>>> IN JANUARY, UGANDA DECLARED AN END TO THE OUTBREAK OF THE DEADLY EBOLA VIRUS THAT ALARMED SCIENTISTS IN 2022.
NO CASES WERE DISCOVERED OUTSIDE AFRICA, BUT EBOLA REMAINS AMONG THE DEADLIEST OF PATHOGENS CAPABLE OF JUMPING FROM WILD
ANIMALS TO HUMANS, JUST AS COVID-19 LIKELY DID. IT'S CALLED SPILLOVER. DISEASE DETECTIVES WARNED THE
THREAT OF SPILLOVER HAS NEVER BEEN HIGHER AS URBAN POPULATIONS GROW AND COME INTO CONTACT WITH WILD ANIMALS AND THEIR VIRUSES.
SINCE 2009, AMERICAN SCIENTISTS HAVE DISCOVERED MORE THAN 900 NEW VIRUSES. AS WE FIRST REPORTED IN OCTOBER,
NOW THE U.S. GOVERNMENT IS DOUBLING DOWN, SENDING VIRUS HUNTERS TO GLOBAL HOT SPOTS TO FIND THE NEXT DEADLY VIRUS
BEFORE IT FINDS US. WE JOINED A TEAM FROM THE UNIVERSITY OF CALIFORNIA DAVIS AND THEIR UGANDAN PARTNERS IN
THE RUGGED IMPENETRABLE FOREST ON THE SEARCH FOR PATHOGEN X. WE LANDED IN KIHIHI. A SPECK OF A TOWN IN SOUTHWEST
UGANDA. AS WE HEADED OFF TO THE IMPENETRABLE FOREST, WE SOON SAW HOW IT GOT ITS NAME.
IT'S SO THICK WITH TREES, VINES AND ROOTS THAT UGANDANS CALL IT THE PLACE OF DARKNESS. AS OUR 4 BY 4s BUMPED AND
SWERVED ALONG DEEPLY RUTTED TRACKS, WE PASSED TEA FARMERS, LOGGER, VILLAGER, ALL LIVING ON THE EDGE OF THE FOREST WHERE THE
RISK OF INFECTIOUS DISEASE SPILLING OVER FROM ANIMALS IS HIGHEST. WILDLIFE EPIDEMIOLOGIST
CHRISTINE JOHNSON HANDICAPPED THE STAKES. HOW WOULD YOU RATE THE ODDS OF ANOTHER PANDEMIC?
>> I WOULD SAY ANOTHER PANDEMIC IS GUARANTEED. >> GUARANTEED? >> IT'S NOT A MATTER OF IF, BUT
WHEN. THAT'S WHY WE'RE SO COMMITTED TO PREPARATION. >> JOHNSON LEADS THE UC DAVIS
TEAM AND HAS BEEN HUNTING VIRUSES AROUND THE GLOBE FOR DECADES. WE WERE HEADED TO AN ABANDONED
MINE SHAFT TO LOOK FOR BATS. JOHNSON TOLD US BATS ARE PRIME SUSPECTS FOR SPILLOVER. THEY HARBOR MORE VIRUSES LETHAL
TO HUMANS THAN ANY OTHER MAMMAL. NEW BAT SPECIES AND NEW VIRUSS ARE STILL BEING DISCOVERED. IT SEEMS LIKE A REALLY DAUNTING
TASK FOR YOU TO FIND PATHOGEN X BEFORE IT FINDS US. >> IT'S DEFINITELY ACHIEVABLE. >> IT IS ACHIEVABLE?
>> ABSOLUTELY. IT'S ALL HERE RIGHT NOW, RIGHT? IT'S NOT LIKE WE'RE EXPLORING OUTER SPACE.
ALL OF THESE VIRUSES AND ALL OF THE WILDLIFE ARE RIGHT HERE ON OUR PLANET. >> THE BATS WOULD START FLYING
AT DUSK. WE WAITED AS THE UC DAVIS TEAM AND THEIR UGANDAN PARTNERS HUNG A FINE MESH NET ACROSS THE
ENTRANCE OF THE CAVE. WE WORE MASKS AND GOGGLES TO PROTECT OURSELVES AGAINST ANY EARLY RISERS.
BENARD SSEBIDE, ONE OF UGANDA'S TOP WILDLIFE VETS, TOLD US THIS AREA USED TO BE ALL FOREST. NOW VILLAGERS HAD PLANTED A CORN
FIELD RIGHT UP TO THE MOUTH OF THE BAT CAVE, INCREASING THE RISK OF SPILLOVER. AS IF ON CUE, WE WATCHED WOMEN
CARRYING WATER CUT THROUGH THE CORN FIELD WHILE SCHOOL CHILDREN RAN HOME. THE TRANSFER BETWEEN BATS AND
HUMANS, IT'S MUCH MORE LIKELY WHEN YOU'VE GOT PEOPLE LIVING SO CLOSE? >> EXACTLY.
THE POPULATION HAS GROWN. PEOPLE HAVE MOVED INTO AREAS THEY'VE NEVER HAD BEFORE. THAT SHRINKAGE OF THE BUFFER
BETWEEN THE PEOPLE AND WILDLIFE HAS BECOME SO NARROW SO THAT INCREASES THE CONTACT. >> WE'RE TALKING ABOUT PEOPLE
WHO ARE NOW LIVING. >> CLOSE. >> RIGHT ON THE EDGE. >> EXACTLY.
>> OF THE IMPENETRABLE FOREST. >> EXACTLY. THE GOVERNMENT CANNOT STOP PEOPLE FROM MOVING IN SOME OF
THESE AREAS BECAUSE THEY HAVE NOWHERE ELSE TO GO. >> BATS ARE KNOWN TO CARRY CORONAVIRUSES, THE SAME VIRUS
FAMILY THAT SPAWNED COVID-19, AS WELL AS LETHAL EBOLA VIRUSES. >> MAKE SURE THERE IS FRUIT. >> SO WE HAD TO DRESS
HEAD-TO-TOE IN PROTECTIVE GEAR. ONCE THAT HAZMAT SUIT WAS ON, WE ADDED TWO SETS OF GLOVE, A MASK, AND A FACE SHIELD TO GUARD
AGAINST FLYING GUANO AND OTHER TOXINS. ONCE WE BEGIN, I MUST ASSUME EVERYTHING IS CONTAMINATED?
>> EXACTLY. >> THE IMPENETRABLE FOREST WAS SOON PITCH-BLACK, AND WEED WILL ONLY THE LIGHT FROM OUR
HEADLAMPS TO GUIDE US. SOON THEY TRAPPED A LARGE EGYPTIAN FRUIT BAT. WILDLIFE VET BENARD SSEBIDE
GENTLY DISENAITANGLED IT AND PU IT IN A FABRIC SACK. WE FOLLOWED HIM BACK TO THE MAKESHIFT LAB, GLOWING IN THE
DARK. THE BAT SACKS QUIVERED IN THE GHOSTLY LIGHT. IT FELT LIKE WE WERE ON THE SET
OF A SCI-FI MOVIE. OH, A BIG GUY. >> YEAH. >> UP CLOSE, THE BATS DID LITTLE
TO DISPEL THEIR FEARSOME REPUTATIONS. WE WATCHED AS THE FRUIT BAT GREW AGITATED, TRYING TO ESCAPE.
THE SCIENTIST HELD ITS NOSE TO A TEST TUBE FILLED WITH A MILD ANESTHETIC. FINALLY, THE BAT SUCCUMBED.
EPIDEMIOLOGIST CHRISTINE JOHNSON TOLD US THE BAT WOULD BE SWABBED FOR A SUITE OF VIRUSES. DOES THIS HURT THE BAT AT ALL?
>> NO, IT DOESN'T HURT THE BAT. WE GET THE RIGHT SIZED SWAB SO WE'RE JUST DOING AN ORAL SAMPLE. IT MIGHT BE A LITTLE
UNCOMFORTABLE. >> THE BAT'S WINGS WERE EXAMINED FOR TEAR SITES AND TICS THAT ALSO MIGHT HAVE PATHOGENS.
ALL THE SAMPLES WOULD BE SENT TO A LAB FOR DNA SEQUENCING. JOHNSON TOLD US A VIRUS' GENETIC CODE CAN HELP US IDENTIFY WHICH
MIGHT CROSS TO HUMANS. >> THERE YOU GO, THERE YOU GO. >> AFTER THE TESTS WERE DONE, THE BATS WERE RELEASED, GROGGY,
BUT UNHARMED. THE NEXT DAY WE JOINED TIERRA SMILEY EVANS, A UC DAVIS EPIDEMIOLOGIST AND WILDLIFE VET.
WE WERE LOOKING FOR MONKEYS. >> OH, YEAH! >> AND BABOONS. LIKE BATS, PRIMATES CARRY MANY
VIRUSES THAT HAVE LEAPT TO PEOPLE. SMILEY EVANS TOLD US CATCHING AN OUTBREAK EARLY AT THE POINT OF
SPILLOVER IS VITAL TO CONTAINING IT. IT SOUNDS LIKE THERE IS NO SHORTAGE OF VIRUSES THAT CAN
INFECT HUMANS THAT COME OUT OF THE FOREST. >> THERE ARE PROBABLY MORE PATHOGENS THAT WE DON'T KNOW
ABOUT THAN ONES THAT WE DO KNOW ABOUT. WE NEED TO GATHER MORE INFORMATION AND MORE
INTELLIGENCE ABOUT WHAT MAY BE OUT THERE AND ABLE TO SPILL OVER BEFORE IT DOES. >> SO THEY COME RIGHT DOWN TO
THE HOSPITAL? >> YEAH. IN THE BACK, IT BUTTS UP RIGHT AGAINST THE FOREST.
>> WE MET HER AT THE BWINDI COMMUNITY HOSPITAL ON THE EDGE OF THE FOREST. THIS REALLY IS SOMETHING.
>> SO IT'S CLOSE. >> WE SAW BABOONS CASUALLY STROLLING ON THE HOSPITAL GROUNDS, SOMETIMES GETTING INTO
PATIENTS' ROOMS. >> WHENEVER YOU'RE CREATING A NEW OPPORTUNITY FOR HUMANS TO COME IN CONTACT WITH WILDLIFE
POPULATIONS THAT THEY WERE NEVER IN CONTACT WITH BEFORE, YOU'RE CREATING A BRAND-NEW SITUATION. >> SO AS HUMAN POPULATIONS GROW,
THAT'S PUSHING US INTO AREAS WE'VE NEVER BEEN BEFORE? >> EXACTLY. >> PUTTING US INTO CONTACT WITH
ANIMALS WE'VE NEVER BEEN IN CONTACT WITH BEFORE? >> EXACTLY. >> TO FIND OUT WHAT VIRUSS THE
BABOONS WERE CARRYING, SMILEY EVANS PIONEERED A SIMPLE BUT GROUNDBREAKING METHOD TO COLLECT SALIVA SAMPLES, THE STEALTH
BANANA. TIED TO A STRING, THE BANANA IS TOSSED TO THE CURIOUS BABOONS. BUT HIDDEN INSIDE IS AN ORAL
SWAB COATED IN SOMETHING SWEET THAT THE BABOONS LOVE TO CHEW. SMILEY EVANS AND UGANDAN WILDLIFE VET BUKAMBA NELSON
PREPARED THE BANANAS EARLIER IN THE DAY. >> WE STRIDE STRAWBERRY JAM, MANGO JUICE.
>> DO THEY LIKE ONE MORE THAN THE OTHER? >> THE DIFFERENCE IS SOMETIMES THEY'LL CHEW ON THAT SWAB FOR A
LONGER PERIOD OF TIME WITH A DIFFERENT ATTRACTANT, AND THAT'S WHAT WE WANT. >> IT'S LIKE BUBBLE GUM FOR
PRIMATES. WHEN THE SWEET IS GONE, THE BABOONS THROW THE SWAB AWAY, LEAVING BEHIND PLENTY OF SALIVA
245 CAN BE CODED FOR VIRUSES. BUT FAMILY POLITICS CAN SOMETIMES GET IN THE WAY. MEET THE BIG DADDY OF THIS
TROOP. HE WANT ABOUT TO LET ANYONE ELSE GET EVEN A MOUTHFUL. MOM HAULED THE BABIES OUT OF THE
WAY UNTIL FINALLY THE COAST WAS CLEAR. BY THEN, ALL THAT WAS LEFT WERE SOGGY LEFTOVERS.
WILDLIFE VET BUKAMBA NELSON TOLD US IT WAS WORTH THE WAIT. IT WAS RARE TO SEE BABIES VENTURE THIS CLOSE.
>> SILENT. S THEN CAN MATCH HUMAN ILLNESSES TO THE ANIMAL VIRUSES THEY FOUND IN THE SAME AREA.
SMILEY EVANS TOLD US IT WAS PUTTING PIECES OF A PUZZLE TOGETHER. >> ALL THE SAMPLES ARE TESTED IN
THE SAME WAY FOR THE SAME PATHOGENS. SO THE GOAL IS IF WE'RE SAMPLING AT THE SAME TIME, IN THE SAME
AREA WE CAN START TO CONNECT THE DOTS AND UNDERSTAND WHEN THERE HAS BEEN TRANSMISSION OF A PARTICULAR VIRUS.
>> ONE OF THE MOST CLOSELY MONITORED SPECIES IN THE IMPENETRABLE FOREST ARE ITS STAR RESIDENTS, THE ENDANGERED
MOUNTAIN GORILLA. NEARLY HALF THE WORLD'S REMAINING GORILLAS ARE HERE, 459 AT LAST COUNT.
THEY'RE ALWAYS ON THE MOVE. SO WE SET OFF TO FIND THEM. ONE RIDGE LED TO ANOTHER. EACH STEEPER THAN THE LAST.
THE FOREST WAS SO DENSE, THERE WAS NO SUNLIGHT AND NO GORILLAS. WILDLIFE VET BENARD SSEBIDE ASSURED US WE WERE ON THE RIGHT
PATH. ARE YOU SEEING SIGNS OF THE GORILLAS AROUND HERE? >> YES, SEEN SOME ALREADY.
>> OUR PORTERS BREEZED ALONG UNFAZED. WE NOT SO MUCH. THEN HOURS AFTER TREKKING,
SUDDENLY THERE THEY WERE. WE SPOTTED A MOTHER FIRST HIGH IN THE TREES, GORGING ON TWIGS. SOON WE WERE SURROUNDED BY ALL
19 MEMBERS OF AN EXTENDED FAMILY, INCLUDING A MASSIVE SILVERBACK AND ANOTHER MOTHER CRADLING HER INFANT.
WE HAD PUT ON OUR MASKS, NOT TO PROTECT OURSELVES, BUT TO PROTECT THE GORILLAS FROM ANY INFECTION WE MIGHT BE CARRYING.
AMY BOND IS WITH GORILLA DOCTORS, AN INTERNATIONAL CONSERVATION GROUP. SHE TOLD US HOW THEY IDENTIFY
EACH GORILLA. >> JUST LIKE HUMANS WHERE WE EACH HAVE OUR OWN UNIQUE FINGERPRINT THAT HELPS US BE
IDENTIFIABLE AS AN INDIVIDUAL, GORILLAS HAVE UNIQUE NOSE PRINTS. >> A NOSE PRINT?
>> A NOSE PRINT. AND THAT'S WHAT ALLOWS US TO IDENTIFY THOSE INDIVIDUALS AND SO WE GO THROUGH AND WE MAKE
SURE WE GET EACH INDIVIDUAL IN THE GROUP THAT WE CAN DO A VISUAL ASSESSMENT, LOOKING FOR SIGNS OF ILLNESS OR INJURY.
>> BOND AND WILDLIFE VET BENARD SSEBIDE TOLD US THAT GORILLAS ARE SUSCEPTIBLE TO MANY OF THE SAME PATHOGENS THAT WE ARE, AND
THEY CAN BE AN EARLY HARBINGER OF DISEASE. THE GORILLAS ARE MONITORED DAILY FOR ANY WARNING SIGNS.
>> WHEN THEY'RE SICK, IT'S VERY SIMILAR, RIGHT? RUNNY NOSE, COUGHING, SNEEZING, THEY'RE NOT MOVING.
THEY DON'T WANT TO EAT. >> IF A GORILLA IS LYING DOWN, SSEBIDE TOLD US, THEY'LL ASSESS IF HE IS RESTING OR IF SOMETHING
ELSE IS PREVENTING HIM FROM MOVING. WE SPOTTED ONE YOUNG MALE ON HIS OWN, BUT AMY BOND TOLD US HE WAS
LIKELY SUFFERING FROM A PROBLEM OF A DIFFERENT SORT. >> YOU CAN ALSO SOMETIMES TELL WHICH SILVERBACK IS DOMINANT BY
THE NUMBER OF FEMALES AROUND HIM. >> SO THIS POOR GUY SITTING OVER HERE IS JUST OUT?
>> HE'S ALWAYS SECOND CHOICE. >> ASIDE FROM A CASE OF WOUNDED MALE PRIDE, GORILLA DOCTORS AMY BOND TOLD US THIS FAMILY
APPEARED TO BE THRIVING. BUT THEIR FUTURE ISN'T GUARANTEED, AND IF THEIRS ISN'T, NEITHER IS OURS.
BOND TOLD US AS SPILLOVER THREATS GROW, IT'S IMPOSSIBLE TO SEPARATE HUMAN HEALTH FROM THE HEALTH OF THE NATURAL WORLD.
AS UC DAVIS SCIENTISTS CONTINUE THEIR WORK, THE SEARCH FOR PATHOGEN X IS A SEARCH FOR WHAT THREATENS THE ANIMALS OF THE
IMPENETRABLE FOREST AS MUCH AS IT THREATENS US.
>>> TONIGHT, WE WANT TO INTRODUCE YOU TO A MUSICIAN NAMED SONA JOBARTEH WHO INTRODUCED US TO THE BEAUTIFUL
SOUND AND STORY OF A CENTURIES OLD INSTRUMENT CALLED THE KORA. IT'S A STRING INSTRUMENT FROM WEST AFRICA, PART OF A MUSICAL
TRADITION THAT DATES BACK TO A 13th CENTURY EMPIRE AND HAS BEEN PASSED DOWN STRICTLY FROM FATHER TO SON, MAN TO MAN IN A SPECIAL
SET OF FAMILIES EVER SINCE. AS WE FIRST REPORTED LAST FALL, SONA JOBARTEH WAS BORN INTO ONE OF THOSE FAMILIES CALL GRIOTS,
THE DAUGHTER OF A GAMBIAN FATHER AND A BRITISH MOTHER. AFTER HUNDREDS OF YEARS OF MEN, SHE IS THE FIRST WOMAN TO MASTER
THE KORA. IN HER PERFORMANCES AROUND THE WORLD AND IN HER WORK OFF STAGE, SHE SAYS SHE'S KEEPING TRADITION
ALIVE THROUGH THE VERY ACT OF BREAKING IT. ♪ TAKE A LISTEN, AS WE DID, TO SONA JOBARTEH AS SHE PLAYS THE
KORA. ♪ WITH ITS 21 STRINGS PLAYED BY JUST FOUR FINGERS, TWO ON EACH HAND, IT HAS A SOUND BOTH
FOREIGN AND FAMILIAR. TO ME, IT'S LIKE A HARP. WHAT DO YOU COMPARE IT TO? >> I DON'T ACTUALLY COMPARE TO
IT ANYTHING, BECAUSE IT'S NORMAL FOR ME. I COMPARE OTHER THINGS TO THE KORA.
♪ THE SONG SONA PLAYED FOR US CALLED JARABI IS A TRADITIONAL LOVE SONG, A SONG IN THE TRADITIONAL MANDINKA LANGUAGE.
THE TRADITION GOES BACK TO THE 1200s WHEN A KINGDOM CALLED THE MALI EMPIRE REIGNED OVER A LARGE SWATH OF WEST AFRICA, THE
TERRITORY OF SEVERAL MODERN-DAY COUNTRIES. THE MUSICIANS AND STORYTELLERS IN THE EMPIRE WERE MEN CALLED
GRIOTS WHO COUNSELED KINGS, RESOLVED CONFLICTS, AND PASSED THE LEGENDS DOWN. WOMEN WERE SINGERS, BUT IT WAS
ONLY MEN WHO WERE ALLOWED TO PLAY THE INSTRUMENTS. THAT IS UNTIL SONA JOBARTEH. AT 39, SHE HAS BECOME ONE OF THE
FOREMOST KORA PLAYERS IN THE WORLD. ♪ [ SINGING IN A GLOBAL LANGUAGE ]
PERFORMING WITH HER BAND ACROSS EUROPE, WEST AFRICA, AND HERE IN THE UNITED STATES AS WE SAW IN THIS PACKED THEATER OUTSIDE
BOSTON. [ SINGING IN A GLOBAL LANGUAGE ] >> THIS IS MUSIC WHEN YOU HEAR IT, IT STILL TO THIS DAY CARRIES
THE FEELING OF THE EMPIRE AT ITS GREATEST. YOU GET THAT FEELING OF ROYALTY. YOU GET THAT FEELING OF
SOMETHING THAT YOU'RE SO PROUD ABOUT. >> TWO, THREE -- ♪
>> WHAT I THINK ABOUT WITH YOU IS YOU HAVE BROKEN TRADITION. >> IT'S NOT THE WAY I SEE MYSELF, MAINLY BECAUSE OF THE
FACT OF BELIEVING THE TRADITION HAS TO EVOLVE. TRADITIONS ARE NOT STAGNANT. THEY ARE THINGS THAT GROW WITH
HUMANITY, WITH SOCIETY, AND THEY ALWAYS HAVE. AT ONE TIME, THIS INSTRUMENT WAS NOT AROUND, AND THEN IT BECAME
INVENTED AND MODERN. YET NOW IT'S CONSIDERED TRADITIONAL. IN TERMS OF ME BEING FEMALE,
THIS IS A VERY CENTRAL AND IMPORTANT ADAPTATION THE TRADITION MUST TAKE IN ORDER TO BE ABLE TO BE RELEVANT TO OUR
NEW SOCIETY. >> SONA JOBARTEH COMES TO THE GRIOT TRADITION AS BOTH INSIDER AND OUTSIDER.
HER MOTHER IS A BRITISH ARTIST, HER FATHER, THE SON OF A LEGENDARY GAMBIAN KORA PLAYER WHOSE GRIOT FAMILY PEDIGREE
TRACES BACK TO THE 13th CENTURY. THOUGH HER PARENTS' RELATIONSHIP DIDN'T LAST, SONA GREW UP IN BOTH WORLDS, THE UK AND HER
GRANDFATHER'S FAMILY COMPOUND IN THE GAMBIA, WHERE SHE SAYS HER GRANDMOTHER URGED HER TO EMBRACE HER GRIOT HERITAGE, WHICH AS A
GIRL MEANT SINGING. >> SHE USED TO KEEP TELLING ME, YOU HAVE TO SING. AND I NEVER WANTED TO SING.
I HATED SINGING WITH A PASSION. >> WHY? YOU HAVE THE PERFECT VOICE. >> I DIDN'T LIKE IT.
NEVER LIKED IT. >> BUT YOUR GRANDMOTHER KNEW YOU HAD A GREAT VOICE? >> I DON'T THINK SHE KNEW.
BECAUSE I REFUSED AND I WAS A VERY STUBBORN CHILD. I WOULD SIT THERE. >> BUT SONA WAS DRAWN TO THE
KORA. AND AS A LITTLE KID, NO ONE SEEMED TO MIND HER LEARNING SOME OF THE BASICS.
SHE THINKS HER GRANDMOTHER MAY HAVE EVEN LIKED THE IDEA. IN THE UK, THOUGH, SHE STUDIED A DIFFERENT MUSICAL TRADITION,
CLASSICAL CELLO, AND SHE EXCELLED, WINNING A SCHOLARSHIP AT AGE 14 TO A PRESTIGIOUS MUSIC BOARDING SCHOOL.
WERE YOU ONE OF THE VERY FEW BIRACIAL KIDS IN THE SCHOOL? >> THE ONLY PERSON OF COLOR IN THE SCHOOL.
>> THE ONLY PERSON? >> YES. I WAS INCREDIBLY SHY. AS A STUDENT, I NEVER TALKED.
THAT'S MY OWN WAY OF SURVIVING THE YEARS, I SAY. >> WERE YOU SAD? WAS IT A TOUGH TIME?
>> YES. IT WAS A VERY TOUGH TIME. HAPPINESS WAS NOT MAJOR PART OF IT.
>> BUT SHE DID FIND ONE POINT OF CONNECTION TO HER LIFE IN THE GAMBIA. >> THE LIBRARY IN THE SCHOOL HAD
A KORA THERE HANGING IN THE WALL. SO I WOULD BE ALWAYS LOOKING AT THIS THING.
AND ONE DAY I DECIDED TO TAKE IT OFF THE WALL. IT WAS A TOTAL MESS, AS YOU CAN IMAGINE.
SO WHAT I STARTED DOING, EVERY TIME I GET A LITTLE TIME WHERE THE PLACE IS QUIET, I WOULD TAKE IT OFF THE WALL, FIX A STRING
AND PUT IT BACK. I WAS DOING IT, HOPING NOBODY WOULD NOTICE, KEPT TAKING IT OFF THE WALL.
AND THERE WAS ONE LADY ONE OF THE LATE-NIGHT WORKERS. SHE SAID WHY DON'T YOU TAKE TO IT YOUR ROOM AND YOU CAN TAKE IT
THERE AND KEEP WORKING ON IT. I HAD THE PERMISSION. IT BECAME MY SANITY. >> AND HER CALLING.
AT 17, SHE DECIDED SHE NEEDED TO STUDY THE KORA PROPERLY, WHICH MEANT TAKING A PERSONAL RISK, APPEALING TO HER FATHER TO PASS
THE TRADITION DOWN TO HER, HIS DAUGHTER AS HIS FATHER HAD TO HIM. THEY HADN'T SPENT MUCH TIME
TOGETHER AS SONA JOBARTEH HAD BEEN LIVING AND PERFORMING MOSTLY ABROAD. FOR YEARS AND YEARS AND YEARS,
KORA PLAYING WAS PASSED FATHER TO SON, FATHER TO SON. >> EXACTLY. >> AND ALONG COMES YOUR
DAUGHTER, SONA. >> YEAH. >> DID SHE SAY, DAD, WILL YOU TEACH ME?
>> YEAH, SHE SAID WHAT I REALLY WANT TO LEARN IS THE KORA. >> BUT GIRLS DIDN'T PLAY THE KORA AT THAT POINT.
>> WHAT I TOLD HER, I SAID I WOULD LIKE IF I CLOSED MY EYES, I DON'T HAVE TO KNOW THE DIFFERENCE.
THIS IS THE MAN IF YOU CAN DO THAT FOR ME. >> YOU JUST IMMEDIATELY SAID OKAY?
>> I JUST IMMEDIATELY SAID OKAY. >> YOU NEVER HESITATED? >> I NEVER HESITATED, NO. >> I DON'T WANT YOU TO GET
DISTRACTED OF THIS WHOLE IDEA OF BEING FEMALE. DON'T LET THAT GET INTO YOUR HEAD.
DON'T LET IT DISTRACT YOU. YOUR AMBITION NEEDS TO BE A GOOD KORA PLAYER, NOT A FEMALE KORA PLAYER, JUST A GOOD KORA PLAYER.
THAT WAS MY CHALLENGE AT THE BEGINNING. >> HOW HARD DID SHE WORK? >> SHE WORKED VERY, VERY HARD.
♪ >> SHE STARTED PERFORMING, SOMETIMES WITH HER FATHER, AND THEN WITH HER OWN BAND.
SHE GOT ACCEPTANCE FIRST IN EUROPE. ♪ >> AND THEN BACK IN GAMBIA WITH
A SONG AND VIDEO SHE RELEASED IN 2015 TO SEPARATE 50 YEARS OF GAMBIAN INDEPENDENCE. IT'S BECOME THE COUNTRY'S
UNOFFICIAL NATIONAL ANTHEM WITH MORE THAN 24 MILLION VIEWS ON YOUTUBE. MINUS THE DANCERS, WE FOUND THE
GAMBIA MUCH AS SONA'S VIDEO DEPICTED IT, A TINY COUNTRY ON AFRICA'S WEST COAST. IT'S A FORMER BRITISH COLONY
THAT'S PREDOMINANTLY MUSLIM, PRECOLONIAL CULTURE RUNS DEEP HERE. SONA JOBARTEH'S NAME AND
HERITAGE CARRY WEIGHT. AND SHE'S LEANING IN TO THAT ANCIENT GRIOT ROLE OF CUT CHURL LEADER TO ADVOCATE FOR WHAT SHE
CALLS HER PURPOSE IN LIFE OUTSIDE MUSIC, CREATING A NEW MODEL OF AFRICAN EDUCATION. SHE HAS FOUNDED A SMALL SCHOOL
CALLED THE GAMBIA ACADEMY, WHERE STUDENTS STUDY DANCE, DRUMMING, KORA, OF COURSE, AND ANOTHER TRADITIONAL GRIOT INSTRUMENT
CALLED THE BALAFON. >> THE MUSIC GETS THE MOST ATTENTION BECAUSE EVERYONE SEES AND LIKES AND ENJOYS IT.
BUT THEY'RE LEARNING ALL THE SAME SUBJECTS ANY OTHER SCHOOL, MATH, SCIENCE, HISTORY, ALL THESE THINGS.
HOWEVER, HOW IS THAT IMPARTED TO YOU? >> SO CONTINUOUS MEANS WHAT? >> SONA MEANS MUCH EDUCATION IN
AFRICA HAS BEEN SO DEEPLY ROOTED IN COLONIAL MODELS THAT ITS MESSAGE TO CHILDREN IS THAT THEIR OWN LEGACY IS SOMEHOW
BACKWARD. >> SO THEY FAIL TO DO THINGS PROPERLY. WE'RE GOING TO DO IT IN THIS
WAY. AND THIS WAY IS ALWAYS VERY MUCH A EUROPEAN WAY. MY CHALLENGE IS NOW CAN YOU GET
THE SAME OUTPUT, SUCCESSFUL OUTPUT IF WE ACTUALLY CREATE, CHANGE THE CULTURAL ORIENTATION AT THE HEART AND CENTER OF THE
EDUCATION SYSTEM. >> FROM YOUR ELBOW TO YOUR FINGERS, A STRAIGHT LINE. >> SO THE STUDENTS HERE WEAR
TRADITIONAL AFRICAN UNIFORMS. >> WATCH THE HAND. SEVEN, EIGHT. ♪
>> AND GAMBIAN CULTURE IS CELEBRATED. ROHY AND BORRY HAVE BEEN COMING TO THE SCHOOL SINCE IT OPENED
SEVEN YEARS AGO. HERE THERE ARE NO RESTRICTIONS BY GENDER OR PEDIGREE. ROHY IS LEARNING TO PLAY THE
KORA, AND BORRY IS IN THE ADVANCED BALAFON CLASS. >> I LIKE IT. IT MAKES ME FEEL VERY HAPPY WHEN
I'M PLAYING. >> ARE YOU GRIOT? >> NO. >> ARE YOU GRIOT?
>> NO. >> AND YOU'RE FEMALE. LOOK AT YOU BOTH LAUGHING, BECAUSE YOU KNOW WHAT I'M
TALKING ABOUT. >> YEAH. >> WON'T THAT BE AWFULLY DIFFICULT?
>> YOU KNOW, WHAT A MAN A WOMAN CAN DO, A WOMAN CAN ALSO DO IT, YES. SO I'M NOT FROM A GRIOT FAMILY,
BUT I LOVE TO PLAY KORA. AND WHEN YOU LOVE SOMETHING, YOU CAN DO IT. >> ARE YOU GETTING PUSHBACK FROM
WITHIN THE SOCIETY? >> YES, OF COURSE. ESPECIALLY FROM OLDER GENERATIONS.
BUT IT DOESN'T MATTER. ♪ >> SONA'S FIRST ALBUM WAS A MIX OF TRADITIONAL AND NEW SONGS.
HER LATEST, WHICH WE SAW HER REHEARSING WITH HER BAND IS ALL ORIGINAL MUSIC. SHE WRITES ALL THE PARTS
HERSELF, INCLUDING SONGS ABOUT EDUCATION, WOMEN, AND HER OWN IDENTITY. AND SHE SINGS THEM IN MANDINKA.
>> FOR ME, WHEN I SING IN MY OWN LANGUAGE, WHEN I SING IN THE LANGUAGE THAT BELONGS TO THE GAMBIA, I AM GIVING YOU A SENSE
OF PRIDE THAT YOU NEVER HAVE BEFORE. THAT YOUR LANGUAGE IS AS VALUABLE.
♪ >> WHEN I CAN GO TO AN INTERNATIONAL AUDIENCE, AND I CAN HAVE THE WHOLE AUDIENCE IN
GERMANY, SPAIN, AMERICA, ALL OVER THE WORLD, AND THEY'RE SINGING MANDINKA. ♪
>> THE POWER SHE SAYS OF MUSIC. >> IT BECOMES A UNIVERSAL LANGUAGE. I CAN TALK WITH ANYBODY FROM
ANYWHERE IN THE WORLD USING MUSIC. CONSTITUENT I CAN'T DO THAT IN ANY OTHER
FORM. ♪ >> AND SHE IS DOING ONE MORE THING, PASSING THE TRADITION
DOWN TO HER 15-YEAR-OLD SON SIDIKI, A TALENTED BALAFON PLAYER PLAYER, A NEXT LINK FROM THE
GRIOT PAST TO ITS FUTURE. ♪ YOU HAD SAID TO HER, WHEN I CLOSE MY EYES, I DON'T WANT TO HEAR A FEMALE KORA PLAYER.
>> NO. >> I WANT TO HEAR A GREAT. >> YEAH. >> SO CLOSE YOUR EYES AND TELL
US WHAT YOU HEAR? >> A HEAR A GREAT, GREAT, GREAT KORA PLAYER. [ SINGING IN A GLOBAL LANGUAGE ]
[ APPLAUSE ] >> I'M VERY, VERY PROUD, DEFINITELY. >> THANK YOU SO MUCH.
>> IN MAY, SONA JOBARTEH WAS AWARDED AN HONORARY DOCTORATE FROM THE BERKLEE SCHOOL OF MUSIC TOGETHER WITH USHER AND ROBERTA
FLAK, AND HER SCHOOL, THE GAMBIA ACADEMY IS BREAKING GROUND THIS SUMMER ON A NEW AND EXPANDED CAMPUS.
>>> BEFORE ARGENTINA WON THE WORLD CUP LAST FALL, BEFORE ALL MANNER OF OLS BROKE OUT ACROSSCUT TAR STADIUMS, THE
SOUND EVENT WENT LIKE THIS, GOT, GOT, NEED. IT WASN'T SCALPERS HAWKING TICKETS, IT WAS THE REFRAIN OF
FANS SIFTING THROUGH STICKERS. THINK SOCCER'S ANSWER TO BASEBALL CARDS. LEADING UP TO THE 1970 WORLD
CUP, FOUR BROTHERS IN ITALY, THE PANINIS BEGAN PRINTING COLLECTIBLES FEATURING PLAYERS FROM EVERY COUNTRY IN THE
COMPETITION. MORE THAN 50 YEARS LATER, FANS FROM ALL OVER TE GLOBE SCOUR FOR THAT OBSCURE SERBIAN
GOALKEEPER OR LIONEL MESSI, HOPING TO COMPLETE THEIR ALBUMS. WE FIRST REPORTED IN NOVEMBER, THE PAN NEN ANY STICKER
PHENOMENON HAS BECOME AN BIG BUSINESS AND ESSENTIAL PART OF THE WORLD CUP EXPERIENCE. FOR MILLIONS OF SOCCER FANS, THE
WORLD CUP UNOFFICIALLY BEGINS WEEKS IN ADVANCE. WHEN THE PANINI STICKERS FOR THIS QUADRENNIAL EVENT SHOOT ON
TO THE MARKET. >> YES! >> I GOT RONALDO! >> IN A CLASSROOM IN THE TOWN OF
SUDBERRY, ENGLAND, IN THE THRUMMING CITIES OF SAO PAULO AND MEXICO CITY -- >> PANINI.
>> FANS OF ALL STRIPES EMBARKED ON A COMMON TREASURE HUNT. COLLECTING 670 STICKERS DEPICTING THE PLAYERS AND TEAMS
FROM THIS YEAR'S WORLD CUP. >> I'M LIKE SHAKING. I'M FINALLY DOING IT. >> ALL SO THEY CAN COMPLETE
THEIR ALBUM. >> LISTEN, IF YOU HAVE GOLD OR PANINI STICKER TODAY, PEOPLE WILL GO FOR THE STICKER, NO THE
GOLD. >> PANINI STICKER IS MORE VALUABLE THAN GOLD, YOU SAY? >> TODAY, YES.
>> FRANCESCO FURNARI IS THE BIGGEST OFFICIAL PANINI DISTRIBUTOR IN THE UNITED STATES AN ITALIAN-VENEZUELAN AMERICAN,
HE IS THE ULTIMATE PANINI STICKER EVANGELIST. >> 74. >> HE HAS COMPLETED EVERY
STICKER ALBUM SINCE 1974, INCLUDING THE 2022 MANY TIMES OVER. >> I HAVE ALREADY SEVENTH.
>> YOU'RE A MAN IN YOUR 50s. YOU HAVE SEVEN ALBUMS COMPLETED? >> AND STILL COUNTING. >> A PACK COSTS $1.20.
AND FURNARI PREDICTS STICKER SALES FROM 2022 WILL REACH 100 MILLION IN THE U.S. ALONE. NEARLY A BILLION WORLDWIDE.
WE'RE TALKING ABOUT A LITTLE PIECE OF PAPER WITH SOME ADHESIVE ON IT. WHAT MAKES IT SO SPECIAL?
>> JON, YOU CAN UNDERSTAND THAT YOU HAVE ALL YOUR LEGENDS, YOU HAVE ALL YOUR BEST PLAYERS AT A DISTANCE OF, YOU KNOW, YOUR
HAND. YOU WITH TOUCH THEM. YOU CAN TALK TO THEM. IT'S FANTASTIC.
>> HOW COVET READY THESE THINGS? WHEN ARGENTINA RAN OUT OF STICKERS IN SEPTEMBER, ITS SECRETARY OF COMMERCE CALLED AN
EMERGENCY MEETING TO SOLVE THIS NATIONAL CRISIS. >> WE LIVE IN A DIGITAL WORLD. HOW ARE THESE PAPER STICKERS
STILL THIS POPULAR? >> THIS SENSATION, JON, TO GET A PACK, TO RIP IT OUT, TO SMELL IT, TO OPEN IT, AND TO FIND THE
PLAYERS RIGHT HERE, THERE IS NO WAY YOU CAN REPLICATE IT. >> SO YOU EVEN HAVE A METHOD FOR HOW YOU'RE RIPPING THAT PACK
OPEN? >> EVERY SINGLE PACK HAS TO BE DONE IN THE SAME WAY. BY THE WAY, I'VE OPENED AT
LEAST -- >> YOU'VE DONE THIS BEFORE. >> PROBABLY 2,000 PACKS UP UNTIL NOW.
OH MY GOD, GERMANY. THINKING WAS A GOOD ONE? >> THAT WAS A GOOD POOL. I LOVE IT!
>> WE WENT TO MODENA, ITALY, TO PANINI'S HEADQUARTERS, THE EQUIVALENT OF WILLY WONKA'S FACTORY.
AS PANINIS ROLLED OFF THE PRESS, 21 HOURS A DAY, 11 MILLION PACTS A DAY, EACH CONTAINING FIVE STICKERS, THE HEADLINERS,
MBAPPE, MESSI, MODRIC, AND THE COMING STARS, PLAYERS WITH FOUR NAMES AND THERE IS FRED. THE PHENOMENON STARTED HERE NEXT
TO THE CATHEDRAL AT A NEWSPAPER KIOSK IN THE CENTER OF TOWN. AFTER WORLD WAR II, OLGA PANINI, A WIDOW, RAN THE NEWSSTAND WITH
HER FOUR SONS. NOT UNLIKE A SOCCER TEAM, EACH HAD A SPECIAL SKILL. THE OLDEST SON GUISEPPE WAS THE
DREAM WERE THE BIG PLANS. WE MET GUISEPPE'S SON ANTONIO AND GUISEPPE'S NIECES. >> HE WAS LIKE A VOLCANO.
HE HAD MANY, MANY IDEAS. >> A VOLCANO? >> YES. >> GUISEPPE'S INITIAL IDEA WAS
TO SELL CARDS DEPICTING FLOWERS. >> AND WAS A DISASTER. BUT THEY REALIZED THE FORMULA WAS OKAY, NOT THE SUBJECT.
>> SHORT OF LIRE, GUISEPPE HAD, AS IT WERE, ONE LAST SHOT ON GOAL. IT WAS 1961, AND HE TURNED TO A
NEW SUBJECT, ITALIAN SOCCER. IT WAS A HIT, ESPECIALLY WITH THE KIDS. EVEN IF PRODUCTION WAS
RUDIMENTARY. >> ALL THE STICKERS WERE PRINTED AND THEN WERE CUT AND THEY WERE MIXING WITH SHOVEL AT THE
BEGINNING. >> TO MAKE SURE THERE WERE NO DUPLICATES? THEY MIXED WITH A SHOVEL.
>> THEY REPLACED A SHOVEL WITH A CHURN. THE ONE THEY USE NORMALLY FOR MAKING BUTTER.
>> THE BUTTER CHURN. >> YES, YES. THEY HAD THE HANDLE AND WERE MOVING THIS HANDLE AND IT WAS
WORKING. >> GUISEPPE'S BROTHER UMBERTO, THE FAMILY ENGINEER INVENTED MACHINERY THAT MIXED STICKERS TO
PREVENT DREADED DUPLICATES IN EACH PACK. HIS CONTRAPTIONS WERE SO SUCCESSFUL, THE DESIGNS ARE
STILL IN USE TODAY, 60 YEARS LATER. AND ENABLED THE BROTHERS TO SCALE UP THEIR AMBITIONS BEFORE
THE 1970 WORLD CUP IN MEXICO, THEY PAID A THOUSAND DOLLARS CASH TO SOCCER'S GOVERNING BODY TO BUY THE RIGHTS TO PRODUCE
STICKERS OF THE PLAYERS, NOT LEAST THE GREAT PELE. SUDDENLY PANINI BECAME CHIEFLY ASSOCIATED NOT WITH A SANDWICH,
BUT WITH A WORLDWIDE PASTIME. THE GROWTH OF THE STICKERS MIRRORING THE GROWTH OF SOCCER. >> SPAIN '82.
>> ANTONION ALLEGRA, PANINI'S MARKETING DIRECTOR TOLD US HOW COLLECTING THE WORLD CUP ALBUMS OVER THE DECADES BECAME A RITE
OF PASSAGE, ALSO A WAY TO MARK TIME. >> WELL, IT'S THE FIRST FOR MY DAUGHTER.
>> THIS WAS MARADONA'S FIRST WORLD CUP? >> YEAH, YEAH. THIS IS GERMANY 2006.
AND HERE WE HAVE A VERY, VERY YOUNG MESSI. >> THIS TEENAGER RIGHT HERE. >> YEAH, YEAH.
HE IS 19. . THERE ARE COUNTRIES THAT HAVE FALLEN OFF THE MAP, AND
HAIRSTYLES THAT HAVE FALLEN OUT OF FASHION. HE LOOKS LIKE THE DRUMMER. >> WHAT SIZE IS THAT?
>> TODAY, PANINI STICKER PHOTO SHOOTS, LIKE THIS ONE IN ENGLAND, ARE THE WORLD CUP EQUIVALENT OF SCHOOL PICTURE
DAY. >> LOVELY, THANK YOU. >> BACK IN ITALY, MARCELO MANORRI IS QUALITY CONTROL.
>> SOMETIMES THE TICKETS MIGHT BE TOO DARK, MAYBE THERE IS A PIMPLE ON SOMEONE'S FACE, AND WE'RE ASKED TO REMOVE IT.
>> A LITTLE PHOTO SHOP? >> CORRECT. >> I HEARD ONE STORY OF A FEDERATION ONCE GETTING IN TOUCH
AND SAYING THIS GUY IS REALLY UGLY. CAN YOU DO SOMETHING ABOUT THAT? >> YES.
IT'S THE TRUTH. >> SHALL WE NAME NAMES? >> NO. I'M STILL WORKING WITH THESE
PEOPLE. >> SO WHAT DO YOU DO WHEN YOU GET THAT CALL? >> WE FIRST REPLY OF COURSE NO
WORRY. I MEAN, WE'RE GOING CHANGE THE PICTURE. SECOND TIME, THIRD TIME, FOURTH
TIME, THE FOURTH TIME I WILL SAY LISTEN, THIS IS HIS FACE. IT'S HIS FACE. I'M SORRY.
WE DID ALL WE COULD. >> WHAT DO PLAYERS THINK OF STICKER MADNESS? WE ASKED GIGI BUFFON, WHO
LITERALLY SAVED ITLY DURING ITS RUN TO THE WORLD CUP TROPHY IN 2006. >> AND WHAT A SAFE BY BUFFON.
>> ONE OF THE GREATEST EVER GOALKEEPERS, AT AGE 44, HE IS NOT ONLY STILL PLAYING, BUT LET'S KEEP THIS BETWEEN US, HE
IS STILL COLLECTING STICKERS, A HOBBY SINCE CHILDHOOD. WHEN YOU STILL COLLECT, WHERE ARE YOU GETTING YOUR STICKERS?
>> NOW AND AGAIN I LIKE THE RITUAL OF GOING TO THE KIOSK TO BUY, SAY TEN PACKETS OF STICKERS.
IT'S A LITTLE EMBARRASSING, BUT NOW I CAN SAY TO THE KIOSK OWNER THEY'RE FOR MY KIDS AND HE BELIEVES ME.
DO PLAYERS SWAP STICKERS IN LOCKER ROOM? >> YES. I THINK IF WE WERE REALLY TO
INVESTIGATE ALL THE PLAYERS IN THE LOCKER ROOM, I THINK 60 TO 70% BUILD THE ALBUM. >> BUFFON APPEARED IN FOUR WORLD
CUP ALBUMS, AGING BEFORE OUR EYES AND HIS. WE HAVE VISUAL AIDS. >> OH.
>> HIS FAVORITE STICKER WAS FOR THE 2006 ALBUM, THE LAST TIME ITALY TRIUMPHANTED AT THE WORLD CUP.
YOU HAD YOUR PICTURE TAKEN THOUSANDS OF TIMES, BUT YOU UNDERSTAND THIS IS FOR GENERATIONS.
>> YES, FOR SURE. FOR ME, IT WAS A SOLEMN MOMENT. BECAUSE THERE WAS A KIND OF REPECT THAT I HAD TO SHOW
TOWARDS GG THE CHILD AND DREAMS OF GG THE CHILD. >> AN HOUR FROM BUFFON'S PRACTICE FIELD IN PARMA, WE
ANOTHER CHILD AT HEART, JOHNNY BELLINI. >> THOUSANDS OF STICKERS. >> CONSIDERED THE MOST PROLIFIC
IN COLLECTOR IN THE WORLD. THE 1970 IS THE HOLY GRAIL OF WORLD CUP STICKER ALBUMS. THIS GUY HAS FIVE OF THEM, AND
HE AIN'T SELLING. >> OH MY GOD. GEEZ. FLOOR TO CEILING.
HE LIVES IN LESS A HOME THAN A STICKER REPOSITORY. EVEN IN YOUR DAUGHTER'S ROOM. YOU MIGHT HAVE BASEBALL CARDS IN
YOUR ATTIC. HE HAS HALF A MILLION STICKERS SPILLING OUT OF EVERY DRAWER. BELLINI EVEN HAS WHOLE SHEETS OF
THEM HIDDEN UNDER A TABLECLOTH. NO ONE IS ABLE TO EATON TABLE BECAUSE IT'S TOO SACRED. >> THESE ARE ALL RARE.
>> LUCKY FOR JOHNNY, HIS LONG SUFFERING WIFE GEOVANA HAS A GOOD SENSE OF HUMOR. HEAVEN FORBID THERE WAS A FIRE,
WHAT WOULD YOU RESCUE FIRST? >> OBVIOUSLY THE STICKERS. IF THERE IS A FIRE, MY WIFE WOULD RUN AWAY WITH HER OWN
LEGISLATION. >> YOUR WIFE CAN FEND FOR HERSELF. THE STICKERS CAN'T.
>> ABSOLUTELY. >> SATURDAY NIGHTS ARE ALL RIGHT FOR STICKING AT THE BELLINI HOUSEHOLD, WHY GEOVANA WATCHES A
MOVIE, JOHNNY FILLS HIS ALBUM AND NEVER FORGETS A FACE. DO YOU REMEMBER 50 YEARS LATER WHAT THE LAST PLAYER WAS YOU
NEEDED TO COMPLETE THE ALBUM? >> I ALSO REMEMBER THE FIRST STICKER THAT I GOT IN A PACK, WHICH WAS SERGIO CARINTINI.
>> IT'S LIKE YOUR FIRST GIRLFRIEND. >> HER I DON'T REMEMBER. >> HE'S NOT ALONE IN HIS SOCCER
NOSTALGIA. THOSE KIDS WHO GREW UP IN THE '70s COLLECTING STICKERS ARE NOW GRANDPARENTS AND PARENTS,
PASSING DOWN THE TRADITION LIKE FRANCESCO FURNARI IN FLORIDA. >> THINK ABOUT THIS. THERE IS NO WAY YOU CAN FIND A
PRODUCT THAT YOU CAN HAVE DIFFERENT GENERATION DOING AT THE SAME TIME. IT'S FANTASTIC.
>> HERE IS WHAT ELSE MAKES IT EXCEPTIONAL. >> MEXICO. >> ALMOST EVERYONE THAT
COMPLETES THEIR ALBUM DOES SO NOT THROUGH PURCHASE POWER -- >> DO YOU WANT TO TRADE? >> I WOULD BE TRADING THAT USA
ONE. >> BUT THROUGH OLD-FASHIONED FACE-TO-FACE TRADING. AROUND THE WORLD, THERE ARE
PANINI STICKERS SWAPPING SESSIONS THAT ARE ORGANIZED. OTHERS THAT ARE IMPROMPTU. AT WORLD CUPS, PAST, PRESENT AND
FUTURE -- >> AND HE'S GOT ANOTHER ONE! >> ONE COUNTRY LIFTS THE TROPHY, BUT MILLIONS FEEL THEIR PERSONAL
VERSION OF WORLD CUP GLORY. YOU'VE SEEN PEOPLE FLEET CHER ALBUMS. WHAT IS THAT FEELING LIKE WHEN
YOU GET THAT VERY LAST STICKER? >> LET ME PUT IT THIS WAY. WHENEVER YOU PLAY SOCCER AND YOU SCORE A GOAL IN FINAL OF THE
TOURNAMENT, THAT'S KIND OF THE FEELING YOU HAVE WHENEVER YOU COMPLETE AN ALBUM. >> IT'S AN OLD TIMEY ANALOG
HOBBY, NO SCREEN REQUIRED. IT RELIES ON THE HUMANITY OF TOUCH. >> I'LL TAKE FRED.
>> WHAT ABOUT PELE? >> OKAY, THFNLGTS. >> THANKS. >> BUT THE VALUE IS LARGELY
SENTIMENTAL. BUT IN THESE TRIBAL POLARIZED TIMES, LEAVE IT TO STICKERS TO BIND PEOPLE TOGETHER.
>> YES, WE ARE THE SAME TEAM. >> MISSING A PANINI STICKER? >> WHO DO YOU NEED? >> HOW
>>> I'M LESLEY STAHL. WE'LL BE BACK NEXT WEEK WITH ANOTHER EDITIO