1 00:00:06,789 --> 00:00:09,618 [interviewer] In this age of social media, what would you say to young people about...? 2 00:00:09,661 --> 00:00:10,575 Turn it off. 3 00:00:12,577 --> 00:00:15,537 That's what I would say. It's hard for young people now 'cause they're hooked, 4 00:00:15,580 --> 00:00:17,278 they're addicted. 5 00:00:17,321 --> 00:00:20,281 If you don't think you're addicted and I'm talking about anyone 6 00:00:20,324 --> 00:00:23,066 from the highest to the lowest, if you don't think you're addicted 7 00:00:23,110 --> 00:00:25,025 then see if you can turn it off for a week. 8 00:00:26,026 --> 00:00:27,853 [keyboard strokes] 9 00:00:30,987 --> 00:00:35,165 Basically everyone is a Yelp review and I'm not okay with it. 10 00:00:46,220 --> 00:00:49,919 What? What, where am I? 11 00:00:51,616 --> 00:00:53,270 Wait, wait! Hold on. 12 00:00:54,793 --> 00:00:56,665 Wait, hold on. 13 00:00:59,233 --> 00:01:03,759 Wait! Am I on my bed or a couch? 14 00:01:11,984 --> 00:01:12,942 But 15 00:01:14,204 --> 00:01:15,075 like 16 00:01:17,381 --> 00:01:22,038 can't see everyone contact him. 17 00:01:23,431 --> 00:01:25,215 I don't know what my life is. 18 00:01:26,825 --> 00:01:28,740 I have no idea why pants are on me. 19 00:01:29,915 --> 00:01:33,267 I sleep naked no matter what. 20 00:01:33,310 --> 00:01:36,792 I have no idea what boy put pants on me, but they're Gucci. 21 00:01:36,835 --> 00:01:38,098 I don't care. 22 00:01:39,882 --> 00:01:43,277 That's my roommate's room, isn't even my room. Oh my god! 23 00:01:49,152 --> 00:01:51,154 ♪♪♪ 24 00:02:36,939 --> 00:02:39,811 Hello Pretoria! We are here! 25 00:02:41,030 --> 00:02:44,251 Yay! It looks so awesome. 26 00:02:45,165 --> 00:02:48,994 Hi, how are you? How are you? 27 00:02:49,038 --> 00:02:50,779 [crowd screaming] 28 00:02:53,695 --> 00:03:00,571 [Bonang] I think a public figure is a person whose job requires the public's interest. 29 00:03:00,615 --> 00:03:03,922 A public figure is somebody who is celebrated in the public, 30 00:03:03,966 --> 00:03:07,622 who becomes to a certain degree, a public asset. 31 00:03:07,665 --> 00:03:13,410 I think the first time I realized I could be someone influential 32 00:03:15,282 --> 00:03:19,286 was around the age of nineteen, twenty years old. 33 00:03:19,329 --> 00:03:24,291 I started a music show called 'Live' on a CBC One. 34 00:03:24,334 --> 00:03:27,555 It was the biggest music show in the country, still is. 35 00:03:27,598 --> 00:03:35,258 And I think you know when my fame and my brand kind of grew around that time 36 00:03:35,302 --> 00:03:37,652 that's when I realized maybe I could be somebody 37 00:03:37,695 --> 00:03:39,306 that you know, people actually listen to. 38 00:03:42,309 --> 00:03:47,357 My name is Emmett Sparling and I'm a travel adventure photographer and videographer. 39 00:03:47,401 --> 00:03:50,752 It was in 2013 I-- 40 00:03:50,795 --> 00:03:54,930 when I picked up my first camera and realized that I wanted to be a photographer. 41 00:03:54,973 --> 00:04:03,634 So, I think I was 13 or 14 and I just became obsessed with it and I'm still obsessed with it. 42 00:04:03,678 --> 00:04:05,332 And I just do it every single day. 43 00:04:19,650 --> 00:04:22,262 My name is Thomas Sebastian Tribbie Matheson. 44 00:04:23,306 --> 00:04:28,268 I'm a proud Midwest faggot and I am a memer. 45 00:04:34,796 --> 00:04:39,235 Everyone on the streets unfortunately knows me as you've got no mail. 46 00:04:41,498 --> 00:04:45,937 I just really want to make people laugh but I cause a lot of drama. 47 00:04:47,939 --> 00:04:50,725 I've had boyfriend's break up with me because I'm too famous. 48 00:04:50,768 --> 00:04:54,598 Oh my god, I've gotten blocked by almost every celebrity known to man 49 00:04:54,642 --> 00:04:56,557 all because they don't like to hear the truth. 50 00:04:57,514 --> 00:05:00,517 Who the fuck knew what a meme was five years ago? 51 00:05:00,561 --> 00:05:03,128 Like and now like I'm like trying to figure out 52 00:05:03,172 --> 00:05:05,957 like, "Oh shit!" like, "Where do I start?" 53 00:05:06,001 --> 00:05:09,439 People suck! They need to be called out is really simple. 54 00:05:09,483 --> 00:05:11,789 So, I have three interns. 55 00:05:11,833 --> 00:05:17,882 One does my day-to-day, one does my research 56 00:05:17,926 --> 00:05:20,058 because I work with like a lot of companies 57 00:05:20,102 --> 00:05:23,540 that I have no fucking idea what they-- what they are. 58 00:05:23,584 --> 00:05:29,111 Like, my perfect example is zing zang's the biggest Bloody Mary mix in the world 59 00:05:29,154 --> 00:05:35,378 and I was like-- I thought I was like going to a meeting for like fucking like Type O. 60 00:05:35,422 --> 00:05:40,383 I don't even-- like I had no idea. And then one just takes care of me at night 61 00:05:40,427 --> 00:05:42,820 because I'm a bit of a mess. 62 00:05:46,041 --> 00:05:48,348 Wow, I love heavy bullet bills. 63 00:05:49,436 --> 00:05:50,828 Where's my phone? 64 00:05:50,872 --> 00:05:53,570 Cameron, oh man, can I have weed? 65 00:05:54,876 --> 00:05:57,444 What the heck is this? Gross! 66 00:06:06,061 --> 00:06:06,975 You good? 67 00:06:10,282 --> 00:06:15,070 Thing's it's kind of difficult and the crazy thing with Instagram thing is 68 00:06:15,113 --> 00:06:18,465 you get it overnight so, 69 00:06:18,508 --> 00:06:21,946 you just like it-- like thrown into it. 70 00:06:21,990 --> 00:06:26,429 You've literally no idea what's about to happen. Like being a public figure 71 00:06:26,473 --> 00:06:32,392 is such a new term that you really don't know what to do. 72 00:06:35,046 --> 00:06:38,876 [Greg] The biggest impact of my father's passing was 73 00:06:38,920 --> 00:06:41,575 it gave me a lot of pressure, you know. 74 00:06:41,618 --> 00:06:45,143 As I grew up I just saw this amazing man that accomplish anything, 75 00:06:45,187 --> 00:06:48,495 that achieved so much success and with him gone I was like, 76 00:06:48,538 --> 00:06:51,367 shit, no one's there to show me the ropes. 77 00:06:51,411 --> 00:06:54,805 My mentor that was going to help me, teach me how to you know become successful 78 00:06:54,849 --> 00:06:58,461 is no longer there. It you know, forced me to really like come out of my shell 79 00:06:58,505 --> 00:07:01,856 and really achieve what I wanted to achieve. 80 00:07:01,899 --> 00:07:06,121 I had this idea. I was like, "You know what? I don't just want to do personal training. 81 00:07:06,164 --> 00:07:08,602 That's not big enough. How can I impact the world? 82 00:07:08,645 --> 00:07:11,953 How can I help tons of people get in shape? How can I build something big here?" 83 00:07:11,996 --> 00:07:14,956 And that's when I had the idea. Like, you know what? I need to be online. 84 00:07:14,999 --> 00:07:19,308 I need to start a website teaching my approach to fitness. 85 00:07:23,312 --> 00:07:25,096 I came up with the Bake Session. 86 00:07:30,928 --> 00:07:36,630 Just fucking around and shit! Mother fucker I did some shit live one day and they had 87 00:07:36,673 --> 00:07:38,632 a hundred thousand views when I woke up in the morning. 88 00:07:38,675 --> 00:07:41,852 I just kept doing it and that's how I came up with the Bake Session. 89 00:07:41,896 --> 00:07:46,509 I gotta bake another one on, baby! Boy what the fuck is them on your feet there? 90 00:07:46,553 --> 00:07:49,773 You must be ready to attend this barbecue, my brethren. 91 00:07:49,817 --> 00:07:54,430 Yeah barbecue, first off the Mike's beefy as hell with extra cheese and cilantro. 92 00:07:54,474 --> 00:07:58,652 Yo asking trip to Statue of Liberty, long fee there's Long John Silver fee, 93 00:07:58,695 --> 00:08:00,871 there's Texas Lone Ranger fee, 94 00:08:00,915 --> 00:08:03,787 there's Longhorn stakeout fee, there's the longest job fee, there's four for long fee, 95 00:08:03,831 --> 00:08:08,313 there's long live the king fee, there's can we all just get along fee, 96 00:08:08,357 --> 00:08:13,014 there's boy if you power walk one time, the world going to end Judgment Day fee, boy. 97 00:08:13,057 --> 00:08:15,669 It felt so good, man. It felt like-- 98 00:08:15,712 --> 00:08:18,802 it felt like my life was changing because where I come from 99 00:08:18,846 --> 00:08:21,805 it's fucked up as you can see. You know, Chicago it's a beaut-- 100 00:08:21,849 --> 00:08:25,896 it's this it's beautiful but sad at the same time. You know what I'm saying? 101 00:08:25,940 --> 00:08:31,641 So shit felt good man, but now when I go outside everybody want to take pictures and shit. 102 00:08:31,685 --> 00:08:35,166 I can't eat it. I gotta be low key, can't even roll in peace. 103 00:08:35,210 --> 00:08:37,691 Everybody knows me! Freak O that. 104 00:08:40,345 --> 00:08:43,261 [Emma] I started on Instagram about five years ago. 105 00:08:43,305 --> 00:08:47,918 I went on a little reality TV program called "The Bachelor." 106 00:08:47,962 --> 00:08:53,271 And I literally came out eight days later with about 40,000 Instagram followers. 107 00:08:53,315 --> 00:08:54,838 I've started from there. 108 00:08:56,623 --> 00:09:00,409 That kind of just happened but it wasn't like I decided 109 00:09:00,452 --> 00:09:02,803 I'm going to be a social media influencer. 110 00:09:02,846 --> 00:09:08,156 It literally just happened like it just evolved. I started just taking photos of what I liked. 111 00:09:08,199 --> 00:09:12,464 And then I started getting paid for it. And I started working with amazing brands 112 00:09:12,508 --> 00:09:16,294 that I loved. And then all of a sudden--well, we're here! 113 00:09:17,469 --> 00:09:19,689 Keep walking! 114 00:09:19,733 --> 00:09:24,128 It's completely changed my life, not just being an influencer but my social media agency 115 00:09:24,172 --> 00:09:29,090 and buy my clothes wouldn't actually exist without social media or ideally Instagram. 116 00:09:32,484 --> 00:09:36,227 [Rebecca] Devour Power started approximately 6 years ago now, 117 00:09:36,271 --> 00:09:39,883 when we first started dating believe it or not in New York City. 118 00:09:39,927 --> 00:09:41,842 We were going out to eat a lot. 119 00:09:41,885 --> 00:09:44,932 I mean what else is there to do in New York City besides eat and drink 120 00:09:44,975 --> 00:09:49,284 as a new couple kind of thing? We wanted a fun outlet. 121 00:09:49,327 --> 00:09:51,286 So we are at the Sugar Factory, 122 00:09:51,329 --> 00:09:55,290 here in Meatpacking for the Oh La La chocolate party. We're very excited. 123 00:09:55,333 --> 00:09:58,423 It is Tuesday which means... 124 00:09:58,467 --> 00:09:59,816 Tacos? 125 00:09:59,860 --> 00:10:01,296 Taco Tuesday! It's my favorite day of the week! 126 00:10:04,560 --> 00:10:06,431 Full and happy! 127 00:10:06,475 --> 00:10:10,697 I left a job in the medical field with you know-- 128 00:10:10,740 --> 00:10:15,266 nice benefits and everything to go into the Instagram and social media world 129 00:10:15,310 --> 00:10:19,662 which to be honest, I didn't-- I wasn't sure and-- but it just felt right. 130 00:10:19,706 --> 00:10:22,404 It felt right to me and it felt right to Rebecca so we did it. 131 00:10:23,840 --> 00:10:27,670 Fast forward about five or six years, we're over half a million followers. 132 00:10:27,714 --> 00:10:31,543 I would say social media completely changed our business. 133 00:10:31,587 --> 00:10:35,765 Not only did it completely change our business, it pretty much started our business. 134 00:10:35,809 --> 00:10:39,290 We went-- when we started Devour Power on Instagram, 135 00:10:39,334 --> 00:10:45,035 we had no idea how fast it would grow and how to really market food. 136 00:10:45,079 --> 00:10:48,473 Through experience we figured out how to take really good pictures of food, 137 00:10:48,517 --> 00:10:51,085 really good videos of food and really how to market food 138 00:10:51,128 --> 00:10:53,217 specifically for restaurants and brands. 139 00:10:53,261 --> 00:10:57,787 And we realized that our expertise could really help out a lot of local restaurants. 140 00:11:01,008 --> 00:11:04,402 [Rianette] Looking at celebrities and big people with influence, 141 00:11:04,446 --> 00:11:09,277 I think they've got a very, very big responsibility because so many people follow them. 142 00:11:09,320 --> 00:11:14,804 And I think they're also in a fantastic space where they can impact lives, 143 00:11:14,848 --> 00:11:20,418 they can change social behavior, and they can actually make the world a better place. 144 00:11:20,462 --> 00:11:24,553 I think if someone can make a career off Instagram, or a career off Twitter, 145 00:11:24,596 --> 00:11:28,557 or a career off something, I think go, the world is hard you know. Do what you got to do. 146 00:11:36,739 --> 00:11:40,177 I think it's really cool that people are taking power to their own hands. 147 00:11:41,918 --> 00:11:45,792 I need a microphone. Microphone! 148 00:11:48,882 --> 00:11:54,583 Who's here for the first time? Is Pretoria going to show us a good time today? 149 00:11:56,324 --> 00:11:58,761 Welcome to the Grand White Dinner, ladies and gents. 150 00:11:58,805 --> 00:12:03,070 Okay, we're celebrating our fifth birthday anniversary this year. 151 00:12:03,113 --> 00:12:05,202 It is a very, very special one. 152 00:12:05,246 --> 00:12:09,337 We asked all of you to come in white and a touch of blue because as we all know 153 00:12:09,380 --> 00:12:13,341 we're trying to raise awareness for the water crisis down in Cape Town. 154 00:12:13,384 --> 00:12:18,128 Make sure your phones are out. Make sure you are live on Instagram, on Twitter, 155 00:12:18,172 --> 00:12:23,655 and Facebook because the party is about to start, Pretoria! 156 00:12:24,700 --> 00:12:26,789 -Are you guys ready? -[all cheering] 157 00:12:26,833 --> 00:12:30,793 Welcome to Grand White Dinner! 158 00:12:30,837 --> 00:12:34,449 Because of my social media, I've been able to meet a lot more people. 159 00:12:34,492 --> 00:12:36,059 I've been able to travel a lot more. 160 00:12:36,103 --> 00:12:40,368 I can't imagine what still awaits. I can't wait to see 161 00:12:40,411 --> 00:12:45,155 how much of Africa the world can take in. 162 00:12:45,199 --> 00:12:47,288 Now, I think it's the perfect time. 163 00:12:47,331 --> 00:12:51,466 The spotlight is on this beautiful continent, the people, the fashion, the food, 164 00:12:51,509 --> 00:12:56,123 the music, the culture, the history and it's also a great time for women. 165 00:12:56,166 --> 00:13:00,823 Women around the world, women empowerment, powerful movements that have been started 166 00:13:00,867 --> 00:13:04,871 all across the globe and I think you know, when we use social media 167 00:13:04,914 --> 00:13:06,916 the right way, we can change the world. 168 00:13:06,960 --> 00:13:12,617 My definition of a public figure is someone who takes 169 00:13:12,661 --> 00:13:15,533 what the world needs at large, 170 00:13:16,491 --> 00:13:17,448 seriously. 171 00:13:19,624 --> 00:13:23,628 Social needs, economic needs, 172 00:13:23,672 --> 00:13:24,978 political needs. 173 00:13:25,021 --> 00:13:26,196 We are free, 174 00:13:28,111 --> 00:13:29,330 we are strong, 175 00:13:31,201 --> 00:13:36,163 we are one massive collective voice. That is what Rose Army is about. 176 00:13:36,206 --> 00:13:39,296 It is about all of us being roses in our own life. 177 00:13:39,340 --> 00:13:43,953 Not me, the actual flower, because we have thorns. 178 00:13:43,997 --> 00:13:45,912 [whistles] 179 00:13:45,955 --> 00:13:48,175 And our thorns carry justice. 180 00:13:48,218 --> 00:13:51,918 Social media has been huge in spreading my message 181 00:13:51,961 --> 00:13:58,011 which really is just a message that's pro humanity and pro thought, you know, 182 00:13:58,054 --> 00:14:00,143 trying to make people smarter, really. 183 00:14:00,187 --> 00:14:03,799 I'm not saying I'm the smartest. I'm just saying, I know smart enough 184 00:14:03,843 --> 00:14:06,802 to know that we need to have a lot of conversations we're not having. 185 00:14:06,846 --> 00:14:10,240 And so I thought, well, let me figure out how we can have these conversations 186 00:14:10,284 --> 00:14:12,373 and it was through social media. 187 00:14:12,416 --> 00:14:14,418 -Okay Lucas, you got-- we're going to do some filming... -Yeah, we're all set. 188 00:14:14,462 --> 00:14:17,247 Do some boxing for the old, Instagram, YouTube video. 189 00:14:17,291 --> 00:14:21,643 Kinobody really took off when I really hammered down on YouTube. 190 00:14:21,686 --> 00:14:23,863 So the time you know, we built this website, this blog, 191 00:14:23,906 --> 00:14:26,343 we had you know a hundred thousand visits a month which was good, 192 00:14:26,387 --> 00:14:30,695 but I you know-- I was a decent--I got, I got very good at writing articles 193 00:14:30,739 --> 00:14:33,960 and people loved it. But I was meant to be on camera, you know. 194 00:14:34,003 --> 00:14:37,746 It may take me all day to write one article, but in like a few hours I could film 195 00:14:37,789 --> 00:14:41,445 a bunch of videos. And once I started doing YouTube videos, 196 00:14:41,489 --> 00:14:43,491 people really, really liked that. 197 00:14:43,534 --> 00:14:45,319 Check this out! This is in three months, 198 00:14:45,362 --> 00:14:47,495 first place in our transformation contest. 199 00:14:47,538 --> 00:14:51,238 Chad lost 36 pounds of fat. Went from here to here! 200 00:14:51,281 --> 00:14:53,283 In second place, in just three months, 201 00:14:53,327 --> 00:14:56,417 Colton Morgan shred off a ton of fat got shredded! 202 00:14:56,460 --> 00:14:58,723 Look at what these guys are doing in just three months. 203 00:14:58,767 --> 00:15:02,727 Internet fasting lifting, three times per week, it's just crazy. 204 00:15:02,771 --> 00:15:06,470 Look at this you know, you have we have all these crazy transformations. 205 00:15:06,514 --> 00:15:09,430 We have over two hundred thousand people doing a program right now 206 00:15:09,473 --> 00:15:11,519 and we have a very active Facebook group. 207 00:15:11,562 --> 00:15:15,175 And every day we hear about these new transformations and the YouTube channel, 208 00:15:15,218 --> 00:15:20,006 the people that even-- didn't even buy a program they-- there's over 60 million views, 209 00:15:20,049 --> 00:15:25,272 all very educational content. So I would say we've helped millions now. 210 00:15:25,315 --> 00:15:29,450 When I first started getting these transformations years ago, oh my god, I'd have like-- 211 00:15:29,493 --> 00:15:33,106 I don't know, like tears. I couldn't believe it because it's not when these people tell you, 212 00:15:33,149 --> 00:15:35,108 you know, I've lost 30 pounds. 213 00:15:35,151 --> 00:15:38,198 It's not just that I lost 30 pounds it's like I lost 30 pounds and you know 214 00:15:38,241 --> 00:15:42,637 I achieved my best physique ever and now this and this happened. 215 00:15:42,680 --> 00:15:44,682 That's it! That's the 30 pounds, 216 00:15:44,726 --> 00:15:46,989 the 30 pounds of muscle, 30 pounds of fat, that's not it. 217 00:15:47,033 --> 00:15:51,646 It's the-- and then all of a sudden I'm doing what I love or I'm living-- 218 00:15:51,689 --> 00:15:55,041 I'm confident with my friends. And it's, it's that part of story 219 00:15:55,084 --> 00:15:57,347 that really like touches me. 220 00:15:57,391 --> 00:16:04,311 My claim to fame besides my amazing personality is I did the first-ever fashion campaign 221 00:16:04,354 --> 00:16:05,877 with memes for Gucci. 222 00:16:05,921 --> 00:16:10,882 Like try, literally waking up and just seeing a DM from 223 00:16:10,926 --> 00:16:13,581 check mark Gucci and was like, 224 00:16:13,624 --> 00:16:16,018 "Hey, we would love to talk to you about memes." 225 00:16:16,976 --> 00:16:19,369 Like what the actual fuck! 226 00:16:22,068 --> 00:16:27,290 It surprised me, how this has become an actual enterprise, if I may put it. 227 00:16:27,334 --> 00:16:31,207 People are going into full-time youtubing, for example, 228 00:16:31,251 --> 00:16:35,081 full time social media connecting, social media influencer. 229 00:16:35,124 --> 00:16:38,606 Now we've got this-- such a recognition. 230 00:16:38,649 --> 00:16:44,264 I think it's awesome in terms of social media being a platform, 231 00:16:45,961 --> 00:16:49,356 compatible with the person's personality. 232 00:16:49,399 --> 00:16:54,709 If, if, if the social media influences personality is such that they need 233 00:16:54,752 --> 00:16:56,841 such a platform to express themselves. 234 00:16:56,885 --> 00:17:00,454 Meanwhile, now I'm like the king of nightlife in New York. 235 00:17:00,497 --> 00:17:01,846 Move! 236 00:17:01,890 --> 00:17:05,067 And people like beg me to get into parties. 237 00:17:05,111 --> 00:17:07,461 And I'm just like, "Who are you?" 238 00:17:07,504 --> 00:17:09,637 And they're like, "I follow you." I was like, "Congratulations! 239 00:17:09,680 --> 00:17:14,511 There's 71-- there's 75 thousand people that do that, too, like I don't know. 240 00:17:15,599 --> 00:17:18,907 Hey Cheers! Yo, cheers 241 00:17:20,256 --> 00:17:21,953 to being fabulous, 242 00:17:21,997 --> 00:17:26,393 fun-employed and making everyone fuckin hate you! 243 00:17:26,436 --> 00:17:27,481 I hope not. 244 00:17:27,524 --> 00:17:28,743 Night life! 245 00:17:29,961 --> 00:17:32,703 Actually, fuck Little Miss Sunshine. 246 00:17:48,763 --> 00:17:52,288 My accountant the other day said my biggest expenses--get ready-- 247 00:17:52,332 --> 00:17:57,554 were Chipotle and Uber because I love Chipotle more than anything. 248 00:17:57,598 --> 00:17:58,294 Cheers! 249 00:18:05,693 --> 00:18:07,260 You okay? 250 00:18:07,303 --> 00:18:12,047 So before I was in social media, I worked in comedy. Shocker! 251 00:18:12,091 --> 00:18:13,831 I literally-- 252 00:18:13,875 --> 00:18:18,271 I was like the arbiter of taste-- like I would get to choose like, 253 00:18:18,314 --> 00:18:23,058 who got to go on stage because people have really bad taste in America. 254 00:18:23,102 --> 00:18:26,757 And they want to make money, so it's very simple. 255 00:18:26,801 --> 00:18:33,547 And then I had a horrible, beyond horrible, scary ex-boyfriend 256 00:18:33,590 --> 00:18:38,900 that stalked me and I said if I ever went-- if I ever had a thousand followers, 257 00:18:38,943 --> 00:18:40,162 I would go public. 258 00:18:40,206 --> 00:18:42,208 And so 259 00:18:42,251 --> 00:18:46,342 I had a thousand followers and I went public and then I just like catapulted. 260 00:18:46,386 --> 00:18:50,651 Like everyone was like, "Holy shit who's this person?" I was like, "Oh shit it's-- it's me." 261 00:18:50,694 --> 00:18:52,174 Like-- [laughing] 262 00:18:54,045 --> 00:18:57,745 But I it's just very simple, I really just want to make people laugh. 263 00:18:57,788 --> 00:19:01,836 And like I'm really nice to my fans, sometimes even when I'm not in the best mood 264 00:19:01,879 --> 00:19:05,666 I'll still be nice to them. And I mean, I know-- 265 00:19:05,709 --> 00:19:10,236 like I know that I'm a public figure and there's no getting around that. 266 00:19:10,279 --> 00:19:14,109 Like Instagram made me this and I'm not going to-- I'm not going to deny it. 267 00:19:14,153 --> 00:19:16,590 [disco music, screaming] 268 00:19:26,556 --> 00:19:27,905 [man] Oh my god! 269 00:19:30,256 --> 00:19:34,651 [Donterio] I ain't gonna lie, Instagram though and Facebook social media, period. 270 00:19:34,695 --> 00:19:39,569 It changed my life, man! Changed my life, man! Shit changed my life. 271 00:19:39,613 --> 00:19:43,747 It's actually good for you, so if you have a goal or a dream 272 00:19:43,791 --> 00:19:45,401 whatever you trying to pursue in life, 273 00:19:47,664 --> 00:19:49,840 go through social media, you know I'm saying? 274 00:19:49,884 --> 00:19:53,235 I know everything works through social media so that's not nothing big to tell you, 275 00:19:53,279 --> 00:19:57,021 but stay focused at that shit man because that shit can change your life. 276 00:19:57,065 --> 00:20:01,983 I made-- like I don't work a job, this is my career, you know what I'm saying? 277 00:20:03,158 --> 00:20:06,901 Like social media actually changed my life. Now I have real career things going on 278 00:20:06,944 --> 00:20:11,253 from movies, to TV shows, to music with legends, all that shit man! 279 00:20:11,297 --> 00:20:13,473 Shit changed my motherfucking life. 280 00:20:13,516 --> 00:20:15,605 ♪♪♪ 281 00:20:21,698 --> 00:20:27,922 [Emmet] Social media means to me, a way for creative people to become 282 00:20:27,965 --> 00:20:32,970 something that was impossible to become like even ten years ago. 283 00:20:33,014 --> 00:20:38,454 It kind of gives you a way to connect with people that is like completely new. 284 00:20:38,498 --> 00:20:42,545 So like I have people that I feel like I'm friends with but I've never actually 285 00:20:42,589 --> 00:20:45,418 met them before. But we know each other through Instagram. 286 00:20:46,332 --> 00:20:51,815 As a landscape photographer, ten years ago being stopped in the street and people asking you 287 00:20:51,859 --> 00:20:54,818 if they can take a selfie with you or just telling me that they liked 288 00:20:54,862 --> 00:20:58,387 my photos or something-- like that was unheard of ten years ago. 289 00:20:58,431 --> 00:21:01,390 I've had people come up to me and they're shaking because 290 00:21:01,434 --> 00:21:03,610 they feel like they're meeting a celebrity 291 00:21:03,653 --> 00:21:07,309 but in reality I just have like 200k on Instagram. 292 00:21:07,353 --> 00:21:12,749 It isn't spectacular. Sometimes I wake up and I'm just like-- 293 00:21:12,793 --> 00:21:15,535 I start questioning like, what is life? Like this is insane. 294 00:21:15,578 --> 00:21:18,451 This is amazing. The amount of people that would dream to be here. 295 00:21:19,365 --> 00:21:23,325 My fans are crazy. They tattoo my name on their arms. 296 00:21:23,369 --> 00:21:26,546 A couple of months ago, I was in Cape Town at the airport and usually 297 00:21:26,589 --> 00:21:30,724 when people meet me they get really engulfed and kind of overwhelmed with emotion. 298 00:21:30,767 --> 00:21:34,641 Girls particularly, love to-- love to cry and I mean they weep. 299 00:21:34,684 --> 00:21:39,341 Like really weep and this girl was yelling and screaming 300 00:21:39,385 --> 00:21:42,779 and weeping in the middle of the airport at the top of her lungs. 301 00:21:42,823 --> 00:21:46,827 Everybody thought she was having like it's I don't-- like it the heart attack or something. 302 00:21:46,870 --> 00:21:50,265 And we had to just remove her out of the public space, 303 00:21:50,309 --> 00:21:53,007 took her to like a private room, had to give her sugar water. 304 00:21:53,050 --> 00:21:55,575 It was quite something, quite something. 305 00:21:57,228 --> 00:22:00,362 What's really crazy is when you go out with a girl that has no idea who-- 306 00:22:00,406 --> 00:22:02,712 like she has no idea who you are and you know this casual date and 307 00:22:02,756 --> 00:22:04,366 then five people come up to you. 308 00:22:04,410 --> 00:22:06,542 And she's like, wait a second you never told me what you do. 309 00:22:06,586 --> 00:22:09,197 I'm like, well, I just said I was internet marketer. I just do internet stuff. 310 00:22:09,240 --> 00:22:12,853 He went on a date, he went to three different spots, two different spots 311 00:22:12,896 --> 00:22:15,116 people were asking for pictures and autographs on that date. 312 00:22:15,159 --> 00:22:17,771 -Probably the best date of your life. -[laughing] 313 00:22:22,906 --> 00:22:25,953 Now one thing you can't leave the crib without is money. 314 00:22:25,996 --> 00:22:28,869 You got to make sure you got money in your pocket. This is light. 315 00:22:28,912 --> 00:22:33,830 This is my pocket change for the day or your phone or you-- or your phone charger. 316 00:22:33,874 --> 00:22:36,877 Need your iPhone charger if this mother fucker phone, go dead in this rap. 317 00:22:38,139 --> 00:22:41,882 When I go outside a lot of people want to take pictures with me, especially in Chicago. 318 00:22:41,925 --> 00:22:44,667 So I got to make sure I'm good, man. 319 00:22:44,711 --> 00:22:48,367 Mother fuckers everywhere I go they want to take pictures and shit. 320 00:22:49,672 --> 00:22:53,546 Got to have a twisty, the twisty way, you can't go wrong without that. 321 00:22:53,589 --> 00:22:55,417 You know what I'm saying? 322 00:22:55,461 --> 00:22:59,900 It's a motherfucking throw, right. You dig? Oh baby. 323 00:23:02,642 --> 00:23:04,252 And we're dope! 324 00:23:04,295 --> 00:23:05,558 ♪♪♪ 325 00:23:09,300 --> 00:23:12,956 [Bonang] My reality show "Being Ponang" and I think the message around it is really truly 326 00:23:13,000 --> 00:23:14,393 about you know hard work. 327 00:23:16,438 --> 00:23:20,050 It follows my-- my daily life which is moving from one project to the next, 328 00:23:20,094 --> 00:23:23,489 moving from one shoot to the next, moving from one country to the next 329 00:23:23,532 --> 00:23:26,709 and the message that I definitely wanted to portray with that show was 330 00:23:26,753 --> 00:23:29,886 just to show how much work actually goes into entertainment. 331 00:23:29,930 --> 00:23:33,803 You know, a lot of people think glitz and glam when they see or hear us. 332 00:23:33,847 --> 00:23:39,287 And they don't really respect the profession that is TV presenting 333 00:23:39,330 --> 00:23:44,727 and what goes in to becoming a successful media personality. 334 00:23:44,771 --> 00:23:47,687 People think it's so easy. It's a lot of work. It really is. 335 00:23:47,730 --> 00:23:51,778 We need to work long hours and we must work at least 60 to 75 hours a week, 336 00:23:51,821 --> 00:23:56,565 depending on the week. But it's so cool to experience things that you know 337 00:23:56,609 --> 00:24:00,047 normally we wouldn't be able to experience, especially in a nine-to-five 338 00:24:00,090 --> 00:24:02,745 or in the operating room being on call all the time. 339 00:24:02,789 --> 00:24:07,837 It was difficult to even plan a vacation for three days to go to like Miami, never mind the fact 340 00:24:07,881 --> 00:24:12,712 that you know this summer where we're headed? We're going to London, Amsterdam, 341 00:24:12,755 --> 00:24:15,802 Copenhagen, Prague and back. 342 00:24:15,845 --> 00:24:18,544 -All within like two weeks just-- just because. -Right. 343 00:24:18,587 --> 00:24:23,374 A lot of people pay me to Rose people, like a lot of people pay me to bake people, 344 00:24:23,418 --> 00:24:27,335 you know I'm saying? And when I bake celebrities, I just bake what's trending. 345 00:24:27,378 --> 00:24:31,339 I get like-- if you fuck up on-- if you fuck up on social media and you're a celebrity 346 00:24:31,382 --> 00:24:35,735 I'm gonna tell you something. I get a lot of DM's about you motherfuckers. 347 00:24:35,778 --> 00:24:38,607 Like get his ass, get his ass and when I get a lot of DM's-- 348 00:24:38,651 --> 00:24:40,827 if I get a lot of DM's about you, 349 00:24:40,870 --> 00:24:43,830 fifty, sixty to a hundred DM's about the same motherfucker, 350 00:24:43,873 --> 00:24:46,310 I'm going to roast your ass. I'm going to bake you. It's done. 351 00:24:46,354 --> 00:24:49,444 You're barbecued. Oh baby you're barbecued. 352 00:24:49,488 --> 00:24:52,534 One of the greatest Indian players of all time but you must be ready 353 00:24:52,578 --> 00:24:54,536 to attend this barbecue my brethren. 354 00:24:54,580 --> 00:24:59,846 Yeah, barbecue-- I'm too sexy for game one, looking ass boy, your ass 355 00:24:59,889 --> 00:25:02,762 showed up to the game with some shorts on and came up short. 356 00:25:02,805 --> 00:25:05,373 Sorry for your loss, ugly ass but the matter of fact you're ass 357 00:25:05,416 --> 00:25:07,680 dressed like you for the yellow. 358 00:25:07,723 --> 00:25:10,770 You know I play a mean harmonica right? Dumb ass tutee-fruity saxophone player, looking as 359 00:25:10,813 --> 00:25:14,077 gay man in black character, looking as petty CIA agent, 360 00:25:14,121 --> 00:25:17,559 looking at a scandalous and looking at your ass dressed like a Scottish bartender, 361 00:25:17,603 --> 00:25:20,780 as a matter of fact your ass dressed like you'd be stripping at Men's Wearhouse, 362 00:25:20,823 --> 00:25:23,130 dumbass why the fuck you got that purse full though? 363 00:25:23,173 --> 00:25:27,351 You broke this head boy? Your ass smuggling in the locker room for Jr. Smith 364 00:25:27,395 --> 00:25:29,832 that's why he did that dumbass plan at the end of the game. 365 00:25:29,876 --> 00:25:32,052 Stupid ass but what the fuck is them on your feet there? 366 00:25:32,095 --> 00:25:36,447 Big booties, yodel-le-he-hoo! Booties London Bridge is falling down, 367 00:25:36,491 --> 00:25:41,017 Harry Potter booties, yo ass got on some blood Billiken parade mosquito steppers. 368 00:25:41,061 --> 00:25:44,673 Them bitches long as hell on my mama boy! Yo ass can kick them off a dream 369 00:25:44,717 --> 00:25:48,372 with them big-ass shoes, boy. Yo ass dressed like Mr. Billy on steroids. 370 00:26:05,564 --> 00:26:07,043 Hi. 371 00:26:07,087 --> 00:26:11,570 Can I have this and then do you have the gold jewel 372 00:26:12,571 --> 00:26:16,096 you know I have the gold one. Why don't you guys have the gold one? Forget it. 373 00:26:16,139 --> 00:26:17,837 Can I just get a pack of Parliaments then? 374 00:26:24,626 --> 00:26:25,584 What is it? 375 00:26:29,239 --> 00:26:30,850 No, yeah, I don't-- 376 00:26:32,765 --> 00:26:35,115 This is the worst Gatorade in the world. I kicked a boy out of my bed 377 00:26:35,158 --> 00:26:37,857 because I told him to get blue and he got Galatia freeze. 378 00:26:40,337 --> 00:26:43,863 Later, see you tomorrow or usual. 379 00:26:43,906 --> 00:26:48,432 So I don't know how I'm up, but it's like 11:30 I think. 380 00:26:48,476 --> 00:26:53,481 And I'm just meeting like six of my best friends for lunch at my favorite restaurant Lucian. 381 00:26:53,524 --> 00:26:58,442 It's like iconic Monday. I met ASAP Rocky there the other night 382 00:26:58,486 --> 00:27:01,054 but everyone from like Baz Luhrmann to ASAP Rocky 383 00:27:01,097 --> 00:27:02,925 to the biggest art dealers in the world, 384 00:27:02,969 --> 00:27:04,492 you just never know who you're gonna see. 385 00:27:12,282 --> 00:27:15,677 Rita Ora's publicist came over to me and was like, 386 00:27:15,721 --> 00:27:17,810 "Hey Rita would like to meet you." 387 00:27:17,853 --> 00:27:20,290 And I was like, "Why the fuck would she want to meet me when she's blocked me?" 388 00:27:21,465 --> 00:27:26,557 And she goes, "Darling..." with her fucking fake posh accent. She goes, "Darling, 389 00:27:26,601 --> 00:27:28,908 but how I don't even know how to block someone." 390 00:27:28,951 --> 00:27:32,215 Who the fuck doesn't know how to block someone? It's one button. 391 00:27:34,261 --> 00:27:38,961 I literally get paid to get fucked up and party. 392 00:27:41,572 --> 00:27:44,663 It's a very bizarre career 393 00:27:44,706 --> 00:27:46,882 and it pays money. 394 00:27:54,455 --> 00:27:59,373 I first realized I could monetize off my Instagram and my social media platforms 395 00:27:59,416 --> 00:28:03,507 after you know I was consistently getting sent things from brands, 396 00:28:03,551 --> 00:28:06,510 you know, to share, to photograph and share on my social media. 397 00:28:06,554 --> 00:28:12,908 And to the point where it was so consistent I was thinking okay, this is obviously beneficial 398 00:28:12,952 --> 00:28:16,695 for them. They're making money off this. How can I make money off this? 399 00:28:16,738 --> 00:28:20,960 I started a fashion label like a year after I got off The Bachelor 400 00:28:21,003 --> 00:28:25,616 and so that that was really successful. So that was basically all promoting 401 00:28:25,660 --> 00:28:31,187 you know on my social media and then yeah it just kind of spiraled from there. 402 00:28:31,231 --> 00:28:35,104 [Greg] We realized that we could really start to help restaurants grow their Instagram 403 00:28:35,148 --> 00:28:38,064 and their social media and really just help out their business 404 00:28:38,107 --> 00:28:40,762 by creating really engaging content, 405 00:28:40,806 --> 00:28:44,766 stuff that we learned through our expertise of just being in the field, 406 00:28:44,810 --> 00:28:47,377 going to restaurants, taking pictures and everything. 407 00:28:47,421 --> 00:28:53,644 And we started about two and a half years ago with a restaurant in the Lower East Side, 408 00:28:53,688 --> 00:28:58,040 taking pictures for them, taking videos, creating really awesome content for them 409 00:28:58,084 --> 00:29:00,739 and we were just like, "Hey let's try this out. 410 00:29:00,782 --> 00:29:02,653 See if it works. See if it helps their business?" 411 00:29:02,697 --> 00:29:07,354 And I mean in about, what? Two months we gained them ten thousand followers 412 00:29:07,397 --> 00:29:08,790 -on Instagram-- -It's insane. 413 00:29:08,834 --> 00:29:11,488 And they were a relatively new restaurant. 414 00:29:11,532 --> 00:29:14,404 They just started blowing up when it comes to their-- 415 00:29:14,448 --> 00:29:16,363 their brunch crowd was out the door. 416 00:29:16,406 --> 00:29:18,713 So it really, really helped and that's when we realized 417 00:29:18,757 --> 00:29:22,195 we can turn this into legitimate mark-- media and marketing company. 418 00:29:22,238 --> 00:29:25,676 I made ten thousand dollars in one year, you know working all day. 419 00:29:25,720 --> 00:29:31,726 My second year I did 30,000. My third year we did-- I did 80,000. 420 00:29:31,770 --> 00:29:35,643 And then when I sort of built my team the next year, we did you know 200,000. 421 00:29:35,686 --> 00:29:39,038 The year after that. So basically my fifth-year and that was my goal. 422 00:29:39,081 --> 00:29:41,344 I was like, I dropped out of university. 423 00:29:41,388 --> 00:29:44,260 I was like I want to be doing six figures by the time my friends are finished University 424 00:29:44,304 --> 00:29:46,480 because I was getting so much flack for being done. 425 00:29:46,523 --> 00:29:48,917 I was like you know what? I'm going to hit six figures before and so 426 00:29:48,961 --> 00:29:51,964 by the time my friends were done at school, I was-- I did 200,000. 427 00:29:52,007 --> 00:29:54,140 That was the fourth year at the fifth year 428 00:29:55,228 --> 00:29:57,404 my company, we did a million dollars. 429 00:29:57,447 --> 00:30:02,061 And then the sixth year we were in you know-- the you know the mid seven-figure range 430 00:30:02,104 --> 00:30:04,541 but with a lot more cost involved, a lot more ads. 431 00:30:04,585 --> 00:30:09,285 So now you know our goal is to get things to the million-dollar-a-month thing 432 00:30:09,329 --> 00:30:11,461 and you know that's-- that's been a lot trickier 433 00:30:11,505 --> 00:30:13,768 than getting to the first mill-- million a year. 434 00:30:13,812 --> 00:30:16,597 I want the money you know I'm saying? I ain't saying like I'll do anything for the money. 435 00:30:16,640 --> 00:30:19,339 I'm just saying I got a family to feed. I got kids. 436 00:30:19,382 --> 00:30:22,168 So I'd appreciate everybody that fuck with me and follow me and shit 437 00:30:22,211 --> 00:30:24,953 but you know what? I need dinerotoo. 438 00:30:26,563 --> 00:30:30,916 How "On Baby" came about was see "On baby" was like something that we said 439 00:30:30,959 --> 00:30:35,834 in my hood but not like "On baby" was something-- a saying that we said in my neighborhood. 440 00:30:35,877 --> 00:30:39,359 On baby you do your thing. On baby, how you feeling boy? 441 00:30:39,402 --> 00:30:41,752 And I just said it on my videos like-- 442 00:30:41,796 --> 00:30:46,888 like perfect-- like accidentally but it was just like a habit to me I always saying it. 443 00:30:46,932 --> 00:30:49,586 And people picked up on it. So what I did was I took "On Baby" 444 00:30:50,544 --> 00:30:52,372 and turned it into a real brand. 445 00:30:52,415 --> 00:30:56,289 Now I own "On Baby." I trademarked it. I own that. 446 00:30:57,420 --> 00:31:00,815 And that's dope, you know what I'm saying? I took something that was-- 447 00:31:00,859 --> 00:31:04,210 I took something that was from my community, from my neighborhood 448 00:31:04,253 --> 00:31:09,563 and turned it into a fucking brand, a fucking enterprise, man 'cause that is what is gonna be. 449 00:31:09,606 --> 00:31:11,304 That's what it's gonna turn into-- 450 00:31:13,001 --> 00:31:15,264 On baby. 451 00:31:15,308 --> 00:31:18,789 [Bonang] The opportunities are incredible, that's what I love particularly about social media 452 00:31:18,833 --> 00:31:23,011 is that we are now creating an era of social media entrepreneurs. 453 00:31:23,055 --> 00:31:27,146 And there are so, so, so many things that are possible. 454 00:31:27,189 --> 00:31:31,280 And every day it's wonderful to watch how the world is changing 455 00:31:31,324 --> 00:31:36,982 and it's fascinating to kind of be right there, you know, the pulse of it all is exciting. 456 00:31:37,025 --> 00:31:41,203 I love the ability that people will have created a business 457 00:31:41,247 --> 00:31:44,163 and some people have created incredible businesses 458 00:31:44,206 --> 00:31:48,123 from not really having some type of tertiary education 459 00:31:48,167 --> 00:31:54,608 or any skill set but just being interesting in some way. And social media is-- 460 00:31:54,651 --> 00:31:57,785 is all about that you know. It's interesting to be interested in other people. 461 00:31:57,828 --> 00:32:01,049 -Yeah. -So when others see someone liking or commenting 462 00:32:01,093 --> 00:32:04,400 on somebody else's page or advertisement, 463 00:32:04,444 --> 00:32:06,620 you know, they're then driven to that-- it's, 464 00:32:06,663 --> 00:32:12,843 it's just a phenomenal medium of advertising and then monetizing their own businesses. 465 00:32:15,455 --> 00:32:20,025 You get likeaholics, people who are absolutely addicted to get more likes, 466 00:32:20,068 --> 00:32:22,114 to get more followers and more friends. 467 00:32:22,157 --> 00:32:25,291 And a big portion of that is because they think their value 468 00:32:25,334 --> 00:32:27,336 is determined by what is being said online 469 00:32:27,380 --> 00:32:29,469 and by the amount of followers you have. 470 00:32:29,512 --> 00:32:33,473 When we first started and also presently as we post, 471 00:32:33,516 --> 00:32:37,999 I'm constantly hitting that refresh button to see how many likes it'll go 472 00:32:38,043 --> 00:32:40,001 after five seconds, after ten seconds. 473 00:32:40,045 --> 00:32:44,397 I refresh it all the time. As soon as I put up a picture, you know. 474 00:32:44,440 --> 00:32:48,792 I can always tell after about three and a half minutes, 475 00:32:48,836 --> 00:32:51,621 how good it's going to be for the rest of the day. 476 00:32:51,665 --> 00:32:57,192 When someone receives a lot of likes, it's literally like a quick hit you know. 477 00:32:57,236 --> 00:33:02,067 It is akin to taking a drug, getting high 478 00:33:02,110 --> 00:33:07,202 and then you know there's a withdrawal effect, so you might get a rush for eight seconds 479 00:33:07,246 --> 00:33:10,205 and then you sort of drop below baseline. 480 00:33:10,249 --> 00:33:16,429 The reality is with social media we get that rush and that feeling of, you know being high 481 00:33:16,472 --> 00:33:19,649 and it wears off and then we want to go back. 482 00:33:19,693 --> 00:33:25,003 If we're not careful and if we don't manage it carefully, it could become an addiction 483 00:33:25,046 --> 00:33:29,094 where we just want to get that feeling and it takes longer to get there. 484 00:33:30,791 --> 00:33:36,710 In long-term social media use we've found people displaying brain changes 485 00:33:36,753 --> 00:33:38,407 especially in their dopamine circuit, 486 00:33:38,451 --> 00:33:42,324 very similar to especially cocaine users. 487 00:33:43,369 --> 00:33:45,414 As we know, cocaine and crystal meth 488 00:33:45,458 --> 00:33:51,420 they-- they directly influence how the brain functions in terms of 489 00:33:51,464 --> 00:33:57,470 their dopamine release and in terms of how dopamine receptors undergo down regulation. 490 00:33:57,513 --> 00:34:01,082 Dopamine, of course, is very involved in addiction. 491 00:34:01,126 --> 00:34:07,306 We know for years that dopamine has a lot to do with feeling good. 492 00:34:07,349 --> 00:34:09,612 It has a lot of other functions in the brain, 493 00:34:09,656 --> 00:34:15,270 it's a normal transport chemical, but dopamine certainly has been shown 494 00:34:15,314 --> 00:34:20,145 in various studies to increase when you're involved in social media. 495 00:34:20,188 --> 00:34:24,932 I think Instagram is a massive addiction. It's been shown that every time you post a photo, 496 00:34:24,975 --> 00:34:26,890 you get some likes it's like you got this dopamine spike. 497 00:34:26,934 --> 00:34:29,023 It feels good, you keep checking and keep tracking it. 498 00:34:29,067 --> 00:34:32,592 Procrastination is probably its highest ever because 50 years ago 499 00:34:32,635 --> 00:34:34,855 what are you going to procrastinate on? Just go watch TV, 500 00:34:34,898 --> 00:34:36,944 but now you have so many things, so many notifications 501 00:34:36,987 --> 00:34:40,687 and so if you check it constantly, you feel shitty. 502 00:34:40,730 --> 00:34:45,039 You really feel shitty. Like I'm trying to develop a strategy where I-- 503 00:34:45,083 --> 00:34:48,869 my phone is on airplane mode, I only like go on Instagram for like maybe 10 minutes 504 00:34:48,912 --> 00:34:51,001 15 minutes in the hour and text message. 505 00:34:51,045 --> 00:34:55,310 I haven't done it yet but like I know for a fact that like if I'm not meditating, 506 00:34:55,354 --> 00:34:59,314 if I'm not like relaxing, getting still, getting present, I'm just by myself all day 507 00:34:59,358 --> 00:35:02,012 working and then checking every time, I do not feel good. 508 00:35:07,105 --> 00:35:13,285 If the thought process that went into building these applications, 509 00:35:13,328 --> 00:35:17,115 Facebook being the first of them to really understand it 510 00:35:17,158 --> 00:35:21,031 that thought process was all about how do we consume as much of your time 511 00:35:22,859 --> 00:35:25,645 and conscious attention as possible? 512 00:35:25,688 --> 00:35:29,170 And that means that we need to sort of give you a little dopamine hit 513 00:35:29,214 --> 00:35:31,085 every once in a while 514 00:35:31,129 --> 00:35:35,350 because someone liked or commented on a photo or a post or whatever. 515 00:35:35,394 --> 00:35:38,310 And that's going to get you to contribute more content. 516 00:35:38,353 --> 00:35:41,574 And that's going to get you, you know, more likes and comments 517 00:35:41,617 --> 00:35:44,838 and it's a-- it's a valid-- it's a social validation feedback loop 518 00:35:44,881 --> 00:35:50,713 that that it's like, I mean it's exactly the kind of thing that a that a hacker like myself 519 00:35:50,757 --> 00:35:54,195 would come up with because you're exploiting a vulnerability 520 00:35:54,239 --> 00:35:56,502 in human psychology. 521 00:35:56,545 --> 00:35:58,721 We all want to be liked 522 00:35:58,765 --> 00:36:01,681 but now we want to be liked by sixteen million 523 00:36:02,856 --> 00:36:07,077 and will now some of us do anything to be liked. 524 00:36:08,078 --> 00:36:13,954 We-- we used to do anything to be liked but it was the by the person in front of you. 525 00:36:13,997 --> 00:36:17,958 Now it's to be liked by sixteen million people that you don't know. 526 00:36:18,001 --> 00:36:20,178 So now 16 million people might like you, 527 00:36:20,221 --> 00:36:23,355 but 16 million people might also have an opinion of you. 528 00:36:23,398 --> 00:36:25,661 And they want to be liked as well. 529 00:36:25,705 --> 00:36:30,231 So I don't, I'm not blaming anything or any thing 530 00:36:30,275 --> 00:36:35,062 but we have to ask ourselves what is the long-term if not to the short-term effect 531 00:36:35,105 --> 00:36:37,151 of too much information. 532 00:36:37,195 --> 00:36:40,981 Getting these likes and seeing how people react on your social media platforms 533 00:36:41,024 --> 00:36:43,288 are like little highs. 534 00:36:43,331 --> 00:36:49,076 The problem with that is at the beginning it was okay to get 3 likes, 4 likes twice a day 535 00:36:49,119 --> 00:36:52,253 but then you want to keep those endorphins flowing and you need 536 00:36:52,297 --> 00:36:54,299 a bigger and more impactful high. 537 00:36:54,342 --> 00:36:57,432 And that's where people really start posting more 538 00:36:57,476 --> 00:37:01,262 and they go through so many filters to find that perfect shot. 539 00:37:01,306 --> 00:37:06,746 And, unfortunately, it could derail their daily lives in such an extreme way 540 00:37:06,789 --> 00:37:08,878 that they forget the person next to them, 541 00:37:08,922 --> 00:37:12,360 that they forget about the person across the dinner table, 542 00:37:12,404 --> 00:37:16,712 but they're more infatuated by the food on the table and sharing that on Instagram. 543 00:37:18,105 --> 00:37:20,977 I can't tell you how many times I cooked dinner with my girlfriends 544 00:37:21,021 --> 00:37:23,328 and no one can put their phone down. 545 00:37:23,371 --> 00:37:27,767 Like everyone's on their phone taking photos and it's kind of like no one's actually like 546 00:37:27,810 --> 00:37:30,552 enjoying the dinner or the company because everyone just wants 547 00:37:30,596 --> 00:37:32,511 to get that photo for the Gram. 548 00:37:32,554 --> 00:37:35,122 So you guys ever go to lunch-- people you are with always on their phones? 549 00:37:35,165 --> 00:37:36,384 Yeah. 550 00:37:36,428 --> 00:37:38,256 I mean I am guilty of that, you know. 551 00:37:38,299 --> 00:37:40,606 It's almost like if you don't show the people who aren't with you 552 00:37:40,649 --> 00:37:43,391 how much fun you have then you're actually not having fun. 553 00:37:43,435 --> 00:37:46,612 I mean what's the point of having fun if you can't share it with people? 554 00:37:46,655 --> 00:37:51,269 I just did a piece for a major network on something called phubbing 555 00:37:52,531 --> 00:37:56,622 where people take out their cell phones when they're in the company of others, 556 00:37:56,665 --> 00:38:01,409 ignore the people they're alive with and at the same time are on Facebook 557 00:38:01,453 --> 00:38:07,720 or Instagram or taking pictures of their food, etc. So we have a need not to be bored. 558 00:38:08,808 --> 00:38:13,334 I guess Andy Warhol said it best, "Everybody wants their 15 minutes of fame." 559 00:38:13,378 --> 00:38:19,297 And somehow this is a-- a kind of gratuitous way 560 00:38:19,340 --> 00:38:21,516 of getting your 15 minutes of fame. 561 00:38:21,560 --> 00:38:28,828 It is inhibiting people's ability to create a strong and powerful positive memory. 562 00:38:28,871 --> 00:38:32,440 You know, creating a good memory requires a certain flow. 563 00:38:32,484 --> 00:38:36,749 It requires perspective. It requires being present in the moment 564 00:38:36,792 --> 00:38:40,840 and when you're looking at your phone to check social media 565 00:38:40,883 --> 00:38:44,800 to figure out what you're going to post to take 27 selfies 566 00:38:44,844 --> 00:38:46,367 to try to get the right one, 567 00:38:46,411 --> 00:38:50,458 to be snapping 30 different angles of your salmon 568 00:38:50,502 --> 00:38:55,811 is certainly ruining your experience of the moment. 569 00:38:58,161 --> 00:39:02,644 One of its biggest negative effects is that it's, essentially, ruining our ability 570 00:39:02,688 --> 00:39:05,604 to create memories that we hold on to. 571 00:39:05,647 --> 00:39:11,131 The inventors-- creators, you know and it's, it's me, it's Mark, 572 00:39:11,174 --> 00:39:15,178 it's the you know Kevin Systrom and Instagram, it's all of these people, 573 00:39:15,222 --> 00:39:21,881 understood this consciously and we did it anyway. 574 00:39:21,924 --> 00:39:27,713 And I'm and-- and it's just as a small company you think "Aw this, will never really..." 575 00:39:27,756 --> 00:39:30,933 You know, you're just you're just trying to increase your-- 576 00:39:30,977 --> 00:39:33,196 you know, you're just trying to increase your traffic. 577 00:39:33,240 --> 00:39:37,853 You're just trying to increase retention, you know like you're, you're-- you-- you're. 578 00:39:37,897 --> 00:39:43,250 You can't imagine what it would mean to have a billion users 579 00:39:43,293 --> 00:39:48,081 who are spending four hours a day on your platform. 580 00:39:48,124 --> 00:39:50,344 Like what is that doing to people's brains? 581 00:39:50,388 --> 00:39:55,218 I mean I-- I'm I actually don't even use social media anymore 582 00:39:56,306 --> 00:40:00,833 because it's, it's like-- it's too much of-- it it's too much of a time sink. 583 00:40:00,876 --> 00:40:05,794 The latest research is telling us that people are spending hours to an average 584 00:40:05,838 --> 00:40:09,407 of 19 and a half hours in front of screens. 585 00:40:09,450 --> 00:40:11,321 It's astounding. 586 00:40:11,365 --> 00:40:16,501 We can expect people being conditioned 587 00:40:16,544 --> 00:40:21,636 to experience such as the new normal. What that means is 588 00:40:21,680 --> 00:40:22,637 when I'm not 589 00:40:24,378 --> 00:40:31,211 around my phone, when I forget my phone at home, go into work 590 00:40:31,254 --> 00:40:35,694 that would create some psychological and perhaps physical withdrawal 591 00:40:35,737 --> 00:40:37,173 in me. 592 00:40:37,217 --> 00:40:42,962 I become a creature needing that phone to survive. 593 00:40:43,005 --> 00:40:45,094 If you took your phone away how long could you survive? 594 00:40:45,138 --> 00:40:49,229 Honestly? Yeah, maybe four and a half minutes. 595 00:40:49,272 --> 00:40:50,622 Yeah, I can't do it. 596 00:40:50,665 --> 00:40:54,974 If we're really trying my luck, like testing me, 597 00:40:56,323 --> 00:40:57,890 maybe like 14 minutes. 598 00:40:57,933 --> 00:41:00,762 I'm worried about social media in the future. I think it's, 599 00:41:00,806 --> 00:41:06,420 I think it's bringing us actually away from each other. Isn't that ironic? 600 00:41:06,464 --> 00:41:10,729 You see two kids and each one is on their cell phone not talking to each other 601 00:41:10,772 --> 00:41:15,908 but, yet, I believe that I may not be here to see it but I believe 602 00:41:15,951 --> 00:41:21,217 that social media will actually eventually make us strangers. 603 00:41:29,443 --> 00:41:33,403 There's the downside of losing personal contact with people around you, 604 00:41:33,447 --> 00:41:35,405 not taking phone calls as much. 605 00:41:35,449 --> 00:41:36,798 -Texting instead of-- -Right. 606 00:41:36,842 --> 00:41:39,279 Or messaging and things like that, you know. 607 00:41:39,322 --> 00:41:44,458 It's interesting, the younger generations I feel like you call them and they're like, 608 00:41:44,502 --> 00:41:46,460 "I'm not picking that up. What do you mean like you're calling me?" 609 00:41:46,504 --> 00:41:48,157 I don't answer phone calls. 610 00:41:48,201 --> 00:41:51,247 I know. I barely answer phone calls now because it's all email. 611 00:41:51,291 --> 00:41:54,860 It's all direct messaging and it's also quick contact. 612 00:41:54,903 --> 00:41:58,298 The big danger are these 11-year-olds that are getting their smartphones, 613 00:41:58,341 --> 00:42:00,822 their Instagram because they're at such a vulnerable age. 614 00:42:00,866 --> 00:42:04,217 I couldn't imagine dealing with all that stuff at eleven, twelve. 615 00:42:04,260 --> 00:42:07,307 And they are going to be the most affected 616 00:42:07,350 --> 00:42:10,658 because they're not having those real genuine, you know connections 617 00:42:10,702 --> 00:42:12,617 whether they're with their friends, their phones are- 618 00:42:12,660 --> 00:42:15,358 because they don't have at eleven, twelve, they don't-- they don't know 619 00:42:15,402 --> 00:42:18,710 not to put their phones away, just hang out with their friends and be present. 620 00:42:18,753 --> 00:42:21,887 So they're going to be on their phones all the time and it's going to-- it's going to-- 621 00:42:21,930 --> 00:42:24,063 they're going to socialize probably a lot differently. 622 00:42:35,422 --> 00:42:39,078 Addiction is that thing that is grabbing your attention 623 00:42:39,121 --> 00:42:41,994 and that you are actually abusing to an extent. 624 00:42:42,037 --> 00:42:46,302 So people think social media can't be or your digital platforms can't be. 625 00:42:46,346 --> 00:42:48,827 But the question is if you wake up, 626 00:42:48,870 --> 00:42:51,873 who do you greet first, your phone or the person next to you? 627 00:42:51,917 --> 00:42:53,962 What do you want to see first? 628 00:42:54,006 --> 00:42:57,357 Who do you check in first? Is it on Instagram or social platforms or do you say, 629 00:42:57,400 --> 00:42:58,663 "Hello honey, good morning." 630 00:42:58,706 --> 00:43:00,752 Your first 10 minutes when you wake up? 631 00:43:00,795 --> 00:43:02,928 Where do I go? What do I do? 632 00:43:02,971 --> 00:43:04,451 Your phone is still... 633 00:43:04,494 --> 00:43:07,759 Yeah I go to Twitter first and then I go to Instagram. 634 00:43:07,802 --> 00:43:09,499 And then I go to use 24. 635 00:43:11,545 --> 00:43:14,983 And then I go to then I go to TMZ and then I go to the Shade Room. 636 00:43:16,028 --> 00:43:21,555 And then I go to Fashion Bomb Baby. Yeah, then I go back to Twitter. 637 00:43:21,599 --> 00:43:25,080 Any addiction becomes a problem when it impacts your daily life, 638 00:43:25,124 --> 00:43:28,344 your priorities, and especially your relationships. 639 00:43:28,388 --> 00:43:35,090 I think it's very important that we learn to navigate our digital and our physical relationships 640 00:43:35,134 --> 00:43:41,053 and look at the bridge in between, the bridge of trust, the bridge of authenticity, 641 00:43:41,096 --> 00:43:46,493 the bridge of really being present in the moment. 642 00:43:46,536 --> 00:43:50,540 Yes, you can do those things online but when last did you call a friend? 643 00:43:50,584 --> 00:43:54,893 When last did you actually call your friend on a birthday, instead of just saying 644 00:43:54,936 --> 00:43:58,505 happy birthday on Facebook or sending a WhatsApp or a voice note? 645 00:43:58,548 --> 00:44:01,639 No one's teaching you how to use this responsibly. It's like drinking, for example. 646 00:44:01,682 --> 00:44:03,684 You know, you can go into the bar and have a few drinks 647 00:44:03,728 --> 00:44:06,121 but if you're binge drinking every day that's a problem. 648 00:44:06,165 --> 00:44:09,908 And so right now most kids, most teenagers and even 20-something-year-olds, 649 00:44:09,951 --> 00:44:13,651 they're binging on Instagram all day and it's going to affect them. 650 00:44:13,694 --> 00:44:19,221 I find when I am on my iPhone that my finger automatically goes to Instagram. 651 00:44:19,265 --> 00:44:23,399 So I have officially logged myself out so I'm not constantly on it 24/7 652 00:44:23,443 --> 00:44:26,315 but I'm constantly opening up Instagram all day, it's really pathetic. 653 00:44:26,359 --> 00:44:30,885 I'm on my phone too much and Instagram is one of the most common things I'm on. 654 00:44:30,929 --> 00:44:33,279 I think that I am addicted to social media, yes. 655 00:44:33,322 --> 00:44:36,064 I would agree. I think I am pretty addicted to social media. 656 00:44:36,108 --> 00:44:41,896 I think in a couple of years, you know young people are going to start going to 657 00:44:41,940 --> 00:44:45,552 you know, I think focus groups where they're either depressed 658 00:44:45,595 --> 00:44:49,948 or they've been, you know, bullied or social media 659 00:44:49,991 --> 00:44:53,342 has had an impact on them or they are addicted so much so 660 00:44:53,386 --> 00:44:57,042 that it's becoming you know, leading to depression or whatever. 661 00:44:57,085 --> 00:45:02,351 But it's scary and it's definitely, definitely leading there, if it's not there yet. 662 00:45:02,395 --> 00:45:09,097 I think we're going to find proliferation of addiction treatment, addiction centers, 663 00:45:09,141 --> 00:45:15,147 programs, initiatives aimed at helping our society deal with such a big problem. 664 00:45:15,190 --> 00:45:19,281 And it's something that will have to be addressed and-- and take priority 665 00:45:19,325 --> 00:45:23,895 and probably just as much or if not more than alcohol abuse, drug abuse. 666 00:45:23,938 --> 00:45:28,943 I mean it's really taking over people's lives and I think we're just beginning 667 00:45:28,987 --> 00:45:32,599 to understand the effects of social media on our psyche. 668 00:45:32,642 --> 00:45:34,819 One way to tell whether someone's addicted 669 00:45:34,862 --> 00:45:39,214 to their social media platform, I look at three issues. 670 00:45:39,258 --> 00:45:43,741 The first is control whether I have control over my social media use 671 00:45:43,784 --> 00:45:48,789 or if my social media account seems to have control over me rather, that's the first. 672 00:45:48,833 --> 00:45:52,097 The second, another C word, is compulsion. 673 00:45:52,140 --> 00:45:54,882 For example, if in my conversation with you right now, 674 00:45:54,926 --> 00:45:59,191 if in the back of my head I'm thinking about that photo I uploaded to Facebook 675 00:45:59,234 --> 00:46:04,065 two hours ago and wondering if it's accumulating likes the way I'd like it to, 676 00:46:04,109 --> 00:46:06,372 I'm not really here in the conversation with you, 677 00:46:06,415 --> 00:46:10,724 then that's compulsion and I've got a problem to look at. 678 00:46:10,768 --> 00:46:17,383 The third C is consequences. If the way I engage on my-- with people 679 00:46:17,426 --> 00:46:20,168 with the outside world through my social media accounts 680 00:46:21,387 --> 00:46:25,826 have already brought on negative consequences in my life 681 00:46:25,870 --> 00:46:28,829 but despite those negative consequences I continue to maintain 682 00:46:28,873 --> 00:46:31,005 that similar pattern then I've got a problem. 683 00:46:31,049 --> 00:46:36,054 Your happiness has to do a lot with your expectations and what social media 684 00:46:36,097 --> 00:46:40,667 is doing is it's creating a huge and growing discrepancy 685 00:46:40,710 --> 00:46:44,758 between what you think your life should be like and what it's actually like. 686 00:46:44,802 --> 00:46:51,112 And this is a problem because when you're checking your phone 47 times in a day 687 00:46:51,156 --> 00:46:53,941 and seeing all these perfect images, 688 00:46:53,985 --> 00:46:56,552 when you're seeing people do what you wish you can do, 689 00:46:56,596 --> 00:46:59,164 having the wealth you want, having the body you want, 690 00:46:59,207 --> 00:47:01,253 having the relationship you want, 691 00:47:01,296 --> 00:47:03,951 it's, essentially, you know, gonna make you miserable 692 00:47:03,995 --> 00:47:06,824 if you believe you should have these things. 693 00:47:06,867 --> 00:47:09,914 And the big joke is that these things aren't even real. 694 00:47:09,957 --> 00:47:13,831 They're just somebody else's fantasy of what they want other people to think their life is. 695 00:47:13,874 --> 00:47:16,007 So you're, essentially, feeling miserable 696 00:47:16,050 --> 00:47:20,315 because you viewed somebody else's fantasy, somebody else's lie. 697 00:47:20,359 --> 00:47:24,493 It creates a false sense of realism, virtual reality, yes. 698 00:47:24,537 --> 00:47:28,410 But it's, it's gotten so real and it's not just what's real in-- 699 00:47:28,454 --> 00:47:33,676 what's real for the sight of the eyes, it's what's real for the person's experience. 700 00:47:33,720 --> 00:47:40,292 And when that becomes something so real that outmatches what's in reality, 701 00:47:41,946 --> 00:47:46,254 we may-- we may condition ourselves into the default mode 702 00:47:46,298 --> 00:47:50,693 of choosing virtual reality over reality on a consistent basis 703 00:47:50,737 --> 00:47:54,915 and we know that's a recipe of destruction for real-life relationships. 704 00:47:54,959 --> 00:47:58,092 There is something about the world of social media 705 00:47:58,136 --> 00:48:03,924 that I think can lead to a sense that one is performing their self. 706 00:48:03,968 --> 00:48:09,495 So whether that performance is the true self or the authentic self or a self 707 00:48:09,538 --> 00:48:12,890 that is put into the public sphere for consumption, 708 00:48:14,282 --> 00:48:17,155 you know that's something I think that's been going on for a very long time. 709 00:48:17,198 --> 00:48:23,422 So word got out that I was in L.A. and I kinda have a popular Instagram. 710 00:48:23,465 --> 00:48:25,424 And a lot of people like me surprisingly 711 00:48:25,467 --> 00:48:29,602 because I'm a terror, like literally terror, terror. 712 00:48:29,645 --> 00:48:35,129 And you know the Tasmanian Devil, when I'm fucked up on Boov poppers, 713 00:48:35,173 --> 00:48:40,526 casaamigos, those are the only three things that are ever in my body besides cum. 714 00:48:40,569 --> 00:48:44,530 So life is very short, so why not just get fucking naked-- 715 00:48:49,970 --> 00:48:51,972 Welcome to yougotnomale. 716 00:48:52,016 --> 00:48:56,237 Social media makes people 717 00:48:56,281 --> 00:49:01,939 retreat to their devices when they're in need of withdrawal. 718 00:49:01,982 --> 00:49:05,681 When they can't handle reality they switch their attention over 719 00:49:05,725 --> 00:49:08,815 to this you know little rewarding world of social media 720 00:49:08,858 --> 00:49:14,038 and I believe that might be kind of the same model for the drug user. 721 00:49:14,081 --> 00:49:17,780 So my favorite drug in the world is which is not even a drug, 722 00:49:17,824 --> 00:49:21,523 it's legit legal called poppers. 723 00:49:21,567 --> 00:49:25,701 What they're for is the chemical and then makes your asshole stretch 724 00:49:25,745 --> 00:49:32,578 so it makes anal sex feel better for you but I know I've-- I know how to breathe 725 00:49:32,621 --> 00:49:40,020 because I love yoga so I don't have to take these but if you want to do them recreationally 726 00:49:40,064 --> 00:49:44,807 it literally, watch here, I'll have someone ask me a question. 727 00:49:46,026 --> 00:49:47,506 Give me one second. 728 00:49:47,549 --> 00:49:49,377 [snorts] 729 00:49:54,382 --> 00:49:57,124 Like if you ask me who the president-- 730 00:49:57,168 --> 00:50:01,172 what wait, wait--what was that word. 731 00:50:04,958 --> 00:50:06,003 So, 732 00:50:09,528 --> 00:50:15,273 I always forget how strong they are um but like literally it just like 733 00:50:17,753 --> 00:50:20,539 it your brain just goes away for like 20 seconds. 734 00:50:20,582 --> 00:50:25,022 So that you-- it's just fucking fun. It's simple. 735 00:50:25,935 --> 00:50:29,548 On baby, man this is one of my favorite liquor stores out west man, you know what I'm saying? 736 00:50:29,591 --> 00:50:35,684 Oh brother, how you feeling my brother? Let me get aaaaa... Damn! 737 00:50:35,728 --> 00:50:36,946 Let me get a fifth of Hennessy. 738 00:50:36,990 --> 00:50:38,687 [friend talking] 739 00:50:39,688 --> 00:50:40,515 Cool. 740 00:50:40,559 --> 00:50:41,473 Back to the ghetto. 741 00:50:47,609 --> 00:50:48,871 Zimboobofu! 742 00:50:50,873 --> 00:50:53,093 You got some cups? You got some cups? 743 00:50:53,137 --> 00:50:54,094 Thanks, my brother. 744 00:50:56,531 --> 00:50:58,577 Wish you the best, man, you know what I'm saying? 745 00:50:58,620 --> 00:51:01,232 Look, I'll just put the motherfucking thing in the motherfucking thing, right? 746 00:51:02,233 --> 00:51:05,540 You gave me a whole damn flee, god damn, it's a party. 747 00:51:05,584 --> 00:51:08,065 I'll see you man all at the wedding and shit. You know who I am? 748 00:51:08,108 --> 00:51:09,414 No, I don't know who the fuck you are. 749 00:51:09,457 --> 00:51:11,068 -You don't? -No. 750 00:51:11,111 --> 00:51:13,722 Well you better find out. Emilio Estevez looking at Big boot ass, 751 00:51:13,766 --> 00:51:15,420 at three-story building boot ass, 752 00:51:15,463 --> 00:51:17,813 your ass need a lot of the giving them bitches by my momma. 753 00:51:17,857 --> 00:51:22,079 Matter of fact your ass stepped on aggressive alley cats in the fat ass boots of my mama boy. 754 00:51:22,122 --> 00:51:25,995 Your ass got on some "Harry I'm coming home alone" seven ass boo ass. 755 00:51:26,039 --> 00:51:29,695 Well, my mama boy. Your ass walking the party and the motherfucking news you skip 756 00:51:29,738 --> 00:51:33,438 with those fat ass boots. Heavy D booties, space jam boot ass, on my mama, boy. 757 00:51:33,481 --> 00:51:37,355 Them bitches high-level security booties, boy! Steve Hightower boot ass. 758 00:51:37,398 --> 00:51:39,748 Well my mama is a bitch as fat as hell on my momma boy! 759 00:51:39,792 --> 00:51:43,709 So I know it's a lot of bullies and haters on social media 760 00:51:43,752 --> 00:51:46,799 and the way I deal with them is I just ignore them, you know what I'm saying? Like... 761 00:51:46,842 --> 00:51:48,540 And if I was like bullying 762 00:51:48,583 --> 00:51:50,237 they'd probably look at me as a bully because I talk about people 763 00:51:50,281 --> 00:51:54,763 but my mom always told me sticks and stones may break my bones 764 00:51:54,807 --> 00:51:56,765 but words will never hurt me, man. 765 00:51:56,809 --> 00:51:59,159 Y'all need to stop letting the words get to you and stop being so sensitive. 766 00:51:59,203 --> 00:52:04,425 I get a lot of hate from like how like aggressive I am on Instagram or whatever, 767 00:52:04,469 --> 00:52:09,430 but like literally the-- it's so simple I just want to make people laugh. 768 00:52:09,474 --> 00:52:13,173 Like if I can get you through your day and make you have a laugh 769 00:52:13,217 --> 00:52:18,135 and you're having a shitty day because I mean the world is so fucked right now, it's crazy. 770 00:52:18,178 --> 00:52:20,702 Like that's-- that's all I care about. 771 00:52:20,746 --> 00:52:26,360 I did get a lot of hate about the way I look or you know if I had my lips done or whatever. 772 00:52:26,404 --> 00:52:31,060 Whereas now I think people are just so used to people just doing what they want 773 00:52:31,104 --> 00:52:33,367 I very rarely get hate. 774 00:52:33,411 --> 00:52:35,587 Sometimes you'll get people that just think anyone that's putting themselves out there 775 00:52:35,630 --> 00:52:38,111 is a scammer, "Oh you're selling a product, you're a scammer." 776 00:52:38,155 --> 00:52:41,984 No, bitch, I fucking transformed millions of lives. I'm helping people every day. 777 00:52:42,028 --> 00:52:44,378 I get all these fucking transformations. 50 pounds, 100 pounds, 778 00:52:44,422 --> 00:52:48,382 I walk down the street, I see these crazy results but there's always one idiot that's like, 779 00:52:48,426 --> 00:52:49,992 "Oh you're scamming people." 780 00:52:50,036 --> 00:52:51,864 like "Your bullshit. Oh fake transfer-- everything's fake!" 781 00:52:51,907 --> 00:52:54,432 I'm like this doesn't make any sense. I meet these people every day. 782 00:52:54,475 --> 00:52:56,825 I have tons of transformations you can go on their Instagram page 783 00:52:56,869 --> 00:52:58,914 and talk to them and see what they did. 784 00:52:58,958 --> 00:53:03,223 So that's what pisses me off when people trying to just completely discredit it 785 00:53:03,267 --> 00:53:07,445 and just like, "No, you're fake news." Whatever. No this is real news. 786 00:53:07,488 --> 00:53:09,142 We don't deal with haters on Instagram. 787 00:53:09,186 --> 00:53:12,928 We just block them. I love the block button. Block and mute. 788 00:53:12,972 --> 00:53:16,193 This guy says he knew you. He grew up with you, played hockey with you... 789 00:53:16,236 --> 00:53:17,890 -Who? -And you sucked at hockey. 790 00:53:17,933 --> 00:53:20,066 -What an asshole! -He said you were bench warmer. 791 00:53:20,109 --> 00:53:21,937 Fuck him. No he-- I never was a bench warmer. 792 00:53:21,981 --> 00:53:25,637 I don't even know him. Dude, I was like the top goal scorer. 793 00:53:25,680 --> 00:53:28,117 -What his age...? -He's not. 794 00:53:28,161 --> 00:53:29,902 -What's his name? Noah? -Yeah. 795 00:53:29,945 --> 00:53:32,252 -He did not say I suck a hockey. -I swear to God. 796 00:53:32,296 --> 00:53:33,384 Fucking delete him. 797 00:53:35,429 --> 00:53:38,954 I definitely reply to the haters sometimes and sometimes it's just a "Fuck you." 798 00:53:40,260 --> 00:53:42,523 ♪♪♪ 799 00:53:58,670 --> 00:54:04,023 The word public figure to me, I think if you could call yourself a public figure, 800 00:54:04,066 --> 00:54:09,898 you need to just settle down like it's not-- you're not really a public figure- 801 00:54:09,942 --> 00:54:12,771 like I'd say a public figure would be an A-list celebrity. 802 00:54:12,814 --> 00:54:15,208 Someone who gets stopped in the street, there's paparazzi. 803 00:54:15,252 --> 00:54:19,691 Like if you have 100k on Instagram, you're not a public figure 804 00:54:19,734 --> 00:54:22,650 but I don't know, that's just my opinion. 805 00:54:22,694 --> 00:54:26,350 I don't have any weight with the word public figure there's so many people that are supposed 806 00:54:26,393 --> 00:54:29,004 public figures with 5,000 followers to just take pictures. 807 00:54:29,048 --> 00:54:34,314 What I am passionate about isn't having eyeballs, it's changing people. 808 00:54:34,358 --> 00:54:38,449 It's helping them have more confidence and anyone could be a public figure you know, 809 00:54:38,492 --> 00:54:42,714 if they have those that first whatever I don't 10 thousand followers Instagram. 810 00:54:42,757 --> 00:54:45,412 But that doesn't mean that they're actually inspiring people. 811 00:54:46,413 --> 00:54:50,591 Sometimes you know a lot of Instagramers you know they show the lifestyle, 812 00:54:50,635 --> 00:54:52,941 but it doesn't actually help people really achieve what they want. 813 00:54:54,029 --> 00:54:57,163 I host like the biggest parties in the world-- in New York. 814 00:54:57,206 --> 00:55:00,384 Like my party I host at Paul's Baby Grand 815 00:55:00,427 --> 00:55:04,692 is like people like-- it's like the closest thing to Studio 54. 816 00:55:04,736 --> 00:55:09,436 Like I walked away from Taylor Swift there one night because she talked to me about cats 817 00:55:09,480 --> 00:55:11,525 and I really don't like cats. 818 00:55:11,569 --> 00:55:16,269 And she's also Taylor Swift. Also I'm so sorry for this fake ass British accent 819 00:55:16,313 --> 00:55:20,491 but I've partied for five straight days and for some reason I think of British 820 00:55:20,534 --> 00:55:23,320 or my voice just gave up and it moved to another continent. 821 00:55:23,363 --> 00:55:25,147 Where is my backpack? 822 00:55:30,152 --> 00:55:32,024 Where is she? 823 00:55:32,067 --> 00:55:33,895 Her name's Marlo Hampton and because she's my favorite housewife ever. 824 00:55:33,939 --> 00:55:35,854 I'm obsessed with "The Real Housewives." 825 00:55:35,897 --> 00:55:41,990 Oh my God, there she is. So this is Marlo Hampton cause if she got wet-- 826 00:55:42,034 --> 00:55:46,168 god forbid her we would die. And she's Dolce & Gabbana 827 00:55:46,212 --> 00:55:51,739 like literally D&G and it is literally, I paid $1,300 828 00:55:51,783 --> 00:55:57,397 for a stuffed animal with a Dolce & Gabbana tag, but she carries my jewels, 829 00:55:57,441 --> 00:56:00,095 my poppers, my passport 830 00:56:01,445 --> 00:56:05,710 and probably something I'm not allowed to say on camera. 831 00:56:05,753 --> 00:56:09,670 As much as there can be this kind of dark side to influencers, 832 00:56:09,714 --> 00:56:16,590 I've seen a lot of really positive things come out of this trend of influencers. 833 00:56:16,634 --> 00:56:20,072 I think some of these people are really having an impact on youth 834 00:56:20,115 --> 00:56:23,989 and on women and on mental health and I think that's laudable. 835 00:56:24,032 --> 00:56:28,515 Not only is it going to change my world, I think it's going to make people's lives 836 00:56:28,559 --> 00:56:32,954 a little easier, especially if you are trying to get into entertainment. 837 00:56:32,998 --> 00:56:36,784 It's happening every day, you know, you don't wait for anything anymore. 838 00:56:36,828 --> 00:56:41,180 If you have a song, put it on YouTube. If you're a fashionista put it on Instagram, 839 00:56:41,223 --> 00:56:44,444 if you're a blogger, blog away, you know. Somebody might find you. 840 00:56:44,488 --> 00:56:47,404 Your influence might be bigger than what you think. 841 00:56:47,447 --> 00:56:49,971 Your footprint and cup might be bigger than what you think. 842 00:56:50,015 --> 00:56:53,714 Social media platforms are definitely a benefit for any business. 843 00:56:53,758 --> 00:56:58,850 I think it's important that we build brands and that we use these digital highways 844 00:56:58,893 --> 00:57:02,157 to help us to get to people we would usually never get to. 845 00:57:02,201 --> 00:57:07,598 It is changing that I see how brands are figuring it out and how much it's killing 846 00:57:07,641 --> 00:57:11,036 old technology and old methodologies 847 00:57:11,079 --> 00:57:13,604 and all the ways of doing business which I fucking love. 848 00:57:22,830 --> 00:57:27,095 I'm not Mark Zuckerberg. I don't know what's next, but 849 00:57:27,139 --> 00:57:29,402 I feel like Instagram is probably paving the way 850 00:57:29,446 --> 00:57:31,230 and whatever it needs to do next though 851 00:57:31,273 --> 00:57:33,624 integrate it into their platform because it's very, very difficult 852 00:57:33,667 --> 00:57:37,105 to convince millions of people to jump on a new foreign platform. 853 00:57:37,149 --> 00:57:40,848 I think to myself like how much longer can I actually do this for? 854 00:57:40,892 --> 00:57:44,548 Like is this something that I can do for another five to ten years? I don't know. 855 00:57:44,591 --> 00:57:46,898 I don't know like will there be something else 856 00:57:46,941 --> 00:57:49,378 like will there be another platform? I think about it all the time. 857 00:57:50,510 --> 00:57:56,734 And I think I'm just going to keep doing me and I think like I just try and stay present 858 00:57:56,777 --> 00:58:02,174 like obviously my-- as I get older my following and my demographic is changing. 859 00:58:02,217 --> 00:58:05,525 So you know like in a couple years if I have kids like maybe I'll move 860 00:58:05,569 --> 00:58:09,311 into you know being a mommy influencer which is massive nowadays. 861 00:58:09,355 --> 00:58:11,444 It's massive. 862 00:58:11,488 --> 00:58:14,621 But it's just where it's just where I go in life like as long as I'm still doing, 863 00:58:14,665 --> 00:58:18,146 you know, I'm still on track with my brand 864 00:58:18,190 --> 00:58:20,932 like hopefully it just lasts for as long as it can. 865 00:58:20,975 --> 00:58:24,239 Being a public figure like I literally, 866 00:58:24,283 --> 00:58:28,548 one, I avoid Washington Square Park because I can't walk through it 867 00:58:28,592 --> 00:58:32,117 because I get, I get stopped legit non-stop. 868 00:58:32,160 --> 00:58:33,814 ♪♪♪ 869 00:58:44,782 --> 00:58:48,350 ♪ Oh, it's mystery to me 870 00:58:49,308 --> 00:58:54,531 ♪ We have agreed With which we have agreed ♪ 871 00:58:56,010 --> 00:59:00,885 ♪ And you think you have To want more than you need ♪ 872 00:59:02,321 --> 00:59:06,891 ♪ Until you have it all You won't be free ♪ 873 00:59:10,198 --> 00:59:16,161 ♪ Society, you're A crazy breed ♪ 874 00:59:16,204 --> 00:59:22,776 ♪ I hope you're not Lonely without me ♪ 875 00:59:25,692 --> 00:59:30,654 ♪ When you want more than You have you think you need ♪ 876 00:59:31,742 --> 00:59:34,222 ♪ And when you think More than you want ♪ 877 00:59:34,266 --> 00:59:36,790 ♪ Your thoughts begin to bleed 878 00:59:37,922 --> 00:59:42,579 ♪ I think I need to find A bigger place ♪ 879 00:59:43,580 --> 00:59:46,060 ♪ 'Cause when you have More than you think ♪ 880 00:59:46,104 --> 00:59:48,454 ♪ You need more space 881 00:59:51,718 --> 00:59:57,506 ♪ Society, you're A crazy breed ♪ 882 00:59:57,550 --> 01:00:03,600 ♪ I hope you're not Lonely without me ♪ 883 01:00:03,643 --> 01:00:09,344 ♪ Society, crazy indeed 884 01:00:09,388 --> 01:00:14,915 ♪ I hope you're not Lonely without me ♪ 885 01:00:15,873 --> 01:00:19,964 In the world's view a public figure is probably the one with the most likes, 886 01:00:20,007 --> 01:00:21,574 with the most followers, 887 01:00:21,618 --> 01:00:24,969 the person who you see on the front page of every magazine. 888 01:00:25,012 --> 01:00:32,324 The person that everyone knows for and for and through the photos that we see of them 889 01:00:32,367 --> 01:00:37,764 and so often, we forgot, forget that they have lives behind the scenes. 890 01:00:37,808 --> 01:00:42,900 And I think as communities and, specifically, online communities 891 01:00:42,943 --> 01:00:47,208 we put so much pressure on them to be there for us 892 01:00:47,252 --> 01:00:51,299 and we own them in a sense if we think about the online space. 893 01:00:51,343 --> 01:00:56,130 Whereas those people are really living a real life 894 01:00:56,174 --> 01:01:01,875 offline and I want to encourage everybody to just respect that. 895 01:01:03,616 --> 01:01:08,273 ♪ There's those thinking More or less, less is more ♪ 896 01:01:09,448 --> 01:01:14,192 ♪ But if less is more How you keeping score ♪ 897 01:01:15,367 --> 01:01:20,285 ♪ Means for every point Make your level drops ♪ 898 01:01:22,026 --> 01:01:25,943 ♪ Kind of like you starting From the top ♪ 899 01:01:26,944 --> 01:01:29,555 ♪ You can't do that 900 01:01:29,598 --> 01:01:35,343 ♪ Society, you're A crazy breed ♪ 901 01:01:35,387 --> 01:01:41,436 ♪ I hope you're not Lonely without me ♪ 902 01:01:41,480 --> 01:01:47,268 ♪ Society, crazy indeed 903 01:01:47,312 --> 01:01:53,187 ♪ I hope you're not Lonely without me ♪ 904 01:01:53,231 --> 01:01:59,019 ♪ Society, have mercy on me 905 01:01:59,063 --> 01:02:04,111 ♪ I hope you're not angry If I disagree ♪ 906 01:02:05,156 --> 01:02:06,940 ♪ Society... 907 01:02:06,984 --> 01:02:09,551 And there he is now. Sebastian, come on in. 908 01:02:09,595 --> 01:02:12,903 -This isn't on camera. -It can be on camera, come on. 909 01:02:12,946 --> 01:02:15,906 Come on camera, babe, sit here. 910 01:02:17,124 --> 01:02:19,518 Sit here, you've got no male. 911 01:02:19,561 --> 01:02:24,001 It's enigmatic this relationship. It's strange but beautiful. 912 01:02:24,044 --> 01:02:28,919 I see so much brilliance in Sebastian and how smart he is, you know. 913 01:02:28,962 --> 01:02:29,876 And-- 914 01:02:31,791 --> 01:02:34,533 I'm like you I-- I just want to-- my father died right in front of me. 915 01:02:34,576 --> 01:02:38,363 I literally just want to make people laugh. I've gone through depression. 916 01:02:39,277 --> 01:02:43,629 It's not like what you've been through but it's a step to make people forget 917 01:02:43,672 --> 01:02:47,154 about one moment in their life if I can make them laugh. 918 01:02:47,198 --> 01:02:48,547 And that's what I love. 919 01:02:52,464 --> 01:02:54,553 [music ends] 920 01:02:56,816 --> 01:02:58,600 ♪♪♪ 921 01:03:13,572 --> 01:03:17,054 Alright, got another one. Baby boy? Fuck is going on with you? 922 01:03:17,097 --> 01:03:19,970 You must be ready to attend this barbecue, my brother. 923 01:03:20,013 --> 01:03:23,538 Yeah barbecue my milkshake brings all the boys to the yard 924 01:03:23,582 --> 01:03:26,759 and their life is better than yours looking at blame 925 01:03:26,803 --> 01:03:30,110 either like you posing in the gate skills commercial man is lucky charm looking ass 926 01:03:30,154 --> 01:03:33,853 confused fruitloop, looking at yo ass through a Pink Panther perm to your head 927 01:03:33,897 --> 01:03:36,073 and called it a day. Rainbow coalition fit. 928 01:03:36,116 --> 01:03:39,946 You laying there like you just threw up and shouted at the same time then passed out. 929 01:03:39,990 --> 01:03:43,384 Matter of fact your ass is like the joker in the very first Batman movie 930 01:03:43,428 --> 01:03:45,691 that was ever made your little ugly ass on baby boy. 931 01:03:45,734 --> 01:03:49,173 You like you suck all the sauce off the flame hot before you chew that motherfucker. 932 01:03:49,216 --> 01:03:53,177 Your ass laying there like you listening to sexual seduction. 933 01:03:53,220 --> 01:03:56,354 Ugly ass but the password to your computer's doohickey Rickey 934 01:03:56,397 --> 01:03:59,052 and the only thing you watch on that is Lizz porn you little ugly ass 935 01:03:59,096 --> 01:04:02,055 but as a matter of fact we heard you went to Victoria's Secret yesterday 936 01:04:02,099 --> 01:04:05,624 and set it up because they want to start a clothing line what you call Victor Secrets, 937 01:04:05,667 --> 01:04:07,800 you little ugly ass. 938 01:04:07,844 --> 01:04:10,759 ♪ When the doves cry Unhealthy Prince looking ass on boy, you ugly as hell. 939 01:04:10,803 --> 01:04:12,239 ♪ I lose my name 940 01:04:12,283 --> 01:04:14,676 ♪ Everybody loves my game 941 01:04:14,720 --> 01:04:17,897 ♪ But am I strong enough To love the world ♪ 942 01:04:17,941 --> 01:04:19,551 ♪ And have the word love me 943 01:04:19,594 --> 01:04:21,901 ♪ I'm a public figure 944 01:04:21,945 --> 01:04:23,903 ♪ I'm a rising star 945 01:04:24,948 --> 01:04:27,907 ♪ And I can't believe Someone like me ♪ 946 01:04:27,951 --> 01:04:29,648 ♪ Could ever get this far 947 01:04:29,691 --> 01:04:32,085 ♪ Like a public figure 948 01:04:32,129 --> 01:04:34,827 ♪ I'm a superstar 949 01:04:34,871 --> 01:04:37,917 ♪ So don't wait Until tomorrow ♪ 950 01:04:37,961 --> 01:04:40,920 ♪ To find out who you are 951 01:04:50,147 --> 01:04:52,540 ♪ It's an addiction 952 01:04:52,584 --> 01:04:54,107 ♪ All I can see 953 01:04:55,021 --> 01:04:57,458 ♪ Is millions of people 954 01:04:57,502 --> 01:04:59,112 ♪ Following me 955 01:05:00,157 --> 01:05:02,594 ♪ Everybody knows me now 956 01:05:02,637 --> 01:05:05,162 ♪ I can't even leave my house 957 01:05:05,205 --> 01:05:07,904 ♪ 'Cause I'm living For the moment ♪ 958 01:05:07,947 --> 01:05:10,123 ♪ Being all that I can be 959 01:05:10,167 --> 01:05:12,517 ♪ I'm a public figure 960 01:05:12,560 --> 01:05:14,388 ♪ I'm a rising star 961 01:05:15,389 --> 01:05:18,436 ♪ And I can't believe Someone like me ♪ 962 01:05:18,479 --> 01:05:20,177 ♪ Could ever get this far 963 01:05:20,220 --> 01:05:22,701 ♪ Like a public figure 964 01:05:22,744 --> 01:05:24,485 ♪ I'm a superstar 965 01:05:25,617 --> 01:05:28,359 ♪ So don't wait until tomorrow 966 01:05:28,402 --> 01:05:30,883 ♪ To find out who you are 967 01:05:41,154 --> 01:05:43,591 ♪ A word to all the haters 968 01:05:43,635 --> 01:05:46,159 ♪ Who haven't got a clue 969 01:05:46,203 --> 01:05:48,640 ♪ Your dreams Are not so far away ♪ 970 01:05:48,683 --> 01:05:53,210 ♪ Just believe in you 971 01:05:53,253 --> 01:05:55,777 ♪ I'm a public figure 972 01:05:55,821 --> 01:05:57,605 ♪ I'm a rising star 973 01:05:58,606 --> 01:06:01,566 ♪ And I can't believe Someone like me ♪ 974 01:06:01,609 --> 01:06:03,350 ♪ Could ever get this far 975 01:06:03,394 --> 01:06:05,918 ♪ Like a public figure 976 01:06:05,962 --> 01:06:08,529 ♪ I'm a superstar 977 01:06:08,573 --> 01:06:11,445 ♪ So don't wait until tomorrow 978 01:06:11,489 --> 01:06:14,100 ♪ To find out who you are 979 01:06:14,144 --> 01:06:16,233 ♪ Public figure 980 01:06:16,276 --> 01:06:17,886 ♪ I'm a rising star 981 01:06:18,844 --> 01:06:21,151 ♪ Public figure 982 01:06:21,194 --> 01:06:23,544 ♪ Rising star 983 01:06:23,588 --> 01:06:25,546 ♪ Public figure 984 01:06:26,417 --> 01:06:27,940 ♪ Rising star 985 01:06:28,897 --> 01:06:31,335 ♪ Public figure 986 01:06:31,378 --> 01:06:33,467 ♪ Rising star 987 01:06:33,511 --> 01:06:35,469 ♪ Like a public figure