The next 12 weeks will be the toughest of your life.
Lord Sugar is on the hunt for the next big thing.
This is an opportunity of a lifetime.
Battling for his backing,
some of Britain's brightest prospects.
Come on, boys. Look at that!
Your life depends on it! And then hit him.
It's a deal worth fighting for.
I can sense a bit of friction. Absolutely.
Dan, was that on you? No!
I'm talking then.
KIERAN SHRIEKS
20 candidates...
Never been kicked in the balls by a goat, to be honest with you.
Oof!
..12 tough tasks...
Urgh! This is a complete and utter joke.
Just jump straight in.
..one life-changing opportunity.
You're fired. You're fired.
You've completely messed it up.
You're fired.
Previously on The Apprentice...
I'm giving one team chickens and the other eggs.
Guys, I'm getting stressed, man.
..Team Egg cracked under pressure.
If we don't make any money, this is a profit task, we will lose.
And on Team Chicken...
Bwak-bwak! Can I interest you in a chicken and mushroom pie?
..Dan's approach ruffled feathers.
I think we're struggling to shift the pies.
Do you want to revise your tactic?
I think we just hold the price. In the boardroom...
Your pies ended up making a decent crust.
..vindication for Dan...
Good job, buddy. Proud of you.
..meant it was Tanmay...
What the hell was you doing?
..who got plucked. You're fired.
8pm.
I don't feel like you got a chance to be a PM.
Because people were continuously talking for you. Yeah.
Do you know what? I think there were clearly some gaps
in Dan's project management and leadership.
I was just trying to highlight them and point them out.
I think Conor has been speaking for a lot of people in here.
I think he potentially could be going up for a PM.
PHONE RINGS
I'll get it! Hey! Mine!
HE LAUGHS
Hello?
Hi, this is Big Zuu.
Your presence is required for your next task
at the Crossness Pumping Station.
Lord Sugar will meet you there at 8am.
Oh, my God. It's Big Zuu.
What's going on?
Big Zuu just called
to tell us to meet him at the Crossness Pumping Station
at 8am tomorrow. Guys! Big Zuu!
ALL EXCLAIM WITH EXCITEMENT
He's a rapper, entertainer. He has the Big Zuu show.
He's a chef. Yeah, Big Zuu's big, bro!
I think it's an advertising task for his new song or something.
DAN: Big Zuu? I mean, I haven't got a clue who he is.
In south-east London...
..Crossness Pumping Station.
A Victorian engineering marvel
with a practical past.
Good morning.
CONTESTANTS: Good morning, Lord Sugar.
This place was designed by Joseph Bazalgette,
a Victorian engineer that introduced the city's first sewerage network,
transforming the health of Londoners
who had been drinking contaminated water for decades.
So for your next task,
I want you to create a campaign for a new bottled water.
You'll build a brand, shoot a TV ad
and showcase your product live on social media.
Now, I need to even the teams up.
Harry, where are you? Yes, Lord Sugar.
Please move over to Team Eclipse.
Now, you've had a few weeks to get to know each other,
so I'd like you to choose your project managers right now.
TV, social media, pitching, confident with them.
But I need help with the branding and design.
I don't have a water bottle idea, but I'm happy to bring it to life.
You should put yourself forward, Conor.
Um, does anyone want to actually be project manager first?
Mm-hm. I do campaigns for promotion.
I feel like I can help you, but I don't do the social media bit.
OK. OK.
Have you decided? Yes, Lord Sugar.
OK. Team Alpha, who's your project manager going to be?
I put myself forward, Lord Sugar. Right.
Given his experience in social media, it makes sense.
Team Eclipse, same question.
Karishma.
Right. Why? So I'm a social media consultant,
and I've been present on social media
for the last seven years working as an influencer and content creator.
OK. Now, this is all about creating a bold brand.
Somebody who has achieved that is this gentleman here.
Welcome, Big Zuu.
Wha gwan?
LAUGHTER
How you guys doing? I'm Big Zuu.
You may know me as a rapper, TV chef.
But what some of you don't know is
I started a canned water brand two years ago called Drip.
We changed the game.
One thing we did is prove that water isn't boring.
Thank you very much for that.
You'll be pitching your campaign to this gentleman here
and a panel of experts.
But ultimately, I will decide
whose advertising campaign is the best.
Everything clear?
ALL: Yes, Lord Sugar.
I'll see you in the boardroom in a couple of days' time. Off you go.
NARRATOR: Two days to tap into the bottled water market
by building new brands and creating campaigns.
I'm really grateful for the opportunity
to be your PM today, guys.
Thirsty for a win...
I would really like to create a drink
for people who are passionate about sports.
..content creator Karishma.
I'm someone who's newly into fitness.
Looking after myself, going to the gym and keeping myself hydrated
only recently became a priority for me.
I think we can motivate people to actually get into the gym
through this campaign... Which is a big one. Which is a big one.
Like, you're changing lives, but with water.
You know, it is a very simple product
but if we can actually put the metaphor
of transforming one's lifestyle, it's powerful.
This is what I do every single day.
Brands give me an idea, I turn it into real life,
and then I make the millions.
So that is exactly what I do day to day.
And that is exactly what I get to do today.
Well, everyone, thank you so much for selecting me as PM.
Setting out his strategy...
I'm definitely going to be listening to the team
and ultimately collectively making a decision together.
Absolutely, mate, yeah.
..first-time project manager Conor.
First things first is to choose our target market.
Does anyone have any strong ideas?
I think the commuter area.
I definitely don't drink enough water
so could that be an area that we actually target?
So I was thinking sports, if I'm being completely honest.
I think sports in general has rapidly grown.
But it would be really easy to promote it to commuters.
Yeah. Everyone is getting into sports now,
so it's probably good to maybe go down that route.
Yeah. Roxie, what do you think?
I feel like I'm drifting towards the commuting side.
OK. Um, is there...? Does anyone feel extra strongly?
Do we want to take a vote? Is that the quickest way to solve it?
This is the first time Conor has been project manager,
and in the past, he has controlled the team from the back seat.
But now he actually has the opportunity to control things,
he's putting everything to the vote.
I mean, that's all well and good, but at some point
as project manager, you've got to make a decision.
So for commuters...
OK. So collectively I think we're going to go with commuters.
All happy? Yep. Yep. Brilliant. Perfect.
Next job for project manager Karishma...
So who here feels confident with social media marketing?
..decide who does what.
I do. That's what I do in my day-to-day.
Would you like to be my sub-team leader? I would love to.
Just on that, just with me having a marketing agency as well,
I do a lot of adverts.
I'd feel comfortable being able to lead the TV advert team. Mm-hm.
I will be taking care of the TV advertisement
and with me, Lawrence, Kieran, Megan.
Branding team will be Carrington, our social media expert,
Harry, Priyesh and Andrea.
I want it to be eye-catching.
Bold colours, nothing boring, nothing ordinary.
As a team, we voted for Karishma
to be the PM because of her social media skills,
and I'm actually quite shocked that she didn't put herself on that side,
so she could have just brought
her social media expertise through on that.
I've got every confidence.
Let's make something extraordinary, guys.
Roxanne, do you mind if I put you on the branding team
with Levi, Rajan and Dan? Yeah.
Anyone on the branding team want to put themselves forward for sub-PM?
Has anyone had any experience in branding?
Has anyone created, like, a brand from scratch?
Both. So I've got experience in both areas.
Give Roxanne the reins? Go on, then. Brilliant. Keep the boys in check.
Yeah. OK, perfect.
I want it to be seen as the water bottle
that you carry around with you,
almost like the replacement of your phone. I trust you with this vision.
I know it's a little bit loose, but I trust you.
10am.
The teams divide.
While half pour their efforts into ad campaigns...
The way I do ads is you're not selling a product,
you're selling a feeling, and people spend millions on a feeling.
..the rest will build their brands.
Conor was a bit vague, I'm not going to lie.
He said something to replace the phone in your hand with.
A bit of an ambiguous kind of, like, description from PM.
But I think, you know, we've got the right person in the seat today.
We'll do fantastic.
South-east London.
Base for both teams,
leading design agency 10 Days.
Hello. Hi, you all right? Good afternoon, how you doing?
Top of the to-do list...
I think the best one might be Thrive.
..nail down a name. With the word Thrive,
I can imagine going to the gym.
It's bright branding, colourful, poppy.
Also brainstorming brand names...
I thought maybe calling it North
because people always say the water from the north is better.
..the other team.
Yeah, I like that idea.
What about, like, North H2O?
Yeah. It tastes better from the north.
It's an OK name, but I'm just worried
the people who don't get it are going to be like,
"Well, I don't get it."
I think we could definitely make it work.
We can just make it fun and exciting.
LEVI: Do you know what I think would be good?
North H2O, supporting you to reach your peak.
Yeah, I love that. But you're dividing demographics.
I'm just worried about the connotations of the north and south divide.
But then maybe in the logo we can do some mountains as well.
You know, we are supporting everybody to reach their peak.
I think it's tricky. I think it's a bit of a risk.
Dan came up with this idea of North Water
because water tastes better up north,
but actually they've shied away from the whole original concept,
and it's now about mountains and peaks.
Well, if you only half go down that message, nobody will get it.
You either have to fully embrace it or drop it completely.
I think it does look clean. I like the look of the peaks.
Yeah. Um, yeah.
Across town...
Everyone's on their phone and they're glued to it.
..while Pascha pitches an advert aimed at parched commuters...
And there's almost like this angel that's got this bottle.
Everyone stops, everyone stares, and it's like a gaze.
HE SINGS ANGELICALLY
Yeah.
..on Karishma's team...
I think the TV advert would be like boxing ring,
someone gets knocked down,
they have a sip of the water and they come back up.
..estate agent Kieran plans a knockout campaign.
I love that so much because I want people
to feel defeated and then we pick them up.
So location-wise, I don't want to do gym.
You DON'T want to do gym? It's not... No. It's too obvious.
I want to go to this, like, enchanted-looking place.
How do you want to do, like, the boxing stuff, and, like...?
We don't have to be that literal.
I'm thinking, like, he's getting knocked out.
He's not getting knocked out by fists,
he's getting knocked out by the camera.
We see you hit the floor. Bam! Yeah?
I want somewhere with really exciting lighting.
He drinks this water and we have, like,
a close-up shot of his eyes
just like powering up.
Like he is one... Like that, and go...
Yeah, literally, just like...
We want it to be performance-enhancing water.
I promise you guys, I'll bring it to life.
I can see it. I can just see what I want to do.
So, like, other opinions, thank you for sharing.
But we know... I know what I'm doing.
And if you want to save a prop,
boxers don't normally wear T-shirts, so I'm happy not to wear a T-shirt.
Yeah, I bet you're not.
HE LAUGHS
Lunchtime.
For Conor's team... Hey, Roxanne.
..a chance to check in.
So the logo is North H2O.
Our tag line is "supporting you to reach your peak."
We've got a few lines representing like mountain peaks.
So the mountains are actually showing
that they're going to be reaching the peak drinking this water...
Levi... Levi, sorry for interrupting.
It's just mountains are extremely jarring to commuters.
Commuters, you're thinking public transport.
You're thinking Tubes, bikes, quickness.
I think it would make more sense once you see the logo.
But also... If you're lost... If you're lost,
you know, you're finding yourself.
The only problem with that is
you're not going to be lost on your commute.
If you're lost on your commute, you're probably unemployed.
We luckily have a very adaptable and agile team over here,
so we'll make it work.
But I do think it is quite the challenge to make
North and the mountainous range kind of fit,
especially when we're going on a commute.
East London.
Location for Karishma's boxing-themed ad...
Oh, my God!
..an immersive cocktail bar.
Oh, my God, it is Avatar, literally! Wow!
Aiming to take the lead...
We've got director Megan.
..marketing expert Megan.
Do you know when you can walk backwards,
but you zoom in? I forgot what that's called. I did it in media.
But can we try that? Yeah, yeah, we can. Yeah.
Three, two, one, go.
That's nice. OK. Kieran, I want some movement.
Look tough and rough. You're not having a good time here.
You're scared that you're about to get beat up.
Cool. And stop there. And then can we have a close-up shot?
Hang on, are we doing the punch with the camera?
Not just yet. Not just yet.
Right now we're just recording that he is scared.
I'm a bit confused why Karishma did appoint me
to be the director of the advert
if she was just going to lead it herself.
I actually did media studies for A levels,
so I'm actually quite clued up with doing different camera positions.
She's just taking on the whole load by herself.
Right, three, two, one, action.
And then hit him. Nice, nice, nice!
Look like you're dying. All right, Lawrence,
come in with the towel and the water.
Open your mouth, Kieran.
Nice, nice, nice.
OK, I think he's drowning...
Across town,
backdrop for North H20...
It's about three commuters on their journey to work.
..a boat on the River Thames.
The angelic Rothna comes in
drinking North H2O.
At the helm...
Pascha, you're going to help me with directing.
..two captains.
And cue Rothna.
Which direction is this boat heading? North.
And cut. Roughly, you're going to... Sorry, Conor, just to interject.
Do you not think it's better to do the other angle
from the view of Vanessa?
So what I was going to do is just... Oh, you're doing it twice?
..repeating now the same one we did.
I think you are just going straight onto the boat,
because otherwise that's just going to be too much, too long.
Yeah, but that's where you chop and change in the edit tomorrow.
Do you guys want to walk on and, Raf,
if you don't mind just recording from this
as they pop in over the boat?
Yeah, perfect. That can get... That can cut there.
OK. And cut. Brilliant.
I think it is great to have Pascha there.
At some point, we were being a little bit pedantic.
I do think you can go back and forth all day saying,
"Shall we record it like this? Shall we record it like that?"
In a creative process like this, you do have to make those decisions.
So if you could maybe record from here. What are you doing now?
Well, it's just Rothna drinking the water again.
But we've already got that.
On the other team...
I was thinking the aluminium bottle because it's recyclable...
CARRINGTON: Yep. ..it's got the cap...
..vessel in the can.
But are we all happy to go with that one?
PRIYESH: Yep. HARRY: Yep. ANDREA: Great.
Next, a bold brand for their bottle.
PRIYESH: So, the colour we need to decide
is the main aluminium bottle now, I think. Yeah.
I was thinking not primarily blue because that's boring.
ANDREA: Oh, what about more orangey?
Um, hmm. I do like purple as well.
CARRINGTON: Hmm. Don't love that one. PRIYESH: No. No?
PRIYESH: I was thinking yellow. CARRINGTON: Yeah, a very light pastel yellow.
Yeah, that's nice. I like that. I like that.
I think it needs to stand out.
I was thinking about incorporating just a really bold tap
with a drip hanging out.
If I see a tap on a bottle of water, I think,
"You're giving me tap water. Why am I paying for this?"
Well, they'll know it's not tap water because it's in a bottle.
The team are not listening to me.
Sometimes I do have some great ideas,
and I've done marketing on my business
and it says what it does on the tin.
Thrive? Yeah, it's a brilliant word,
but unless we introduce something that says it's a bottle of water,
it's not a good branding.
I just hope it's good. I'm worried. HARRY CHUCKLING: Yeah, so do I.
It is very out there, but Karishma wanted something bold...
HARRY: Yep. ..and it's all matching the colours. Yeah.
7pm.
Do we need a picture or something on the back...?
Yeah. Oh, hang on, no. I think a compass.
Yep, it's perfect.
For both teams...
Uppercut, bam!
Guys, time! Really quick. Yeah.
Last shot, one more time, just one more time. We won't have any left.
..finishing touches.
North H2O.
Bravo, guys! Well done. Yeah.
Tomorrow? Pitch campaigns that make a splash.
7am.
Hey. Morning. How did everyone sleep?
Not enough, but... Never, ever. It's tough at the top.
For Karishma...
Let's have a look. CARRINGTON: Do you want to get a drum roll going?
PRIYESH: Let's get it out.
CANDIDATES: Ooh...
HANDS PATTER RAPIDLY
..the big reveal of her bottled water.
I'm not going to lie. It's giving milk.
It's giving milkshake a little bit.
You know, like, when you see this colour, you think banana milkshake,
you think a little bit like a milky product?
MEGAN: It reminds me of in primary school when you had to do IT
and you did that font with the gradient -
if I'm being completely honest.
KIERAN: I think it's a little bit basic.
That's not bold.
The sub-team have missed the mark slightly,
and I think we're going to be overcompensating
when we're trying to pitch it as water,
because it doesn't look like water at the moment.
You just have to say that we are making a new, innovative product.
There's nothing like this on the market at the moment.
Honestly, guys, it's going to come across as a dairy product.
Across the hall...
ROXANNE: I'm excited.
..on Team North...
ROXANNE SQUEALS EXCITEDLY
Love it!
..things go south.
Um, I thought we had quite a clear vision of what we wanted,
something kind of like a mobile phone replacement,
that cool water vessel that you really want to have
and keep and hold.
My biggest concern is the compass.
The compass is extremely jarring for commuting.
One of the reasons why I wanted to put the compass on
is because it's almost like, whilst drinking this water,
you're heading the right way, you're heading straight.
It gives adventure. If we handed that to you and said,
"This is for your hiking..."
VANESSA: Yeah, that would be really good branding for hiking.
Why do we have mountains?
ROXANNE: It doesn't actually look like mountains.
RAJAN: No. It looks like a chart of some sort.
It can tie in with the commute.
The branding that we've seen this morning is absolutely diabolical,
if I do say so myself.
The logo doesn't make sense.
I almost feel like they've tried to sabotage this whole task,
for one reason or the other.
I think us as an advertising team did quite well to kind of adjust.
Can I just interject? Sorry. Of course you can.
I think it does hit the brief.
Obviously, Conor, you did say we have free rein on it.
100%, I did. I do think it's 100% salvageable.
We need to pitch today. There's a lot of pressure.
Ahead of presenting to industry experts...
Everyone has different strengths in this team. I know that.
..half of each team will promote their product
live on social media...
Megan, I would love for you to go over to the TikTok live side today.
..while the rest edit TV ads.
Yeah. Can I just make one suggestion?
Obviously it's up to you, whatever you want to do. Mm-hmm.
But when we voted for you to be PM,
it was because of your social media background. Mm-hmm.
I actually did media at A level and I did a lot of editing.
Mm-hmm. So do you think it might be better
for you to go over to social media?
I completely get what you're saying,
but I feel like I'm very needed in the editing of this video.
There just cannot be two of me
and I trust Carrington with the TikTok live.
She's done them before.
So go on there, just have a fun time.
The pressure on me as the sub-team leader at the moment
feels like a ton of bricks, to be frank.
I need to do really, really well in the live
or I might as well pack my bags from now.
I do think, as I have experience in livestreaming specifically,
it would be advantageous for us for me to swap over.
From project manager Conor, a reshuffle for Roxanne...
Roxanne, I'm going to take the reins from you.
..and for Pascha...
I am going to entrust Pascha as sub-team lead.
..a promotion.
Does anyone have any concerns or queries about that?
I don't have experience editing videos, so...
Correct. I fully understand that.
However, I do think we all have the vision.
I have full trust in you after yesterday.
Onwards and upwards. Let's go north.
ALL CHUCKLE
Yeah. Let's go.
10am.
Half of each team set off to conquer social media...
ANDREA: Listen, you can have a rubbish product and
if your TikTok live is fantastic, you can sell anything. It is.
..while the rest will edit their adverts.
Very disappointed. It looks like a milkshake.
I think we, um... Oh, sorry, Harry.
I forgot you were in the team.
South-east London, edit base for both teams.
Hello, Raf. Hey. Hi. How are you doing? I'm good.
Pulling no punches...
Is this just all our shots just thrown onto one...?
Yeah, I put everything into the timeline.
..project manager Karishma...
So this, I want to start with the motion immediately.
Shall we get the scenes sorted?
Do you not think that would be helpful?
Yeah, this is... KARISHMA: This is what we're doing.
So, stop there. Let's start there, yeah.
I just want this bit. Just want that bit.
We. Not I, yeah?
WE just want that bit.
Yeah, we just want that bit.
Yep, cut it there.
Karishma? Yep?
Just a bit worried that we've spent quite a lot of time already with this clip.
We just need to have something that's finished,
even if it's not absolutely perfect.
This will be done in the next two minutes.
So, if you play from here...
I'm feeling a little bit stressed,
as is everyone else.
Me, Lawrence and Harry are all sat there like sore thumbs
while Karishma takes over.
HARRY: One thing, just with that writing - "Still water, 500ml."
You don't need to write 500ml in the ad.
HARRY: OK, fine, whatever you say.
Downstairs...
There's a few things that we need to do to begin with.
..making her editing debut...
We need to get the voiceover done,
and I think we need to pick the music
before we get into the editing.
..newly appointed sub-team leader Pascha.
Can we play through all the music that we've got?
Sure. ROTHNA: Reggae? That's a no.
ELECTRO SYNTH BEAT PLAYS
No, it's a bit too upbeat. Yeah. No.
ACOUSTIC GUITAR STRUMMING
No, it's giving country. That's country, yeah. It's giving country.
ETHEREAL SYNTH DRONES
Guys, don't you think we should edit the video first?
We're going to edit it all in a minute.
We just have to make sure we're happy with the song,
so we can get that agreed.
OK.
RAJAN VOICEOVER: Pascha's plan of action?
Basically to just jump into the music.
There's no real structure to the actual story.
That's the most important part
of the actual film.
MUSIC: Busy Earnin' by Jungle
VANESSA: This part sounds nice. Over the start...
ROTHNA: Yeah. This, I like it.
Shall we get that agreed? I'm happy with that, yeah.
Let's lock it in. Let's do that song, yep.
Now we need to get the voiceover sorted.
I want us to include something about hydrating...
ROTHNA: While we think of this, why don't we start editing?
Personally, I think that the editing of the clips
will be the quickest part.
Central London.
In one hour,
teams will host livestreams on global platform TikTok...
We lose them within three seconds
if we don't have something fun and engaging.
..to hook in an audience...
We want to make sure
everyone understands the branding of Thrive.
..and showcase their brands.
I have some experience in livestreaming.
My idea is to open it as we close it -
"Are you Team Levi or are you Team Roxanne?"
By the end of the livestream,
one of these is going to get
doused in water. Right?
CANDIDATES CHUCKLE
You want to go the whole way to the end of the livestream
to figure out who loses and who almost gets dunked in water.
DAN: Yep. Dan, I do think you should be, like, Fact Finder Dan.
So Dan literally walks in
and you give a really simple, like, "Water is transparent,"
and then walks out of shot and I say, "Thanks, Dan."
Yeah.
Let's go livestream.
Yes, let's do it. Let's do it. Let's go, folks! Woo!
11am.
Tuning in to watch the lives,
drinks boss Big Zuu.
All right, guys, I think they're going live.
..along with other experts from the worlds of water,
advertising and social media.
Stop scrolling and stop exactly where you are.
In just under five minutes,
you will get to decide who is going to be doused and covered in water.
Is it going to be Roxanne...
Hello. ..or is it going to be Team Levi?
How are we doing, everybody? Are you all right?
A nice, slick start.
I think it was a good idea to, like, hook that audience. Hook them.
I want to know who you want
to see dunked in water.
Is it Levi or is it Roxanne?
BIG ZUU: I like him. He's good on camera.
He's good. Yeah, he's got... He's got good energy,
he's like Ant AND Dec. Yeah.
I'm going to show you how to drink it.
CONOR: Woo! Woo!
Oh. Taste test. Live taster, OK.
That is incredible, if I don't say so myself.
I'm here to introduce you to the man with the plan,
and he is called Dan.
Oh!
It rhymes.
EXPERTS CHUCKLE
It got quite lyrical there, lyrical miracle.
And he's got a fan!
Dan, go! Go, Dan!
They've brought the chaos, which can work in a livestream.
Water is the most consumed beverage in the world.
ALL LIVESTREAMERS: Ooh!
Anything else?
Oh, that's it, Dan is done. Short cameo.
Dan wins everything for me.
What a random dude.
Next up is Levi. Please introduce yourself.
Go, Levi. How you doing, everybody? I'm Levi.
I am the active commuter.
Our audience might be thinking or looking forward to the dunking,
rather than finding out about the product itself. Yeah, that's it.
Right. We're going to do one final countdown.
Three, two... Levi! Levi!
..one... Levi!
The jury has spoken. Oh!
He's a strong host. He's a strong host.
THEY CHEER
Thank you, everyone. Please enjoy your North H2O,
supporting you to reach your peak.
Thank you very much.
See you. Oh, I'm thirsty after that.
I feel like the North H2O lot
had a very engaging hook in their live video.
And a clear plan. Yeah. That is such an important part of livestreaming,
and they definitely succeeded there.
I think the dunking will be the key takeaway
from that livestream, and maybe not the product... Yeah, for sure.
..but still a really great effort.
Next to launch their water to the world...
Hello! Hello! Woo!
..Thrive.
Hi, guys. How are we all doing?
We have an exciting new product to show you today... Ooh.
..which is called...
ALL: Thrive!
Quite banana-y.
Yeah. Haha, it's giving milkshake.
CARRINGTON: We are a fitness water brand.
Look at these bold colours.
Imagine when you're going to the gym,
taking your selfie in your gym clothes and doing that.
Oh! With your six-pack and all that. Oh!
The product's not shouting fitness, though.
Still water, 500ml. Easy.
Yeah. You can put it in your bag - small.
It's very sell-y. It's very sell-y. They ain't giving me much.
It's getting a little bit repetitive, isn't it? Yeah.
Thrive, Thrive, Thrive.
Sip to thrive... Oh!
ALL: And feel alive!
I just had a sip and I feel alive! Yeah?
Starting to run out of gas,
I think. I think so. BIG ZUU: Yeah.
You see this on the shelf and think, "Wow."
Yeah. Isn't this amazing?
They haven't given me a reason to stay engaged. Yeah.
ANDREA: Hey, guys!
THEY CHEER
Look at her! Thrive!
Oh, you got to try this!
Yay! Let's do it. Cheers!
THEY WHOOP
Controlled chaos is OK. Yeah.
This, to me, seems like uncontrolled chaos.
It's a new, innovative water bottle.
It's trendy... Sip to thrive and feel alive.
They just didn't give me a reason to stay on the line.
Yeah, there was no hook.
Perhaps if they'd maybe thought about the narrative better,
maybe scripted things, that would have helped them.
Back at the edit...
This is the boxing ring.
Ding-ding-din...
LAWRENCE COUGHS
THEY LAUGH
Right. Let's do that again.
Wait, wait, wait.
..as the boys add final bells and whistles...
LAWRENCE: Nice. HARRY: That's great. Well done.
..still stuck at the starting line, Pascha.
I think we've got a good outline.
It's just that little bit
that we need to sort of...
"Join us on a journey through the..."
Duh-duh-duh-duh-duh. KARREN: I need to tell you,
you've got half an hour.
OK. How long are we on the video at the moment, Raf?
We're on 48 seconds now.
I'll just play it through. You tell me where to cut.
RAJAN: Where she's walking, get rid of the walking.
PASCHA: So, we don't need any of these.
RAJAN: Let's take that cut there.
ROTHNA: I think it's that shot. If you could just play that.
Crop that one.
Leave the reaction. We ain't got time for that.
Yeah, from that bit.
ADVERT VOICEOVER: Supporting you to reach your peak.
Done. That went so fast.
2pm.
CARRINGTON: Hi, guys. ALL: Hi!
Before pitches begin...
I want it to be highly professional,
very entertaining, very personalised and human.
..for both teams...
Hey, guys! ALL: Hi!
..a chance to check in.
I understand that I put a lot of pressure
on you specifically, Pascha. How did it go?
The only issue that we had is how many clips were filmed yesterday.
The amount of videos we had
to go through was so many. ROTHNA: It was really time-consuming.
CONOR: OK, fair enough. ROTHNA: I want you to be aware
that we didn't even have a chance to do a full run-through.
We literally had... We were onto the last second.
DAN: What do you mean by "a full run-through"?
So, you've not seen it from start to finish?
ROTHNA: We haven't been able to see it from start to finish,
but we did watch bits and bobs as it was coming together, yeah.
Did the ad make sense?
There might be a few things that might be pointed out
as not being 100% cohesive, but we obviously really did try.
Mid-afternoon.
Showtime.
Hello. How are you today?
Riding high from their TikTok triumph, North H2O.
I am delighted to introduce our new water brand.
North H2O is targeting commuters,
be that the busy workaholic
or the tired, worn-down working professional.
Big Zuu looks a bit concerned.
Um, what North H2O is...
Sorry.
When you're in your journey...
..throughout the hustle and bustle...
..you can... whenever you start to fatigue,
down in your journey,
take a bit of North H2O
and it will pick you up and elevate you back up to your peak levels.
He doesn't seem confident.
We kind of opted to go for a carton.
We were also thinking of going towards down the can route,
but you know, the cans, I feel like a lot of people
are doing them at the moment and also, if you have to open a can,
you're going to have to drink that in one sitting.
BIG ZUU: Um, the carton...
You know, you lot are dissing up the cans.
I'm a can man, so I'm going to take that to my heart now.
Sorry.
So without further ado, let's watch the advert.
COMMUTER ON ADVERT: Which direction
is this boat heading?
MUSIC: Busy Earnin' by Jungle
North.
ROTHNA: Oh, yeah. This is your first time seeing it?
ROXANNE: Yeah, I've never seen this.
Excuse me. What drink is that?
North H2O.
ADVERT VOICEOVER: Supporting you to reach your peak.
Welcome the floor for any questions.
I'm Jolyon White.
I am the chief creative officer and founder
of the creative agency 10 Days.
I just think with the ad,
I kind of feel like I saw something quite dull.
Imagine you're scrolling.
Would you stop if you saw that opening frame?
Thank you for your question.
If I saw someone who looked like me on her way somewhere, really busy,
I'd kind of be intrigued, like, "What's going on here?"
I get tapped on my shoulder and asked where I'm going
and with that attitude, I've gone, "North."
I want to know what's going on right now, so I would stop.
Hi, I'm Joanna Moncrieffe, head of marketing at Cano Water.
Given you've gone with commuters as your target market,
what made you decide to have the compass branding
and the slightly mountainous look?
RAJAN: Yeah. So...
Yeah, absolutely. So, with the mountainous look,
although it kind of might look like a mountain,
it's more representative of your journey going down.
And then when you drink the water, it goes back up to reach your peak.
JOANNA: Thank you so much. RAJAN: Thank you very much.
Have a lovely evening.
DAN: Wow. ROXANNE: Wow. ROTHNA: How are you guys feeling?
Well done, guys. ROXANNE: Guys... PRIYESH: That was tough.
That was really hard to watch.
Yeah. That was hard.
Yeah, I think from my perspective,
they did a really good job of the livestream.
And none of that came through on the ad.
No, definitely. It felt like someone in the branding
had a very different idea to someone in the ad camp. Yep. Hmm. Yep.
Next to take the stage...
Good afternoon, everyone.
..Thrive.
Thank you so much for joining us
for the launch of our brand-new product, Thrive.
Thrive is about bottling that feeling of change,
of self-improvement,
of doing something for yourself that changes the world
so that you can thrive.
I would like to introduce you to a concept
that I like to call the Thrive turning point.
This is defined by that very second in your life
where you decided to stop being ordinary
and stop just merely existing.
We're not just selling water, we're selling the feeling,
the sensation of walking away from the cusp of failure
and challenging yourself every single day to create change.
So with no further ado, let's have this video play.
MUSIC: Ace Of Spades by Motorhead
I think we've smashed it. That was good. Yeah.
I really like that ad. I think that ad was electric.
I loved when you punched the floor and you was getting up
and then the water splattered.
The only reservation I have from it is that it almost looks
like the water gives you power,
which I feel like sometimes can be misleading,
especially in the water game.
Especially when you had that final sip
and your eyes opened up.
It's like, "Yo! I'm awake now!"
What it comes down to is...
And like we've all been saying.
..it's a feeling that you get.
So you thrive, you're hungry to do better.
Doesn't give you powers,
but it gives you almost a sense of security.
Yeah. I heard.
Who directed the ad?
The ad was directed by myself, yeah.
It's pretty damn good.
Thank you. Yeah, it's pretty damn good.
Just want to come back to the bottle.
This is giving banana milkshake.
It just does feel quite childish.
It's giving CBeebies.
For such an adult ad to have almost a childish bottle
feels like a bit of a let-down.
Thank you so much for the question and the feedback.
That's really helpful to hear,
and we'll take it on board and it's appreciated.
Our main goal was being different,
and the fact you've pointed that out shows
that we've sort of hit a mark, to some extent.
Thanks so much.
Thank you. Thank you.
It was a very good ad.
It captured you, it was interesting.
But we can all agree it's giving banana milkshake.
Yeah. It's definitely giving banana milkshake. Without doubt.
7pm.
Well done, Karishma. You led the ship well. Amazing job. Aw.
Pitches over...
We said about the milkshake thing. You knew it was going to come.
DAN: Yeah, we knew it was coming.
We knew that there was going to be challenges and obstacles
that we had to overcome. We took accountability...
Yep. ..and we tried to answer them
with the best perspective that we could.
Tonight, back to the house.
Tomorrow, sink or swim.
Morning, morning. You all right? I'm good. You?
Yeah, not bad. Do you feel confident that your team
have done enough to win?
The video was absolutely out of this world.
Because you were in it? Yep.
KARISHMA: I'm sad you had to go up against me, to be fair.
Ooh. She talks a big game.
She does. You seem to talk the talk.
Hope you can walk the walk.
I don't walk, I strut, babe.
Oh. CANDIDATES: Oh!
I'm not going home today
and I will be fighting till my last breath
because this is what I do.
I'm feeling nervous about going into the boardroom.
As PM it's easy to be the fall guy.
I will be holding my team accountable for their missteps.
There are some questions that I have.
ROXANNE: My head's a bit scrambled right now.
I just don't know what Lord Sugar is going to think.
I just know I've done my best, and that's all I can do.
RECEPTIONIST: You can go through to the boardroom now.
Well, this is one of my favourite tasks.
I spent a lot of my business career
creating adverts and marketing.
What I've forgotten about advertising,
you haven't even learnt yet.
So, let's start off with the clips.
Karishma, you chose to be project manager.
Is that right? Yep.
I create ads for other brands for a living.
Tell me about the ideas that you came up with.
So, I really wanted to go down the fitness category,
just because it's such a vastly growing one.
For me, that was a clear vision
in my head what I wanted to do with this.
OK. And you came up with this name, Thrive?
Yeah. Now, when I see this, first of all,
it came across to me as if this was a milky type of product. Yeah.
Yeah. The yellow looks like isotonic custard to me...
TIM CHUCKLES
KARREN CLEARS THROAT
..quite frankly.
The reason for the yellow was to spread positivity and sunshine.
Is this yellow supposed to be sunshine, is it?
Well, it's like a subtle yellow and I think...
It is very subtle, yeah.
We thought the same thing that you thought, Lord Sugar.
We thought it looked a bit like a milkshake.
We just had to do with what we had.
Hmm. Well, let's take a look at your TV advert.
MUSIC: Ace Of Spades by Motorhead
# If you like to gamble, I tell you, I'm your man
# You win some, lose some, it's all the same to me. #
Hmm.
Thrive was appearing in the advert for Kieran,
from what I can understand. That's correct, Lord Sugar.
Yeah. No, what I'm trying to say is the advert was all about Kieran.
And yet, Raging Bull it's not.
De Niro or Stallone, you're not. KARREN AND TIM CHUCKLE
Anyway, I spoke to the panel.
"Electric advert with loads of energy.
"It does, however, make you think that water gives you actual power..."
TIM: Hmm. "..which is maybe a bit misleading."
So, with the fitness side of things,
you drink it as an encouragement drink,
but it gives you that motivation to go to the gym, to exercise.
Yeah, but it's only water. It's not like it's an energy drink.
Anyway, the social media, I saw that also.
Carrington, you were sub-team leader.
Yep. I do livestreams quite a lot in my personal life.
We had ample energy.
They seemed to really, really like the product.
Yeah, I've got some feedback.
A bit too much talking over one another,
and it's not very engaging.
TIM: Lord Sugar, if I may, I think the reality is
you were very hard on the sell.
And I suppose with your experience of live,
you could have done slightly better, no?
I thought it went well, but that's... LORD SUGAR: Did you?
Yeah. Well, let me tell you what my panel had to say.
They said that one was better.
Yeah.
CANDIDATE CLEARS THROAT
So overall, good project manager?
Yes. Yes, I believe so. Yeah?
I'd actually say that Karishma knew what she was doing.
I mean, I was impressed with the quality of her work.
I do think Karishma did a really good job.
The only thing for me is I did voice that
I would like to be sub-team leader. With having a marketing agency,
I thought a lot of my skills were really valid for this project.
You're saying that your talent was not exploited in this task? Yeah.
Carrington is simply just stronger when it comes to social media,
whereas Megan's strengths lie in advertising.
And that was said by yourself. That's your opinion, is it?
That's your opinion, no? No, no, no, this was a statement made by Megan.
Yeah. And I'm pretty sure we can all agree that that's how that went.
It wasn't picking... Yeah.
If Carrington was weaker
in a certain task...
MEGAN CLEARS THROAT
..she wouldn't have been chosen. All right.
Megan did say that. Anyway, let's move on to Team Alpha.
Conor, you said when you became project manager
that you bring ideas to life.
Correct. So, my history is in livestreaming,
and I'm confident and comfortable in pitching.
OK. And you chose commuters.
And then Dan came out with this "North". Is that right?
Yep, that was my idea.
I wanted to do a play on words that the water up north is better.
Is it? Yeah, I think a lot of...
Is that because it rains more up there or what?
I don't know. It's a joke that a lot of people say
whenever they come down to London,
they say the water tastes better up north.
Don't you think it'd be alienating people in the south, then?
We did point that out. That was exactly my point, Lord Sugar.
In the morning brief, I expressed that we could be creating
a bit of a divide here. Right.
The reality is, it would have worked well, Lord Sugar,
if my whole story concept had come to life.
But the fact there was a bit of divide in terms of...
Anyway... Anyway, yeah. ..then you ended up with this. Yeah?
Yes. And then you've got the compass on there.
That's correct, Lord Sugar.
So, I proposed the compass to the team.
And then also, with the line on top of the "North",
it represents a progress chart.
I know some people had mentioned it does look a bit like mountains.
When you were designing it,
you said you wanted it to look like mountains.
Yeah... It was nothing to do with a progress chart.
If I may, when we separated into our advertising and branding team,
we never spoke about it being the adventure-themed...
I thought collectively we did go against the story of the north...
Conor, sorry, you did mention that...
You said you'd give full rein to us, free rein.
No, and I did. And in fairness,
you also said that you've experience in creating brands.
When you saw that, was your reaction,
"What's this North and what's mountains..."?
We were quite shocked, yeah. Yeah.
Yeah. All right. Let's see this advert now, shall we?
MUSIC: Busy Earnin' by Jungle
COMMUTER: Which direction is
this boat heading?
North.
Excuse me. What drink is that?
North H2O.
ADVERT VOICEOVER: Supporting you to reach your peak.
Well, these are the experts.
They said the advert was "a bit old-fashioned and boring".
Yeah, I'm actually extremely proud of our team,
of how we pivoted to incorporate the branding name of North
and almost saying that the boat is going north.
We had to make do with what we had.
It was just making it work.
Sorry, I disagree.
I feel like you could have used the name North
and done a bit more of a creative flair to it.
But we didn't know the name. I personally do think it lacked creativity.
And likewise with yourself.
I think, you know, you put yourself forward as sub-team leader
and you have experience in logos and designing.
OK, so then you go and pitch
and you haven't done your homework
because a part of your pitch was, you know,
"Canned water is old, passe rubbish."
You know? You've got two people on the panel -
Big Zuu and Cano - whose water is supplied in cans.
Not very clever.
They... It was actually brought up in our pitch by Rajan.
They were kind of... Well, it's not good to impress them, eh?
It's not. You should do your research, first of all.
No, 100%. OK.
So look, good team leader?
Yeah. Yeah. Yeah. Hmm.
What's that mean? I just feel like for the morning brief,
we could have had a bit more to go on.
Right. Well, look, I've seen both adverts,
I've listened to the experts.
As you know, I was always going to make the decision
on which the best advert was because of my experience.
I think the Eclipse cinematography
was much better than Alpha's advert.
I think Alpha's advert, to me,
with due respect, wasn't boring.
It looks like a ten-year-old's done it on his iPhone.
And so, on that basis,
I'm going to award the win to Eclipse.
Thank you, Lord Sugar. Really appreciate that. Thank you so much.
Right, off you go, back to the house. Thanks, Lord Sugar. Thank you.
WHISPERING: Well done, guys. I like yours as well.
And I think there's a talent agent out there for the remake of Rocky V.
THEY CHUCKLE
KARISHMA: Oh, my God!
KARISHMA GIGGLES
PRIYESH QUIETLY: Well done.
MEGAN: Oh... KARISHMA: Well done, guys.
Well, as ever, I'd like you to go away,
talk amongst yourself, come back in here
and do a more deeper dive into what went wrong.
Off you go. CANDIDATES: Thank you, Lord Sugar.
So happy, guys, that we won that. LAWRENCE: That was... So happy!
Oh, my God, what a relief.
We won on the video in the end. That's what made the decision.
As a content creator, it was huge for me.
You killed it, you know. Both of you should be very, very proud.
Thanks, mate.
I'll be up for the Baftas
this year, I reckon.
ALL LAUGH
CONOR: Do the branding team take accountability
that they made a brand that looks like an adventure water?
I just feel like for the branding side of things,
you were quite vague with that.
Roxanne, you did say you had experience in branding,
so I did leave a very vague and open brief.
There was absolutely no direction from Conor.
I feel like it's unfair
if I am brought back into the boardroom today.
Lord Sugar said at the end it was a boring advert.
I do agree, it wasn't the most exciting video,
but I told him in that meeting,
"Just to let you know, I have no experience editing a video."
Yes, the idea of the advert was mine,
but the way that was brought out,
Conor really should have made that come to life.
CONOR: Rajan, I do think, unfortunately,
the compounding of the compass onto the water vessel
did leave us in an extremely difficult position.
Yes, OK. The branding wasn't
fantastic that you were dealing with.
But, you know, one of the first things you said
as PM was, you know, "I bring stories to life."
CONOR VOICEOVER: I'm disappointed with the branding.
I'm extremely proud of the work that I did
in order to make that work and to make that brand story fit.
However, it's extremely different than
the vision that we agreed on.
PHONE RINGS
Would you send the candidates in, please?
Well, I believe you lost because of branding and the TV advert,
both very, very poor.
Now, Dan, you've got this name, North,
and you said, "Well, thing was, it wasn't executed
"as to my total idea." Right?
Why didn't you pipe up, Dan?
I did, I did say many times,
but there was a lot of divide in the team, that they wanted it to...
Who was dividing in the team, then?
The reason why we didn't apply his complete concept,
Lord Sugar, was because it's a bit,
you know, demographically prejudiced.
It's a running joke. People get it or they don't.
It's 50:50.
So we decided to go away from Dan's water taste up north.
But still kept the name. I mean, put simply,
the name North is meaningless if you don't use the concept.
Yeah.
Branding team, I would ask for some accountability here.
In all fairness, Conor, you were very vague
with what you were actually wanting.
You were just like, "You know, I trust you guys
"and also just do what you want with your free will."
100%. And when I took this role as PM,
I said, "I have no branding experience. I trust you."
You did say you have branding experience
and I trusted you as sub-PM...
Well, I've got a beauty business.
You know? I'm not... So you've created logos and designs before.
For my own business. Now, when you look at this branding,
you would think that Christopher Columbus would buy this
as an explorer.
Well, the logo looks like a road sign on the M6.
Quite clearly, North and...
It's all gone south, quite honestly. CHUCKLING
Anyway, Conor and Pascha, I've heard that both of you
were directing the cameraman and saying, "Do this,"
and then the other one would overstep and say, "No, do that."
So basically we had two directors.
Yeah? 100%.
I feel like I did take a step back
and I was letting Conor predominantly lead.
You knew that... I didn't witness you taking a step back.
OK.
Can I just add quickly, Lord Sugar...? Yeah.
So, when we met on day two, it was very out of the blue.
He sort of looked at me and said,
"Pascha, you're going to be doing the edit."
Now, I said to Conor,
"I've never edited a video, a branding advert..."
So you're telling me he dropped you in it?
Is that what you're saying? I'm not, I'm not...
He went off to do the social media thing... Yeah.
Because that's what he does. ..because that's what he does.
100%. It's the only good thing you did do,
because your one was voted best... Mm-hmm.
..by the social media experts. 100%.
And I... Anyway, where do you think the fault with this project lies?
In my opinion, I think the fault on this project
lays more with the video team.
One of the first things Conor said was,
"I create stories into reality."
There was no reality here.
Right. Well, Conor, as the project manager,
can I ask which two people are you bringing back into this boardroom?
I am going to bring back Rajan and Roxanne.
Right. I think it's very quick
for you to throw me under the bus, but...
OK, the rest of you, leave and go back to the house.
And the three of you, stay here.
ROTHNA: Thank you, Lord Sugar. LEVI: Thank you.
Well, look, you three are going to step outside.
I'm going to have a chat with Baroness Brady and Tim,
and then you'll come back in here
and at least one of you is going to be going today.
OK? Off you go. Thank you. Thank you. Thank you.
KARREN: I think a couple of them had a lucky escape.
Yeah.
So, Conor. Good talker, isn't he?
Yeah, but actually, no-one in the team
thought his instructions were very clear at all.
And what about Rajan?
The reality is that Rajan was responsible
for some grave errors in the pitch,
particularly saying negative things that impacted some of the judges.
I think you're really going to have to narrow down on Roxanne.
I mean, she was in charge of the branding,
and the branding is, I'm afraid,
I think, incredibly poor.
Mm-hmm. Yeah.
PHONE RINGS
Yes, could you send the three candidates in, please?
Well, Conor, no clear concept from the brainstorm,
no synergy between the ad and the product.
Our initial concept,
which I'm pretty sure you both knew and were aware of,
that we were going for the mobile phone replacement,
something kind of sleek.
That was kind of the concept.
I trusted you with branding.
Unfortunately, North H2O,
with the mountains and "supporting you to reach your peak",
does have a narrative and that is much more linked
to an adventure brand.
And, Roxanne, more specifically, as sub-team lead,
I think you failed to take accountability for that,
which I'm really disappointed by, because immediately...
Well, no, sorry. Can I just interject there?
Yeah, of course. Because as a leader,
I wanted to hear everybody's opinions and voices.
Levi threw in the bit about the peak,
which ultimately everyone agreed on it.
Conor, you've gone into why you brought Roxanne here
as being the sub-team leader. Yeah.
I'd love to hear your reasoning for myself. No problem.
So, you doubled down on making an adventure brand.
You compounded it by adding in the compass.
You dissed Big Zuu's brand itself. I didn't, no.
No, no, no. I mentioned that we went for a carton,
as opposed to a can, to stand out.
CONOR: I think there's a way that you can elevate
the use of the carton without putting down a can.
So what you're trying to say is you brought me back
because I put a compass onto a bottle?
Yes. You think that we have failed this task
because a compass was on there? Is that what you're saying?
I think it made it extremely difficult in the pitch.
And I think it compounded... Not the mountains
or the actual name? All of this. So you agree
that there are branding issues here?
What you've achieved is that
you've made tap water look exciting, quite frankly.
Branding? Roxanne, you have to take responsibility for it.
You were the sub-team leader.
I do take accountability for some
of the branding,
but ultimately, I don't believe
I am the failure of this task.
Where do you think the failure lies, out of the three of you, then?
I believe, Conor.
Easy to point at the project manager, isn't it?
It's not just because he's the leader.
That's not it at all.
The directing and the filming of the actual advert,
when me, Pascha and the editing team were going into the second day,
there was nothing for us to go off.
There was no notes... That's not true. That isn't true.
There wasn't anything to go off. I was like, "Pascha..."
It was Pascha's vision,
and Pascha was the assistant director for a reason.
So you're saying it's his responsibility?
Well, he directed it. OK. Yes, this week I took the reins as PM
and I pivoted when we got the "North".
I swapped sides over to the livestream.
I think we smashed that out of the park.
Was the video a little bit boring? Yes.
So I do take accountability for that.
Right, OK. I don't want to hear any more from anyone.
So the way I see this,
Conor, is that I'm impressed that you do take responsibility,
and you've taken responsibility for certain parts
of the failure of this task. Right?
Roxanne, I think, as sub-team leader on the branding side,
you have a lot to answer to.
Rajan, to be disrespectful of the canned water
to the two experts was a major boob.
I can't get to the bottom of whether you're shrewd enough for me.
But, Conor, whether you allowed
the social media to distract you from
the main business that we were supposed to be doing
could be one of the reasons why,
regretfully, this task failed.
I've just got to do this on a gut feeling at the moment.
My gut feeling is that...
..Roxanne, you're fired.
OK. Thanks for the opportunity.
Thanks, Tim. Thanks, Baroness Brady.
Good luck, Roxanne. Thanks, Lord Sugar.
Conor, I like your spirit and determination.
However, you need to focus in future.
You two, go back to the house.
Thank you, Lord Sugar.
I'm sad that Lord Sugar didn't believe in me,
but I back myself 100%.
I've got a lucrative business
and I can't wait to prove Lord Sugar wrong.
DAN: I mean, no-one backed my vision, unfortunately.
I should have been PM, really.
Oh! All right. Oh.
CANDIDATES CHUCKLE
CARRINGTON: Guys, I really hope that Roxanne's coming back.
KARISHMA: Yeah, I actually will cry
if Roxanne doesn't make it home today.
I think Conor might make it back.
CONOR: Hi!
CANDIDATES CHEER AND SHRIEK
LEVI: Hello.
LAWRENCE: How are you, my friend?
RAJAN: How are you doing, boys? You all right? LAWRENCE: Woohoo!
Aw, boys. You've got to tell us what happened.
So, I mean, Lord Sugar felt that Roxanne
was the person to blame.
The branding aspect wasn't fantastic
and, you know, she was the one who got the finger.
Who do you think's on thin ice now, then?
I think everybody is on thin ice.
There's no room for hiding.
NARRATOR: Now 15 candidates remain.
Lord Sugar's search for his next business partner continues.
Next time...
I want you to make a bunch of money out of flowers.
Petals...
We've got 60 bouquets to make. We're only four down.
Don't cut them too short. Don't cut them too short!
..pitfalls...
Come over and treat yourself!
Tough crowd.
..and in the boardroom...
You completely and utterly lost the plot.
..a pruning.
You're fired.