1 00:00:08,091 --> 00:00:11,551 [crowd roaring] 2 00:00:14,180 --> 00:00:15,810 [commentator 1] Now, the referee 3 00:00:15,890 --> 00:00:18,640 is going over to the assistant on the far side. 4 00:00:20,020 --> 00:00:21,400 [dramatic music playing] 5 00:00:21,604 --> 00:00:23,694 The referee has... 6 00:00:24,691 --> 00:00:25,981 wiped out the goal. 7 00:00:27,986 --> 00:00:29,026 Sunderland 1, 8 00:00:29,112 --> 00:00:30,822 -Burton Albion 2. -[crowd clamoring] 9 00:00:30,905 --> 00:00:33,695 [stammers] It's all over, bar the shouting. 10 00:00:35,368 --> 00:00:37,158 Bastard. You greedy bastard! 11 00:00:37,245 --> 00:00:39,455 -You bastard! -[fans yelling over each other] 12 00:00:41,249 --> 00:00:43,919 [reporter] Misery at the Stadium of Light as Sunderland were relegated 13 00:00:44,002 --> 00:00:45,712 for the second straight season... 14 00:00:46,254 --> 00:00:48,344 -We're down now, aren't we? -Yeah. 15 00:00:49,007 --> 00:00:50,837 [fans applaud] Well done! 16 00:00:50,925 --> 00:00:51,925 Well done, mate. 17 00:00:52,010 --> 00:00:53,890 Well done on destroying the club. 18 00:00:53,970 --> 00:00:55,060 [team official] Fuck off. 19 00:00:56,973 --> 00:00:57,973 Um... 20 00:00:58,808 --> 00:01:01,438 It's just another... I'm sick of them blowing it, really, like. 21 00:01:01,519 --> 00:01:03,269 It just all feels... 22 00:01:03,354 --> 00:01:04,524 that's the end of it, like. 23 00:01:07,150 --> 00:01:10,240 [reporter 2] Something had to change. Now everything might be changing. 24 00:01:12,155 --> 00:01:13,865 -How did the meeting go today? -All right. 25 00:01:14,616 --> 00:01:17,116 [reporter 2] Ellis Short has cleared the debts and agreed to sell 26 00:01:17,202 --> 00:01:18,912 to a mysterious consortium. 27 00:01:20,663 --> 00:01:23,083 [reporter 3] Who are these potential new owners? 28 00:01:23,541 --> 00:01:25,251 [reporter 2] We don't know a great deal, 29 00:01:25,335 --> 00:01:27,995 but we do know the front man will be Stewart Donald. 30 00:01:28,088 --> 00:01:28,958 Hello, there. 31 00:01:29,047 --> 00:01:31,837 This is when you'll see us. I'll take charge of the football club 32 00:01:31,925 --> 00:01:33,425 and you'll see the impact that we have. 33 00:01:33,968 --> 00:01:35,218 As passionate football people, 34 00:01:35,303 --> 00:01:37,893 we think Sunderland's lost its sense of what it really is. 35 00:01:38,056 --> 00:01:40,096 This club's been losing too many games. 36 00:01:40,183 --> 00:01:43,353 People need to stop seeing Sunderland as a free wage, free three points, 37 00:01:43,436 --> 00:01:44,396 piss-take, etc. 38 00:01:44,479 --> 00:01:46,729 That piss-take party stops now. 39 00:01:46,815 --> 00:01:48,725 [dramatic music fades] 40 00:01:57,992 --> 00:02:00,662 [Charlie] Right, this is the shape of the business that you work for. 41 00:02:01,204 --> 00:02:04,004 On an operational basis, this business 42 00:02:04,833 --> 00:02:08,633 was losing, and planning to lose, £30-40 million a year. 43 00:02:10,255 --> 00:02:11,375 Right? It is a... 44 00:02:11,840 --> 00:02:15,340 failed, fucked-up business, and unless you guys understand that, 45 00:02:15,718 --> 00:02:17,468 you'll never fucking make it in this world. 46 00:02:17,679 --> 00:02:19,309 This was fucked. 47 00:02:19,848 --> 00:02:21,928 Hundred percent fucked. 48 00:02:24,644 --> 00:02:28,524 Does anyone know the interest payments the club was paying on its debt were? 49 00:02:31,151 --> 00:02:33,821 It was in my presentation to all staff. [clicks pen] 50 00:02:33,903 --> 00:02:36,743 So you should've dug up the presentation and looked at it, it's important. 51 00:02:36,823 --> 00:02:38,073 -Anyone? -[staff mumbling] 52 00:02:38,158 --> 00:02:40,078 -[board member 1] Was it 30? -[board member 2] No. 53 00:02:40,243 --> 00:02:43,203 [Charlie] The club was paying £7 million interest a year. 54 00:02:43,705 --> 00:02:45,705 All of the ticketing revenue from last year... 55 00:02:46,791 --> 00:02:47,791 went on interest payments. 56 00:02:48,168 --> 00:02:51,878 It was on track to being the first large club ever to go properly bust. 57 00:02:53,673 --> 00:02:55,473 So, this isn't your fault, guys. 58 00:02:55,550 --> 00:02:57,720 Okay? It's not your fault the club's fucked up. 59 00:02:58,219 --> 00:03:00,509 But you do have a role in the renaissance. 60 00:03:00,889 --> 00:03:02,099 [mellow music playing] 61 00:03:06,519 --> 00:03:07,939 Every day counts right now. 62 00:03:08,021 --> 00:03:09,561 We're still in a firefight. 63 00:03:10,565 --> 00:03:11,565 [birds chirping] 64 00:03:20,491 --> 00:03:22,371 [Charlie] We're still with our backs to the wall. 65 00:03:22,452 --> 00:03:26,372 We're still digging ourselves out of the trench that we jumped into back in May 66 00:03:26,456 --> 00:03:28,786 and we need all you guys in that trench with us. 67 00:03:33,755 --> 00:03:35,125 Good morning. Ticket office. 68 00:03:35,715 --> 00:03:37,465 [Charlie] You are absolutely integral 69 00:03:37,550 --> 00:03:39,430 to making the football club sustainable. 70 00:03:39,510 --> 00:03:40,930 -[fans chatter] -[seller] Who's next? 71 00:03:41,012 --> 00:03:42,722 [Charlie] The football club being sustainable 72 00:03:42,805 --> 00:03:45,225 is integral to the happiness of the entire city. 73 00:03:46,351 --> 00:03:47,851 -[mellow music continues] -[birds chirp] 74 00:03:47,936 --> 00:03:50,686 So you are in positions of huge responsibility and value. 75 00:03:52,232 --> 00:03:53,402 [dramatic music playing] 76 00:03:53,524 --> 00:03:55,494 This is a meaningful, valuable job. 77 00:03:55,568 --> 00:03:57,778 This is what stops people crying in church. 78 00:04:04,953 --> 00:04:07,913 Do something memorable in your career that you look back on in 20 years' time 79 00:04:07,997 --> 00:04:09,997 when you say, "I was part of the team 80 00:04:10,375 --> 00:04:11,825 that turned that club around." 81 00:04:14,754 --> 00:04:16,554 [dramatic music fades] 82 00:04:17,257 --> 00:04:18,757 ["Shipyards" by The Lake Poet playing] 83 00:04:18,841 --> 00:04:23,551 ♪ On the river Where they used to build the boats ♪ 84 00:04:25,431 --> 00:04:30,191 ♪ By the harbor wall The place you loved the most ♪ 85 00:04:32,355 --> 00:04:35,185 ♪ I can see you there alone ♪ 86 00:04:35,316 --> 00:04:37,566 ♪ But, oh, you know ♪ 87 00:04:39,153 --> 00:04:40,663 ♪ I'll be there ♪ 88 00:04:42,991 --> 00:04:43,871 ♪ Soon ♪ 89 00:04:46,369 --> 00:04:50,829 ♪ All your life You worked your fingers to the bone ♪ 90 00:04:53,293 --> 00:04:57,553 ♪ You worked hard For every little thing you owned ♪ 91 00:04:59,841 --> 00:05:02,681 ♪ That you gave away for years ♪ 92 00:05:02,760 --> 00:05:05,810 -♪ As if you'd known ♪ -[trains rumbling] 93 00:05:06,806 --> 00:05:11,726 ♪ They were calling out ♪ 94 00:05:13,396 --> 00:05:15,896 ♪ But if you could see me now ♪ 95 00:05:20,194 --> 00:05:23,664 ♪ And if you could see me now ♪ 96 00:05:25,992 --> 00:05:28,662 ♪ I hope that I'm making you proud ♪ 97 00:05:31,205 --> 00:05:37,165 ♪ I hope that I'm making you proud ♪ 98 00:05:41,132 --> 00:05:42,132 ♪ Proud ♪ 99 00:05:42,216 --> 00:05:43,466 [song fades] 100 00:05:44,260 --> 00:05:46,720 [seagulls and crows cawing] 101 00:05:56,272 --> 00:06:00,442 It's vital that we go up, and really, in lots of ways, 102 00:06:00,610 --> 00:06:04,070 if we can get out of League One, you feel that the serious work begins. 103 00:06:04,739 --> 00:06:06,989 Um, it's just, as you get close to the season, it... 104 00:06:07,992 --> 00:06:10,832 your heart beats a little bit faster and a little less regularly, 105 00:06:10,912 --> 00:06:13,082 so we'll see what happens, but... 106 00:06:13,664 --> 00:06:16,134 I'm looking forward to this, there's no doubt about that. 107 00:06:17,543 --> 00:06:19,253 I've been blown away by Sunderland. 108 00:06:19,337 --> 00:06:22,257 Nothing I've ever seen can compare to Sunderland. 109 00:06:22,340 --> 00:06:26,180 The passion of the fans. They're mad. Absolutely football mad, they are. 110 00:06:26,511 --> 00:06:27,761 And in lots of ways, 111 00:06:27,845 --> 00:06:29,755 that doesn't make me suited to owning them 112 00:06:30,014 --> 00:06:32,314 because I get quite emotionally attached to... 113 00:06:32,642 --> 00:06:36,272 to things and to people, which means that I feel that emotion. 114 00:06:36,896 --> 00:06:38,186 Um... [sighs] 115 00:06:38,272 --> 00:06:40,572 And in lots of ways, that's probably not good for me, 116 00:06:40,858 --> 00:06:43,278 um, because I try and give it 100% 117 00:06:43,361 --> 00:06:45,321 but it means I'm working all hours to try and... 118 00:06:45,988 --> 00:06:47,948 try and, you know, realize their dreams for them, 119 00:06:48,032 --> 00:06:50,242 and, uh, I feel-- I feel that pressure. 120 00:06:50,910 --> 00:06:53,160 It'll put me in an early grave, but I'll have a lot of fun. 121 00:06:54,414 --> 00:06:56,504 [radio host 1] The only football phone-in 122 00:06:56,582 --> 00:06:58,712 -across the North East... -[radio host 2] Total Sport. 123 00:06:58,793 --> 00:07:01,503 -[interviewer] Who is Stewart Donald? -[host] It's a good question 124 00:07:01,587 --> 00:07:04,047 because he's not known around this part of the country. 125 00:07:04,132 --> 00:07:06,762 He's a businessman from Oxford. He runs an insurance company 126 00:07:06,843 --> 00:07:08,853 but he also has a 10% stake 127 00:07:08,928 --> 00:07:10,468 in Oxford United, 128 00:07:10,555 --> 00:07:12,005 who play in League One, 129 00:07:12,098 --> 00:07:14,308 the division Sunderland will be playing in this season. 130 00:07:15,268 --> 00:07:16,638 [BBC host] A new era 131 00:07:16,727 --> 00:07:18,857 at Sunderland Football Club is underway. 132 00:07:18,938 --> 00:07:22,648 The club is debt-free and is being run by a new owner, 133 00:07:22,942 --> 00:07:23,992 Chairman Stewart Donald 134 00:07:24,068 --> 00:07:25,898 and Director Charlie Methven... 135 00:07:25,987 --> 00:07:28,657 I start from a very simple place, being a fan myself. 136 00:07:28,739 --> 00:07:30,579 One of the worst things as a football fan 137 00:07:30,658 --> 00:07:32,028 is not knowing what's going on 138 00:07:32,118 --> 00:07:34,828 and not feeling part of something that fundamentally is yours. 139 00:07:34,912 --> 00:07:37,172 Which is interesting because if things aren't going well, 140 00:07:37,248 --> 00:07:38,788 you'd have to take criticism. 141 00:07:38,875 --> 00:07:41,085 The football club is for the fans. 142 00:07:41,169 --> 00:07:43,089 They want to know what's going on at their club, 143 00:07:43,171 --> 00:07:45,341 so if I don't tell them, they're not gonna know. 144 00:07:45,423 --> 00:07:46,673 People are getting in touch, 145 00:07:46,757 --> 00:07:47,877 I can see text messages... 146 00:07:47,967 --> 00:07:51,717 "Are Sunderland in a position financially to keep our promising young players?" 147 00:07:51,804 --> 00:07:54,644 I guess that's a big question to answer in a short space of time. 148 00:07:54,724 --> 00:07:57,604 There are other clubs interested in a lot of our players. 149 00:07:57,685 --> 00:08:00,725 The bigger issue is not whether or not we can afford to keep them, 150 00:08:01,022 --> 00:08:03,652 -it's whether they actually want to stay. -[mellow music playing] 151 00:08:04,150 --> 00:08:05,400 [host] I think it's time we went 152 00:08:05,485 --> 00:08:07,105 to the phones, got your questions out there. 153 00:08:07,195 --> 00:08:08,855 [man] What you gonna do about the pink seats? 154 00:08:08,946 --> 00:08:10,446 [man 2] Over the last few years, 155 00:08:10,531 --> 00:08:13,661 the seats have faded to pink and it's been a real issue for the fans. 156 00:08:13,743 --> 00:08:15,953 [Stewart] If I had my way, I would invite the fans down 157 00:08:16,037 --> 00:08:17,787 and we'll all change the seats together. 158 00:08:18,206 --> 00:08:20,326 And we'll get the players to do it, the staff to do it 159 00:08:20,416 --> 00:08:21,746 and we'll get the fans to do it. 160 00:08:24,295 --> 00:08:26,835 [host] Lots of people getting in touch. Tony is on the line, 161 00:08:26,923 --> 00:08:28,593 wants to speak to Stewart Donald. 162 00:08:28,674 --> 00:08:30,724 If you keep on doing what you say you will, 163 00:08:30,801 --> 00:08:32,801 you'll have 30,000 in that stadium. 164 00:08:32,887 --> 00:08:34,927 'Cause all we want's honesty and passion, 165 00:08:35,014 --> 00:08:37,144 and you sound like a man that's gonna give us this. 166 00:08:37,225 --> 00:08:40,595 That's unbelievable. What a club. We've just got to deliver for everyone. 167 00:08:40,770 --> 00:08:42,730 What we wanna do is get the stadium buzzing again. 168 00:08:42,813 --> 00:08:45,023 That means selling as many season cards as possible. 169 00:08:45,107 --> 00:08:47,487 This is a new dawn. Please, please join us. 170 00:08:49,654 --> 00:08:51,364 [mellow music fades] 171 00:08:54,158 --> 00:08:55,988 [birds chirping] 172 00:09:05,336 --> 00:09:06,336 [Stewart] Morning, all. 173 00:09:06,754 --> 00:09:09,384 [sighs heavily, mumbles] All right? 174 00:09:09,757 --> 00:09:11,797 [Charlie] When Ellis Short sold the club to Stewart... 175 00:09:11,884 --> 00:09:13,184 How are you? You all right? 176 00:09:13,261 --> 00:09:15,601 ...there was not a queue of ready buyers at the door. 177 00:09:16,013 --> 00:09:18,143 -Morning, everyone. How are we going? -[man 1] Morning. 178 00:09:18,224 --> 00:09:20,394 -[man 2] Morning, Charlie. -[Charlie] When a club is losing 179 00:09:20,476 --> 00:09:22,136 £30 million a year, 180 00:09:23,104 --> 00:09:25,314 you've got to a place where the business is insolvent. 181 00:09:25,856 --> 00:09:29,646 Player wages were 34 million for last year. 182 00:09:30,945 --> 00:09:31,985 [keyboard clacking] 183 00:09:32,154 --> 00:09:33,744 [Stewart] Gordon Bennett. 184 00:09:33,823 --> 00:09:35,583 [Charlie] Stewart's the owner of the club, 185 00:09:35,658 --> 00:09:37,868 and ultimately the biggest area of expenditure 186 00:09:38,035 --> 00:09:39,745 is on the playing side. 187 00:09:39,829 --> 00:09:41,999 [Stewart] We've got the most expensive team on the pitch, 188 00:09:42,164 --> 00:09:45,964 seven or eight million pounds higher than our nearest rival, I'm sure. 189 00:09:46,294 --> 00:09:48,174 [Charlie] The club simply cannot afford 190 00:09:48,296 --> 00:09:50,126 to carry on paying players 191 00:09:50,214 --> 00:09:52,594 Premier League salaries to play League One football. 192 00:09:53,092 --> 00:09:55,052 -[Stewart] Hi, Charlie. -Stew, hi, how you going? 193 00:09:55,136 --> 00:09:56,216 [Stewart] Yeah, all right. 194 00:09:56,304 --> 00:09:59,394 Just, um, trying to squeeze these expenses down all the time. 195 00:09:59,473 --> 00:10:02,063 [Charlie] On the commercial and marketing side and PR side, 196 00:10:02,143 --> 00:10:05,193 I'm working away very hard to get that turned around. 197 00:10:05,271 --> 00:10:06,441 That's a gradual process. 198 00:10:06,647 --> 00:10:08,227 Getting the playing squad turned around 199 00:10:08,316 --> 00:10:09,726 has to happen... now. 200 00:10:10,484 --> 00:10:12,404 Obviously, you're talking about, um... 201 00:10:12,486 --> 00:10:13,396 Matthews. 202 00:10:13,571 --> 00:10:15,821 Of course, you're not sure how he's going to react. 203 00:10:15,906 --> 00:10:19,906 [host] We have more breaking transfer news for you on talkSPORT this afternoon. 204 00:10:21,287 --> 00:10:23,657 -[dramatic music plays] -[TV host] Sunderland have terminated 205 00:10:23,748 --> 00:10:26,078 the contract of record signing Didier Ndong 206 00:10:26,167 --> 00:10:27,627 after the player went AWOL. 207 00:10:27,752 --> 00:10:30,882 He leaves the club with three years left on a five-year deal. 208 00:10:30,963 --> 00:10:33,133 You're talking about him, and then you've got Ruiter, 209 00:10:33,215 --> 00:10:34,215 who's out of contract, 210 00:10:34,300 --> 00:10:36,470 but there aren't that many that are out of contract. 211 00:10:40,139 --> 00:10:41,059 [TV host] Jack Rodwell, 212 00:10:41,140 --> 00:10:43,730 a £10 million-signing from Manchester City, 213 00:10:44,143 --> 00:10:47,773 but after a frustrating time at the club, he was released earlier this year. 214 00:10:47,855 --> 00:10:50,065 I don't feel like I have to prove something, to be honest. 215 00:10:50,149 --> 00:10:51,649 Just for me, really, I just want to... 216 00:10:51,942 --> 00:10:54,362 prove to myself-- 'cause I know what I can do in the game 217 00:10:54,445 --> 00:10:57,065 and I've got aspirations, so I want to achieve that. 218 00:10:57,490 --> 00:11:01,290 Uh, well, the view is that Cattermole is going to be tough to shift. 219 00:11:01,911 --> 00:11:04,621 Yeah. We need to get a plan and we got to get a plan quickly, 220 00:11:04,705 --> 00:11:05,535 haven't we? 221 00:11:11,462 --> 00:11:12,842 [seagulls cawing] 222 00:11:13,047 --> 00:11:15,587 [reporter] New Sunderland owner Stewart Donald said in an interview 223 00:11:15,675 --> 00:11:19,595 this morning that he'd agreed broad terms with a new manager 224 00:11:19,679 --> 00:11:23,269 in which would be his first appointment as owner here at Sunderland 225 00:11:23,349 --> 00:11:24,349 after taking over. 226 00:11:24,433 --> 00:11:28,903 A young manager is hot property having won PFA Scotland Manager of the Year. 227 00:11:29,397 --> 00:11:31,147 -How you doing, guys? All right? -[men mumble] 228 00:11:31,232 --> 00:11:32,322 [Charlie] Okay, everybody. 229 00:11:32,400 --> 00:11:35,240 Good afternoon. Welcoming our manager, Jack Ross, to the club. 230 00:11:35,611 --> 00:11:38,031 Did Stewart Donald have to sell you this club? 231 00:11:38,114 --> 00:11:40,574 [Jack] I think the new ownership aspect is a key point. 232 00:11:40,658 --> 00:11:43,078 Would I have preferred the club not to be in League One? 233 00:11:43,160 --> 00:11:43,990 Probably. 234 00:11:44,078 --> 00:11:46,208 But equally, you also have that belief 235 00:11:46,288 --> 00:11:48,248 that you can be part of an upward journey. 236 00:11:48,624 --> 00:11:51,424 That one is certainly more enjoyable than the other one. 237 00:11:51,502 --> 00:11:53,132 [reporter 2] Do you have to win promotion? 238 00:11:53,212 --> 00:11:55,212 [stammering] Is that the objective of the challenge? 239 00:11:55,297 --> 00:11:58,177 For the owners, they haven't said that. For me, yes. 240 00:11:58,968 --> 00:12:01,508 It's going to be a challenge. It's going to be a lot of work 241 00:12:01,595 --> 00:12:04,305 to be done in a short period of time. Gonna be a tough league, 242 00:12:04,390 --> 00:12:06,310 but you've got to have ambitions and goals. 243 00:12:06,392 --> 00:12:07,812 For me, it's to win promotion. 244 00:12:08,269 --> 00:12:10,059 [dramatic music playing] 245 00:12:21,615 --> 00:12:23,235 [dramatic music fades] 246 00:12:24,577 --> 00:12:26,697 -And this is your office. -It's all right, isn't it? 247 00:12:28,247 --> 00:12:32,627 These are the first team training pitches, so you can see them from your office. 248 00:12:32,710 --> 00:12:34,920 Obviously you'll be out there most of the time, but... 249 00:12:35,212 --> 00:12:37,592 [Jack] I think it's an ideal opportunity for me. 250 00:12:37,673 --> 00:12:39,183 A lot of hard work ahead of us, 251 00:12:39,258 --> 00:12:41,838 a lot of hard work in a relatively short period of time. 252 00:12:43,471 --> 00:12:45,681 It's a big period of transition for everybody. 253 00:12:46,182 --> 00:12:48,142 Until you're really in the heart of the club, 254 00:12:48,225 --> 00:12:50,185 you don't understand the challenges that are there. 255 00:12:50,269 --> 00:12:52,229 [engine rumbling] 256 00:12:56,275 --> 00:12:59,025 [trainer] Nelson. Leaving Maja and Asoro. 257 00:12:59,111 --> 00:13:00,571 -Yeah. -Late again. 258 00:13:01,781 --> 00:13:03,781 Might as well crack on with yous. 259 00:13:04,116 --> 00:13:05,116 Stand there. 260 00:13:05,951 --> 00:13:06,791 Face that way. 261 00:13:06,911 --> 00:13:09,751 -[indistinct conversation] -Both arms straight above your head. 262 00:13:10,247 --> 00:13:11,077 Good. 263 00:13:11,874 --> 00:13:13,254 Punctual as ever, lads! 264 00:13:13,375 --> 00:13:14,375 Punctual as ever. 265 00:13:15,127 --> 00:13:16,167 Where yous been? 266 00:13:16,962 --> 00:13:19,172 -Chilling at home. -[trainer] Chilling at home? 267 00:13:19,590 --> 00:13:20,880 -[Maja] Yeah. -[table creaks] 268 00:13:20,966 --> 00:13:22,376 Morning, gaffer. 269 00:13:22,468 --> 00:13:24,548 -[Jack] You all right? -[indistinct chatter] 270 00:13:24,970 --> 00:13:26,640 How are you? Are you well? 271 00:13:26,722 --> 00:13:28,312 -[Maja] I'm good. You? -How's your summer? 272 00:13:28,390 --> 00:13:30,100 -Good, yeah. And you? -Good, mate. 273 00:13:30,267 --> 00:13:31,597 [continued chatter] 274 00:13:31,727 --> 00:13:32,897 Good. Back to it? 275 00:13:33,020 --> 00:13:33,980 -[Maja] Yeah. -Yeah? 276 00:13:34,271 --> 00:13:35,821 -Buzzing? -Yeah. 277 00:13:35,898 --> 00:13:37,778 -[Jack laughs] -I just want on with it. 278 00:13:37,858 --> 00:13:39,438 [Jack and Maja laugh] 279 00:13:43,906 --> 00:13:45,566 [indistinct chatter] 280 00:13:48,202 --> 00:13:50,372 [Charlie] Stewart and I have quite different brains. 281 00:13:50,496 --> 00:13:53,326 If you like, it's the difference between the left brain and right brain. 282 00:13:53,415 --> 00:13:55,955 Although he may not admit it, he looks to me for the big vision of, 283 00:13:56,043 --> 00:13:58,253 "Where can this all go, how can we make it happen?" 284 00:13:58,712 --> 00:14:01,422 Um, I was a journalist and now I'm a marketeer. 285 00:14:01,507 --> 00:14:04,717 My role is to have a vision, 286 00:14:04,802 --> 00:14:05,892 to imagine things, 287 00:14:05,970 --> 00:14:07,300 to feel things. 288 00:14:07,847 --> 00:14:09,807 Then to express those feelings 289 00:14:10,015 --> 00:14:11,305 into plans, 290 00:14:11,392 --> 00:14:12,392 strategies, ideas. 291 00:14:12,685 --> 00:14:15,395 How can we turn this into something special? 292 00:14:16,730 --> 00:14:17,650 Sorry, guys. 293 00:14:17,731 --> 00:14:19,481 -[woman] It's all right. -[indistinct chatter] 294 00:14:20,067 --> 00:14:21,527 [Charlie] What we're aiming to do, 295 00:14:21,610 --> 00:14:23,400 as a marketing team and a fan engagement team, 296 00:14:23,487 --> 00:14:25,067 is we want to win all the top prizes. 297 00:14:25,489 --> 00:14:28,619 We're aiming to be the most engaged club in the country, 298 00:14:28,993 --> 00:14:32,753 the club that everyone... that other fans around the country say to their club, 299 00:14:32,913 --> 00:14:34,543 "Why can't we do it like Sunderland?" 300 00:14:34,623 --> 00:14:39,923 [Charlie] The problem is, I've inherited a fragmented, disillusioned, 301 00:14:40,004 --> 00:14:43,554 disunited team, which has been leaderless 302 00:14:43,757 --> 00:14:45,007 for quite a while now, 303 00:14:45,467 --> 00:14:46,717 so they need to see me 304 00:14:47,636 --> 00:14:48,716 doing things. 305 00:14:48,804 --> 00:14:52,394 They need to understand and see what "good" looks like. 306 00:14:52,474 --> 00:14:55,064 -[music plays from laptop] -This is "Dance of the Knights", right? 307 00:14:56,437 --> 00:14:58,687 Which, for some people, has some associations 308 00:14:58,772 --> 00:15:00,232 with glorious times past, etcetera, 309 00:15:00,316 --> 00:15:02,896 for that short period when everything was going really well. 310 00:15:03,068 --> 00:15:05,908 My personal instinct is new start, 311 00:15:05,988 --> 00:15:07,658 fresh beginnings, new sound. 312 00:15:08,198 --> 00:15:09,578 Can someone challenge me on that? 313 00:15:09,658 --> 00:15:12,448 Um... It's been here since the stadium opened, 314 00:15:12,536 --> 00:15:14,536 so it was the run-out music when the stadium opened, 315 00:15:14,622 --> 00:15:15,712 or the build-up music. 316 00:15:15,789 --> 00:15:17,959 So with a certain age group 317 00:15:18,042 --> 00:15:19,592 -of fans, I think it resonates. -Yeah. 318 00:15:19,668 --> 00:15:22,248 It doesn't get you up for it, it's too slow, it's boring. 319 00:15:22,338 --> 00:15:25,338 -Like, "We're going in the stadium..." -[man] It's quite dramatic, though. 320 00:15:25,424 --> 00:15:28,094 -It's slow. -This is how I'd do it if I was the D.J. 321 00:15:28,177 --> 00:15:30,177 -[EDM plays] -You've got to try and build people up, 322 00:15:30,262 --> 00:15:33,522 try and get the atmosphere building through a track. 323 00:15:33,599 --> 00:15:35,769 If you think about the atmosphere that Chris and I agreed 324 00:15:35,851 --> 00:15:38,021 we'd try and create, we want it to be rocking in there 325 00:15:38,729 --> 00:15:39,729 and a bit... 326 00:15:39,813 --> 00:15:42,153 a little bit mad, a little like people-- 327 00:15:42,232 --> 00:15:44,492 Sunderland fans take pride in the fact that this place 328 00:15:44,568 --> 00:15:47,398 is going to be a bit noisier, a bit more in-your-face. 329 00:15:47,488 --> 00:15:50,448 One thing I would say is, it doesn't matter what you play 330 00:15:50,532 --> 00:15:51,912 unless you get a new P.A. system. 331 00:15:51,992 --> 00:15:52,912 [EDM continues] 332 00:15:55,996 --> 00:15:56,996 -[clicks] -[music stops] 333 00:15:57,831 --> 00:15:59,791 -[birds cawing] -[cars rushing in the distance] 334 00:16:02,252 --> 00:16:03,712 [indistinct chatter] 335 00:16:04,380 --> 00:16:05,420 [door squeaks open] 336 00:16:06,215 --> 00:16:08,925 [Jack] I always knew there was gonna be a big turnover here because I think 337 00:16:09,009 --> 00:16:12,049 there's a lot of players left the club, either permanently or ones here on loan. 338 00:16:12,680 --> 00:16:13,810 [player whistles] 339 00:16:14,515 --> 00:16:18,135 You have to obviously recruit and then create a team 340 00:16:18,227 --> 00:16:20,437 and a squad and a winning mentality, 341 00:16:20,521 --> 00:16:23,861 one that probably reflects my own personality and how I am anyway. 342 00:16:26,527 --> 00:16:28,527 [dramatic music playing] 343 00:16:29,571 --> 00:16:31,661 -[indistinct chatter] -[camera shuttering] 344 00:16:31,740 --> 00:16:33,370 [Jack] What we'll try to do is identify 345 00:16:33,492 --> 00:16:35,662 certain traits within these players we've recruited. 346 00:16:36,328 --> 00:16:39,418 Loads of different aspects to consider, positions we need to fill. 347 00:16:40,374 --> 00:16:41,504 [players laughing] 348 00:16:42,459 --> 00:16:45,629 You can give players a common goal, the obvious one is getting promotion. 349 00:16:46,005 --> 00:16:48,715 You also have to understand what motivates them individually. 350 00:16:48,799 --> 00:16:52,139 There's some within our squad who have been hurt by what's happened 351 00:16:52,219 --> 00:16:55,219 the last couple of years because they were part of a squad that was relegated 352 00:16:55,305 --> 00:16:58,345 and they've acknowledged they played a part in that. They want to put it right. 353 00:16:58,434 --> 00:17:00,274 [player] I didn't play good football last year. 354 00:17:00,352 --> 00:17:01,902 Did I enjoy it? No, absolutely not. 355 00:17:01,979 --> 00:17:04,479 Did I believe in what we were doing as a club? Absolutely not. 356 00:17:04,565 --> 00:17:05,935 There was nothing going on. 357 00:17:06,025 --> 00:17:07,735 I'm here, I'm inside you. I'm inside you. 358 00:17:07,818 --> 00:17:09,108 [Lee] That's the truth. 359 00:17:09,194 --> 00:17:11,204 As a group, we were nowhere near where we had to be. 360 00:17:11,280 --> 00:17:13,490 -[ball clanks on post] -[indistinct yelling] 361 00:17:14,199 --> 00:17:16,869 [player 2] You work all your life to be a professional footballer. 362 00:17:16,952 --> 00:17:18,162 You make it at your club 363 00:17:18,245 --> 00:17:19,905 and then you're part of the team 364 00:17:19,997 --> 00:17:23,707 that gets relegated, and you know, it really does take its toll on you. 365 00:17:24,293 --> 00:17:25,883 But me being made captain was, uh... 366 00:17:25,961 --> 00:17:27,761 It's a fantastic privilege to have. 367 00:17:27,838 --> 00:17:30,338 When things are going well, you can, like, be proud of... 368 00:17:30,424 --> 00:17:32,134 of being captain of this football club. 369 00:17:32,801 --> 00:17:34,011 [Jack] There's others who... 370 00:17:34,094 --> 00:17:36,934 that obvious hunger and ambition is to progress up the league 371 00:17:37,014 --> 00:17:39,144 -'cause they've not been there before. -Slippery ball. 372 00:17:39,224 --> 00:17:41,944 [Luke] I remember sitting on the bench, I looked left and I had 373 00:17:42,019 --> 00:17:43,309 Bryan Oviedo, 374 00:17:43,395 --> 00:17:45,185 who just came back from the World Cup, 375 00:17:45,272 --> 00:17:47,192 Aiden McGeady, who got bought for £10 million 376 00:17:47,274 --> 00:17:48,864 before he's played in the Premier League. 377 00:17:48,942 --> 00:17:51,402 And there was me next to him and I was like... [sharp inhale] 378 00:17:51,820 --> 00:17:54,410 Yeah, I'd just won League Two last year and I was like, 379 00:17:54,573 --> 00:17:55,823 "What they've got on me." 380 00:17:56,200 --> 00:17:58,620 I get to come across these players day in, day out. 381 00:17:58,827 --> 00:17:59,657 To learn from them 382 00:17:59,745 --> 00:18:01,865 -is the perfect scenario for me. -[players murmur] 383 00:18:01,955 --> 00:18:02,785 [camera shuttering] 384 00:18:02,873 --> 00:18:05,173 [Jack] There may be others that want to prove some people wrong 385 00:18:05,250 --> 00:18:06,840 'cause of their opinion of them. 386 00:18:06,919 --> 00:18:08,629 [Baldwin] Back end of my time at Peterborough 387 00:18:08,712 --> 00:18:11,422 was probably highlighted for the mistakes that I made 388 00:18:11,507 --> 00:18:12,627 and dwelling on 'em too much. 389 00:18:12,716 --> 00:18:15,176 As defenders, you're in a territory where it could prove costly 390 00:18:15,260 --> 00:18:16,220 if you make a mistake. 391 00:18:16,303 --> 00:18:17,893 So I'm in a position now 392 00:18:17,971 --> 00:18:20,061 where I'm focused and I'm headstrong 393 00:18:20,140 --> 00:18:22,140 to get over any blip 394 00:18:22,226 --> 00:18:23,056 that I have. 395 00:18:23,143 --> 00:18:26,363 [Jack] Can't go with, "We get promoted, this is what it means to all of us," 396 00:18:26,438 --> 00:18:28,608 'cause it'll mean different things to different people. 397 00:18:28,690 --> 00:18:29,570 Right, boys. 398 00:18:29,650 --> 00:18:30,900 [woman] Right, look at Ian. 399 00:18:30,984 --> 00:18:33,494 [Jack] What we've managed to bring in is a hungry group of players 400 00:18:34,613 --> 00:18:36,413 that are desperate to try and progress the club 401 00:18:36,490 --> 00:18:38,450 and also progress their individual careers. 402 00:18:38,534 --> 00:18:41,704 -[assistant] Thank you. -[woman] All done. Thank you, boys. 403 00:18:41,787 --> 00:18:42,907 [indistinct chatter] 404 00:18:43,747 --> 00:18:45,707 -[wind whistles] -[flags flapping] 405 00:18:48,377 --> 00:18:50,207 [Stewart] Jesus, that's fresh. [chuckles] 406 00:18:50,712 --> 00:18:53,052 I'm going to get smashed round this corner. 407 00:18:53,132 --> 00:18:55,342 I'll have to start running. Ooh... 408 00:18:56,426 --> 00:18:58,546 We need to get rid of this. Yeah. 409 00:18:59,263 --> 00:19:01,433 Somebody's mentioned that to me a couple of times 410 00:19:01,515 --> 00:19:05,345 and I've left it to see whether or not it'll get done, and it hasn't got done. 411 00:19:05,686 --> 00:19:07,096 That's about having pride in your... 412 00:19:08,147 --> 00:19:11,527 I would've thought something like that we would pick up on. 413 00:19:13,026 --> 00:19:13,896 [mellow music playing] 414 00:19:13,986 --> 00:19:16,276 [newscaster] A positive story coming out the club this week, 415 00:19:16,363 --> 00:19:18,073 they've started putting the seats back in 416 00:19:18,157 --> 00:19:19,117 the North Stand. 417 00:19:19,199 --> 00:19:21,789 Pictures coming out from the club today, it looks really nice. 418 00:19:21,869 --> 00:19:25,499 And the likes of Catts and Maguire fit them in with the drills. 419 00:19:25,581 --> 00:19:26,421 Good PR, right? 420 00:19:26,498 --> 00:19:27,708 [Stewart] Got that all right. 421 00:19:28,333 --> 00:19:30,793 Afternoon, all. It's a bit fresh, isn't it? 422 00:19:31,295 --> 00:19:33,205 [man] It's a good publicity stunt. 423 00:19:33,797 --> 00:19:35,797 There's no doubt about it. 424 00:19:36,508 --> 00:19:38,048 And people fall for it, man! 425 00:19:38,760 --> 00:19:41,560 They just want something to clutch at, that's all. 426 00:19:41,638 --> 00:19:43,518 -We're clutching at straws. -[man drills] 427 00:19:43,765 --> 00:19:45,765 [Stewart] We've got to go and help them, haven't we? 428 00:19:46,393 --> 00:19:47,983 [Peter] I'm gonna contradict myself here. 429 00:19:48,061 --> 00:19:48,901 I'm a lunatic, 430 00:19:48,979 --> 00:19:52,149 I volunteered to go over and change them, me and my mate, Jimmy. 431 00:19:53,358 --> 00:19:54,608 [assistant] Fantastic, it looks. 432 00:19:55,736 --> 00:19:57,906 -[drill clatters] -How are you going? All right? 433 00:19:58,238 --> 00:19:59,868 Must've done all this in a day and a half. 434 00:20:00,282 --> 00:20:03,912 Played the whole stand out in a day and a half, so unbelievable, aye. 435 00:20:03,994 --> 00:20:05,794 [lift whirring] 436 00:20:06,705 --> 00:20:08,115 [indistinct chatter] 437 00:20:09,833 --> 00:20:12,343 [volunteer 1] This used to be the singing end when it first opened 438 00:20:12,419 --> 00:20:14,839 'cause the away fans used to be in that bottom right-hand side. 439 00:20:15,255 --> 00:20:19,125 To me, it's like a once-in-a-lifetime opportunity to be involved 440 00:20:19,218 --> 00:20:20,138 in the club. 441 00:20:21,178 --> 00:20:23,558 -[workers drilling] -I suppose, play a part in history. 442 00:20:23,931 --> 00:20:25,851 My old seat's just up the back, there. 443 00:20:25,974 --> 00:20:27,894 My other friend's seat's along there 444 00:20:27,976 --> 00:20:30,146 and I've just removed them so I've got them in a big bag 445 00:20:30,604 --> 00:20:31,694 to take home. 446 00:20:31,772 --> 00:20:33,482 [volunteer 2] You should sign it on the back. 447 00:20:33,565 --> 00:20:35,145 -Yeah. -[volunteer 2] Just in case one day 448 00:20:35,234 --> 00:20:38,154 -you make it, you know what I mean? -[volunteer 1] One day you make it? 449 00:20:38,237 --> 00:20:39,527 If one day you make it big. 450 00:20:39,613 --> 00:20:41,113 -[men laugh] -You know what I mean? 451 00:20:41,698 --> 00:20:44,528 Then it could be famous. You know what I mean? 452 00:20:44,701 --> 00:20:46,911 "This is the chair that was fixed by..." What's your name? 453 00:20:47,037 --> 00:20:48,787 -Luke. -[volunteer 2] Luke... Luke what? 454 00:20:48,914 --> 00:20:50,424 -O'Nien. -[volunteer 2] Right. 455 00:20:51,166 --> 00:20:54,876 That's what you could say. [chuckles] "Luke O'Nien built this chair." 456 00:20:54,962 --> 00:20:56,052 [Luke exhales in relief] 457 00:20:56,713 --> 00:20:58,053 -It's a good seat, eh? -Hands down, 458 00:20:58,131 --> 00:20:59,841 this is the best chair in the stadium. 459 00:20:59,925 --> 00:21:01,125 It's just so strong. 460 00:21:01,218 --> 00:21:03,178 Whoever did this chair, done a good job. 461 00:21:03,553 --> 00:21:05,353 [Luke] These guys have done a fantastic job. 462 00:21:05,430 --> 00:21:06,600 We've just come to show 463 00:21:06,890 --> 00:21:08,850 how appreciative we are of what they've been doing. 464 00:21:09,226 --> 00:21:10,436 [George] Keep up the good work. 465 00:21:10,894 --> 00:21:12,654 -Cheers. -I really appreciate it. 466 00:21:12,729 --> 00:21:13,559 No bother. No bother. 467 00:21:13,647 --> 00:21:16,017 [Luke] We probably held them back rather than helping them. 468 00:21:16,108 --> 00:21:18,108 It's nice to meet them and say hello. 469 00:21:18,694 --> 00:21:19,864 [overlapping chatter] 470 00:21:19,945 --> 00:21:21,655 -[woman] Are you winning? -No, I'm not. 471 00:21:21,738 --> 00:21:24,448 -Keeps losing his nuts! [laughs] -[Stewart] That one's not long enough. 472 00:21:24,616 --> 00:21:26,026 -Whose idea was this? -[tool cranks] 473 00:21:26,118 --> 00:21:29,248 [woman] Our new owners have been a godsend. 474 00:21:29,579 --> 00:21:32,329 They've brought the spirit back, they've brought the atmosphere back. 475 00:21:32,416 --> 00:21:34,876 -[drills rattling] -It means so much to me, this club. 476 00:21:34,960 --> 00:21:36,380 [dramatic music playing] 477 00:21:36,962 --> 00:21:38,382 [Stewart] The fans have enjoyed this 478 00:21:38,463 --> 00:21:39,763 'cause it's their ground 479 00:21:39,840 --> 00:21:41,300 and when they come here, 480 00:21:41,383 --> 00:21:43,053 it'll give them real pride in the place. 481 00:21:45,178 --> 00:21:46,598 [dramatic music fades] 482 00:21:46,972 --> 00:21:50,182 -[Charlie] What do you reckon... -[man] We'll go up, we'll blast the music. 483 00:21:50,642 --> 00:21:53,562 [Charlie] See if it works. I know there have been problems with the sound system. 484 00:21:53,645 --> 00:21:56,105 Loud... Do you want it really loud before kickoff? 485 00:21:56,398 --> 00:21:59,188 Yeah, um... let's see where we get to with that. 486 00:21:59,401 --> 00:22:01,241 -[man] Yeah. -Let's see what it sounds like. 487 00:22:01,320 --> 00:22:04,410 I don't want people feeling they're being totally assaulted. 488 00:22:04,489 --> 00:22:06,369 At the same time, it needs to have 489 00:22:06,450 --> 00:22:08,700 -a bit of, um... a bit of thump to it. -Yeah. 490 00:22:08,785 --> 00:22:11,825 So you want some kind of, like, club atmosphere, almost? 491 00:22:11,913 --> 00:22:12,753 Like a nightclub? 492 00:22:12,831 --> 00:22:15,381 Yeah. Um... Or at least a very large-scale one. 493 00:22:15,459 --> 00:22:17,129 [stammers] You know those massive raves? 494 00:22:17,210 --> 00:22:20,010 It wasn't like in a nightclub... Sometimes it was, 495 00:22:20,088 --> 00:22:23,128 -but it was a lot bigger than that. -Kind of a Balearic theme? 496 00:22:23,216 --> 00:22:25,046 -Yeah. -Like a big super club? 497 00:22:25,135 --> 00:22:26,045 Yeah, it's a bit Ibiza. 498 00:22:26,136 --> 00:22:27,506 Well let's go give it a try then. 499 00:22:27,596 --> 00:22:29,176 -We'll give it a go. -Let's give it a go 500 00:22:29,264 --> 00:22:30,724 -and see what it sounds like. -Okay. 501 00:22:33,310 --> 00:22:34,140 [receiver beeps] 502 00:22:34,227 --> 00:22:36,057 Charlie, you ready for a run-through? 503 00:22:36,563 --> 00:22:38,363 -[receiver beeps] -[filtered] Yeah, ready now. 504 00:22:38,440 --> 00:22:41,400 ["Dance of the Knights" remix play softly] 505 00:22:43,779 --> 00:22:46,659 -[music whirs and distorts] -Sorry. Cue it up. 506 00:22:48,909 --> 00:22:50,659 [music intensifies] 507 00:22:54,581 --> 00:22:56,381 [music blares] 508 00:23:00,921 --> 00:23:02,921 [music thumps through stadium] 509 00:23:06,259 --> 00:23:07,219 [music softens] 510 00:23:07,344 --> 00:23:09,104 [Frankie] How's that sound then, Charlie? 511 00:23:09,179 --> 00:23:11,429 Let's have a look and see what it sounds like in the tunnel 512 00:23:11,515 --> 00:23:14,385 -and dressing rooms, if that's all right. -[Frankie] Yeah, you're the boss. 513 00:23:14,726 --> 00:23:16,266 [Charlie] Well, I wouldn't say that. 514 00:23:16,353 --> 00:23:17,773 [music blares] 515 00:23:20,649 --> 00:23:21,569 [music fades] 516 00:23:22,317 --> 00:23:24,147 [Charlie] This club recently went 517 00:23:24,236 --> 00:23:27,446 almost exactly 12 months without winning a single game here at this stadium. 518 00:23:27,572 --> 00:23:29,032 Whereas, if we're gonna get promotion 519 00:23:29,116 --> 00:23:30,026 from this division, 520 00:23:30,242 --> 00:23:32,542 we're gonna need to be winning two or three games a month here. 521 00:23:32,619 --> 00:23:33,999 [stirring music playing] 522 00:23:35,455 --> 00:23:37,325 We want this to be a venue and a place 523 00:23:37,416 --> 00:23:38,626 where away fans 524 00:23:39,584 --> 00:23:41,344 and away players and away managers think, 525 00:23:41,503 --> 00:23:44,553 when you go to Sunderland, as they say up here, you're getting out. 526 00:23:44,798 --> 00:23:45,718 Um... 527 00:23:45,882 --> 00:23:48,642 Everything's against you, the crowd's against you, the music's loud, 528 00:23:48,718 --> 00:23:50,098 the atmosphere's massive. 529 00:23:50,470 --> 00:23:53,350 Um... It's all set up for the home team. 530 00:23:53,557 --> 00:23:55,807 And that hasn't been the case here for the last ten years. 531 00:23:56,101 --> 00:23:59,351 What used to be a very intimidating place has become a soft touch. 532 00:23:59,729 --> 00:24:00,689 And... 533 00:24:00,772 --> 00:24:03,112 if we're going to have a successful season this season, 534 00:24:03,191 --> 00:24:07,201 Sunderland simply cannot afford to have the disastrous home record 535 00:24:07,279 --> 00:24:10,989 they've had in the last ten years. It's got to become a fortress. Um... 536 00:24:11,074 --> 00:24:14,744 I'm not saying that the music is the determining factor, 537 00:24:14,828 --> 00:24:17,538 and that the players and management are the determining factor in that, 538 00:24:17,789 --> 00:24:21,459 but everything that we can do to gain an advantage, we need to do. 539 00:24:26,923 --> 00:24:28,013 [stirring music fades] 540 00:24:30,218 --> 00:24:31,338 [birds chirping] 541 00:24:33,263 --> 00:24:35,773 [Stewart] There's still quite a lot to do on the playing front. 542 00:24:35,849 --> 00:24:36,849 It's not gone... 543 00:24:37,434 --> 00:24:40,854 as quickly as we'd like, so I feel we're a couple of weeks behind. 544 00:24:40,937 --> 00:24:43,857 But Jack, he thinks he's got the team where he wants them. 545 00:24:43,940 --> 00:24:45,610 Of course he'd like a couple more in. 546 00:24:45,859 --> 00:24:47,399 Uh... [stammers] It's shaping up, 547 00:24:47,486 --> 00:24:50,526 and now you're starting to... look at the team 548 00:24:50,614 --> 00:24:54,334 and worry if, you know, you've made the right signings... 549 00:24:54,409 --> 00:24:56,789 [stammers] ...have you strengthened in the right areas? 550 00:24:56,870 --> 00:24:59,000 -Is the team gelling? -[indistinct shouts] 551 00:25:00,207 --> 00:25:01,037 [ball thuds] 552 00:25:01,958 --> 00:25:03,078 [continued yelling] 553 00:25:03,168 --> 00:25:05,048 [players communicate plays] 554 00:25:06,880 --> 00:25:09,550 [Jack] We've only got ten, eleven senior players here. 555 00:25:09,633 --> 00:25:10,553 [players cheering] 556 00:25:11,218 --> 00:25:12,218 [player cries out in pain] 557 00:25:15,305 --> 00:25:16,425 [indistinct chatter] 558 00:25:17,015 --> 00:25:19,265 For a player like Aiden McGeady, the level he's played at, 559 00:25:19,351 --> 00:25:20,191 the ability he has, 560 00:25:20,268 --> 00:25:21,478 the quality he has. 561 00:25:22,771 --> 00:25:25,361 For him, again he's somebody who's unavailable. 562 00:25:25,440 --> 00:25:26,730 [mellow music playing] 563 00:25:27,943 --> 00:25:29,403 [Aiden] I want to help the team 564 00:25:29,486 --> 00:25:31,316 gain promotion, that's the way it is. 565 00:25:31,947 --> 00:25:34,527 I think, the more players we have fit, 566 00:25:35,867 --> 00:25:37,077 the better chance we have. 567 00:25:37,577 --> 00:25:39,577 [Jack] We could probably still do with more strength 568 00:25:39,663 --> 00:25:41,043 and depth in certain areas. 569 00:25:41,748 --> 00:25:44,578 When you plan as a manager and you see things coming together, 570 00:25:44,668 --> 00:25:46,998 then naturally you want those players that are, um... 571 00:25:47,671 --> 00:25:49,301 central to that to be available. 572 00:25:49,923 --> 00:25:51,723 So, it's disappointing. 573 00:25:58,223 --> 00:26:01,483 We have first team players unavailable for tomorrow. 574 00:26:02,143 --> 00:26:05,613 The rest will be supplemented by under-23 players. 575 00:26:05,689 --> 00:26:07,019 [indistinct chatter] 576 00:26:07,315 --> 00:26:09,225 But we've still got a group that will go out there 577 00:26:09,317 --> 00:26:11,777 who feel good about themselves. They're looking forward to it. 578 00:26:12,362 --> 00:26:14,492 [Jack yells indistinctly] That's where we want you! 579 00:26:18,285 --> 00:26:19,735 [players chatter] 580 00:26:27,043 --> 00:26:29,053 [mellow music fades] 581 00:26:31,131 --> 00:26:32,051 [birds cawing] 582 00:26:33,091 --> 00:26:34,221 [dog barks in the distance] 583 00:26:38,930 --> 00:26:40,310 [stirring music playing] 584 00:26:43,143 --> 00:26:44,443 [seagulls cawing] 585 00:27:04,205 --> 00:27:05,995 -[stirring music fades] -[indistinct chatter] 586 00:27:09,294 --> 00:27:10,504 [dishes clinking] 587 00:27:11,171 --> 00:27:12,631 [Charlie] How you feeling? All right? 588 00:27:13,590 --> 00:27:15,800 -[woman] Yeah, we're good, aren't we? -[Stewart] Yeah. 589 00:27:16,259 --> 00:27:18,089 [Charlie] It wasn't my best night's sleep ever. 590 00:27:18,303 --> 00:27:20,223 No, I don't think any of us have slept that well. 591 00:27:20,305 --> 00:27:22,555 I was sleeping quite well until Lora said, "Are you awake?" 592 00:27:22,641 --> 00:27:24,431 -[all laugh] -"Are you awake?" at about 5:00. 593 00:27:25,226 --> 00:27:26,556 [indistinct chatter] 594 00:27:26,645 --> 00:27:27,935 I've never been this nervous 595 00:27:28,021 --> 00:27:29,231 for a game of football. Never. 596 00:27:29,314 --> 00:27:30,984 -[Charlie] I don't think I have either. -No. 597 00:27:31,941 --> 00:27:34,151 -[Charlie] Not since I was a kid anyway. -No. 598 00:27:36,029 --> 00:27:38,569 I was saying to the staff, you can do all the... 599 00:27:39,532 --> 00:27:41,872 [stammers] ...everything else, but you can't play the game. 600 00:27:41,951 --> 00:27:43,951 -[Charlie] No. -Got no control. 601 00:27:54,047 --> 00:27:55,587 [man] Yeah, it feels like the... 602 00:27:56,299 --> 00:27:57,469 In, uh... In Spanish, 603 00:27:57,550 --> 00:28:00,850 our expression is, "the calm before the storm". 604 00:28:04,432 --> 00:28:05,932 [stirring music fades] 605 00:28:07,977 --> 00:28:09,847 -[suspenseful music playing] -[car engine hums] 606 00:28:14,150 --> 00:28:16,150 -[Juan] We have the boss here. -Hi. 607 00:28:16,611 --> 00:28:18,031 Nervous and panicking. 608 00:28:18,154 --> 00:28:20,994 -Nervous? I've never been this nervous. -[Stewart] After you. [laughs] 609 00:28:21,491 --> 00:28:22,411 [sportscaster] Finally, 610 00:28:22,492 --> 00:28:24,912 the day we've been clamoring for has arrived. 611 00:28:25,203 --> 00:28:26,123 The first day 612 00:28:26,204 --> 00:28:28,624 of the new football season, with a new vigor, 613 00:28:28,707 --> 00:28:30,377 a new team, new strip, 614 00:28:30,458 --> 00:28:31,838 -new seats. -[fans cheering] 615 00:28:31,918 --> 00:28:33,208 What a wonderful day. 616 00:28:33,294 --> 00:28:34,884 [men laugh and chatter] 617 00:28:35,880 --> 00:28:38,720 Thank you for taking us over, we needed it. We needed it. 618 00:28:39,217 --> 00:28:42,217 It's a whole fresh start today, let's get that straight. 619 00:28:42,303 --> 00:28:44,563 There's been a good vibe for a couple months around the ground, 620 00:28:44,639 --> 00:28:45,969 around the football club. 621 00:28:46,599 --> 00:28:48,559 [Stewart] How are you? You good? Of course you can. 622 00:28:48,643 --> 00:28:50,813 [fan] I've had three heart attacks, you made them better. 623 00:28:50,895 --> 00:28:53,975 -You're a savior. -[Stewart] You all right? Let's hope so. 624 00:28:54,065 --> 00:28:55,565 -Sunderland blood. -[Stewart chuckles] 625 00:28:55,650 --> 00:28:57,440 -See you later. -[Stewart] Enjoy the game. 626 00:28:57,527 --> 00:29:00,487 [Peter] How many years? Must be 54 years for you. 627 00:29:00,572 --> 00:29:03,372 -1963 was my first year. -I was '64. 628 00:29:03,450 --> 00:29:05,160 How many years have you been coming? 629 00:29:05,243 --> 00:29:06,703 1950... 630 00:29:06,786 --> 00:29:08,246 1954-'55. 631 00:29:08,329 --> 00:29:11,789 That's about 160 years between us, watching this. 632 00:29:11,875 --> 00:29:13,705 -You don't look a day over 40. -[both laugh] 633 00:29:14,711 --> 00:29:17,801 -[woman] All the better seeing you. -Are you well? Good to see you. All right. 634 00:29:17,881 --> 00:29:19,261 -Always. -[man] Looking smart. 635 00:29:19,340 --> 00:29:20,930 -That way? That way? -That way. [chuckles] 636 00:29:24,387 --> 00:29:25,307 [indistinct chatter] 637 00:29:25,430 --> 00:29:27,770 -[man] Going to work? Good luck. -Yeah. 638 00:29:27,849 --> 00:29:29,389 [electronic music playing] 639 00:29:30,226 --> 00:29:32,476 -[fan 1] Good luck, guys. -[fan 2] Come on, boys, let's go. 640 00:29:32,562 --> 00:29:33,862 Come on, boys! [claps] 641 00:29:39,903 --> 00:29:41,493 [Jack] A lot of these players recognize 642 00:29:41,571 --> 00:29:43,031 where we were preseason. 643 00:29:43,740 --> 00:29:46,490 I've sensed from the players on the training pitch 644 00:29:46,576 --> 00:29:49,196 that they're relishing these games that lie ahead, and they should be, 645 00:29:49,287 --> 00:29:53,707 because the crowds are so big, the attention around the game is so big 646 00:29:54,167 --> 00:29:55,667 and there's so much at stake. 647 00:29:56,127 --> 00:29:57,797 [indistinct yelling] 648 00:29:58,671 --> 00:30:01,051 [Luke] I didn't understand how big Sunderland was. 649 00:30:02,801 --> 00:30:04,721 When I see fans, 650 00:30:04,803 --> 00:30:07,223 I see the passion, but the numbers that Sunderland come in... 651 00:30:07,305 --> 00:30:08,385 it's-- it's frightening. 652 00:30:08,598 --> 00:30:10,348 [crowd applauding and cheering] 653 00:30:15,438 --> 00:30:18,648 [Jack] The circumstances in being involved in these high-pressure games 654 00:30:18,733 --> 00:30:20,783 is making sure they walk out there 655 00:30:20,860 --> 00:30:22,450 with their chests out and their heads up, 656 00:30:23,363 --> 00:30:24,913 saying, "Yeah, I fancy this today." 657 00:30:24,989 --> 00:30:26,909 [crowd chanting and singing] 658 00:30:39,504 --> 00:30:42,924 [commentator 1] There'll be a change in the music ahead of kickoff today. 659 00:30:43,007 --> 00:30:44,007 Listen out for that. 660 00:30:45,552 --> 00:30:47,552 [continued chanting and singing] 661 00:30:50,765 --> 00:30:52,845 Enjoy it, boys, eh? Enjoy it. 662 00:30:52,934 --> 00:30:54,694 [stadium music thumping] 663 00:30:54,978 --> 00:30:55,938 [assistant] Okay, boys. 664 00:30:56,020 --> 00:30:56,860 Let's go, boys. 665 00:31:04,863 --> 00:31:06,243 -[intercom chatter] -Come on, then. 666 00:31:07,907 --> 00:31:09,697 -[crowd roars] -[music pumps] 667 00:31:12,328 --> 00:31:13,908 [commentator 1] So the new era begins. 668 00:31:15,290 --> 00:31:18,000 Honeyman leading out the new-look Sunderland 669 00:31:19,127 --> 00:31:19,957 to a stadium 670 00:31:20,044 --> 00:31:21,594 which, uh... well, 671 00:31:21,671 --> 00:31:23,341 we're told they're still trying to get in. 672 00:31:30,430 --> 00:31:32,930 What do you make of the music? A bit of trance music. 673 00:31:33,641 --> 00:31:35,351 It's not my type of music, to be truthful. 674 00:31:35,435 --> 00:31:36,385 [commentator 1 chuckles] 675 00:31:37,520 --> 00:31:40,150 [commentator 1] Stewart Donald watches from the directors' box. 676 00:31:40,773 --> 00:31:42,903 There's a buzz unquestionably 677 00:31:42,984 --> 00:31:44,784 around the Stadium of Light 678 00:31:44,861 --> 00:31:48,531 for this opening match of the League One season. 679 00:31:53,328 --> 00:31:54,448 -[whistle blows] -[ball thuds] 680 00:31:56,956 --> 00:31:58,576 Sunderland, get us underway. 681 00:31:58,666 --> 00:31:59,496 [fan 1] Come on! 682 00:32:03,046 --> 00:32:04,756 [indistinct whistling] 683 00:32:11,095 --> 00:32:12,425 [crowd applauds] 684 00:32:14,682 --> 00:32:15,522 Come on. 685 00:32:20,104 --> 00:32:21,194 [fan 2] Go on, go on, go on. 686 00:32:21,272 --> 00:32:22,862 [crowd cheers, then oohs] 687 00:32:22,941 --> 00:32:24,861 [Stewart] Ooh... Unlucky. 688 00:32:29,405 --> 00:32:30,815 [fans clamoring] 689 00:32:35,787 --> 00:32:37,997 [commentator 1] Maja in the penalty area, he saw a chance. 690 00:32:38,581 --> 00:32:39,621 Ooh! 691 00:32:40,166 --> 00:32:41,876 I thought he'd hooked it back in then. 692 00:32:44,212 --> 00:32:45,922 [mellow music playing] 693 00:32:48,383 --> 00:32:50,393 [commentator 1] Good start by Sunderland, positive. 694 00:32:53,846 --> 00:32:56,096 Jack Ross will be encouraged by this. 695 00:32:57,350 --> 00:32:59,020 [yelling] Come on, lads! Come on! 696 00:33:00,478 --> 00:33:02,478 ♪ Sunderland ♪ 697 00:33:03,272 --> 00:33:05,572 ♪ Sunderland AFC ♪ 698 00:33:06,067 --> 00:33:10,607 ♪ We're by far the greatest team The world has ever seen ♪ 699 00:33:10,989 --> 00:33:13,949 ♪ And it's Sunderland... ♪ 700 00:33:15,451 --> 00:33:17,451 -[crowd continues singing] -[Charlie] What a noise. 701 00:33:17,537 --> 00:33:20,327 That's where we need to get them, doing that even when we're not winning. 702 00:33:21,582 --> 00:33:22,832 [Juan] What are they singing? 703 00:33:23,459 --> 00:33:25,129 [Charlie] "Sunderland, Sunderland AFC, 704 00:33:25,211 --> 00:33:26,381 we're by far the greatest team 705 00:33:26,462 --> 00:33:27,922 -the world has ever seen." -[laughs] 706 00:33:28,006 --> 00:33:29,876 ♪ Sunderland ♪ 707 00:33:30,675 --> 00:33:33,335 ♪ Sunderland AFC ♪ 708 00:33:33,970 --> 00:33:36,350 ♪ We're by far the greatest team ♪ 709 00:33:36,431 --> 00:33:38,431 ♪ The world has ever seen ♪ 710 00:33:40,351 --> 00:33:42,271 [commentator 1] With the right boot of McLaughlin. 711 00:33:42,729 --> 00:33:44,689 Sails up over the halfway line. 712 00:33:45,565 --> 00:33:47,475 -[crowd cheers] -Again, looking for Maja. 713 00:33:50,194 --> 00:33:53,284 Laying it off behind him for it to be played into the penalty area here 714 00:33:53,364 --> 00:33:54,324 and pulled back... 715 00:33:54,407 --> 00:33:55,317 [crowd oohs] 716 00:33:57,326 --> 00:33:58,446 [commentator 2] Whoa, blimey. 717 00:34:00,788 --> 00:34:02,248 [dramatic music playing] 718 00:34:06,335 --> 00:34:09,125 [commentator 1] It breaks at the other end here, now. Ooh... 719 00:34:09,213 --> 00:34:10,053 Ooh... 720 00:34:10,631 --> 00:34:12,841 -[players thud] -[whistle blows] 721 00:34:12,925 --> 00:34:13,755 [crowd boos] 722 00:34:14,093 --> 00:34:15,433 [commentator 2] No, he's given it! 723 00:34:15,511 --> 00:34:16,721 [crowd clamoring] 724 00:34:16,846 --> 00:34:18,096 It's a penalty to Charlton. 725 00:34:20,850 --> 00:34:22,190 [dramatic music softens] 726 00:34:25,396 --> 00:34:26,606 We might have a problem. 727 00:34:30,359 --> 00:34:34,609 [commentator 1] Lyle Taylor, the one-time Sunderland target, 728 00:34:34,697 --> 00:34:36,617 walks to the back of the penalty area. 729 00:34:45,958 --> 00:34:46,788 [whistle blows] 730 00:34:47,835 --> 00:34:49,205 [crowd screams] 731 00:34:49,462 --> 00:34:50,552 -[ball thuds] -[net swishes] 732 00:34:50,630 --> 00:34:52,260 [Charlton fans cheer] 733 00:34:56,177 --> 00:34:57,297 [dramatic music intensifies] 734 00:35:05,603 --> 00:35:06,483 [whistle blows] 735 00:35:13,152 --> 00:35:16,322 [commentator 1] Charlton lead 1-0, live on BBC Newcastle... 736 00:35:16,405 --> 00:35:18,275 Taylor tries to break through again. 737 00:35:18,699 --> 00:35:21,079 [Charlie] Both our center backs, both of them, 738 00:35:21,160 --> 00:35:22,450 are all over the place. 739 00:35:22,995 --> 00:35:25,495 [commentator 1] The warning signs are there, Nick. 740 00:35:29,418 --> 00:35:30,998 Little tap, here, to O'Nien. 741 00:35:33,339 --> 00:35:35,089 A tired Luke O'Nien, I think. 742 00:35:37,218 --> 00:35:38,968 Maguire into the middle, to O'Nien. 743 00:35:39,053 --> 00:35:43,063 O'Nien on the right here to Love. Love has got O'Nien back inside again... 744 00:35:43,141 --> 00:35:44,351 -[crowd cheers] -...but tackled. 745 00:35:45,393 --> 00:35:47,353 Luke O'Nien, his decision-making 746 00:35:47,436 --> 00:35:48,436 has been poor today. 747 00:35:49,438 --> 00:35:51,688 [Jack] It's not about mid-table, it's not about survival, 748 00:35:51,774 --> 00:35:53,484 it's about trying to win games all the time. 749 00:35:55,319 --> 00:35:57,069 Success... promotion. 750 00:35:58,072 --> 00:36:00,282 What will I do if I find myself in this scenario? 751 00:36:00,366 --> 00:36:01,736 Whether it's a goal down, 752 00:36:01,826 --> 00:36:04,196 you know, having to make a certain type of substitution. 753 00:36:05,246 --> 00:36:06,076 [whistle blows] 754 00:36:06,164 --> 00:36:07,874 [commentator 1] There's the halftime whistle. 755 00:36:11,836 --> 00:36:14,376 Charlton leading by a goal to nil. 756 00:36:15,381 --> 00:36:17,681 A good time for Sunderland to take stock. 757 00:36:18,885 --> 00:36:20,385 -[chair creaks] -No, thank you. 758 00:36:20,511 --> 00:36:21,641 [assistant laughs] 759 00:36:23,431 --> 00:36:25,681 [Stewart] Problem is, you know, when it comes to halftime, 760 00:36:25,766 --> 00:36:26,596 you feel helpless. 761 00:36:27,351 --> 00:36:30,311 You have it sometimes where people are talking to you about... 762 00:36:30,730 --> 00:36:31,690 the non-football things. 763 00:36:31,772 --> 00:36:33,402 "Did you know the lift broke down today?" 764 00:36:33,482 --> 00:36:35,152 I don't want to talk about that at halftime. 765 00:36:35,234 --> 00:36:36,494 [indistinct chatter] 766 00:36:38,279 --> 00:36:40,109 [fan] Ross is quite impassive on the touchline, 767 00:36:40,198 --> 00:36:42,278 he's not really dictating anything. 768 00:36:42,366 --> 00:36:44,656 But maybe there's a master plan for the second half. 769 00:36:46,495 --> 00:36:48,705 -[exhales deeply] -[indistinct conversations] 770 00:36:50,541 --> 00:36:51,791 Right... [clicks plate] 771 00:36:52,335 --> 00:36:54,165 Upstairs, okay? Anyone coming? 772 00:36:55,796 --> 00:36:56,626 No? 773 00:36:57,965 --> 00:37:00,335 -[Lora] Should I get my car? -Yeah. Yeah. 774 00:37:01,093 --> 00:37:02,893 [assistant] Will you be able to come back down? 775 00:37:02,970 --> 00:37:04,640 [Stewart] Yeah, at the end. [sighs] 776 00:37:05,264 --> 00:37:06,224 [Stewart] You all right? 777 00:37:07,725 --> 00:37:08,555 Here we go then. 778 00:37:08,643 --> 00:37:10,273 They need more presence up top, don't they? 779 00:37:11,229 --> 00:37:13,899 [commentator 1] The owner and board members a little bit slack 780 00:37:13,981 --> 00:37:15,321 in coming out for the second half. 781 00:37:16,150 --> 00:37:17,860 Dribbling out of the boardroom. 782 00:37:18,319 --> 00:37:20,069 With the action into the first minute 783 00:37:20,154 --> 00:37:21,494 -of the second 45... -[whistle blows] 784 00:37:21,572 --> 00:37:23,572 ...one change, O'Nien now has been replaced 785 00:37:23,658 --> 00:37:24,528 by Sinclair. 786 00:37:25,159 --> 00:37:28,249 [Luke] When I got taken off at halftime, it hurt me because 787 00:37:28,329 --> 00:37:31,249 I didn't have the impact I wanted to on the first game of the season. 788 00:37:31,582 --> 00:37:34,292 I had a dream of, you know, scoring a couple and... 789 00:37:35,336 --> 00:37:38,706 The manager said it was a tactical one but, regardless, it... it hurt me. 790 00:37:40,925 --> 00:37:43,335 [commentator 1] Positive, Sinclair. He's a striker. 791 00:37:43,719 --> 00:37:45,719 They've looked to try and address 792 00:37:46,222 --> 00:37:47,602 the attack, basically, 793 00:37:47,682 --> 00:37:49,522 and get back in the game. One-nil down. 794 00:37:49,600 --> 00:37:50,770 [dramatic music playing] 795 00:37:54,438 --> 00:37:55,518 [crowd cheers] 796 00:37:59,068 --> 00:38:00,568 [cheering intensifies, then fades] 797 00:38:03,072 --> 00:38:04,782 [commentator 1] Sinclair's got a bit of pace, 798 00:38:04,865 --> 00:38:07,115 and that's catching the Charlton defenders out now. 799 00:38:10,037 --> 00:38:11,537 [dramatic music intensifies] 800 00:38:20,506 --> 00:38:22,466 -[crowd cheers] -Down the right with Gooch. 801 00:38:22,550 --> 00:38:23,380 Here's the cross, 802 00:38:23,467 --> 00:38:24,677 looking for Maja... 803 00:38:24,760 --> 00:38:26,550 -Caught by Phillips. -[Juan] Ooh... 804 00:38:27,888 --> 00:38:28,718 [Stewart applauds] 805 00:38:28,806 --> 00:38:29,966 [yelling] Come on! 806 00:38:33,769 --> 00:38:35,809 [commentator 1] Drops for Oviedo, on the left. 807 00:38:35,896 --> 00:38:37,356 Tries to put it back in... Ooh! 808 00:38:37,440 --> 00:38:39,730 -[crowd screams] -Sinclair punched it past the post. 809 00:38:40,026 --> 00:38:41,146 [Stewart] Oh, no! 810 00:38:50,286 --> 00:38:51,536 Come on! 811 00:38:57,668 --> 00:38:59,588 [commentator 1] Maja turns... and scores! 812 00:38:59,670 --> 00:39:03,380 -[crowd erupts in cheers] -Maja! Josh Maja equalizes 813 00:39:03,466 --> 00:39:05,296 in the 65th minute, 814 00:39:05,384 --> 00:39:06,934 with a lovely sweet turn 815 00:39:07,011 --> 00:39:08,391 and left foot strike 816 00:39:08,471 --> 00:39:09,681 under the keeper. 817 00:39:09,764 --> 00:39:10,974 It's Sunderland 1, 818 00:39:11,057 --> 00:39:12,217 Charlton 1. 819 00:39:12,933 --> 00:39:14,143 [continued cheering] 820 00:39:19,398 --> 00:39:22,028 [Stewart] You feel the place is ready to take off. 821 00:39:22,109 --> 00:39:24,029 ♪ The world has ever seen ♪ 822 00:39:24,111 --> 00:39:26,531 ♪ And it's Sunderland... ♪ 823 00:39:28,699 --> 00:39:30,529 [Stewart] The fans do not want 824 00:39:30,618 --> 00:39:32,158 another false dawn. 825 00:39:33,537 --> 00:39:34,907 [ball thudding] 826 00:39:38,876 --> 00:39:39,706 [whistle blows] 827 00:39:39,794 --> 00:39:40,804 [crowd yells] 828 00:39:43,047 --> 00:39:44,217 Come on, lads! 829 00:39:44,298 --> 00:39:45,588 [crowd chants and sings] 830 00:39:46,550 --> 00:39:48,510 Six minutes of added time. 831 00:39:48,594 --> 00:39:50,814 Six minutes. Six minutes. Come on. 832 00:39:54,266 --> 00:39:55,426 [Stewart, echoing] Just a win. 833 00:39:56,227 --> 00:39:57,347 If we could just win. 834 00:39:58,771 --> 00:40:01,361 -[dramatic music plays] -[commentator 1] It's another corner. 835 00:40:05,403 --> 00:40:07,913 Maguire drives it to the back of the box and Gooch... 836 00:40:07,988 --> 00:40:09,908 -[crowd oohs] -...who couldn't get his foot on it. 837 00:40:15,329 --> 00:40:16,329 [Stewart] That's the ball! 838 00:40:24,046 --> 00:40:25,836 [commentator 1] Looking for the header... 839 00:40:25,923 --> 00:40:28,223 -[crowd roars] -It's Gooch! 840 00:40:28,884 --> 00:40:30,804 Gooch has found the winner 841 00:40:30,886 --> 00:40:32,466 in the 96th minute! 842 00:40:32,847 --> 00:40:33,807 Sunderland 2, 843 00:40:33,889 --> 00:40:35,599 Charlton 1! 844 00:40:35,724 --> 00:40:38,734 [drawn out] Lynden Gooch! 845 00:40:38,811 --> 00:40:41,191 -[continued cheering] -[Juan laughs] 846 00:40:50,030 --> 00:40:51,320 [Juan screams with joy] 847 00:40:57,538 --> 00:41:00,918 [Charlie] Our job is to keep ourselves steady, 848 00:41:01,375 --> 00:41:02,205 even while... 849 00:41:02,293 --> 00:41:05,633 -[crowd chants and sings] -...around us emotions are swirling 850 00:41:06,088 --> 00:41:07,258 very, very strongly. 851 00:41:07,923 --> 00:41:09,053 [final whistle blows] 852 00:41:09,133 --> 00:41:11,303 [crowd roars] 853 00:41:17,892 --> 00:41:20,352 The club as a whole has been swinging around violently 854 00:41:20,436 --> 00:41:22,556 from one direction to the next for the last seven years. 855 00:41:23,355 --> 00:41:25,065 Just constant turmoil. 856 00:41:27,359 --> 00:41:31,409 What we need to try and do is to harness the passion of the fans. 857 00:41:32,490 --> 00:41:34,240 [continued singing] 858 00:41:35,075 --> 00:41:36,195 And if we get that right, 859 00:41:38,037 --> 00:41:40,157 that intensity and that emotional support 860 00:41:41,040 --> 00:41:42,710 can be like an unstoppable force. 861 00:41:43,167 --> 00:41:45,167 [dramatic music and singing fades] 862 00:41:46,212 --> 00:41:47,712 [mellow music playing]