[baby cooing]
-Babe... -What?
It's your turn.
[sighs] Okay.
I did yesterday.
All right.
Oh, good morning, pooper. Are you so talky this morning?
I wanna know. I wanna know.
Tell me all about it. Tell me all about it.
Ooh, that's a stinky one. Good girl. [chuckles]
[theme music playing]
Oh! Good morning, little man.
-Hey. -[Sherri] Hi, sweetie.
What are you doing today, again?
Uh... I got, like, ten sales calls.
I'm trying to meet a bunch of new bar owners today.
How about you? Hmm?
Noelle's coming over. We're gonna make doggy treats.
-That's fun. -Yeah.
-How's that going? -Good.
We're doing a lot of experimenting with flavors.
-Yeah. -Mmm. I'm enjoying.
-Good morning. -[Matt] I gotta go, babe. I love you.
[Sherri] I love you.
-Hey. -Good morning.
Have fun with him today.
-Oliver slept very well last night... -Did he?
-so he's gonna be very good to you. -Shall we go to the park?
-I hope. -It'll be so much fun, yeah? Thank you.
[machinery powering up]
♪ Our lives, they never seem to coincide ♪
♪ But if it's all right with you ♪
[Matt] Yo.
Hey, yo.
Yo.
Russ called again last night about this Dark Matter collaboration.
Right, great.
He just wants to know when we can get started.
Yeah, just put him off for, like, another week or two.
They're busy. Those guys are busy--
-So am I, man. -I know.
-I hear you. -Can we put it in the books?
-That's all I'm asking for. -We will. Soon.
Okay. All right.
Dude, this means a lot to me, all right? This would be big.
Okay.
Are you sure it's okay that Natalie took Simone?
Yeah, yeah, yeah.
I just... I don't know, I felt kind of bad.
-Don't feel bad. -She has both of them now, so...
I want you here with me, 'cause we about to take over the world.
It looks better with the egg, actually.
I know. It's binding better.
I think that's important.
We have all this spent grain from the IPA, and, I mean, honestly, using it...
We might as well just make more money.
I didn't wanna say this until I knew for sure,
but it looks like Tail Ale Dog Treats
are gonna be at the Logan Square Farmers Market two weeks from Saturday.
What?
-Are you kidding me? -I applied. Mm-hmm.
I can't believe you didn't tell me! What?
I wanted to get a booth,
and I don't know how this all works,
so I didn't wanna get you excited.
Oh, my God, that is so amazing.
We should try it out and see if they sell.
If they fail completely, we know we're doing it wrong,
-and maybe this is just a silly hobby. -But that's such a--
-I'm so glad you believe in us. -I do!
[man 1] When was the last time you guys saw this dude?
[sighs] Too long. Way too long.
[man 2] It's been such a good time. Got that new roaster coming in, finally.
Yeah, fuckin' A, man. Holy shit.
I heard you were breaking down the fucking front wall to get that in.
-It's too big. -Something's going right.
How much did that shit set you back?
-Shit, a quarter mil. -Fuckin' A, man.
Seem to be working quite a bit these days.
Yeah, everything's good, you know.
I don't wanna complain, but...
Fuck it, I mean, you guys, let's be honest, like, it's...
People are talking. I know, we're fucking--
The community is discussing what we are, and, like--
We'll get there. I know we're the fucking standard stock-issue beer, whatever,
but, that's not-- You guys know me.
We're building. And this fucking collaboration,
this is the first step where things are changing,
and I just miss this environment and this vibe and... yeah.
That's all I'm gonna say, and fuck all of you,
'cause I feel awkward. I'm getting too fucking gooey. [laughs]
[Don't Fret] This is a little out of my wheelhouse.
I'm not normally doing dog treat logos, but, um...
I think we're gonna need to see a couple of them,
-like, done up... -Okay.
...the way that we would do them, in the colors that they would do.
Then I think we can make an informed decision.
-We all like this one, yes? -Yes.
[Don't Fret] Maybe I can play around
and try to morph them into the cutest dog.
Hey, what's up?
Uh, it's been two weeks.
What has been two weeks?
The collaboration with Dark Matter.
You said to bring it up in two weeks. It's been two weeks.
Yeah, right.
I'm sorry. I can't make one of your weird beers right now.
I gotta get this shit off the shelf.
My "weird beers."
My weird beers are what put us on the map in the garage.
Yeah. That was in the garage, man.
We have bills to pay and a business loan.
Oh, my God.
This is exactly what I said would happen.
Look, man--
No. Listen, listen. Okay, I'm just saying that--
You said one thing, you promised one thing.
You said I could come in, I could experiment, do my thing.
You didn't say it was gonna take two, three years
before I could even start thinking outside the box, all right?
It's--
Man, if it's important to you, you should make your beer.
-It is. -Great. I think you should do it.
-Yeah? -Yeah. Go for it.
I'll do my best to, you know, sell it, all right?
Okay, all right. I'm gonna come through for you, okay?
-It's gonna be great. -Okay.
-Thank you. -You're welcome.
-Dude-- -Get out of my office.
Okay. All right. You won't even know.
You don't even know.
I'm fucking helping us. You don't realize I'm helping us.
Yeah. I don't fucking know.
[Noelle] Thanks for coming to Tail Ale.
-[Sherri chuckles] Thank you. Bye, Zuzu! -[Noelle] Bye! See you next week.
-Hi. -Welcome to Tail Ale Dog Treats.
So, I was here last weekend, and I picked up the peanut butter.
My dog absolutely loved them.
So, I actually represent Chicago Fresh Market,
and we're always looking to bring in new local items.
Can I give you guys my card?
-Oh, my God. Absolutely, yes. -Yes, please.
We can set up a meeting.
-[Sherri] Fantastic. Robyn? -Yes.
-Hi, I'm Sherri. -Nice to meet you.
-Noelle. -Hi, how's it going?
You should try everything.
-Thank you. -That's the original flavor.
[Matt] Hey, hey, hey.
-What? -I just put him down.
Oh. Okay.
How was your day? How was the market?
Oh. How was the market? Was I at the market today?
Selling out of everything? That's interesting.
Are you fucking kidding me?
-No, I'm not fucking kidding you. -[hisses] Shut up!
I just put him down. So exciting! You guys made so many. That's amazing.
Yeah. We made enough to give the kid sleeping pills if we want to.
-Yeah. -That's great, babe.
That's actually not what I wanted to tell you.
-What? -The rep for Chicago Fresh Market came,
and they wanna maybe put us in their stores.
What the fuck?
-Don't say that like you're surprised! -My entrepreneur. I'm so happy for you.
-I know, right? -Babe, that is amazing.
-I know. I'm fucking terrified! -Shh.
Please. It took for-fucking-ever.
I'm really happy for you, but he was a real pain in the ass today.
I'm just saying, we could have somebody come
for two or three days a week, and that's it.
Yeah, but I thought we agreed that for the first year
one of us would be home with her. That's-- That's all I'm saying.
Well, yeah, and that one of us is me.
Okay.
All right. What if I stayed home?
-What are you talking about? -I don't know.
I'd rather me be here
than bring a stranger into our home to take care of our kid.
So, you're saying you're gonna quit the brewery?
I don't know what I'm saying. [scoffs]
I don't wanna fight. I...
You know what, it's fine.
She hasn't e-mailed us yet. We're just gonna, like...
It's just gonna be a meeting, and it's probably nothing, so...
-Whatever. -[sighs] Okay.
Okay. She's gonna meet us right up front.
-Okay. -Okay.
Yeah, kinda nervous.
-Hi! -Hey, you guys. How's it going?
-[both] Good! -Good to see you.
-Noelle, right? -Yeah, Robyn.
-Sherri. -Yes.
This is Danny, the store manager.
-Hi. -Noelle.
[both] Nice to meet you.
-Tail Ale Dog Treats. -Great product, guys.
-[Noelle] Thanks. -[Sherri] Thank you.
There's a café. Do you wanna sit down and chat?
-Sure. -Yeah, sure.
-Nice to meet you. -Bye.
-[Matt] What's up, Mark? -Nice to see you.
You too, man. What are you guys pouring today?
-I've finally got first lager into cans. -Wow! Fancy.
"There's no 'I' in beer."
What'd you bring today?
[Alex] Mark, you're up.
-Later, man. -See you, guys.
I got a stout.
I got a saison.
What I'd like to do is start you here
and eventually get you into all seven of our locations around the city.
-Okay. -What do you think?
-I think, yes. -That's an amazing idea.
Awesome. So, logistically, this is the easiest packaging to merchandise.
Okay.
[Robyn] So, if we can get the other flavors in this packaging as well...
-[Alex] Matt, you ready? -Yeah.
-Take it easy, John. -See you around, man.
Hey, Matt, what do you have for me today?
I got a stout. I got a saison. I got a lager.
-We're really excited about the lager. -Yeah?
Yeah, I think it's gonna be a big seller for us.
-Well, let's give it a taste. -Cool. There you go.
-It's great, right? -Yeah, yeah. It's good. It's good.
You wanna try the stout?
Why don't we hold off on the stout for now, Matt?
We love your IPA. It does well for us. It really sells well.
Thanks. We're really proud of that beer.
I think that the lager's gonna do better in the summertime.
Okay.
Little bit more lighter beer. I wouldn't mind revisiting it then.
Sure.
-But-- -You know, I should...
I forgot. I've been meaning to tell you that, uh,
that Jeff's been working with the Dark Matter guys
on a coffee something.
-I heard about that. -It's gonna be really interesting.
If you could commit to a keg of it, it would help us out.
Gosh, Matt, committing to a keg right now of coffee beer...
I already have one on right now, so, I mean, carrying two?
-Jeff's taste is better than most. -Yeah, but you know those don't sell.
I mean, carrying two would be crazy.
Let's talk about the lager in the summer...
I'm so excited you like it. Really, I am.
-Good to see you, Matt. -Great to see you.
Thanks again, Alex, as always.
[clears throat]
-Can't wait to see you soon. -Soon.
Have a good day, guys.
-Bye. -Bye.
[both squeal]
-I'm so excited! -Me, too.
Oh, my God, I have to talk to Jeff.
Jeff will be fine.
I know, but he doesn't wanna be brewing any IPAs anymore.
Whatever. Fuck them. Whoo! [laughs]
[Sherri] Hey, bubba.
Hey, beautiful.
How was your day?
It was a day.
That doesn't sound good.
No, it was just long. I just...
I was all over the city today, but it's the same stuff, you know.
You know. It's fine. You know, it's fine. It was a fine day.
-Wow. -How was the meeting?
Um, it was really good.
-Yeah? -Yeah.
-Good. -They're gonna put a big order in.
Like, a big order.
And they're gonna start at the one store,
and as soon as we're ready, they're gonna put it in all seven.
Yeah, big.
I'm so excited for you.
It means we're gonna need a lot of grain.
[laughs]
You want more IPA, you got it. More IPA.
You okay?
Yeah, no, I'm fine. It's just...
I'm just gonna have to talk to Jeff about all this.
-[sighs] -Okay. Well...
It's gonna be fine. He's just being a pain in the ass.
He's all pissed off about the IPA to begin with,
because it's the only thing anybody wants, so...
But...
ah, it'll be fine.
Hey.
Hmm?
I'm so proud of you.
I'm so excited.
We've got our producer in Guatemala malting coffee
so that we can put that in the mash.
I love it.
He's harvesting the flowers and drying them,
and we're gonna keep the cherries, put them in the boil,
but gonna be worth it, man.
God damn it, we're back. We're back, baby. [chuckles]
We're doing this, man.
-So glad you're here, man. -Fuckin' A, are you kidding?
This is, like, the ultimate coffee beer, and I'm just, like, I'm excited.
Finally something that I wanna do, that I'm proud of,
that's gonna fucking represent us in the right way, you know?
This is, like, what I've been fucking waiting for, man,
-and I fucking love you. -Yeah.
And, like, we're back, man.
-It's been worth the wait. -God damn it!
-Let's do it. -Here we go. [laughs]
Whoo! Shit!
[door opens]
-Hey, baby. -Hey, babe.
-[singsong] Making some tea? -Mm-hmm.
Oh, my God. Baby, you smell so bad.
-[both laugh] -Oh, come on!
How do you expect me to leave Dark Matter not reeking of weed?
-[chuckles] That's not my fault. -Oh, my God.
Can I have a little bit?
I meant some tea, but I'll take that, too.
-Okay. Sorry. -[both chuckle]
How you doing? How was your day?
It was good. I had the meeting.
-Oh! Yeah, yeah. How was it? -Um...
It was...
I met with the owner of the store and then the distributor lady,
and they were, like...
I don't know. They were...
They didn't set, like, a time of when they would want anything, so...
-So is it gonna happen? -I don't know.
-Or are we just... We don't know. -I don't know.
-Okay. -Yeah.
All right. Well, sounds... sounds good.
[cell phone chimes and vibrates]
-Hey. -Hey, w hat's up?
-How you doing? -Good. I'm doing all right.
-Yeah? -Yeah.
Um...
Hey, man, I just wanna say, I've been... I've been thinking about things, and...
I'm sorry, man, for being in such a foul mood lately.
Don't worry about it. Yeah, we've all been stressed out.
Yeah, but I was with the Dark Matter guys earlier.
Everyone's excited. It's gonna be really fun.
-Good, man. I'm glad. -Yeah.
[clears throat] That's actually, that's why I...
-I want you to have a good time with this. -Yeah.
With the Dark Matter guys. I love that you're doing it.
But this is gonna be the last experiment beer that we do for a while.
What? Why? What? What?
Look, man, I'm out there, I'm pounding the pavement,
and I went to six places today, and nobody wants it.
Nobody wants it. They want the IPA. I got a couple of bites on the lager,
but, honestly, it's gotta be it for a while.
We just can't do it. We can't afford it.
That's it, then? Just, like, one bad day, and...
and we can't make any new beer ever again?
-Who cares, man? -No, I'm not saying that.
We'll do it the same way the Half Acre guys did it and Rev did it.
We'll make a couple of things really well, and we'll do that until we get profitable,
and then we can branch out, do other stuff. That's just the way it is.
That was almost ten years ago, okay?
You're the one who always says it. There's more breweries than ever, right?
We need to do something that's gonna make us stand out.
If we do things like everyone else, we're not gonna survive.
Anyone could do the shit we're doing now.
People are buying the IPA, all right? It's just the way it is.
We need to be making more of it, anyway.
We need the grain for the girls, so...
-We just gotta push it on. -What--
What does that have to do with anything?
-For the dog treats. -Yeah, the dog--
Who knows if that's gonna happen? Let's deal with that when we have to.
-It's not a thing right now. -What are you talking about?
They're gonna be in Chicago Fresh Markets all over the city.
What? No. I, like, just talked to Noelle.
She said it's not official yet, so let's just...
We'll talk about it when we need to, when it's real.
At the meeting today, they placed a huge order.
It's a done deal. That's happening.
That's why we gotta... We have to just lean into it, you know.
The deal's done? They're doing it? That's...
Yeah.
I'm excited for 'em, man. And we'll get back to your beers down the road.
I love your beers. It sucks that we can't just go out and...
and make whatever, but...
It's just the way it's gotta be right now. Just for a while.
-Okay. All right, all right. -Thanks.
-[Jeff sniffles] -[Matt sighs]
[beer pouring]
He's, like, two years down the line.
Fucking five years, ten years down the line.
He's just gonna fucking spew out his fucking bullshit, and...
-And you're gonna be making IPAs... -I know!
-and double IPAs and triple IPAs... -I know.
and a couple two tree IPAs and all of the IPAs.
It's never gonna change, man.
-I know, I know. -Well, we can change it.
We can go back to what it was, what it always was supposed to be.
Let's go back to being guerrilla.
Let's go back to breaking the rules and doing whatever the fuck we wanna do.
Let's take this door off the wall, put it back, go back in there.
He's got all of the materials we need.
-He's got everything. -You're gonna take that door off the wall?
Yeah, let's take it off the fucking wall!
-It's just a couple of screws, man. -Yeah.
Let's do it. Got that thing tuned in. Let's go brew some fucking beer.
I'm trying to think of why not. Yeah, I'm trying to think of why not.
Is this the life I'm gonna fucking lead?
I'm just gonna fucking keep doing the same shit every single day?
Like, this isn't me.
I fucking said that from day one, and I just...
I got talked into something that I'm not...
I don't know, this-- Maybe, maybe.
-Should we rip that door off the wall? -Yeah.
-Is that what we're doing? -Yeah.
Are you fucking serious, you guys? I'm serious. Are you serious?
Dude, let's rip it off the fucking wall, and take it back.
Okay. All right.
Um... okay. Okay, okay.
-Okay, okay. With me? -Let's take it off the wall.
Let's take it off the fucking wall. Let's do it.
You move, and I'll move.
-You fucking move, I'll move. -Let's go!
-Fuck!
-Here. -Give me that fucking screwdriver!
I don't know why I'm holding a hammer. Let's do it.
Ready? One, two, three. Yes!
[shouts]
Watch it. It's no good to us broken.
There it is. Almost too easy.
Don't worry if you mess shit up. Hit shit on the way.
[shouts]
-Go, go! -Let's go, guys!
Look.
Last year with the brewery, when you guys all got together
and decided to do this thing and didn't tell me
and decided that I would be against it or have problems with it...
The issue that I had was that nobody talked to me.
Nobody included me.
Nobody allowed me to have any reaction that was positive
because I heard about it, you know, secondhand.
And I feel like, if you just talk to him,
he then is gonna have the reaction he's gonna have, and you're already
-anticipating it being negative. -Yeah, I know.
-So, look, it can't get any worse, right? -Yeah.
Like, the thought you have in your head is the worst-case scenario.
Maybe he'll surprise you. Maybe he won't, but...
it is something that we need to do
to move forward, and I know you want that. Right?
I do. I really do.
[all exclaiming]
Okay.
-[Jeff] We got it here! Let's go. -Shit. All right.
[Jeff] Get up there!
-Whoo! -Who wants beers?
-Oh, God! -It's a light time, it's a light time!
[Jeff] We're home, boys!
-Yeah. -We're home!
Gentlemen, I propose a toast.
Yeah!
Matt, fucking Matt,
he says that that fucking monstrosity is our garage.
-That ain't our garage! -No. That's not our fucking garage!
-This! This is our garage! -Yeah. Yeah!
-This is who we are! -Yeah.
This is fucking where we're from!
-Hell yeah! -Yeah!
We make beer for us!
-Yes. -And not for fucking them!
-No, for us! -No, for us!
All right, hey, look.
We are gonna put this fucking door back on our garage!
Yeah! Yes! Yes!
Eventually!
-We're not doing that now. -In the morning.
-We'll figure it out. -Too much work!
-It's gonna be good. -We will put it up.
-It's gonna be there. -Hey, boys!
To the fucking future. The future is now!
Yeah!
[vehicle alarm chiming]
[metal clangs]
Fuck.
Hey, baby.
Baby.
-Mmm, hey. -Hey, hey.
Hey, where were you?
I just-- I passed out at Russ's.
-Really? -Yeah.
Are you okay?
Yeah, I just--
[sighs] I don't know. I--
I just-- I know-- I know I haven't been myself
in a long time now, and that's gonna change--
No, no, listen. Listen. That's gonna change. Okay?
I wanna be here for you.
I wanna support you, and I love you more than anything,
-and Matt told me about... -What?
-the Fresh Market deal. -You kidding me?
Baby, I was gonna tell you. I'm so sorry.
No, don't apologize.
I was gonna tell you, just I thought you were gonna
-get, like, mad or something. -I know.
And I put you in that position, and I'm sorry.
I'm so proud of you, and it's like, how fucking cool is this?
-I know. It's cool. I wanted to tell you. -[both chuckle]
-But I felt like... -I know. Don't, don't. Yeah.
And I don't know, like, if...
if this means that you're gonna be working full-time, then...
I don't know, maybe I'll stay home with Simone.
-Babe, no, we can't do that. -No, no, no. No.
I've been thinking. I've been thinking, and,
I mean, clearly I'm miserable at the brewery,
and being with her, that would make me happy.
Especially if you can go out and just kill it
-and do your thing for us. -You're sure about this?
Yes.
-Really? -Yes, yes, really.
-It means a lot that you say that. -Yeah?
I love you.
[mutters] Fucking...
[sighs]
[machinery powering up]
I think we just need to be very careful with our communication,
-and make sure we are on the same page. -Yeah.
Because I think it's, you know, it's probably easier for us
-'cause we're not actually related, so... -Yeah. Yeah.
-this is a choice. -[laughing]
I feel like we haven't necessarily had the best examples.
-Yeah. -In terms of...
-The boys have not done it super well. -Family, yeah.
But I feel like we've been, like...
doing pretty well in that respect, which...
-I do, too. -Yeah.
-This is not in reference to any-- -Yeah, yeah, right.
I'm not, like, secretly, like, pissed at you
for putting too much honey in or anything silly like that.
It's just, I think you're probably right.
It's probably because of the boys, and I wanna make sure
-that, like, we take care of each other. -Yeah.
So, I will take care of you,
-and you take care-- -And I'll take care of you.
Yeah.
-And I think we should do it. -Yeah. Me, too.
-Let's do it. -Yeah.
-We're business owners, baby. -Yeah, we're business... Oh, my God.
I don't think I've ever called anyone "baby."
[both laugh]
[baby cooing]
[Jeff chuckles]
Yeah.
Where you going? [laughs]
♪ Bills to pay and debts have gone ♪
♪ Through the roof into the sun ♪
♪ Son, you are a mystery ♪
♪ Pay me all your history ♪
♪ He said, he said, he said ♪
♪ I hear a knock at my front door ♪
♪ Loud enough I hit the floor ♪
♪ Peering up between the blinds ♪
♪ Peering out between the ferns ♪
♪ He said, he said, he said ♪
♪ They're chewing me up ♪