- JASMINE: Creating an icon is like someone to be the version of yourself,
like, always imagine it could be.
And for me,
I do that through clothing.
- ANDERSON: Jasmine is something special.
- JASMINE: He's gonna love this jacket.
- ANDERSON: This is for equal thing when I am working with another artist.
- JASMINE: Style and fashion can just take those musical ideas
and just bring them to real life aesthetically.
You need to see it,
not just hear it, it needs to be both.
The creative part is very important and exciting,
but it's so much planning.
Like, it's so crazy.
This week alone, we're thinking about Jimmy Kimmel
and LACMA Film and Art Gala with Gucci sponsoring it,
and the next day, we're doing ComplexCon.
With all those things,
there needs to be a line of consistency
where everything remains recognizably Anderson .Paak.
That's something I am spinning my wheels about.
Who will we be collaborating with, what designer makes sense,
what color palettes make sense,
what is the silhouette,
what is the style of clothing that we're doing,
and, like, putting it all together to make it look
like you just threw it on
and all the magic happened.
- You guys don't like these pants? The way...
- JASMINE: I mean... - It's kinda just I imagined.
- I think it needs a little something.
'Cause it's giving me genie vibes.
Let's see this shirt.
There's one million challenges
But I don't even know if I look at it as challenges,
and more just like little marathon that you keep competing.
Can you zip it?
For real?
How can we make this work?
They don't have the right size.
That's why I am crazy and I like doing it.
- Anderson... your zipper.
That's the beauty of it.
That we just impersonating working for us,
especially stylists that we build this iconic look
and we are having fun with each era.
- Mm-hmm. You know?
We just need to get all these sizes for the custom Gucci look
- for the LACMA look. - WOMAN: OK.
- They're both made from the same-- - Gucci.
- ANDERSON: Aren't those gonna be too much?
- No! I don't think anything is too much. It's you.
I like this for Kimmel
with Mark.
This is a lot better when you know you look good and, uh,
it just transcends over it to the performance.
- JASMINE: When I met Anderson, I'm like, "I should be working with that guy."
Talking about out of the box, that guy is not in any box.
But when I met him, I'm like,
"Why, you are the most bright light in the world
and you're wearing so much black.
That doesn't communicate to me who you are.
You're not goth."
- When I first met her, I think I was really onto my punk,
denim, just jeans.
- So I was, like, "What kind of weird stuff do we do?"
It's not really a costume thing,
It's, like, colors, prints.
- ANDERSON: She just tapped into something like psychedelic, early waver stuff.
It's the evolution of fun and we're still evolving.
- JASMINE: To me, the most exciting time to work with an artist
is when they're growing like this.
So we're gonna take these to the venue, too.
When he comes in, we can ask him if he wants to try on
the performance look again.
Anderson, let's put all his stuff in there,
but Maurice and the background vocalist,
- I will just put on the side. - WOMAN: Gotcha.
- JASMINE: There's lot of preparation
because it's him and it's The Free Nationals,
the trumpet player
and the background vocalist The Honey .Paak.
So that's seven people, plus him to dress.
Let's just put it in here.
This one.
Carpet.
That gets a little intense
because it's just a lot of people and a lot of different energy,
and you wanna make sure everyone feels good.
- Should I get in the suit now?
- JASMINE: An artist like Anderson,
who can just go out on the carpet and wear things
that are just really far out.
And that's what he embodies.
And then you see, like, the house like Gucci, it's just like,
outfits on acid,
it's like psychedelia.
This makes sense because his music is just genre-less.
Gucci is a bit genre-less as well.
And I just think those worlds-- they just really fit.
- She started finding, like, the most sickest stuff
that was matching the festivals,
and, like, going hand-to-hand with the music in it
that wind up with the tour.
It's, like, yeah, let's do psychedelic.
These big wavy colors and stuff.
- JASMINE: It's a moment when Batman puts on his costume.
He puts on the look, that Gucci look.
- Wow. - Just try it.
And he's Anderson. Paak on a million.
He's ready.
I love that moment.
I don't really like to think about what we're doing
until I hear the music before it comes out.
Things are based sonically with an artist like this.
- BILLIE: So I wanna introduce you to somebody
that changed who I am.
I saw his show
and it completely, fully
changed my entire perception of what
an artist looks like and what a performer is.
Ladies and gentlemen, Anderson .Paak.
- ANDERSON: Yeah, I feel like, with her, that's why we work so good.
We are, we're open.
- JASMINE: Growing up, there was no ideas that were like,
formulated too early for me
to figure out what style and fashion was.
My parents were, like, bohemian couple
that met in a commune in the 60s in San Francisco.
So everyone was naked all the time
until like, maybe I was seven.
Like, naked, naked.
And that was my first view on clothing
'cause it was, like, of not important.
It just gave me this out of the box way of thinking of clothing in the body.
What's really great about working with Anderson--
he can move in worlds like the smooth contemporary R&B world
and the next day, it might be more
hip hop focus, there's lot of cool opportunities
for versatility.
ComplexCon is very new,
so it's very, like, hype these boys
all the streetwear rascals in there.
You see, oh, my, it's such a different vibe that is.
I just want to continue to push forward,
musically and aesthetically.
The music will inform how his style evolves.
- ANDERSON: That's all I wanted--
was to able to have everyone in the room and have the respect,
and because I make the music like that,
I am able to be free, and maybe would happen to suit...
just, you know, in a tracksuit or whatever,
but it's always gonna have my touch on it.
That's always what I wanted.
I love being able to adapt and still be me.
- JASMINE: I like to think that I play a part in him,
feeling comfortably in all of those different worlds.
- ANDERSON: As I came up in my artistry that's become a part of it
where I feel like, oh, now I feel comfortable in my own skin.
I-- It took a while to get to that.
And, like, that's what Jasmine does.