Narrator: Tonight on "Shark Tank"...
Stein-Bischoff: This is the next massive children's brand.
O'Leary: Why? Imagine, Kevin --
Why does anybody need any of this?
Dang. I said, "Give me two years.
Let me give it a swing."
But the sales are so low.
[ Chuckles ] You went all in.
We came here today to make a deal.
I actually think you're pretty brilliant.
What?! I want to have some fun.
All of our problems have gotten too dang big!
We need more...
Herjavec: Oh, my goodness!
O'Leary: 15 years, never seen anything like this on "Shark Tank."
♪♪
Narrator: First into the Tank is a solution
for an inconvenient problem in the great outdoors.
♪♪
Good morning, Sharks. I'm Bob Legg.
And I'm Keith Lindsey. And we are Air Boss Outdoors.
And we're from Jacksonville, Texas.
And we're here to ask you for $65,000 for a 10% equity
in our necessities product business.
At Air Boss Outdoors,
we design and develop innovative solutions
to some of those age-old problems
that outdoorsmen have experienced for years.
In the outdoors, you go out and you relax
and you have a good time,
but there's always -- there's a number-one problem --
relieving yourself in the woods.
[ Laughter ]
We've developed the number-one necessity
for doing number two outdoors.
[ Laughter ]
Let me introduce you to the Krapp Strapp.
[ Laughter ]
♪♪
Cuban: That's great!
It allows everybody a comfortable --
doing the deuce outdoors.
Wait a minute, now.
Wow. Cuban: "Doing the deuce outdoors."
Don't be laughing.
You can see how it works.
You just simply attach it around your waist,
attach it to a strong structure
like a tree or even a fence post.
You could use the bumper on a vehicle, even.
John: There you go. And you simply lean back,
squat down... And let it fly.
...and relieve yourself.
Oh.
Herjavec: Bob, I was worried we were going to see... Brilliant.
...everything there.
I tried to get it on TV, but I couldn't get there.
[ Laughter ]
It will take and hold 400 pounds.
It's got two pockets, each -- one on each side.
Toilet paper, corncobs, leaves...
Corncobs?!
...or any other thing you want to put in it.
Now, how many of you, one-handed,
can take a piece of toilet paper
and make it into a nice wipeable piece of equipment...
While you're hanging on to the tree?
It's hard. ...while you're still hanging on the tree?
Let's say you get through that.
Well, you got to finish up the job one-handed.
Mm. Well, let me just tell you.
One-handed and you don't do enough
and you leave a residual,
it's going to itch when it dries. Oh!
Right.
[ Laughter ]
Fact! Now, by God, the reason you're laughing
is because you've been there.
Oh, it's so true, right? It's so true, right?
It is true!
Now, Sharks, we've come a long way
from Jacksonville, Texas.
And, honestly, we came here today to make a deal.
We'd like to be also -- Mark -- Mark, owns Texas. Get up here.
Mark, go demonstrate.
John: Yeah, Mark. Cuban: No one drops a deuce
better than me. Yeah, baby.
You're the man!
Bob? Yes, sir?
Why do you say it holds corn on the cob?
'Cause anything you want to put in it to do the wiping job...
People use corncobs. A corncob?!
What?! Where are you from? Oh, my God!
[ Laughs ]
All right, Mark. Hey, wait a minute.
Move it down on his crack.
Down on your waist a little bit and pull your feet --
pull your feet forward. Come on.
All the way, Mark. All the way.
Herjavec: Oh, yeah! You go boy! Now,
hands-free. Oh!
Mark, go -- No, Mark, Mark! Oh, yeah!
Like Lori would tell you, knees up, Squatty Potty level.
I need the knees way up there, baby. That's right!
Get Squatty Potty level. Like a dog.
Like, knees way up there. Lower!
Yeah, yeah! Oh! Eee!
[ Laughter ]
This is great. Well done. Greiner: Now, Mark,
do you feel like you're seated? Stand up.
Like, comfortable, seated? It's comfortable.
It actually works. Yeah. It's comfortable. Yeah.
That's cool.
So I have to find out about you.
I'm 81 years old.
Okay. You're a young pup. Congratulations.
I'm an old man. Dude, I got to watch.
I can bend my knees, but then I can't get up.
And is this your first invention?
No, ma'am. Our company started with motion decoys.
Herjavec: What's a motion decoy?
When you put decoys out to go duck hunting, what do they do?
They just pfft. They just sit there.
Right? Right.
Well, I put a motor in them so they'd move
and the ducks would say, "Hey, dude.
There's someone down there. Let's go."
[ Laughter ]
Anyway, I sold the company and whatever.
And then about three or four -- Three.
Four years back, got associated with Keith,
whom I have known for 30 years,
and we developed an outdoor business.
Greiner: That's good. Okay, well, let's talk about sales.
Has anybody bought the Krapp Strapp?
Yes. How many?
The Krapp Strapp went on the market
in October of last year, okay? Yeah.
With zero advertising dollars spent...
Yep. ...last year,
we sold approximately 4,000 units
between October and January. What? Wow.
O'Leary: How many dollars is that? Wow! Impressive!
Every unit went through our e-commerce website.
What do you charge for it? Greiner: How much do they cost?
$49.95 each.
What does it cost you to make it? That's a good price.
$50?! Wow!
200 grand worth of Krapp Strapps?
In four months.
What does it cost you to make?
It costs $17.
And it was no advertising whatsoever?
No advertising. We spent zero dollars. So how do people know?
Was it your existing customer?
Oh, no. No, ma'am.
How did they know? I'll tell you exactly.
July the 1st, he put it online
just -- just for grins.
One social media post by me.
That was on the 1st. That's a Friday.
Tuesday, it had been seen by 1,000,200 people.
And we had a list of... Wow!
I could see that. ...wild and wooly stuff.
John: So can I ask you, what do you need the money for?
I want to be clear about our intentions for your $65,000.
Okay?
You know the people that have been really successful
at marketing, e-commerce, social media, advertising.
We have tried some of that.
And failed.
We waste money, okay, on that.
We've tried. We do.
Help us! We waste money on that.
So we get it. So right now, what you're saying is,
that you want to take the money
and, I guess, the partnership to do the sales and marketing.
That's exactly what we want.
Let me have this. I want a partnership.
Go ahead. I want a part--
I want to have some fun.
[ Laughter ]
You know, I think it's so inspiring to see you here,
creating products and building a business.
Bless you. And I think it's a great product,
because sales don't lie.
And you've got sales. Right. We do.
But I will not
be going on the Krapp Strapp journey with you.
It's not for me. But I wish you all the best.
I'm out, but there's four other Sharks.
And one from Texas.
Well, thank you.
Keith and Bob, fantastic presentation.
And right to the point --
I was a camp counselor as a teenager,
and I've had my rear end bitten by mosquitoes
while doing number two.
And that's why I have a new motto for my life.
Every night, I have to sleep somewhere
where there's a mint on my pillow.
That's how I work.
I think this is a fantastic product.
You think about products on "Shark Tank" for 15 years.
No, there's never been a Krapp Strapp.
Never. Ever.
And it works.
But, guys, I'm not your Shark. I'm out.
We appreciate that, Mr. Kevin.
Keith and Bob, I think that I'm actually interested.
I'm one of -- I think I'm the only outdoors person here.
But I'll be very honest. There's another Shark here.
She would be interested because she happens to
have been in this space in different categories --
Squatty Potty.
I think you have some other products in this area.
I'm asking if I can get another Shark in on here
or if she's interested. Greiner: Yes.
I will go in on it with you, Daymond.
I'll clear the -- I'll clear the deck
because I wanted to make sure you guys got an offer
because you'd be fun to work with.
But Daymond's the outdoors Shark,
and he understands better than I do,
so I'll go out.
And if their deal is nasty, then I'll come back in.
[ Laughter ]
So what are you guys going to do?
Lindsey: We have 31 --
Wait, they're getting ready. You got to stop selling.
♪♪
Narrator: Three Sharks are out.
Daymond and Lori are interested in teaming up to make an offer
for Keith and Robert's outdoor bathroom aid, Krapp Strapp.
Okay, so Daymond and I discussed this.
We realize you need a lot of help with a lot of things.
Yes, we do. Thank you.
But Daymond and I are going to go in on it,
but we want to be more equal partners to you.
You came in asking for $65,000 for 10%.
We're going to ask for $65,000 for 35%.
Cuban: Ooh!
Ichiwawa! Caramba!
It's not bad.
John: There you go. There you go.
So we will collectively own one-third. Hey!
And I'm assuming -- Let's go 25%
and be done with this.
Give us a little bit of room. Yeah, let's do 25%.
Come back this way a little bit.
You want 33.3%? Daymond loves that number.
♪♪
Bob, we're there? We're done.
Cuban: Congratulations, guys.
Well done, well done!
John: I love this thing!
Now you two can say you help people do the deuce outdoors.
Thank you. Cuban: Do the deuce outdoors.
Help people do the deuce. Thank you, man.
I love ya. Great. Thank you.
I love you, too, man. Thanks, darling.
All right. Thank you, brother.
Now, you didn't take a crap while we were here talking, did you?
Daymond! Ooh.
How did you know?
[ Laughter ]
Bob, you're a star, buddy. You're a star.
Thank, y'all. Thank you.
We love ya. They're going to be so much fun.
[ Laughing ] Oh, my God.
Oh...my...God.
Good job, Bob! You go, boy!
Whoo!
We'll all make some money.
It's fun!
They enjoyed it. I loved it.
That's just us.
Narrator: In season 14, we watched Whitney and Chaz Gates
make a deal with Mark Cuban
for their wine-based cocktail company, WONDRY.
Mark, you got a deal. Welcome to WONDRY. Welcome to our wino family!
Let's see what they're up to now.
Whitney: Before "Shark Tank," we were just a local Texas business.
But after, we became a nationally-recognized brand
overnight.
Within 24 hours,
we had sold out of every single product.
Chaz: After signing the deal with Mark,
he got to work immediately.
He connected us with Southern Glazer's,
the world's preeminent alcohol distributor.
Within two weeks, we signed a 10-year partnership
that gives us access to restaurants, retailers,
airlines across the nation.
When we pitched the Sharks,
we were in just 50 retail accounts.
Today, we're in nearly 400 retail stores.
We're in Sam's Club, Costco, Target.
We started in a 1,400-square-foot facility.
Now we're in a 10,000-square-foot facility.
When we went into the Tank,
we had just been in business 11 months
and done roughly $250,000 in revenue.
It's been less than a year,
and WONDRY has gone on to make $1.1 million in sales.
They had a vision, and they went for it.
Chaz and Whitney eat, sleep, and breathe this business.
They took everything they had -- $100,000 -- and went all in.
Introducing our newest innovation,
Creamy Chocolate Martini.
[ Cheers and applause ]
Cuban: You know, when you're a Black winemaker,
you're a rarity.
And as a rarity, their community looks up to them,
and you compound that with them being successful
and growing so quickly,
they are going to be encouraging entrepreneurs
across the country.
To WONDRY Wines. Let's go!
Chaz: We know that there's not a lot of people
who've gotten into this business who looks like us.
You know, we have two boys now who look up to us.
We also know that there's a lot of children out there
and people in the community who look up to us.
And they see that we're literally breaking curses
from the past that could have held us back.
But we persevered.
And if we walk away with one message today,
it's to young people out there to know that
they can do it, too, and they can also create
generational wealth for their families.
We are living proof that you can break barriers
while chasing your dreams, one glass at a time.
♪♪
Narrator: Next up is a big idea for those who think small.
♪♪
Hello, Sharks! My name is Jared Waters.
I'm from Portland, Oregon.
And I am seeking $100,000
in exchange for 20% equity in my company.
Sharks, the world has been through a lot of big changes
these past few years --
a big pandemic, a big recession.
In fact, all of our problems have gotten too dang big!
We need more...
cute in the world.
It's time to think small.
Smaller.
Smaller?
Smaller.
That's what I'm talking about.
Introducing Mini Materials,
authentic, high-quality, modern miniature building supplies
for dollhouse construction, dioramas,
and to-scale re-creations.
We deliver joy by the pallet-load.
We use innovative techniques to bring high-quality products
that are made in the USA,
and they are as real as they are adorable.
Aw!
Real concrete, real wood, even real metal.
Traditional dollhouse companies do Victorian molding.
We do breeze blocks.
They do picket fences. We do Jersey barriers.
They do doilies and frills.
We do moving dollies and pallet jacks.
That's pretty good.
We are not your grandmother's dollhouse company.
We cater to a new generation of creatives
who make art with fingerboards
and action figures and RC crawlers.
If your hobby is small, then we are the perfect fit.
Now, Sharks, we don't like to make guarantees about gains,
but after one day with many materials,
you will be able to lift
an entire pallet of cinder blocks
over your head with one hand.
So, Sharks, who wants to...
demolish a stagnant industry
and make a big deal with Mini Materials?
That's great. Good job. Good job. Greiner: Good job.
Thank you. Bravo! John: That was great.
Why? Why does anybody need any of this?
It's a toy.
What are you talking about?
Because people need joy.
And everybody has some samples in front of them
if you guys want to start playing. So cute!
I'm here to answer questions when you're done playing with
the sample. Oh, that's so crazy. [ Grunting ]
Honestly, from someone who has had to wrap a lot of pallets,
this is adorable. Yeah. Thank you.
When you said, "This is real"...
Real concrete. Yeah. This is real. Yes.
It's actually mortar? It's actually mortar. Yeah.
Greiner: So cute!
Oh, look, even a little buzz saw.
O'Leary: 15 years, never seen anything like this.
Super cute.
How does it translate into sales?
Give us an idea of when you started this and what occurred.
I actually bought the business one year and one month ago.
Oh. Daymond: Okay. Herjavec: Oh.
So the business has a lot to do with Reddit.
With the online forum Reddit? Yeah.
One of the original cofounders was looking on Reddit,
and somebody had handmade a concrete block,
and they were like, "That is awesome."
And so, he started making them.
And then he put it on Reddit, as well, saying,
"Look, I have this whole pallet with cinder blocks."
And people were like, "I love that,"
went to the front page of Reddit,
went to the front page of Reddit again.
Dang. So lo and behold,
pretty soon they had a very healthy side business.
I came across this post,
"Hey, I have a business, and I'm looking to sell it."
So I reached out via Reddit
and ended up purchasing the company from them.
What did you buy the business for? $200,000.
And where did you get the money for that, Jared?
So I took a HELOC against my house.
So... Wow. You really believe.
Cuban: You went all in. I did.
I have been always wanting to start a business.
What attracted me to this is it's making things.
And what are your margins on this?
So on an individual product basis,
they go from 50% to like 93%,
with a blended rate of about 75%.
Well, that's not bad at all. What are your sales?
So in the last year, I've done $200,000 in sales.
Good for you. Greiner: Good for you. Oh, pretty good.
And you own it 100% yourself? Waters: I own it 100%.
And you're making them? I make them, yeah.
How much does this sell for?
That one, without the logo printed on it, is $20.
And what does it cost you to make this?
$4.
John: That's pretty pricey.
So this is really for enthusiasts or hobbyists
that are probably a little more mature.
Is this for children, really?
Like, I'm trying to get the age.
Like 8 to 12 is what my packaging guidelines recommend.
What's the average?
I don't know if I have a hard number on that
that I would be 100% confident in saying.
I do know --
Generally?
So generally, I --
Well, what do you see -- Let's talk social media,
because that will reflect -- Well, he still didn't answer my question.
Well, because he doesn't know his demographic.
Greiner: Maybe he doesn't know. Yeah. I mean, I would say --
Well, for, then, that reason, I'm out.
Daymond! What do you want me to tell you?
So what do you do with social media?
You know, I could see this, like, doing a lot
of stop-action animation. Yeah. Stop animation.
People do stop animation with things, for sure. Yeah.
But are you doing any of that to increase sales?
I am, but one of the reasons I'm here right now
is marketing is my biggest weakness as a company.
I'm not horrible at it.
Tell us about your background.
I'm doing this full-time right now.
I grew up in rural Idaho, went to a two-room schoolhouse.
And then after I graduated, I moved to Portland.
I blinked and got my first real, professional job,
blinked and then was married, blinked and had kids,
blinked and had a house, and life just was flying by.
And this, like, desire to start a business was always there.
But starting a business and not having sales
just seemed slightly irresponsible
for having kids and having a mortgage.
I love how you said that. You know, "I blinked,
and 15 years later"... Blinked, yeah, for real. Yeah.
Truer words have never been spoken. ..."here we are on 'Shark Tank.'"
Yep. Yeah, life just goes by. And blink, you have a business.
Are you making money on the $200,000?
I am making money. Yes.
Are you paying yourself? How much?
I am paying myself -- So, so far
in that last year and a month, I have pulled out
about $55,000 out of the business. Good for you.
You know, it's really interesting.
I can see a forever, perpetual demand for it
from a very small segment of the market.
Everything about it is small, literally.
Yeah. And that makes it a difficult investment for me
because, I mean, I don't know how you blow this thing up.
It's just too small for me, Jared. I'm out.
I'm sorry to hear that.
I do think there is a lot of good upside.
I think it's cute as can be.
It's not a business for me,
but I think it's a great business for you.
And I wish you good luck, but I'm out.
Thank you.
Jared, I blinked, and I've been here for 15 years.
What I've learned is, if you have a good business,
you can get it to $2 to $3 million
by sheer willpower of your execution.
You can make a fantastic living.
But as an investor, I need to see more scale.
I don't see it beyond that.
So I'm going to be out just for that.
Wish you all the best.
So I think there is upwards of -- room for it to happen.
Cuban: Look, Jared, Jared, Jared,
entrepreneurs are willing to take the pain of working,
working to avoid the pain of looking back
when you're 70, 80, 90 years old and never had tried.
Yes. And so, you get a ton of credit for going for it.
I think this business can be successful,
but because it's so new and inventing a new industry,
in a lot of respects, it can take decades, right?
And I know that you don't want to hear that sound of it.
That's a lot of pain.
But I just -- I'm not ready to go along for that long a ride.
So for those reasons, I'm out.
Everybody loves the product.
Yeah. It's great. You just got to grind it out, Jared.
John: Yeah, it is very cool. Jared, you really have something here,
and it'll never happen fast enough,
but when you blink again,
it could be a $2, $3, $4 million business
with $1 million in your pocket.
Yeah. All right, man. Good luck, Jared.
Good luck. Thank you, guys.
I am disappointed, for sure.
There's no way to not be.
But I know that I will succeed
and end up with mini world domination.
♪♪
You can toilet train your cat with CitiKitty.
[ Laughter ]
Take a look here.
[ Cat urinating ]
[ Laughter ]
I mean, just think about a cat sitting on a toilet seat,
having a coffee, smoking a cigarette,
waiting to take a dump.
That's what I was thinking on that deal.
This is so crazy. Rescate: Just remember --
Okay, if you don't have cats, you don't understand.
[ Cat meows ]
Narrator: Next up is a solution to an annoying problem
for guitar players.
♪♪
Hey, Sharks. I'm Nicholas George.
And I'm Kevin Mac.
We're here seeking $75,000
for 10% equity in our business TIK PIK,
the pick that sticks.
Now, before we get down to business, I'm sure
you're asking yourselves, "What exactly is a TIK PIK?"
So, Kevin, I was thinking maybe you could sing them a little song.
♪ Well, hey there, Sharks, I like playing guitar ♪
♪ But I'm always losing picks in them honky-tonk bars ♪
♪ Don't worry, y'all, I got the fix ♪
♪ All you really need is a pack of TIK PIKs ♪
♪ See, before TIK PIKs, I put picks in my mouth ♪
♪ I'd drop them on the floor, I'd lose them in the couch ♪
♪ No one ever made a pick Kevin Mac couldn't lose ♪
♪ But with TIK PIK, that's hard to do ♪
♪ See, TIK PIK has a real good grip ♪
♪ And it feels mighty fine on your fingertips ♪
♪ Just put them on your guitar ♪
♪ And they'll stay till you want to pick them up ♪
♪ And you're ready to play ♪
Both: ♪ With TIK PIK, TIK PIK ♪
♪ The only pick that sticks ♪
♪ TIK PIK, TIK PIK ♪
♪ For $29.95, that'll get you six ♪
Yeah! Good job.
Yeehaw! Greiner: Good job.
Nice! George: Thank you, guys. Thank you.
Sharks, we have some samples out in front of you.
You guys can all put them on the guitar, see how they stick.
Kevin, play something for us.
Well, Kevin, if you want, I got that electric sitting up there
if you want to plug that in and play. John: This is actually the only thing
that Kevin is decent at. Let's do the electric.
Let's do the electric? Okay. Let's do it. Yeah. Yeah.
Let's do it, Kev. Give me some -- There you go.
Let's do blues in E.
[ Guitars playing ]
Oh, come on, man! Give me something.
[ Playing continues ]
Whoo!
Ah-haw! Yeah!
Get it, Kev!
Go, Kevin!
Come on, Kevin.
[ Playing continues ]
Yeah, Kev! Oh!
Whoo!
♪♪
[ All cheer ] Kevin: Thank you, thank you. Thank you very much.
There you go, Kev! George: Excellent.
My man! Yes!
Oh, man. Greiner: Great job, Kevin!
Yeah, good job. So Kevin was playing with one of our guitar picks.
What do you think, Kevin?
So how do players feel about the -- the raised pod
of -- of silicone or whatever that is? Yeah.
First off, I've been a guitar player for 25 years.
I make a good living being a professional musician.
I had a guy who brought me this pick, one of our partners,
and he was telling me about this pick with a grip on it.
I didn't care.
When he handed it to me, I lost my mind
because, the thing is, picks that are in the industry now,
they don't have a grip.
People are dropping picks.
If a pick company tries to put a grip on a pick,
it's not comfortable, so that's what I liked about it.
Then he stuck it to my guitar, and I about passed out.
I told him, I said, "You've missed it.
The grip is great.
Sticking to my guitar with no adhesive
or residue or stickiness," I said, "that's the home run."
That's key. There's no residue? None.
What about the sweat? Does it take away the stick factor?
No, it does not. No.
You can drop it in the dirt and pick it up --
it'll get dirty -- and rinse it in water,
and it's brand-new.
What's your background? I got a crazy story, man.
I used to work back in Virginia Beach
with a lot of hip-hop artists who were from Virginia Beach,
who helped me get into the studio and learn the studio,
which I played a hip country music at a --
Would that be Timbaland and those guys? Yeah.
So Timbaland and Missy Elliott and Teddy Riley.
Then I played shows with them. Met a guy, a big producer.
He was like, "Kevin Mac, you're dope.
You're great. Move to Nashville. Here's a publishing deal."
My wife moved back in with her parents.
I got in a truck, moved to Nashville,
slept on a couch for two years.
And my wife believed in me for it.
Man, I said I wasn't gonna cry on the show.
Greiner: Aw!
She's gonna kill me.
But she -- she believes in me so much.
And she -- I said,
"Give me two years. Let me give it a swing.
I don't want to be 70 years old going, 'What if?'"
Right? And I said, "But if it works out,
you come to Nashville," and we've been there for eight years.
And we got a 3-year-old little boy out there.
Good for you. And through the community
I built there, record producer who's done so much for me,
his name is Keith Stegall,
and that's how I met Nick.
You can tell them. So I was born and raised
in the Cayman Islands.
Cuban: Hey, I get it. Oh, wow!
East End, baby! Yeah. East End!
My father's a career musician.
50-plus years singing in Cayman on the beach.
Blond-haired calypso singer goes by The Barefoot Man.
The Barefoot -- The Barefoot Man.
Oh, my God, my wife, like, just, like, just goes nuts. That's my dad.
That's my father, right? Oh, my God!
So my dad -- I've always been Barefoot's son.
So I never wanted to get into music,
though I always wrote music.
And during COVID, my daughter said,
"I think I might want to be a musician like grandpa."
And I said, "Well, let's go make a song."
And in the process of doing that, I wrote a whole album.
And in that process -- He just mentioned Keith Stegall.
We met through Keith, who's been a friend of my father's.
And we became friends. We hit it off.
So, guys, who said, "I'm going to put two silicone pads
on a pick"? We have a third partner.
There's actually five of us in the business.
Five owners?
It's like a herd of ticks in that.
But we need six to fill the pack.
Yeah, we need six.
So he was searching for the best grip
and came across this nano-suction material.
And when they brought it to Kevin and I in the first place,
it was, "It's a really good grip,"
and we just went right past that
to, "It sticks to your guitar."
I buy that it's a better product.
Tell us about the sales. Absolutely.
So we've been selling since October of last year,
barely eight months.
We have a total of $60,000 sales lifetime.
We sell a six-pack, which is our main product.
So that has either one of each of the gauges.
We do a thin, medium, and a heavy gauge,
or we have a multipack,
and that's two of each gauge in the multipack.
What do you sell it for? What does it cost to make?
You Sharks are going to like this.
It costs $2.44 landed.
For six of them? For six of them in that pack.
$29.95 retail.
Greiner: Wow! $15 wholesale.
And, Nicholas, are you making any money?
Did you make any money on the $60,000?
We're expecting this year to have about $120,000 total sales,
and we expect anywhere from breaking even
to about $20,000 in profit.
We sell primarily on our website and on Amazon.
We also have four music shops
that we've been able to get as wholesalers so far.
And our split this year we're estimating to be
about 85% direct to customers
and about 15% wholesale.
So, guys, how big do you think this could be?
So the entire pick industry,
I can tell you, without naming names,
one of the biggest manufacturers of guitar picks
sells tens and tens and tens of millions
of packs of picks a year.
So what is an average cost of a pack of six? Fifty cents.
And this is -- This is $5.
So you have to be a committed guitar player.
Yeah. No, no.
I've had a company talk to me about
wanting to put it in new guitar players.
They love it for the student. Yeah.
They love it for the guitar player coming up.
You know what my mom hated most of all?
Picks in the dryer, picks in the couch,
the dog eating a pick.
Understood. So you guys are, like, in Guitar Center
at all, or have you tried?
We tried to reach out to the big-box stores,
and their response has been,
"When we get the demand, we'll give you a call."
Okay, so I love your name.
TIK PIK -- the pick that sticks.
It's great. Thank you. Thank you so much.
Guys, let me shortcut. Well, let me finish, Mark.
Wait. No, hold on, hold on.
Honestly, I don't know how big this can be.
Yes, sir. But as someone who tried to teach themselves guitar --
I was sitting up all night teaching myself chords --
I see the value of a good pick.
So I'll tell you what -- I'll make you an offer.
You have five partners.
I'll be the sixth partner.
$75,000 for 16%.
For 16%. Uh-huh.
[ Chuckles ]
I'm a Shark. I know you are, man.
You're a good guy, too. Yeah, you're a good guy.
Yeah. Thank you for the offer, Mark.
Can -- Does anyone else have any other offers?
Oh... Are you waiting? 5...4...
Yeah, I'm not waiting. Dude? ...3...
George: Yeah. ...2...
Yeah. You got a deal, Mark.
John: Oh! Ooh! Okay.
I was waiting to see what happened. Whoa!
Good one. Mac: We're going to have fun.
Done. Let's go. God bless you, man.
Guys, thank you all so much. Good job!
Give us a song. Hold on one sec. Hold on a second.
♪ Well, hey there, Sharks, let me tell you how I feel ♪
♪ Mark Cuban, we're so happy that we got a deal ♪
Yeehaw!
Herjavec: Good one.
Thank you, guys. Appreciate it, guys.
Greiner: Good one! Thank you. Thanks, Keith.
Congrats, guys.
That's crazy, bro. Crazy.
Awesome!
I think there would have been a bad taste in my mouth
if he tried to just beat us up, and he didn't.
His offer was fair for the amount of money we're asking
and, you know, where we're at now.
He understands we're just getting started,
but he sees where we can go. Yeah.
♪♪
Narrator: Next up, an original way
for kids to express themselves.
♪♪
Hi, Sharks. My name is Jennifer Stein-Bischoff,
and I'm from Brooklyn, New York.
I'm seeking $250,000 in exchange for 10% equity of my company,
Supermix Studio.
Sharks, as a mom, I've witnessed the self-esteem boost
that kids get when they pick out their own outfit.
As a designer, I wondered how I could enable kids
to create something that's a true reflection of who they are.
Introducing Supermix Studio,
the world's first interactive custom kids clothing brand.
Our innovative platform empowers kids
to celebrate their individuality
by designing their own clothes.
If a video game and a clothing brand had a baby,
it would be Supermix Studio.
Users can hyper-personalize our clothing and accessories
and create something that's 100% original.
Just like Jake, who loves soccer and skating.
John: Nice.
Herjavec: Cool. And Jasmine,
who loves tennis and dance.
But Supermix is really all about the design experience.
Let me show you.
First, visit our website and choose a style.
We have sweats, denim jackets, backpacks, and accessories,
all made of sustainable materials.
Then click "customize now."
Our design platform opens up,
and you'll find over 500 premium patches to choose from.
Just drag and drop and place them
anywhere you want on the style --
the front, back, sleeves, and even the hood.
Step three is our job.
In our studio, we bring your child's masterpiece to life.
As you can see, May is wearing the final product
just like the one designed onscreen.
Nice. Nice.
And the best part?
Your kid won't want to take Supermix off
because they're proud of it.
That's the Supermix magic.
Sharks, who wants to join me
in empowering kids to express themselves
by literally wearing their hearts on their sleeves?
All: Ready, set, patch!
[ Laughter ]
Good job. Good job, guys. Cuban: Good job, guys. Very good.
Stein-Bischoff: Thank you, guys. You were amazing.
Thank you. Thank you. Good job, guys.
Greiner: Thank you. Herjavec: Thank you, guys. John: Excellent. Excellent.
Bye! Bye!
Sharks, in front of you you'll find Supermix
that I took the liberty of designing for you.
This is super cute. Oh, my goodness!
Look at this!
Of course -- All right, I'm in.
It's really cute.
Sniffle.
Robert, you have our classic denim jacket.
And what you're seeing there are our super-sized patches.
As I mentioned, we have over 500 patches,
and we have over 30 of these large, super-sized patches,
which is really what everybody gets super excited about.
Greiner: It's really a cute idea. Very cute.
This is really well-made. It is thick.
And this is a jean jacket, but it's soft.
Yes. And how much is it?
What would this jean jacket cost?
Sure. So that jean jacket is $69. That's the base price.
We're seeing an additional $15 to $20 upsell
in all of the patches per design.
It comes -- That's an amazingly good price.
Yeah, that's a great price. Thank you. It is an amazing price.
What does it cost you to make?
So that denim jacket is $13.75. Wow.
And as I mentioned, it retails for $69.
So the margins on denim are in the high $70s.
What about in the sweatshirts?
The sweatshirt -- So, Daymond, the sweatshirt
that you have there is $7.05 and retails for $55.
And it appears that you're actually
manufacturing the patches yourself.
All of them.
All of the patches are 100% proprietary artwork.
I'm a designer. I've been in the industry for two decades.
I'm responsible for generating
billions of dollars in apparel sales.
What companies were you with?
Well, my first big job was for Gloria Vanderbilt.
I was hired to launch their first ever junior brand.
I would create a jean there that ultimately was written up
as the $100 million fit.
Tommy Hilfiger saw that article, and the next thing I knew,
I was sitting in his office.
And at 28, he hired me
to be the vice president of design for Tommy Jeans,
to breathe some new energy into the brand.
Wow. Wow.
Jennifer, you're a real loser. Yeah.
Thank you. So you have no experience at all.
Greiner: Yeah, keep going.
My last role was as chief merchandizing officer
for a large-scale private children's wear manufacturer.
It took my entire career to finally figure out
that kids is what I love doing the most.
This is definitely the most fun I've had in -- in my whole career.
What inspired you to say, "Enough of the corporate world"?
It was the pandemic, and my kids were home,
and I was just looking for things to keep them busy.
We started tie-dyeing and putting patches on things.
I was like, "This is so much fun.
This is the white-space idea that I'm keeping for myself.
I love this."
John: So you're rolling out kiosks? Yes.
Where would the kiosk be going?
So we're looking at taking these kiosks
to all kinds of physical locations.
The first people that we're testing the kiosk with
is actually with Claire's.
They're the premiere destination of all things tween. Oh.
That's smart.
But we're also looking at putting them in kids' clubs
at resorts and on cruise ships.
And, of course, department stores and boutiques.
Greiner: Okay, so when you came in,
I thought that this was you do this online...
Yes. ...direct to consumer.
I go to your website. That's correct. That's correct.
Yeah. Me too. Is this now an expansion?
Yes. But, Jennifer, why?
Well, because I'm a trend forecaster,
and that's how I've been successful in my career,
by doing things that haven't been done before.
And this is an incredible in-store experience.
Everything's about retail-tainment.
What are your sales?
I launched in October of '22.
My first holiday season was $60,000.
Okay.
And year to date, we've done $110,000.
So it's $170,000 lifetime sales.
You're not making any money yet, are you? Not yet.
Cuban: You're not selling the kiosks at all.
You're putting them in stores. Right?
It's a very interesting relationship
with our retail and venue partners.
I hate this kiosk idea.
Take your retail shackles off.
No, no, no. Set yourself free.
I am -- Be reborn.
I am reborn, and I'm very happy
to go into this from a DTC perspective.
But we all know that customer acquisition costs
are very expensive, and they're rising,
and they're getting more and more difficult.
This is customer acquisition.
Yeah, but it's not. This is --
It's not. And here's why.
Because we've gotten to the point now
with direct to consumer where there's online
and there's in-store.
And typically, when you make the decision to go in-store... Right.
...it's the immediacy of the product, right? Right.
I can grab it and get it right there.
That doesn't happen with your kiosk.
I think you're going to have people walk up to it
and maybe put in some information,
which is great for customer acquisition,
and then expect it to pop out. Right.
And you're going to get a lot of canceled carts
because that product isn't right there.
So, for those reasons, I'm out.
O'Leary: Daymond, what are you doing?
I'm struggling. I like this thing a lot.
You know, this kiosk thing can either be a massive hit
or a real problem.
It's just too risky for me. So I'm out.
Jennifer, incredible quality, great price point.
The sales are so low.
And now we're going into kiosks.
But I still love it.
♪♪
Narrator: Two Sharks are out, and Robert may be interested
in Jennifer's customizable kids clothing brand,
Supermix Studios.
I hear your feedback about the kiosk,
and it's certainly giving me a lot to think about.
The people in this space that I've shown it to
have been very, very excited about it.
It's an incredible in-store experience,
keeping people in the store longer.
What do you pay the retailer? And so -- And the arrangement here,
as we're discussing going into Claire's,
is that they will receive 30% of the revenue
driven from the machine. That's fine.
It's a win-win.
Ultimately, I'm holding the inventory and fulfilling,
so all they have to do is put this kiosk in their store,
and then it's 100% incremental volume.
Right. Greiner: No, I agree.
I'm telling you, this is the next massive children's brand.
Imagine it as the Build-A-Bear of apparel.
O'Leary: Let me take a stab at it. Okay? You're very impressive.
Thank you. And I really believe in the demand.
And it all came to you during COVID-19.
But before COVID-19, you got a different virus.
It's called retail-19.
And it's -- it's running through your veins even now.
You can't let it go.
It's 30% to 40% of your margin forever.
It's a curse. But she's selling online.
She's about to do retail, which I hate.
I'm sorry, I'm out. Kevin --
Don't come too close to me with that retail-19.
[ Laughter ]
I mean, that's just --
Listen, I actually think you're pretty brilliant.
Thank you. I think that you think out of the box.
You're an innovator. Thank you.
You've done something completely unique and different,
and I think it's super smart.
I see this for Disney. Yes, that's right!
I see this as... Yes! Yes, of course.
Of course. ...in places where
you have the mom and the kid.
They're a captive audience. Right.
It's empowering. It feels empowering to me.
Yes. Let's make an offer.
All right. So, okay, we're going to make you an offer.
I don't know. We're going to figure it out.
I mean, honestly, I've never done a kids clothing line.
But I think there's -- Oh, we're going to do a kids clothing line.
So at this point... Yeah.
...while you're on to a great thing, it's still pretty early.
We're going to offer you the $250,000.
We want 25%. Okay.
Ooh. We'd also like a royalty
because we think you have a cash flow of 5%. Mm! Oye!
Until we make back the initial investment. The $250,000.
After that, it goes away. Of 5%?
5%. And then it goes away.
What a bad deal.
Greiner: Well, you can negotiate.
O'Leary: I mean, Mark, you're not putting up any money.
And Mark is not in this deal here.
Cuban: I'm just saying. I do not find that a bad deal
in today's market.
Capital is completely dried up,
particularly in your space.
The fact you have an offer goes to your credibility
of your past. Greiner: Right. Yeah, it's all you.
Even though you are infected with retail-19.
Obviously, it's really important for me
to remain liquid and to be able to grow this company.
So I'd like to counter at 20% and 2% royalty.
I'm sorry, I just can't.
All right, Jennifer, $250,000, 20% equity,
3.5% royalty.
Lori? I'm good with that. Are you?
The royalty goes away after you're paid back?
Correct.
You have a deal!
John: Wow! O'Leary: There you go.
Amazing!
Thank you so much!
Lori! It's such a cute idea.
Thank you. Congrats. Well done.
Thank you, guys. O'Leary: Great presentation.
Thank you. Thank you so much. Good luck.
Lose the retail.
Oh, my gosh, we did it!
Ahh!
This is so awesome!
Lori and Robert just got it.
They really understood what I was doing
and this is the next big thing and this is revolutionary.
And they saw the vision, and I couldn't ask for anything more.
This is absolutely incredible.
So exciting.
♪♪
-- Captions by VITAC --
♪♪