1 00:00:27,860 --> 00:00:29,380 Britain makes a noise. 2 00:00:30,660 --> 00:00:32,420 An actual noise, did you know that? 3 00:00:32,460 --> 00:00:34,540 I feel I should almost apologise. 4 00:00:34,580 --> 00:00:38,980 It says here you basically ran the Leave campaign, and, yet... 5 00:00:41,660 --> 00:00:44,860 ..and, yet, I doubt most people have ever heard of you. 6 00:00:44,900 --> 00:00:45,900 It groans. 7 00:00:47,620 --> 00:00:49,180 It's been groaning for some time. 8 00:00:50,980 --> 00:00:52,740 Must be annoying, 9 00:00:52,780 --> 00:00:54,580 Old Boris getting all the credit. 10 00:00:54,620 --> 00:00:56,540 Oh, I don't seek the limelight. 11 00:00:56,580 --> 00:01:00,260 A hum, that only very few people can hear. 12 00:01:00,300 --> 00:01:01,420 Never stopping. 13 00:01:02,700 --> 00:01:03,900 Mr Cummings? 14 00:01:03,940 --> 00:01:05,540 This inquiry was established 15 00:01:05,580 --> 00:01:07,860 by the Information Commissioner's Office 16 00:01:07,900 --> 00:01:11,060 following revelations concerning the European referendum 17 00:01:11,100 --> 00:01:13,740 four years ago in 2016. 18 00:01:13,780 --> 00:01:16,420 Its primary purpose is to investigate the use 19 00:01:16,460 --> 00:01:19,100 of our personal data in political campaigns, 20 00:01:19,140 --> 00:01:20,660 and the way in which it is rapidly... 21 00:01:20,700 --> 00:01:23,540 ..altering democratic processes here... 22 00:01:23,580 --> 00:01:26,780 A million important questions to be asked of our nation. 23 00:01:26,820 --> 00:01:29,340 Our species, our planet, 24 00:01:29,380 --> 00:01:31,220 and no-one's asking the right ones. 25 00:01:31,260 --> 00:01:34,220 I mean, we're an education Think Tank, primarily. 26 00:01:34,260 --> 00:01:36,380 And, er, well, you were once special advisor 27 00:01:36,420 --> 00:01:38,980 to the Education Secretary, so... 28 00:01:39,020 --> 00:01:40,700 Your reputation precedes you. 29 00:01:40,740 --> 00:01:43,100 Although we'll try not to believe everything we hear. 30 00:01:44,700 --> 00:01:47,260 All I hear is noise. 31 00:01:47,300 --> 00:01:50,460 - Do you have any thoughts? - Yeah, it's fucked, we're all fucked. 32 00:01:50,500 --> 00:01:53,620 What are your thoughts on providing strategy for our many clients? 33 00:01:53,660 --> 00:01:55,300 Be polite. Engaged. 34 00:01:55,340 --> 00:01:57,660 Don't tell them what you're really thinking. 35 00:01:57,700 --> 00:01:59,380 So... 36 00:01:59,420 --> 00:02:00,660 ..what do you think? 37 00:02:00,700 --> 00:02:01,980 What do I think? 38 00:02:02,020 --> 00:02:06,220 Just breathe, and think of Mary. Breathe? 39 00:02:06,260 --> 00:02:08,820 - I think... - Dominic? - What do you think? 40 00:02:08,860 --> 00:02:09,900 Breathe. 41 00:02:09,940 --> 00:02:11,220 I think... 42 00:02:11,260 --> 00:02:12,340 Oh, shit. 43 00:02:12,380 --> 00:02:15,740 Stupid. You should advise your businesses that as a global society 44 00:02:15,780 --> 00:02:20,860 we are entering a series of profound economic, cultural, social 45 00:02:20,900 --> 00:02:23,740 and political transitions, the like of which the world has never seen. 46 00:02:23,780 --> 00:02:25,500 Educated people are the most stupid. 47 00:02:25,540 --> 00:02:27,780 Massive increase in resource requirements. 48 00:02:27,820 --> 00:02:31,260 You need an Odyssean education. A rising tide of religious extremism. 49 00:02:31,300 --> 00:02:34,020 A synthesis of...inter-generational inequality in the West 50 00:02:34,060 --> 00:02:37,260 on an historic level. Apollonian rationality and Dionysian intuition. 51 00:02:37,300 --> 00:02:40,140 I would tell them that for the past years, decades, even, 52 00:02:40,180 --> 00:02:42,100 this firm has failed... 53 00:02:43,380 --> 00:02:45,620 ..to prepare any of them for any of it. 54 00:02:54,580 --> 00:02:59,140 It's not like the UK has experienced anything like Brexit before. 55 00:02:59,180 --> 00:03:02,460 - Brexit will never be a win-win. - The course that Brexit will take... 56 00:03:02,500 --> 00:03:04,500 - ..of our approach to Brexit. - No-deal Brexit. 57 00:03:04,540 --> 00:03:07,020 We live in a multiverse of differing branches of history. 58 00:03:07,060 --> 00:03:08,900 - Brexit. - Brexit. - Brexit. - Brexit. 59 00:03:08,940 --> 00:03:11,820 My question is do you consider your campaign to have acted 60 00:03:11,860 --> 00:03:14,460 within accordance of British Law? 61 00:03:18,740 --> 00:03:22,300 And, in a different branch of history, I was never here, 62 00:03:22,340 --> 00:03:24,900 some of you voted differently, and this never happened. 63 00:03:26,060 --> 00:03:27,900 But I was. 64 00:03:27,940 --> 00:03:28,980 And it did. 65 00:03:31,260 --> 00:03:32,580 Everyone knows who won. 66 00:03:34,500 --> 00:03:36,340 But not everyone knows how. 67 00:03:40,820 --> 00:03:48,780 {\an1}Beethoven's Symphony No. 9 68 00:03:57,180 --> 00:03:59,580 The battle of the continents 69 00:03:59,620 --> 00:04:01,420 becomes Europe's total war. 70 00:04:01,460 --> 00:04:04,780 In Amsterdam, Churchill proclaimed the need for a united Europe. 71 00:04:04,820 --> 00:04:09,060 General De Gaulle said "Non" to Britain joining the Common Market. 72 00:04:09,100 --> 00:04:12,420 People can work without restriction in any of the six countries. 73 00:04:12,460 --> 00:04:14,500 The particular problem is the price of food. 74 00:04:14,540 --> 00:04:17,140 Our entry into the EEC will make Europe the most powerful 75 00:04:17,180 --> 00:04:18,540 trading block in the world. 76 00:04:18,580 --> 00:04:20,700 We have our moment of opportunity. 77 00:04:20,740 --> 00:04:22,540 A chance of new greatness. 78 00:04:22,580 --> 00:04:23,980 Now we must take it. 79 00:04:24,020 --> 00:04:27,540 A splendid and decisive yes for Britain in Europe. 80 00:04:27,580 --> 00:04:28,900 I don't know what I'm voting for. 81 00:04:28,940 --> 00:04:30,940 I don't really see what good it's going to do us. 82 00:04:30,980 --> 00:04:33,500 We are asking for our own money back. 83 00:04:33,540 --> 00:04:36,260 We have not rolled back the frontiers of the state only 84 00:04:36,300 --> 00:04:39,060 to see them reimposed at European level. 85 00:04:42,940 --> 00:04:46,140 Suspending membership of the exchange rate mechanism. 86 00:04:46,180 --> 00:04:49,060 I will now form a majority Conservative government. 87 00:04:49,100 --> 00:04:52,100 Tomorrow, I will commence the process to hold a referendum on 88 00:04:52,140 --> 00:04:54,100 Britain's membership of the European Union. 89 00:05:37,940 --> 00:05:40,340 Sorry to mobilise you so quickly. 90 00:05:40,380 --> 00:05:42,580 No, no, that's what the WhatsApp group is for. 91 00:05:42,620 --> 00:05:45,660 Avengers Assemble. 92 00:05:47,500 --> 00:05:51,020 I don't really know what that is, but, erm, the past few years, 93 00:05:51,060 --> 00:05:53,580 a band of rebels has been meeting here regularly, 94 00:05:53,620 --> 00:05:55,860 away from, you know... 95 00:05:55,900 --> 00:05:58,620 It's very, erm, Tinker, Tailor. 96 00:05:58,660 --> 00:06:00,020 Well, it worked. 97 00:06:00,060 --> 00:06:03,220 We roused enough of the rabble to force Cameron's hand 98 00:06:03,260 --> 00:06:05,700 on a referendum, should he win the election. 99 00:06:05,740 --> 00:06:09,420 Obviously, not expecting to win outright. 100 00:06:09,460 --> 00:06:11,180 Well, he has, so it's happening. 101 00:06:11,220 --> 00:06:13,900 He'll be about to ask the biggest question a nation has asked itself 102 00:06:13,940 --> 00:06:18,180 in a generation, perhaps all generations - in or out? 103 00:06:18,220 --> 00:06:19,620 And we need a leader. 104 00:06:22,260 --> 00:06:23,900 Not me. 105 00:06:23,940 --> 00:06:25,820 Things are going to get pretty nasty. 106 00:06:27,380 --> 00:06:31,540 I can organise from the back, I can't lead an army. 107 00:06:33,740 --> 00:06:35,260 You need an attack dog for that. 108 00:06:39,220 --> 00:06:40,620 I have an idea. 109 00:06:42,620 --> 00:06:44,860 It is risky, though. 110 00:06:44,900 --> 00:06:46,780 He's different. 111 00:06:59,260 --> 00:07:01,740 And if you want to be a dog kebab, keep barking! 112 00:07:04,460 --> 00:07:05,900 Dom. 113 00:07:05,940 --> 00:07:07,940 - Hi. - Hello. 114 00:07:07,980 --> 00:07:11,740 - Can we, erm... Can we have a chat? - Er, yeah. 115 00:07:11,780 --> 00:07:13,260 Sure, why don't you come in. 116 00:07:15,260 --> 00:07:17,620 - Douglas Carswell. - Douglas. Hello, hello. 117 00:07:19,500 --> 00:07:20,980 So... 118 00:07:22,420 --> 00:07:24,300 ..what have you been up to, the past few... 119 00:07:25,740 --> 00:07:30,100 - ..months? - Two years, chucked it all in. 120 00:07:30,140 --> 00:07:32,460 Went to live on my dad's farm. 121 00:07:32,500 --> 00:07:34,180 Did a little bit of work. 122 00:07:34,220 --> 00:07:35,860 Meditated. 123 00:07:35,900 --> 00:07:39,540 Wrote a lot. Read. Thucydides, Kipling, Tolstoy. 124 00:07:39,580 --> 00:07:41,020 Right... 125 00:07:42,620 --> 00:07:48,420 So, Dom, what we're looking for is... 126 00:07:48,460 --> 00:07:51,980 Uh-uh. No way, I promised myself I'd never set foot in Westminster again. 127 00:07:52,020 --> 00:07:53,700 You can run this however you want. 128 00:07:55,660 --> 00:07:57,700 Look, setting up a campaign is like setting up 129 00:07:57,740 --> 00:08:00,660 a multi-million pound start-up, except you're warning investors 130 00:08:00,700 --> 00:08:03,180 there's nothing to sell and no profit to be made from it. 131 00:08:03,220 --> 00:08:04,820 In other words, a fucking nightmare. 132 00:08:04,860 --> 00:08:07,220 Just leave those investors to me. 133 00:08:07,260 --> 00:08:10,780 - Because I can leave strategy for the most part to you. - No. 134 00:08:13,940 --> 00:08:15,580 Dominic. 135 00:08:15,620 --> 00:08:20,220 All your life you've been promised people would listen to your ideas, 136 00:08:20,260 --> 00:08:23,500 and time and time again, the Establishment got scared. 137 00:08:24,660 --> 00:08:25,860 They betrayed you. 138 00:08:27,740 --> 00:08:30,780 Here's your chance to really change things. Like never before. 139 00:08:45,100 --> 00:08:50,260 - It's OK. You can take your time. - Of course. 140 00:08:50,300 --> 00:08:53,060 Except we don't have any. We need to be first out the gate. 141 00:08:53,100 --> 00:08:56,260 - Before the pro-EU side you mean? - I'm talking about our own side. 142 00:08:57,220 --> 00:08:59,780 You do you know who Arron Banks is? 143 00:09:07,620 --> 00:09:11,660 I know UKIP might give off this blokey, jokey vibe. 144 00:09:11,700 --> 00:09:13,940 But I'm afraid a lot of their views are... 145 00:09:13,980 --> 00:09:16,380 ..well, nothing to laugh about. 146 00:09:16,420 --> 00:09:19,820 If these right-wing thugs try and run the out campaign, 147 00:09:19,860 --> 00:09:22,980 they'll kill it. We need a more respectable alternative. 148 00:10:03,340 --> 00:10:06,620 No. No. No, Arron, you mad bugger. You mad bugger! 149 00:10:08,820 --> 00:10:10,820 How are you? 150 00:10:10,860 --> 00:10:12,300 I'm knackered. 151 00:10:12,340 --> 00:10:15,140 - Sorry, Arron. - I can't be angry at you. 152 00:10:15,180 --> 00:10:17,340 Come on, let's have a drink. 153 00:10:18,540 --> 00:10:22,100 I don't know. Seven tries at winning a seat, seven losses. 154 00:10:22,140 --> 00:10:23,940 And, now, the party too. 155 00:10:23,980 --> 00:10:26,780 Stitch up, arseholes, all of them. 156 00:10:26,820 --> 00:10:31,220 I'd put my fist down their throat, tear out their spine, 157 00:10:31,260 --> 00:10:32,980 only they don't have one. 158 00:10:33,020 --> 00:10:35,660 Stay. Lead. 159 00:10:35,700 --> 00:10:37,940 I said I'd resign. 160 00:10:37,980 --> 00:10:41,860 People come back from the dead all time, look at Jesus. 161 00:10:41,900 --> 00:10:44,620 He only came back twice, it'd be my third. 162 00:10:47,420 --> 00:10:49,140 But, you know, if... 163 00:10:51,380 --> 00:10:53,260 If I were to, then... 164 00:10:55,060 --> 00:10:57,380 I'm sorry to have to ask this, Arron, but... 165 00:10:57,420 --> 00:10:58,980 You want more money. 166 00:11:07,660 --> 00:11:10,300 He's back! I knew it! 167 00:11:10,340 --> 00:11:15,660 Now, look, this referendum, it's going to be a Tory-led, Westminster 168 00:11:15,700 --> 00:11:18,980 operation with us lot being edged out. Me! And I've been 169 00:11:19,020 --> 00:11:21,380 my whole bloody life fighting for this 170 00:11:21,420 --> 00:11:24,460 and I can't let that happen, and I won't! 171 00:11:24,500 --> 00:11:28,060 All right. All right. 172 00:11:30,340 --> 00:11:32,620 All right, let's gate-crash. 173 00:11:32,660 --> 00:11:34,860 Let's make a right bloody mess. 174 00:12:22,580 --> 00:12:25,060 - Hi! - Victoria. - Hi. 175 00:12:25,100 --> 00:12:27,420 - Good morning. - Morning. 176 00:12:27,460 --> 00:12:29,620 - Douglas Carswell. - Victoria Woodcock. 177 00:12:33,260 --> 00:12:36,020 Douglas, Matthew, when shall we three meet again? 178 00:12:36,060 --> 00:12:37,420 Speaking of... 179 00:12:41,260 --> 00:12:44,020 Gunpowder, treason, and plot. 180 00:12:55,540 --> 00:12:58,220 We'll have the entire apparatus of the British State against us. 181 00:12:58,260 --> 00:13:01,180 They'll have the endorsement of all the major political parties. 182 00:13:01,220 --> 00:13:03,140 With their database of 40 million voters, 183 00:13:03,180 --> 00:13:06,500 - who they are, where they are. - Which we'll have no access to? 184 00:13:06,540 --> 00:13:08,300 We'll have to start from scratch. 185 00:13:08,340 --> 00:13:11,060 - They get set the timetable, frame the entire debate. - I know. 186 00:13:13,340 --> 00:13:16,340 I'll need total autonomy on the overarching philosophy. 187 00:13:16,380 --> 00:13:18,700 - I did picture a more collaborative process. - Absolutely. 188 00:13:18,740 --> 00:13:20,300 We'll, er, we'll work out the details. 189 00:13:33,340 --> 00:13:34,820 Let's get started. 190 00:14:01,615 --> 00:14:06,415 How to change the course of history, lesson one... 191 00:14:07,855 --> 00:14:10,135 ..kill conventional wisdom. 192 00:14:10,175 --> 00:14:14,335 Napoleon. Otto von Bismarck. Pay attention, Douglas. 193 00:14:14,375 --> 00:14:16,215 Alexander the Great. 194 00:14:16,255 --> 00:14:19,255 This is where we draw our wisdom from, the true disrupters of Europe. 195 00:14:19,295 --> 00:14:21,015 Socrates. Sun Tzu. Chairman Mao. 196 00:14:21,055 --> 00:14:23,735 That's all very well, first, we need to win designation. 197 00:14:23,775 --> 00:14:26,055 Only one group gets to campaign as the official In, 198 00:14:26,095 --> 00:14:29,655 - one as the official Out. - Then we test our messages with focus groups. 199 00:14:29,695 --> 00:14:31,935 What do you think I've been doing? I've already done it. 200 00:14:31,975 --> 00:14:34,095 So what is it you don't like about the European Union? 201 00:14:34,135 --> 00:14:35,735 Is it the size of it? What is it 202 00:14:35,775 --> 00:14:39,255 you don't like about the EU? What is it you don't like? What about it? 203 00:14:39,295 --> 00:14:42,095 The fact it's "over there"? Do you know who your MEP is? 204 00:14:42,135 --> 00:14:44,735 Do you know what an MEP does? You didn't know you had an MEP? 205 00:14:44,775 --> 00:14:47,455 You can't just go to a pub, Dom. There's a science to it. 206 00:14:47,495 --> 00:14:50,895 What about it? What about immigration? Is it immigration? 207 00:14:50,935 --> 00:14:53,175 Is it immigration? You can be honest, is it immigration? 208 00:14:53,215 --> 00:14:54,895 What about immigration? Is it race? 209 00:14:54,935 --> 00:14:58,095 Is it different races not mixing? Is it race? Not being integrated? 210 00:14:58,135 --> 00:15:00,775 People are feeling angrier. Left out. Ignored. What else? 211 00:15:00,815 --> 00:15:03,175 Don't think our kids will have a better future than us. 212 00:15:03,215 --> 00:15:04,935 Children's legacy. 213 00:15:04,975 --> 00:15:07,575 You think there should be a cap on immigration? Is it the numbers? 214 00:15:07,615 --> 00:15:09,695 Maybe it's the numbers? You think it's too many too? 215 00:15:09,735 --> 00:15:12,935 We spend more time than ever online, but we feel more alone. 216 00:15:12,975 --> 00:15:14,695 Ain't that the truth, Douglas?! 217 00:15:14,735 --> 00:15:16,015 Er... 218 00:15:16,055 --> 00:15:18,335 Is it the type of people they're bringing over? Is it too many? 219 00:15:18,375 --> 00:15:20,575 What's too many for you? You don't believe the numbers? 220 00:15:20,615 --> 00:15:22,292 You think they're not being counted properly, 221 00:15:22,293 --> 00:15:23,895 you don't think you can trust the figures? 222 00:15:23,935 --> 00:15:26,135 - We're not getting married as much? - Less of us have faith. 223 00:15:26,175 --> 00:15:27,255 We're not saving as much. 224 00:15:27,295 --> 00:15:30,695 We trust less the institutions and people our parents trusted. 225 00:15:30,735 --> 00:15:33,655 - Except the NHS, which we love. - But think it's fundamentally fucked. 226 00:15:40,535 --> 00:15:43,375 Which countries don't you like that have already joined? 227 00:15:43,415 --> 00:15:45,975 That have joined already? Why not? Why not? Why not? 228 00:15:47,415 --> 00:15:49,375 And who don't you want to join next? 229 00:15:49,415 --> 00:15:52,375 Who don't you want to join next? Why, why don't you want... 230 00:15:52,415 --> 00:15:55,175 Why? Why? Why not? Why? Why don't you? 231 00:15:55,215 --> 00:15:57,295 Turkey. Interesting. 232 00:15:57,335 --> 00:16:01,335 So it was... America, '92 campaign, that changed all campaigns. 233 00:16:01,375 --> 00:16:04,055 - First of the Four Fundamentals to win this? - Er... 234 00:16:04,095 --> 00:16:07,295 No? Message...discipline. 235 00:16:07,335 --> 00:16:09,215 Loss of national identity. Clear. 236 00:16:09,255 --> 00:16:10,935 Sovereignty. Digestible. 237 00:16:10,975 --> 00:16:13,455 Loss of community. Simple. Independence. 238 00:16:13,495 --> 00:16:17,255 Message repeated over, and over, and over. 239 00:16:21,055 --> 00:16:23,375 How did we get in to this? 240 00:16:23,415 --> 00:16:25,335 What's our message? 241 00:16:25,375 --> 00:16:28,215 What's our message? What's our message? 242 00:16:29,975 --> 00:16:31,975 What's our message? 243 00:16:32,015 --> 00:16:36,415 What's our message? What's our message? What's our message? 244 00:16:36,455 --> 00:16:38,295 It can't just be a slogan. 245 00:16:38,335 --> 00:16:40,615 We need to capture a feeling. 246 00:16:40,655 --> 00:16:42,295 What's the feeling? 247 00:16:47,695 --> 00:16:51,335 My father used to work on a rig. Oil. 248 00:16:53,215 --> 00:16:55,975 All those pockets of energy, hidden, 249 00:16:56,015 --> 00:17:00,615 deep down in the earth, built up over long periods of time. 250 00:17:02,415 --> 00:17:04,855 Groaning, moaning... 251 00:17:06,615 --> 00:17:08,895 ..waiting for a release, an outlet. 252 00:17:11,695 --> 00:17:15,575 All he had to do was find out where they were and start digging down, 253 00:17:15,615 --> 00:17:17,975 open up the well, and let that pressure out. 254 00:17:19,775 --> 00:17:23,935 We can tap into all these little wells of resentment, all these 255 00:17:23,975 --> 00:17:27,615 little pressures that have been building up, ignored, over time. 256 00:17:29,975 --> 00:17:34,735 We could make this about something more than Europe. 257 00:17:34,775 --> 00:17:38,215 Europe just becomes a symbol, a cypher, 258 00:17:38,255 --> 00:17:42,735 for everything. Every bad thing that is happening has happened. 259 00:18:08,135 --> 00:18:09,415 It's brilliant. 260 00:18:11,815 --> 00:18:15,175 Take...control. 261 00:18:16,255 --> 00:18:18,815 I like it. Simple, clear. 262 00:18:18,855 --> 00:18:21,535 - Empowering. - Brilliant. 263 00:18:21,575 --> 00:18:25,015 - Let's get it out there. - Maybe. I dunno. Maybe. 264 00:18:26,295 --> 00:18:28,735 We should start sounding it out with our growing band of MPs. 265 00:18:28,775 --> 00:18:31,495 - Why? - Well, their experience in this is invaluable. 266 00:18:31,535 --> 00:18:32,775 We don't need them, 267 00:18:32,815 --> 00:18:35,495 we're going to be making decisions based on science and data. 268 00:18:35,535 --> 00:18:38,575 No matter how counter-intuitive to traditional political thinking. 269 00:18:38,615 --> 00:18:41,975 No advertisers, no snake oil salesmen, or fucking Saatchis. 270 00:18:42,015 --> 00:18:44,815 We're gonna follow algorithmic, statistical analysis. 271 00:18:44,855 --> 00:18:47,655 We don't need to put up with any prima donna MPs. Understood? 272 00:18:47,695 --> 00:18:50,815 - Sure. - Sounds good. - We need to make sure they're on side. 273 00:18:50,855 --> 00:18:53,535 They are the face of politics and don't we want as broad a 274 00:18:53,575 --> 00:18:54,775 coalition as possible? 275 00:18:54,815 --> 00:18:56,495 Also, Dom, I have invited 276 00:18:56,535 --> 00:18:58,695 a couple of them onto the board. 277 00:19:00,975 --> 00:19:04,615 A board? Ugh, I'll say. 278 00:19:05,935 --> 00:19:07,855 BOARD to death. 279 00:19:07,895 --> 00:19:12,655 A boring board game of players who should not be allowed to pass Go. 280 00:19:27,095 --> 00:19:28,895 These so-called political rebels, who, 281 00:19:28,935 --> 00:19:31,215 for 20 years of failing the Euro-sceptic cause, are still 282 00:19:31,255 --> 00:19:34,295 going to sit here and lecture me on how best to win this war, you watch. 283 00:19:34,335 --> 00:19:37,335 We wanted to share with you some of our experience 284 00:19:37,375 --> 00:19:41,295 of spearheading this movement, long before... 285 00:19:41,335 --> 00:19:43,495 ..well, before you came along. 286 00:19:43,535 --> 00:19:46,855 - That'd be great. - We'd, er, love to hear your ideas for the ground war. 287 00:19:46,895 --> 00:19:49,655 Well, I'm more concerned with the air war, actually. Digital. 288 00:19:49,695 --> 00:19:52,815 - Social media. - You mean the Facebook and things. 289 00:19:55,575 --> 00:19:58,815 - Yep. - I-I can see you're into all this new-fangled tech stuff, 290 00:19:58,855 --> 00:20:00,575 Dominic, and I'm sure that has a place, 291 00:20:00,615 --> 00:20:03,855 but the first step must be reaching voters direct. 292 00:20:03,895 --> 00:20:07,495 Old school, doorstep, stalls in market squares, posters. 293 00:20:07,535 --> 00:20:09,335 - Posters? - And for that, you need the MPs. 294 00:20:09,375 --> 00:20:12,095 As many on our side, as opposed to theirs. 295 00:20:12,135 --> 00:20:13,575 They have the local knowledge. 296 00:20:13,615 --> 00:20:16,615 Our focus will be on building a digital system that will 297 00:20:16,655 --> 00:20:18,735 provide us with the empirical evidence we need 298 00:20:18,775 --> 00:20:21,255 to understand who our voters are and what they want to hear. 299 00:20:21,295 --> 00:20:23,815 - I knew it, I warned you. - I think what Dom means is... 300 00:20:23,855 --> 00:20:27,255 Some of us have been waiting a lifetime to get to this point. 301 00:20:27,295 --> 00:20:29,175 Not to have it ruined by some... 302 00:20:29,215 --> 00:20:33,535 ..some geeky anarchist who wants to show off. 303 00:20:33,575 --> 00:20:36,895 I just want to get us over the line, something that MPs have failed to do 304 00:20:36,935 --> 00:20:39,255 since this movement begun over 40 years ago. 305 00:20:39,295 --> 00:20:40,775 - Excuse me. - With respect, 306 00:20:40,815 --> 00:20:43,735 this referendum is a really dumb idea. 307 00:20:45,135 --> 00:20:46,975 - What?! - I think what we're emphasising is... 308 00:20:47,015 --> 00:20:49,735 Referendums are quite literally the worst way to decide anything. 309 00:20:49,775 --> 00:20:52,335 - Dom. - They're divisive, they pretend that complex choices 310 00:20:52,375 --> 00:20:54,655 are simple binaries, red or blue, black or white, 311 00:20:54,695 --> 00:20:57,335 and we know there are more nuanced and sophisticated ways out there, 312 00:20:57,375 --> 00:20:59,055 to make political change and reform, 313 00:20:59,095 --> 00:21:02,215 not that we live in a nuanced, or political age, do we? 314 00:21:02,255 --> 00:21:04,415 Political discourse has become utterly moronic, 315 00:21:04,455 --> 00:21:07,175 - thanks to the morons who run it. - Really. - But there it is. 316 00:21:07,215 --> 00:21:09,775 If that is the way it is to be, then I will get us across the line, 317 00:21:09,815 --> 00:21:12,055 in whatever way I can, but in order to do that, 318 00:21:12,095 --> 00:21:14,535 we have to restack the odds in our favour. 319 00:21:14,575 --> 00:21:16,775 - We have to hack the political system. - Hack it? 320 00:21:16,815 --> 00:21:19,335 Like a cyber hack. Get in through the back door, 321 00:21:19,375 --> 00:21:21,495 reprogram the system so it starts working for us. 322 00:21:21,535 --> 00:21:23,935 You're talking about posters and flyers, 323 00:21:23,975 --> 00:21:26,095 I'm talking about altering the matrix of politics. 324 00:21:30,215 --> 00:21:31,495 Dominic, for the love of God, 325 00:21:31,535 --> 00:21:33,975 - you need to learn to be a little more patient... - I won't suffer 326 00:21:34,015 --> 00:21:36,055 fools, therefore I won't suffer 90% of politicians. 327 00:21:36,095 --> 00:21:39,095 Frankly, I don't see the point in them, and... What the fuck? 328 00:21:39,135 --> 00:21:43,495 Dominic, I'm so sorry, they just, like, barged their way in. 329 00:21:43,535 --> 00:21:45,175 I'll leave you to it. 330 00:21:45,215 --> 00:21:49,975 So, chaps, why the bloody hell aren't we working together? 331 00:21:50,015 --> 00:21:54,735 Hm? Your campaign, our campaign, as one. Unstoppable. 332 00:21:54,775 --> 00:21:57,775 I've got call centres. I've got money - nine million quid 333 00:21:57,815 --> 00:22:00,055 I've donated - before the spending ceiling kicks in, 334 00:22:00,095 --> 00:22:02,335 which I think is the largest donation 335 00:22:02,375 --> 00:22:05,655 in British political history. Is that right, Nige? 336 00:22:05,695 --> 00:22:07,455 Yeah, that's right, Arron. 337 00:22:07,495 --> 00:22:11,375 - And what have you got? - Ah, experience. 338 00:22:11,415 --> 00:22:15,335 Expertise. Contacts in Parliament, of course, the MPs. 339 00:22:15,375 --> 00:22:17,175 MPs are useless, fuck the MPs. 340 00:22:17,215 --> 00:22:19,255 Everything you've been briefing on so far, 341 00:22:19,295 --> 00:22:20,695 not one mention of immigration. 342 00:22:20,735 --> 00:22:23,295 That's on purpose, we don't want to bring... 343 00:22:23,335 --> 00:22:26,415 Oh, don't come over all bleeding bloody hearts, it's bollocks. 344 00:22:26,455 --> 00:22:30,095 You know, you turn up for five minutes and you think you 345 00:22:30,135 --> 00:22:34,055 know the lot. Well, I have been fighting with this my whole life. 346 00:22:34,095 --> 00:22:35,535 And I know what lands. 347 00:22:35,575 --> 00:22:38,415 People already know what they think about immigration, the people 348 00:22:38,455 --> 00:22:41,455 we're trying to win over, the people we need to win, extend beyond UKIP. 349 00:22:41,495 --> 00:22:44,735 Oh. So you don't want to make the bien pensants sitting around 350 00:22:44,775 --> 00:22:47,815 your London dinner table uncomfortable? We don't need 'em, 351 00:22:47,855 --> 00:22:49,655 we need normal people. 352 00:22:49,695 --> 00:22:52,615 We need 50% of the entire country, plus one. 353 00:22:52,655 --> 00:22:55,495 Second fundamental of running a successful campaign - build a 354 00:22:55,535 --> 00:22:58,335 broad coalition of voters. And for that you need to be respectable. 355 00:22:58,375 --> 00:23:00,935 - No offence. - 'Scuse me. - Let me tell you who we're up against, 356 00:23:00,975 --> 00:23:03,655 who's setting themselves up, over the river, to destroy us. 357 00:23:03,695 --> 00:23:06,535 Lucy Thomas, ex-producer of BBC's Newsnight programme. 358 00:23:06,575 --> 00:23:08,695 So she'll know how to handle the press. 359 00:23:08,735 --> 00:23:11,415 Director of the campaign - Will Straw, son of Jack, 360 00:23:11,455 --> 00:23:12,895 failed his MP race in 2015. 361 00:23:12,935 --> 00:23:15,135 Typical establishment thinking - if it didn't work first time, 362 00:23:15,175 --> 00:23:17,695 try it again. Ryan Coetzee, Director of Strategy, 363 00:23:17,735 --> 00:23:19,895 he's Nick Clegg's former special adviser. 364 00:23:19,935 --> 00:23:23,015 Labour and Lib Dem hate each other post-coalition. That won't work. 365 00:23:23,055 --> 00:23:25,895 Oh, yeah, no, it's a proper left and centre-left love-in. 366 00:23:25,935 --> 00:23:28,855 You've got the Greens, and the Welsh, but not as interesting 367 00:23:28,895 --> 00:23:31,415 - as these, the one true enemy they both share ~ Tories. 368 00:23:31,455 --> 00:23:34,815 The Number Ten machine. Headed up by - trumpets please... 369 00:23:34,855 --> 00:23:37,935 - Craig Oliver. - Cameron's communication director? 370 00:23:37,975 --> 00:23:40,735 Position held, as we know, by a long succession of bastards. 371 00:23:40,775 --> 00:23:44,655 Campbell. Coulson. This one's more out-of-the-limelight, 372 00:23:44,695 --> 00:23:48,095 ostensibly in control, composed, he's furiously loyal to his boss. 373 00:23:48,135 --> 00:23:51,775 I can tell you that we, er, well, we have a little history. 374 00:23:51,815 --> 00:23:54,575 Dominic Cummings is basically mental. 375 00:23:55,615 --> 00:23:57,295 We had to all but ban him from Number Ten. 376 00:23:57,335 --> 00:23:59,975 He's desperate to be seen as this visionary architect 377 00:24:00,015 --> 00:24:01,055 of a new world order, 378 00:24:01,095 --> 00:24:03,855 but actually he's just an egotist with a wrecking ball. 379 00:24:05,135 --> 00:24:07,575 It does, however, mean that he's... 380 00:24:09,055 --> 00:24:10,375 Well, he's, unpredictable. 381 00:24:10,415 --> 00:24:12,255 I know how to beat Oliver. 382 00:24:12,295 --> 00:24:15,655 Conventional wisdom is a disease that the British are peculiarly 383 00:24:15,695 --> 00:24:18,735 susceptible to, and he certainly hasn't been inoculated. 384 00:24:18,775 --> 00:24:20,335 I want to be upfront. 385 00:24:20,375 --> 00:24:24,415 The PM isn't entirely sure why all this shouldn't be run by and 386 00:24:24,455 --> 00:24:25,695 out of Number Ten, so... 387 00:24:25,735 --> 00:24:28,735 I'm sure you don't mean to imply that you're here to give us 388 00:24:28,775 --> 00:24:31,415 the once-over, check us out. 389 00:24:31,455 --> 00:24:33,575 No, that's exactly what I meant. 390 00:24:33,615 --> 00:24:36,295 Andrew Cooper, our chief pollster. 391 00:24:36,335 --> 00:24:39,655 - Hello. - Our lead strategist on the Scottish Independence ref, 392 00:24:39,695 --> 00:24:43,695 - which we won. - Just. - Which we won, despite those final polls, 393 00:24:43,735 --> 00:24:46,255 and the general election, which we also won - ditto. 394 00:24:46,295 --> 00:24:49,095 So take comfort in that we do actually know 395 00:24:49,135 --> 00:24:51,735 how to win things which, present company, 396 00:24:51,775 --> 00:24:53,775 politely and respectfully... 397 00:24:56,015 --> 00:24:57,415 Look, 398 00:24:57,455 --> 00:25:01,615 we know there are historic divides between us all. 399 00:25:01,655 --> 00:25:05,015 But without getting all Hollywood about coming together for the 400 00:25:05,055 --> 00:25:08,455 greater good, that is basically what we're going to have to do. 401 00:25:08,495 --> 00:25:11,455 - I'm not saying let's all have a circle jerk. - Circle what? 402 00:25:11,495 --> 00:25:14,335 - Jesus. - But this is about as serious as it gets. 403 00:25:14,375 --> 00:25:17,175 There's the danger which we saw in Scotland of having unleashed 404 00:25:17,215 --> 00:25:20,495 something which we can't then control. 405 00:25:20,535 --> 00:25:25,135 An establishment enemy needs a people's army to thrash them! 406 00:25:25,175 --> 00:25:28,775 You need Nigel, he should front the TV debates, do the rallies. 407 00:25:28,815 --> 00:25:32,015 We will be guided by data and polling, Nigel may be 408 00:25:32,055 --> 00:25:34,855 an asset, maybe not, we'll see. Nothing personal. 409 00:25:34,895 --> 00:25:38,535 Ah, fuck this. He's a fucking waste of space. 410 00:25:39,775 --> 00:25:41,135 Christ. 411 00:25:45,095 --> 00:25:47,855 That's a lot of money walking out of the door. 412 00:25:47,895 --> 00:25:50,175 That is a mathematical paradox walking out of the door. 413 00:25:50,215 --> 00:25:52,975 Every time that Nigel Farage's popularity increases nationwide, 414 00:25:53,015 --> 00:25:55,495 the support for Brexit decreases nationwide. 415 00:25:55,535 --> 00:25:57,175 Puts everyone else off. So, no! 416 00:25:57,215 --> 00:25:59,135 But they'll be out there anyway, gobbing off. 417 00:25:59,175 --> 00:26:01,575 Wouldn't it be better to have them pissing out of the tent 418 00:26:01,615 --> 00:26:04,775 rather than pissing in? If we can control their rhetoric, on... 419 00:26:06,975 --> 00:26:09,335 Oh, unless we get them to do the heavy lifting 420 00:26:09,375 --> 00:26:12,615 on the migration stuff, and then we can keep our hands clean? 421 00:26:14,735 --> 00:26:16,535 That is a dangerous game, Dom. 422 00:26:16,575 --> 00:26:20,255 They're going to do what they're going to do, we'll do what we do. 423 00:26:21,375 --> 00:26:23,255 Parky, where are we at? 424 00:26:33,735 --> 00:26:35,695 How do? 425 00:26:35,735 --> 00:26:38,295 I wasn't aware you were a member. 426 00:26:38,335 --> 00:26:40,655 I just joined. What are the odds? 427 00:26:40,695 --> 00:26:43,455 Would you like any assistance with your hair or just general...? 428 00:26:43,495 --> 00:26:46,535 No, no, I'm fine, thanks. I mean, unless you can help it grow back. 429 00:26:46,575 --> 00:26:49,055 Why do you think your lot will get the designation over Farage? 430 00:26:49,095 --> 00:26:51,735 - He's the face of the anti-EU cause. - Yeah, but their arguments will only 431 00:26:51,775 --> 00:26:54,255 reach a narrow base. Whereas, ours, we hope, will reach everyone. 432 00:26:54,295 --> 00:26:57,215 - How are you getting on, your side? - We shouldn't be talking... 433 00:26:57,255 --> 00:27:00,295 Don't be a dick, John, why the hell are there two competing 434 00:27:00,335 --> 00:27:02,775 Out teams, both fighting for the same donors, MPs? 435 00:27:02,815 --> 00:27:05,935 It makes no bloody sense. We should join together. 436 00:27:05,975 --> 00:27:09,175 - Cummings would never allow that. - Why not? 437 00:27:09,215 --> 00:27:10,975 He hates you. 438 00:27:11,015 --> 00:27:12,975 What are your expectations, realistically? 439 00:27:13,015 --> 00:27:15,815 Well, ideally it would be to create the biggest political upset 440 00:27:15,855 --> 00:27:18,375 the world's seen since the fall of the Berlin Wall. 441 00:27:29,455 --> 00:27:31,215 So what does your campaign look like? 442 00:27:31,255 --> 00:27:33,695 I'd like to think it looks like an insurgence 443 00:27:33,735 --> 00:27:35,335 against the establishment. 444 00:27:37,895 --> 00:27:40,415 You're not looking to be more collegiate, respectful, than that? 445 00:27:40,455 --> 00:27:43,415 Why? It's a fucking war. Total war. 446 00:27:43,455 --> 00:27:46,695 In total war, there's only one side left standing. You'd be fine about 447 00:27:46,735 --> 00:27:48,335 bringing down the Prime Minister? 448 00:27:48,375 --> 00:27:50,855 He deserves to be brought down, the Prime Minister's crap. 449 00:27:50,895 --> 00:27:53,935 Are you reading this? I don't mind him having the odd bit of publicity, 450 00:27:53,975 --> 00:27:57,135 but hell's fucking bells, he attacked the PM! 451 00:27:57,175 --> 00:27:59,455 Does he not know there are things you do not do? 452 00:27:59,495 --> 00:28:03,015 Does he always have to be so... you know - 453 00:28:03,055 --> 00:28:04,335 himself?! 454 00:28:13,015 --> 00:28:15,575 Hello.
- Matthew? It's Dan. 455 00:28:16,855 --> 00:28:18,535 We need to talk about Dom. 456 00:29:09,060 --> 00:29:10,420 Dominic? 457 00:29:12,340 --> 00:29:14,740 Zack Massingham, Aggregate IQ. 458 00:29:21,940 --> 00:29:23,820 Was pleased to get your message. 459 00:29:23,860 --> 00:29:26,460 - We've been trying to get in touch with you, actually. - Really? 460 00:29:28,380 --> 00:29:30,540 You were surprisingly hard to find online, 461 00:29:30,580 --> 00:29:32,140 for an online analytics company. 462 00:29:32,180 --> 00:29:35,340 Not really in the business of advertising what we do. 463 00:29:35,380 --> 00:29:38,500 Which is what? Just so that I am absolutely sure it's what I need. 464 00:29:38,540 --> 00:29:42,380 Technically, we use sophisticated algorithms to micro-target 465 00:29:42,420 --> 00:29:44,260 populations in political campaigns. 466 00:29:44,300 --> 00:29:47,100 The other side has a voter database that I don't have access to, and 467 00:29:47,140 --> 00:29:49,900 I need to build my own, find voters, and target them with our ads. 468 00:29:51,900 --> 00:29:54,820 We're becoming a little more sophisticated than that now. 469 00:30:00,820 --> 00:30:04,980 Arron, this is Robert Mercer, an old family friend, 470 00:30:05,020 --> 00:30:08,060 and an investor in, well, all of this. 471 00:30:08,100 --> 00:30:09,980 Nigel, good to see you again. 472 00:30:10,020 --> 00:30:12,460 London was always going to be a key front in our cultural war 473 00:30:12,500 --> 00:30:15,820 against the political class. It feels like something's coming, 474 00:30:15,860 --> 00:30:19,820 - doesn't it? - Fuck, I hope so. - I should introduce you to Steve. 475 00:30:19,860 --> 00:30:21,540 Steve Bannon, chairman of Breitbart. 476 00:30:21,580 --> 00:30:24,060 He's also on the board of one of my other little projects. 477 00:30:24,100 --> 00:30:27,820 A data-mining company, election specialists, combined. 478 00:30:27,860 --> 00:30:29,900 It's new. 479 00:30:29,940 --> 00:30:32,100 Just been working on Ted Cruz's campaign. 480 00:30:32,140 --> 00:30:34,100 When we began he was only polling 3%. 481 00:30:34,140 --> 00:30:37,260 We got him up into the forties. An unprecedented leap. 482 00:30:37,300 --> 00:30:39,220 Simply through behavioural micro-targeting, 483 00:30:39,260 --> 00:30:41,980 finding where the voters you can convert are, 484 00:30:42,020 --> 00:30:45,140 and knowing the messages that will convert them. 485 00:30:45,180 --> 00:30:47,140 Silicon Valley, eh? 486 00:30:47,180 --> 00:30:50,260 - It's my kind of people. - The Brits. 487 00:30:50,300 --> 00:30:52,220 Cambridge Analytica. 488 00:30:53,460 --> 00:30:56,460 - And beyond. - He went to a refugee camp in the Lebanon 489 00:30:56,500 --> 00:30:58,020 and he said you must understand 490 00:30:58,060 --> 00:31:00,500 that 2% of these people are Jihadi activists. 491 00:31:00,540 --> 00:31:01,900 Now, that's the truth. 492 00:31:01,940 --> 00:31:05,020 Money is one thing, Mr Banks, but data is power. 493 00:31:06,660 --> 00:31:09,300 You see, this is all just beginning. 494 00:31:09,340 --> 00:31:12,180 Technology has moved beyond "you like this, so you might like that". 495 00:31:12,220 --> 00:31:15,380 Internet algorithms learn about our behaviour, our psychology even, 496 00:31:15,420 --> 00:31:16,940 our emotional state. 497 00:31:16,980 --> 00:31:20,620 These social media platforms know what questions we're asking, 498 00:31:20,660 --> 00:31:23,020 what keeps us awake at night, when we sleep, where we go, 499 00:31:23,060 --> 00:31:26,140 who we go there with, and therefore the system can make predictions. 500 00:31:26,180 --> 00:31:29,740 And does. Embarrassingly accurate ones. 501 00:31:29,780 --> 00:31:30,980 Such as? 502 00:31:33,540 --> 00:31:37,260 OK, so, like, Facebook knows when you're falling out of love 503 00:31:37,300 --> 00:31:39,540 with your partner. 504 00:31:39,580 --> 00:31:43,460 Yeah. It didn't mean to discover it, wasn't its intention, 505 00:31:43,500 --> 00:31:47,060 but two billion people constantly inputting into the database a 506 00:31:47,100 --> 00:31:50,300 dozen times a day? Patterns form. Behaviours overlap. 507 00:31:50,340 --> 00:31:53,900 So, what, it just targets, or micro-targets, your message? 508 00:31:53,940 --> 00:31:55,140 That's all? 509 00:31:56,300 --> 00:31:58,300 Mmmm, not just all. 510 00:31:58,340 --> 00:32:01,860 What it means is that we can design and distribute thousands of 511 00:32:01,900 --> 00:32:04,580 different adverts that vary, depending on 512 00:32:04,620 --> 00:32:06,260 who we're sending them to. 513 00:32:06,300 --> 00:32:09,060 So, your timeline will be slightly different to your friend's, 514 00:32:09,100 --> 00:32:14,580 your mum's, and so on. And our software can test how effective 515 00:32:14,620 --> 00:32:17,980 certain ads are on certain people, in terms of liking, clicking, 516 00:32:18,020 --> 00:32:19,620 sharing, and then learn how to 517 00:32:19,660 --> 00:32:22,260 adapt them, to improve them, 518 00:32:22,300 --> 00:32:23,540 in real time. 519 00:32:25,340 --> 00:32:26,820 In real time? 520 00:32:26,860 --> 00:32:28,540 Mm-hm. 521 00:32:30,060 --> 00:32:32,420 - What's in it for you? - Truthfully? 522 00:32:32,460 --> 00:32:36,660 Our problem is that we haven't found a large enough test case yet 523 00:32:36,700 --> 00:32:40,420 to understand this technology's effectiveness. 524 00:32:40,460 --> 00:32:44,180 - A decent sample size. - So we're just a trial, is that all? 525 00:32:45,580 --> 00:32:49,540 What, British democracy is a lab experiment for a greater prize? 526 00:32:52,980 --> 00:32:55,420 Blanket advertising is dead. 527 00:32:55,460 --> 00:32:58,860 We're updating and uploading all the time, by choice, 528 00:32:58,900 --> 00:33:02,020 teaching data companies and advertisers exactly who we are 529 00:33:02,060 --> 00:33:03,860 and what we want. 530 00:33:03,900 --> 00:33:08,180 Data that leads political parties to individual voters, with a message 531 00:33:08,220 --> 00:33:11,180 that is algorithmically tailored towards them. 532 00:33:11,220 --> 00:33:13,900 Look, it was Obama who led the way on this. 533 00:33:13,940 --> 00:33:16,860 A liberal. It's not about right versus left, 534 00:33:16,900 --> 00:33:18,980 it's about old versus new. 535 00:33:19,020 --> 00:33:22,500 This is the new politics, Dom. 536 00:33:22,540 --> 00:33:25,380 This is how you will win. 537 00:33:27,700 --> 00:33:29,860 {\an1}KNOCK AT DOOR It was entirely made of rubber. 538 00:33:33,340 --> 00:33:36,940 - Oh, hello. Come in. How, are you? - How nice to see you. 539 00:33:36,980 --> 00:33:39,620 - John. - Come and sit over there. 540 00:33:39,660 --> 00:33:42,340 - Thank you. - Tea? 541 00:33:42,380 --> 00:33:45,460 - Oh, yes, please. - Milk? Sugar? - Er, a spot of milk. 542 00:33:45,500 --> 00:33:47,820 It's not just his me-me-me-ness, Matthew, 543 00:33:47,860 --> 00:33:50,780 fact is, his personality alienates people. 544 00:33:50,820 --> 00:33:53,780 David Cameron called him a career sociopath. 545 00:33:53,820 --> 00:33:56,740 Do you know, when he visits various Whitehall departments, 546 00:33:56,780 --> 00:33:58,660 he signs in as Osama Bin Laden, 547 00:33:58,700 --> 00:34:01,260 just for the sheer...! I don't know...he's just... 548 00:34:01,300 --> 00:34:03,180 - He's so, he's so.... - Inappropriate. - Annoying. 549 00:34:03,220 --> 00:34:05,140 Yes, he is, he is - annoying. 550 00:34:05,180 --> 00:34:08,860 Do you know, Andy Coulson, the bloke in jail for phone hacking, 551 00:34:08,900 --> 00:34:11,540 he thought Cummings was too toxic to win broad support! 552 00:34:11,580 --> 00:34:16,260 - Andy Coulson! - Yeah, I-I-I know Dom can be, uh, unconventional, 553 00:34:16,300 --> 00:34:19,100 but there's no-one better to rally the troops. 554 00:34:19,140 --> 00:34:21,500 You, Matthew. 555 00:34:21,540 --> 00:34:23,460 It has to be you. 556 00:34:28,300 --> 00:34:30,980 You're only talking about locating people that the other side 557 00:34:31,020 --> 00:34:33,500 already have on the government database. You're thinking 558 00:34:33,540 --> 00:34:35,940 - way too small. - No-one's ever accused me of that before. 559 00:34:35,980 --> 00:34:38,340 What about those who are off the grid, who don't vote? 560 00:34:38,380 --> 00:34:41,100 Social media platforms are designed to find like-minded people 561 00:34:41,140 --> 00:34:45,620 better than people can. Our system will locate and target people 562 00:34:45,660 --> 00:34:48,140 that no campaign has ever targeted before - 563 00:34:48,180 --> 00:34:51,700 people who don't and have never voted. 564 00:34:51,740 --> 00:34:54,420 Anti-establishment, angry. 565 00:34:54,460 --> 00:34:57,540 Your people. Dominic, we have already started to find them. 566 00:34:57,580 --> 00:35:00,020 Three million extra votes. 567 00:35:00,060 --> 00:35:05,620 - Fuck off. - All of them yours. That the other side have no idea exist. 568 00:35:15,460 --> 00:35:17,020 Where's Matt? 569 00:35:20,380 --> 00:35:22,980 - Hello? - Cummings? - Yes? 570 00:35:23,020 --> 00:35:24,580 It's John Mills. 571 00:35:24,620 --> 00:35:26,580 Wonder if you might come over. 572 00:35:26,620 --> 00:35:28,220 The board would like a word. 573 00:35:55,350 --> 00:35:57,110 Would you take a seat, Dom? 574 00:36:03,510 --> 00:36:05,070 Very busy, what is it? 575 00:36:05,110 --> 00:36:08,550 Dom, I'm afraid we, on the board, have lost confidence in you. 576 00:36:08,590 --> 00:36:12,110 You've pissed off just about every MP that's been trying, 577 00:36:12,150 --> 00:36:15,230 desperately, to support us, rather than that other Ukippy lot. 578 00:36:15,270 --> 00:36:19,390 And you, you seem to flout about TV and the front pages of magazines 579 00:36:19,430 --> 00:36:21,550 whipping up controversy, and so... 580 00:36:21,590 --> 00:36:22,990 Thank you, Bernard. 581 00:36:23,030 --> 00:36:25,910 Look, what I think we can all agree on is that the infighting 582 00:36:25,950 --> 00:36:29,470 has to stop. And if that means changes to the structure 583 00:36:29,510 --> 00:36:31,070 of the campaign, well, then... 584 00:36:31,110 --> 00:36:34,070 Basically, we'd like to offer you a lot of money just to quietly 585 00:36:34,110 --> 00:36:35,670 step to one side. 586 00:36:35,710 --> 00:36:40,270 Stay on as a consultant, and let others take more of a lead. 587 00:36:44,110 --> 00:36:47,070 - And Matthew? - This is the decision of the board. 588 00:36:52,710 --> 00:36:56,030 They're scared. This is rushed. Poorly planned. 589 00:37:00,430 --> 00:37:02,990 What do you think will happen to my senior staff over the river? 590 00:37:03,030 --> 00:37:04,430 - What do you mean? - They'll walk. 591 00:37:04,470 --> 00:37:06,710 Well, it's your patriotic duty to tell them not to, Dom. 592 00:37:06,750 --> 00:37:09,070 They'll do what they want to do, Dan. 593 00:37:09,110 --> 00:37:10,830 Because they are intelligent people. 594 00:37:10,870 --> 00:37:13,470 Unlike you and Matthew, they know how to run a campaign. 595 00:37:13,510 --> 00:37:17,030 You'll lose your campaign machine, and you'll lose your designation. 596 00:37:19,710 --> 00:37:22,750 Well, what do you suggest we do about that? 597 00:37:26,830 --> 00:37:29,510 You don't know what you're doing, do you, any of you? 598 00:37:31,710 --> 00:37:33,390 This is embarrassing. 599 00:37:33,430 --> 00:37:36,630 You've committed the classic cardinal sin of any failed coup, 600 00:37:36,670 --> 00:37:38,950 you didn't secure the support of your military first, 601 00:37:38,990 --> 00:37:42,190 - and you didn't seize the state broadcaster. - What are you doing? 602 00:37:42,230 --> 00:37:44,710 In about 30 seconds, you're going to start receiving 603 00:37:44,750 --> 00:37:47,470 notifications on the WhatsApp group, staff resigning. 604 00:37:47,510 --> 00:37:50,390 - Ah, no, no, wait, wait a minute, Dom. - Hell's fucking bells! 605 00:37:50,430 --> 00:37:53,390 - This is a private meeting, you can't just... - Just did. 606 00:37:56,230 --> 00:37:59,390 - Look, can we all just stay calm, and not... - I'm calm. 607 00:37:59,430 --> 00:38:01,270 It's not just your attitude, 608 00:38:01,310 --> 00:38:04,150 it's the strategy you're putting together. 609 00:38:04,190 --> 00:38:06,790 Where's immigration, where's the bloated bureaucracy, 610 00:38:06,830 --> 00:38:08,750 the supranational institutions of... 611 00:38:08,790 --> 00:38:11,150 Too nebulous, too complicated, too remote. 612 00:38:11,190 --> 00:38:14,430 This campaign is going to be about cost and control. That's it. 613 00:38:14,470 --> 00:38:16,070 We know whereof we speak, Dom. 614 00:38:16,110 --> 00:38:18,870 No, you don't. No, you don't. You're wrong, wrong, wrong, 615 00:38:18,910 --> 00:38:22,630 wrong, wrong! How much it costs! And regaining control! 616 00:38:22,670 --> 00:38:25,550 Cost and control! Cost and control, get it? 617 00:38:25,590 --> 00:38:27,870 You see - this is what we have to deal with. 618 00:38:27,910 --> 00:38:30,270 And, while I'm at it, when we gain the designation, 619 00:38:30,310 --> 00:38:32,830 and the £7 million spending limit, 620 00:38:32,870 --> 00:38:36,950 I would like to spend 3.9 million of that online. 621 00:38:36,990 --> 00:38:39,790 You're...you're treating this like it's a game, Dom, 622 00:38:39,830 --> 00:38:43,310 - your private plaything. - We have this contract for you to sign, 623 00:38:43,350 --> 00:38:45,510 - just look it over and... - No. 624 00:38:45,550 --> 00:38:49,590 But there's... We have lawyers, waiting next door. 625 00:38:49,630 --> 00:38:52,630 Not lawyers?! Oh, fuck! 626 00:38:52,670 --> 00:38:55,430 If you don't like they way I'm running the campaign, you can leave. 627 00:38:55,470 --> 00:39:00,550 - Us? No, this is about YOU leaving. - Well, I'm not, so you can go. 628 00:39:00,590 --> 00:39:03,230 I think, perhaps, a compromise. 629 00:39:03,270 --> 00:39:08,510 Dom, you don't like dealing with MPs, they clearly don't like you. 630 00:39:08,550 --> 00:39:12,310 I'm happy to do that from now on. And if we can just be a little 631 00:39:12,350 --> 00:39:18,310 more discreet, with our tweetings and our utterances, I think... 632 00:39:18,350 --> 00:39:21,310 - ..I think that could help. - That would...that would be a help, yes. 633 00:39:21,350 --> 00:39:24,270 And if you would be willing to share the strategy side with us, Dom... 634 00:39:24,310 --> 00:39:27,350 No, I have complete independence or nothing. 635 00:39:27,390 --> 00:39:29,750 Well, then, you can't be on the board, 636 00:39:29,790 --> 00:39:32,030 because the board will need to hold you to account. 637 00:39:32,070 --> 00:39:34,950 Fine, then I think we need a new Chair... 638 00:39:36,830 --> 00:39:40,830 ..if things are changing on the board. A fresh start. 639 00:40:06,190 --> 00:40:09,070 - So, is he gone? - He didn't go. - Stop it. - I did. 640 00:40:09,110 --> 00:40:11,830 Fuck off! What? How?! 641 00:40:13,910 --> 00:40:15,190 I'm not sure. 642 00:40:22,310 --> 00:40:25,190 Continue. Continue! 643 00:40:36,870 --> 00:40:37,870 Hiya. 644 00:40:41,750 --> 00:40:43,470 Why don't people like me? 645 00:40:48,030 --> 00:40:49,510 I like you. 646 00:40:53,150 --> 00:40:54,710 Come here. 647 00:40:58,550 --> 00:41:01,110 Well, at least they will remember you. 648 00:41:01,150 --> 00:41:02,430 That's something. 649 00:41:06,510 --> 00:41:07,710 He's kicking. 650 00:41:09,310 --> 00:41:10,550 Like his dad. 651 00:41:13,030 --> 00:41:14,590 That was corny. 652 00:41:22,470 --> 00:41:24,950 A very good evening to you, and welcome to BBC News. 653 00:41:24,990 --> 00:41:28,590 Vote Leave and Britain Stronger in Europe have been designated 654 00:41:28,630 --> 00:41:31,870 the official Leave and Remain campaigns in the EU Referendum. 655 00:41:31,910 --> 00:41:34,190 ..three, two, one! 656 00:41:40,710 --> 00:41:42,030 And we're off! 657 00:41:42,070 --> 00:41:44,350 The ten-week count down to the Referendum 658 00:41:44,390 --> 00:41:47,910 has begun in earnest with the designation of the two campaigns. 659 00:41:47,950 --> 00:41:51,870 Stronger In, backed by the Prime Minister, Jeremy Corbyn, 660 00:41:51,910 --> 00:41:54,270 and almost all mainstream parties. 661 00:41:54,310 --> 00:41:58,030 On the Leave side, Vote Leave, which contains six cabinet 662 00:41:58,070 --> 00:42:02,510 ministers, and 140 Conservative parliamentarians. 663 00:42:06,870 --> 00:42:09,030 Vote Leave everyone, Vote Leave! 664 00:42:22,110 --> 00:42:25,150 What were your thoughts when these decisions where announced? 665 00:42:25,190 --> 00:42:27,070 Well, Huw, there have been real divisions... 666 00:42:27,110 --> 00:42:29,110 Fuck them! 667 00:42:29,150 --> 00:42:31,550 ..those who are campaigning for the UK to leave Europe. 668 00:42:31,590 --> 00:42:34,190 Now we're free from any constraints, we can do what we like. 669 00:42:34,230 --> 00:42:36,110 It's more fun being outsiders. 670 00:42:39,710 --> 00:42:40,870 Turn it off. 671 00:42:49,070 --> 00:42:51,670 We also know that the other side are going to run a campaign 672 00:42:51,710 --> 00:42:54,510 the way campaigns have been run for pretty much the last 70 years. 673 00:42:54,550 --> 00:42:56,990 They're going to fight from the centre, make it about jobs 674 00:42:57,030 --> 00:42:59,310 and the economy. 675 00:42:59,350 --> 00:43:02,630 We focus on the economy and jobs. The message - leaving risks both. 676 00:43:02,670 --> 00:43:05,510 Clinton, '92, best campaign ever. "It's the economy, stupid." 677 00:43:05,550 --> 00:43:07,750 You define your opponent as the riskier option. 678 00:43:07,790 --> 00:43:10,910 And, though the change candidate might initially poll well, come 679 00:43:10,950 --> 00:43:13,870 election day, the nerves kick in, voters revert back to the centre. 680 00:43:13,910 --> 00:43:16,750 Law of political science, if the status quo are ahead before 681 00:43:16,790 --> 00:43:19,630 the campaign begins, which we are, they always win on the day. So... 682 00:43:19,670 --> 00:43:22,030 - So, what's our answer? - Tzu's The Art of War. 683 00:43:22,070 --> 00:43:25,790 If we fight them on home terrain, they will win. 684 00:43:25,830 --> 00:43:28,990 So, what we need to do is lead them to the ninth battlefield, 685 00:43:29,030 --> 00:43:31,550 the deadly ground, where no-one expects to find themselves. 686 00:43:31,590 --> 00:43:34,710 - Outcome? They perish. - Which means? - You reverse the proposition. 687 00:43:34,750 --> 00:43:36,430 We make them the risky option. 688 00:43:36,470 --> 00:43:40,190 To stay is to risk losing more of the things we cherish. 689 00:43:40,230 --> 00:43:43,110 We're asking voters not to reject the status quo, but to return to it. 690 00:43:43,150 --> 00:43:44,590 To independence. 691 00:43:44,630 --> 00:43:47,030 How much does it cost us, each week, to be members of the EU? 692 00:43:47,070 --> 00:43:48,270 In the regions of about... 693 00:43:48,310 --> 00:43:50,830 - What's our researcher's name? - Richard. - Ricardo! 694 00:43:50,870 --> 00:43:53,150 Will you get me all the figures of how much it costs to be 695 00:43:53,190 --> 00:43:56,070 members of the EU for a week! Largest one wins. 696 00:43:56,110 --> 00:43:57,910 Make sure it's verifiable! 697 00:44:02,550 --> 00:44:04,310 Focus groups. 698 00:44:04,350 --> 00:44:07,390 Finding out who we are, and what are we like, 699 00:44:07,430 --> 00:44:09,750 so we can segment and target. 700 00:44:11,870 --> 00:44:15,230 First, the easiest, we have the Ardent Internationalists. 701 00:44:15,270 --> 00:44:18,430 11% of the voting population. Support gay marriage, 702 00:44:18,470 --> 00:44:22,310 degree educated. Going to vote to stay, no matter what. 703 00:44:22,350 --> 00:44:25,430 Then the other end, the EU Hostiles. 704 00:44:27,070 --> 00:44:31,910 Similarly 11%. Generally retired, mortgage-free. 705 00:44:31,950 --> 00:44:34,030 And 98% white. Won't change either. 706 00:44:34,070 --> 00:44:36,310 And then we have our Comfortable Europhiles, 707 00:44:36,350 --> 00:44:38,950 own their own home, get their news from the BBC. 708 00:44:38,990 --> 00:44:40,950 Most probably remain. 709 00:44:40,990 --> 00:44:43,070 And our Strong Sceptic. 710 00:44:45,710 --> 00:44:49,830 C2DEs, generally 55 plus, O-levels and no higher, 711 00:44:49,870 --> 00:44:52,910 - most probably Leave. - It's not rocket science, it's simple. 712 00:44:52,950 --> 00:44:54,510 There are three types of voter. 713 00:44:54,550 --> 00:44:57,350 Those certain to vote to exit that's one third, 714 00:44:57,390 --> 00:45:00,150 they're in the bag, so, ignore them. Those certain to stay, 715 00:45:00,190 --> 00:45:02,510 that's another third, we can't touch them, so fuck 'em. 716 00:45:02,550 --> 00:45:06,430 The last third "I would like to leave, but I'm worried about 717 00:45:06,470 --> 00:45:08,830 "what the effect will be to jobs and living standards." 718 00:45:08,870 --> 00:45:11,350 These are the only people that we need to care about. 719 00:45:11,390 --> 00:45:13,790 And, trust me, the others will be after the same bunch. 720 00:45:13,830 --> 00:45:15,990 Now these are who will decide the result. 721 00:45:16,030 --> 00:45:18,790 The Hearts versus Heads, and the Disengaged Middle. 722 00:45:18,830 --> 00:45:22,830 - 34% of the electorate. - Hearts Verses heads are mainly female. 723 00:45:22,870 --> 00:45:25,950 - Sandra Butcher. - Oh, hi, Sandra. - Get their news from Mail Online. 724 00:45:25,990 --> 00:45:28,470 Their heart says Leave, but their head is worried. 725 00:45:28,510 --> 00:45:30,990 "Disengaged Middles" are generally renters, 726 00:45:31,030 --> 00:45:32,510 get their news from Facebook. 727 00:45:34,710 --> 00:45:37,270 Most have never given any thought to the EU whatsoever. 728 00:45:37,310 --> 00:45:42,390 Erm, who is "very likely" to vote in the upcoming referendum, 729 00:45:42,430 --> 00:45:43,670 show of hands? 730 00:45:45,150 --> 00:45:51,710 OK, good. Erm, Shamara, are you likely, unlikely, 731 00:45:51,750 --> 00:45:53,630 very unlikely, or don't know? 732 00:45:53,670 --> 00:45:55,990 I'd say likely but I just need to get my head round. 733 00:45:56,030 --> 00:45:57,190 Don't know, for me. 734 00:45:58,470 --> 00:46:01,830 If someone can convince me either way, then probably, but... 735 00:46:01,870 --> 00:46:05,870 So, what do you think of when you think of the EU? 736 00:46:05,910 --> 00:46:07,230 What does it do? 737 00:46:07,270 --> 00:46:09,990 They make laws. For each country. 738 00:46:10,030 --> 00:46:13,830 Laws over there that overturn laws over here. 739 00:46:13,870 --> 00:46:17,390 - Only they're not accountable. - Well, you do, you do vote for them. 740 00:46:17,430 --> 00:46:20,070 - MEPs. - I don't. 741 00:46:20,110 --> 00:46:23,550 - Well... - It's, it's the courts, it...it...isn't it? 742 00:46:23,590 --> 00:46:26,750 Erm, they have the Human Rights. 743 00:46:26,790 --> 00:46:30,150 Which, I'm sorry, but things like the terrorists you can't deport. 744 00:46:30,190 --> 00:46:32,910 - Which, well... - That's freedom of movement, isn't it? 745 00:46:32,950 --> 00:46:35,910 Goods and people? That's what the old community was for, right? 746 00:46:35,950 --> 00:46:38,630 - Erm, no tariffs, free trade... - Old community was coal and steel. 747 00:46:38,670 --> 00:46:41,430 That's all it was meant to be. But now it's got too big. 748 00:46:41,470 --> 00:46:44,310 Yeah, not people, I mean not unlimited people, 749 00:46:44,350 --> 00:46:46,870 - that's not what the meant, when they... - It's for peace though, 750 00:46:46,910 --> 00:46:48,070 isn't it? After the war. 751 00:46:48,110 --> 00:46:50,630 To make sure nothing like that, happens again. 752 00:46:50,670 --> 00:46:53,310 Which is, I think, probably good? 753 00:46:53,350 --> 00:46:55,110 You know just to be, you know, 754 00:46:55,150 --> 00:46:58,150 I mean I'm not saying it's wrong, people coming, 755 00:46:58,190 --> 00:47:01,670 different people, it's...it's just if we had, er, like a point system. 756 00:47:01,710 --> 00:47:04,390 - No, no, no. - Like Australia. - That undermines the whole thing. 757 00:47:04,430 --> 00:47:07,190 - I'd be fine with that. - And we go there as well. 758 00:47:07,230 --> 00:47:09,670 So, what's the issue that matters most, then, 759 00:47:09,710 --> 00:47:11,230 when you're making your decision? 760 00:47:11,270 --> 00:47:15,510 Is it what's best for the economy? Or is it control over immigration? 761 00:47:15,550 --> 00:47:18,430 - Economy. Every time. - Immigration is not an issue. 762 00:47:18,470 --> 00:47:20,750 I'd like to be able to study abroad. 763 00:47:20,790 --> 00:47:23,710 We need to appeal to their heads, numbers, projections. 764 00:47:23,750 --> 00:47:25,550 We focus on the facts. 765 00:47:25,590 --> 00:47:29,910 We need to appeal to their hearts. Emotional resonance. Their hopes. 766 00:47:29,950 --> 00:47:34,030 Their dreams. Their aspirations. Their fears. Their suspicions. 767 00:47:34,070 --> 00:47:36,190 Now these Persuadables, 768 00:47:36,230 --> 00:47:39,150 we need to learn about them, love them, and lure them onto our side. 769 00:47:39,190 --> 00:47:41,350 There are more of them out there than we thought. 770 00:47:44,670 --> 00:47:47,590 Three million more of them out there than we thought. 771 00:47:47,630 --> 00:47:50,910 That's three million potential voters not on any voter database 772 00:47:50,950 --> 00:47:53,350 so Remain have no idea they exist. 773 00:47:53,390 --> 00:47:57,270 If we can reach them, they're ours for the taking. 774 00:47:57,310 --> 00:47:59,670 Dom, what on Earth are you talking about? 775 00:48:04,390 --> 00:48:09,550 I want less than ten people on Earth to know what I'm about to tell you. 776 00:48:11,670 --> 00:48:13,750 We're going to build something. 777 00:48:13,790 --> 00:48:17,150 By the way, if anyone asks, just tell them you're a junior intern. 778 00:48:17,190 --> 00:48:19,750 Look, I'm serious, nothing more than that. 779 00:48:19,790 --> 00:48:22,870 - I'm in my 30s. - But you've got your youthful, Californian complexion. 780 00:48:22,910 --> 00:48:25,070 - Canadian. - Let me know if you need anything. 781 00:48:28,550 --> 00:48:29,830 What do you think of it? 782 00:48:31,550 --> 00:48:33,030 No, not right, send it back. 783 00:48:33,070 --> 00:48:35,390 - What? - Dom, we've printed thousands off. 784 00:48:35,430 --> 00:48:37,070 It's not ready, burn 'em! 785 00:48:37,110 --> 00:48:40,190 Hello, sorry, Mr Gove, sir, it's Dom here. 786 00:48:40,230 --> 00:48:42,990 I know you're tearing yourself up inside, 787 00:48:43,030 --> 00:48:45,670 but I really need your answer. Can you call me back? 788 00:49:30,990 --> 00:49:34,950 Leave.EU is the real grass roots party, OK? 789 00:49:34,990 --> 00:49:37,790 - Everyone should join us if we're going to win. - Exactly. 790 00:49:37,830 --> 00:49:40,030 We're the original and still the best. 791 00:49:40,070 --> 00:49:42,350 Ultimately, look, I have a simple view on this, 792 00:49:42,390 --> 00:49:44,910 just like I have a simple view on everything in life. 793 00:49:44,950 --> 00:49:47,190 If you want to leave the EU, you're on our side. 794 00:49:47,230 --> 00:49:49,470 Even if you think you are on theirs. 795 00:49:49,510 --> 00:49:52,310 - On the Remain side you mean. - No, I mean Leave. 796 00:49:52,350 --> 00:49:54,150 The other Leave. 797 00:51:12,470 --> 00:51:17,390 To take something back means it was, is, rightfully yours, 798 00:51:17,430 --> 00:51:19,230 taken from you. 799 00:51:19,270 --> 00:51:21,550 So much of our understanding of who we are, 800 00:51:21,590 --> 00:51:23,710 comes from this nostalgic view we have of our past. 801 00:51:23,750 --> 00:51:26,390 These stories, these myths we tell each other. 802 00:51:26,430 --> 00:51:29,150 Normally, I hate them, they stop me from progressing, 803 00:51:29,190 --> 00:51:30,550 but, in this case, let's use it. 804 00:51:30,590 --> 00:51:34,790 The idea that we want to return to a time when we knew our place. 805 00:51:34,830 --> 00:51:38,710 When things made sense, fictional or not. 806 00:51:38,750 --> 00:51:40,190 It's perfect. 807 00:51:42,270 --> 00:51:44,550 Better start taking it back. 808 00:52:02,780 --> 00:52:04,260 Michael? 809 00:52:04,300 --> 00:52:06,860 David and Samantha Cameron are your close friends, 810 00:52:06,900 --> 00:52:11,820 does this not feel a bit like stabbing your leader "in the front"? 811 00:52:11,860 --> 00:52:13,820 Um... 812 00:52:13,860 --> 00:52:16,860 ..it, well, you know, um... 813 00:52:21,380 --> 00:52:23,380 The fact is, if you must know, 814 00:52:23,420 --> 00:52:26,100 I've been wrestling with this for weeks. 815 00:52:26,140 --> 00:52:30,060 This was the most difficult decision of my political life. 816 00:52:30,100 --> 00:52:34,420 But taking difficult decisions is what politicians are here to do. 817 00:52:34,460 --> 00:52:36,180 Yes, yes, yes, exactly, it's... 818 00:52:36,220 --> 00:52:38,380 ..it's, it's easy to shirk them - 819 00:52:38,420 --> 00:52:40,860 to not upset the applecart. 820 00:52:40,900 --> 00:52:44,260 It's a perfectly legitimate way of playing devil's advocate with... 821 00:52:44,300 --> 00:52:46,020 Who are all this lot? 822 00:52:46,060 --> 00:52:47,620 Matthew's idea. 823 00:52:47,660 --> 00:52:49,940 Different outreach groups, operating independently. 824 00:52:49,980 --> 00:52:53,380 Who's funding them then? Who's coordinating them? 825 00:52:53,420 --> 00:52:55,500 I think they're meant to co-ordinate themselves. 826 00:52:55,540 --> 00:52:56,860 I don't know, rules sketchy. 827 00:52:56,900 --> 00:52:59,260 But the versions of your column, Boris, 828 00:52:59,300 --> 00:53:01,460 including the one you wrote in support of Remain? 829 00:53:01,500 --> 00:53:05,500 Oh, look now, it's as if none of you have ever 830 00:53:05,540 --> 00:53:07,340 {\an8}written a pros and a cons list before... 831 00:53:07,380 --> 00:53:10,380 You know, people do that when they're about to do something 832 00:53:10,420 --> 00:53:14,420 important, like maybe, adopt a puppy or something. 833 00:53:14,460 --> 00:53:17,580 Thank you, thank you, I think that's probably all we've got time for. 834 00:53:19,540 --> 00:53:20,660 Well done, well done. 835 00:53:20,700 --> 00:53:21,860 Good line about the puppies. 836 00:53:21,900 --> 00:53:24,380 - Yes, well, it's done now so c'est la vie. - Well done. 837 00:53:24,420 --> 00:53:27,500 David said...he said that if I get what I want, and we win this, 838 00:53:27,540 --> 00:53:28,620 it will destroy him. 839 00:53:28,660 --> 00:53:29,980 He's probably right. 840 00:53:30,020 --> 00:53:32,180 This is a game changer, so thank you. 841 00:53:32,220 --> 00:53:34,660 All right, team. Listen up! 842 00:53:34,700 --> 00:53:37,420 Now the fight for Britain really does begin. 843 00:53:37,460 --> 00:53:39,420 We have our star endorsements. 844 00:53:41,380 --> 00:53:44,180 And...and we have our message. 845 00:53:44,220 --> 00:53:46,820 If you look on the server, you'll find copies of the War Book! 846 00:53:46,860 --> 00:53:48,180 Here's our message in a sheet. 847 00:53:48,220 --> 00:53:49,780 Here's our message in a paragraph. 848 00:53:49,820 --> 00:53:51,340 Here's our message in a sentence. 849 00:53:51,380 --> 00:53:54,180 If you find a potential voter, you hit them hard. 850 00:53:54,220 --> 00:53:56,740 If it looks like they're going to bend, then you don't just 851 00:53:56,780 --> 00:53:59,740 walk away, pat yourself on the back, you double down. 852 00:53:59,780 --> 00:54:01,020 Hit them again. 853 00:54:01,060 --> 00:54:05,740 And again, right, with £350 million and Turkey! 854 00:54:05,780 --> 00:54:08,580 350 million quid and Turkey. 855 00:54:08,620 --> 00:54:12,260 - Again! - 350 million quid and Turkey! 856 00:54:12,300 --> 00:54:16,380 - Again! - £350 million and Turkey! 857 00:54:16,420 --> 00:54:19,060 Again and again. Show no mercy! All right? 858 00:54:19,100 --> 00:54:20,100 Good. 859 00:54:21,780 --> 00:54:23,660 Get out there and do that! 860 00:54:23,700 --> 00:54:25,060 Take back control. 861 00:54:52,980 --> 00:54:54,020 Ta-da! 862 00:54:54,060 --> 00:54:55,620 Wait, wait, wait, wait, that's the... 863 00:54:55,660 --> 00:54:59,340 We're using the NHS, with the economy, with control. 864 00:54:59,380 --> 00:55:00,580 But...but the logo. 865 00:55:00,620 --> 00:55:03,860 - That's the actual NHS logo? I know. - Are we...are we allowed to just...? 866 00:55:03,900 --> 00:55:05,420 Imagine their faces! 867 00:55:06,700 --> 00:55:09,060 I mean, if Jeremy Hunt wants to come down and try and peel the 868 00:55:09,100 --> 00:55:11,100 label off himself, he's more than welcome, 869 00:55:11,140 --> 00:55:14,260 we'll have the cameras ready. 870 00:55:14,300 --> 00:55:16,420 Let's take back control! 871 00:55:16,460 --> 00:55:18,020 Let's take back control! 872 00:55:21,380 --> 00:55:23,260 Terrific! 873 00:55:23,300 --> 00:55:24,860 It's marvellous. 874 00:55:24,900 --> 00:55:27,300 It's got air conditioning and everything. 875 00:55:27,340 --> 00:55:28,340 Three? 876 00:55:28,380 --> 00:55:29,940 Million, yes. Completely off the map. 877 00:55:29,980 --> 00:55:32,180 Rendering their current poll projections pointless. 878 00:55:32,220 --> 00:55:34,820 Holy Moley! So you're saying there's a cat in Lucifer's chance 879 00:55:34,860 --> 00:55:36,620 we might actually win this thing, are you? 880 00:55:36,660 --> 00:55:38,420 Oh, yeah. Yeah. 881 00:55:38,460 --> 00:55:40,540 Well, we need to brief this, get it out there. 882 00:55:40,580 --> 00:55:42,900 A great big psychological boost to all those guys. 883 00:55:42,940 --> 00:55:45,060 No, no, no briefing. All right? 884 00:55:45,100 --> 00:55:47,100 A polling lead for Remain make them complacent, 885 00:55:47,140 --> 00:55:49,220 means less voters turn out, we keep it hush hush. 886 00:55:49,260 --> 00:55:51,260 You really don't have to raise your hand. 887 00:55:51,300 --> 00:55:54,300 {\an8}Oh, sorry, I just wanted to ask 888 00:55:54,340 --> 00:55:55,860 who they were. 889 00:55:55,900 --> 00:55:57,180 Data scientists. 890 00:55:57,220 --> 00:55:58,340 I'm a data scientist. 891 00:55:58,380 --> 00:55:59,780 They're technically physicists. 892 00:55:59,820 --> 00:56:01,500 Blimey. Where are they from? 893 00:56:01,540 --> 00:56:04,140 Prior to this they were working analysts on the Hadron Collider. 894 00:56:04,180 --> 00:56:07,780 And now you're here to tell us what housewives in Newport think, bravo. 895 00:56:07,820 --> 00:56:09,740 All right. Fanfare, please! 896 00:56:09,780 --> 00:56:12,460 For the first time in a British election, 897 00:56:12,500 --> 00:56:15,540 we've built some software that will combine your Facebook and 898 00:56:15,580 --> 00:56:19,340 your Twitter with the electoral roll and polling, and canvassing, 899 00:56:19,380 --> 00:56:22,660 all in one database that can be updated and respond in real time. 900 00:56:22,700 --> 00:56:24,020 - Fabulous! - Really? 901 00:56:24,060 --> 00:56:25,100 I have no idea. 902 00:56:25,140 --> 00:56:27,900 Here are some if the ads we've been developing that are ready to test. 903 00:56:27,940 --> 00:56:29,740 Look at this one. For the Euro Championship. 904 00:56:29,780 --> 00:56:32,540 Football. Not politics! Football! It's brilliant. 905 00:56:32,580 --> 00:56:35,260 A chance to win 50 million quid if you guess the result to 906 00:56:35,300 --> 00:56:36,380 every single game. 907 00:56:36,420 --> 00:56:38,780 The odds to winning are six trillion, 908 00:56:38,820 --> 00:56:40,420 the point is that we can collect 909 00:56:40,460 --> 00:56:43,180 hundreds of thousands of contact details to get people out to vote. 910 00:56:43,220 --> 00:56:44,540 It's like 20 questions. 911 00:56:44,580 --> 00:56:47,260 With every click we know you better so our ads can target you better. 912 00:56:47,300 --> 00:56:49,020 And this one? 913 00:56:49,060 --> 00:56:52,140 I thought we weren't pushing immigration. 914 00:56:52,180 --> 00:56:55,860 The software will tell us what to push or what not to push, Michael. 915 00:56:55,900 --> 00:56:57,580 To win, OK? 916 00:56:57,620 --> 00:56:58,860 Right. 917 00:56:58,900 --> 00:57:01,220 Ready to launch? 918 00:57:01,260 --> 00:57:02,620 Yeah. 919 00:57:07,860 --> 00:57:10,900 {\an4}What I will say is, er, it's obviously very important we don't get mired, 920 00:57:10,940 --> 00:57:13,980 - er, in personal politics. - Let us confirm that tomorrow 921 00:57:14,020 --> 00:57:15,380 we we're going strong on 922 00:57:15,420 --> 00:57:19,260 manufacturing, PM is in Derbyshire, meeting in the Toyota factory. 923 00:57:19,300 --> 00:57:22,020 Hi, you have David Cameron on the line. 924 00:57:22,060 --> 00:57:24,300 - Hi, it's Iain Duncan-Smith. - I'm calling on behalf 925 00:57:24,340 --> 00:57:25,580 of the Vote Leave campaign. 926 00:57:25,620 --> 00:57:29,380 All aboard for Britain remaining in the European Union. 927 00:57:29,420 --> 00:57:34,020 This should be an amicable contest that's characterised by 928 00:57:34,060 --> 00:57:35,860 mutual respect. 929 00:57:35,900 --> 00:57:38,940 One that rises above personal attacks, 930 00:57:38,980 --> 00:57:44,340 and stays true to that Great British tradition of fair play. 931 00:57:44,380 --> 00:57:46,900 Nothing can dilute our enthusiasm. 932 00:57:48,020 --> 00:57:51,140 - Hello, madam, vote Leave. - Hi there. EU referendum. 933 00:57:51,180 --> 00:57:54,180 So let's raise the level of debate and have a fair fight. 934 00:57:54,220 --> 00:57:56,020 Um, yep! 935 00:58:00,140 --> 00:58:02,860 So don't get mad, but just as an experiment, 936 00:58:02,900 --> 00:58:05,780 I set up a fake Youth Labour group to campaign for Remain. 937 00:58:05,820 --> 00:58:08,220 They're including us on their e-mail list. 938 00:58:08,260 --> 00:58:09,380 You are kidding me. 939 00:58:09,420 --> 00:58:12,060 Not only that - Craig Oliver does a conference call to volunteer 940 00:58:12,100 --> 00:58:14,020 groups a couple of times a week. 941 00:58:14,060 --> 00:58:16,980 And we have the dial-in code. So, what do you reckon? 942 00:58:18,380 --> 00:58:19,980 Dom did say "double down". 943 00:58:25,660 --> 00:58:27,740 Please enter the conference pin. 944 00:58:28,980 --> 00:58:31,420 The next thing is a heads-up on the press release. 945 00:58:31,460 --> 00:58:33,020 This is under embargo until tomorrow. 946 00:58:33,060 --> 00:58:35,340 It's announcing an emergency budget should we leave. 947 00:58:41,340 --> 00:58:45,060 So this is where you... where you hide, is it? 948 00:58:48,140 --> 00:58:50,860 Do you mind if I pop in for a moment? 949 00:58:54,380 --> 00:58:57,420 - Gosh. - The software's coming back with new voters. 950 00:58:57,460 --> 00:58:58,780 Thousands of them. 951 00:58:59,860 --> 00:59:01,340 We should get out there and test it. 952 00:59:02,460 --> 00:59:04,100 Dom, I... 953 00:59:04,140 --> 00:59:07,860 ..think we should clear the air about what happened with the board. 954 00:59:07,900 --> 00:59:09,180 Let's go. 955 00:59:11,540 --> 00:59:12,860 But... 956 00:59:27,180 --> 00:59:29,460 Ah, well, I don't know this place. 957 00:59:29,500 --> 00:59:32,100 Well, it's in your constituency, Douglas, 958 00:59:32,140 --> 00:59:33,940 you just ignored it for years. 959 00:59:41,380 --> 00:59:43,140 Thank you. 960 00:59:43,180 --> 00:59:46,700 But what if...what if they... My face is quite recognisable - 961 00:59:46,740 --> 00:59:48,780 - maybe I should... - Look, either you believe in this 962 00:59:48,820 --> 00:59:51,660 or you don't. If you don't, get back in the fucking cab. 963 01:00:05,580 --> 01:00:07,660 Hello. 964 01:00:07,700 --> 01:00:10,620 - All right? - What's he done now?! 965 01:00:13,660 --> 01:00:17,060 I don't understand, how did you find us? No-one knocks on that door. 966 01:00:17,100 --> 01:00:19,860 You're telling me that no other political parties have 967 01:00:19,900 --> 01:00:22,420 knocked on your door during this...referendum? 968 01:00:22,460 --> 01:00:25,300 I'm saying no-one from a political party has knocked on that 969 01:00:25,340 --> 01:00:26,900 door since about the eighties. 970 01:00:29,340 --> 01:00:32,140 Could we persuade you to register today, do you think? 971 01:00:32,180 --> 01:00:33,500 You can try. 972 01:00:33,540 --> 01:00:36,460 Honestly, though, I don't trust any of you. 973 01:00:36,500 --> 01:00:38,820 You look familiar, though. 974 01:00:38,860 --> 01:00:42,820 Well, the first thing we think leaving the EU will help is jobs. 975 01:00:42,860 --> 01:00:45,540 Haven't got a job. Never will again round here. 976 01:00:45,580 --> 01:00:47,940 24 years as a steel worker, all gone to shit. 977 01:00:47,980 --> 01:00:51,060 - How you gonna fix that? - Well, that...that is one of the industries 978 01:00:51,100 --> 01:00:54,180 that's been most affected by EU overregulation. 979 01:00:54,220 --> 01:00:55,780 All of that red tape 980 01:00:55,820 --> 01:00:58,500 and cheap foreign labour that's undercutting your wages. 981 01:00:58,540 --> 01:01:00,020 Oh, yeah, I know. 982 01:01:00,060 --> 01:01:04,700 Huh! They work for nothing. People like me, we get, like... 983 01:01:04,740 --> 01:01:07,580 - We get squeezed out. - Yeah. We get squeezed out. 984 01:01:07,620 --> 01:01:09,460 - It's not that I'm against them. - No! 985 01:01:09,500 --> 01:01:12,540 But it has changed a lot round here, hasn't it? 986 01:01:12,580 --> 01:01:16,300 All our neighbours have moved away and new people come in. 987 01:01:16,340 --> 01:01:20,180 My kids have moved away too now, cos there's nothing here, 988 01:01:20,220 --> 01:01:21,220 and I miss it. 989 01:01:23,060 --> 01:01:25,540 I miss having...having... 990 01:01:25,580 --> 01:01:27,860 Oh, you're getting me all upset now. 991 01:01:27,900 --> 01:01:29,820 Sorry, we don't mean to pry. 992 01:01:29,860 --> 01:01:32,660 You want to feel back in control of your life. 993 01:01:32,700 --> 01:01:34,540 Or the lives of the people you love. 994 01:01:42,220 --> 01:01:45,060 Perhaps we could leave you with this. 995 01:01:46,900 --> 01:01:48,940 Erm, now, remember it's not... 996 01:01:48,980 --> 01:01:51,820 ..it's not a parliamentary election it's a referendum... 997 01:01:51,860 --> 01:01:54,420 ..where every vote counts. 998 01:01:54,460 --> 01:01:57,420 And with your polling station being just around the corner... 999 01:01:57,460 --> 01:01:58,820 RUMBLING The noise. 1000 01:01:58,860 --> 01:02:00,700 It's getting louder. 1001 01:02:03,620 --> 01:02:05,140 Much louder. 1002 01:02:06,460 --> 01:02:08,100 What does it mean? 1003 01:02:08,140 --> 01:02:10,300 What's it trying to tell us? 1004 01:02:44,075 --> 01:02:47,115 You are on the front page of The Observer this morning. 1005 01:02:47,155 --> 01:02:49,955 A warning that a million people may come here from Turkey 1006 01:02:49,995 --> 01:02:51,235 in the next eight years, 1007 01:02:51,275 --> 01:02:53,995 which is strange because very few people expect Turkey to join 1008 01:02:54,035 --> 01:02:55,395 the EU in the next eight years. 1009 01:02:55,435 --> 01:03:02,155 We... I do not think that the EU is going to, er, keep Turkey out. 1010 01:03:02,195 --> 01:03:04,475 I think it is going to join. I think the migrant crisis... 1011 01:03:04,515 --> 01:03:07,555 What I'm asking of the world's oldest public broadcaster 1012 01:03:07,595 --> 01:03:09,995 is an understanding of the difference between 1013 01:03:10,035 --> 01:03:11,635 impartiality and balance. 1014 01:03:12,995 --> 01:03:16,755 What I mean is that your nonsense bloody quota of giving 1015 01:03:16,795 --> 01:03:19,875 equal coverage, no matter what, means that we put up a 1016 01:03:19,915 --> 01:03:23,235 Nobel Prize-winning economist to highlight the negative impact on 1017 01:03:23,275 --> 01:03:27,355 sterling if we leave, and then you feel you have to give equal weight 1018 01:03:27,395 --> 01:03:29,995 to some batty backbencher who's just there to parrot, 1019 01:03:30,035 --> 01:03:33,075 "Not true! "Project Fear! Take back control!" 1020 01:03:35,195 --> 01:03:37,515 Yes, well, it fucking better do! 1021 01:03:37,555 --> 01:03:38,875 I look forward to it! 1022 01:03:40,555 --> 01:03:43,515 It's going to be OK, they've found a momentum, but we'll counter. 1023 01:03:43,555 --> 01:03:45,435 We just have to stop falling into their trap. 1024 01:03:45,475 --> 01:03:49,155 They say something utterly ludicrous, like, "Turkey will join, 1025 01:03:49,195 --> 01:03:50,635 "we can't stop them." 1026 01:03:50,675 --> 01:03:53,235 Then we drop what we're doing to counter with the truth, when 1027 01:03:53,275 --> 01:03:56,235 what we're actually doing is just helping them by spending the rest 1028 01:03:56,275 --> 01:03:58,795 of the day saying, "Turkey, Turkey, Turkey" on the radio! 1029 01:03:58,835 --> 01:04:00,355 It's grenade after grenade! 1030 01:04:00,395 --> 01:04:03,675 They lob one over here. Bang! We go over to put out the fire, 1031 01:04:03,715 --> 01:04:06,595 they lob one over there - bang, over we go! 1032 01:04:06,635 --> 01:04:08,515 It's guerrilla warfare! 1033 01:04:08,555 --> 01:04:11,235 They can say literally anything they want with zero consequences 1034 01:04:11,275 --> 01:04:12,795 because they're not the Government, 1035 01:04:12,835 --> 01:04:16,755 whereas we take a bloody millennia to sign off a sodding Twitter meme! 1036 01:04:16,795 --> 01:04:18,595 It's kind of genius, in a way. 1037 01:04:18,635 --> 01:04:20,195 You know what? 1038 01:04:20,235 --> 01:04:22,995 I'm beginning to lose patience with this common misconception 1039 01:04:23,035 --> 01:04:25,795 that Dominic Cummings' pseudo-intellectual bullshit 1040 01:04:25,835 --> 01:04:29,275 is anything other than pseudo-intellectual bullshit! 1041 01:04:30,675 --> 01:04:32,155 Anyone can start a fire. 1042 01:04:32,195 --> 01:04:35,195 He's not the Messiah. He's a very naughty... 1043 01:04:35,235 --> 01:04:36,515 ..fucking arsehole! 1044 01:04:36,555 --> 01:04:38,955 And as this is a bank holiday, we'll be talking about whether 1045 01:04:38,995 --> 01:04:42,075 hedgehogs could derail the Government's plans for HS2. 1046 01:04:42,115 --> 01:04:44,475 BBC News is read by Zeb Soanes. 1047 01:04:44,515 --> 01:04:47,595 Ministers have begun moves to change tipping practices 1048 01:04:47,635 --> 01:04:49,395 in bars and restaurants. Waiters... 1049 01:04:49,435 --> 01:04:51,555 Why aren't we getting any pushback from this? 1050 01:04:51,595 --> 01:04:53,435 Why aren't journalists hounding us about it? 1051 01:04:53,475 --> 01:04:55,595 The metropolitan commentariat are not our targets, 1052 01:04:55,635 --> 01:04:57,915 so they're not seeing our posts on their timeline, 1053 01:04:57,955 --> 01:05:01,195 so they have no idea what the rest of the country is seeing. 1054 01:05:01,235 --> 01:05:02,755 So no-one's reporting it. 1055 01:05:04,275 --> 01:05:05,875 Feels dangerous, doesn't it? 1056 01:05:09,715 --> 01:05:13,155 Girls, this is the last time! TV off, come and eat! 1057 01:05:13,195 --> 01:05:15,515 I've made you some lovely supper. 1058 01:05:18,115 --> 01:05:20,955 OK, now, remember that Daddy has to speak very, very quickly 1059 01:05:20,995 --> 01:05:23,355 to the Prime Minister, so you and your friends are 1060 01:05:23,395 --> 01:05:26,515 going to eat really, really quietly and be good, right? 1061 01:05:26,555 --> 01:05:29,595 - I don't like this! - Right? 1062 01:05:31,955 --> 01:05:33,555 BEEP Prime Minister is on. 1063 01:05:33,595 --> 01:05:35,675 - Hi, DC. - Hi, it's Dave! How is everyone? 1064 01:05:35,715 --> 01:05:38,835 - Hi, David. This is Thomas. - Hi, Andrew Cooper here. 1065 01:05:38,875 --> 01:05:40,395 Who just joined? 1066 01:05:40,435 --> 01:05:42,755 It's Peter Mandelson. Sorry I'm late. 1067 01:05:42,795 --> 01:05:45,275 I kept typing the pin thing in, but it wouldn't bloody... 1068 01:05:45,315 --> 01:05:46,995 - Yuck! I don't like ketchup. - Hello, Peter! 1069 01:05:47,035 --> 01:05:49,355 Isn't this a strange little get-together? 1070 01:05:49,395 --> 01:05:51,675 You can say that again! 1071 01:05:51,715 --> 01:05:54,355 So, I think we can all admit that we have a problem. Yep? 1072 01:05:54,395 --> 01:05:55,395 Andrew? 1073 01:05:55,435 --> 01:05:58,915 On the question of economy, jobs, and safety, voter association, 1074 01:05:58,955 --> 01:06:02,315 it seems to be moving steadily in the direction of...of Leave. 1075 01:06:02,355 --> 01:06:05,275 I thought WE were hard on the economy and THEY were immigration! 1076 01:06:05,315 --> 01:06:07,795 - I know, I can't... - What are the polls telling us? 1077 01:06:07,835 --> 01:06:10,355 It's all over the place. It's like there's a gremlin in the machine, 1078 01:06:10,395 --> 01:06:12,755 but they seem to be cutting through to the undecideds. 1079 01:06:12,795 --> 01:06:16,435 The Labour MPs I have coming back from doorsteps are spooked. 1080 01:06:16,475 --> 01:06:20,475 Our lines on jobs, the economy - voters don't want to hear it. 1081 01:06:20,515 --> 01:06:22,995 Warnings of an economic shock don't work in areas 1082 01:06:23,035 --> 01:06:24,435 that are already deprived. 1083 01:06:24,475 --> 01:06:27,155 - The numbers have been telling us... - Andrew, the numbers are wrong. 1084 01:06:27,195 --> 01:06:29,555 - Daddy, can I have the juice? - Something is going wrong here. 1085 01:06:29,595 --> 01:06:32,795 Well, is it, perhaps, because 47% of Labour voters 1086 01:06:32,835 --> 01:06:36,395 don't know which side their party actually bloody supports? 1087 01:06:36,435 --> 01:06:39,715 Now, we clear the grid on a daily basis for Corbyn and he backs out 1088 01:06:39,755 --> 01:06:42,715 time and again, and when he does speak, he sounds... 1089 01:06:42,755 --> 01:06:45,595 What do you want me to say? Jeremy voted to leave in '75, 1090 01:06:45,635 --> 01:06:48,795 and he hasn't changed his mind on anything for 40 years! 1091 01:06:48,835 --> 01:06:51,795 If we're blaming each other's parties, Johnson and Gove 1092 01:06:51,835 --> 01:06:54,635 continually making personal attacks against you lot, 1093 01:06:54,675 --> 01:06:58,195 their own Government, and you're not attacking back! 1094 01:06:58,235 --> 01:07:01,115 Internal Tory spats distract from the message. 1095 01:07:01,155 --> 01:07:04,075 Anyway, we do actually need a Conservative Party after the vote. 1096 01:07:04,115 --> 01:07:07,035 Well, you'll forgive me if my main concern right now isn't the 1097 01:07:07,075 --> 01:07:10,395 Tory Party after the sodding vote - it's the state of the whole county 1098 01:07:10,435 --> 01:07:13,875 now, and you're making us fight them with one arm tied behind our back. 1099 01:07:13,915 --> 01:07:18,075 If I can also say, if the economic issue isn't cutting through, 1100 01:07:18,115 --> 01:07:23,755 then we have to have a response, a positive argument on immigration. 1101 01:07:23,795 --> 01:07:26,075 That's them leading us onto their turf, it's a trap. 1102 01:07:26,115 --> 01:07:29,595 We can't ignore it any more! This is...serious. 1103 01:07:29,635 --> 01:07:31,595 All right. Nothing to lose, I suppose, 1104 01:07:31,635 --> 01:07:35,115 apart from the European Alliance and even the United Kingdom itself! 1105 01:07:39,115 --> 01:07:40,115 Too soon? 1106 01:07:47,835 --> 01:07:50,795 Hello, everybody! Really good to see you. 1107 01:07:50,835 --> 01:07:53,355 So good to see you! Thank you for coming out. 1108 01:07:53,395 --> 01:07:55,035 I think we are better off in. 1109 01:07:55,075 --> 01:07:57,195 I think we're stronger in. I think we're safer in. 1110 01:07:57,235 --> 01:07:59,115 Better off. Safer. Stronger. 1111 01:07:59,155 --> 01:08:00,635 Let's take back control! 1112 01:08:00,675 --> 01:08:03,595 - Take back control. - Take back control. - Take back control. 1113 01:08:03,635 --> 01:08:06,115 We take back control of our money, our laws 1114 01:08:06,155 --> 01:08:07,875 and, of course, our borders. 1115 01:08:07,915 --> 01:08:09,115 Who thinks we should remain? 1116 01:08:09,155 --> 01:08:11,395 The IMF, the World Bank, the Bank of England. 1117 01:08:11,435 --> 01:08:12,955 The real risk to Britain's economy. 1118 01:08:12,995 --> 01:08:14,555 A bomb under our economy. 1119 01:08:14,595 --> 01:08:17,275 The people of this country have had enough of experts. 1120 01:08:17,315 --> 01:08:19,515 - It's just scaremongering! - Project Fear. 1121 01:08:19,555 --> 01:08:22,595 - It's scaremongering. - Project Fear. - This Government sponsored a fiction, 1122 01:08:22,635 --> 01:08:25,555 claiming that Brexit will cost us £4,300. 1123 01:08:25,595 --> 01:08:27,755 I mean, does Project Fear know no bounds? 1124 01:08:27,795 --> 01:08:30,595 Don't throw away your children's future. 1125 01:08:30,635 --> 01:08:32,235 The EU has made a fundamental mistake, 1126 01:08:32,275 --> 01:08:34,195 which is affecting the security of all of us. 1127 01:08:34,235 --> 01:08:35,675 They swept across the Continent. 1128 01:08:35,715 --> 01:08:39,515 Say it loud, say it clear! Refugees are welcome here! 1129 01:08:39,555 --> 01:08:41,875 The Leave campaign is now trying to stir up prejudice. 1130 01:08:41,915 --> 01:08:44,035 You might as well just hang up a sign that says, 1131 01:08:44,075 --> 01:08:45,235 "Terrorists Welcome"! 1132 01:08:45,275 --> 01:08:47,675 It's been Project Hate, as far as immigration's concerned. 1133 01:08:47,715 --> 01:08:49,715 They're not refugees, they're economic migrants, 1134 01:08:49,755 --> 01:08:52,955 - and there's a difference. - Leaving Europe would be bad for the NHS. 1135 01:08:52,995 --> 01:08:54,835 70 million Turks. 1136 01:08:54,875 --> 01:08:56,915 Unprincipled fiction! 1137 01:08:56,955 --> 01:08:58,515 They lied about the cost of Europe. 1138 01:08:58,555 --> 01:09:00,435 They lied about Turkey's entrance to Europe. 1139 01:09:00,475 --> 01:09:01,875 Why on Earth did you risk this? 1140 01:09:01,915 --> 01:09:03,355 Because they're British! 1141 01:09:03,395 --> 01:09:05,395 Our daughter couldn't get into her school! 1142 01:09:05,435 --> 01:09:07,915 - Let me finish, Christine. - You don't know exactly... - Let me make my point. 1143 01:09:07,955 --> 01:09:10,715 - ..what's going to happen, you don't know the exact figures! - How are we 1144 01:09:10,755 --> 01:09:12,795 - going to pay for the National Health Service? - You are not paying 1145 01:09:12,835 --> 01:09:14,955 for it now! The Mayor's just got in and said 1146 01:09:14,995 --> 01:09:16,795 there's no money to build these 50,000 homes 1147 01:09:16,835 --> 01:09:18,515 that he said he was going to build! 1148 01:09:19,955 --> 01:09:22,875 Thank you. Thank you. Gosh, I feel like a bloody rock star! 1149 01:09:22,915 --> 01:09:25,795 - I can't believe how whipped up everyone is! - I knew you were 1150 01:09:25,835 --> 01:09:27,555 one of the good ones off the telly! 1151 01:09:27,595 --> 01:09:30,275 - You know, saying what the people really think. - Thank you, thanks. 1152 01:09:30,315 --> 01:09:33,555 70 million Turks coming over here! I mean, it's just... It's frightening. 1153 01:09:33,595 --> 01:09:37,595 Well, yes, we don't actually know how many, or when, or... 1154 01:09:37,635 --> 01:09:40,275 It says... It says in your flyer, look. Look. 1155 01:09:41,555 --> 01:09:43,275 Yes, well, that is, er... 1156 01:09:43,315 --> 01:09:45,875 ..just the actual population of, er, Turkey. 1157 01:09:45,915 --> 01:09:49,835 We should probably go, Boris, sorry. 1158 01:09:49,875 --> 01:09:52,475 - There we are. - Yay! - Take back control! 1159 01:09:55,795 --> 01:09:59,315 # Here we go, here we go Here we go! 1160 01:09:59,355 --> 01:10:02,915 # Here we go, here we go! # 1161 01:10:07,595 --> 01:10:09,355 Yeah, yeah, but come on, come on! 1162 01:10:09,395 --> 01:10:12,755 Hospitals would totally collapse without migrant workers. 1163 01:10:12,795 --> 01:10:15,315 Then, give those jobs to British workers! 1164 01:10:15,355 --> 01:10:18,435 Oh, come on! Tell them that unemployment for British-born 1165 01:10:18,475 --> 01:10:19,675 is dropping. Say that. 1166 01:10:19,715 --> 01:10:23,715 But the argument that migrants bring in more in taxes than they 1167 01:10:23,755 --> 01:10:26,675 - take out in services? - Yes, good, now follow up. 1168 01:10:26,715 --> 01:10:29,715 But how much of their wages are they sending home, out the country? 1169 01:10:29,755 --> 01:10:32,515 She's just said, they pay more in taxes. 1170 01:10:32,555 --> 01:10:36,355 - They've got kids! - As long as they pay! - Any more thoughts on that? 1171 01:10:36,395 --> 01:10:38,715 - That's it, I'm going in. - Wait! No, that breaks the whole... 1172 01:10:38,755 --> 01:10:41,995 - She's not testing our argument! - OK, that... Yeah, yeah. 1173 01:10:43,355 --> 01:10:45,515 - Sorry. Sorry to interrupt. - Sorry, who are you? 1174 01:10:45,555 --> 01:10:47,515 The hard facts, right? 1175 01:10:47,555 --> 01:10:50,675 The Treasury receives a net benefit of £20 billion 1176 01:10:50,715 --> 01:10:54,035 - a year from EU workers paying into the system... - Says who? 1177 01:10:54,075 --> 01:10:58,075 ..growing the economy. That's after using public services, so they are 1178 01:10:58,115 --> 01:11:03,555 paying for more care, more teachers, more... That's not a good thing? 1179 01:11:05,035 --> 01:11:07,435 - Yes, no-one's saying that's not the truth. - Sorry! 1180 01:11:07,475 --> 01:11:09,915 How much are WE paying to be over there? Yeah? 1181 01:11:09,955 --> 01:11:11,595 - 350 million! - A week! 1182 01:11:11,635 --> 01:11:14,555 OK, so have none of you heard our messages on...? 1183 01:11:14,595 --> 01:11:18,195 - That £350 million is a lie! - You would say that! 1184 01:11:18,235 --> 01:11:21,555 No, it does not exist, it has never existed! 1185 01:11:21,595 --> 01:11:25,595 A cheque for that amount has never been signed! 1186 01:11:25,635 --> 01:11:29,155 - We will not get it if we leave! - Project Fear! 1187 01:11:29,195 --> 01:11:32,275 - What will happen is that our... - Project Fear! - Listen to the man! 1188 01:11:32,315 --> 01:11:35,715 ..our currency will collapse, and the economy will contract. 1189 01:11:35,755 --> 01:11:39,115 How do you know that? You lot get things wrong all the time. 1190 01:11:39,155 --> 01:11:40,555 I don't know why we pay anything. 1191 01:11:40,595 --> 01:11:43,915 To be a member of the single largest trading bloc in the entire world! 1192 01:11:43,955 --> 01:11:46,995 But what benefit am I seeing from that where I'M from? 1193 01:11:47,035 --> 01:11:49,195 I'd rather it go on the NHS, like they're saying. 1194 01:11:49,235 --> 01:11:51,075 Oh, you do realise? 1195 01:11:51,115 --> 01:11:52,275 This is, yeah, bad. 1196 01:11:52,315 --> 01:11:53,995 The people making these promises, 1197 01:11:54,035 --> 01:11:57,395 people you have never heard of - Dominic Cummings - 1198 01:11:57,435 --> 01:11:59,075 they're not elected, 1199 01:11:59,115 --> 01:12:01,315 they're not going to form a government, despite having 1200 01:12:01,355 --> 01:12:04,635 made billions of pretend spending promises post-Brexit that they 1201 01:12:04,675 --> 01:12:08,155 have no power, or responsibility to see any of it through! 1202 01:12:08,195 --> 01:12:09,755 OK, we could take a little break. 1203 01:12:09,795 --> 01:12:12,755 Or Arron Banks and his diamond mine in South Africa, 1204 01:12:12,795 --> 01:12:14,795 or Nigel Farage, the old stockbroker. 1205 01:12:14,835 --> 01:12:17,235 Boris Johnson, Jacob Rees-Mogg - yeah, 1206 01:12:17,275 --> 01:12:20,755 they're going to be fine, aren't they? This is just a game to them! 1207 01:12:20,795 --> 01:12:22,515 A debating society. 1208 01:12:22,555 --> 01:12:25,475 But the risk to you and your children... 1209 01:12:25,515 --> 01:12:29,355 There's no risk! Come to where I'm from, there's nothing to lose! 1210 01:12:29,395 --> 01:12:32,595 We've got something to lose - our age. Yous lot have had your lives! 1211 01:12:32,635 --> 01:12:35,555 - I've had my life?! What do you know about my life? - You've had your jobs 1212 01:12:35,595 --> 01:12:37,555 and homes and things, it doesn't matter to you, yeah? 1213 01:12:37,595 --> 01:12:40,555 - Take a risk, sod it, thank you very much! - I haven't been lucky, I've lost everything! 1214 01:12:40,595 --> 01:12:44,635 - You're nervous about people with a different colour skin and accent. - Oh, I am sick of being called that! 1215 01:12:44,675 --> 01:12:48,275 - What did I call you? What did I say? - You know what you were calling me! - No, I don't! 1216 01:12:48,315 --> 01:12:51,035 - Racist! Racist! Racist! That's what! - Exactly when did I say that? 1217 01:12:51,075 --> 01:12:53,315 - You were saying that! - Sorry, she's right, all right? 1218 01:12:53,355 --> 01:12:56,315 - Hate crimes - there's one bloke near me... - And that's my fault, is it? 1219 01:12:56,355 --> 01:12:59,555 All right, it's true! We can't say nothing now without that coming up! 1220 01:13:03,555 --> 01:13:06,035 - There's no need to... - It wasn't on purpose. 1221 01:13:06,075 --> 01:13:08,435 You can stand there all you like and say, "I've had my life," 1222 01:13:08,475 --> 01:13:11,155 coming from your big city! The past years have been fucking awful! 1223 01:13:11,195 --> 01:13:13,075 - If you must know! - That's my fault. 1224 01:13:13,115 --> 01:13:15,155 And all I hear all the time is, 1225 01:13:15,195 --> 01:13:18,755 "Shut up, don't talk about it, don't mention it, ever!" 1226 01:13:18,795 --> 01:13:20,235 Well, I'm sick of it! 1227 01:13:20,275 --> 01:13:25,035 I'm sick of feeling like nothing, like I have nothing, 1228 01:13:25,075 --> 01:13:29,195 like I know nothing, like I am nothing, I'm sick of it! 1229 01:13:46,835 --> 01:13:50,155 Hadn't realised, and now it's too late. 1230 01:13:51,835 --> 01:13:54,595 Their campaign began 20 years ago. 1231 01:13:54,635 --> 01:13:56,035 More. 1232 01:13:58,395 --> 01:14:02,115 The slow drip, drip, drip of fear and hate, 1233 01:14:02,155 --> 01:14:04,275 without anyone willing to counter it. 1234 01:14:06,715 --> 01:14:11,595 Worse - we stuck the boot in too. How many of us on this side 1235 01:14:11,635 --> 01:14:13,875 blamed Europe or the outsider 1236 01:14:13,915 --> 01:14:16,115 when it was politically convenient to do so? 1237 01:14:18,395 --> 01:14:19,395 And now? 1238 01:14:21,875 --> 01:14:24,275 Now we're expected in a matter of weeks 1239 01:14:24,315 --> 01:14:25,915 to begin pushing back that tide. 1240 01:14:25,955 --> 01:14:29,115 And I will stand on this boat and I'll say you are wrong 1241 01:14:29,155 --> 01:14:31,155 and you are wrong and you're wrong! 1242 01:14:31,195 --> 01:14:35,635 Not one of you lot look like you have come out of Southend-on-Sea! 1243 01:14:35,675 --> 01:14:37,435 So this is what we're reduced to, is it? 1244 01:14:39,795 --> 01:14:42,035 This is who we are? 1245 01:14:44,715 --> 01:14:47,715 You brag that you're London through and through. 1246 01:14:47,755 --> 01:14:50,915 Go back down the river cos you're up one without a canoe! 1247 01:14:50,955 --> 01:14:53,395 To the dismay of Remain colleagues, 1248 01:14:53,435 --> 01:14:56,195 Gedolf's signals were somewhat crude. 1249 01:14:58,860 --> 01:15:00,500 On that breaking news, 1250 01:15:00,540 --> 01:15:06,140 reports of a stabbing and shooting involving the MP Jo Cox. 1251 01:15:06,180 --> 01:15:08,460 {\an5}Very scant information at this stage. 1252 01:15:09,940 --> 01:15:12,900 But according to the Press Association, they're quoting 1253 01:15:12,940 --> 01:15:15,500 an eye witness who says, that the Batley and Spen MP 1254 01:15:15,540 --> 01:15:17,540 has been shot in the incident. 1255 01:15:17,580 --> 01:15:19,660 Details really are scant. 1256 01:15:19,700 --> 01:15:22,940 Jo Cox is the MP for Batley and Spen. 1257 01:15:22,980 --> 01:15:25,940 We know that she is involved in some way, 1258 01:15:25,980 --> 01:15:28,460 and we have been told that she is injured. 1259 01:15:28,500 --> 01:15:30,260 I'm afraid that really is 1260 01:15:30,300 --> 01:15:33,140 as much as is coming through at the moment. 1261 01:15:33,180 --> 01:15:36,020 So some sort of incident... 1262 01:15:36,060 --> 01:15:40,140 OK. OK. Thanks, thank you. Yeah, bye. 1263 01:15:40,180 --> 01:15:42,580 Emergency services at the scene. 1264 01:15:42,620 --> 01:15:46,020 She's co-chair of the Friends Of Syria All-party Parliamentary Group. 1265 01:15:46,060 --> 01:15:53,100 She was a strong advocate for Britain Stronger in Europe. 1266 01:15:53,140 --> 01:15:57,940 We're hearing that she was at a nearby library holding a... 1267 01:15:57,980 --> 01:16:00,140 Just before one o'clock today, 1268 01:16:00,180 --> 01:16:02,940 Jo Cox, MP for Batley and Spenborough, 1269 01:16:02,980 --> 01:16:05,700 was attacked in Market Street, Birstall. 1270 01:16:06,900 --> 01:16:09,380 I am now very sad to have to report 1271 01:16:09,420 --> 01:16:12,300 that she has died as a result of her injuries. 1272 01:16:13,620 --> 01:16:17,180 Before going into further detail, I would like to express 1273 01:16:17,220 --> 01:16:19,900 our deepest sympathies to her family and friends 1274 01:16:19,940 --> 01:16:21,660 at this tragic time. 1275 01:16:23,220 --> 01:16:26,260 Jo was attacked by a man who inflicted serious and, sadly, 1276 01:16:26,300 --> 01:16:28,500 ultimately fatal injuries. 1277 01:16:28,540 --> 01:16:32,580 Subsequently there was a further attack on a 77-year-old man 1278 01:16:32,620 --> 01:16:36,060 nearby, who has sustained injuries 1279 01:16:36,100 --> 01:16:39,460 that are non-life-threatening. Shortly afterwards, 1280 01:16:39,500 --> 01:16:42,100 a man was arrested nearby by a local uniformed... 1281 01:17:39,780 --> 01:17:40,940 Strange week. 1282 01:17:43,020 --> 01:17:44,020 Yeah. 1283 01:17:48,700 --> 01:17:50,460 Drink? 1284 01:17:51,500 --> 01:17:55,220 - I didn't think it would be as bad as this. You? - No. 1285 01:17:57,020 --> 01:18:00,220 But, then again, isn't that what these types of questions do? 1286 01:18:00,260 --> 01:18:02,340 Force people into tribes. 1287 01:18:02,380 --> 01:18:06,100 Still, I think it should be possible, vital even, 1288 01:18:06,140 --> 01:18:08,820 for a country to be able to ask itself a question, 1289 01:18:08,860 --> 01:18:11,100 and to be answered without... 1290 01:18:11,140 --> 01:18:12,260 ..all this. 1291 01:18:13,820 --> 01:18:16,940 Without such hate. Without fucking death. 1292 01:18:18,300 --> 01:18:19,620 Yeah. 1293 01:18:23,100 --> 01:18:24,420 Seems it's moved... 1294 01:18:25,740 --> 01:18:29,460 ..way beyond our relationship with an economic bloc. It's... 1295 01:18:29,500 --> 01:18:31,820 ..it's about the soul of our country. 1296 01:18:34,260 --> 01:18:35,540 I worry. 1297 01:18:37,420 --> 01:18:39,220 I worry that we won't be able to heal... 1298 01:18:40,620 --> 01:18:43,300 - ..that this has created... - Exposed - we didn't create it. 1299 01:18:43,340 --> 01:18:46,460 ..a type of debate, a politics that is unsophisticated, 1300 01:18:46,500 --> 01:18:50,740 uncivilised and, worst of all, unkind. 1301 01:18:55,980 --> 01:18:58,420 Seriously, though, you...you don't worry about 1302 01:18:58,460 --> 01:19:00,540 the long-term repercussions of all this? 1303 01:19:02,140 --> 01:19:06,180 Of undermining the very concept of expertise, of independent authority? 1304 01:19:06,220 --> 01:19:09,140 - Your experts had an agenda. - Based on their knowledge. 1305 01:19:11,780 --> 01:19:14,060 You are feeding a toxic culture, 1306 01:19:14,100 --> 01:19:17,300 where nobody can trust or believe anything... 1307 01:19:17,340 --> 01:19:19,420 - That is not what I'm doing at all. - ..where nobody listens 1308 01:19:19,460 --> 01:19:21,860 to each other, they just yell. And the loudest and the rudest 1309 01:19:21,900 --> 01:19:24,380 - gets heard... - And give people a voice who have been ignored 1310 01:19:24,420 --> 01:19:27,020 - for years. - You're not giving them a voice, you're inciting them. 1311 01:19:27,060 --> 01:19:29,580 Don't confuse me with Banks and Farage, they're the ones 1312 01:19:29,620 --> 01:19:32,220 - who are inciting people. - How convenient that you had them 1313 01:19:32,260 --> 01:19:33,540 to do your dirty work for you. 1314 01:19:33,580 --> 01:19:36,660 Have you ever, ever REALLY tried to stop them? 1315 01:19:44,460 --> 01:19:47,980 You and your lot have dominated politics, political discourse, 1316 01:19:48,020 --> 01:19:50,700 for decades, Craig, and what have you done with it? 1317 01:19:50,740 --> 01:19:51,980 What? 1318 01:19:54,140 --> 01:19:56,780 You can't close the box, Dom, once it's been opened. 1319 01:19:56,820 --> 01:19:59,540 This is the new politics now, the way we will conduct... 1320 01:19:59,580 --> 01:20:01,020 Change is exciting. 1321 01:20:05,860 --> 01:20:07,180 What's your edge? 1322 01:20:10,220 --> 01:20:12,300 What are you doing, what have you found? 1323 01:20:26,020 --> 01:20:28,020 It's the sleep I miss. 1324 01:20:30,540 --> 01:20:32,980 - I miss sleep. - God I do, too, I miss sleep. 1325 01:20:35,020 --> 01:20:36,820 I honestly think I had more hours a night 1326 01:20:36,860 --> 01:20:38,420 when my kids were born than this. 1327 01:20:42,300 --> 01:20:44,060 You're having a baby, aren't you? 1328 01:20:46,940 --> 01:20:48,220 Yeah. 1329 01:20:50,460 --> 01:20:52,700 - What have you got, two daughters? - Three. 1330 01:20:56,500 --> 01:20:58,780 I think about it, you know? 1331 01:21:00,620 --> 01:21:02,700 About the kind of country that they'll grow up in. 1332 01:21:08,020 --> 01:21:09,500 What is this? 1333 01:21:09,540 --> 01:21:13,500 A "think of the children" appeal? Please, Craig. I am doing. 1334 01:21:13,540 --> 01:21:16,100 I'm trying to get us ready. The train coming down the tracks 1335 01:21:16,140 --> 01:21:18,820 isn't the one that you expected, it's not the one advertised 1336 01:21:18,860 --> 01:21:22,020 on the board? Well, tough. It isn't even the one that I imagined. 1337 01:21:22,060 --> 01:21:23,500 But I accept it. 1338 01:21:23,540 --> 01:21:25,220 You can't stop it. 1339 01:21:26,420 --> 01:21:29,100 You're right, there is a new politics in town. 1340 01:21:29,140 --> 01:21:31,300 One that you cannot control. 1341 01:21:38,300 --> 01:21:39,900 Be careful what you wish for. 1342 01:21:41,820 --> 01:21:44,700 You won't be able to control it either. 1343 01:21:46,380 --> 01:21:48,780 BELL RINGS Last orders! 1344 01:21:55,020 --> 01:21:56,980 It is decision day. 1345 01:21:57,020 --> 01:21:59,860 After all the campaigning, the rows and debates, 1346 01:21:59,900 --> 01:22:02,900 today, it is time for the voters to have their say. 1347 01:22:02,940 --> 01:22:05,860 Polling stations opened at seven o'clock this morning. 1348 01:22:05,900 --> 01:22:09,340 More that 46 million people have their chance to vote today. 1349 01:22:09,380 --> 01:22:11,300 That's a record for this country. 1350 01:22:11,340 --> 01:22:13,780 - I voted to Remain. - I don't think there's any good reason 1351 01:22:13,820 --> 01:22:16,500 - to stay in the thing. - The referendum is taking place 1352 01:22:16,540 --> 01:22:18,460 in every part of the United Kingdom. 1353 01:22:18,500 --> 01:22:21,260 The polls are open until 10 o'clock tonight. 1354 01:22:21,300 --> 01:22:24,140 And, once they close, it will be at Manchester Town Hall 1355 01:22:24,180 --> 01:22:26,860 that the final result will be declared by the chair 1356 01:22:26,900 --> 01:22:28,540 of the Electoral Commission. 1357 01:22:28,580 --> 01:22:30,740 Good morning, ladies and gentlemen. 1358 01:22:30,780 --> 01:22:33,580 The total number of ballot papers counted was 1359 01:22:33,620 --> 01:22:39,660 33,577,342. 1360 01:22:39,700 --> 01:22:43,700 The total number of votes cast in favour of Remain was 1361 01:22:43,740 --> 01:22:49,940 16,141,241. 1362 01:22:49,980 --> 01:22:53,260 The total number of votes cast in favour of Leave was 1363 01:22:53,300 --> 01:22:59,100 17,410,742. 1364 01:23:48,100 --> 01:23:50,540 You've changed the country forever! 1365 01:23:51,780 --> 01:23:55,380 And that's the result of this referendum, 1366 01:23:55,420 --> 01:23:59,020 which has been preceded by weeks and months of argument 1367 01:23:59,060 --> 01:24:02,900 and dispute. The British people have spoken, and the answer is we're out. 1368 01:24:10,980 --> 01:24:12,420 If I may... 1369 01:24:12,460 --> 01:24:15,860 If I may borrow from England's greatest wordsmith. 1370 01:24:15,900 --> 01:24:18,700 {\an5}PHONE RINGS From this day to the ending of the world, 1371 01:24:18,740 --> 01:24:20,500 but we in it shall be remembered. 1372 01:24:20,540 --> 01:24:24,380 - Yeah? - Congratulations. I can't believe we did it. It's amazing. 1373 01:24:24,420 --> 01:24:26,580 - ..brothers. - Dom, are you there? 1374 01:24:26,620 --> 01:24:28,100 Yeah. 1375 01:24:28,140 --> 01:24:30,500 Great. It's great. 1376 01:24:30,540 --> 01:24:35,820 Look, I just want to say, I know we had our own little wobble. 1377 01:24:35,860 --> 01:24:37,380 I've gotta go. 1378 01:24:37,420 --> 01:24:40,900 Dom! Dom! Dom! Dom! Dom! Dom! Dom! Dom! Dom! 1379 01:24:45,220 --> 01:24:50,300 - Speech! - Speech! - Speech! - Speech! 1380 01:25:00,540 --> 01:25:02,700 What did we say we were going to do? 1381 01:25:02,740 --> 01:25:04,420 Kill the CBI? 1382 01:25:04,460 --> 01:25:06,180 We wanted to take back control. 1383 01:25:07,540 --> 01:25:10,020 - What are we doing? - Taking back control. 1384 01:25:10,060 --> 01:25:12,860 - What have we done? - Taken back control! 1385 01:25:12,900 --> 01:25:14,140 Come on! 1386 01:25:53,220 --> 01:25:56,860 Honesty, decency and faith in nature 1387 01:25:56,900 --> 01:25:58,620 I think now is going to win! 1388 01:25:59,980 --> 01:26:03,300 And we will have done it without having to fight 1389 01:26:03,340 --> 01:26:07,460 and without one single bullet being fired. And we will have done it. 1390 01:26:07,500 --> 01:26:09,500 Actually, one bullet WAS fired, 1391 01:26:09,540 --> 01:26:11,340 you moronic, little cunt. 1392 01:26:26,900 --> 01:26:30,180 And some people are now saying that was wrong. 1393 01:26:31,820 --> 01:26:35,260 {\an5}And that the people should never have been asked in this way. 1394 01:26:35,300 --> 01:26:36,740 {\an5}I disagree. 1395 01:26:38,980 --> 01:26:41,860 I believe it was entirely right... 1396 01:26:43,460 --> 01:26:47,340 ..and inevitable, and indeed, that there is no way of dealing 1397 01:26:47,380 --> 01:26:49,220 with a question on this scale, 1398 01:26:49,260 --> 01:26:51,340 except by putting it to the people. 1399 01:26:51,380 --> 01:26:54,740 In the end, this question is ABOUT the people. 1400 01:26:54,780 --> 01:26:57,740 It's about the right of the people of this country 1401 01:26:57,780 --> 01:26:59,780 to settle their own destiny. 1402 01:27:02,460 --> 01:27:04,820 Within hours, David Cameron announced 1403 01:27:04,860 --> 01:27:07,380 - he was standing down as Prime Minister. - Thank you very much. 1404 01:27:07,420 --> 01:27:09,900 He said he'd stay in Number Ten for the next few months, 1405 01:27:09,940 --> 01:27:12,900 but that the country required fresh leadership. 1406 01:27:19,700 --> 01:27:20,860 Right. 1407 01:27:39,900 --> 01:27:42,780 I can't hear it any more. Can you? 1408 01:27:44,420 --> 01:27:45,860 It's gone. 1409 01:27:49,580 --> 01:27:51,580 Mr Cummings. 1410 01:27:55,060 --> 01:27:58,060 I said, if you are the unknown soldier in all of this, 1411 01:27:58,100 --> 01:27:59,780 the real puppet master, 1412 01:27:59,820 --> 01:28:02,940 and we're all living in the future that you have imagined for us... 1413 01:28:02,980 --> 01:28:05,740 This isn't my future, this is crap. It's all gone crap. 1414 01:28:05,780 --> 01:28:08,340 So, you were wrong? Your predictions, 1415 01:28:08,380 --> 01:28:12,300 your optimism for life outside the EU, it was flawed? 1416 01:28:12,340 --> 01:28:14,100 This is a... 1417 01:28:14,140 --> 01:28:18,060 - Well, it's going to be a multi-decade project. - Multi-decade?! 1418 01:28:18,100 --> 01:28:20,980 - Yeah. - I didn't see that on the side of the bus. 1419 01:28:24,980 --> 01:28:26,900 The vision wasn't flawed... 1420 01:28:28,300 --> 01:28:29,820 ..it's people that are flawed. 1421 01:28:29,860 --> 01:28:32,700 {\an5}The politicians, they did it crap, and they ruined it. 1422 01:28:32,740 --> 01:28:36,460 I said the entire Downing Street operating system needed overhauling. 1423 01:28:36,500 --> 01:28:39,420 But you weren't there, were you? You were pushed out, once again. 1424 01:28:39,460 --> 01:28:42,620 There is a systems failure in this country and across the West. 1425 01:28:42,660 --> 01:28:46,300 We're languishing, we're drifting without a vision or a purpose. 1426 01:28:46,340 --> 01:28:49,460 And what do you do usually when there's a systems failure? 1427 01:28:49,500 --> 01:28:51,660 You reset. And that's all I did. I reset. 1428 01:28:51,700 --> 01:28:53,980 And what did they do? What did all of you do? 1429 01:28:54,020 --> 01:28:56,020 You rebooted the same operating system, 1430 01:28:56,060 --> 01:28:59,020 the same tired, old politics of short-termism, 1431 01:28:59,060 --> 01:29:03,260 - and self-serving, small-thinking bullshit. - But are you not part 1432 01:29:03,300 --> 01:29:06,820 - of the same culture, Mr Cummings? - No. - Of half-truths? - Well... 1433 01:29:06,860 --> 01:29:08,940 Easy answers, false promises? 1434 01:29:08,980 --> 01:29:12,340 Yes, yes, don't think that I don't know I'm as bad as the rest of them, 1435 01:29:12,380 --> 01:29:15,220 but that's what the system does, the virus, it infects. 1436 01:29:15,260 --> 01:29:18,740 But I was hoping, just praying, that someone, anyone, 1437 01:29:18,780 --> 01:29:22,700 with a minimalist amount of... even a fucking modicum, an ounce 1438 01:29:22,740 --> 01:29:26,460 of imagination or vision or, Jesus Christ, aspiration, 1439 01:29:26,500 --> 01:29:31,420 could see that there was the opportunity for something to... 1440 01:29:31,460 --> 01:29:35,260 ..to actually happen, for someone to step in and do something... 1441 01:29:36,900 --> 01:29:38,540 ..to make a change to... 1442 01:29:40,620 --> 01:29:41,940 ..to just... 1443 01:29:55,580 --> 01:29:58,300 Are you done, Mr Cummings? 1444 01:30:02,860 --> 01:30:04,700 Yeah, I'm done. 1445 01:30:04,740 --> 01:30:07,260 We're all done. Thank you. 1446 01:31:46,843 --> 01:31:51,843 Subtitles by explosiveskull