-[seagulls squawking] -[mellow music playing]
[male announcer] In just under one minute from now, at 11 o'clock,
on the 11th day of the 11th month,
millions of people will stop what they're doing,
observing a silent tribute to commemorate
the fall of World War I, World War II,
and the conflicts which have taken place since.
[man murmurs on TV]
[Andrew] The blue one, the first one I got, that was Kosovo.
Um, next one was Iraq,
followed by, um, Afghanistan. [clears throat]
And then my badge is my Veterans' Badge.
[Kelly] I came back from Iraq
and then obviously we got together and then got married.
[Andrew] We got married in Germany, at a military camp.
And, um...
the morning of our wedding,
they canceled our wedding reception at 10 o'clock in the morning.
We were getting married at 2:00.
They tried sending us to this other place,
and then in the afternoon, when we showed up there,
200 squaddies just made it where it was.
-Yeah, it was-- -That's what being a squaddie's like,
-it's like brothers. -It's like community, isn't it?
It's just unbelievable.
Everybody comes together when there's an issue.
-Yeah. -Definitely does.
I think that's something people miss when they come out as well.
-[murmuring continues on TV] -[inspirational music playing]
[footsteps beat rhythmically]
[Andrew] I miss the... the guys I served with.
I miss the togetherness.
But when I come to Sunderland, I get the same feeling.
[inspirational music swells]
[no audible dialogue, music continues]
[Andrew] I see pride...
passion...
and loyalty.
[inspirational music fading]
-["Shipyards" by The Lake Poets plays] -♪ On the river ♪
♪ Where they used to build the boats ♪
♪ By the harbor wall The place you loved the most ♪
♪ I can see you there alone ♪
♪ But, oh, you know ♪
♪ I'll be there ♪
♪ Soon ♪
♪ All your life You worked your fingers to the bone ♪
♪ You worked hard For every little thing you owned ♪
♪ That you gave away for years ♪
♪ As if you'd known ♪
[trains rumbling]
♪ They were calling out ♪
♪ But if you could see me now ♪
♪ And if you could see me now ♪
♪ I hope that I'm making you proud ♪
♪ Proud ♪
[crowd murmurs]
[kids playing]
[orchestra playing Christmas medley]
[bells jingling]
[crowd chatters indistinctly]
[chattering continues]
[woman] This is Josh.
-Hi, Josh. -How are you, okay?
-[woman] Josh scores most of the goals. -Good.
Of course. [chuckles]
-[woman] You'll come back next year? -Yeah, I'll be here next year.
-[woman] Yes. -Yeah.
[crowd] Ten, nine,
eight, seven,
six, five,
four,
three, two,
one, hooray!
[crowd applauds and laughs]
-I don't need to say anything, do I? -[man 1 laughs]
-[man 2] Yes. Yes. -No, no, no!
Please, no. [chuckles]
-[child] Are you Josh Maja? -Yeah.
-[man 2 laughs] -[Josh laughs]
[man 2] All you've got to do, Josh, is sign a new contract here.
It's on the way. It's on the way.
[man 2] Yeah.
-[mellow music playing] -[fans chatter indistinctly]
[man 4] It's still, you know, the very visible elephant
in the corner of the room,
is still Josh Maja and the contract, and that sort of thing,
because the whole thing changes if Josh-- if Josh Maja leaves the club
in January.
Which, as we sit here today, is still a possibility.
[chatter continues]
[Josh] My head's been in a lot of different places, and...
obviously, there's been a lot of noise and attention around me,
so I've just been trying to get on with my football
and focus on my football and let...
the people who need to... to sort that out, sort it out, and...
I've just kind of tried to stay away from it and focus on my football.
It's weird to deal with in front of everyone.
I just try to just... stay in my... stay in my lane.
Obviously, people are going to ask questions.
That's what comes when... when...
big things are starting to happen, so...
-[mellow music fades] -[players chatter indistinctly]
[players yelling]
[players shout and laugh]
[mellow music resumes]
[Jack] I think, for any manager, through any period of relative success
or individual players doing well, will run the risk of losing that player.
Of course, I don't want to lose him from my squad
um, because he's already contributed so much and I believe
he'd do the same again over the second half of the season.
However, if I was told tomorrow, in the early part of January
that he's been sold or he's leaving the club,
then the reality is, my job is to find a solution to that problem.
Ultimately, it won't help you survive in your job if you're not successful.
[indistinct yelling continues]
[mellow music fades]
[seagulls squawking]
[Charlie] Christmastime is a time when a lot of exiles
from the North East come back for Christmas to see their families
and to watch football.
So we've got to really take advantage of that,
get as many back in the Stadium of Light as possible.
[fans chatter indistinctly]
Get as many people buying
Sunderland shirts for their kids.
Get as many of them buying a half-season ticket.
-[fans laugh and murmur excitedly] -The team's winning every single week
and the players are so popular right now with the whole city
and whole area, everyone thinks they're wonderful.
[Charlie murmurs in hall]
The problem is that Black Cat House is still the place
where it's all been about failure for so many years.
-[man] How you going? -[woman 1] Good, how are you?
[Charlie] Sorry I'm late, everyone.
Um, can you skip back one, Tone?
Um...
Thanks. So... [voice fades]
[Charlie in interview] Now, the model of this club has been...
send the bill to the owner.
And this has developed an absolutely bizarre business culture,
where there's no point in driving revenue
because in the end,
you just send the bill to the owner.
Um...
And that's a real challenge
because you're inheriting not just a screwed business model,
but you're also inheriting
an in-house culture that says there's no point
in trying to make it any better.
Together, um, not to use that failed phrase
from the referendum, "Together Stronger",
um, we are stronger, uh... if we all work together.
And that stuff is happening on a concrete level
in these areas, so things like... [voice fades]
[woman 2] There have been a number of occasions where, you know,
Charlie has rocked the boat and...
in many ways, that's... that's what he wants to do,
that's why he's... that's why he's here.
He wants to kind of change that culture and... and drive us and challenge us
and I think, sometimes... sometimes you need it,
but sometimes...
you maybe do overstep the mark a little bit.
Yeah.
So any questions, anyone, about anything you've seen?
[stammers] Very important we have an open dialogue.
Um...
That's what Tony and I are here for. Um, we're just your colleagues.
I'm going to need to start setting some very aggressive targets
and making some pretty punchy demands of the staff.
Anyone got any questions for the future? Any, you know, plans?
[Charlie in interview] If we do that, then gradually the club
and the culture of the club will start to turn.
I should've planted some, shouldn't I? [laughs]
[laughs nervously]
[chimes jingling]
[newscaster] Sunderland manager Jack Ross
has reiterated his desire
to keep top scorer Josh Maja at the club amid reported interest from Celtic.
He's obviously been subject to so much attention
over the past, I don't know how long now...
um... [chuckles] But--
[man] I just think he's a great player.
You need a player like that upfront.
I wish he'd hurry up, 'cause he's getting on my wick! [laughing]
If he does sign, we'll... [stammers] ...go straight up.
He's just got something about him. The ball could come to his feet,
he can turn, shoot, it's in the net.
Or he's not the be-all and end-all of everything, so don't sit there moping
-when he doesn't. -He is to me. [laughs]
You haven't been a Sunderland supporter long enough, that's your problem.
Yeah, you just lay it on.
You cannot because...
[Jack murmurs on TV]
If he goes, he goes. It's no good crying over spilt milk
'cause it's not going to get you nowhere.
Are you going to be a good boy?
-Are you going to be a good boy? -[dog barks]
Oh, crikey!
[crowd buzzing]
[crowd applauds]
[Barnes] Oviedo's on the left, he's looked for Maja.
Maja in the penalty area.
Maja trying to drill it home...
-[commentator 2] Yeah! -[Barnes] Goal!
-[crowd cheering] -[commentator 2] There we go!
Josh Maja, the bottom left corner
from the corner of the six-yard box.
-[announcer murmurs on intercom] -Sunderland 2, Bristol Rovers 1.
[cheering fades]
[mellow music playing]
[Luke] Maja's probably the person I train with the most.
I still look at Maja with admiration for the way...
he conducts himself, the way he plays, but when you see someone doing well,
for me, there's no more motivation than having that.
[stammers] I say to him every day, "Maj, please stay."
For the start of the season, um, Maj was scoring the goals...
-[players murmur indistinctly] -[ball thudding]
...and then the people that, you know, got off to a bad start...
[stammers] ...like myself, I'm starting to come through a little bit.
-[players chatter indistinctly] -[mellow music fades]
You know, it wasn't the easiest thing for me.
[dramatic music playing]
[crowd cheers faintly]
Lads, let's do it!
Let's do it!
[Luke] Every decision and step I've made has always been in line with my end goal,
which is to play in the Premier League. You know, it's out there,
but, you know, I'm-- I'm not afraid.
[dramatic music intensifies]
[crowd shouts]
It might be a little bit daunting,
but, I mean, it's exciting.
We get up to the Championship next year, and we're one league away
from... from the greatest league in England.
The gaffer knows what position I'm in, he sees me every day
and he knows when I'll be ready for starting.
If I get five minutes on the weekend, I've got to make sure that I'm ready.
[dramatic music fades]
[crowd buzzes]
Come on.
[crowd shouting]
[audio slows]
[crowd roars]
[commentator 2] Oh!
That is a goal.
-[Andrew yelling] -[cheering continues]
What a finish.
Fantastic finish. And that's what he can do, innit?
Give him the ball in that... I tell you, he can produce the goods.
[dramatic music resumes]
[crowd chanting]
[announcer murmurs on intercom]
[crowd cheers and applauds]
[dramatic music fades]
[fans yelling indistinctly]
[crowd shouting]
[shouting intensifies]
[Barnes] Ooh...
Pinnock, a strong challenge on the back of O'Nien's head.
It's going to be a yellow card for Pinnock.
What a ball in, though. O'Nien flung himself at it.
[players yelling indistinctly]
[coaches chatter indistinctly]
[crowd shouting]
-[crowd roars] -[Barnes] There's O'Nien!
-It's 4-2, and surely that wraps it up. -[commentator 2] I'll tell you what...
[Barnes] Sunderland 4, Barnsley 2
and Luke O'Nien with a nicely worked move by Sunderland,
probably their best of the second half.
[mellow music plays]
-[whistle blows] -And that will be it.
Sunderland win by four goals to two.
[fans applaud and whistle]
O'Nien calmed the nerves with six minutes to go.
And Sunderland record an emphatic win in the end.
[fans chatter excitedly]
-[hands slap] -[Luke murmurs]
[Luke] I have to admit, sometimes I have gone home to my family
and my dad used to go, "How's your day been?"
I'd be like, "Yeah, really good."
In reality, I gave the ball away every time in training,
I was slow to everything. I was-- But...
I don't know why I did it.
I think it's quite easy to create a hard exterior shell, where you...
where you try to not let any negative things like, penetrate that.
It's tough because football's an emotional game,
you gotta control them,
but there's a fine line between controlling them
and blocking 'em out.
I think I've recognized it's important to, you know,
talk to the people around you.
When I look back on it now, and I talk to my family
about the tough times,
it just makes where I am now a little bit more special.
-Can I have a high-five? Course you can. -[fans murmur]
[mellow music fades]
[man] I've got the buy-- That's interesting.
That is the buying patterns for last time we had a...
-[Charlie] Boxing Day game. -...Boxing Day game.
That was 44,000, that gate, against Hull, on Boxing Day 2014.
[Charlie] This was Premier League?
-[Tony] Premier League. -Yeah.
Two hundred on Christmas Day online.
That is interesting. I wonder if it'll repeat itself.
[Tony] We're on 27, I want to say... What was the number this morning?
-27,225, we were on, as of last night... -Yeah.
...and that's a month out from the game.
I've said to Chris Waters that we need to get in touch with their SLO.
-Yeah. -[Charlie] We need to do some marketing
with him around, you know, "Be part of League One's biggest-ever crowd."
Um...
-[Tony] Bigger than Leeds. -Yeah.
-[Tony] 'Cause of Leeds-Bradford. -[man] That's what we want.
Good point, Tone.
-Bigger than Leeds. -[Charlie] Yeah, yeah, yeah.
[Tony] Leeds currently have the record for the biggest attendance since the '70s.
-38,200. -[Tony] "You can be part of beating it."
-[Charlie] So-- -That's the message, isn't it?
Yeah.
[Charlie in interview] The record modern-day
third division attendance was Leeds United, in their promotion game...
-[mellow music playing] -...ten years ago.
38,250.
So broadly speaking, 38,500,
and we're-- we're the new record, modern-day third-tier attendance.
But I'd like to put a marker down at 40.
No team has ever got 40,000 in the third division.
That will show them that we've finally
started to get that oil tanker headed in the right direction
and that people believe in it.
[mellow music fades]
[birds squawking]
[Sophie] Wow!
-Love it. -There's a lot of space.
Where would we go? Put the stage there?
Yes, so we'd lift that curtain. Probably put the stage at the back...
[Sophie] When Charlie came in and said that he wanted
40,000 people in the stadium on Boxing Day,
I think we all went, "Oh, fuck!" [laughs]
That's a big ask.
But, you know, when Charlie says
he wants something and he wants it now,
I don't think he understands the word "no".
In fact, I'm pretty confident he doesn't understand the word "no"!
We might get 38, 39, maybe.
40,000? Nah,
not a cat in hell's chance. No way.
[phone ringing]
Two seconds.
Hello.
-Louise, hi, it's Charlie. -Hi.
Um, hi, there... Um... [fades]
We need to get 35,000 of our own fans
through the gate on Boxing Day.
That's a marketing challenge,
-that is a pure marketing challenge. -[Louise, faintly] Okay.
And when you put pressure on people in marcomms,
you start to see those who've got it and those who don't.
So 2:30?
-Yeah. -2:30 will be absolutely fine, Charlie,
-no problem. -Yeah, so I... [stammers]
[Charlie in interview] And even if there are, as there have been,
a few tears along the way,
people are going to have to keep on getting used to moving at this pace
because, ultimately, if we're gonna get this club turned around,
we're not going to do it in two years' time, it has to be done now.
-[Charlie] Hello, everyone. -[Luke] How are we all?
[Charlie] How we going, all right?
-Footballers... -[Luke chuckles]
Footballers go to work on Boxing Day
because they play very important football matches.
And Luke and I have come here today
to invite all of you to come to watch us play football on Boxing Day.
-[Luke] Give that to your parents. -Thank you.
-[Charlie] There we go. -[children chatter excitedly]
[Charlie in interview] Positivity is a great driver
of marketing activity.
When people start to think, "I want to be part of something,
I want to be one of the people who will say,
'I was there.'"
[machine whirs]
[woman murmurs]
Yeah, lovely, hold on.
Oh, you're joking! [giggles]
Heard there was... Heard there was two...
[Charlie] If we do everything right and get all our plans in place,
from the poster campaigns, social media content,
to the planned events
-in the run-up to the game... -[Jack and fans murmur]
...let's see, let's just see how big this fan base is.
The owners are getting quite excited,
so they're popping in regularly to see where we're at
and giving us phone calls and we're keeping them posted
as and when... We send the figures every night
but they ask for them a couple of times a day, just to see where we're at.
So they're getting, uh,
they're getting quite excited about it,
which is fair enough, it's a big deal, isn't it?
-Thank you very much. -You're welcome. Enjoy, bye-bye.
[seagulls squawking]
[Charlie] Can I have a catch-up before you slink off home?
Um... So, what did we sell today?
-Hundred and fifty. -[Charlie] Yeah, that's...
[stammers] My sense is that they're not selling at the rate
where we're going to hit that number by that time.
And this is our problem.
Your last two weeks, you can sometimes double your sales
of your part-season tickets because it comes to the point
where they go,
"I don't know what to get my husband, don't know what to get my kid."
And then they come down and they buy them, they can...
Okay, that's good.
[mellow music playing]
My instincts are, from where sales are right now,
is we won't hit 40,000,
but that we are going to get pretty close to the all-time single game...
um, single-game record of just over 38,000,
so we've got a long way to go.
We're on-track on at least two of the things
we're targeting, the last one we've got a bit of work to do.
I'm gonna go speak to marketing.
You then need to get your colleagues and you focused on,
"Well, what is it we can do
to change the situation?"
All sorts of different things we can do,
but if we just sit there, like that...
[stammering] ...it's not going to happen.
Okay?
And too many times in recent weeks, I've said to Tone, "Where are the ideas?"
And he's gone, "I don't know."
It's your jobs to come up with these ideas.
Okay? That-- And that's really... Just in case this hasn't got through,
that's what this is all about, it's get your head up off the table,
don't get bogged down in menial tasks,
and come up with ideas. If you sit there like that,
saying, "Well, what we normally do is..." [mumbling]
You won't. You'll fail.
And it won't be here, it won't be here, it'll be here,
and then the cost-cutting will accelerate and more people'll lose their jobs.
[dramatic music playing]
[Sophie] There have been two, three redundancy processes,
a lot of people have lost their jobs.
I've got a young baby and,
you know, whether the risk of redundancy in reality is there...
[stammers] ...I don't know. We have been told on a number of occasions
that it might be if we don't meet our revenue targets,
which I understand.
Whether it is or not, the staff feel it.
[Louise] Everybody manages differently.
Um... Charlie is... Charlie is Charlie.
Um... And he is that way. He comes in like a whirlwind,
we always say he's like a Tasmanian devil, he kind of comes in,
swirls around and, uh... lands everything with us.
But, you know, if it works for him, then... it works for us, so.
[Charlie] They sit there and you can see them go,
"It's another meeting, we'll take notes." I said, "This isn't just another meeting,
this is my way of saying to you,
"Wake-up call. Stuff we've got to do."
This business sure as hell can't afford to carry people.
You know, it's losing, still, a lot of money.
Um... And that's the harsh reality, is it's still,
despite all the improvements and all the changes we've made,
it's still losing a shit-ton of money.
Um, and businesses in the medium term that lose a lot of money
are precarious places to work.
[dramatic music fades]
[birds cawing]
[Stewart stammers] I sat there and said to myself, "In my business,
if I gave somebody an instruction, it'd be done in 20 minutes."
And then I sat there and thought, "This is my business."
[Tony] Yeah.
All these meetings they've had... Number of ideas?
Zero. Number of follow-throughs? Zero.
So this is typical Sunderland.
Three people get together, having been given an instruction from me
to sell something.
The three of them have a meeting for however long,
and come out of the meeting having agreed...
-nothing. -[Charlie] To have another meeting.
And then, they don't even have another meeting about doing nothing.
We're the ones that have to drive it, have to organize it,
so what are our middle management doing?
[Charlie] The culture which we came into here
was appalling, abysmal.
And they're still leaving at 4:59 now.
We don't... Stewart and I--
-[Stewart] I don't know about that. -Oh, they are. Oh, yeah.
[Tony stammers] I don't think that's fair, either, to be honest.
-You're not here at half-five. -The last three times I've been here.
There is a cultural problem. Stuff doesn't get done.
[Tony stammering] I think it's... Speaking generally, as well,
they've never been trusted to own this before.
I think they're freaking out a bit
because we're giving them the power to run it themselves.
You know... [stammering] They... It's like...
They've never been trusted to crack on and just do their job and to own it.
So they're not taking responsibility at the minute.
[dramatic music playing]
[Stewart] The biggest single thing
is the culture and the people.
You will have a load of staff
want to come with you, and a load of staff that don't.
And if you keep some that don't, they'll ruin the ones that want to.
And I think we're at that crossroads, where we've got to turn round and say,
"Come with us... or don't."
[crowd buzzing]
[players yelling indistinctly]
[Barnes] Matthews on the right, looks up.
Plays it into the penalty area to Honeyman.
In he comes, pulls it back.
[intensifying] It comes through to Maja...
-[Barnes and fans cheering] -[Stewart] Go! Go, go!
[Barnes] Josh Maja in the 84th minute.
Five yards out, smashes it home.
[cheering continues]
They should put themselves out and make sure
they give Maja what he wants.
For a young player... and he's only going to get better.
[radio host 1] This morning from sources, we were told that Josh Maja,
whose contract is up at the end of the season at Sunderland,
will not be signing the contract extension...
[radio host 2] The club's owner, Stewart Donald, was furious to find out
from Sky Sports News that striker Josh Maja...
-[Stewart] Fucking hell. -...has rejected their contract offer.
[Stewart] Fucking hell.
[Stewart] We have given him
what he's asked for,
and the only feedback we've got is, he's not going to sign.
And I said to Josh,
-"What about the offer?" -[computer chimes]
And he said, "Well, you know,
my agent's told me not to sign it."
The agent, he is avoiding answering the question.
Because he is trying to move him.
He either wants to play for us or he doesn't, so...
in my opinion, we have to plan without him.
[Stewart] The club I inherited
was full of disruptive footballers.
And we don't want to derail our promotion push
by a bad atmosphere being created.
So you have a judgment call as to whether you force the player to stay.
Or whether or not it's the right time to move him on.
[dramatic music fades]
[cheery Christmas music plays]
Yeah, we're loving it at the minute.
I mean, Sam's got his first season ticket this year,
-haven't you? -Good lad, you're a lucky boy.
-[Sam] Yes. -[mom laughs]
Battenberg.
None for you.
-[Eddie laughs] -None for you.
Oh, my God, it's signed.
It's signed from loads of people.
[Andrew] It's Christmas Day in the Cammiss household.
Um, luckily enough, obviously me, Kelly, and the kids,
lots of presents floating around, lots of new Sunderland attire.
Seeing the kids happy with a smile on their face,
getting them the shirts and, you know, the training tops, the hats.
The Christmas period is busy.
It's busy for the players, busy for the club.
January coming, um,
the transfer window's going to open next week.
I'd definitely keep Josh Maja. Um... I'd bend over backwards to keep him
at the club and get him to sign a contract within the next week.
Looking forward to Boxing Day, going to be a great atmosphere.
It's going to be great to see.
There's going to be people there dressed up,
people singing, people joyful, you know, everyone will have had a great Christmas,
they'll still have their Santa hats on. So I'm thoroughly looking forward to it.
I love the... I love the busy period.
[dramatic music playing]
[fans chatter indistinctly]
-[machine whirs] -[attendant] Thank you.
There you go, enjoy the game.
D'you know how many people are gonna be in that stadium?
I think yous have hit the... the capacity, haven't you?
-Yeah. -It's going to be very close.
-Really? -Yeah. [laughs]
-How we going? -[fans cheering]
-[woman] Charlie! -[Charlie] How we going, all right?
-[man] All right? -[Charlie] All right?
[Charlie] I think what we've proven today is that we can set some stretching targets
-and if we really nail it, we can make it. -[phone chimes]
But changing the culture of a place, um, is...
It's a bit like pushing a boulder up a hill.
-Do you fancy a look if I take you down? -Definitely.
-Like the Pied Piper. -If someone would get me a beer first.
-Yes, we will get you a beer. -Thank you.
-We'll get you a beer. -Yeah, um, thank you.
-[fans chattering] -Can I... Can I get a beer for Charlie?
[Charlie] I do believe in...
Out of a bit of turmoil and a bit of turbulence,
that actually then,
out of the rubble of all of that, starts to come change.
[all cheering]
The jobs I have to do for this man.
[Charlie] In the end, it's about having the right staff.
We need to make sure we look after them.
But equally, there are some people who ultimately will have to move on.
[dramatic music fades]
[crowd buzzes in the distance]
[tense music playing]
Well, we're not going to be lonely this Christmas, Benno.
Normally, sat up here in the gods in the west stand at the Stadium of Light
and it's an oasis of desert,
there's nobody around us.
Today, the stadium is full, and what better time than Christmas
for a rebirth of this football club
and the renaissance of Sunderland?
Hey, how are you going?
-Good to see you. Happy Christmas. -And you, sir.
-How we going? All right? -[children] Yeah.
-Are you excited, or what? -[all] Yeah.
[Charlie laughs]
-[Malcom] All the best. -How're you going, Malcolm?
-Are you all right? -[Malcom] Yeah, not too bad.
[Charlie] What a beautiful day, eh?
[crowd applauds]
It's starting to feel very packed in here. The atmosphere is really building.
You can imagine what it's like as a player,
coming out in front of 47,000 people.
-[crowd chanting] -Unbelievable. You can hear the...
the noise, it's just absolutely fucking deafening.
[laughs]
[audio slows]
-[tense music continues] -[Andrew screams]
[crowd cheering]
[Barnes] What an afternoon, though, to harness this crowd,
-harness the atmosphere. -[commentator 2] Fantastic.
But it won't be fantastic, or it's no good,
you know, come five o'clock,
if we don't get a result.
And Bradford are here not to make up the numbers, they're here to spoil the party.
-[crowd applauds] -[whistle blows]
[crowd cheers]
[ball thuds]
[crowd shouting]
Lynden Gooch, Gooch into the penalty area to Maja...
Maja... Oh, he's just dragged it wide of the foot of the left post.
-[crowd applauds] -For half a second,
I thought he was going to score.
[crowd applauds]
[crowd chanting]
[Andrew] That's it. That's it.
Get down the left side, lad.
-Get it in, man. -[crowd shouting]
-Yes! [loudly] Oh! -[shouting intensifies, then fades]
[crowd applauds]
[yelling] Come on!
[yelling] Go on!
Come on, lads.
[crowd shouting]
-[Barnes] In to Maja! Ooh! -[crowd oohs]
[ball thuds in slow motion]
[high-pitched ringing emits]
[audio roars in real-time]
-[Barnes] Aiden McGeady buries the ball... -[commentator 2] Get in there!
[Barnes] ...from six yards, and Sunderland lead 1-nil.
[commentator 2] Excellent. But again, you've got to give credit to Josh Maja.
-[crowd chanting] -[rock music playing]
[crowd shouts and oohs]
[shouting intensifies]
[whistle blows]
[rock music fading]
[Barnes] Sunderland go in at the interval a goal in front.
[commentator 2] We need that second goal. Get the ball into Maja.
Every time we get the ball to Maja, especially around that 18-yard box,
he does cause them a problem.
-["Shipyards" plays in stadium] -♪ If you could see me now ♪
♪ I hope that I'm making you proud ♪
-[Charlie] Hi. -["Shipyards" continues faintly]
-Attendance figures. -Yeah.
I don't know at this point whether we'll be able to get it
-'cause they're still counting. -Um, where have they got to?
I'll go find out for you.
I'll give Steve a call and see what I can do.
But I know they were working so hard to try and get it done.
[workers chatter indistinctly]
-["Shipyards" continues faintly] -Yeah, yeah. Yeah. I know.
-[photographer murmurs] -Yeah. Perfect. Okay.
-[announcer murmurs on intercom] -So, where they're at the minute,
is they're corr-- um, corroborating the home number
-with the ticket office. -[Charlie] We've got about five minutes.
-Yeah. -Yeah. If we get it, we get it.
No, Sophie, no. Sorry. We fucking get it, and if we're 200 out, it doesn't matter.
I'm not officially reporting it, I'm not the one sending it
-to the Football League, that's Brett. -Yeah--
So if I say-- If I say 46,900 and it's 47,100...
[chuffs] ...it doesn't matter.
-The team are working hard. -Tell them, fucking tell them.
[stammers] I'm not a corporation, I don't need to be treated like a fool.
-Tell them to get a fucking number. -I get that. They are.
-If it's 200 out, it's okay. -Charlie...
♪ ...making you proud ♪
[song fades]
-[Lorna] Bye. -[receiver clacks]
-[workers murmur] -[crowd cheering faintly]
-[crowd applauds and whistles] -[announcer murmurs indistinctly]
[Charlie, echoing] A few weeks ago,
I wondered if we could make it to 40,000.
And I absolutely, massively underestimated every one of you.
40,000, 41,000, 42,000...
-[crowd applauds] -...43,000, 44,000...
And eventually, over 46,000.
[crowd cheers]
[crowd chants]
Thank you for attending today. Let's have a great second half.
Ha'way the lads!
[chanting and cheering continues]
[Barnes] Bradford will get the second half underway. They're attacking the Roker End.
[Jack and players yell indistinctly]
[crowd oohs]
[crowd oohs and cheers]
[tense music playing]
[Barnes] It's, uh... well, Maja. There you go, a surprise.
[commentator 2] Yeah, I'm surprised at that one.
I really am.
I wouldn't have taken Maja off. I'd have taken Gooch off.
[fans cheering and whistling]
Drive, lad, go on.
[crowd shouting]
Put it in for Watmore, man.
[shouting intensifies, then fades]
Fucking around with it, man. Get it in the box.
[ball thuds in slow motion]
[crowd shouts in real-time]
That was in.
[tense music intensifies]
[crowd screaming]
[Stewart] I've never been to a football club where I can see
how much winning football matches means to the people
and the town and the city.
You know, to be responsible for someone else's emotions,
you know, it's intense.
[shouting continues]
[tense music fades]
[Barnes] It's not given, the goal has not been given.
The referee has decided,
-in consultation with the assistant... -[crowd cheers]
...the ball has not crossed the line.
[uplifting music playing]
-I think that will be it. -[whistle blows]
[crowd cheers]
Three points to Sunderland.
Big three points on Boxing Day,
in front of their biggest crowd of the season.
-[crowd applauds] -Biggest crowd in three or four years.
[commentator 2] It goes to show, you can look around the stadium, Nick,
and it tells you what it means.
You know, winning... winning the game 1-nil.
[crowd chants]
[Stewart] What matters is not ruining our team spirit.
Not ruining what we're trying to build.
'Cause we all need to be together.
No matter what.
[dramatic music playing]