1 00:00:04,123 --> 00:00:07,803 I was a rebellious child, a rebellious lover, 2 00:00:07,803 --> 00:00:11,923 a rebellious fashion designer, a true Lucifer. 3 00:00:11,923 --> 00:00:14,283 Did I have any idea of the revolution 4 00:00:14,283 --> 00:00:16,763 that I was about to stir up in clothing? 5 00:00:16,763 --> 00:00:19,123 One world was ending, 6 00:00:19,123 --> 00:00:21,323 another was about to be born. 7 00:00:21,323 --> 00:00:24,603 An opportunity beckoned - I took it. 8 00:00:24,603 --> 00:00:28,523 She would have been looked down upon as a tradesperson 9 00:00:28,523 --> 00:00:33,323 and she takes her revenge on the respectable women of her era 10 00:00:33,323 --> 00:00:36,283 and she turns the trade into an art 11 00:00:36,283 --> 00:00:39,443 and she turns the art into a multimillion dollar fortune, 12 00:00:39,443 --> 00:00:43,123 and she turns the little orphan girl into the most glamorous woman 13 00:00:43,123 --> 00:00:45,963 of her age, who's recognised by one name. 14 00:01:00,003 --> 00:01:03,163 It represents luxury and money and affluence. 15 00:01:03,163 --> 00:01:07,843 You know, she took the masculine idea but kept it very feminine. 16 00:01:07,843 --> 00:01:11,643 I mean, you can be knotty and look wonderful in Chanel. 17 00:01:11,643 --> 00:01:16,323 She modelled the clothes better than anyone else. 18 00:01:16,323 --> 00:01:19,083 When she was dying, she was furious. 19 00:01:19,083 --> 00:01:21,163 She wanted to live forever. 20 00:01:21,163 --> 00:01:26,363 That her vision has been somehow projected onto you and me 21 00:01:26,363 --> 00:01:28,923 and everyone else who is a woman today 22 00:01:28,923 --> 00:01:33,523 is a level of will, desire and power. 23 00:01:33,523 --> 00:01:36,323 There's one person I think we can compare Chanel to 24 00:01:36,323 --> 00:01:38,043 and that's Steve Jobs. 25 00:01:38,043 --> 00:01:42,243 People think in simplistic terms about figures like Chanel. 26 00:01:42,243 --> 00:01:45,563 So she's either, you know, a feminist heroine or a Nazi spy. 27 00:01:45,563 --> 00:01:47,803 It's a rags to riches story. 28 00:01:47,803 --> 00:01:51,443 There's something fairy tale about it, but with a darkness. 29 00:01:51,443 --> 00:01:56,723 And there is a darkness at the heart of all great fairy tales. 30 00:02:09,123 --> 00:02:13,123 We are in the main storage of Patrimoine in north of Paris. 31 00:02:13,123 --> 00:02:16,363 Patrimoine is a kind of magical collection 32 00:02:16,363 --> 00:02:21,803 of one-century-old Chanel with more than 100,000 items. 33 00:02:21,803 --> 00:02:24,563 So it's really a kind of magical museum 34 00:02:24,563 --> 00:02:26,883 with already nearly 1,000 looks 35 00:02:26,883 --> 00:02:29,883 dating from the moment of Gabrielle Chanel. 36 00:02:29,883 --> 00:02:32,603 Her real name, of course, was Gabrielle Chanel, 37 00:02:32,603 --> 00:02:34,843 and her nickname was Coco Chanel. 38 00:02:34,843 --> 00:02:39,523 We have 150 books written about Chanel. 39 00:02:39,523 --> 00:02:42,323 You have also personal development book, 40 00:02:42,323 --> 00:02:45,963 so if you want to be empowered as a woman, 41 00:02:45,963 --> 00:02:49,443 look at the empowerment of Gabrielle Chanel. 42 00:02:49,443 --> 00:02:52,043 You have also child's book. 43 00:02:52,043 --> 00:02:56,483 But still, every year, my team is approached by writers 44 00:02:56,483 --> 00:02:58,643 who want to write something. 45 00:02:58,643 --> 00:03:03,043 There is a kind of inexhaustible appetite for Chanel's life. 46 00:03:19,603 --> 00:03:21,643 It's much better to be mysterious 47 00:03:21,643 --> 00:03:24,523 if you want to leave an image of glory. 48 00:03:24,523 --> 00:03:27,843 I mean, if people know everything that's down-to-earth about you, 49 00:03:27,843 --> 00:03:29,563 you have no interest any more. 50 00:03:29,563 --> 00:03:31,843 You're just like everybody else. 51 00:03:31,843 --> 00:03:33,683 It's very clever. 52 00:03:34,763 --> 00:03:38,883 She's one of the most painted and photographed icons 53 00:03:38,883 --> 00:03:44,363 and yet to approach, as a biographer, a woman like Chanel, 54 00:03:44,363 --> 00:03:46,603 is an enormous challenge 55 00:03:46,603 --> 00:03:51,803 because she's always holding something back. 56 00:03:52,883 --> 00:03:58,363 Jean Cocteau, who was a great friend of hers, draws her without a face. 57 00:03:58,363 --> 00:04:04,763 And I think that some of that mystery clearly relates 58 00:04:04,763 --> 00:04:08,523 to her own sense of shame about her past. 59 00:04:08,523 --> 00:04:12,603 There's so much about her past that she kept hidden. 60 00:04:18,883 --> 00:04:22,123 This evening, it's in St Moritz that I begin telling you 61 00:04:22,123 --> 00:04:25,283 the story of my past life. 62 00:04:25,283 --> 00:04:29,523 It's in a brightly-lit hotel, where the rich take their pleasure. 63 00:04:29,523 --> 00:04:32,523 But, for me, in the Switzerland of today, 64 00:04:32,523 --> 00:04:35,283 just as in the Auvergne of yesteryear, 65 00:04:35,283 --> 00:04:38,123 I have only ever found loneliness. 66 00:04:38,123 --> 00:04:41,563 It is loneliness that has forged my character. 67 00:04:49,123 --> 00:04:53,123 My hair is still black, rather like a horse's mane. 68 00:04:53,123 --> 00:04:57,363 My skin is dark like the lava from our mountains. 69 00:04:57,363 --> 00:05:00,603 And my character is as black as the core of a land 70 00:05:00,603 --> 00:05:02,563 that has never capitulated. 71 00:05:03,603 --> 00:05:05,083 When I observe 72 00:05:05,083 --> 00:05:07,643 how early happiness handicaps people, 73 00:05:07,643 --> 00:05:12,283 I do not regret having been deeply unhappy to begin with. 74 00:05:15,403 --> 00:05:18,243 INTERVIEWER: So what did she tell you about her childhood? 75 00:05:18,243 --> 00:05:19,963 Nothing. 76 00:05:19,963 --> 00:05:22,483 She never talked about her childhood. 77 00:05:22,483 --> 00:05:24,283 Why was that, do you think? 78 00:05:24,283 --> 00:05:27,363 Well, I think that she didn't want to reveal herself. 79 00:05:27,363 --> 00:05:30,123 She didn't tell people about herself. 80 00:05:32,603 --> 00:05:36,603 She's born in 1883, illegitimate, 81 00:05:36,603 --> 00:05:38,803 in Catholic France. 82 00:05:38,803 --> 00:05:41,003 She was born in a poor house. 83 00:05:41,003 --> 00:05:44,003 Her mother was a washerwoman. 84 00:05:44,003 --> 00:05:46,163 Her father was a rogue. 85 00:05:46,163 --> 00:05:49,603 An itinerant peddler who was travelling around 86 00:05:49,603 --> 00:05:53,123 the country market towns of France. 87 00:05:53,123 --> 00:05:58,403 He sold little bits of ribbon and needles and threads and lace, 88 00:05:58,403 --> 00:06:00,363 but he was unsuccessful. 89 00:06:00,363 --> 00:06:05,203 You know, he drinks too much, he's incorrigible, womaniser, 90 00:06:05,203 --> 00:06:11,283 and she just grew up in chaos and poverty and squalor. 91 00:06:14,643 --> 00:06:19,643 Her mother died probably of a combination of pneumonia, 92 00:06:19,643 --> 00:06:22,123 of exhaustion, of too many pregnancies. 93 00:06:23,203 --> 00:06:26,643 The five children were alone with her 94 00:06:26,643 --> 00:06:29,643 and would have been with her as she was dying. 95 00:06:29,643 --> 00:06:31,563 BELL TOLLS 96 00:06:33,123 --> 00:06:36,803 Chanel told stories to keep herself going 97 00:06:36,803 --> 00:06:39,363 and they always varied. 98 00:06:39,363 --> 00:06:43,883 She was obsessed with erasing the facts of her childhood 99 00:06:43,883 --> 00:06:47,283 and early life, which make it very difficult for any biographer. 100 00:06:49,643 --> 00:06:52,603 At the age of six, I'm already alone. 101 00:06:52,603 --> 00:06:54,883 My mother has just died. 102 00:06:54,883 --> 00:06:59,643 My father deposits me like a millstone at the house of my aunt 103 00:06:59,643 --> 00:07:02,083 and leaves immediately for America, 104 00:07:02,083 --> 00:07:04,363 from which he will never return. 105 00:07:04,363 --> 00:07:07,603 She, at times, said she was six when her mother died. 106 00:07:07,603 --> 00:07:09,643 In fact, she was 11. 107 00:07:09,643 --> 00:07:15,323 And she says that her father went to America to seek his fortune, 108 00:07:15,323 --> 00:07:17,123 which isn't true. 109 00:07:17,123 --> 00:07:20,643 He just carried on on his reckless journeys 110 00:07:20,643 --> 00:07:24,643 around the market towns of France, drinking a lot. 111 00:07:24,643 --> 00:07:31,323 She says that she was brought up by two very severe black-clad aunts. 112 00:07:31,323 --> 00:07:35,643 But what seems likely is that the aunts 113 00:07:35,643 --> 00:07:40,563 become a different way of talking about the nuns at the convent. 114 00:07:44,123 --> 00:07:48,283 The three girls were actually deposited in an orphanage. 115 00:07:48,283 --> 00:07:53,083 This very, very remote place in the mountains of central France 116 00:07:53,083 --> 00:07:55,403 that was run by Catholic nuns. 117 00:07:57,763 --> 00:07:59,243 Hello. 118 00:08:01,763 --> 00:08:06,243 All of this park here was the orphanage. 119 00:08:06,243 --> 00:08:08,283 Where would Chanel have slept? 120 00:08:09,323 --> 00:08:12,643 Under the eaves, 121 00:08:12,643 --> 00:08:17,043 which had been turned into a dormitory. 122 00:08:18,123 --> 00:08:22,083 She never really wanted to say that she was here. 123 00:08:22,083 --> 00:08:25,083 And I can understand why. 124 00:08:25,083 --> 00:08:27,883 She was not an orphan. 125 00:08:28,963 --> 00:08:31,763 Her father said, "I'm going to make money 126 00:08:31,763 --> 00:08:34,163 "and I will come back and get you." 127 00:08:34,163 --> 00:08:36,043 But he never came back. 128 00:08:39,603 --> 00:08:42,283 Chat Chanel. Chat Chanel. 129 00:08:44,683 --> 00:08:48,083 Now we have Chat Chanel 130 00:08:48,083 --> 00:08:52,763 and the abbey belongs to him. 131 00:08:54,363 --> 00:09:00,043 At that time, the women, they exist because of men. 132 00:09:00,043 --> 00:09:04,083 But the girls, when they leave here, 133 00:09:04,083 --> 00:09:07,243 they all had a "metier". 134 00:09:07,243 --> 00:09:09,803 Erm... A job. 135 00:09:09,803 --> 00:09:14,643 Upstairs was where they learned how to sew, 136 00:09:14,643 --> 00:09:18,643 and they were well known for their embroidery. 137 00:09:18,643 --> 00:09:23,363 They were making money selling the marriage trousseau 138 00:09:23,363 --> 00:09:27,003 to the rich people of Brive. 139 00:09:29,363 --> 00:09:33,363 This is a girl who watched her mother suffer and die, 140 00:09:33,363 --> 00:09:37,043 and I think she learned from the nuns that a woman needed 141 00:09:37,043 --> 00:09:40,363 not to depend on a man and that the only person 142 00:09:40,363 --> 00:09:43,043 she could really rely on was herself. 143 00:09:47,363 --> 00:09:51,363 It's so clear where Chanel's aesthetic comes from. 144 00:09:51,363 --> 00:09:54,283 The black and the white, which is so famous. 145 00:09:55,323 --> 00:09:57,283 That's what the nuns wear. 146 00:09:58,603 --> 00:10:02,563 A string of pearls is like a rosary. 147 00:10:02,563 --> 00:10:06,483 You know, you hold it for comfort, perhaps. 148 00:10:06,483 --> 00:10:10,283 So, yes, you could say, well, why does she hide all this? 149 00:10:10,283 --> 00:10:15,083 But she doesn't. Everything is revealed in her designs. 150 00:10:15,083 --> 00:10:19,083 And fashion has no power 151 00:10:19,083 --> 00:10:22,843 without some inner truth. 152 00:10:22,843 --> 00:10:27,363 And there is its inner truth - in Chanel's childhood. 153 00:10:28,443 --> 00:10:31,323 I have been ungrateful to the wicked aunts. 154 00:10:31,323 --> 00:10:33,123 I owe them everything. 155 00:10:33,123 --> 00:10:36,083 A rebellious child makes for a well-prepared 156 00:10:36,083 --> 00:10:38,683 and very strong human being. 157 00:10:40,323 --> 00:10:43,803 The double C intertwined... 158 00:10:43,803 --> 00:10:48,603 ..represent the circle of our life on Earth 159 00:10:48,603 --> 00:10:51,563 with the life eternal. 160 00:10:52,643 --> 00:10:56,603 When she is looking for a distinctive sign 161 00:10:56,603 --> 00:10:59,963 for her house of creations, 162 00:10:59,963 --> 00:11:04,043 erm, I think this is going to come back to her. 163 00:11:13,123 --> 00:11:16,643 Well, she was looking at a very grim life as a seamstress 164 00:11:16,643 --> 00:11:21,883 in the provinces, probably marrying a farmer or a shopkeeper. 165 00:11:21,883 --> 00:11:24,883 She was, of course, respectable as a convent girl. 166 00:11:24,883 --> 00:11:29,123 But at 20, when she was sent to work in a garrison town 167 00:11:29,123 --> 00:11:32,803 that was dominated by the army and hot young men, 168 00:11:32,803 --> 00:11:35,083 and she became the darling of the officers 169 00:11:35,083 --> 00:11:37,043 and was singing in cabarets. 170 00:11:37,043 --> 00:11:40,883 She lost whatever claim to respectability she might have had, 171 00:11:40,883 --> 00:11:43,563 and that was the beginning of her real life. 172 00:11:44,643 --> 00:11:49,483 She never really explained where the name Coco came from. 173 00:11:49,483 --> 00:11:53,363 She said that her father called her Coco. "Mon petit Coco." 174 00:11:53,363 --> 00:11:56,683 But there was a moment when she was singing in cabaret 175 00:11:56,683 --> 00:11:58,643 and the song she was singing 176 00:11:58,643 --> 00:12:01,803 was Qui C'est Qu'a Vu Coco Dans l'Trocadero. 177 00:12:01,803 --> 00:12:03,883 "Coco was a little dog", you know? 178 00:12:03,883 --> 00:12:07,003 So maybe it's this Coco? We don't know. 179 00:12:08,123 --> 00:12:14,643 In a nightclub, she meets her first known lover, Etienne Balsan, 180 00:12:14,643 --> 00:12:18,883 who was this rich, dashing young cavalry officer, 181 00:12:18,883 --> 00:12:23,563 and he offers her a way out of being a seamstress. 182 00:12:25,323 --> 00:12:27,563 She then goes to live with him. 183 00:12:28,763 --> 00:12:33,683 He has a chateau near Paris and he's got a string of racehorses 184 00:12:33,683 --> 00:12:36,803 and he plays polo. He's also got a string of mistresses. 185 00:12:36,803 --> 00:12:38,883 And she arrives in this world 186 00:12:38,883 --> 00:12:41,883 and she's not the main mistress at this point. 187 00:12:41,883 --> 00:12:44,803 There's another, more important mistress. 188 00:12:45,883 --> 00:12:49,643 Emilienne d'Alencon, who was one of the great horizontals 189 00:12:49,643 --> 00:12:53,363 of the Belle Epoque, and she was sort of a mentor to Chanel, 190 00:12:53,363 --> 00:12:56,803 and Chanel would have learned all kinds of tricks of the trade. 191 00:12:56,803 --> 00:12:58,883 I'm not talking about sex so much, 192 00:12:58,883 --> 00:13:01,563 but how you make your living by your charm. 193 00:13:03,123 --> 00:13:05,923 Keeping one of these women was a great status symbol 194 00:13:05,923 --> 00:13:07,483 for men of the upper classes. 195 00:13:07,483 --> 00:13:09,643 What were the women doing in return? 196 00:13:09,643 --> 00:13:12,483 They were providing the kind of sex that they couldn't get 197 00:13:12,483 --> 00:13:14,803 from their respectable wives. 198 00:13:14,803 --> 00:13:17,643 And they were providing the kind of glamour 199 00:13:17,643 --> 00:13:21,043 that they couldn't get from respectable women at all. 200 00:13:22,643 --> 00:13:25,323 But also, she would have learned about the precarity 201 00:13:25,323 --> 00:13:27,123 of these relationships. 202 00:13:27,123 --> 00:13:30,283 These were working women. They were working for their lovers. 203 00:13:30,283 --> 00:13:32,883 They gave the illusion of being in control, 204 00:13:32,883 --> 00:13:35,243 and I think that was part of their erotic attraction, 205 00:13:35,243 --> 00:13:37,123 but, in fact, they weren't. 206 00:13:37,123 --> 00:13:39,523 They could be dropped at any point and often were. 207 00:13:41,883 --> 00:13:45,723 It's possible that she got pregnant by him. 208 00:13:45,723 --> 00:13:49,843 It's possible that she had a botched abortion 209 00:13:49,843 --> 00:13:53,083 or miscarriage, which made it impossible for her to have children 210 00:13:53,083 --> 00:13:54,523 later in life. 211 00:13:54,523 --> 00:13:58,763 It's also possible that she had a baby boy. 212 00:14:00,123 --> 00:14:04,603 What we do know is that both her sisters died 213 00:14:04,603 --> 00:14:06,643 in very tragic circumstances. 214 00:14:06,643 --> 00:14:10,443 One of a suicide, the other drank herself to death. 215 00:14:10,443 --> 00:14:13,443 And she brought up Andre, 216 00:14:13,443 --> 00:14:18,323 who she said was her sister's son, like a son. 217 00:14:18,323 --> 00:14:20,643 She loved him like a son. 218 00:14:20,643 --> 00:14:24,403 One of the many mysteries that we'll never know about. 219 00:14:30,883 --> 00:14:34,723 I had followed Etienne and I was living in Compiegne. 220 00:14:34,723 --> 00:14:38,123 I was very bored, constantly weeping. 221 00:14:38,123 --> 00:14:42,363 The only happy times were those I spent on horseback in the forest. 222 00:14:42,363 --> 00:14:44,283 I learned to ride. 223 00:14:45,363 --> 00:14:48,683 I met an Englishman, more than handsome. 224 00:14:48,683 --> 00:14:50,803 He was magnificent. 225 00:14:51,843 --> 00:14:53,643 I fell in love with him. 226 00:14:54,683 --> 00:14:56,883 I had never loved Etienne. 227 00:14:56,883 --> 00:15:00,563 The name of the handsome Englishman was Boy Capel. 228 00:15:02,883 --> 00:15:08,123 Boy Capel. From him, that's where the great Anglophile influence 229 00:15:08,123 --> 00:15:12,603 in Chanel's life, tastes and clothing, comes from. 230 00:15:14,123 --> 00:15:18,123 These men, in their jodhpurs, in their hunting jackets, 231 00:15:18,123 --> 00:15:20,523 with their britches, with their boots, 232 00:15:20,523 --> 00:15:25,123 the glamour of that world, of country life and of the sobriety, 233 00:15:25,123 --> 00:15:31,843 which she understood was a facade for, erm, hedonism. 234 00:15:31,843 --> 00:15:33,283 And mastery. 235 00:15:34,363 --> 00:15:37,523 They walked through life with an assurance 236 00:15:37,523 --> 00:15:40,363 in their beautiful, tailored clothes. 237 00:15:40,363 --> 00:15:43,363 They walked through life with this swagger... 238 00:15:43,363 --> 00:15:47,963 ..that Chanel wanted in some deep way to claim for women 239 00:15:47,963 --> 00:15:50,043 and to claim for herself. 240 00:15:55,643 --> 00:15:58,883 She began to dress herself with jodhpurs, 241 00:15:58,883 --> 00:16:02,603 with the little vest of the "garcon d'ecurie", 242 00:16:02,603 --> 00:16:06,083 and she began the natural look, 243 00:16:06,083 --> 00:16:08,403 which amazed everyone. 244 00:16:09,483 --> 00:16:15,123 She rejected the look of courtesans and other kept women, 245 00:16:15,123 --> 00:16:18,363 and instead adopted the look of her male protectors. 246 00:16:20,123 --> 00:16:23,683 There is a photograph of Chanel at the races from 1907 247 00:16:23,683 --> 00:16:26,603 and she's wearing a borrowed men's overcoat 248 00:16:26,603 --> 00:16:29,283 and a very simple straw boater hat, 249 00:16:29,283 --> 00:16:31,843 which just has a little ribbon around the brim, 250 00:16:31,843 --> 00:16:34,883 and it really is quite a departure 251 00:16:34,883 --> 00:16:37,803 from what the other people at the races were wearing. 252 00:16:41,883 --> 00:16:47,083 When he met Chanel, Boy understood that she needed to express herself. 253 00:16:47,083 --> 00:16:50,643 And she wanted to make hats 254 00:16:50,643 --> 00:16:54,883 because all the beautiful friends of Etienne love the hats 255 00:16:54,883 --> 00:16:57,323 that she was fabricating in her room. 256 00:16:57,323 --> 00:17:00,043 And Boy gave her her chance. 257 00:17:06,843 --> 00:17:10,523 1914 - the war. 258 00:17:10,523 --> 00:17:13,123 Capel persuaded me to withdraw to Deauville, 259 00:17:13,123 --> 00:17:15,563 where he rented a villa for his ponies. 260 00:17:15,563 --> 00:17:19,163 Many elegant ladies had come to Deauville. 261 00:17:19,163 --> 00:17:23,123 Not only did they need to have hats made for them, but because 262 00:17:23,123 --> 00:17:27,763 there were no dressmakers, they had to be properly attired. 263 00:17:27,763 --> 00:17:30,603 I only had milliners with me. 264 00:17:30,603 --> 00:17:33,523 I converted them into dressmakers. 265 00:17:33,523 --> 00:17:36,643 Arthur Capel saw her beyond a mistress, 266 00:17:36,643 --> 00:17:39,163 he saw her as a kind of business genius, 267 00:17:39,163 --> 00:17:43,323 and he was the one who bankrolled her first shop. 268 00:17:44,403 --> 00:17:48,923 What was needed was simplicity, comfort and neatness. 269 00:17:48,923 --> 00:17:51,883 Unwittingly, I offered all of that. 270 00:17:52,963 --> 00:17:56,443 Within the Deauville boutique, she was able to offer these garments 271 00:17:56,443 --> 00:17:59,243 made of jersey, which were her first garments. 272 00:17:59,243 --> 00:18:02,763 She had looked at men's underwear and really seen the value 273 00:18:02,763 --> 00:18:07,283 of a fabric that was really seen as quite a humble material previously, 274 00:18:07,283 --> 00:18:11,123 and she was quite radical in this because jersey was not seen 275 00:18:11,123 --> 00:18:14,163 as a fabric for fashionable women to wear. 276 00:18:18,123 --> 00:18:23,643 In a way, the secret of her genius is what her great rival, Poiret, 277 00:18:23,643 --> 00:18:27,883 called "misere de luxe", which is "luxurious poverty". 278 00:18:27,883 --> 00:18:31,843 Very simple, common fabrics - cotton jersey, 279 00:18:31,843 --> 00:18:33,723 not luxurious fabrics at all. 280 00:18:33,723 --> 00:18:36,643 She took the deprivation of her childhood 281 00:18:36,643 --> 00:18:40,003 and she turned it into something sumptuous and desirable. 282 00:19:07,883 --> 00:19:11,643 By inventing jersey, I liberated the body, 283 00:19:11,643 --> 00:19:15,603 I discarded the waist, I created a new shape. 284 00:19:15,603 --> 00:19:18,203 In order to conform to it, 285 00:19:18,203 --> 00:19:22,603 all of my customers, with the help of the war, became slim. 286 00:19:22,603 --> 00:19:24,883 Slim like Coco. 287 00:19:24,883 --> 00:19:28,043 Women came to me to buy their slim figures. 288 00:19:29,603 --> 00:19:32,203 It's really Earth shattering. 289 00:19:32,203 --> 00:19:35,483 It's a change in body shape, it's a change in diet, 290 00:19:35,483 --> 00:19:38,523 it's a change in, erm...in movement. 291 00:19:39,603 --> 00:19:42,523 It's paradoxical. On the one hand, it frees the body, 292 00:19:42,523 --> 00:19:45,123 on the other hand, it puts the pressure on you 293 00:19:45,123 --> 00:19:47,803 to have a body that can support itself. 294 00:19:47,803 --> 00:19:51,883 Corsets held up your bosom, they held in your waist. 295 00:19:51,883 --> 00:19:56,683 You take away the corset and you have to develop stomach muscles 296 00:19:56,683 --> 00:19:59,123 and you have to be slim, 297 00:19:59,123 --> 00:20:04,643 so it creates an anxiety for women that they didn't have, 298 00:20:04,643 --> 00:20:07,163 even as it gives them a freedom they didn't have. 299 00:20:08,843 --> 00:20:12,243 Women want to look like Chanel. 300 00:20:12,243 --> 00:20:14,083 They want to dress like her. 301 00:20:15,883 --> 00:20:20,803 The idea of branding is thought of as a very modern concept, 302 00:20:20,803 --> 00:20:24,883 but Chanel becomes her own brand very early on. 303 00:20:28,323 --> 00:20:31,603 I was working towards a new society. 304 00:20:31,603 --> 00:20:35,603 Up until then, there had been clothes designed for women 305 00:20:35,603 --> 00:20:37,843 who were useless and idle. 306 00:20:37,843 --> 00:20:41,643 I now had customers who were busy women. 307 00:20:41,643 --> 00:20:45,963 She really understood what women needed because she needed it. 308 00:20:45,963 --> 00:20:47,963 She lived her life at her fullest. 309 00:20:47,963 --> 00:20:51,603 You know, she wanted to be able, I think, to party 310 00:20:51,603 --> 00:20:53,403 and to go horse riding. 311 00:20:53,403 --> 00:20:56,883 And I think the freedom of moving also gives you 312 00:20:56,883 --> 00:21:00,403 a freedom of thinking, you know. It's really empowering. 313 00:21:00,403 --> 00:21:03,523 You know, her hair was cut short, she liked to tan, 314 00:21:03,523 --> 00:21:06,803 she would wear trousers when everyone was wearing a dress. 315 00:21:06,803 --> 00:21:09,763 It was so avant-garde at the time. 316 00:21:11,123 --> 00:21:15,123 It was clothes to be comfortable, to be elegant, 317 00:21:15,123 --> 00:21:18,043 and to be able to live your life as an independent woman. 318 00:21:20,123 --> 00:21:24,643 It's clear that Chanel always felt like an outsider. 319 00:21:24,643 --> 00:21:27,083 She was looked down on for her poverty, 320 00:21:27,083 --> 00:21:29,763 for her being a kind of demi-mondaine when she was young, 321 00:21:29,763 --> 00:21:33,123 and then later for not being a member of elite society. 322 00:21:34,203 --> 00:21:37,083 Her friend Paul Morand said that she came into Paris 323 00:21:37,083 --> 00:21:41,563 like those village girls inspired with a spirit of vengeance. 324 00:21:42,643 --> 00:21:48,763 She perpetrated a fashion revolution on a society that had seen women 325 00:21:48,763 --> 00:21:53,083 as pretty and frilly, decorative things, and she presented herself 326 00:21:53,083 --> 00:21:56,083 as being like a man in many ways. 327 00:21:56,083 --> 00:21:58,043 Like an androgynous dandy. 328 00:22:01,123 --> 00:22:04,363 Boy Capel was well aware he didn't control me. 329 00:22:05,443 --> 00:22:09,123 "I thought I'd given you a play thing, I gave you freedom", 330 00:22:09,123 --> 00:22:11,883 he once said to me in a melancholy voice. 331 00:22:13,643 --> 00:22:19,243 He has effectively turned her into Mademoiselle Chanel, 332 00:22:19,243 --> 00:22:22,163 the woman who earns her own living. 333 00:22:22,163 --> 00:22:24,403 The woman who is independent. 334 00:22:24,403 --> 00:22:27,563 The woman who never stops working. 335 00:22:35,963 --> 00:22:39,843 Bonjour. It's a pleasure to welcome you here. 336 00:22:39,843 --> 00:22:44,283 We are in 31, Rue Cambon, in Paris. 337 00:22:46,083 --> 00:22:49,883 She had the entire building, with downstairs - the boutique, 338 00:22:49,883 --> 00:22:53,083 on the first floor - the haute couture salon, 339 00:22:53,083 --> 00:22:55,203 her apartment on the second floor. 340 00:22:56,883 --> 00:23:00,123 Gabrielle Chanel used to say that an interior 341 00:23:00,123 --> 00:23:02,443 is the natural projection of the soul. 342 00:23:03,483 --> 00:23:05,643 So by visiting the apartment, 343 00:23:05,643 --> 00:23:09,283 we'll have a better understanding of who was Gabrielle Chanel. 344 00:23:10,963 --> 00:23:14,563 We have many books, and some of them belonged to Arthur Capel. 345 00:23:15,643 --> 00:23:21,123 He wanted to introduce to Gabrielle Chanel a world of spirituality. 346 00:23:21,123 --> 00:23:25,963 She would surround herself with Buddha, with Chinese screens, 347 00:23:25,963 --> 00:23:28,523 with crystal balls. 348 00:23:28,523 --> 00:23:31,003 Also with the cards you see, 349 00:23:31,003 --> 00:23:34,083 like a fortune teller looking into the future. 350 00:23:40,643 --> 00:23:43,003 One of the biggest myths about Chanel 351 00:23:43,003 --> 00:23:45,523 is that she was the first female designer. 352 00:23:45,523 --> 00:23:48,883 Chanel, in fact, was one of a regiment of women 353 00:23:48,883 --> 00:23:52,923 who came into fashion in the 1920s and '30s. 354 00:23:52,923 --> 00:23:56,523 But Chanel really captured the imagination 355 00:23:56,523 --> 00:24:00,963 because she was a personality before she was a couturiere. 356 00:24:00,963 --> 00:24:05,083 She was already famous for being the sort of stylish mistress 357 00:24:05,083 --> 00:24:07,643 of a handsome, polo-playing man. 358 00:24:07,643 --> 00:24:11,963 And in that way, she separated herself from the other dressmakers. 359 00:24:13,043 --> 00:24:15,723 She was the best advertisement for her own clothing 360 00:24:15,723 --> 00:24:19,363 and she was the first, in that sense, the first influencer. 361 00:24:19,363 --> 00:24:22,643 You think of the other great couturieres - Madame Vionnet - 362 00:24:22,643 --> 00:24:24,603 I can't tell you what she looked like. 363 00:24:24,603 --> 00:24:26,643 I mean, you know, very vaguely. 364 00:24:26,643 --> 00:24:29,603 Karl Lagerfeld once said that Jeanne Lanvin 365 00:24:29,603 --> 00:24:32,283 was a great, great dressmaker 366 00:24:32,283 --> 00:24:34,923 but by the '20s she was a nice old lady. 367 00:24:34,923 --> 00:24:40,843 You had Elsa Schiaparelli who came from a very elite Roman family. 368 00:24:40,843 --> 00:24:44,603 Schiaparelli was working with different surrealist artists, 369 00:24:44,603 --> 00:24:49,763 she was doing very new and attention-grabbing fashions, 370 00:24:49,763 --> 00:24:53,083 and was soon Chanel's biggest competitor, 371 00:24:53,083 --> 00:24:55,203 which drove Chanel crazy. 372 00:24:55,203 --> 00:24:57,363 Chanel dismissed her and said, 373 00:24:57,363 --> 00:25:00,883 "She's just that Italian artist who makes clothes." 374 00:25:00,883 --> 00:25:03,603 Meanwhile, Schiaparelli described Chanel 375 00:25:03,603 --> 00:25:06,043 as "that dreary little bourgeoisie". 376 00:25:07,123 --> 00:25:12,643 It may be an apocryphal story, but there is a reference to Chanel 377 00:25:12,643 --> 00:25:15,203 meeting Schiaparelli at a fancy dress party 378 00:25:15,203 --> 00:25:18,643 and manoeuvring her backwards into a lit candle 379 00:25:18,643 --> 00:25:22,323 so that Schiaparelli's costume went up in flames. 380 00:25:22,323 --> 00:25:25,043 I think she was dressed as a Christmas tree, was she? 381 00:25:28,483 --> 00:25:32,123 A dress is neither a tragedy nor a painting. 382 00:25:32,123 --> 00:25:35,243 It is a charming and ephemeral creation, 383 00:25:35,243 --> 00:25:38,123 not an everlasting work of art. 384 00:25:38,123 --> 00:25:44,123 Fashion should die and die quickly in order that commerce may survive. 385 00:25:44,123 --> 00:25:49,083 Very young, I had realised that without money you are nothing. 386 00:25:49,083 --> 00:25:51,883 That with money you can do anything. 387 00:25:51,883 --> 00:25:55,083 Or else you had to depend on a husband. 388 00:25:55,083 --> 00:25:57,563 Money is the key to freedom. 389 00:26:04,363 --> 00:26:08,083 Arthur Capel married a woman of his own social station, 390 00:26:08,083 --> 00:26:10,363 which was crushing to Chanel, 391 00:26:10,363 --> 00:26:13,083 even while she knew all throughout their relationship 392 00:26:13,083 --> 00:26:15,363 that he was seeing other women. 393 00:26:15,363 --> 00:26:20,563 But it did not end the relationship because she remained his mistress. 394 00:26:22,643 --> 00:26:26,323 Very tragically, the real end came when Boy Capel 395 00:26:26,323 --> 00:26:28,283 was killed in a car crash. 396 00:26:31,363 --> 00:26:36,363 She insisted that a friend of Capel's drive her through the night 397 00:26:36,363 --> 00:26:41,043 to the site near the Riviera where the crash happened. 398 00:26:44,083 --> 00:26:46,643 He's the only man I have loved. 399 00:26:46,643 --> 00:26:49,883 He was the great stroke of luck in my life. 400 00:26:49,883 --> 00:26:53,603 I had met a human being who did not demoralise me. 401 00:26:53,603 --> 00:26:55,363 He shaped me. 402 00:26:59,363 --> 00:27:04,523 She goes back home to her villa on the outskirts of Paris 403 00:27:04,523 --> 00:27:07,363 and she wants everything painted black. 404 00:27:07,363 --> 00:27:10,603 She wants the shutters of the house painted black. 405 00:27:10,603 --> 00:27:13,083 She wants her bedroom painted black. 406 00:27:13,083 --> 00:27:15,563 She says she will wear only black. 407 00:27:16,643 --> 00:27:21,603 And then, somehow, this strength within her 408 00:27:21,603 --> 00:27:24,443 that always emerges and defines her, 409 00:27:24,443 --> 00:27:28,363 and she says, "I am going to wear black 410 00:27:28,363 --> 00:27:33,803 "but I am going to wear it as a symbol of strength and freedom." 411 00:27:35,363 --> 00:27:39,123 And she designs her first little black dress. 412 00:27:39,123 --> 00:27:43,883 And the little black dress becomes synonymous in the 1920s 413 00:27:43,883 --> 00:27:47,123 with the independent woman, with the jazz age, 414 00:27:47,123 --> 00:27:49,723 with the Roaring Twenties, with the Flappers. 415 00:27:51,643 --> 00:27:55,523 She symbolises that independent woman 416 00:27:55,523 --> 00:27:57,363 who is emancipated, 417 00:27:57,363 --> 00:28:01,803 and she's come to that point in her own life through trauma. 418 00:28:01,803 --> 00:28:05,843 And she has made it a source of strength 419 00:28:05,843 --> 00:28:09,123 in her life as a designer. 420 00:28:11,123 --> 00:28:15,123 The Chanel little black dress is now a museum piece 421 00:28:15,123 --> 00:28:19,923 because it has acquired the status of... 422 00:28:19,923 --> 00:28:21,763 ..an artwork. 423 00:28:23,643 --> 00:28:29,083 So this dress was designed by Chanel for the actress Delphine Seyrig 424 00:28:29,083 --> 00:28:32,443 in the film Last Year At Marienbad. 425 00:28:32,443 --> 00:28:36,483 But, of course, it is ultimately this Chanel little black dress. 426 00:28:38,323 --> 00:28:40,283 I imposed black. 427 00:28:40,283 --> 00:28:42,483 It's still going strong today. 428 00:28:42,483 --> 00:28:46,403 For black wipes out everything else around. 429 00:28:46,403 --> 00:28:48,563 Eccentricity was dying out. 430 00:28:49,643 --> 00:28:53,043 I hope, what's more, that I helped kill it off. 431 00:28:59,883 --> 00:29:03,323 One of the most enduring relationships of her life 432 00:29:03,323 --> 00:29:05,843 was with her friend, Misia Sert, 433 00:29:05,843 --> 00:29:08,603 a famous muse in Paris. 434 00:29:08,603 --> 00:29:10,963 She'd been painted... 435 00:29:10,963 --> 00:29:15,603 ..by numerous artists, including Renoir and Toulouse-Lautrec. 436 00:29:15,603 --> 00:29:18,203 She was known for her beauty, 437 00:29:18,203 --> 00:29:20,003 especially her bosom! 438 00:29:21,083 --> 00:29:25,363 In Misia, Chanel found an entree into a world 439 00:29:25,363 --> 00:29:28,283 that was kind of artistic avant-garde. 440 00:29:29,923 --> 00:29:32,523 I mean, everybody gossiped in Paris. 441 00:29:32,523 --> 00:29:35,123 They knew everything that was going on. 442 00:29:35,123 --> 00:29:38,883 They gossiped morning, noon and night, for Christ's sakes. 443 00:29:38,883 --> 00:29:42,603 There were some rumours that Chanel and Misia 444 00:29:42,603 --> 00:29:45,043 were lovers as well as great friends. 445 00:29:45,043 --> 00:29:48,883 And when Misia married for the second time, 446 00:29:48,883 --> 00:29:52,083 to Josep Maria Sert, a Spanish artist, 447 00:29:52,083 --> 00:29:54,563 Chanel went on honeymoon with them. 448 00:29:57,643 --> 00:30:00,603 She loved to have objects always going by pair, 449 00:30:00,603 --> 00:30:02,243 such as couple, you know. 450 00:30:02,243 --> 00:30:05,203 These very famous couple of deer, 451 00:30:05,203 --> 00:30:07,123 two lions on the chimney. 452 00:30:07,123 --> 00:30:10,723 She was never married, you see. She was called Mademoiselle. 453 00:30:10,723 --> 00:30:16,003 So maybe she had for this wish of couple spirituality. 454 00:30:17,083 --> 00:30:20,643 She became very good at finding couple friends, 455 00:30:20,643 --> 00:30:24,403 and she tended to dress the woman and seduce the husband. 456 00:30:25,483 --> 00:30:29,683 Picasso, she explained it, it was, you see, something like 457 00:30:29,683 --> 00:30:33,123 a kind of, how do you say, "attirance" in English, you see. 458 00:30:33,123 --> 00:30:38,483 They were looking for each other but they were not free at the time. 459 00:30:40,363 --> 00:30:45,883 By this point, Chanel has an extraordinarily grand townhouse 460 00:30:45,883 --> 00:30:51,443 on Faubourg Saint-Honore, the grandest street in Paris. 461 00:30:51,443 --> 00:30:55,843 It was said that Picasso had his own bedroom there 462 00:30:55,843 --> 00:30:59,043 just to be able to retreat. 463 00:31:00,643 --> 00:31:03,643 It's really interesting when you think that she starts 464 00:31:03,643 --> 00:31:08,083 as a young woman who has nothing, who is dependent on men, 465 00:31:08,083 --> 00:31:11,443 that then, by 1920, 466 00:31:11,443 --> 00:31:14,363 she is supporting men. 467 00:31:15,443 --> 00:31:19,683 There are a number of great writers and artists and musicians 468 00:31:19,683 --> 00:31:22,203 who would have starved without her. 469 00:31:25,883 --> 00:31:30,363 She was supporting the French poet Pierre Reverdy, 470 00:31:30,363 --> 00:31:35,123 who was a progressive, intellectual, deeply religious man, 471 00:31:35,123 --> 00:31:39,643 who was constantly torn between his faith, his Catholic faith, 472 00:31:39,643 --> 00:31:42,123 and his wish to be faithful to his wife 473 00:31:42,123 --> 00:31:45,363 and his complete fascination with Chanel. 474 00:31:45,363 --> 00:31:48,523 Here you have a book by Pierre Reverdy. 475 00:31:48,523 --> 00:31:50,843 He used to be a lover for Gabrielle Chanel. 476 00:32:06,363 --> 00:32:09,643 Cocteau is a morphine addict 477 00:32:09,643 --> 00:32:13,043 and so Chanel pays for him to go into rehab. 478 00:32:14,643 --> 00:32:19,083 She's also financially supporting Diaghilev and Stravinsky 479 00:32:19,083 --> 00:32:20,563 in the Ballets Russes. 480 00:32:20,563 --> 00:32:23,643 And as you see Modernism develop, 481 00:32:23,643 --> 00:32:28,643 whether it's through the paintings of Picasso, the plays of Cocteau, 482 00:32:28,643 --> 00:32:33,443 the designs of Chanel, they are all working together, 483 00:32:33,443 --> 00:32:37,323 so she's at the heart of Modernism. 484 00:32:45,603 --> 00:32:47,683 I came to know Stravinsky. 485 00:32:47,683 --> 00:32:50,683 He was very Russian in his ways, 486 00:32:50,683 --> 00:32:53,803 with the look of a clerk in a Chekhov short story. 487 00:32:54,883 --> 00:32:58,763 He was young and shy. He found me attractive. 488 00:32:59,803 --> 00:33:02,283 Russians fascinated me. 489 00:33:02,283 --> 00:33:05,963 Every Westerner should have succumbed to Slavic charm 490 00:33:05,963 --> 00:33:07,923 to know what it is. 491 00:33:07,923 --> 00:33:10,043 I was captivated. 492 00:33:11,603 --> 00:33:17,123 It's almost certainly Misia Sert who introduced Chanel to Stravinsky. 493 00:33:17,123 --> 00:33:20,443 In 1920, you'd just had the Russian Revolution. 494 00:33:20,443 --> 00:33:24,883 Russian artists and noble classes gravitated to Paris, 495 00:33:24,883 --> 00:33:29,843 and Stravinsky went from being an incredibly successful artist 496 00:33:29,843 --> 00:33:33,723 to being completely impoverished and uprooted 497 00:33:33,723 --> 00:33:35,643 and without a home. 498 00:33:37,603 --> 00:33:40,883 Chanel invited him to stay with her 499 00:33:40,883 --> 00:33:44,843 in her country house in Garches, outside of Paris, 500 00:33:44,843 --> 00:33:48,883 and she invited not only Stravinsky, but his wife Katherine, 501 00:33:48,883 --> 00:33:52,123 who was terminally ill with tuberculosis at the time, 502 00:33:52,123 --> 00:33:55,043 as well as their four young children. 503 00:33:56,843 --> 00:33:59,043 So it was quite a thing. 504 00:34:00,723 --> 00:34:04,123 And the first thing that was installed in the house was a piano. 505 00:34:04,123 --> 00:34:06,843 It was a very deliberate move on her part 506 00:34:06,843 --> 00:34:09,363 to support him artistically. 507 00:34:10,403 --> 00:34:12,603 Stravinsky pursued me. 508 00:34:12,603 --> 00:34:15,523 "You're married, Igor", I told him. 509 00:34:15,523 --> 00:34:18,083 "When Katherine, your wife, gets to know." 510 00:34:18,083 --> 00:34:20,243 And he, very Russian, 511 00:34:20,243 --> 00:34:22,323 "She knows I love you. 512 00:34:22,323 --> 00:34:27,043 "To whom else if not to her could I confide something so important?" 513 00:34:28,363 --> 00:34:31,643 It's an extraordinary set of circumstances, really. 514 00:34:31,643 --> 00:34:35,043 The love of Chanel's life, Boy Capel, had died. 515 00:34:36,083 --> 00:34:38,523 Chanel was in grief, 516 00:34:38,523 --> 00:34:43,363 so I think they both felt the need for love. 517 00:34:43,363 --> 00:34:48,523 I think Stravinsky liberated Chanel culturally and artistically 518 00:34:48,523 --> 00:34:51,843 and I think Chanel liberated Stravinsky sexually. 519 00:34:51,843 --> 00:34:55,283 But I think the inspiration was mutual. 520 00:34:56,843 --> 00:34:59,283 Stravinsky taught me about music. 521 00:34:59,283 --> 00:35:03,083 The little I know about it, I owe to him. 522 00:35:03,083 --> 00:35:06,083 They meet at the piano, they play at the piano, 523 00:35:06,083 --> 00:35:08,523 they make love at the piano. 524 00:35:08,523 --> 00:35:11,963 I think there's a correspondence between the black and white 525 00:35:11,963 --> 00:35:15,243 of the piano, the black and white of Chanel's designs. 526 00:35:16,323 --> 00:35:19,843 Stravinsky composed Five Easy Pieces, 527 00:35:19,843 --> 00:35:22,803 and, in 1921, he composed 528 00:35:22,803 --> 00:35:25,643 Five Finger Exercises, which they almost certainly 529 00:35:25,643 --> 00:35:28,123 played together on the piano in Garches, 530 00:35:28,123 --> 00:35:30,723 so this number five is kind of resonating. 531 00:35:36,083 --> 00:35:38,283 At the time of Gabrielle Chanel, 532 00:35:38,283 --> 00:35:42,243 the world of perfumes and fashion were completely separated. 533 00:35:42,243 --> 00:35:45,643 It's not visual like music. 534 00:35:45,643 --> 00:35:49,963 Perfume flows in the air. You can never really grasp it. 535 00:35:51,043 --> 00:35:56,123 She conceived the perfume as if it was a part of her fashion 536 00:35:56,123 --> 00:35:58,963 and she had the take of a fashion designer. 537 00:36:00,043 --> 00:36:04,803 Prior to this, perfumes smelled overtly like flowers, 538 00:36:04,803 --> 00:36:08,243 they came in ornate flakons. 539 00:36:08,243 --> 00:36:10,123 Chanel wanted all of that gone. 540 00:36:11,283 --> 00:36:16,123 She went to Ernest Beaux, who was a perfumer working in south of France, 541 00:36:16,123 --> 00:36:19,883 in Grasse, and she asked for an abstract scent 542 00:36:19,883 --> 00:36:22,723 she felt could express something of her style. 543 00:36:24,643 --> 00:36:28,443 She says she wants the scent of a modern woman 544 00:36:28,443 --> 00:36:30,643 and he... 545 00:36:30,643 --> 00:36:34,043 ..astonishingly, is able to express that. 546 00:36:36,323 --> 00:36:40,243 She was a Leo, and you may know that the Leo sign 547 00:36:40,243 --> 00:36:42,443 is the fifth sign of the Zodiac. 548 00:36:44,363 --> 00:36:48,123 Ernest Beaux must have shown her certain perfumes, 549 00:36:48,123 --> 00:36:50,723 or at least a modification of each other. 550 00:36:51,763 --> 00:36:54,643 And she picked lucky number, 551 00:36:54,643 --> 00:36:56,563 which was the fifth bottle. 552 00:36:58,203 --> 00:37:01,323 She launched the perfume Chanel No 5 553 00:37:01,323 --> 00:37:04,363 in this building in 1921. 554 00:37:04,363 --> 00:37:08,123 And if you focus on the iron structure, 555 00:37:08,123 --> 00:37:11,043 you will discover the number five. 556 00:37:13,363 --> 00:37:16,643 Long before people talked about influencers, 557 00:37:16,643 --> 00:37:19,323 Chanel figured out what an influencer was 558 00:37:19,323 --> 00:37:21,963 and how to use that...system. 559 00:37:21,963 --> 00:37:25,123 So instead of trying to market her perfume right away, 560 00:37:25,123 --> 00:37:28,083 she simply started just spraying it around. 561 00:37:28,083 --> 00:37:30,123 She would spray it in a restaurant 562 00:37:30,123 --> 00:37:33,483 and have people just walk through a cloud of her perfume. 563 00:37:33,483 --> 00:37:35,443 And inevitably some would say, 564 00:37:35,443 --> 00:37:37,603 "Oh, my, what is that amazing scent?" 565 00:37:37,603 --> 00:37:40,323 And she was giving it particularly to her most affluent, 566 00:37:40,323 --> 00:37:44,123 beautiful friends, and they would sort of waft through 567 00:37:44,123 --> 00:37:47,523 their society world, trailing clouds of Chanel, 568 00:37:47,523 --> 00:37:52,163 and nothing could have been more effective than that. 569 00:37:52,163 --> 00:37:54,603 Then she started selling it. 570 00:37:55,883 --> 00:37:59,123 Chanel was the first to figure out that if she put her name 571 00:37:59,123 --> 00:38:01,643 on the perfume - no-one had ever done that before - 572 00:38:01,643 --> 00:38:05,123 it was a way of saying, you are buying a fragment of me. 573 00:38:05,123 --> 00:38:09,043 Share my life, share the scent, enter into my... 574 00:38:10,083 --> 00:38:11,643 ..atmosphere. 575 00:38:12,723 --> 00:38:17,363 Chanel No 5 inspired very different artists. 576 00:38:17,363 --> 00:38:21,883 Andy Warhol used to wear No 5, to use No 5 himself. 577 00:38:23,123 --> 00:38:27,123 There was this unexpected story with Marilyn Monroe, 578 00:38:27,123 --> 00:38:30,643 who was asked, "What do you sleep in at night?", 579 00:38:30,643 --> 00:38:34,803 and she mentioned that she was just sleeping with a few drops of No 5. 580 00:38:36,643 --> 00:38:39,523 I have a letter from the Queen Elizabeth. 581 00:38:39,523 --> 00:38:43,283 "I want to thank you very much indeed for the birthday present 582 00:38:43,283 --> 00:38:45,123 "of the Chanel scent. 583 00:38:45,123 --> 00:38:50,283 "I'm already using it and I hope smelling all the better for this." 584 00:38:51,843 --> 00:38:53,843 You don't have to ask for it. 585 00:38:53,843 --> 00:38:55,843 He knows what you want. 586 00:38:55,843 --> 00:38:57,523 Chanel. 587 00:38:57,523 --> 00:39:02,603 To make a perfume that is identified for decades, 588 00:39:02,603 --> 00:39:06,043 for a century, with allure, 589 00:39:06,043 --> 00:39:08,563 says something about the person who invented it. 590 00:39:16,123 --> 00:39:19,643 Grand Duke Dmitri would have come to Garches 591 00:39:19,643 --> 00:39:22,643 and lived alongside Stravinsky and his family, 592 00:39:22,643 --> 00:39:25,443 so it must have been an extraordinary moment. 593 00:39:25,443 --> 00:39:27,643 He was a kind of swashbuckling figure. 594 00:39:27,643 --> 00:39:31,483 He was one of the assassins of Rasputin 595 00:39:31,483 --> 00:39:33,563 and then he'd fled Russia. 596 00:39:34,643 --> 00:39:37,363 He was associated with the Court and the Romanovs 597 00:39:37,363 --> 00:39:39,923 and must have swept Chanel off her feet. 598 00:39:41,003 --> 00:39:44,043 They both liked riding. Stravinsky didn't ride. 599 00:39:44,043 --> 00:39:47,603 Grand Duke Dmitri was a rider, and so they would have been taking 600 00:39:47,603 --> 00:39:49,803 long rides into the woods together. 601 00:39:50,883 --> 00:39:54,163 She was having a sort of romance with this man who was younger 602 00:39:54,163 --> 00:39:57,283 and whom she was supporting financially because he had nothing. 603 00:39:58,363 --> 00:40:00,883 In a very friendly way, I said to him, 604 00:40:00,883 --> 00:40:05,003 "I have just bought a little blue Rolls. Let's go to Monte Carlo." 605 00:40:06,323 --> 00:40:07,843 We set off. 606 00:40:07,843 --> 00:40:09,643 Misia was watching. 607 00:40:09,643 --> 00:40:14,123 She immediately sent a telegram to Stravinsky in Spain. 608 00:40:14,123 --> 00:40:18,563 "Coco is a 'midinette' who prefers grand dukes to artists." 609 00:40:21,323 --> 00:40:23,643 They stayed at the finest hotels. 610 00:40:23,643 --> 00:40:28,123 Dmitri loved to gamble at the casinos of Monte Carlo. 611 00:40:28,123 --> 00:40:30,883 She was behaving the way rich men did 612 00:40:30,883 --> 00:40:34,603 by, you know, picking up this aristocratic 613 00:40:34,603 --> 00:40:37,043 but impoverished Russian prince 614 00:40:37,043 --> 00:40:41,123 and subsidising his gambling and his high living, etc. 615 00:40:41,123 --> 00:40:44,643 This orphan girl from the Auvergne could pay for her own pleasure, 616 00:40:44,643 --> 00:40:48,523 she was happy to, and it increased her sense of independence. 617 00:40:49,603 --> 00:40:53,323 She also employs his sister, the Grand Duchess Maria, 618 00:40:53,323 --> 00:40:55,643 in her embroidery workshop. 619 00:40:55,643 --> 00:41:01,523 Grand Duke Dmitri's sister was not a glamorous woman, let's say, 620 00:41:01,523 --> 00:41:05,643 and so Chanel essentially adopted her, forcibly, 621 00:41:05,643 --> 00:41:08,923 took her in and told her she had to get rid of what she called 622 00:41:08,923 --> 00:41:12,683 "the brioche" she was wearing on her head, cut her hair, 623 00:41:12,683 --> 00:41:15,483 guided Maria, apparently, on weight loss techniques, 624 00:41:15,483 --> 00:41:19,643 so Maria wound up slimmed down with a chic Paris-style, 625 00:41:19,643 --> 00:41:24,643 Chanel-style haircut, and became the director of her embroidery atelier 626 00:41:24,643 --> 00:41:27,803 and was producing the beautiful textiles 627 00:41:27,803 --> 00:41:31,563 that wound up being in several of the seasons in the 1920s. 628 00:41:33,603 --> 00:41:36,083 I sometimes call Chanel "vampiric" 629 00:41:36,083 --> 00:41:39,363 because she would sort of get in there and suck out 630 00:41:39,363 --> 00:41:42,963 what was the most interesting, delicious and life-filled 631 00:41:42,963 --> 00:41:47,003 in other people aesthetically, intellectually, artistically, 632 00:41:47,003 --> 00:41:49,123 and then make use of it in some way. 633 00:41:50,203 --> 00:41:54,643 The Grand Duke had no money, but he may have had some baubles left, 634 00:41:54,643 --> 00:41:58,683 and it's said he gave her a strand of Romanov pearls, 635 00:41:58,683 --> 00:42:02,323 which she promptly had copied and turned into paste, 636 00:42:02,323 --> 00:42:04,843 and that's where we get... 637 00:42:04,843 --> 00:42:06,643 ..erm, knock-off pearls 638 00:42:06,643 --> 00:42:09,443 as a normal, everyday motif that women wear. 639 00:42:10,523 --> 00:42:13,043 But we're also really looking at the remnants 640 00:42:13,043 --> 00:42:15,403 of Imperial Russia when we look at that. 641 00:42:15,403 --> 00:42:17,723 It's a remarkable vector. 642 00:42:20,123 --> 00:42:23,003 Money adds to the decorative pleasures of life, 643 00:42:23,003 --> 00:42:24,843 but it's not life. 644 00:42:24,843 --> 00:42:27,083 It's like jewels. 645 00:42:27,083 --> 00:42:30,883 Why allow yourself to become obsessed with a beautiful stone? 646 00:42:30,883 --> 00:42:34,363 You might as well wear a cheque around your neck. 647 00:42:34,363 --> 00:42:38,403 She's sort of the launcher of the costume jewellery industry. 648 00:42:38,403 --> 00:42:40,523 But the idea that you can have fun, 649 00:42:40,523 --> 00:42:43,243 that you can mix the precious and the fake. 650 00:42:43,243 --> 00:42:45,883 Let's say that that's a metaphor for Chanel 651 00:42:45,883 --> 00:42:50,123 because, you know, she in some ways is the fake pearl. 652 00:42:50,123 --> 00:42:53,363 Here's this child of an orphanage, abandoned by her father, 653 00:42:53,363 --> 00:42:56,363 her mother dies, makes her way in life, 654 00:42:56,363 --> 00:43:00,963 probably very gruelling with a lot of humiliations, 655 00:43:00,963 --> 00:43:05,763 and she turns herself into sort of the richest woman in the world. 656 00:43:07,643 --> 00:43:10,083 And then, of course, there's a real pearl there. 657 00:43:10,083 --> 00:43:12,123 The real pearl of her genius. 658 00:43:12,123 --> 00:43:15,643 Real pearls form around grains of irritation, 659 00:43:15,643 --> 00:43:18,363 so all the irritants of her life, the genius, 660 00:43:18,363 --> 00:43:21,323 layered them with this nacreous and beautiful 661 00:43:21,323 --> 00:43:24,043 and glamorous and valuable shell. 662 00:43:25,443 --> 00:43:28,683 So wearing those pearls together is a statement of her identity. 663 00:43:28,683 --> 00:43:31,763 It refers to the price of women. 664 00:43:31,763 --> 00:43:34,043 Women who were priced. 665 00:43:34,043 --> 00:43:39,003 They were like racehorses in the world of Etienne Balsan, Boy Capel. 666 00:43:40,123 --> 00:43:42,803 And so she makes herself into a woman without a price. 667 00:43:50,723 --> 00:43:54,083 When Chanel met the Duke of Westminster, 668 00:43:54,083 --> 00:43:56,603 it was Christmas 1923. 669 00:43:56,603 --> 00:43:58,803 Chanel was 40. 670 00:43:58,803 --> 00:44:04,403 She was immensely wealthy but he was much, much richer. 671 00:44:04,403 --> 00:44:08,883 The Duke of Westminster was probably the richest man in Europe. 672 00:44:09,963 --> 00:44:12,843 He was a playboy. He had a reputation. 673 00:44:12,843 --> 00:44:15,643 But he really pursued Chanel. 674 00:44:17,363 --> 00:44:21,123 He invited her onto his yacht in Monte Carlo, 675 00:44:21,123 --> 00:44:23,803 which was the biggest private yacht in the world. 676 00:44:25,643 --> 00:44:29,643 She brought Dmitri with her because she was still with him, 677 00:44:29,643 --> 00:44:34,283 and then quickly this sort of evolved into her next relationship. 678 00:44:35,763 --> 00:44:39,643 To marry into his world would have made her a duchess, 679 00:44:39,643 --> 00:44:42,883 it would have made her part of the British aristocracy, 680 00:44:42,883 --> 00:44:47,843 it would have meant the kind of apotheosis of her social ascent. 681 00:44:49,123 --> 00:44:53,123 By the spring of 1924, they were an item. 682 00:44:53,123 --> 00:44:57,323 He had an estate in Cheshire, which was called Eaton Hall, 683 00:44:57,323 --> 00:44:59,763 which was the size of a small town. 684 00:45:01,363 --> 00:45:06,243 It was normal to have dinner for 60 or more people at these vast tables 685 00:45:06,243 --> 00:45:09,083 and whole orchestras would be brought in to entertain, 686 00:45:09,083 --> 00:45:11,843 and she was the lady of the manor. 687 00:45:39,643 --> 00:45:42,403 The idea of hunting, shooting and fishing 688 00:45:42,403 --> 00:45:44,643 was something that she really took to. 689 00:45:44,643 --> 00:45:48,603 And she spent time with the Duke at his estates in Cheshire, 690 00:45:48,603 --> 00:45:52,763 his hunting lodge in France and also in Scotland. 691 00:45:52,763 --> 00:45:56,643 She becomes an expert fisherwoman. 692 00:45:56,643 --> 00:46:00,963 She's actually catching even more than the Duke of Westminster 693 00:46:00,963 --> 00:46:04,123 and his close friend Winston Churchill, 694 00:46:04,123 --> 00:46:08,563 and she starts appearing in Winston Churchill's correspondence. 695 00:46:08,563 --> 00:46:13,603 Churchill says, "Oh, I've met the charming Coco. 696 00:46:13,603 --> 00:46:19,883 "She's a really great woman, capable of ruling a man and an Empire." 697 00:46:20,963 --> 00:46:25,483 She began to borrow the Duke's jackets, for instance - 698 00:46:25,483 --> 00:46:28,883 tweed jackets - and she began to experiment it. 699 00:46:28,883 --> 00:46:32,483 She was really quite inspired about what could be done 700 00:46:32,483 --> 00:46:35,323 with this usually humble fabric. 701 00:46:35,323 --> 00:46:39,363 And she met with William Linton of Linton Tweeds in Carlisle 702 00:46:39,363 --> 00:46:43,563 in the mid-'20s, and they began this incredible relationship. 703 00:46:45,363 --> 00:46:48,763 My dad came here in '63 as the mill manager. 704 00:46:49,803 --> 00:46:52,283 It was originally the Linton family, 705 00:46:52,283 --> 00:46:55,443 but then it became our family business. 706 00:46:55,443 --> 00:46:58,923 I did find letters backwards and forwards between Chanel 707 00:46:58,923 --> 00:47:01,043 and Linton Tweeds. 708 00:47:01,043 --> 00:47:04,603 But this one in particular epitomises the relationship. 709 00:47:04,603 --> 00:47:07,643 "Mademoiselle Chanel, having expressed the wish to see 710 00:47:07,643 --> 00:47:10,643 "your Collection, we would appreciate it if you could arrange 711 00:47:10,643 --> 00:47:13,763 "to come over early next week, preferably Tuesday." 712 00:47:13,763 --> 00:47:16,563 So that kind of defines our relationship. 713 00:47:16,563 --> 00:47:19,483 Basically, they ask us to jump and we jump. 714 00:48:38,843 --> 00:48:42,803 She refused to stop working and that used to annoy the Duke 715 00:48:42,803 --> 00:48:45,803 because he wanted her undivided attention. 716 00:48:48,883 --> 00:48:53,123 In fact, once he arranged for all her seamstresses 717 00:48:53,123 --> 00:48:56,763 to come to Cheshire, to Eaton Hall, to work there, 718 00:48:56,763 --> 00:49:01,123 so that she could also be there to entertain at a house party. 719 00:49:01,123 --> 00:49:05,043 And she was producing, you know, two big collections a year. 720 00:49:11,643 --> 00:49:16,043 In 1927, the fashion press report on the fact that 721 00:49:16,043 --> 00:49:19,123 she has set up a salon right in the centre of London 722 00:49:19,123 --> 00:49:22,643 and a team of English workers overseen by the French premier, 723 00:49:22,643 --> 00:49:25,883 so the head of the work rooms, were brought over from France 724 00:49:25,883 --> 00:49:28,963 to make sure that everything was to her specification. 725 00:49:31,363 --> 00:49:34,643 ARCHIVE: The Duke of Westminster loans his house and well known 726 00:49:34,643 --> 00:49:37,123 members of London society lend their services 727 00:49:37,123 --> 00:49:40,363 for this elegant fashion display for which Mademoiselle Chanel 728 00:49:40,363 --> 00:49:43,083 crossed the Channel in order to give to British materials 729 00:49:43,083 --> 00:49:44,603 her experienced Paris cut. 730 00:49:46,363 --> 00:49:49,963 This is Lady Pamela Smith, who shows you how attractive one can look 731 00:49:49,963 --> 00:49:52,803 in a simple red and white striped calico beach suit. 732 00:50:03,923 --> 00:50:07,563 Miss Hilary Charles wears a white cotton frock, spotted red and black. 733 00:50:08,643 --> 00:50:12,363 People said I was an anarchist and that I took an evil pleasure 734 00:50:12,363 --> 00:50:16,923 in humiliating people of standing by placing them under my command. 735 00:50:19,123 --> 00:50:23,403 I have employed society people not to indulge my vanity 736 00:50:23,403 --> 00:50:25,363 or to humiliate them - 737 00:50:25,363 --> 00:50:29,483 I would take other forms of revenge supposing I were seeking them - 738 00:50:29,483 --> 00:50:32,363 but because they were useful to me. 739 00:50:33,883 --> 00:50:38,083 She was the queen of reverse power dynamics. 740 00:50:38,083 --> 00:50:39,683 It was a way 741 00:50:39,683 --> 00:50:42,283 to turn the tables on people who made her feel so inadequate 742 00:50:42,283 --> 00:50:43,643 for so long. 743 00:50:51,883 --> 00:50:57,643 The Duke and Chanel went on trips along the Riviera 744 00:50:57,643 --> 00:51:04,003 in one of his yachts, and they came across a piece of land at Roquebrune 745 00:51:04,003 --> 00:51:07,083 and decided to build a house. 746 00:51:07,083 --> 00:51:10,523 The house was called La Pausa. 747 00:51:10,523 --> 00:51:16,003 Chanel wanted to replicate, in this house, 748 00:51:16,003 --> 00:51:20,443 the staircase at the abbey where she'd spent her childhood. 749 00:51:22,243 --> 00:51:24,123 It was a place for both of them. 750 00:51:24,123 --> 00:51:28,283 But sadly, by this point, their relationship, 751 00:51:28,283 --> 00:51:31,883 the cracks were really beginning to show. 752 00:51:31,883 --> 00:51:34,283 They still had these glittering house parties, 753 00:51:34,283 --> 00:51:37,563 but people would hear terrible rows. 754 00:51:44,163 --> 00:51:47,563 Chanel undoubtedly tried to get pregnant, 755 00:51:47,563 --> 00:51:49,443 but it didn't happen. 756 00:51:49,443 --> 00:51:53,763 He'd clearly decided that he needed to find a young bride 757 00:51:53,763 --> 00:51:56,243 who could give him a male heir. 758 00:51:57,563 --> 00:52:00,043 Which, by the way, he never got. 759 00:52:00,043 --> 00:52:03,963 But he did get his young bride, who was called Loelia Ponsonby. 760 00:52:03,963 --> 00:52:06,203 She was the daughter of a quintessential 761 00:52:06,203 --> 00:52:08,883 British courtier. 762 00:52:08,883 --> 00:52:13,243 He actually took her to meet Chanel in Paris 763 00:52:13,243 --> 00:52:15,163 as if to get her looked over. 764 00:52:20,123 --> 00:52:24,523 Er, so this is a dress that belonged to Loelia Ponsonby. 765 00:52:24,523 --> 00:52:26,403 Erm, and as you can see, 766 00:52:26,403 --> 00:52:29,923 it has this sort of Chanel signature. 767 00:52:29,923 --> 00:52:31,243 The line is very simple. 768 00:52:31,243 --> 00:52:33,523 It's just a V neck with straps. 769 00:52:34,603 --> 00:52:37,883 The sequins are stitched and then they're punched through. 770 00:52:37,883 --> 00:52:41,283 So you get this transparency sort of at play. 771 00:52:43,283 --> 00:52:46,083 Loelia Ponsonby married the Duke in 1930, 772 00:52:46,083 --> 00:52:49,363 and this Chanel dress is from 1932. 773 00:52:50,603 --> 00:52:52,803 The two women weren't particularly friends, 774 00:52:52,803 --> 00:52:55,763 but, you know, her clothes were such that Loelia, 775 00:52:55,763 --> 00:52:58,163 who was a very elegant woman, 776 00:52:58,163 --> 00:53:01,523 was very happy to wear Chanel's designs, 777 00:53:01,523 --> 00:53:03,723 and Chanel was very happy to design for her. 778 00:53:07,163 --> 00:53:11,243 Ten years of my life have been spent with Westminster. 779 00:53:11,243 --> 00:53:15,483 Beneath his clumsy exterior, he is a skilful hunter. 780 00:53:15,483 --> 00:53:19,243 You'd have to be skilful to hang on to me for ten years! 781 00:53:20,603 --> 00:53:23,803 I loved him, or I thought I loved him, 782 00:53:23,803 --> 00:53:26,163 which amounts to the same thing. 783 00:53:26,163 --> 00:53:29,603 He still belongs to a generation of well-brought-up men. 784 00:53:29,603 --> 00:53:33,363 All English men, for that matter, are well-brought-up - 785 00:53:33,363 --> 00:53:35,563 until they reach Calais, at least! 786 00:53:38,603 --> 00:53:42,043 In Mayfair, if you look at the old lampposts, 787 00:53:42,043 --> 00:53:45,123 they have what looks like a double C on them, 788 00:53:45,123 --> 00:53:46,243 and a W. 789 00:53:47,563 --> 00:53:50,483 Is that just urban myth 790 00:53:50,483 --> 00:53:54,283 that the double C is for Coco Chanel and Westminster, 791 00:53:54,283 --> 00:53:56,123 the Duke of Westminster? 792 00:53:56,123 --> 00:53:59,643 Anyway, it has an emotional truth to it, 793 00:53:59,643 --> 00:54:01,323 even if it's a fairy tale. 794 00:54:16,323 --> 00:54:19,723 The 1930s was a very polarising period in France, 795 00:54:19,723 --> 00:54:22,443 when part of the population was becoming more and more 796 00:54:22,443 --> 00:54:24,123 right wing and anti-Semitic. 797 00:54:24,123 --> 00:54:26,363 CHANTING 798 00:54:26,363 --> 00:54:30,483 And the other part was becoming more and more radical and leftist. 799 00:54:31,643 --> 00:54:36,363 And there was a huge labour movement and people were going on strike. 800 00:54:36,363 --> 00:54:38,363 Chanel's workers went on strike, 801 00:54:38,363 --> 00:54:40,563 and she just completely exploded. 802 00:54:40,563 --> 00:54:42,603 And she tried to fire them all. 803 00:54:42,603 --> 00:54:45,603 She did fire them all, but they refused to leave. 804 00:54:45,603 --> 00:54:48,603 They occupied her atelier, 805 00:54:48,603 --> 00:54:52,403 and eventually she had to back down, which she really hated. 806 00:54:54,483 --> 00:54:57,163 You see that someone who grew up poor 807 00:54:57,163 --> 00:55:00,563 nevertheless didn't identify with any of her workers at all. 808 00:55:02,363 --> 00:55:05,843 By the 1930s, she lives at The Ritz 809 00:55:05,843 --> 00:55:10,563 and she's in a relationship with a designer, 810 00:55:10,563 --> 00:55:14,563 an illustrator called Paul Iribe. 811 00:55:14,563 --> 00:55:17,123 She was undoubtedly right-wing, 812 00:55:17,123 --> 00:55:20,363 and Paul Iribe was very, very right-wing. 813 00:55:21,923 --> 00:55:24,443 Chanel was someone who'd very much absorb the politics 814 00:55:24,443 --> 00:55:26,163 of those around her. 815 00:55:26,163 --> 00:55:29,683 Boy Capel was a great progressive liberal, 816 00:55:29,683 --> 00:55:32,203 but by the time she got to Iribe, 817 00:55:32,203 --> 00:55:35,563 she was very ripe for the kind of nationalism 818 00:55:35,563 --> 00:55:37,003 that he represented. 819 00:55:38,443 --> 00:55:41,603 And she bankrolled his journal, 820 00:55:41,603 --> 00:55:44,763 which was unmistakably a proto-fascist, 821 00:55:44,763 --> 00:55:47,563 arch nationalist, right-wing 822 00:55:47,563 --> 00:55:49,923 but interesting, artistic journal. 823 00:55:53,283 --> 00:55:57,363 He used Coco as the face of Marianne, 824 00:55:57,363 --> 00:55:59,923 the allegory of France, 825 00:55:59,923 --> 00:56:02,043 shown martyred on the cross 826 00:56:02,043 --> 00:56:05,723 or drowning in blood or her eyes gouged out. 827 00:56:05,723 --> 00:56:09,043 I think she was sort of the cover girl. 828 00:56:09,043 --> 00:56:12,603 She bypassed Tsarina, Duchess, 829 00:56:12,603 --> 00:56:15,723 and went straight to allegorical emblem 830 00:56:15,723 --> 00:56:18,603 of the entire nation of France! 831 00:56:18,603 --> 00:56:20,843 Really, I don't know where you go from there! 832 00:56:23,123 --> 00:56:27,683 The most complicated man I ever knew was Paul Iribe. 833 00:56:27,683 --> 00:56:30,563 My relationship with Iribe was a passionate one. 834 00:56:30,563 --> 00:56:33,083 How I loathe passion! 835 00:56:33,083 --> 00:56:35,043 What an abomination! 836 00:56:35,043 --> 00:56:37,163 What a ghastly disease! 837 00:56:40,723 --> 00:56:43,843 She was going to marry Iribe. 838 00:56:47,083 --> 00:56:52,123 He took the Train Bleu to join her at La Pausa. 839 00:56:53,283 --> 00:56:56,563 And when he arrived, he went down to the court de tennis 840 00:56:56,563 --> 00:56:59,963 and he was, you know, white. 841 00:57:01,083 --> 00:57:03,523 And she came and she saw him... 842 00:57:04,683 --> 00:57:06,403 ..fall down. He was dead. 843 00:57:08,803 --> 00:57:12,323 He dies in front of Chanel. 844 00:57:12,323 --> 00:57:15,963 Again, the loss of somebody that she loves. 845 00:57:18,283 --> 00:57:21,963 She couldn't sleep any more after that. 846 00:57:23,163 --> 00:57:26,723 She was terrified that death was really 847 00:57:26,723 --> 00:57:30,443 taking such a power in her life. 848 00:57:49,683 --> 00:57:52,043 When war is declared, 849 00:57:52,043 --> 00:57:54,563 Chanel flees Paris 850 00:57:54,563 --> 00:57:57,963 and she goes to stay at the home 851 00:57:57,963 --> 00:58:01,603 of her nephew, Andre, in the countryside. 852 00:58:01,603 --> 00:58:04,243 REPORTER: And now the Nazis entered Paris. 853 00:58:04,243 --> 00:58:07,563 This had been the dream of a Kaiser in the last war. 854 00:58:07,563 --> 00:58:09,123 Hitler achieved it. 855 00:58:10,563 --> 00:58:12,763 Paris is occupied. 856 00:58:12,763 --> 00:58:16,163 Calm is apparently restored. 857 00:58:16,163 --> 00:58:19,883 And like many inhabitants, she goes back. 858 00:58:22,243 --> 00:58:25,843 She wants to return to her rooms 859 00:58:25,843 --> 00:58:30,123 where she's lived at The Ritz since the 1930s. 860 00:58:32,043 --> 00:58:36,363 But her former suite, at the grand part overlooking Place Vendome, 861 00:58:36,363 --> 00:58:39,283 is occupied by German officers. 862 00:58:41,603 --> 00:58:45,403 She somehow manages to persuade the manager of The Ritz 863 00:58:45,403 --> 00:58:48,083 to let her have a room at the very back, 864 00:58:48,083 --> 00:58:51,123 an attic room on the Rue Cambon side, 865 00:58:51,123 --> 00:58:54,443 which was where her business is. 866 00:58:54,443 --> 00:58:57,123 And she keeps a low profile. 867 00:59:02,163 --> 00:59:05,563 Baron von Dincklage, also known as Spatz, 868 00:59:05,563 --> 00:59:08,283 was a German officer 869 00:59:08,283 --> 00:59:11,523 who Chanel may have met years prior. 870 00:59:11,523 --> 00:59:16,123 He had been a spy in France before the war, 871 00:59:16,123 --> 00:59:19,323 and he'd been sent to France by the Germans 872 00:59:19,323 --> 00:59:22,443 to infiltrate French society. 873 00:59:22,443 --> 00:59:25,363 He'd been on the Riviera at the same time that Chanel, 874 00:59:25,363 --> 00:59:28,163 he sort of presented himself as a tennis pro 875 00:59:28,163 --> 00:59:32,243 or a businessman to learn about what was seductive 876 00:59:32,243 --> 00:59:34,443 to French women. In particular, 877 00:59:34,443 --> 00:59:38,923 how to tailor Nazi propaganda to make it palatable. 878 00:59:38,923 --> 00:59:41,123 And I think he used that to his advantage 879 00:59:41,123 --> 00:59:42,883 with Chanel, among others. 880 00:59:44,603 --> 00:59:48,403 And he and Chanel started a romance during these years 881 00:59:48,403 --> 00:59:52,563 when he spent a lot of time at her apartment in The Ritz. 882 00:59:54,763 --> 00:59:57,563 She did claim innocence. 883 00:59:57,563 --> 01:00:01,723 There's a apocryphal story that she said to Cecil Beaton. 884 01:00:01,723 --> 01:00:04,483 "When a lady my age has a chance at a lover, 885 01:00:04,483 --> 01:00:06,563 "she does not ask to see his passport." 886 01:00:07,603 --> 01:00:09,123 And it's true. 887 01:00:09,123 --> 01:00:11,043 You know, he did have an English mother 888 01:00:11,043 --> 01:00:12,563 and they did speak English 889 01:00:12,563 --> 01:00:15,323 and she always had a soft spot for an Englishman. 890 01:00:15,323 --> 01:00:18,363 So perhaps she convinced herself 891 01:00:18,363 --> 01:00:20,683 that he was more English than German. 892 01:00:22,123 --> 01:00:25,163 But in fact, he was a German agent. 893 01:00:27,603 --> 01:00:33,443 Andre, who was her nephew, or possibly her son - 894 01:00:33,443 --> 01:00:37,043 we will never know, even he may never have actually known - 895 01:00:37,043 --> 01:00:39,883 was in the French army and had been captured 896 01:00:39,883 --> 01:00:43,243 and was in a German prisoner of war camp. 897 01:00:44,803 --> 01:00:46,603 Of all the people in her life, 898 01:00:46,603 --> 01:00:49,963 she was most attached emotionally to Andre. 899 01:00:49,963 --> 01:00:52,803 It was his picture she kept in her purse all her life, 900 01:00:52,803 --> 01:00:54,163 no-one else's. 901 01:00:54,163 --> 01:00:57,323 And she was desperate to get him released. 902 01:00:57,323 --> 01:01:00,963 Chanel got news from him that he had TB 903 01:01:00,963 --> 01:01:02,763 and was very, very sick. 904 01:01:02,763 --> 01:01:05,283 And this was what had killed her mother. 905 01:01:05,283 --> 01:01:09,603 And it is at this point that she becomes involved 906 01:01:09,603 --> 01:01:13,323 with the German agent - that the affair begins. 907 01:01:13,323 --> 01:01:16,323 And I think - I'm speculating, of course - 908 01:01:16,323 --> 01:01:22,083 that she would do whatever it took to save Andre. 909 01:01:23,603 --> 01:01:26,843 He was duly released from the prisoner of war camp 910 01:01:26,843 --> 01:01:29,683 and he did return to France, 911 01:01:29,683 --> 01:01:33,243 and she probably saved his life as a consequence. 912 01:01:35,683 --> 01:01:37,003 And yet, 913 01:01:37,003 --> 01:01:40,603 the relationship continues with Spatz 914 01:01:40,603 --> 01:01:45,803 and then Chanel becomes involved in this frankly implausible plot. 915 01:01:47,763 --> 01:01:51,563 It was a kind of spy mission designed to broker 916 01:01:51,563 --> 01:01:54,083 a separate peace with Churchill, 917 01:01:54,083 --> 01:01:56,563 around the back, if you will, of Hitler. 918 01:01:58,603 --> 01:02:02,843 Her Nazi handlers had a name for her cooperation with them. 919 01:02:02,843 --> 01:02:04,563 It was called Operation Modelhut, 920 01:02:04,563 --> 01:02:07,883 which means "fashion hat" in German. 921 01:02:07,883 --> 01:02:10,203 Through the Duke of Westminster, she'd been a friend 922 01:02:10,203 --> 01:02:11,323 of Winston Churchill. 923 01:02:11,323 --> 01:02:14,563 And she'd somehow fantastically volunteered as a go-between 924 01:02:14,563 --> 01:02:16,243 between the English and the Germans, 925 01:02:16,243 --> 01:02:18,243 if you can imagine Chanel doing that, 926 01:02:18,243 --> 01:02:20,243 shacked up at The Ritz with her Nazi officer. 927 01:02:20,243 --> 01:02:22,563 One thing you learn from the world of the courtesans 928 01:02:22,563 --> 01:02:24,923 is to be an exquisite opportunist. 929 01:02:26,083 --> 01:02:30,603 Her code name was "Westminster", which tells you everything. 930 01:02:30,603 --> 01:02:34,283 Her connections through the British aristocracy 931 01:02:34,283 --> 01:02:36,483 were prized by the Nazis. 932 01:02:37,803 --> 01:02:41,083 She's going to meet Churchill in Madrid 933 01:02:41,083 --> 01:02:42,603 and deliver this message 934 01:02:42,603 --> 01:02:45,803 that Schellenberg and others in Berlin 935 01:02:45,803 --> 01:02:48,923 want a negotiated peace settlement. 936 01:02:50,403 --> 01:02:52,883 She was in over her head, 937 01:02:52,883 --> 01:02:56,403 but I think she imagined herself the saviour of Europe 938 01:02:56,403 --> 01:02:59,563 and the kind of heroine who brought an end to the war - 939 01:02:59,563 --> 01:03:00,923 on German terms. 940 01:03:02,723 --> 01:03:05,403 This, of course, is doomed to failure. 941 01:03:05,403 --> 01:03:07,603 It seems highly unlikely, 942 01:03:07,603 --> 01:03:11,603 in the midst of trying to save the free world from the Nazis, 943 01:03:11,603 --> 01:03:15,803 that Churchill was going to have time to meet with Coco Chanel. 944 01:03:15,803 --> 01:03:20,403 So this implausible and frankly hopeless plot went wrong. 945 01:03:21,603 --> 01:03:24,203 REPORTER: Yes, sir. Liberation looks like this. 946 01:03:24,203 --> 01:03:27,843 This was Paris again after four years 947 01:03:27,843 --> 01:03:29,123 of a foul grief. 948 01:03:30,603 --> 01:03:37,043 When the tide turned and the Allies came and retook Paris, 949 01:03:37,043 --> 01:03:39,043 Chanel quickly understood 950 01:03:39,043 --> 01:03:41,563 that she was going to have to change allegiances. 951 01:03:41,563 --> 01:03:44,043 She was nothing if not flexible, 952 01:03:44,043 --> 01:03:47,843 and she understood that she was at risk 953 01:03:47,843 --> 01:03:53,363 for being tried and accused as a collaborationist. 954 01:03:53,363 --> 01:03:56,563 And French citizens who had been involved in helping the Nazis 955 01:03:56,563 --> 01:03:58,683 were severely punished. 956 01:04:02,203 --> 01:04:06,363 She received a visit from Malcolm Muggeridge, 957 01:04:06,363 --> 01:04:10,283 who was a British spy working for intelligence in Paris, 958 01:04:10,283 --> 01:04:14,643 and he was rather interested in meeting the famous Chanel. 959 01:04:15,763 --> 01:04:19,563 And he went to have dinner with her in her apartment, 960 01:04:19,563 --> 01:04:22,003 where they had delicious food and wine, 961 01:04:22,003 --> 01:04:23,883 but she didn't eat very much. 962 01:04:24,963 --> 01:04:27,763 He said she was impossible to pin down. 963 01:04:30,443 --> 01:04:34,563 Chanel was briefly arrested for her being a collaborator 964 01:04:34,563 --> 01:04:35,883 by the free French, 965 01:04:35,883 --> 01:04:38,163 and then she was let go quite rapidly, 966 01:04:38,163 --> 01:04:42,243 possibly through the intervention of Churchill. 967 01:04:42,243 --> 01:04:44,723 Not only had he been her friend 968 01:04:44,723 --> 01:04:46,963 when she was with the Duke of Westminster, 969 01:04:46,963 --> 01:04:49,603 but also more likely because she might have said things 970 01:04:49,603 --> 01:04:52,283 about other pro-Nazi British aristocrats, 971 01:04:52,283 --> 01:04:53,883 including the Duke of Windsor. 972 01:04:57,403 --> 01:04:59,603 She was gone for a few hours 973 01:04:59,603 --> 01:05:02,963 and came back to her suite at The Ritz 974 01:05:02,963 --> 01:05:06,323 and soon thereafter was able to pack up her belongings 975 01:05:06,323 --> 01:05:08,603 and hightail it to Switzerland, 976 01:05:08,603 --> 01:05:11,563 where she would spend the next more than a decade. 977 01:05:12,843 --> 01:05:14,603 She was a great survivor. 978 01:05:14,603 --> 01:05:17,403 She had survived the traumas of her childhood. 979 01:05:17,403 --> 01:05:19,883 She had survived bereavement. 980 01:05:19,883 --> 01:05:22,203 And she was going to survive the occupation. 981 01:05:22,203 --> 01:05:23,883 And she did what it took. 982 01:05:26,683 --> 01:05:30,603 Perhaps the worst thing she did during the occupation 983 01:05:30,603 --> 01:05:33,363 was to try and get back complete control 984 01:05:33,363 --> 01:05:35,443 of her perfume company. 985 01:05:35,443 --> 01:05:38,763 She only owned 10% of it. 986 01:05:38,763 --> 01:05:42,323 The remainder of it was owned by the Wertheimers. 987 01:05:42,323 --> 01:05:44,603 The perfume part of her business was owned 988 01:05:44,603 --> 01:05:47,483 by a very, very rich Jewish family, the Wertheimers. 989 01:05:47,483 --> 01:05:51,443 And during the war, she tried to get the business back from them - 990 01:05:51,443 --> 01:05:52,923 they had fled to America - 991 01:05:52,923 --> 01:05:57,803 by invoking the Nazi race laws against this Jewish family. 992 01:05:57,803 --> 01:05:59,923 She didn't succeed. 993 01:05:59,923 --> 01:06:01,643 But... But she tried. 994 01:06:02,803 --> 01:06:05,003 She had no sense of loyalty to them. 995 01:06:05,003 --> 01:06:08,123 They had made her the equivalent of billions of dollars. 996 01:06:08,123 --> 01:06:10,803 So, erm, yeah, that was... 997 01:06:10,803 --> 01:06:12,963 That was the Chanel of the 1940s. 998 01:06:15,043 --> 01:06:18,563 Somehow, despite all these ups and downs 999 01:06:18,563 --> 01:06:22,963 and legal actions and war and peace, 1000 01:06:22,963 --> 01:06:26,683 she remained friends with them, 1001 01:06:26,683 --> 01:06:28,043 remarkably. 1002 01:06:28,043 --> 01:06:31,923 So when she makes her comeback in 1954, 1003 01:06:31,923 --> 01:06:34,763 after a long period of inactivity, 1004 01:06:34,763 --> 01:06:39,923 it's financed and backed by the Wertheimers. 1005 01:06:39,923 --> 01:06:44,683 And Pierre Wertheimer stands loyally by her side. 1006 01:06:45,923 --> 01:06:47,883 She was valuable property, 1007 01:06:47,883 --> 01:06:50,923 and I think the Wertheimers probably encouraged her also 1008 01:06:50,923 --> 01:06:52,603 to start up after the war, 1009 01:06:52,603 --> 01:06:54,603 because at the very least, even if she failed, 1010 01:06:54,603 --> 01:06:57,083 it would give temporary publicity to the perfume. 1011 01:07:02,603 --> 01:07:06,323 That voice that gushed forth from her mouth like lava, 1012 01:07:06,323 --> 01:07:09,963 those words that crackled like dry vines, 1013 01:07:09,963 --> 01:07:13,003 I heard them all over entire evenings 1014 01:07:13,003 --> 01:07:14,723 in the hotel in St Moritz 1015 01:07:14,723 --> 01:07:18,123 where I met her in the winter of 1946, 1016 01:07:18,123 --> 01:07:20,363 unemployed and with nothing to do 1017 01:07:20,363 --> 01:07:24,163 for the first time in her life, chomping at the bit. 1018 01:07:24,163 --> 01:07:26,763 She had gone into voluntary exile, 1019 01:07:26,763 --> 01:07:29,683 unsure whether to return to Rue Cambon 1020 01:07:29,683 --> 01:07:32,483 and waiting to become wealthy again. 1021 01:07:35,123 --> 01:07:37,803 Chanel, the volcano from the Auvergne, 1022 01:07:37,803 --> 01:07:40,923 which Paris was mistaken in believing was extinct. 1023 01:07:47,083 --> 01:07:49,043 REPORTER: From Paris come the first pictures of 1024 01:07:49,043 --> 01:07:51,563 the controversial new Christian Dior fashion. 1025 01:07:55,883 --> 01:07:58,283 After the war, Christian Dior 1026 01:07:58,283 --> 01:08:02,483 becomes the most successful designer in the world 1027 01:08:02,483 --> 01:08:05,363 with his famous New Look. 1028 01:08:05,363 --> 01:08:08,363 And it is the antithesis 1029 01:08:08,363 --> 01:08:12,283 of everything Chanel has stood for. 1030 01:08:12,283 --> 01:08:17,603 Dior does this highly romanticised vision of femininity, 1031 01:08:17,603 --> 01:08:19,723 which actually, although it's called the New Look, 1032 01:08:19,723 --> 01:08:22,603 really looks back to La Belle Epoque, 1033 01:08:22,603 --> 01:08:25,403 an era that Chanel remembered all too well, 1034 01:08:25,403 --> 01:08:28,323 where women wore corsets and long skirts. 1035 01:08:28,323 --> 01:08:32,203 And Chanel was so enraged by this. 1036 01:08:32,203 --> 01:08:36,403 The sight of a woman in a New Look dress, 1037 01:08:36,403 --> 01:08:39,443 one of her friends said, was like waving a red flag 1038 01:08:39,443 --> 01:08:40,563 in front of a bull. 1039 01:09:08,003 --> 01:09:10,803 She did, in fact, launch a new line 1040 01:09:10,803 --> 01:09:15,043 in '54 to much, much anticipation. 1041 01:09:17,483 --> 01:09:19,403 How was it received? 1042 01:09:19,403 --> 01:09:21,003 Total flop. 1043 01:09:21,003 --> 01:09:24,563 It was an enormous disappointment. 1044 01:09:24,563 --> 01:09:26,563 The press was vicious. 1045 01:09:26,563 --> 01:09:29,003 "She is living in the past. 1046 01:09:29,003 --> 01:09:30,763 "This is boring. 1047 01:09:30,763 --> 01:09:32,483 "She's lost her touch." 1048 01:09:32,483 --> 01:09:35,283 It was met essentially with a big yawn. 1049 01:09:35,283 --> 01:09:39,723 But it was also clear that there was a collaborationist cloud 1050 01:09:39,723 --> 01:09:44,363 around her that was very difficult for the French to accept still. 1051 01:09:46,403 --> 01:09:49,523 Another person might have been disheartened and said, 1052 01:09:49,523 --> 01:09:53,403 "Well, you know, I tried and it's not my moment any more." 1053 01:09:55,123 --> 01:09:57,523 But that was not her reaction at all. 1054 01:10:23,803 --> 01:10:26,723 Even though at this point she's in her 70s, 1055 01:10:26,723 --> 01:10:33,123 her vision is recognised by some American fashion editors 1056 01:10:33,123 --> 01:10:37,323 who said, "Yes, actually, this looks rather youthful and appealing." 1057 01:10:41,003 --> 01:10:45,043 In 1957, Coco Chanel took a trip to the United States, 1058 01:10:45,043 --> 01:10:47,603 to this very city of Dallas, Texas, 1059 01:10:47,603 --> 01:10:53,283 at the invitation of department store magnate Stanley Marcus. 1060 01:10:53,283 --> 01:10:58,323 Dallas is home to the great fashion emporium Neiman Marcus, 1061 01:10:58,323 --> 01:11:01,883 and Stanley Marcus knew the power of Parisian fashion 1062 01:11:01,883 --> 01:11:04,483 and the influence it was already having in America, 1063 01:11:04,483 --> 01:11:08,603 and he made sure that she was feted within an inch of her life. 1064 01:11:11,603 --> 01:11:16,443 Here, she and Stanley Marcus are at his ranch. 1065 01:11:16,443 --> 01:11:18,963 Chanel is wearing a fur stole. 1066 01:11:18,963 --> 01:11:21,283 But it's September in Dallas. 1067 01:11:21,283 --> 01:11:24,243 But for style, she kept it on. 1068 01:11:24,243 --> 01:11:28,443 Stanley Marcus staged a bovine fashion show 1069 01:11:28,443 --> 01:11:30,243 for Coco Chanel, 1070 01:11:30,243 --> 01:11:33,483 in which cows were dressed in pearls 1071 01:11:33,483 --> 01:11:37,603 as a kind of blending of their two worlds. 1072 01:11:37,603 --> 01:11:41,083 She went dressed in a kind of cowgirl outfit. 1073 01:12:05,763 --> 01:12:08,603 I like to say that Americans are very amnesiac, 1074 01:12:08,603 --> 01:12:14,363 and they managed not to think about Chanel's wartime connections. 1075 01:12:14,363 --> 01:12:19,243 And the breezy, casual, athletic look of Chanel's clothes 1076 01:12:19,243 --> 01:12:22,323 struck a chord with postwar America. 1077 01:12:22,323 --> 01:12:24,043 They loved France, 1078 01:12:24,043 --> 01:12:26,323 and suddenly, the French seemed American. 1079 01:12:26,323 --> 01:12:28,723 And Chanel found herself the toast 1080 01:12:28,723 --> 01:12:30,803 of American fashion. 1081 01:12:35,523 --> 01:12:37,923 Unlike many couturiers, 1082 01:12:37,923 --> 01:12:40,963 she didn't mind the Chanel look being copied. 1083 01:12:40,963 --> 01:12:44,643 She thought imitation was the sincerest form of flattery. 1084 01:12:58,763 --> 01:13:01,803 When she came back in the '50s and '60s, 1085 01:13:01,803 --> 01:13:05,123 she was far and away most famous for these tailored suits. 1086 01:13:05,123 --> 01:13:07,323 And over here, we have a copy. 1087 01:13:07,323 --> 01:13:09,803 The department stores in New York 1088 01:13:09,803 --> 01:13:13,163 would proudly have fashion shows showing their licensed copies. 1089 01:13:13,163 --> 01:13:15,363 They'd even proudly put them in the window saying, 1090 01:13:15,363 --> 01:13:17,283 "Couture, 400. 1091 01:13:17,283 --> 01:13:19,283 "Our version, $35." 1092 01:13:19,283 --> 01:13:20,603 TILL RINGS 1093 01:13:20,603 --> 01:13:24,923 You could buy the prestige of having a Chanel suit 1094 01:13:24,923 --> 01:13:26,683 by buying a licensed copy. 1095 01:13:28,563 --> 01:13:30,923 It was presciently modern. 1096 01:13:30,923 --> 01:13:34,163 It sort of anticipates sampling, right? 1097 01:13:34,163 --> 01:13:36,563 It anticipates the sampling of the art world, 1098 01:13:36,563 --> 01:13:37,963 the sampling of the music world. 1099 01:13:37,963 --> 01:13:40,563 It was the sampling of the fashion world. 1100 01:13:40,563 --> 01:13:42,563 It's a form of immortality. 1101 01:13:54,123 --> 01:13:56,923 If you consider it a battle between the Dior aesthetic 1102 01:13:56,923 --> 01:13:58,163 and Chanel's aesthetic, 1103 01:13:58,163 --> 01:14:00,523 it's very clear that Chanel won that battle. 1104 01:14:02,043 --> 01:14:04,723 She's dressing Jackie Kennedy, 1105 01:14:04,723 --> 01:14:06,603 one of the most famous women in the world. 1106 01:14:06,603 --> 01:14:08,963 She's dressing French movie stars. 1107 01:14:08,963 --> 01:14:10,683 She's dressing Elizabeth Taylor. 1108 01:14:10,683 --> 01:14:14,123 She becomes incredibly famous again. 1109 01:14:14,123 --> 01:14:19,443 She's synonymous with chic in the 1950s and '60s, 1110 01:14:19,443 --> 01:14:23,683 just as much as she has been in the '20s and '30s. 1111 01:14:24,843 --> 01:14:28,843 These suits became a new kind of haute bourgeois uniform. 1112 01:14:31,243 --> 01:14:34,123 The first year I bought Chanel couture, 1113 01:14:34,123 --> 01:14:37,043 I think that was '59. 1114 01:14:37,043 --> 01:14:39,563 I found a suit 1115 01:14:39,563 --> 01:14:43,083 that I must have worn for... 1116 01:14:43,083 --> 01:14:44,803 ..eight or ten years. 1117 01:14:44,803 --> 01:14:46,803 It was totally classic. 1118 01:14:46,803 --> 01:14:49,243 It was very like this colour, 1119 01:14:49,243 --> 01:14:52,803 but without the silver woven in. 1120 01:14:52,803 --> 01:14:56,003 I just felt wonderful in it. 1121 01:14:56,003 --> 01:14:59,283 And I loved the fact... 1122 01:14:59,283 --> 01:15:02,603 I bought a lot of tweeds there 1123 01:15:02,603 --> 01:15:05,603 because of travelling a lot - they don't wrinkle. 1124 01:15:08,923 --> 01:15:13,083 I managed to make it two or three times a year to Paris 1125 01:15:13,083 --> 01:15:15,443 to see the whole collection. 1126 01:15:16,523 --> 01:15:20,883 In those days, it was so different than now. 1127 01:15:20,883 --> 01:15:22,083 It was quiet. 1128 01:15:22,083 --> 01:15:25,003 There was no music, there were no celebrities. 1129 01:15:25,003 --> 01:15:26,563 I mean, there'd be an actress, 1130 01:15:26,563 --> 01:15:28,563 and usually the wife 1131 01:15:28,563 --> 01:15:31,243 of the President of France would go. 1132 01:15:32,843 --> 01:15:36,003 I remember she would sit up on the stairs 1133 01:15:36,003 --> 01:15:39,563 just intensely watching the mannequins, 1134 01:15:39,563 --> 01:15:41,323 and then she'd quickly vanish. 1135 01:16:37,283 --> 01:16:40,843 I had done the movie Otto E Mezzo - Eight And A Half. 1136 01:16:40,843 --> 01:16:45,603 We went over to Paris for the weekend 1137 01:16:45,603 --> 01:16:50,203 and I ran into my great friend who I adored - Salvador Dali. 1138 01:16:50,203 --> 01:16:55,123 And he said, "You've got to go and see Mademoiselle, 1139 01:16:55,123 --> 01:16:57,083 "and why don't you work there?" 1140 01:16:57,083 --> 01:16:59,403 I said, "How the hell am I going to work for HER?" 1141 01:16:59,403 --> 01:17:01,523 He said, "She's looking for models." 1142 01:17:01,523 --> 01:17:03,603 I said, "How fabulous!" 1143 01:17:03,603 --> 01:17:07,883 So I called up and they said, "Please, come right away." 1144 01:17:09,283 --> 01:17:13,603 So I ran there and she stood at the top of the stairs, 1145 01:17:13,603 --> 01:17:16,123 lauding. 1146 01:17:13,603 --> 01:17:16,123 HAUGHTY LAUGHTER 1147 01:17:19,043 --> 01:17:21,043 Saying, "Wonderful shoulders." 1148 01:17:23,323 --> 01:17:26,283 She came down the stairs and she hired me. 1149 01:17:28,123 --> 01:17:30,203 We all wanted to be the favourite. 1150 01:17:30,203 --> 01:17:33,603 We all think we were the favourite, in fact. 1151 01:17:33,603 --> 01:17:35,803 That's the, the cote... 1152 01:17:35,803 --> 01:17:39,163 The mischievous side of Chanel. 1153 01:17:39,163 --> 01:17:42,603 To get everybody under control. 1154 01:17:42,603 --> 01:17:46,723 She played the seduction with everyone. 1155 01:17:46,723 --> 01:17:49,563 I was her favourite. There was no-one else. 1156 01:17:49,563 --> 01:17:51,723 I was numero uno. 1157 01:17:51,723 --> 01:17:54,523 Chanel called me the American Cowboy. 1158 01:18:25,963 --> 01:18:29,163 In this apartment, you will see no bedroom. 1159 01:18:29,163 --> 01:18:31,883 Because actually Gabrielle Chanel was living at the Hotel Ritz, 1160 01:18:31,883 --> 01:18:33,883 which is just across the street. 1161 01:18:33,883 --> 01:18:36,163 It was very practical for her. 1162 01:18:36,163 --> 01:18:38,323 She would be at The Ritz, 1163 01:18:38,323 --> 01:18:40,563 and she'd leave there around 12 o'clock 1164 01:18:40,563 --> 01:18:44,083 to come down to the salon. 1165 01:18:44,083 --> 01:18:46,603 And everybody would say, "She's coming, she's coming! 1166 01:18:46,603 --> 01:18:49,763 "And clean the stairs and make sure everything's immaculate," 1167 01:18:49,763 --> 01:18:51,163 da-da-da-da! 1168 01:18:51,163 --> 01:18:53,603 And someone was here to welcome her. 1169 01:18:53,603 --> 01:18:56,403 And before they would spray the perfume Chanel No 5 1170 01:18:56,403 --> 01:18:59,363 in the staircase, in the haute couture salon. 1171 01:18:59,363 --> 01:19:01,683 It was very important for Gabrielle Chanel 1172 01:19:01,683 --> 01:19:04,243 that the perfume No 5 would precede her. 1173 01:19:04,243 --> 01:19:06,443 And then she'd arrive! 1174 01:19:06,443 --> 01:19:09,283 And I'd start working with her immediately. 1175 01:19:10,683 --> 01:19:13,683 She never drew. She always fit them on me. 1176 01:19:13,683 --> 01:19:17,003 Always the high armhole close to the body. 1177 01:19:18,323 --> 01:19:21,083 You know, she'd try this, try that. 1178 01:19:21,083 --> 01:19:23,163 You know, it took hours. 1179 01:19:23,163 --> 01:19:26,243 How was that? Boring as hell! 1180 01:19:26,243 --> 01:19:29,163 We all knew that she was a genius, 1181 01:19:29,163 --> 01:19:32,883 that she had such a strong personality, 1182 01:19:32,883 --> 01:19:35,523 that she was a difficult person, 1183 01:19:35,523 --> 01:19:37,043 very capricious. 1184 01:19:37,043 --> 01:19:39,003 So everybody was trembling a bit. 1185 01:19:39,003 --> 01:19:41,723 But that was part of the excitement. 1186 01:19:41,723 --> 01:19:43,283 You know, she talked. 1187 01:19:43,283 --> 01:19:47,563 Chanel talked and talked until she couldn't talk. 1188 01:19:47,563 --> 01:19:49,963 She just never shut up! 1189 01:19:49,963 --> 01:19:52,763 She would basically work into the evening, 1190 01:19:52,763 --> 01:19:55,083 eating nothing, subsisting on cigarettes 1191 01:19:55,083 --> 01:19:57,043 and many, many cups of coffee, 1192 01:19:57,043 --> 01:20:00,363 assisted by, among other people, Lilou Marquand. 1193 01:20:46,603 --> 01:20:51,163 She was going to come to America for the opening of Coco, 1194 01:20:51,163 --> 01:20:53,363 the show. 1195 01:20:53,363 --> 01:20:57,563 She thought that Audrey Hepburn was going to play her. 1196 01:20:57,563 --> 01:20:58,923 I mean, it was not. 1197 01:20:58,923 --> 01:21:00,363 It was the older one. 1198 01:21:00,363 --> 01:21:01,803 What do you...? 1199 01:21:01,803 --> 01:21:03,563 Katharine Hepburn. 1200 01:21:03,563 --> 01:21:04,843 And she was furious. 1201 01:21:05,923 --> 01:21:09,123 Why's that? Because she was too old! 1202 01:21:09,123 --> 01:21:10,763 She didn't come. 1203 01:21:10,763 --> 01:21:12,283 I got all dressed. 1204 01:21:12,283 --> 01:21:15,323 She made me a beautiful suit. 1205 01:21:15,323 --> 01:21:17,283 And she never arrived. 1206 01:21:18,563 --> 01:21:20,723 I didn't see her again after that. 1207 01:21:24,123 --> 01:21:25,923 And she never did see the musical? 1208 01:21:25,923 --> 01:21:26,963 Never! 1209 01:21:26,963 --> 01:21:29,403 Oh, it didn't exist for her! 1210 01:21:29,403 --> 01:21:31,883 You know, she wanted to... 1211 01:21:31,883 --> 01:21:34,603 To tell her own story herself. 1212 01:21:35,643 --> 01:21:37,563 And this is what she did in her fashion. 1213 01:21:54,603 --> 01:21:57,203 I think people still hear of Gabrielle Chanel 1214 01:21:57,203 --> 01:21:59,563 because the House Of Chanel wants it as well. 1215 01:22:01,603 --> 01:22:06,123 Virginie Viard really...loves the story of Gabrielle Chanel 1216 01:22:06,123 --> 01:22:07,603 and her designs, 1217 01:22:07,603 --> 01:22:11,003 and she revisits her designs in a very modern way. 1218 01:22:14,123 --> 01:22:18,563 Chanel still owes so much to Coco Chanel. 1219 01:22:18,563 --> 01:22:20,563 Her codes are still there, 1220 01:22:20,563 --> 01:22:23,003 her iconography is still there 1221 01:22:23,003 --> 01:22:27,363 and remain alive long after the founder's death. 1222 01:22:29,123 --> 01:22:33,003 She was an entrepreneur when it wasn't the time to be one. 1223 01:22:33,003 --> 01:22:36,003 I mean, she was avant-garde 1224 01:22:36,003 --> 01:22:40,723 and she paved the way for so many women and designers. 1225 01:22:44,603 --> 01:22:46,963 When people buy a Chanel bag today, 1226 01:22:46,963 --> 01:22:50,603 they're buying a piece of the Chanel legacy. 1227 01:22:50,603 --> 01:22:53,923 It was really Coco Chanel that first popularised the shoulder bag. 1228 01:22:53,923 --> 01:22:56,603 And of course, every time you see a shoulder bag, 1229 01:22:56,603 --> 01:22:59,243 you can think that designer was influenced by Coco Chanel, 1230 01:22:59,243 --> 01:23:00,723 whether or not they know it. 1231 01:23:00,723 --> 01:23:02,443 And they probably DO know it. 1232 01:23:02,443 --> 01:23:04,683 What I like about the flat bag 1233 01:23:04,683 --> 01:23:06,203 is they're quite easy to access 1234 01:23:06,203 --> 01:23:07,643 compared to, like, you know, 1235 01:23:07,643 --> 01:23:09,843 other bags that maybe you have to... 1236 01:23:09,843 --> 01:23:13,083 I like the way you can be holding a glass 1237 01:23:13,083 --> 01:23:15,083 and smoking a cigarette 1238 01:23:15,083 --> 01:23:17,363 at the same time. 1239 01:23:17,363 --> 01:23:20,603 One of my, like, key obsessions growing up 1240 01:23:20,603 --> 01:23:22,603 was Mum's Chanel jewellery collection, 1241 01:23:22,603 --> 01:23:25,603 because it was the most bold and, you know, 1242 01:23:25,603 --> 01:23:28,563 over the top thing that I could kind of find in her closet. 1243 01:23:28,563 --> 01:23:30,563 These are old ones. 1244 01:23:30,563 --> 01:23:33,603 Chanel. But they're fake, yeah. 1245 01:23:33,603 --> 01:23:35,723 Costume. I wear a lot of fake jewellery. 1246 01:23:35,723 --> 01:23:38,563 I mean... But it's still expensive. 1247 01:23:38,563 --> 01:23:39,963 You know? 1248 01:23:39,963 --> 01:23:43,923 Coco Chanel got women wearing trousers and suits. 1249 01:23:43,923 --> 01:23:46,603 I think she was a great feminist, 1250 01:23:46,603 --> 01:23:49,843 and I think she had an amazing sense of glamour. 1251 01:23:49,843 --> 01:23:51,843 You know, simple, chic, 1252 01:23:51,843 --> 01:23:53,683 beautiful, timeless. 1253 01:23:54,763 --> 01:23:56,083 This is a favourite. 1254 01:23:56,083 --> 01:23:57,563 This Chanel belt, 1255 01:23:57,563 --> 01:23:59,163 as you can see, it's tiny, tiny. 1256 01:23:59,163 --> 01:24:01,603 This almost looks like a choker or necklace. 1257 01:24:01,603 --> 01:24:04,923 But this is one of my first belts, and I loved it. 1258 01:24:04,923 --> 01:24:07,363 It's just so luxe and heavy. 1259 01:24:07,363 --> 01:24:09,443 I mean, this thing, you can knock someone out with it. 1260 01:24:11,123 --> 01:24:13,323 Chanel probably was conservative, 1261 01:24:13,323 --> 01:24:17,043 but the way I saw it was just affluent. 1262 01:24:17,043 --> 01:24:20,123 And as we experienced success and, you know, 1263 01:24:20,123 --> 01:24:24,403 and started making money, the first place we went to was Chanel. 1264 01:24:24,403 --> 01:24:27,963 I mean, we would wear chain Chanel belts and a white wife beater 1265 01:24:27,963 --> 01:24:30,283 and a baseball cap and combat boots. 1266 01:24:30,283 --> 01:24:32,603 So we surely turned it on its head. 1267 01:24:32,603 --> 01:24:34,923 So if it was conservative, it was not any more 1268 01:24:34,923 --> 01:24:36,203 after we got done with it. 1269 01:24:37,603 --> 01:24:41,003 The way that we used Chanel in hip-hop culture 1270 01:24:41,003 --> 01:24:44,003 was very similar to the energy of Miss Coco Chanel. 1271 01:24:44,003 --> 01:24:46,563 She was rebellious. 1272 01:24:46,563 --> 01:24:48,083 She was a gamechanger. 1273 01:24:48,083 --> 01:24:51,083 She was all about freedom of expression for women. 1274 01:24:51,083 --> 01:24:52,923 And she did that through fashion. 1275 01:24:52,923 --> 01:24:55,363 And so I connect with that all the way. 1276 01:24:58,843 --> 01:25:01,443 I wonder how much people know about the real Chanel. 1277 01:25:01,443 --> 01:25:05,203 What does the name Chanel mean to them? Does it mean CC? 1278 01:25:05,203 --> 01:25:07,683 Does it mean the intimidating boutique 1279 01:25:07,683 --> 01:25:09,363 where you kind of dare not go in? 1280 01:25:09,363 --> 01:25:11,603 What does it mean? 1281 01:25:11,603 --> 01:25:13,963 All kinds of girls are now called Chanel. 1282 01:25:13,963 --> 01:25:17,323 Are they naming their daughters after the suit, the brand, 1283 01:25:17,323 --> 01:25:19,403 or are they naming their daughters after the woman? 1284 01:25:19,403 --> 01:25:21,523 And they're not naming their daughters after the woman 1285 01:25:21,523 --> 01:25:22,923 about whom they don't know much. 1286 01:25:22,923 --> 01:25:25,083 They're naming the daughters after an ideal 1287 01:25:25,083 --> 01:25:27,323 of consummate glamour. 1288 01:25:30,363 --> 01:25:32,443 But two-dimensional Chanel is in a way 1289 01:25:32,443 --> 01:25:35,563 more valuable than a three-dimensional Chanel, 1290 01:25:35,563 --> 01:25:37,483 for which you need the paradoxes. 1291 01:25:39,363 --> 01:25:41,163 In order to keep something exclusive, 1292 01:25:41,163 --> 01:25:44,003 you have to keep the palace gates guarded. 1293 01:25:44,003 --> 01:25:46,923 And that includes guarding the three-dimensional woman. 1294 01:25:46,923 --> 01:25:49,843 You have to keep Chanel's ghost out of the palace. 1295 01:25:52,403 --> 01:25:57,203 The modern tendency to want our heroes to have been nice people 1296 01:25:57,203 --> 01:26:00,363 is understandable, but also unrealistic. 1297 01:26:01,803 --> 01:26:06,043 In many ways, Chanel was not a likeable person, 1298 01:26:06,043 --> 01:26:10,563 but it would be very hard to have someone who was as ambitious 1299 01:26:10,563 --> 01:26:13,163 and as complicated 1300 01:26:13,163 --> 01:26:16,163 to be all a nice, nice person. 1301 01:26:16,163 --> 01:26:20,603 The success of her clothes, in a way, is a tribute 1302 01:26:20,603 --> 01:26:25,443 to the sort of brutal incisiveness of her approach. 1303 01:26:29,043 --> 01:26:34,163 I think the reason Chanel's story still speaks to us today 1304 01:26:34,163 --> 01:26:38,603 is it is of the struggle for independence, 1305 01:26:38,603 --> 01:26:43,043 of not being defined by one's role as a woman. 1306 01:26:44,443 --> 01:26:49,163 And yet it is also a story of love and loss. 1307 01:26:49,163 --> 01:26:53,603 And love and loss are the great emotions 1308 01:26:53,603 --> 01:26:57,043 that we all share as humans, and which define us. 1309 01:26:59,723 --> 01:27:04,843 The last word on the L'hotel du Ritz when I left her, 1310 01:27:04,843 --> 01:27:07,563 the last Sunday we spent together, 1311 01:27:07,563 --> 01:27:08,683 she told me... 1312 01:27:11,803 --> 01:27:13,643 This was her last word. 1313 01:27:13,643 --> 01:27:18,843 And then I saw in that transparency where she disappeared. 1314 01:27:18,843 --> 01:27:21,483 That was the last time I saw her. 1315 01:27:28,323 --> 01:27:33,603 I have been responsible for some wonderful and useful inventions. 1316 01:27:33,603 --> 01:27:35,563 I have been reviled. 1317 01:27:35,563 --> 01:27:37,163 I have dressed the whole world, 1318 01:27:37,163 --> 01:27:39,803 and today it goes about naked. 1319 01:27:42,243 --> 01:27:45,203 All of that satisfies this deep taste 1320 01:27:45,203 --> 01:27:48,883 for destruction and evolution that is within me. 1321 01:27:50,763 --> 01:27:54,803 Life is recognisable through its inconsistencies. 1322 01:27:54,803 --> 01:27:58,123 The world is nothing but struggle and confusion. 1323 01:27:59,323 --> 01:28:01,563 I would make a very bad dead person 1324 01:28:01,563 --> 01:28:04,003 because, once I was put under, 1325 01:28:04,003 --> 01:28:06,363 I would grow restless 1326 01:28:06,363 --> 01:28:09,443 and would think only of returning to Earth 1327 01:28:09,443 --> 01:28:11,563 and starting all over again. 1328 01:28:19,003 --> 01:28:22,083 She knew what she wanted on that gravestone. 1329 01:28:22,083 --> 01:28:24,403 She wanted lions. 1330 01:28:24,403 --> 01:28:25,883 Lions' heads. 1331 01:28:25,883 --> 01:28:27,483 And there are five of them, 1332 01:28:27,483 --> 01:28:29,923 five being her special number. 1333 01:28:29,923 --> 01:28:32,163 A gravestone, of course, is normally centrally placed 1334 01:28:32,163 --> 01:28:33,563 at the head of the grave, 1335 01:28:33,563 --> 01:28:35,563 and hers is to one side, 1336 01:28:35,563 --> 01:28:37,883 at her request, specifically, 1337 01:28:37,883 --> 01:28:42,043 because Chanel believed that she would need a way out. 1338 01:28:43,443 --> 01:28:46,003 She left space for herself to escape death. 1339 01:28:46,003 --> 01:28:48,403 And I think, in many ways, she succeeded.