1 00:00:02,000 --> 00:00:07,000 Downloaded from YTS.MX 2 00:00:08,000 --> 00:00:13,000 Official YIFY movies site: YTS.MX 3 00:00:16,422 --> 00:00:19,714 [slow, ambient music] 4 00:00:46,547 --> 00:00:49,047 [Swisher] In Silicon Valley there's a lot of origin stories 5 00:00:49,047 --> 00:00:53,381 of companies that were at-- had the right idea, but were completely 6 00:00:53,381 --> 00:00:58,714 at the wrong time and yet they paved the path for everything else. 7 00:00:58,714 --> 00:01:02,089 [Markoff] There are a handful of stories that define Silicon Valley. 8 00:01:02,089 --> 00:01:07,172 You know, there are legends, and General Magic was one of the legends. 9 00:01:09,339 --> 00:01:12,089 [Sculley] You have to believe, you have to be proud, you have to be 10 00:01:12,089 --> 00:01:16,422 absolutely convinced that you're gonna bend the way the world is moving, 11 00:01:16,422 --> 00:01:18,881 and you're going to take it in a different direction. 12 00:01:18,881 --> 00:01:22,089 If you're always playing it safe and you're not failing 13 00:01:22,089 --> 00:01:26,297 there's a very high probability you are not doing anything particularly important. 14 00:01:29,547 --> 00:01:33,714 [Joanna] No matter how big we dreamed, the fact that you could touch 15 00:01:33,714 --> 00:01:36,089 the lives of billions, billions, 16 00:01:36,089 --> 00:01:37,923 it was vaguely imaginable, 17 00:01:37,923 --> 00:01:41,964 but the scale of it was inconceivable. 18 00:01:41,964 --> 00:01:45,422 [Hershenson] The reason you should care about the story of General Magic 19 00:01:45,422 --> 00:01:48,964 is because it involves something fundamental, 20 00:01:48,964 --> 00:01:53,631 and that is... failure isn't the end. 21 00:01:53,631 --> 00:01:55,839 Failure is actually the beginning. 22 00:01:58,923 --> 00:02:02,964 [Hoffman] The reason this story so haunts the people that were involved, 23 00:02:02,964 --> 00:02:08,964 that they still live with it, is because they knew that they were right. 24 00:02:11,214 --> 00:02:15,881 [Hershenson] Did it fail? I mean, the company itself failed, the ideas didn't fail. 25 00:02:15,881 --> 00:02:20,339 The people who worked there didn't fail. So, was it a failure? 26 00:02:24,339 --> 00:02:29,339 [dramatic music] 27 00:03:10,506 --> 00:03:12,381 [bell ringing] 28 00:03:45,589 --> 00:03:46,964 [Tony] I was in high school. 29 00:03:48,339 --> 00:03:51,089 Sixteen at the time. 30 00:03:51,089 --> 00:03:55,005 I didn't really wanna go to class. Every waking moment that I wasn't in school 31 00:03:55,005 --> 00:03:58,964 I was on the computer, learning something about it, programming and doing something. 32 00:03:58,964 --> 00:04:03,339 Talking to friends about it, I was the geek, you know, The Revenge of the Nerds. 33 00:04:03,339 --> 00:04:09,422 For me every weekend was fixing things, or building things, from the age of three or four. 34 00:04:09,422 --> 00:04:13,089 Soapbox derby racer, or we could repair lawnmowers or what have you. 35 00:04:13,089 --> 00:04:19,130 But with this I could create new things. I could sit there and I could program a game, 36 00:04:19,130 --> 00:04:24,214 or I could program graphics, I could do things and you spoke a language no one else knew 37 00:04:24,214 --> 00:04:26,839 and you could tell people about it and they were like, wow. 38 00:04:28,506 --> 00:04:31,798 And then it was the Mac and it was all about the Mac. 39 00:04:33,130 --> 00:04:34,881 [whispering] What is that? 40 00:04:38,589 --> 00:04:43,172 There were names of people like Andy Hertzfeld, Joanna Hoffman, Bill Atkinson, 41 00:04:43,172 --> 00:04:48,339 rock stars in Rolling Stone, but had nothing to do with music. They were my heroes. 42 00:04:48,339 --> 00:04:52,464 My name is Andy Hertzfeld, I bought and fell in love with an Apple II in 1978. 43 00:04:52,464 --> 00:04:59,214 And went to work for Apple in 1979 and was lucky enough to help design the Macintosh. 44 00:04:59,214 --> 00:05:01,339 You have to go and find out more about them, 45 00:05:01,339 --> 00:05:04,172 and how can I go work with them, because I wanted to be like them. 46 00:05:05,547 --> 00:05:09,589 [Chariots of Fire by Vangelis playing] 47 00:05:09,589 --> 00:05:12,172 [audience cheering] 48 00:05:12,172 --> 00:05:17,798 [computerized voice] Hello, I am Macintosh. It sure is great to get out of that bag. 49 00:05:17,798 --> 00:05:19,089 [crowd cheering] 50 00:05:19,089 --> 00:05:21,589 January 24th 1984, 51 00:05:21,589 --> 00:05:24,130 uh, the Macintosh was being publicly introduced 52 00:05:24,130 --> 00:05:27,673 to the world, for the very first time. 53 00:05:27,673 --> 00:05:30,339 [Joanna] You know what I remember? We were sitting here 54 00:05:30,339 --> 00:05:37,506 and there was this roar, just sort of like a sound wave coming, coming at us. 55 00:05:37,506 --> 00:05:43,381 It was a culmination of years of work, of years of expectation. 56 00:05:43,381 --> 00:05:44,547 This was it. 57 00:05:44,547 --> 00:05:48,089 What we are trying to do with Macintosh is take away 58 00:05:48,089 --> 00:05:51,172 yet another barrier to usage of personal computers. 59 00:05:51,172 --> 00:05:53,589 One of the neatest things about Macintosh was we had a chance 60 00:05:53,589 --> 00:05:56,464 to change the way that people thought of computers. 61 00:05:56,464 --> 00:05:59,255 We called it the computer for the rest of us, 62 00:05:59,255 --> 00:06:02,297 because computers weren't for ordinary people. 63 00:06:02,297 --> 00:06:06,422 We thought we had a chance to make a difference. Steve Jobs just drummed it into us. 64 00:06:06,422 --> 00:06:09,005 He was just such a brilliant motivator. 65 00:06:09,005 --> 00:06:12,047 The greatest people are self-managing. They don't need to be managed. 66 00:06:12,047 --> 00:06:14,506 What they need is a common vision. 67 00:06:14,506 --> 00:06:17,714 Once they know what to do, they'll go figure out how to do it. 68 00:06:17,714 --> 00:06:21,005 [Andy] We truly believed with every fiber of our being 69 00:06:21,005 --> 00:06:26,422 that if we can solve that problem of, um, making computers accessible 70 00:06:26,422 --> 00:06:29,839 to an ordinary person by making them easy enough to use, 71 00:06:29,839 --> 00:06:32,255 we could truly change the world. 72 00:06:34,255 --> 00:06:35,547 [Joanna] But behind the scenes, 73 00:06:35,547 --> 00:06:38,756 behind that facade, things were changing. 74 00:06:38,756 --> 00:06:41,756 Steve Jobs was involved in palace politics. 75 00:06:41,756 --> 00:06:44,756 That was much bigger at that moment than the Mac. 76 00:06:44,756 --> 00:06:48,923 I was just too tunnel-visioned to be able to appreciate that. 77 00:06:48,923 --> 00:06:51,923 [Andy] I got a phone call, like around 10:00 a.m. in the morning 78 00:06:51,923 --> 00:06:57,422 from someone on the Mac team saying, "You won't believe this, but Steve got fired." 79 00:07:02,089 --> 00:07:08,964 The core team was stunned. That said, things were a mess in many ways. 80 00:07:08,964 --> 00:07:12,673 But Steve and John Sculley didn't agree about what to do with it. 81 00:07:12,673 --> 00:07:16,297 Fights escalated to the point where the board told Sculley 82 00:07:16,297 --> 00:07:18,673 that he had to remove Steve. 83 00:07:21,589 --> 00:07:25,422 Um, wrenching decision for everyone, 84 00:07:25,422 --> 00:07:29,214 both Steve and Sculley and everyone close to them. 85 00:07:29,214 --> 00:07:30,756 [Joanna] Since the Mac, 86 00:07:30,756 --> 00:07:33,798 really I think we were all looking for the next thing 87 00:07:33,798 --> 00:07:37,339 -because it really jaded us for anything else. -[Andy] Yes. 88 00:07:37,339 --> 00:07:40,631 [Joanna] Any other project that kept coming up, kinda fizzled very quickly 89 00:07:40,631 --> 00:07:43,589 because it didn't have the grandness of the vision, 90 00:07:43,589 --> 00:07:47,798 it didn't have the grandness of potential impact. 91 00:07:47,798 --> 00:07:49,255 And now what? 92 00:07:54,839 --> 00:07:57,756 [soft music] 93 00:08:06,422 --> 00:08:09,756 Good evening, I'm Marc Porat. 94 00:08:09,756 --> 00:08:12,714 Today many people believe that information tools 95 00:08:12,714 --> 00:08:17,005 are the third technology to change the course of civilization. 96 00:08:17,005 --> 00:08:21,255 Changing our relationship to nature, to each other, 97 00:08:21,255 --> 00:08:23,964 to the very way we experience reality. 98 00:08:23,964 --> 00:08:27,714 The Aspen Institute attracted some of the most amazing people. 99 00:08:27,714 --> 00:08:31,881 It had a place where they could speak freely to each other in private. 100 00:08:31,881 --> 00:08:35,714 Cyrus Vance or Henry Kissinger or the Shahbanou of Iran or-- 101 00:08:35,714 --> 00:08:39,964 Very, very powerful people that you would never expect to meet. 102 00:08:39,964 --> 00:08:43,297 Those were the people, that was, that was the teaching there, you could, 103 00:08:43,297 --> 00:08:47,881 and in fact, you were responsible and had a mandate to invent the future. 104 00:08:47,881 --> 00:08:52,923 Because the future your parents handed you, that was broken. 105 00:08:52,923 --> 00:08:59,714 And so that started me in the track of saying, "What can I do to create the future?" 106 00:09:02,214 --> 00:09:06,589 There comes a moment where for some reason you are in the future, 107 00:09:06,589 --> 00:09:10,964 and you see something very, very clearly. You just see it. 108 00:09:10,964 --> 00:09:13,923 That's what happened to me, and I went into the future, 109 00:09:13,923 --> 00:09:18,089 and I saw the world which, which I thought was very real and very tangible. 110 00:09:18,089 --> 00:09:24,047 And I stood in that moment, inside it, and I looked around my-- me, 111 00:09:24,047 --> 00:09:28,756 and it was there, it was all there. It was basically the General Magic vision. 112 00:09:33,130 --> 00:09:38,339 It was gonna be so revolutionary that it would take over the world. 113 00:09:38,339 --> 00:09:44,714 So this book I wrote in 1989 and this was a compilation of, of the ideas. 114 00:09:44,714 --> 00:09:47,297 And it was called Pocket Crystal. 115 00:09:48,756 --> 00:09:52,798 And this is what we came up with in 1989. 116 00:09:54,798 --> 00:09:58,798 And there it is, we really had it. [chuckles] 117 00:10:01,839 --> 00:10:02,798 We definitely had it. 118 00:10:07,839 --> 00:10:10,464 [clink-clank noises] 119 00:10:16,381 --> 00:10:19,339 Business is just stories. That's what people do, they tell stories. 120 00:10:19,339 --> 00:10:23,464 And they-- and the ones who tell the most compelling stories are the ones who, 121 00:10:23,464 --> 00:10:28,798 you know, end up making the most progress forward and Marc was a great story teller. 122 00:10:28,798 --> 00:10:33,005 After Steve Jobs left in 1985, a lot of people were pretty depressed, 123 00:10:33,005 --> 00:10:36,089 and they wondered what Apple's future was going to be like. 124 00:10:36,089 --> 00:10:39,422 You know, could Apple still go on without Steve Jobs there? 125 00:10:39,422 --> 00:10:43,839 Marc was one of the first people to see that computing in the future was gonna be, 126 00:10:43,839 --> 00:10:47,005 not just about computation, it was gonna be about communications, 127 00:10:47,005 --> 00:10:49,839 it was gonna be about content and it was gonna be very, very personal. 128 00:10:49,839 --> 00:10:52,297 Something that you could hold in your hand. 129 00:10:52,297 --> 00:10:56,631 [Marc] And it was a telephone, it was essentially going to be a smartphone 130 00:10:56,631 --> 00:10:59,589 with a lot of intelligence in it. 131 00:10:59,589 --> 00:11:02,297 Imagine a personal computer, with applications organized 132 00:11:02,297 --> 00:11:04,381 around these personal wants and needs. 133 00:11:04,381 --> 00:11:07,756 An object through which you communicated with yourself about everything 134 00:11:07,756 --> 00:11:12,673 that you're thinking about. It was the way you reached out and touched other people, 135 00:11:12,673 --> 00:11:18,130 and it was the way that you reach beyond that into the larger world. 136 00:11:18,130 --> 00:11:23,756 Marc always came with his giant red book, uh, and he would thumb through the pages 137 00:11:23,756 --> 00:11:27,923 and, uh, he was able to romance me, 138 00:11:27,923 --> 00:11:31,756 he was able to romance Bill Atkinson, Andy Hertzfeld. 139 00:11:31,756 --> 00:11:33,506 [answering machine] Please leave a message and we will return 140 00:11:33,506 --> 00:11:35,839 your call as quickly as possible. 141 00:11:35,839 --> 00:11:39,297 I saw a message on my answering machine from Bill Atkinson 142 00:11:39,297 --> 00:11:41,464 who was my mentor at Apple, my hero. 143 00:11:41,464 --> 00:11:43,756 "I just saw the greatest thing ever. 144 00:11:43,756 --> 00:11:46,381 You got to come back to Apple to work with me on it." 145 00:11:46,381 --> 00:11:51,381 And the very next day Marc Porat came over to my house with his models and stuff. 146 00:11:51,381 --> 00:11:54,422 Wouldn't it be nice, if all these notes, which are very useful, 147 00:11:54,422 --> 00:11:57,214 I could have with me when I needed them. Wouldn't it be nice I suppose, 148 00:11:57,214 --> 00:12:02,255 if letters that were important, arrived, fell out of the sky. 149 00:12:02,255 --> 00:12:07,005 [Andy] I was a little skeptical at first, because Marc is such a slick salesperson, 150 00:12:07,005 --> 00:12:09,506 but I saw that, hey, this is pretty cool. 151 00:12:09,506 --> 00:12:12,839 [Joanna] And when I saw this, the concept and I talked to Marc, 152 00:12:12,839 --> 00:12:14,923 I got the same butterflies in my stomach. 153 00:12:14,923 --> 00:12:19,255 The same feeling that I had when I first encountered the Macintosh. 154 00:12:19,255 --> 00:12:23,339 This book was not just ideas, 155 00:12:23,339 --> 00:12:26,798 not just possibilities, 156 00:12:26,798 --> 00:12:29,506 but this was a complete and thorough collection 157 00:12:29,506 --> 00:12:33,297 of the vision of the future, scenario by scenario. 158 00:12:33,297 --> 00:12:38,214 Marc said, "We are gonna create what comes after the personal computer." 159 00:12:38,214 --> 00:12:41,839 "John," he said, "I think this can be the future of Apple, 160 00:12:41,839 --> 00:12:44,089 but I'm not sure it can be done inside of Apple. 161 00:12:44,089 --> 00:12:46,172 I think it's got to be a separate company." 162 00:12:46,172 --> 00:12:49,964 I helped Marc get the investment from the Apple board. 163 00:12:49,964 --> 00:12:52,673 So Apple ended up spinning out General Magic. 164 00:12:52,673 --> 00:12:57,297 This was the beginning of what became, I think, the most important company 165 00:12:57,297 --> 00:13:00,130 to come out of Silicon Valley that nobody had ever heard of. 166 00:13:00,130 --> 00:13:03,839 [upbeat music] 167 00:13:09,798 --> 00:13:11,631 [Markoff] There was this aura of secrecy. 168 00:13:11,631 --> 00:13:13,547 We knew the people that went in. 169 00:13:13,547 --> 00:13:15,172 We knew they were smart people. 170 00:13:15,172 --> 00:13:19,047 You know it had Apple's fairy dust sprinkled on it. 171 00:13:19,047 --> 00:13:20,673 So we had no idea what it was, 172 00:13:20,673 --> 00:13:24,047 but by the rumors it seemed just captivating. 173 00:13:24,047 --> 00:13:27,297 There's this company, it has Andy and Bill and, 174 00:13:27,297 --> 00:13:29,506 and they're going off to do something. 175 00:13:29,506 --> 00:13:33,923 And I was like, "I don't know what they are doing yet, but I know I need to be there." 176 00:13:33,923 --> 00:13:38,005 I was dressed up, I had my suit coat and a tie, 177 00:13:38,005 --> 00:13:40,172 and I was there at about 8:30 in the morning. 178 00:13:40,172 --> 00:13:43,214 I knocked on the door, no one answered, so I opened the door 179 00:13:43,214 --> 00:13:46,172 and it was very quiet and I'm like, "Where is everybody?" 180 00:13:46,172 --> 00:13:50,381 And I look over and there are two people in this office 181 00:13:50,381 --> 00:13:55,047 and they had been there all night, and they looked at me with these dazed eyes 182 00:13:55,047 --> 00:14:00,756 and they were like, "We're not hiring." And that was it. 183 00:14:00,756 --> 00:14:05,214 [Stern] Everybody in the valley knew that Magic was-- was doing something really cool, 184 00:14:05,214 --> 00:14:08,089 and really hot, they didn't know exactly what it was. 185 00:14:11,839 --> 00:14:16,047 Everybody wanted to be there and people literally would sleep on the doorstep 186 00:14:16,047 --> 00:14:18,255 to try to get an interview or get into the building. 187 00:14:18,255 --> 00:14:21,005 [interviewer] I mean from your perspective, is this unique? 188 00:14:21,005 --> 00:14:23,089 Or is this everywhere in the valley and not so special? 189 00:14:23,089 --> 00:14:26,214 No, no it's not everywhere in the valley! 190 00:14:26,214 --> 00:14:29,964 The best, the brightest the coolest, the smartest. 191 00:14:29,964 --> 00:14:32,964 [Bill] Hi Megan, welcome aboard. [laughter] 192 00:14:32,964 --> 00:14:34,964 Oh, smile! You are on "Candid Camera." 193 00:14:34,964 --> 00:14:37,422 [Megan] I was always building things. 194 00:14:37,422 --> 00:14:42,506 I come from a long line of engineers. And so the idea of going to Silicon Valley 195 00:14:42,506 --> 00:14:46,130 and learning with these extraordinary people how to make products 196 00:14:46,130 --> 00:14:48,673 and create things and do just amazing things, 197 00:14:48,673 --> 00:14:51,005 that's what I wanted to do, it was drawing me. 198 00:14:54,464 --> 00:15:00,422 Andy Hertzfeld had gotten my name as a Mac developer, and so he called me. 199 00:15:00,422 --> 00:15:03,464 [Andy] I'm sorry to offend you with this Non Disclosure Agreement... 200 00:15:03,464 --> 00:15:05,881 But he couldn't tell me what it was, and I was just thinking, 201 00:15:05,881 --> 00:15:08,005 "Oh my god I am talking to Andy Hertzfeld right now." 202 00:15:10,923 --> 00:15:14,255 My parents are looking at me going, "I don't know anything 203 00:15:14,255 --> 00:15:17,714 about this General Magic. Why don't you go to a company you know, like 204 00:15:17,714 --> 00:15:22,381 IBM or Microsoft, can't you go there, where it's well known?" 205 00:15:22,381 --> 00:15:25,297 I'm like, "No, I wanna go work for General Magic." 206 00:15:25,297 --> 00:15:29,214 He would call me ten, fifteen times a day just begging, 207 00:15:29,214 --> 00:15:32,589 "Please get my resume" and he would just ask me, 208 00:15:32,589 --> 00:15:35,214 "Please, I will not stop until I work there." 209 00:15:35,214 --> 00:15:37,631 [Tony] And so I go into the interview, first thing in, 210 00:15:37,631 --> 00:15:42,839 people sat me down on the floor, ripped my tie off, ripped off my jacket and said, 211 00:15:42,839 --> 00:15:47,297 "That's not how we work here." So I go home back to Michigan, packed up all my things, 212 00:15:47,297 --> 00:15:49,964 and put them in a car and then I'm like, I got to hear something. 213 00:15:49,964 --> 00:15:54,381 So I called Dee. "What's going on?" "We have a process, we are going through it. 214 00:15:54,381 --> 00:15:56,964 We are gonna have a meeting we will talk about you, we will let you know." 215 00:15:56,964 --> 00:15:58,589 [Dee] He would not stop calling me. 216 00:15:58,589 --> 00:16:01,005 Then I started calling like every day. 217 00:16:01,005 --> 00:16:04,631 I said, "please call him because he is driving me crazy." 218 00:16:04,631 --> 00:16:07,089 -[ring tone] -I got the call. "Congratulations 219 00:16:07,089 --> 00:16:10,422 you got the job," and I just went nuts. 220 00:16:10,422 --> 00:16:13,047 [lively music] 221 00:16:45,005 --> 00:16:49,714 [Marc] Email from me to John Sculley: "We realize that the root of our strength 222 00:16:49,714 --> 00:16:55,172 was that we understood how people use information machines better than anyone else. 223 00:16:55,172 --> 00:16:58,130 This is our early vision for the product. 224 00:16:58,130 --> 00:17:03,297 A tiny computer, a phone, a very personal object. 225 00:17:03,297 --> 00:17:05,589 It must be beautiful. 226 00:17:05,589 --> 00:17:10,756 It must offer the kind of personal satisfaction that a fine piece of jewelry brings. 227 00:17:13,214 --> 00:17:18,172 It will have a perceived value even when it is not being used. 228 00:17:18,172 --> 00:17:21,756 It should offer the comfort of a touchstone. 229 00:17:21,756 --> 00:17:26,214 The tactile satisfaction of a seashell. The enchantment of a crystal. 230 00:17:29,464 --> 00:17:32,673 Once you use it, you won't be able to live without it. 231 00:17:34,631 --> 00:17:36,297 It's just not another telephone. 232 00:17:38,673 --> 00:17:40,297 It must be something else." 233 00:17:45,339 --> 00:17:48,297 So a lot of people in the valley they have this idea 234 00:17:48,297 --> 00:17:50,798 that they're, that they're changing the world and they say that a lot. 235 00:17:50,798 --> 00:17:54,005 They sometimes call themselves "chief change agents," and stuff like that. 236 00:17:54,005 --> 00:17:57,714 It's mostly bullshit, uh, but they have to believe it in order, you know, you don't make 237 00:17:57,714 --> 00:18:00,172 a photo app and you're not changing the world with a photo app. You're just not. 238 00:18:00,172 --> 00:18:04,506 It's not solving cancer, it's not solving poverty, it's not solving climate change. 239 00:18:04,506 --> 00:18:06,839 You know, they all have this idea that they are doing something bigger 240 00:18:06,839 --> 00:18:10,589 than what the actual thing is, but it's like the car, the lightbulb, 241 00:18:10,589 --> 00:18:14,422 it's the idea of a computer in your pocket, it's a really big idea. 242 00:18:14,422 --> 00:18:18,089 This device that allows them to access everything. 243 00:18:18,089 --> 00:18:20,381 But back then, there wasn't an internet, 244 00:18:20,381 --> 00:18:22,881 there wasn't the worldwide network of information. 245 00:18:22,881 --> 00:18:25,506 There weren't people using it, there wasn't cell phones then, 246 00:18:25,506 --> 00:18:29,297 'cause there wasn't, you know, wireless, like everything there wasn't, wasn't. 247 00:18:29,297 --> 00:18:32,297 The reason I started covering it, was because when I saw it, I was like, "Oh! 248 00:18:32,297 --> 00:18:39,422 This is where it leads." The idea of mobile computing, uhm, started at General Magic. 249 00:18:39,422 --> 00:18:41,756 -Hi guys, I've got the chips from Motorola. -Yeah. 250 00:18:41,756 --> 00:18:43,881 [man] Yay, all right, all right. 251 00:18:46,339 --> 00:18:47,547 Cool. 252 00:18:47,547 --> 00:18:49,631 -[laughter] -[chattering] 253 00:18:52,172 --> 00:18:55,506 When you started to hear about the different people that were also there, it was like 254 00:18:55,506 --> 00:18:57,839 Dan Winkler? Dan Winkler's here? I know Dan 255 00:18:57,839 --> 00:19:01,464 I would read all of his books! There was Scott Knaster, Jimmy Freelander, 256 00:19:01,464 --> 00:19:03,631 Susan Kare, "They're here too?" 257 00:19:03,631 --> 00:19:05,547 Uhm, what am I doing right now? Uhm... 258 00:19:05,547 --> 00:19:08,297 Picking that "Paradigm" movie. 259 00:19:08,297 --> 00:19:11,172 [Tony] And then, all of a sudden, Andy Hertzfeld walks by, 260 00:19:11,172 --> 00:19:14,506 Joanna Hoffman walks by, and you're like, "Oh my god!" You know. 261 00:19:14,506 --> 00:19:18,089 "Aah," you know, you're resonating, like the rock stars are here. 262 00:19:18,089 --> 00:19:22,214 -[Tony] And then they just sit down on the floor next to you! -How are you doing? 263 00:19:22,214 --> 00:19:25,506 [Tony] It wasn't just the best of the Apple of the 80's. 264 00:19:25,506 --> 00:19:29,839 It was the best of Apple early 90's that were all coming. 265 00:19:29,839 --> 00:19:32,172 And here is this whole team of people bubbling 266 00:19:32,172 --> 00:19:35,381 and bursting, you know, and I'm still trying to figure out how to get along. 267 00:19:35,381 --> 00:19:40,631 I have this kind of longer hair and I got my high tops from Detroit. 268 00:19:40,631 --> 00:19:44,381 I was the lowest guy on the totem pole, you know, "Give him some stuff and try things." 269 00:19:44,381 --> 00:19:47,714 -I was worried the chips had bugs in them. -Cut your hands. 270 00:19:47,714 --> 00:19:52,214 [Amy] I was only going into engineering because I knew that it would be like a tool kit 271 00:19:52,214 --> 00:19:54,339 I could use until someone would hire me. 272 00:19:54,339 --> 00:19:56,714 But then I got into it, and it turns out, oh jeez, you know, 273 00:19:56,714 --> 00:20:00,464 like I was actually really good at circuit design, like who knew, you know, who knew? 274 00:20:00,464 --> 00:20:03,339 The service I would most like to see would be a shopping service. 275 00:20:03,339 --> 00:20:05,631 I could order everything, from my Teletouch. 276 00:20:05,631 --> 00:20:08,547 [Megan] A lot of times people in their twenties are out, you know, 277 00:20:08,547 --> 00:20:11,089 in the bars and hanging out, but our twenties are spent 278 00:20:11,089 --> 00:20:16,923 you know, just powering through, with each other, building these extraordinary things together. 279 00:20:16,923 --> 00:20:21,506 -...the camera. -[indistinct chattering] 280 00:20:21,506 --> 00:20:24,255 -[all] Ooh! -[woman] Tony, was that you? 281 00:20:24,255 --> 00:20:26,714 You know, I hadn't had that many first days of jobs before 282 00:20:26,714 --> 00:20:30,589 and I wondered, "Is the first day of every job like this?" 283 00:20:30,589 --> 00:20:33,923 -The answer to that is no. -[Tony] Zed, the cell broke open. 284 00:20:33,923 --> 00:20:37,089 I met Andy Hertzfeld for the first time, he was already famous, I knew 285 00:20:37,089 --> 00:20:41,673 what he looked like. In my world he was one of the superstars, and it is a little embarrassing 286 00:20:41,673 --> 00:20:44,172 to put it this way, but that was, that was pretty much like falling in love. 287 00:20:44,172 --> 00:20:48,589 -[laughter] -OK! Let's-- let's try to, uh, start the meeting, 288 00:20:48,589 --> 00:20:53,214 the-- the first, uh, the first obvious thing to mention is-- is 289 00:20:53,214 --> 00:20:57,381 that we are not alone here today. we're being filmed for posterity. 290 00:20:57,381 --> 00:21:01,297 It'll be a good historical or hysterical document, uh, 291 00:21:01,297 --> 00:21:03,464 some time in the future anyway, and so... 292 00:21:03,464 --> 00:21:06,130 Well, I was the black sheep. I was a filmmaker. 293 00:21:06,130 --> 00:21:07,923 I'd never heard of a startup. 294 00:21:07,923 --> 00:21:10,464 [Andy] I'm wired and wired for Sam here. 295 00:21:10,464 --> 00:21:12,464 It shouldn't, it shouldn't be too disruptive. 296 00:21:12,464 --> 00:21:14,756 [Hoffman] What I understood was that these people were 297 00:21:14,756 --> 00:21:17,506 doing something so charmingly different, 298 00:21:17,506 --> 00:21:21,881 so charmingly new. So...fun. 299 00:21:21,881 --> 00:21:26,464 And you could trust them because what they were driven towards, wasn't a job, 300 00:21:26,464 --> 00:21:29,881 the job never came up, the salary never came up. 301 00:21:29,881 --> 00:21:33,214 It was where we were headed, we were going to change the world. 302 00:21:33,214 --> 00:21:37,214 We all basically sat on the floor-- no, I did not. They all basically sat on the floor 303 00:21:37,214 --> 00:21:43,547 to talk about what it was, what are we gonna call this handheld product. 304 00:21:43,547 --> 00:21:46,756 We've been talking about possible names, what is the device? 305 00:21:46,756 --> 00:21:50,923 One of the things that's really special is that it's in my pocket with me all the time. 306 00:21:50,923 --> 00:21:55,506 It's a very different thing than computers. It's something that is in my pocket 307 00:21:55,506 --> 00:21:58,673 and I run my life out of it and through it. 308 00:21:58,673 --> 00:22:00,798 It was this notion of anytime, anywhere communication. 309 00:22:00,798 --> 00:22:03,214 The notion that it wasn't just gonna be a phone, 310 00:22:03,214 --> 00:22:06,339 but you could do all these other things with it, to integrate all that 311 00:22:06,339 --> 00:22:07,964 into one thing that I could hold in my hand. 312 00:22:07,964 --> 00:22:09,589 I thought, "Oh my god, 313 00:22:09,589 --> 00:22:11,589 if I could have one of those." 314 00:22:11,589 --> 00:22:14,714 I'm ready. And that was how things started. 315 00:22:14,714 --> 00:22:16,589 -[interviewer] We're rolling. -Oh yeah? 316 00:22:16,589 --> 00:22:18,047 [indistinct chatter] 317 00:22:18,047 --> 00:22:23,547 -Show us what's in the box. -Uhm. OK. 318 00:22:23,547 --> 00:22:27,214 We are trying to make something that people love. We need it to be like your watch, 319 00:22:27,214 --> 00:22:31,422 you know, it feels like you're saying your watch, your glasses, your, your, um, your wallet. 320 00:22:31,422 --> 00:22:34,297 Something that you like the color, you like the way it feels. 321 00:22:34,297 --> 00:22:38,964 You know this is a huge, ugly thing, but, um, we had to start somewhere, we had to start 322 00:22:38,964 --> 00:22:42,005 with components that we could buy off the shelf because you're-- 323 00:22:42,005 --> 00:22:46,589 you're working from, uh-- You're working from wishes and ideas 324 00:22:46,589 --> 00:22:49,047 of how you wish it would be and real components 325 00:22:49,047 --> 00:22:51,964 that you can buy that are cheap enough that you can make the product reasonable 326 00:22:51,964 --> 00:22:54,756 so people can afford it because if it cost a million dollars, forget it. 327 00:22:54,756 --> 00:22:56,923 [interviewer] Was that the first one or the begin-- in the beginning? 328 00:22:56,923 --> 00:23:00,047 This is in the very beginning and, um, one of the problems with this, 329 00:23:00,047 --> 00:23:03,089 was that the touchscreen was extremely noisy. 330 00:23:03,089 --> 00:23:07,005 And it just didn't have the resolution, it would be a horrible experience 331 00:23:07,005 --> 00:23:10,381 for people to use this thing. So that was actually our hardest component. 332 00:23:10,381 --> 00:23:13,923 We were pushing the envelope on every single front, 333 00:23:13,923 --> 00:23:17,130 so we're figuring out what size should it be, what sensor, 334 00:23:17,130 --> 00:23:21,130 what electric plug should it have, how many buttons should we have if any. 335 00:23:21,130 --> 00:23:24,255 [Kevin] The feeling was that anything was possible. You could shoot 336 00:23:24,255 --> 00:23:27,798 as high as you wanted to here and as a team we were gonna be able to do it. 337 00:23:27,798 --> 00:23:32,756 The purpose of doing all this, is to go out and-- and create prototypes 338 00:23:32,756 --> 00:23:35,798 so that the team can plug them into the Mac and run the software 339 00:23:35,798 --> 00:23:38,255 behind it and experience what a user would experience. 340 00:23:38,255 --> 00:23:41,798 [Amy] The array of personalities, they were all like nuclear power plants, 341 00:23:41,798 --> 00:23:45,172 each one of them working on solving these difficult problems. 342 00:23:45,172 --> 00:23:48,964 For me the challenge was challenging myself to try and work at that level. 343 00:23:48,964 --> 00:23:53,798 I was a newbie. A lot of people got to just do, you know, if you're the young guy in the team 344 00:23:53,798 --> 00:23:56,964 you had to learn and do. So you had to work double or triple time. 345 00:23:56,964 --> 00:23:59,255 He was our college kid. 346 00:23:59,255 --> 00:24:01,923 [Tony] I'm hooking up a demo so that we can see 347 00:24:01,923 --> 00:24:03,881 keyboards working with the device. 348 00:24:03,881 --> 00:24:07,881 [Adler] Tony wanted to learn everything, from everyone. 349 00:24:07,881 --> 00:24:11,714 Whatever it was, yes! And more of it and how can I do more to help. 350 00:24:11,714 --> 00:24:14,798 -[interviewer] Is it important? -Uh, if you want to hook up disc drives 351 00:24:14,798 --> 00:24:17,422 and things of that nature, yeah. It's really important. 352 00:24:17,422 --> 00:24:21,172 [Tony] I wanted to make it work really seamlessly and fast. 353 00:24:21,172 --> 00:24:25,631 This is basically our first test of our-- our-- basically a first demo 354 00:24:25,631 --> 00:24:28,881 of our peripheral system for the-- for the walkabout. 355 00:24:28,881 --> 00:24:33,756 And this was a technology to string peripherals together. 356 00:24:33,756 --> 00:24:38,881 Today we call it USB, and so we were creating USB before the world knew about it. 357 00:24:38,881 --> 00:24:40,839 -[woman whispering] Oh god. -[Tony] It finally works. 358 00:24:40,839 --> 00:24:45,005 We decided to make everything. I mean, we were making it all. 359 00:24:45,005 --> 00:24:49,297 See right now the whole class viewable texture is one formatter for everything. 360 00:24:49,297 --> 00:24:54,172 That meant we were custom building every piece, it's kind of like hand assembling a car 361 00:24:54,172 --> 00:24:59,005 rather than using a factory. And so it's, it's insane, it's insane. 362 00:24:59,005 --> 00:25:04,089 In many projects, you might build one or two innovative break-out things, 363 00:25:04,089 --> 00:25:07,339 and then you build on top of a lot of existing stuff, you kind of stand on 364 00:25:07,339 --> 00:25:10,881 the shoulders of giants, and we weren't doing that at General Magic, we were 365 00:25:10,881 --> 00:25:14,172 building the giant from the toes all the way up to its head. [chuckles] 366 00:25:14,172 --> 00:25:16,714 We couldn't find a touch screen to solve this problem, in fact, 367 00:25:16,714 --> 00:25:20,047 at one point, let me see if I can find it. 368 00:25:21,631 --> 00:25:23,839 At one point, we had to invent one. [chuckles] 369 00:25:23,839 --> 00:25:27,255 This Wendell, who works for Wendell Sander, he came up with this idea 370 00:25:27,255 --> 00:25:30,005 of a touch screen that would be balanced on four points 371 00:25:30,005 --> 00:25:33,172 and as you pushed on it you could, you could sense touch. 372 00:25:33,172 --> 00:25:35,714 So as you touch it in any particular place, 373 00:25:35,714 --> 00:25:37,964 you can do the math, so you do the whole force 374 00:25:37,964 --> 00:25:40,923 minus the X and Y and you can figure out where you are. 375 00:25:40,923 --> 00:25:43,381 Whether you are touching T or whether you're touching Caps Lock. 376 00:25:43,381 --> 00:25:47,172 -[interviewer] How small will it finally be, do you think? -Some day? 377 00:25:47,172 --> 00:25:50,089 Dick Tracy wrist watch, but... [chuckles] 378 00:25:50,089 --> 00:25:54,297 Right now, in the beginning, we are starting with a screen size that's probably about that big. 379 00:25:54,297 --> 00:25:59,297 Technically it was really, really hard to build something the size of those models. 380 00:25:59,297 --> 00:26:03,005 Uh, the technology just wasn't there yet, but, hey, that was ok, 381 00:26:03,005 --> 00:26:06,422 to build something a little clunkier for the first generation, 382 00:26:06,422 --> 00:26:11,172 we knew, uh, if it caught on, it would eventually get down there. 383 00:26:12,714 --> 00:26:15,839 [Adler] The touchscreen is a little funky. 384 00:26:15,839 --> 00:26:18,005 What was this thing gonna look like? You know, we knew what size screen 385 00:26:18,005 --> 00:26:19,756 we were gonna have, but we didn't know that early 386 00:26:19,756 --> 00:26:22,172 everything we're gonna put on that screen. 387 00:26:22,172 --> 00:26:23,631 The thing about computer programming 388 00:26:23,631 --> 00:26:26,547 is you're making something out of nothing. 389 00:26:26,547 --> 00:26:28,923 [cameraman] This is not nerds creating for others nerds here. 390 00:26:28,923 --> 00:26:31,923 There is a creative process here that is much like 391 00:26:31,923 --> 00:26:34,130 making a film or painting a picture or doing a play. 392 00:26:34,130 --> 00:26:37,381 This is very creative, which is a surprise to a lot of people. 393 00:26:37,381 --> 00:26:39,714 -This is a very creative process. -[producer] You mean artistic? 394 00:26:39,714 --> 00:26:41,631 -Artistic? You mean artistic. -Yeah. 395 00:26:41,631 --> 00:26:43,464 I'll ask him about them, OK? 396 00:26:43,464 --> 00:26:45,673 Yeah, that's absolut-- that got the crew yesterday. 397 00:26:45,673 --> 00:26:48,756 The common ground between Apple and what we did 398 00:26:48,756 --> 00:26:52,130 at General Magic in the sixties was idealism. 399 00:26:52,130 --> 00:26:55,798 Our art could make a difference in, in the lives of everyone, 400 00:26:55,798 --> 00:26:59,297 everyone you know and everyone you don't know. 401 00:26:59,297 --> 00:27:03,631 I think, uh, communications is the most fundamentally human thing that we do, 402 00:27:03,631 --> 00:27:08,589 and that's really why what we are doing cuts to the heart of-- of-- of who we are. 403 00:27:08,589 --> 00:27:13,255 Uh, that's what distinguishes people more than any other thing I think, the, uh, 404 00:27:13,255 --> 00:27:19,005 the sense of community, a sense of, of, reaching out from yourself to someone else. 405 00:27:19,005 --> 00:27:22,923 One of the things Bill and I do is just by word of mouth passing, passing 406 00:27:22,923 --> 00:27:26,464 that spirit down, down to the next generation. 407 00:27:26,464 --> 00:27:30,297 We were always saying, wow, wouldn't it be great if we did that and Andy would do this, 408 00:27:30,297 --> 00:27:33,673 he would stay up all night coding the thing that we just came up with 409 00:27:33,673 --> 00:27:36,964 the idea that evening. He would stay up all night and bring in 410 00:27:36,964 --> 00:27:40,047 a fully working thing the next morning. 411 00:27:40,047 --> 00:27:44,673 [Kevin] So we created this concept of different rooms, and Andy went off 412 00:27:44,673 --> 00:27:47,464 and over the weekend he completely rewrote the system 413 00:27:47,464 --> 00:27:52,339 to implement this hallways thing. So we come back and it's all there. 414 00:27:52,339 --> 00:27:56,923 That shouldn't have been possible for one person to do that much work in one go. 415 00:27:56,923 --> 00:28:00,422 [Adler] Passion is the thing that breaks through logic 416 00:28:00,422 --> 00:28:03,714 and makes you try to get every part right, 417 00:28:03,714 --> 00:28:07,714 not because of some science, but because of 418 00:28:07,714 --> 00:28:12,214 your feeling of pride and desire to do something great. 419 00:28:12,214 --> 00:28:15,839 [Andy] All you have to do is tap on this little letter creating icon 420 00:28:15,839 --> 00:28:18,089 and, uh, your favorite stationary pops out 421 00:28:18,089 --> 00:28:20,881 of the drawer. You notice it looks like a little postcard. 422 00:28:20,881 --> 00:28:24,631 [Joanna] There was mail, there was calendar, everything was communicating 423 00:28:24,631 --> 00:28:27,964 with each other and tiny little things that would delight people 424 00:28:27,964 --> 00:28:32,631 that would wink at people that would just make it so special. 425 00:28:32,631 --> 00:28:37,089 One interesting area we-- we haven't done is-- is expressing emotions. 426 00:28:37,089 --> 00:28:39,964 Uh, what-- what extent would you use to express anger at someone. 427 00:28:39,964 --> 00:28:43,172 [Marc] Emoticons, today, emoticons are a big deal. 428 00:28:43,172 --> 00:28:45,798 In those days no one knew what it was, there was no such thing. 429 00:28:45,798 --> 00:28:49,255 Andy and Bill would disappear and come back with emoticons 430 00:28:49,255 --> 00:28:53,089 that were animated. They were amazingly cute and intelligent. 431 00:28:53,089 --> 00:28:56,172 Only one person hated the happy face. It's like-- 432 00:28:56,172 --> 00:28:59,255 -Who was that? -[laughter] 433 00:28:59,255 --> 00:29:02,214 [Adler] I've certainly never worked with a team as ambitious. It's almost like 434 00:29:02,214 --> 00:29:06,756 we didn't care about what made sense. You know, how else could it be good enough? 435 00:29:06,756 --> 00:29:10,089 There was, uh, confidence, even arrogance there too. 436 00:29:10,089 --> 00:29:13,506 [Tony] Are you kidding me? This is, this is fun! 437 00:29:13,506 --> 00:29:16,631 [Amy] It was like we could walk through walls and do anything. 438 00:29:16,631 --> 00:29:19,923 [Tony] Being there with all these people who were like, "We can change the world 439 00:29:19,923 --> 00:29:22,798 and we're going to do it and let me show you how." 440 00:29:22,798 --> 00:29:26,130 [Hoffman] They were on a joy ride, a rocket ride 441 00:29:26,130 --> 00:29:29,047 with all the freedom to do what they wanted to do. 442 00:29:29,047 --> 00:29:32,881 Now it's getting them to understand this thing costs money. 443 00:29:37,047 --> 00:29:38,005 Real money. 444 00:29:41,798 --> 00:29:45,839 In 1990 there was no digital telecommunications industry. 445 00:29:45,839 --> 00:29:48,923 It did not exist, anywhere in the world. 446 00:29:48,923 --> 00:29:52,089 We were in the analog era, there were no 447 00:29:52,089 --> 00:29:55,297 digital cellphones, there was no World Wide Web. 448 00:29:55,297 --> 00:29:57,798 [Stern] We were talking about bringing millions of people onto a network 449 00:29:57,798 --> 00:30:00,881 that had to be industrial strength, reliable, 450 00:30:00,881 --> 00:30:04,172 and run 24 by 7 by 365 with no glitches. 451 00:30:04,172 --> 00:30:06,673 Who else could do that, but the telephone company? 452 00:30:06,673 --> 00:30:08,923 That's who we needed, and that meant AT&T. 453 00:30:14,297 --> 00:30:17,172 [Michael] The AT&T folks came in this gigantic stretched limo that was too big 454 00:30:17,172 --> 00:30:19,506 to get into the parking lot and I was watching them out of the window 455 00:30:19,506 --> 00:30:22,214 of the second floor conference room. Watching them trying to maneuver the car 456 00:30:22,214 --> 00:30:27,172 into the parking lot. They just couldn't do it. 457 00:30:27,172 --> 00:30:29,589 So they eventually got out of their car and they trouped upstairs. 458 00:30:29,589 --> 00:30:33,005 We're still waiting for Bill and people are staring at their shoes 459 00:30:33,005 --> 00:30:36,172 and a little uncomfortable. That was not a good start. 460 00:30:36,172 --> 00:30:38,214 -Um... -[woman] What happened? 461 00:30:38,214 --> 00:30:42,089 So Bill finally shows up. Um, he hadn't taken a shower in a week. 462 00:30:42,089 --> 00:30:46,506 He was wearing a Hawaiian shirt, he stunk like a goat. 463 00:30:46,506 --> 00:30:49,631 You could see the noses wrinkle on the faces of the three AT&T guys, 464 00:30:49,631 --> 00:30:51,714 but they launched the demo. 465 00:30:51,714 --> 00:30:54,047 -[AT&T] This is a touchscreen? So I can ahead go and touch it. -[Andy] Yeah, yeah. Yeah. 466 00:30:54,047 --> 00:30:57,047 [Stern] No one had ever thought of the kind of ideas 467 00:30:57,047 --> 00:30:59,964 that Marc, Bill and Andy had instantiated in this demo. 468 00:30:59,964 --> 00:31:01,839 ...another step. Would you like a cookie? 469 00:31:01,839 --> 00:31:03,756 -Oh no. I've eaten too many. -Would you like a cookie? 470 00:31:03,756 --> 00:31:09,422 The AT&T folks said, "We're in," and they joined us as the first network partner. 471 00:31:10,923 --> 00:31:14,547 [Hoffman] You got to have AT&T, you got to have Apple, 472 00:31:14,547 --> 00:31:16,130 that's your roots. 473 00:31:16,130 --> 00:31:20,714 You got to have Motorola and Sony, they make the devices. 474 00:31:20,714 --> 00:31:22,047 And you got to have Phillips. 475 00:31:22,047 --> 00:31:24,172 They're also gonna make devices. 476 00:31:24,172 --> 00:31:27,089 Without those, we couldn't have been General Magic. 477 00:31:27,089 --> 00:31:32,923 [Stern] And we charged them six million dollars for the privilege of joining... each. 478 00:31:32,923 --> 00:31:36,214 Here was this little startup in Silicon Valley, that was gonna change the world, 479 00:31:36,214 --> 00:31:40,089 everybody was afraid of being left out of the vision. 480 00:31:40,089 --> 00:31:43,714 This company's scale is small, but thinking so big. 481 00:31:43,714 --> 00:31:46,631 Immediately we decided to join it 482 00:31:46,631 --> 00:31:50,381 Yes, just, boom, one second, we decided. 483 00:31:50,381 --> 00:31:55,422 [Joanna] Sony Japan was unbelievably great, but I think one of the things 484 00:31:55,422 --> 00:32:02,255 that Marc underestimated is how each one of those relationships 485 00:32:02,255 --> 00:32:05,255 contributed to an enormous level of complexity. 486 00:32:05,255 --> 00:32:08,339 ...he said we have these three bears out there, and we call them Goldilocks. 487 00:32:08,339 --> 00:32:11,172 -We're gonna dance with the three bears. -[laughter] 488 00:32:11,172 --> 00:32:14,464 -[Andy] Marc is Goldilocks. -I find him, grraawr, grraawr! 489 00:32:14,464 --> 00:32:16,381 -[laughter] -Gurrhr! 490 00:32:16,381 --> 00:32:18,673 I thought you grraawr, grraawr! 491 00:32:18,673 --> 00:32:21,089 [Marc] The vision was gonna happen because we were putting together 492 00:32:21,089 --> 00:32:24,297 16 of the largest companies on the planet 493 00:32:24,297 --> 00:32:27,130 who are natural enemies, into-- into the same room at the same time. 494 00:32:27,130 --> 00:32:31,422 We knew we were innovating, no one had done anything like that, and if it succeeded 495 00:32:31,422 --> 00:32:37,756 it would change everything and that took a war-like energy. 496 00:32:37,756 --> 00:32:41,130 That was fighting, that was battle. 497 00:32:41,130 --> 00:32:45,381 [calm music] 498 00:32:45,381 --> 00:32:48,881 [Sculley] We had no choice, but to keep quiet about the things we were doing 499 00:32:48,881 --> 00:32:54,506 because other companies were interested in it as well, and we tried to keep secrecy 500 00:32:54,506 --> 00:33:01,422 at a level that would give a small company like General Magic time to create, time to develop. 501 00:33:01,422 --> 00:33:06,714 [Dee] Everybody had to shred everything. We couldn't put everything in one bin. 502 00:33:06,714 --> 00:33:13,089 We had to wait and-- and kind of dole it out to various different places. 503 00:33:13,089 --> 00:33:15,172 We were asked not to talk about it outside 504 00:33:15,172 --> 00:33:18,005 of the office because we didn't want any of it leaked. 505 00:33:18,005 --> 00:33:22,005 So there was this buzz around the company, but it really was kind of this, this, cipher. 506 00:33:22,005 --> 00:33:26,172 We had to keep it under wraps. Part of that was this PR strategy 507 00:33:26,172 --> 00:33:30,881 that we had only one shot to make news. 508 00:33:30,881 --> 00:33:34,422 [Marc] "While we're in business development stage, security is essential. 509 00:33:34,422 --> 00:33:37,589 If the concept leaks, we lose our competitive edge. 510 00:33:37,589 --> 00:33:42,381 Please use the highest level of personal attention to security, including, 511 00:33:42,381 --> 00:33:46,255 if asked by an Apple colleague not on the team, say nothing. 512 00:33:46,255 --> 00:33:48,881 If asked by a non-Apple person, tell me immediately." 513 00:33:48,881 --> 00:33:53,464 Now it should be noted, John Sculley was running Apple at the time. 514 00:33:53,464 --> 00:33:59,089 [Joanna] In that sense he was our ally, or so we thought. 515 00:34:03,214 --> 00:34:10,255 I was getting intense pressure from the Apple board and from the Apple management team 516 00:34:10,255 --> 00:34:13,422 as to why was I spending so much time on General Magic. 517 00:34:13,422 --> 00:34:18,422 And Apple was developing in parallel a business that it owned 100% of, 518 00:34:18,422 --> 00:34:22,255 called Newton, and that looked like they could ship a product. 519 00:34:22,255 --> 00:34:28,631 Ten years ago we launched Macintosh, a revolution for the desktop. 520 00:34:28,631 --> 00:34:33,172 And today we are launching Newton, a revolution for the pocket. 521 00:34:33,172 --> 00:34:37,631 John Sculley gave a keynote address at the 1993 522 00:34:37,631 --> 00:34:41,756 consumer electronic shows where he announced what we were doing. 523 00:34:41,756 --> 00:34:46,422 Imagine being able to take a cellular telephone and be able to be paged 524 00:34:46,422 --> 00:34:50,881 on the phone and write a little note and fax it off to someone else in response. 525 00:34:50,881 --> 00:34:56,297 Except he announced it as something Apple was doing. We thought Apple wasn't doing it 526 00:34:56,297 --> 00:34:58,881 and we found out from that speech that they were. 527 00:34:58,881 --> 00:35:02,339 I wish I could say that I was hurt. I wasn't-- 528 00:35:02,339 --> 00:35:06,130 I wasn't just hurt, I was angry. I was fur-- I was really angry. 529 00:35:06,130 --> 00:35:08,339 [Andy] They had, uh, decided to make something 530 00:35:08,339 --> 00:35:11,964 essentially based on Marc's models. 531 00:35:11,964 --> 00:35:17,130 I thought Newton was, I thought that they could co-exist, you know. 532 00:35:17,130 --> 00:35:22,464 And, so I wasn't really concerned that Newton would hurt General Magic. 533 00:35:22,464 --> 00:35:27,297 They were our closest partner who really gave us our life. 534 00:35:27,297 --> 00:35:33,923 And so when we found out that they were trying to kill us, we felt completely betrayed. 535 00:35:33,923 --> 00:35:39,214 You wanna know about the Newton? I'll tell you about the Newton, #### the Newton. 536 00:35:42,172 --> 00:35:46,255 [Joanna] The Newton announcement caused vision envy 537 00:35:46,255 --> 00:35:48,589 on the part of all of our partners. 538 00:35:48,589 --> 00:35:52,506 They thought that Sculley's was bigger than theirs. 539 00:35:52,506 --> 00:35:56,005 "I want that vision thing. Do that vision thing for me too." 540 00:35:56,005 --> 00:36:00,547 And so they wanted to immediately go up there and introduce. 541 00:36:00,547 --> 00:36:04,547 [Hoffman] We've got to explain the vision such that everybody gets it. 542 00:36:04,547 --> 00:36:08,339 The press gets it, the corporations get it, it's all clear. 543 00:36:12,005 --> 00:36:15,673 [woman] Leading the way to a new age of personal communication, 544 00:36:15,673 --> 00:36:19,964 creating a revolutionary electronic messaging environment. 545 00:36:19,964 --> 00:36:23,047 We call this environment, the Cloud. 546 00:36:23,047 --> 00:36:25,714 [Stern] The fact that the Newton was going to ship and it was getting 547 00:36:25,714 --> 00:36:28,839 all this publicity meant that we had to come out of stealth mode 548 00:36:28,839 --> 00:36:32,631 earlier than we had planned and well before we were ready to ship. 549 00:36:32,631 --> 00:36:36,589 Stakes are higher, you better be better than these guys. 550 00:36:36,589 --> 00:36:40,214 [Marc] Big event? This was huge and we made it huge 551 00:36:40,214 --> 00:36:42,297 on purpose to raise the jeopardy. 552 00:36:42,297 --> 00:36:46,214 We knew it was gonna be a marathon that we were gonna run at sprint speed. 553 00:36:46,214 --> 00:36:51,381 It was gonna take everything out of us. Down the torpedoes, it's full speed ahead. 554 00:36:53,589 --> 00:36:57,589 This is it, we're coming, these amazing devices. 555 00:36:57,589 --> 00:37:00,756 [dramatic music] 556 00:37:04,589 --> 00:37:06,756 -[Markoff] You remember much about that day? -[Saffo] Yeah, well, 557 00:37:06,756 --> 00:37:09,589 I remember my impression of Marc was, "Huh, 558 00:37:09,589 --> 00:37:14,756 most of the vision of Jobs, but he had better interface". 559 00:37:14,756 --> 00:37:16,756 [announcer] Presenting Marc Porat. 560 00:37:16,756 --> 00:37:18,255 [audience applauding] 561 00:37:18,255 --> 00:37:20,089 Today we are going to introduce the vision. 562 00:37:20,089 --> 00:37:24,422 Today we are introducing the technology, introducing The Alliance. 563 00:37:24,422 --> 00:37:26,756 But let it be said it's about feelings. 564 00:37:26,756 --> 00:37:31,422 How you feel about the communication with another person. 565 00:37:31,422 --> 00:37:34,631 To me the relationships of your life, is the fabric of your life. 566 00:37:34,631 --> 00:37:38,214 That's the stuff that defines who we are as people. 567 00:37:38,214 --> 00:37:41,130 [MacAskill] Marc was one of the most charismatic presenters you could ever imagine. 568 00:37:41,130 --> 00:37:45,422 But let me just hold it up for you, so you can see what this thing is, you know, about. 569 00:37:45,422 --> 00:37:47,464 Its intent is to be with me all the time. 570 00:37:47,464 --> 00:37:50,798 The thing about Porat when he speaks is, everybody in the audience 571 00:37:50,798 --> 00:37:54,964 says to themselves two things, they say, "My god this guy is right. 572 00:37:54,964 --> 00:38:00,547 I can go to the roof of this building and if I jump, I will fly." 573 00:38:00,547 --> 00:38:04,589 And the second thing they would think is, "And that guy up there on stage, 574 00:38:04,589 --> 00:38:08,589 and me, we're the only two guys who really get it." 575 00:38:08,589 --> 00:38:12,339 This, we hope will be with you as simply part of your existence. 576 00:38:12,339 --> 00:38:16,089 It will be that useful. The minute I see it in a store, I smile. 577 00:38:16,089 --> 00:38:19,547 It's about having fun, it's about leisure, it's about entertainment. 578 00:38:19,547 --> 00:38:23,255 I just recall listening to him and thinking, "Yes, yes!" 579 00:38:23,255 --> 00:38:28,339 When we were talking about re-inventing telephony, we meant it. This is inexorable. 580 00:38:28,339 --> 00:38:32,089 The world of personal communications, when it's fulfilled, uh, possibly 581 00:38:32,089 --> 00:38:36,255 in one generation, when I say generation, I mean my children, my son and daughter. 582 00:38:36,255 --> 00:38:38,464 When they walk around with these things they will be wireless. 583 00:38:38,464 --> 00:38:40,339 [Hershenson] Reporters would leave these briefings saying, 584 00:38:40,339 --> 00:38:43,964 "My god, uh, forget the story I'm writing, I want that. 585 00:38:43,964 --> 00:38:46,673 The world that they just described to me, 586 00:38:46,673 --> 00:38:49,673 I want to live in that world, I want my kids to live in that world." 587 00:38:49,673 --> 00:38:52,839 [reporter 1] A tiny gadget that combines the telephone, 588 00:38:52,839 --> 00:38:55,589 a fax machine, and a personal computer. 589 00:38:55,589 --> 00:38:58,214 Cellular phone, a pocket pager and a notepad. 590 00:38:58,214 --> 00:39:01,130 Sounds a bit like something from Star Trek, you can send and receive messages, 591 00:39:01,130 --> 00:39:06,214 order tickets, get the latest headlines or stock quotes and also you can talk on it. 592 00:39:06,214 --> 00:39:10,631 It was wall to wall coverage. New York times, Wall Street Journal, L.A. Times. 593 00:39:10,631 --> 00:39:12,547 [Hoffman] It was front page in the Economist, 594 00:39:12,547 --> 00:39:15,506 front page on the Wall Street Journal. No small thing. 595 00:39:15,506 --> 00:39:18,589 [reporter] If this works the way this industry wants it to work, 596 00:39:18,589 --> 00:39:21,923 this is going to be huge, I mean, you are talking about 597 00:39:21,923 --> 00:39:25,339 the potential for hundreds of millions of devices eventually. 598 00:39:25,339 --> 00:39:29,673 IBM is conspicuously absent from the alliance. So is Microsoft, 599 00:39:29,673 --> 00:39:34,214 which is racing to develop its own personal communicating software standard. 600 00:39:34,214 --> 00:39:39,673 [reporter] Some say it's revolutionary. Others simply say it's magic. 601 00:39:39,673 --> 00:39:41,673 So we got a ton of coverage, a ton of coverage, 602 00:39:41,673 --> 00:39:45,130 and that's also where, the first questions where, 603 00:39:45,130 --> 00:39:46,756 "Well, this is, this is huge. 604 00:39:46,756 --> 00:39:49,964 Are they going to be able to actually fulfill on that vision?" 605 00:39:49,964 --> 00:39:53,881 [radio host] Marc Porat the President and CEO and co-founder of General Magic. 606 00:39:53,881 --> 00:39:58,631 Thank you very much for being here. What do you see as your-- your startup date 607 00:39:58,631 --> 00:40:01,422 to actually have one of these things in somebody's hand? 608 00:40:01,422 --> 00:40:04,255 [Marc Porat on the phone] We'll be talking about dates and about product features 609 00:40:04,255 --> 00:40:07,589 in some detail this summer, but I did want to have a chance to answer your-- 610 00:40:07,589 --> 00:40:09,798 In other words nobody is saying when one of these is gonna be available? 611 00:40:09,798 --> 00:40:11,589 -[Marc Porat] That's correct. -OK, OK. So-- 612 00:40:11,589 --> 00:40:14,422 [Marc] I caution-- I-- I-- I counsel caution... 613 00:40:14,422 --> 00:40:18,214 [Adler] ...written record of it. Um, but what we have, we have sort of... 614 00:40:18,214 --> 00:40:20,964 It did not go smoothly after that at all. 615 00:40:20,964 --> 00:40:25,172 Moments where somebody has to start doing something and, uh, what we have decided is 616 00:40:25,172 --> 00:40:27,714 that for each of those important moments we want to make sure that there is 617 00:40:27,714 --> 00:40:30,923 real responsibility for someone to, you know, to-- to say, 618 00:40:30,923 --> 00:40:33,214 "I am at this important moment, you'll start doing your work." 619 00:40:33,214 --> 00:40:38,297 Marc and Bill and Andy together decided, "Well, this is the person 620 00:40:38,297 --> 00:40:42,631 to manage the engineering team." That's what they-- that's what they wanted me to do. 621 00:40:42,631 --> 00:40:44,798 And then there was this one day where I came to talk to all of them 622 00:40:44,798 --> 00:40:48,089 at once and they said, "Oh we don't need a manager. 623 00:40:48,089 --> 00:40:52,422 We don't want you, because we don't need a manager. Our leader, our leaders 624 00:40:52,422 --> 00:40:57,130 are Andy and Bill. Uh, that's what makes this place great, is we don't have managers." 625 00:40:57,130 --> 00:41:01,089 [Tony] "We can be engineers without a manager and we know what's best. 626 00:41:01,089 --> 00:41:04,964 Managers are just going to get in the way. We don't need program managers, 627 00:41:04,964 --> 00:41:07,631 we don't need any of that stuff. We are just going to make it happen." 628 00:41:07,631 --> 00:41:09,673 [engine revving] 629 00:41:13,714 --> 00:41:17,798 [Marc] There was a fearlessness and a sense of correctness, 630 00:41:17,798 --> 00:41:22,339 no questioning of "Could I be wrong?" None. 631 00:41:22,339 --> 00:41:25,506 Because that's what you need to break out of earth's gravity, 632 00:41:25,506 --> 00:41:28,631 you need-- you need an enormous amount of momentum. 633 00:41:28,631 --> 00:41:32,130 And that momentum comes from suppressing introspection 634 00:41:32,130 --> 00:41:34,547 about the possibility of failure. 635 00:41:36,547 --> 00:41:38,798 [Stern] The Alliance was the biggest and most complicated 636 00:41:38,798 --> 00:41:41,673 consortium of global companies that had been created 637 00:41:41,673 --> 00:41:43,339 up until that time in American business. 638 00:41:43,339 --> 00:41:44,547 You had competitors at the table. 639 00:41:44,547 --> 00:41:46,547 Sony and Panasonic hated each other, 640 00:41:46,547 --> 00:41:48,214 and it made it hard for them to commit 641 00:41:48,214 --> 00:41:50,089 fully to our business. 642 00:41:50,089 --> 00:41:51,923 We needed to become independent, 643 00:41:51,923 --> 00:41:53,297 and the only way we could do that 644 00:41:53,297 --> 00:41:55,714 was buy selling stock to the public. 645 00:41:55,714 --> 00:41:58,673 It was the first, so called, concept IPO, 646 00:41:58,673 --> 00:42:01,172 which is when a company could go public without any revenue, 647 00:42:01,172 --> 00:42:02,923 let alone any profits. 648 00:42:02,923 --> 00:42:06,631 What made that possible? The imprimatur of Goldman Sachs. 649 00:42:08,756 --> 00:42:13,339 Goldman Sachs was the gold standard for investment banking. 650 00:42:13,339 --> 00:42:19,381 If Goldman was going to do your initial public offering, it meant that you too 651 00:42:19,381 --> 00:42:23,756 met the gold standard for being a real company with real prospects. 652 00:42:23,756 --> 00:42:26,005 Didn't have a product, didn't have a revenue stream, 653 00:42:26,005 --> 00:42:28,881 but, you know, it seemed cool at the time, let's invest. 654 00:42:28,881 --> 00:42:31,631 [Marc] The best investment bankers came to pitch us. 655 00:42:31,631 --> 00:42:37,422 One of them came and said, "I must have a piece of the IPO. 656 00:42:37,422 --> 00:42:40,964 What would it take, what-- if I gave you the shirt off my back, would that do it? 657 00:42:40,964 --> 00:42:44,798 And I said, "Yeah. It would!" And he stripped down... 658 00:42:44,798 --> 00:42:48,089 -Don't film this stuff. -[laughter] 659 00:42:48,089 --> 00:42:51,589 [Marc] And there we were standing in the conference room with a half-naked banker. 660 00:42:51,589 --> 00:42:54,214 He got the deal, he participated in the IPO. 661 00:42:54,214 --> 00:42:57,756 [indistinct chatter] 662 00:42:57,756 --> 00:42:59,589 Where is that [indistinct] happening? 663 00:43:02,798 --> 00:43:03,631 Right here. 664 00:43:06,005 --> 00:43:10,422 So then they didn't make any 44260s in five volts without this, right, enable thing? 665 00:43:10,422 --> 00:43:14,214 [Megan] Probably the most challenging part of the product was deciding what not to do. 666 00:43:14,214 --> 00:43:17,130 What to do and what not to do, because it's really hard, you're building 667 00:43:17,130 --> 00:43:22,255 a very complex platform. And so just often things would take longer. 668 00:43:22,255 --> 00:43:26,130 For me, I had never done anything like that. It was a huge challenge. 669 00:43:26,130 --> 00:43:30,839 You really had to work very hard to build what we were trying to build. 670 00:43:32,798 --> 00:43:36,547 I really had to up my game and they were all like, "Fadell you're doing it wrong. 671 00:43:36,547 --> 00:43:39,631 You should be doing it that way." And I'm like, "No, I think it's the right way." 672 00:43:39,631 --> 00:43:42,130 But I couldn't really articulate the way they could. So yeah, 673 00:43:42,130 --> 00:43:46,297 -I had to challenge myself and kinda go into the dark hole. -A3 Volts... 674 00:43:46,297 --> 00:43:49,673 [Megan] Once we got the basics there, you take the new chip that had 675 00:43:49,673 --> 00:43:53,714 whatever the latest software that everybody had put together, 676 00:43:53,714 --> 00:43:57,255 pop it in and begin to see the screen come to life. 677 00:43:59,214 --> 00:44:00,964 [keyboard clicking] 678 00:44:00,964 --> 00:44:05,339 [Amy] We could see it, we could touch it and feel it. 679 00:44:05,339 --> 00:44:10,047 But the responsiveness of the device was really slow. Uh, the processor was underpowered, 680 00:44:10,047 --> 00:44:16,339 for example. So the experience was a bit tap... tap... 681 00:44:16,339 --> 00:44:18,422 And, you know, kind of annoying. 682 00:44:20,339 --> 00:44:24,047 I was sitting in a lot of the user test labs. 683 00:44:24,047 --> 00:44:27,005 The engineers would sit there and say, "No, lady, what are you doing? 684 00:44:27,005 --> 00:44:30,047 Don't, don't tap that. No, it's not there, it's over there!" 685 00:44:30,047 --> 00:44:33,047 And we'd all go, "Ooh." There was some comedy there. 686 00:44:33,047 --> 00:44:36,047 [woman 1] The thing at the bottom that kinda looks like a comb, 687 00:44:36,047 --> 00:44:39,881 I haven't the slightest idea what that is. 688 00:44:39,881 --> 00:44:41,631 [man] This doesn't look like it's working. 689 00:44:41,631 --> 00:44:43,506 -[chimes] -[woman] Is this noise supposed to be here? 690 00:44:43,506 --> 00:44:45,881 -[engineer] OK, we've crashed. We just crashed. -[woman] Uh-oh. 691 00:44:45,881 --> 00:44:48,047 [Hershenson] It had this little top hat. 692 00:44:48,047 --> 00:44:50,506 Like some operating systems had little spinning wheels 693 00:44:50,506 --> 00:44:52,881 or a top hat would just start spinning. 694 00:44:52,881 --> 00:44:54,923 And just start spinning and just keep spinning. 695 00:44:54,923 --> 00:44:57,506 You just stare at this ####### thing. 696 00:44:57,506 --> 00:45:00,214 Finally you just pull out the battery and reset the device, 697 00:45:00,214 --> 00:45:02,297 because there is no point in waiting. 698 00:45:02,297 --> 00:45:05,714 -[beeping] -[indistinct] target for re-bunking. 699 00:45:05,714 --> 00:45:08,547 [engineer] It's not my fault, is it? It's the software engineer. 700 00:45:08,547 --> 00:45:13,172 And, you know, it's slowly dawning on us, like we are not gonna get this done. 701 00:45:13,172 --> 00:45:15,964 [woman 1] This isn't a finished program by any means, is it? 702 00:45:21,923 --> 00:45:25,130 [Stern] The roadshow for the General Magic public offering 703 00:45:25,130 --> 00:45:28,756 was flying around in a private jet, flying first class, 704 00:45:28,756 --> 00:45:34,255 staying in the best hotels and having people sit at our feet and lap up what we were saying. 705 00:45:34,255 --> 00:45:36,589 The closest thing it comes to is touring with a rock band. 706 00:45:36,589 --> 00:45:40,089 We've got a roadie crew that has to set up the cameras and the big screen 707 00:45:40,089 --> 00:45:42,673 to make sure that people can see the demonstration of the device. 708 00:45:42,673 --> 00:45:48,547 What we envisioned is something in your hand that's with you all the time, that allows you 709 00:45:48,547 --> 00:45:53,589 to have access whether it's for fun or more importantly for mission critical applications. 710 00:45:53,589 --> 00:45:55,297 [audience applauding] 711 00:45:55,297 --> 00:45:57,673 All we did was demonstrate the device. 712 00:45:57,673 --> 00:46:02,756 I would go out in the hallway and I would pretend to be an airline company 713 00:46:02,756 --> 00:46:08,130 and Marc would make an airline reservation, and in real time, Marc would reserve a flight, 714 00:46:08,130 --> 00:46:11,631 and blow people away because no one had ever seen anything like it. 715 00:46:11,631 --> 00:46:13,923 We've got tools, we've got partners. 716 00:46:13,923 --> 00:46:15,506 We've got markets that are happening all around us. 717 00:46:15,506 --> 00:46:17,589 -Give us a clap. -[audience applauding] 718 00:46:17,589 --> 00:46:20,547 Great. That's the right stuff. 719 00:46:20,547 --> 00:46:25,297 [Stern] The roadshow succeeded beyond everybody's wild expectations. 720 00:46:25,297 --> 00:46:28,172 The first concept public offering in Silicon Valley history 721 00:46:28,172 --> 00:46:32,923 and we raised a total of, uh, 96 million dollars. 722 00:46:32,923 --> 00:46:33,839 That's about as good as it gets. 723 00:46:35,964 --> 00:46:41,005 We were kings of the universe, and it was really fun. 724 00:46:43,839 --> 00:46:47,381 [Marc] Today we would call it going viral. The press loved us. 725 00:46:47,381 --> 00:46:50,339 They heard the vision, they saw what was going on, and whoop! They're in. 726 00:46:50,339 --> 00:46:53,673 [MacAskill] I was just afraid Marc thought things were just too easy to do. 727 00:46:53,673 --> 00:46:56,339 How are you gonna get the price point? How are you gonna keep it from crashing? 728 00:46:56,339 --> 00:46:58,839 How are you gonna make it fast enough? How are you gonna make it readable? 729 00:46:58,839 --> 00:47:01,172 I just didn't think he was focused on that stuff. 730 00:47:01,172 --> 00:47:05,172 [Tony] We were so distracted by all the articles, 731 00:47:05,172 --> 00:47:09,381 that we started to believe our own-- our own tale. 732 00:47:09,381 --> 00:47:12,756 You know that we're gonna conquer the world, but yet we hadn't finished. 733 00:47:12,756 --> 00:47:17,255 We were not paying attention to the other external trends that were happening around us, 734 00:47:17,255 --> 00:47:20,506 because we were aiming so far out in the future. It was like the-- 735 00:47:20,506 --> 00:47:24,047 the current context around us really wasn't considered that relevant, 736 00:47:24,047 --> 00:47:28,422 because we were aiming to far out. But boy was that relevant. 737 00:47:30,464 --> 00:47:33,547 [modem connecting sound] 738 00:47:33,547 --> 00:47:37,547 [TV announcer 1] Put simply the internet is just a network of networks. 739 00:47:37,547 --> 00:47:40,714 [TV announcer] In recent years, a relatively unknown communication system, 740 00:47:40,714 --> 00:47:44,756 called the Internet, has exploded in popularity with such intensity 741 00:47:44,756 --> 00:47:49,964 that it's predicted that over 25 million people will be using it by the year 1998... 742 00:47:49,964 --> 00:47:52,756 And we had an intern who's like, "Hey everybody, 743 00:47:52,756 --> 00:47:56,005 it's all about the Web. You guys are totally missing it." He was telling us this. 744 00:47:56,005 --> 00:48:00,547 It was probably late 94' early 95' and you could go to every Website at that time. 745 00:48:00,547 --> 00:48:03,255 There was a list of them and you could go and visit all of the Websites. 746 00:48:03,255 --> 00:48:06,839 And it was all very rough, you know there was mostly text. 747 00:48:06,839 --> 00:48:12,255 Uh, having graphics was leading edge and we were working on this rich multimedia system 748 00:48:12,255 --> 00:48:17,339 with audio and graphics and things animating and the richness was far beyond 749 00:48:17,339 --> 00:48:21,756 what the web was, but the web had-- had worldwide reach. 750 00:48:21,756 --> 00:48:25,255 [Amy] This other force had appeared and we weren't looking at it, you know. 751 00:48:25,255 --> 00:48:28,422 We were in bed with AT&T with our private cloud. 752 00:48:28,422 --> 00:48:33,214 The whole point about having a closed network is that people had to pay to use it, 753 00:48:33,214 --> 00:48:35,798 and that's where AT&T was going to generate it's revenue. 754 00:48:35,798 --> 00:48:42,255 The problem was pivoting toward the World Wide Web, that would have meant cannibalizing 755 00:48:42,255 --> 00:48:47,339 or perhaps even wrecking AT&T's business model and we just couldn't do it. 756 00:48:47,339 --> 00:48:52,839 I have to invest the time, the time to keep banging on the web 757 00:48:52,839 --> 00:48:58,297 with my mouse and my keyboard because unless I do that nothing happens. The web is passive. 758 00:48:58,297 --> 00:49:01,589 [Stern] But even though it was all here, right in front of us, 759 00:49:01,589 --> 00:49:05,464 we were unable to see that was the way to go. 760 00:49:07,297 --> 00:49:10,506 [lively music] 761 00:49:19,631 --> 00:49:24,381 [MacAskill] One of our developers, Pierre Omidyar, very quiet, soft spoken guy. 762 00:49:24,381 --> 00:49:28,714 He had a Webpage, and down at the bottom it had a click through called Auction Web. 763 00:49:28,714 --> 00:49:31,047 Every once in a while I would pass his desk 764 00:49:31,047 --> 00:49:33,589 and he would go, "Dee, come over here, let me show you this." 765 00:49:33,589 --> 00:49:37,089 So he would show me what he was doing and of course he explained it as 766 00:49:37,089 --> 00:49:40,339 it was gonna be kind of a garage sale, flea market, 767 00:49:40,339 --> 00:49:45,506 kind of site. OK, why do we need that? And so... [chuckling] 768 00:49:45,506 --> 00:49:47,881 [Stern] And he came to me and said, "Do you wanna help grow it? 769 00:49:47,881 --> 00:49:50,881 You know, is it something you think is a good idea? I'd like to turn it into a-- 770 00:49:50,881 --> 00:49:54,339 into a company possibly. Would you help me spin it out?" I just looked at him and said, 771 00:49:54,339 --> 00:49:57,339 "You know, this is the dumbest idea I've ever heard. 772 00:49:57,339 --> 00:49:59,339 You're gonna get strangers to trust each other on the Internet? 773 00:49:59,339 --> 00:50:02,422 Lots of luck. We're not interested, have fun." 774 00:50:02,422 --> 00:50:07,881 [lively music] 775 00:50:07,881 --> 00:50:10,839 [MacAskill] He tried to get lots of people to join and nobody would join 776 00:50:10,839 --> 00:50:14,214 'cause they just thought it was a flea market. I took him down to an investor conference 777 00:50:14,214 --> 00:50:18,381 in Palm Springs, so I got 15 people in there and seven of them left 778 00:50:18,381 --> 00:50:20,714 during his presentation, because it was a long, boring presentation. 779 00:50:20,714 --> 00:50:23,464 He had this pony tail down to his waist. He didn't look like the kind of guy 780 00:50:23,464 --> 00:50:26,881 who was the CEO of any kind of company. Some investors said never do that to me again 781 00:50:26,881 --> 00:50:31,297 because that's flea market, you could never make a good brand out of that. 782 00:50:31,297 --> 00:50:33,339 -And that's how eBay was launched. -[chimes] 783 00:50:33,339 --> 00:50:36,506 [MacAskill] We had him in our midst, and we had no idea. 784 00:50:36,506 --> 00:50:41,089 He was, he was a tech support engineer and a very quiet guy. We had no idea. 785 00:50:43,631 --> 00:50:47,381 [Hershenson] Meanwhile we are hearing about, you know, the partners 786 00:50:47,381 --> 00:50:50,047 need a final version to put in the ROMS to ship. 787 00:50:50,047 --> 00:50:52,464 [Andy] Any deferral of schedule is very politically charged, 788 00:50:52,464 --> 00:50:57,005 so what we decided to do was just remove the schedule from that information pack. 789 00:50:57,005 --> 00:51:01,172 Sony was just, you know, insistent about that, like, "Where is it? Where is it?" 790 00:51:01,172 --> 00:51:06,172 And there's only so many excuses you can come up with to try to put them off to say, you know, 791 00:51:06,172 --> 00:51:10,130 "Just a little bit longer, just a little bit longer." They're losing patience. 792 00:51:10,130 --> 00:51:12,756 [General Magic engineer] Hope to deliver that by December 1st. 793 00:51:12,756 --> 00:51:16,881 Uh, we're still evaluating that, to see whether we can meet that date. 794 00:51:16,881 --> 00:51:19,214 And then we started blowing schedules. 795 00:51:19,214 --> 00:51:21,297 It's... uh, it's in development right now. 796 00:51:21,297 --> 00:51:24,422 We expect to be delayed by approximately one quarter. 797 00:51:24,422 --> 00:51:27,089 -What is going on here? -[GM engineer] I've just gotten a little sick 798 00:51:27,089 --> 00:51:30,756 of all this complaining about our schedule slips, dammit. We do a good job here. 799 00:51:30,756 --> 00:51:34,339 We are a little slow sometimes and we have a lot of bugs, but so what? 800 00:51:34,339 --> 00:51:37,714 I started to understand where the cracks were starting to begin 801 00:51:37,714 --> 00:51:41,464 and where we didn't have a real message, and a real clear what we were building, 802 00:51:41,464 --> 00:51:44,214 and what we weren't building, and for whom, and for how much 803 00:51:44,214 --> 00:51:46,631 was it gonna cost, and when it was going to ship. 804 00:51:46,631 --> 00:51:49,464 [Andy] This is kind of the pet shop where the animals are kept, 805 00:51:49,464 --> 00:51:52,089 and the animals have different behavior when you pick them up. 806 00:51:52,089 --> 00:51:55,839 When I pick the cat up, it kind of scrunches up against 807 00:51:55,839 --> 00:52:00,005 the glass and when I drop him, he tumbles. 808 00:52:00,005 --> 00:52:03,297 [Hershenson] These really creative people, but they would have these flights of fancy. 809 00:52:03,297 --> 00:52:05,673 I mean, they would just go off in all kinds of crazy directions 810 00:52:05,673 --> 00:52:11,297 and they were amazing ideas, but, dudes, we got to ship a product at the end of the day. 811 00:52:11,297 --> 00:52:15,422 And during that time, the Newton shipped. 812 00:52:15,422 --> 00:52:17,881 [Apple engineer] Ladies and gentleman, Newton is here. 813 00:52:17,881 --> 00:52:21,673 [Sculley] Newton was the product that was ready to go. 814 00:52:21,673 --> 00:52:24,005 It was all about new technologies. 815 00:52:24,005 --> 00:52:27,673 The most important thing that I've ever been involved with in my entire life. 816 00:52:27,673 --> 00:52:30,297 [Hershenson] It's bad enough you get betrayed by them, but now 817 00:52:30,297 --> 00:52:33,631 they're gonna try to put you out of business. 818 00:52:33,631 --> 00:52:37,339 [ominous music] 819 00:52:40,214 --> 00:52:42,714 [Marc] There was always something else to be tuned up, 820 00:52:42,714 --> 00:52:44,339 there was some bug to be caught, 821 00:52:44,339 --> 00:52:46,255 there was some memory leak to be plugged up 822 00:52:46,255 --> 00:52:49,255 and the date got later and later and later. 823 00:52:50,005 --> 00:52:51,673 I'd made commitments. 824 00:52:51,673 --> 00:52:53,255 The company had made commitments, 825 00:52:53,255 --> 00:52:55,547 and the commitments were now being undone 826 00:52:55,547 --> 00:52:59,631 by our inability, or maybe even cultural unwillingness 827 00:52:59,631 --> 00:53:02,130 to let something out the door that wasn't like perfect. 828 00:53:02,130 --> 00:53:07,214 And I felt the first wave, that first zap of terror. 829 00:53:07,214 --> 00:53:10,631 We were too dazzled by what it could possibly do 830 00:53:10,631 --> 00:53:15,589 to kind of realize we were biting off more than we could chew. 831 00:53:15,589 --> 00:53:20,172 I was still in creative mode, working on a flipping coin, 832 00:53:20,172 --> 00:53:22,381 uh, so the game room would have something in it. 833 00:53:22,381 --> 00:53:26,464 Whereas you tap the coin and it would flip around heads or tails 834 00:53:26,464 --> 00:53:29,381 and gave you a random number for feedback and all. 835 00:53:29,381 --> 00:53:33,381 And I was setting a bad example for the team by doing stuff 836 00:53:33,381 --> 00:53:37,214 that was relatively frivolous when we needed 837 00:53:37,214 --> 00:53:42,881 to concentrate on the boring, uh, but necessary parts. 838 00:53:42,881 --> 00:53:48,381 And it really made me do some soul searching that I was kind of, uh... 839 00:53:48,381 --> 00:53:51,547 leading people astray and not having 840 00:53:51,547 --> 00:53:55,756 quite the right, uh, seriousness of our situation. 841 00:53:55,756 --> 00:53:59,964 [Adler] The deadline is everything, meet this date or miss your opportunity 842 00:53:59,964 --> 00:54:01,422 to change the world. 843 00:54:01,422 --> 00:54:03,130 I don't think we had anyone saying that. 844 00:54:03,130 --> 00:54:08,047 I was like, "Huh... OK, I'm not crazy, 845 00:54:08,047 --> 00:54:11,422 I love all the people I work with, but something ain't right." 846 00:54:13,381 --> 00:54:17,089 My heroes, these icons, that I know as people now, 847 00:54:17,089 --> 00:54:19,798 how are they letting this happen? 848 00:54:19,798 --> 00:54:21,422 Don't they see? Don't-- 849 00:54:21,422 --> 00:54:23,506 Aren't they listening? Kind of like parents, right? 850 00:54:23,506 --> 00:54:26,756 At some point when you grow up, your parents can do no wrong, 851 00:54:26,756 --> 00:54:29,547 and then they can only do wrong. It was kind of that same thing. 852 00:54:29,547 --> 00:54:33,297 I grew up as a person, and these people who I saw 853 00:54:33,297 --> 00:54:37,005 as parents and as educators started to become 854 00:54:37,005 --> 00:54:41,589 you know, humans as well in my eye, not just icons. 855 00:54:41,589 --> 00:54:45,631 And that's when it kind of flipped for me like, "I can't just follow 856 00:54:45,631 --> 00:54:49,464 the leader anymore. You need to be a leader yourself." 857 00:54:59,005 --> 00:55:03,881 [Marc] One night, Sunday I think, and I walk into the building and I hear 858 00:55:03,881 --> 00:55:08,089 slam, slam, bang, bang, bang. No idea what was going on, no idea. 859 00:55:08,089 --> 00:55:11,506 And just banging away building what looked to me like bunk beds. 860 00:55:11,506 --> 00:55:14,839 I said, "Guys, what, what are you doing here?" They said, "We're building bunk beds." 861 00:55:14,839 --> 00:55:19,839 Why do you need to build a bunk bed in your office? Why don't you go home to sleep? 862 00:55:19,839 --> 00:55:22,631 [Tony] We had to go up against it, pull it together to get 863 00:55:22,631 --> 00:55:26,297 something out the door. We've got to get serious. 864 00:55:26,297 --> 00:55:28,547 [Megan] I remember like sleeping on, you know, some random 865 00:55:28,547 --> 00:55:31,214 mattress on the floor, we didn't care about all this, 866 00:55:31,214 --> 00:55:34,339 we didn't care whether we had furniture or anything, we were just doing this thing. 867 00:55:34,339 --> 00:55:37,839 [Kevin] So we're just working all out all the time, uh, and I-- I was actually sleeping 868 00:55:37,839 --> 00:55:41,839 under my desk sometimes and then I would get up in the morning and just start working again. 869 00:55:41,839 --> 00:55:46,047 [Stern] It's night time, people are clustered around a handful of machines. 870 00:55:46,047 --> 00:55:49,547 The rabbits are running around under their feet, the parrot is squawking 871 00:55:49,547 --> 00:55:51,756 and shitting all the time. It smelled horrible. 872 00:55:51,756 --> 00:55:58,756 [chuckles] Uh, it-- it was dank, musty, you know it smelt of sweat 873 00:55:58,756 --> 00:56:04,714 and exhaustion and no one wanted to be anywhere else. 874 00:56:04,714 --> 00:56:07,881 We'll have it, we'll have it tomorrow morning, alright? So-- 875 00:56:07,881 --> 00:56:11,506 [Stern] Every single one of us, it was all hands on deck, ship or die. 876 00:56:11,506 --> 00:56:13,673 [Hershenson] There was this constant drum beat of, 877 00:56:13,673 --> 00:56:17,214 "We have to ship, we have to ship, we have to ship." 878 00:56:17,214 --> 00:56:20,214 [Stern] In terms of intensity and pressure it was the best of times 879 00:56:20,214 --> 00:56:23,923 and it was the worst of times. In some ways we were never closer to each other 880 00:56:23,923 --> 00:56:28,756 and we never felt better about what we were doing, because we were getting there. 881 00:56:28,756 --> 00:56:31,214 -[woman] My fingers? -[engineer] Uh-huh. Both hands. 882 00:56:31,214 --> 00:56:34,339 -[woman] That'll never work. -[engineer] One finger at the other end. 883 00:56:34,339 --> 00:56:36,756 -[keyboard clicking] -[woman laughing] 884 00:56:36,756 --> 00:56:39,881 [man] It's quick, it's-- there's a pleasing pace to it. 885 00:56:39,881 --> 00:56:42,589 -[engineer] A little better? OK. -[man 4] Yeah, much better, much better. 886 00:56:42,589 --> 00:56:45,130 [Megan] It's this incredible experience 887 00:56:45,130 --> 00:56:48,881 of sort of all these different people working, you know, like a symphony. 888 00:56:48,881 --> 00:56:52,422 [Tony] This thing that we imagined, now has become real. 889 00:56:52,422 --> 00:56:56,714 [Hershenson] We've done it, and now you can see it and touch it and use it as well. 890 00:56:56,714 --> 00:57:00,756 [Tony] It's time to ship. We need to get this out. 891 00:57:00,756 --> 00:57:03,589 [Adler] It was one in the morning, everyone was there, 892 00:57:03,589 --> 00:57:05,130 everyone was exhausted. 893 00:57:05,130 --> 00:57:06,673 It was a classic decision 894 00:57:06,673 --> 00:57:09,255 that every project has to make like, go or no go. 895 00:57:09,255 --> 00:57:14,631 So here we all were, in it together and saying like, "Is this it, are we done?" 896 00:57:14,631 --> 00:57:17,673 [Hershenson] Marc Porat said, "Anyone could speak about whether we should ship. 897 00:57:17,673 --> 00:57:22,506 Is the software ready?" And a ton of engineers said, "We should wait." 898 00:57:22,506 --> 00:57:27,506 Marc listened and he said, "Our partners have given us a deadline, we're shipping." 899 00:57:34,881 --> 00:57:38,964 So welcome to the first public demonstration of-- of General Magic's technologies. 900 00:57:38,964 --> 00:57:43,255 I wanna talk a little bit about, um, you know, we worked really hard the last four years 901 00:57:43,255 --> 00:57:47,673 putting all this stuff together. Uh, I feel, you know, emotional about it. 902 00:57:47,673 --> 00:57:51,631 -Uh, people, uh, people-- -[audience applauding] 903 00:57:51,631 --> 00:57:55,881 -What I wanna do is, uh, is talk about the, uh-- -[audience applauding] 904 00:57:55,881 --> 00:57:59,839 The incredible-- the best part of working on this the last four years is not the invention, 905 00:57:59,839 --> 00:58:03,464 I-- I love helping create this stuff, but the best part was working 906 00:58:03,464 --> 00:58:05,756 with the incredible team that we have assembled at General Magic. 907 00:58:05,756 --> 00:58:10,089 This isn't the work of just me and Bill, but the work of some incredibly brilliant, 908 00:58:10,089 --> 00:58:14,214 passionate people that I'm honored to be able to work with and I think these guys 909 00:58:14,214 --> 00:58:17,255 these-- We're working with a bunch of young programmers in their twenties 910 00:58:17,255 --> 00:58:21,631 that are going to go on to do things that dwarf anything that Bill and I have ever done. 911 00:58:21,631 --> 00:58:27,964 They are just incredibly great and so, without further ado, with, uh, great pride, uh, 912 00:58:27,964 --> 00:58:31,422 and representing Bill and-- and the amazing team at General Magic, 913 00:58:31,422 --> 00:58:34,214 here it is world, Magic Cap. 914 00:58:34,214 --> 00:58:37,589 -[SONY commercial] It's a new way to reach just about anyone -[beeping] 915 00:58:37,589 --> 00:58:40,673 -...anywhere, anytime. -[beeping] 916 00:58:40,673 --> 00:58:42,839 You're only a press of a button away. 917 00:58:42,839 --> 00:58:46,798 -[beeping] -Sony Magic Link, and what it takes off your desk 918 00:58:46,798 --> 00:58:50,547 is only matched, by what it takes off your mind. 919 00:58:50,547 --> 00:58:56,631 Sony Magic Link Intelligent Communicator. It clears your desk, it clears your mind." 920 00:58:56,631 --> 00:58:59,381 [Kevin] Still so very disturbing when you, when you work on something for so long 921 00:58:59,381 --> 00:59:02,255 and then you let it out into the world. It's like having this baby 922 00:59:02,255 --> 00:59:06,047 and like, have you raised it well enough? Is it going to be okay on its own out there? 923 00:59:06,047 --> 00:59:09,214 Uhm, it's a little traumatic, actually to let something out like that. 924 00:59:09,214 --> 00:59:14,172 [audience cheering, clapping] 925 00:59:20,089 --> 00:59:22,756 Hey, these really belong to you, somebody asked me that. They are yours! 926 00:59:22,756 --> 00:59:25,381 -[laughter] -[audience applauding] 927 00:59:25,381 --> 00:59:29,923 [Marc] Whatever doubts we had or whatever disagreements or anything, we were on. 928 00:59:29,923 --> 00:59:33,381 We were, this was the moment, this was the launch. 929 00:59:33,381 --> 00:59:36,673 We were gonna make it, we were gonna succeed and it was gonna be amazing. 930 00:59:41,881 --> 00:59:46,172 [Marc] So, what are we doing? Today we are making the first steps. 931 00:59:46,172 --> 00:59:50,756 This afternoon it's out there, the devices are out there and the service is out there. 932 00:59:54,464 --> 00:59:57,839 [Stern] We had arranged to have a demonstration day at Fry's, 933 00:59:57,839 --> 01:00:01,047 a famous place for new product introductions. 934 01:00:01,047 --> 01:00:04,047 And a few famous people from Apple came, just out of courtesy. 935 01:00:04,047 --> 01:00:07,673 We went into the store and all of the, all of the demonstration stuff was way in the back, 936 01:00:07,673 --> 01:00:12,047 behind the refrigerators, you couldn't see anything. It became clear that the Fry's staff 937 01:00:12,047 --> 01:00:15,798 had not been trained on how to demonstrate the devices, or even knew 938 01:00:15,798 --> 01:00:19,673 what they were or who we were, or why we were there. 939 01:00:19,673 --> 01:00:23,547 [Amy] We talked about our user as being Joe Sixpack. 940 01:00:23,547 --> 01:00:29,422 And I do remember sitting around thinking, "You know, Joe Sixpack really doesn't have email." 941 01:00:29,422 --> 01:00:33,589 And if that was our target, it was very early for-- for Joe Sixpack. 942 01:00:33,589 --> 01:00:36,214 [MacAskill] I worried about the size, I worried about the battery life, 943 01:00:36,214 --> 01:00:37,881 I worried about the 800 dollars. 944 01:00:37,881 --> 01:00:39,631 I don't even know which button to push. 945 01:00:39,631 --> 01:00:42,422 No, I don't need that. [laughter] 946 01:00:42,422 --> 01:00:43,923 -[reporter] You might need it. -I don't. 947 01:00:43,923 --> 01:00:46,881 What it really comes down to is a personal decision 948 01:00:46,881 --> 01:00:49,714 as to whether or not you really wanna be in touch all the time. 949 01:00:54,047 --> 01:00:59,714 [Stern] My stomach turned sour and I thought we're doomed. 950 01:00:59,714 --> 01:01:06,047 No one came, no one bought it. Nothing. 951 01:01:06,047 --> 01:01:11,339 [Marc] And so we are waiting for the sales to happen and the sales numbers were low. 952 01:01:11,339 --> 01:01:15,589 Very low, and there were some problems with the AT&T Network. So bit by bit 953 01:01:15,589 --> 01:01:18,714 we began to get evidence that this thing wasn't gonna rocket right, 954 01:01:18,714 --> 01:01:23,798 it was gonna be more difficult, and that's the reality that starts to sink in, 955 01:01:23,798 --> 01:01:25,923 is that, this is not as easy as it seems. 956 01:01:25,923 --> 01:01:29,339 We had sold fewer than 3000 devices, and almost all of those 957 01:01:29,339 --> 01:01:32,798 had been sold to friends and family of the company and our partners. 958 01:01:32,798 --> 01:01:36,047 Virtually none to ordinary consumers. 959 01:01:36,047 --> 01:01:39,339 I was looking at the list of the names of the buyers 960 01:01:39,339 --> 01:01:43,422 and I recognized all of them, I knew who they were, and I thought 961 01:01:43,422 --> 01:01:47,881 that we don't have a business here, we are not gonna make it. 962 01:01:57,631 --> 01:02:00,631 [Marc] Share price, that's I think, the greatest concern in this room and that's 963 01:02:00,631 --> 01:02:02,589 what we're going to take on, head on. 964 01:02:02,589 --> 01:02:06,005 The explosion of the Internet has forced a rethinking of strategies 965 01:02:06,005 --> 01:02:07,464 across the entire industry. 966 01:02:07,464 --> 01:02:09,923 I have believed for years, and continue to believe, 967 01:02:09,923 --> 01:02:14,130 that the notion of taking intelligent devices with you, 968 01:02:14,130 --> 01:02:17,756 of the scale from this big 969 01:02:17,756 --> 01:02:20,923 to that small is for real as a market. 970 01:02:20,923 --> 01:02:23,089 I continue to believe in the wireless dimension, 971 01:02:23,089 --> 01:02:26,089 there will be smart phones, there will be smart pagers, 972 01:02:26,089 --> 01:02:28,881 and maybe even things like intelligent watches, for all we know. 973 01:02:28,881 --> 01:02:34,130 It's a question of resources, priorities and market readiness, 974 01:02:34,130 --> 01:02:36,339 uh, for us to figure out where the sweet spot is. We-- 975 01:02:36,339 --> 01:02:39,631 -[Heckler] Can we make some money while this is going on? -[Marc chuckles] 976 01:02:39,631 --> 01:02:42,464 [Hershenson] This guy from the San Francisco Chronicle, I mean, I remember 977 01:02:42,464 --> 01:02:44,631 he just drilled me. He was like, 978 01:02:44,631 --> 01:02:47,547 "You guys are going out of business. 979 01:02:47,547 --> 01:02:53,089 Sony is going to drop you. I have sources that have told me that. 980 01:02:53,089 --> 01:02:55,798 What is the company's response? 981 01:02:55,798 --> 01:02:59,214 What happens when Sony drops you? 982 01:02:59,214 --> 01:03:02,506 You guys are dead." 983 01:03:02,506 --> 01:03:04,964 It's like, dude, you didn't work here for three and a half years, 984 01:03:04,964 --> 01:03:06,964 pulling all-nighters, seven days a week. 985 01:03:06,964 --> 01:03:09,172 You didn't see the future and know what's coming 986 01:03:09,172 --> 01:03:13,964 and, and now it's all just in ashes around you. 987 01:03:13,964 --> 01:03:17,464 [Stern] I'm looking at spreadsheets, in my office 988 01:03:17,464 --> 01:03:20,756 and thinking, "In a half hour I'm gonna have to get on the phone 989 01:03:20,756 --> 01:03:25,005 and talk to the analyst from Goldman Sachs and I don't know what the hell I'm gonna say. 990 01:03:25,005 --> 01:03:28,005 How do I create the impression that there is a future here." 991 01:03:28,005 --> 01:03:30,339 Marc did it, but, uh, I was at a loss. 992 01:03:30,339 --> 01:03:34,964 The initial experience is terrific, and where we are headed 993 01:03:34,964 --> 01:03:38,923 is sublime, and to get from terrific to sublime takes time. 994 01:03:38,923 --> 01:03:41,839 -[Hoffman] I don't want to be negative. -Why is this tilted? 995 01:03:41,839 --> 01:03:44,422 -[cameraman] It's not titled. -[Hoffman] It's been a lot of hype. 996 01:03:44,422 --> 01:03:48,214 I would not say that in the video. Where we are starting, as exciting as it is, 997 01:03:48,214 --> 01:03:50,506 is not where we are going to end up. This will take time. 998 01:03:50,506 --> 01:03:54,422 It's a voyage that takes time, it's a journey that takes time. This will take time. 999 01:03:54,422 --> 01:03:56,964 It takes time. You have to be patient. 1000 01:03:56,964 --> 01:03:58,464 [Hoffman] Perfect, absolutely perfect. 1001 01:03:58,464 --> 01:04:00,172 You know, I just thought as you were talking 1002 01:04:00,172 --> 01:04:01,964 how complicated it is for you to be figuring out 1003 01:04:01,964 --> 01:04:03,964 -what you can and can't say. -Yeah, it's true. [chuckles] 1004 01:04:03,964 --> 01:04:05,506 It's a whole other issue I wasn't thinking about. 1005 01:04:05,506 --> 01:04:10,005 [Hoffman indistinct] 1006 01:04:10,005 --> 01:04:12,464 I was torn up, it was... 1007 01:04:15,381 --> 01:04:19,464 To walk in, there was a week, you know, Phil actually had to set me aside 1008 01:04:19,464 --> 01:04:25,130 because I was so distraught, that there was a week or two that I actually just took off. 1009 01:04:25,130 --> 01:04:27,881 I didn't even show up for work because I was so distraught. 1010 01:04:27,881 --> 01:04:32,047 And then Phil actually had to sit me down and go, "Tony what's wrong? You're not you." 1011 01:04:32,047 --> 01:04:38,214 Like to go from 80, 120 hours a week to none. 1012 01:04:38,214 --> 01:04:42,297 And so for me personally that was a major rocking event. 1013 01:04:42,297 --> 01:04:47,255 Then the next one disappointment for me is, you know, I started design devices 1014 01:04:47,255 --> 01:04:50,923 and I started to try to mold General Magic technology 1015 01:04:50,923 --> 01:04:54,589 into something that I thought was sellable. 1016 01:04:54,589 --> 01:04:58,214 And so I created basically a whole product plan, and technology plan 1017 01:04:58,214 --> 01:05:00,839 for what I thought was going to be a successful product. 1018 01:05:00,839 --> 01:05:03,923 I go back to General Magic, I said, "Look I have a firmed up product plan, 1019 01:05:03,923 --> 01:05:07,506 you need to mold your software to build this kind of device." And they just looked at me 1020 01:05:07,506 --> 01:05:12,506 and said, "Sorry, we can't do that. We have other priorities." 1021 01:05:15,297 --> 01:05:21,255 For General Magic, as I saw it, was, basically the end. 1022 01:05:21,255 --> 01:05:25,422 They were defeated. That was the saddest part about that meeting, 1023 01:05:25,422 --> 01:05:29,964 is that, and Andy in particular I think was the one who said, 1024 01:05:29,964 --> 01:05:35,381 "We're not gonna-- we can't do this. We're not going to do it," and... 1025 01:05:35,381 --> 01:05:37,673 they just didn't-- They didn't have anything left. 1026 01:05:40,714 --> 01:05:43,547 [Kevin] I am a particularly loyal person, so it was, it was 1027 01:05:43,547 --> 01:05:45,506 very hard for me to leave General Magic. 1028 01:05:45,506 --> 01:05:48,297 I was fully bought into what we were doing, uhm, 1029 01:05:48,297 --> 01:05:52,673 and I stayed perhaps even longer than maybe I ought to have, to try to help 1030 01:05:52,673 --> 01:05:55,172 change the direction, uhm, 1031 01:05:55,172 --> 01:05:59,047 but it was, it was beyond, uhm, saving, unfortunately. 1032 01:06:00,631 --> 01:06:03,714 [Stern] It looked like a massive disaster, 1033 01:06:03,714 --> 01:06:06,297 a failure, a catastrophe. 1034 01:06:06,297 --> 01:06:09,798 It was a sense of rejection that penetrated right to your heart 1035 01:06:09,798 --> 01:06:13,172 and your gut, and I-- I just felt sick. 1036 01:06:31,714 --> 01:06:36,464 [Joanna] It was, uh, devastating. For me it was, it was really devastating 1037 01:06:36,464 --> 01:06:41,005 and, uh, I thought immediately, "I have to take time off. 1038 01:06:41,005 --> 01:06:46,172 It's-- it's going to be a long time before I start committing 1039 01:06:46,172 --> 01:06:52,714 to yet another blue sky, uh, proposition." 1040 01:06:54,381 --> 01:06:58,005 [Stern] The vision that Marc, Bill and Andy had sold, 1041 01:06:58,005 --> 01:07:01,547 not just to the world, but to us, 1042 01:07:01,547 --> 01:07:05,130 that this was a cool, fun, 1043 01:07:05,130 --> 01:07:09,714 lovely thing to have, and that everybody would want one because we did. 1044 01:07:10,756 --> 01:07:12,214 And we were wrong. 1045 01:07:21,255 --> 01:07:24,881 [whimsical music] 1046 01:07:32,506 --> 01:07:37,589 [Swisher] I think the conceptual ideas were there, the user base was not there, 1047 01:07:37,589 --> 01:07:41,589 the technology was not there, the things to do on it were not there, 1048 01:07:41,589 --> 01:07:44,130 it's like inventing the television in the 1880's, you just couldn't. 1049 01:07:44,130 --> 01:07:47,589 Like it doesn't matter if you invented it because you didn't have shows, 1050 01:07:47,589 --> 01:07:49,756 you didn't have capabilities. 1051 01:07:49,756 --> 01:07:53,130 I think there was actually nothing General Magic could have done 1052 01:07:53,130 --> 01:07:56,839 to succeed, because they were at the wrong time. 1053 01:07:56,839 --> 01:08:02,297 The way I think about that, it's like a wave. If you start paddling too early 1054 01:08:02,297 --> 01:08:04,964 your arms will be tired by the time the wave arrives, 1055 01:08:04,964 --> 01:08:07,881 and the wave will slide right under you and leave you behind. 1056 01:08:07,881 --> 01:08:11,756 That's sort of what happened with General Magic. They saw the wave before anyone else, 1057 01:08:11,756 --> 01:08:16,255 and they thought it was coming sooner and they got tired before it arrived. 1058 01:08:16,255 --> 01:08:18,839 Yeah, but they had all the right talent. 1059 01:08:21,297 --> 01:08:24,047 [Sculley] You can become so focused, and such a believer 1060 01:08:24,047 --> 01:08:28,631 in what you are doing that you can miss the change of context in an industry. 1061 01:08:28,631 --> 01:08:33,798 In this case, the World Wide Web and General Magic probably didn't pivot, 1062 01:08:33,798 --> 01:08:39,339 uh, fast enough to the post world after the Web, but I missed it as well. 1063 01:08:39,339 --> 01:08:41,881 I was getting increased pressure as a CEO of Apple, 1064 01:08:41,881 --> 01:08:46,464 by the Apple board, you know, why was I wasting Apple's time and money 1065 01:08:46,464 --> 01:08:50,130 on these post PC devices and not just focusing on the Macintosh. 1066 01:08:50,130 --> 01:08:52,798 The result? I eventually got fired by Apple. 1067 01:09:01,005 --> 01:09:05,673 I learned from failure how incredibly painful it can be when you fail publicly. 1068 01:09:05,673 --> 01:09:08,297 It wasn't just the little failures, but, you know, I had to fail 1069 01:09:08,297 --> 01:09:11,506 in front of the whole world when I was fired from Apple. 1070 01:09:11,506 --> 01:09:15,130 It really hurt me for a long, long time, and it wasn't 1071 01:09:15,130 --> 01:09:19,673 till about 15 years later that I could actually get my head around and deal with it. 1072 01:09:25,339 --> 01:09:28,339 But the stories of Silicon Valley are always the stories 1073 01:09:28,339 --> 01:09:32,255 of these incredibly successful companies, 1074 01:09:32,255 --> 01:09:35,506 and yet here is a company, General Magic, 1075 01:09:35,506 --> 01:09:39,923 that wasn't commercially successful and eventually went bankrupt, 1076 01:09:39,923 --> 01:09:44,547 and yet so much of what came out of General Magic 1077 01:09:44,547 --> 01:09:48,297 is the foundation of everything we take for granted today. 1078 01:09:59,631 --> 01:10:03,214 [Joanna] Failure doesn't-- doesn't stop me as long as it's 1079 01:10:03,214 --> 01:10:06,547 on a path towards something really wonderful. 1080 01:10:06,547 --> 01:10:11,089 But with General Magic there was a certain deflation in me personally, 1081 01:10:11,089 --> 01:10:16,297 where I felt like, uh, "Will I be able to do this one more time? I'm not sure." 1082 01:10:16,297 --> 01:10:21,673 Because the potential was so phenomenal and you could see this is going to happen. 1083 01:10:21,673 --> 01:10:25,464 You know that this is going to happen, and you realize 1084 01:10:25,464 --> 01:10:28,506 you're not gonna be the one that makes it happen. 1085 01:10:28,506 --> 01:10:32,589 It's even more comprehensive than I remembered. 1086 01:10:32,589 --> 01:10:34,756 Yeah. 1087 01:10:34,756 --> 01:10:40,881 [chuckles] Now that I look at it, I think, what were we thinking? 1088 01:10:40,881 --> 01:10:43,506 We were trying to do all this? 1089 01:10:43,506 --> 01:10:45,589 And, you know... 1090 01:10:45,589 --> 01:10:49,172 And we thought we could push the industry, we could make them do it. 1091 01:10:49,172 --> 01:10:54,923 Mm... Not there, it wasn't there. 1092 01:10:54,923 --> 01:10:59,339 [emotional music] 1093 01:11:09,881 --> 01:11:15,089 I'm old enough now to know that it's behind me, you know, it's-- it's, uh-- 1094 01:11:15,089 --> 01:11:17,714 To create technical revolution 1095 01:11:17,714 --> 01:11:22,255 is-- is really a game for people in their, in their twenties. 1096 01:11:22,255 --> 01:11:26,464 The stamina, you're also not as contaminated by the past. 1097 01:11:36,506 --> 01:11:38,506 More than anything else it makes me feel old. 1098 01:11:38,506 --> 01:11:43,506 [chuckles] That, uh, stuff I-- I worked on 1099 01:11:43,506 --> 01:11:48,047 or bought, you know, is-- are-- they are now museum pieces. 1100 01:11:52,464 --> 01:11:56,881 Yeah, so there is a General Magic device, the Sony Magic Link. 1101 01:12:00,923 --> 01:12:04,381 Now I have thought about it a lot, there is a whole litany of things, 1102 01:12:04,381 --> 01:12:06,673 uh, we should have done differently. 1103 01:12:06,673 --> 01:12:11,381 A lot of blunders that I'm personally responsible for. 1104 01:12:11,381 --> 01:12:15,339 It was completely possible to achieve the most ambitious 1105 01:12:15,339 --> 01:12:18,881 of our visions, uh, but in a staged fashion. 1106 01:12:25,714 --> 01:12:29,714 [Marc] We sometimes need closure on things that are not closeable. 1107 01:12:29,714 --> 01:12:35,047 A peak experience, positive or negative happens, it's not easy to resolve. 1108 01:12:35,047 --> 01:12:41,589 In the moment we all do the best we can do in the moment, at that moment. 1109 01:12:41,589 --> 01:12:44,589 It's in retrospect that you see what the impact was. 1110 01:12:46,547 --> 01:12:50,422 I felt, a profound feeling of humiliation. 1111 01:12:53,214 --> 01:12:57,881 Shame that I had brought everyone along with such high anticipation 1112 01:12:57,881 --> 01:13:01,172 and then couldn't at the end, deliver it for them, 1113 01:13:01,172 --> 01:13:03,422 and for myself, and for them. 1114 01:13:08,756 --> 01:13:15,714 So I remember coming home one evening, so the kids were still up. 1115 01:13:15,714 --> 01:13:22,089 "Daddy." And daddy had given it all to perfect strangers. 1116 01:13:22,089 --> 01:13:25,923 [mother speaking indistinct] 1117 01:13:25,923 --> 01:13:31,506 And my wife said, "Don't come home like this." 1118 01:13:31,506 --> 01:13:33,464 [filmmaker] Can you, Marc slide over to your right, 1119 01:13:33,464 --> 01:13:35,464 so you are not bracketing the plate. 1120 01:13:37,714 --> 01:13:40,923 [Marc] "If you need to sit in your car, for hours 1121 01:13:40,923 --> 01:13:44,589 or for all night, don't come back. 1122 01:13:44,589 --> 01:13:48,464 Don't walk in the door if you're not a person, if you're not present, 1123 01:13:48,464 --> 01:13:51,631 because, you're not wanted." 1124 01:13:56,381 --> 01:13:59,673 And you know in-- in-- it collapsed, 1125 01:13:59,673 --> 01:14:06,589 it all came tumbling down, and the company didn't work, and my marriage didn't work, 1126 01:14:06,589 --> 01:14:09,047 in the same 12 month period, you know. 1127 01:14:10,756 --> 01:14:12,631 And it all fell apart. 1128 01:14:16,631 --> 01:14:17,255 Yeah. 1129 01:14:17,255 --> 01:14:20,631 [melancholic music] 1130 01:14:24,839 --> 01:14:27,631 [interviewer] Have you told your children about this? 1131 01:14:27,631 --> 01:14:30,547 Well I'm talking to them now, aren't I? [chuckles] 1132 01:14:30,547 --> 01:14:32,714 It's one of the reasons I agreed to make this film. 1133 01:14:39,964 --> 01:14:43,923 Life is ebbs and flows, when a wave crashes on the shores 1134 01:14:43,923 --> 01:14:48,422 and the rocks hear, you don't think of the wave as having failed. 1135 01:14:48,422 --> 01:14:53,756 You think of the wave as having done its thing and the next wave will come and the next wave, 1136 01:14:53,756 --> 01:14:57,214 and that's how I think of General Magic. A moment in time. 1137 01:15:02,506 --> 01:15:07,255 [Sculley] It always amazed me, because I haven't seen Marc in many, many years, 1138 01:15:07,255 --> 01:15:11,297 you know, why there wasn't a second act. 1139 01:15:11,297 --> 01:15:15,005 Because here is an individual who was so good, 1140 01:15:15,005 --> 01:15:17,673 so exceptional at what he did well. 1141 01:15:17,673 --> 01:15:20,881 Brought together perhaps the best team 1142 01:15:20,881 --> 01:15:22,881 and the reality is, in my mind Marc never failed, 1143 01:15:22,881 --> 01:15:27,673 you know, because he actually did conceptualize 1144 01:15:27,673 --> 01:15:31,130 so many of the products that we have today. 1145 01:15:36,714 --> 01:15:41,964 It was a decade of failure in Silicon Valley for me. 1146 01:15:41,964 --> 01:15:47,547 General Magic was a disaster, Phillips was a critical success, but a business disaster. 1147 01:15:47,547 --> 01:15:52,130 Then I had my start up and then, you know, during the start up times the Internet crunch 1148 01:15:52,130 --> 01:15:55,297 happened and I couldn't get any more funding and that was a disaster. 1149 01:15:55,297 --> 01:15:59,589 So it was a disaster after disaster from a business perspective. 1150 01:15:59,589 --> 01:16:03,756 But from a personal perspective it caused me to grow up each time, 1151 01:16:03,756 --> 01:16:08,381 and learn because I was faced with this real reality 1152 01:16:08,381 --> 01:16:13,923 of like, this isn't working and you better understand why and learn from it. 1153 01:16:13,923 --> 01:16:17,589 Because I had to go through that to be able to set my-- to set the stage up 1154 01:16:17,589 --> 01:16:20,339 for what was to come in 2001 and beyond. 1155 01:16:23,923 --> 01:16:28,839 [lively electronic music] 1156 01:16:35,047 --> 01:16:38,589 [Tony] General Magic gave us a glimpse of what the future could be. 1157 01:16:38,589 --> 01:16:41,631 The technology unfortunately wasn't there at the time, 1158 01:16:41,631 --> 01:16:44,798 but those dreams, we kept dreaming. 1159 01:16:48,130 --> 01:16:53,005 [Dee] Tony is very big on music and he would talk about music a lot and how, 1160 01:16:53,005 --> 01:16:56,964 how someday we were gonna have, you know, a little device 1161 01:16:56,964 --> 01:17:03,673 with all our music on it and I'm like, "OK, why do I need that?" 1162 01:17:03,673 --> 01:17:06,839 [Tony] I loved music growing up in Detroit, and I was always sick 1163 01:17:06,839 --> 01:17:10,089 and tired of lugging my CD's and all this other stuff around. 1164 01:17:10,089 --> 01:17:12,673 I wanted something where I could take it all the time. 1165 01:17:12,673 --> 01:17:16,506 MP3 showed up. I was like, music is coming. 1166 01:17:16,506 --> 01:17:22,047 Next thing I know I get a call, "We've looked at all the MP3 players, we think they are bad. 1167 01:17:22,047 --> 01:17:24,714 We think there is one that can be done in the Apple way." 1168 01:17:24,714 --> 01:17:29,381 And then Steve said, "Now we need you to come on the team to put it together." 1169 01:17:29,381 --> 01:17:32,005 And then I started calling all kinds of companies 1170 01:17:32,005 --> 01:17:35,214 all around the valley, around world. Trying to figure out displays 1171 01:17:35,214 --> 01:17:37,547 trying to figure out batteries, trying to figure out storage 1172 01:17:37,547 --> 01:17:41,005 and then Steve was able, and the team was able to build on top of those 1173 01:17:41,005 --> 01:17:44,839 and make it even better, and so we were like, it's happening. 1174 01:17:44,839 --> 01:17:46,964 [Steve Jobs] Boom, that's iPod. I happen to have one right here 1175 01:17:46,964 --> 01:17:50,005 in my pocket, as a matter of fact. There it is, right there. 1176 01:17:50,005 --> 01:17:53,798 [Tony] The Magic lesson was, we have to ship it as fast as possible 1177 01:17:53,798 --> 01:17:57,047 so you could learn from the market and you can iterate quickly. 1178 01:17:57,047 --> 01:17:59,881 Every year we made sure we had a new version of the iPod. 1179 01:17:59,881 --> 01:18:02,255 And then we added downloadable apps, 1180 01:18:02,255 --> 01:18:05,839 games, email, communications, wireless. 1181 01:18:05,839 --> 01:18:09,506 We had these different pieces and I'm like this is starting to come together. 1182 01:18:09,506 --> 01:18:13,547 I remember this, and it was like I was back at General Magic 1183 01:18:13,547 --> 01:18:20,047 again in a way, because it's what we talked about, just 15 years later. 1184 01:18:20,047 --> 01:18:23,089 This is real, Steve goes, 1185 01:18:23,089 --> 01:18:26,881 "It's taking off, we need to put it on a cellphone." 1186 01:18:31,130 --> 01:18:35,255 [Steve Jobs] Today Apple is going to reinvent the phone. 1187 01:18:36,756 --> 01:18:39,506 And here it is. This is one device. 1188 01:18:41,172 --> 01:18:46,005 This has been, at that point, 17 years in Silicon Valley, 1189 01:18:46,005 --> 01:18:48,756 and we were finally able to realize the dream we had 1190 01:18:48,756 --> 01:18:52,964 in 1991 on stage and Steve Jobs talking about it. 1191 01:18:52,964 --> 01:18:55,214 We're going to use the best pointing device in the world. 1192 01:18:55,214 --> 01:18:58,214 We're going to use a pointing device that we are all born with, 1193 01:18:58,214 --> 01:19:01,881 we're born with ten of them, we are going to use our fingers. 1194 01:19:01,881 --> 01:19:06,798 So, let's go ahead and turn it on, alrighty. 1195 01:19:06,798 --> 01:19:11,172 [Stern] I was proud to think that, "Yeah, my god, we did it." 1196 01:19:11,172 --> 01:19:15,923 Tony did it. Everything we wanted to do, there it is. 1197 01:19:15,923 --> 01:19:19,798 and on the other hand, I was sad that it wasn't us. 1198 01:19:19,798 --> 01:19:23,839 But I also felt vindicated in some way. 1199 01:19:23,839 --> 01:19:27,047 That the ideas had been right, the timing had been wrong. 1200 01:19:29,547 --> 01:19:33,714 [Andy] Steve would often call me after like the big product introductions, 1201 01:19:33,714 --> 01:19:39,130 just to see what I thought. 4:00 p.m. I was in my office, I got a call from Steve. 1202 01:19:39,130 --> 01:19:41,297 He said, "What do you think, what do you think?" 1203 01:19:41,297 --> 01:19:45,964 And it was like the worst cell phone connection I've ever heard. 1204 01:19:45,964 --> 01:19:51,297 You know it was all like, you could hear Steve, say: 1205 01:19:51,297 --> 01:19:56,089 So the first thing I ask him, I said, "Are you talking on an iPhone?" 1206 01:19:56,089 --> 01:19:59,172 He goes, "No, no, no." But I think he was. 1207 01:19:59,172 --> 01:20:02,798 Steve told me on the phone, he thought a lot about Magic Cap 1208 01:20:02,798 --> 01:20:05,339 during the course of the iPhone development, 1209 01:20:05,339 --> 01:20:10,005 and in particular mentioned the projected keyboard, he had seen that 1210 01:20:10,005 --> 01:20:12,756 and used it with Magic Cap and that gave him faith 1211 01:20:12,756 --> 01:20:15,839 that, that was the right direction to go. 1212 01:20:15,839 --> 01:20:18,089 -Hey Zarko. -Hi, Andy. 1213 01:20:18,089 --> 01:20:20,839 Hi, I'm in the middle of giving a demo of Magic Cap for cellphones. 1214 01:20:20,839 --> 01:20:23,297 It's really exciting, it's working great. 1215 01:20:23,297 --> 01:20:25,464 -You guys-- You guys did a great job. -It's incredible. 1216 01:20:25,464 --> 01:20:28,339 Yeah, yeah it's almost like you are in the next room or something. 1217 01:20:28,339 --> 01:20:32,255 -Yeah, amazing. Bye. -Yeah, OK. 1218 01:20:32,255 --> 01:20:37,673 [Joanna] Had I thought that it would be done by Steve Jobs, 1219 01:20:37,673 --> 01:20:43,506 if I had known that then, I think I wouldn't have been as devastated. 1220 01:20:43,506 --> 01:20:48,130 Because then I would know that it would be done and it would be done right. 1221 01:20:48,130 --> 01:20:50,923 It was very gratifying, because it had come full circle, you know? 1222 01:20:50,923 --> 01:20:55,089 Started with the Mac, and had spawned General Magic. 1223 01:20:55,089 --> 01:21:00,547 General Magic progeny had spawned iPhone and Android. 1224 01:21:00,547 --> 01:21:03,130 I mean, we can't forget the Android. 1225 01:21:03,130 --> 01:21:05,547 Thank you for joining us today. You know Android 1226 01:21:05,547 --> 01:21:07,089 obviously, you know, being an open source project, 1227 01:21:07,089 --> 01:21:10,255 we consider ourselves the shepherd of it. 1228 01:21:10,255 --> 01:21:12,714 So you see the vision continues. 1229 01:21:12,714 --> 01:21:16,839 You know, if you look at Android, Andy Rubin droid, Andy was right there 1230 01:21:16,839 --> 01:21:21,047 with us and then he carried it to Android and he makes it to now where we are. 1231 01:21:21,047 --> 01:21:23,422 I mean, here's the test, what if General Magic 1232 01:21:23,422 --> 01:21:26,881 never happened, would we have had Android? 1233 01:21:26,881 --> 01:21:30,422 Not a chance, I mean all these things were linked together, one after another. 1234 01:21:30,422 --> 01:21:33,589 [Andy] One out of every five people on the planet uses 1235 01:21:33,589 --> 01:21:36,881 an Android phone, uh, growing every month. 1236 01:21:36,881 --> 01:21:41,422 [Markoff] The vision was true, the vision was accurate, the vision is the idea 1237 01:21:41,422 --> 01:21:45,547 that basically got computing to the last hurdle. 1238 01:21:45,547 --> 01:21:47,673 The last hurdle was when computing got into 1239 01:21:47,673 --> 01:21:49,506 the palm of the hand of everybody in the world. 1240 01:21:51,172 --> 01:21:55,589 And between Tony and-- and Andy, that's about 98% 1241 01:21:55,589 --> 01:22:01,005 of the world's smartphones, is those two guys who sat 15 feet apart. 1242 01:22:01,005 --> 01:22:04,673 That's pretty amazing, and that by itself is-- 1243 01:22:04,673 --> 01:22:10,881 brings such satisfaction. It's, uh-- I can't even describe it. 1244 01:22:10,881 --> 01:22:13,839 [Andy] First obvious thing to mention is that we are not alone here today. 1245 01:22:13,839 --> 01:22:19,297 We are being filmed for posterity as part of our-- our introduction video. 1246 01:22:19,297 --> 01:22:22,047 Who knows if any of this will really be in the video. 1247 01:22:22,047 --> 01:22:25,589 [Amy] Imagine a star that went supernova 1248 01:22:25,589 --> 01:22:30,130 and everything that you touch today, 1249 01:22:30,130 --> 01:22:33,089 everything you interact with today technology wise 1250 01:22:33,089 --> 01:22:36,130 is because that star power touched it. 1251 01:22:36,130 --> 01:22:38,130 I mean, all these companies, and I don't know 1252 01:22:38,130 --> 01:22:41,005 if you add up the value of those what it would be, 1253 01:22:41,005 --> 01:22:44,297 but they all had their genesis with this crew 1254 01:22:44,297 --> 01:22:48,255 of just a few dozen people, who were at General Magic. 1255 01:22:48,255 --> 01:22:50,923 [Adler] It was one of the only times I've ever felt like 1256 01:22:50,923 --> 01:22:53,214 there's no weak link in this chain, 1257 01:22:53,214 --> 01:22:54,714 everyone on this team, 1258 01:22:54,714 --> 01:22:57,714 uh, is brilliant, is so committed and passionate. 1259 01:22:57,714 --> 01:23:01,047 What's so rare is having all those things at the same time. 1260 01:23:01,047 --> 01:23:03,422 [Tony] When you look at that class of people 1261 01:23:03,422 --> 01:23:08,089 and what the world looks like today, that was the training ground 1262 01:23:08,089 --> 01:23:12,464 for us, for what has shaped the world of today. 1263 01:23:12,464 --> 01:23:15,422 [Kevin] We all carry things from General Magic, in terms of our view 1264 01:23:15,422 --> 01:23:17,089 of what could be possible in the future. 1265 01:23:17,089 --> 01:23:20,047 And as engineers you can't help but think, 1266 01:23:20,047 --> 01:23:23,798 "There's-- there's-- Can we do this now? How about now?" 1267 01:23:23,798 --> 01:23:28,839 I am so, so excited to show you our work, and I'm wearing Apple Watch right here. 1268 01:23:28,839 --> 01:23:32,381 A lot of General Magic was imagining what the world would be like if some things existed 1269 01:23:32,381 --> 01:23:35,214 that maybe we would make, and that's so fun to do. 1270 01:23:35,214 --> 01:23:37,255 You can control both the eyes and the mouth to get just 1271 01:23:37,255 --> 01:23:39,798 the right expression you would like to send to somebody. 1272 01:23:39,798 --> 01:23:43,047 And that is so true in so many fields right now, you are able to actually 1273 01:23:43,047 --> 01:23:46,964 transform industries by your work in technology. 1274 01:23:46,964 --> 01:23:50,089 [Tony] When you look at someone like Megan taking all of her knowledge 1275 01:23:51,422 --> 01:23:53,089 and all the things she learned, 1276 01:23:53,089 --> 01:23:55,172 and now bringing it to the government and seeing 1277 01:23:55,172 --> 01:23:58,297 how the US Government is transforming through that. 1278 01:23:58,297 --> 01:24:02,381 Hello, everybody, how you doing? 1279 01:24:02,381 --> 01:24:04,798 -Good to see you, is this my seat right here ? -Yes, it is. 1280 01:24:04,798 --> 01:24:08,589 President Obama had created the US Chief Technology Officer, which is my job 1281 01:24:08,589 --> 01:24:12,089 and our team and really said: "Come and help me using those new methods 1282 01:24:12,089 --> 01:24:15,798 on some of these harder problems, these problems that are in our civic space." 1283 01:24:15,798 --> 01:24:17,756 There is the future right here. 1284 01:24:17,756 --> 01:24:19,422 One of the things that I like to work on is 1285 01:24:19,422 --> 01:24:23,255 how to use technology to make people's lives better 1286 01:24:23,255 --> 01:24:26,047 and sort of harness talent and unlock talent. 1287 01:24:26,047 --> 01:24:30,756 I love thinking about, uh, how magic is anywhere. 1288 01:24:30,756 --> 01:24:35,047 Uh, in everyone, and how do you pull that out 1289 01:24:35,047 --> 01:24:40,756 and really make sure that the talent that wants to do its thing is able to do it. 1290 01:24:46,589 --> 01:24:49,673 [Swisher] You know, as the human race thrives really on this planet 1291 01:24:49,673 --> 01:24:53,923 it creates all kinds of problems, education, uniting people, climate change. 1292 01:24:53,923 --> 01:24:58,005 There is not enough water, there is not enough food. What are we going to do? 1293 01:24:58,005 --> 01:25:02,631 Those can all be solved with technologies, it's just a question how humanity uses it. 1294 01:25:05,005 --> 01:25:10,464 But, the reliance on technology for everything, for human interactions is worrisome. 1295 01:25:10,464 --> 01:25:13,589 Where people are, you know, you go to anything and everyone is like this, right. 1296 01:25:13,589 --> 01:25:17,130 Um, so I worry about what happens to society and children 1297 01:25:17,130 --> 01:25:19,631 and how they interact with each other. 1298 01:25:22,339 --> 01:25:25,172 You can't change the human race, yeah, but you can start 1299 01:25:25,172 --> 01:25:27,422 to educate them so that they change their behaviors. 1300 01:25:27,422 --> 01:25:30,547 And so the question is, can you take these powerful tools 1301 01:25:30,547 --> 01:25:34,172 and do something that really does help a lot of people? 1302 01:25:34,172 --> 01:25:37,339 Can you inspire a group of young people now, to really, 1303 01:25:37,339 --> 01:25:41,214 to be creative and come up with these new ideas? 1304 01:25:46,339 --> 01:25:50,297 Tonight, we feature an iconic inventor of iPod and iPhone, 1305 01:25:50,297 --> 01:25:52,506 I would like to bring up five numbers to introduce him. 1306 01:25:52,506 --> 01:25:55,631 Seven billion, two hundred and seventy nine million, 1307 01:25:55,631 --> 01:25:59,339 three hundred and ninety five thousand, eight hundred and seventy three. 1308 01:25:59,339 --> 01:26:03,172 This is the number of kilowatt hours saved by Nest Thermostat owners. 1309 01:26:03,172 --> 01:26:07,339 Eighteen, the number of generations of iPod's shipped. 1310 01:26:07,339 --> 01:26:10,506 Three hundred, the number of patents authored. 1311 01:26:10,506 --> 01:26:14,339 Three hundred and fifty million, the number of iPods sold. 1312 01:26:14,339 --> 01:26:18,714 Join me in welcoming the one and only Tony Fadell. 1313 01:26:18,714 --> 01:26:22,547 Hi, everybody. 1314 01:26:22,547 --> 01:26:27,005 Let's say, you show up now, you're a kid, you show up here in the Valley, 1315 01:26:27,005 --> 01:26:30,547 um, what would you tell someone similar to you who just walked in, 1316 01:26:30,547 --> 01:26:33,381 you know, wet behind the ears in Silicon Valley today? 1317 01:26:33,381 --> 01:26:38,381 You know I am only up here because of many people in this audience, 1318 01:26:38,381 --> 01:26:43,547 who helped me get here, and that's the magic of Silicon Valley. 1319 01:26:43,547 --> 01:26:47,214 We all started in the same place you are in today. 1320 01:26:47,214 --> 01:26:51,172 Everyone has the same self doubts and no one's perfect. 1321 01:26:51,172 --> 01:26:54,214 And when you meet your heroes and when you work with them 1322 01:26:54,214 --> 01:26:58,214 and they treat you as a peer, learn from it. 1323 01:26:58,214 --> 01:27:01,547 Keep moving. If you're dreaming the right dream, 1324 01:27:01,547 --> 01:27:04,673 you're on the right path. I've been there before, 1325 01:27:04,673 --> 01:27:06,422 it's tough, keep going. 1326 01:27:08,422 --> 01:27:11,422 These people helped me to become the person I am. 1327 01:27:15,589 --> 01:27:21,756 How can we take this same idea of bold dramatic change 1328 01:27:21,756 --> 01:27:23,881 to help create a better society? 1329 01:27:23,881 --> 01:27:26,172 We are going to have to invent those things 1330 01:27:26,172 --> 01:27:32,297 and do it in all of these other domains that are being touched or revolutionized by technology. 1331 01:27:36,255 --> 01:27:40,547 It may seem daunting, it may seem difficult, it may seem impossible, 1332 01:27:40,547 --> 01:27:44,047 but if you just find the right people and keep seeking out 1333 01:27:44,047 --> 01:27:48,339 knowledge and advice and keep staying open to make a better world 1334 01:27:48,339 --> 01:27:52,005 regardless of where you come from, great things can happen. 1335 01:27:52,005 --> 01:27:54,547 We judge things by the moment in which we feel 1336 01:27:54,547 --> 01:27:57,631 that they have made an impact on the mass culture. 1337 01:27:57,631 --> 01:28:01,255 They are in the anthropology, they are in the culture of how we see 1338 01:28:01,255 --> 01:28:04,255 ourselves, and how we come to expect the world to be 1339 01:28:04,255 --> 01:28:07,589 and I don't think that will happen for another ten years. 1340 01:28:07,589 --> 01:28:09,964 I think we will build to it incrementally and every quarter 1341 01:28:09,964 --> 01:28:12,047 and every year it will get closer and closer, 1342 01:28:12,047 --> 01:28:14,839 but I don't think it will be until the 21st century when the stuff 1343 01:28:14,839 --> 01:28:18,506 we are working on today becomes unexceptional, unexceptional. 1344 01:28:18,506 --> 01:28:21,756 Not worth making a video about, and, and that's the test-- 1345 01:28:21,756 --> 01:28:25,547 Except for historical documentary purposes. [chuckles] 1346 01:28:25,547 --> 01:28:29,673 And, and that's the test of, uh, of hey, we've made it. 1347 01:28:29,673 --> 01:28:30,756 We've really made a difference. 1348 01:28:30,756 --> 01:28:32,506 We've really changed the world. 1349 01:28:32,506 --> 01:28:36,381 [piano music] 1350 01:28:56,673 --> 01:29:00,214 [no audible dialogue]