1 00:00:03,480 --> 00:00:06,440 This week, we're in Hay-on-Wye, in Wales, 2 00:00:06,480 --> 00:00:10,160 where our quarterfinalists have to really sell their designs. 3 00:00:10,200 --> 00:00:11,600 It's Shops Week. 4 00:00:11,640 --> 00:00:15,720 The town is famous for its literary festival and book stores, 5 00:00:15,760 --> 00:00:17,400 so I'm making sure they've got 6 00:00:17,440 --> 00:00:19,960 the most critically acclaimed titles in stock. 7 00:00:23,040 --> 00:00:25,040 Hey! You can't do that. 8 00:00:25,080 --> 00:00:27,040 We only sell high-end literature in here. 9 00:00:27,080 --> 00:00:30,960 Excuse me, this has got a 4.3 rating... 10 00:00:31,000 --> 00:00:32,120 ..out of 100. 11 00:00:32,160 --> 00:00:34,280 Out! Out! All right, all right! 12 00:00:34,320 --> 00:00:37,160 Welcome to Interior Design Masters. 13 00:00:37,200 --> 00:00:39,520 What about if I sign a couple?No. 14 00:00:45,240 --> 00:00:48,960 Four designers remain, hoping for the chance to partner 15 00:00:49,000 --> 00:00:51,200 with a major high street retailer, 16 00:00:51,240 --> 00:00:53,560 to launch their own homewares collection. 17 00:00:54,880 --> 00:00:57,360 Last time...That's a big building! 18 00:00:57,400 --> 00:01:00,440 ..the designers transformed studio apartments in Leeds. 19 00:01:00,480 --> 00:01:02,720 Floor 20, here I come! 20 00:01:02,760 --> 00:01:04,720 Oh, my God! 21 00:01:04,760 --> 00:01:08,400 Emmely won Standout Space with her sophisticated rental flat. 22 00:01:08,440 --> 00:01:11,560 Your image, it's very like Wednesday.Yeah. 23 00:01:11,600 --> 00:01:14,200 But, actually, you're more like a bank holiday Monday. 24 00:01:14,240 --> 00:01:16,560 Lia got caught in a '70s time warp. 25 00:01:16,600 --> 00:01:18,640 # Chicka-chicka-wow-wow. # 26 00:01:18,680 --> 00:01:20,560 But it was Ajeet who got zoned out. 27 00:01:20,600 --> 00:01:22,440 I've just had the time of my life. 28 00:01:34,480 --> 00:01:36,800 This is crazy, isn't it? Yeah. Yeah. Quarterfinal. 29 00:01:36,840 --> 00:01:39,040 Yeah, it's just very, very quiet. 30 00:01:39,080 --> 00:01:40,600 There's not long left. 31 00:01:40,640 --> 00:01:42,120 We've got to do our best, 32 00:01:42,160 --> 00:01:44,280 and this is the most exciting thing about our competition, right? 33 00:01:44,320 --> 00:01:46,440 You've got to keep getting better and better, and better. 34 00:01:46,480 --> 00:01:48,520 And then there was four. I know! 35 00:01:49,960 --> 00:01:51,960 I absolutely hate shopping, 36 00:01:52,000 --> 00:01:54,880 so I need to create something that's going to make me want to go in there 37 00:01:54,920 --> 00:01:57,040 and spend my money, 38 00:01:57,080 --> 00:01:58,320 so, yeah, challenge accepted. 39 00:01:58,360 --> 00:02:00,720 Are you an online shopper or a retail shopper? 40 00:02:00,760 --> 00:02:03,720 Neither. Car-boot sale? Oh, yeah, I love a car-boot sale. 41 00:02:03,760 --> 00:02:05,640 I need to do a car-boot sale, actually. 42 00:02:05,680 --> 00:02:08,720 I've got a lot... Same. Let's do it together. Yeah, shall we? 43 00:02:08,760 --> 00:02:12,400 I managed a retail store for four years 44 00:02:12,440 --> 00:02:15,440 so, hopefully, I've got that advantage to bring to it. 45 00:02:15,480 --> 00:02:19,480 But I do think it is a scary one. There's so many things to consider. 46 00:02:19,520 --> 00:02:21,640 I'm excited for this one. I can't believe we're doing it. 47 00:02:21,680 --> 00:02:23,320 How is this happening? 48 00:02:23,360 --> 00:02:27,440 I'm hoping that I can show Michelle that I can take on feedback. 49 00:02:27,480 --> 00:02:29,320 No fourth sofa visit for me. 50 00:02:29,360 --> 00:02:32,960 I want to stay off that sofa for the rest of my life. 51 00:02:34,440 --> 00:02:35,440 True story. 52 00:02:36,840 --> 00:02:39,600 Hello.Hello! 53 00:02:39,640 --> 00:02:41,640 How's this for girl power? 54 00:02:43,080 --> 00:02:44,040 # Zigazig-ah! # 55 00:02:45,640 --> 00:02:49,000 Only one challenge stands between you and the semis. 56 00:02:49,040 --> 00:02:53,240 So, with this one, you've got to make Michelle go, "Ker-ching!" 57 00:02:53,280 --> 00:02:55,560 This till's broken. "Ker-ching!" 58 00:02:56,880 --> 00:03:01,080 Yes, you're heading to Wales to transform some shops. 59 00:03:05,680 --> 00:03:08,640 Nestled in a Welsh valley is Hay-on-Wye, 60 00:03:08,680 --> 00:03:11,920 famous for its book shops and the annual literary festival, 61 00:03:11,960 --> 00:03:15,280 which attracts thousands of visitors from all over the world. 62 00:03:16,480 --> 00:03:19,440 The town is blessed with lots of independent shops, 63 00:03:19,480 --> 00:03:22,520 including a vintage guitar store, Wye Fret. 64 00:03:22,560 --> 00:03:24,720 It's a guitar lover's paradise. 65 00:03:26,280 --> 00:03:28,560 And a gift shop, Oil & Oak, 66 00:03:28,600 --> 00:03:31,880 which sells products created by local artists and makers. 67 00:03:33,120 --> 00:03:37,000 And, as it's Shops Week, we're going to give the owners a Bogof deal. 68 00:03:37,040 --> 00:03:40,400 They're getting two designers for the price of one. 69 00:03:40,440 --> 00:03:43,080 And, Emmely, as you won Standout Space last week, 70 00:03:43,120 --> 00:03:46,480 you get to choose who you'd like to work with first. 71 00:03:47,680 --> 00:03:48,680 Ooh! Er... 72 00:03:48,720 --> 00:03:49,840 Yes. 73 00:03:49,880 --> 00:03:51,440 This one. 74 00:03:51,480 --> 00:03:53,240 Duran.Yes, please. 75 00:03:53,280 --> 00:03:55,200 So, Lia, you're with Sophie. 76 00:03:56,600 --> 00:03:59,400 Michelle, have you got any tips for shops? 77 00:03:59,440 --> 00:04:01,520 Hay-on-Wye is a cultural destination. 78 00:04:01,560 --> 00:04:04,080 People who are lovers of art, music and literature 79 00:04:04,120 --> 00:04:06,080 flock there all year round. 80 00:04:06,120 --> 00:04:10,200 So, those are the people that you need to get into the mindset of, 81 00:04:10,240 --> 00:04:12,760 and then it's just about getting them in, 82 00:04:12,800 --> 00:04:15,520 keeping them in and making them spend. 83 00:04:15,560 --> 00:04:16,720 "Ker-ching!" 84 00:04:18,200 --> 00:04:20,960 I've got myself a catchphrase.Yes! 85 00:04:21,000 --> 00:04:24,200 In my hand, I have two keys. 86 00:04:24,240 --> 00:04:27,920 So, will one member from each team come and take their pick? 87 00:04:27,960 --> 00:04:29,280 Will it be guitar... 88 00:04:29,320 --> 00:04:31,400 HE IMITATES ELECTRIC GUITAR 89 00:04:31,440 --> 00:04:32,720 ..or gift? 90 00:04:32,760 --> 00:04:34,720 Yeah, what's the gift? 91 00:04:37,040 --> 00:04:38,720 The other thing. Hurry up. 92 00:04:38,760 --> 00:04:40,200 Please, come and pick. 93 00:04:41,800 --> 00:04:44,560 Gift or guitar, let's find out. Thank you. 94 00:04:44,600 --> 00:04:46,880 Only reveal them once you go back to your seat. 95 00:04:48,000 --> 00:04:51,560 Emmely, is it the guitar shop or the gift shop? 96 00:04:51,600 --> 00:04:54,680 Wye Fret. Guitar shop, of course! 97 00:04:54,720 --> 00:04:56,160 Amazing. 98 00:04:56,200 --> 00:04:58,040 So, that means, Lia, Sophie, 99 00:04:58,080 --> 00:05:01,160 you've got Oil & Oak, the gift shop. 100 00:05:01,200 --> 00:05:03,600 The guest judge this week is meticulous 101 00:05:03,640 --> 00:05:06,080 when it comes to retail detail. 102 00:05:06,120 --> 00:05:08,440 It's shops expert Ross Bailey. 103 00:05:08,480 --> 00:05:09,880 Whoo! Amazing. 104 00:05:09,920 --> 00:05:11,640 Terrifying, though. Yeah. 105 00:05:13,360 --> 00:05:16,440 One shop duo will be awarded Standout Space. 106 00:05:16,480 --> 00:05:19,200 The other pair will face the sofa. 107 00:05:19,240 --> 00:05:23,080 You've got two days and a budget of £4,000. 108 00:05:23,120 --> 00:05:25,720 Good luck, and we'll see you in Wales. 109 00:05:25,760 --> 00:05:27,040 Good luck. Thank you. 110 00:05:28,400 --> 00:05:29,760 Ker-ching! 111 00:05:29,800 --> 00:05:32,400 One of the hardest challenges in Shops Week 112 00:05:32,440 --> 00:05:35,280 is that the shop owners, for them, it is their baby, 113 00:05:35,320 --> 00:05:36,640 it is their everything, 114 00:05:36,680 --> 00:05:38,960 and they often have a very specific list 115 00:05:39,000 --> 00:05:41,280 of things that they think they need. 116 00:05:41,320 --> 00:05:44,920 It's the designer's job to give them creative, wonderful ways 117 00:05:44,960 --> 00:05:47,320 to make it exciting and a bit different. 118 00:05:51,560 --> 00:05:54,320 Oh, my God! The windows are massive. 119 00:05:54,360 --> 00:05:58,240 The designers head straight to Hay-on-Wye, to meet their clients. 120 00:05:58,280 --> 00:06:01,120 Hey! Hey, Chris, how are you? Are you OK? Hiya! 121 00:06:01,160 --> 00:06:03,680 Emmely and Duran are meeting Chris, 122 00:06:03,720 --> 00:06:05,840 owner of the vintage guitar shop. 123 00:06:05,880 --> 00:06:07,840 Welcome to Wye Fret. Thanks for having us. 124 00:06:07,880 --> 00:06:09,920 This is my dream. It's beautiful. 125 00:06:09,960 --> 00:06:11,880 You've got such an amazing collection of guitars. 126 00:06:11,920 --> 00:06:14,240 They've done amazing things, some of these guitars. 127 00:06:14,280 --> 00:06:17,200 For example, we had Sting's bass in here once upon a time. Wow! 128 00:06:17,240 --> 00:06:20,000 I just love that they've seen things and gone places 129 00:06:20,040 --> 00:06:22,600 and, you know, played to crowds bigger than I'll ever play. 130 00:06:22,640 --> 00:06:24,000 But, yeah, amazing. 131 00:06:24,040 --> 00:06:26,640 Some of these things have got, like, awesome history. 132 00:06:26,680 --> 00:06:28,840 These are all my electrics. 133 00:06:28,880 --> 00:06:32,160 They range anywhere from, like, sort of 1,000 134 00:06:32,200 --> 00:06:35,440 up to the most expensive one we have at the minute is 14,000. Wow! 135 00:06:35,480 --> 00:06:37,680 So, at the moment, the walls are white 136 00:06:37,720 --> 00:06:39,800 and you've got all these beautiful coloured guitars. 137 00:06:39,840 --> 00:06:41,520 So, what do you want for the walls? 138 00:06:41,560 --> 00:06:44,120 I don't know, green's always kind of worked to make it pop. 139 00:06:44,160 --> 00:06:46,400 Yeah. And, with the space that we have now, 140 00:06:46,440 --> 00:06:49,960 to be able to do little intimate gigs in here, 141 00:06:50,000 --> 00:06:51,280 I've always wanted to do that. 142 00:06:51,320 --> 00:06:52,520 So, you need a stage. 143 00:06:52,560 --> 00:06:54,720 That'd be amazing, if we could do something like that. 144 00:06:54,760 --> 00:06:57,000 And we've got an old changing room in there 145 00:06:57,040 --> 00:06:59,880 that I'd like to possibly turn into a sound booth. OK. 146 00:06:59,920 --> 00:07:03,440 This is where I do all of my guitar set-ups, little repairs. 147 00:07:03,480 --> 00:07:06,360 It's nice, because I can keep an eye on everything. Yeah, yeah, yeah. 148 00:07:06,400 --> 00:07:08,320 How come you don't have any guitars in the window? 149 00:07:08,360 --> 00:07:11,840 It's more just because of the sunlight, and for security reasons. 150 00:07:11,880 --> 00:07:13,560 OK. A lot of people always comment 151 00:07:13,600 --> 00:07:16,240 that my window display should be more vibrant. 152 00:07:16,280 --> 00:07:18,240 Needs to stand out. Yeah, definitely. 153 00:07:18,280 --> 00:07:21,240 So, no pressure, then. I was going to say, there's no pressure. 154 00:07:23,480 --> 00:07:25,480 It's so nice to just see how passionate 155 00:07:25,520 --> 00:07:27,000 he is about what he does. 156 00:07:27,040 --> 00:07:30,280 We have really listened to what he needs the space to do 157 00:07:30,320 --> 00:07:33,520 so, hopefully, he'll be really happy with what we've done. 158 00:07:33,560 --> 00:07:37,560 It is very important that we showcase his collection of guitars 159 00:07:37,600 --> 00:07:40,600 and also make his customers want to come in and play them 160 00:07:40,640 --> 00:07:42,000 and, hopefully, buy them, 161 00:07:42,040 --> 00:07:44,480 and I wouldn't want to do it with anyone else apart from Duran. 162 00:07:46,360 --> 00:07:47,360 Don't make me cry. 163 00:07:48,440 --> 00:07:50,760 Lia and Sophie's client is Abi... 164 00:07:50,800 --> 00:07:53,040 Hi! Nice to meet you. 165 00:07:53,080 --> 00:07:55,800 ..artist, and owner of gift shop Oil & Oak. 166 00:07:55,840 --> 00:08:00,280 So, we've got, like, 40 different local makers in here, 167 00:08:00,320 --> 00:08:02,960 so that's why it's quite eclectic and it looks quite mad, 168 00:08:03,000 --> 00:08:04,880 but that's kind of the whole point. 169 00:08:04,920 --> 00:08:06,800 Everything's kind of mismatched, 170 00:08:06,840 --> 00:08:09,600 so I'd really love some uniformity. 171 00:08:09,640 --> 00:08:12,200 What's your kind of best-selling items, I guess? 172 00:08:12,240 --> 00:08:15,400 So, best-selling items would be Lesley's wool. 173 00:08:15,440 --> 00:08:17,480 Do you have a fitting room? 174 00:08:17,520 --> 00:08:19,200 We've got our toilet. 175 00:08:19,240 --> 00:08:22,160 OK. There's a mirror upstairs on our toilet door, 176 00:08:22,200 --> 00:08:25,040 and they can go in and change in there, which is not ideal. 177 00:08:25,080 --> 00:08:27,200 OK. So, a fitting room would be helpful, then. 178 00:08:27,240 --> 00:08:28,840 A fitting room would be helpful, yeah. 179 00:08:28,880 --> 00:08:31,360 OK, yeah. And also, we sell lots of cards. 180 00:08:31,400 --> 00:08:32,960 They sell really, really well. 181 00:08:33,000 --> 00:08:34,840 All our card spinners are second-hand, 182 00:08:34,880 --> 00:08:37,320 so they all squeak, which is great! 183 00:08:37,360 --> 00:08:40,360 They've all got paint peeling off and stuff like that. 184 00:08:40,400 --> 00:08:43,440 Yeah, so anything that would, yeah, 185 00:08:43,480 --> 00:08:45,200 up the appearance of those would be great. 186 00:08:45,240 --> 00:08:47,840 I can't wait. Shall we get going? I can't wait to get started. Yeah. 187 00:08:49,400 --> 00:08:53,160 There are literally hundreds and hundreds of products in the store, 188 00:08:53,200 --> 00:08:55,200 but then it's really exciting because you can 189 00:08:55,240 --> 00:08:58,640 really play around with creative ways 190 00:08:58,680 --> 00:09:00,960 to display the merchandise that she has, 191 00:09:01,000 --> 00:09:02,400 so hopefully we can improve that for her. 192 00:09:02,440 --> 00:09:04,360 It is a bit overwhelming. You kind of walk in, 193 00:09:04,400 --> 00:09:05,840 your eye doesn't know where to go, 194 00:09:05,880 --> 00:09:08,200 so giving her that sort of separation 195 00:09:08,240 --> 00:09:10,720 and making it easy to shop, I think, is key. 196 00:09:14,600 --> 00:09:17,840 How beautiful is it here? It's gorgeous, isn't it? 197 00:09:17,880 --> 00:09:19,600 It's so clean! 198 00:09:19,640 --> 00:09:21,080 After a week of planning, 199 00:09:21,120 --> 00:09:24,080 the designers are back and raring to go. 200 00:09:24,120 --> 00:09:26,480 Here we are. Ready to go, partner? Yes. 201 00:09:26,520 --> 00:09:28,200 They have got just two days... 202 00:09:28,240 --> 00:09:32,080 This one's so beautiful. I'm just going to run away with it. 203 00:09:32,120 --> 00:09:37,200 ..to transform their spaces into somewhere fabulous and functional. 204 00:09:37,240 --> 00:09:38,960 Look at this lovely town, full of books. 205 00:09:39,000 --> 00:09:40,720 Luckily, help is on hand. 206 00:09:42,880 --> 00:09:43,920 Good, good. 207 00:09:43,960 --> 00:09:47,480 Each team has two carpenters and two decorators. 208 00:09:47,520 --> 00:09:48,800 How are you, guys? 209 00:09:48,840 --> 00:09:50,960 Still can't believe we're in quarterfinal. I know! 210 00:09:51,000 --> 00:09:52,640 We can't believe you're in the quarterfinal. 211 00:09:54,720 --> 00:09:56,640 Oi! Joking, I'm joking. 212 00:09:56,680 --> 00:09:59,400 So, before, the shop was really cluttered. 213 00:09:59,440 --> 00:10:02,280 There was a lot of stuff. I didn't really know where to go. 214 00:10:02,320 --> 00:10:05,200 So, our aim is to turn it into a more curated, 215 00:10:05,240 --> 00:10:09,080 shoppable space, with some really breathtaking standout moments, 216 00:10:09,120 --> 00:10:11,800 and focus on the customer journey. 217 00:10:11,840 --> 00:10:13,240 The back walls here, 218 00:10:13,280 --> 00:10:17,760 we're going to build out some card and print displays, 219 00:10:17,800 --> 00:10:20,040 and then we've got some bespoke builds in the middle, 220 00:10:20,080 --> 00:10:22,880 some really gorgeous long tables with some real wood. 221 00:10:22,920 --> 00:10:24,440 We've got some stripy wallpaper 222 00:10:24,480 --> 00:10:27,040 that's going to go all the way up the stairs and onto the landing, 223 00:10:27,080 --> 00:10:30,640 and there's going to be a bespoke ceramics display over there as well. 224 00:10:30,680 --> 00:10:32,360 We actually have, like, hundreds 225 00:10:32,400 --> 00:10:35,880 of products to bring back up, which is quite stressful, 226 00:10:35,920 --> 00:10:40,800 so we really need most of the painting and builds done in one day, 227 00:10:40,840 --> 00:10:42,760 because it needs to be dry 228 00:10:42,800 --> 00:10:46,760 for us to then merch the entire shop on the last day. 229 00:10:46,800 --> 00:10:48,520 It's a lot for one day. 230 00:10:48,560 --> 00:10:50,560 I know. Just give us a whoop, whoop! 231 00:10:50,600 --> 00:10:51,760 Whoop, whoop! 232 00:10:53,160 --> 00:10:54,160 Whoop. 233 00:10:58,040 --> 00:11:00,840 To showcase the huge selection of stock, 234 00:11:00,880 --> 00:11:05,000 both Sophie and Lia have designed extensive merchandising displays, 235 00:11:05,040 --> 00:11:07,040 wall-mounted and free-standing, 236 00:11:07,080 --> 00:11:10,920 cocooned in a nature-inspired colour palette of terracotta, 237 00:11:10,960 --> 00:11:13,200 pale pistachio and cream. 238 00:11:13,240 --> 00:11:15,160 For the right-hand side, 239 00:11:15,200 --> 00:11:18,800 Sophie's chosen statement wallpaper to display artwork 240 00:11:18,840 --> 00:11:22,720 and lead customers upstairs to a luxurious new fitting room. 241 00:11:24,080 --> 00:11:28,000 Lia's left-hand side includes a spacious, upgraded till area, 242 00:11:28,040 --> 00:11:30,440 which will feature the shop's new branding, 243 00:11:30,480 --> 00:11:32,320 and, for the enormous windows, 244 00:11:32,360 --> 00:11:34,240 raw-wood plinths and displays 245 00:11:34,280 --> 00:11:36,200 that bring the outside in. 246 00:11:37,400 --> 00:11:42,080 This is the tree that's going to go in the window, 247 00:11:42,120 --> 00:11:45,200 which has just been made out 248 00:11:45,240 --> 00:11:47,640 of postal cardboard tubes 249 00:11:47,680 --> 00:11:49,880 and lots of craft paper. 250 00:11:49,920 --> 00:11:52,680 I'm going to use it to display products from, 251 00:11:52,720 --> 00:11:55,760 and then add a little nod to Hay-on-Wye 252 00:11:55,800 --> 00:11:58,440 by making the leaves out of books. 253 00:11:58,480 --> 00:12:02,080 My inspiration was the beautiful area that we're in 254 00:12:02,120 --> 00:12:03,960 and what that kind of looked like, 255 00:12:04,000 --> 00:12:06,160 and how I could incorporate that into the store, 256 00:12:06,200 --> 00:12:10,160 and shop windows are so, so important 257 00:12:10,200 --> 00:12:12,080 to get customers into the shop. 258 00:12:12,120 --> 00:12:14,320 Phil, can I borrow you there? Yeah. 259 00:12:14,360 --> 00:12:18,000 Could you just hold that, like that? That's great. 260 00:12:18,040 --> 00:12:20,920 Thank you. This isn't really my skill set, but... 261 00:12:20,960 --> 00:12:24,640 No? Balancing trees, no. 262 00:12:24,680 --> 00:12:27,280 Building a tree in the quarterfinal - 263 00:12:27,320 --> 00:12:29,880 probably up there with being quite risky. 264 00:12:29,920 --> 00:12:32,000 But, if I can pull it off... 265 00:12:33,360 --> 00:12:36,120 ..I think it's going to look really good. 266 00:12:36,160 --> 00:12:37,680 Lovely. 267 00:12:39,920 --> 00:12:41,480 Careful of the nails hanging up. 268 00:12:41,520 --> 00:12:42,960 Yeah, I've seen them. 269 00:12:44,960 --> 00:12:46,000 Down the street, 270 00:12:46,040 --> 00:12:48,000 Emmely also has big plans, 271 00:12:48,040 --> 00:12:50,600 for a window that speaks volumes. 272 00:12:50,640 --> 00:12:52,480 I just thought a guitar shop needs 273 00:12:52,520 --> 00:12:54,840 to kind of have a guitar in the window. Yeah. 274 00:12:54,880 --> 00:12:56,600 And then I'm going to band it with LED lighting, 275 00:12:56,640 --> 00:13:00,560 just to give it that kind of Nashville guitar shop aesthetic. 276 00:13:00,600 --> 00:13:03,520 Visual merchandise is super-important for the customer, 277 00:13:03,560 --> 00:13:05,880 so we wanted to have something that had a high impact 278 00:13:05,920 --> 00:13:07,880 that made you think, "Wow, that's amazing! 279 00:13:07,920 --> 00:13:10,040 "What's that? Let's go inside." 280 00:13:10,080 --> 00:13:12,160 It looks good, if I don't say so myself. 281 00:13:12,200 --> 00:13:13,760 Once I've got the wires on there and things, 282 00:13:13,800 --> 00:13:15,840 I think it'll be very eye-catching. Yeah. 283 00:13:15,880 --> 00:13:17,120 HE VOCALISES GUITAR RIFF 284 00:13:20,560 --> 00:13:23,640 Emmely's illuminated papier mache masterpiece 285 00:13:23,680 --> 00:13:27,160 will create an attention-grabbing window display. 286 00:13:27,200 --> 00:13:30,720 Atmospheric dark-green walls with a black ceiling and accents 287 00:13:30,760 --> 00:13:33,840 will give the space a recording studio feel, 288 00:13:33,880 --> 00:13:37,120 along with a relaxed lounge area in the centre. 289 00:13:37,160 --> 00:13:38,360 On the left side, 290 00:13:38,400 --> 00:13:40,680 Emmely is displaying electric guitars on the walls 291 00:13:40,720 --> 00:13:43,360 and on custom-made plinths, 292 00:13:43,400 --> 00:13:47,040 and the current changing room will be repurposed into a sound booth. 293 00:13:48,360 --> 00:13:51,080 On the right, Duran's removing a stud wall 294 00:13:51,120 --> 00:13:54,480 to open up a refurbished till and repair zone. 295 00:13:54,520 --> 00:13:57,840 And along the right side will be acoustic guitars 296 00:13:57,880 --> 00:14:01,160 and a show-stopping structure, with a show-starting aim. 297 00:14:03,160 --> 00:14:06,360 So, one of the things that the client really wanted 298 00:14:06,400 --> 00:14:09,120 was to have gigs here once a month, 299 00:14:09,160 --> 00:14:11,320 so creating a stage that doubles up 300 00:14:11,360 --> 00:14:13,760 as something for performance nights, 301 00:14:13,800 --> 00:14:16,120 and also to house some of the acoustic guitars, 302 00:14:16,160 --> 00:14:18,560 because this side of the wall is mainly acoustics. Yeah. 303 00:14:18,600 --> 00:14:20,880 I'm very excited cos I think the stage 304 00:14:20,920 --> 00:14:22,480 will really transform the feel of the shop. 305 00:14:22,520 --> 00:14:24,560 We want this to be a destination location, 306 00:14:24,600 --> 00:14:26,000 and we want to make it special, 307 00:14:26,040 --> 00:14:29,440 and more reasons to come down to the store. 308 00:14:29,480 --> 00:14:31,520 Yeah, a lot to achieve with one build, 309 00:14:31,560 --> 00:14:33,320 but I think it's manageable 310 00:14:33,360 --> 00:14:35,600 and I think it'll be very impactful as well. 311 00:14:35,640 --> 00:14:38,720 OK, this is the bit I want to see. It is? Yeah. 312 00:14:38,760 --> 00:14:41,160 Oh, that's so satisfying! 313 00:14:41,200 --> 00:14:43,120 Oh, it looks so good. 314 00:14:43,160 --> 00:14:45,240 I've never made a stage before. 315 00:14:45,280 --> 00:14:47,240 As a dancer, I'm always on a stage, 316 00:14:47,280 --> 00:14:51,000 so it's kind of nice to make my own one. 317 00:14:53,200 --> 00:14:54,640 Down the street... 318 00:14:54,680 --> 00:14:56,400 So, what's the plan with this unit? 319 00:14:56,440 --> 00:15:01,240 ..Sophie's also created a space for the gift shop ceramics to show off. 320 00:15:01,280 --> 00:15:04,400 There's going to be cabinetry in the bottom, for storage, 321 00:15:04,440 --> 00:15:07,960 then the top is literally going to be a display for the plates, 322 00:15:08,000 --> 00:15:10,200 the bowls, the mugs, the plant pots. 323 00:15:10,240 --> 00:15:12,560 I want it to look quite sleek and modern, rather than 324 00:15:12,600 --> 00:15:15,640 a traditional Welsh dresser, which are quite chunky. 325 00:15:15,680 --> 00:15:18,600 Abi, the shop owner, has quite a lot of ceramics, 326 00:15:18,640 --> 00:15:20,600 and that will really help to sort of spotlight 327 00:15:20,640 --> 00:15:22,160 the things that she's selling. 328 00:15:33,240 --> 00:15:35,600 I'm thrilled to be here in Hay-on-Wye 329 00:15:35,640 --> 00:15:37,600 and, as it's famous for literature, 330 00:15:37,640 --> 00:15:41,720 I told the wardrobe department to make me look really bookworm-ish. 331 00:15:43,000 --> 00:15:45,520 I think they've taken it a tad too far. 332 00:15:45,560 --> 00:15:47,920 Right, well, I'm off to meet the designers. 333 00:15:47,960 --> 00:15:50,480 And that sparrow's up there, licking its lips. 334 00:15:52,600 --> 00:15:54,160 This is so humiliating. 335 00:16:00,440 --> 00:16:02,240 Hi, Emmely.Hi, Alan. 336 00:16:02,280 --> 00:16:04,480 How are you? Good. 337 00:16:04,520 --> 00:16:07,440 Now, remind me, are you doing the gift shop or the guitar shop? 338 00:16:08,560 --> 00:16:11,280 I mean, there'd be problems if I was doing the gift shop. 339 00:16:11,320 --> 00:16:14,240 I was going to say, something's gone very wrong. 340 00:16:14,280 --> 00:16:17,400 How big is this guitar? Three metres. 341 00:16:17,440 --> 00:16:18,920 Do you know what you need? 342 00:16:18,960 --> 00:16:21,080 A massive G-string. 343 00:16:21,120 --> 00:16:23,320 Hey, I can have a look through my washing basket. 344 00:16:25,240 --> 00:16:27,440 So, listen, the guitars in your guitar shop, 345 00:16:27,480 --> 00:16:29,400 they're expensive, aren't they? They're super-expensive, 346 00:16:29,440 --> 00:16:31,720 and the client doesn't want them in the window. 347 00:16:31,760 --> 00:16:33,800 You need to put something in the window to get them in! 348 00:16:33,840 --> 00:16:36,640 You do, so this is where this came from. 349 00:16:36,680 --> 00:16:38,920 A massive guitar. Wow! 350 00:16:38,960 --> 00:16:41,480 And then, what are these?Oh, that one's just glued down, but... 351 00:16:41,520 --> 00:16:42,520 Oh, sorry! 352 00:16:43,800 --> 00:16:45,040 They look familiar. 353 00:16:45,080 --> 00:16:47,000 Where have I seen these before? 354 00:16:47,040 --> 00:16:49,520 Maybe on your radiator. Oh! 355 00:16:49,560 --> 00:16:52,080 Is this what you turn when you want to go hot and cold? 356 00:16:52,120 --> 00:16:53,880 Yeah, but we're turning it to do the volume 357 00:16:53,920 --> 00:16:55,480 and then the reverb and stuff. 358 00:16:55,520 --> 00:16:57,320 So, do you want to glue one down? 359 00:16:57,360 --> 00:16:59,000 Yes, please.Which one? 360 00:16:59,040 --> 00:17:01,400 Well, any knob will do. 361 00:17:01,440 --> 00:17:03,840 Just careful, cos it's super-hot. 362 00:17:03,880 --> 00:17:06,920 OK. Wow, wow, wow, wow, wow. Wow! 363 00:17:06,960 --> 00:17:08,360 Is that enough?Yeah, yeah, right. 364 00:17:08,400 --> 00:17:10,000 Get it in there. OK, lovely. 365 00:17:10,040 --> 00:17:11,640 And is there two windows? 366 00:17:11,680 --> 00:17:13,120 The other window's Duran's, 367 00:17:13,160 --> 00:17:14,640 and she's doing an amp stack, 368 00:17:14,680 --> 00:17:18,080 and we're doing yellow wires to connect from my guitar, 369 00:17:18,120 --> 00:17:21,840 so it goes over, so it looks like they're talking to one another. 370 00:17:21,880 --> 00:17:24,160 With Michelle, it's all about the client. 371 00:17:24,200 --> 00:17:27,080 Have you done everything the client wants? 372 00:17:27,120 --> 00:17:29,640 We're trying our best to, like, tick that box. 373 00:17:29,680 --> 00:17:31,560 Oh, that's great.Thank you. 374 00:17:31,600 --> 00:17:34,160 I'll just pluck off now 375 00:17:34,200 --> 00:17:36,360 and leave you to it. 376 00:17:36,400 --> 00:17:38,000 In the guitar shop, 377 00:17:38,040 --> 00:17:41,400 Emmely has taken "go big or go home" literally. 378 00:17:41,440 --> 00:17:45,040 But, with no expensive stock allowed in the front of the shop, 379 00:17:45,080 --> 00:17:49,160 she's resorted to putting a slightly surreal giant papier mache guitar 380 00:17:49,200 --> 00:17:50,880 in the window instead. 381 00:17:50,920 --> 00:17:53,120 Will it attract potential rockers, 382 00:17:53,160 --> 00:17:55,000 or will she just look off her rocker? 383 00:17:58,520 --> 00:18:00,160 Over in Oil & Oak, 384 00:18:00,200 --> 00:18:03,520 Lia's also been down the DIY shop for her window display. 385 00:18:04,960 --> 00:18:09,800 So, the branches of the tree are made with these... 386 00:18:09,840 --> 00:18:14,160 Pipe tubing, which is actually, I think, plumbing tubing, 387 00:18:14,200 --> 00:18:20,640 and then you cut down a little hole in the noodles, and slide these in, 388 00:18:20,680 --> 00:18:22,920 and they'll be sticking out from the tree, 389 00:18:22,960 --> 00:18:25,400 and then we'll hang all the book leaves. 390 00:18:25,440 --> 00:18:27,240 It feels quite artsy for me, 391 00:18:27,280 --> 00:18:29,320 but hopefully I can pull it off, 392 00:18:29,360 --> 00:18:31,920 and it doesn't look like something that kindergarten kids made. 393 00:18:34,120 --> 00:18:35,280 In Wye Fret... 394 00:18:35,320 --> 00:18:38,920 Have you ever seen anyone just take so many risks with paint? 395 00:18:40,080 --> 00:18:42,360 ..it's the always artsy Duran. 396 00:18:42,400 --> 00:18:44,000 I always freehand. 397 00:18:44,040 --> 00:18:47,320 It gives more of that organic feel because you're not forcing it. 398 00:18:47,360 --> 00:18:50,640 You're just kind of trusting your intuition, which is what I love. 399 00:18:51,760 --> 00:18:54,320 Creating movement that takes the eye around the room, 400 00:18:54,360 --> 00:18:56,120 encourages you to walk through the space - 401 00:18:56,160 --> 00:18:59,800 that's what I'm intending on doing with that mural on the stage floor. 402 00:18:59,840 --> 00:19:01,240 It's going to look good. 403 00:19:06,680 --> 00:19:09,080 It's halfway through the first day. 404 00:19:09,120 --> 00:19:11,400 Oh, it's like it grew there, mate. 405 00:19:11,440 --> 00:19:15,360 Sophie's bespoke ceramics display is bursting into life. 406 00:19:15,400 --> 00:19:17,720 Yay! That looks wicked. 407 00:19:18,960 --> 00:19:20,880 Yes! 408 00:19:20,920 --> 00:19:23,600 Duran's shop has got its name up in lights. 409 00:19:23,640 --> 00:19:26,280 Yeah. So good! Looks good, right? 410 00:19:26,320 --> 00:19:29,520 It's just made that whole wall pop now. Yeah. It looks beautiful. 411 00:19:29,560 --> 00:19:32,200 Lia's creation is branching out. 412 00:19:32,240 --> 00:19:34,640 The tree is growing at a rapid rate. 413 00:19:34,680 --> 00:19:36,880 Once we've got all of the tree covered, 414 00:19:36,920 --> 00:19:39,440 I'm gonna make the leaves out of book pages, 415 00:19:39,480 --> 00:19:42,640 which will just be a really nice nod to Hay-on-Wye. 416 00:19:42,680 --> 00:19:44,160 And, in the guitar shop... 417 00:19:44,200 --> 00:19:46,240 Three, two, one... 418 00:19:46,280 --> 00:19:48,160 ..the demolition squad are in. 419 00:19:49,600 --> 00:19:50,840 Well, Duran and Emmely. 420 00:19:58,040 --> 00:20:01,440 Don't think me and Emmely's calling is taking down walls, to be honest. 421 00:20:01,480 --> 00:20:02,880 Ugh! 422 00:20:02,920 --> 00:20:03,920 Oh! 423 00:20:05,480 --> 00:20:07,040 You all right? 424 00:20:07,080 --> 00:20:08,960 LAUGHING 425 00:20:09,000 --> 00:20:10,080 Yeah, I'm fine! 426 00:20:11,360 --> 00:20:13,760 I'm so happy that's come down. It looks amazing. 427 00:20:13,800 --> 00:20:14,960 It's so nice to have the flow 428 00:20:15,000 --> 00:20:17,440 that runs continuously around the whole store, 429 00:20:17,480 --> 00:20:21,760 and the till/repairs counter is so much more open now. 430 00:20:21,800 --> 00:20:25,120 Lia's till area is also getting a face-lift. 431 00:20:25,160 --> 00:20:31,040 My plan is to clad the current till in ply, to give it a soft finish. 432 00:20:31,080 --> 00:20:33,280 At the moment it's got wooden slats, 433 00:20:33,320 --> 00:20:35,000 which are not going to work 434 00:20:35,040 --> 00:20:36,720 with what I want to add to it. 435 00:20:36,760 --> 00:20:39,480 So, now we've got the front panel on. Yes. 436 00:20:39,520 --> 00:20:42,320 I'm now going to draw the curve, and then add the logo 437 00:20:42,360 --> 00:20:44,480 and then the strip lighting will go behind, 438 00:20:44,520 --> 00:20:46,720 so it'll be backlit as well. Nice. 439 00:20:46,760 --> 00:20:49,880 So, what I need to do is draw you a lovely curve, 440 00:20:49,920 --> 00:20:51,320 so you can cut it. Yes, you do. 441 00:20:52,520 --> 00:20:55,160 The till area is really important in a shop. 442 00:20:55,200 --> 00:20:57,200 It's probably where you're going to meet the shop owner as well 443 00:20:57,240 --> 00:20:59,000 and have interactions with the customers. 444 00:20:59,040 --> 00:21:00,720 And I really hope Abi likes it. 445 00:21:02,560 --> 00:21:05,000 Something like that, not super-fussy. 446 00:21:07,280 --> 00:21:10,520 Curved lines are a feature in both teams' designs, 447 00:21:10,560 --> 00:21:13,480 and Duran's at it again with the paintbrush. 448 00:21:13,520 --> 00:21:15,360 We've got loads of black accents, 449 00:21:15,400 --> 00:21:19,480 so I think bringing it in in these subtle ways 450 00:21:19,520 --> 00:21:22,480 just helps to bring the whole space together as a whole. 451 00:21:24,240 --> 00:21:26,520 Doran!Hello! Hello. 452 00:21:26,560 --> 00:21:28,520 Can I sit down?No. 453 00:21:28,560 --> 00:21:30,200 Great. Bye! 454 00:21:32,040 --> 00:21:34,800 You might get it on your trousers! Is it all...? 455 00:21:34,840 --> 00:21:38,880 Well, some of it's dry over there. Well, I think it's safer down here. 456 00:21:38,920 --> 00:21:40,720 Oh, my God, it's really coming together. 457 00:21:40,760 --> 00:21:44,360 I love it. I think it's really moody and sexy. 458 00:21:44,400 --> 00:21:48,640 Yeah, it is sexy!It is, yeah. Do you find guitars sexy? 459 00:21:48,680 --> 00:21:51,200 I mean, kind of. They've got all the curves. 460 00:21:51,240 --> 00:21:55,360 Curves in all the right places. Exactly, a bit like my stage. 461 00:21:55,400 --> 00:21:57,920 Oh, my God! Is there going to be a stage? 462 00:21:57,960 --> 00:22:01,360 What's the shape remind you of? A lady? 463 00:22:01,400 --> 00:22:03,840 No, a guitar.A guitar, yeah. 464 00:22:03,880 --> 00:22:07,840 So, if you don't go home this week... Mm-hm. 465 00:22:07,880 --> 00:22:09,600 ..you're through to the semifinal. 466 00:22:09,640 --> 00:22:11,800 I don't even know how to process that. 467 00:22:11,840 --> 00:22:13,200 Yeah, it would just mean everything. 468 00:22:13,240 --> 00:22:15,720 I'm probably going to end up on the sofa again, aren't I? 469 00:22:15,760 --> 00:22:17,280 Oh, please! As if! 470 00:22:17,320 --> 00:22:19,120 Can I go on the stage? 471 00:22:19,160 --> 00:22:21,600 Yeah. What are you going to do up there? 472 00:22:21,640 --> 00:22:22,960 Do you remember some shway? 473 00:22:23,000 --> 00:22:25,000 Let's do some shway in Hay! 474 00:22:25,040 --> 00:22:27,640 Right. No, no, that's not shway. Do this one. 475 00:22:27,680 --> 00:22:29,480 It's called atomic drop. 476 00:22:29,520 --> 00:22:32,000 Tilt forwards and then drop back. 477 00:22:32,040 --> 00:22:33,400 There we go. Forwards! 478 00:22:35,240 --> 00:22:38,600 Oh, my God! Don't hurt yourself. Right... 479 00:22:38,640 --> 00:22:40,120 Well done. Don't... 480 00:22:40,160 --> 00:22:43,280 I had a taco at lunch and I've just heard it go down. 481 00:22:43,320 --> 00:22:45,880 It's gone down to the basement, if you know what I'm saying.Oh, no! 482 00:22:50,640 --> 00:22:53,280 With the first day nearing its end... 483 00:22:53,320 --> 00:22:54,920 Oh, it looks so nice! 484 00:22:54,960 --> 00:22:58,400 ..both shop fronts are taking shape, which is a good sign. 485 00:22:58,440 --> 00:22:59,840 CHEERING 486 00:22:59,880 --> 00:23:02,840 Ah! They love it, Duran, they love it! 487 00:23:04,000 --> 00:23:07,320 But inside...This looks wicked. Oh, my God, I love it! 488 00:23:07,360 --> 00:23:10,160 ..there's been a slight miscalculation. 489 00:23:10,200 --> 00:23:12,480 But that's nearly three rolls already. 490 00:23:12,520 --> 00:23:13,880 You're joking. 491 00:23:13,920 --> 00:23:16,240 And then we've got probably at least four there. 492 00:23:16,280 --> 00:23:19,400 I'll see if we can ring the company and get them to send something out. 493 00:23:19,440 --> 00:23:23,080 And Sophie isn't the only designer caught short. 494 00:23:23,120 --> 00:23:24,960 Stephen, I love it. It looks great. 495 00:23:25,000 --> 00:23:28,120 I don't think we've got enough of it, though. Got that left. 496 00:23:29,360 --> 00:23:31,440 This is the issue that I always have, 497 00:23:31,480 --> 00:23:34,240 because I don't want to buy too much paint and waste it all. 498 00:23:34,280 --> 00:23:36,840 And sometimes it works, and sometimes it doesn't. 499 00:23:36,880 --> 00:23:38,640 The way it's covered, it might need a third. 500 00:23:42,280 --> 00:23:44,080 We just have to get some more mixed up. 501 00:23:47,320 --> 00:23:49,080 It's the end of day one. 502 00:23:49,120 --> 00:23:53,600 Feeling good. Really happy with the colours, the papers, 503 00:23:53,640 --> 00:23:55,640 everything we've chosen. 504 00:23:55,680 --> 00:23:57,720 Slightly concerned about the time. 505 00:23:57,760 --> 00:24:00,600 Well done. Well done. Let's go. 506 00:24:00,640 --> 00:24:02,240 We were hoping to get 507 00:24:02,280 --> 00:24:04,760 all the carpentry and painting done today. 508 00:24:04,800 --> 00:24:07,200 Obviously, that's never, ever going to happen. 509 00:24:07,240 --> 00:24:10,160 There is just so much to do. So, yeah, 510 00:24:10,200 --> 00:24:12,000 got to be really, really on it tomorrow. 511 00:24:12,040 --> 00:24:14,720 It's been a good day. It's been a really good day. 512 00:24:14,760 --> 00:24:17,760 The transformation already is nuts, isn't it? 513 00:24:19,480 --> 00:24:23,480 We've pretty much done a bit more than we expected to do, 514 00:24:23,520 --> 00:24:24,920 which is amazing. 515 00:24:24,960 --> 00:24:26,240 We're not playing around now. 516 00:24:26,280 --> 00:24:28,240 This is for a spot in the semifinal. 517 00:24:28,280 --> 00:24:30,240 We're working as hard as we possibly can. 518 00:24:30,280 --> 00:24:34,160 Tomorrow is just getting all of those big things completed, 519 00:24:34,200 --> 00:24:36,560 so we've got loads of time to focus on the details. 520 00:24:47,760 --> 00:24:49,200 Morning! Morning! Morning, morning. Morning! 521 00:24:49,240 --> 00:24:53,760 The designers have just 12 hours to complete their transformations. 522 00:24:53,800 --> 00:24:57,400 Morning. Morning. Morning. 523 00:24:57,440 --> 00:24:59,880 Everyone sleep well? Yeah, not so bad. 524 00:24:59,920 --> 00:25:01,800 We've got two thumbs up from Peter this morning. 525 00:25:01,840 --> 00:25:03,320 Wait, can I get that second whoop? 526 00:25:03,360 --> 00:25:05,040 Whoop, whoop. Yeah! 527 00:25:09,240 --> 00:25:14,040 And in Wye Fret, with the client's vision of a stage complete... 528 00:25:14,080 --> 00:25:17,480 Agh! ..Emmely is on to the next request. 529 00:25:17,520 --> 00:25:20,960 These are my acoustic panels for the sound booth. 530 00:25:21,000 --> 00:25:24,040 It is these little touches that elevate the space. 531 00:25:24,080 --> 00:25:28,600 A lot of my research, this week, was spent looking at acoustic treatments 532 00:25:28,640 --> 00:25:31,320 and how to make you hear the instruments, their best qualities, 533 00:25:31,360 --> 00:25:35,520 so I'm going to put a couple of sound panels in that changing room. 534 00:25:35,560 --> 00:25:37,040 I guess I've shown my artistry 535 00:25:37,080 --> 00:25:40,000 in a way that's functional and suited to the space. 536 00:25:44,200 --> 00:25:47,920 At the gift shop, there's a bit more repurposing going on. 537 00:25:47,960 --> 00:25:52,320 The landing is currently used as a gallery space, which I love, 538 00:25:52,360 --> 00:25:55,240 but I'm going to put in a very, very simple fitting room, 539 00:25:55,280 --> 00:25:59,520 and I have a super-cool idea for a custom chandelier. 540 00:25:59,560 --> 00:26:05,200 So, it's going to be a chandelier. Ah! 541 00:26:05,240 --> 00:26:07,160 It currently looks like the work of a madman. 542 00:26:07,200 --> 00:26:09,600 But hopefully, when it's in situ, and it's lit, 543 00:26:09,640 --> 00:26:11,240 it's going to look really cool. 544 00:26:11,280 --> 00:26:12,480 It'll look amazing! 545 00:26:12,520 --> 00:26:16,120 I hope so. Have you done any retail work? 546 00:26:16,160 --> 00:26:18,480 So, I used to run my own pop-up shops. 547 00:26:18,520 --> 00:26:21,520 Oh, wow. This is... This is right up your street. 548 00:26:21,560 --> 00:26:24,000 It is, but it is different because, 549 00:26:24,040 --> 00:26:27,800 um, I didn't really do gifts. 550 00:26:27,840 --> 00:26:30,240 You wanted the guitar shop. I did want the guitar shop. 551 00:26:30,280 --> 00:26:31,640 You're rock and roll! 552 00:26:31,680 --> 00:26:33,040 HE MIMICS ELECTRIC GUITAR 553 00:26:33,080 --> 00:26:34,800 HE GURGLES 554 00:26:34,840 --> 00:26:36,720 That's what you want. You don't want to be... 555 00:26:36,760 --> 00:26:38,960 You don't want to be with fridge magnets and mugs. 556 00:26:39,000 --> 00:26:40,040 No. Do you know what? 557 00:26:40,080 --> 00:26:41,800 As soon as I actually started working on this, 558 00:26:41,840 --> 00:26:45,760 I was really glad because this is really challenging. 559 00:26:45,800 --> 00:26:47,080 There's a lot of stuff, 560 00:26:47,120 --> 00:26:48,760 but I've really enjoyed it. 561 00:26:48,800 --> 00:26:50,840 With Michelle, she says as well, 562 00:26:50,880 --> 00:26:53,600 sometimes it's giving the client what they don't know they need. 563 00:26:53,640 --> 00:26:56,480 We have managed to give her things that she didn't specifically ask 564 00:26:56,520 --> 00:26:59,040 for, the dressing room as well, that I'm adding. At the minute, 565 00:26:59,080 --> 00:27:01,040 customers get changed in the toilet. 566 00:27:01,080 --> 00:27:02,600 No! 567 00:27:02,640 --> 00:27:05,840 And what have you got in the toilet/changing room? 568 00:27:05,880 --> 00:27:08,840 Is that a bog brush hanging from a chandelier? 569 00:27:08,880 --> 00:27:12,560 Yeah. Good luck, love. See you in a bit.Thank you. 570 00:27:12,600 --> 00:27:13,680 Bye. 571 00:27:16,080 --> 00:27:20,680 Inside, the client isn't the only one getting something unexpected. 572 00:27:20,720 --> 00:27:22,400 SHE LAUGHS 573 00:27:24,240 --> 00:27:27,120 Trying not to have any swear words on the front. 574 00:27:28,280 --> 00:27:30,120 I may have selected 575 00:27:30,160 --> 00:27:32,480 Fifty Shades Of Grey for the pages, 576 00:27:32,520 --> 00:27:34,560 which was a genuine accident. 577 00:27:34,600 --> 00:27:36,480 Um... SHE LAUGHS 578 00:27:36,520 --> 00:27:38,960 Hello? 579 00:27:39,000 --> 00:27:42,560 Hello! I've taken some inspiration from you this week. 580 00:27:42,600 --> 00:27:46,400 Paper. Paper. Not the mache, but I've papered. 581 00:27:46,440 --> 00:27:49,160 It's really nice. Are you going to put stuff on there? 582 00:27:49,200 --> 00:27:51,400 So I'm going to put cards and prints on it... That's a good shout. 583 00:27:51,440 --> 00:27:53,040 ..hanging. Nothing too heavy. 584 00:27:53,080 --> 00:27:54,600 But I wanted to kind of give it 585 00:27:54,640 --> 00:27:57,920 a bit more texture by making the leaves out of book pages. 586 00:27:57,960 --> 00:27:59,120 Got you. 587 00:27:59,160 --> 00:28:00,480 And it used to be a book shop, 588 00:28:00,520 --> 00:28:03,000 so it's quite a nice little nod to its history. 589 00:28:04,160 --> 00:28:07,920 What is this book that you've used? Well... 590 00:28:07,960 --> 00:28:11,160 We've gone for a slightly erotic novel for the leaves. 591 00:28:11,200 --> 00:28:12,880 This is something my mum would read. 592 00:28:12,920 --> 00:28:14,440 THEY LAUGH 593 00:28:15,840 --> 00:28:18,880 Where did you get the raunchy book from? Charity shop. 594 00:28:18,920 --> 00:28:20,800 I just went in and I picked the thickest books, 595 00:28:20,840 --> 00:28:24,040 Emmely. I wasn't looking... It's not for my collection. 596 00:28:24,080 --> 00:28:26,120 Promise. EMMELY LAUGHS 597 00:28:26,160 --> 00:28:29,920 # Sex bomb, sex bomb, you're my sex bomb 598 00:28:29,960 --> 00:28:33,440 # You can give it to me when I need to come along... # 599 00:28:33,480 --> 00:28:35,320 Beautiful. 600 00:28:35,360 --> 00:28:37,000 HE MIMICS PLUCKED STRING 601 00:28:37,040 --> 00:28:38,400 Great. Love it. 602 00:28:38,440 --> 00:28:40,240 Let's push on, partner. Yeah. We got this? 603 00:28:40,280 --> 00:28:41,760 We've got this. Yeah. Sick. 604 00:28:44,880 --> 00:28:47,280 Olly?! I've got something for you. 605 00:28:48,600 --> 00:28:50,080 Whay! 606 00:28:50,120 --> 00:28:52,080 SHE LAUGHS Just what I needed. 607 00:28:52,120 --> 00:28:55,800 So Olly's got his paint now, and he's getting the third coat on. 608 00:28:55,840 --> 00:28:58,440 Hopefully it's going to dry quickly, 609 00:28:58,480 --> 00:29:01,080 but you just never know with these things, do you? 610 00:29:01,120 --> 00:29:02,360 It's pushing us back. 611 00:29:02,400 --> 00:29:05,480 But I'm not going to fret about it right now. 612 00:29:08,160 --> 00:29:11,560 And with Sophie's wallpaper crisis also averted... 613 00:29:11,600 --> 00:29:13,120 Upstairs is looking good. 614 00:29:13,160 --> 00:29:15,080 I just need to put my curtains up. 615 00:29:15,120 --> 00:29:18,160 ..she can focus on her favourite pastime. 616 00:29:18,200 --> 00:29:20,600 This is absolutely not my happy place. 617 00:29:20,640 --> 00:29:22,800 Give me a paintbrush. SHE LAUGHS 618 00:29:22,840 --> 00:29:25,560 Making curtains for my fitting room. 619 00:29:26,640 --> 00:29:28,760 Literally just going to be a curtain pole with some beautiful 620 00:29:28,800 --> 00:29:31,440 curtains hanging and put a mirror in there. 621 00:29:31,480 --> 00:29:32,880 I think it'll help increase sales 622 00:29:32,920 --> 00:29:34,800 as well because people are going to feel more special. 623 00:29:36,680 --> 00:29:39,640 Hello, Soph. Hey. How's it going? Good. 624 00:29:39,680 --> 00:29:40,960 Oh, this fabric's gorgeous. 625 00:29:41,000 --> 00:29:42,480 Yeah, it's nice, isn't it? 626 00:29:42,520 --> 00:29:45,640 We've got one finished curtain. Ooh! 627 00:29:45,680 --> 00:29:47,920 Sophie the seamstress. 628 00:29:47,960 --> 00:29:50,240 I mean, it's not perfect, but it's not terrible either. 629 00:29:50,280 --> 00:29:52,520 It'll be fine. It looks great. 630 00:29:52,560 --> 00:29:53,600 No-one in that changing room 631 00:29:53,640 --> 00:29:55,520 is going to be assessing the stitching. 632 00:29:55,560 --> 00:29:58,280 How are you getting on? Good. The tree is pretty much done. 633 00:29:58,320 --> 00:30:02,320 Yeah! I'm just hanging on the leaves. Amazing. 634 00:30:02,360 --> 00:30:03,480 But it's taken me a bit longer 635 00:30:03,520 --> 00:30:06,160 because there's some pages that are too raunchy to use. 636 00:30:06,200 --> 00:30:08,040 THEY LAUGH 637 00:30:08,080 --> 00:30:09,760 Who knows? Some people might love it. 638 00:30:11,160 --> 00:30:13,920 While Sophie is preparing to hang curtains... 639 00:30:13,960 --> 00:30:18,240 So, yeah, we basically want three of them like that. 640 00:30:18,280 --> 00:30:21,440 ..Emmely has ambitious hanging plans of her own. 641 00:30:21,480 --> 00:30:23,920 I'm going to have a feature guitar wall with 642 00:30:23,960 --> 00:30:25,080 display plaques 643 00:30:25,120 --> 00:30:29,440 that explain the history and the price point of the guitars. 644 00:30:29,480 --> 00:30:30,960 The client wanted a guitar of the week, 645 00:30:31,000 --> 00:30:32,840 but instead I wanted three guitars. 646 00:30:32,880 --> 00:30:34,520 I just wanted the eye to break up 647 00:30:34,560 --> 00:30:37,840 a little bit rather than just a long wall of electric guitars. 648 00:30:37,880 --> 00:30:40,520 Three, two, one... Ooh! 649 00:30:40,560 --> 00:30:41,920 It's nice. 650 00:30:45,560 --> 00:30:48,320 Back in the gift shop... This is your card display. 651 00:30:48,360 --> 00:30:49,840 Because we're going to sit this on the skirting 652 00:30:49,880 --> 00:30:52,120 now, I'm going to put a shelf right at the bottom. 653 00:30:52,160 --> 00:30:54,800 Oh, nice. So we get an extra one. And then you'll have a gap at 654 00:30:54,840 --> 00:30:56,920 the top, or wherever you want to do it, above it. 655 00:30:56,960 --> 00:30:59,000 Signage coming. Signage. Yeah. 656 00:30:59,040 --> 00:31:01,040 Just in case people didn't know what they were. 657 00:31:01,080 --> 00:31:02,240 THEY LAUGH 658 00:31:02,280 --> 00:31:04,360 ..a new and improved merch display 659 00:31:04,400 --> 00:31:07,120 for one of the store's biggest sellers. 660 00:31:07,160 --> 00:31:09,320 So the issue with the cards at the moment is they're on these, 661 00:31:09,360 --> 00:31:14,960 like, spinny, old-school, card, kind of spherical things? 662 00:31:15,000 --> 00:31:16,480 I don't know what you call them. 663 00:31:16,520 --> 00:31:19,080 But they're squeaky, they're old, they're clunky. 664 00:31:19,120 --> 00:31:22,080 But I really want people to see all of the line-up in one view. 665 00:31:22,120 --> 00:31:24,920 So we're going to custom-build panels on the wall, 666 00:31:24,960 --> 00:31:27,880 which will allow all of the cards and prints to be displayed. 667 00:31:29,880 --> 00:31:31,360 Right. That's good. 668 00:31:33,720 --> 00:31:36,000 I haven't had to do this for a very long time, 669 00:31:36,040 --> 00:31:37,600 when I used to work in retail. 670 00:31:37,640 --> 00:31:39,320 It's quite therapeutic, 671 00:31:39,360 --> 00:31:41,280 but it's also giving me PTSD 672 00:31:41,320 --> 00:31:43,000 because I don't want to go back there. 673 00:31:43,040 --> 00:31:44,320 SHE LAUGHS 674 00:31:44,360 --> 00:31:48,320 Duran is also righting some merchandising wrongs. 675 00:31:48,360 --> 00:31:50,960 Previously, all of these accessories, 676 00:31:51,000 --> 00:31:52,960 guitar strings were just in a glass cabinet, 677 00:31:53,000 --> 00:31:54,720 so they weren't really accessible. 678 00:31:54,760 --> 00:31:56,480 You couldn't really see what they were. 679 00:31:56,520 --> 00:31:58,360 And that was something that the client said that, 680 00:31:58,400 --> 00:32:01,080 you know, really wanted us to find a solution for. 681 00:32:01,120 --> 00:32:03,640 So I think making the use of this slat wall and 682 00:32:03,680 --> 00:32:05,760 just having the colours of these really beautiful 683 00:32:05,800 --> 00:32:07,600 packaging kind of pop out against the green, 684 00:32:07,640 --> 00:32:09,280 I think it looks really good. 685 00:32:09,320 --> 00:32:12,040 I used to work as a visual merchandiser. 686 00:32:12,080 --> 00:32:15,040 I just really loved how by arranging the products 687 00:32:15,080 --> 00:32:16,720 in a certain way and just taking 688 00:32:16,760 --> 00:32:18,880 a bit of extra care with just placement, 689 00:32:18,920 --> 00:32:21,320 how much it transforms the customer journey. 690 00:32:21,360 --> 00:32:24,240 It's nice to celebrate your stock and your product. 691 00:32:24,280 --> 00:32:25,520 So I love it. 692 00:32:27,640 --> 00:32:30,200 Hello, ladies.Hello. Hey, Alan. 693 00:32:30,240 --> 00:32:32,640 What's this lovely curve here? 694 00:32:32,680 --> 00:32:34,520 So we've added in, like, a curved 695 00:32:34,560 --> 00:32:37,680 feature to the tail, just for a bit more kind of texture. 696 00:32:37,720 --> 00:32:40,960 And also there's LED lighting behind it. 697 00:32:41,000 --> 00:32:43,880 And I'm just about to add on the logo that we've created. 698 00:32:43,920 --> 00:32:46,040 Do you want to give us a hand? Yeah, yeah. 699 00:32:46,080 --> 00:32:47,880 Oh, my God, I'd love to do this. 700 00:32:47,920 --> 00:32:49,560 Well, why don't I place it? 701 00:32:49,600 --> 00:32:52,280 And then you can... You can rub it. 702 00:32:52,320 --> 00:32:53,320 OK. 703 00:32:53,360 --> 00:32:54,360 THEY LAUGH 704 00:32:54,400 --> 00:32:56,560 Haven't had an offer like that in a long time. 705 00:32:56,600 --> 00:32:58,560 THEY LAUGH 706 00:32:58,600 --> 00:33:01,080 So start from the middle. This is OK. This is going to come off. 707 00:33:01,120 --> 00:33:02,640 OK. 708 00:33:02,680 --> 00:33:05,120 And then we're just going to push out all the air bubbles. 709 00:33:05,160 --> 00:33:06,800 Look at this. 710 00:33:06,840 --> 00:33:09,080 Me and Soph created this for Abi, 711 00:33:09,120 --> 00:33:11,280 and we've done her new signage as well. 712 00:33:11,320 --> 00:33:13,760 So this is all a surprise to her. 713 00:33:13,800 --> 00:33:16,040 Oh.Which I hope she really likes. 714 00:33:16,080 --> 00:33:19,280 How's this rubbing? All right?Yep, that looks good. 715 00:33:19,320 --> 00:33:22,600 So we can maybe check if it's... 716 00:33:22,640 --> 00:33:23,720 Yeah. Moment of truth. 717 00:33:24,960 --> 00:33:26,160 Me heart's in my mouth. 718 00:33:27,320 --> 00:33:29,080 You see, you've got so much patience. 719 00:33:29,120 --> 00:33:31,400 I'd just yank that off. SHE LAUGHS 720 00:33:31,440 --> 00:33:33,920 That's why I gave you the rubbing task. Yeah, yeah. 721 00:33:33,960 --> 00:33:35,840 THEY LAUGH 722 00:33:35,880 --> 00:33:39,160 Perfect. That... Sophie... Let's have a look. 723 00:33:39,200 --> 00:33:41,000 ..look at this! 724 00:33:41,040 --> 00:33:43,800 Yay! Well done. We both did this. 725 00:33:43,840 --> 00:33:45,880 Are we ready?Yeah. 726 00:33:45,920 --> 00:33:48,440 I declare Oil & Oak... 727 00:33:48,480 --> 00:33:51,040 ..open! 728 00:33:51,080 --> 00:33:52,360 THEY CHEER 729 00:33:52,400 --> 00:33:53,400 THEY LAUGH 730 00:33:53,440 --> 00:33:55,120 There was a delay there. There was a delay. 731 00:33:55,160 --> 00:33:58,480 Oh, that's lovely. Oh. Right. Come on. 732 00:33:58,520 --> 00:34:00,880 I want to see gifts on the shelves. See you in a bit. 733 00:34:00,920 --> 00:34:02,160 See you in a bit. 734 00:34:04,200 --> 00:34:07,560 It's halfway through day two. I think it looks wicked, 735 00:34:07,600 --> 00:34:09,720 this counter. It looks professional, 736 00:34:09,760 --> 00:34:12,640 which is what we want. Does that look good? 737 00:34:12,680 --> 00:34:13,840 I think so. 738 00:34:16,480 --> 00:34:18,920 When are we getting doors on this? I haven't got doors. 739 00:34:18,960 --> 00:34:20,760 I haven't got doors cut for that yet. 740 00:34:20,800 --> 00:34:22,320 OK. 741 00:34:22,360 --> 00:34:25,240 So we do need doors. We need doors on that? 742 00:34:25,280 --> 00:34:27,240 Oh! Why did we think we could do this in two days? 743 00:34:27,280 --> 00:34:28,360 This is crazy. 744 00:34:29,600 --> 00:34:33,680 That needs doors. OK. 100%. Yeah. I think we've been massively 745 00:34:33,720 --> 00:34:36,800 ambitious. At the moment, obviously, we've got no stock out, 746 00:34:36,840 --> 00:34:41,400 which is concerning, considering we have half a day left. 747 00:34:41,440 --> 00:34:43,640 So, yeah, nervous. 748 00:34:46,120 --> 00:34:48,840 We are really pushing time here, but... 749 00:34:50,400 --> 00:34:53,560 ..wouldn't be a challenge if you weren't pushing on time, 750 00:34:53,600 --> 00:34:56,920 would it? With online shopping so dominant, 751 00:34:56,960 --> 00:35:01,000 creating a memorable experience on the high street is key. 752 00:35:01,040 --> 00:35:05,760 Just making the centrepiece for when you walk in the store. 753 00:35:05,800 --> 00:35:07,040 We wanted, like, 754 00:35:07,080 --> 00:35:09,720 almost a show-stopping moment so that people would kind 755 00:35:09,760 --> 00:35:11,880 of walk in and be like, "Wow, this shop's amazing. 756 00:35:11,920 --> 00:35:13,760 "I must stay and explore all of it." 757 00:35:13,800 --> 00:35:15,720 And you have to really think these days, 758 00:35:15,760 --> 00:35:17,160 "Is it good for social media?" 759 00:35:17,200 --> 00:35:19,280 So we thought by giving her these displays, 760 00:35:19,320 --> 00:35:22,560 will allow her to take lots of pictures and use them on socials. 761 00:35:22,600 --> 00:35:24,240 So I'm really hoping we can kind of bring 762 00:35:24,280 --> 00:35:25,400 that side to the shop 763 00:35:25,440 --> 00:35:27,560 that maybe Abi doesn't have experience in. 764 00:35:29,760 --> 00:35:31,040 Meanwhile... 765 00:35:34,200 --> 00:35:35,880 Now, this is taking the mick. 766 00:35:35,920 --> 00:35:37,440 This don't make no sense. 767 00:35:37,480 --> 00:35:39,760 ..Duran and Emmely also have big plans 768 00:35:39,800 --> 00:35:42,720 to enhance the customer's experience. 769 00:35:42,760 --> 00:35:46,680 No. We've got two additional chairs that we found online 770 00:35:46,720 --> 00:35:48,280 that were second-hand, 771 00:35:48,320 --> 00:35:50,560 that we're adding as an addition to the Chesterfield, 772 00:35:50,600 --> 00:35:51,640 to sort of complement it 773 00:35:51,680 --> 00:35:54,840 and to give two separate seats for the clients, 774 00:35:54,880 --> 00:35:56,880 customers to, like, try out guitars, hang out, 775 00:35:56,920 --> 00:35:58,800 chat, like, prices, 776 00:35:58,840 --> 00:36:00,720 and just somewhere that feels a bit more welcoming 777 00:36:00,760 --> 00:36:02,720 when you walk in the shop. We want to make it a 778 00:36:02,760 --> 00:36:05,640 real focal point for the store, because when you walk in, 779 00:36:05,680 --> 00:36:07,320 that is one of the main things that you see. 780 00:36:07,360 --> 00:36:08,760 So I think it's quite an important 781 00:36:08,800 --> 00:36:11,680 and integral part of the shop design. 782 00:36:11,720 --> 00:36:13,840 Wait, why is there, like, not matching holes? 783 00:36:13,880 --> 00:36:17,280 I told you, it's really confusing. Sort of go 784 00:36:17,320 --> 00:36:19,040 the opposite way that you would originally do it. 785 00:36:19,080 --> 00:36:20,680 And that's how you build it. Oh, great. 786 00:36:20,720 --> 00:36:23,320 That's really helpful. So go against your intuition. 787 00:36:25,800 --> 00:36:27,720 There's not even a picture on it! 788 00:36:27,760 --> 00:36:29,120 Are you winding me up?! 789 00:36:30,320 --> 00:36:31,400 Of all the things that I can do, 790 00:36:31,440 --> 00:36:34,000 I can't put together a chair, apparently. 791 00:36:34,040 --> 00:36:36,920 Steve. Can you give me a hand, please? OK. Come on, then. 792 00:36:36,960 --> 00:36:38,200 What have you got? 793 00:36:40,600 --> 00:36:42,920 Just hung my curtains. 794 00:36:42,960 --> 00:36:44,200 Yes! 795 00:36:44,240 --> 00:36:45,840 Sophie's adding the finishing 796 00:36:45,880 --> 00:36:49,040 touches to a new and improved landing. 797 00:36:49,080 --> 00:36:50,160 They look really nice, 798 00:36:50,200 --> 00:36:52,720 especially against...the wallpaper. 799 00:36:54,760 --> 00:36:56,200 SHE LAUGHS 800 00:36:58,400 --> 00:37:01,240 Is that right? Doesn't make any sense. 801 00:37:01,280 --> 00:37:04,560 Back in flat-pack land... Did you go against your intuition? 802 00:37:04,600 --> 00:37:07,280 You called Steve. I went against every intuition 803 00:37:07,320 --> 00:37:09,520 and still didn't figure it out. 804 00:37:09,560 --> 00:37:13,200 And my intuition also didn't help. So now we're just... 805 00:37:13,240 --> 00:37:14,480 Chancing it. 806 00:37:14,520 --> 00:37:15,640 THEY LAUGH 807 00:37:15,680 --> 00:37:19,080 Basically. You've got a couple of short ones. Yeah. 808 00:37:19,120 --> 00:37:21,200 That took me, like, five minutes to do. 809 00:37:21,240 --> 00:37:22,720 Oh, yeah. All right, Emmely. 810 00:37:22,760 --> 00:37:24,720 EMMELY LAUGHS 811 00:37:24,760 --> 00:37:26,320 My hero. 812 00:37:30,160 --> 00:37:33,320 With just three hours to go... Guitar is strung. 813 00:37:33,360 --> 00:37:34,680 Let's get it in the window. 814 00:37:34,720 --> 00:37:37,160 ..it's the moment we've all been waiting for. 815 00:37:37,200 --> 00:37:41,400 That's it. There you go. The windows get the wow factor. 816 00:37:41,440 --> 00:37:44,240 It's gorgeous. It looks sophisticated. 817 00:37:44,280 --> 00:37:47,680 It's paper mache, but it doesn't look like craft. 818 00:37:47,720 --> 00:37:51,720 I think it's, like, just fits the vibe of the shop perfectly. 819 00:37:51,760 --> 00:37:53,120 Stop, stop, stop. 820 00:37:55,920 --> 00:37:57,120 That looks pretty good. 821 00:37:58,640 --> 00:38:00,600 It's a pretty good tree. 822 00:38:00,640 --> 00:38:02,280 I am so happy with it. 823 00:38:04,120 --> 00:38:05,360 Lia!Hey, Alan. 824 00:38:05,400 --> 00:38:07,160 You got little, uh, 825 00:38:07,200 --> 00:38:08,760 little leaves here. 826 00:38:08,800 --> 00:38:10,840 Whoa, whoa, wait a minute. 827 00:38:10,880 --> 00:38:12,640 She's a bit raunchy, the old pages. 828 00:38:12,680 --> 00:38:14,960 Have you cut up Amanda Holden's biography? 829 00:38:15,000 --> 00:38:16,280 LIA LAUGHS 830 00:38:16,320 --> 00:38:19,040 Last week, it's pampas grass, and now it's this! 831 00:38:19,080 --> 00:38:21,680 Why don't you just stick a red bulb in there and a pole? 832 00:38:22,920 --> 00:38:24,360 Woo!Fan you down. 833 00:38:24,400 --> 00:38:25,840 HE LAUGHS 834 00:38:27,880 --> 00:38:30,480 The clock is ticking. Should we get the guitars up? 835 00:38:30,520 --> 00:38:31,640 And all those gifts 836 00:38:31,680 --> 00:38:35,200 and guitars are not going to jump on the shelves themselves. 837 00:38:35,240 --> 00:38:37,120 Huh! We need to be at the time for merchandising. 838 00:38:37,160 --> 00:38:38,680 Don't feel like we are, but we just need to. 839 00:38:38,720 --> 00:38:40,240 So it's just chaos. We're just starting 840 00:38:40,280 --> 00:38:42,960 to bring stuff out now because it needs to happen. 841 00:38:43,000 --> 00:38:45,400 Could you get me a guitar, please? 842 00:38:45,440 --> 00:38:48,800 Just bring what you have that isn't massive and heavy. 843 00:38:48,840 --> 00:38:51,040 While the shops race towards the finish line... 844 00:38:51,080 --> 00:38:52,320 There's a lot to do 845 00:38:52,360 --> 00:38:56,240 and it is important, but this is not my forte. 846 00:38:56,280 --> 00:38:59,280 ..both teams are tight on time to merchandise. 847 00:39:00,400 --> 00:39:02,200 This is, like, not my world at all. 848 00:39:02,240 --> 00:39:04,440 Come on, darling. Let's go. What do you want me to do? 849 00:39:04,480 --> 00:39:06,800 Talk to me. "Phil, put that there. Put that there." 850 00:39:06,840 --> 00:39:09,720 I honestly... I can't even direct you because I just don't know. 851 00:39:10,840 --> 00:39:12,800 Have a breather. Go and have a minute. 852 00:39:14,440 --> 00:39:15,920 Right. I'm going back in. 853 00:39:19,640 --> 00:39:21,600 Got a mannequin. Where do you want the mannequin? 854 00:39:21,640 --> 00:39:23,760 Does she have legs? Oh, no. 855 00:39:23,800 --> 00:39:25,280 She's got no legs! 856 00:39:25,320 --> 00:39:27,480 I found her in the pub like this.Fantastic. 857 00:39:27,520 --> 00:39:30,000 There you go. Right. OK. You haven't got long now. 858 00:39:32,240 --> 00:39:34,480 Yeah. That's perfect. 859 00:39:34,520 --> 00:39:35,680 Ah! 860 00:39:39,720 --> 00:39:41,760 "Ou est le poulet"? 861 00:39:41,800 --> 00:39:43,240 Or "bon voyage"? 862 00:39:44,600 --> 00:39:46,600 I would like to "bon voyage" right now. 863 00:39:46,640 --> 00:39:49,080 Would you like a super slinky...? Oh, yes, please. 864 00:39:49,120 --> 00:39:52,120 Coming up, babes. There you go. Treat yourself. 865 00:39:52,160 --> 00:39:53,840 Do you mind putting them all back? Thanks. 866 00:39:53,880 --> 00:39:55,240 Yeah. You used to be fun. 867 00:39:55,280 --> 00:39:56,600 SHE LAUGHS 868 00:39:56,640 --> 00:40:00,520 We've made a big decision to take the flowers down. 869 00:40:00,560 --> 00:40:03,360 We've created loads of beautiful moments in the shop, 870 00:40:03,400 --> 00:40:06,840 and we think this was just one too much that's actually not needed. 871 00:40:06,880 --> 00:40:09,000 And the branch itself is the statement. 872 00:40:12,560 --> 00:40:14,600 Cheers! 873 00:40:14,640 --> 00:40:15,720 Well done, guys. 874 00:40:15,760 --> 00:40:16,960 THEY CHEER 875 00:40:17,000 --> 00:40:18,400 Don't smash the merchandise! 876 00:40:20,160 --> 00:40:21,680 Thank you. 877 00:40:21,720 --> 00:40:23,080 It does look like a guitar shop. 878 00:40:23,120 --> 00:40:24,680 I know. Funny that. 879 00:40:24,720 --> 00:40:26,160 THEY LAUGH 880 00:40:28,360 --> 00:40:30,160 First time for you in Hay-on-Wye. Is that right? 881 00:40:30,200 --> 00:40:32,280 First time. And I love it. It's incredible. 882 00:40:32,320 --> 00:40:35,240 It is just a cornucopia of independent shops. 883 00:40:35,280 --> 00:40:36,800 More book shops than anything else, 884 00:40:36,840 --> 00:40:39,160 but a lot of competition for our designers. 885 00:40:39,200 --> 00:40:42,240 Entrepreneur Ross Bailey is a trailblazer 886 00:40:42,280 --> 00:40:44,440 in the retail space industry. 887 00:40:44,480 --> 00:40:46,520 His clients range from global brands 888 00:40:46,560 --> 00:40:48,880 to niche pop-up stores, making him 889 00:40:48,920 --> 00:40:52,600 the perfect judge to join Michelle for Shops Week. 890 00:40:52,640 --> 00:40:54,120 When we're looking at a store, 891 00:40:54,160 --> 00:40:56,280 I think there's three key things that we're looking for. 892 00:40:56,320 --> 00:40:58,640 One is, does the store tell a great story? 893 00:40:58,680 --> 00:41:00,920 The second thing is when you walk in there, is there an atmosphere? 894 00:41:00,960 --> 00:41:02,360 Is there a feeling? 895 00:41:02,400 --> 00:41:04,440 And the final thing is functionality. 896 00:41:04,480 --> 00:41:06,520 Like, does this thing actually work for the people day to day? 897 00:41:06,560 --> 00:41:08,720 If it looks beautiful on the outside, 898 00:41:08,760 --> 00:41:10,520 but it doesn't actually work as a store, 899 00:41:10,560 --> 00:41:13,160 then the store won't be successful. Really, the point of having 900 00:41:13,200 --> 00:41:16,440 a designer create a shop for you is to give the shop an identity. 901 00:41:16,480 --> 00:41:18,920 So it's not just a whole load of stuff inside there, 902 00:41:18,960 --> 00:41:20,200 but they've actually thought about 903 00:41:20,240 --> 00:41:23,040 the way to display it and the customer journey. 904 00:41:24,600 --> 00:41:27,320 {\an8}First to be reviewed is Oil & Oak, 905 00:41:27,360 --> 00:41:29,120 {\an8}the artsy gift shop. 906 00:41:29,160 --> 00:41:31,240 That was, like, absolute carnage, 907 00:41:31,280 --> 00:41:32,680 but I think I've done us really proud. 908 00:41:32,720 --> 00:41:34,480 I'm really happy with the shop. 909 00:41:34,520 --> 00:41:37,840 Obviously, this week, it's a 50% chance to be on the sofa, 910 00:41:37,880 --> 00:41:41,360 but I look at the space and there's nothing I would change. 911 00:41:41,400 --> 00:41:43,800 So, to me, that's a standout space. 912 00:41:43,840 --> 00:41:45,880 I genuinely think that we... 913 00:41:45,920 --> 00:41:47,640 ..we couldn't have done any more. 914 00:41:47,680 --> 00:41:48,800 I'm mega, mega proud. 915 00:41:48,840 --> 00:41:51,000 It's the quarterfinal. This was a big brief. 916 00:41:51,040 --> 00:41:52,400 But we did it. 917 00:41:54,760 --> 00:41:56,560 Here we go. Oh, I love that tree. 918 00:41:56,600 --> 00:41:57,760 I like how big it is. 919 00:41:57,800 --> 00:42:02,520 I like how they've brought the pages and the link to Hay and the books. 920 00:42:02,560 --> 00:42:03,920 There's elements of it, though, 921 00:42:03,960 --> 00:42:05,680 like the way that the plants are put in, 922 00:42:05,720 --> 00:42:09,240 some of the little details, that feels a little Art Attack. 923 00:42:09,280 --> 00:42:12,080 Do you mean that in a bad way? Yeah. OK. 924 00:42:12,120 --> 00:42:13,600 Let's go and look inside. 925 00:42:18,080 --> 00:42:21,080 Oh. I like the fact that they've brought the wood 926 00:42:21,120 --> 00:42:24,000 that I glimpsed in the window into the shop. 927 00:42:24,040 --> 00:42:27,560 So we've got real chunks of wood and a real branch in front of me. 928 00:42:27,600 --> 00:42:28,680 I like that. 929 00:42:28,720 --> 00:42:30,080 And I think you can tell that the two 930 00:42:30,120 --> 00:42:32,520 people designing this store have worked in shops, 931 00:42:32,560 --> 00:42:35,000 because just the way that it's laid out, 932 00:42:35,040 --> 00:42:38,200 the storage, the levels, there's a lot of clutter, right? 933 00:42:38,240 --> 00:42:42,000 And they've somehow managed to make it feel quite organised. 934 00:42:42,040 --> 00:42:43,760 It all feels quite logical. 935 00:42:43,800 --> 00:42:45,920 Whereas some shops like this can be just... 936 00:42:45,960 --> 00:42:47,680 You feel like you're in a bring-and-buy. 937 00:42:47,720 --> 00:42:51,200 It can feel overwhelming, a bit too much like an Aladdin's cave. 938 00:42:51,240 --> 00:42:53,080 And I think what Lia has done here, 939 00:42:53,120 --> 00:42:54,840 getting rid of that sort of plastic stuff 940 00:42:54,880 --> 00:42:57,200 and actually building something bespoke, 941 00:42:57,240 --> 00:43:00,600 it suddenly feels like a work of art, in a way. 942 00:43:00,640 --> 00:43:03,960 Yes, because it's made it part of the architecture. 943 00:43:04,000 --> 00:43:07,280 And I really like what Lia has done with the till. 944 00:43:07,320 --> 00:43:09,720 I mean, just a little bit of light like that, 945 00:43:09,760 --> 00:43:12,160 it just illuminates it. I love this. 946 00:43:12,200 --> 00:43:15,320 So this side of the shop was more Sophie's domain. 947 00:43:15,360 --> 00:43:18,080 Her signature style is kind of specialist prints, 948 00:43:18,120 --> 00:43:19,880 particularly animal print. 949 00:43:19,920 --> 00:43:23,520 And I really like that at this stage of the competition, 950 00:43:23,560 --> 00:43:26,520 she's not felt compelled to suddenly 951 00:43:26,560 --> 00:43:29,440 "Sophie-fy" the whole space. Instead, she's echoing 952 00:43:29,480 --> 00:43:32,040 what they've clearly decided as a pair that's going 953 00:43:32,080 --> 00:43:33,880 to be their language with the raw wood, 954 00:43:33,920 --> 00:43:36,160 which goes with the name of the shop. 955 00:43:36,200 --> 00:43:38,760 But then I love that Sophie's not been afraid 956 00:43:38,800 --> 00:43:40,400 to just suddenly do something different. 957 00:43:40,440 --> 00:43:43,280 So you've got this sort of mad, stripey wallpaper 958 00:43:43,320 --> 00:43:44,960 that's really unexpected, 959 00:43:45,000 --> 00:43:48,080 but works perfectly here because you want to... 960 00:43:48,120 --> 00:43:50,600 You know that I'm allowed to go up the stairs. 961 00:43:50,640 --> 00:43:53,960 And it just looks really enticing with all the pictures on it as well. 962 00:43:54,000 --> 00:43:55,480 So shall we? Should we check it out? 963 00:43:57,760 --> 00:44:00,440 It's such a simple idea to make a gallery wall, 964 00:44:00,480 --> 00:44:03,000 but it's so effective. 965 00:44:03,040 --> 00:44:05,920 When you look at the colour and the "extra-ness" of that wallpaper, 966 00:44:05,960 --> 00:44:09,080 they've really made this non-space into something interesting. 967 00:44:09,120 --> 00:44:11,720 Yes, and Sophie's also snuck in, for the owner, 968 00:44:11,760 --> 00:44:13,560 a little changing room. I think it's cute. 969 00:44:13,600 --> 00:44:15,800 It's private. They've made it special. 970 00:44:15,840 --> 00:44:17,720 Look. Oh, look! 971 00:44:17,760 --> 00:44:20,600 That's cute. That's a nice little touch. 972 00:44:20,640 --> 00:44:22,600 Yes, that's really clever. 973 00:44:22,640 --> 00:44:25,800 Considering the store and the type of store it is, to make 974 00:44:25,840 --> 00:44:28,400 it work in this way, it feels like they've thought 975 00:44:28,440 --> 00:44:31,200 about how a store functions. And yet at the same 976 00:44:31,240 --> 00:44:34,000 time, it feels very authentic and still independent. 977 00:44:35,200 --> 00:44:38,600 {\an8}Next up, the vintage guitar shop, Wye Fret. 978 00:44:40,080 --> 00:44:43,000 {\an8}I think we've created a really successful shop in there. 979 00:44:43,040 --> 00:44:44,200 It's an experience. 980 00:44:44,240 --> 00:44:47,280 The product sings against all of those beautiful backdrops 981 00:44:47,320 --> 00:44:48,800 that we've got in there. 982 00:44:48,840 --> 00:44:50,240 I think it's a really happy place to work, 983 00:44:50,280 --> 00:44:53,200 but also to actually go in as a customer. 984 00:44:53,240 --> 00:44:54,480 It's got impact. 985 00:44:54,520 --> 00:44:56,840 It's really been thoughtfully curated. 986 00:44:56,880 --> 00:45:00,160 It ticks all the boxes in terms of visual merchandising, 987 00:45:00,200 --> 00:45:01,760 and I'm super happy with what Duran, 988 00:45:01,800 --> 00:45:03,160 and me have managed to achieve. 989 00:45:05,080 --> 00:45:06,360 ROSS:This looks incredible. 990 00:45:06,400 --> 00:45:08,080 The store just really stands out, right? 991 00:45:08,120 --> 00:45:09,840 This is an amazing front cover. 992 00:45:09,880 --> 00:45:11,680 This side of the shop is Emmely's, 993 00:45:11,720 --> 00:45:13,200 while this side is Duran's. 994 00:45:13,240 --> 00:45:15,520 I mean, Emmely loves to do paper mache. 995 00:45:15,560 --> 00:45:16,720 I mean, it's incredible. Yeah. 996 00:45:16,760 --> 00:45:19,240 The massive guitar is definitely a piece of her work. 997 00:45:19,280 --> 00:45:21,600 I mean, you couldn't walk past it without stopping. 998 00:45:21,640 --> 00:45:24,920 It feels so unique. Well, let's go and see what's inside. 999 00:45:29,520 --> 00:45:33,040 Gosh. OK. Guitars it is, then. 1000 00:45:33,080 --> 00:45:36,360 I know that Emmely and Duran were given quite specific 1001 00:45:36,400 --> 00:45:39,080 instructions from the owner of the guitar shop. 1002 00:45:39,120 --> 00:45:41,800 Like, he dictated the colour of the walls. 1003 00:45:41,840 --> 00:45:43,920 He asked them to raise guitars. 1004 00:45:43,960 --> 00:45:46,200 He was asking for the ways to display it, 1005 00:45:46,240 --> 00:45:48,160 and so they've delivered on that. 1006 00:45:48,200 --> 00:45:51,720 But the job of the designer is always to give me a bit more, 1007 00:45:51,760 --> 00:45:54,520 to give me what I didn't know I was expecting. 1008 00:45:54,560 --> 00:45:56,240 Where is the unexpected bit? 1009 00:45:56,280 --> 00:46:00,000 I think the point around the front window being quite special. 1010 00:46:00,040 --> 00:46:02,440 It feels like all the effort has gone into that. 1011 00:46:02,480 --> 00:46:05,040 And actually, when I look at the stage, 1012 00:46:05,080 --> 00:46:07,240 this is fine, but I think there 1013 00:46:07,280 --> 00:46:09,760 could have been more, right? This could have been a real feature. 1014 00:46:09,800 --> 00:46:11,720 I get the beginnings of it here 1015 00:46:11,760 --> 00:46:14,840 with this sort of sofa, speakeasy rug thing. 1016 00:46:14,880 --> 00:46:16,280 That is starting to tell me something 1017 00:46:16,320 --> 00:46:18,360 a little bit different, that I could hang out here. 1018 00:46:18,400 --> 00:46:20,960 I sort of love the idea that it feels like a club, right? 1019 00:46:21,000 --> 00:46:23,040 So, you know, the gift shop to me is about getting in, 1020 00:46:23,080 --> 00:46:25,480 walking around, browsing, buying a product, leaving. 1021 00:46:25,520 --> 00:46:27,440 You nail the guitar shop? 1022 00:46:27,480 --> 00:46:30,320 I want to be hanging out here for hours with like-minded people. 1023 00:46:30,360 --> 00:46:31,920 This is my community. Yeah. 1024 00:46:31,960 --> 00:46:35,520 I would have liked to see maybe a lean into that a little bit more. 1025 00:46:35,560 --> 00:46:38,760 Yeah. Making the featured guitar thing with the light around it, 1026 00:46:38,800 --> 00:46:40,680 that's really good. That's really clever. 1027 00:46:40,720 --> 00:46:42,280 Because when I get close to that and think, 1028 00:46:42,320 --> 00:46:43,480 "Oh, why are these featured?", 1029 00:46:43,520 --> 00:46:46,200 this one's £15,000. You're like, "Oh, OK." 1030 00:46:46,240 --> 00:46:48,160 So that must be different. 1031 00:46:48,200 --> 00:46:51,200 But what is it that creates the hierarchy 1032 00:46:51,240 --> 00:46:53,480 or creates something that makes you realise, 1033 00:46:53,520 --> 00:46:57,560 "Oh, THAT guitar is very different to that one"? 1034 00:46:57,600 --> 00:47:01,120 You know, Emmely's started to do that with the feature guitar board, 1035 00:47:01,160 --> 00:47:04,720 but could we have taken that a little bit further? 1036 00:47:04,760 --> 00:47:07,360 It's as if they've just gone, "OK, here's all the guitars." 1037 00:47:07,400 --> 00:47:10,080 Bricks-and-mortar retail is about storytelling. 1038 00:47:10,120 --> 00:47:13,800 And, um, I'm not quite sure what the story is here. 1039 00:47:13,840 --> 00:47:16,040 I mean, one thing they absolutely have done here is, 1040 00:47:16,080 --> 00:47:18,800 Duran and Emmely have worked hard to reconfigure this area, 1041 00:47:18,840 --> 00:47:22,440 which was all a bit crowded and not working with big storage units. 1042 00:47:22,480 --> 00:47:24,560 And I think the sofa was even over here. 1043 00:47:24,600 --> 00:47:26,600 So, you know, all the little 1044 00:47:26,640 --> 00:47:29,240 accessories have now been well displayed. 1045 00:47:29,280 --> 00:47:31,160 They have made the point around the repairs bit, 1046 00:47:31,200 --> 00:47:33,240 made the point around the sound booth. I'm interested to see 1047 00:47:33,280 --> 00:47:35,400 what they've actually done in the sound booth. Yeah. Let's go look. 1048 00:47:37,520 --> 00:47:39,360 So, I think this used to be a changing room. 1049 00:47:39,400 --> 00:47:42,640 So Emmely's converted it so people can, like, have a try-out. 1050 00:47:42,680 --> 00:47:44,080 I think you can tell she's an artist 1051 00:47:44,120 --> 00:47:46,880 because she's taken the sound-absorbing panels 1052 00:47:46,920 --> 00:47:48,960 and framed them. They do look beautiful. 1053 00:47:49,000 --> 00:47:51,200 I like the way that she's put the lights around them. 1054 00:47:51,240 --> 00:47:53,280 I think that when we look at it overall, 1055 00:47:53,320 --> 00:47:55,000 you look at the window and go, 1056 00:47:55,040 --> 00:47:57,480 "This feels like you've had professional visual 1057 00:47:57,520 --> 00:47:59,320 "merchandisers do the window." 1058 00:47:59,360 --> 00:48:01,320 And then when you walk into the store, 1059 00:48:01,360 --> 00:48:03,280 it feels like lots of great ideas, 1060 00:48:03,320 --> 00:48:07,200 but it feels like a missed opportunity, considering your point, 1061 00:48:07,240 --> 00:48:09,560 how amazing some of these guitars are. 1062 00:48:09,600 --> 00:48:11,400 And then they're just on the wall 1063 00:48:11,440 --> 00:48:13,680 next to a guitar that's more typical. 1064 00:48:15,200 --> 00:48:18,000 While Michelle and Ross come to a decision... 1065 00:48:18,040 --> 00:48:20,000 Oh, my gosh. 1066 00:48:20,040 --> 00:48:22,200 ..it's time for owners Abi and Chris... 1067 00:48:22,240 --> 00:48:24,440 Wow. Oh, my God. 1068 00:48:24,480 --> 00:48:26,840 ..to check out their new-look shops. 1069 00:48:26,880 --> 00:48:28,400 SHE EXCLAIMS 1070 00:48:28,440 --> 00:48:30,440 Guys, it looks amazing! Aw! 1071 00:48:31,560 --> 00:48:33,280 Oh, my goodness. 1072 00:48:33,320 --> 00:48:35,160 How have you done that in this time? 1073 00:48:35,200 --> 00:48:36,280 SOPHIE AND LIA LAUGH 1074 00:48:36,320 --> 00:48:38,960 I don't know, actually. No, we don't know. 1075 00:48:39,000 --> 00:48:40,520 I can't get the words out. 1076 00:48:40,560 --> 00:48:43,480 Oh! Don't. I'm going to get emotional. 1077 00:48:43,520 --> 00:48:47,080 Oh, God. This is awesome. Go check out your till area. 1078 00:48:47,120 --> 00:48:50,120 Yeah. Oh, my goodness! Oh, look at this! 1079 00:48:50,160 --> 00:48:52,120 That's so cool. 1080 00:48:52,160 --> 00:48:55,040 Oh, my God. It's, like, really nice space behind here now. 1081 00:48:55,080 --> 00:48:57,800 Yeah. It's because it's been... We bulldozed the wall for you. 1082 00:48:57,840 --> 00:49:00,440 Yeah. We did it really easily, didn't we, Duran? Yeah. 1083 00:49:00,480 --> 00:49:03,280 ABI:I've gone all goose-pimply. Oh! 1084 00:49:03,320 --> 00:49:05,120 Thank you so much. You're so welcome. 1085 00:49:05,160 --> 00:49:07,320 We'll leave you to reopen the shop. 1086 00:49:07,360 --> 00:49:09,880 It's so nice to see your reaction. We were nervous. 1087 00:49:09,920 --> 00:49:11,120 Never be able to thank you enough. 1088 00:49:11,160 --> 00:49:13,000 Oh, no. We're... 1089 00:49:13,040 --> 00:49:14,200 Aw! 1090 00:49:17,160 --> 00:49:18,640 Back at the studio, 1091 00:49:18,680 --> 00:49:21,120 the designers are about to find out which team 1092 00:49:21,160 --> 00:49:25,720 has won Standout Space and who is up for elimination. 1093 00:49:25,760 --> 00:49:27,920 Hello. Hey. 1094 00:49:27,960 --> 00:49:30,200 Hey. Hey. 1095 00:49:30,240 --> 00:49:33,640 Hay-on-Wye was lovely, wasn't it? Yes. 1096 00:49:33,680 --> 00:49:35,200 Sophie, Lia, with all that stock, 1097 00:49:35,240 --> 00:49:38,800 I'm surprised you're not still in Hay, unpacking boxes. 1098 00:49:38,840 --> 00:49:40,400 There was a lot of stock. 1099 00:49:40,440 --> 00:49:42,440 A lot. It was endless, to be fair. 1100 00:49:42,480 --> 00:49:44,920 And, Duran, Emmely, be honest. 1101 00:49:44,960 --> 00:49:46,400 When the shop shut, did you grab 1102 00:49:46,440 --> 00:49:48,880 a guitar off the wall and unleash your inner Hendrix? 1103 00:49:48,920 --> 00:49:50,640 HE MIMICS PLAYING ELECTRIC GUITAR 1104 00:49:50,680 --> 00:49:53,800 Well, Emmely did. I was just doing my interpretive dancing. 1105 00:49:53,840 --> 00:49:55,680 Was you shwaying?Yeah, yeah, yeah. 1106 00:49:55,720 --> 00:49:59,160 Lovely. Listen, I thought you all did so well. 1107 00:49:59,200 --> 00:50:00,960 But it's not my call. 1108 00:50:01,000 --> 00:50:02,880 It's these two tricky 1109 00:50:02,920 --> 00:50:05,080 customers you've got to please. 1110 00:50:05,120 --> 00:50:06,400 Michelle and Ross! 1111 00:50:06,440 --> 00:50:08,080 CHEERING AND APPLAUSE 1112 00:50:10,640 --> 00:50:12,960 MICHELLE:Hello. ALL:Hi. 1113 00:50:13,000 --> 00:50:15,240 So, what did you think of the designers? 1114 00:50:15,280 --> 00:50:19,720 There is no doubt that Shops Week is one of our hardest challenges. 1115 00:50:19,760 --> 00:50:22,440 So we could really see how hard you worked. 1116 00:50:22,480 --> 00:50:24,960 And two amazing transformations. 1117 00:50:25,000 --> 00:50:27,080 Judging shops is incredibly 1118 00:50:27,120 --> 00:50:29,520 difficult because it's not just about great design, 1119 00:50:29,560 --> 00:50:32,240 but it's about, "How does the shop function?" 1120 00:50:32,280 --> 00:50:33,760 And I think out of all the years 1121 00:50:33,800 --> 00:50:35,840 of doing this, it was the best week that I've seen. 1122 00:50:35,880 --> 00:50:37,520 So, well done. Oh, wow. 1123 00:50:37,560 --> 00:50:39,520 So, put us out of our misery. 1124 00:50:39,560 --> 00:50:42,400 Which designer pair has won standout space 1125 00:50:42,440 --> 00:50:44,240 and are going through to the semifinal? 1126 00:50:44,280 --> 00:50:45,760 Well, there was one pair 1127 00:50:45,800 --> 00:50:48,280 that we felt that they really, really understood 1128 00:50:48,320 --> 00:50:51,280 the way the customer was lured off the street, 1129 00:50:51,320 --> 00:50:53,840 flowed around the shop, stayed in the shop. 1130 00:50:53,880 --> 00:50:57,320 So, those were my three kind of pillars of design. 1131 00:50:57,360 --> 00:50:59,080 So, congratulations... 1132 00:51:03,440 --> 00:51:05,760 ..Sophie and Lia. Well done. 1133 00:51:09,800 --> 00:51:11,880 Oh, thank you. 1134 00:51:11,920 --> 00:51:14,040 You had a very difficult brief. 1135 00:51:14,080 --> 00:51:15,800 The product in that store 1136 00:51:15,840 --> 00:51:17,440 is all kinds of different things, right? 1137 00:51:17,480 --> 00:51:19,320 There's not a natural, clear story. 1138 00:51:19,360 --> 00:51:22,240 And I think for you guys to take all of that product, 1139 00:51:22,280 --> 00:51:23,760 lay it out and create something 1140 00:51:23,800 --> 00:51:25,280 that made sense and flowed, 1141 00:51:25,320 --> 00:51:27,360 I thought, was a very difficult feat. 1142 00:51:27,400 --> 00:51:29,240 And you guys did an amazing job. So, well done. 1143 00:51:29,280 --> 00:51:32,080 Thank you. So, congratulations, Sophie and Lia. 1144 00:51:32,120 --> 00:51:35,640 We'll see you in the semifinal, and we'll see you two on the sofa. 1145 00:51:40,320 --> 00:51:41,560 Ah! 1146 00:51:41,600 --> 00:51:43,960 THEY LAUGH 1147 00:51:44,000 --> 00:51:45,240 No worries at the moment. 1148 00:51:45,280 --> 00:51:46,560 I'm absolutely buzzing. 1149 00:51:46,600 --> 00:51:49,000 But also, like, we were so proud 1150 00:51:49,040 --> 00:51:51,320 of what we did and we loved it. 1151 00:51:51,360 --> 00:51:53,960 Yeah. Really poured our heart and soul into it. 1152 00:51:54,000 --> 00:51:56,640 So, yeah, really pleased. 1153 00:51:56,680 --> 00:51:58,080 Well done, guys. 1154 00:51:58,120 --> 00:51:59,560 Well done. Congratulations. 1155 00:52:01,040 --> 00:52:02,480 Congratulations. 1156 00:52:02,520 --> 00:52:04,680 I'm disappointed because I know 1157 00:52:04,720 --> 00:52:06,960 that there's still so much more in me. 1158 00:52:07,000 --> 00:52:10,600 And getting this close to semifinal is, 1159 00:52:10,640 --> 00:52:11,840 you know... 1160 00:52:11,880 --> 00:52:14,400 You just want to be able to push that little bit and get through. 1161 00:52:14,440 --> 00:52:16,120 But whatever the feedback is, 1162 00:52:16,160 --> 00:52:19,160 I'm really curious to hear what she has to say. 1163 00:52:19,200 --> 00:52:21,960 Whatever happens, we'll be fab. I've had a great time. 1164 00:52:22,000 --> 00:52:24,800 I know you're not... I'm just gutted. 1165 00:52:24,840 --> 00:52:27,800 I'm absolutely gutted. I'm like... I'm heartbroken. 1166 00:52:27,840 --> 00:52:30,800 I genuinely thought that I did a good job. 1167 00:52:30,840 --> 00:52:31,920 And, um... 1168 00:52:33,640 --> 00:52:35,120 Yeah. Back on the sofa. 1169 00:52:39,640 --> 00:52:42,920 Hey, there. Hiya. 1170 00:52:42,960 --> 00:52:46,880 Hi. So we thought your window display was absolutely epic, 1171 00:52:46,920 --> 00:52:50,200 because also, what a challenge for a shop that can't actually 1172 00:52:50,240 --> 00:52:52,440 display its merchandise in the window. 1173 00:52:52,480 --> 00:52:57,280 So what you came up with was so evocative and fun and exciting. 1174 00:52:57,320 --> 00:52:58,800 It looked incredible. 1175 00:52:58,840 --> 00:53:01,320 But when you walked in the store, to me, 1176 00:53:01,360 --> 00:53:03,000 it's more what I expected. 1177 00:53:03,040 --> 00:53:06,000 Right. So what did you find out about 1178 00:53:06,040 --> 00:53:09,880 the shop and the shop owner that, like, got you started? 1179 00:53:09,920 --> 00:53:11,080 He did ask for a lot, 1180 00:53:11,120 --> 00:53:13,400 but when he came in at the end and his reaction, 1181 00:53:13,440 --> 00:53:17,080 I think it was everything that he kind of wanted. 1182 00:53:17,120 --> 00:53:20,560 What I've felt is that it just looked like you were 1183 00:53:20,600 --> 00:53:24,680 a contractor for someone that knew what he wanted. 1184 00:53:24,720 --> 00:53:26,960 And I think the difference with a designer is you're taking 1185 00:53:27,000 --> 00:53:28,360 that, saying, "Look, this is what you want. 1186 00:53:28,400 --> 00:53:30,800 "We're going to follow that. We're going to be in your constraint. 1187 00:53:30,840 --> 00:53:32,160 "But this is how we're going 1188 00:53:32,200 --> 00:53:35,200 "to make it feel even more elevated or special." Right. 1189 00:53:35,240 --> 00:53:36,720 When you walked around the store 1190 00:53:36,760 --> 00:53:39,000 and you think about the intention and why was it there, 1191 00:53:39,040 --> 00:53:41,800 and just where did you place things and how did it feel, 1192 00:53:41,840 --> 00:53:43,360 something about it didn't work. 1193 00:53:43,400 --> 00:53:44,880 The shop was very specialist. 1194 00:53:44,920 --> 00:53:47,280 It is for people that really know what they're looking for. 1195 00:53:47,320 --> 00:53:50,320 But let's say someone who's kind of interested in guitars, 1196 00:53:50,360 --> 00:53:52,040 how do you get that person in? 1197 00:53:52,080 --> 00:53:54,440 Because I go in and I was like, "Oh, lots of guitars." 1198 00:53:54,480 --> 00:53:55,680 THEY LAUGH 1199 00:53:55,720 --> 00:53:56,920 You know? 1200 00:53:56,960 --> 00:53:59,720 EMMELY:I think it was that element of trying not to be patronising 1201 00:53:59,760 --> 00:54:01,440 because it is such a specialist shop. 1202 00:54:01,480 --> 00:54:04,840 But when you've got a £500 guitar right next to 1203 00:54:04,880 --> 00:54:08,920 a £12,000 guitar, laid out the exact same way, 1204 00:54:08,960 --> 00:54:10,560 it sort of diminishes the story. 1205 00:54:10,600 --> 00:54:12,040 It diminishes the product a little bit. 1206 00:54:12,080 --> 00:54:14,320 DURAN:You know, part of the way that we designed the shop with 1207 00:54:14,360 --> 00:54:17,160 having that central area for seating is the conversation 1208 00:54:17,200 --> 00:54:18,720 that happens when you're in those spaces. 1209 00:54:18,760 --> 00:54:20,560 And that's also what we wanted to encourage, 1210 00:54:20,600 --> 00:54:21,720 is that, really, the information 1211 00:54:21,760 --> 00:54:24,560 is coming from him more so than anything else. 1212 00:54:24,600 --> 00:54:26,440 But even that lounge area - 1213 00:54:26,480 --> 00:54:29,560 had it have been even more of a lounge area with, like, books 1214 00:54:29,600 --> 00:54:33,680 for musicians or something that made that really feel, like, intimate. 1215 00:54:33,720 --> 00:54:38,680 Mm-hm. But it just felt all a little flat, whereas the window felt a ten. 1216 00:54:38,720 --> 00:54:41,280 EMMELY:I think if we would have maybe have just injected just 1217 00:54:41,320 --> 00:54:44,280 that tiny bit more that we did in the windows, you're right, 1218 00:54:44,320 --> 00:54:45,760 it would have been, like, "wow" 1219 00:54:45,800 --> 00:54:47,800 with the window and "wow" with the lounge. 1220 00:54:47,840 --> 00:54:49,120 I'm sorry. I'm really gutted 1221 00:54:49,160 --> 00:54:52,880 because we really did, like, try, but I get what you're saying. 1222 00:54:52,920 --> 00:54:56,000 I mean... The thing is, we're not saying it was bad. 1223 00:54:56,040 --> 00:54:58,440 You did an amazing transformation. 1224 00:54:58,480 --> 00:55:00,360 All the ideas were spot-on. 1225 00:55:00,400 --> 00:55:03,480 We couldn't look at something and go, "Well, that was wrong." 1226 00:55:03,520 --> 00:55:06,440 But that design magic that I've seen 1227 00:55:06,480 --> 00:55:09,560 in other of your projects somehow just got 1228 00:55:09,600 --> 00:55:12,000 a little bit diluted away because you're 1229 00:55:12,040 --> 00:55:16,360 so focused on giving him exactly what he wanted. 1230 00:55:17,920 --> 00:55:19,480 As you both know, 1231 00:55:19,520 --> 00:55:22,600 there's only one place between the two of you, 1232 00:55:22,640 --> 00:55:27,360 and I find it so incredibly hard to do this 1233 00:55:27,400 --> 00:55:30,640 because I think you clearly worked beautifully together. 1234 00:55:30,680 --> 00:55:33,600 But in order to pick... 1235 00:55:33,640 --> 00:55:36,240 ..Emmely, we really did think that the windows 1236 00:55:36,280 --> 00:55:37,920 were an absolute triumph. 1237 00:55:37,960 --> 00:55:40,480 And then when we were coming into the shop, 1238 00:55:40,520 --> 00:55:41,680 the featured guitar thing, 1239 00:55:41,720 --> 00:55:45,560 you were beginning to tell just a smidge more of the story. 1240 00:55:47,560 --> 00:55:49,640 So for that reason... 1241 00:55:49,680 --> 00:55:52,480 ..Duran, you will be the person going home this week. 1242 00:55:52,520 --> 00:55:55,680 And, Emmely, welcome to the semifinal. 1243 00:55:59,440 --> 00:56:01,800 EMMELY:I'm sorry. That's all right. 1244 00:56:01,840 --> 00:56:05,080 I would just like to say just this whole experience 1245 00:56:05,120 --> 00:56:08,280 has been so incredible, from beginning to now. 1246 00:56:08,320 --> 00:56:10,280 And it's the trades that I want 1247 00:56:10,320 --> 00:56:12,680 to shout out at this point because, without them, 1248 00:56:12,720 --> 00:56:15,480 our ideas just stay on paper or in our brains. 1249 00:56:15,520 --> 00:56:17,400 And they've been incredible. Yeah. 1250 00:56:17,440 --> 00:56:19,080 Listen, Duran. Do you know what? 1251 00:56:19,120 --> 00:56:21,200 You did it your "shway". 1252 00:56:21,240 --> 00:56:23,920 I did. You did it every week. 1253 00:56:23,960 --> 00:56:26,480 Listen, we've loved having you on. Honestly. You're brilliant. 1254 00:56:26,520 --> 00:56:28,640 You're such a talent.Thank you. I really appreciate it. 1255 00:56:28,680 --> 00:56:29,720 Thank you for having me. 1256 00:56:29,760 --> 00:56:30,840 ROSS:Cheers, guys. Bye. 1257 00:56:32,760 --> 00:56:35,960 I feel OK. I've never done interior design before. 1258 00:56:36,000 --> 00:56:40,280 So to come and test myself in such a crazy way, 1259 00:56:40,320 --> 00:56:42,560 like, I'm really proud of myself. 1260 00:56:42,600 --> 00:56:45,000 You better win. 1261 00:56:45,040 --> 00:56:47,400 I'll try my best in your honour. 1262 00:56:47,440 --> 00:56:51,640 It's bittersweet. I've lost a friend. But it's the semifinal, 1263 00:56:51,680 --> 00:56:54,280 isn't it? I can't believe I'm here, and, um... 1264 00:56:54,320 --> 00:56:56,360 ..ready to come back fighting. 1265 00:56:56,400 --> 00:56:58,040 Love you. I love you, too. 1266 00:56:58,080 --> 00:57:02,000 # I keep dancing on my own... # 1267 00:57:03,520 --> 00:57:04,960 DURAN LAUGHS 1268 00:57:06,800 --> 00:57:08,080 Next time... 1269 00:57:08,120 --> 00:57:10,160 WHISTLE BLOWS Come on, guys! 1270 00:57:10,200 --> 00:57:12,600 ..the semifinal reaches fever pitch... 1271 00:57:12,640 --> 00:57:14,520 Wow. This IS a good view. 1272 00:57:14,560 --> 00:57:17,760 ..as the designers transform hospitality boxes... 1273 00:57:17,800 --> 00:57:20,240 This, to me, is a real triumph of a space. 1274 00:57:20,280 --> 00:57:23,160 ..at Brighton & Hove Albion football stadium. 1275 00:57:23,200 --> 00:57:26,560 We need this finished right here, right now! 1276 00:57:26,600 --> 00:57:27,880 Come on, Alan. 1277 00:57:57,360 --> 00:57:57,440 {\an8}Disinformation. There is no climate change...