1 00:00:02,000 --> 00:00:07,000 Downloaded from YTS.MX 2 00:00:08,000 --> 00:00:13,000 Official YIFY movies site: YTS.MX 3 00:00:35,339 --> 00:00:38,560 Announcer 1: Yakushev cutting right in front. 4 00:00:38,603 --> 00:00:39,822 Score! 5 00:00:39,865 --> 00:00:41,563 To make it seven to three. 6 00:00:41,606 --> 00:00:43,869 Announcer 2: The best hockey team in the world. 7 00:00:43,913 --> 00:00:46,437 Announcer 3: And the Soviets are still unbeaten. 8 00:00:46,481 --> 00:00:49,049 The progress is almost frightening. 9 00:00:49,092 --> 00:00:51,790 Announcer 4: The Soviet hockey team was proof, 10 00:00:51,834 --> 00:00:54,141 the Soviet system was the best system. 11 00:00:54,184 --> 00:00:57,013 Reporter 1: Top story, Soviet president, Mikhail Gorbachev 12 00:00:57,057 --> 00:00:59,146 has been removed from power 13 00:00:59,189 --> 00:01:01,713 and there are tanks in the streets of Moscow. 14 00:01:01,757 --> 00:01:03,237 It is not clear what that means. 15 00:01:03,280 --> 00:01:05,456 Yeltsin! Yeltsin! 16 00:01:05,500 --> 00:01:07,806 Reporter 2: Moscow has not witnessed scenes like this 17 00:01:07,850 --> 00:01:09,634 since the Communist Revolution. 18 00:01:09,678 --> 00:01:11,245 Reporter 3: You can't put freedom and democracy 19 00:01:11,288 --> 00:01:14,683 back into a box and keep it contained. 20 00:01:14,726 --> 00:01:17,381 Reporter 4: The Soviet Union no longer exists. 21 00:01:17,425 --> 00:01:19,949 Reporter 5: Boris Yeltsin has taken over 22 00:01:19,992 --> 00:01:22,430 as armed forces chief. 23 00:01:24,301 --> 00:01:27,087 Reporter 6: Communism is out and capitalism is in. 24 00:01:27,130 --> 00:01:29,915 America won the Cold War. 25 00:01:29,959 --> 00:01:32,092 Reporter 7: That poses a question to the West. 26 00:01:32,135 --> 00:01:35,312 Will the world grasp the opportunity 27 00:01:35,356 --> 00:01:37,923 offered by the ending of the Cold War, 28 00:01:37,967 --> 00:01:41,318 or let this truly historic opening slip away? 29 00:01:41,362 --> 00:01:43,059 Reporter 8: The saying goes, "Those who don't learn 30 00:01:43,103 --> 00:01:45,627 from history are destined to repeat it." 31 00:01:45,670 --> 00:01:47,281 Reporter 9: What is happening to Russian hockey? 32 00:01:47,324 --> 00:01:49,718 The money's drying up, the fans are going away, 33 00:01:49,761 --> 00:01:51,372 and so are the players, to the NHL. 34 00:01:51,415 --> 00:01:53,156 Announcer 5: Shot, scores. 35 00:01:53,200 --> 00:01:56,986 Sergei Fedorov, first goal in the National Hockey League. 36 00:01:57,029 --> 00:01:59,815 Announcer 6: Mogilny, a sensational play. 37 00:01:59,858 --> 00:02:01,904 Announcer 7: They shoot better and they skate better. 38 00:02:01,947 --> 00:02:03,645 Thank you very much, I'm very happy. 39 00:02:03,688 --> 00:02:05,951 Announcer 8: The talent is leaving by the thousands. 40 00:02:05,995 --> 00:02:08,302 Reporter 10: The NHL's biggest young stars 41 00:02:08,345 --> 00:02:10,782 are made in the USSR. 42 00:02:10,826 --> 00:02:13,655 Reporter 11: The future of Red Army hockey is in question. 43 00:02:13,698 --> 00:02:17,006 Now in Russia, it's like any other business, 44 00:02:17,049 --> 00:02:18,573 scrambling for a buck. 45 00:02:22,142 --> 00:02:23,447 Will they survive? 46 00:02:41,944 --> 00:02:43,206 Howard: What's that? 47 00:02:43,250 --> 00:02:44,686 Do you want your vodka chilled or not? 48 00:02:44,729 --> 00:02:46,601 - Vodka? - I'm bringing you vodka. 49 00:02:46,644 --> 00:02:48,646 Oh, chilled, because I'll just sip it. 50 00:02:48,690 --> 00:02:50,648 Okay. 51 00:02:50,692 --> 00:02:54,696 If somebody had an idea that was a little... different 52 00:02:54,739 --> 00:02:56,176 or off the wall, 53 00:02:56,219 --> 00:02:58,917 they might reach out to Howard and say, 54 00:02:58,961 --> 00:03:02,834 "Hey, here's a guy that's crazy enough that might do it." 55 00:03:02,878 --> 00:03:05,010 And so I got approached and they said, 56 00:03:05,054 --> 00:03:07,012 "Hey, we got a fun idea for you," 57 00:03:07,056 --> 00:03:10,538 which was to invest in a team in Russia. 58 00:03:10,581 --> 00:03:13,454 He has an idea, okay, and says, "What do you think?" 59 00:03:13,497 --> 00:03:16,152 And it's my job to tell him if it's too crazy. 60 00:03:16,196 --> 00:03:19,286 If I think it's too crazy, he probably doesn't do it, okay? 61 00:03:19,329 --> 00:03:20,809 If I think it's only a little crazy, 62 00:03:20,852 --> 00:03:21,897 we're probably going to do it. 63 00:03:25,422 --> 00:03:27,729 Tom: The Russians were looking to get a partner 64 00:03:27,772 --> 00:03:29,861 to help them pay the bills. 65 00:03:29,905 --> 00:03:32,647 We couldn't believe that one of the greatest hockey teams 66 00:03:32,690 --> 00:03:36,303 was on the verge of extinction, if that's possible? 67 00:03:36,346 --> 00:03:38,392 This was the Soviet Union. 68 00:03:38,435 --> 00:03:41,264 This was a vast country with a history of hockey, 69 00:03:41,308 --> 00:03:43,919 with an Olympic tradition that went back for decades 70 00:03:43,962 --> 00:03:45,790 of great teams and skills. 71 00:03:45,834 --> 00:03:48,053 Announcer 9: And Kharlamov racing away on a breakaway, 72 00:03:48,097 --> 00:03:50,926 coming in on goal. Scores. 73 00:03:50,969 --> 00:03:53,189 Kharlamov came out of nowhere there. 74 00:03:53,233 --> 00:03:55,670 Announcer 10: Circling back, Fetisov, Larionov. 75 00:03:55,713 --> 00:03:57,498 Makarov. He scores! 76 00:03:57,541 --> 00:03:59,891 Tom: Hundreds of thousands of kids playing all over 77 00:03:59,935 --> 00:04:02,981 the country and being watched and monitored. 78 00:04:03,025 --> 00:04:05,462 And the question was, would one of those players 79 00:04:05,506 --> 00:04:08,248 be able to come and play for the Pittsburgh Penguins? 80 00:04:08,291 --> 00:04:10,337 Announcer 11: Two seconds, the Penguins are going 81 00:04:10,380 --> 00:04:11,599 to win the Stanley Cup, I believe. 82 00:04:11,642 --> 00:04:13,165 Chelios shoots it wide, 83 00:04:13,209 --> 00:04:16,517 the Penguins have won the Stanley Cup! 84 00:04:16,560 --> 00:04:18,519 Tom: All we had to get was one player. 85 00:04:18,562 --> 00:04:20,999 Or be able to trade one player or two players, 86 00:04:21,043 --> 00:04:23,698 that would justify what we were doing. 87 00:04:23,741 --> 00:04:26,483 He saw this as a once in a lifetime opportunity 88 00:04:26,527 --> 00:04:29,269 to own one of the greatest hockey teams. 89 00:04:34,099 --> 00:04:36,711 Howard: When we first met Gushin and Tikhonov, 90 00:04:36,754 --> 00:04:39,322 the primary purpose of the meeting was to make sure 91 00:04:39,366 --> 00:04:40,932 we liked each other. 92 00:04:42,499 --> 00:04:45,981 Tikhonov cared about one thing only. 93 00:04:46,024 --> 00:04:47,678 Play on the ice. 94 00:04:49,376 --> 00:04:51,029 Announcer 12: There's Victor Tikhonov, 95 00:04:51,073 --> 00:04:53,554 one of the most successful coaches of all time. 96 00:04:53,597 --> 00:04:55,207 Not liked by his players, 97 00:04:55,251 --> 00:04:56,774 but that doesn't seem to matter. 98 00:04:58,472 --> 00:05:00,778 Howard: He was a good old hard line communist. 99 00:05:00,822 --> 00:05:03,738 If anybody tells you different, they're wrong. 100 00:05:03,781 --> 00:05:06,218 Tom: He was in the army, Tikhonov. 101 00:05:06,262 --> 00:05:08,220 It's a central sports club of the army. 102 00:05:08,264 --> 00:05:11,920 That's what CSKA means, what we call the Red Army Team. 103 00:05:11,963 --> 00:05:13,748 And in the old days, he would just send, you know, 104 00:05:13,791 --> 00:05:15,576 a request, money would come. Now, money didn't come. 105 00:05:15,619 --> 00:05:17,752 And he just, he suddenly woke up one day 106 00:05:17,795 --> 00:05:21,146 and didn't know how he was going to keep that team going. 107 00:05:21,190 --> 00:05:24,367 Howard: And Gushin was like a GM that was... 108 00:05:26,108 --> 00:05:29,024 Oh, how-- how do I say this politely? 109 00:05:29,067 --> 00:05:31,809 He was well-used, old Gushin was. 110 00:05:54,005 --> 00:05:56,181 Howard: I mean, he'd been around and seen that 111 00:05:56,225 --> 00:05:58,880 and done that, and I liked that. 112 00:05:58,923 --> 00:06:03,275 So it wasn't very hard to make this deal. 113 00:06:03,319 --> 00:06:06,540 Now an American team has a stake in Russian hockey, 114 00:06:06,583 --> 00:06:09,891 rescuing an entire sport from thin ice. 115 00:06:09,934 --> 00:06:12,023 Howard: When we did the deal, I said to Mr. Gushin, 116 00:06:12,067 --> 00:06:15,026 "Trust me, I'll make you a good capitalist." 117 00:06:15,070 --> 00:06:17,115 Hopefully, we will. 118 00:06:17,159 --> 00:06:19,335 Reporter 12: The Red Army Team is 50 percent owned 119 00:06:19,379 --> 00:06:22,251 by the Pittsburgh Penguins, 120 00:06:22,294 --> 00:06:24,558 and a group of investors that includes 121 00:06:24,601 --> 00:06:27,082 NHL star, Mario Lemieux, 122 00:06:27,125 --> 00:06:30,694 and movie and TV star, Michael J. Fox. 123 00:06:30,738 --> 00:06:32,740 Larry: Are you telling me you own a piece 124 00:06:32,783 --> 00:06:33,958 of the Russian hockey team? 125 00:06:34,002 --> 00:06:35,525 You can't really call it owning it 126 00:06:35,569 --> 00:06:37,353 because it's the Russian government's, 127 00:06:37,397 --> 00:06:40,225 but we basically stepped in and took over, 128 00:06:40,269 --> 00:06:43,446 uh, a financial interest of the central Red Army hockey team 129 00:06:43,490 --> 00:06:45,927 in, uh, in-- in Moscow, in Russia. 130 00:06:45,970 --> 00:06:47,407 Larry: And you called them what? 131 00:06:47,450 --> 00:06:49,278 Uh, well, they're called the Russian Penguins. 132 00:06:51,672 --> 00:06:52,847 Good evening. 133 00:06:52,890 --> 00:06:54,457 It is one of the great gambles 134 00:06:54,501 --> 00:06:57,242 of our time, the attempt to turn the former Soviet Union 135 00:06:57,286 --> 00:06:59,244 into a new free market economy. 136 00:06:59,288 --> 00:07:02,160 Reporter 13: The risks of doing business in Moscow are obvious. 137 00:07:02,204 --> 00:07:04,902 The opportunities, less obvious, but they're enormous. 138 00:07:04,946 --> 00:07:06,861 The results are out tonight... 139 00:07:06,904 --> 00:07:08,906 Howard: There weren't people lined up to go over there. 140 00:07:08,950 --> 00:07:11,648 There was still people that were apprehensive 141 00:07:11,692 --> 00:07:13,955 about doing anything with Russia. 142 00:07:13,998 --> 00:07:15,957 So I figured if there's ever a time 143 00:07:16,000 --> 00:07:18,960 we might be able to do this, it's now. 144 00:07:19,003 --> 00:07:21,702 And so Howard said, "We're going to need a marketing guy 145 00:07:21,745 --> 00:07:24,835 because this is going to be a whole new world." 146 00:07:24,879 --> 00:07:27,316 Steven: They were looking for a crazy young guy. 147 00:07:27,359 --> 00:07:29,274 Somebody who was willing to pack up and go to Moscow 148 00:07:29,318 --> 00:07:31,102 for a couple of years. 149 00:07:31,146 --> 00:07:33,714 Steven: Who wasn't afraid to die in the new Russia, 150 00:07:33,757 --> 00:07:36,064 not the traditional thinker. 151 00:07:37,108 --> 00:07:38,545 So that's how I got it. 152 00:07:38,588 --> 00:07:40,460 I had this special talent 153 00:07:40,503 --> 00:07:43,158 of creating a firestorm inside arenas. 154 00:07:43,201 --> 00:07:44,725 So Howard said, 155 00:07:44,768 --> 00:07:46,640 "Steven, how would you like to go to Moscow 156 00:07:46,683 --> 00:07:49,033 and work with the greatest hockey team in the world?" 157 00:07:50,600 --> 00:07:52,080 Nothing. I got nothing. 158 00:07:52,123 --> 00:07:55,866 He just seemed like the perfect guy 159 00:07:55,910 --> 00:07:58,869 to send on a venture like this. 160 00:07:58,913 --> 00:08:00,871 Tom: It was the Wild West. 161 00:08:00,915 --> 00:08:02,786 We were going in there and he was a gunslinger 162 00:08:02,830 --> 00:08:04,353 in the Wild West. 163 00:08:04,396 --> 00:08:05,789 Director: But what does that even mean? 164 00:08:05,833 --> 00:08:07,530 That means it could be dangerous... 165 00:08:09,576 --> 00:08:11,752 but I also never worried about that. 166 00:08:13,536 --> 00:08:15,233 You know, at the beginning, 167 00:08:15,277 --> 00:08:17,671 we didn't understand the-- the risks. Okay? 168 00:08:17,714 --> 00:08:19,411 We didn't understand what the country was like 169 00:08:19,455 --> 00:08:21,065 and what have you. 170 00:08:21,109 --> 00:08:23,677 Howard: I mean, if your partner is the Red Army, 171 00:08:23,720 --> 00:08:25,983 you'd think you would be safe. 172 00:08:26,027 --> 00:08:28,595 But he had a lot of guts going over there 173 00:08:28,638 --> 00:08:30,684 and bringing out his bag of tricks 174 00:08:30,727 --> 00:08:34,035 to try to fill the building, and to make us money. 175 00:08:34,078 --> 00:08:36,994 Well, hang on a sec, I just, I haven't done this in a second. 176 00:08:37,038 --> 00:08:38,387 Now hang on. Here we go. 177 00:08:38,430 --> 00:08:40,911 Okay, wait. No. 178 00:08:40,955 --> 00:08:43,523 Steven: Russia was an enigma to all of us. 179 00:08:45,742 --> 00:08:48,702 What went on behind the iron curtain, nobody knew. 180 00:08:48,745 --> 00:08:51,356 And I wanted to know. 181 00:08:51,400 --> 00:08:53,010 So I went. 182 00:08:55,317 --> 00:08:58,189 Al Gore: Take the risk and begin investing in Russia. 183 00:08:58,233 --> 00:08:59,582 We're behind you. 184 00:08:59,626 --> 00:09:01,584 We want you to succeed. 185 00:09:01,628 --> 00:09:06,589 This new relationship has such enormous potential. 186 00:09:06,633 --> 00:09:08,156 Reporter 14: American companies are eager 187 00:09:08,199 --> 00:09:10,201 to bring their products to Russia. 188 00:09:10,245 --> 00:09:13,553 Western companies are investing more and more each day. 189 00:09:15,424 --> 00:09:17,600 Steven: You come into Sheremetyevo Airport... 190 00:09:20,211 --> 00:09:23,432 and there's this smell of death in the airport. 191 00:09:23,475 --> 00:09:26,000 It's, I-- I think Marlon Brando in "Last Tango" 192 00:09:26,043 --> 00:09:27,567 called the ass of death. 193 00:09:29,525 --> 00:09:31,135 That's what it smelled like to me. 194 00:09:33,007 --> 00:09:34,443 Roads were jammed. 195 00:09:34,486 --> 00:09:36,793 Elevators weren't working. 196 00:09:36,837 --> 00:09:38,708 Every aspect was difficult. 197 00:09:45,454 --> 00:09:48,152 We worked on army grounds. 198 00:09:50,677 --> 00:09:52,504 The arena where the team played 199 00:09:52,548 --> 00:09:56,857 was called The Ice Palace, which was a complete misnomer. 200 00:09:58,859 --> 00:10:00,556 It was a dump. 201 00:10:00,600 --> 00:10:02,210 The lights were out. 202 00:10:02,253 --> 00:10:05,169 Everything had been either stolen or broken. 203 00:10:05,213 --> 00:10:08,216 The plexiglass wrapping around the rink, 204 00:10:08,259 --> 00:10:10,479 you couldn't see through it. 205 00:10:10,522 --> 00:10:13,264 And where we would have super boxes, 206 00:10:13,308 --> 00:10:17,181 there were electricians and workers living in there. 207 00:10:17,225 --> 00:10:20,445 They didn't even display their great photos that they had. 208 00:10:20,489 --> 00:10:22,447 There was a small trophy case at the beginning 209 00:10:22,491 --> 00:10:25,102 in the inside of the arena... 210 00:10:25,146 --> 00:10:26,800 but for the most part, 211 00:10:26,843 --> 00:10:28,758 it really looked like a bomb had hit the building. 212 00:10:31,543 --> 00:10:36,505 I expected that the country would be somewhat functioning. 213 00:10:40,291 --> 00:10:42,293 It turned out I was wrong. 214 00:11:02,444 --> 00:11:04,185 Alexander: When we started our first show, 215 00:11:04,228 --> 00:11:08,058 there was one television in the Soviet Union, one station, 216 00:11:08,102 --> 00:11:11,540 serving four or six television channels for the country. 217 00:11:11,583 --> 00:11:14,630 They had a youth programming department. 218 00:11:14,674 --> 00:11:16,719 That's where this show was invented. 219 00:11:20,244 --> 00:11:22,072 We did political journalism, 220 00:11:22,116 --> 00:11:24,901 general, like, exchange of different views. 221 00:11:29,384 --> 00:11:31,386 We were different. 222 00:11:35,564 --> 00:11:39,089 Everybody understood the system is in a deadlock 223 00:11:39,133 --> 00:11:42,614 mentally, emotionally, 224 00:11:42,658 --> 00:11:45,530 economically as well. 225 00:11:45,574 --> 00:11:47,576 And suddenly, this free market economy 226 00:11:47,619 --> 00:11:50,753 comes and, like, spears in their eyes, 227 00:11:50,797 --> 00:11:52,886 and they don't know how to deal with that. 228 00:12:35,624 --> 00:12:38,322 Director: What about... What about the law enforcement? 229 00:12:38,366 --> 00:12:41,673 It was weak. Law enforcement, it was just weak. 230 00:12:45,068 --> 00:12:49,986 Nobody cared... about people. 231 00:12:50,030 --> 00:12:52,684 Everything which was done for people 232 00:12:52,728 --> 00:12:54,338 was in very bad shape. 233 00:12:55,992 --> 00:12:57,385 Everything. 234 00:12:57,428 --> 00:13:02,172 Housing, health care, even nutrition. 235 00:13:02,216 --> 00:13:06,481 Food was very bad... not fresh. 236 00:13:06,524 --> 00:13:08,135 A lack of food. 237 00:13:11,442 --> 00:13:14,097 Steven: I ran the emotion between being very excited 238 00:13:14,141 --> 00:13:15,925 to be there and being part of history, 239 00:13:15,969 --> 00:13:18,058 but at the same time also realizing 240 00:13:18,101 --> 00:13:20,451 that this country had just been crushed. 241 00:13:21,713 --> 00:13:24,107 There was no pride left. 242 00:13:24,151 --> 00:13:26,762 There were medical doctors driving Zambonis 243 00:13:26,806 --> 00:13:28,285 because they made more money 244 00:13:28,329 --> 00:13:31,636 driving a Zamboni than doing surgery. 245 00:13:31,680 --> 00:13:34,770 The idea of an office to them is even foreign. 246 00:13:34,814 --> 00:13:36,076 There was no technology at all. 247 00:13:36,119 --> 00:13:37,599 We had to bring everything in. 248 00:13:42,517 --> 00:13:45,650 Every morning, I would go into work freshly showered, 249 00:13:45,694 --> 00:13:47,217 and wearing a new suit. 250 00:13:47,261 --> 00:13:49,611 Everybody there was hung over 251 00:13:49,654 --> 00:13:51,961 and wiping sleep out of their eyes, 252 00:13:52,005 --> 00:13:54,659 wearing the same clothes from the day before. 253 00:13:57,924 --> 00:14:00,883 It's literally going to another world. 254 00:14:08,412 --> 00:14:13,026 There was a club downstairs called the Red Zone... 255 00:14:13,069 --> 00:14:15,811 where they lowered women in cages that were naked. 256 00:14:17,944 --> 00:14:21,948 I thought it was staged, I couldn't believe this was real. 257 00:14:21,991 --> 00:14:23,775 Right in the hockey arena. Yeah, yeah, 258 00:14:23,819 --> 00:14:25,386 Man 1: Yeah. - Crazy. 259 00:15:00,682 --> 00:15:02,510 Steven: They were the landlords. 260 00:15:02,553 --> 00:15:04,468 This is business to them. 261 00:15:04,512 --> 00:15:06,949 What we were doing was just completely ancillary. 262 00:15:08,559 --> 00:15:10,822 Believe me, they needed money. 263 00:15:10,866 --> 00:15:13,869 Without the government's support, they were nothing. 264 00:15:13,913 --> 00:15:15,610 Tom: They couldn't buy uniforms, 265 00:15:15,653 --> 00:15:17,307 they couldn't buy hockey sticks. 266 00:15:17,351 --> 00:15:19,744 The older kids would take their jerseys off, 267 00:15:19,788 --> 00:15:21,398 and if you've ever seen a hockey jersey 268 00:15:21,442 --> 00:15:23,748 after kids have played in it, they would take them off 269 00:15:23,792 --> 00:15:25,098 and they'd give it to the next group of kids. 270 00:15:25,141 --> 00:15:26,838 And then those kids would play, 271 00:15:26,882 --> 00:15:28,449 and they'd take them off and give them to the next kids. 272 00:15:28,492 --> 00:15:30,625 It was that dire. 273 00:15:30,668 --> 00:15:32,409 Tikhonov, particularly, he had no idea 274 00:15:32,453 --> 00:15:34,411 that there were ways to get money, 275 00:15:34,455 --> 00:15:37,588 to create money with the team and then use that money. 276 00:15:37,632 --> 00:15:40,809 It was just not done. They never had done it. 277 00:15:40,852 --> 00:15:42,550 I mean, literally, they were selling tickets 278 00:15:42,593 --> 00:15:44,900 for what would be a US equivalent of six cents. 279 00:15:46,423 --> 00:15:50,253 So, I'm, uh... Uh... 280 00:15:50,297 --> 00:15:51,951 Yeah. My name is Victor Gusev. 281 00:15:51,994 --> 00:15:54,040 I'm commentator, sports commentator 282 00:15:54,083 --> 00:15:57,913 and anchorman, Channel One which is a number one channel. 283 00:16:00,872 --> 00:16:02,396 Director: We don't mind interruptions. 284 00:16:07,967 --> 00:16:09,533 Victor: The Russian Penguins, 285 00:16:09,577 --> 00:16:14,147 they were impossible in the '60s, '70s, or the '80s, 286 00:16:14,190 --> 00:16:16,192 almost impossible. 287 00:16:16,236 --> 00:16:18,281 A joint venture between the Soviet Union 288 00:16:18,325 --> 00:16:20,457 and American like this. No. 289 00:16:20,501 --> 00:16:23,504 So it was like an indication, a very good 290 00:16:23,547 --> 00:16:27,943 indicator of new things happening in my country. 291 00:16:29,510 --> 00:16:31,947 Steven: Victor Gusev was the catalyst 292 00:16:31,991 --> 00:16:33,601 for this joint venture. 293 00:16:36,647 --> 00:16:40,260 He was fluent in Russian, and he was my right arm. 294 00:16:42,523 --> 00:16:45,526 Victor saved my ass so many times 295 00:16:45,569 --> 00:16:48,833 because of cultural mistakes that I was about to make. 296 00:16:48,877 --> 00:16:53,055 He was also very clever and he could drink with Gushin. 297 00:16:53,099 --> 00:16:54,883 Victor: Like any Russian, he becomes 298 00:16:54,926 --> 00:16:57,233 even more friendly when he's drunk. 299 00:16:57,277 --> 00:17:01,150 So it helped a lot when there were some problems. 300 00:17:01,194 --> 00:17:03,283 I mean, everybody's drunk in Russia. 301 00:17:08,897 --> 00:17:10,986 Gushin was shit-faced half the time. 302 00:17:24,130 --> 00:17:26,219 The first thing in doing any kind of branding is, 303 00:17:26,262 --> 00:17:28,003 we had to change the brand. 304 00:17:28,047 --> 00:17:30,701 All you had was CCCP, 305 00:17:30,745 --> 00:17:34,096 and somebody might say, "Well, what is that? 306 00:17:34,140 --> 00:17:35,445 Did somebody... 307 00:17:35,489 --> 00:17:37,882 Did somebody get the typewriter stuck?" 308 00:18:12,526 --> 00:18:13,831 Reporter 15: The hammer and sickle 309 00:18:13,875 --> 00:18:15,703 of the old Soviet uniform 310 00:18:15,746 --> 00:18:19,054 has now been replaced by a smiling penguin. 311 00:19:20,507 --> 00:19:23,205 Steven: A lot was at stake on opening night. 312 00:19:23,249 --> 00:19:25,120 The whole sports world was watching 313 00:19:25,164 --> 00:19:26,774 to see if Russia and the United States 314 00:19:26,817 --> 00:19:28,776 could collaborate. 315 00:19:31,605 --> 00:19:33,128 It was a disaster. 316 00:19:35,043 --> 00:19:36,784 Nobody was there. 317 00:19:36,827 --> 00:19:38,481 They looked like a mausoleum. 318 00:19:42,268 --> 00:19:44,966 We had no idea it was going to be this hard. 319 00:19:46,533 --> 00:19:49,971 I looked at Gushin and then I said, 320 00:19:50,014 --> 00:19:52,974 "We are going to fill this arena by Christmas." 321 00:19:53,017 --> 00:19:54,410 And he looked at me and he said, 322 00:19:54,454 --> 00:19:57,152 "Even Jesus Christ's re-- reappearance..." 323 00:19:57,196 --> 00:19:58,588 Uh, let me, let me tell you again. 324 00:19:58,632 --> 00:20:00,677 What did they call it when He comes back? 325 00:20:00,721 --> 00:20:02,505 Director: Resurrection. - Resurrection. Yeah. 326 00:20:02,549 --> 00:20:03,898 Okay, thank you. 327 00:20:03,941 --> 00:20:05,465 My Jewishness is showing here. 328 00:20:06,944 --> 00:20:08,816 Um, okay. So let me start... 329 00:20:08,859 --> 00:20:11,775 It's an easy story. I'll just start it again. Um... 330 00:20:11,819 --> 00:20:15,126 I looked into Valery Gushin's eyes, and I said, 331 00:20:15,170 --> 00:20:17,825 "We will fill this arena by Christmas." 332 00:20:17,868 --> 00:20:22,090 And he said to me, "Not even Jesus Christ's resurrection 333 00:20:22,133 --> 00:20:23,744 could fill this building." 334 00:20:23,787 --> 00:20:25,746 I'm Leif Peterson in Moscow, Russia, 335 00:20:25,789 --> 00:20:28,966 where some unusual Americans are taking some unusual risks, 336 00:20:29,010 --> 00:20:30,620 all in the name of capitalism. 337 00:20:30,664 --> 00:20:32,405 I'll have that story coming up. 338 00:20:34,711 --> 00:20:36,844 Victor: Yeah, most of Steve's ideas, 339 00:20:36,887 --> 00:20:39,238 uh, really seemed wild to me. 340 00:20:39,281 --> 00:20:40,717 Like, let's say... 341 00:20:40,761 --> 00:20:44,852 Let's bring some strip tease girls on skates. 342 00:20:44,895 --> 00:20:49,073 Howard: They had a nightclub and they had strippers. 343 00:20:49,117 --> 00:20:51,641 So, Stevie figured, "Well, these would make great cheerleaders. 344 00:20:51,685 --> 00:20:54,731 Let's do some cheerleading here and get the crowd excited." 345 00:20:54,775 --> 00:20:57,386 Mm. I told him, "We can't do it. 346 00:20:57,430 --> 00:21:00,911 Gushin and Tikhonov, they would never allow it." 347 00:21:00,955 --> 00:21:03,479 Well, they're not on the stands. 348 00:21:03,523 --> 00:21:05,176 They're in the dressing room during the break. 349 00:21:05,220 --> 00:21:07,875 So they won't even see. 350 00:21:07,918 --> 00:21:09,616 "You mean, we shouldn't tell them?" 351 00:21:09,659 --> 00:21:12,096 "No, we're not telling them. No, we just do it." 352 00:21:12,140 --> 00:21:14,447 Steven: So we did, and we outfitted them 353 00:21:14,490 --> 00:21:18,755 in our uniforms and they would skate behind the Zamboni, 354 00:21:18,799 --> 00:21:21,280 pulling off layers of their gear 355 00:21:21,323 --> 00:21:23,891 until they were left in pasties and a G string. 356 00:21:29,549 --> 00:21:31,681 Victor: The ministry of defense saw it, 357 00:21:31,725 --> 00:21:37,948 and they thought it was like every game, in between periods. 358 00:21:55,401 --> 00:21:59,796 We had nights where we had free beer nights. 359 00:21:59,840 --> 00:22:02,625 We had 14-, 15-, 16-year-old kids drunk, 360 00:22:02,669 --> 00:22:04,366 cheering on the team. 361 00:22:06,847 --> 00:22:09,153 Pittsburgh Brewing Company was our sponsor, 362 00:22:09,197 --> 00:22:10,720 and I was trying to figure out, "What can we do 363 00:22:10,764 --> 00:22:13,593 to get attention for their beer?" 364 00:22:13,636 --> 00:22:15,377 The circus was in town, 365 00:22:15,421 --> 00:22:18,206 so there were bears in our basement. 366 00:22:18,249 --> 00:22:20,034 I talked to the trainers, and I said, 367 00:22:20,077 --> 00:22:23,167 "Is it possible to set up a restaurant cafe 368 00:22:23,211 --> 00:22:26,257 on the ice and have the bears come out as the waiters 369 00:22:26,301 --> 00:22:28,825 and serve the beer?" 370 00:22:28,869 --> 00:22:30,697 "Sure, we can do that." 371 00:22:32,916 --> 00:22:35,005 The bears came out, there was another bear sitting 372 00:22:35,049 --> 00:22:37,007 at the table, that he served, 373 00:22:37,051 --> 00:22:40,097 and the bear took the beer and guzzled the whole beer. 374 00:22:40,141 --> 00:22:41,621 That was the good part of it. 375 00:22:41,664 --> 00:22:44,275 The bad part is that one of the legends of CSKA 376 00:22:44,319 --> 00:22:47,540 was drunk downstairs and was playing with the bear. 377 00:22:47,583 --> 00:22:49,237 He kept saying, plokhoy medved. 378 00:22:49,280 --> 00:22:51,848 "Bad bear, bad bear," until the bear took off 379 00:22:51,892 --> 00:22:53,197 half of his finger. 380 00:22:56,984 --> 00:23:00,596 The fans thought I was some crazy American freak. 381 00:23:00,640 --> 00:23:01,815 They were right. 382 00:23:01,858 --> 00:23:03,643 I was the crazy American freak. 383 00:23:11,172 --> 00:23:13,087 Steven: We're going to have a Gorbachev-Yeltsin 384 00:23:13,130 --> 00:23:15,394 lookalike contest on the ice. 385 00:23:15,437 --> 00:23:18,440 We're going to have bikini contests in January. 386 00:23:18,484 --> 00:23:21,138 Reporter 16: The younger Russians love all of this. 387 00:23:21,182 --> 00:23:22,749 The older Russians are not so sure. 388 00:23:22,792 --> 00:23:24,446 Bryant here's something from Howard Baldwin to you. 389 00:23:24,490 --> 00:23:26,100 - Just so you'll remember. - Thank you so very much. 390 00:23:26,143 --> 00:23:28,189 Good investment, bad investment? Real quick. 391 00:23:28,232 --> 00:23:30,017 Um, he's not going to make much money out of it 392 00:23:30,060 --> 00:23:31,410 but having a lot of fun with it. 393 00:23:31,453 --> 00:23:33,324 Hey, that's half of life. 394 00:23:33,368 --> 00:23:34,761 8:14, we're back in just... 395 00:23:34,804 --> 00:23:36,502 Steven: They thought we were crazy, 396 00:23:36,545 --> 00:23:39,418 but people wanted to see the freak show, 397 00:23:39,461 --> 00:23:41,594 so they came, 398 00:23:41,637 --> 00:23:43,726 and word started to spread. 399 00:23:43,770 --> 00:23:45,815 "What goes on at the ice palace?" 400 00:23:45,859 --> 00:23:48,252 People come out, have a few beers, 401 00:23:48,296 --> 00:23:51,952 laugh, dance, and enjoy themselves. 402 00:23:51,995 --> 00:23:54,737 We are the only arena that has clean bathrooms 403 00:23:54,781 --> 00:23:56,435 and free toilet paper. 404 00:23:56,478 --> 00:23:58,828 They're issued two meters of toilet paper 405 00:23:58,872 --> 00:24:00,700 as they enter the bathrooms. 406 00:24:00,743 --> 00:24:02,484 This is so that they don't steal the rolls. 407 00:24:02,528 --> 00:24:04,138 Tom: He got there, he rolled up his sleeves, 408 00:24:04,181 --> 00:24:07,402 he worked day and night, and we started to see results. 409 00:24:13,495 --> 00:24:15,628 Steven: We just did whatever the hell we wanted there, 410 00:24:15,671 --> 00:24:17,325 and it was a freak show. 411 00:24:28,249 --> 00:24:32,471 Reporter 17: It's becoming hottest ticket in Moscow. 412 00:24:32,514 --> 00:24:34,473 The Russian Army team is on the ice 413 00:24:34,516 --> 00:24:36,866 and Americans staging the show. 414 00:24:36,910 --> 00:24:39,521 Man 2: We've got Russian mini-sticks, Russian lighters, 415 00:24:39,565 --> 00:24:42,306 Russian lapel pins, Russian pennants. 416 00:24:42,350 --> 00:24:45,484 We've got Russian hats, T-shirts, sweatshirt, 417 00:24:45,527 --> 00:24:47,486 pucks, almost anything you could want. 418 00:24:47,529 --> 00:24:49,879 Reporter 18: Baldwin and his Russian counterpart, 419 00:24:49,923 --> 00:24:52,621 Valery Gushin are selling advertising space 420 00:24:52,665 --> 00:24:55,537 on everything but the player's underwear. 421 00:24:55,581 --> 00:24:57,539 Victor: Before the Russian Penguins, 422 00:24:57,583 --> 00:24:59,889 we didn't have advertisements on boards, 423 00:24:59,933 --> 00:25:01,717 they were the first to put it. 424 00:25:01,761 --> 00:25:04,503 And when people came, they didn't know what to say 425 00:25:04,546 --> 00:25:07,549 because the empty boards were covered with advertisement. 426 00:25:07,593 --> 00:25:10,030 Reporter 19: Companies pay $12,000 each 427 00:25:10,073 --> 00:25:12,554 to advertise on the boards. 428 00:25:12,598 --> 00:25:15,949 $48,000 to be on the team Jersey. 429 00:25:15,992 --> 00:25:18,691 - Nice uniform. - Wild, isn't it? 430 00:25:18,734 --> 00:25:20,693 Reporter 20: You can even put your logo on the ushers, 431 00:25:20,736 --> 00:25:22,085 the concession stand attendants, 432 00:25:22,129 --> 00:25:23,739 or even the security guard. 433 00:25:23,783 --> 00:25:25,567 Reporter 21: It'll cost you $5,000. 434 00:25:25,611 --> 00:25:28,352 For another $5,000 you can be the exclusive sponsor 435 00:25:28,396 --> 00:25:32,139 of the Gorbachev-Yeltsin lookalike contest. 436 00:25:32,182 --> 00:25:35,621 Steven: We would give away way chocolates, Gillette razors, 437 00:25:35,664 --> 00:25:37,666 Panasonic stereos. 438 00:25:37,710 --> 00:25:40,887 You're getting real value to come to a game. 439 00:25:43,454 --> 00:25:45,587 We were this Petri dish. 440 00:25:45,631 --> 00:25:47,937 We were a science project. 441 00:25:47,981 --> 00:25:50,549 We had no idea it was going to take off so quickly... 442 00:25:51,898 --> 00:25:54,465 nor did the Russians. 443 00:25:57,077 --> 00:25:59,383 We became a phenomenon. 444 00:25:59,427 --> 00:26:00,602 "What's going on? 445 00:26:00,646 --> 00:26:02,996 What's this hip bird in Russia? 446 00:26:03,039 --> 00:26:05,694 Why are these jerseys selling all over the place?" 447 00:26:05,738 --> 00:26:07,087 Tom: It was very optimistic. 448 00:26:07,130 --> 00:26:08,741 The whole country was optimistic. 449 00:26:08,784 --> 00:26:11,004 I'm telling you, the U.S.-Russian partnership 450 00:26:11,047 --> 00:26:12,745 was going to be the model for the future. 451 00:26:17,793 --> 00:26:21,231 Steven: And that's how Disney got involved. 452 00:26:21,275 --> 00:26:24,060 Announcer 13: Now please welcome the Professional Hockey League 453 00:26:24,104 --> 00:26:28,587 All-Stars, Sergei Fedorov! 454 00:26:28,630 --> 00:26:32,286 Steven: During the All-Star game in Madison Square Garden. 455 00:26:32,329 --> 00:26:34,854 Howard came up to me and said... 456 00:26:36,682 --> 00:26:38,640 "How would you like to have dinner with Michael Eisner 457 00:26:38,684 --> 00:26:39,728 tonight at the 21 Club?" 458 00:26:44,037 --> 00:26:45,560 Naturally... 459 00:26:45,604 --> 00:26:48,432 And we knew Michael Eisner from the film business, 460 00:26:48,476 --> 00:26:51,784 and he just came into the league with the Mighty Ducks. 461 00:26:51,827 --> 00:26:54,351 Mickey: Come on, Michael. Follow me. 462 00:26:54,395 --> 00:26:55,788 Steven: Michael kept saying to me, 463 00:26:55,831 --> 00:26:57,659 "Steven, what's going on over there?" 464 00:26:57,703 --> 00:27:00,488 And I told them one crazy story after the other, 465 00:27:00,531 --> 00:27:03,665 and he started to fall in love with this whole concept. 466 00:27:03,709 --> 00:27:07,277 Mickey: Oh, Michael. Oh, boy! 467 00:27:07,321 --> 00:27:09,497 He pulled a notepad out of his jacket 468 00:27:09,540 --> 00:27:13,719 and he said, "I got the plot for "Mighty Ducks 5."" 469 00:27:13,762 --> 00:27:16,199 "American team goes over to Moscow, 470 00:27:16,243 --> 00:27:18,724 American player falls in love with Russian girl, 471 00:27:18,767 --> 00:27:22,684 visas expire, governments step in, love story. 472 00:27:22,728 --> 00:27:25,208 Mighty Ducks 5." Puts his paper back in. 473 00:27:25,252 --> 00:27:27,646 And then he said to me, "How much merchandise you selling?" 474 00:27:27,689 --> 00:27:29,560 I said, "We're actually doing really well. 475 00:27:29,604 --> 00:27:31,737 We're out-selling a few NHL teams." 476 00:27:31,780 --> 00:27:33,608 And he looks at the logo, he says, 477 00:27:33,652 --> 00:27:38,134 "That's cute, but I think it needs to be more bellicose. 478 00:27:38,178 --> 00:27:40,310 Let Disney Imagineering have a shot at it, 479 00:27:40,354 --> 00:27:41,964 and we'll get back to you." 480 00:27:42,008 --> 00:27:45,141 In a week, I got a stack of logos. 481 00:27:45,185 --> 00:27:48,579 Eisner realized this is a great way to expand their brand 482 00:27:48,623 --> 00:27:50,277 into Russia as well. 483 00:27:50,320 --> 00:27:52,845 He said, "We're looking at a $100 million 484 00:27:52,888 --> 00:27:54,411 licensing property here." 485 00:27:54,455 --> 00:27:57,676 Mickey: Oh, boy! I'm gonna be rich! 486 00:27:57,719 --> 00:27:59,503 You can imagine how excited we were 487 00:27:59,547 --> 00:28:03,116 with this little tiny team, and now Disney had a big interest. 488 00:28:03,159 --> 00:28:05,727 So, I remember on the way out, Howard said to me, 489 00:28:05,771 --> 00:28:09,818 "Stevie, do you think it's going to be $100 million?" 490 00:28:09,862 --> 00:28:12,560 And I said, "If he's off by $90 million, 491 00:28:12,603 --> 00:28:14,475 it's still a hell of a year." 492 00:28:16,042 --> 00:28:18,392 Announcer 14: Esteemed hockey fans, 493 00:28:18,435 --> 00:28:21,221 the National Hockey League and the Mighty Ducks 494 00:28:21,264 --> 00:28:25,051 celebrate a new era in sports entertainment! 495 00:28:27,618 --> 00:28:30,752 Steven: Eisner talked about doing a Saturday morning show. 496 00:28:30,796 --> 00:28:32,319 We were going to tour every year. 497 00:28:32,362 --> 00:28:34,277 They were going to put us in the Disney stores. 498 00:28:36,149 --> 00:28:37,933 They were offering Gushin and Tikhonov 499 00:28:37,977 --> 00:28:40,457 a $100,000 a year salary, 500 00:28:40,501 --> 00:28:42,677 trips to the All-Star game every year, 501 00:28:42,721 --> 00:28:44,461 trips to Anaheim every year. 502 00:28:44,505 --> 00:28:46,376 Living the good life. 503 00:28:46,420 --> 00:28:48,074 Man 2: It's a Disney World, isn't it, Michael? 504 00:28:48,117 --> 00:28:51,338 I can't help myself. I'm just a salesman at heart. 505 00:28:51,381 --> 00:28:53,166 Howard: And Stevie sending him an email saying, 506 00:28:53,209 --> 00:28:58,127 "Dear Comrade Eisner, Comrade Warshaw here." 507 00:28:58,171 --> 00:29:00,042 And Michael is probably wondering, 508 00:29:00,086 --> 00:29:01,783 "Who the hell is he?" 509 00:29:01,827 --> 00:29:05,569 And I did say, "Now look, Steve, we got to cut this crap out. 510 00:29:05,613 --> 00:29:07,615 Not everybody gets you." 511 00:29:07,658 --> 00:29:10,139 They said you're a weird little bastard. 512 00:29:10,183 --> 00:29:13,664 He just had a personality that you couldn't squash, 513 00:29:13,708 --> 00:29:16,929 but it got Disney thinking of investing. 514 00:29:16,972 --> 00:29:19,975 Steve was joking, he was joking with everybody. 515 00:29:20,019 --> 00:29:22,456 He'd have problems joking with people 516 00:29:22,499 --> 00:29:25,720 from Ministry of Defense and patting them on the back, 517 00:29:25,764 --> 00:29:29,463 and Gushin and Tikhonov took his eccentricity 518 00:29:29,506 --> 00:29:33,728 for a desire to become bigger. 519 00:29:41,170 --> 00:29:43,869 Patting a big general on the back 520 00:29:43,912 --> 00:29:47,742 meant to Gushin that Steve wants to take his place. 521 00:29:47,786 --> 00:29:49,048 But no, it was the nature of Steve. 522 00:29:49,091 --> 00:29:50,832 That's it. 523 00:29:50,876 --> 00:29:53,617 My nickname with the team that was actually given to me 524 00:29:53,661 --> 00:29:57,708 by Viktor Vasilievich Tikhonov was Zhopa S Rootchkoi. 525 00:30:07,457 --> 00:30:10,460 Which translates to "Asshole with a handle..." 526 00:30:12,723 --> 00:30:15,639 Which is nonsensical even in Russian. 527 00:30:15,683 --> 00:30:18,991 And it was this weird kind of a relationship. 528 00:30:19,034 --> 00:30:20,644 One night I was drinking with him 529 00:30:20,688 --> 00:30:22,342 and we had too many vodkas 530 00:30:22,385 --> 00:30:24,344 and he started bearing his soul to me 531 00:30:24,387 --> 00:30:27,216 and he said, "We love you, Zhopa S Rootchkoi, 532 00:30:27,260 --> 00:30:30,132 but we can never trust you because you're an American." 533 00:30:30,176 --> 00:30:32,134 And with that, I noticed he's got blood 534 00:30:32,178 --> 00:30:33,832 dripping into his canned meat 535 00:30:33,875 --> 00:30:36,530 offering me canned meat with his bloody hands. 536 00:30:36,573 --> 00:30:38,706 We were two totally different people. 537 00:30:49,543 --> 00:30:51,327 For some insane reason, 538 00:30:51,371 --> 00:30:53,112 they were so paranoid 539 00:30:53,155 --> 00:30:55,201 that the Americans were trying to screw them. 540 00:30:57,072 --> 00:30:58,769 Then, all of a sudden, 541 00:30:58,813 --> 00:31:02,382 a beautiful sauna popped up right in the arena 542 00:31:02,425 --> 00:31:04,950 with marble that was imported from Italy, 543 00:31:04,993 --> 00:31:07,256 and it was about $100,000. 544 00:31:07,300 --> 00:31:10,477 How did all this money come in? 545 00:31:10,520 --> 00:31:16,570 They were stealing from us, $100 here, $200 here. 546 00:31:16,613 --> 00:31:18,267 And this became a trend. 547 00:31:33,326 --> 00:31:36,329 We had partners that we didn't trust completely, yes. 548 00:31:36,372 --> 00:31:38,157 You know, the complications start to set in, 549 00:31:38,200 --> 00:31:40,289 the fact that they don't do business the way we do. 550 00:31:40,333 --> 00:31:43,771 But eventually, we thought we could stop that. 551 00:31:43,814 --> 00:31:46,730 Howard: And so I figured, okay, I'm going to punish him. 552 00:31:46,774 --> 00:31:48,819 We need to have a command meeting. 553 00:31:50,647 --> 00:31:51,997 So, I don't know how long it took him 554 00:31:52,040 --> 00:31:54,086 to come from Moscow to LA. 555 00:31:54,129 --> 00:31:56,349 It had to be 24 hours, 556 00:31:56,392 --> 00:31:57,959 and I figured will his punishment will it be 557 00:31:58,003 --> 00:31:59,221 he's exhausted. 558 00:31:59,265 --> 00:32:00,657 So, it's Saturday morning... 559 00:32:00,701 --> 00:32:02,442 We lived up on the Hollywood Hills here. 560 00:32:04,226 --> 00:32:06,794 And the doorbell rings, and it's Gushin with his bag 561 00:32:06,837 --> 00:32:08,665 and says, "I'm here." 562 00:32:08,709 --> 00:32:10,929 Director: What was he like when he was at your house? 563 00:32:10,972 --> 00:32:13,540 Oh. He sat by the pool the whole day. 564 00:32:13,583 --> 00:32:16,325 We lived right next to Madonna. He loved that. 565 00:32:16,369 --> 00:32:19,024 And I said, "Look, you got to, we got to watch the dollars. 566 00:32:19,067 --> 00:32:20,808 You've got to respect us as partners." 567 00:32:20,851 --> 00:32:22,592 "Yes, yes, yes, I'm sorry, Howard, 568 00:32:22,636 --> 00:32:25,378 from now on, that'll be different," you know. 569 00:32:27,641 --> 00:32:29,991 And he was exhausted. "Oh, sit down." 570 00:32:30,035 --> 00:32:31,819 Here we turn on the TV, and the White House 571 00:32:31,862 --> 00:32:33,995 back there in Moscow's being bombed. 572 00:32:48,662 --> 00:32:50,707 Reporter 22: On the streets of Moscow, Russians are watching 573 00:32:50,751 --> 00:32:52,971 events unfold with disbelief. 574 00:32:54,624 --> 00:32:56,365 Thick clouds of smoke were billowing out 575 00:32:56,409 --> 00:32:58,411 the Parliament building after the pounding 576 00:32:58,454 --> 00:33:00,021 from Yeltsin's tanks, 577 00:33:00,065 --> 00:33:02,023 as those inside contemplated surrender... 578 00:33:04,591 --> 00:33:08,290 All watched by thousands of bystanders risking their lives. 579 00:33:08,334 --> 00:33:09,770 Reporter 23: Yeltsin dissolved Congress Tuesday 580 00:33:09,813 --> 00:33:11,641 after months of political infighting 581 00:33:11,685 --> 00:33:14,557 over who should rule, the President or the Parliament? 582 00:33:14,601 --> 00:33:16,733 Reporter 24: With tanks surrounding the White House, 583 00:33:16,777 --> 00:33:20,389 Yeltsin's troops stormed the building again on camera. 584 00:33:20,433 --> 00:33:22,000 Reporter 25: Okay, look, I can see men going into 585 00:33:22,043 --> 00:33:23,827 the Russian White House now. 586 00:33:23,871 --> 00:33:25,612 It appears to be a show of force 587 00:33:25,655 --> 00:33:27,222 by President Boris Yeltsin 588 00:33:27,266 --> 00:33:29,616 against his conservative opponents in Congress. 589 00:33:31,879 --> 00:33:34,925 Our state, he had no administration. 590 00:33:41,106 --> 00:33:44,631 Everybody started to defend themselves. 591 00:33:44,674 --> 00:33:47,460 Everywhere people were doing what they wanted. 592 00:33:47,503 --> 00:33:51,203 Some of them took guns, some of them just stayed away. 593 00:33:51,246 --> 00:33:52,465 Jungle. 594 00:34:23,583 --> 00:34:25,889 Reporter 26: If there is good news in Russia tonight, 595 00:34:25,933 --> 00:34:28,153 it is that it can't get much worse. 596 00:34:31,373 --> 00:34:33,245 Reporter 27: The country has gone from extreme control 597 00:34:33,288 --> 00:34:35,073 to virtually no control. 598 00:34:36,422 --> 00:34:37,945 Chaos and freedom have taken 599 00:34:37,988 --> 00:34:40,121 its toll on the Russian people. 600 00:34:40,165 --> 00:34:42,210 Stability is what people want. 601 00:34:53,308 --> 00:34:56,572 Alexander: And that night I-- I was on television saying, 602 00:34:56,616 --> 00:34:58,270 "Stay in your houses. 603 00:34:58,313 --> 00:35:01,055 Don't go to the streets because there are fights, 604 00:35:01,099 --> 00:35:02,883 and there is fire. 605 00:35:02,926 --> 00:35:04,928 Or you're going to be killed." 606 00:35:04,972 --> 00:35:07,105 They didn't like it, and they abandoned me 607 00:35:07,148 --> 00:35:09,063 for-- for half a year, I think. 608 00:35:13,546 --> 00:35:18,420 And since then, they didn't let me make a show, uh, on politics. 609 00:35:49,059 --> 00:35:50,844 Yeah, I was there for that. 610 00:35:53,629 --> 00:35:56,371 We drove down to see what was going on, 611 00:35:56,415 --> 00:36:01,681 and it was right out of a third world takeover. 612 00:36:01,724 --> 00:36:04,031 Director: Did you feel scared a little? 613 00:36:04,074 --> 00:36:06,076 Steven: You know I was a young, crazy kid 614 00:36:06,120 --> 00:36:09,079 with a big old head of curls and no care in the world, 615 00:36:09,123 --> 00:36:13,562 and, um, I didn't think twice about it. 616 00:36:13,606 --> 00:36:17,392 ♪ So yeah start wearing purple 617 00:36:17,436 --> 00:36:20,613 ♪ Wearing purple 618 00:36:20,656 --> 00:36:24,704 ♪ Start wearing purple for me now ♪ 619 00:36:24,747 --> 00:36:28,708 ♪ All your sanity and wits they will all vanish ♪ 620 00:36:28,751 --> 00:36:33,452 ♪ I promise it's just a matter of time ♪♪ 621 00:36:33,495 --> 00:36:35,715 Well, as you know, there's no rules in Russia. 622 00:36:35,758 --> 00:36:37,804 That's our slogan, and, uh, we get away 623 00:36:37,847 --> 00:36:40,110 with everything except murder. 624 00:36:40,154 --> 00:36:43,375 Steven: It's a crazy world, and we took advantage of it. 625 00:36:43,418 --> 00:36:45,812 Director: But were you guys worried about the health 626 00:36:45,855 --> 00:36:49,076 of Russia or were you worried about the Pittsburgh Penguins? 627 00:36:49,119 --> 00:36:52,079 Neither. I was just... 628 00:36:52,122 --> 00:36:56,388 All I wanted to do was to create something beautiful in sport. 629 00:36:56,431 --> 00:36:59,782 ♪ So Vio-- Vio-- Violetta! 630 00:36:59,826 --> 00:37:01,393 ♪ Etta! 631 00:37:13,666 --> 00:37:15,581 ♪ So yeah hu haa hu haa 632 00:37:15,624 --> 00:37:18,932 ♪ Start wearing purple wearing purple ♪ 633 00:37:18,975 --> 00:37:20,499 ♪ La la la la la 634 00:37:20,542 --> 00:37:24,633 ♪ Start wearing purple for me now ♪ 635 00:37:24,677 --> 00:37:30,726 ♪ All your sanity and wits they will all vanish I promise ♪ 636 00:37:30,770 --> 00:37:34,817 ♪ It's just a matter of time ♪ 637 00:37:37,211 --> 00:37:39,866 It's complete chaos. 638 00:37:39,909 --> 00:37:42,651 I would always talk to him, not when anybody was around. 639 00:37:42,695 --> 00:37:45,001 I'd say, "Steve, you know, should we be worried? 640 00:37:45,045 --> 00:37:47,090 Should we be doing something?" and he would say, 641 00:37:47,134 --> 00:37:49,267 "I think it's okay, but I'll let you know." 642 00:37:49,310 --> 00:37:52,357 And I said, "Please, for God's sake, if you're at any point 643 00:37:52,400 --> 00:37:54,359 if there's really a risk, you got to let us know 644 00:37:54,402 --> 00:37:57,666 because this is not what this is all about." 645 00:37:57,710 --> 00:37:58,711 Yeah. 646 00:38:19,166 --> 00:38:21,124 Steven: When Howard flew over to Moscow 647 00:38:21,168 --> 00:38:23,126 to check on his investment, 648 00:38:23,170 --> 00:38:27,957 he came with a Disney representative, Kevin Gilmore. 649 00:38:28,001 --> 00:38:31,004 We-- we were told that we had to be very careful to go over, 650 00:38:31,047 --> 00:38:34,616 and we even went to the length of renting a plane. 651 00:38:34,660 --> 00:38:37,184 We didn't wanna fly commercial. 652 00:38:37,227 --> 00:38:41,014 So, we had the pilot in a hotel right by the airport, 653 00:38:41,057 --> 00:38:42,798 and the idea was he was gonna call 654 00:38:42,842 --> 00:38:45,714 in case we had to get out of there fast. 655 00:38:45,758 --> 00:38:51,329 Howard hired a Special Forces guy to protect him for the trip, 656 00:38:51,372 --> 00:38:54,375 who actually walked out onto the windowsills 657 00:38:54,419 --> 00:38:57,509 of his fifth floor hotel room to make sure no one could come in 658 00:38:57,552 --> 00:38:59,815 during the night. Howard loved this intrigue. 659 00:38:59,859 --> 00:39:02,862 It was sort of like a Russian spy novel for him. 660 00:39:02,905 --> 00:39:06,518 You know, for me, it was just going to work every day. 661 00:39:06,561 --> 00:39:10,173 Tom: You know, our drivers, because we had drivers 662 00:39:10,217 --> 00:39:12,828 didn't want to stop at lights or whatever, 663 00:39:12,872 --> 00:39:14,395 and they told us, you can't stop at lights 664 00:39:14,439 --> 00:39:17,529 because you're most likely going to get kidnapped. 665 00:39:17,572 --> 00:39:19,531 Or, if you did get stopped by the police, 666 00:39:19,574 --> 00:39:22,838 you wouldn't be kidnapped, but you had to pay them immediately. 667 00:39:22,882 --> 00:39:24,623 And so we just reached into our wallets 668 00:39:24,666 --> 00:39:28,409 and gave him $100 and moved on. 669 00:39:28,453 --> 00:39:30,672 Steven: I would ask my driver, "What was the charge?" 670 00:39:30,716 --> 00:39:32,587 "You're an asshole." That was the charge. 671 00:39:32,631 --> 00:39:34,415 They didn't need a charge, they would just pull you over 672 00:39:34,459 --> 00:39:35,634 and arrest you. 673 00:40:23,116 --> 00:40:25,205 People want to be rich. 674 00:40:25,248 --> 00:40:26,641 They fight for resources. 675 00:40:26,685 --> 00:40:30,253 You fight for what you have around. 676 00:40:49,098 --> 00:40:53,146 Wild days. 677 00:41:50,508 --> 00:41:53,946 Tom: It's a culture and it's a culture that's 1000 years old 678 00:41:53,989 --> 00:41:55,643 in whatever period of time. 679 00:41:58,037 --> 00:42:00,518 If we think we're gonna change that culture business-wise 680 00:42:00,561 --> 00:42:03,390 overnight, we're sadly mistaken. 681 00:42:03,433 --> 00:42:07,568 And we saw the kind of people. I mean...I don't know. 682 00:42:07,612 --> 00:42:09,265 We went to a restaurant one day 683 00:42:09,309 --> 00:42:11,224 and I thought I was in a 1930s movie. 684 00:42:11,267 --> 00:42:13,922 Everybody else in the place had bodyguards 685 00:42:13,966 --> 00:42:15,707 and, literally, you could see weapons. 686 00:42:15,750 --> 00:42:18,057 You weren't supposed to have a weapon there. 687 00:42:18,100 --> 00:42:19,493 Howard and I kinda looked around and thought, 688 00:42:19,537 --> 00:42:21,364 what is this all about? 689 00:42:21,408 --> 00:42:24,585 They brought out a sturgeon, a gigantic sturgeon, 690 00:42:24,629 --> 00:42:27,240 then they, they auctioned it off. 691 00:42:27,283 --> 00:42:30,243 So Howard turned to me, I'm the guy about the numbers, and said, 692 00:42:30,286 --> 00:42:32,027 "You know, should we be bidding on this?" 693 00:42:32,071 --> 00:42:34,203 I said, "No, no, we keep a low profile. 694 00:42:34,247 --> 00:42:38,686 Those boys want the sturgeon, those boys get the sturgeon." 695 00:42:38,730 --> 00:42:40,035 We don't understand the rules here. 696 00:42:40,079 --> 00:42:43,299 We have to be a little bit careful." 697 00:42:43,343 --> 00:42:45,171 And when we were there, we were getting good press, 698 00:42:45,214 --> 00:42:46,520 we were on TV and what have you. 699 00:42:46,564 --> 00:42:50,219 And we get an invitation from the army 700 00:42:50,263 --> 00:42:52,874 to come and visit. 701 00:42:52,918 --> 00:42:54,397 It was an invitation, but it was not one 702 00:42:54,441 --> 00:42:55,964 we really could turn down. 703 00:42:56,008 --> 00:42:58,227 So, Howard and I went with Billy, our bodyguard, 704 00:42:58,271 --> 00:42:59,794 and Paul, our bodyguard. 705 00:42:59,838 --> 00:43:03,406 Howard: Gushin and Tikhonov prepped us 706 00:43:03,450 --> 00:43:05,626 for the meeting, and we went in. 707 00:43:05,670 --> 00:43:09,630 It was like going into a vault, within a vault, within a vault. 708 00:43:09,674 --> 00:43:12,894 Tom: As we come into the room, all the doors close 709 00:43:12,938 --> 00:43:15,593 and at each door is a guy with a machine gun. 710 00:43:15,636 --> 00:43:18,552 And we weren't sure if they were protecting us or keeping us in, 711 00:43:18,596 --> 00:43:19,771 but there we were. 712 00:43:19,814 --> 00:43:24,253 And in walks the General. 713 00:43:24,297 --> 00:43:27,996 And he was not a... He just seemed like he's in a bad mood. 714 00:43:35,569 --> 00:43:37,702 And then, I said, "It's an honor to be here." 715 00:43:37,745 --> 00:43:42,402 I gave him my little speech and there's a deadly silence. 716 00:43:44,839 --> 00:43:47,363 All of sudden, he takes his fist. 717 00:43:47,407 --> 00:43:49,583 I think, this guy might be hitting me. 718 00:43:49,627 --> 00:43:53,848 And he took his fist and he pounded it on the table. 719 00:43:53,892 --> 00:43:58,461 Howard: I look at Tom and he's ready to go home. 720 00:43:58,505 --> 00:44:01,160 Tom: He was telling us that maybe there was American money 721 00:44:01,203 --> 00:44:03,031 and what have you, but this was the army's team 722 00:44:03,075 --> 00:44:05,730 and it was always gonna be the army's team. 723 00:44:05,773 --> 00:44:07,819 And then he looks at Tikhonov, who still was 724 00:44:07,862 --> 00:44:12,562 a full bird Colonel, or whatever the equivalent is over there... 725 00:44:12,606 --> 00:44:14,173 Tom: And said that if they didn't do what they were 726 00:44:14,216 --> 00:44:15,957 supposed to do, they could still be 727 00:44:16,001 --> 00:44:18,307 shipped off to someplace else. 728 00:44:18,351 --> 00:44:20,919 Howard: Then, he looks at Gushin, and he said, 729 00:44:20,962 --> 00:44:23,748 "Gushin, you're so drunk all the time." 730 00:44:23,791 --> 00:44:26,489 He said, "It's about time that you served in the army." 731 00:44:26,533 --> 00:44:30,276 Now, Gushin couldn't as much laced up a boot, 732 00:44:30,319 --> 00:44:32,321 much less serve in the army. 733 00:44:32,365 --> 00:44:34,846 And then, at some point, he sort of dismissed us. 734 00:44:34,889 --> 00:44:36,848 The guys at the door with the machine guns 735 00:44:36,891 --> 00:44:39,677 opened the doors and we left. 736 00:44:39,720 --> 00:44:42,767 Howard: So now we go back to their office 737 00:44:42,810 --> 00:44:44,943 and these guys start lacing down the vodka 738 00:44:44,986 --> 00:44:46,684 like you couldn't believe. 739 00:44:46,727 --> 00:44:49,730 "Oh, thank God, that's over!" they said. 740 00:44:49,774 --> 00:44:51,863 That was our meeting with the Minister of Defense. 741 00:44:51,906 --> 00:44:53,865 The rest of the trip was great. 742 00:45:15,408 --> 00:45:18,106 Steven: During the break in the Russian season, 743 00:45:18,150 --> 00:45:21,153 we took our team on a 14 city marketing tour 744 00:45:21,196 --> 00:45:25,026 to play the International Hockey League. 745 00:45:25,070 --> 00:45:27,942 We took these young kids, that had never even been out 746 00:45:27,986 --> 00:45:31,816 of their own hometowns, into America. 747 00:45:33,948 --> 00:45:35,994 We took them to Disneyland. 748 00:45:36,037 --> 00:45:41,869 They were, literally, having the greatest time in the world. 749 00:45:41,913 --> 00:45:46,178 At the same time, they didn't know the cultures, the customs. 750 00:45:46,221 --> 00:45:47,657 They didn't know how to act. 751 00:45:51,052 --> 00:45:54,229 It was just a comedy of errors. 752 00:45:54,273 --> 00:45:56,710 Steven: I remember one day, one of the kids showed up 753 00:45:56,754 --> 00:45:59,800 without his jacket, $200 beautiful 754 00:45:59,844 --> 00:46:02,847 Russian Penguins jacket that I made for the team. 755 00:46:02,890 --> 00:46:06,198 I asked him what happened to his jacket and he told me, 756 00:46:06,241 --> 00:46:11,638 "Well, I traded it for a sexual favor after the game." 757 00:46:14,293 --> 00:46:17,078 Announcer 15: The Russian Penguins are not looking good. 758 00:46:17,122 --> 00:46:20,342 Victor: The team wasn't the CSKA of the past. 759 00:46:22,475 --> 00:46:24,216 Announcer 16: They're looking more and more like an army 760 00:46:24,259 --> 00:46:26,044 of penguins. 761 00:46:27,741 --> 00:46:32,964 USA! USA! USA! 762 00:46:33,007 --> 00:46:35,488 Announcer 16: Another loss for the Russian Penguins. 763 00:46:35,531 --> 00:46:38,621 Viktor Tikhonov looks like somebody kicked his dog. 764 00:46:38,665 --> 00:46:40,188 He's not used to this. 765 00:46:42,800 --> 00:46:45,498 Victor: Viktor Tikhonov was very disappointed 766 00:46:45,541 --> 00:46:47,326 with the players he had. 767 00:46:47,369 --> 00:46:50,982 By that time, Russia's Soviet best players, 768 00:46:51,025 --> 00:46:52,940 they moved to the NHL already. 769 00:46:52,984 --> 00:46:55,160 It was upsetting to Tikhonov and Gushin. 770 00:46:55,203 --> 00:46:58,641 They felt like they had been raped by the NHL. 771 00:46:58,685 --> 00:47:00,252 Director: If the team was bad, 772 00:47:00,295 --> 00:47:04,517 then why was Disney interested in investing? 773 00:47:04,560 --> 00:47:06,867 Eisner didn't care about the hockey. 774 00:47:06,911 --> 00:47:10,566 Eisner's a marketing guy, we were marketing guys. 775 00:47:10,610 --> 00:47:12,307 And so he was really 776 00:47:12,351 --> 00:47:14,701 not concerned with the quality of play on the ice. 777 00:47:14,744 --> 00:47:16,529 They wanted to have a royalty deal and they wanted 778 00:47:16,572 --> 00:47:19,837 to have a deal that if a movie was made, how that would work. 779 00:47:19,880 --> 00:47:21,186 That was just going to be a good thing for hockey, 780 00:47:21,229 --> 00:47:23,188 a good thing for us. More money. 781 00:47:23,231 --> 00:47:25,233 Male narrator: Order the jersey or the cap and receive 782 00:47:25,277 --> 00:47:28,584 a free Russian Penguin mini hockey stick by calling now. 783 00:47:28,628 --> 00:47:30,499 Join the revolution. 784 00:47:30,543 --> 00:47:33,807 Uh, the idea was that, yes, you don't have star players, 785 00:47:33,851 --> 00:47:35,113 but we have to make the stars. 786 00:47:35,156 --> 00:47:37,593 We need the stars for the sponsors, 787 00:47:37,637 --> 00:47:40,031 for the media, for the press. 788 00:47:40,074 --> 00:47:43,556 You have Sasha Kharlamov, who is the son of Valeri Kharlamov, 789 00:47:43,599 --> 00:47:45,340 a hockey hero. 790 00:47:45,384 --> 00:47:47,038 And Tikhonov and Gushin were saying, 791 00:47:47,081 --> 00:47:48,735 but he's not a good hockey player. 792 00:47:48,778 --> 00:47:52,391 But Steven Warshaw said, "Who cares? He's Kharlamov. 793 00:47:52,434 --> 00:47:54,523 We have to do, we have to make him a star." 794 00:47:54,567 --> 00:47:57,135 And the Russians side they couldn't understand it, 795 00:47:57,178 --> 00:48:00,181 but he doesn't play very well. Well, he's great. 796 00:48:00,225 --> 00:48:03,315 He is the great player. Let's start with this. 797 00:48:05,534 --> 00:48:08,624 Tikhonov kept talking about the essence of it. 798 00:48:08,668 --> 00:48:12,063 That the essence is hockey and if there's no hockey, 799 00:48:12,106 --> 00:48:14,761 no sense doing something around it. 800 00:48:16,632 --> 00:48:18,069 They didn't want any of this, they didn't want 801 00:48:18,112 --> 00:48:20,462 any of the madness. They wanted pure hockey. 802 00:48:20,506 --> 00:48:22,987 Victor: And sometimes he was even irritated, like I said, 803 00:48:23,030 --> 00:48:27,426 with all this American Western farce around nothing. 804 00:48:27,469 --> 00:48:30,211 We had to convince him that it's the only way 805 00:48:30,255 --> 00:48:31,952 for CSKA to survive. 806 00:48:31,996 --> 00:48:35,956 So we created the world's first endorsement for a Russian. 807 00:48:36,000 --> 00:48:38,611 Viktor Tikhonov for Vick's Cough Drops. 808 00:48:38,654 --> 00:48:40,874 Vik for Vick's, obviously. 809 00:49:01,025 --> 00:49:02,983 Steven: And that television commercial ran 810 00:49:03,027 --> 00:49:04,680 thousands of times. 811 00:49:04,724 --> 00:49:05,899 Director: Did he like the commercial? 812 00:49:05,943 --> 00:49:07,118 - At the end of the day? - He did. 813 00:49:07,161 --> 00:49:08,510 He needed a makeover and this was 814 00:49:08,554 --> 00:49:10,295 a great thing for his reputation. 815 00:49:21,959 --> 00:49:24,874 Steven: Without us, he didn't have players 816 00:49:24,918 --> 00:49:27,660 and he didn't have ice and he didn't have equipment 817 00:49:27,703 --> 00:49:31,794 and he didn't have jerseys and he didn't have tours. 818 00:49:31,838 --> 00:49:34,884 Al Gore: While you can't anticipate the obstacles, 819 00:49:34,928 --> 00:49:37,235 they can be overcome 820 00:49:37,278 --> 00:49:39,977 if you have imagination and persistence. 821 00:49:40,020 --> 00:49:45,025 Attendance for the new Moscow Penguins is up 400 percent. 822 00:49:45,069 --> 00:49:47,941 I went to a hockey game, they do an excellent job 823 00:49:47,985 --> 00:49:51,292 of presenting the game to the audience. 824 00:50:05,654 --> 00:50:07,656 Reporter 28: We are Penguins now, he says, 825 00:50:07,700 --> 00:50:10,398 but in our souls, we are Russian Bear. 826 00:50:12,226 --> 00:50:13,575 Howard: It's like anything else... 827 00:50:13,619 --> 00:50:15,925 Something you do and it works 828 00:50:15,969 --> 00:50:18,058 and it gets a lot of attention, 829 00:50:18,102 --> 00:50:20,582 everybody then wants to get in on the act. 830 00:50:23,933 --> 00:50:26,806 Victor: Some small Russian companies, 831 00:50:26,849 --> 00:50:28,808 they started coming in, 832 00:50:31,506 --> 00:50:34,292 because they saw the success and they wanted to have 833 00:50:34,335 --> 00:50:36,033 some part of it. 834 00:50:36,076 --> 00:50:37,947 Tom: They were all companies that were buying boxes 835 00:50:37,991 --> 00:50:39,645 and stuff like that, but we weren't quite sure 836 00:50:39,688 --> 00:50:41,473 who owned the companies. 837 00:50:42,735 --> 00:50:44,041 This-- this was the mob. 838 00:50:46,521 --> 00:50:49,002 Guys would come into the arena with long trench coats 839 00:50:49,046 --> 00:50:51,091 and sawed off shotguns under them. 840 00:50:58,316 --> 00:51:00,709 Steven: One night, we made an announcement 841 00:51:00,753 --> 00:51:03,582 that one fan is gonna drive away 842 00:51:03,625 --> 00:51:07,542 in a Jeep... guaranteed tonight. 843 00:51:07,586 --> 00:51:09,718 And the place went crazy. 844 00:51:12,156 --> 00:51:14,897 Finally, we were down to two guys after a shootout. 845 00:51:14,941 --> 00:51:17,552 One of the keys would open the door, the other wouldn't. 846 00:51:17,596 --> 00:51:21,295 And the kid on the passenger side pops the door open, 847 00:51:21,339 --> 00:51:25,169 starts going crazy. The fans went nuts. 848 00:51:25,212 --> 00:51:29,477 He was so scared that he was gonna be robbed that night 849 00:51:29,521 --> 00:51:32,828 and have his car stolen, that he negotiated a deal 850 00:51:32,872 --> 00:51:37,050 with the dealer on the ice and actually got $10,000 cash 851 00:51:37,094 --> 00:51:40,140 instead of a $30,000 car. 852 00:51:40,184 --> 00:51:43,535 One day, we got a phone call that the tax police 853 00:51:43,578 --> 00:51:46,712 were in their offices. And we said, w-- what does that mean? 854 00:51:46,755 --> 00:51:48,366 And he said, well, 855 00:51:48,409 --> 00:51:49,845 there were literally guys with machine guns 856 00:51:49,889 --> 00:51:51,630 in there and they wanted money. 857 00:51:51,673 --> 00:51:53,501 Steven: And if you didn't pay them, they would hijack 858 00:51:53,545 --> 00:51:55,851 your trucks, they'd steal your product, 859 00:51:55,895 --> 00:51:57,462 and they would destroy your business. 860 00:51:57,505 --> 00:51:58,898 And so we said, well, what can we do? 861 00:51:58,941 --> 00:52:00,508 We can't... You know, we'll try to help out, 862 00:52:00,552 --> 00:52:01,988 but we just can't ship money to you, you're in a room, 863 00:52:02,031 --> 00:52:03,685 a closed room with guys with machine guns. 864 00:52:03,729 --> 00:52:05,774 Director: Was it part of the government or was it, 865 00:52:05,818 --> 00:52:09,648 maybe, some other entity here? 866 00:52:09,691 --> 00:52:10,953 Who-- who knows. 867 00:52:31,191 --> 00:52:33,889 Reporter 29: There are so many troubles here on so many fronts, 868 00:52:33,933 --> 00:52:38,198 including a new degree of fear about corruption and crime. 869 00:52:38,242 --> 00:52:40,461 Reporter 30: Guns are being sold in increasing numbers. 870 00:52:40,505 --> 00:52:41,897 Reporter 31: The underworld now controls 871 00:52:41,941 --> 00:52:43,769 40 percent of the nation's economy. 872 00:52:43,812 --> 00:52:45,640 Reporter 30: Nearly 60 major figures 873 00:52:45,684 --> 00:52:48,730 have been victims of contract killings in the past year. 874 00:52:50,993 --> 00:52:53,387 It got dangerous. 875 00:52:55,302 --> 00:52:57,478 I mean, one of the concessions guys was machine gunned 876 00:52:57,522 --> 00:52:59,219 outside our building. 877 00:53:01,656 --> 00:53:04,093 This doesn't happen, typically, in, you know, New York 878 00:53:04,137 --> 00:53:06,270 or Chicago or Montreal. 879 00:53:06,313 --> 00:53:08,402 You don't usually have your concession guy shot down. 880 00:53:15,235 --> 00:53:18,107 Steven: All the Russian hockey players told me. 881 00:53:18,151 --> 00:53:19,631 They said, you know, you wanna be friends 882 00:53:19,674 --> 00:53:21,415 with these mafia guys. 883 00:53:21,459 --> 00:53:23,200 You want to win them over. 884 00:53:25,114 --> 00:53:26,594 Tom: We became concerned. 885 00:53:26,638 --> 00:53:28,248 One of the things we were concerned about was, 886 00:53:28,292 --> 00:53:29,858 literally, you know, his safety 887 00:53:29,902 --> 00:53:31,947 and the safety of our people there. 888 00:53:31,991 --> 00:53:34,385 We always would say the same thing to him, 889 00:53:34,428 --> 00:53:36,778 "Are you in danger?" 890 00:54:02,282 --> 00:54:06,155 Victor: Friends of Gushin, they started coming in, 891 00:54:06,199 --> 00:54:09,115 saying that you are being cheated by the Americans. 892 00:54:09,158 --> 00:54:11,291 They even approached me, saying that, 893 00:54:11,335 --> 00:54:14,338 "You are getting this small amount of money 894 00:54:14,381 --> 00:54:17,079 and you should be getting three times as much. 895 00:54:17,123 --> 00:54:21,214 And if we take over, everything would be different 896 00:54:21,258 --> 00:54:25,871 for all of us." They even managed to talk Gushin into it. 897 00:54:25,914 --> 00:54:30,005 Uh, Gushin had very big influence on Tikhonov, 898 00:54:30,049 --> 00:54:32,878 in terms of things around hockey. 899 00:54:32,921 --> 00:54:35,359 And if they convinced Gushin, 900 00:54:35,402 --> 00:54:39,276 he immediately would convince Tikhonov. 901 00:54:45,325 --> 00:54:47,458 Steven: I'll never forget, we had Nike coming in 902 00:54:47,501 --> 00:54:49,460 from all over the world. 903 00:54:49,503 --> 00:54:53,072 And it was a Nike night and we had Nike promotions. 904 00:54:54,769 --> 00:54:58,556 Tikhonov and Gushin cut Nike's logo out of the ice 905 00:54:58,599 --> 00:55:01,820 and tore their signs up and their rink boards, 906 00:55:01,863 --> 00:55:03,778 and replaced it with Adidas. 907 00:55:03,822 --> 00:55:06,303 And I got in the next morning and I looked at them and I said, 908 00:55:06,346 --> 00:55:10,698 "Why would you do this? They're paying us $100,000 a year. 909 00:55:10,742 --> 00:55:13,745 Why would you take money out of your own pockets?" 910 00:55:13,788 --> 00:55:16,617 And they said, "Because it's our fucking team." 911 00:55:16,661 --> 00:55:18,880 He did it to prove his power. 912 00:55:26,758 --> 00:55:29,151 It was serious business. 913 00:55:29,195 --> 00:55:31,850 And when people are doing serious business, 914 00:55:31,893 --> 00:55:36,245 they show different sides of their characters. 915 00:55:38,552 --> 00:55:42,382 They had a guy from the mafia who worked for a company 916 00:55:42,426 --> 00:55:47,126 called Mikrodin, sit in my office every single day, 917 00:55:47,169 --> 00:55:49,607 watching everything I did, 918 00:55:49,650 --> 00:55:53,741 photocopying everything I sent out. 919 00:55:53,785 --> 00:55:56,091 I once asked Valery Gushin, 920 00:55:56,135 --> 00:55:58,833 "Who are they? What do they do?" 921 00:55:58,877 --> 00:56:01,619 He said, "Don't ask questions or you'll be hanging 922 00:56:01,662 --> 00:56:03,925 from your thumbs by the top of the arena." 923 00:56:56,500 --> 00:56:59,241 What I loved about Gushin is, he had a contagious laugh. 924 00:56:59,285 --> 00:57:03,463 He had a great laugh, despite being a real vicious guy. 925 00:57:03,507 --> 00:57:05,813 He had this really soft side about him. 926 00:57:05,857 --> 00:57:07,032 The same with Tikhonov. 927 00:57:07,075 --> 00:57:09,643 But they tried to destroy us, 928 00:57:09,687 --> 00:57:11,428 so it's hard to be in love with somebody 929 00:57:11,471 --> 00:57:12,907 that's trying to kill you all the time. 930 00:57:59,780 --> 00:58:02,000 Director: Did you know that there was sort of 931 00:58:02,043 --> 00:58:04,524 mafia around the building? 932 00:58:04,568 --> 00:58:09,311 No, not 'til the end. I wasn't paying that much attention. 933 00:58:09,355 --> 00:58:11,531 We were doing the movie in Pittsburgh 934 00:58:11,575 --> 00:58:13,141 called "Sudden Death." 935 00:58:13,185 --> 00:58:16,318 Male narrator: Tonight, 17,000 hockey fans 936 00:58:16,362 --> 00:58:19,583 have been taken hostage, but only one of them knows it. 937 00:58:19,626 --> 00:58:21,149 I'm gonna try to stop you. 938 00:58:24,283 --> 00:58:27,068 Male narrator: Now he has more to lose than anyone. 939 00:58:35,599 --> 00:58:36,948 "Sudden Death." 940 00:58:38,993 --> 00:58:41,213 Yeah, it was a little crazy, especially when we, you know, 941 00:58:41,256 --> 00:58:43,302 got introduced to our future partners. 942 00:58:44,999 --> 00:58:46,871 Howard and I had one particular meeting 943 00:58:46,914 --> 00:58:48,742 with, uh, Gushin and Tikhonov. 944 00:58:48,786 --> 00:58:51,919 They came to New York and we got introduced to somebody 945 00:58:51,963 --> 00:58:54,922 who, we were told, was their partner. 946 00:58:54,966 --> 00:58:56,750 See, everything was 50:50. 947 00:58:56,794 --> 00:59:00,232 So we had our 50 percent was the Pittsburgh Penguins, 948 00:59:00,275 --> 00:59:02,147 theirs was supposed to be Gushin and Tikhonov. 949 00:59:02,190 --> 00:59:03,975 And all of a sudden, they introduced us to somebody 950 00:59:04,018 --> 00:59:06,934 who they said was now their partner, on their piece. 951 00:59:06,978 --> 00:59:08,936 To me, these guys, they weren't telling me 952 00:59:08,980 --> 00:59:10,764 that there would be three parts in it. 953 00:59:10,808 --> 00:59:13,941 No, no, they were telling me that now Pittsburgh was out. 954 00:59:13,985 --> 00:59:16,727 They did their job. They played their role. 955 00:59:16,770 --> 00:59:20,600 We thank them very much for arranging everything for us, 956 00:59:20,644 --> 00:59:22,384 but now they're cheating us, 957 00:59:22,428 --> 00:59:24,386 because they're getting all the money from it. 958 00:59:24,430 --> 00:59:27,041 And I knew it was a lie, because Pittsburgh was not getting 959 00:59:27,085 --> 00:59:30,131 any money from it. They were paying, they were losing money. 960 00:59:30,175 --> 00:59:32,220 Director: Did you get a bad feeling from them of-- 961 00:59:32,264 --> 00:59:34,614 Yes. Um... 962 00:59:34,658 --> 00:59:37,399 There is no question 963 00:59:37,443 --> 00:59:40,838 that you were in there at your own risk, 964 00:59:40,881 --> 00:59:44,624 if you weren't going to play their game of paying people off. 965 00:59:44,668 --> 00:59:47,888 And there is no question, they were there looking for a payoff. 966 00:59:47,932 --> 00:59:50,412 Steven: We felt like we were losing control. 967 00:59:50,456 --> 00:59:53,024 Tom: And we were concerned about the safety of our money. 968 00:59:53,067 --> 00:59:55,113 You know this was a big investment. 969 00:59:55,156 --> 00:59:57,637 Steven: I said to Valery Gushin, 970 00:59:57,681 --> 01:00:03,425 we're expecting you to steal $100,000, $200,000 a year. 971 01:00:03,469 --> 01:00:07,473 But you stole a million from us last year, 972 01:00:07,516 --> 01:00:10,607 and our fears were that Disney, 973 01:00:10,650 --> 01:00:12,434 uh, would be the next victim. 974 01:00:15,046 --> 01:00:17,570 Our last resort was to, was to ask 975 01:00:17,614 --> 01:00:20,442 for help from the Russian army. 976 01:00:20,486 --> 01:00:24,446 We needed them to protect Disney, 977 01:00:24,490 --> 01:00:27,972 to make Disney certain that there was no risk involved. 978 01:01:13,017 --> 01:01:15,584 Director: But I mean, if you're protected by the army, why-- 979 01:01:15,628 --> 01:01:17,064 See the point was we weren't. 980 01:01:17,108 --> 01:01:18,631 What we realized is we thought, you know, 981 01:01:18,675 --> 01:01:19,980 that they would take care of us. No. 982 01:01:20,024 --> 01:01:21,634 The system there, there were 983 01:01:21,678 --> 01:01:23,331 the army took care of itself, 984 01:01:23,375 --> 01:01:25,420 and then there was this other group of people, 985 01:01:25,464 --> 01:01:27,988 you know, which I don't know, we identify as, 986 01:01:28,032 --> 01:01:29,729 what we would call the Mafia. 987 01:01:29,773 --> 01:01:32,079 And businessmen, or is what they call businessmen. 988 01:01:32,123 --> 01:01:34,865 So, the army was not gonna protect us from them. 989 01:01:34,908 --> 01:01:36,562 - And we thought that-- Director: Why? 990 01:01:36,605 --> 01:01:38,956 Director: I mean, they're the law enforcement. 991 01:01:38,999 --> 01:01:41,785 Well, it's not, this isn't like we have here. 992 01:01:59,411 --> 01:02:01,935 Steven: The Mafia, they were the banks. 993 01:02:01,979 --> 01:02:03,894 They were everything. 994 01:02:03,937 --> 01:02:05,809 It was the business structure. 995 01:04:01,925 --> 01:04:03,013 Director: Dmitry. 996 01:04:04,928 --> 01:04:06,668 Director: Are they telling us I've got to get out of here... 997 01:04:10,498 --> 01:04:13,240 Director: Dmitry, are we alright? 998 01:04:13,284 --> 01:04:15,895 Producer: Keep on walking. They think it might be a bomb. 999 01:04:15,939 --> 01:04:19,246 Director: Jesus Christ. That's scary, dude. 1000 01:04:19,290 --> 01:04:21,422 Producer: Yeah. I know... 1001 01:04:28,908 --> 01:04:32,477 How you control people? There're two ways of controlling them. 1002 01:04:32,520 --> 01:04:35,610 Greed and fear. 1003 01:04:35,654 --> 01:04:40,528 If you, if you don't have greed, like generally 1004 01:04:40,572 --> 01:04:45,272 as your way of control, 1005 01:04:45,316 --> 01:04:48,536 fear is the one, the only one you have. 1006 01:05:00,461 --> 01:05:03,203 Alexander: The show was banned very many times. 1007 01:05:03,247 --> 01:05:04,944 Every week was a fight. 1008 01:05:04,988 --> 01:05:06,815 Director: Did you ever feel threatened? 1009 01:05:06,859 --> 01:05:09,731 Yeah, I was threatened. I felt threatened all the time. 1010 01:05:09,775 --> 01:05:11,995 I was attacked. 1011 01:05:12,038 --> 01:05:14,345 They opened criminal cases against me. 1012 01:05:14,388 --> 01:05:16,956 Director: Who is they opened criminal cases? 1013 01:05:17,000 --> 01:05:19,306 The state. 1014 01:06:04,003 --> 01:06:05,962 Steven: I don't think the Russians really ever got it. 1015 01:06:06,005 --> 01:06:08,225 They didn't get it, 'cause if they got it, 1016 01:06:08,268 --> 01:06:09,835 they would have become commercial 1017 01:06:09,878 --> 01:06:11,619 and they would have ridden our coattails 1018 01:06:11,663 --> 01:06:14,405 to, you know, as-- as Michael said, $100 million. 1019 01:06:30,987 --> 01:06:32,379 Um... 1020 01:06:34,512 --> 01:06:37,602 Well, I can call Michael for you. He may... 1021 01:06:37,645 --> 01:06:39,169 I don't know why he would have said that 1022 01:06:39,212 --> 01:06:41,606 because he would remember this. 1023 01:06:41,649 --> 01:06:43,260 He would remember this. 1024 01:06:43,303 --> 01:06:46,741 So on one hand, our major economic reason, you know, 1025 01:06:46,785 --> 01:06:48,830 was being taken away from us. 1026 01:06:48,874 --> 01:06:51,311 And then we had on the other hand, the strange partner 1027 01:06:51,355 --> 01:06:53,444 getting introduced to us and so we said, 1028 01:06:53,487 --> 01:06:56,012 "Well, this is not... We have to stop this." 1029 01:06:56,055 --> 01:06:58,971 Remember, at this point looming was the fact that we thought 1030 01:06:59,015 --> 01:07:00,146 we'd be getting players and what have you. 1031 01:07:00,190 --> 01:07:01,669 By the way, that stopped. 1032 01:07:01,713 --> 01:07:03,497 That was the other reason we had to get out. 1033 01:07:03,541 --> 01:07:06,848 All the teams complained because they were worried that the-- 1034 01:07:06,892 --> 01:07:08,981 Director: All of which teams? - The National Hockey League. 1035 01:07:09,025 --> 01:07:10,722 They said to the commissioner and said "You can't let these 1036 01:07:10,765 --> 01:07:12,550 guys do it." Because they suddenly realized we were gonna 1037 01:07:12,593 --> 01:07:14,769 get all the good Russian players. 1038 01:07:14,813 --> 01:07:16,423 And what happened of course is 1039 01:07:16,467 --> 01:07:19,339 Stevie was so successful that they wanted to hire him. 1040 01:07:19,383 --> 01:07:20,949 Steven: They came to me and said, 1041 01:07:20,993 --> 01:07:23,387 "Why don't you come and work with the Mafia? 1042 01:07:27,391 --> 01:07:29,958 You don't need Pittsburgh. We'll take care of you." 1043 01:07:30,002 --> 01:07:33,266 Offering me women and drugs and an apartment. 1044 01:07:33,310 --> 01:07:34,963 And I asked them how much they were going to pay me. 1045 01:07:35,007 --> 01:07:36,878 And it was actually less than the Penguins. 1046 01:07:36,922 --> 01:07:40,360 So I said, "You idiot, I can get my own women, my own drugs. 1047 01:07:40,404 --> 01:07:43,668 Why would I take less money and work for you 1048 01:07:43,711 --> 01:07:47,454 when I can enjoy my life and get more money with the Penguins?" 1049 01:07:47,498 --> 01:07:49,587 And they said, "Well if you don't, we'll kill you." 1050 01:07:49,630 --> 01:07:52,329 And I said, "Really? How much is a hit on my life?" 1051 01:07:52,372 --> 01:07:55,810 He said, "$6500." 1052 01:07:55,854 --> 01:07:58,857 It was enough to tell me to get the hell out of Russia. 1053 01:08:09,563 --> 01:08:13,132 Not too long after we left, 1054 01:08:13,176 --> 01:08:17,528 four major figures in our hockey sphere were killed. 1055 01:08:19,530 --> 01:08:23,099 Our team photographer took a photo of a table, 1056 01:08:23,142 --> 01:08:25,275 but behind that table was a big mobster 1057 01:08:25,318 --> 01:08:28,843 who thought he was in the frame. 1058 01:08:28,887 --> 01:08:30,715 So the next day, on his way to work, 1059 01:08:30,758 --> 01:08:33,109 he got five bullets in his head. 1060 01:08:35,981 --> 01:08:40,725 Alexander Osadchi was a San Jose draft pick. 1061 01:08:40,768 --> 01:08:44,163 Found him in his apartment dead one morning. 1062 01:08:44,207 --> 01:08:48,559 No trace, no bruises, nothing. 1063 01:08:48,602 --> 01:08:49,560 Just dead. 1064 01:09:08,144 --> 01:09:09,623 Steven: The Mafia actually killed 1065 01:09:09,667 --> 01:09:12,191 one of our assistant coaches one day. 1066 01:09:12,235 --> 01:09:14,541 They were laying in wait in the parking lot 1067 01:09:14,585 --> 01:09:17,283 and they put five bullets in his head right in front of his wife. 1068 01:09:24,856 --> 01:09:28,555 The head of the Russian Hockey Federation, Valentin Sinch 1069 01:09:28,599 --> 01:09:31,341 was also gunned down. 1070 01:09:31,384 --> 01:09:33,908 Who knows what would have happened if we had stayed? 1071 01:09:33,952 --> 01:09:35,432 That could have been us. 1072 01:09:58,977 --> 01:10:02,198 Alexander: Vladislav Listyev. 1073 01:10:02,241 --> 01:10:04,983 It's an awful story for me. 1074 01:10:08,900 --> 01:10:11,207 Director: Were you a close friend of his or... 1075 01:10:12,077 --> 01:10:13,209 Right. 1076 01:10:17,125 --> 01:10:21,129 Still not understanding why that happened. 1077 01:10:21,173 --> 01:10:23,393 Because I don't know. 1078 01:10:29,007 --> 01:10:33,490 Victor: If you compare these business killings 1079 01:10:33,533 --> 01:10:36,971 to the killings under Stalin, 1080 01:10:37,015 --> 01:10:39,060 you cannot compare it. 1081 01:10:39,104 --> 01:10:41,802 This criminality and... 1082 01:10:43,587 --> 01:10:45,023 all the things you mentioned. 1083 01:10:45,066 --> 01:10:49,767 I just accepted them as something inevitable, 1084 01:10:49,810 --> 01:10:54,293 but, but we have to live with it and I was so happy 1085 01:10:54,337 --> 01:10:56,991 that the whole thing with the Soviet Union 1086 01:10:57,035 --> 01:10:59,080 and communism was over. 1087 01:10:59,124 --> 01:11:00,995 That I was ready to accept anything. 1088 01:12:46,536 --> 01:12:49,669 The pre-eminent mission of our new government 1089 01:12:49,713 --> 01:12:53,369 is to give all Americans an opportunity. 1090 01:14:27,071 --> 01:14:30,422 Director: Did you get any, last night, did you sleep much? 1091 01:14:30,466 --> 01:14:33,643 I n-- I never sleep. So it's a normal night. Yeah. 1092 01:14:33,686 --> 01:14:35,340 Director: You never do? 1093 01:14:35,383 --> 01:14:38,386 I told you this condition is killing me, too. Yeah. 1094 01:15:46,106 --> 01:15:49,806 Look, here's a guy. Oh, shit, no light on. 1095 01:15:53,461 --> 01:15:55,812 Although I can't prove it, I'm quite certain that 1096 01:15:55,855 --> 01:16:01,078 I got a toxic multi-nodal goiter in my neck that's choked 1097 01:16:01,121 --> 01:16:04,603 my thyroid from my stint in the former Soviet Union. 1098 01:16:04,647 --> 01:16:07,475 And, uh, I'm suffering to this day. 1099 01:16:16,920 --> 01:16:19,487 Steven: It's the most ambivalent feeling 1100 01:16:19,531 --> 01:16:22,316 I've had in my life because I fell in love with somebody 1101 01:16:22,360 --> 01:16:23,796 that didn't love me back. 1102 01:16:47,472 --> 01:16:52,303 ♪ Start wearing purple wearing purple ♪ 1103 01:16:52,346 --> 01:16:56,916 ♪ Start wearing purple for me now ♪ 1104 01:16:56,960 --> 01:17:02,705 ♪ All your sanity and wits they will all vanish I promise ♪ 1105 01:17:02,748 --> 01:17:05,359 ♪ It's just a matter of time 1106 01:17:05,403 --> 01:17:10,626 ♪ So yeah start wearing purple wearing purple ♪ 1107 01:17:12,192 --> 01:17:16,414 ♪ Start wearing purple for me now ♪ 1108 01:17:16,457 --> 01:17:22,115 ♪ All your sanity and wits they will all vanish I promise ♪ 1109 01:17:22,159 --> 01:17:24,683 ♪ It's just a matter of time 1110 01:17:24,727 --> 01:17:27,686 ♪ I know you since you were a twenty ♪ 1111 01:17:27,730 --> 01:17:34,301 ♪ I was twenty and thought that some years from now ♪ 1112 01:17:34,345 --> 01:17:39,132 ♪ A purple little little lady will be perfect ♪ 1113 01:17:39,176 --> 01:17:41,744 ♪ For dirty old and useless clown ♪ 1114 01:17:41,787 --> 01:17:47,314 ♪ So yeah start wearing purple wearing purple ♪ 1115 01:17:47,358 --> 01:17:48,925 ♪ La la la la la la la 1116 01:17:48,968 --> 01:17:53,016 ♪ Start wearing purple for me now ♪ 1117 01:17:53,059 --> 01:17:58,674 ♪ All your sanity and wits they will all vanish I promise ♪ 1118 01:17:58,717 --> 01:18:01,328 ♪ 'Cause it's just a matter of time ♪ 1119 01:18:01,372 --> 01:18:06,072 ♪ I know it all from Diogenis to the Foucault ♪ 1120 01:18:06,116 --> 01:18:10,729 ♪ From Lozgechkin to Paspartu 1121 01:18:20,260 --> 01:18:25,004 ♪ Start wearing purple wearing purple ♪ 1122 01:18:25,048 --> 01:18:29,356 ♪ Start wearing purple for me now ♪ 1123 01:18:29,400 --> 01:18:34,797 ♪ All your sanity and wits they will all vanish I promise ♪ 1124 01:18:34,840 --> 01:18:38,017 ♪ 'Cause it's just a matter of time ♪ 1125 01:18:38,061 --> 01:18:39,758 ♪ So yeah uh ah uh ah 1126 01:18:39,802 --> 01:18:45,155 ♪ Start wearing purple wearing purple ♪ 1127 01:18:45,198 --> 01:18:50,464 ♪ Start wearing purple for me now ♪ 1128 01:18:56,035 --> 01:19:01,649 ♪ So why don't you start wearing purple? ♪ 1129 01:19:01,693 --> 01:19:07,786 ♪ Why don't you start wearing purple? ♪ 1130 01:19:10,963 --> 01:19:14,837 ♪ Start wearing purple 1131 01:19:14,880 --> 01:19:20,668 ♪ For me now 1132 01:19:31,070 --> 01:19:36,772 ♪ All your sanity and wits they will all vanish I promise ♪ 1133 01:19:36,815 --> 01:19:39,209 ♪ 'Cause it's just a matter of time ♪ 1134 01:19:39,252 --> 01:19:42,516 ♪ So Vio-- Vio-- Violetta! 1135 01:19:42,560 --> 01:19:44,083 ♪ Etta! ♪