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Downloaded from
YTS.MX
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Official YIFY movies site:
YTS.MX
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Each and every one of you
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are a part
of the American dream
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because you are entrepreneurs
and you own your own business.
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And I will tell you, some days
are not so good.
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But guess what?
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So many days are so amazing.
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You're
important to us.
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It is the sisterhood,
it is the camaraderie, it is,
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it is LuLaRoe.
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The law of attraction
rules the universe.
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I'm so blessed to be
a part of LuLaRoe.
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You are planting seeds.
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In the last 30 days,
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I sold over $13,000 worth
of LuLaRoe clothing.
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That is insane.
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We love you,
we value you
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in everything that you do.
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Together, we're home!
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It's given me my purpose back.
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I knew that not only
was this special,
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but this was something
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that was gonna change
people's lives.
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You do solemnly state
under penalty of perjury
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that the evidence you
shall give in this matter
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will be the truth,
the whole truth
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and nothing but the truth.
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Yes.
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Can you please state
your full name?
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DeAnne Stidham Brady.
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Women are filing
a class-action lawsuit
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accusing LuLaRoe of being
a pyramid scheme.
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Can you please
state your full legal name?
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Mark Allen Stidham.
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The lawsuit
seeks a billion dollars
for a plaintiff
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unknowingly recruited
into LuLaRoe's pyramid scheme.
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I hate that I joined LuLaRoe,
I am embarrassed
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that I sold LuLaRoe.
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They got my money.
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LuLaRoe won.
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I actually,
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literally despise them,
and it makes me angry.
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According to
Washington Attorney General,
Bob Ferguson,
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"LuLaRoe tricked consumers
into buying
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into its pyramid scheme."
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I wasn't alone in...
in receiving merchandise
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that I just was not
able to sell
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to anyone because it was crap.
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I am stuck with thousands
of dollars
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of inventory.
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Even at my peak month,
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I don't think I ever made
any money.
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I was in a lot of debt that...
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I was unable to pay back.
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Disrupting that status quo,
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we... we created enemies.
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We were attacked viciously
on social media.
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Why doesn't LuLaRoe
sell directly to consumers?
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I don't know.
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How many retailers
does LuLaRoe currently have?
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I do not know.
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Do you know
a ballpark?
- Nope.
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How are you
currently compensated?
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I don't know.
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When did you start
asking others to sell
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LuLaRoe clothing for you?
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I never asked anyone.
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Be happy.
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Give yourself kudos
of the good things
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that you are doing
and say to yourself,
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"You know what?
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I'm able to buy
better groceries.
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I am able to make
the car payment."
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Those are the reasons
why you got started
at LuLaRoe.
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If the pitch was real
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and I said to you,
"With no experience,
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little money down,
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you can run your
own business,
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set your own hours,
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spend more time
with your friends and family
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and possibly
be a millionaire,"
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and that is possible,
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wouldn't you do it?
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I'm super excited
because I just got
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my initial inventory today.
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It's a welcome card here
from DeAnne and Mark.
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This is the planner.
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This is so cute.
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These are really pretty.
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Hello, birds.
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Purple birds.
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- We have some busy bees.
- Do you like wearing
underpants?
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'Cause this is what
it'll feel like.
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Also, little extra tuck,
tuck for people like me,
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like moms, who need it.
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- Stickers. Stickers
- Stickers. Oh, my gosh.
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LuLaRoe is a multi-level marketing
company.
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They sell shirts, dresses,
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all kinds of clothes,
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but they're most known
for their leggings.
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The leggings cost
around $25.
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They have like a slightly
higher price point.
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And I think
they were considered
a little more high quality
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and a little more designer
than, you know,
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just a random
pair of leggings.
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People really loved
their really colorful ones
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or they loved
the weird patterns.
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They loved how soft they were.
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And I remember the first time
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I heard about LuLaRoe,
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that's what people
were talking about,
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was these leggings
are so comfortable
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and they're so soft.
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Buttery soft leggings.
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LuLaRoe leggings,
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if you haven't tried them,
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are one of the most softest,
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buttery things you'll ever
put on your legs.
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- That buttery soft hand feel
that you all absolutely love.
- Buttery soft.
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Like, what does buttery
even mean?
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And I thought that was really
ridiculous, too,
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until I felt them.
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Now, let's go
to a little town
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in New Jersey where things
are really popping.
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Yes, there's a party going on
at Mrs. Betty Martin's house.
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It's a Tupperware party,
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and it's really fun.
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The girls get together
and meet their old friends
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and make some new ones.
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Then there's a demonstration
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by one of the Tupperware
dealers
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who lives in your community.
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♪ It's time to take time
out for beauty ♪
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Avon calling
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Growing up,
I remember my mom
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going to a lot of Tupperware
parties.
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My great grandma sold Avon.
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My aunt sold Mary Kay.
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Dishes in my grandma's house
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were from like door-to-door
salesmen.
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And you would see
a lot of products
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in people's houses.
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I thought it was just a fun...
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...get together?
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As a kid, I did not understand
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about the recruitment.
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Like, I really thought these
women were just, like,
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running a business
out of their house.
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The American dream
is that we all have
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the chance to be rich,
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and make it, you know,
we all have the chance.
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We all grow up thinking,
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"I'm gonna get famous
or I'm gonna get rich."
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And we aren't discouraged
from thinking that.
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Maybe you'd like to look
at this more closely.
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I'll pass it around.
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Yeah.
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If you work
hard enough,
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you will achieve success.
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And these companies,
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they're just exploiting
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that hopefulness that we've
all been raised with.
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LuLaRoe was founded in 2013
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and grew extremely fast.
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So, in 2015,
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they only had around
1,000 consultants.
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By April 2017,
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they had over 80,000
consultants
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and were making
a billion dollars in revenue.
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So, that's 0 to 80,000
in five years.
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You know, having come
from business,
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I understand most companies
would kill
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to have that kind of growth
year over year.
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And so, uh, business processes
have been a challenge.
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You know, when it was just
a small family business,
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we all just, kind of,
rolled up our sleeves
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and did what needed
to be done.
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I first got
interested
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in reporting
on multi-level marketing
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because I had noticed
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that a lot of people
that I knew from growing up
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on social media had
been joining MLMs.
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Hey, girl, hey!
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Hey, hey, hey, ladies!
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Hey, girl, hey, happy Friday!
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The simplest way
to explain an MLM
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or a multi-level marketing
company
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is that they recruit
individual retailers
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to sell a product.
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And then those retailers
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recruit other retailers.
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The products can be anything.
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It can be essential oils,
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it can be herbal supplements,
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it can be make-up
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or it can be leggings.
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LuLaRoe is the kind of MLM,
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they have a product,
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banana leggings,
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and they're superior
to other banana leggings.
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They're so superior
that you must sell them
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door-to-door or to your
friends and family
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or on a Facebook Live.
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And that's how exclusive
this opportunity is.
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And the way
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the companies describe
how that works
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is you buy in,
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you get a bunch of banana
leggings,
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you sell a bunch of banana
leggings.
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All of your friends
at that party
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that were buying
the banana leggings are like,
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"Wow, this is an amazing
business opportunity."
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And you're like, "I know.
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Would you like to sign up
underneath me?"
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So, you sign people up
underneath you,
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and there's one rung
of people below you.
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That's your downline.
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Now, you're an upline.
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And you get a slice of every
future purchase
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that they make.
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So, it behooves an upline
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to encourage their downline
to stock up.
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The sales pitch
from the MLM company
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is that, that is supposed
to continue on,
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kind of like a chain letter,
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where you've got
your people under you.
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Say you have ten, you know,
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half of them are amazing
recruiters, they each get ten.
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Oh, my gosh, now you have,
like, 60 people
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that you're getting
a slice of.
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Then those people are also
supposed to be
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just as ambitious.
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It's been a while
since we've shopped,
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00:09:35,379 --> 00:09:37,793
so I want to show you guys
what is new.
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Do you have the daisies
in the medium?
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00:09:39,275 --> 00:09:40,413
I don't.
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Here's another extra small.
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It has cute little, uh,
typewriters
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with little sweet notes on it.
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I think that the Internet
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helped people who pitch MLMs
as an opportunity,
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00:09:50,379 --> 00:09:51,862
as a business opportunity.
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00:09:51,896 --> 00:09:55,413
I think it helped them
over an early hurdle,
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which is, who am I
gonna recruit.
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Social media has been
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like gasoline on the fire
of MLMs.
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I am so beyond excited,
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I'm about to spontaneously
combust.
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I don't know what you get,
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I don't know what I'm
gonna give away,
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but it's gonna be something
good.
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Instead of just
having a party at your house,
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where you can invite people
who could physically
get there,
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00:10:16,448 --> 00:10:18,448
you can have an online party
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00:10:18,482 --> 00:10:20,931
where you can invite everyone
you know,
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00:10:20,965 --> 00:10:22,586
plus invite them to invite
everyone they know.
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And, you know, you can get
these Facebook groups
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that have like 30,000 people
in them.
260
00:10:26,172 --> 00:10:28,000
So if you're thinking
about doing it,
261
00:10:28,034 --> 00:10:29,172
I would encourage you to do it
262
00:10:29,206 --> 00:10:30,793
'cause it's been such
a blessing.
263
00:10:30,827 --> 00:10:33,793
So it just makes
it even easier
264
00:10:33,827 --> 00:10:35,344
to recruit people.
265
00:10:35,379 --> 00:10:38,137
If you are interested
in all of the opportunity,
266
00:10:38,172 --> 00:10:40,310
please feel free to reach out
with me.
267
00:10:40,344 --> 00:10:41,862
"Let me ask
you a question.
268
00:10:41,896 --> 00:10:45,551
Have you ever thought
about potentially working
on a side hustle?
269
00:10:45,586 --> 00:10:46,931
You're such a badass.
270
00:10:46,965 --> 00:10:49,000
I think you would be amazing
at this opportunity
271
00:10:49,034 --> 00:10:50,827
I recently got involved with.
272
00:10:50,862 --> 00:10:52,172
I know this sounds crazy,
273
00:10:52,206 --> 00:10:54,137
but I've made a little bit
of side cash.
274
00:10:54,172 --> 00:10:56,137
Let me tell you more about it.
Lol.
275
00:10:56,172 --> 00:10:58,482
Here's my number, call me soon
or text me, 'kay?"
276
00:11:00,172 --> 00:11:02,517
Oh, my gosh, guys,
I got rained on so bad.
277
00:11:02,551 --> 00:11:05,241
I was delivering LuLaRoe,
like all day.
278
00:11:05,275 --> 00:11:07,000
I think LuLaRoe
is kind of an example
279
00:11:07,034 --> 00:11:10,655
of like the American
work ethos on steroids.
280
00:11:10,689 --> 00:11:13,689
Sometimes, you feel like,
"I only have this much
281
00:11:13,724 --> 00:11:15,482
and I'm strung out.
282
00:11:15,517 --> 00:11:17,655
I cannot do it anymore."
283
00:11:17,689 --> 00:11:19,172
Get out there, get busy,
284
00:11:19,206 --> 00:11:22,034
enjoy, have fun
and serve your customers.
285
00:11:22,068 --> 00:11:23,137
Serve your community.
286
00:11:26,344 --> 00:11:27,517
DeAnne and Mark Stidham
287
00:11:27,551 --> 00:11:29,034
are the founders of LuLaRoe.
288
00:11:30,724 --> 00:11:32,862
So DeAnne is Mormon
289
00:11:32,896 --> 00:11:35,034
and she was raised
in a Mormon family
290
00:11:35,068 --> 00:11:37,517
that's basically
Mormon royalty.
291
00:11:40,000 --> 00:11:42,758
DeAnne's descended
from the brother
292
00:11:42,793 --> 00:11:45,137
of the man who founded
the Mormon church.
293
00:11:46,620 --> 00:11:48,551
Because of that relationship
294
00:11:48,586 --> 00:11:50,172
to the founding of the church,
295
00:11:50,206 --> 00:11:53,482
there would have been
a sense of exceptionalism
296
00:11:53,517 --> 00:11:55,000
within the family.
297
00:11:55,034 --> 00:11:57,241
There is a huge amount
of overlap
298
00:11:57,275 --> 00:12:00,310
between Mormons
and the MLM community.
299
00:12:00,344 --> 00:12:02,862
Mormons are born
and bred missionaries,
300
00:12:02,896 --> 00:12:05,068
and that skillset
301
00:12:05,103 --> 00:12:07,034
becomes really useful
302
00:12:07,068 --> 00:12:09,758
when you're trying to get
people to join
303
00:12:09,793 --> 00:12:12,206
this once-in-a-lifetime
opportunity.
304
00:12:17,172 --> 00:12:20,241
I grew up in the same, uh,
Mormon circles
305
00:12:20,275 --> 00:12:21,965
as DeAnne.
306
00:12:22,000 --> 00:12:23,413
Like, I remember her presence,
307
00:12:23,448 --> 00:12:26,068
I remember how her perfume
and makeup
308
00:12:26,103 --> 00:12:27,551
and hairspray smelled.
309
00:12:28,241 --> 00:12:30,896
She was incredibly outgoing.
310
00:12:30,931 --> 00:12:32,379
There are some people
that just always seem
311
00:12:32,413 --> 00:12:33,931
like they're selling
something.
312
00:12:33,965 --> 00:12:35,862
And they're always trying
313
00:12:35,896 --> 00:12:38,586
to convert you to something,
right?
314
00:12:38,620 --> 00:12:40,413
And as a child,
315
00:12:40,448 --> 00:12:42,620
I sensed that about her.
316
00:12:42,655 --> 00:12:46,275
And I will tell you,
even if you're selling
ten items a day,
317
00:12:46,310 --> 00:12:47,551
you're making a difference.
318
00:12:47,586 --> 00:12:49,931
You decided that you could
319
00:12:49,965 --> 00:12:53,137
the minute you said,
"I'm gonna do LuLaRoe."
320
00:12:53,172 --> 00:12:55,241
I think the cult
of personality around DeAnne
321
00:12:55,275 --> 00:12:56,758
probably helped
a lot in the beginning.
322
00:12:57,310 --> 00:12:59,206
She is very flashy,
323
00:12:59,241 --> 00:13:01,275
lots of jewelry,
lots of makeup.
324
00:13:01,310 --> 00:13:03,448
She cannot stay off
of her phone
325
00:13:03,482 --> 00:13:05,000
and posting pictures
of herself
326
00:13:05,034 --> 00:13:06,379
and doing live videos
327
00:13:06,413 --> 00:13:07,827
and being on Instagram Live,
328
00:13:07,862 --> 00:13:09,655
and it's mesmerizing.
329
00:13:09,689 --> 00:13:12,344
Hey, everybody.
I am so excited.
330
00:13:12,379 --> 00:13:14,620
It is enthusiastic Thursday.
331
00:13:14,655 --> 00:13:17,103
I am in love with this hat.
332
00:13:19,586 --> 00:13:22,655
The origin story
of DeAnne's business,
333
00:13:22,689 --> 00:13:25,827
it's attractive
to a lot of new recruits.
334
00:13:25,862 --> 00:13:28,448
I had one kid
on a hip and I was pregnant,
335
00:13:28,482 --> 00:13:30,482
and a couple of kids
in the stroller.
336
00:13:31,172 --> 00:13:33,034
DeAnne has this very
337
00:13:33,068 --> 00:13:35,517
humble and inspiring
origin story
338
00:13:35,551 --> 00:13:37,862
that she is sure
to repeat all the time.
339
00:13:37,896 --> 00:13:40,482
How she started
as this single mother
340
00:13:40,517 --> 00:13:44,034
who was selling maxi skirts
out of the trunk of her car.
341
00:13:44,068 --> 00:13:45,586
And I said,
"I'm coming.
342
00:13:45,620 --> 00:13:47,034
Invite all your friends
343
00:13:47,068 --> 00:13:49,275
and we're gonna have
a maxi skirt party,"
344
00:13:49,310 --> 00:13:51,103
and they go, "Okay,
count me in, DeAnne."
345
00:13:51,137 --> 00:13:52,965
And no matter how many I did,
346
00:13:53,000 --> 00:13:54,965
uh, I just kept booking
more and more.
347
00:13:55,000 --> 00:13:57,344
And we started
a conversation about,
348
00:13:57,379 --> 00:14:00,206
"Don't you think there's
probably other women
349
00:14:00,241 --> 00:14:03,517
that would want the same
opportunity you've had
350
00:14:03,551 --> 00:14:06,379
to earn extra money
while still having the freedom
351
00:14:06,413 --> 00:14:08,724
around their schedule,
to be a stay-at-home mom
352
00:14:08,758 --> 00:14:10,620
or take care of their kids?"
353
00:14:10,655 --> 00:14:12,379
The house parties
were making a lot of money
354
00:14:12,413 --> 00:14:14,517
and the skirts
were very popular.
355
00:14:14,551 --> 00:14:17,241
And soon other women,
like Brittany Hunter,
356
00:14:17,275 --> 00:14:19,172
who was the first retailer
for LuLaRoe,
357
00:14:19,620 --> 00:14:21,724
um, wanted in.
358
00:14:21,758 --> 00:14:23,827
They wanted to know how
they could sell the skirts.
359
00:14:23,862 --> 00:14:26,275
I'm the first retailer
of LuLaRoe,
360
00:14:26,310 --> 00:14:28,068
but technically it wasn't
called LuLaRoe
361
00:14:28,103 --> 00:14:30,034
in the beginning,
so it's been nine years.
362
00:14:30,586 --> 00:14:32,379
And it was, um,
363
00:14:32,413 --> 00:14:34,068
August of 2012,
I'm pretty sure,
364
00:14:34,103 --> 00:14:36,413
when I had my very first
maxi skirt party with DeAnne
365
00:14:37,137 --> 00:14:38,931
and loved it.
366
00:14:38,965 --> 00:14:41,379
Absolutely fell in love
with people coming to my house
367
00:14:41,413 --> 00:14:43,896
and the camaraderie
and the excitement.
368
00:14:43,931 --> 00:14:45,758
I called her the next day,
I'm like, "I wanna do this.
369
00:14:45,793 --> 00:14:47,517
I need more skirts.
How do I get more skirts?"
370
00:14:48,655 --> 00:14:51,000
It was her and I just
selling maxi skirts,
371
00:14:51,034 --> 00:14:52,551
and she was still doing
her parties
372
00:14:52,586 --> 00:14:54,689
and I would do some
around southern Utah.
373
00:14:54,724 --> 00:14:56,896
And, yeah,
that's kind of where it began.
374
00:14:58,655 --> 00:14:59,931
So, it works very well
375
00:14:59,965 --> 00:15:03,068
that as a part
of DeAnne's origin story,
376
00:15:03,103 --> 00:15:05,517
this business
to recruit other people
377
00:15:05,551 --> 00:15:08,413
or get other women involved
wasn't even her idea.
378
00:15:08,448 --> 00:15:10,586
It just fell upon her.
379
00:15:10,620 --> 00:15:13,482
It's this American dream saga.
380
00:15:13,517 --> 00:15:16,137
She was just like you.
She wasn't special.
381
00:15:16,172 --> 00:15:19,965
She wasn't rich.
She wasn't #blessed.
382
00:15:20,000 --> 00:15:21,827
She just worked really hard.
383
00:15:21,862 --> 00:15:24,689
She was your, you know,
your average suburban
wife and mother,
384
00:15:24,724 --> 00:15:26,965
and look at everything
she accomplished.
385
00:15:35,103 --> 00:15:38,965
But the story of Mark
and DeAnne and LuLaRoe,
386
00:15:39,000 --> 00:15:40,310
it's not really about them.
387
00:15:40,344 --> 00:15:42,551
It's really about
the thousands
388
00:15:42,586 --> 00:15:45,068
upon thousands of women
389
00:15:45,103 --> 00:15:48,827
who fell prey to the promises
of feeling worthy
390
00:15:48,862 --> 00:15:50,965
and being a part
of something bigger
391
00:15:51,000 --> 00:15:53,620
and having impact
and the sisterhood
392
00:15:54,551 --> 00:15:57,000
and are now telling
their story.
393
00:16:09,896 --> 00:16:12,931
Before I started
LuLaRoe in 2016,
394
00:16:13,551 --> 00:16:14,827
I just felt kind of lost,
395
00:16:14,862 --> 00:16:16,448
and I feel like
when I found LuLaRoe,
396
00:16:16,482 --> 00:16:19,586
I'm like, "This is clicking,
like, finally,
397
00:16:19,620 --> 00:16:21,931
this is something
that I can do."
398
00:16:30,206 --> 00:16:32,551
I actually went down
to a convention
399
00:16:32,586 --> 00:16:34,413
in Corona, California,
400
00:16:34,448 --> 00:16:37,413
and there were so many
retailers from across
the country coming.
401
00:16:37,448 --> 00:16:39,172
I was like,
"Wow, this is awesome.
402
00:16:39,206 --> 00:16:41,586
I'm part
of this big movement."
403
00:16:41,620 --> 00:16:43,793
DeAnne spoke
at that convention,
404
00:16:43,827 --> 00:16:46,310
and I was eating up
every word she was saying.
405
00:16:46,344 --> 00:16:49,137
I think I even got teary-eyed,
like, listening to her story.
406
00:16:49,172 --> 00:16:50,724
You know,
when she was explaining
407
00:16:50,758 --> 00:16:52,482
her struggles before starting,
408
00:16:53,172 --> 00:16:54,965
I kind of related to that.
409
00:16:55,000 --> 00:16:56,793
And, like, that's how
I got emotional too,
410
00:16:56,827 --> 00:16:59,482
because I felt like I wasn't
where I was supposed to be,
411
00:17:00,448 --> 00:17:02,379
until I found LuLaRoe.
412
00:17:02,413 --> 00:17:04,172
And I just...
that really spoke to me.
413
00:17:06,413 --> 00:17:07,965
This is LuLaRoe.
414
00:17:08,000 --> 00:17:09,862
I have so much stuff. Sorry.
415
00:17:11,275 --> 00:17:12,724
Oh, here we go.
416
00:17:12,758 --> 00:17:15,034
This one has
the LuLaRoe logo in it.
417
00:17:15,068 --> 00:17:17,000
Oh, and I have
matching leggings to this,
418
00:17:17,034 --> 00:17:19,137
so you literally have a...
it's called a Lula outfit.
419
00:17:21,344 --> 00:17:24,034
I knew it cost a lot to join,
420
00:17:24,068 --> 00:17:29,034
so I went to my mom
and I asked her,
421
00:17:29,068 --> 00:17:32,379
"Is there any way
that I could borrow $10,000?"
422
00:17:32,413 --> 00:17:34,517
She was very skeptical
at first,
423
00:17:34,551 --> 00:17:36,000
but when I was explaining it
to her,
424
00:17:36,034 --> 00:17:37,827
I like, kind of
broke down in tears
425
00:17:37,862 --> 00:17:40,310
because I just felt
so passionate about it.
426
00:17:40,344 --> 00:17:41,896
And she agreed
427
00:17:41,931 --> 00:17:45,448
and she agreed to take money
from her 401to help me.
428
00:17:45,482 --> 00:17:47,000
Hi, guys, Jill here.
429
00:17:47,034 --> 00:17:49,758
Um, I'm kind of testingsomething a little bit different today.
430
00:17:49,793 --> 00:17:52,413
I'm going to be doing $5
off each Julia
431
00:17:52,448 --> 00:17:54,034
and free shipping.
432
00:17:54,068 --> 00:17:57,482
I had been hyping it up
on Facebook, social media,
433
00:17:57,517 --> 00:18:01,034
and so I had friends
from high school and college
come and shop,
434
00:18:01,068 --> 00:18:03,068
and that helped
push that first month
435
00:18:03,103 --> 00:18:04,793
to $10,000 in sales.
436
00:18:04,827 --> 00:18:06,137
So, up next, you guys, I have
437
00:18:06,172 --> 00:18:09,068
an extra-large green Carly.
438
00:18:09,103 --> 00:18:12,413
This is legging soft material.
It's a green heather.
439
00:18:12,448 --> 00:18:15,724
I felt like
LuLaRoe's message
was "Everybody is beautiful."
440
00:18:15,758 --> 00:18:18,655
Our size ranges
would go up to a size 18-20,
441
00:18:18,689 --> 00:18:21,310
so I feel like
it was really size-inclusive.
442
00:18:21,344 --> 00:18:23,965
And I felt like
that drew a lot of women in.
443
00:18:24,000 --> 00:18:26,137
Carlies do run
two to three sizes big.
444
00:18:26,172 --> 00:18:29,310
So, this looks really cute
with it knotted up, you know?
445
00:18:29,344 --> 00:18:31,241
It was really cool.
It was so exciting.
446
00:18:31,275 --> 00:18:33,379
My customers loved
the outfits I put together.
447
00:18:33,413 --> 00:18:36,103
My second month,
I went to $15,000,
448
00:18:36,137 --> 00:18:37,896
and I was just blown away
449
00:18:37,931 --> 00:18:41,034
about, like, how much money
I could get by doing this.
450
00:18:41,068 --> 00:18:42,655
So, these are medium
451
00:18:42,689 --> 00:18:45,586
and it is dipped
with striped, stripes.
452
00:18:45,620 --> 00:18:46,620
Super, super cute.
453
00:18:47,275 --> 00:18:48,551
It was a whirlwind,
454
00:18:48,586 --> 00:18:51,137
and our first month,
we sold $21,000.
455
00:18:51,896 --> 00:18:54,275
And then it just grew so fast.
456
00:18:54,310 --> 00:18:55,379
Take my challenge.
457
00:18:55,413 --> 00:18:58,137
Get out there
and find five people a day.
458
00:18:58,172 --> 00:19:00,068
Go out and talk to them.
459
00:19:00,103 --> 00:19:03,655
I listen to DeAnne every day,
you know, on Instagram,
460
00:19:03,689 --> 00:19:06,344
and it really gave me
a huge boost in confidence.
461
00:19:06,379 --> 00:19:09,517
And your goal
is to develop a relationship
462
00:19:09,551 --> 00:19:11,965
with those people that you
come in contact with, okay?
463
00:19:12,000 --> 00:19:14,172
That was another aspect of
what was recruiting.
464
00:19:14,206 --> 00:19:16,206
I had girls
who signed up under me.
465
00:19:16,241 --> 00:19:17,965
I was able
to build a team of ten
466
00:19:18,000 --> 00:19:19,379
to become the rank of trainer.
467
00:19:19,413 --> 00:19:20,551
When you became a trainer,
468
00:19:20,586 --> 00:19:23,137
that's when you got
the gold watch.
469
00:19:23,172 --> 00:19:25,310
I couldn't wait to get
that gold watch.
470
00:19:25,344 --> 00:19:27,103
It was a goal
I strived for,
471
00:19:27,137 --> 00:19:29,034
like, "I have to earn
that watch."
472
00:19:29,068 --> 00:19:32,000
Like, "I will do anything
to earn this watch."
473
00:19:32,034 --> 00:19:34,724
I hit trainer. I mean,
that's where the money was at.
474
00:19:34,758 --> 00:19:36,620
And then you didn't have
to stress on your sales.
475
00:19:36,655 --> 00:19:38,724
And then we have this beauty.
476
00:19:38,758 --> 00:19:41,000
So you start out
just as a retailer,
477
00:19:41,034 --> 00:19:43,137
which means that you're just
selling for yourself
478
00:19:43,172 --> 00:19:44,655
and you're getting
your own sales.
479
00:19:44,689 --> 00:19:46,034
Then you can move on
to sponsor,
480
00:19:46,068 --> 00:19:48,275
which means you have
people under you.
481
00:19:48,310 --> 00:19:51,275
And then after that,
it goes trainer,
482
00:19:51,310 --> 00:19:53,793
coach, mentor, ambassador.
483
00:19:53,827 --> 00:19:55,862
And so basically,
all that really means is
484
00:19:55,896 --> 00:19:57,689
you just have more
and more people under you.
485
00:19:57,724 --> 00:19:59,689
Since the early MLMs,
486
00:19:59,724 --> 00:20:02,172
one of the exercises
you do at the beginning
487
00:20:02,206 --> 00:20:04,448
is writing down 10 or 50...
488
00:20:04,482 --> 00:20:06,344
I think LuLaRoe does 50 names,
489
00:20:06,379 --> 00:20:08,310
um, that you're supposed
to write down of people
490
00:20:08,344 --> 00:20:10,103
you could possibly recruit.
491
00:20:10,137 --> 00:20:12,482
In church communities,
Mormonism
492
00:20:12,517 --> 00:20:14,862
especially, those networks,
493
00:20:14,896 --> 00:20:17,379
it doesn't take
any time at all
494
00:20:17,413 --> 00:20:18,793
to think of those 50 names.
495
00:20:19,862 --> 00:20:22,620
And so DeAnne
was able to tap
496
00:20:22,655 --> 00:20:26,689
into this preexisting
Mormon network
497
00:20:26,724 --> 00:20:29,689
so that she could not
sell leggings
498
00:20:29,724 --> 00:20:33,862
but sell um... like, hope.
499
00:20:37,137 --> 00:20:38,689
LuLaRoe's
marketing strategy
500
00:20:38,724 --> 00:20:41,068
was very family-oriented,
501
00:20:41,103 --> 00:20:43,448
like so we could help mothers
support their children.
502
00:20:43,482 --> 00:20:45,862
We have people
starting right now,
503
00:20:45,896 --> 00:20:47,862
who are doing incredible
things for their family.
504
00:20:47,896 --> 00:20:50,482
She wanted to be
a stay-at-home mom,
505
00:20:50,517 --> 00:20:52,034
but has the freedom
to come and go
506
00:20:52,068 --> 00:20:53,206
and do what she wanted to do.
507
00:20:54,344 --> 00:20:58,034
How many women
would like an opportunity
508
00:20:58,068 --> 00:21:01,379
to earn income
while staying at home?
509
00:21:01,413 --> 00:21:05,241
I had title after title, mom,
sister, daughter, girlfriend,
510
00:21:05,275 --> 00:21:06,689
but I hadn't figured out
511
00:21:06,724 --> 00:21:10,000
what my individual
purpose was.
512
00:21:10,034 --> 00:21:12,758
The idea of, um,
513
00:21:12,793 --> 00:21:14,413
you know, making money
from home
514
00:21:14,448 --> 00:21:17,551
with two small children
was ideal.
515
00:21:17,586 --> 00:21:19,068
I was used to making money.
516
00:21:19,103 --> 00:21:20,517
I was used to contributing
517
00:21:20,551 --> 00:21:22,724
to the household bills
and everything,
518
00:21:22,758 --> 00:21:25,689
um, and I wanted that answer
to staying at home
519
00:21:25,724 --> 00:21:28,379
and still being able
to raise my daughter.
520
00:21:28,413 --> 00:21:32,413
So, um, you know, I heard
the term "Moms Losing Money".
521
00:21:32,448 --> 00:21:36,724
That's what MLM stands for,
is Moms Losing Money.
522
00:21:36,758 --> 00:21:40,172
Um, and so it's not something
that appealed to me
523
00:21:40,206 --> 00:21:43,689
because it...
it didn't make sense to me.
524
00:21:43,724 --> 00:21:45,448
It didn't make sense or cents.
525
00:21:45,482 --> 00:21:47,275
We started this business
on the premise
526
00:21:47,310 --> 00:21:49,758
that you could make full-time
income on a part-time...
527
00:21:49,793 --> 00:21:50,931
part-time work.
528
00:21:50,965 --> 00:21:53,724
Yes, full-time pay
for part-time work.
529
00:21:54,206 --> 00:21:55,931
It's... that's...
530
00:21:55,965 --> 00:21:58,931
If that doesn't define an MLM,
I don't know what does,
531
00:21:58,965 --> 00:22:03,310
because as
a "real" entrepreneur,
532
00:22:03,344 --> 00:22:05,827
full-time pay, full-time work,
533
00:22:05,862 --> 00:22:09,793
24/7, 365,
losing sleep, losing money.
534
00:22:09,827 --> 00:22:12,000
That is the entrepreneur life.
535
00:22:15,000 --> 00:22:17,620
I always say that besides
being an entrepreneur,
536
00:22:17,655 --> 00:22:20,482
being a mother
is one of the loneliest things
you can do.
537
00:22:20,517 --> 00:22:22,620
It costs more to keep
your kids in daycare
538
00:22:22,655 --> 00:22:23,827
than it is for you to work
539
00:22:23,862 --> 00:22:25,620
and then, you know,
pay for that.
540
00:22:25,655 --> 00:22:27,758
So, it makes sense
for a lot of women
541
00:22:27,793 --> 00:22:29,275
to stay home
and take care of their kids
542
00:22:29,310 --> 00:22:31,137
and they... but they want
to feel productive, right?
543
00:22:31,172 --> 00:22:32,689
They miss
their nine-to-five life.
544
00:22:32,724 --> 00:22:34,689
They miss... you know,
once you become a mom,
545
00:22:34,724 --> 00:22:36,275
it's a different
group of friends.
546
00:22:36,310 --> 00:22:39,862
So, you miss that community,
a sense of community.
547
00:22:39,896 --> 00:22:44,000
And so when you see
other moms being boss babes,
548
00:22:44,034 --> 00:22:46,000
that's something
that you want.
549
00:22:53,379 --> 00:22:54,896
Whatever I do in life,
550
00:22:54,931 --> 00:22:57,068
I want to be
the very best I can be.
551
00:22:57,103 --> 00:22:58,689
So, if I'm a LuLaRoe retailer,
552
00:22:58,724 --> 00:23:00,379
I wanna be
the best one I can be.
553
00:23:01,275 --> 00:23:03,586
If I have kids,
I'm gonna have 11.
554
00:23:04,275 --> 00:23:05,689
Girls, bring him down.
555
00:23:05,724 --> 00:23:08,724
I'm bringing him down,
see, he's pulling me.
556
00:23:12,068 --> 00:23:15,068
Whoa. Slow down, baby.
557
00:23:15,103 --> 00:23:16,379
It's pure craziness.
558
00:23:17,551 --> 00:23:19,000
So, we're Christians,
559
00:23:19,034 --> 00:23:20,310
we're members
of the Church of Christ.
560
00:23:21,172 --> 00:23:22,586
We had four kids,
561
00:23:22,620 --> 00:23:24,172
but then
we went on a mission trip
562
00:23:24,896 --> 00:23:26,379
and we stayed in an orphanage.
563
00:23:27,344 --> 00:23:28,517
I'm a stay-at-home mom
564
00:23:28,551 --> 00:23:30,137
and Kenny had
a really good job,
565
00:23:30,172 --> 00:23:31,413
so why not adopt?
566
00:23:33,103 --> 00:23:34,689
That's how 11 happens.
567
00:23:34,724 --> 00:23:36,000
So...
568
00:23:37,241 --> 00:23:38,689
I would say
that our generation
569
00:23:38,724 --> 00:23:40,413
is just a bunch of strong
570
00:23:40,448 --> 00:23:42,034
stay-at-home moms
571
00:23:42,068 --> 00:23:44,551
and a lot of us joined
LuLaRoe
572
00:23:44,586 --> 00:23:46,310
and that's what grew LuLaRoe.
573
00:23:46,344 --> 00:23:48,827
It was who signed up,
saw the business opportunity
574
00:23:50,206 --> 00:23:51,310
and ran with it.
575
00:23:52,172 --> 00:23:53,344
It's like a cool mom club.
576
00:23:56,931 --> 00:23:58,620
When I started,
we didn't go live,
577
00:23:58,655 --> 00:24:01,034
we just did in home pop-ups.
578
00:24:01,068 --> 00:24:03,827
It was just girls shopping.
Just like a big party.
579
00:24:04,413 --> 00:24:05,827
A lot of fun.
580
00:24:05,862 --> 00:24:07,689
This is nice.
Is this the back or the front?
581
00:24:07,724 --> 00:24:08,793
It's reversible.
582
00:24:09,482 --> 00:24:10,551
I like options.
583
00:24:12,068 --> 00:24:14,241
Wendi, Wendi.
584
00:24:14,275 --> 00:24:15,965
I have
some of the best friends
585
00:24:16,000 --> 00:24:17,620
from that because
586
00:24:17,655 --> 00:24:20,275
I feel like, even though
LuLaRoe pushed community,
587
00:24:20,310 --> 00:24:22,586
we had then to create
true community
588
00:24:22,620 --> 00:24:24,206
to make it work.
589
00:24:24,241 --> 00:24:25,931
I know, Tracy,
the Shirleys are on point
590
00:24:25,965 --> 00:24:27,448
and I have a new box
coming tomorrow.
591
00:24:27,482 --> 00:24:29,517
It's going to be good.
592
00:24:29,551 --> 00:24:31,034
Your desire to succeed.
593
00:24:31,068 --> 00:24:34,551
Your commitment
to your, to your goals
594
00:24:34,586 --> 00:24:37,724
and your commitment
to not letting yourself down
595
00:24:37,758 --> 00:24:39,620
will make
all of the difference.
596
00:24:39,655 --> 00:24:41,206
Remember, your business
597
00:24:41,241 --> 00:24:42,896
is not going to grow
without you.
598
00:24:42,931 --> 00:24:44,931
Now, we also want you
599
00:24:44,965 --> 00:24:47,137
to strive
for getting on the cruise.
600
00:24:48,827 --> 00:24:51,068
It was a goal
to cruise qualify.
601
00:24:51,103 --> 00:24:52,724
There was
three different tiers,
602
00:24:52,758 --> 00:24:53,862
and so of course, I wanted
603
00:24:53,896 --> 00:24:55,068
the highest ranking tier.
604
00:24:55,103 --> 00:24:57,827
That meant you got
a better room in the cruise.
605
00:24:57,862 --> 00:24:59,827
The cruise was actually
something you qualified for
606
00:24:59,862 --> 00:25:03,551
if you sold $12,000
for six months in a row.
607
00:25:03,586 --> 00:25:07,137
You are that person that gets
608
00:25:07,172 --> 00:25:11,103
and deserves anything
that you choose for it to be.
609
00:25:11,137 --> 00:25:13,724
Go, go, go.
Prizes, cruises.
610
00:25:13,758 --> 00:25:16,896
I just really, really
enjoy working for that.
611
00:25:17,862 --> 00:25:19,068
For something.
612
00:25:19,103 --> 00:25:21,206
Because then it doesn't seem
like a job, then it was fun.
613
00:25:23,103 --> 00:25:25,517
LuLaRoe cruise ship,
all LuLaRoe people.
614
00:25:25,551 --> 00:25:27,000
And if you've been to any
LuLaRoe event,
615
00:25:27,034 --> 00:25:28,827
you know at LuLaRoe
everything's a party
616
00:25:28,862 --> 00:25:30,310
- and super fun.
- Yes, it's not the same.
617
00:25:31,310 --> 00:25:32,896
You never wanna
miss a cruise.
618
00:25:34,034 --> 00:25:36,620
And we can't wait to see you
on the next cruise.
619
00:25:36,655 --> 00:25:38,172
We are so excited.
620
00:25:59,827 --> 00:26:02,724
I'm always
trying to find things
on the Internet
621
00:26:02,758 --> 00:26:04,517
that will resonate
with people.
622
00:26:04,551 --> 00:26:06,551
So I cover influencers,
623
00:26:06,586 --> 00:26:08,275
things going viral
on the Internet.
624
00:26:09,482 --> 00:26:11,965
So, LuLaRoe in their heyday,
625
00:26:12,000 --> 00:26:14,103
they had these cruises
626
00:26:14,137 --> 00:26:17,827
that were like candy
for social media,
627
00:26:17,862 --> 00:26:19,965
like, if you follow
all of the top sellers
628
00:26:20,000 --> 00:26:21,275
of LuLaRoe on Instagram
629
00:26:21,310 --> 00:26:23,172
and they're all on this cruise
at the same time,
630
00:26:23,206 --> 00:26:26,103
and they're posting
#BecauseOfLuLaRoe,
631
00:26:26,137 --> 00:26:28,137
"I'm having a pina colada
on the beach,
632
00:26:28,172 --> 00:26:29,206
and I'm in the Caribbean
633
00:26:29,241 --> 00:26:30,655
and I'm doing this
and I'm doing that."
634
00:26:30,689 --> 00:26:33,379
And it's like, "Duh,
of course I want to do this."
635
00:26:36,344 --> 00:26:39,620
And it's all part of just
like feeding into this notion
636
00:26:39,655 --> 00:26:41,655
that if you work hard enough,
637
00:26:41,689 --> 00:26:43,620
you will get all of these
amazing things,
638
00:26:43,655 --> 00:26:44,862
like, you will get
this free trip,
639
00:26:44,896 --> 00:26:46,275
you'll get to meet
Mark and DeAnne,
640
00:26:46,310 --> 00:26:47,482
who are like superstars.
641
00:26:49,344 --> 00:26:52,551
And there's this one clip
of LuLaRoe's cruise
642
00:26:53,551 --> 00:26:54,965
and there's this scene
where, like,
643
00:26:55,000 --> 00:26:57,310
they're all out on the deck
644
00:26:57,344 --> 00:26:59,655
and they're all
dancing and partying,
645
00:27:00,931 --> 00:27:03,931
and DeAnne and Mark
jump into the pool
646
00:27:03,965 --> 00:27:06,068
that's in the middle
of this deck on this ship.
647
00:27:15,275 --> 00:27:17,172
They're in the pool
in their clothes,
648
00:27:17,206 --> 00:27:20,206
and it's just this like...
The Great Gatsby-esque shot.
649
00:27:21,931 --> 00:27:24,034
They're just in the center
of this universe.
650
00:27:27,241 --> 00:27:28,793
MLM conferences
651
00:27:28,827 --> 00:27:33,551
are like a cross between
an evangelical tent revival.
652
00:27:33,586 --> 00:27:36,758
You shall not die,
but you shall live.
653
00:27:36,793 --> 00:27:39,206
A Tony Robbins conference,
654
00:27:39,241 --> 00:27:43,379
a nightclub
discotheque extravaganza
655
00:27:43,413 --> 00:27:45,172
and a Katy Perry concert.
656
00:27:45,206 --> 00:27:48,931
In fact, Katy Perry did
perform at a LuLaRoe event.
657
00:27:48,965 --> 00:27:52,068
So they're really
just there to inspire,
658
00:27:52,103 --> 00:27:55,206
to create
that sense of transcendence,
659
00:27:55,241 --> 00:27:57,620
to burn all of the messages
660
00:27:57,655 --> 00:27:59,655
that have been
delivered virtually
661
00:27:59,689 --> 00:28:03,517
into the recruits' brains.
662
00:28:03,551 --> 00:28:07,000
When you participate
in a group language ritual
663
00:28:07,034 --> 00:28:09,000
with other people
doing the same thing,
664
00:28:09,034 --> 00:28:13,137
it has a physiological
de-stressing effect on you.
665
00:28:13,172 --> 00:28:15,448
Your cortisol levels go down,
666
00:28:15,482 --> 00:28:18,448
your serotonin
and dopamine spike.
667
00:28:18,482 --> 00:28:20,482
This is why so many people
668
00:28:20,517 --> 00:28:25,034
have profound conversion
events when they go to church
669
00:28:25,068 --> 00:28:28,517
and listen to religious music
or speak in tongues.
670
00:28:28,551 --> 00:28:30,241
These are bonding events.
671
00:28:32,034 --> 00:28:35,103
It's about
that person up at the top,
672
00:28:35,758 --> 00:28:37,827
speaking to their flock,
673
00:28:37,862 --> 00:28:40,344
and in order
for that person at the top
674
00:28:40,379 --> 00:28:43,620
to be rich and to give
blessings down below,
675
00:28:43,655 --> 00:28:46,137
the people from the bottom
must give, they must tithe.
676
00:28:48,000 --> 00:28:49,655
So you need recruitment.
677
00:28:49,689 --> 00:28:51,689
It's not really
about the product.
678
00:28:51,724 --> 00:28:53,068
They're selling a dream,
right?
679
00:28:53,103 --> 00:28:54,655
They're just, they're not
selling the reality,
680
00:28:54,689 --> 00:28:55,931
they're selling the dream.
681
00:29:05,310 --> 00:29:06,413
Ready.
682
00:29:09,413 --> 00:29:13,965
I do think LuLaRoe
was trying to sell
683
00:29:14,000 --> 00:29:15,344
the American dream.
684
00:29:16,689 --> 00:29:17,965
That was horrible.
685
00:29:18,000 --> 00:29:19,517
I remember
their mission statement.
686
00:29:19,551 --> 00:29:20,586
It was...
687
00:29:22,206 --> 00:29:24,896
...bless... blessing, uh,
688
00:29:24,931 --> 00:29:27,655
blessing lives
and strengthening families.
689
00:29:31,379 --> 00:29:35,172
It was... nothing
but positivity and joy
690
00:29:35,206 --> 00:29:39,724
and... and this could be you,
this could be you.
691
00:29:39,758 --> 00:29:42,241
It really just seemed
like a wonderland.
692
00:29:49,068 --> 00:29:50,068
Argh!
693
00:29:50,655 --> 00:29:52,000
Let's go!
694
00:29:58,931 --> 00:30:01,896
So the first time
I ever encountered LuLaRoe,
695
00:30:02,862 --> 00:30:04,827
I was on a family cruise
696
00:30:04,862 --> 00:30:07,241
and we were just
out on the beach
697
00:30:07,275 --> 00:30:10,689
and enjoying,
enjoying our time.
698
00:30:10,724 --> 00:30:15,965
And there was this guy
playing Michael Jackson.
699
00:30:16,000 --> 00:30:19,586
And so I just go
and I start dancing.
700
00:30:21,448 --> 00:30:24,034
This guy came
and approached me
701
00:30:24,068 --> 00:30:26,965
and said, "Hey, if I give you
$100,
702
00:30:27,000 --> 00:30:30,000
will you wear
some female leggings
703
00:30:30,034 --> 00:30:31,896
and come and do
the same thing you just did
704
00:30:31,931 --> 00:30:34,310
tomorrow morning
at this business meeting?"
705
00:30:34,344 --> 00:30:36,310
And I was just like, $100?
706
00:30:36,344 --> 00:30:37,896
Making money on vaca...
707
00:30:37,931 --> 00:30:39,655
Yeah, yeah.
708
00:30:39,689 --> 00:30:41,379
You best believe
I'm... I'm there.
709
00:30:44,172 --> 00:30:45,517
So I showed up
710
00:30:45,551 --> 00:30:48,413
and I just sat
in the back as a surprise.
711
00:30:48,448 --> 00:30:50,827
Elijah! Elijah! Elijah!
712
00:30:52,758 --> 00:30:54,724
He, you know, hyped up
the crowd and everything.
713
00:30:54,758 --> 00:30:58,068
Give it up for Elijah!
714
00:30:58,103 --> 00:31:01,068
And then
I come in there
and I do my thing,
715
00:31:01,103 --> 00:31:04,034
you know, I just, I just
put it down, you know?
716
00:31:16,517 --> 00:31:18,793
Full, like,
pop and lock dance,
717
00:31:18,827 --> 00:31:21,413
the ladies went crazy.
It was so fun.
718
00:31:21,448 --> 00:31:23,862
Oh, I loved it.
719
00:31:38,172 --> 00:31:40,137
The whole atmosphere was just
720
00:31:41,310 --> 00:31:43,448
full of joy
and excitement, like
721
00:31:43,482 --> 00:31:46,137
overwhelming joy
and excitement.
722
00:31:46,172 --> 00:31:49,068
Oh, not to mention,
it was a wholesome party.
723
00:31:49,103 --> 00:31:50,689
There was no alcohol.
724
00:31:50,724 --> 00:31:52,241
So, I'm just like,
725
00:31:52,275 --> 00:31:54,448
"This is my place."
726
00:31:54,482 --> 00:31:58,620
Like, you see how I am,
I'm a naturally just crazy and
727
00:31:58,655 --> 00:32:00,448
full of energy, I don't need
728
00:32:00,482 --> 00:32:02,172
anything to help me party.
729
00:32:04,793 --> 00:32:06,206
Oh, my gosh.
730
00:32:06,241 --> 00:32:09,896
Wow. Good morning.
Oh, we're just
getting started.
731
00:32:09,931 --> 00:32:13,310
You have no idea
how many amazing things
we have planned for you today
732
00:32:13,344 --> 00:32:15,172
and tomorrow. Oh, my gosh.
733
00:32:15,206 --> 00:32:17,034
And that's where
I met DeAnne and Mark.
734
00:32:23,310 --> 00:32:26,689
So they flew me out
to one of the conventions.
735
00:32:27,965 --> 00:32:32,000
LuLaRoe! LuLaRoe! LuLaRoe!
736
00:32:32,620 --> 00:32:35,379
And DeAnne
737
00:32:36,724 --> 00:32:40,137
called me on stage
to tell my "why",
738
00:32:41,482 --> 00:32:43,862
uh, and my mom
was in the crowd.
739
00:32:46,034 --> 00:32:47,482
So, the "why"...
740
00:32:48,758 --> 00:32:51,448
How can I describe
"the why", it was...
741
00:32:52,827 --> 00:32:54,379
Everyone has a "why",
742
00:32:55,068 --> 00:32:57,551
like a sob story to...
743
00:32:58,517 --> 00:33:00,103
...make you relate.
744
00:33:02,241 --> 00:33:05,206
I, uh, told this crowd
745
00:33:05,241 --> 00:33:07,689
my "why",
I definitely got emotional.
746
00:33:07,724 --> 00:33:10,517
'Cause all these people only
knew me as this hype man,
this...
747
00:33:11,413 --> 00:33:13,965
crazy, rambunctious
kid that just
748
00:33:14,965 --> 00:33:17,103
thrives on positive energy.
749
00:33:20,137 --> 00:33:21,862
I got emotional because
my mom was out there
750
00:33:21,896 --> 00:33:24,068
and I was just like,
"Yeah, I'm grateful for her.
751
00:33:24,103 --> 00:33:28,034
I want to become
successful enough to...
for her
752
00:33:28,068 --> 00:33:29,413
so that she
doesn't have to work
753
00:33:29,448 --> 00:33:30,758
ever again in her life."
754
00:33:31,206 --> 00:33:33,344
And...
755
00:33:33,379 --> 00:33:35,241
that's when
DeAnne onboarded her.
756
00:33:36,379 --> 00:33:38,965
She pulled my mom on stage
757
00:33:39,000 --> 00:33:42,931
and then she onboarded my
mom to become a consultant.
758
00:33:43,896 --> 00:33:45,206
And I was shocked.
759
00:33:45,241 --> 00:33:47,689
I didn't know,
I was like,
"Me, a consultant?"
760
00:33:47,724 --> 00:33:49,275
I don't even know
what LuLaRoe is.
761
00:33:49,310 --> 00:33:51,448
I didn't know anything,
you know,
762
00:33:51,482 --> 00:33:52,862
so I just went with it.
763
00:33:52,896 --> 00:33:55,103
So, when they were
coming up happy,
764
00:33:55,137 --> 00:33:57,068
I said, "Okay,"
you know, so...
765
00:33:57,862 --> 00:34:01,620
What am I wearing?
The Amelia.
766
00:34:01,655 --> 00:34:02,931
- Hey.
- How could you forget?
767
00:34:02,965 --> 00:34:05,413
How could I forget?
I'm learning inventory.
768
00:34:05,448 --> 00:34:08,517
This is my newfound business.
769
00:34:08,551 --> 00:34:10,965
So my mom
became a consultant
770
00:34:11,000 --> 00:34:13,620
and my sister
771
00:34:13,655 --> 00:34:16,517
became a consultant
under my mom.
772
00:34:16,551 --> 00:34:18,793
She saw me making money
and she was like, "Okay,
773
00:34:18,827 --> 00:34:19,965
I want to do it.
774
00:34:20,000 --> 00:34:21,275
I think I'm gonna
do it, Mom.
775
00:34:21,310 --> 00:34:23,137
I think I'm gonna sign
on and everything."
776
00:34:23,172 --> 00:34:25,655
I said, "Okay, well, make sure
you sign under me because
777
00:34:25,689 --> 00:34:28,310
I'll gain a percentage
of your sales.
778
00:34:28,344 --> 00:34:31,310
I'll make money off
the percentage of your sales."
779
00:34:31,344 --> 00:34:34,068
And so, she said
okay and sure enough, she did.
780
00:34:34,103 --> 00:34:35,241
Black and white cardigan.
781
00:34:35,275 --> 00:34:36,931
You can match
with a lot of things,
782
00:34:36,965 --> 00:34:39,344
like a mustard colored Carly.
783
00:34:39,379 --> 00:34:41,275
What? You have to be fly.
784
00:34:41,310 --> 00:34:42,793
You have to have that mindset.
785
00:34:42,827 --> 00:34:44,137
You know, let's do this
786
00:34:44,172 --> 00:34:45,827
and fight and work
real hard at it.
787
00:34:47,000 --> 00:34:48,103
Yeah. We are so blessed.
788
00:34:48,137 --> 00:34:50,172
You just don't know,
this company is the one.
789
00:34:50,206 --> 00:34:51,241
For me,
790
00:34:51,965 --> 00:34:54,482
that was when I felt, "Wow,
791
00:34:55,034 --> 00:34:58,103
they really are blessing
792
00:34:58,137 --> 00:35:00,000
and strengthening families."
793
00:35:31,517 --> 00:35:33,793
I am a widowed single mom
794
00:35:35,344 --> 00:35:38,275
and I am
a former LuLaRoe consultant,
795
00:35:38,310 --> 00:35:40,034
and now I own
Decades Rock 'N' Pop.
796
00:35:42,068 --> 00:35:44,724
Before that, it was
797
00:35:44,758 --> 00:35:47,103
a LuLaRoe branded Airstream.
798
00:35:49,793 --> 00:35:53,965
This is my new
boutique for LuLaRoe.
799
00:35:54,000 --> 00:35:57,448
Everything on social media
was perfect with LuLaRoe.
800
00:35:57,482 --> 00:35:58,965
She is about to push.
801
00:35:59,000 --> 00:36:01,275
She is adorable.
802
00:36:01,310 --> 00:36:03,620
A person would post
a picture of their new car.
803
00:36:03,655 --> 00:36:05,448
♪BecauseOfLuLaRoe.
804
00:36:05,482 --> 00:36:08,482
Their vacation,
#BecauseOfLuLaRoe.
805
00:36:08,517 --> 00:36:12,448
Homes, events, parties, galas,
806
00:36:12,482 --> 00:36:14,137
Always #BecauseOfLuLaRoe.
807
00:36:15,000 --> 00:36:16,517
Of course me
with the Airstream,
808
00:36:17,482 --> 00:36:18,965
because of LuLaRoe.
809
00:36:19,000 --> 00:36:21,206
My entire lifestyle, really,
810
00:36:21,241 --> 00:36:24,000
it all became everything
LuLaRoe.
811
00:36:27,310 --> 00:36:30,689
There was definitely
a culture of toxic positivity
812
00:36:30,724 --> 00:36:32,689
because of what you
were allowed to share
813
00:36:32,724 --> 00:36:34,827
and what you weren't
allowed to share.
814
00:36:34,862 --> 00:36:37,137
So you were allowed
to share everything positive,
815
00:36:37,172 --> 00:36:40,172
but if anything negative
showed up on your pages,
816
00:36:40,206 --> 00:36:43,517
under your comments,
under your sold comments,
817
00:36:43,551 --> 00:36:46,482
you were
supposed to delete it.
818
00:36:46,517 --> 00:36:48,448
It never happened,
it was never on there.
819
00:36:50,586 --> 00:36:52,482
So when I get those messages
from my team that I go,
820
00:36:53,034 --> 00:36:54,482
"Oh, my gosh.
821
00:36:54,517 --> 00:36:56,413
Why has LuLaRoe done
this to me?"
822
00:36:56,448 --> 00:36:57,517
Be an editor.
823
00:36:57,551 --> 00:36:59,137
Use that delete button.
824
00:36:59,172 --> 00:37:00,896
It's really powerful.
825
00:37:00,931 --> 00:37:01,965
I could not
826
00:37:02,965 --> 00:37:05,034
count the number
of times I was reprimanded
827
00:37:05,068 --> 00:37:06,689
for being "negative"
828
00:37:06,724 --> 00:37:09,275
because I was
trying to address
829
00:37:09,310 --> 00:37:11,724
legitimate business concerns.
830
00:37:11,758 --> 00:37:13,206
You know, if you complained,
831
00:37:13,241 --> 00:37:15,344
then you should,
you should just be grateful.
832
00:37:15,379 --> 00:37:18,413
If your business has
taken any kind of a dip,
833
00:37:18,448 --> 00:37:21,724
it's because you took
a slow thought process
834
00:37:21,758 --> 00:37:23,862
and got rubbernecking.
835
00:37:23,896 --> 00:37:25,793
Got yourself thinking
about the negativity.
836
00:37:25,827 --> 00:37:28,413
When I say, you had to
be sunshine and rainbows,
837
00:37:28,448 --> 00:37:31,103
you did, no real talk.
838
00:37:31,137 --> 00:37:33,620
Everything was boss
girl, boss babe.
839
00:37:33,655 --> 00:37:35,068
Stay at home
and work in your pajamas.
840
00:37:35,103 --> 00:37:36,827
Just... just like everything,
841
00:37:36,862 --> 00:37:38,413
everything,
everything was fake.
842
00:37:40,620 --> 00:37:43,724
It was very, very common
to see the higher ranks
843
00:37:43,758 --> 00:37:45,724
sitting on a top of maybe
844
00:37:46,517 --> 00:37:49,206
100 boxes of LuLaRoe
845
00:37:49,241 --> 00:37:50,517
stacked up
in front of their house.
846
00:37:51,551 --> 00:37:54,413
So the way LuLaRoe's
structure worked
847
00:37:54,448 --> 00:37:57,551
was that it was
a surprise box.
848
00:37:57,586 --> 00:37:58,931
You didn't know
what you were getting.
849
00:37:58,965 --> 00:38:01,758
You could choose your styles,
but you never knew the print.
850
00:38:01,793 --> 00:38:03,896
Today, I actually
have four boxes here.
851
00:38:03,931 --> 00:38:05,862
Look how nice.
852
00:38:05,896 --> 00:38:07,448
You would say,
"Hey, Tuesday night,"
853
00:38:07,482 --> 00:38:09,827
I'm going to open
this box live, Facebook Live,"
854
00:38:09,862 --> 00:38:11,241
and you'd be excited.
855
00:38:11,275 --> 00:38:13,137
These are gorgeous,
these might,
856
00:38:13,172 --> 00:38:16,586
might, might be my favorite.
857
00:38:16,620 --> 00:38:18,655
And people would start
claiming the second
858
00:38:18,689 --> 00:38:20,310
you opened it up
and they wanted it.
859
00:38:20,344 --> 00:38:22,482
That's how big
the LuLaRoe craze was.
860
00:38:22,517 --> 00:38:26,310
Favorite ever, you guys,
favorite ever.
861
00:38:26,344 --> 00:38:28,448
But it also started
draining money right
862
00:38:28,482 --> 00:38:30,965
from the beginning.
863
00:38:31,000 --> 00:38:33,655
It was kind of like
playing a scratch off
lottery ticket
864
00:38:33,689 --> 00:38:34,758
every time
you placed an order.
865
00:38:37,517 --> 00:38:39,344
It was very, very addicting.
866
00:38:39,379 --> 00:38:41,413
And then, once you
start getting good boxes,
867
00:38:41,448 --> 00:38:43,137
you're like, "Oh, I'm gonna
order another one,
868
00:38:44,482 --> 00:38:46,000
because I sold half my box."
869
00:38:46,827 --> 00:38:48,827
Well, you sold half your box,
870
00:38:48,862 --> 00:38:50,448
you're really
not making anything.
871
00:39:01,655 --> 00:39:03,068
Oh, my leg.
872
00:39:04,206 --> 00:39:06,206
- Got it?
- Yeah, yeah, yeah, yeah.
873
00:39:06,241 --> 00:39:08,172
Mama, what's this one?
874
00:39:08,206 --> 00:39:11,551
- Okay, so that
is the perfect tee.
- Yes.
875
00:39:11,586 --> 00:39:13,965
That's actually what
I have on, but I tied it.
Yes.
876
00:39:14,000 --> 00:39:16,000
Ma, do you have
any unicorn leggings?
877
00:39:16,034 --> 00:39:18,000
- These... I had...
- Unicorn.
878
00:39:18,724 --> 00:39:19,896
What do you think
about that, Zip?
879
00:39:20,724 --> 00:39:22,206
Oh, I...
- These kiwis.
880
00:39:22,241 --> 00:39:23,586
Hang on, let's see where.
881
00:39:26,379 --> 00:39:28,413
So, what a unicorn is,
882
00:39:28,448 --> 00:39:32,551
it would be like
a very unique print,
883
00:39:32,586 --> 00:39:36,172
a hot commodity
that everyone had to have,
884
00:39:36,206 --> 00:39:38,241
almost like you
can flaunt with it
885
00:39:38,827 --> 00:39:40,068
and be like, "Yeah,
886
00:39:41,103 --> 00:39:42,620
I got something
that you don't have."
887
00:39:42,655 --> 00:39:43,724
This one is a...
888
00:39:43,758 --> 00:39:45,172
Ooh. Those are kind of cool.
889
00:39:45,206 --> 00:39:47,379
That's an owl with
the headphones on.
890
00:39:47,413 --> 00:39:50,517
- These are huge unicorns.
- LuLaRoe.
891
00:39:50,551 --> 00:39:52,827
Because it's the shades with
892
00:39:52,862 --> 00:39:55,241
LuLaRoe emblem
on these things.
893
00:39:55,275 --> 00:39:56,344
Come on now.
894
00:39:56,379 --> 00:39:58,620
I know one for a fact was
895
00:39:58,655 --> 00:40:00,724
all black leggings like,
896
00:40:00,758 --> 00:40:03,827
if you got
all black leggings, then,
897
00:40:04,413 --> 00:40:06,241
oh, you got it like, it
898
00:40:06,724 --> 00:40:08,206
sold instantly.
899
00:40:08,241 --> 00:40:10,310
- Oh, those are fly.
- I know these are fire,
900
00:40:10,344 --> 00:40:13,344
but I don't know
if they would be unicorns.
901
00:40:13,379 --> 00:40:15,379
- No, maybe not.
- They're unicorn to me.
Mmm-hmm
902
00:40:17,000 --> 00:40:18,413
I mean, people would tell
they had like
903
00:40:18,448 --> 00:40:19,827
hundreds of pairs of LuLaRoe,
904
00:40:19,862 --> 00:40:22,172
like more leggings
than you could ever wear.
905
00:40:22,206 --> 00:40:24,896
It was like
a collecting kind of craze.
906
00:40:24,931 --> 00:40:26,655
They created their own,
907
00:40:26,689 --> 00:40:29,413
um, hysteria around
these leggings.
908
00:40:29,448 --> 00:40:32,724
You know,
as a business person,
I'm like, I was like, smart.
909
00:40:32,758 --> 00:40:34,724
- Do you wanna follow us?
- Yeah.
910
00:40:34,758 --> 00:40:36,655
Do you wanna follow us
through the warehouse
a little bit?
911
00:40:36,689 --> 00:40:40,655
You have to see the amazing
pieces that are here.
912
00:40:41,275 --> 00:40:43,034
Look at these.
913
00:40:43,068 --> 00:40:44,379
DeAnne just scored two
914
00:40:44,413 --> 00:40:46,137
Tie Dye Carlys.
915
00:40:46,172 --> 00:40:47,206
Yeah. Because you know what?
916
00:40:47,241 --> 00:40:49,034
I am the owner,
and I never get Tie Dyes
917
00:40:49,068 --> 00:40:51,344
'cause you guys
all buy them up so fast.
918
00:40:51,379 --> 00:40:53,103
It has been
the best day of my life.
919
00:40:53,137 --> 00:40:55,379
Well, look at them.
Look at everybody's busy,
busy, busy,
920
00:40:55,413 --> 00:40:57,620
pulling your orders.
So get out there and order,
order, order, order
921
00:40:57,655 --> 00:40:59,586
more fresh stuff, yo.
922
00:41:08,724 --> 00:41:09,827
Before LuLaRoe,
923
00:41:09,862 --> 00:41:12,413
by all accounts,
Mark and DeAnne were
924
00:41:12,448 --> 00:41:14,931
a semi-normal family.
925
00:41:14,965 --> 00:41:18,000
They had a pretty modest
house for California.
926
00:41:22,310 --> 00:41:24,275
After LuLaRoe,
927
00:41:24,310 --> 00:41:26,655
they have balled out for sure.
928
00:41:27,655 --> 00:41:30,206
They bought this extremely
929
00:41:30,241 --> 00:41:32,448
lavish Wyoming ranch
930
00:41:32,482 --> 00:41:35,931
that they host their
family on a lot,
931
00:41:35,965 --> 00:41:38,482
and it's very
glamorous looking.
932
00:41:39,827 --> 00:41:43,137
Mark has also used his wealth
933
00:41:43,172 --> 00:41:46,034
to buy a lot of luxury cars.
934
00:41:46,068 --> 00:41:48,551
One of them broke
the land speed record.
935
00:41:51,275 --> 00:41:54,034
The Stidhams flaunted that
they were becoming wealthy
936
00:41:54,068 --> 00:41:55,862
because that is kind of
937
00:41:55,896 --> 00:41:58,793
part of the company model,
right?
938
00:41:58,827 --> 00:42:01,758
Like, you want
to show how successful
939
00:42:01,793 --> 00:42:04,000
you're being because
940
00:42:04,034 --> 00:42:06,827
that will inspire other
people to try it as well.
941
00:42:06,862 --> 00:42:08,793
We are in...
Gucci, shopping.
942
00:42:08,827 --> 00:42:11,206
Look at these girls
and look how cute.
943
00:42:11,241 --> 00:42:12,448
This is what we do.
944
00:42:12,482 --> 00:42:15,137
DeAnne was what
these women thought
945
00:42:15,172 --> 00:42:17,862
they could become if they
just had enough money.
946
00:42:22,689 --> 00:42:25,655
The millionaire mindset
or a thought of
947
00:42:26,068 --> 00:42:28,344
how can I become
948
00:42:29,517 --> 00:42:31,793
and strive
with the opportunities
949
00:42:31,827 --> 00:42:33,620
that are right
in front of me.
950
00:42:33,655 --> 00:42:35,724
Family is very important
to the Stidhams,
951
00:42:35,758 --> 00:42:38,551
so DeAnne hired basically
all of her children
952
00:42:38,586 --> 00:42:40,448
in one capacity or another.
953
00:42:40,482 --> 00:42:43,620
We want to introduce
you to our family,
954
00:42:43,655 --> 00:42:45,344
which also happens to be
955
00:42:45,379 --> 00:42:47,965
a core part
of the home office team.
956
00:42:50,379 --> 00:42:51,793
Mark and I thought about
957
00:42:51,827 --> 00:42:53,172
the people that we wanted most
958
00:42:53,206 --> 00:42:54,655
to be involved were our kids.
959
00:42:54,689 --> 00:42:56,000
We knew they could help us.
960
00:42:56,034 --> 00:42:58,206
I remember
my parents just saying,
961
00:42:58,241 --> 00:42:59,586
"We want to present
the opportunity
962
00:42:59,620 --> 00:43:01,689
to our kids first."
963
00:43:01,724 --> 00:43:03,758
They wanted us to be
a part of something that
964
00:43:04,310 --> 00:43:05,379
they were seeing success
965
00:43:05,413 --> 00:43:07,206
and they didn't
want it for themselves.
966
00:43:07,241 --> 00:43:10,862
LuLaRoe really became
a very incestuous
967
00:43:10,896 --> 00:43:14,000
when it came to how
they promoted people
968
00:43:14,034 --> 00:43:16,275
and who was
running the company.
969
00:43:16,310 --> 00:43:17,965
And I mean, the Stidhams
970
00:43:18,000 --> 00:43:20,241
decided that they
were going to employ as,
971
00:43:20,275 --> 00:43:23,034
I guess, as many family
members as they could.
972
00:43:23,068 --> 00:43:24,758
And in my opinion,
973
00:43:24,793 --> 00:43:28,068
it was also a way of them
controlling everything.
974
00:43:28,103 --> 00:43:31,862
Because their family would
be totally loyal to them
975
00:43:31,896 --> 00:43:35,241
and would do
what was necessary,
976
00:43:35,275 --> 00:43:37,034
in order to keep
the business going,
977
00:43:37,068 --> 00:43:40,344
according to the dictates
of its founders.
978
00:43:40,379 --> 00:43:42,551
So as the business was
very small in the beginning,
979
00:43:42,586 --> 00:43:45,103
my wife said, "I'd like
to have our kids involved."
980
00:43:45,137 --> 00:43:46,620
They all had
different skill sets
981
00:43:46,655 --> 00:43:49,241
and they were
the first executive team.
982
00:43:49,275 --> 00:43:52,896
I think the values
of MLMs align
983
00:43:52,931 --> 00:43:55,275
perfectly with
984
00:43:55,310 --> 00:43:57,379
the way we think
about money in America
985
00:43:57,413 --> 00:43:59,655
or the way we preach
about money in America.
986
00:43:59,689 --> 00:44:01,448
Big things are happening.
987
00:44:01,482 --> 00:44:02,758
They will continue to happen
988
00:44:02,793 --> 00:44:04,827
by those that
are part of this company.
989
00:44:07,344 --> 00:44:09,172
MLMs probably
wouldn't exist without
990
00:44:09,206 --> 00:44:11,931
the prosperity gospel,
and what it
991
00:44:12,689 --> 00:44:14,965
espouses is that Mormonism
992
00:44:15,000 --> 00:44:17,103
in particular, being blessed
993
00:44:17,137 --> 00:44:19,620
with money is like literally
being blessed by God,
994
00:44:19,655 --> 00:44:21,724
like God favors you
995
00:44:21,758 --> 00:44:23,862
if you are wealthy.
996
00:44:23,896 --> 00:44:26,931
You want to know, if you're
good to your fellow man,
997
00:44:26,965 --> 00:44:29,310
then...
then look around and see...
998
00:44:30,862 --> 00:44:32,517
check your bank account.
999
00:44:32,551 --> 00:44:34,344
If you have spent
your entire life
1000
00:44:35,310 --> 00:44:37,275
hearing the prosperity gospel
1001
00:44:37,310 --> 00:44:39,172
and hearing that you
can pull yourself
1002
00:44:39,206 --> 00:44:40,413
up by your bootstraps,
1003
00:44:40,448 --> 00:44:42,517
then when someone
comes along and says,
1004
00:44:42,551 --> 00:44:44,068
"Here, actually,
you can do it,
1005
00:44:44,103 --> 00:44:46,482
and you don't have to go
have any student debt."
1006
00:44:46,517 --> 00:44:48,689
You know, and you can
be the boss.
1007
00:44:48,724 --> 00:44:50,965
Then we're all kind
of primed for it
1008
00:44:51,000 --> 00:44:53,275
from birth here
in the United States.
1009
00:44:53,310 --> 00:44:54,793
Where there's a will,
there's a way.
1010
00:44:54,827 --> 00:44:56,655
And when you are ready
and you are determined,
1011
00:44:56,689 --> 00:44:58,000
you're gonna do
whatever it takes.
1012
00:44:58,034 --> 00:45:01,517
Remember that I will persist
until I succeed.
1013
00:45:01,551 --> 00:45:03,896
I wasn't even a year in
and I was attending almost
1014
00:45:03,931 --> 00:45:06,586
every training that I could
either fly or drive to.
1015
00:45:06,620 --> 00:45:09,965
By getting here, you prove
to yourself
1016
00:45:10,000 --> 00:45:12,068
that this was where you
needed to be
1017
00:45:12,103 --> 00:45:14,655
at the most important time
of your business.
1018
00:45:18,413 --> 00:45:19,896
They convinced me
1019
00:45:19,931 --> 00:45:21,137
to... to buy more,
1020
00:45:21,931 --> 00:45:23,310
buy more, sell more.
1021
00:45:23,344 --> 00:45:25,379
The bigger your business is,
the more you're gonna sell
1022
00:45:25,413 --> 00:45:26,758
because more people
will come to you
1023
00:45:26,793 --> 00:45:28,793
because you have more stuff
in your pictures,
1024
00:45:28,827 --> 00:45:32,344
and, you know, they
encourage that.
1025
00:45:32,379 --> 00:45:34,000
What they, LuLaRoe, would tell
you to do,
1026
00:45:34,034 --> 00:45:35,241
and especially the leaders,
1027
00:45:35,275 --> 00:45:37,620
is to put the money back in
1028
00:45:37,655 --> 00:45:39,068
to buy more inventory
1029
00:45:39,103 --> 00:45:41,068
and to grow your inventory.
1030
00:45:41,103 --> 00:45:42,620
So that's exactly what I did.
1031
00:45:42,655 --> 00:45:45,034
As much as I could,
1032
00:45:45,068 --> 00:45:48,862
um, use to buy more clothing
and add more styles,
1033
00:45:48,896 --> 00:45:50,172
and sizes and colors,
1034
00:45:50,206 --> 00:45:52,310
I would, I would put it
all back in.
1035
00:45:52,344 --> 00:45:55,000
I had somebody
underneath of me who, um...
1036
00:45:56,862 --> 00:45:58,724
sold $12,000 in one month.
1037
00:45:59,758 --> 00:46:01,379
And then she said to me,
1038
00:46:01,413 --> 00:46:02,965
"But I spent $12,000."
1039
00:46:03,793 --> 00:46:05,275
And I said to her,
1040
00:46:05,310 --> 00:46:07,379
"Well, you had to spend
money to make money."
1041
00:46:07,413 --> 00:46:10,103
"Order more inventory
and you'll do better."
1042
00:46:10,137 --> 00:46:11,655
It was just kind
of always a blanket.
1043
00:46:12,655 --> 00:46:14,137
What can I do to make
my business better?
1044
00:46:14,172 --> 00:46:16,655
Like, if you stood in line
to talk to DeAnne
1045
00:46:18,000 --> 00:46:19,758
and she would...
like, her first question,
1046
00:46:19,793 --> 00:46:21,413
probably back to you
probably would have been,
1047
00:46:21,448 --> 00:46:23,379
"Well, how much inventory
have you ordered this month?"
1048
00:46:25,310 --> 00:46:27,413
Remember, you ought to
be placing orders
1049
00:46:27,448 --> 00:46:29,896
every single day, do not wait
1050
00:46:29,931 --> 00:46:32,275
for things to be restocked.
1051
00:46:32,310 --> 00:46:34,896
You order what is available
to you every day.
1052
00:46:34,931 --> 00:46:36,827
Every dollar that we made,
1053
00:46:36,862 --> 00:46:40,413
they would tell us to reinvest
it back into more clothes.
1054
00:46:40,448 --> 00:46:42,586
Order consistently
to replenish
1055
00:46:42,620 --> 00:46:43,793
the sales that you're having.
1056
00:46:43,827 --> 00:46:45,931
Always felt more pressure
to buy more merchandise.
1057
00:46:45,965 --> 00:46:47,793
They always told us,
1058
00:46:47,827 --> 00:46:49,758
"The more you have,
the more you sell."
1059
00:46:49,793 --> 00:46:51,965
The more you buy,
the more you sell.
1060
00:46:52,000 --> 00:46:53,517
Like, it's not ethical.
1061
00:46:53,551 --> 00:46:54,758
Look at your inventory,
1062
00:46:54,793 --> 00:46:56,068
analyze what you're selling,
1063
00:46:56,103 --> 00:46:59,517
analyze what season is coming,
what you intend to sell
1064
00:46:59,551 --> 00:47:01,448
and order consistently
1065
00:47:01,482 --> 00:47:03,275
to sell consistently
1066
00:47:03,310 --> 00:47:04,517
so that your business
1067
00:47:04,551 --> 00:47:06,172
will consistently grow.
1068
00:47:06,206 --> 00:47:09,517
They're making money off
every single box you order.
1069
00:47:09,551 --> 00:47:11,689
That's why they're telling you
to order more boxes.
1070
00:47:12,551 --> 00:47:13,655
And you know what?
1071
00:47:13,689 --> 00:47:16,103
Maybe that was part
of their plan for sending you,
1072
00:47:16,137 --> 00:47:20,137
you know, a box full of half
of it is unsellable crap
1073
00:47:20,172 --> 00:47:23,034
because they know
they're gonna just tell you,
1074
00:47:23,068 --> 00:47:25,965
"Oh, you couldn't sell
half of it, order more."
1075
00:47:26,000 --> 00:47:27,896
So size medium Julia.
1076
00:47:27,931 --> 00:47:29,862
You can layer it, you can
put a Lindsay over it,
1077
00:47:29,896 --> 00:47:31,034
you can put a Shirley over it,
1078
00:47:31,068 --> 00:47:32,448
you can put a Joy over it.
1079
00:47:32,482 --> 00:47:35,551
I was just consumed
and obsessed with selling,
1080
00:47:35,586 --> 00:47:38,517
that was for sure. I just got
the endorphins as soon as
I had a sale.
1081
00:47:38,551 --> 00:47:41,827
Heart pink and a gold
and it's kind of like
an Aztec look to it.
1082
00:47:41,862 --> 00:47:44,379
So you have these pretty
triangles.
1083
00:47:44,413 --> 00:47:46,965
Here's my sales for the day.
I got to beat it tomorrow,
1084
00:47:47,000 --> 00:47:50,448
and I was just competing,
I guess, with myself and just,
1085
00:47:50,482 --> 00:47:53,793
"Hey, you know, I sold
1,000 today.
Let's do 1,500 tomorrow."
1086
00:47:53,827 --> 00:47:57,586
You have black, would be
super cute wearing it
with black leggings
1087
00:47:57,620 --> 00:47:59,137
and wearing this as a tunic.
1088
00:47:59,172 --> 00:48:01,862
I wanted to hit those top
rankings, you know,
1089
00:48:01,896 --> 00:48:03,344
to show that I was a success.
1090
00:48:04,241 --> 00:48:05,275
Super pretty.
1091
00:48:05,310 --> 00:48:07,034
Someone can just rock
this dress.
1092
00:48:07,068 --> 00:48:08,448
They train you to think
this way.
1093
00:48:09,413 --> 00:48:10,413
They're so good at it.
1094
00:48:11,034 --> 00:48:12,793
Every single week.
1095
00:48:12,827 --> 00:48:15,103
You know, with the webinar
and all of the trainings,
1096
00:48:15,137 --> 00:48:18,068
and they're encouraging,
you know, go to the trainings.
1097
00:48:18,103 --> 00:48:19,517
This is where it's at.
1098
00:48:19,551 --> 00:48:22,068
This is where the excitement
is created,
1099
00:48:22,103 --> 00:48:23,517
all of us coming together
1100
00:48:23,551 --> 00:48:26,862
and creating bigger,
better businesses together.
1101
00:48:26,896 --> 00:48:28,551
It just went from like,
1102
00:48:28,586 --> 00:48:29,931
nice and calm
1103
00:48:29,965 --> 00:48:32,413
to very much high-paced job
1104
00:48:32,448 --> 00:48:34,344
that I had to keep up in.
1105
00:48:34,379 --> 00:48:36,206
'Cause if you don't keep up,
you fail.
1106
00:48:36,241 --> 00:48:39,103
263, large royal blue.
1107
00:48:39,137 --> 00:48:42,413
1483, small black lace.
Polka dots.
1108
00:48:42,448 --> 00:48:44,275
Like 16-hour days.
1109
00:48:44,310 --> 00:48:46,931
I would wake up and I had
all these orders
1110
00:48:46,965 --> 00:48:48,793
that I saw immediately,
as soon as I got up,
1111
00:48:48,827 --> 00:48:51,068
before I went to the bathroom,
I would go pull orders.
1112
00:48:51,103 --> 00:48:54,034
We were like 24/7,
all the time.
1113
00:48:54,068 --> 00:48:55,689
What's the next thing
we can do?
1114
00:48:55,724 --> 00:48:58,000
I never felt like I could
take a break.
1115
00:48:58,034 --> 00:48:59,000
I just had to keep going.
1116
00:49:03,862 --> 00:49:06,793
Day one, working
for LuLaRoe was...
1117
00:49:06,827 --> 00:49:08,965
I would say, hit
the ground running.
1118
00:49:09,000 --> 00:49:10,620
As a professional designer,
1119
00:49:10,655 --> 00:49:13,517
I understand that I'm not
designing for myself,
1120
00:49:13,551 --> 00:49:15,068
I'm designing for the company,
1121
00:49:15,103 --> 00:49:16,758
and what they wanted was...
1122
00:49:17,448 --> 00:49:20,689
loud, busy, eye-catching.
1123
00:49:20,724 --> 00:49:23,620
Our main direction was just
make it pop.
1124
00:49:29,965 --> 00:49:32,551
When you're working
in production, there's always
this balance
1125
00:49:32,586 --> 00:49:35,482
of quality and quantity,
1126
00:49:35,517 --> 00:49:36,931
and with LuLaRoe,
it was like...
1127
00:49:39,137 --> 00:49:41,068
So we were given the task
1128
00:49:41,103 --> 00:49:43,655
by, Patrick, the head
of design and production,
1129
00:49:43,689 --> 00:49:45,310
to design
1130
00:49:45,344 --> 00:49:46,724
a thousand prints,
1131
00:49:46,758 --> 00:49:48,586
in one day between
1132
00:49:49,310 --> 00:49:51,827
me and three other designers.
1133
00:49:51,862 --> 00:49:54,586
It would be open
and existing print,
1134
00:49:55,379 --> 00:49:57,655
change of color, save it.
1135
00:49:57,689 --> 00:50:00,137
Put stripes over it, save it.
1136
00:50:00,172 --> 00:50:02,827
Put the stripes
in the background, save it.
1137
00:50:02,862 --> 00:50:04,000
Open another pattern,
1138
00:50:05,034 --> 00:50:06,620
put it over
the existing pattern
1139
00:50:06,655 --> 00:50:10,000
to make this unholy mash up
of two patterns.
1140
00:50:10,758 --> 00:50:11,965
You know, does it look good?
1141
00:50:12,482 --> 00:50:14,827
No. Save it.
1142
00:50:14,862 --> 00:50:17,758
It was a stressful
environment.
1143
00:50:17,793 --> 00:50:20,482
By the end of the day,
Patrick would have
a thousand patterns
1144
00:50:20,517 --> 00:50:25,068
to choose from,
and how many actually
made it to production,
1145
00:50:25,586 --> 00:50:26,689
I have no idea.
1146
00:50:28,586 --> 00:50:30,000
The evidence.
1147
00:50:32,931 --> 00:50:34,620
Oh, boy.
1148
00:50:34,655 --> 00:50:36,137
They stopped producing
1149
00:50:36,172 --> 00:50:39,034
the inventory
that I joined for.
1150
00:50:39,068 --> 00:50:42,275
I don't want print
overlay over print overlay.
1151
00:50:42,310 --> 00:50:43,827
The yuck colors,
1152
00:50:43,862 --> 00:50:48,137
the oranges, the weird shades
of mustard, stripes,
1153
00:50:48,172 --> 00:50:50,344
ugly flowers.
1154
00:50:50,379 --> 00:50:52,896
A jaguar, a bear.
1155
00:50:52,931 --> 00:50:55,931
None of them appearing
from the crotch.
1156
00:50:55,965 --> 00:50:57,000
So, that's good.
1157
00:50:59,310 --> 00:51:00,793
Uh, lot of shapes.
1158
00:51:00,827 --> 00:51:03,482
A pattern layered on top
of a pattern.
1159
00:51:05,689 --> 00:51:07,551
God! There's just so many
of them.
1160
00:51:07,586 --> 00:51:08,896
Here she is.
1161
00:51:08,931 --> 00:51:11,137
We're like, "Okay."
1162
00:51:12,724 --> 00:51:14,862
There were some
questionable prints.
1163
00:51:14,896 --> 00:51:17,827
You know, they put the...
the designer, Patrick.
1164
00:51:17,862 --> 00:51:20,344
They put DeAnne, Mark
on a pair of leggings,
1165
00:51:20,379 --> 00:51:22,655
like we had actual clothes
with their faces on it.
1166
00:51:23,517 --> 00:51:25,689
Uh, it was just strange.
1167
00:51:28,413 --> 00:51:31,068
This one, I designed
the ghost.
1168
00:51:31,862 --> 00:51:34,206
Owl eyes, peacock feathers,
1169
00:51:34,724 --> 00:51:36,379
tribal, ethnic.
1170
00:51:36,413 --> 00:51:37,482
I don't know.
1171
00:51:37,517 --> 00:51:39,137
We get the boxes.
We open it up.
1172
00:51:39,862 --> 00:51:40,862
And it was like,
1173
00:51:42,689 --> 00:51:44,310
"What the hell is this?"
1174
00:51:50,620 --> 00:51:52,862
All of the color vomit
1175
00:51:52,896 --> 00:51:54,827
you could put on fabric
1176
00:51:54,862 --> 00:51:57,241
encapsulated in these
brown boxes.
1177
00:51:57,758 --> 00:51:59,724
We were horrified.
1178
00:51:59,758 --> 00:52:02,206
No one in the fucking world
1179
00:52:02,241 --> 00:52:03,896
wants to wear leggings
1180
00:52:03,931 --> 00:52:05,586
that feature a bee
1181
00:52:05,620 --> 00:52:07,793
crawling up your cooch.
1182
00:52:09,275 --> 00:52:12,517
Oh, my God!
That bee is gonna sting
your big pink pearl.
1183
00:52:18,793 --> 00:52:19,896
No.
1184
00:52:25,137 --> 00:52:27,379
Blake is my 22-year-old son.
1185
00:52:28,758 --> 00:52:30,724
And he signed up
1186
00:52:30,758 --> 00:52:33,482
to sell LuLaRoe
under me and...
1187
00:52:35,241 --> 00:52:36,896
I wish I could have talked him
out of it.
1188
00:52:36,931 --> 00:52:37,931
His onboarding package
1189
00:52:37,965 --> 00:52:40,793
was horrendous.
1190
00:52:41,655 --> 00:52:43,275
The worst I'd ever seen.
1191
00:52:43,310 --> 00:52:45,586
Okay, any other...
anything else we can show?
1192
00:52:45,620 --> 00:52:47,448
We have just so much,
1193
00:52:47,482 --> 00:52:50,620
- so much.
- Here's your number...
number 17.
1194
00:52:50,655 --> 00:52:52,620
And so this is
number 30 right here.
1195
00:52:52,655 --> 00:52:54,620
It's pretty green one.
1196
00:52:54,655 --> 00:52:56,862
I just remember trying
to pattern mix
1197
00:52:56,896 --> 00:52:58,793
and put this with like
a striped shirt
1198
00:52:58,827 --> 00:53:02,620
and just thinking,
"This is the ugliest
thing I've ever seen,
1199
00:53:02,655 --> 00:53:03,931
but I've gotta sell it."
1200
00:53:03,965 --> 00:53:05,000
I think it's,
1201
00:53:05,689 --> 00:53:07,206
I think it's gorgeous.
1202
00:53:07,241 --> 00:53:09,172
And this one, which is going
to be the gray sleeves
1203
00:53:09,206 --> 00:53:11,551
with a really pretty
dark blue background
1204
00:53:11,586 --> 00:53:13,206
with pinks, purples, corals.
1205
00:53:13,241 --> 00:53:16,034
When I saw that box,
I actually called home office
1206
00:53:16,068 --> 00:53:17,620
and said,
1207
00:53:17,655 --> 00:53:20,448
"Do you understand what you
just sent my recruit"?
1208
00:53:20,482 --> 00:53:22,448
I wasn't trying to make
it my son. I'm like,
1209
00:53:22,482 --> 00:53:24,517
"Do you understand
his onboarding package?
1210
00:53:24,551 --> 00:53:27,827
Like, I've been in here
for three years.
I couldn't sell that."
1211
00:53:27,862 --> 00:53:31,275
Gray with... tigers.
1212
00:53:31,310 --> 00:53:32,724
Like, with black tigers
on them.
1213
00:53:32,758 --> 00:53:34,827
Number 1404.
This is an extra small.
1214
00:53:34,862 --> 00:53:36,344
I always remember her saying,
1215
00:53:36,379 --> 00:53:38,344
"This isn't good stuff.
We've gotta get it returned."
1216
00:53:38,379 --> 00:53:40,517
I have this one which is
so gorgeous black background,
1217
00:53:40,551 --> 00:53:42,206
there's really
gorgeous flowers
1218
00:53:42,241 --> 00:53:43,724
on there, golden flowers.
1219
00:53:43,758 --> 00:53:45,448
And I just remember
thinking,
"I've got to do it.
1220
00:53:45,482 --> 00:53:47,310
I've gotta push it.
I can do this."
1221
00:53:47,344 --> 00:53:49,172
And then, I remember
my first live,
1222
00:53:49,655 --> 00:53:50,758
I sold a pair,
1223
00:53:50,793 --> 00:53:52,758
and I've sold my very
first shirt,
1224
00:53:52,793 --> 00:53:54,310
and I remember just
looking to her
1225
00:53:54,344 --> 00:53:56,793
and being like,
"Yes, I did it,
I can do this."
1226
00:53:56,827 --> 00:53:59,379
And then I'm pretty sure
I sold one other piece
that live.
1227
00:53:59,413 --> 00:54:00,689
And then from there,
I would do lives
1228
00:54:00,724 --> 00:54:02,275
and not sell anything.
1229
00:54:02,310 --> 00:54:04,034
And then from there, about
six or eight months later,
1230
00:54:04,068 --> 00:54:06,241
I just kind of tapered off
and they went into a box
1231
00:54:06,275 --> 00:54:07,275
and I never sold them again.
1232
00:54:08,448 --> 00:54:10,965
You can't go overnight,
1233
00:54:11,896 --> 00:54:13,241
you know, making
1234
00:54:13,275 --> 00:54:16,758
clothing for a few
thousand people,
1235
00:54:17,310 --> 00:54:18,931
to making boxes
1236
00:54:18,965 --> 00:54:21,103
full of clothing
for 80,000 people.
1237
00:54:22,034 --> 00:54:23,758
You have to cut
corners somewhere.
1238
00:54:32,862 --> 00:54:34,586
It was madness over here.
1239
00:54:34,620 --> 00:54:37,620
They ship, receive
everything here.
1240
00:54:37,655 --> 00:54:39,724
That's where they would park
right there, all the Mercedes,
1241
00:54:39,758 --> 00:54:40,965
all their flashy cars.
1242
00:54:41,896 --> 00:54:43,413
I was working at LuLaRoe
1243
00:54:43,448 --> 00:54:46,000
from March of 2016
1244
00:54:46,034 --> 00:54:48,862
to January of 2017.
1245
00:54:48,896 --> 00:54:51,517
For what amount
we were gonna
do on a day, I was like
1246
00:54:51,551 --> 00:54:54,241
15 million, 12 million
in a day.
1247
00:54:54,275 --> 00:54:56,172
Okay, walking,
walking, walking.
1248
00:54:56,206 --> 00:54:57,793
This is what it looks like.
1249
00:54:57,827 --> 00:54:59,586
Leggings, leggings
and leggings.
1250
00:54:59,620 --> 00:55:00,965
More leggings.
1251
00:55:01,000 --> 00:55:02,448
It's like, get busy.
1252
00:55:02,482 --> 00:55:04,310
Everybody, start selling.
1253
00:55:04,344 --> 00:55:06,482
We can go see where they
have their moldy
clothes at.
1254
00:55:10,827 --> 00:55:12,793
The warehouse was full.
1255
00:55:12,827 --> 00:55:14,586
It was packed to the brim.
1256
00:55:14,620 --> 00:55:18,517
And somebody decided to put...
start putting clothes outside.
1257
00:55:18,551 --> 00:55:20,724
One night, like it started
to drizzle,
1258
00:55:20,758 --> 00:55:22,793
and the next day, sunny.
1259
00:55:22,827 --> 00:55:24,620
And then as time went on,
1260
00:55:24,655 --> 00:55:28,000
nobody really noticed
like the molding yet.
1261
00:55:28,034 --> 00:55:31,793
And yeah, starting to get into
the... to get shipped out.
1262
00:55:34,965 --> 00:55:36,103
Thousands.
1263
00:55:38,206 --> 00:55:39,517
Yeah, it's a lot of clothes.
1264
00:55:42,724 --> 00:55:47,413
I'm sorry.
Y'all just taking on the tour
of the LuLaRoe, uh...
1265
00:55:52,137 --> 00:55:53,689
All right,
we're taking off, man.
1266
00:55:57,344 --> 00:55:58,620
Why is he so angry?
1267
00:56:03,724 --> 00:56:05,758
When people describe
1268
00:56:05,793 --> 00:56:08,862
MLMs to you, they'll draw you
a pyramid,
1269
00:56:08,896 --> 00:56:11,206
and at the bottom
of the pyramid,
1270
00:56:11,241 --> 00:56:13,068
like the visible base,
1271
00:56:13,103 --> 00:56:15,586
um, you see just more
retailers, right?
1272
00:56:15,620 --> 00:56:17,379
Like that's a line
of retailers.
1273
00:56:17,413 --> 00:56:20,000
But I think there's
an invisible face
1274
00:56:20,034 --> 00:56:22,758
that gets left out of all
of those graphics,
1275
00:56:22,793 --> 00:56:24,827
and that's made up
of all the people
1276
00:56:24,862 --> 00:56:26,482
who are making the products
1277
00:56:26,517 --> 00:56:28,137
that all the retailers
are selling.
1278
00:56:43,034 --> 00:56:44,655
The people
at the very bottom
of the LuLaRoe
1279
00:56:44,689 --> 00:56:47,586
pyramid are not white
Christian stay-at-home moms.
1280
00:56:47,620 --> 00:56:49,827
Um, they're the people
making the leggings.
1281
00:57:21,172 --> 00:57:22,965
And let me show you
what I got,
1282
00:57:23,000 --> 00:57:24,344
because it's a piece of crap.
1283
00:57:24,379 --> 00:57:26,068
She's fighting mad.
1284
00:57:26,103 --> 00:57:28,862
She is just one of thousands
of women complaining
1285
00:57:28,896 --> 00:57:30,965
about the super soft leggings
they purchased,
1286
00:57:31,000 --> 00:57:33,379
only to discover
they have holes.
1287
00:57:33,413 --> 00:57:34,862
They're ripping, um, they're
1288
00:57:34,896 --> 00:57:36,103
wearing them for a few hours,
1289
00:57:36,137 --> 00:57:37,965
they're wearing them
for a few minutes
and finding holes
1290
00:57:38,000 --> 00:57:39,827
and large, substantial tears.
1291
00:57:39,862 --> 00:57:42,172
Christina Hinks
used to sell the leggings.
1292
00:57:42,206 --> 00:57:45,551
She showed me a pair
that an angry customer
returned to her.
1293
00:57:48,448 --> 00:57:50,482
I remember like my third,
1294
00:57:50,517 --> 00:57:52,000
third or fourth order,
1295
00:57:52,034 --> 00:57:54,482
getting the ever-coveted black.
1296
00:57:54,517 --> 00:57:56,413
Solid black leggings.
1297
00:57:56,448 --> 00:57:58,517
And I was like, "Well, shit,
1298
00:57:58,551 --> 00:58:00,137
I'm gonna keep
one of these for me,"
you know.
1299
00:58:00,172 --> 00:58:01,689
The day that I wore them,
1300
00:58:01,724 --> 00:58:02,931
I fell asleep on my couch.
1301
00:58:04,034 --> 00:58:06,586
I was woken up a few hours
later by the baby crying,
1302
00:58:06,620 --> 00:58:08,931
and I got up
and my husband's cackling.
1303
00:58:09,482 --> 00:58:10,482
Cackling.
1304
00:58:11,068 --> 00:58:12,275
"What's funny?"
1305
00:58:12,310 --> 00:58:15,068
He's like,
"Christina, your ass
looks like Swiss cheese."
1306
00:58:15,103 --> 00:58:16,620
Went into the bathroom,
took my pants off,
1307
00:58:16,655 --> 00:58:18,620
and you could put
your whole hand
1308
00:58:18,655 --> 00:58:21,724
through the holes
in my left butt cheek.
1309
00:58:21,758 --> 00:58:23,448
And I said, "Okay,
it must be a fluke."
1310
00:58:23,482 --> 00:58:24,724
So, I pulled the second
pair out
1311
00:58:25,517 --> 00:58:27,551
and I put them on.
Same thing.
1312
00:58:28,310 --> 00:58:29,413
I was pissed.
1313
00:58:29,448 --> 00:58:30,551
That's when I started digging.
1314
00:58:30,586 --> 00:58:32,586
That's when I started
reaching out to people.
1315
00:58:33,310 --> 00:58:35,551
MommyGyver was a blog
1316
00:58:35,586 --> 00:58:39,103
that I created to sort
of empower women
1317
00:58:39,137 --> 00:58:40,310
to do their own things,
1318
00:58:42,379 --> 00:58:43,724
like MacGyver,
1319
00:58:43,758 --> 00:58:45,793
who could turn anything
into anything.
1320
00:58:53,172 --> 00:58:54,275
So I had started
1321
00:58:54,310 --> 00:58:56,344
writing MommyGyver
around, um,
1322
00:58:56,379 --> 00:58:57,586
May and June
1323
00:58:57,620 --> 00:58:59,965
of the... of 2016-ish.
1324
00:59:00,000 --> 00:59:04,034
And I really started
writing about LuLaRoe.
1325
00:59:04,068 --> 00:59:06,655
I think the first post
I made was in December.
1326
00:59:06,689 --> 00:59:07,862
When I first started writing,
1327
00:59:07,896 --> 00:59:09,379
nobody wanted to cover it.
1328
00:59:09,413 --> 00:59:11,103
It wasn't a big enough
dumpster fire
1329
00:59:11,137 --> 00:59:12,586
for them to see the fire
1330
00:59:12,620 --> 00:59:14,206
from way high up.
1331
00:59:14,241 --> 00:59:16,000
And I felt obligated.
1332
00:59:16,034 --> 00:59:18,689
I felt like I had
to say something
1333
00:59:18,724 --> 00:59:20,000
because if I didn't,
who would?
1334
00:59:22,103 --> 00:59:24,862
All of these, these women
were sending me messages.
1335
00:59:24,896 --> 00:59:26,310
This particular consultant
1336
00:59:26,344 --> 00:59:28,034
was baited to onboard
with the understanding
1337
00:59:28,068 --> 00:59:30,965
that it would only take
her 20 hours a week
to make full-time pay.
1338
00:59:31,000 --> 00:59:32,448
She states that, um,
1339
00:59:32,482 --> 00:59:34,344
she learned very quickly
it's not a part-time job,
1340
00:59:34,379 --> 00:59:36,517
and even exceeded
full-time hours,
1341
00:59:36,551 --> 00:59:38,275
as was my experience.
1342
00:59:38,310 --> 00:59:39,793
As I started digging through
1343
00:59:39,827 --> 00:59:41,965
and as I started going
higher up and higher up
1344
00:59:42,000 --> 00:59:44,034
and into their close circles,
1345
00:59:44,068 --> 00:59:46,689
I was finding
leaders telling people
1346
00:59:46,724 --> 00:59:49,310
how to get other women
to buy in.
1347
00:59:49,344 --> 00:59:54,000
Know most people don't have
$5,000, $10,000
at their disposal,
1348
00:59:54,034 --> 00:59:55,344
but that's okay.
1349
00:59:55,379 --> 00:59:58,586
They can take that
credit card with $5,000
or $10,000 maximum
1350
00:59:58,620 --> 00:59:59,862
and they can max it out.
1351
00:59:59,896 --> 01:00:02,689
My sponsor initially had
suggested to me maybe
1352
01:00:02,724 --> 01:00:07,172
that I try, um, crowd funding.
1353
01:00:07,206 --> 01:00:11,965
In the end, to come up
with a last little bit, um,
1354
01:00:12,000 --> 01:00:14,103
we ended up
not paying some bills.
1355
01:00:14,137 --> 01:00:16,034
At one point, there was
a document given to me
1356
01:00:16,068 --> 01:00:19,517
where it was created
by a top consultant,
1357
01:00:19,551 --> 01:00:22,103
and it was how to come up
with the money.
1358
01:00:22,137 --> 01:00:24,379
Um, ask you friends
and family for a loan.
1359
01:00:24,413 --> 01:00:26,689
Borrow from your
children's college fund.
1360
01:00:26,724 --> 01:00:28,448
You can get a loan.
You can get...
1361
01:00:28,482 --> 01:00:32,620
Um, use credit cards,
you can use, um,
money from family.
1362
01:00:32,655 --> 01:00:35,172
You can sell stuff
that you already own.
1363
01:00:35,206 --> 01:00:38,724
Um, so there's lots of ways
that you can raise that money.
1364
01:00:38,758 --> 01:00:42,379
I started hearing that women
were... were, following me
1365
01:00:42,413 --> 01:00:45,862
and they were waiting
for the next article
to come out.
1366
01:00:45,896 --> 01:00:48,862
As I started getting
more popular in my blog,
1367
01:00:48,896 --> 01:00:49,965
I was getting death threats.
1368
01:00:50,000 --> 01:00:51,310
People were showing
up on my doorstep.
1369
01:00:51,344 --> 01:00:52,758
I was getting hate mail.
1370
01:00:52,793 --> 01:00:54,793
I was not expecting
1371
01:00:54,827 --> 01:00:58,344
MommyGyver to become
as famous/infamous as it was.
1372
01:01:01,137 --> 01:01:03,551
So are you guys
blocking the trolls?
1373
01:01:03,586 --> 01:01:04,862
That would be awesome.
1374
01:01:05,413 --> 01:01:06,689
Um, so make sure
1375
01:01:06,724 --> 01:01:09,103
that you do because
it would make me so happy.
1376
01:01:13,965 --> 01:01:17,241
There were retailers
on every corner, you know.
1377
01:01:17,275 --> 01:01:20,034
I mean,
it was really highly doubtful
that we would all succeed.
1378
01:01:22,241 --> 01:01:24,827
My next door neighbor
was a retailer
1379
01:01:24,862 --> 01:01:25,896
in our apartment.
1380
01:01:25,931 --> 01:01:28,068
I was here.
She was here.
1381
01:01:28,103 --> 01:01:31,172
And it was crazy, we all both
had our LuLaRoe rooms.
1382
01:01:32,206 --> 01:01:33,793
Everywhere you turn,
1383
01:01:33,827 --> 01:01:36,275
there was somebody,
I mean, you go to the mall,
1384
01:01:36,310 --> 01:01:38,448
you run into somebody
selling LuLaRoe,
1385
01:01:38,482 --> 01:01:39,896
wearing it
or something like that.
1386
01:01:43,586 --> 01:01:46,068
I made about 60 grand
1387
01:01:46,103 --> 01:01:48,241
in that first,
within that first year.
1388
01:01:48,275 --> 01:01:49,724
And I just took that money
1389
01:01:49,758 --> 01:01:51,206
and just threw
it back in there.
1390
01:01:51,241 --> 01:01:53,103
This dress
right here cost me.
1391
01:01:53,137 --> 01:01:55,724
I paid $30 for this, $30.
1392
01:01:55,758 --> 01:01:57,862
I'm lucky to get
probably $10 for it now.
1393
01:01:58,724 --> 01:02:00,379
And at certain point,
1394
01:02:00,413 --> 01:02:03,793
I was spending more than
I was bringing in.
1395
01:02:03,827 --> 01:02:06,689
I have boxes
in that corner right there,
1396
01:02:06,724 --> 01:02:09,965
and I have these pink bags
full of LuLaRoe.
1397
01:02:10,000 --> 01:02:12,758
This is all left.
This is all what I have left.
1398
01:02:14,137 --> 01:02:16,379
I really had enough inventory.
1399
01:02:16,413 --> 01:02:17,620
I really did,
1400
01:02:17,655 --> 01:02:19,965
but I bought more things.
1401
01:02:20,000 --> 01:02:21,896
That's what gets
you more in trouble.
1402
01:02:21,931 --> 01:02:23,931
I was telling
somebody recently.
1403
01:02:23,965 --> 01:02:25,827
If you wanna... what I paid,
1404
01:02:26,620 --> 01:02:28,758
we're talking
at least 20 grand.
1405
01:02:28,793 --> 01:02:30,862
Wow!
-$20,000 right here.
1406
01:02:30,896 --> 01:02:33,482
Wow.
- 20,000, 25,000 right here.
1407
01:02:36,172 --> 01:02:38,413
Sales just started
to drop like almost
1408
01:02:38,448 --> 01:02:39,620
half each month.
1409
01:02:39,655 --> 01:02:42,965
So, let's say June,
I did 16,000.
1410
01:02:43,000 --> 01:02:44,448
The next month
would have been,
1411
01:02:44,482 --> 01:02:45,896
you know, 12,000,
1412
01:02:45,931 --> 01:02:49,413
then 10,000,
then 8,000, then 4,000.
1413
01:02:49,448 --> 01:02:50,965
And by January 2018
1414
01:02:51,000 --> 01:02:53,793
I only sold
a thousand dollars.
1415
01:02:53,827 --> 01:02:56,068
And I just felt I needed
to have new inventory.
1416
01:02:56,103 --> 01:02:58,103
What I had was not selling.
1417
01:02:58,137 --> 01:03:01,034
I can only create so many
outfits with what I had.
1418
01:03:01,068 --> 01:03:04,068
So I actually took out loans
1419
01:03:04,103 --> 01:03:05,758
to buy more inventory.
1420
01:03:06,724 --> 01:03:07,965
My house was
1421
01:03:08,000 --> 01:03:11,034
more LuLaRoe
than it was honestly house.
1422
01:03:11,068 --> 01:03:13,137
Inventory all over
the front room
1423
01:03:13,172 --> 01:03:15,344
and the sitting room
and the dining room.
1424
01:03:16,068 --> 01:03:17,758
Everywhere.
1425
01:03:17,793 --> 01:03:20,000
There's stuff
that goes on in our brains
1426
01:03:20,034 --> 01:03:22,310
that is totally natural.
1427
01:03:22,344 --> 01:03:25,068
They are defense mechanisms.
They keep us alive.
1428
01:03:25,103 --> 01:03:26,965
We all have this, um,
1429
01:03:27,000 --> 01:03:30,000
cognitive bias
called loss aversion,
1430
01:03:30,034 --> 01:03:32,379
which basically means
1431
01:03:32,413 --> 01:03:34,379
that we feel losses
1432
01:03:34,413 --> 01:03:36,379
a lot more deeply
and more strongly
1433
01:03:36,413 --> 01:03:37,862
than we feel gains.
1434
01:03:37,896 --> 01:03:39,379
There's a lot of tricks
we play on ourselves
1435
01:03:39,413 --> 01:03:41,827
to like, not feel
like a loser.
1436
01:03:41,862 --> 01:03:44,896
There's another thing
called honoring sunk costs,
1437
01:03:44,931 --> 01:03:47,586
and that is throwing
good money after bad.
1438
01:03:47,620 --> 01:03:49,482
So, the more money
you put into your MLM,
1439
01:03:49,517 --> 01:03:51,620
the more you're losing,
the more you're thinking,
1440
01:03:51,655 --> 01:03:53,034
"It's an investment."
1441
01:03:53,068 --> 01:03:55,344
"I know I'm already
$10,000 in debt
1442
01:03:55,379 --> 01:03:56,517
and my husband doesn't know,
1443
01:03:56,551 --> 01:03:58,241
and our garage
is full of leggings,
1444
01:03:58,275 --> 01:04:01,551
and I can't quit now.
1445
01:04:01,586 --> 01:04:04,103
You know, I can't just
walk away
with that kind of debt.
1446
01:04:04,137 --> 01:04:05,310
I have to keep trying."
1447
01:04:05,344 --> 01:04:08,034
With LuLaRoe,
there's no safety net.
1448
01:04:08,068 --> 01:04:10,137
There's nothing
to save you when your,
1449
01:04:10,172 --> 01:04:11,758
when your business goes wrong,
1450
01:04:11,793 --> 01:04:13,620
because you aren't a business.
1451
01:04:13,655 --> 01:04:14,793
You're...
1452
01:04:16,000 --> 01:04:17,896
you're a retailer
1453
01:04:18,655 --> 01:04:19,758
for another company.
1454
01:04:19,793 --> 01:04:21,862
And if they fail,
they'll get protected.
1455
01:04:21,896 --> 01:04:23,000
But you are ass out.
1456
01:04:23,896 --> 01:04:25,793
Oh, my gosh,
there's so many large.
1457
01:04:25,827 --> 01:04:29,620
1446, white with the black.
1458
01:04:29,655 --> 01:04:32,137
I was in a jam.
I couldn't pay
any of my bills.
1459
01:04:32,172 --> 01:04:33,448
We were behind
on the house payment,
1460
01:04:34,137 --> 01:04:35,413
plus we had 11 kids.
1461
01:04:35,448 --> 01:04:38,482
So, it... it was just had
become desperation.
1462
01:04:38,517 --> 01:04:40,724
I pretty much hit rock bottom
and said I can't.
1463
01:04:41,758 --> 01:04:42,931
I went live with my closet
1464
01:04:43,517 --> 01:04:44,896
because I had so much,
1465
01:04:45,310 --> 01:04:46,758
so much,
1466
01:04:46,793 --> 01:04:48,793
and I still hadn't told
my customers yet.
1467
01:04:49,655 --> 01:04:51,827
And I just held up this dress
1468
01:04:51,862 --> 01:04:54,206
and I was like, "All right,
this is a sweater Carly,
1469
01:04:54,241 --> 01:04:56,551
it's super rare,
it's a unicorn."
1470
01:04:56,586 --> 01:04:58,448
Um, and then
I just start crying.
1471
01:04:59,862 --> 01:05:02,310
Once the tears started,
I couldn't get them to stop.
1472
01:05:04,068 --> 01:05:07,448
And I just told them,
you know, "This is it."
1473
01:05:07,482 --> 01:05:09,206
I already knew
I was gonna have to file
1474
01:05:09,241 --> 01:05:11,206
for bankruptcy.
There is no way.
1475
01:05:11,241 --> 01:05:14,034
I knew I owed
so much in taxes.
1476
01:05:15,379 --> 01:05:17,206
This is where I go
to make my monthly
1477
01:05:17,827 --> 01:05:18,827
bankruptcy payment,
1478
01:05:19,310 --> 01:05:21,137
715 basically.
1479
01:05:22,241 --> 01:05:24,034
I'm in a five-year bankruptcy,
1480
01:05:24,068 --> 01:05:26,482
so overall I'll be paying
1481
01:05:26,517 --> 01:05:28,206
a little over $40,000
1482
01:05:28,241 --> 01:05:29,862
with all the fees
and everything.
1483
01:05:29,896 --> 01:05:31,344
The lawyer fees and all.
1484
01:05:33,517 --> 01:05:35,620
I'll be honest
with you,
I thought about suicide
1485
01:05:35,655 --> 01:05:36,827
when all this was happening,
1486
01:05:36,862 --> 01:05:39,448
and just...
just to get out of that
1487
01:05:39,482 --> 01:05:41,310
after hitting rock bottom, so.
1488
01:05:45,137 --> 01:05:46,103
I, um,
1489
01:05:47,172 --> 01:05:49,103
have crazy anxiety now
1490
01:05:49,137 --> 01:05:50,448
that I didn't have before.
1491
01:05:50,482 --> 01:05:52,000
I felt like a failure.
1492
01:05:52,034 --> 01:05:54,000
I put myself in debt,
1493
01:05:54,034 --> 01:05:56,827
and I had no way
to pay it off.
1494
01:05:56,862 --> 01:05:59,103
Still tens of thousands
in debt
1495
01:05:59,137 --> 01:06:01,689
to this day that I still
haven't managed to pay off.
1496
01:06:11,620 --> 01:06:13,896
So you know the story
of Red Riding Hood,
1497
01:06:13,931 --> 01:06:15,310
how she went
through the forest
1498
01:06:15,344 --> 01:06:16,379
to visit her grandmother
1499
01:06:16,413 --> 01:06:19,586
and the wolf had eaten
her grandmother.
1500
01:06:21,034 --> 01:06:23,000
And the whole time
she's like, "Wow.
1501
01:06:24,413 --> 01:06:26,137
Grandma, you're acting
kind of weird.
1502
01:06:26,172 --> 01:06:27,655
Grandma, your nose
is a little different.
1503
01:06:28,724 --> 01:06:30,172
Holy crap, grandma,
you're eating me.
1504
01:06:30,206 --> 01:06:31,724
You're not really grandma,
you're a wolf."
1505
01:06:32,517 --> 01:06:33,862
That's what LuLaRoe was.
1506
01:06:33,896 --> 01:06:35,551
It was innocuous,
1507
01:06:36,000 --> 01:06:37,827
genuine, real,
1508
01:06:37,862 --> 01:06:41,137
love, emotion, comfort.
1509
01:06:41,172 --> 01:06:43,551
"Just kidding.
We're gonna eat you alive."
1510
01:06:44,586 --> 01:06:46,827
What happens to people
in MLMs,
1511
01:06:46,862 --> 01:06:49,379
and I've done interventions
to get people out
1512
01:06:49,413 --> 01:06:51,034
of multi-level marketing
schemes
1513
01:06:51,586 --> 01:06:53,310
is they get hurt,
1514
01:06:53,344 --> 01:06:55,068
and they could be bankrupted,
1515
01:06:55,103 --> 01:06:57,655
their marriage could end,
they become estranged
1516
01:06:57,689 --> 01:06:59,827
from family and old friends.
1517
01:06:59,862 --> 01:07:02,103
People can be devastated.
1518
01:07:02,137 --> 01:07:05,034
I mean, how do you get people
to buy into something
1519
01:07:05,068 --> 01:07:07,413
that is not in their own
best interest?
1520
01:07:07,448 --> 01:07:10,068
And the answer
is you manipulate them
1521
01:07:10,103 --> 01:07:12,965
in a kind of cult-like manner.
1522
01:07:13,000 --> 01:07:15,241
When I decided
it was no longer for me,
1523
01:07:16,241 --> 01:07:18,413
everyone that was above me
1524
01:07:18,448 --> 01:07:19,620
stopped talking to me.
1525
01:07:19,655 --> 01:07:22,586
I didn't want my upline
to be mad that I was leaving
1526
01:07:22,620 --> 01:07:24,896
because I know it would
affect their bonus checks.
1527
01:07:24,931 --> 01:07:27,275
It was hard for me to let go.
1528
01:07:27,310 --> 01:07:30,206
Um, it was hard for me
to admit failure.
1529
01:07:32,068 --> 01:07:34,862
I've talked to ex-MLM sources
1530
01:07:34,896 --> 01:07:37,241
who described
the process of leaving
1531
01:07:37,275 --> 01:07:39,965
as psychological warfare,
1532
01:07:40,000 --> 01:07:43,103
who found that the moment
that they expressed
1533
01:07:43,137 --> 01:07:44,413
that they didn't wanna
be involved
1534
01:07:44,448 --> 01:07:45,862
with this group anymore,
1535
01:07:45,896 --> 01:07:47,896
they were dropped like trash.
1536
01:07:47,931 --> 01:07:49,482
That's the thing
that lets you know
1537
01:07:49,517 --> 01:07:51,586
this is a destructive,
cultish group,
1538
01:07:51,620 --> 01:07:53,620
when leaving comes
1539
01:07:53,655 --> 01:07:56,620
with these major consequences.
1540
01:07:58,275 --> 01:08:00,827
I was never
making any money.
1541
01:08:00,862 --> 01:08:04,482
I stuck it out as long
as I could, and fall of 18,
1542
01:08:04,517 --> 01:08:06,379
that was it.
1543
01:08:06,413 --> 01:08:09,000
I just kind of dropped off
the LuLaRoe world.
1544
01:08:10,413 --> 01:08:11,793
Said, "I don't want
to do this anymore."
1545
01:08:12,965 --> 01:08:14,448
And it's lonely
1546
01:08:14,482 --> 01:08:15,896
when that happens to you,
1547
01:08:15,931 --> 01:08:17,655
because you don't have
anything else in your life
1548
01:08:17,689 --> 01:08:19,103
except for LuLaRoe,
and now you have
1549
01:08:19,137 --> 01:08:21,310
to rebuild it all over again.
1550
01:08:21,344 --> 01:08:24,103
LuLaRoe convinced us
that we were in something,
1551
01:08:24,137 --> 01:08:27,689
you know, super popular
and we were super important,
1552
01:08:27,724 --> 01:08:28,965
and you just kind of
1553
01:08:29,517 --> 01:08:31,965
fell into acting like it
1554
01:08:32,724 --> 01:08:33,724
and believing it.
1555
01:08:35,896 --> 01:08:40,000
And that's why I look back
on it feeling so cultish.
1556
01:08:40,034 --> 01:08:42,310
You are not selling clothes.
1557
01:08:42,344 --> 01:08:45,793
You are giving people freedom,
you are giving people life,
1558
01:08:45,827 --> 01:08:46,931
you are giving people hope,
1559
01:08:46,965 --> 01:08:48,965
you are giving
people confidence.
1560
01:08:49,000 --> 01:08:50,620
Is LuLaRoe a cult?
1561
01:08:50,655 --> 01:08:52,379
I would have to say,
1562
01:08:54,413 --> 01:08:57,310
I just can't think
of anything else
1563
01:08:57,344 --> 01:09:01,275
that makes people
quite that dedicated.
1564
01:09:01,310 --> 01:09:02,827
Think about
all the great things.
1565
01:09:02,862 --> 01:09:04,517
Think about
the positive things,
1566
01:09:04,551 --> 01:09:05,931
not the negative things.
1567
01:09:05,965 --> 01:09:07,931
I would be up until
four o'clock in the morning,
1568
01:09:07,965 --> 01:09:09,034
almost every night.
1569
01:09:09,068 --> 01:09:11,586
My kids saw way less of me
after I started.
1570
01:09:11,620 --> 01:09:13,413
I don't think I ever slept.
1571
01:09:13,448 --> 01:09:15,103
There's no
work-life balance.
1572
01:09:15,137 --> 01:09:17,379
You know, you're putting
all of your finances into it.
1573
01:09:17,413 --> 01:09:19,724
You've alienated
your friends and family.
1574
01:09:19,758 --> 01:09:21,586
I just can't think
of anything else
1575
01:09:22,241 --> 01:09:24,379
to call it.
1576
01:09:24,413 --> 01:09:27,620
When I left,
I was a mess.
I was a hot mess.
1577
01:09:27,655 --> 01:09:29,862
I was in hook,
line and sinker.
1578
01:09:29,896 --> 01:09:32,241
I believed all of it,
and I don't think
1579
01:09:32,275 --> 01:09:33,896
that they went into it
1580
01:09:33,931 --> 01:09:36,103
to create it to be a cult.
1581
01:09:36,137 --> 01:09:38,206
But from my experience,
it was.
1582
01:09:39,793 --> 01:09:41,413
Especially when I went to leave.
1583
01:09:42,724 --> 01:09:44,172
That was a struggle.
1584
01:09:44,206 --> 01:09:45,827
You quickly learned
who your friends were
1585
01:09:45,862 --> 01:09:46,931
and who they weren't.
1586
01:09:48,793 --> 01:09:50,206
They had no need
for me anymore.
1587
01:09:51,931 --> 01:09:53,379
Looking back on it now, I'm...
1588
01:09:54,620 --> 01:09:56,758
I'm shocked that I
1589
01:09:56,793 --> 01:09:58,758
drank that much Kool-Aid.
1590
01:09:58,793 --> 01:10:01,275
You're basically, like, marked
as a suppressive person
1591
01:10:01,310 --> 01:10:03,517
and you're hurting
their business by leaving
1592
01:10:03,551 --> 01:10:05,275
and by telling your truth.
1593
01:10:05,310 --> 01:10:07,379
So I just shut up and I left
1594
01:10:07,413 --> 01:10:09,620
and I refused to talk
about it until now.
1595
01:10:09,655 --> 01:10:12,034
I literally didn't know
what to do with myself,
1596
01:10:12,068 --> 01:10:13,896
because it was my identity.
1597
01:10:13,931 --> 01:10:16,241
The mentality in there
is always positive,
1598
01:10:16,275 --> 01:10:17,827
nothing negative,
1599
01:10:17,862 --> 01:10:21,551
and you're
in a LuLaRoe family.
1600
01:10:21,586 --> 01:10:22,620
So you have your LuLa mom,
1601
01:10:22,655 --> 01:10:25,068
your LuLa grandma,
your LuLa babies.
1602
01:10:25,103 --> 01:10:27,344
Everything is Lula
In LuLaRoe.
1603
01:10:30,448 --> 01:10:31,896
MLMs are scammy,
1604
01:10:31,931 --> 01:10:34,551
but they are not
just your average scam.
1605
01:10:35,758 --> 01:10:38,172
They have so much in common
1606
01:10:38,206 --> 01:10:39,793
psychologically with the groups
1607
01:10:39,827 --> 01:10:42,344
that we would traditionally
think of as cults.
1608
01:10:42,379 --> 01:10:45,551
You know, they encourage you
to recruit others.
1609
01:10:45,586 --> 01:10:48,448
They shut down
questioning and dissent.
1610
01:10:48,482 --> 01:10:50,103
They gaslight you
into thinking
1611
01:10:50,137 --> 01:10:52,931
that if you don't succeed
in this organization,
1612
01:10:52,965 --> 01:10:54,344
it is your fault.
1613
01:10:54,379 --> 01:10:56,172
If you don't make
your quota for the month,
1614
01:10:56,206 --> 01:10:59,103
well, girl, it's because you
didn't think positive enough.
1615
01:10:59,137 --> 01:11:01,482
You didn't envision
the Cadillac.
1616
01:11:01,517 --> 01:11:02,517
Therefore,
1617
01:11:03,517 --> 01:11:04,689
there is something
wrong with you.
1618
01:11:05,793 --> 01:11:07,724
You need to stick
it out another month
1619
01:11:07,758 --> 01:11:09,241
to really prove yourself
1620
01:11:09,275 --> 01:11:11,413
as the boss babe
we thought you were.
1621
01:11:11,448 --> 01:11:13,931
I just felt like a failure
and I didn't wanna
1622
01:11:14,793 --> 01:11:17,000
go to my mom
and after she gave me
1623
01:11:17,034 --> 01:11:19,655
that money from her
retirement fund,
1624
01:11:19,689 --> 01:11:21,241
like I didn't want
to go to her
1625
01:11:21,275 --> 01:11:22,586
and be like, "Mom,
I failed."
1626
01:11:23,517 --> 01:11:27,068
So, I just, I was in denial
a long time,
1627
01:11:27,103 --> 01:11:29,241
and I just
1628
01:11:29,275 --> 01:11:31,862
really just had
to face the truth.
1629
01:11:31,896 --> 01:11:34,000
It's really hard to see
yourself as a victim.
1630
01:11:34,931 --> 01:11:36,620
To say you were victimized
1631
01:11:36,655 --> 01:11:38,586
is to admit a weakness,
1632
01:11:38,620 --> 01:11:41,103
and a weakness feels painful.
1633
01:11:41,137 --> 01:11:43,896
Plus, if you admit
that you were victimized,
1634
01:11:43,931 --> 01:11:45,758
then you also have
to, in an MLM,
1635
01:11:45,793 --> 01:11:47,344
admit that you
victimized others,
1636
01:11:47,931 --> 01:11:49,517
which is even harder.
1637
01:11:49,551 --> 01:11:51,310
I just felt
extremely guilty
1638
01:11:51,344 --> 01:11:52,344
for the people that I,
1639
01:11:53,655 --> 01:11:54,655
you know, had join.
1640
01:11:56,517 --> 01:12:00,758
So, I just, I always think
about that, I always
wonder like, how do they
1641
01:12:00,793 --> 01:12:03,034
think of me,
like I had such highs
1642
01:12:03,068 --> 01:12:04,413
and then I had such lows.
1643
01:12:04,448 --> 01:12:08,137
And I think about that now,
like, what do they
think of me now
1644
01:12:08,172 --> 01:12:10,517
or did they think I was being
deceitful at the time.
1645
01:12:11,862 --> 01:12:14,206
So, while
a LuLaRoe recruit
1646
01:12:14,241 --> 01:12:16,034
might be a suburban mom
1647
01:12:16,068 --> 01:12:18,310
with highlights
wearing bulldog leggings
1648
01:12:18,344 --> 01:12:21,206
rather than
a new religious member
1649
01:12:21,241 --> 01:12:24,379
in a white robe
with a shaved head
on a commune,
1650
01:12:24,413 --> 01:12:27,655
the methods of manipulation
that they're under
are quite similar.
1651
01:12:31,172 --> 01:12:33,689
We were supposed to dress
a certain way all the time.
1652
01:12:38,103 --> 01:12:40,206
If it was too big,
we would tie a knot in it,
1653
01:12:41,172 --> 01:12:42,586
mix our patterns,
1654
01:12:43,896 --> 01:12:46,068
then we all wore it,
1655
01:12:46,103 --> 01:12:47,586
and we all wore
the same thing,
1656
01:12:49,275 --> 01:12:50,310
acted the same way.
1657
01:12:51,689 --> 01:12:54,310
So like
being on stage
and looking out
1658
01:12:54,344 --> 01:12:55,517
into the audience.
1659
01:12:55,551 --> 01:12:58,034
Um, everybody was twins.
1660
01:12:58,068 --> 01:13:00,517
I'm not going to lie, like
everybody had that Joy on.
1661
01:13:00,551 --> 01:13:02,275
How am I remembering
all these names?
1662
01:13:02,310 --> 01:13:05,379
It's like the cardigan,
the long.
1663
01:13:05,413 --> 01:13:07,448
And then everyone
was rocking leggings.
1664
01:13:08,517 --> 01:13:12,034
Oh, my gosh. Wow!
What a morning.
1665
01:13:12,068 --> 01:13:13,413
I can't imagine
what that must
1666
01:13:13,448 --> 01:13:16,000
have been like for DeAnne,
1667
01:13:16,034 --> 01:13:19,275
to look out and see everybody
that you've convinced
1668
01:13:19,310 --> 01:13:20,620
to be a certain way.
1669
01:13:20,655 --> 01:13:22,655
What that would feel like?
1670
01:13:22,689 --> 01:13:24,551
I've always just
kind of always wondered
1671
01:13:24,586 --> 01:13:26,034
what did she really think.
1672
01:13:27,172 --> 01:13:29,827
They need
that culture of conformity
1673
01:13:29,862 --> 01:13:32,482
where you're only hearing
the MLM rhetoric,
1674
01:13:32,517 --> 01:13:34,137
where you're only hearing
1675
01:13:34,172 --> 01:13:36,586
that toxic positivity
from your upline,
1676
01:13:36,620 --> 01:13:38,758
where you're only
hearing the mantras
1677
01:13:38,793 --> 01:13:41,448
and the faux inspiration
from the people at the top,
1678
01:13:41,482 --> 01:13:43,000
it creates the sense that
1679
01:13:43,034 --> 01:13:45,413
you're a part of something
bigger than yourself.
1680
01:13:45,448 --> 01:13:48,758
And I want to tell you
there is a sense of belonging.
1681
01:13:48,793 --> 01:13:52,758
I think there is a specific
group of people
that they're targeting
1682
01:13:52,793 --> 01:13:55,448
and it's middle-aged
white women in Middle America.
1683
01:13:56,448 --> 01:13:58,413
But they probably
do have sprinklings of,
1684
01:13:58,448 --> 01:14:00,310
you know, a Latina,
a black woman,
1685
01:14:00,344 --> 01:14:01,655
uh, you know, an Asian
1686
01:14:01,689 --> 01:14:04,344
just to, you know, bring some
diversity, some seasoning.
1687
01:14:04,379 --> 01:14:06,862
But, um, they use
a lot of black vernacular
1688
01:14:06,896 --> 01:14:10,448
in order to, um,
to look relatable.
1689
01:14:11,034 --> 01:14:12,517
Hey, girls. Hey!
1690
01:14:12,551 --> 01:14:15,517
Hey, girl, hey. Hello, hello,
everyone, welcome.
1691
01:14:15,551 --> 01:14:17,379
- Hey!
- Which is fine.
1692
01:14:17,413 --> 01:14:19,448
That's fine if you wanna use
black vernacular.
1693
01:14:19,482 --> 01:14:21,310
I'm not the vernacular police,
1694
01:14:21,344 --> 01:14:24,000
but it's not reflected
in their downline.
1695
01:14:24,034 --> 01:14:25,551
It's not reflected
on their stages
1696
01:14:25,586 --> 01:14:27,206
when they hold
these major events.
1697
01:14:27,241 --> 01:14:29,137
I have a problem
with it because
1698
01:14:29,172 --> 01:14:31,620
they're using
the Black vernacular
to profit,
1699
01:14:31,655 --> 01:14:34,103
but we're not profiting
off of it because
1700
01:14:35,034 --> 01:14:36,862
we're only there
for seasoning
1701
01:14:36,896 --> 01:14:38,689
so that they can tell,
1702
01:14:38,724 --> 01:14:40,482
the world,
"Yes, we're diverse."
1703
01:14:43,379 --> 01:14:44,379
Okay.
1704
01:14:45,517 --> 01:14:47,793
- Is that it?
Yes.
1705
01:14:47,827 --> 01:14:51,172
That really struck me
when I would sell my product,
1706
01:14:51,206 --> 01:14:52,965
um, Black people
would never...
1707
01:14:53,000 --> 01:14:56,206
I would... that would shut,
they would shut the door
in my face, yeah.
1708
01:14:56,241 --> 01:14:58,344
I promise you, I promise you.
1709
01:14:58,379 --> 01:15:02,275
And I have neighbors, people,
church, family, friends.
1710
01:15:02,310 --> 01:15:06,896
My daughter said the clothing
wasn't their style.
1711
01:15:06,931 --> 01:15:08,896
I guess they didn't like
the clothing.
1712
01:15:08,931 --> 01:15:10,000
I would say
1713
01:15:10,034 --> 01:15:13,620
95% of these women were white.
1714
01:15:13,655 --> 01:15:18,068
I have only seen a few people
of color ever
1715
01:15:18,103 --> 01:15:20,517
who were a part of LuLaRoe,
1716
01:15:20,551 --> 01:15:25,068
and all the main figures
who are very popular
1717
01:15:25,103 --> 01:15:28,724
and high up in LuLaRoe were
always very homogeneous.
1718
01:15:30,413 --> 01:15:33,241
Mark and DeAnne were
projecting a certain image,
1719
01:15:33,275 --> 01:15:35,793
an image of a white couple.
1720
01:15:36,448 --> 01:15:37,896
When you have a group
1721
01:15:37,931 --> 01:15:40,586
than has that kind
of leadership
1722
01:15:40,620 --> 01:15:44,103
that represents a...
a kind of prototype,
1723
01:15:44,137 --> 01:15:47,758
they encourage you to want
to be just like the leaders.
1724
01:15:47,793 --> 01:15:50,000
What's up, y'all?
We're here.
1725
01:15:50,034 --> 01:15:52,793
This is 2016,
New York convention.
1726
01:15:52,827 --> 01:15:56,034
It's getting live,
it's getting lit.
There's a bunch of ladies
1727
01:15:56,068 --> 01:15:59,689
in leggings and dresses
and leggings and dresses.
1728
01:15:59,724 --> 01:16:02,310
Did I mention
that they're in leggings?
1729
01:16:05,379 --> 01:16:07,689
Being Black at LuLaRoe
1730
01:16:09,413 --> 01:16:10,620
was great.
1731
01:16:10,655 --> 01:16:12,793
I was the unicorn Of LuLaRoe,
1732
01:16:12,827 --> 01:16:14,310
you best believe.
1733
01:16:14,344 --> 01:16:16,931
I rode that train,
1734
01:16:16,965 --> 01:16:19,620
I mean, I tooted my horn
and everything because
1735
01:16:19,655 --> 01:16:21,931
I mean, yeah, they...
1736
01:16:21,965 --> 01:16:24,482
It wasn't diverse at all.
1737
01:16:24,517 --> 01:16:26,551
I mean, in a serious,
1738
01:16:26,586 --> 01:16:28,068
on a serious side, like...
1739
01:16:30,275 --> 01:16:31,862
I don't know if I could
say like...
1740
01:16:36,793 --> 01:16:39,310
I may have could have gotten
taken advantage of...
1741
01:16:40,379 --> 01:16:41,896
...a few times,
1742
01:16:41,931 --> 01:16:46,275
like I definitely
endured some...
1743
01:16:46,310 --> 01:16:48,793
some racism I'm not,
I'm not going to lie.
1744
01:16:48,827 --> 01:16:52,172
But again, for me...
1745
01:16:54,344 --> 01:16:55,620
I'll put up with it.
1746
01:16:55,655 --> 01:16:58,310
I'm where I wanted to be...
1747
01:16:58,344 --> 01:17:00,413
I'm living my dream, you know,
1748
01:17:00,448 --> 01:17:04,586
and I've dealt with it
in my life.
1749
01:17:04,620 --> 01:17:07,413
You know, this is,
it's nothing new.
1750
01:17:07,448 --> 01:17:09,482
It's going to be everywhere
you go.
1751
01:17:09,517 --> 01:17:12,034
Like, there's always
somebody that hates you.
1752
01:17:22,137 --> 01:17:25,655
I was so grateful
for the opportunity just
to be there.
1753
01:17:25,689 --> 01:17:27,551
They incorporated me
in their family.
1754
01:17:27,586 --> 01:17:30,724
They let me come
to the cookouts.
1755
01:17:30,758 --> 01:17:32,034
I was in.
1756
01:17:33,758 --> 01:17:34,793
And I'm just like,
1757
01:17:36,000 --> 01:17:41,068
"I'm this nobody from Concord,
like, I mean..."
1758
01:17:41,103 --> 01:17:47,931
I was thinking, "Yeah, I want
to do this for the rest
of my life."
1759
01:17:49,620 --> 01:17:52,068
♪ Know yourself
Find your groove ♪
1760
01:17:52,103 --> 01:17:53,413
♪ Nothing is impossible ♪
1761
01:17:53,448 --> 01:17:56,551
♪ You are unstoppable ♪
1762
01:17:56,586 --> 01:17:59,965
♪ Happy days they come
and go ♪
1763
01:18:00,000 --> 01:18:04,724
Sing it.
♪ Always gonna have
that LuLaRoe♪
1764
01:18:04,758 --> 01:18:07,034
There was always a lot of hype,
1765
01:18:07,068 --> 01:18:08,793
fun activities,
1766
01:18:08,827 --> 01:18:10,137
ran by Sam Schultz.
1767
01:18:12,241 --> 01:18:15,965
Sam Schultz is DeAnne's
direct nephew.
1768
01:18:16,000 --> 01:18:18,344
Sam was right at the top
of LuLaRoe
1769
01:18:19,551 --> 01:18:22,034
and was really the LuLaRoe
hype man.
1770
01:18:22,068 --> 01:18:25,103
It was actually Sam Schultz
who came and approached me
1771
01:18:25,137 --> 01:18:26,965
at that beach.
1772
01:18:27,000 --> 01:18:29,655
He was the reason
why I was there.
1773
01:18:30,344 --> 01:18:32,655
Elijah! Elijah! Elijah!
1774
01:18:36,137 --> 01:18:40,655
I related to Sam,
like he was kind of my idol.
1775
01:18:40,689 --> 01:18:43,103
He was my big brother.
1776
01:18:43,620 --> 01:18:45,000
Ha-ha!
1777
01:18:45,034 --> 01:18:48,931
- Yo, what up, y'all?
- Look, it's a Monday.
1778
01:18:48,965 --> 01:18:51,172
- Back to work.
- Hey!
1779
01:18:51,206 --> 01:18:52,793
I would do
anything for Sam.
1780
01:18:53,482 --> 01:18:56,000
I felt in debt to him.
1781
01:18:56,034 --> 01:18:59,172
The first time
I met Sam Shultz was
at a LuLaRoe training,
1782
01:18:59,206 --> 01:19:01,724
and they will ask you
what your "why" is.
1783
01:19:01,758 --> 01:19:04,068
Can you guys see me okay?
1784
01:19:04,103 --> 01:19:07,034
Let's see, I felt like
this is like
an interrogation light.
1785
01:19:07,068 --> 01:19:10,517
He's very,
very good
at getting close to you
1786
01:19:10,551 --> 01:19:11,793
and listening to your story.
1787
01:19:12,724 --> 01:19:13,862
What's up, everyone?
1788
01:19:13,896 --> 01:19:15,413
It feels nice to have somebody
1789
01:19:16,103 --> 01:19:18,034
kind of ask you those.
1790
01:19:18,068 --> 01:19:19,551
Why do you...
Why do you do
what you do?
1791
01:19:20,275 --> 01:19:21,275
I told my why.
1792
01:19:22,827 --> 01:19:26,586
My husband had passed
in December of 2012.
1793
01:19:31,896 --> 01:19:34,620
There were
times shortly
after Scott passed
1794
01:19:34,655 --> 01:19:38,965
that I really probably
didn't deserve to have my son.
1795
01:19:39,000 --> 01:19:42,068
Which might not be
the best thing
for any mom to ever say.
1796
01:19:44,068 --> 01:19:47,620
Just self-medicated,
slept a lot.
1797
01:19:49,724 --> 01:19:50,724
It was bad.
1798
01:19:53,620 --> 01:19:56,034
And I told him that story,
1799
01:19:56,068 --> 01:19:59,862
and I think right
then and there, right then,
1800
01:20:01,413 --> 01:20:02,517
I was the target.
1801
01:20:05,000 --> 01:20:09,413
Because he knew the guilt
that I carried from the years
1802
01:20:09,448 --> 01:20:11,206
immediately after
my husband passed.
1803
01:20:11,241 --> 01:20:14,620
He chose close people
and groomed them for a while,
1804
01:20:15,586 --> 01:20:16,793
so he would get away with it.
1805
01:20:17,655 --> 01:20:19,172
So we wouldn't turn on him.
1806
01:20:20,551 --> 01:20:22,551
I called him my best friend
1807
01:20:22,586 --> 01:20:24,517
'cause I did think
he was my best friend.
1808
01:20:24,551 --> 01:20:25,620
And so did my son.
1809
01:20:26,896 --> 01:20:29,137
He loved him.
1810
01:20:29,172 --> 01:20:32,586
When you are brought up
in a household
that literally worships
1811
01:20:32,620 --> 01:20:34,896
the church of MLM,
1812
01:20:34,931 --> 01:20:38,896
all you know is how
to worship the church of MLM.
1813
01:20:45,724 --> 01:20:48,206
Sam kind of
encouraged us to,
1814
01:20:48,241 --> 01:20:49,793
"All right, come on,
let's do our own thing.
1815
01:20:49,827 --> 01:20:52,275
It's... we're going to start
our own thing."
1816
01:20:52,310 --> 01:20:54,689
I trusted him, you know.
1817
01:20:55,931 --> 01:20:58,000
And I quit, I quit LuLaRoe.
1818
01:20:58,586 --> 01:20:59,793
I did.
1819
01:21:03,965 --> 01:21:05,137
I was naive.
1820
01:21:09,000 --> 01:21:11,068
I learned that Sam
1821
01:21:11,103 --> 01:21:15,482
was in and out
of various schemes,
1822
01:21:15,517 --> 01:21:18,689
plots, get rich quick ideas,
whatever you want
to call them.
1823
01:21:18,724 --> 01:21:21,206
The Utah County musician,
who makes a living
1824
01:21:21,241 --> 01:21:24,827
organizing concerts
and once owned the popular
Sammy's Cafe,
1825
01:21:24,862 --> 01:21:27,034
is now facing
26 felonies tonight.
1826
01:21:27,068 --> 01:21:29,482
In all charging
documents say Schultz
recruited
1827
01:21:29,517 --> 01:21:31,344
at least 13 investors,
1828
01:21:31,379 --> 01:21:35,103
who collectively gave Schultz
$323,000.
1829
01:21:36,655 --> 01:21:39,655
There was a medicinal
marijuana farm.
1830
01:21:39,689 --> 01:21:41,275
You know, he wanted
more money from me
1831
01:21:41,310 --> 01:21:43,586
for these fake investment
opportunities.
1832
01:21:43,931 --> 01:21:44,931
In total,
1833
01:21:46,034 --> 01:21:51,344
Sam managed to get from me
almost $100,000,
1834
01:21:53,000 --> 01:21:58,655
and the majority of that
money was money left
by my late husband,
1835
01:21:58,689 --> 01:22:00,137
allocated to Peirson.
1836
01:22:06,413 --> 01:22:08,482
People will say
to me with
the current business,
1837
01:22:09,517 --> 01:22:11,827
"Oh, my gosh,
you worked so hard.
1838
01:22:11,862 --> 01:22:14,482
You worked, I can't believe
you do all this by yourself."
1839
01:22:15,413 --> 01:22:16,931
They don't know
the real reason
1840
01:22:16,965 --> 01:22:20,068
why I do all of it by myself
is because in my head,
1841
01:22:21,448 --> 01:22:24,000
every time the Airstream
door opens,
1842
01:22:24,034 --> 01:22:27,137
I'm constantly trying
to make up for what I lost.
1843
01:22:47,275 --> 01:22:49,517
Me, like so many others
1844
01:22:50,965 --> 01:22:54,379
of his victims, were plucked
right out of that company.
1845
01:22:54,413 --> 01:22:55,758
But you know what?
The company won't
1846
01:22:57,000 --> 01:22:58,655
take any responsibility
for it.
1847
01:23:04,517 --> 01:23:06,896
2017 was the big year
1848
01:23:06,931 --> 01:23:09,103
where they got
a ton of lawsuits
filed against them
1849
01:23:09,137 --> 01:23:11,724
and the backlash against them
really started.
1850
01:23:18,965 --> 01:23:20,931
I think there was really
power in numbers,
1851
01:23:20,965 --> 01:23:24,000
and once people all started
getting together and talking
about this stuff,
1852
01:23:24,034 --> 01:23:26,379
you know, I think
more lawsuits were filed.
1853
01:23:26,413 --> 01:23:29,206
I think people started
reaching out to the media.
1854
01:23:29,241 --> 01:23:30,965
And I think ultimately,
1855
01:23:31,000 --> 01:23:35,068
it started giving
the case attention.
1856
01:23:35,103 --> 01:23:36,896
Three Sacramento women
are suing
1857
01:23:36,931 --> 01:23:41,241
a popular clothing company
called LuLaRoe for $1 billion.
1858
01:23:41,275 --> 01:23:42,655
The attorney claims
the company
1859
01:23:42,689 --> 01:23:44,379
has cheated
thousands of women.
1860
01:23:59,206 --> 01:24:02,103
I'm a fourth generation
steamfitter of Local UA342.
1861
01:24:04,482 --> 01:24:06,965
I'm known
in the LuLaRoe Defective
1862
01:24:07,000 --> 01:24:09,896
Defectors' Support Group
as Heather Blithely.
1863
01:24:09,931 --> 01:24:12,137
My legal name, however,
is Heather Blevins.
1864
01:24:12,172 --> 01:24:16,310
I try to keep my online
social media presence
1865
01:24:16,344 --> 01:24:19,620
and my real life self
kind of separate.
1866
01:24:21,551 --> 01:24:23,137
I don't know
why I wanted to help so bad.
1867
01:24:23,172 --> 01:24:24,655
I really don't.
1868
01:24:24,689 --> 01:24:26,793
It just wasn't fair,
and no one was listening.
1869
01:24:26,827 --> 01:24:28,310
And everyone was telling us
we were wrong
1870
01:24:28,344 --> 01:24:30,517
for trying to help
and we were wrong for caring
1871
01:24:30,551 --> 01:24:35,689
and we just knew...
that it was real.
1872
01:24:42,068 --> 01:24:44,689
I think that
the Facebook group
is one of the reasons
1873
01:24:44,724 --> 01:24:48,137
why I have always known
this is a story
that's worth reporting
1874
01:24:48,172 --> 01:24:50,482
because people were
1875
01:24:50,517 --> 01:24:53,275
so incredibly passionate
about it.
1876
01:24:53,310 --> 01:24:55,137
I wasn't really sure
1877
01:24:56,586 --> 01:24:59,689
how to go about
telling you guys.
1878
01:24:59,724 --> 01:25:01,931
And just
really want
to see
1879
01:25:01,965 --> 01:25:04,793
justice in some form
or another.
1880
01:25:04,827 --> 01:25:07,034
When I first joined
LuLaRoe Defective,
1881
01:25:07,068 --> 01:25:08,241
it was pretty small
1882
01:25:08,275 --> 01:25:10,206
and I volunteered.
1883
01:25:10,241 --> 01:25:14,103
As consultants started
mass leaving LuLaRoe,
1884
01:25:14,137 --> 01:25:17,931
there wasn't any place
for us to say,
1885
01:25:17,965 --> 01:25:20,000
"Here's what really happened
behind the scenes."
1886
01:25:21,103 --> 01:25:22,758
So, it's like a domino effect,
right?
1887
01:25:22,793 --> 01:25:26,344
You get one person
who just is not happy
1888
01:25:26,379 --> 01:25:29,689
and they decide to say
something and then
it's like, boom.
1889
01:25:29,724 --> 01:25:31,827
The... the door gets
kicked down.
1890
01:25:31,862 --> 01:25:33,517
It's like, me too, me too.
1891
01:25:33,551 --> 01:25:34,862
This happened to me too.
1892
01:25:36,275 --> 01:25:39,172
The membership grew
pretty steadily,
1893
01:25:39,206 --> 01:25:42,241
um, from a few hundred
to a couple of thousand,
1894
01:25:42,275 --> 01:25:44,000
and at the height
of the group,
1895
01:25:44,034 --> 01:25:46,000
there were 75,000 members.
1896
01:25:48,137 --> 01:25:51,275
Heather is
one of my good friends now,
1897
01:25:51,310 --> 01:25:53,896
and she's a damn good
detective as well.
1898
01:25:53,931 --> 01:25:56,896
I can say that.
1899
01:25:56,931 --> 01:25:59,586
It was brought
to our attention by some
of the members
1900
01:25:59,620 --> 01:26:04,275
how a lot of their
onboarding packages
had ads that advertised
1901
01:26:04,310 --> 01:26:05,931
full-time pay
for part-time work.
1902
01:26:05,965 --> 01:26:09,655
$60,000 to $75,000 a year,
1903
01:26:09,689 --> 01:26:12,000
working 20 hours a week.
1904
01:26:14,482 --> 01:26:16,655
There was
a trend of burning your
onboarding package.
1905
01:26:16,689 --> 01:26:18,862
When people would cancel,
they were just so excited
to get out
1906
01:26:18,896 --> 01:26:20,482
that they would burn
their onboarding package,
1907
01:26:20,517 --> 01:26:23,068
and I realized that
evidence is being lost.
1908
01:26:23,103 --> 01:26:25,931
And so I went and got
a post office box
1909
01:26:25,965 --> 01:26:28,517
and asked the group for
their onboarding packages.
1910
01:26:31,931 --> 01:26:33,275
We encouraged everyone,
1911
01:26:33,310 --> 01:26:35,827
"File a complaint with
your state's
attorney general,"
1912
01:26:35,862 --> 01:26:37,551
and all we could
do is hope that
1913
01:26:37,586 --> 01:26:39,517
someone was going to pay
attention and someone
was going to take interest.
1914
01:26:40,517 --> 01:26:44,000
Finally, I got a message
1915
01:26:44,034 --> 01:26:47,586
from the investigators
of the Washington State
Attorney General's Office,
1916
01:26:47,620 --> 01:26:50,413
and she was asking if I had
any information about
1917
01:26:50,448 --> 01:26:53,172
which consultants
in Washington were impacted.
1918
01:26:53,206 --> 01:26:55,517
One thing I sent to them
was the brochure
1919
01:26:55,551 --> 01:26:56,862
that came
in the onboarding package
1920
01:26:56,896 --> 01:26:59,275
that said you could make
full-time work
for part-time pay.
1921
01:26:59,310 --> 01:27:02,862
Oh, and the video of Jordan
and Lindsay Wheeler,
who's a top consultant.
1922
01:27:02,896 --> 01:27:06,068
We need to get away
from being
a pyramid scheme, okay?
1923
01:27:06,103 --> 01:27:08,862
What it is is if you
sign up Sally,
1924
01:27:09,862 --> 01:27:13,206
you have, you have no reason
to help Sally
1925
01:27:13,241 --> 01:27:15,586
sell the product in her room.
1926
01:27:15,620 --> 01:27:19,344
Right? You can just keep
promoting her to buy, to buy,
to buy, to buy.
1927
01:27:19,379 --> 01:27:22,620
- You could even...
And they were
explaining
1928
01:27:22,655 --> 01:27:23,724
a pretty big policy change.
1929
01:27:23,758 --> 01:27:25,034
I'm not panicked
at all, right?
1930
01:27:25,068 --> 01:27:26,655
If you're doing
the right things,
1931
01:27:26,689 --> 01:27:27,896
there's no issue.
1932
01:27:27,931 --> 01:27:29,689
When the LuLaRoe
first started,
1933
01:27:29,724 --> 01:27:31,551
if you had people under you,
1934
01:27:31,586 --> 01:27:35,206
you weren't making
a percentage of the clothing
they sold.
1935
01:27:35,241 --> 01:27:38,310
You're making a percentage
of the clothing they bought.
1936
01:27:38,344 --> 01:27:40,413
So for example,
I'm in LuLaRoe.
1937
01:27:40,448 --> 01:27:42,586
I have a girl under me,
let's say.
1938
01:27:42,620 --> 01:27:45,965
If she buys ten shirts
and she can only sell two,
1939
01:27:46,000 --> 01:27:47,241
it doesn't really
matter to me.
1940
01:27:47,275 --> 01:27:50,206
I'm making commission
off all ten shirts.
1941
01:27:50,241 --> 01:27:52,620
And then eventually
LuLaRoe changed
1942
01:27:52,655 --> 01:27:55,931
their structure for bonuses,
1943
01:27:55,965 --> 01:28:03,068
where instead I was gonna
make only money
of the shirts she sold.
1944
01:28:03,103 --> 01:28:07,379
So instead of making money
for ten shirts, I was looking
at making money for two.
1945
01:28:07,413 --> 01:28:10,310
All of the sudden,
people's, um,
1946
01:28:10,344 --> 01:28:12,413
income was dropping
precipitously.
1947
01:28:12,448 --> 01:28:13,931
I mean, we've been talking
about it forever.
1948
01:28:13,965 --> 01:28:15,379
If you've come
to a leadership.
1949
01:28:15,413 --> 01:28:17,206
Yeah, this
is not new.
1950
01:28:17,241 --> 01:28:18,310
Yeah, this is not new.
1951
01:28:18,344 --> 01:28:20,379
This is something that
we've been talking about.
1952
01:28:20,413 --> 01:28:23,137
Lindsay, what do you say
to people when
1953
01:28:23,172 --> 01:28:25,586
they say we are a pyramid
scheme?
1954
01:28:26,172 --> 01:28:27,551
Quick answer.
1955
01:28:27,586 --> 01:28:28,724
We're not a pyramid scheme.
1956
01:28:28,758 --> 01:28:30,137
My husband thought we were
at first.
1957
01:28:30,172 --> 01:28:32,413
He told me I was gonna
share a cell with
Bernie Madoff
1958
01:28:32,448 --> 01:28:34,275
'cause he was convinced
that there was no way
1959
01:28:34,310 --> 01:28:36,896
that I could make this
kind of money doing
something legally.
1960
01:28:36,931 --> 01:28:39,137
That's my favorite piece
of evidence that
I've ever seen.
1961
01:28:40,310 --> 01:28:42,137
And again, that was sent
to me by a consultant.
1962
01:28:42,172 --> 01:28:45,206
You've
probably seen their brightly
colored tops and leggings
1963
01:28:45,241 --> 01:28:47,103
on your social media feed.
1964
01:28:47,137 --> 01:28:50,655
But tonight, the company
LuLaRoe facing
another lawsuit.
1965
01:28:50,689 --> 01:28:53,724
The Washington State
Attorney General says LuLaRoe
1966
01:28:53,758 --> 01:28:56,379
made claims of high profits
and tricked people
1967
01:28:56,413 --> 01:28:58,068
into joining a pyramid scheme.
1968
01:28:58,103 --> 01:29:01,103
So, what makes LuLaRoe
a pyramid scheme,
1969
01:29:01,137 --> 01:29:02,827
according to the Attorney
General's office?
1970
01:29:02,862 --> 01:29:07,103
Well, the monthly bonuses,
which were reportedly
seven to 12 times higher
1971
01:29:07,137 --> 01:29:08,965
than the actual
merchandise sales.
1972
01:29:12,586 --> 01:29:15,793
Do you ever
encourage retailers to share
how much they made,
1973
01:29:15,827 --> 01:29:17,827
um, in a particular
bonus check?
1974
01:29:17,862 --> 01:29:19,379
No. 121.
1975
01:29:19,413 --> 01:29:21,206
So, exhibit 121.
1976
01:29:21,241 --> 01:29:22,896
So I'm gonna
start playing at...
1977
01:29:22,931 --> 01:29:26,034
at the beginning
and play for a little bit.
1978
01:29:26,068 --> 01:29:28,793
I am from Maryland.
1979
01:29:28,827 --> 01:29:32,206
My... my last check
was $250,000,
1980
01:29:32,241 --> 01:29:36,034
and I do about
12,000 to 13,000 in sales
every month.
1981
01:29:37,586 --> 01:29:40,034
I'm in Salt Lake City...
Riverton, Utah,
1982
01:29:40,068 --> 01:29:43,655
and our last check
was 307,000.
1983
01:29:46,206 --> 01:29:49,344
I... I can't even say it.
It, like, blows my mind.
1984
01:29:49,379 --> 01:29:51,689
So, uh, correct me
if I'm wrong,
1985
01:29:51,724 --> 01:29:54,000
but everyone in that video
is making more
1986
01:29:54,034 --> 01:29:56,000
in bonus checks than
they are in sales, correct?
1987
01:29:56,862 --> 01:29:58,517
At that time, yes.
1988
01:29:58,551 --> 01:30:00,793
Why were
they making more
on bonus checks than sales?
1989
01:30:00,827 --> 01:30:02,034
I don't know. Maybe they...
1990
01:30:03,310 --> 01:30:04,896
maybe they helped
a lot of people
1991
01:30:06,551 --> 01:30:08,344
to help them make money.
1992
01:30:42,517 --> 01:30:45,551
When we heard
about the outcome
of the Washington State case,
1993
01:30:45,586 --> 01:30:47,517
we were all definitely elated.
1994
01:31:02,103 --> 01:31:03,241
We were super excited
1995
01:31:03,275 --> 01:31:04,517
that the consultants
got money back.
1996
01:31:04,551 --> 01:31:06,586
It really, I think,
gave us hope
1997
01:31:06,620 --> 01:31:09,206
that, um, what we were doing
was counting for something.
1998
01:31:09,241 --> 01:31:10,620
We weren't just screaming
into the void.
1999
01:31:10,655 --> 01:31:12,551
People were listening.
It was actually
2000
01:31:13,620 --> 01:31:16,724
creating change, um,
and some positive outcomes,
2001
01:31:16,758 --> 01:31:18,379
and we really hope
that it'll continue
2002
01:31:18,413 --> 01:31:19,379
through the rest
of the states.
2003
01:31:52,137 --> 01:31:54,241
The FTC needs to strengthen
its regulations
2004
01:31:54,275 --> 01:31:56,517
against, uh, multi-level
marketing companies.
2005
01:31:56,551 --> 01:31:58,241
Pyramid schemes
are already illegal,
2006
01:31:58,275 --> 01:32:03,413
um, the FTC, um, website
has all that information.
2007
01:32:03,448 --> 01:32:05,517
Uh, I think the FTC
really needs to step up
2008
01:32:05,551 --> 01:32:07,965
and expand that to all MLMs.
2009
01:32:10,379 --> 01:32:14,172
In the beginning
of doing a research
around MLMs,
2010
01:32:14,206 --> 01:32:16,931
I didn't understand
that 99% of people
2011
01:32:16,965 --> 01:32:19,000
made nothing or lost money.
2012
01:32:19,034 --> 01:32:21,344
And that's a lot, that's like
kind of a low figure.
2013
01:32:21,379 --> 01:32:23,827
They think maybe it's 99.9.
2014
01:32:23,862 --> 01:32:26,482
One, two, three.
Whoo!
2015
01:32:27,896 --> 01:32:31,172
In a successful
multi-level marketing scheme,
2016
01:32:31,206 --> 01:32:36,413
you need a lot of failure
because you're making money
off of the recruits
2017
01:32:36,448 --> 01:32:41,344
and you're making money
off of their, um, desperation,
2018
01:32:41,379 --> 01:32:46,862
which often manifests
as more investment
in the company.
2019
01:32:46,896 --> 01:32:51,896
LuLaRoe isn't
built for you to have
your own freedom
2020
01:32:51,931 --> 01:32:53,448
and to have
your own empowerment.
2021
01:32:53,482 --> 01:32:56,931
It is meant to build
the people at the top.
2022
01:32:56,965 --> 01:32:59,655
It's meant to make the people
at the top richer.
2023
01:32:59,689 --> 01:33:01,689
Capitalism is the root
of all evil.
2024
01:33:09,000 --> 01:33:10,172
It does surprise me
2025
01:33:10,206 --> 01:33:12,068
that LuLaRoe is still
in existence
2026
01:33:12,103 --> 01:33:16,310
because I didn't really think
2027
01:33:16,344 --> 01:33:18,137
that they would be able
to fight off
2028
01:33:18,172 --> 01:33:19,724
all of the litigation
against them
2029
01:33:19,758 --> 01:33:21,862
without having to file
for bankruptcy.
2030
01:33:21,896 --> 01:33:24,068
I think
that LuLaRoe still exists
2031
01:33:24,103 --> 01:33:26,241
because Mark
and DeAnne Stidham
2032
01:33:26,275 --> 01:33:29,931
want to continue making money
from this business,
2033
01:33:29,965 --> 01:33:34,068
and what their business
is all about is selling dreams
2034
01:33:34,862 --> 01:33:37,655
as opposed
to selling a product.
2035
01:33:37,689 --> 01:33:41,172
And... and there are people
that still want to believe
2036
01:33:41,206 --> 01:33:45,655
in the American dream
and the dream of LuLaRoe.
2037
01:33:54,793 --> 01:33:56,344
We just got here
to Cancun.
2038
01:33:57,448 --> 01:34:00,965
This is so worth
the hard work.
2039
01:34:02,793 --> 01:34:05,275
I can't wait to get together
with you
2040
01:34:05,310 --> 01:34:07,655
when you get here to Cancun.
2041
01:34:07,689 --> 01:34:10,620
And those of you
that are not here, get busy,
2042
01:34:10,655 --> 01:34:12,620
and know that we love giving.
2043
01:34:15,931 --> 01:34:17,586
I can't
believe it, I can't believe
2044
01:34:17,620 --> 01:34:19,827
like this is still going on.
2045
01:34:19,862 --> 01:34:21,862
It's like none of this
had ever happened,
2046
01:34:21,896 --> 01:34:23,620
and the cognitive
dissonance there
2047
01:34:23,655 --> 01:34:26,551
is just like, it's crazy.
2048
01:34:26,586 --> 01:34:28,965
This is the one
where I had my son with me.
2049
01:34:29,000 --> 01:34:31,241
It's like... I took Brooks.
it was so awesome.
2050
01:34:31,275 --> 01:34:33,793
- What, he's like a baby?
- Yeah, I was nursing.
2051
01:34:33,827 --> 01:34:35,482
And I was able to bring him.
2052
01:34:35,517 --> 01:34:38,103
- Yeah.
- Do you know what I wonder?
I would love to know,
2053
01:34:38,137 --> 01:34:39,655
and there's no way
to actually prove this,
2054
01:34:39,689 --> 01:34:41,965
but I would love to know,
like how many babies were born
2055
01:34:42,000 --> 01:34:44,241
- because of LuLaRoe.
- How many times have you seen
2056
01:34:44,275 --> 01:34:46,448
fund-raisers for like
IVF treatments?
2057
01:34:46,482 --> 01:34:48,896
And all of us
are like, oh...
2058
01:34:51,344 --> 01:34:54,034
I ended up
in Cancun this weekend
2059
01:34:54,068 --> 01:34:57,241
because LuLaRoe
is doing a incentive trip,
2060
01:34:57,275 --> 01:34:59,034
is what we call it
a Dream Trip
2061
01:34:59,068 --> 01:35:02,034
and, um, leaders, high sellers
are here,
2062
01:35:02,068 --> 01:35:03,448
they would come together
once a year,
2063
01:35:03,482 --> 01:35:05,724
just coming together
to be with my people.
2064
01:35:05,758 --> 01:35:08,655
But Brianna, you started
six years ago.
2065
01:35:08,689 --> 01:35:09,931
- Yeah, almost.
- Yeah.
2066
01:35:09,965 --> 01:35:11,482
So, I worked full-time
at the hospital.
2067
01:35:11,517 --> 01:35:14,862
I was in nursing school,
and I was doing LuLaRoe,
like all at once.
2068
01:35:14,896 --> 01:35:17,482
And so online just
worked really well for me.
2069
01:35:17,517 --> 01:35:19,137
And then when I graduated
nursing school,
2070
01:35:19,172 --> 01:35:21,931
I was like full-time LuLaRoe,
full-time at the hospital.
2071
01:35:21,965 --> 01:35:24,724
And then eventually
LuLaRoe took over
2072
01:35:24,758 --> 01:35:27,448
and I quit at the hospital
and haven't looked back.
2073
01:35:27,482 --> 01:35:28,896
Did you buy
before you sold?
2074
01:35:28,931 --> 01:35:32,275
I did. I bought,
I bought a lot before I sold.
2075
01:35:32,310 --> 01:35:35,034
Like a lot, a lot, a lot.
I loved it.
2076
01:35:35,068 --> 01:35:36,206
I mean, it was just...
2077
01:35:37,482 --> 01:35:39,137
It made me feel good,
2078
01:35:39,172 --> 01:35:40,758
and then the community
that I've built
2079
01:35:40,793 --> 01:35:44,103
since then has been amazing.
2080
01:35:45,172 --> 01:35:48,103
Everybody's looking
for this bad story,
2081
01:35:48,137 --> 01:35:50,620
but it's not the bad story
that's really there.
2082
01:35:50,655 --> 01:35:53,344
It's the empowerment
that we are bringing.
2083
01:35:53,379 --> 01:35:56,310
It's the joy
that we're creating
in people's lives
2084
01:35:56,344 --> 01:35:59,965
and this opportunity
that people have had to grow.
2085
01:36:00,000 --> 01:36:02,206
And the people that are here
2086
01:36:02,241 --> 01:36:04,275
are because of choices
that they've made
in their business.
2087
01:36:04,310 --> 01:36:05,931
And some people have left.
2088
01:36:05,965 --> 01:36:08,758
And they can find reasons
as to why.
2089
01:36:08,793 --> 01:36:11,000
And there could be reasons
that they want to use
2090
01:36:11,034 --> 01:36:12,517
that maybe are
against LuLaRoe.
2091
01:36:12,551 --> 01:36:15,862
It could be reasons on media
and things that they followed.
2092
01:36:15,896 --> 01:36:19,758
But no matter what,
it all boils down
to a personal choice
2093
01:36:19,793 --> 01:36:21,517
and how you choose
to run your business.
2094
01:36:21,551 --> 01:36:23,931
I am here because
of the choices that I've made.
2095
01:36:23,965 --> 01:36:26,793
Your... your customers
become your friends,
like it's not just...
2096
01:36:26,827 --> 01:36:28,827
- Oh, she's like my bestie now,
it's wild.
- It's not,
2097
01:36:28,862 --> 01:36:30,206
it's not like going
into Target.
2098
01:36:30,241 --> 01:36:32,379
Like, my customers would be
like, "Hey, will this fit me?"
2099
01:36:32,413 --> 01:36:33,586
Because I know their size.
2100
01:36:33,620 --> 01:36:35,620
- She really does.
- You build that friendship.
2101
01:36:35,655 --> 01:36:37,551
People would come up,
"Is that LuLa?"
2102
01:36:37,586 --> 01:36:39,034
And I'm like, "Yeah, it is."
2103
01:36:39,068 --> 01:36:40,689
- Well, and then you bond
with that person.
- Yeah.
2104
01:36:40,724 --> 01:36:42,241
'Cause they know what LuLa is,
2105
01:36:42,275 --> 01:36:44,206
- it's like this amazing bond.
- Absolutely.
2106
01:36:44,241 --> 01:36:46,275
It gave me the confidence
and then I started getting
2107
01:36:46,310 --> 01:36:48,241
into working out
and then I started...
2108
01:36:48,275 --> 01:36:50,862
I actually managed to lose
like 60 pounds
2109
01:36:50,896 --> 01:36:52,862
That's awesome.
2110
01:36:52,896 --> 01:36:54,551
We are around and thriving.
2111
01:36:54,586 --> 01:36:57,034
And it's... again it's
a people's perception
and choice.
2112
01:36:57,068 --> 01:36:59,620
If they chose
to stop following LuLaRoe,
2113
01:36:59,655 --> 01:37:02,896
then in their life,
we don't exist anymore,
2114
01:37:02,931 --> 01:37:03,965
but we are still here.
2115
01:37:09,172 --> 01:37:14,689
I really, really hate
when MLM participants
are portrayed as suckers.
2116
01:37:14,724 --> 01:37:16,620
There's nothing unusual
about someone
2117
01:37:16,655 --> 01:37:19,517
who would like
to run their own business
2118
01:37:19,551 --> 01:37:22,310
and have more time
with their families.
2119
01:37:22,344 --> 01:37:25,620
That is what the
American dream is,
2120
01:37:25,655 --> 01:37:28,413
and we've all been
pitched that since birth.
2121
01:37:28,448 --> 01:37:31,413
People tend to think
that folks wind up in groups
2122
01:37:31,448 --> 01:37:34,448
like LuLaRoe
because of "brainwashing."
2123
01:37:34,482 --> 01:37:37,068
They were brainwashed.
They were mind-controlled.
2124
01:37:37,103 --> 01:37:38,586
That would never happen to me.
2125
01:37:38,620 --> 01:37:41,793
We all are susceptible
to these methods
of manipulation.
2126
01:37:41,827 --> 01:37:45,448
LuLaRoe used the tools
of psychological
2127
01:37:45,482 --> 01:37:48,862
and emotional manipulation
to make money.
2128
01:37:48,896 --> 01:37:50,931
As long as there are people
in this country
2129
01:37:50,965 --> 01:37:53,482
who are locked out
of the dignified labor market
2130
01:37:53,517 --> 01:37:57,517
and made a promise
that the American dream
is still available to them,
2131
01:37:57,551 --> 01:37:59,413
the MLM industry will thrive.
2132
01:37:59,448 --> 01:38:03,862
I did join a couple
of other MLMs
after leaving LuLaRoe
2133
01:38:03,896 --> 01:38:05,310
just because I was
still trying to bring
2134
01:38:05,344 --> 01:38:07,482
a little bit of income
into my family life,
2135
01:38:08,344 --> 01:38:10,896
and none of those
panned out either.
2136
01:38:10,931 --> 01:38:15,310
After LuLaRoe,
I really finally got the idea
2137
01:38:15,344 --> 01:38:19,724
that this was not in any way
going to help me,
2138
01:38:19,758 --> 01:38:21,517
and that these types
of companies
2139
01:38:21,551 --> 01:38:23,310
were just predatory.
2140
01:38:27,344 --> 01:38:29,379
Yeah, that's starting
to look like a good...
2141
01:38:29,413 --> 01:38:30,689
It's ready to go,
cookie dough.
2142
01:38:31,206 --> 01:38:33,241
- See.
- Ooh.
2143
01:38:33,275 --> 01:38:35,793
You are my mother.
You hear the rhyme
you just did.
2144
01:38:35,827 --> 01:38:37,965
It's ready to go,
cookie dough.
2145
01:38:38,000 --> 01:38:39,310
- Aw!
- Mmm-hmm.
2146
01:38:39,344 --> 01:38:40,793
We could start us a jingle.
2147
01:38:40,827 --> 01:38:43,896
Well, the American dream
is for me
2148
01:38:43,931 --> 01:38:48,862
was, I promise you, just
to be financially stable
2149
01:38:48,896 --> 01:38:50,551
and own my own business.
2150
01:38:50,586 --> 01:38:52,586
And LuLaRoe could have worked,
2151
01:38:52,620 --> 01:38:54,241
could have been that for me.
2152
01:38:54,275 --> 01:38:57,482
However, I... maybe I'll...
I'll take all blame, though.
2153
01:38:57,517 --> 01:39:00,931
I just didn't have
that fight to... to, um...
2154
01:39:03,793 --> 01:39:04,862
to make it happen.
2155
01:39:04,896 --> 01:39:06,827
There you go. Voila!
2156
01:39:06,862 --> 01:39:09,206
But I... I would like
to give it one more shot,
2157
01:39:09,241 --> 01:39:11,551
and it can be lucrative.
2158
01:39:11,586 --> 01:39:15,551
If LuLaRoe came to me tomorrow
and asked me,
2159
01:39:15,586 --> 01:39:19,655
"Hey, you wanna perform
on a cruise like you did?"
2160
01:39:19,689 --> 01:39:24,689
Heck yes, please.
Like, let's go, win.
2161
01:39:24,724 --> 01:39:26,482
Like, yeah, no, I...
2162
01:39:27,758 --> 01:39:29,310
in a heartbeat.
2163
01:39:30,620 --> 01:39:32,724
- You never stop.
- No.
2164
01:39:32,758 --> 01:39:34,448
- Never stops, never.
- I can't.
2165
01:39:34,482 --> 01:39:36,241
Never, never stops. It's okay.
2166
01:39:36,275 --> 01:39:37,310
- I can't.
2167
01:39:37,344 --> 01:39:39,241
- Oh.
- Check who that is.
2168
01:39:39,275 --> 01:39:41,586
That is just in time.
2169
01:39:41,620 --> 01:39:44,551
I get asked all the time,
after my experience
with LuLaRoe,
2170
01:39:44,586 --> 01:39:47,586
"Why in the world
would you do another
direct sales company?"
2171
01:39:48,448 --> 01:39:50,241
And the answer is,
2172
01:39:50,275 --> 01:39:52,586
I honestly feel
it's apples and oranges.
2173
01:39:53,344 --> 01:39:54,793
Here's my nail collection.
2174
01:39:56,689 --> 01:39:58,586
I have like the
entire collection almost.
2175
01:39:58,620 --> 01:40:00,068
I'm missing two.
2176
01:40:00,103 --> 01:40:04,413
If you look
at the Better Bureau Business,
the BBB rating,
2177
01:40:04,448 --> 01:40:06,896
I think LuLaRoe had an F.
2178
01:40:06,931 --> 01:40:10,034
And my new companies
Plunder, Red Aspen,
they have an A.
2179
01:40:10,068 --> 01:40:11,931
I think that says something.
2180
01:40:11,965 --> 01:40:14,724
So this is my
old LuLaRoe group.
2181
01:40:14,758 --> 01:40:16,241
I struggle
with this MLM
2182
01:40:16,275 --> 01:40:18,655
because I do like MLMs.
2183
01:40:18,689 --> 01:40:20,862
I love a lot
of different MLMs,
2184
01:40:20,896 --> 01:40:23,137
and I like to support
other women
2185
01:40:23,172 --> 01:40:24,965
and their businesses,
of course.
2186
01:40:25,000 --> 01:40:28,137
So, I would like to say
that I'm not for them,
2187
01:40:28,172 --> 01:40:30,310
but my nails come from them.
2188
01:40:30,344 --> 01:40:31,896
My candles come from them.
2189
01:40:31,931 --> 01:40:34,275
You know what I mean?
Like, I feel like
there's a purpose for it.
2190
01:40:34,793 --> 01:40:35,896
Um...
2191
01:40:38,310 --> 01:40:41,620
And I feel like
they've been around
for decades and decades.
2192
01:40:43,275 --> 01:40:45,448
My advice
to anybody going
2193
01:40:45,482 --> 01:40:48,655
into an MLM
or even considering it.
2194
01:40:48,689 --> 01:40:50,413
I don't care
if it's nail strips,
2195
01:40:50,448 --> 01:40:53,896
protein shakes, vitamins,
what else is out there,
2196
01:40:53,931 --> 01:40:57,206
make-up, um, hair products.
2197
01:40:57,793 --> 01:41:00,137
I don't care what it is.
2198
01:41:00,172 --> 01:41:04,310
Say no. Run as far as you can,
as fast as you can.
2199
01:41:06,965 --> 01:41:08,620
I don't think
the takeaway
2200
01:41:08,655 --> 01:41:11,034
from the LulaRoe's story is
that it's wrong to have hope.
2201
01:41:11,827 --> 01:41:13,827
It's good to have hope.
2202
01:41:13,862 --> 01:41:17,551
The American dream
preys on hope.
2203
01:41:17,586 --> 01:41:21,000
And so until we make
the American dream
2204
01:41:21,655 --> 01:41:23,620
less all-consuming,
2205
01:41:23,655 --> 01:41:27,206
that hope will lead people
to harm.
2206
01:41:27,241 --> 01:41:29,827
So, it's the American dream
that has to change,
2207
01:41:29,862 --> 01:41:32,482
not our capacity to hope
that has to change.
2208
01:41:35,310 --> 01:41:36,379
I'm not surprised
at all
2209
01:41:36,413 --> 01:41:38,448
that LuLaRoe still exists.
2210
01:41:38,482 --> 01:41:41,620
This is just what the people
who start MLMs do.
2211
01:41:41,655 --> 01:41:44,689
And if it wasn't LuLaRoe
that was sticking around,
2212
01:41:44,724 --> 01:41:47,241
Mark and DeAnne
would go start another MLM.
2213
01:41:47,275 --> 01:41:49,724
We're aware
of the negativity,
but guess what?
2214
01:41:49,758 --> 01:41:53,655
It is a minute amount
compared to all
2215
01:41:53,689 --> 01:41:56,482
of the amazing positive things
that are happening.
2216
01:41:56,517 --> 01:41:58,931
Forget about using
the truth as your defense.
2217
01:41:58,965 --> 01:42:01,034
Use kindness as your defense.
2218
01:42:01,068 --> 01:42:02,931
That is the culture
of LuLaRoe.
2219
01:42:02,965 --> 01:42:05,000
This is just the way
we do business here
2220
01:42:05,551 --> 01:42:08,206
to make people think
2221
01:42:08,241 --> 01:42:11,068
that they're pursuing
their own success
2222
01:42:11,103 --> 01:42:14,758
while they're actually
making someone else rich.
2223
01:42:17,068 --> 01:42:20,586
It's just greed,
pure American greed.
2224
01:42:20,620 --> 01:42:23,206
Each and every
one of you are a part
of the American dream
2225
01:42:23,241 --> 01:42:26,931
because you are entrepreneurs
and you own your own business,
2226
01:42:26,965 --> 01:42:30,034
and I will tell you,
some days are not so good.
2227
01:42:30,068 --> 01:42:31,620
Guess what?
2228
01:42:31,655 --> 01:42:34,862
So many days are so amazing.
2229
01:42:38,413 --> 01:42:39,724
LuLaRoe.