1 00:00:02,000 --> 00:00:04,520 This programme contains some strong language. 2 00:00:04,520 --> 00:00:07,320 I'm on the hunt for the UK's next top food and drink entrepreneur. 3 00:00:07,320 --> 00:00:10,720 I've hand-picked 12 contenders, each with an incredible up-and-coming business. 4 00:00:10,720 --> 00:00:14,080 I want to invest £150,000 of my own cash into one of them 5 00:00:14,080 --> 00:00:16,520 and catapult their business to the next level. 6 00:00:16,520 --> 00:00:19,080 But I'm not giving the money away easily. 7 00:00:19,080 --> 00:00:20,480 They'll need to earn it. 8 00:00:20,480 --> 00:00:22,920 THEY SCREAM 9 00:00:22,920 --> 00:00:25,640 Cos that's not...how you do it. 10 00:00:25,640 --> 00:00:27,560 It's on fire. 11 00:00:25,640 --> 00:00:27,560 GASPS 12 00:00:27,560 --> 00:00:30,000 I'm setting my contenders a series 13 00:00:30,000 --> 00:00:32,280 of food and drink-related challenges... 14 00:00:32,280 --> 00:00:34,160 They're cooking, but in the wrong way. 15 00:00:34,160 --> 00:00:35,520 Urgh! 16 00:00:35,520 --> 00:00:37,760 Stop now, stop now. You're being rude. 17 00:00:37,760 --> 00:00:40,440 ..which will test them on every element of the industry. 18 00:00:40,440 --> 00:00:41,800 Close up, please, Hebe. 19 00:00:41,800 --> 00:00:43,160 Just all stop. 20 00:00:43,160 --> 00:00:46,400 If anyone can't give me a standard, then please go home. 21 00:00:46,400 --> 00:00:48,760 Only one of them will make the grade. 22 00:00:48,760 --> 00:00:50,880 Who'll be my future food star? 23 00:00:54,680 --> 00:00:55,760 Previously... 24 00:00:55,760 --> 00:00:58,400 I want to test your ability to target two 25 00:00:58,400 --> 00:01:01,320 completely different markets. Service, please! 26 00:01:01,320 --> 00:01:02,600 Oooh! 27 00:01:02,600 --> 00:01:04,160 Oh, it's all gone wrong! 28 00:01:04,160 --> 00:01:07,520 You'll be creating a fitness meal plus a drink. 29 00:01:07,520 --> 00:01:09,560 It's just turned my mouth into a cat's arsehole. 30 00:01:09,560 --> 00:01:12,520 You folded. Uh-huh. You can't handle taking criticism. 31 00:01:12,520 --> 00:01:15,880 Were you seriously proud of that product when it came together? Absolutely not. 32 00:01:15,880 --> 00:01:19,280 I'm not going to tell you that what I done was good enough because it wasn't good enough. 33 00:01:19,280 --> 00:01:23,680 Did you try to sabotage your team? I'm a leader, so I would've been expected to lead that challenge. 34 00:01:23,680 --> 00:01:26,080 This week I felt that you acted like an island. 35 00:01:26,080 --> 00:01:27,680 Gary, we're done. 36 00:01:39,320 --> 00:01:40,960 This place is beautiful though, innit? 37 00:01:40,960 --> 00:01:42,520 For me, it looks like Harry Potter. 38 00:01:42,520 --> 00:01:44,280 Yeah, it is a bit like Hogwarts. 39 00:01:44,280 --> 00:01:46,480 Yeah. Cooking for Dumbledore, innit? 40 00:01:46,480 --> 00:01:48,240 THEY LAUGH 41 00:01:48,240 --> 00:01:50,800 I've asked the contenders to meet me here in Oxford, 42 00:01:50,800 --> 00:01:52,880 a city steeped in history. 43 00:01:52,880 --> 00:01:55,040 But this week it's all about innovation 44 00:01:55,040 --> 00:01:57,000 and reinventing the classics. 45 00:01:57,000 --> 00:01:58,960 Sushi! 46 00:01:58,960 --> 00:02:01,560 I've sent the contenders to Sticks'n'Sushi. 47 00:02:01,560 --> 00:02:04,560 Originating in Copenhagen, the founders took inspiration 48 00:02:04,560 --> 00:02:07,560 from their half Japanese and half Danish backgrounds... 49 00:02:09,280 --> 00:02:12,320 ..as they set out to create a unique cuisine that combined 50 00:02:12,320 --> 00:02:14,640 the two culinary traditions. 51 00:02:14,640 --> 00:02:16,160 Oh, I'm so excited! 52 00:02:16,160 --> 00:02:17,440 LAUGHS 53 00:02:17,440 --> 00:02:19,480 What's the Bunsen burner for? 54 00:02:19,480 --> 00:02:21,240 I feel like I'm in a science class. 55 00:02:21,240 --> 00:02:23,400 Good morning. ALL: Morning. 56 00:02:23,400 --> 00:02:27,400 I brought you to Sticks'n'Sushi, an amazing Japanese restaurant 57 00:02:27,400 --> 00:02:32,560 here in Oxford. Their mantra is to innovate and elevate. 58 00:02:33,680 --> 00:02:35,400 Here's your challenge. 59 00:02:36,640 --> 00:02:40,840 I want you to create a delicious, exquisite sushi platter. 60 00:02:41,920 --> 00:02:44,320 This challenge is all about following instruction. 61 00:02:44,320 --> 00:02:51,320 So to show you how it should be done is sushi master Sune Rahbek. 62 00:02:51,320 --> 00:02:54,000 Good to see you. Are you well? Good to see you. 63 00:02:54,000 --> 00:02:55,440 THEY APPLAUD 64 00:02:55,440 --> 00:02:58,280 Sune's going to show you how to put your sushi platter together. 65 00:02:58,280 --> 00:03:00,600 We're only cooking with our eyes and our hands. 66 00:03:00,600 --> 00:03:03,680 So, it's back to basic. Can't hide anything. 67 00:03:03,680 --> 00:03:06,040 Eyes wide open. Yes? 68 00:03:07,680 --> 00:03:09,880 Take one piece of nori. 69 00:03:09,880 --> 00:03:13,920 Sune's going to teach them the twist on two traditional sushi rolls. 70 00:03:13,920 --> 00:03:16,520 Very important that you use water for your hands. 71 00:03:16,520 --> 00:03:18,960 They shouldn't be wet, but they should be shiny. 72 00:03:18,960 --> 00:03:21,840 First up, his take on the salmon maki. 73 00:03:21,840 --> 00:03:24,240 We use 100g of rice for each maki. 74 00:03:24,240 --> 00:03:26,600 I'm going to start with this aioli. 75 00:03:26,600 --> 00:03:28,160 Three slices of avocado. 76 00:03:28,160 --> 00:03:30,400 Three pieces of sugar snap. 77 00:03:30,400 --> 00:03:32,240 And one piece of cucumber. 78 00:03:32,240 --> 00:03:34,240 And now I can shape the maki. 79 00:03:34,240 --> 00:03:36,320 We use raw salmon. 80 00:03:36,320 --> 00:03:37,360 Six pieces. 81 00:03:38,840 --> 00:03:40,440 This one we're going to blowtorch. 82 00:03:40,440 --> 00:03:44,080 So it's going to have a very nice grilled flavour on the outside. 83 00:03:44,080 --> 00:03:45,200 Like this. 84 00:03:45,200 --> 00:03:47,480 I put a little bit of water on the tip of the knife. 85 00:03:47,480 --> 00:03:50,320 So then the rice will not stick to the knife. 86 00:03:50,320 --> 00:03:53,600 I cut in the middle. Precision, cleanliness, every time. 87 00:03:53,600 --> 00:03:55,800 So this is the first maki. Beautiful. 88 00:03:55,800 --> 00:03:59,160 Obviously, every piece has to have the same ingredients inside. 89 00:03:59,160 --> 00:04:00,840 Next maki, ebi panko. 90 00:04:01,840 --> 00:04:03,680 One piece of nori. 91 00:04:03,680 --> 00:04:05,280 Turn it around. 92 00:04:05,280 --> 00:04:07,040 We have some spicy sauce here. 93 00:04:07,040 --> 00:04:08,960 Our fried tempura shrimp. 94 00:04:08,960 --> 00:04:10,560 Tails out. Tails out. 95 00:04:10,560 --> 00:04:12,440 Perfect piece of avocado. 96 00:04:12,440 --> 00:04:14,160 You slice it super thin. 97 00:04:16,200 --> 00:04:17,840 Spread it out. 98 00:04:18,960 --> 00:04:21,800 Wow, look at that. Use your knife. 99 00:04:21,800 --> 00:04:23,120 Wow. 100 00:04:23,120 --> 00:04:24,520 Put it on the top. 101 00:04:24,520 --> 00:04:27,200 He makes it look so easy. I know. Yeah, literally. 102 00:04:27,200 --> 00:04:29,560 Cut it in the middle. 103 00:04:29,560 --> 00:04:31,360 A lot more difficult, this one, to cut. Yeah. 104 00:04:31,360 --> 00:04:33,160 Crunchy texture of that shrimp tempura inside, 105 00:04:33,160 --> 00:04:34,600 so you have to be quick. 106 00:04:34,600 --> 00:04:35,760 That looks beautiful. 107 00:04:35,760 --> 00:04:38,040 Wow. Wow. 108 00:04:38,040 --> 00:04:40,240 Right, you just witnessed Chef first-hand, 109 00:04:40,240 --> 00:04:42,880 he's done both rolls in just under five minutes. 110 00:04:44,200 --> 00:04:46,520 You're going to have 15 minutes to do the same. 111 00:04:49,040 --> 00:04:52,480 The person that impresses myself and Sune the most 112 00:04:52,480 --> 00:04:55,560 will win an advantage in tomorrow's challenge. 113 00:04:55,560 --> 00:04:58,920 Right. All of you, good luck. Head off into the kitchen, please. 114 00:04:58,920 --> 00:05:00,720 Let's do it. 115 00:05:06,320 --> 00:05:08,760 So, what are you looking for today in out contestants? 116 00:05:08,760 --> 00:05:10,800 Following their instructions because, basically, 117 00:05:10,800 --> 00:05:12,960 you need to do everything in the right orders. 118 00:05:12,960 --> 00:05:14,200 Look after the details. 119 00:05:14,200 --> 00:05:15,880 In sushi, it's all about details. 120 00:05:15,880 --> 00:05:18,880 Even the basic stuff is very, very, very important. 121 00:05:18,880 --> 00:05:20,640 I'm definitely coming to win this week. 122 00:05:20,640 --> 00:05:22,280 Like, there is literally no other thing. 123 00:05:22,280 --> 00:05:24,520 Like, the grilling gave me the biggest kick up the arse, 124 00:05:24,520 --> 00:05:25,840 like, I could have asked for. 125 00:05:25,840 --> 00:05:27,920 Like, I'm coming in all guns blazing. 126 00:05:27,920 --> 00:05:29,840 Look how sharp the knife is. 127 00:05:29,840 --> 00:05:31,280 Whoa! Whoa. 128 00:05:31,280 --> 00:05:33,560 LAUGHS 129 00:05:33,560 --> 00:05:35,200 There's only two pieces of seaweed. 130 00:05:35,200 --> 00:05:37,320 We've only got enough ingredients for, like, one, 131 00:05:37,320 --> 00:05:39,040 so, basically, don't fuck it up. 132 00:05:39,040 --> 00:05:40,960 No pressure. 133 00:05:40,960 --> 00:05:42,160 Not even once. 134 00:05:42,160 --> 00:05:43,720 When it comes to precision, 135 00:05:43,720 --> 00:05:45,880 I have a habit of rushing things. 136 00:05:45,880 --> 00:05:47,520 That could be a risk. 137 00:05:47,520 --> 00:05:49,160 Overenthusiastic 138 00:05:49,160 --> 00:05:52,160 and it ends up looking like a pile of mushy rice. 139 00:05:52,160 --> 00:05:53,520 OK. How are you feeling? 140 00:05:53,520 --> 00:05:54,560 Good. Good. 141 00:05:54,560 --> 00:05:55,800 Ready? Yeah. Yeah. 142 00:05:55,800 --> 00:05:57,480 Yes? Right. 143 00:05:57,480 --> 00:05:59,920 Your 15 minutes start now. 144 00:05:59,920 --> 00:06:02,440 First... So, start with the rice. 145 00:06:02,440 --> 00:06:04,040 ..the salmon maki. 146 00:06:04,040 --> 00:06:05,600 It's stickier than you think, isn't it? 147 00:06:05,600 --> 00:06:06,840 Are your hands wet enough? 148 00:06:06,840 --> 00:06:09,400 Beginning with a thin and perfectly even spread of rice... 149 00:06:09,400 --> 00:06:10,600 Hebe, are you good? 150 00:06:10,600 --> 00:06:13,200 Erm... Just worried I haven't got enough rice on there. 151 00:06:13,200 --> 00:06:14,720 All of them are using too much rice. 152 00:06:14,720 --> 00:06:15,880 Yeah. Way too much rice. 153 00:06:15,880 --> 00:06:18,080 I feel like this is kind of the right amount. 154 00:06:19,840 --> 00:06:21,680 I'm Naomi, I run Boles Bakery, 155 00:06:21,680 --> 00:06:23,920 which is a social enterprise bakery 156 00:06:23,920 --> 00:06:26,520 making amazing out of this world treats, 157 00:06:26,520 --> 00:06:28,720 but also helping people get back into work. 158 00:06:28,720 --> 00:06:29,920 I've always baked. 159 00:06:29,920 --> 00:06:33,000 Literally, like, earliest memory's in the kitchen with my nan. 160 00:06:33,000 --> 00:06:35,640 And I just thought, let me do the thing that I've always loved to do 161 00:06:35,640 --> 00:06:37,120 and help others. 162 00:06:37,120 --> 00:06:38,720 My kitchen at the minute is tiny, 163 00:06:38,720 --> 00:06:41,360 to the point that sometimes I've had to turn down orders, 164 00:06:41,360 --> 00:06:45,920 so having that investment, it would be life-changing. 165 00:06:45,920 --> 00:06:47,280 How's it going for you, Craig? 166 00:06:47,280 --> 00:06:49,600 I can't remember if the cucumber went in the middle. 167 00:06:49,600 --> 00:06:51,840 Oh, I've got that wrong. 168 00:06:51,840 --> 00:06:53,600 Who do you think is off to a good start? 169 00:06:53,600 --> 00:06:55,280 I think this gentleman, yeah. Yeah. 170 00:06:57,800 --> 00:06:59,080 Oh, no, no. 171 00:07:00,360 --> 00:07:02,640 My avocado doesn't want to stay. 172 00:07:02,640 --> 00:07:05,720 Oh, that looks good! Ooh, lovely. 173 00:07:05,720 --> 00:07:07,280 Let's go. Salmon. 174 00:07:07,280 --> 00:07:08,520 Six nice slices. 175 00:07:08,520 --> 00:07:11,240 God, this salmon is so thick. 176 00:07:11,240 --> 00:07:12,920 So, five minutes gone. What?! 177 00:07:12,920 --> 00:07:14,480 Ten minutes to go. 178 00:07:14,480 --> 00:07:16,880 The salmon is really hard to keep on the top. 179 00:07:16,880 --> 00:07:17,920 Showtime. 180 00:07:19,480 --> 00:07:20,760 Oh! Whoa! 181 00:07:20,760 --> 00:07:23,240 Careful. Don't bend down. Don't put your face near the flame. 182 00:07:23,240 --> 00:07:25,320 Amy, just hold it in one piece, slide down. Yeah. 183 00:07:25,320 --> 00:07:28,520 Don't go washy-wishy all over the place, yeah? 184 00:07:28,520 --> 00:07:29,680 Let the knife do the work. 185 00:07:29,680 --> 00:07:31,800 All of the middle has, like, exploded out. 186 00:07:31,800 --> 00:07:33,920 I knew that was coming. 187 00:07:33,920 --> 00:07:36,000 Oh, no. Amy, you I'm OK? 188 00:07:36,000 --> 00:07:38,200 Yeah, good. I've just got a bit of seepage. 189 00:07:38,200 --> 00:07:39,840 Bit of seepage. 190 00:07:39,840 --> 00:07:40,880 CHUCKLES 191 00:07:43,640 --> 00:07:45,200 Hi, my name is Amy 192 00:07:45,200 --> 00:07:49,880 and I am the owner and founder of Blondie Bakery. 193 00:07:49,880 --> 00:07:52,040 I started in about 2018 194 00:07:52,040 --> 00:07:54,880 and it's completely taken over my life. 195 00:07:54,880 --> 00:07:57,760 I have 12,000 followers on Instagram 196 00:07:57,760 --> 00:08:03,320 and the last market I did, I sold out 500 blondies in an hour. 197 00:08:04,760 --> 00:08:08,240 The customer base goes from professional footballers 198 00:08:08,240 --> 00:08:11,120 to MPs, hen weekends. 199 00:08:11,120 --> 00:08:15,000 There's no event that is un-blondie-able. 200 00:08:15,000 --> 00:08:16,880 Guys, start your second one, please. 201 00:08:16,880 --> 00:08:17,960 Five minutes to go. 202 00:08:17,960 --> 00:08:19,880 I feel like I'm running out of time a little bit here. 203 00:08:19,880 --> 00:08:21,960 Next, the ebi panko. 204 00:08:21,960 --> 00:08:23,920 Watch that avocado. Super thin. Yes? 205 00:08:23,920 --> 00:08:27,080 Delicate slices of avocado with prawn tempura. 206 00:08:27,080 --> 00:08:28,840 I don't even eat avocado. 207 00:08:28,840 --> 00:08:30,400 This is so hard. 208 00:08:31,480 --> 00:08:33,760 Oh, Lord. My hands are shaking. 209 00:08:33,760 --> 00:08:37,040 Ah! The avocado is falling off. 210 00:08:38,200 --> 00:08:39,920 Oh, we are way too thick. Way too thick. 211 00:08:42,280 --> 00:08:43,600 Awh! 212 00:08:45,480 --> 00:08:47,720 Wow. I broke my avocado. 213 00:08:49,160 --> 00:08:51,000 15 seconds to go. 214 00:08:51,000 --> 00:08:52,280 Shit. 215 00:08:52,280 --> 00:08:54,520 LAUGHING: Everything's rolling about. 216 00:08:54,520 --> 00:08:55,960 Naomi, let's go. 217 00:08:55,960 --> 00:08:57,640 This one is a mess. 218 00:08:57,640 --> 00:09:00,600 Five, four, three, 219 00:09:00,600 --> 00:09:02,520 two, one... 220 00:09:02,520 --> 00:09:04,320 And stop. 221 00:09:08,120 --> 00:09:11,200 I have no idea where the last slice went. 222 00:09:13,080 --> 00:09:15,760 I was shaking like crazy today. 223 00:09:15,760 --> 00:09:18,960 My avocado slices are a little bit wobbly, 224 00:09:18,960 --> 00:09:21,720 wiggly, a little bit thin, thick. Ugh. 225 00:09:21,720 --> 00:09:23,760 Under that kind of time pressure, 226 00:09:23,760 --> 00:09:25,360 detail goes out the window. 227 00:09:25,360 --> 00:09:26,480 I think I did all right, 228 00:09:26,480 --> 00:09:28,840 but there was a couple of sexy looking bits of sushi in there, 229 00:09:28,840 --> 00:09:32,000 so I think I might have just been pipped to the post. 230 00:09:32,000 --> 00:09:35,120 The fine-chopping of the avocado and then spread it neatly 231 00:09:35,120 --> 00:09:37,240 and then place it on top was... 232 00:09:37,240 --> 00:09:39,640 I mean, he made it look simple, and it was not. 233 00:09:39,640 --> 00:09:41,280 Everything just slid off the side. 234 00:09:41,280 --> 00:09:43,160 And then when you put them on the pass, 235 00:09:43,160 --> 00:09:44,800 you're like, "Oh, my God. Yeah." 236 00:09:44,800 --> 00:09:46,920 Well done. Right. All of you, 237 00:09:46,920 --> 00:09:49,280 come up and place them on the hotplate, please. 238 00:10:01,280 --> 00:10:06,680 With each eight-piece platter priced around £30 at the restaurant... 239 00:10:06,680 --> 00:10:10,520 ..every roll needs to be perfect to meet Sune's exacting standards. 240 00:10:15,320 --> 00:10:18,360 Avocado is way too thick. Yeah. Too much rice. 241 00:10:18,360 --> 00:10:20,360 Having studied their efforts... 242 00:10:20,360 --> 00:10:21,760 That's like a dog chew. 243 00:10:21,760 --> 00:10:24,240 ..we've ranked the contenders from top to bottom. 244 00:10:24,240 --> 00:10:25,840 OK, shall we get them in? 245 00:10:25,840 --> 00:10:27,040 Yeah, let's do it. 246 00:10:29,040 --> 00:10:31,960 Let's start with the ones that struggled somewhat 247 00:10:31,960 --> 00:10:33,520 and it is obvious. 248 00:10:34,520 --> 00:10:36,640 This tray belongs to Flo. 249 00:10:36,640 --> 00:10:38,400 The maki is open, 250 00:10:38,400 --> 00:10:42,040 so you can't eat it, actually, without its falling apart. 251 00:10:42,040 --> 00:10:44,000 Eh... What happened to the avocado? 252 00:10:44,000 --> 00:10:45,320 When I wanted to roll it, 253 00:10:45,320 --> 00:10:46,560 I squeezed it too hard 254 00:10:46,560 --> 00:10:48,280 and I completely broke it. Ah. 255 00:10:48,280 --> 00:10:50,280 OK. 256 00:10:50,280 --> 00:10:52,240 This one belongs to Craig. 257 00:10:52,240 --> 00:10:54,840 Yeah. No finesse when it came to the avocado. 258 00:10:54,840 --> 00:10:56,760 No. It's... It's not good. 259 00:10:56,760 --> 00:10:57,960 OK? 260 00:10:59,760 --> 00:11:02,560 Let's look at the top three. 261 00:11:02,560 --> 00:11:04,480 In third place... 262 00:11:04,480 --> 00:11:06,000 ..was Sam. 263 00:11:06,000 --> 00:11:07,720 The only thing that's letting you down here 264 00:11:07,720 --> 00:11:09,040 is that you're missing a piece. 265 00:11:09,040 --> 00:11:11,160 Did you eat the piece? No! 266 00:11:11,160 --> 00:11:13,120 I... I don't know what happened with that last one. 267 00:11:13,120 --> 00:11:16,000 I was chopping. I was like, "Oh, there's only seven." 268 00:11:16,000 --> 00:11:17,720 Runner-up... 269 00:11:17,720 --> 00:11:18,920 ..Naomi. 270 00:11:18,920 --> 00:11:20,560 Perfect size, perfect amount of rice, 271 00:11:20,560 --> 00:11:22,160 and very, very nice garnish as well. 272 00:11:22,160 --> 00:11:23,600 Really good job. Yeah. 273 00:11:23,600 --> 00:11:25,640 The winning platter, all the right components. 274 00:11:25,640 --> 00:11:27,040 You're happy with the garnish? Yeah. 275 00:11:27,040 --> 00:11:28,640 And you picked up on the fan avocado. 276 00:11:28,640 --> 00:11:30,280 Smartly done. Congratulations. 277 00:11:30,280 --> 00:11:31,360 First place is... 278 00:11:33,640 --> 00:11:35,440 ..Kier. Well done. 279 00:11:37,760 --> 00:11:39,040 Really good job. 280 00:11:39,040 --> 00:11:42,080 For a 15 minute tutorial, to pull that off, while done. 281 00:11:42,080 --> 00:11:43,240 Thank you. 282 00:11:43,240 --> 00:11:46,880 You'll be taking that advantage into tomorrow's big challenge. 283 00:11:48,200 --> 00:11:50,640 A tough, tough, tough challenge. 284 00:11:50,640 --> 00:11:53,840 Join me in thanking this incredible sushi master. 285 00:11:56,200 --> 00:11:58,160 Rest up, because tomorrow 286 00:11:58,160 --> 00:12:01,160 is going to be one hell of a roller-coaster. 287 00:12:01,160 --> 00:12:03,520 Good job. 288 00:12:03,520 --> 00:12:05,280 When Gordon said my name, 289 00:12:05,280 --> 00:12:06,360 I was shocked. 290 00:12:06,360 --> 00:12:08,160 It's like your dad, 291 00:12:08,160 --> 00:12:09,680 who's usually quite stern, 292 00:12:09,680 --> 00:12:12,480 doesn't give you much positive affirmation, 293 00:12:12,480 --> 00:12:14,160 gives you a pat on the back. 294 00:12:14,160 --> 00:12:16,520 So, yeah, I'm on cloud nine now. 295 00:12:38,240 --> 00:12:40,720 Anyone know how to herd sheep? 296 00:12:40,720 --> 00:12:42,240 How about shearing a sheep? 297 00:12:42,240 --> 00:12:45,880 What do you reckon? I'll get the front legs, you get the back legs. 298 00:12:45,880 --> 00:12:47,320 Craig on the shears. 299 00:12:47,320 --> 00:12:49,960 Oh, Christ. 300 00:12:49,960 --> 00:12:52,000 I've asked the guys to meet me here at the beautiful 301 00:12:52,000 --> 00:12:54,480 Sheaf House Farm in Moreton in Marsh. 302 00:12:54,480 --> 00:12:57,880 This farm is unique and really famed for pushing out the boundaries. 303 00:12:57,880 --> 00:13:01,000 Not only does it produce some of the best hand-reared lamb 304 00:13:01,000 --> 00:13:02,680 in the UK, but it's also responsible 305 00:13:02,680 --> 00:13:05,040 for one of the world's best premium vodkas. 306 00:13:05,040 --> 00:13:08,400 Now, trust me, that's what I call business innovation. 307 00:13:09,920 --> 00:13:11,720 Why are the sheep coming this way? 308 00:13:11,720 --> 00:13:13,800 Oh, my God. We're going to be stampeded. 309 00:13:13,800 --> 00:13:15,360 I can see a tractor. 310 00:13:19,120 --> 00:13:21,560 Ah! That is him in the tractor! 311 00:13:24,440 --> 00:13:25,960 No way! 312 00:13:31,400 --> 00:13:33,040 Good morning! ALL: Good morning! 313 00:13:33,040 --> 00:13:35,640 We good? ALL: Yeah! 314 00:13:35,640 --> 00:13:37,200 Oh, my goodness me. 315 00:13:37,200 --> 00:13:39,560 That was a bumpy ride. 316 00:13:39,560 --> 00:13:43,680 Welcome to this amazing farm in the heart of the Cotswolds. 317 00:13:43,680 --> 00:13:46,200 This place has a very unique selling point. 318 00:13:46,200 --> 00:13:50,560 It's responsible for creating the award-winning, premium 319 00:13:50,560 --> 00:13:52,600 BlackLion Vodka... 320 00:13:52,600 --> 00:13:54,360 Oh! Yes! 321 00:13:54,360 --> 00:13:59,920 ..which is made from the whey of sheep's milk. 322 00:13:59,920 --> 00:14:01,680 Wow. OK. Really? 323 00:14:01,680 --> 00:14:04,800 Now, for your next challenge, I want to see you take their vodka 324 00:14:04,800 --> 00:14:07,920 and turn it into something future facing. 325 00:14:07,920 --> 00:14:11,560 A high-end delicious drink in a can. 326 00:14:11,560 --> 00:14:12,960 But that's not all, 327 00:14:12,960 --> 00:14:14,280 because tomorrow, 328 00:14:14,280 --> 00:14:16,840 you'll all be launching your product 329 00:14:16,840 --> 00:14:19,920 at the Henley Royal Regatta. 330 00:14:19,920 --> 00:14:22,080 Yeah! 331 00:14:22,080 --> 00:14:24,880 The ready-to-drink market is huge right now. 332 00:14:24,880 --> 00:14:26,560 It's absolutely booming. 333 00:14:26,560 --> 00:14:28,800 So, think about the consumer. 334 00:14:28,800 --> 00:14:32,280 But more importantly, how do you stand out as a unique brand 335 00:14:32,280 --> 00:14:34,960 in a very congested market? 336 00:14:34,960 --> 00:14:37,520 Today you'll be in three teams. 337 00:14:37,520 --> 00:14:41,520 Let's have Hebe, Rachel and Flo... 338 00:14:41,520 --> 00:14:44,000 You'll be the Red Team. 339 00:14:44,000 --> 00:14:47,120 Andy, Amy and Kier... 340 00:14:47,120 --> 00:14:48,640 You're the Blue Team. 341 00:14:48,640 --> 00:14:52,040 Sam, stand alongside Naomi and Craig. 342 00:14:52,040 --> 00:14:53,400 You'll be the Yellow Team. 343 00:14:53,400 --> 00:14:55,160 Now, listen carefully. 344 00:14:55,160 --> 00:14:57,120 Kier... Yeah. ..as you stood out yesterday, 345 00:14:57,120 --> 00:14:59,280 I'm going to give you some unique samples 346 00:14:59,280 --> 00:15:01,680 of the current leading brands... 347 00:15:01,680 --> 00:15:03,960 OK. ..to use as market research. 348 00:15:03,960 --> 00:15:06,560 OK? Yeah. So the team that impresses me 349 00:15:06,560 --> 00:15:08,840 and the experts the most wins. Got it? 350 00:15:08,840 --> 00:15:09,960 ALL: Yeah. 351 00:15:09,960 --> 00:15:13,320 Right, all of you, off you go and good luck. 352 00:15:13,320 --> 00:15:15,320 Here we go. 353 00:15:17,720 --> 00:15:19,040 Wow. 354 00:15:19,040 --> 00:15:21,200 These are the ones that make the vodka. 355 00:15:21,200 --> 00:15:22,600 So excited for this one. 356 00:15:22,600 --> 00:15:25,400 You wanted a drink challenge, right? Mm. OK. 357 00:15:25,400 --> 00:15:29,160 I'm setting this challenge because innovation and reinvention 358 00:15:29,160 --> 00:15:31,200 is key to any business success. 359 00:15:31,200 --> 00:15:33,320 It's all about moving forward 360 00:15:33,320 --> 00:15:35,760 and getting something simple and elevating it. 361 00:15:36,760 --> 00:15:40,200 So, what type of drinks can we make with vodka, basically? 362 00:15:40,200 --> 00:15:42,400 One of my favourite drinks to have when I'm out 363 00:15:42,400 --> 00:15:44,960 is mixer drinks, like rhubarb and ginger. 364 00:15:44,960 --> 00:15:48,040 Ginger and something sweet, people like that. 365 00:15:48,040 --> 00:15:50,400 I'm really not keen on kind of doing a mixer, I'll be honest, 366 00:15:50,400 --> 00:15:52,640 cos I feel like a vodka and coke... 367 00:15:52,640 --> 00:15:54,320 Bit boring. ..is so standard. 368 00:15:54,320 --> 00:15:57,720 I really like the idea of something like a vodka and tea drink. 369 00:15:57,720 --> 00:15:59,360 Yeah. It is completely different, 370 00:15:59,360 --> 00:16:00,600 but our brief is innovative. 371 00:16:00,600 --> 00:16:02,560 So that's... That's the thing I'm thinking. 372 00:16:02,560 --> 00:16:04,240 So, what have we got? 373 00:16:04,240 --> 00:16:05,280 That's so many! 374 00:16:05,280 --> 00:16:07,000 I like the packaging on this one. 375 00:16:07,000 --> 00:16:08,360 Oh, my God, that is so nice. 376 00:16:08,360 --> 00:16:10,760 When I drink vodka, I want to be refreshed. 377 00:16:10,760 --> 00:16:12,960 I like seltzers a lot because they're light. 378 00:16:12,960 --> 00:16:15,240 You're rehydrating before you dehydrate. 379 00:16:15,240 --> 00:16:17,880 You know what I mean? Because it's, like, it's water. 380 00:16:19,160 --> 00:16:22,440 Is it more for woman or general market, do you think? 381 00:16:22,440 --> 00:16:24,080 I think females. Females. 382 00:16:24,080 --> 00:16:27,200 With the teams having decided on their type of vodka drinks... 383 00:16:27,200 --> 00:16:29,960 The Regatta, it's very, very quintessentially British. 384 00:16:29,960 --> 00:16:32,520 That's the kind of vibe that we want with this kind of vodka 385 00:16:32,520 --> 00:16:36,200 or something like that. We need to appeal to the mass. 386 00:16:36,200 --> 00:16:39,200 Now, they need to think of a target consumer... 387 00:16:39,200 --> 00:16:40,760 I think seltzers, 388 00:16:40,760 --> 00:16:45,240 the market is generally younger people... Like millennials. 389 00:16:45,240 --> 00:16:48,160 ..and come up with a catchy name for their drink. 390 00:16:48,160 --> 00:16:50,640 We need a story, obviously, to build a brand from. 391 00:16:50,640 --> 00:16:54,000 Everyone has the auntie that drinks a bit too much, right? 392 00:16:54,000 --> 00:16:56,880 And they get a teacup and it'll be, like, what's coming there? 393 00:16:56,880 --> 00:16:58,200 I like "Afternoon V". 394 00:16:58,200 --> 00:16:59,560 Essentially what you're saying is, 395 00:16:59,560 --> 00:17:01,600 "Do fancy a cup of tea, but with a little bit extra in it?" 396 00:17:01,600 --> 00:17:02,720 Yeah, with a little twist. 397 00:17:02,720 --> 00:17:04,400 Yeah, I'm really excited about this one. 398 00:17:04,400 --> 00:17:06,560 I love the concept of Sam's little drunken auntie 399 00:17:06,560 --> 00:17:08,800 in the afternoon. You see, I'm a drinks guy at home, 400 00:17:08,800 --> 00:17:10,400 so if it goes wrong, I'm in trouble. 401 00:17:10,400 --> 00:17:12,000 What about Candoo? 402 00:17:12,000 --> 00:17:13,960 C-A-N D-O-O. 403 00:17:13,960 --> 00:17:15,680 "You've got that can-do attitude." 404 00:17:15,680 --> 00:17:18,120 We're canning the occasion. Loving that. 405 00:17:18,120 --> 00:17:20,160 I think we need a punchy... Name. 406 00:17:20,160 --> 00:17:21,440 A punchy name. 407 00:17:21,440 --> 00:17:23,720 I know it's really hard to come up with that. 408 00:17:23,720 --> 00:17:25,040 What about just Vod? 409 00:17:25,040 --> 00:17:27,400 I don't know if we should do Vodka in the name, though. 410 00:17:27,400 --> 00:17:29,400 What about Blacktails? 411 00:17:29,400 --> 00:17:30,560 Blacktail? 412 00:17:30,560 --> 00:17:32,920 That is a company. I think it sounds more like a cider. 413 00:17:32,920 --> 00:17:36,560 What about just like Spritz with a Z. 414 00:17:36,560 --> 00:17:38,200 Um... Black Ice. 415 00:17:38,200 --> 00:17:39,960 It's like Smirnoff Ice. 416 00:17:39,960 --> 00:17:41,920 Oh. 417 00:17:41,920 --> 00:17:45,200 We're three quite strong women, 418 00:17:45,200 --> 00:17:49,320 but with really different ways of looking at stuff. 419 00:17:49,320 --> 00:17:50,400 If I don't like an idea, 420 00:17:50,400 --> 00:17:53,400 I feel like I'm a little bit more constructive, 421 00:17:53,400 --> 00:17:56,440 whereas others are like, "No, no, no." 422 00:17:56,440 --> 00:17:59,560 And you're never going to build anything as a team 423 00:17:59,560 --> 00:18:03,520 if you have your ideas flattened over and over and over again. 424 00:18:05,640 --> 00:18:07,840 So the teams can create their drinks, 425 00:18:07,840 --> 00:18:11,520 I've set prep stations at ERGO Creative Agency. 426 00:18:11,520 --> 00:18:14,520 OK, so just off the bat, I'm thinking we've got a lot 427 00:18:14,520 --> 00:18:17,680 of really great stuff that's traditionally British. 428 00:18:17,680 --> 00:18:19,840 In order to make their vodka-based blend, 429 00:18:19,840 --> 00:18:22,720 the team's first need to choose their flavours. 430 00:18:22,720 --> 00:18:25,640 Gordon, two things he said was innovative 431 00:18:25,640 --> 00:18:27,600 and stand out from a crowded market. 432 00:18:27,600 --> 00:18:29,800 So I think this is our opportunity to do it. 433 00:18:29,800 --> 00:18:32,720 Absolutely. So we can't go with run-of-the-mill flavours. 434 00:18:32,720 --> 00:18:34,840 Still unable to agree on a name... 435 00:18:34,840 --> 00:18:38,040 I think it needs to be three kind of sophisticated names. 436 00:18:38,040 --> 00:18:39,320 ..the Red Team. 437 00:18:39,320 --> 00:18:41,280 I like Eden. I love Grace. 438 00:18:41,280 --> 00:18:42,440 I think it's really... 439 00:18:42,440 --> 00:18:43,600 What? So it would be, like, 440 00:18:43,600 --> 00:18:45,280 Willow, Grace and Eden. 441 00:18:45,280 --> 00:18:47,320 I don't know. Willow, Eden and Grace. 442 00:18:47,320 --> 00:18:49,280 Just feels a bit... 443 00:18:49,280 --> 00:18:50,760 Say it again. Willow, Eden and Grace. 444 00:18:50,760 --> 00:18:52,080 Let's go. Let's go for this one. 445 00:18:52,080 --> 00:18:53,880 The idea of the name is three definite women 446 00:18:53,880 --> 00:18:55,760 coming from three different backgrounds 447 00:18:55,760 --> 00:18:58,280 with three different jobs that all enjoy the same drink. 448 00:18:58,280 --> 00:18:59,960 Willow, Eden and Grace. 449 00:19:04,160 --> 00:19:07,400 My name is Hebe and my business is Boochacha, 450 00:19:07,400 --> 00:19:10,600 which is focused around kombucha. 451 00:19:10,600 --> 00:19:13,720 Kombucha is a fermented health tonic 452 00:19:13,720 --> 00:19:17,160 full of probiotics and vitamins and minerals. 453 00:19:17,160 --> 00:19:19,800 It's a bit quirky. It's very unique. 454 00:19:19,800 --> 00:19:21,720 It is like magic. 455 00:19:21,720 --> 00:19:24,440 It's all I think about and so I'm often late for stuff 456 00:19:24,440 --> 00:19:26,440 and arrive and I'm not quite prepared, 457 00:19:26,440 --> 00:19:28,720 but I just wing it and always a bit flustered, 458 00:19:28,720 --> 00:19:31,600 a bit frantic and, like, hectic. Yeah. 459 00:19:33,240 --> 00:19:35,440 While the teams work on their flavourings, 460 00:19:35,440 --> 00:19:38,000 I've come to talk to Tanya and Tim Spittle, 461 00:19:38,000 --> 00:19:40,760 the creators of this unique craft vodka. 462 00:19:40,760 --> 00:19:41,840 Good to see you both. 463 00:19:41,840 --> 00:19:44,040 Hi. Good to see you. Hi. Nice to meet you. 464 00:19:44,040 --> 00:19:45,840 You well? Yeah, good, thank you. Good to see you. 465 00:19:45,840 --> 00:19:47,000 BlackLion. BlackLion. 466 00:19:47,000 --> 00:19:48,240 Now, they originate from...? 467 00:19:48,240 --> 00:19:51,280 Switzerland. Switzerland. Amazing. Now, the vodka is somewhat unique. 468 00:19:51,280 --> 00:19:55,080 It's very special. It's the first of its kind. It's got that incredible 469 00:19:55,080 --> 00:19:57,640 whey in there, which is obviously highly sustainable 470 00:19:57,640 --> 00:19:58,920 and all from the farm. 471 00:19:58,920 --> 00:20:01,440 If you have a cheese-making process and you have the curds and whey, 472 00:20:01,440 --> 00:20:03,800 the curds go off to make nice fine cheese, 473 00:20:03,800 --> 00:20:05,200 and the whey, that by-product, 474 00:20:05,200 --> 00:20:07,240 normally thrown away, is what we've retained, 475 00:20:07,240 --> 00:20:08,480 fermented and distilled. 476 00:20:08,480 --> 00:20:10,640 And the process from start to finish takes how long? 477 00:20:10,640 --> 00:20:13,600 We can produce this vodka in less than a month. 478 00:20:16,600 --> 00:20:18,760 Now I can taste that creaminess. That is delicious. Yeah. 479 00:20:18,760 --> 00:20:20,680 You guys are producing great vodka. 480 00:20:20,680 --> 00:20:22,720 So what should our contenders do with it? 481 00:20:22,720 --> 00:20:24,880 For me, I would actually try and work with the vodka. 482 00:20:24,880 --> 00:20:27,600 And a really strong brand identity, as well. So, they want something 483 00:20:27,600 --> 00:20:30,200 that's really going to stand out and appeal to their target audience. 484 00:20:30,200 --> 00:20:31,880 I mean, right now that's going to be hard to beat 485 00:20:31,880 --> 00:20:34,120 stand-alone over ice. 486 00:20:34,120 --> 00:20:36,640 Delicious. Great job, by the way. Seriously. Thank you so much. 487 00:20:36,640 --> 00:20:39,000 Amazing. Thank you. Cheers. Pleasure. 488 00:20:42,320 --> 00:20:44,800 I reckon just start off with ginger. 489 00:20:44,800 --> 00:20:46,400 You know that rhubarb goes with ginger, 490 00:20:46,400 --> 00:20:48,680 so why don't we try rhubarb mix as a go-to? 491 00:20:48,680 --> 00:20:51,320 We need at least one ingredient a little bit smart. 492 00:20:51,320 --> 00:20:53,120 Exotic. Fancy. Exotic. Yeah. 493 00:20:53,120 --> 00:20:56,320 Yuzu is a Japanese lemon. It's a good one. Yeah. 494 00:20:56,320 --> 00:20:58,760 It's sweet. Yeah. 495 00:21:00,040 --> 00:21:02,040 I can't taste it. I think we need a lot more lemon. 496 00:21:02,040 --> 00:21:04,480 I can't taste it. Can you taste it? I can't taste the vodka. 497 00:21:06,800 --> 00:21:09,720 Should we play around with the flavours? Yeah. 498 00:21:09,720 --> 00:21:11,720 Oh, my gosh. Oh, wow. 499 00:21:11,720 --> 00:21:13,040 No basil. 500 00:21:13,040 --> 00:21:15,720 I like the strawberry and rhubarb together with the thing. 501 00:21:15,720 --> 00:21:17,560 I just think maybe the basil is too harsh. 502 00:21:17,560 --> 00:21:19,400 Do you want to go for strawberry and cucumber? 503 00:21:19,400 --> 00:21:22,480 What you don't want to lose is the tea, that's all I'm thinking. 504 00:21:24,880 --> 00:21:26,800 We're definitely losing that tea flavour. 505 00:21:26,800 --> 00:21:28,480 Why do you want more of the tea in there? 506 00:21:28,480 --> 00:21:30,080 It just needs something to lift it. 507 00:21:30,080 --> 00:21:32,560 It just tastes a little bit... It needs more tea. 508 00:21:32,560 --> 00:21:34,640 The concept of it was so good to start with. 509 00:21:34,640 --> 00:21:37,040 We wanted the tea to shine as a product 510 00:21:37,040 --> 00:21:39,680 and now I feel like we've got a little bit lost in what we're doing. 511 00:21:39,680 --> 00:21:41,360 Every time you put less tea in 512 00:21:41,360 --> 00:21:43,680 and try and put more lemon and more cucumber, more... 513 00:21:43,680 --> 00:21:44,880 It doesn't taste like tea. 514 00:21:44,880 --> 00:21:46,080 A bit worried, actually. 515 00:21:46,080 --> 00:21:47,120 The idea is good, 516 00:21:47,120 --> 00:21:53,280 but the execution at the moment is not looking all right. Yeah. 517 00:21:53,280 --> 00:21:55,680 Losing the tea flavour is doing my head in. 518 00:21:55,680 --> 00:21:57,600 I think that's a good starting point. 519 00:22:00,720 --> 00:22:02,920 The things that interest me are black olive, 520 00:22:02,920 --> 00:22:05,760 that's kind of an interesting thing you wouldn't really hear before. 521 00:22:05,760 --> 00:22:08,080 Lavender. Think about what would pop out to you in it on a shelf, 522 00:22:08,080 --> 00:22:10,400 you know, it's all too typical finding... 523 00:22:10,400 --> 00:22:13,080 Using chilli would. It could probably go down a little bit 524 00:22:13,080 --> 00:22:15,160 but it's kind of like ginger. 525 00:22:15,160 --> 00:22:16,920 It's not too hot. 526 00:22:16,920 --> 00:22:18,520 A little bit too hot. 527 00:22:18,520 --> 00:22:19,760 Yeah. 528 00:22:19,760 --> 00:22:22,040 I can't lie to you guys, I think we scrap that. 529 00:22:22,040 --> 00:22:23,880 Oh. 530 00:22:23,880 --> 00:22:25,280 Is that rhubarb in that? 531 00:22:25,280 --> 00:22:27,280 Yeah, rhubarb and black olives. 532 00:22:27,280 --> 00:22:29,400 Oh, rhubarb, maybe. 533 00:22:29,400 --> 00:22:31,400 But it's not... That's... 534 00:22:31,400 --> 00:22:32,640 Yeah, that is rough. 535 00:22:32,640 --> 00:22:34,360 Shall we try this one? 536 00:22:34,360 --> 00:22:35,920 It's quite a lot of cardamom. Is it? 537 00:22:35,920 --> 00:22:38,320 Honestly, I think we're just steering off now. 538 00:22:38,320 --> 00:22:40,480 I think, like, I get it, we're trying to push the boat out, 539 00:22:40,480 --> 00:22:41,600 but it needs to taste nice. 540 00:22:41,600 --> 00:22:43,440 I don't know what Kier's tactic is, 541 00:22:43,440 --> 00:22:45,560 just chuck things in and see what works. 542 00:22:45,560 --> 00:22:47,760 I think some of the flavours are a bit weird. 543 00:22:47,760 --> 00:22:50,160 We're three separate people, you know, we're going to have three 544 00:22:50,160 --> 00:22:52,360 different ideas and I don't know, maybe I've just got a bit 545 00:22:52,360 --> 00:22:54,520 of a childish palate and I just want something that's sweet 546 00:22:54,520 --> 00:22:55,640 and full of fruit. 547 00:22:57,760 --> 00:23:00,760 Actually, it's quite nice if we've got the three girls' names 548 00:23:00,760 --> 00:23:03,000 as the brand, three key flavours, 549 00:23:03,000 --> 00:23:04,960 Ginger, Yuzu and Rhubarb. 550 00:23:04,960 --> 00:23:07,400 With half their time already gone... 551 00:23:07,400 --> 00:23:11,920 So, strawberry and cucumber. We just need a touch of lemon. 552 00:23:11,920 --> 00:23:15,520 ..the teams need to make decisions on their flavour combinations. 553 00:23:15,520 --> 00:23:17,000 Gooseberry and cardamom. 554 00:23:17,000 --> 00:23:20,080 It needs something else, but I'm looking, thinking, like, 555 00:23:20,080 --> 00:23:22,040 but hibiscus, it's sweet. 556 00:23:22,040 --> 00:23:24,800 Just chuck some of it in. Give it a go. 557 00:23:24,800 --> 00:23:27,120 Right. That... that is not shit. 558 00:23:27,120 --> 00:23:28,800 OK. 559 00:23:28,800 --> 00:23:30,320 That's not shit. 560 00:23:30,320 --> 00:23:32,640 Right. Hello. How are we doing? 561 00:23:32,640 --> 00:23:34,280 We're getting somewhere. 562 00:23:34,280 --> 00:23:36,440 We're getting there. What's the blend? Where are we going? 563 00:23:36,440 --> 00:23:38,560 Very small amount of cardamom. Can I have a little taste? 564 00:23:38,560 --> 00:23:42,160 So, cardamom vodka? Yeah. Gooseberry, hibiscus... 565 00:23:42,160 --> 00:23:44,120 Wow. That smells intriguing. 566 00:23:47,440 --> 00:23:48,560 Yeah. Oof! 567 00:23:48,560 --> 00:23:51,040 So, it needs to be a touch sweeter, immediately, do you not think? 568 00:23:51,040 --> 00:23:53,440 Absolutely. Cos that's punchy. 569 00:23:53,440 --> 00:23:55,560 Yeah. Target market. Where are we going? 570 00:23:55,560 --> 00:23:57,200 Millennials. Yeah. Millennials? 571 00:23:57,200 --> 00:23:59,360 OK. Name? So we've gone with Candoo, 572 00:23:59,360 --> 00:24:01,720 which kind of tags in with our tag line, 573 00:24:01,720 --> 00:24:03,200 which is "Can the occasion." 574 00:24:03,200 --> 00:24:05,320 So essentially we want to emulate the experience 575 00:24:05,320 --> 00:24:06,640 within the drink itself. 576 00:24:06,640 --> 00:24:08,840 And we're going to try to do that through the branding also. 577 00:24:08,840 --> 00:24:10,320 I love the idea, where it's going. 578 00:24:10,320 --> 00:24:12,760 It's just a tough market, especially in the canned department. 579 00:24:12,760 --> 00:24:15,520 Good luck. Thank you. Thanks, Gordon. Thank you. 580 00:24:15,520 --> 00:24:18,800 Everything was all over the place as far as the flavours went. 581 00:24:18,800 --> 00:24:20,560 A second before Gordon walked in, 582 00:24:20,560 --> 00:24:24,200 we added a little bit of hibiscus and it seemed to come together. 583 00:24:24,200 --> 00:24:26,600 I'm feeling pretty smug about that, I'll be honest. 584 00:24:26,600 --> 00:24:28,520 The Blue Team are going for the millennials, 585 00:24:28,520 --> 00:24:31,040 and that's a big market, but they're trying to be too niche 586 00:24:31,040 --> 00:24:33,520 and getting a little bit too carried away with the flavour. 587 00:24:33,520 --> 00:24:34,720 They have to be very careful, 588 00:24:34,720 --> 00:24:36,760 because they may overstep the mark on that one. 589 00:24:36,760 --> 00:24:39,320 They could miss the mark completely. 590 00:24:39,320 --> 00:24:40,720 How are we doing? 591 00:24:40,720 --> 00:24:43,040 Er... Honestly, confused. 592 00:24:43,040 --> 00:24:44,080 What's the concept? 593 00:24:44,080 --> 00:24:45,920 Vodka into a tea mix. 594 00:24:45,920 --> 00:24:47,800 Right. It's a hard tea? 595 00:24:47,800 --> 00:24:49,360 Basically. A hard tea. Gotcha. 596 00:24:49,360 --> 00:24:51,200 Flavours-wise, lift me. 597 00:24:51,200 --> 00:24:55,840 Got a strawberry, cucumber and a little bit of lemon as well. 598 00:24:58,240 --> 00:25:00,160 Yeah. So, yeah, that tastes... 599 00:25:00,160 --> 00:25:02,440 That's a bit watery. 600 00:25:02,440 --> 00:25:04,120 If you're going to do a hard tea, 601 00:25:04,120 --> 00:25:07,320 then you start off with a hard tea and you bring in those balances, 602 00:25:07,320 --> 00:25:09,200 the sweet, the sour, the citrus... 603 00:25:09,200 --> 00:25:11,160 Yeah. ..but it's like there's no tea in there 604 00:25:11,160 --> 00:25:12,360 cos it's very watery. 605 00:25:12,360 --> 00:25:14,280 Now, what's your brand name? 606 00:25:14,280 --> 00:25:16,680 Afternoon V. Afternoon V. 607 00:25:16,680 --> 00:25:19,880 Afternoon V. Yeah. Right, it's like something you slip Grandad 608 00:25:19,880 --> 00:25:21,800 on Christmas Day. Yeah. 609 00:25:21,800 --> 00:25:23,320 No, I'm talking about Viagra. 610 00:25:23,320 --> 00:25:24,960 Oh, I didn't even think about... Oh. 611 00:25:24,960 --> 00:25:26,480 You didn't think about that? 612 00:25:26,480 --> 00:25:29,000 It sounds a bit strange. I'm so sorry. It's the first time 613 00:25:29,000 --> 00:25:31,840 I've heard this, so... Your brand is going to have to hit hard. 614 00:25:31,840 --> 00:25:35,320 Good luck. Thank you very much. Cheers. 615 00:25:35,320 --> 00:25:36,600 It didn't ever occur to me. 616 00:25:36,600 --> 00:25:38,880 I did say a few times, we need more tea. We need more tea. 617 00:25:38,880 --> 00:25:40,880 And the tea is obviously the dominant flavour, 618 00:25:40,880 --> 00:25:42,880 so it has to taste of tea. 619 00:25:42,880 --> 00:25:46,160 So, if it doesn't, we're in trouble because it's called Afternoon V, 620 00:25:46,160 --> 00:25:47,680 which is supposed to be tea. 621 00:25:47,680 --> 00:25:49,920 Yellow Team, they're going for that hard tea now. 622 00:25:49,920 --> 00:25:51,640 Everybody knows what that tastes like. 623 00:25:51,640 --> 00:25:53,120 So they've got their work cut out 624 00:25:53,120 --> 00:25:54,720 because those flavours are bang-on 625 00:25:54,720 --> 00:25:56,720 and they need to hit that profile early, 626 00:25:56,720 --> 00:25:58,680 otherwise it's not going to be right. 627 00:25:59,680 --> 00:26:00,960 ALL: Hello. 628 00:26:00,960 --> 00:26:02,040 How are we feeling? 629 00:26:02,040 --> 00:26:03,240 Good. Good. 630 00:26:03,240 --> 00:26:04,680 So what's the base of the drink? 631 00:26:04,680 --> 00:26:06,200 So our base is ginger. 632 00:26:06,200 --> 00:26:07,840 So, vodka ginger. Yeah. 633 00:26:07,840 --> 00:26:11,040 So we've gone to mix that with rhubarb and yuzu lemon. 634 00:26:11,040 --> 00:26:13,440 Wow. So it's quite an exotic, sort of punchy... 635 00:26:13,440 --> 00:26:14,520 Yeah. 636 00:26:14,520 --> 00:26:15,920 May I have a little taste? 637 00:26:15,920 --> 00:26:17,120 Try this one. Great. 638 00:26:17,120 --> 00:26:19,320 We are working on the sweetness. Yeah. 639 00:26:22,440 --> 00:26:24,640 The yuzu and ginger actually work quite well. 640 00:26:24,640 --> 00:26:27,320 The issue here, it's way too sweet. Yes. Pull back on the sweetness, 641 00:26:27,320 --> 00:26:29,840 you've got something really tangible. So it's actually a lot 642 00:26:29,840 --> 00:26:32,360 smoother than I thought it would. What's the name? What have we got? 643 00:26:32,360 --> 00:26:33,760 Willow, Eden and Grace. 644 00:26:33,760 --> 00:26:35,040 Say that again, please. 645 00:26:35,040 --> 00:26:36,600 Willow, Eden and Grace. 646 00:26:36,600 --> 00:26:38,760 Willow, Eden and Grace. 647 00:26:38,760 --> 00:26:40,040 Sounds like a law firm. 648 00:26:40,040 --> 00:26:41,160 Who's Willow? 649 00:26:41,160 --> 00:26:42,440 Me. 650 00:26:43,600 --> 00:26:44,960 Who's Grace? I am. 651 00:26:44,960 --> 00:26:46,840 Who's Eden? Me. 652 00:26:46,840 --> 00:26:49,080 Something tangible is there. 653 00:26:49,080 --> 00:26:50,760 Honestly, it's a really nice flavour. 654 00:26:50,760 --> 00:26:52,800 Make sure your branding is on point. 655 00:26:52,800 --> 00:26:54,840 Yeah? Yeah. Thank you. 656 00:26:54,840 --> 00:26:57,600 Like, we could have spent all day on an amazing name 657 00:26:57,600 --> 00:27:00,160 and had a really bad end-product, so I think we just went for the name 658 00:27:00,160 --> 00:27:03,280 and make sure the branding strong and the flavours are right. 659 00:27:03,280 --> 00:27:04,840 I've just been to see the Red Team 660 00:27:04,840 --> 00:27:06,040 and dreadful name. 661 00:27:06,040 --> 00:27:07,480 The saving grace there for me 662 00:27:07,480 --> 00:27:09,320 is that the actual drink tastes good, 663 00:27:09,320 --> 00:27:12,040 slightly too sweet, but it's got great potential. 664 00:27:12,040 --> 00:27:15,960 When you swallow, you smell the tea on your palate. 665 00:27:15,960 --> 00:27:18,200 Yeah. No more green tea than that. 666 00:27:18,200 --> 00:27:20,880 I can taste it. Yeah? Mm-hm. 667 00:27:20,880 --> 00:27:22,400 With little time left... 668 00:27:22,400 --> 00:27:24,440 What is it that cuts that sweetness? 669 00:27:24,440 --> 00:27:27,120 It might be the rhubarb. So we go on that, we cut the sweetness? 670 00:27:27,120 --> 00:27:28,360 Yeah? 671 00:27:28,360 --> 00:27:30,960 ..the teams need to finalise their drink recipes... 672 00:27:30,960 --> 00:27:33,440 This has got a touch more extra sugar... of the sugar syrup. 673 00:27:33,440 --> 00:27:35,560 He asked for it sweet and that's it sweeter. 674 00:27:35,560 --> 00:27:37,680 Yeah. That's much better. 675 00:27:37,680 --> 00:27:39,720 That's the best one yet. 676 00:27:39,720 --> 00:27:41,960 I think I have nailed that. 677 00:27:41,960 --> 00:27:43,680 ..before designing their branding. 678 00:27:43,680 --> 00:27:45,520 It's what... I'm trying to think of the excuses 679 00:27:45,520 --> 00:27:47,360 that I might use to have a drink in the afternoon. 680 00:27:47,360 --> 00:27:48,800 Like, it's 12:00 somewhere. 681 00:27:48,800 --> 00:27:51,320 I know. That's what I was just thinking. I always used to say... Yeah. 682 00:27:51,320 --> 00:27:53,840 Do you know what I'm trying to say? Sort of like, it's time... 683 00:27:53,840 --> 00:27:56,080 It's that time somewhere in the world, so why not? 684 00:27:56,080 --> 00:27:58,080 We want to go for pastel colours. 685 00:27:58,080 --> 00:28:00,920 Cos our target are woman. Sophisticated woman. 686 00:28:00,920 --> 00:28:02,440 Classy. Classy. 687 00:28:02,440 --> 00:28:04,160 I can see it now, yeah. 688 00:28:04,160 --> 00:28:06,680 Target market - millennials. OK. 689 00:28:06,680 --> 00:28:09,880 But we don't want it to look tacky. 690 00:28:09,880 --> 00:28:12,440 I just think if we're going to go to quintessentially British, 691 00:28:12,440 --> 00:28:14,480 something red, white and blue has to be on there. 692 00:28:14,480 --> 00:28:16,720 Do you reckon you could make the buntings Union Jacks? 693 00:28:16,720 --> 00:28:21,880 I honestly feel like if I saw that on the shelves with the... 694 00:28:21,880 --> 00:28:24,800 like, the bunting at the top, it would just... 695 00:28:24,800 --> 00:28:26,440 Quintessentially British. 696 00:28:26,440 --> 00:28:27,800 That's what we're going for. 697 00:28:27,800 --> 00:28:29,280 We've only got 20 minutes left to go 698 00:28:29,280 --> 00:28:31,440 so I think one of us is going to have to finish the drink. 699 00:28:31,440 --> 00:28:34,680 All right, you guys come back in ten minutes, please. 700 00:28:34,680 --> 00:28:37,680 Because we're quintessentially British, 701 00:28:37,680 --> 00:28:39,080 the brand... 702 00:28:39,080 --> 00:28:42,720 ..we put the Union Jack, erm... 703 00:28:42,720 --> 00:28:45,560 ..bunting across the can. 704 00:28:45,560 --> 00:28:48,520 I'm feeling uncertain. 705 00:28:48,520 --> 00:28:51,360 I feel like it looks a bit sparse. 706 00:28:51,360 --> 00:28:54,080 A bit empty. I wouldn't know what that was. 707 00:28:54,080 --> 00:28:56,360 I wouldn't... Do you know what I mean? Mm. 708 00:28:56,360 --> 00:28:58,960 We're not all thrilled with the branding, I'll be honest. 709 00:28:58,960 --> 00:29:01,200 Maybe the issue was slightly creative differences 710 00:29:01,200 --> 00:29:03,720 in terms of the vibe we wanted to go for. 711 00:29:03,720 --> 00:29:06,280 But I think, overall, it's clean, it's simple. 712 00:29:06,280 --> 00:29:07,760 I think it says what it is. 713 00:29:07,760 --> 00:29:10,800 So it could be a shit-tonne worse. 714 00:29:10,800 --> 00:29:13,640 We're going to have to really explain the story... Yeah. 715 00:29:13,640 --> 00:29:18,040 ..to them tomorrow cos I don't think that's going to cut it. 716 00:29:18,040 --> 00:29:20,800 I've asked drinks creators Omega Ingredients 717 00:29:20,800 --> 00:29:22,800 to pre-mix and can their new drinks 718 00:29:22,800 --> 00:29:25,800 in time for the Henley Royal Regatta tomorrow. 719 00:29:46,160 --> 00:29:48,240 Henley Royal Regatta. 720 00:29:48,240 --> 00:29:49,880 This six day rowing spectacle 721 00:29:49,880 --> 00:29:53,520 is considered to be the most prestigious regatta in the world, 722 00:29:53,520 --> 00:29:56,240 attracting thousands of visitors each year, 723 00:29:56,240 --> 00:29:58,840 who come to witness elite rowing 724 00:29:58,840 --> 00:30:02,320 and enjoy the incredible hospitality on offer. 725 00:30:05,200 --> 00:30:06,560 INDISTINCT CHATTER 726 00:30:06,560 --> 00:30:09,200 What a place, girls. I know. 727 00:30:09,200 --> 00:30:11,120 It doesn't get more British than this. 728 00:30:11,120 --> 00:30:12,320 No, it really doesn't. 729 00:30:12,320 --> 00:30:14,560 I can't think of a better place for the teams 730 00:30:14,560 --> 00:30:17,600 to launch their new ready-to-drink brands. 731 00:30:19,680 --> 00:30:21,880 In the heart of the regatta's spectator zone, 732 00:30:21,880 --> 00:30:24,640 I've set the teams up in their own enclosure... 733 00:30:24,640 --> 00:30:27,000 Oh, my God! 734 00:30:27,000 --> 00:30:28,240 It pops. 735 00:30:28,240 --> 00:30:30,040 Oh, it's good. It's good. 736 00:30:30,040 --> 00:30:31,400 Oh, wow, the flowers. 737 00:30:31,400 --> 00:30:33,800 ..and I've given them all the tools to promote 738 00:30:33,800 --> 00:30:35,560 their newly canned drinks. 739 00:30:35,560 --> 00:30:37,200 Oh, candyfloss! 740 00:30:37,200 --> 00:30:38,800 That's very cool. 741 00:30:38,800 --> 00:30:40,480 I think it's ice cream. 742 00:30:40,480 --> 00:30:42,080 Yeah! 743 00:30:42,080 --> 00:30:43,840 Definitely ice cream. 744 00:30:43,840 --> 00:30:45,360 It's always 12:00 somewhere. 745 00:30:46,560 --> 00:30:47,880 Do you like it? 746 00:30:53,240 --> 00:30:54,920 That's good. 747 00:30:54,920 --> 00:30:56,440 I mean, when you look at the ingredients, 748 00:30:56,440 --> 00:30:57,960 we've pushed the boat out. 749 00:30:57,960 --> 00:31:00,600 Yeah, I'm confident that we're targeting a younger population 750 00:31:00,600 --> 00:31:03,440 who have that disposable income, more likely to go out and party. 751 00:31:03,440 --> 00:31:06,440 My main objective of today is to really get people engaged with it 752 00:31:06,440 --> 00:31:11,040 and repost it. Offer to take photos, ask them to use the hashtag. 753 00:31:11,040 --> 00:31:12,560 We are targeting millennials 754 00:31:12,560 --> 00:31:15,600 and I just want to get a massive buzz around our stall. 755 00:31:18,400 --> 00:31:21,040 Is it still too sweet or you're OK with that? 756 00:31:21,040 --> 00:31:24,240 It is quite sweet, but I knew it was going to taste sweet to me. 757 00:31:24,240 --> 00:31:25,720 It's still good. Still good. 758 00:31:25,720 --> 00:31:27,240 It's very on topic at the moment. 759 00:31:27,240 --> 00:31:29,200 This whole bringing women together, 760 00:31:29,200 --> 00:31:32,280 responsibilities and, like, becoming positions of power 761 00:31:32,280 --> 00:31:33,480 and all of that stuff, 762 00:31:33,480 --> 00:31:35,200 so I think it works. 763 00:31:36,520 --> 00:31:38,360 We have built a brand we're very proud of 764 00:31:38,360 --> 00:31:40,000 and I'm excited to tell people about it. 765 00:31:40,000 --> 00:31:41,760 I'm excited to explain to people. 766 00:31:41,760 --> 00:31:44,360 We have three very different, strong personalities, 767 00:31:44,360 --> 00:31:46,640 but we're here together, we've built this drink. 768 00:31:46,640 --> 00:31:48,600 Oh, I'm proud of us. 769 00:31:48,600 --> 00:31:50,440 Proud of the brand. Yeah, it's good. 770 00:31:52,240 --> 00:31:54,400 All right, let's give it a try. 771 00:31:54,400 --> 00:31:55,840 Oh! 772 00:31:55,840 --> 00:31:57,400 Oh, I like it. 773 00:31:57,400 --> 00:32:00,320 And you can taste the vodka. And the cucumber. 774 00:32:00,320 --> 00:32:02,440 Do you think we can see that it says Afternoon V 775 00:32:02,440 --> 00:32:04,840 or just Afternoon? You can definitely see Afternoon V. 776 00:32:04,840 --> 00:32:08,480 You would think it's something to do with tea. Mm-hm. 777 00:32:08,480 --> 00:32:11,600 We've got a quintessentially British kind of product, 778 00:32:11,600 --> 00:32:14,360 but actually we wanted the tea to shine 779 00:32:14,360 --> 00:32:17,200 and getting that tea to come through some of the flavours 780 00:32:17,200 --> 00:32:18,600 was really, really tough. 781 00:32:18,600 --> 00:32:23,000 The idea is good, but the execution is not all right. 782 00:32:23,000 --> 00:32:25,200 I'm so proud of us. 783 00:32:25,200 --> 00:32:27,920 Literally it is an afternoon tea in a can. 784 00:32:27,920 --> 00:32:29,640 I'm really happy with it. 785 00:32:31,560 --> 00:32:34,120 For today's launch, I've enlisted some drinks experts 786 00:32:34,120 --> 00:32:36,080 to help me judge the teams later. 787 00:32:36,080 --> 00:32:38,840 Assessing how their vodka has been utilised, 788 00:32:38,840 --> 00:32:41,200 Tanya and Tim Spittle 789 00:32:41,200 --> 00:32:42,480 and Anna MacDonald, 790 00:32:42,480 --> 00:32:46,120 marketing director for global drinks giant Diageo. 791 00:32:46,120 --> 00:32:49,840 With over 200 brands selling in more than 180 countries, 792 00:32:49,840 --> 00:32:53,440 she's perfectly placed to know if a new product will succeed. 793 00:32:53,440 --> 00:32:55,800 The contenders are about to go live in their pop-ups. 794 00:32:55,800 --> 00:32:58,280 What are the key things they should be focusing on? 795 00:32:58,280 --> 00:33:00,960 The packaging design is going to be really important. 796 00:33:00,960 --> 00:33:03,560 Ultimately, you're going to want people to buy the product again, 797 00:33:03,560 --> 00:33:05,520 and that's going to all come down to the taste. 798 00:33:05,520 --> 00:33:08,400 And I think having an idea at the heart of it that pulls 799 00:33:08,400 --> 00:33:09,840 everything together. Yeah. 800 00:33:09,840 --> 00:33:11,200 That one needs a few more. This one? 801 00:33:11,200 --> 00:33:12,720 Now we can clearly see all the branding. 802 00:33:12,720 --> 00:33:16,400 Candoo. Wow! "Can the occasion." 803 00:33:16,400 --> 00:33:18,880 They've got seconds to capture that market. 804 00:33:18,880 --> 00:33:22,160 How important is that key messaging on those cans? 805 00:33:22,160 --> 00:33:25,800 It's critical. So if you think about yourself going around a supermarket 806 00:33:25,800 --> 00:33:28,360 or in a bar, you've got lots of things in your head. 807 00:33:28,360 --> 00:33:32,040 So, being really clear about what it is that you're selling 808 00:33:32,040 --> 00:33:33,480 on the can is really important. 809 00:33:33,480 --> 00:33:35,200 Fingers crossed we're in for some treats. 810 00:33:35,200 --> 00:33:36,240 I hope so. 811 00:33:37,400 --> 00:33:40,320 CHEERING 812 00:33:40,320 --> 00:33:42,920 It's midday. At the teams' enclosure... 813 00:33:42,920 --> 00:33:44,520 How are we pitching it to guys? 814 00:33:44,520 --> 00:33:45,960 It's supporting women. 815 00:33:45,960 --> 00:33:48,640 You're supporting independent women. No, that is too much. 816 00:33:48,640 --> 00:33:50,200 Let's just target the women. 817 00:33:50,200 --> 00:33:53,200 ..last minute preparations before the big launch. 818 00:33:53,200 --> 00:33:55,120 All right. I'm going to be at the front here 819 00:33:55,120 --> 00:33:57,120 giving out drinks from the YETI. Yeah. 820 00:33:57,120 --> 00:33:58,760 Amy in front, taking pictures of people, 821 00:33:58,760 --> 00:34:00,080 giving them a nice send off. 822 00:34:00,080 --> 00:34:01,320 You know what I mean? Yeah. 823 00:34:01,320 --> 00:34:03,600 Kier, you're going to be on the candyfloss yourself. 824 00:34:03,600 --> 00:34:06,000 I just want to put Kier on the candyfloss. 825 00:34:06,000 --> 00:34:09,800 I think myself and Amy might be a bit more digestible to the public, 826 00:34:09,800 --> 00:34:11,600 especially with our target market. 827 00:34:11,600 --> 00:34:13,800 Kier and his eyeliner behind a pink stand 828 00:34:13,800 --> 00:34:15,480 might not make the most sense. 829 00:34:15,480 --> 00:34:17,040 Big smiles, man. 830 00:34:21,040 --> 00:34:22,440 Hi, guys. How are you? 831 00:34:22,440 --> 00:34:24,120 Welcome to Afternoon V. 832 00:34:24,120 --> 00:34:25,160 Thank you. They're cool. 833 00:34:29,320 --> 00:34:31,200 So, with this one, we've gone down the tea route. 834 00:34:31,200 --> 00:34:32,280 Quintessentially British. 835 00:34:32,280 --> 00:34:33,720 Perfect for a day like today. 836 00:34:33,720 --> 00:34:35,880 Everyone likes a cheeky vodka, don't they? 837 00:34:35,880 --> 00:34:37,840 That's why we say it's always 12:00 somewhere. 838 00:34:41,880 --> 00:34:43,600 What do you think of it? 839 00:34:43,600 --> 00:34:47,680 As soon as I taste it, I can taste the cucumber. OK. 840 00:34:47,680 --> 00:34:48,880 What are your thoughts? 841 00:34:50,360 --> 00:34:52,600 Yeah. The tea is quite subtle, 842 00:34:52,600 --> 00:34:55,640 but what's the overriding flavour that you get? 843 00:34:55,640 --> 00:34:58,040 Is it strong in cucumber? Yeah. 844 00:34:59,040 --> 00:35:00,080 No. 845 00:35:00,080 --> 00:35:02,560 Can you smell the strawberries? No, I can smell the cucumber. 846 00:35:02,560 --> 00:35:03,840 Oh, can you? 847 00:35:03,840 --> 00:35:06,160 You think cucumber doesn't have a smell, 848 00:35:06,160 --> 00:35:07,200 but, no, it does. 849 00:35:07,200 --> 00:35:09,560 Some people weren't keen on the cucumber taste. 850 00:35:09,560 --> 00:35:12,800 Some people got that really refreshing, like, that "ah" moment. 851 00:35:12,800 --> 00:35:15,320 And other people were like, "Oh, no, this is a bit much." 852 00:35:15,320 --> 00:35:17,200 So I don't know. 853 00:35:19,080 --> 00:35:21,360 Guys, come to us. 854 00:35:21,360 --> 00:35:23,800 Reaching out to the millennials... 855 00:35:23,800 --> 00:35:26,400 Would you like to try some of our Candoo? 856 00:35:26,400 --> 00:35:29,080 ..Andy and Amy, with Kier on candyfloss. 857 00:35:29,080 --> 00:35:31,480 If you had this again, like in a garden 858 00:35:31,480 --> 00:35:33,800 and then you're like, "Take a sip and you think, 859 00:35:33,800 --> 00:35:35,600 "Oh, my God, remember the regatta?" Yeah. 860 00:35:35,600 --> 00:35:38,640 We have a cardamom, hibiscus and gooseberry seltzer. 861 00:35:38,640 --> 00:35:41,200 We tried to bring the occasion in the can itself. 862 00:35:41,200 --> 00:35:44,000 I like the colour of it but I don't like the... 863 00:35:44,000 --> 00:35:45,280 The background is a bit... 864 00:35:45,280 --> 00:35:47,200 It's cos you can drink it on every occasion. 865 00:35:47,200 --> 00:35:49,520 Yeah, but I don't think that's every occasion. 866 00:35:49,520 --> 00:35:51,960 Does everyone want to try a bit of candyfloss? 867 00:35:51,960 --> 00:35:54,080 I think we're all quite good with people, 868 00:35:54,080 --> 00:35:56,440 so it made sense to divvy up tasks. 869 00:35:56,440 --> 00:35:57,920 I didn't want to be a baby and be like, 870 00:35:57,920 --> 00:36:01,600 "Oh, no, I don't wanna do the candyfloss." 871 00:36:01,600 --> 00:36:03,240 Don't want to be like that. 872 00:36:05,720 --> 00:36:07,840 It's a drink for women. 873 00:36:07,840 --> 00:36:09,960 OK. We have three women with a different background, 874 00:36:09,960 --> 00:36:12,440 different stories, different countries. 875 00:36:12,440 --> 00:36:14,240 Pushing their all-woman mixer... 876 00:36:14,240 --> 00:36:16,240 It's quite strong. 877 00:36:16,240 --> 00:36:18,200 ..Hebe, Flo and Rachel. 878 00:36:18,200 --> 00:36:20,680 Our target is woman because we are three women. 879 00:36:20,680 --> 00:36:23,800 Yeah, I love that. You love the that, yeah? 880 00:36:23,800 --> 00:36:27,360 We've come together under this one brand, one drink, 881 00:36:27,360 --> 00:36:29,320 and, yeah, we want to know what you think. 882 00:36:29,320 --> 00:36:32,080 Syrupy. So that's quite sweet for me. 883 00:36:32,080 --> 00:36:34,880 Was a tiny bit too sweet for me. 884 00:36:34,880 --> 00:36:37,520 The other girls thought it was a bit sweet when we were coming up 885 00:36:37,520 --> 00:36:40,000 with the idea, we tried to reduce the sweetness down in it. 886 00:36:40,000 --> 00:36:43,120 I think if you've got a sweet tooth, it's perfect. Yeah, yeah. 887 00:36:43,120 --> 00:36:45,440 Thank you, ladies, thank you. 888 00:36:45,440 --> 00:36:47,800 It's unusual. In a good way or not? 889 00:36:47,800 --> 00:36:50,160 Ah. Depends how much alcohol is in it. 890 00:36:50,160 --> 00:36:53,080 Ah, so you want it more alcohol and less sweetness for you. 891 00:36:53,080 --> 00:36:56,840 The drink was way too sugary for some of the people. 892 00:36:56,840 --> 00:36:59,120 They wanted more alcohol and less sugar 893 00:36:59,120 --> 00:37:00,240 and we knew it. 894 00:37:02,120 --> 00:37:04,200 Cheers! 895 00:37:04,200 --> 00:37:06,920 With the regatta in full swing... 896 00:37:06,920 --> 00:37:08,120 Do you want one of those? 897 00:37:08,120 --> 00:37:10,200 ..I'm sending my experts amongst the guests 898 00:37:10,200 --> 00:37:11,880 to sample the team's drinks. 899 00:37:11,880 --> 00:37:14,320 Once you crack it open, that is actually the occasion. 900 00:37:14,320 --> 00:37:17,040 Later, we will quiz them on their brands. 901 00:37:17,040 --> 00:37:19,720 A quintessentially British theme to go with somewhere like this. 902 00:37:19,720 --> 00:37:21,040 So, what's in it? It's green tea. 903 00:37:21,040 --> 00:37:23,920 It's green tea. Yes. You've got green tea base, lemon, cucumber... 904 00:37:23,920 --> 00:37:25,800 Everything that we could think of that were married 905 00:37:25,800 --> 00:37:27,040 in a British sense. 906 00:37:27,040 --> 00:37:28,120 Why did you pick those? 907 00:37:28,120 --> 00:37:29,240 Because we are three women 908 00:37:29,240 --> 00:37:31,600 and we wanted only three main ingredients. 909 00:37:31,600 --> 00:37:33,160 Oh, OK. One reflects each of you. 910 00:37:33,160 --> 00:37:34,480 Exactly. OK. 911 00:37:34,480 --> 00:37:35,920 We are Candoo. 912 00:37:35,920 --> 00:37:37,800 OK. It's more about the occasion as well. 913 00:37:37,800 --> 00:37:39,360 You know, we're at somewhere beautiful. 914 00:37:39,360 --> 00:37:41,280 We're at Henley on Thames, enjoying the occasion. 915 00:37:41,280 --> 00:37:43,880 We've tried to emulate that in the can. 916 00:37:43,880 --> 00:37:45,160 Green tea?! 917 00:37:45,160 --> 00:37:47,000 Where'd you get that idea from? 918 00:37:47,000 --> 00:37:49,640 Sam, bless her, her auntie that used to sneak a vodka 919 00:37:49,640 --> 00:37:51,400 in her tea in the afternoon. 920 00:37:51,400 --> 00:37:52,920 We all agreed, we know somebody that 921 00:37:52,920 --> 00:37:54,560 might like a tipple in the afternoon. 922 00:37:54,560 --> 00:37:56,240 A quintessentially British theme, 923 00:37:56,240 --> 00:37:58,720 but with a cheeky, strong drink in the afternoon. Oh, OK. 924 00:38:04,680 --> 00:38:07,680 As Henley Royal Regatta draws to a close... 925 00:38:07,680 --> 00:38:10,000 The last one. There you are. Thank you very much. 926 00:38:10,000 --> 00:38:12,240 ..the teams now face their toughest test, 927 00:38:12,240 --> 00:38:16,160 promoting their brands to me and my panel of experts... 928 00:38:16,160 --> 00:38:17,800 Ladies. We good? 929 00:38:17,800 --> 00:38:19,200 Hello. Good afternoon. 930 00:38:19,200 --> 00:38:21,120 ..starting with the Red Team. 931 00:38:21,120 --> 00:38:25,200 Tim and Tanya, they are the founders and the producers 932 00:38:25,200 --> 00:38:26,840 of that beautiful vodka. 933 00:38:26,840 --> 00:38:28,680 Oh! Wow. Yes. 934 00:38:28,680 --> 00:38:32,560 And this is Anna MacDonald, the marketing director of Diageo. 935 00:38:32,560 --> 00:38:35,920 What we'd like to hear is an insight to the story, 936 00:38:35,920 --> 00:38:39,840 the DNA and why Willow, Eden and Grace? 937 00:38:39,840 --> 00:38:42,520 So we wanted to incorporate a brand that included women 938 00:38:42,520 --> 00:38:43,880 from different backgrounds. 939 00:38:43,880 --> 00:38:46,800 So, this is Willow, I'm Eden and this is Grace 940 00:38:46,800 --> 00:38:49,560 and we're just a representation of all females. 941 00:38:49,560 --> 00:38:51,000 And is that your real names? 942 00:38:51,000 --> 00:38:53,320 No. No. 943 00:38:53,320 --> 00:38:55,440 So your target audience is women only? 944 00:38:55,440 --> 00:38:57,920 We wanted to pick a niche market where we were focused 945 00:38:57,920 --> 00:39:01,240 and we had a clear target audience and we were aiming for them. 946 00:39:01,240 --> 00:39:03,120 And we thought if we aimed for that niche 947 00:39:03,120 --> 00:39:06,640 and then we expand from there once we have our foot in the market. 948 00:39:08,920 --> 00:39:11,120 Tell me how you balance those flavours. 949 00:39:11,120 --> 00:39:12,720 I put the ginger on the top. 950 00:39:12,720 --> 00:39:16,160 Obviously ginger was really sweet and really strong, 951 00:39:16,160 --> 00:39:17,640 so I added a little bit of rhubarb 952 00:39:17,640 --> 00:39:20,080 because I wanted to have the ginger hit at the beginning 953 00:39:20,080 --> 00:39:22,560 and then get the rhubarb taste at the end 954 00:39:22,560 --> 00:39:24,480 and I added a little bit of yuzu 955 00:39:24,480 --> 00:39:28,320 to break the sweetness and to bring a different kind of taste. 956 00:39:29,480 --> 00:39:31,760 I'll catch up later. Thank you. Thank you for your time. 957 00:39:33,480 --> 00:39:36,240 So, did the ladies... did they do the vodka justice? 958 00:39:36,240 --> 00:39:37,760 It was too sweet. 959 00:39:37,760 --> 00:39:39,120 It was too sweet, Gordon. 960 00:39:39,120 --> 00:39:41,360 I mean, I've still got a film of sugar in my mouth now. 961 00:39:41,360 --> 00:39:43,920 Yeah. I think they slipped up. This did have a bit of potential. 962 00:39:43,920 --> 00:39:45,800 Don't you cut your market in half immediately 963 00:39:45,800 --> 00:39:47,000 with such a feminine brand? 964 00:39:47,000 --> 00:39:48,280 Were they too niche, do you think? 965 00:39:48,280 --> 00:39:50,680 Designing a brand with women in mind, 966 00:39:50,680 --> 00:39:52,080 absolutely no problem with that. 967 00:39:52,080 --> 00:39:55,280 For me, it was more when we asked them about, "Is it only for women? 968 00:39:55,280 --> 00:39:56,560 They said yes. 969 00:39:56,560 --> 00:39:58,160 That, to me, was the mistake. 970 00:39:58,160 --> 00:39:59,720 So it's a drink for break-ups. 971 00:40:02,800 --> 00:40:04,880 Next, it's the Blue Team. 972 00:40:04,880 --> 00:40:07,520 First of all, give us an insight to the brand. 973 00:40:07,520 --> 00:40:12,560 Have you ever had a song that has connected you to a memory? 974 00:40:12,560 --> 00:40:14,640 The idea of this is we do the same thing, 975 00:40:14,640 --> 00:40:16,920 but with flavour, hence "Can the occasion." 976 00:40:16,920 --> 00:40:20,640 So we bring these original flavours here with gooseberry, hibiscus 977 00:40:20,640 --> 00:40:24,560 and cardamom, and we connect that with whatever event you're at. 978 00:40:24,560 --> 00:40:27,360 Tania, first impression when you took a mouthful? 979 00:40:27,360 --> 00:40:30,240 Um... Yeah. It's quite spicy, 980 00:40:30,240 --> 00:40:32,760 I think, isn't it? Obviously that's the cardamom in it. 981 00:40:32,760 --> 00:40:36,200 Yeah. Same. I found the cardamom a bit too polarising, 982 00:40:36,200 --> 00:40:41,040 but I think what you've got right is the sweetness levels are quite low 983 00:40:41,040 --> 00:40:44,640 and therefore the taste overall is quite refreshing. 984 00:40:44,640 --> 00:40:47,560 Tell me if you think it's premium and why. 985 00:40:47,560 --> 00:40:51,040 I think we're kind of premium end of the market. 986 00:40:51,040 --> 00:40:52,960 With the branding as well, as you can see, 987 00:40:52,960 --> 00:40:55,400 we've gone with the monogram of a sort of graphic. 988 00:40:55,400 --> 00:40:58,440 The whole idea with that was tying that into the story of the occasion. 989 00:40:58,440 --> 00:41:00,640 It does look classy. 990 00:41:00,640 --> 00:41:02,360 You'd be happy carrying that round all day 991 00:41:02,360 --> 00:41:03,680 at an event like this. 992 00:41:03,680 --> 00:41:05,160 OK, great. Shall we move on? 993 00:41:05,160 --> 00:41:06,440 Yeah. Lovely to meet you all. 994 00:41:06,440 --> 00:41:09,000 Have a good rest of the afternoon. 995 00:41:09,000 --> 00:41:11,360 So, Candoo. Smart name, I thought. 996 00:41:11,360 --> 00:41:13,720 The name Candoo, it's really good that it was bold. Yeah. 997 00:41:13,720 --> 00:41:15,080 "Can do for any occasion." 998 00:41:15,080 --> 00:41:16,160 Yeah. It's catchy. 999 00:41:16,160 --> 00:41:18,280 Somewhat neat on the flavour profile, though. 1000 00:41:18,280 --> 00:41:20,320 Yeah. Seltzers is still developing. 1001 00:41:20,320 --> 00:41:22,800 A lot of people don't actually know what they are, 1002 00:41:22,800 --> 00:41:24,840 so the role of flavour is still really important. 1003 00:41:24,840 --> 00:41:27,440 And for me, they went with a flavour profile 1004 00:41:27,440 --> 00:41:29,600 that's really, really polarising. 1005 00:41:29,600 --> 00:41:31,760 Did they get their messages out? 1006 00:41:31,760 --> 00:41:34,640 Yeah, I think the lifestyle aspect is really great 1007 00:41:34,640 --> 00:41:36,200 and it feels dynamic. 1008 00:41:36,200 --> 00:41:39,240 Whether or not it's premium, that's probably the question. 1009 00:41:43,040 --> 00:41:45,680 Last up, the Yellow Team. 1010 00:41:45,680 --> 00:41:46,840 Let's talk about the branding. 1011 00:41:46,840 --> 00:41:48,880 What was the idea behind the Afternoon V? 1012 00:41:48,880 --> 00:41:52,040 Because it does look like a cup of tea. 1013 00:41:52,040 --> 00:41:56,080 So Afternoon V is a take on the British tradition of afternoon tea. 1014 00:41:56,080 --> 00:41:59,200 So, you know the British love the occasional vodka 1015 00:41:59,200 --> 00:42:02,640 and afternoon tea, so we thought to marry the two. 1016 00:42:02,640 --> 00:42:05,480 So, we had a funny little chat with Sam a day or two ago, 1017 00:42:05,480 --> 00:42:08,120 and she explained a story about her auntie, 1018 00:42:08,120 --> 00:42:10,960 who used to slip a strong drink into her drink. 1019 00:42:10,960 --> 00:42:12,440 And we love the concept of that. 1020 00:42:12,440 --> 00:42:14,840 And we all know someone who quite likes the idea of that. 1021 00:42:14,840 --> 00:42:18,120 So we wanted to play on that and on cheeky drink in the afternoons. 1022 00:42:20,760 --> 00:42:23,080 I do think you've narrowed the market a little bit 1023 00:42:23,080 --> 00:42:26,280 by putting the Afternoon V or afternoon tea. 1024 00:42:26,280 --> 00:42:28,000 We didn't see the V in the beginning. 1025 00:42:28,000 --> 00:42:29,880 We saw the tea cup first and then we looked 1026 00:42:29,880 --> 00:42:31,680 at your ingredients. So we didn't, actually... 1027 00:42:31,680 --> 00:42:33,000 We didn't see them the Afternoon V. 1028 00:42:33,000 --> 00:42:35,800 It played into the story of the aunt with the cup 1029 00:42:35,800 --> 00:42:37,240 and that and obviously we, 1030 00:42:37,240 --> 00:42:40,520 we did struggle to make a round tea cup with a V. 1031 00:42:40,520 --> 00:42:44,680 I think it might be lost on the average person on a shelf. 1032 00:42:44,680 --> 00:42:46,880 Now, let's talk about the flavour profiles. 1033 00:42:46,880 --> 00:42:48,760 Where do we go? It was really, really difficult 1034 00:42:48,760 --> 00:42:51,880 to get the tea to shine, cos you have to put a lot of tea into this 1035 00:42:51,880 --> 00:42:53,520 to get the tea vibe to come out, 1036 00:42:53,520 --> 00:42:56,000 because obviously the whole concept was about the tea. 1037 00:42:56,000 --> 00:42:57,720 Very cucumber for me. 1038 00:42:57,720 --> 00:42:58,800 Did you taste that? 1039 00:42:58,800 --> 00:43:01,280 We did. In the initial one that we made, 1040 00:43:01,280 --> 00:43:03,520 there wasn't...it wasn't as cucumber-y. 1041 00:43:03,520 --> 00:43:07,160 No. But today the cucumbers really shone through. 1042 00:43:07,160 --> 00:43:09,840 So, if we were to do it again, we use a lot less. 1043 00:43:13,320 --> 00:43:14,920 It didn't feel quintessential. No. 1044 00:43:14,920 --> 00:43:16,320 It's a shame. The tea was weak. 1045 00:43:16,320 --> 00:43:17,640 Yeah, the tea was very weak. 1046 00:43:17,640 --> 00:43:19,800 What I like about it is they have gone with something 1047 00:43:19,800 --> 00:43:21,320 that's quite unique. Yes. 1048 00:43:21,320 --> 00:43:24,160 The hard tea market isn't big in the UK yet... No. 1049 00:43:24,160 --> 00:43:27,000 ..but I agree, I think the tea profile was lost. 1050 00:43:27,000 --> 00:43:30,520 The other concern I have is from a positive drinking perspective. 1051 00:43:30,520 --> 00:43:32,560 There was a story involved with this 1052 00:43:32,560 --> 00:43:35,160 with vodka being added to an afternoon tea... Yes. 1053 00:43:35,160 --> 00:43:37,320 ..and I think there is a mixed message there. 1054 00:43:37,320 --> 00:43:39,760 Putting something into an afternoon occasion, 1055 00:43:39,760 --> 00:43:43,040 I think they'd need to be very careful about how they market that. 1056 00:43:45,440 --> 00:43:47,640 It's so small changes. Small changes. 1057 00:43:47,640 --> 00:43:50,880 We had to pick a story and a brand that we all believed in. 1058 00:43:50,880 --> 00:43:52,800 We had to pick something that we could all stand here 1059 00:43:52,800 --> 00:43:55,720 and proudly represent and I think we did that. I think we did. 1060 00:43:55,720 --> 00:43:58,040 I think Gordon will talk about the sweetness of the drink 1061 00:43:58,040 --> 00:44:00,760 and perhaps that it wasn't marketed properly, 1062 00:44:00,760 --> 00:44:04,080 but overall, I think the brand might just edge us the win. 1063 00:44:04,080 --> 00:44:06,120 They did mention the cardamom. 1064 00:44:06,120 --> 00:44:09,360 Personally, I would rather polarise opinion 1065 00:44:09,360 --> 00:44:11,760 than have someone just be like, "Meh." 1066 00:44:11,760 --> 00:44:13,680 I'm confident. Our team did well. 1067 00:44:13,680 --> 00:44:15,440 We really made people enjoy the occasion. 1068 00:44:15,440 --> 00:44:18,280 We canned the occasion. So, yeah, we've won. 1069 00:44:18,280 --> 00:44:20,240 I can't see how we haven't put ourselves in the running 1070 00:44:20,240 --> 00:44:21,960 for this week, 100%. 1071 00:44:21,960 --> 00:44:24,760 I'm really happy with how we've done. I think we've done it. 1072 00:44:24,760 --> 00:44:27,320 Oh, no. Touch wood. Touch wood. Touch wood. 1073 00:44:27,320 --> 00:44:29,480 The branding really fell off at the end. 1074 00:44:29,480 --> 00:44:30,800 We needed to nail that. 1075 00:44:30,800 --> 00:44:32,920 And the target audience or the target market 1076 00:44:32,920 --> 00:44:35,520 that we're aiming at, that could be a problem for us. 1077 00:45:02,960 --> 00:45:05,400 How are you feeling? I've got so many emotions. 1078 00:45:05,400 --> 00:45:07,120 I don't know which one to pick. 1079 00:45:08,800 --> 00:45:11,000 Morning. ALL: Morning. 1080 00:45:15,720 --> 00:45:18,360 Right. Welcome back. 1081 00:45:18,360 --> 00:45:20,640 Now, we are halfway through this competition 1082 00:45:20,640 --> 00:45:24,880 and there are two or three of you who I'm still not hearing. 1083 00:45:24,880 --> 00:45:29,760 There is a substantial investment at stake. 1084 00:45:29,760 --> 00:45:32,840 You need to start using your voices. 1085 00:45:32,840 --> 00:45:34,400 Is that clear? 1086 00:45:34,400 --> 00:45:35,960 ALL: Yes. 1087 00:45:35,960 --> 00:45:38,520 This week was all about innovation. 1088 00:45:38,520 --> 00:45:41,200 I wanted to test your creativity, 1089 00:45:41,200 --> 00:45:45,280 getting you to make new canned vodka drinks 1090 00:45:45,280 --> 00:45:47,840 for the booming ready-to-drink market. 1091 00:45:47,840 --> 00:45:49,440 Let's start with the Blue Team. 1092 00:45:49,440 --> 00:45:52,200 Amy, Andy and Kier. 1093 00:45:52,200 --> 00:45:53,800 Candoo. 1094 00:45:53,800 --> 00:45:56,560 You took a big, bold gamble 1095 00:45:56,560 --> 00:45:59,280 with the flavour profile, right? 1096 00:45:59,280 --> 00:46:00,640 Why so adventurous? 1097 00:46:00,640 --> 00:46:02,400 What you said at the top of the challenge 1098 00:46:02,400 --> 00:46:04,240 was stand out in a crowded market. 1099 00:46:04,240 --> 00:46:07,200 Mm-hm. I think everyone has tasted cucumber and mint 1100 00:46:07,200 --> 00:46:09,920 or, like, a mango hard seltzer. 1101 00:46:09,920 --> 00:46:12,600 So when we were putting flavours together, I was like, 1102 00:46:12,600 --> 00:46:14,520 "We've got to come up with something interesting 1103 00:46:14,520 --> 00:46:17,040 "or it's just going to be lost in the noise." 1104 00:46:17,040 --> 00:46:18,720 Obviously it wasn't perfect, 1105 00:46:18,720 --> 00:46:22,120 but I was pleased with where we got it in the time that we had. 1106 00:46:22,120 --> 00:46:24,840 Were you concerned with the hibiscus and cardamom? 1107 00:46:24,840 --> 00:46:27,760 I was at first, but I think we did well to tie it in at the end. 1108 00:46:27,760 --> 00:46:30,280 I think we made the adjustments to give it a bit of colour 1109 00:46:30,280 --> 00:46:31,880 and that extra bit of taste. 1110 00:46:31,880 --> 00:46:35,680 I'll be honest, the panel didn't feel that the product 1111 00:46:35,680 --> 00:46:39,160 felt premium enough to wow that crowded market. 1112 00:46:40,400 --> 00:46:42,480 On to the Red Team. 1113 00:46:42,480 --> 00:46:44,520 Rachel, Flo and Hebe. 1114 00:46:44,520 --> 00:46:46,800 Willow, Eden and Grace. 1115 00:46:46,800 --> 00:46:51,400 Why did you create these three alter egos for one can? 1116 00:46:51,400 --> 00:46:54,400 We struggled with the name and that was all we had. Oh, boy. 1117 00:46:54,400 --> 00:46:55,960 You really struggled with that name, 1118 00:46:55,960 --> 00:46:59,720 and so did the experts, because the name was way too complicated 1119 00:46:59,720 --> 00:47:01,880 and didn't make sense. It had no rhyme or reason 1120 00:47:01,880 --> 00:47:04,320 to why you want to pick up that can. 1121 00:47:04,320 --> 00:47:06,160 OK. 1122 00:47:06,160 --> 00:47:07,520 Yellow Team. 1123 00:47:07,520 --> 00:47:10,120 Sam, Craig and Naomi. 1124 00:47:10,120 --> 00:47:11,520 Afternoon V. 1125 00:47:11,520 --> 00:47:13,320 Hard tea that will get you hard. 1126 00:47:17,200 --> 00:47:19,040 Let's talk about the strapline. 1127 00:47:19,040 --> 00:47:21,080 "It's always 12:00 somewhere." 1128 00:47:21,080 --> 00:47:22,920 Yeah. Whose idea was that? 1129 00:47:22,920 --> 00:47:25,680 The original brainstorm that we had was that developed 1130 00:47:25,680 --> 00:47:28,720 from a story that Sam told us about her auntie 1131 00:47:28,720 --> 00:47:29,840 having a drink... Yes. 1132 00:47:29,840 --> 00:47:32,800 ..cheekily in a cup of tea or a cup of coffee in the afternoon. 1133 00:47:32,800 --> 00:47:35,080 I suppose the reason why I look at you is because you run 1134 00:47:35,080 --> 00:47:40,640 successful bars... Mm-hm. ..and when you say it's 12:00 somewhere, 1135 00:47:40,640 --> 00:47:43,000 it's implying you've got a drinking issue. 1136 00:47:43,000 --> 00:47:45,240 That strapline was irresponsible. 1137 00:47:45,240 --> 00:47:47,040 Yeah, we kind of see that now. 1138 00:47:47,040 --> 00:47:51,480 Listen, the panel felt that the idea of the tea with vodka 1139 00:47:51,480 --> 00:47:55,520 was a good idea, but it ended up being so dominated by... 1140 00:47:55,520 --> 00:47:57,000 ALL: Cucumber. 1141 00:47:57,000 --> 00:47:59,440 And the day before we spoke about it, what did I say? 1142 00:47:59,440 --> 00:48:01,520 You said bring up the levels of green tea. 1143 00:48:01,520 --> 00:48:03,920 That's right. Because it's a good market, the green tea, 1144 00:48:03,920 --> 00:48:07,720 you had something tangible there. That's what I was trying to say. 1145 00:48:07,720 --> 00:48:10,600 OK. Results. 1146 00:48:10,600 --> 00:48:12,840 The experts and myself, 1147 00:48:12,840 --> 00:48:16,040 we all sampled your drinks, checked out your branding, 1148 00:48:16,040 --> 00:48:19,400 and listened to all three of your brand stories. 1149 00:48:22,360 --> 00:48:23,880 After discussing at length, 1150 00:48:23,880 --> 00:48:25,960 I've made my decision. 1151 00:48:27,160 --> 00:48:29,200 The team, which I feel created 1152 00:48:29,200 --> 00:48:32,760 the most marketable drinks brand was... 1153 00:48:35,520 --> 00:48:37,640 ..the Blue Team. 1154 00:48:39,600 --> 00:48:41,200 Congratulations. 1155 00:48:41,200 --> 00:48:45,320 It wasn't perfect, but we all felt that Candoo, by far, 1156 00:48:45,320 --> 00:48:47,400 had the strongest identity 1157 00:48:47,400 --> 00:48:51,080 and the most potential to be seen on the shelves. 1158 00:48:51,080 --> 00:48:54,440 Your can-do spirit definitely won it for you. 1159 00:48:54,440 --> 00:48:55,600 Well done. 1160 00:48:55,600 --> 00:48:56,800 Thank you. 1161 00:48:56,800 --> 00:49:00,440 Red and Yellow Teams... 1162 00:49:00,440 --> 00:49:03,360 ..I think there was obvious issues with both your brands. 1163 00:49:05,160 --> 00:49:07,920 This was a really tough decision... 1164 00:49:07,920 --> 00:49:10,760 ..but the losing team this week is... 1165 00:49:13,760 --> 00:49:15,240 ..the Yellow Team. 1166 00:49:18,440 --> 00:49:20,840 The drink had several issues, 1167 00:49:20,840 --> 00:49:24,920 but where I feel you really failed was in the branding. 1168 00:49:24,920 --> 00:49:26,640 The story was muddled 1169 00:49:26,640 --> 00:49:31,120 and your target market was as problematic as your logo. 1170 00:49:31,120 --> 00:49:34,080 Sam, Naomi, and Craig, 1171 00:49:34,080 --> 00:49:36,760 I'd like to see all three of you in the restaurant 1172 00:49:36,760 --> 00:49:38,520 to grill you on your performances. 1173 00:49:38,520 --> 00:49:42,080 One of you will be leaving the competition tonight. 1174 00:49:42,080 --> 00:49:43,720 I'll see you in the restaurant. 1175 00:49:46,680 --> 00:49:50,080 I think the original idea and the concept was still a good one, 1176 00:49:50,080 --> 00:49:52,440 the quintessentially British kind of theme, 1177 00:49:52,440 --> 00:49:54,160 but it was definitely misconstrued 1178 00:49:54,160 --> 00:49:56,360 with the cheeky drink in the afternoon. 1179 00:49:56,360 --> 00:49:57,720 I'm pissed. 1180 00:49:57,720 --> 00:49:59,880 That's what's going through my head 1181 00:49:59,880 --> 00:50:03,080 because the thing that we basically failed most on, 1182 00:50:03,080 --> 00:50:06,120 the fact that it's sort of encouraging alcoholism. 1183 00:50:06,120 --> 00:50:09,160 Before we went into the pitch, I did say to Craig, 1184 00:50:09,160 --> 00:50:11,640 "Don't push the drinking during the day, like, 1185 00:50:11,640 --> 00:50:14,240 "push the fact that it's a play on afternoon tea." 1186 00:50:14,240 --> 00:50:16,360 Oh, shit. 1187 00:50:16,360 --> 00:50:18,400 I'm actually... I don't even know what to say. 1188 00:50:18,400 --> 00:50:20,280 Like, I've got so much to prove here. 1189 00:50:20,280 --> 00:50:22,360 I'm nowhere near doing what I have to do here 1190 00:50:22,360 --> 00:50:24,000 and proving what I have to prove her. 1191 00:50:24,000 --> 00:50:25,480 And it's just... 1192 00:50:25,480 --> 00:50:27,160 I'm just so frustrated. 1193 00:50:31,000 --> 00:50:32,880 Craig, sit down, please. Thank you. 1194 00:50:34,880 --> 00:50:37,200 Sam, sit down, please. Thank you. 1195 00:50:40,160 --> 00:50:42,800 Naomi, sit down, please. 1196 00:50:42,800 --> 00:50:44,280 Hi, Gordon. 1197 00:50:45,960 --> 00:50:48,320 Let's get one thing clear, the concept was great. 1198 00:50:48,320 --> 00:50:51,240 Mm-hm. Those traditional British flavours. 1199 00:50:51,240 --> 00:50:53,600 How does it go so skew-whiff? 1200 00:50:53,600 --> 00:50:55,200 I did push for the tea the whole time, 1201 00:50:55,200 --> 00:50:57,360 I pushed for that flavour more and more and more and more. 1202 00:50:57,360 --> 00:51:00,360 However, there was some kickback from the team to say, 1203 00:51:00,360 --> 00:51:01,640 "I don't want any more tea." 1204 00:51:01,640 --> 00:51:05,240 I warned you about the cucumber, yet no-one pivoted. 1205 00:51:05,240 --> 00:51:07,760 Yeah. As soon as we had that interaction with yourself, I went 1206 00:51:07,760 --> 00:51:09,520 on and on and on about more tea. 1207 00:51:09,520 --> 00:51:11,480 Sam sat there and said, "I don't like the tea, 1208 00:51:11,480 --> 00:51:14,120 "I don't like the tea, I don't like the tea." I had nothing to go on. 1209 00:51:14,120 --> 00:51:16,800 It was like firing it against a sponge. It was mad. 1210 00:51:16,800 --> 00:51:18,240 I saw you on day one. 1211 00:51:18,240 --> 00:51:21,160 I tried to advise the fact that I couldn't identify the tea, 1212 00:51:21,160 --> 00:51:23,240 couldn't identify the vodka, 1213 00:51:23,240 --> 00:51:25,400 and it was obliterated with cucumber. Mm-hm. 1214 00:51:25,400 --> 00:51:27,440 Who was responsible for that final mix? 1215 00:51:27,440 --> 00:51:30,120 So the final mix was Naomi and Craig. 1216 00:51:30,120 --> 00:51:32,320 I know cucumbers are a very pungent taste. 1217 00:51:32,320 --> 00:51:33,960 I said that when you close your eyes, 1218 00:51:33,960 --> 00:51:37,000 I want people to be able to taste an English tea. 1219 00:51:37,000 --> 00:51:40,680 The final drink tasted like a watery cucumber drink. 1220 00:51:40,680 --> 00:51:42,360 Yeah, and that was not the intention. 1221 00:51:42,360 --> 00:51:44,000 As soon as we tried it, we knew that that flavour 1222 00:51:44,000 --> 00:51:45,800 had stayed strong and we wanted it to be much more mellow. 1223 00:51:45,800 --> 00:51:49,000 I can hold my hands up and say we all said it. It was out of balance. 1224 00:51:50,680 --> 00:51:52,240 Let's talk about the branding. 1225 00:51:52,240 --> 00:51:54,240 Yeah. Afternoon V. 1226 00:51:54,240 --> 00:51:56,200 So, obviously it was a play on afternoon tea. 1227 00:51:56,200 --> 00:51:57,560 We got confused on the story. 1228 00:51:57,560 --> 00:51:59,560 We fixated on the auntie having a little tipple 1229 00:51:59,560 --> 00:52:02,200 in the afternoon and the quintessentially British thing, 1230 00:52:02,200 --> 00:52:05,040 that fundamentally is where a lot of it went wrong. 1231 00:52:05,040 --> 00:52:08,240 You own two micro pubs. Yeah. The most experienced... Yeah. 1232 00:52:08,240 --> 00:52:11,720 ..member of this competition in drinks. Yeah. 1233 00:52:11,720 --> 00:52:13,600 Is it 12:00 somewhere? 1234 00:52:13,600 --> 00:52:17,360 You're advertising drinking in the morning. 1235 00:52:17,360 --> 00:52:19,920 My business is built on an ethos of sensible drinking. 1236 00:52:19,920 --> 00:52:23,520 I run my pubs with limited hours and a responsible ethos. 1237 00:52:23,520 --> 00:52:26,720 The strapline was not... not good at all. 1238 00:52:26,720 --> 00:52:29,440 Do you understand how detrimental that visual is? Mm-hm. 1239 00:52:29,440 --> 00:52:30,680 "Is it 12:00 somewhere?" 1240 00:52:30,680 --> 00:52:32,480 It is, it's encouraging daytime drinking, 1241 00:52:32,480 --> 00:52:33,680 it's encouraging alcoholism. 1242 00:52:33,680 --> 00:52:36,880 And honestly, going back, if I could change that, I would. 1243 00:52:36,880 --> 00:52:39,040 Knowing what you stand for in your community, 1244 00:52:39,040 --> 00:52:40,920 you must have known how inappropriate that was? 1245 00:52:40,920 --> 00:52:43,640 We listened to Craig in terms of the marketing. He owns two bars. 1246 00:52:43,640 --> 00:52:46,040 We spoke about the "It's 12:00 somewhere," 1247 00:52:46,040 --> 00:52:48,560 but he had a convincing story of why it was 12:00, 1248 00:52:48,560 --> 00:52:50,280 why that was the appropriate time. 1249 00:52:50,280 --> 00:52:53,600 Obviously, now, I can very clearly see what we were promoting. 1250 00:52:53,600 --> 00:52:56,200 And day drinking is not the thing that we wanted to promote. 1251 00:52:56,200 --> 00:52:58,840 Let's talk about the packaging. Who signed that off? 1252 00:52:58,840 --> 00:53:02,040 When it came to the creation of the branding, 1253 00:53:02,040 --> 00:53:04,600 my team-mates wanted to do the green with the bunting 1254 00:53:04,600 --> 00:53:08,200 and I really didn't like it, but I was I was outvoted. 1255 00:53:08,200 --> 00:53:11,680 So, Sam and you were on different islands. Yeah. What was Naomi doing? 1256 00:53:11,680 --> 00:53:14,360 Gordon, you've said throughout there are people that are coasting. 1257 00:53:14,360 --> 00:53:16,680 I'm not going to necessarily hang people under the bus, 1258 00:53:16,680 --> 00:53:19,080 but there are people that are not pulling their weight. 1259 00:53:19,080 --> 00:53:22,440 And that came out in the wash with me in this task. 1260 00:53:22,440 --> 00:53:25,080 Naomi's responsibility was what? 1261 00:53:25,080 --> 00:53:29,360 So, Naomi wanted the green on the can. 1262 00:53:29,360 --> 00:53:30,480 And then... 1263 00:53:32,400 --> 00:53:33,680 I don't know. 1264 00:53:35,440 --> 00:53:38,200 Speaking to your team, they couldn't quite understand, 1265 00:53:38,200 --> 00:53:41,080 what was your key ownership across that brand? 1266 00:53:41,080 --> 00:53:42,880 What did you own from the beginning? 1267 00:53:42,880 --> 00:53:44,840 The flavour combinations were 100% me. 1268 00:53:44,840 --> 00:53:46,440 I was the one that ruled out all the flavours 1269 00:53:46,440 --> 00:53:47,480 that they wanted to do. 1270 00:53:47,480 --> 00:53:50,560 For them to say anything else other than that is an out-and-out lie. 1271 00:53:50,560 --> 00:53:54,240 And I'll be honest with you, excuse my language, but it's bullshit. 1272 00:53:54,240 --> 00:53:56,480 You launched the business. Yes. 1273 00:53:56,480 --> 00:53:58,600 And you broke the mould. Exactly. 1274 00:53:58,600 --> 00:54:01,560 I didn't see that with this drink's concept. 1275 00:54:01,560 --> 00:54:04,480 And I can tell you, Gordon, that will never happen again. 1276 00:54:04,480 --> 00:54:06,160 I'm so disappointed in myself 1277 00:54:06,160 --> 00:54:08,880 because that was not a reflection of my ability. 1278 00:54:08,880 --> 00:54:12,160 I've built a company from blood, sweat and tears from nothing. 1279 00:54:12,160 --> 00:54:13,760 No loans, nothing. 1280 00:54:13,760 --> 00:54:15,760 I've created a business worth nearly two million 1281 00:54:15,760 --> 00:54:18,680 from my brother's council flat kitchen through sheer grit. 1282 00:54:18,680 --> 00:54:20,680 When it comes to grafting and grinding, 1283 00:54:20,680 --> 00:54:23,320 I don't know anyone like me. Not a man, not a woman. 1284 00:54:25,000 --> 00:54:26,600 Why should I keep you in this competition? 1285 00:54:26,600 --> 00:54:28,920 I have been integral to three winning teams. 1286 00:54:28,920 --> 00:54:31,680 I produced an 87% profit margin on a pizza. 1287 00:54:31,680 --> 00:54:35,320 I have done a lot to get a team to a winning situation. 1288 00:54:35,320 --> 00:54:37,240 I've got the fundamentals of somebody 1289 00:54:37,240 --> 00:54:40,440 that you need to work with and do something unique with. 1290 00:54:40,440 --> 00:54:43,560 Last week, you told me you're going to be stepping up. 1291 00:54:43,560 --> 00:54:45,600 And I did step up, regardless of what my team say now, 1292 00:54:45,600 --> 00:54:49,280 I know and they know that we would not have the product we had, 1293 00:54:49,280 --> 00:54:50,880 we would not have had the flavours we had 1294 00:54:50,880 --> 00:54:52,960 if I had not stepped in and made my point heard 1295 00:54:52,960 --> 00:54:54,080 and said, "I'm not bending." 1296 00:54:54,080 --> 00:54:56,960 Thank you, Naomi. Thank you, Gordon. 1297 00:54:56,960 --> 00:54:59,920 Thank you, Sam. Thank you for your time. 1298 00:54:59,920 --> 00:55:02,800 Craig. Yeah. Thank you. Thanks very much, Gordon. 1299 00:55:20,640 --> 00:55:22,680 Right. Sam, Craig, and Naomi, 1300 00:55:22,680 --> 00:55:25,720 I feel that you really failed this challenge 1301 00:55:25,720 --> 00:55:27,760 because there was no clear leader, 1302 00:55:27,760 --> 00:55:30,560 and frankly, all three of you could leave tonight. 1303 00:55:30,560 --> 00:55:32,520 Craig, you seemed to get carried away 1304 00:55:32,520 --> 00:55:34,480 with your own brilliance this week. 1305 00:55:34,480 --> 00:55:38,880 Mm. You had a great concept, but you let it spiral out of control. 1306 00:55:38,880 --> 00:55:42,520 Naomi, that is the second week in a row I've spoken to you now 1307 00:55:42,520 --> 00:55:45,720 in the grillings, and I don't know how many more times I can say 1308 00:55:45,720 --> 00:55:48,880 I need to hear you standing up and being accountable 1309 00:55:48,880 --> 00:55:50,880 when it matters. 1310 00:55:50,880 --> 00:55:55,200 Finally, Sam, I felt that you would have fought a bit harder, 1311 00:55:55,200 --> 00:55:58,080 especially when you can see clear mistakes 1312 00:55:58,080 --> 00:56:00,040 happening in front of your own eyes. 1313 00:56:00,040 --> 00:56:02,440 This has been a really tough decision to make, 1314 00:56:02,440 --> 00:56:05,720 but the person I will not be investing in... 1315 00:56:07,800 --> 00:56:09,840 ..is Naomi. 1316 00:56:09,840 --> 00:56:12,840 Young lady, you clearly have a great concept 1317 00:56:12,840 --> 00:56:15,440 with your social enterprise bakeries, 1318 00:56:15,440 --> 00:56:19,800 but I need a leader... OK. ..not a follower. 1319 00:56:19,800 --> 00:56:21,520 Thank you. We're done. 1320 00:56:29,320 --> 00:56:31,360 Sam and Craig were so close to leaving tonight, 1321 00:56:31,360 --> 00:56:34,040 and while they may have made some poor decisions, 1322 00:56:34,040 --> 00:56:36,640 at least they had some impact across this challenge. 1323 00:56:36,640 --> 00:56:40,720 I wish Naomi all the best with her business, 1324 00:56:40,720 --> 00:56:42,680 but I cannot invest in someone 1325 00:56:42,680 --> 00:56:45,240 who isn't pushing to get their voice heard, 1326 00:56:45,240 --> 00:56:47,120 which is crucial in business. 1327 00:56:47,120 --> 00:56:48,880 I'm sad to be going home, 1328 00:56:48,880 --> 00:56:51,440 but I've had a cracking four weeks. 1329 00:56:51,440 --> 00:56:54,320 I've met some amazing people. I've done things I didn't think I would do. 1330 00:56:54,320 --> 00:56:56,520 I'm going to take everything I've learnt 1331 00:56:56,520 --> 00:56:58,640 and just go onward and upward. 1332 00:56:58,640 --> 00:57:01,360 That was intense, to say the least, 1333 00:57:01,360 --> 00:57:03,640 and it's definitely added fuel to my fire. 1334 00:57:03,640 --> 00:57:05,360 I ain't playing no more. 1335 00:57:07,560 --> 00:57:08,640 Next time... 1336 00:57:08,640 --> 00:57:09,840 Anybody scared of heights? 1337 00:57:09,840 --> 00:57:11,200 Oh, my God. 1338 00:57:11,200 --> 00:57:12,920 This week is all about creativity. 1339 00:57:12,920 --> 00:57:15,160 Turning something humble into something special. 1340 00:57:15,160 --> 00:57:17,720 I didn't know it was so tricky to make a sauce. 1341 00:57:17,720 --> 00:57:19,240 Does anyone like hot sauce? 1342 00:57:19,240 --> 00:57:20,800 Look, we're just fucking about, now. 1343 00:57:20,800 --> 00:57:22,560 You're next in line. 1344 00:57:22,560 --> 00:57:24,800 There were too many mistakes for just one of you 1345 00:57:24,800 --> 00:57:26,640 to leave the competition this week.