1 00:00:00,458 --> 00:00:08,091 [spacey music] 2 00:00:02,000 --> 00:00:07,000 Downloaded from YTS.MX 3 00:00:08,000 --> 00:00:13,000 Official YIFY movies site: YTS.MX 4 00:01:01,311 --> 00:01:02,312 [whoosh] 5 00:01:02,604 --> 00:01:06,232 [scribbles] 6 00:01:06,858 --> 00:01:09,486 (Glenville) If you're going to become an international brand, 7 00:01:09,611 --> 00:01:11,905 you have to have a name people can pronounce 8 00:01:12,614 --> 00:01:13,031 [clap] 9 00:01:13,114 --> 00:01:14,032 Pierre Cardin 10 00:01:14,491 --> 00:01:16,493 [funky music] 11 00:01:16,493 --> 00:01:17,202 Pierre Cardin 12 00:01:17,202 --> 00:01:17,994 Pierre Cardin 13 00:01:17,994 --> 00:01:18,787 Pierre Cardin 14 00:01:18,787 --> 00:01:19,412 Pierre Cardin 15 00:01:23,208 --> 00:01:23,792 Pierre 16 00:01:23,792 --> 00:01:24,000 Pierre Cardin 17 00:01:24,000 --> 00:01:24,334 Pierre 18 00:01:24,334 --> 00:01:24,876 Pierre 19 00:01:24,918 --> 00:01:25,126 Pierre 20 00:01:25,126 --> 00:01:25,460 Pierre 21 00:01:25,460 --> 00:01:26,002 Pierre 22 00:01:26,127 --> 00:01:26,669 Pierre 23 00:01:27,087 --> 00:01:27,629 Pierre 24 00:01:28,004 --> 00:01:28,546 Pierre 25 00:01:28,546 --> 00:01:29,130 Pierre 26 00:01:29,422 --> 00:01:30,131 Pierre Cardin 27 00:01:30,131 --> 00:01:33,134 [music continues] 28 00:01:33,384 --> 00:01:34,010 Cardin 29 00:01:34,052 --> 00:01:34,677 Cardin 30 00:01:34,677 --> 00:01:35,345 Cardin 31 00:01:36,763 --> 00:01:37,138 Cardin 32 00:01:37,138 --> 00:01:37,555 Cardin 33 00:01:37,555 --> 00:01:37,972 Cardin 34 00:01:37,972 --> 00:01:38,556 Cardin 35 00:01:39,099 --> 00:01:39,808 Cardin 36 00:01:39,933 --> 00:01:41,768 [vocalizes] 37 00:01:41,768 --> 00:01:43,311 Pierre Car-- oh you just say it. 38 00:01:43,353 --> 00:01:44,270 [laughs] 39 00:01:44,270 --> 00:01:45,605 Just say it, I'll drink. 40 00:01:45,605 --> 00:01:46,940 That'd be - Pierre Cardin. 41 00:01:46,981 --> 00:01:48,358 You know, Pierre Cardin. 42 00:01:48,358 --> 00:01:49,651 There's no one on the planet 43 00:01:49,651 --> 00:01:51,361 who's not going to recognize that name. 44 00:01:52,487 --> 00:01:53,947 That's an exaggeration, but 45 00:01:53,947 --> 00:01:55,949 it's not far from the truth. 46 00:01:56,658 --> 00:01:57,492 Pierre Cardin 47 00:01:57,492 --> 00:02:02,831 [cool music] 48 00:02:34,946 --> 00:02:37,949 [crowd chatters] 49 00:02:38,908 --> 00:02:41,911 [funky music] 50 00:02:57,177 --> 00:03:00,138 [whoosh] 51 00:03:09,397 --> 00:03:11,816 In a word, chic. 52 00:03:12,317 --> 00:03:15,320 [funky music] 53 00:03:17,864 --> 00:03:20,867 (Amber Butchart) Many of his ideas have become 54 00:03:20,950 --> 00:03:22,994 mainstays of the fashion industry. 55 00:03:22,994 --> 00:03:25,455 They were incredibly original and innovative 56 00:03:25,455 --> 00:03:27,165 when he brought them into play. 57 00:03:27,540 --> 00:03:29,709 He just revolutionized our business. 58 00:04:59,340 --> 00:05:00,550 A little bit of a sell-out. 59 00:05:00,591 --> 00:05:00,633 A contradiction. 60 00:05:03,511 --> 00:05:04,512 A control freak. 61 00:05:04,554 --> 00:05:07,181 A label, a logo, a legend. 62 00:05:10,351 --> 00:05:11,728 What's not to admire? 63 00:05:11,811 --> 00:05:14,814 [funky music] 64 00:05:26,409 --> 00:05:28,119 [explosion] 65 00:05:31,456 --> 00:05:36,586 [flash snaps] [whoosh] 66 00:05:49,140 --> 00:05:52,101 [music fades to a hum] 67 00:05:53,519 --> 00:05:56,522 [whoosh] 68 00:06:35,603 --> 00:06:36,437 [laughs] 69 00:06:38,856 --> 00:06:39,857 [crowd chatters] 70 00:06:42,110 --> 00:06:43,361 [laughs] 71 00:06:51,744 --> 00:06:53,204 [crowd chatters] 72 00:06:53,204 --> 00:06:56,833 [applause] 73 00:06:57,208 --> 00:06:58,835 [woman speaks indistinctly] 74 00:06:58,835 --> 00:06:59,961 [flash snaps] [laughs] 75 00:07:55,558 --> 00:07:57,894 [clicks] 76 00:08:21,000 --> 00:08:24,003 When Cardin takes someone in, and someone joins 77 00:08:24,003 --> 00:08:25,046 the House of Cardin, 78 00:08:25,338 --> 00:08:26,881 you're like joining a family. 79 00:08:38,226 --> 00:08:41,229 [dreamy music] 80 00:08:53,533 --> 00:08:55,201 (Tony Glenville) The weird thing of course is that 81 00:08:55,201 --> 00:08:58,788 he's thought of as French designer Pierre Cardin. 82 00:08:59,121 --> 00:09:01,249 And he's not. He's Italian. 83 00:09:27,233 --> 00:09:30,236 [birds chirp] 84 00:10:22,538 --> 00:10:25,499 [newsreel music] 85 00:10:26,125 --> 00:10:29,253 (newsreel) Mussolini's road to power began in 1922 86 00:10:29,503 --> 00:10:31,964 when his fascist black-shirts marched on Rome. 87 00:10:41,390 --> 00:10:43,559 [crowds cheer] 88 00:10:51,859 --> 00:10:54,779 [train whistle] 89 00:11:05,998 --> 00:11:07,333 [train rumbles] 90 00:11:12,546 --> 00:11:14,006 [train whistle] 91 00:11:48,040 --> 00:11:50,459 [dreamy music] 92 00:12:17,361 --> 00:12:19,739 [planes roar] 93 00:12:19,739 --> 00:12:21,574 [explosion] 94 00:13:12,541 --> 00:13:14,168 [newsreel music] 95 00:13:14,168 --> 00:13:15,461 (newsreel) Vive la France 96 00:13:15,461 --> 00:13:17,296 Shouts ring from every throat. 97 00:13:17,963 --> 00:13:20,007 Including that of mademoiselle. 98 00:13:20,007 --> 00:13:23,010 [cheerful march] 99 00:13:31,310 --> 00:13:34,313 [chill guitar] 100 00:13:36,398 --> 00:13:38,317 [traffic] 101 00:14:10,099 --> 00:14:12,142 [somber piano] 102 00:15:08,616 --> 00:15:11,076 [cars honk] 103 00:15:28,177 --> 00:15:31,180 [fairy tale music] 104 00:16:06,799 --> 00:16:10,135 It was a much smaller group or clique of people 105 00:16:10,135 --> 00:16:11,095 in those days. 106 00:16:11,095 --> 00:16:14,098 Sir Bérard knew Cocteau. Cocteau knew Christian Dior 107 00:16:14,098 --> 00:16:15,265 and so on. [whoosh] 108 00:16:26,944 --> 00:16:28,612 [laughs] 109 00:16:33,075 --> 00:16:34,660 [laughs] 110 00:17:08,694 --> 00:17:10,154 [laughs] 111 00:17:36,221 --> 00:17:36,972 [dreamy music] 112 00:18:05,542 --> 00:18:06,710 (Naomi Campbell) At the end of the day 113 00:18:06,794 --> 00:18:09,004 the real designers are the ones who know how to tailor. 114 00:18:09,129 --> 00:18:10,881 Then you could never be starving [laughs] 115 00:18:10,881 --> 00:18:12,674 If you can tailor, you can eat. 116 00:18:13,550 --> 00:18:16,095 (Amy Fine Collins) Immediately after World War II, 117 00:18:16,303 --> 00:18:19,098 he is connected to all these social events 118 00:18:19,098 --> 00:18:20,432 that are legends. 119 00:18:20,766 --> 00:18:23,268 He dressed Christian Dior as a lion. 120 00:18:23,393 --> 00:18:25,187 Cardin made that costume. 121 00:18:25,187 --> 00:18:26,605 This is 1948. 122 00:18:26,897 --> 00:18:29,066 And then at the Beistegui Ball, 123 00:18:29,316 --> 00:18:31,944 one of the great costume balls of the century, 124 00:18:32,069 --> 00:18:34,279 he contributed thirty costumes. 125 00:18:34,321 --> 00:18:35,989 (newsreel) On the Regio Canal, Venice, 126 00:18:35,989 --> 00:18:38,283 the Labia Palace has transformed for one night 127 00:18:38,283 --> 00:18:40,285 into a scene of 18th Century glory. 128 00:19:12,609 --> 00:19:13,026 [clap] 129 00:19:13,026 --> 00:19:14,778 [funky music] 130 00:20:58,048 --> 00:20:59,383 [laughs] 131 00:20:59,591 --> 00:21:02,594 [footsteps] 132 00:21:07,766 --> 00:21:11,270 [floors creak] 133 00:21:25,158 --> 00:21:28,161 [man speaks] 134 00:22:53,663 --> 00:22:55,540 [cheerful guitar] 135 00:22:55,540 --> 00:22:58,210 Fourteeth floor, full of clothes. 136 00:22:59,961 --> 00:23:02,964 [plastic crinkles] 137 00:23:03,715 --> 00:23:06,176 [footsteps] 138 00:23:16,144 --> 00:23:19,147 [orchestral music] 139 00:23:20,315 --> 00:23:21,983 (newsreel) Here's the latest look from Paris, 140 00:23:21,983 --> 00:23:23,151 filmed in Paris. 141 00:23:23,777 --> 00:23:26,780 [music continues] 142 00:26:26,543 --> 00:26:28,878 [somber guitar] 143 00:28:05,308 --> 00:28:06,309 [laughter] 144 00:29:19,716 --> 00:29:22,719 [funky beat] 145 00:29:50,246 --> 00:29:53,416 (Cardin) When I draw a dress, I'm not thinking tall or small, 146 00:29:53,500 --> 00:29:56,377 Japanese or French or American or Australian girls. 147 00:29:56,419 --> 00:29:58,630 I'm just thinking "dress" 148 00:29:58,630 --> 00:30:01,591 to put the body in some wonderful form, you know. 149 00:30:01,758 --> 00:30:03,927 (Tony Glenville) He really brought that to the fore 150 00:30:03,927 --> 00:30:05,845 during the 50s and 60s 151 00:30:05,845 --> 00:30:08,097 where we were changing our idea 152 00:30:08,097 --> 00:30:10,141 as to what could be in a fashion magazine. 153 00:30:10,141 --> 00:30:11,643 Even from the very beginning, 154 00:30:11,643 --> 00:30:12,894 he didn't go 155 00:30:12,894 --> 00:30:16,189 for the conventional set of mannequins at that time. 156 00:30:16,815 --> 00:30:19,609 If he felt that they were right to show his creations 157 00:30:19,609 --> 00:30:22,445 and express his creativity and his designs, 158 00:30:22,445 --> 00:30:24,531 then he chose, then, the right frame of mind. 159 00:30:40,296 --> 00:30:42,257 [bouncy music] 160 00:31:03,903 --> 00:31:06,197 (Tony Glenville) It was a perfect marriage 161 00:31:06,197 --> 00:31:08,074 of model and designer. 162 00:31:08,074 --> 00:31:10,285 Once she was established, we knew 163 00:31:10,285 --> 00:31:12,704 that she was the one that would be wearing 164 00:31:12,704 --> 00:31:14,372 the main pieces of the season 165 00:31:14,372 --> 00:31:17,125 because she did have a real knack 166 00:31:17,125 --> 00:31:20,545 for wearing Cardin that none of them quite had. 167 00:31:20,545 --> 00:31:23,548 [funky music] 168 00:31:36,644 --> 00:31:39,647 (Dionne Warwick) The diversity was quite refreshing. 169 00:31:39,981 --> 00:31:43,318 because during the 60s, here in the States, 170 00:31:43,902 --> 00:31:47,405 we were experiencing some true ugliness. 171 00:31:47,864 --> 00:31:53,119 I didn't like what my country was doing to people 172 00:31:53,119 --> 00:31:54,162 that looked like me. 173 00:31:54,287 --> 00:31:55,580 I still don't. 174 00:31:56,289 --> 00:31:59,751 In the 60s, he decided that it was okay 175 00:31:59,751 --> 00:32:01,502 to use a Japanese person. 176 00:32:01,502 --> 00:32:05,548 It's okay to use a person that looked like me with brown skin. 177 00:32:06,007 --> 00:32:08,092 What he was selling was not 178 00:32:09,135 --> 00:32:10,386 a color of skin. 179 00:32:10,595 --> 00:32:11,346 (Jenny Shimizu) it's very important 180 00:32:11,346 --> 00:32:14,182 that Hiroko was a model in the 50s 181 00:32:14,182 --> 00:32:16,726 because it changes their perception of 182 00:32:17,060 --> 00:32:19,812 A Japanese woman, or what beauty can be. 183 00:32:20,229 --> 00:32:23,900 I was a Japanese, tattooed, lesbian. 184 00:32:23,900 --> 00:32:26,361 I didn't want to ever model, but what made me do it 185 00:32:26,361 --> 00:32:27,737 was because there was nobody 186 00:32:27,737 --> 00:32:29,364 that represented anything like that. 187 00:32:29,614 --> 00:32:30,573 And I thought, you know what, 188 00:32:30,573 --> 00:32:31,991 if there's a window of opportunity, 189 00:32:31,991 --> 00:32:33,660 politically, it had to be done. 190 00:32:33,660 --> 00:32:37,288 With fashion, I mean, you can reach billions of people 191 00:32:37,288 --> 00:32:38,790 with the cover of a magazine. 192 00:32:38,790 --> 00:32:40,959 [funky music] 193 00:32:40,959 --> 00:32:43,294 (Naomi Campbell) He was extremely instrumental 194 00:32:43,294 --> 00:32:47,298 in being one of the designers to use models of diversity 195 00:32:47,298 --> 00:32:51,010 and all color, so for that, I thank him. 196 00:32:51,052 --> 00:32:54,055 [cameras flash] 197 00:32:55,431 --> 00:32:58,393 The 1960s is this key decade in fashion 198 00:32:58,393 --> 00:33:00,520 where we start to see this idea of 199 00:33:00,520 --> 00:33:03,898 pre-War hierarchies of society should be broken down. 200 00:33:04,107 --> 00:33:05,984 What's been called "The Youth Quake" 201 00:33:05,984 --> 00:33:07,443 is a really big part of this. 202 00:33:07,527 --> 00:33:10,196 Breaking from the past, not wanting to wear 203 00:33:10,196 --> 00:33:11,656 what your parents wore. 204 00:33:11,656 --> 00:33:14,617 [crowd chatters] 205 00:33:28,381 --> 00:33:30,842 [music continues] 206 00:33:59,662 --> 00:34:01,330 (Trina Turk) His clothing definitely moved away 207 00:34:01,330 --> 00:34:02,081 from having 208 00:34:02,081 --> 00:34:05,209 anything to do with the actual shape of the female form. 209 00:34:05,209 --> 00:34:06,961 So, of course, if you're wearing an A-Line dress, 210 00:34:06,961 --> 00:34:09,047 it's much easier to move around 211 00:34:09,047 --> 00:34:12,633 than it is if you're wearing a very tight, fitted dress. 212 00:34:13,009 --> 00:34:16,012 So, in a sense, I think that being able to move freely 213 00:34:16,054 --> 00:34:18,097 is empowering. 214 00:34:18,181 --> 00:34:19,807 [whoosh] 215 00:34:20,850 --> 00:34:23,061 (Sharon Stone) It was not only "Women" 216 00:34:23,061 --> 00:34:24,645 and "Women of Freedom", 217 00:34:24,896 --> 00:34:27,857 but here is a coloful, exclaimation point 218 00:34:27,857 --> 00:34:29,192 at the end of a sentence. 219 00:34:29,734 --> 00:34:32,737 [electronic tones] 220 00:34:40,078 --> 00:34:43,081 I see Pierre Cardin as somebody who was a feminist 221 00:34:43,414 --> 00:34:48,336 who understood also what women from the 60s and 70s 222 00:34:48,503 --> 00:34:50,338 needed in a designer. 223 00:34:50,338 --> 00:34:52,298 So Pierre Cardin was one of the first 224 00:34:52,298 --> 00:34:54,008 to really create beautiful silhouettes, 225 00:34:54,008 --> 00:34:57,011 beautiful clothes that were reasonably priced, 226 00:34:57,178 --> 00:34:59,430 and were made of materials that were practical. 227 00:34:59,430 --> 00:35:03,017 That you could wash and wear, or dry clean. 228 00:35:03,017 --> 00:35:04,977 It's just-- it's just beautiful. 229 00:35:05,311 --> 00:35:07,522 -If I stand up, will you see it? (interviewer) Yeah. 230 00:35:07,522 --> 00:35:08,272 Okay. 231 00:35:08,272 --> 00:35:11,776 Because it really is-- it really is kind of amazing. 232 00:35:13,611 --> 00:35:16,072 (Tony Glenville) With Cardin, menswear changed 233 00:35:16,072 --> 00:35:17,323 so dramatically. 234 00:35:17,448 --> 00:35:20,910 Because menswear was so based around that men wore suits. 235 00:35:21,536 --> 00:35:25,540 So once we started to relax, a lot of people wanted Cardin 236 00:35:25,581 --> 00:35:27,708 because it was modern, and it was young, 237 00:35:27,708 --> 00:35:28,918 and it was different. 238 00:35:31,045 --> 00:35:33,756 (John Lennon) Paul, John, George and Ringo. 239 00:35:34,006 --> 00:35:35,633 (interviewer) How did your style begin? 240 00:35:36,008 --> 00:35:37,135 (Lennon) Well, we got it from Paris. 241 00:35:37,135 --> 00:35:38,052 (McCartney) Yeah, Cardin. 242 00:35:38,052 --> 00:35:40,304 (Lennon) Groups didn't use to have this sort of jacket. 243 00:35:40,304 --> 00:35:42,390 they used to wear all new suits. 244 00:35:42,515 --> 00:35:44,016 (McCartney) We adopted this fashion. 245 00:35:44,058 --> 00:35:45,226 It's a French fashion. 246 00:35:45,434 --> 00:35:47,687 (interviewer) From whom? (the Beatles) Pierre Cardin! 247 00:35:49,147 --> 00:35:52,108 When you're looking at a magazine, 248 00:35:52,108 --> 00:35:55,278 you go through the Dior, the Balmaín, the Nina Ricci, 249 00:35:55,278 --> 00:35:58,281 and then you get to Cardin, and you go, "Wow!" 250 00:35:58,739 --> 00:36:01,033 I've turned the page, and I've gone from 251 00:36:01,033 --> 00:36:03,119 the sexy women with a rolled umbrella 252 00:36:03,119 --> 00:36:03,995 and a little hat 253 00:36:03,995 --> 00:36:06,289 and suddenly I've got a girl with a geometric 254 00:36:06,289 --> 00:36:09,167 Vidal Sassoon haircut, and this amazing look, 255 00:36:09,167 --> 00:36:10,751 and it's modern. 256 00:36:10,751 --> 00:36:12,378 It says modern. 257 00:36:13,921 --> 00:36:16,340 (President Kennedy) No man can fully grasp 258 00:36:16,340 --> 00:36:19,510 how far or how fast we have come 259 00:36:19,760 --> 00:36:22,305 Man in his quest for knowledge and progress 260 00:36:22,305 --> 00:36:24,891 is determined and cannot be deterred 261 00:36:25,683 --> 00:36:28,102 The exploration of space will go ahead. 262 00:36:28,102 --> 00:36:31,189 [cheerful music] [radio whines] 263 00:37:28,537 --> 00:37:31,499 [futuristic tones] 264 00:38:00,444 --> 00:38:02,530 (Collins) With the circle is a perfect form. 265 00:38:02,530 --> 00:38:06,659 A circle is also a sphere, which is a globe. 266 00:38:06,659 --> 00:38:11,247 Which is a universe that he occupies. 267 00:38:11,247 --> 00:38:12,999 I mean, he covers the globe. 268 00:38:12,999 --> 00:38:14,875 He always has thought globally. 269 00:38:15,209 --> 00:38:17,545 It also was a symbol of eternity, 270 00:38:17,795 --> 00:38:20,798 and Pierre Cardin seems to be forever. 271 00:38:29,307 --> 00:38:32,310 [footsteps] [music continues] 272 00:39:05,217 --> 00:39:07,136 (Collins) He was just a futurist. 273 00:39:07,136 --> 00:39:11,098 He was a futurist in the way the designs looked. 274 00:39:11,098 --> 00:39:12,767 He was a futurist in his idea 275 00:39:12,767 --> 00:39:14,769 of how fashion can be a business. 276 00:39:15,770 --> 00:39:18,981 He was a futurist in his... 277 00:39:18,981 --> 00:39:22,735 sort of all-encompassing, all-embracing idea of 278 00:39:22,735 --> 00:39:26,197 art, and performance art, and architecture, 279 00:39:26,197 --> 00:39:29,325 and fashion, all being of one piece. 280 00:40:24,922 --> 00:40:26,757 (Mount) There's always something extra 281 00:40:26,841 --> 00:40:29,593 It's true for his furniture, and it's true for his clothes. 282 00:40:29,593 --> 00:40:31,929 And I think that's what makes him so appealing. 283 00:40:31,929 --> 00:40:34,265 There's always a cherry on top. 284 00:40:34,890 --> 00:40:35,641 [whoosh] 285 00:41:05,379 --> 00:41:07,339 [vocalizes] 286 00:41:44,627 --> 00:41:47,630 [plastic crinkles] 287 00:42:06,023 --> 00:42:09,610 [machine whirs] 288 00:42:09,610 --> 00:42:12,613 [calm piano] 289 00:43:09,795 --> 00:43:12,798 [crowd chatters] [jazzy beat] 290 00:43:44,872 --> 00:43:48,334 [crowd laughs and claps] 291 00:43:48,334 --> 00:43:50,586 [Cardin speaks indistinctly] 292 00:44:38,258 --> 00:44:39,551 [piano music] 293 00:44:55,234 --> 00:44:58,237 [machines hiss] 294 00:45:08,330 --> 00:45:11,333 [paparazzi chatter] [cameras snap] 295 00:45:11,333 --> 00:45:15,337 [jazzy drumbeat] 296 00:45:16,672 --> 00:45:18,298 (Chung) Pierre Cardin was one of the pioneers 297 00:45:18,298 --> 00:45:20,968 in making eyewear fashionable, 298 00:45:20,968 --> 00:45:23,178 both sunglasses and prescription. 299 00:45:23,595 --> 00:45:25,597 Prior to Pierre Cardin, 300 00:45:25,597 --> 00:45:28,100 the choices in eyewear were gold rim, 301 00:45:28,100 --> 00:45:31,103 tortoise, black and a combo frame 302 00:45:31,103 --> 00:45:33,981 like what Kevin Costner wore in JFK. 303 00:45:33,981 --> 00:45:37,276 All through the 70s and 80s, it was Pierre Cardin. 304 00:45:37,276 --> 00:45:40,529 that propelled the eyewear industry into designer. 305 00:45:40,529 --> 00:45:46,410 ["James Bond" theme] 306 00:45:46,577 --> 00:45:50,456 [snow rushes] 307 00:45:50,622 --> 00:45:53,792 (Collins) He certainly put power in the logo. 308 00:45:53,792 --> 00:45:58,672 The Helvetica, the anthromorphic, bimorphic P.C. 309 00:45:58,672 --> 00:46:01,049 (Collins) He is not the first one to put a logo 310 00:46:01,049 --> 00:46:03,927 on the outside, but he's one of the first 311 00:46:03,927 --> 00:46:06,597 to know that he didn't have to do it discreetly. 312 00:46:08,098 --> 00:46:10,392 (Butchart) Branding is really a perfect way 313 00:46:10,392 --> 00:46:13,270 of telling people, “I am aligning myself 314 00:46:13,270 --> 00:46:16,857 the aesthetics principles of this particular designer. 315 00:46:16,857 --> 00:46:18,567 I understand good taste.” 316 00:46:18,609 --> 00:46:19,651 Clear the runway. 317 00:46:19,651 --> 00:46:20,778 [funky music] 318 00:46:56,855 --> 00:46:57,898 (Collins) It’s identification. 319 00:46:57,898 --> 00:46:59,525 There’s a brand identification. 320 00:46:59,525 --> 00:47:01,151 I mean, you can say the same thing happens 321 00:47:01,151 --> 00:47:03,320 with beer or cigarettes. 322 00:47:03,654 --> 00:47:05,030 [whoosh] 323 00:47:11,578 --> 00:47:14,581 [jazzy beat] 324 00:47:29,012 --> 00:47:31,974 [lively bass] 325 00:47:38,313 --> 00:47:40,524 (O'Brien) What’s been described as a licensing 326 00:47:40,524 --> 00:47:43,026 is now fully recognized as branding. 327 00:47:43,026 --> 00:47:45,863 I think the first time I heard about Pierre Cardin 328 00:47:45,863 --> 00:47:48,615 was because someone I was dating was wearing the cologne. 329 00:47:54,079 --> 00:47:55,247 (Alice Cooper) It’s just like clothes. 330 00:47:55,247 --> 00:47:57,749 What’s the new fragrance? The Pierre Cardin. 331 00:47:57,749 --> 00:47:59,084 If you didn’t have that, you weren't cool. 332 00:47:59,668 --> 00:48:01,086 (Stone) The bottle was fantastic. 333 00:48:01,295 --> 00:48:04,840 It was so chic architecturally just so extraordinary. 334 00:48:05,132 --> 00:48:07,968 (Mount) Part of what makes it so provocative and fun, 335 00:48:07,968 --> 00:48:10,596 obviously references a penis. 336 00:48:10,596 --> 00:48:11,638 That's sex! 337 00:48:17,019 --> 00:48:18,812 [commercial music] [water splashes] 338 00:48:18,812 --> 00:48:21,815 [jazzy music] 339 00:48:22,941 --> 00:48:25,027 (Mount) Even these inexpensive towels 340 00:48:25,027 --> 00:48:28,572 have a graphic image that evokes Pierre Cardin. 341 00:48:34,286 --> 00:48:35,996 Wait! He did an AMC Javelin? 342 00:48:37,915 --> 00:48:40,709 With elegant and colorful upholstery, 343 00:48:40,709 --> 00:48:42,002 classic door panels, 344 00:48:43,378 --> 00:48:45,005 and chic headliner. 345 00:48:45,756 --> 00:48:49,092 (Merlis) The Cardin Javelin was really fully realized. 346 00:48:49,092 --> 00:48:50,886 It was pretty awesome. 347 00:48:55,015 --> 00:48:58,018 The Cardin option really gave them a piece of distinction 348 00:48:58,018 --> 00:48:59,978 that no other manufacturer had. 349 00:49:02,439 --> 00:49:05,651 Not content to being earthbound he lent his brand 350 00:49:05,651 --> 00:49:08,111 and his ethos to a plane, 351 00:49:08,111 --> 00:49:10,322 an executive jet by Westwind. 352 00:49:40,227 --> 00:49:43,105 It seems to me that it would have been an impossible task 353 00:49:43,855 --> 00:49:46,108 to keep track of it all. 354 00:49:46,108 --> 00:49:48,986 And so, at some point, there’s some licensee 355 00:49:48,986 --> 00:49:50,862 somewhere in the world going rogue 356 00:49:50,862 --> 00:49:53,031 and creating whatever they want 357 00:49:53,031 --> 00:49:55,701 and putting a Pierre Cardin label on it. 358 00:50:55,385 --> 00:50:59,097 From the very beginning, he never accepted any money. 359 00:50:59,097 --> 00:51:01,016 He never took a loan from a bank. 360 00:51:01,850 --> 00:51:04,352 He’s that clever as a business person. 361 00:51:04,936 --> 00:51:06,980 (Gonder) Dior, the House of Dior, and the other Houses, 362 00:51:06,980 --> 00:51:08,065 they have been developed. 363 00:51:08,065 --> 00:51:09,858 But they have been developed by marketing teams 364 00:51:09,858 --> 00:51:13,111 and by marriages and alliances with other big corporations. 365 00:51:13,111 --> 00:51:15,238 Pierre Cardin belongs to Pierre Cardin. 366 00:51:36,593 --> 00:51:38,804 (Collins) Pierre Cardin on the cover of Time Magazine 367 00:51:38,804 --> 00:51:42,390 is proof of the fact that he was well-regarded, 368 00:51:42,390 --> 00:51:46,478 not just as a designer of frivolities for women 369 00:51:46,478 --> 00:51:49,231 but also as a… empire builder. 370 00:51:49,606 --> 00:51:52,609 [dreamy waltz] 371 00:52:20,595 --> 00:52:22,556 Welcome to Maxim's, my friend! 372 00:52:27,894 --> 00:52:29,271 [instrumental music] 373 00:52:38,780 --> 00:52:42,325 (Glenville) Of all the things he would buy in Paris, 374 00:52:42,325 --> 00:52:45,245 he would buy the oldest Art Nouveau restaurant. 375 00:53:03,430 --> 00:53:04,181 Please. 376 00:53:05,015 --> 00:53:08,018 [relaxing piano] 377 00:55:09,055 --> 00:55:12,517 With Cardin, in spite of all the modernity, 378 00:55:12,517 --> 00:55:16,271 in spite of all the synthetics, in spite of all the shine, 379 00:55:16,271 --> 00:55:19,065 it doesn’t have a coldness to it. 380 00:55:19,065 --> 00:55:21,401 And that, I think, may be that 381 00:55:21,401 --> 00:55:24,696 there’s still that little bit of the Italian warmth 382 00:55:24,696 --> 00:55:28,074 sitting somewhere inside his genetic make-up. 383 00:55:28,074 --> 00:55:30,910 Maybe, it’s also the fact that he has 384 00:55:30,910 --> 00:55:33,121 a certain warmth as a person 385 00:55:33,121 --> 00:55:35,665 which we may or may not always see 386 00:55:35,665 --> 00:55:37,917 in his public persona. 387 00:55:37,917 --> 00:55:41,629 He’s creating for tomorrow, but not as a challenge 388 00:55:41,629 --> 00:55:44,090 to frighten or scare us. 389 00:55:44,090 --> 00:55:45,967 He’s designing for tomorrow 390 00:55:45,967 --> 00:55:47,886 because that’s where he’s looking. 391 00:56:14,079 --> 00:56:15,121 (Collins) That already introduces 392 00:56:15,121 --> 00:56:17,123 that idea of fantasy 393 00:56:17,123 --> 00:56:18,958 and a big part of his fantasy is, 394 00:56:18,958 --> 00:56:20,960 “What is the world of the future?” 395 00:56:20,960 --> 00:56:25,965 The world of the future he saw as something global. 396 00:56:25,965 --> 00:56:26,883 He was in Japan 397 00:56:26,883 --> 00:56:29,886 when you hardly saw Japanese in western clothing. 398 00:56:29,886 --> 00:56:33,848 He was in China, when everyone was still in a Mao uniform. 399 00:56:33,848 --> 00:56:36,893 He was in the Soviet Union when there was no fashion at all. 400 00:56:36,893 --> 00:56:39,896 I mean, who ever thought of these places as markets? 401 00:56:39,896 --> 00:56:42,816 Countries that didn’t have even the freedom 402 00:56:42,816 --> 00:56:45,276 to wear the clothes that they wanted to wear. 403 00:57:06,297 --> 00:57:08,383 [cheerful saxophone] 404 00:57:36,369 --> 00:57:39,372 [dreamy piano] 405 00:58:06,858 --> 00:58:09,861 [crowds applaud] 406 00:59:35,446 --> 00:59:38,449 [music continues] 407 00:59:40,535 --> 00:59:43,538 [majestic orchestral] 408 01:01:45,576 --> 01:01:48,538 [chill guitar] 409 01:02:05,138 --> 01:02:08,141 [music continues] 410 01:04:08,219 --> 01:04:11,222 [music with Chinese vocals] 411 01:05:48,861 --> 01:05:50,154 (Lauren Bacall) How many million dollars 412 01:05:50,154 --> 01:05:52,239 did this man make last year? 413 01:05:52,239 --> 01:05:54,951 His name is Pierre Cardin. 414 01:06:52,091 --> 01:06:54,218 [synth music] 415 01:07:03,519 --> 01:07:09,025 [synth music] 416 01:08:48,332 --> 01:08:51,335 [accordion music] 417 01:09:41,343 --> 01:09:43,804 (Warwick) Burt Bacharach was the musical conductor 418 01:09:43,804 --> 01:09:44,847 for Marlene Dietrich. 419 01:09:44,847 --> 01:09:49,351 So apparently, Burt let her know big girl's coming over. 420 01:09:49,351 --> 01:09:52,813 She did my sound check, she did my lighting, 421 01:09:52,813 --> 01:09:55,149 then proceeded to walk into my dressing room 422 01:09:55,149 --> 01:09:57,776 to look at the clothing I brought to wear. 423 01:09:58,027 --> 01:10:01,822 She took a hanger out, threw it in the hall. 424 01:10:02,239 --> 01:10:03,824 She was throwing my clothes out. 425 01:10:03,824 --> 01:10:06,202 I thought the lady had lost her mind, Ok? 426 01:10:06,202 --> 01:10:08,162 I didn’t know her, she didn’t know me, 427 01:10:08,162 --> 01:10:10,039 she’s throwing them out, I’m picking them up. 428 01:10:10,789 --> 01:10:13,792 And she says, “No, no, no, no, you do not wear this. 429 01:10:14,752 --> 01:10:17,755 You must wear only couture.” 430 01:10:18,923 --> 01:10:20,925 That’s why Pierre Cardin 431 01:10:20,925 --> 01:10:23,093 is on the cover of “Make Way for Dionne Warwick.” 432 01:10:23,677 --> 01:10:26,889 He was at, I think, every performance I did. 433 01:10:26,972 --> 01:10:29,975 [Dionne Warwick sings] 434 01:10:31,227 --> 01:10:35,898 [applause] 435 01:10:36,815 --> 01:10:41,862 [crowd clatters] 436 01:10:42,780 --> 01:10:44,448 (Cooper) We get to the Pierre Cardin theater 437 01:10:44,448 --> 01:10:45,908 and this is beautiful. 438 01:10:45,908 --> 01:10:47,451 All glass. 439 01:10:47,451 --> 01:10:49,870 And I’m going, “Really? They want us to play here?” 440 01:10:49,870 --> 01:10:51,497 We’re used to playing dungeons. 441 01:10:56,877 --> 01:10:59,880 [rock music] 442 01:11:00,464 --> 01:11:03,634 (Cooper) 71 was the year that we had pretty much 443 01:11:03,634 --> 01:11:06,136 terrified everybody in rock-and-roll. 444 01:11:06,136 --> 01:11:08,722 So, there we are, getting ready to do our show, 445 01:11:08,722 --> 01:11:11,308 and they come running in and said, “They’re rioting outside.” 446 01:11:11,308 --> 01:11:14,228 They took Omar Sharif’s Rolls Royce 447 01:11:14,228 --> 01:11:16,063 and ran it through the glass window. 448 01:11:17,731 --> 01:11:20,067 They put Neil, my drummer, and myself, 449 01:11:20,067 --> 01:11:21,944 in a closet, a broom closet, 450 01:11:22,361 --> 01:11:24,863 with Bianca Jagger and Catherine Deneuve, 451 01:11:25,197 --> 01:11:26,532 we’re like this. 452 01:11:26,991 --> 01:11:28,284 And I went, 453 01:11:28,617 --> 01:11:30,869 “I love riots in Paris.” [laughs] 454 01:11:31,495 --> 01:11:32,913 When you think back of it now, 455 01:11:32,913 --> 01:11:34,081 with 20/20 hindsight, 456 01:11:34,081 --> 01:11:35,666 the idea of bringing Alice Cooper 457 01:11:35,666 --> 01:11:37,167 into a theater like that, 458 01:11:37,668 --> 01:11:39,712 I think he probably knew there was gonna be a riot, 459 01:11:40,337 --> 01:11:42,506 and that didn’t bother him one bit. 460 01:11:47,136 --> 01:11:50,097 [laughs] [guitar riff] 461 01:12:27,509 --> 01:12:30,512 [synth music] 462 01:13:15,557 --> 01:13:18,560 [woman vocalizes] 463 01:13:20,354 --> 01:13:22,231 [actors murmur] 464 01:14:18,287 --> 01:14:21,290 [audience murmurs] [light piano] 465 01:15:05,125 --> 01:15:08,128 [majestic orchestral music] 466 01:15:31,985 --> 01:15:37,366 [applause] 467 01:15:45,999 --> 01:15:49,002 [actors murmur] 468 01:16:13,819 --> 01:16:16,405 I do remember when I met him, 469 01:16:16,405 --> 01:16:20,534 I was probably twenty, 470 01:16:20,534 --> 01:16:23,245 and I remember him saying to me, 471 01:16:23,245 --> 01:16:25,914 “Your beauty is like a white rose.” 472 01:16:26,832 --> 01:16:29,918 And I was so shy, but it was such a big deal 473 01:16:30,669 --> 01:16:34,006 that he noticed me, I felt. 474 01:16:34,006 --> 01:16:38,135 And that he said this very particular thing to me, 475 01:16:38,135 --> 01:16:40,929 started to make me think that women 476 01:16:40,929 --> 01:16:43,098 all have a particular kind of beauty, 477 01:16:43,098 --> 01:16:45,100 and that we are all like flowers, 478 01:16:45,684 --> 01:16:48,353 and that we are all different kinds of flowers. 479 01:16:48,854 --> 01:16:51,023 It’s something that stayed with me, 480 01:16:51,023 --> 01:16:54,443 really stayed with me, and really meant a lot to me. 481 01:17:10,417 --> 01:17:13,420 [jazz music] 482 01:17:22,804 --> 01:17:25,807 [music continues] 483 01:18:17,442 --> 01:18:20,445 Watching Jeanne Moreau walk through a parking lot 484 01:18:21,738 --> 01:18:25,659 is akin to watching 485 01:18:25,659 --> 01:18:28,662 any other actress do a three-page monologue. 486 01:18:28,995 --> 01:18:31,373 [piano music] 487 01:19:15,500 --> 01:19:19,588 (Collins) I guess a lot of people doubted there was something there 488 01:19:19,588 --> 01:19:21,214 because they were more accustomed to the idea 489 01:19:21,214 --> 01:19:23,675 of Pierre Cardin with a man than a woman. 490 01:19:23,675 --> 01:19:25,594 But, my God, if you’re going to make an exception, 491 01:19:25,594 --> 01:19:27,763 why not with Jeanne Moreau? 492 01:20:32,828 --> 01:20:34,579 (Glenville) We’re so used now 493 01:20:34,579 --> 01:20:36,832 knowing everyone’s private lives, 494 01:20:37,207 --> 01:20:39,209 it’s difficult to understand that years ago, 495 01:20:39,209 --> 01:20:41,044 people didn’t feel it was necessary 496 01:20:41,503 --> 01:20:44,589 for it to be part of their discussion with a journalist, 497 01:20:44,589 --> 01:20:45,841 or an interview, 498 01:20:45,841 --> 01:20:48,510 or the motivation for their seasonal collection. 499 01:20:49,177 --> 01:20:52,097 And I think it’s interesting that with some designers, 500 01:20:52,097 --> 01:20:55,058 you don’t really know an awful lot about their private lives. 501 01:20:55,058 --> 01:20:57,185 With Cardin, he didn’t need to 502 01:20:57,185 --> 01:20:59,938 have a banner headline saying, “Here he is.” 503 01:21:01,022 --> 01:21:02,607 (Cardin) Just for weekends, we fly 504 01:21:02,607 --> 01:21:05,777 many times to the south of France, 505 01:21:05,819 --> 01:21:09,447 also Tunisia or Italy for two or three days when we can. 506 01:21:09,531 --> 01:21:11,032 We go to the country. 507 01:21:11,199 --> 01:21:16,371 But in Paris, we are very few times out of the house together 508 01:22:11,134 --> 01:22:14,930 We have very different lives. 509 01:22:15,013 --> 01:22:17,057 He works very much, 510 01:22:17,098 --> 01:22:19,017 and he wants to be very quiet, 511 01:22:19,017 --> 01:22:20,101 a very quiet life. 512 01:22:20,268 --> 01:22:23,271 [plane whines] [funky rock music] 513 01:22:31,613 --> 01:22:35,825 Lovely house on the Seine... 514 01:22:35,909 --> 01:22:41,122 and I think he'd rather be with very few friends. 515 01:22:41,831 --> 01:22:44,834 [music continues] 516 01:22:53,259 --> 01:22:58,056 I love to go many times to nightclubs 517 01:22:58,098 --> 01:23:00,100 and discothèques... 518 01:23:00,183 --> 01:23:01,518 and things like that. 519 01:23:11,778 --> 01:23:15,740 ♪ My heart flutters when my sunshine fades away ♪ 520 01:23:16,825 --> 01:23:20,829 ♪ What kind of colors could I bleed to make you stay ♪ 521 01:23:20,829 --> 01:23:22,372 (Mount) Of course, in 1961, 522 01:23:22,372 --> 01:23:24,499 Pierre Cardin takes up with Jeanne Moreau. 523 01:23:24,499 --> 01:23:28,128 So Andre Oliver moves out of Pierre Cardin’s house. 524 01:23:57,157 --> 01:24:00,493 (Collins) The relationship between Andre and Pierre Cardin 525 01:24:00,493 --> 01:24:04,706 survived this incident, and if I were Andre, 526 01:24:04,706 --> 01:24:09,627 I would rather have infidelity with a woman than with a man. 527 01:24:09,627 --> 01:24:12,088 But in the sort of history, 528 01:24:12,088 --> 01:24:14,799 one gets the sense of him as a sort of a rock. 529 01:24:14,799 --> 01:24:17,010 He’s introduced at the end of the runway shows 530 01:24:17,010 --> 01:24:19,387 which is kind of a remarkable thing, right, 531 01:24:19,387 --> 01:24:24,142 you don’t see Alexander McQueen introduce somebody else. 532 01:24:57,008 --> 01:25:00,470 (Mount) Andre Oliver dies in 1993 from AIDS. 533 01:25:30,166 --> 01:25:33,169 [somber guitar] 534 01:26:06,411 --> 01:26:09,414 [city traffic whooshes] 535 01:26:16,296 --> 01:26:21,467 [men murmur] [plastic crinkles] 536 01:26:44,949 --> 01:26:51,080 [talks indistinctly] 537 01:27:21,653 --> 01:27:23,238 [laughter] 538 01:28:49,032 --> 01:28:50,033 [laughs] 539 01:29:53,721 --> 01:29:55,014 What do I know about what he’s doing? 540 01:29:55,014 --> 01:29:58,393 I know he is hoping to build this tower in Venice. 541 01:29:59,560 --> 01:30:02,397 I don’t think he’s going to leave this planet 542 01:30:02,397 --> 01:30:04,232 until he sees that thing built. 543 01:30:18,162 --> 01:30:21,165 [chill music] 544 01:32:14,862 --> 01:32:17,490 [laughs] [speaks indistinctly] 545 01:33:12,503 --> 01:33:18,426 [sings] 546 01:33:18,426 --> 01:33:20,052 One more time. - No. 547 01:33:20,052 --> 01:33:21,679 [laughs] 548 01:33:52,543 --> 01:33:54,712 Oh, I’m sure he’s going to come forward again, 549 01:33:54,712 --> 01:33:56,714 and again, and again. 550 01:33:56,714 --> 01:33:59,216 Yeah, people will always be inspired. 551 01:33:59,216 --> 01:34:00,176 He is one of the greats. 552 01:34:05,765 --> 01:34:06,766 I feel young. 553 01:34:20,404 --> 01:34:23,407 [lively lounge music] 554 01:37:31,887 --> 01:37:34,890 [fanfare]