1 00:00:01,958 --> 00:00:04,292 [calm instrumental music] 2 00:00:15,167 --> 00:00:17,250 - [Narrator] For generations, most of the world's 3 00:00:17,250 --> 00:00:20,375 top chocolate makers have been based in Europe. 4 00:00:21,917 --> 00:00:25,708 [speaking Swiss German language] 5 00:00:25,708 --> 00:00:28,000 - [Narrator] But one young American is so desperate 6 00:00:28,000 --> 00:00:31,500 to make it in the confection industry 7 00:00:31,500 --> 00:00:33,833 that he'll do whatever it takes to succeed. 8 00:00:33,833 --> 00:00:35,667 [suspenseful music] 9 00:00:35,667 --> 00:00:39,458 [speaking Swiss German language] 10 00:00:40,750 --> 00:00:41,708 - Hey, Beck. 11 00:00:41,708 --> 00:00:42,417 - Yeah? 12 00:00:45,333 --> 00:00:47,000 - [Narrator] Even if it means 13 00:00:47,000 --> 00:00:48,208 [suspenseful music] 14 00:00:48,208 --> 00:00:50,208 committing international espionage. 15 00:00:52,292 --> 00:00:55,792 - I don't recognize any of the companies on your CV. 16 00:00:55,792 --> 00:00:58,667 - Oh, they were local candy makers, small operations. 17 00:00:58,667 --> 00:01:00,000 No one you would've heard of. 18 00:01:01,958 --> 00:01:04,667 [soft tense music] 19 00:01:04,667 --> 00:01:07,333 - Do you know anything about making chocolate? 20 00:01:07,333 --> 00:01:11,167 - I've worked in production, manufacturing, distribution. 21 00:01:12,375 --> 00:01:15,583 - [Narrator] And most notably, at the Mars Company 22 00:01:17,375 --> 00:01:20,583 because this is Forrest Mars 23 00:01:20,583 --> 00:01:24,625 and one day he'll take the candy industry by storm. 24 00:01:26,042 --> 00:01:27,208 - Look at these. 25 00:01:27,208 --> 00:01:28,375 - He was going up against 26 00:01:28,375 --> 00:01:31,167 some very well- established names. 27 00:01:31,167 --> 00:01:34,000 - Hershey's was America's number one candy maker. 28 00:01:34,000 --> 00:01:36,208 - [Narrator] Creating his own empire. 29 00:01:36,208 --> 00:01:37,750 - Mars and Murrie. 30 00:01:37,750 --> 00:01:39,042 - It has a ring to it. 31 00:01:39,042 --> 00:01:41,250 - [Narrator] Responsible for half of the top 10 32 00:01:41,250 --> 00:01:44,542 bestselling confections on the planet. 33 00:01:44,542 --> 00:01:46,958 - They've got M&M's, they've got 3 Musketeers, 34 00:01:46,958 --> 00:01:48,250 they've got Milky Way. 35 00:01:48,250 --> 00:01:49,417 - [Narrator] But along the way, 36 00:01:49,417 --> 00:01:52,083 he'll face multiple setbacks. 37 00:01:52,083 --> 00:01:54,083 - Chocolate and pineapple tastes 38 00:01:54,083 --> 00:01:56,417 about as good as you would imagine. 39 00:01:56,417 --> 00:01:58,708 - [Narrator] Redefine the corporate landscape. 40 00:01:58,708 --> 00:02:01,208 - Every salesman in this room is worthless. 41 00:02:01,208 --> 00:02:03,417 - He tears out the executive washrooms 42 00:02:03,417 --> 00:02:05,417 and gets rid of the corporate helicopter. 43 00:02:05,417 --> 00:02:07,083 - [Narrator] And create one of the most iconic 44 00:02:07,083 --> 00:02:10,042 slogans of all time. 45 00:02:10,042 --> 00:02:11,417 - Melts in your mouth. 46 00:02:11,417 --> 00:02:12,833 - [Announcer] Not in your hand. 47 00:02:12,833 --> 00:02:15,083 - More value, less mess? 48 00:02:15,083 --> 00:02:16,125 What's not to like? 49 00:02:16,125 --> 00:02:17,583 - It's genius marketing. 50 00:02:17,583 --> 00:02:19,292 - [Narrator] As he builds the first 51 00:02:19,292 --> 00:02:21,500 multi-sector food conglomerate. 52 00:02:21,500 --> 00:02:23,750 - Forrest had turned his pet food company 53 00:02:23,750 --> 00:02:25,333 into the largest in the world. 54 00:02:25,333 --> 00:02:29,833 - [Narrator] And a family dynasty worth $94 billion. 55 00:02:29,833 --> 00:02:34,333 - He built the leanest, meanest candy company in the world. 56 00:02:34,333 --> 00:02:37,250 [tense uptempo music] 57 00:02:54,833 --> 00:02:57,958 [dark music] 58 00:02:57,958 --> 00:03:00,208 - [Narrator] In 1923, 59 00:03:00,208 --> 00:03:03,708 Forrest Mars is hustling to scrape out a living. 60 00:03:03,708 --> 00:03:06,042 - And look how she's looking at you boys. 61 00:03:06,042 --> 00:03:07,083 [men chuckling] 62 00:03:07,083 --> 00:03:08,125 - [Narrator] To make ends meet, 63 00:03:08,125 --> 00:03:10,042 the 19-year-old college dropout 64 00:03:10,042 --> 00:03:14,208 has been illegally plastering billboard ads around Chicago. 65 00:03:15,208 --> 00:03:17,375 - I mean, look at that gaze, man. 66 00:03:17,375 --> 00:03:19,625 - [Narrator] But it's not his life's ambition. 67 00:03:20,875 --> 00:03:22,292 [police officer whistles] 68 00:03:22,292 --> 00:03:23,792 - Go, go, go, go. 69 00:03:23,792 --> 00:03:26,417 [tense dramatic music] 70 00:03:26,417 --> 00:03:30,542 - He wanted to be making money hand over fist 71 00:03:30,542 --> 00:03:33,250 and he would do anything to make that happen. 72 00:03:33,250 --> 00:03:34,292 [tense dramatic music] 73 00:03:34,292 --> 00:03:36,708 - Forrest Mars was intense. 74 00:03:36,708 --> 00:03:39,250 [tense dramatic music] 75 00:03:39,250 --> 00:03:41,625 - Forrest Mars didn't intend to get arrested 76 00:03:41,625 --> 00:03:43,625 and the stunt actually was really 77 00:03:43,625 --> 00:03:46,333 just this outrageous ploy to make money. 78 00:03:47,167 --> 00:03:49,083 But now he's in jail 79 00:03:49,083 --> 00:03:51,208 and he needed somebody to bail him out. 80 00:03:51,208 --> 00:03:55,042 [tense dramatic music fades] 81 00:03:55,042 --> 00:03:56,375 - [Narrator] Forrest calls someone 82 00:03:56,375 --> 00:03:59,417 he hasn't seen in over a decade. 83 00:03:59,417 --> 00:04:01,458 His father, Frank Mars. 84 00:04:02,417 --> 00:04:03,917 - Frank Mars spent most of his life 85 00:04:03,917 --> 00:04:07,875 trying to become a candy salesman in Minnesota. 86 00:04:07,875 --> 00:04:10,500 So, Forrest grew up without his father, 87 00:04:10,500 --> 00:04:12,375 mostly with his mother and grandparents 88 00:04:12,375 --> 00:04:14,917 in different parts of the US and Canada. 89 00:04:14,917 --> 00:04:19,208 - So a young Forrest Mars grew up estranged from his dad, 90 00:04:19,208 --> 00:04:20,792 resenting his dad, 91 00:04:20,792 --> 00:04:25,375 and forever either wanting his approval or a connection. 92 00:04:25,375 --> 00:04:28,708 [slow tense music] 93 00:04:28,708 --> 00:04:29,875 - You're welcome. 94 00:04:29,875 --> 00:04:32,708 [slow tense music] 95 00:04:32,708 --> 00:04:34,167 [scoffs] 96 00:04:34,167 --> 00:04:35,667 - [Narrator] For the past several years, 97 00:04:35,667 --> 00:04:38,583 Frank Mars has been trying to crack into 98 00:04:38,583 --> 00:04:41,292 the American chocolate bar industry, 99 00:04:41,292 --> 00:04:43,167 which after being non-existent, 100 00:04:43,167 --> 00:04:45,917 has skyrocketed over the last two decades 101 00:04:47,042 --> 00:04:50,333 and is now dominated by one name. 102 00:04:50,333 --> 00:04:52,458 - Hershey's had a vision 103 00:04:52,458 --> 00:04:55,792 that chocolate could be for everyone every day, 104 00:04:55,792 --> 00:04:59,583 not just reserved for the wealthy or kings and queens 105 00:04:59,583 --> 00:05:02,542 as it was when it first came onto the scene. 106 00:05:02,542 --> 00:05:04,250 - [Narrator] By the early 1920s, 107 00:05:04,250 --> 00:05:07,375 the Hershey company has no clear rival 108 00:05:07,375 --> 00:05:09,875 as annual sales hit the modern equivalent 109 00:05:09,875 --> 00:05:11,833 of over $300 million. 110 00:05:12,792 --> 00:05:16,792 Now, Frank Mars hopes to get even a small piece 111 00:05:16,792 --> 00:05:18,625 of that revenue. 112 00:05:18,625 --> 00:05:21,542 - Frank has had mild success with a bar called the Mar-O-Bar 113 00:05:21,542 --> 00:05:23,708 named after his last name. 114 00:05:23,708 --> 00:05:24,958 Not big success, 115 00:05:24,958 --> 00:05:27,708 but Forrest is fascinated with Frank's business 116 00:05:27,708 --> 00:05:29,875 and he wants a piece of that action. 117 00:05:29,875 --> 00:05:32,083 [tense music] 118 00:05:32,083 --> 00:05:33,708 - One chocolate malted. 119 00:05:33,708 --> 00:05:34,542 - Two. 120 00:05:37,375 --> 00:05:39,125 - That's a pretty nice shirt. 121 00:05:39,125 --> 00:05:40,417 - Yeah, things are good. 122 00:05:42,333 --> 00:05:43,375 Still hustling. 123 00:05:44,583 --> 00:05:47,292 - How come I haven't seen your stuff in Chicago? 124 00:05:47,292 --> 00:05:49,042 - Different markets, different tastes. 125 00:05:50,625 --> 00:05:52,375 Candy bars can sell out in one region 126 00:05:52,375 --> 00:05:54,417 and sit on the shelves in the next, 127 00:05:54,417 --> 00:05:56,042 it's hit or miss. 128 00:05:56,042 --> 00:05:57,250 [glass clinking] 129 00:05:57,250 --> 00:06:00,708 [soft upbeat jazz music] 130 00:06:04,458 --> 00:06:05,708 - Why don't you just make a chocolate bar 131 00:06:05,708 --> 00:06:07,375 that tastes like a malted shake? 132 00:06:07,375 --> 00:06:10,125 [Frank scoffs] 133 00:06:10,125 --> 00:06:11,583 No, I'm serious. 134 00:06:11,583 --> 00:06:13,583 People drink these across the country. 135 00:06:19,375 --> 00:06:21,292 - At the time, there were a lot of chocolate bars 136 00:06:21,292 --> 00:06:22,750 being manufactured, 137 00:06:23,542 --> 00:06:25,708 but the idea of the malt flavor 138 00:06:25,708 --> 00:06:29,583 and the feel, the taste of the milkshake in a candy bar 139 00:06:29,583 --> 00:06:31,375 was really something very different. 140 00:06:31,375 --> 00:06:33,333 That got Frank Mars thinking 141 00:06:34,542 --> 00:06:37,542 and Forrest was eager to join his father. 142 00:06:39,375 --> 00:06:40,083 - I like this one. 143 00:06:42,708 --> 00:06:44,042 - No, it doesn't taste like anything. 144 00:06:44,042 --> 00:06:46,583 - [Narrator] Forrest convinces his estranged father 145 00:06:46,583 --> 00:06:50,292 to team up and create a milkshake-flavored candy bar 146 00:06:50,292 --> 00:06:52,583 that could be sold across the country. 147 00:06:53,542 --> 00:06:55,250 - Yeah, I don't like that texture. 148 00:06:55,250 --> 00:06:57,333 - Frank Mars was trying desperately 149 00:06:57,333 --> 00:06:58,708 to compete in a market 150 00:06:58,708 --> 00:07:01,167 that was increasingly dominated by Milton Hershey 151 00:07:01,167 --> 00:07:02,375 and all of his products. 152 00:07:02,375 --> 00:07:05,167 [tense music] 153 00:07:05,167 --> 00:07:07,375 - Forrest wants to basically help run the company 154 00:07:07,375 --> 00:07:08,375 with his father. 155 00:07:09,417 --> 00:07:10,792 He wants to be partners. 156 00:07:12,250 --> 00:07:14,417 - No, I don't like the texture. 157 00:07:14,417 --> 00:07:17,458 - But he was a big personality, highly ambitious. 158 00:07:17,458 --> 00:07:19,667 He wanted to do things his way 159 00:07:19,667 --> 00:07:23,167 and just like Frank, he very much liked to be in control. 160 00:07:23,167 --> 00:07:24,125 - No. - You sure? 161 00:07:24,125 --> 00:07:25,417 - No, it's not a milkshake. 162 00:07:25,417 --> 00:07:27,250 We're going for a milkshake. 163 00:07:27,250 --> 00:07:28,625 [chocolate thuds] 164 00:07:28,625 --> 00:07:31,042 - After many failures, they tried the mixture 165 00:07:31,042 --> 00:07:34,708 of eggs and milk and sugar, whipped it all together 166 00:07:34,708 --> 00:07:39,375 and ultimately developed the nougat center. 167 00:07:39,375 --> 00:07:42,417 But Forrest added malt flavor to it. 168 00:07:42,417 --> 00:07:44,250 That was his idea. 169 00:07:44,250 --> 00:07:47,708 [tense orchestral music] 170 00:07:52,500 --> 00:07:55,500 [Frank chortles] 171 00:07:56,417 --> 00:07:57,583 - That's a keeper. 172 00:07:58,542 --> 00:07:59,875 [Frank clears throat and chortles] 173 00:07:59,875 --> 00:08:02,333 - Frank hadn't been interested in taking big risks 174 00:08:02,333 --> 00:08:04,083 or expanding nationally, 175 00:08:04,083 --> 00:08:06,042 but that's exactly what Forrest wanted. 176 00:08:06,042 --> 00:08:09,083 - [Narrator] Forrest urges his father to go all in 177 00:08:09,083 --> 00:08:10,667 on their new creation, 178 00:08:10,667 --> 00:08:12,458 but to mass produce it, 179 00:08:12,458 --> 00:08:16,542 Mars needs a steady supply of milk chocolate. 180 00:08:16,542 --> 00:08:20,542 And in the 1920s, there's only one place to get it. 181 00:08:21,708 --> 00:08:23,958 - Even though Hershey is the undisputed 182 00:08:23,958 --> 00:08:27,042 number one chocolate bar manufacturer in America, 183 00:08:27,042 --> 00:08:30,250 they're actually supplying the industrial milk chocolate 184 00:08:30,250 --> 00:08:31,708 to a few different companies. 185 00:08:31,708 --> 00:08:34,375 - [Narrator] In 1924, Mars makes a deal 186 00:08:34,375 --> 00:08:35,875 with the Hershey company 187 00:08:35,875 --> 00:08:39,542 to secure a supply of chocolate for their new candy bar. 188 00:08:39,542 --> 00:08:40,708 [tense music] 189 00:08:40,708 --> 00:08:42,208 - The Milky Way becomes a sensation 190 00:08:42,208 --> 00:08:43,542 not just because of the flavor, 191 00:08:43,542 --> 00:08:45,292 but by using nougat in a way 192 00:08:45,292 --> 00:08:46,875 that had never been used before. 193 00:08:46,875 --> 00:08:48,833 - It's nougat, it's chocolate-covered, 194 00:08:48,833 --> 00:08:50,458 and it's got caramel in there. 195 00:08:50,458 --> 00:08:52,792 It looks bigger, it tastes bigger 196 00:08:52,792 --> 00:08:54,833 than that little flat Hershey bar. 197 00:08:54,833 --> 00:08:56,083 - [Narrator] Within two years, 198 00:08:56,083 --> 00:08:59,458 Milky Way sales hit the modern equivalent 199 00:08:59,458 --> 00:09:01,375 of $12 million a year. 200 00:09:01,375 --> 00:09:04,542 - Frank was content to enjoy his success 201 00:09:04,542 --> 00:09:06,250 and not move so quickly. 202 00:09:06,250 --> 00:09:08,042 Forrest was of a different mindset. 203 00:09:08,042 --> 00:09:09,583 He said, why stop now? 204 00:09:09,583 --> 00:09:11,458 Let's look for new opportunities 205 00:09:11,458 --> 00:09:14,042 and new products to introduce. 206 00:09:15,458 --> 00:09:17,083 - [Narrator] Taking Forrest's lead, 207 00:09:17,083 --> 00:09:18,875 the business grows quickly 208 00:09:18,875 --> 00:09:21,958 pressing into brand new territory. 209 00:09:21,958 --> 00:09:24,958 - The Milky Way launches them onto the national scene 210 00:09:24,958 --> 00:09:27,583 then they roll out with two more big hits, 211 00:09:27,583 --> 00:09:29,125 one right after another. 212 00:09:30,708 --> 00:09:34,292 - Snickers, then 3 Musketeers joined the Milky Way bar 213 00:09:34,292 --> 00:09:38,875 and they became the staple for the Mars Company. 214 00:09:38,875 --> 00:09:42,208 - [Narrator] By 1930, Mars becomes one of the largest 215 00:09:42,208 --> 00:09:44,375 candy bar makers in America 216 00:09:44,375 --> 00:09:49,208 with profits north of $2 million, over 36 million today. 217 00:09:50,708 --> 00:09:53,583 - But as a businessman, Forrest Mars was never satisfied. 218 00:09:53,583 --> 00:09:57,042 He always wanted bigger and better. 219 00:09:57,042 --> 00:09:59,458 - [Frank] Got you a little something. 220 00:09:59,458 --> 00:10:02,375 - So much of what drove Forrest Mars 221 00:10:02,375 --> 00:10:04,042 was a desire to prove himself 222 00:10:04,042 --> 00:10:08,000 as someone of worth, merit, talent, ability, 223 00:10:08,000 --> 00:10:10,875 and enterprise in the face of his father 224 00:10:10,875 --> 00:10:13,167 who never saw any of those things in him. 225 00:10:14,042 --> 00:10:17,292 [slow tense music] 226 00:10:17,292 --> 00:10:18,083 - How nice. 227 00:10:20,208 --> 00:10:21,000 - You don't like it? 228 00:10:21,000 --> 00:10:22,542 - I just don't think I get it. 229 00:10:22,542 --> 00:10:23,583 - It's the same one that you liked 230 00:10:23,583 --> 00:10:25,583 that day we had the malteds, remember? 231 00:10:25,583 --> 00:10:27,708 [slow tense music] 232 00:10:27,708 --> 00:10:30,333 It's my way of saying, I'm proud of you. 233 00:10:31,708 --> 00:10:34,875 [wrapper rustling] 234 00:10:34,875 --> 00:10:36,208 - I don't want a shirt. 235 00:10:36,208 --> 00:10:39,208 I wanna be put in charge of the East Coast Division. 236 00:10:39,208 --> 00:10:41,583 - But we don't have an East Coast Division. 237 00:10:41,583 --> 00:10:42,333 - Exactly. 238 00:10:43,750 --> 00:10:44,875 You're acting like we've won 239 00:10:44,875 --> 00:10:46,625 and we're not even in the game yet. 240 00:10:48,083 --> 00:10:51,042 - Forrest was ferociously passionate about the brand. 241 00:10:51,042 --> 00:10:53,833 - And he really wanted his father 242 00:10:53,833 --> 00:10:56,708 to have an enormous vision that he had 243 00:10:56,708 --> 00:10:59,292 to be a global company. 244 00:10:59,292 --> 00:11:00,083 - You wanna win? 245 00:11:01,625 --> 00:11:03,625 You have to start thinking bigger. 246 00:11:05,542 --> 00:11:07,083 Hershey isn't our supplier, 247 00:11:08,167 --> 00:11:09,250 they're our competition. 248 00:11:11,042 --> 00:11:13,083 - [Narrator] A power struggle is brewing 249 00:11:13,083 --> 00:11:15,542 not between rival candy companies, 250 00:11:15,542 --> 00:11:17,708 but between father and son. 251 00:11:18,708 --> 00:11:20,125 What neither could predict, however, 252 00:11:20,125 --> 00:11:23,250 is that this clash will propel the Mars brand 253 00:11:23,250 --> 00:11:27,583 to become a $50 billion a year global empire. 254 00:11:27,583 --> 00:11:30,667 [tense energetic music] 255 00:11:30,667 --> 00:11:33,000 But only for one of them. 256 00:11:38,292 --> 00:11:40,458 [tense music] 257 00:11:40,458 --> 00:11:44,833 - [Narrator] In 1932, Mars Inc. has hit $25 million in sales, 258 00:11:44,833 --> 00:11:46,250 second only to Hershey. 259 00:11:47,583 --> 00:11:50,458 - Mars has come from this very small company 260 00:11:50,458 --> 00:11:52,083 and rapidly blown up. 261 00:11:52,083 --> 00:11:54,333 - They've got Snickers, they've got 3 Musketeers, 262 00:11:54,333 --> 00:11:55,500 they've got Milky Way. 263 00:11:55,500 --> 00:11:57,167 - [Narrator] But their newfound success 264 00:11:57,167 --> 00:12:01,125 has also triggered a growing rift between father and son. 265 00:12:02,125 --> 00:12:03,917 - You openly contradict me on the floor 266 00:12:03,917 --> 00:12:05,542 in front of my employees. 267 00:12:05,542 --> 00:12:07,208 - Oh, your employees. 268 00:12:07,208 --> 00:12:09,000 You mean our employees? 269 00:12:09,000 --> 00:12:10,875 - There's arguments, there's fights. 270 00:12:10,875 --> 00:12:12,833 Frank wants to do things his way, 271 00:12:12,833 --> 00:12:14,125 Forrest wants to do his things 272 00:12:14,125 --> 00:12:17,542 and it just leads to a lot of dissonance. 273 00:12:17,542 --> 00:12:19,708 - And Forrest being that he's given 274 00:12:19,708 --> 00:12:22,125 so many of these ideas to his father 275 00:12:22,125 --> 00:12:23,292 [doors slams] 276 00:12:23,292 --> 00:12:26,667 feels he's entitled to a larger share of the pie. 277 00:12:26,667 --> 00:12:28,250 - I want 30%. 278 00:12:29,250 --> 00:12:29,875 - Of what? 279 00:12:29,875 --> 00:12:31,583 - Of this company. 280 00:12:31,583 --> 00:12:34,708 - Forrest, this is my company 281 00:12:34,708 --> 00:12:36,500 and unless you wanna go out and build your own. 282 00:12:36,500 --> 00:12:38,417 - 30% or I walk out that door. 283 00:12:38,417 --> 00:12:39,417 - Don't. 284 00:12:39,417 --> 00:12:40,667 - Yes or no? 285 00:12:40,667 --> 00:12:43,208 [tense dramatic music] 286 00:12:43,208 --> 00:12:44,542 - I'm sorry. 287 00:12:44,542 --> 00:12:48,000 [tense suspenseful music] 288 00:12:50,625 --> 00:12:53,000 [door slams] 289 00:12:54,042 --> 00:12:55,833 - He left very determined 290 00:12:55,833 --> 00:12:58,917 that he could make something of himself 291 00:12:58,917 --> 00:13:01,958 and come up with new products and do new things. 292 00:13:01,958 --> 00:13:04,875 - [Narrator] Denied 30% of his father's company, 293 00:13:04,875 --> 00:13:08,292 Forrest resolves to one day take it all. 294 00:13:09,875 --> 00:13:12,875 But first he escapes his father's shadow 295 00:13:12,875 --> 00:13:14,333 4,000 miles away. 296 00:13:15,542 --> 00:13:19,292 - No one has influenced chocolate more than the Swiss. 297 00:13:19,292 --> 00:13:22,708 So Forrest goes to Europe to prove his dad wrong, 298 00:13:22,708 --> 00:13:24,542 to show he could be successful. 299 00:13:24,542 --> 00:13:26,208 [tense music] 300 00:13:26,208 --> 00:13:29,083 - [Narrator] At the time, American and European candies 301 00:13:29,083 --> 00:13:32,833 are only sold in their respective territories. 302 00:13:32,833 --> 00:13:35,542 Forrest Mars aims to change that 303 00:13:35,542 --> 00:13:39,375 by creating the first international candy company. 304 00:13:41,500 --> 00:13:45,125 - When Forrest Mars goes to Switzerland in 1932, 305 00:13:45,125 --> 00:13:47,000 his main goal was to understand 306 00:13:47,000 --> 00:13:49,917 how a much larger business functions. 307 00:13:51,333 --> 00:13:53,917 - I don't recognize any of the companies on your CV. 308 00:13:55,375 --> 00:13:57,542 - Well, they were the local candy makers, small operations. 309 00:13:57,542 --> 00:13:58,792 No one you would've heard of. 310 00:13:59,708 --> 00:14:02,208 - Nestle was one of the largest 311 00:14:02,208 --> 00:14:05,000 food and candy companies in the world. 312 00:14:05,000 --> 00:14:07,125 So he clearly sees an opportunity 313 00:14:07,125 --> 00:14:11,042 even in taking a lower ranking position at Nestle to learn 314 00:14:11,042 --> 00:14:13,875 the differences between the candy business in the US 315 00:14:13,875 --> 00:14:16,167 and the candy business in Europe. 316 00:14:16,167 --> 00:14:17,958 - Why do you want to work here? 317 00:14:18,875 --> 00:14:20,833 - You're the best in the business. 318 00:14:20,833 --> 00:14:22,083 I wanna work for the best. 319 00:14:25,000 --> 00:14:27,875 - Candy companies, of course, are trying to protect 320 00:14:27,875 --> 00:14:30,458 all of their intellectual property. 321 00:14:30,458 --> 00:14:34,042 - How you made the candies, how you got them wrapped, 322 00:14:34,042 --> 00:14:36,250 how you set up your assembly line. 323 00:14:36,250 --> 00:14:38,083 - The way the shipping was run, 324 00:14:38,083 --> 00:14:39,875 your recipe for chocolate, 325 00:14:39,875 --> 00:14:44,292 the ratio of cocoa to butter to sugar and so on. 326 00:14:44,292 --> 00:14:46,167 - But if you could get a shortcut, right, 327 00:14:46,167 --> 00:14:48,375 and steal someone else's method, 328 00:14:48,375 --> 00:14:51,167 you could save enough money and enough time 329 00:14:51,167 --> 00:14:53,333 to change your entire destiny. 330 00:14:54,875 --> 00:14:55,833 [tense upbeat music] 331 00:14:55,833 --> 00:14:57,542 - Welcome to Nestle. 332 00:14:57,542 --> 00:14:59,000 - [chuckles] Thank you. 333 00:14:59,917 --> 00:15:01,458 - [Narrator] Little does Nestle know 334 00:15:01,458 --> 00:15:05,042 they've just let a wolf inside their headquarters, 335 00:15:05,042 --> 00:15:09,542 a wolf that will become one of their fiercest rivals. 336 00:15:09,542 --> 00:15:13,917 - So Forrest Mars brilliantly and kinda dubiously 337 00:15:13,917 --> 00:15:16,458 gets a job at the Nestle factory 338 00:15:16,458 --> 00:15:19,208 because once you're inside the factory, 339 00:15:19,208 --> 00:15:22,958 you're not necessarily stealing, you're just looking around. 340 00:15:22,958 --> 00:15:25,208 [tense music] 341 00:15:25,208 --> 00:15:26,625 - [Narrator] A few months later, 342 00:15:26,625 --> 00:15:28,667 armed with Nestle's secrets, 343 00:15:28,667 --> 00:15:31,208 Forrest spends every penny he has 344 00:15:31,208 --> 00:15:34,375 to set up shop 20 miles outside of London, 345 00:15:34,375 --> 00:15:37,042 in the working class town of Slough. 346 00:15:38,750 --> 00:15:41,750 - Slough being a largely industrial area 347 00:15:41,750 --> 00:15:42,958 is a perfect place for him 348 00:15:42,958 --> 00:15:46,750 to acquire a fairly cheap factory. 349 00:15:46,750 --> 00:15:48,292 - These are all of our options. 350 00:15:49,625 --> 00:15:52,208 - And Great Britain was an English-speaking market, 351 00:15:52,208 --> 00:15:54,750 so it was a lot easier to do business there 352 00:15:54,750 --> 00:15:58,250 versus in Switzerland or France or other parts of Europe. 353 00:16:00,542 --> 00:16:01,333 - This one. 354 00:16:05,917 --> 00:16:09,042 [soft tense music] 355 00:16:09,042 --> 00:16:11,667 - [Narrator] His first idea is to take the candy bar 356 00:16:11,667 --> 00:16:13,250 he originally dreamed up 357 00:16:13,250 --> 00:16:16,833 and tailor it to English taste buds. 358 00:16:16,833 --> 00:16:18,875 - One of the big takeaways that Forrest had 359 00:16:18,875 --> 00:16:20,667 from working in Switzerland 360 00:16:20,667 --> 00:16:22,875 was that Americans and Europeans 361 00:16:22,875 --> 00:16:25,792 really had a different appetite for chocolate. 362 00:16:25,792 --> 00:16:27,250 [chocolate snaps] 363 00:16:27,250 --> 00:16:28,708 - So the Swiss love a strong aromatic chocolate 364 00:16:28,708 --> 00:16:30,167 with a silky smooth texture. 365 00:16:31,708 --> 00:16:35,667 Italians they like a drier, bittersweet flavor. 366 00:16:35,667 --> 00:16:39,500 And Brits, they like a caramel note in their chocolate. 367 00:16:39,500 --> 00:16:42,708 - So he's going to use his European intel 368 00:16:42,708 --> 00:16:44,417 with what he knows from home, 369 00:16:44,417 --> 00:16:47,708 and he is going to make a different version 370 00:16:47,708 --> 00:16:49,083 of the Milky Way. 371 00:16:50,125 --> 00:16:51,250 - This one's close. 372 00:16:52,875 --> 00:16:54,167 Make it a touch sweeter. 373 00:16:56,083 --> 00:16:57,708 - One that's slightly bigger 374 00:16:58,708 --> 00:17:01,875 and also has a wonderfully astrological name. 375 00:17:01,875 --> 00:17:04,708 [tense music] 376 00:17:04,708 --> 00:17:06,042 His family name. 377 00:17:06,042 --> 00:17:07,333 - Yeah, this will work. 378 00:17:08,750 --> 00:17:10,625 Good. 379 00:17:10,625 --> 00:17:13,667 - The Mars bar was creamier than most American candies. 380 00:17:13,667 --> 00:17:16,417 - Forrest pulls back on some of that malt flavor 381 00:17:16,417 --> 00:17:18,625 and he makes it a little bit sweeter 382 00:17:18,625 --> 00:17:22,625 to hit the perfect formula for European taste buds. 383 00:17:22,625 --> 00:17:26,750 - [Narrator] But as a newcomer, Mars faces an uphill battle. 384 00:17:26,750 --> 00:17:29,917 - He was going up against some very well-established names. 385 00:17:29,917 --> 00:17:33,875 Even just in the UK you had Rowntree, you had Cadbury, 386 00:17:33,875 --> 00:17:36,167 and you have to remember in the 1930s, 387 00:17:36,167 --> 00:17:37,833 a lot of people just didn't have money 388 00:17:37,833 --> 00:17:39,458 for things like chocolate and candy. 389 00:17:39,458 --> 00:17:42,292 So for an upstart, it was definitely difficult. 390 00:17:43,417 --> 00:17:44,917 - [Narrator] To set his product apart, 391 00:17:44,917 --> 00:17:49,625 Forrest boldly claims his candy bar has health benefits. 392 00:17:50,583 --> 00:17:53,083 - He marketed it for what he claimed 393 00:17:53,083 --> 00:17:55,542 were its nutritional properties 394 00:17:55,542 --> 00:17:58,250 and one of the early ads actually said, 395 00:17:58,250 --> 00:18:00,708 "Mars bars are made with chocolate to sustain, 396 00:18:00,708 --> 00:18:03,333 glucose to energize, and milk to nourish." 397 00:18:03,333 --> 00:18:05,542 And people looked at those ingredients 398 00:18:05,542 --> 00:18:08,292 as what we would today call functional ingredients. 399 00:18:09,375 --> 00:18:12,875 - And it became a huge hit in England, 400 00:18:12,875 --> 00:18:14,167 the same kind of success 401 00:18:14,167 --> 00:18:16,583 that his father had seen in the States. 402 00:18:16,583 --> 00:18:20,875 - [Narrator] Within a year, he sells 100 million Mars bars 403 00:18:20,875 --> 00:18:22,375 across the UK. 404 00:18:22,375 --> 00:18:25,167 - [Joel] Forrest then used that initial success 405 00:18:25,167 --> 00:18:27,125 to start building his own empire. 406 00:18:28,542 --> 00:18:32,125 It didn't take very long before he had factories 407 00:18:32,125 --> 00:18:34,792 and operations throughout England. 408 00:18:34,792 --> 00:18:36,750 - I'll be home later tonight. 409 00:18:36,750 --> 00:18:40,375 - [Narrator] By 1934, Forrest's company is on its way 410 00:18:40,375 --> 00:18:45,292 to becoming the third largest candy manufacturer in Britain, 411 00:18:45,292 --> 00:18:48,042 but he's determined to be the biggest in the world 412 00:18:48,042 --> 00:18:49,542 and show up his father 413 00:18:49,542 --> 00:18:53,625 by inventing completely new candy bars. 414 00:18:53,625 --> 00:18:54,375 - See this one. 415 00:18:55,958 --> 00:18:57,292 - He realizes that people love 416 00:18:57,292 --> 00:19:00,458 that the Mars bar is a bigger candy bar 417 00:19:00,458 --> 00:19:04,292 and he decides to create an even larger candy bar 418 00:19:04,292 --> 00:19:07,833 called, I kid you not, the So Big, 419 00:19:09,208 --> 00:19:11,417 - But bigger is not always better. 420 00:19:11,417 --> 00:19:14,583 The So Big bar was actually so big 421 00:19:14,583 --> 00:19:16,542 that people could not finish it in one sitting 422 00:19:16,542 --> 00:19:18,250 and it would melt in the pockets, 423 00:19:18,250 --> 00:19:20,708 and that was a huge flop. 424 00:19:20,708 --> 00:19:22,042 [tense music] 425 00:19:22,042 --> 00:19:23,375 - [Narrator] To right the ship, 426 00:19:23,375 --> 00:19:26,667 Forrest exploits a recent economic trend 427 00:19:26,667 --> 00:19:30,500 to make a confection he sure will be an instant classic. 428 00:19:31,875 --> 00:19:36,458 - Because of a sudden drop in the price of tropical fruit, 429 00:19:36,458 --> 00:19:39,042 he decides he's gonna take advantage 430 00:19:39,042 --> 00:19:41,542 of this otherwise expensive ingredient 431 00:19:41,542 --> 00:19:44,667 and create a pineapple- flavored Mars bar. 432 00:19:45,625 --> 00:19:47,417 - A little bit more. 433 00:19:47,417 --> 00:19:49,208 - But people don't like the combination 434 00:19:49,208 --> 00:19:51,667 of pineapple and chocolate 435 00:19:51,667 --> 00:19:54,833 and that too is an incredible failure. 436 00:19:56,167 --> 00:19:57,958 - [Narrator] After two flops in a row, 437 00:19:57,958 --> 00:20:01,500 Forrest must find his next big hit 438 00:20:01,500 --> 00:20:05,708 or risk becoming the failure his father predicted. 439 00:20:05,708 --> 00:20:06,708 [tense dramatic music] 440 00:20:09,167 --> 00:20:10,625 or risk becoming the failure his father predicted.[slo] 441 00:20:10,625 --> 00:20:13,625 - [Narrator] In 1934, Forrest Mars is desperate 442 00:20:13,625 --> 00:20:17,042 to turn things around for his new candy company 443 00:20:17,042 --> 00:20:19,875 after coming off back- to-back failures. 444 00:20:19,875 --> 00:20:21,208 [tense music] 445 00:20:21,208 --> 00:20:23,125 - Every entrepreneur has to face challenges 446 00:20:23,125 --> 00:20:24,375 and even failures. 447 00:20:24,375 --> 00:20:26,208 So he's gonna keep swinging that bat 448 00:20:26,208 --> 00:20:28,833 because he knows he's got hits in him. 449 00:20:28,833 --> 00:20:31,458 - [Narrator] After successive losses in confection, 450 00:20:31,458 --> 00:20:35,500 Mars spies an unexpected way to earn a win. 451 00:20:35,500 --> 00:20:38,792 [tense dramatic music] 452 00:20:43,500 --> 00:20:45,042 - In the '30s there was a huge void 453 00:20:45,042 --> 00:20:47,333 with pet care in general, 454 00:20:47,333 --> 00:20:52,333 but also really good pet food, specifically for dogs. 455 00:20:53,333 --> 00:20:54,792 - Pet ownership wasn't like it is now. 456 00:20:54,792 --> 00:20:57,375 People would just give animals scraps. 457 00:20:57,375 --> 00:20:59,417 - And Forrest Mars realized 458 00:20:59,417 --> 00:21:02,417 that there were massive gaps in the market. 459 00:21:02,417 --> 00:21:05,250 - So he bought this pet food manufacturer, 460 00:21:05,250 --> 00:21:07,542 the Chappel Brothers dog food company. 461 00:21:07,542 --> 00:21:10,583 He's really taken a huge risk, a huge swing of the bat 462 00:21:10,583 --> 00:21:12,583 by saying, you know what, I'm gonna put all my effort, 463 00:21:12,583 --> 00:21:15,083 all my energy, all of my financial resources 464 00:21:15,083 --> 00:21:16,583 into this new thing. 465 00:21:16,583 --> 00:21:18,958 And he starts manufacturing canned dog food, 466 00:21:18,958 --> 00:21:20,542 one of the first people to do it. 467 00:21:20,542 --> 00:21:24,500 - And he thought that maybe his millions were not going 468 00:21:24,500 --> 00:21:28,000 to just be made in candy, but in pet food. 469 00:21:28,000 --> 00:21:29,167 - [Narrator] With the purchase 470 00:21:29,167 --> 00:21:31,458 of the UK-based dog food company, 471 00:21:31,458 --> 00:21:35,042 Mars ventures outside the confection industry 472 00:21:35,042 --> 00:21:37,167 creating Pet Food Inc. 473 00:21:37,167 --> 00:21:41,625 - Forrest wasn't just satisfied with being a candy maker. 474 00:21:41,625 --> 00:21:45,458 Forrest truly had empire on his mind. 475 00:21:45,458 --> 00:21:49,625 And whenever he saw a potential opportunity to expand, 476 00:21:49,625 --> 00:21:53,500 he did so because he wanted to prove to his father 477 00:21:53,500 --> 00:21:56,750 that he could build a global company. 478 00:21:57,875 --> 00:22:00,000 - [Narrator] What Forrest doesn't realize 479 00:22:00,000 --> 00:22:02,208 is he'll never get that chance 480 00:22:02,208 --> 00:22:04,917 because on April 8th, 1934, 481 00:22:04,917 --> 00:22:07,875 after suffering heart and kidney failure, 482 00:22:07,875 --> 00:22:11,500 Frank Mars dies at just 50 years old. 483 00:22:12,875 --> 00:22:14,958 - He had three of the most successful chocolate bars 484 00:22:14,958 --> 00:22:16,458 in the world. 485 00:22:16,458 --> 00:22:18,542 That is an incredible legacy 486 00:22:18,542 --> 00:22:20,833 and one that should never be forgotten. 487 00:22:20,833 --> 00:22:23,417 - [Narrator] His absence leaves the future 488 00:22:23,417 --> 00:22:28,000 of one of America's most lucrative companies in doubt. 489 00:22:28,000 --> 00:22:30,625 [pensive music] 490 00:22:34,583 --> 00:22:37,125 - It's unclear if they ever even made up 491 00:22:37,125 --> 00:22:38,750 from their original spat 492 00:22:38,750 --> 00:22:41,750 when Forrest basically walked out. 493 00:22:41,750 --> 00:22:43,833 He probably had conflicting emotions about the man 494 00:22:43,833 --> 00:22:46,583 who gave him his first success in the candy business, 495 00:22:46,583 --> 00:22:50,542 but on the other hand was resistant to a lot of his ideas. 496 00:22:50,542 --> 00:22:52,667 - [Narrator] In his will, Frank stipulates 497 00:22:52,667 --> 00:22:55,292 that a small number of his company's shares 498 00:22:55,292 --> 00:22:56,875 will go to Forrest 499 00:22:56,875 --> 00:23:00,542 while more than half go to Frank's second wife, Ethel 500 00:23:00,542 --> 00:23:02,250 and their daughter Patricia. 501 00:23:02,250 --> 00:23:05,500 - Forrest's stepmother, Ethel, really resented Forrest 502 00:23:05,500 --> 00:23:10,500 for pushing his father Frank to hustle and work too hard. 503 00:23:11,542 --> 00:23:14,083 - He could not reingratiate himself 504 00:23:14,083 --> 00:23:15,792 with his father's family. 505 00:23:15,792 --> 00:23:17,917 He'd been banned and he had no connection 506 00:23:17,917 --> 00:23:19,375 with his dad's business. 507 00:23:20,750 --> 00:23:24,167 - But he wanted control of his father's candy company. 508 00:23:24,167 --> 00:23:25,583 This was his holy grail. 509 00:23:25,583 --> 00:23:27,750 He felt like it was his birthright. 510 00:23:30,583 --> 00:23:33,792 [slow tense music] 511 00:23:33,792 --> 00:23:35,667 - [Narrator] As a distraction from his troubles, 512 00:23:35,667 --> 00:23:38,625 Forrest takes a short vacation 513 00:23:38,625 --> 00:23:43,125 where he finds inspiration in the unlikeliest of places. 514 00:23:43,125 --> 00:23:45,750 [slow tense music] 515 00:23:45,750 --> 00:23:48,125 - [Alex] Forrest Mars took a trip to Spain 516 00:23:49,542 --> 00:23:51,667 where it's very hot for much of the year. 517 00:23:52,375 --> 00:23:54,250 [slow tense music] 518 00:23:54,250 --> 00:23:58,042 He saw these soldiers eating chocolate without it melting. 519 00:23:59,875 --> 00:24:01,542 - [Narrator] The chocolate candies 520 00:24:01,542 --> 00:24:05,917 made by the UK's Rowntree company are called Smarties. 521 00:24:07,167 --> 00:24:09,042 - And it's worth noting these are not the smaller 522 00:24:09,042 --> 00:24:11,833 tart candies that come in the plastic wrapper, 523 00:24:11,833 --> 00:24:13,833 these Smarties are chocolate. 524 00:24:13,833 --> 00:24:16,625 They're coated in this sugary candy coating 525 00:24:16,625 --> 00:24:20,333 that helps protect them in high heat situations. 526 00:24:20,333 --> 00:24:22,708 - He'd never seen a candy coating 527 00:24:22,708 --> 00:24:24,708 on top of chocolate before. 528 00:24:24,708 --> 00:24:27,333 - It was a lot easier to handle or keep in your pocket 529 00:24:27,333 --> 00:24:29,458 for when you wanted a snack later on. 530 00:24:29,458 --> 00:24:31,875 - And he thinks, well, wouldn't this be something 531 00:24:31,875 --> 00:24:34,083 great to bring back to the United States? 532 00:24:35,583 --> 00:24:38,208 - The only way he can get back into his family business 533 00:24:38,208 --> 00:24:40,167 is to buy it back. 534 00:24:40,167 --> 00:24:42,708 And the only way he can do that 535 00:24:42,708 --> 00:24:47,792 is if he can create a candy that is a global hit. 536 00:24:48,750 --> 00:24:50,583 - [Narrator] One day that global hit 537 00:24:52,000 --> 00:24:56,542 will rake in annual sales of $770 million around the world 538 00:24:57,875 --> 00:25:02,333 and become one of the most popular candies of all time. 539 00:25:02,333 --> 00:25:06,625 But to get there, he'll have to forge an unlikely alliance 540 00:25:06,625 --> 00:25:08,333 with his biggest rival. 541 00:25:08,333 --> 00:25:10,000 [tense dramatic music] 542 00:25:13,875 --> 00:25:15,875 - [Narrator] In the late 1930s, 543 00:25:15,875 --> 00:25:18,708 Forrest Mars is planning his next big move. 544 00:25:18,708 --> 00:25:21,167 - Look, I can tell you what I can do. 545 00:25:21,167 --> 00:25:22,542 I can write you a check. 546 00:25:22,542 --> 00:25:25,167 - Forrest is convinced that he's found his company's 547 00:25:25,167 --> 00:25:26,375 next big candy. 548 00:25:26,375 --> 00:25:28,042 - I understand. 549 00:25:28,042 --> 00:25:31,000 - Forrest was inspired by a European candy called Smarties. 550 00:25:31,000 --> 00:25:32,625 - Good decision. 551 00:25:32,625 --> 00:25:34,750 - [Darin] And he wanted to sell them in America. 552 00:25:35,542 --> 00:25:37,458 - So he left his business 553 00:25:37,458 --> 00:25:40,667 in the hands of his second-in-command 554 00:25:40,667 --> 00:25:42,625 and he returned to the US. 555 00:25:43,708 --> 00:25:45,208 - [Narrator] But while he comes home 556 00:25:45,208 --> 00:25:48,500 armed with what he thinks is a million-dollar candy idea, 557 00:25:48,500 --> 00:25:51,125 he also faces a new roadblock. 558 00:25:52,542 --> 00:25:54,375 - When Forrest Mars wants to bring this product 559 00:25:54,375 --> 00:25:55,917 to the United States, 560 00:25:55,917 --> 00:25:59,000 he realizes he really needs supply of milk chocolate. 561 00:25:59,000 --> 00:26:00,792 - [Narrator] And there's only one company 562 00:26:00,792 --> 00:26:03,875 with enough supply, Hershey, 563 00:26:03,875 --> 00:26:06,625 where Forrest meets with their current president, 564 00:26:06,625 --> 00:26:07,875 William Murrie. 565 00:26:08,875 --> 00:26:09,750 - Sit. 566 00:26:12,667 --> 00:26:14,083 - [Forrest] Look at these. 567 00:26:16,000 --> 00:26:16,875 - Colorful. 568 00:26:17,875 --> 00:26:19,208 So what? 569 00:26:19,208 --> 00:26:21,958 - So they've been in my pocket since I left New York. 570 00:26:22,833 --> 00:26:24,708 - How is it possible? 571 00:26:24,708 --> 00:26:28,292 [tense suspenseful music] 572 00:26:30,500 --> 00:26:31,542 It's impressive. 573 00:26:33,708 --> 00:26:35,667 I'm not sure what this has to do with me. 574 00:26:35,667 --> 00:26:37,708 - William Murrie was a family man 575 00:26:37,708 --> 00:26:39,458 and it had been his dream 576 00:26:39,458 --> 00:26:41,833 for his kids to follow in his footsteps 577 00:26:41,833 --> 00:26:43,750 and Forrest knew that. 578 00:26:43,750 --> 00:26:45,125 - For a 20% investment 579 00:26:45,125 --> 00:26:47,583 and your guarantee of a steady supply 580 00:26:47,583 --> 00:26:51,708 of Hershey's Chocolate, your son Bruce, 581 00:26:51,708 --> 00:26:54,958 he's the executive vice president of my new company. 582 00:26:54,958 --> 00:26:58,208 - Here's his chance to give something to his kids. 583 00:26:58,208 --> 00:27:00,542 - [Narrator] To assure his son's legacy, 584 00:27:00,542 --> 00:27:02,792 Murrie goes behind Hershey's back. 585 00:27:03,667 --> 00:27:05,542 - I think Bruce will go for it. 586 00:27:05,542 --> 00:27:09,667 - [Narrator] And makes a deal for 20% of Forrest's company. 587 00:27:11,000 --> 00:27:13,958 - And his son Bruce Murrie comes in as Forrest's partner. 588 00:27:15,125 --> 00:27:16,750 - [Narrator] The new partnership also inspires 589 00:27:16,750 --> 00:27:18,792 the candy's iconic name. 590 00:27:20,000 --> 00:27:22,500 - Mars and Murrie, that has a ring to it. 591 00:27:22,500 --> 00:27:24,250 [tense music] 592 00:27:24,250 --> 00:27:25,125 - [Narrator] M&M's. 593 00:27:26,792 --> 00:27:29,875 The first order of business for Forrest and Bruce 594 00:27:29,875 --> 00:27:33,875 is to build a factory that can make their unique candy. 595 00:27:33,875 --> 00:27:36,708 - Forrest purchases these giant copper drums 596 00:27:36,708 --> 00:27:38,875 called panning equipment 597 00:27:38,875 --> 00:27:42,708 that would coat these little pellets of chocolate. 598 00:27:42,708 --> 00:27:43,917 [tense dramatic music] 599 00:27:43,917 --> 00:27:45,792 - They came in brown, yellow, orange, 600 00:27:45,792 --> 00:27:49,667 red, green, and violet, packaged in a paper tube. 601 00:27:49,667 --> 00:27:51,667 - [Narrator] Glazed in multiple thin layers 602 00:27:51,667 --> 00:27:53,667 of colored candy coating, 603 00:27:53,667 --> 00:27:55,292 the bite-sized chocolates 604 00:27:55,292 --> 00:27:58,375 will be unlike anything Americans have ever seen. 605 00:28:00,458 --> 00:28:03,917 But before Forrest Mars can introduce them to the nation. 606 00:28:05,292 --> 00:28:06,875 - [Franklin] December 7th, 1941, 607 00:28:11,083 --> 00:28:14,000 a date which will live in infamy. 608 00:28:15,958 --> 00:28:19,208 - [Narrator] America enters World War II. 609 00:28:19,208 --> 00:28:20,292 [explosion booms] 610 00:28:20,292 --> 00:28:23,042 Within a year, factories across all industries 611 00:28:23,042 --> 00:28:25,917 are converted to aid the war effort, 612 00:28:25,917 --> 00:28:30,542 outputting some 300,000 airplanes, 2 million vehicles, 613 00:28:30,542 --> 00:28:33,958 plus billions of pounds of food rations, 614 00:28:33,958 --> 00:28:36,792 including from America's top candy maker. 615 00:28:36,792 --> 00:28:40,750 - Hershey played a critical role by supplying rations 616 00:28:40,750 --> 00:28:44,083 that would help the soldiers remain alert and well-fed 617 00:28:44,083 --> 00:28:48,083 for maybe an entire day on a single ration. 618 00:28:48,083 --> 00:28:51,917 - [Narrator] The US military calls it the Ration D bar, 619 00:28:51,917 --> 00:28:56,667 but the troops have a different name for it. 620 00:28:56,667 --> 00:28:59,042 - It had to be extremely hard and durable 621 00:28:59,042 --> 00:29:00,833 so that it wouldn't break during shipping, 622 00:29:00,833 --> 00:29:02,833 that the chocolate wouldn't melt. 623 00:29:02,833 --> 00:29:06,458 You had to slice shavings of it off with a knife 624 00:29:06,458 --> 00:29:08,375 because it could crack your teeth 625 00:29:08,375 --> 00:29:11,667 and it would wreak havoc on your intestines. 626 00:29:11,667 --> 00:29:15,292 So, soldiers called it Hitler's secret weapon. 627 00:29:15,292 --> 00:29:16,417 [tense upbeat music] 628 00:29:16,417 --> 00:29:18,667 - [Narrator] Forrest Mars thinks he can provide 629 00:29:18,667 --> 00:29:20,917 a better candy ration for the troops, 630 00:29:20,917 --> 00:29:23,917 something durable and delicious. 631 00:29:25,042 --> 00:29:27,250 - Okay, just let me know where to send it. 632 00:29:27,250 --> 00:29:29,875 - [Narrator] After securing a lucrative military contract, 633 00:29:29,875 --> 00:29:32,667 Forrest's company is suddenly producing 634 00:29:32,667 --> 00:29:36,458 200,000 pounds of M&M's a week. 635 00:29:37,667 --> 00:29:40,208 - M&M's were included in rations 636 00:29:40,208 --> 00:29:42,458 and for the soldiers that was invaluable, 637 00:29:42,458 --> 00:29:45,875 mostly for aviators who found them very easy to eat 638 00:29:45,875 --> 00:29:47,167 on bombing runs. 639 00:29:47,167 --> 00:29:49,250 - [Narrator] After nearly four years, 640 00:29:49,250 --> 00:29:51,917 World War II finally comes to an end 641 00:29:51,917 --> 00:29:55,417 on September 2nd, 1945. 642 00:29:55,417 --> 00:29:59,542 - Forrest Mars had a contract to make M&M's 643 00:29:59,542 --> 00:30:02,458 for 15 million service members. 644 00:30:02,458 --> 00:30:07,292 And now with the war over, it's gone instantly overnight 645 00:30:07,292 --> 00:30:09,958 and he's struggling to remain relevant. 646 00:30:09,958 --> 00:30:12,625 - M&M's were a hit with the troops during the war, 647 00:30:12,625 --> 00:30:14,875 but once everyone got back home, 648 00:30:14,875 --> 00:30:17,708 they weren't selling as much as the Hershey bars 649 00:30:17,708 --> 00:30:19,542 or even the Snicker bars were. 650 00:30:21,958 --> 00:30:24,250 So Forrest is really frustrated. 651 00:30:24,250 --> 00:30:26,875 - [Narrator] He begins to take out that frustration 652 00:30:26,875 --> 00:30:30,042 on his business partner, Bruce Murrie. 653 00:30:30,042 --> 00:30:33,542 - He blames Murrie for the slump in sales of M&M's 654 00:30:33,542 --> 00:30:35,667 in the immediate post-war years. 655 00:30:35,667 --> 00:30:38,625 - He was very critical of him in public. 656 00:30:38,625 --> 00:30:40,417 He said he knew nothing about candy 657 00:30:40,417 --> 00:30:44,208 and made Bruce's life absolutely miserable. 658 00:30:44,208 --> 00:30:46,542 - [Narrator] Fed up with Forrest's behavior, 659 00:30:46,542 --> 00:30:50,125 Bruce Murrie resigns in 1949, 660 00:30:50,125 --> 00:30:51,708 but Forrest wants to make sure 661 00:30:51,708 --> 00:30:54,250 he never shares in future profits. 662 00:30:54,250 --> 00:30:55,833 [tense rock music] 663 00:30:55,833 --> 00:30:58,250 - He offers to buy out his business partner 664 00:30:58,250 --> 00:31:01,042 with a million dollars of his own money 665 00:31:01,042 --> 00:31:04,042 and Bruce Murrie is more than glad to take it. 666 00:31:04,042 --> 00:31:05,667 - [Narrator] Dropping the modern equivalent 667 00:31:05,667 --> 00:31:08,625 of $12 million on a slumping product, 668 00:31:08,625 --> 00:31:12,958 Forrest Mars sees his chance to buy his father's company 669 00:31:12,958 --> 00:31:14,917 slipping through his fingers. 670 00:31:20,458 --> 00:31:22,375 [tense music] 671 00:31:22,375 --> 00:31:25,167 - [Narrator] In the early 1950s, Forrest Mars desperately wants 672 00:31:25,167 --> 00:31:27,542 to buy back his father's candy company, 673 00:31:27,542 --> 00:31:32,458 but first he has to fix M&M's poor post-war sales. 674 00:31:33,208 --> 00:31:35,042 - Forrest had to start figuring out 675 00:31:35,042 --> 00:31:37,042 how to make this product work for a mass audience 676 00:31:37,042 --> 00:31:39,208 and how to market it to everybody. 677 00:31:39,208 --> 00:31:42,917 - [Narrator] So Forrest tasks a top New York ad agency, 678 00:31:42,917 --> 00:31:44,333 Ted Bates and Company, 679 00:31:44,333 --> 00:31:47,500 to produce a detailed study on M&M's. 680 00:31:48,917 --> 00:31:50,958 - Your message is not reaching the consumer, 681 00:31:52,083 --> 00:31:53,833 but more importantly, your biggest consumer 682 00:31:53,833 --> 00:31:55,250 has no buying power. 683 00:31:56,417 --> 00:31:57,667 - And why is that? 684 00:31:57,667 --> 00:31:58,625 [tense dramatic music] 685 00:31:58,625 --> 00:31:59,500 - They're children. 686 00:32:00,458 --> 00:32:01,750 - Really? 687 00:32:01,750 --> 00:32:03,375 - If you wanna sell to kids, 688 00:32:04,375 --> 00:32:06,750 you have to appeal to their parents. 689 00:32:06,750 --> 00:32:09,875 [slow tense music] 690 00:32:13,042 --> 00:32:17,625 - Melts in your mouth, not in your hand. 691 00:32:17,625 --> 00:32:18,958 [slow tense music] 692 00:32:18,958 --> 00:32:21,208 - The brilliance of this slogan 693 00:32:21,208 --> 00:32:22,917 is that parents knew intrinsically 694 00:32:22,917 --> 00:32:25,542 if you bought your kid a Hershey bar, 695 00:32:25,542 --> 00:32:28,125 within minutes you're gonna be cleaning candy 696 00:32:28,125 --> 00:32:31,375 off of their fingers, their face, their clothing. 697 00:32:31,375 --> 00:32:36,417 But the parent could very easily buy their children M&M's 698 00:32:37,292 --> 00:32:39,583 and it wouldn't create mess. 699 00:32:39,583 --> 00:32:40,792 [tense dramatic music] 700 00:32:40,792 --> 00:32:42,000 - We'll call you. 701 00:32:42,000 --> 00:32:43,625 [tense dramatic music] 702 00:32:43,625 --> 00:32:47,208 - [Narrator] In a last-ditch effort to rescue M&M's sales, 703 00:32:47,208 --> 00:32:51,792 Forrest rolls out a national campaign in 1954 704 00:32:51,792 --> 00:32:53,458 touting the new slogan. 705 00:32:53,458 --> 00:32:57,250 - That slogan is so perfect for 1950s America 706 00:32:57,250 --> 00:33:00,208 and the kind of ethos that was being sold 707 00:33:00,208 --> 00:33:02,250 of like perfect domesticity. 708 00:33:02,250 --> 00:33:04,333 Like you didn't want a kid who had 709 00:33:04,333 --> 00:33:07,042 chocolate all over their face and their clothes. 710 00:33:07,042 --> 00:33:08,083 You were trying to present 711 00:33:08,083 --> 00:33:10,542 a kind of more put together image 712 00:33:10,542 --> 00:33:13,042 and the M&M fit into that. 713 00:33:13,042 --> 00:33:15,500 - [Narrator] As M&M's sales slowly tick up, 714 00:33:15,500 --> 00:33:18,292 Forrest doubles down by introducing 715 00:33:18,292 --> 00:33:21,458 a spinoff variety later that year, 716 00:33:21,458 --> 00:33:23,375 Peanut M&M's, 717 00:33:23,375 --> 00:33:26,042 along with a revolutionary pair of mascots. 718 00:33:26,042 --> 00:33:28,083 [tense dramatic music] 719 00:33:28,083 --> 00:33:31,250 - There's this ad of Mr. Peanut and Mr. Plain, 720 00:33:31,250 --> 00:33:34,375 the first two spokescandies of M&M's 721 00:33:34,375 --> 00:33:36,625 where they dive into a pool of chocolate. 722 00:33:36,625 --> 00:33:39,333 - Look for this M on each piece. 723 00:33:39,333 --> 00:33:42,750 - And Forrest is adamant about marketing the kids. 724 00:33:44,042 --> 00:33:47,375 And so, he insists that his ads run 725 00:33:47,375 --> 00:33:49,875 after programs such as the Howdy Doody Show 726 00:33:49,875 --> 00:33:51,875 or the Mickey Mouse Club. 727 00:33:51,875 --> 00:33:53,000 - [Narrator] Thanks to Forrest's 728 00:33:53,000 --> 00:33:55,167 aggressive marketing campaign, 729 00:33:55,167 --> 00:33:59,542 by 1956 M&M's annual sales top $40 million 730 00:34:00,875 --> 00:34:04,958 beating the Hershey Bar and even his father's Snickers bar 731 00:34:04,958 --> 00:34:08,167 to become the most popular candy in America. 732 00:34:08,167 --> 00:34:09,708 - Unlike a candy bar, 733 00:34:09,708 --> 00:34:14,042 with M&M's you get so many individual pieces in a package 734 00:34:14,042 --> 00:34:16,875 so you can easily split them with your friend. 735 00:34:16,875 --> 00:34:19,250 You get 10, I get 10. 736 00:34:19,250 --> 00:34:22,250 - M&M's become such a phenomenal success in America 737 00:34:22,250 --> 00:34:25,250 that they're even stocked in Air Force One. 738 00:34:25,250 --> 00:34:28,250 That's how iconic this treat becomes. 739 00:34:29,417 --> 00:34:31,042 - [Narrator] Over the next several years, 740 00:34:31,042 --> 00:34:33,042 Forrest's company expands 741 00:34:33,042 --> 00:34:35,417 from a successful candy manufacturer 742 00:34:35,417 --> 00:34:37,875 to a budding global empire. 743 00:34:37,875 --> 00:34:39,375 [slow tense music] 744 00:34:39,375 --> 00:34:42,458 But there's one thing, he still desperately craves, 745 00:34:43,708 --> 00:34:45,042 his father's company. 746 00:34:46,833 --> 00:34:49,125 - At this point, his company is worth three times 747 00:34:49,125 --> 00:34:50,708 what his father's company is worth. 748 00:34:50,708 --> 00:34:52,875 So he's got the money to come in 749 00:34:52,875 --> 00:34:54,875 and take over the family business, 750 00:34:54,875 --> 00:34:58,042 but he's still gotta convince the shareholders to sell 751 00:34:58,042 --> 00:35:01,417 and the one he's really gotta convince is his half-sister. 752 00:35:04,542 --> 00:35:06,458 - [Patricia] Hello? 753 00:35:06,458 --> 00:35:09,542 - Forrest heard that his half-sister Patricia 754 00:35:09,542 --> 00:35:10,875 was sick and dying 755 00:35:10,875 --> 00:35:12,625 and he went to her and said, 756 00:35:12,625 --> 00:35:16,500 "Will you please give me your shares?" 757 00:35:16,500 --> 00:35:18,458 And I think it's only because she knew 758 00:35:18,458 --> 00:35:20,958 that she was dying, that she relented. 759 00:35:20,958 --> 00:35:22,458 - [Patricia] Don't let him down. 760 00:35:23,375 --> 00:35:25,042 - You've got my word. 761 00:35:25,042 --> 00:35:29,000 - [Narrator] In 1964, Forrest becomes the CEO, president, 762 00:35:29,000 --> 00:35:31,375 and chairman of his father's company, 763 00:35:32,875 --> 00:35:34,875 now worth over $40 million. 764 00:35:36,375 --> 00:35:40,042 His first act is to merge the two companies into one. 765 00:35:40,042 --> 00:35:41,917 [tense dramatic music] 766 00:35:41,917 --> 00:35:43,458 Mars Inc. 767 00:35:43,458 --> 00:35:48,333 His second act is a complete company-wide overhaul. 768 00:35:48,333 --> 00:35:51,375 - He knew he wasn't gonna run it like his father. 769 00:35:51,375 --> 00:35:54,875 - It's his company now and he's calling all the shots. 770 00:35:54,875 --> 00:35:56,583 - He fires the French chef. 771 00:35:56,583 --> 00:35:58,708 - [Jason] He tears out the executive washrooms. 772 00:35:58,708 --> 00:36:00,708 - [Vallery] Everyone needed to clock in and out 773 00:36:00,708 --> 00:36:01,958 with a timecard. 774 00:36:01,958 --> 00:36:03,583 - [Jason] He gets rid of the corporate helicopter. 775 00:36:03,583 --> 00:36:06,792 - He tied salaries to company performance. 776 00:36:06,792 --> 00:36:09,583 That was an unheard of practice. 777 00:36:09,583 --> 00:36:11,042 - [Narrator] While Forrest increases 778 00:36:11,042 --> 00:36:13,000 efficiency and productivity, 779 00:36:13,000 --> 00:36:17,417 there's one more brass ring he's desperate to reach. 780 00:36:17,417 --> 00:36:18,833 - They haven't eclipsed Hershey's, 781 00:36:18,833 --> 00:36:22,208 but they are Hershey's closest competitor. 782 00:36:22,208 --> 00:36:25,583 - Hershey's was still America's number one candy maker. 783 00:36:25,583 --> 00:36:27,042 - [Narrator] Determined to overtake 784 00:36:27,042 --> 00:36:28,542 his father's former rival, 785 00:36:28,542 --> 00:36:32,250 Forrest sets his sights on another big change. 786 00:36:33,625 --> 00:36:37,500 - Mars had for decades used Milton Hershey's milk chocolate, 787 00:36:37,500 --> 00:36:40,917 but Forrest decided we're gonna make our own milk chocolate, 788 00:36:40,917 --> 00:36:42,458 we're gonna source our own peanuts. 789 00:36:42,458 --> 00:36:44,750 So they suddenly became more insular 790 00:36:44,750 --> 00:36:46,875 but also more profitable. 791 00:36:46,875 --> 00:36:49,333 - [Narrator] Forrest uses the increased profits 792 00:36:49,333 --> 00:36:51,708 to expand his product line 793 00:36:51,708 --> 00:36:55,458 inspecting candy sold in Europe for inspiration, 794 00:36:55,458 --> 00:36:58,458 including a fruit taffy sold abroad 795 00:36:58,458 --> 00:37:00,708 through Mars's UK division. 796 00:37:00,708 --> 00:37:02,167 [tense dramatic music] 797 00:37:02,167 --> 00:37:04,375 - What are these call overseas? 798 00:37:04,375 --> 00:37:05,875 - Opal Fruits. 799 00:37:05,875 --> 00:37:09,250 [tense dramatic music] 800 00:37:10,583 --> 00:37:13,500 - Mars is known for their really good quality chocolate. 801 00:37:13,500 --> 00:37:15,250 They didn't wanna use the name Opal Fruits 802 00:37:15,250 --> 00:37:18,458 so Forrest says, oh no, that'll never work. 803 00:37:18,458 --> 00:37:20,167 We need to come up with something else 804 00:37:20,167 --> 00:37:21,500 that people know already. 805 00:37:21,500 --> 00:37:23,000 [tense dramatic music] 806 00:37:23,000 --> 00:37:26,958 - [Narrator] Forrest Mars thinks he has the perfect answer. 807 00:37:26,958 --> 00:37:27,917 [tense dramatic music] 808 00:37:27,917 --> 00:37:29,208 - Let's call them 809 00:37:29,208 --> 00:37:30,833 [tense dramatic music] 810 00:37:30,833 --> 00:37:32,958 M&M's Fruit Chewies. 811 00:37:32,958 --> 00:37:34,458 [tense dramatic music] 812 00:37:39,375 --> 00:37:41,125 [tense music] 813 00:37:41,125 --> 00:37:44,833 - [Narrator] In the 1960s, Forrest Mars is about to launch 814 00:37:44,833 --> 00:37:49,708 one of his company's UK candies in America under a new name. 815 00:37:49,708 --> 00:37:51,583 [suspenseful music] 816 00:37:51,583 --> 00:37:56,708 - Let's call them M&M's Fruit Chewies. 817 00:37:57,958 --> 00:38:00,667 - [Narrator] Retailing at 25 cents per pack, 818 00:38:00,667 --> 00:38:04,292 the unique candy is quickly rolled out nationwide. 819 00:38:05,292 --> 00:38:07,500 - M&M Fruit Chewies hit the market 820 00:38:08,542 --> 00:38:10,917 and they absolutely flop. 821 00:38:12,167 --> 00:38:13,542 - When people think of M&M's, 822 00:38:13,542 --> 00:38:16,458 they think of chocolate and this is not chocolate. 823 00:38:16,458 --> 00:38:19,917 - And also Fruit Chewie in terms of like product names 824 00:38:19,917 --> 00:38:23,667 is considered stupid. 825 00:38:24,417 --> 00:38:25,542 Stupid name. 826 00:38:25,542 --> 00:38:28,333 So Forrest Mars, believe it or not, 827 00:38:28,333 --> 00:38:30,417 admits that he has made a mistake 828 00:38:30,417 --> 00:38:32,917 and they pull them off the shelves. 829 00:38:34,375 --> 00:38:36,292 - [Narrator] To revive his failing product, 830 00:38:36,292 --> 00:38:38,833 Forrest sees an opportunity to latch on 831 00:38:38,833 --> 00:38:41,667 to a recent craze gripping the nation. 832 00:38:43,750 --> 00:38:48,000 - Ever since JFK's 1962 speech about going to the moon. 833 00:38:48,000 --> 00:38:51,250 - That challenge is one that we're willing to accept. 834 00:38:51,250 --> 00:38:54,250 - [Romi] Americans are obsessed with space. 835 00:38:54,250 --> 00:38:55,458 TV shows are coming out. 836 00:38:55,458 --> 00:38:57,792 "Star Trek" came out in 1966 837 00:38:57,792 --> 00:39:01,667 and many toys and food products followed suit 838 00:39:01,667 --> 00:39:05,542 to take advantage of this outer space craze. 839 00:39:05,542 --> 00:39:09,208 - So they want to catch all the space-themed hysteria 840 00:39:09,208 --> 00:39:12,125 that's going on in pop culture and toys, 841 00:39:12,125 --> 00:39:14,375 and, of course, in food. 842 00:39:14,375 --> 00:39:18,208 - [Narrator] In 1973, Forrest Mars re-releases 843 00:39:18,208 --> 00:39:20,833 the chewy fruit candies under a new name, 844 00:39:21,833 --> 00:39:23,583 Starburst. 845 00:39:24,917 --> 00:39:26,542 - You're getting lots of different flavors 846 00:39:26,542 --> 00:39:28,875 in a single package. 847 00:39:28,875 --> 00:39:30,583 It's bright fruit fun. 848 00:39:30,583 --> 00:39:33,375 By the way, cherry is the best flavor. 849 00:39:33,375 --> 00:39:34,875 - [Narrator] Over the next few years, 850 00:39:34,875 --> 00:39:37,708 Starburst helps Mars Inc. rake in 851 00:39:37,708 --> 00:39:40,750 a total annual revenue of $1 billion, 852 00:39:41,833 --> 00:39:46,000 allowing Forrest Mars to finally surpass Hershey 853 00:39:46,000 --> 00:39:49,833 and become the number one candy maker in America. 854 00:39:49,833 --> 00:39:51,708 [tense upbeat music] 855 00:39:51,708 --> 00:39:54,208 - But Forrest is all about international expansion. 856 00:39:54,208 --> 00:39:59,417 - He really felt strongly that to survive in a modern world, 857 00:40:00,208 --> 00:40:02,708 you had to be a global operator. 858 00:40:02,708 --> 00:40:05,458 - So capitalizing on the success of Starburst, 859 00:40:05,458 --> 00:40:09,125 Forrest Mars stars scouring European markets 860 00:40:09,125 --> 00:40:11,417 for candies that he can rebrand 861 00:40:11,417 --> 00:40:14,500 and relaunch as mega hits throughout the world. 862 00:40:14,500 --> 00:40:16,792 - So Forrest Mars brought over a UK import 863 00:40:16,792 --> 00:40:19,375 from a small time manufacturer. 864 00:40:20,292 --> 00:40:21,917 - We don't need any more M&M's. 865 00:40:23,167 --> 00:40:24,667 - [Assistant] They aren't M&M's. 866 00:40:24,667 --> 00:40:27,667 [suspenseful music] 867 00:40:29,208 --> 00:40:32,542 [tense music] 868 00:40:32,542 --> 00:40:34,125 - What are these? 869 00:40:34,125 --> 00:40:37,917 - It's a candy that combines the beloved crunch of the M&M 870 00:40:37,917 --> 00:40:42,875 and the fruit chewiness of Starburst and creates- 871 00:40:42,875 --> 00:40:44,042 - Skittles. 872 00:40:44,042 --> 00:40:46,083 [upbeat music] 873 00:40:46,083 --> 00:40:47,708 - The name actually comes from 874 00:40:47,708 --> 00:40:49,875 a British derivative of lawn bowling. 875 00:40:51,042 --> 00:40:51,958 - They're good. 876 00:40:54,167 --> 00:40:56,833 - [Narrator] Launched across the globe in 1982, 877 00:40:56,833 --> 00:40:59,750 Skittles go on to become the most popular 878 00:40:59,750 --> 00:41:03,250 non-chocolate candy in America, 879 00:41:03,250 --> 00:41:07,875 helping Mars Inc. become the world's leading confectionary 880 00:41:07,875 --> 00:41:12,792 as their snacking division alone rakes in $18 billion a year. 881 00:41:12,792 --> 00:41:16,083 - The crazy thing though is that's less than half 882 00:41:16,083 --> 00:41:17,667 of their total revenue. 883 00:41:17,667 --> 00:41:20,500 Today, businesses like their pet food business 884 00:41:20,500 --> 00:41:22,458 are larger than candy. 885 00:41:22,458 --> 00:41:24,458 - [Narrator] With plants all across Europe 886 00:41:24,458 --> 00:41:26,542 and over 50 different brands, 887 00:41:26,542 --> 00:41:30,500 Mars' pet food division is the biggest in the world. 888 00:41:30,500 --> 00:41:33,208 - Many people aren't aware of this, but Pedigree, 889 00:41:33,208 --> 00:41:34,208 that's Mars. 890 00:41:34,208 --> 00:41:36,708 Sheba cat foods, that's Mars. 891 00:41:38,458 --> 00:41:41,333 - Forrest Mars never really saw himself 892 00:41:41,333 --> 00:41:43,875 as just a candy maker like his father. 893 00:41:43,875 --> 00:41:47,958 He saw himself as someone who was building an empire. 894 00:41:47,958 --> 00:41:50,333 - Mars really made the blueprint in some ways 895 00:41:50,333 --> 00:41:53,042 for an international food conglomerate. 896 00:41:53,042 --> 00:41:56,375 - He was the first candy maker to break into Russia 897 00:41:56,375 --> 00:41:58,000 after the wall came down, 898 00:41:58,000 --> 00:41:59,958 to go to China, 899 00:41:59,958 --> 00:42:04,042 to bring his candies to hot deserts in the Middle East. 900 00:42:04,042 --> 00:42:07,083 And I think that's a tremendous legacy that he leaves behind. 901 00:42:08,167 --> 00:42:10,792 - The candy aisle would not be what it is 902 00:42:10,792 --> 00:42:12,167 without Forrest Mars. 903 00:42:12,792 --> 00:42:14,917 [tense orchestral music] 904 00:42:14,917 --> 00:42:17,042 - [Narrator] With an annual global revenue of $50 billion, 905 00:42:17,917 --> 00:42:20,500 Mars Inc. continues to be ranked 906 00:42:20,500 --> 00:42:22,750 in the top five wealthiest 907 00:42:22,750 --> 00:42:25,708 privately-owned companies in the world. 908 00:42:25,708 --> 00:42:29,167 [tense orchestral music]