This programme contains some strong language.
I'm Gordon Ramsay, Michelin-starred chef
and CEO of a global business empire.
Now, the food and drink industry has never been more exciting,
but it's also never been tougher to succeed,
so I want to catapult someone to the next level
and invest £150,000 of my own cash into their business.
Hello!
Tonight, the contenders have to dig deep...
It's like all my phobias all in one.
..as they head down to the farm. Have you got potatoes?
Well, now we know that that doesn't work.
So much chocolate!
Don't get upset. You don't need to get upset.
"Organic with love,"
sounds like the inside of a tepee in Burning Man.
Who will be my future food star?
This programme contains some strong language
I wonder what we'll be doing. Somerset cider.
Cider. Cheese. Cheese.
An afternoon cream tea.
I've invited the guys to meet me here
at the Mendip Hills in Somerset.
Now, this week is all about adaptability.
It may look very picturesque here, but, trust me, in the food business,
you never know what's round the corner.
We can never tell what we're doing.
I know. I just want to do something easy today.
I don't want to do anything crazy.
Here he comes. There he is.
- Now, how are we? - Good!
So nice to see you all.
Now, I've brought you all here to this beautiful place -
Wookey Hole in Somerset.
Farmhouse Cheddar cheese has been made right here
for over 400 years. Mm!
It is British produce at its very best,
and I, right now, would like to place an order.
OK. I need all of you to bring me a delicious truckle
of 16-month aged farmhouse Cheddar cheese.
- This is what a truckle is. - Whoa!
That's amazing.
Watch carefully because I'm going to show you
how to spot the correct age of a cheese.
First of all, you need to grade it using a cheese iron.
And with the cheese, just aim and then punch up... Ah! ..through.
360 turn, and then very carefully retrieve.
Take that very carefully.
The first thing you do... Smell. ..is smell that.
It's a very sharp, creamy, delicious note.
Check the back of the iron.
You've got the sort of crystallisation of the fat,
which tells you the level of maturity.
And finally, a little taste.
Mm, I love cheese.
The richer, the nuttier and earthier the flavour,
the older the cheese.
Got it? Yeah. OK.
Now, let's split you into two teams today.
Jamie, Michelle, Victoria and Amit,
you are the Red Team today.
Valentina, Leah, Steph and Matthew,
the Blue Team.
Now, there is a catch.
Of course. Of course there's a catch. There's always a catch.
The handmade cheese I'd like... Mm-hm.
..is currently being stored and aged...
Oh, God, you're not going to say it.
..in caves 180ft... Brilliant. ..directly below us.
Yeah! I knew you were going to say that! What?! Follow me.
Oh, my God! OK.
Oh, no. No. No kidding! This...is the entrance. Oh, shit!
All of you will need to free-climb and abseil down these amazing caves.
I'm crying already. You'll be fine. Find a correct truckle...
..and bring it back to me. OK.
Now, off you go. Go and get changed. See you in a minute. Thank you.
I can do it, but I'm going to cry.
SHE GROANS You good?
I'm good. Go get some cheese.
The idea of going in this cave
is, like, my biggest fear.
It's my worst... It's my worst nightmare.
Turn your light on.
Oh, God! How dark is it going to be down there?
I'm setting this challenge because, in the food business,
the pursuit of excellence is never easy.
It's all about who will stay calm and keep a cool head under pressure
and understand what they're looking for.
For me, it's sink or swim.
Let's go. Ace. No-one left behind.
I love cheese. I like going in caves.
It's a bit exciting, isn't it?
Who'd want to go down a hole and find cheese? Me.
THUNDER RUMBLES
This 180ft vertical descent through a narrow cave system
ends with an 80ft abseil
to the underground caverns where the cheese is stored.
OK, Red Team, come over. Let's go, Michelle. Come on.
Good girl.
First to enter the cave for the Red Team is Michelle.
Oh, it's wet and dirty. Oh!
I'm right behind you, Michelle.
There you go. It's so cool down here.
It's fucking awful. Jamie? Yeah?
I feel like Indian...Indian Jones. JAMIE LAUGHS
Following closely behind are the Blue Team, led by Leah.
It's slippy. This is, like, my worst nightmare, Gordon.
Take your time. Big, deep breath. There you go. Well done.
SHE SOBS
Well done, Leah.
It's like all my phobias all in one.
Valentina, are you OK? Just about.
Oh, wow!
OK, that was the worst bit, right?
After descending 16ft down the hatch
that's barely big enough for a person,
they'll need to traverse through a system of tight tunnels.
I feel like we're in the Goonies movie.
"Hey, you guys!" LAUGHTER
MICHELLE SNIFFLES Go on, Michelle.
You'll be all right. MICHELLE SCREAMS
Keep going.
It's just that feeling of being trapped.
Yeah, yeah.
It's amazing how your mind can play tricks on you.
SHE SOBS, GASPS FOR BREATH
Oh! Are you sure we can fit through that hole?
Next, they need to climb through the narrowest gap of the cave system...
Oh! ..just 22cm wide.
Oh! How am I meant to get out of this hole?
SHE GROANS
Fucking hell!
SHE GROANS Right.
Here we go. SHE GROANS
- Clear. - OK?
Yeah. JAMIE GROANS
SHE GROANS, SOBS
Yeah, push. It's all right. It's all right.
Come here. I'll help you up.
Oh, thanks, Mum and Dad, for making me really slim.
Tell me the cheese is here now. LAUGHTER
It's a boy! Yay! LAUGHTER
I just hope that that's the worst of it.
That was the easy bit.
- Now it's going to get a lot harder. - Hello!
I've taken a short cut to meet them at the bottom of this 80ft drop.
Michelle!
First to make the descent...
MICHELLE SCREAMS ..Michelle.
Well done, Michelle. Well done.
Ah, fuck!
SHE SCREAMS
Don't worry. You're nearly there. 80ft to go.
I'm nearly there! You've got this, girl.
Where's the ground? Can you see me? No, I can't open my eyes.
Open your eyes, girl! Open... HE LAUGHS
Right, come on.
There you go. That wasn't that bad, was it?
This cheese had better be really bloody tasty.
Oh, my word! SHE GASPS
Next to drop, Victoria... Ah!
Amazing. Yay! Down you go. That's it.
And...brace yourself. Good girl. Yes!
..followed by Amit. Of course, this is heights, innit?
You don't like heights, do you? No. Thanks for reminding me, eh?
OK, Amit.
Oh, diddly!
The cheese will be 17 months in a minute.
Let's go! Ooh! Oh, boy.
Oh! GORDON LAUGHS
Come on! Gordon, come on.
Come on! Oh!
Ooh! You OK? I don't know. I don't want to look down yet.
Oh, fuck! Nearly down. 10ft. There you go. Oh, fuck!
Look down. No, no, no. Bit more. GORDON LAUGHS
Right. Sound, yeah?
And finally, for the Red Team, Jamie.
Have you done this before? No. Seriously? Yeah. Well done.
Good job. Cheers, man.
Leading the Blue Team is Leah.
OK, Leah, you got this, girl. Come on.
Oh, yeah!
The first part's the hardest part.
SHE SCREAMS
Well done, Leah. Good.
Well, I don't mind heights.
I'd rather do this than squeeze through the hole.
Was it worth it?
Looking good, seriously. Thank you. How beautiful is this?
Yeah, it's worth it.
I can't believe I'm saying that, but it was worth it.
Well done.
Valentina! Yes, Gordon! Yes!
SHE SCREAMS, LAUGHS
Are you OK? I'd rather be home having an afternoon tea.
Whoa! Stand up straight when you hit the bottom.
Next down, Steph.
CHEERING
I think someone's done this before. Great job.
And last down the drop... Yeah, I'm coming. ..is Matthew.
Oh, wow! How does it look up there? Stunning.
Good job. Yay, Matthew! Good. Up and over.
Thank you, Gordon. On this top step first.
Right, off you go. Start searching for that 16-month-old cheese.
Woohoo! Let's go, guys.
The constant temperature and humidity of these caves
provide the ideal conditions for ageing Cheddars.
Down here, there are three aisles full of 27kg truckles.
One has a 16-month aged Cheddar
that I've asked the teams to collect,
and the other two are filled with less-matured cheeses.
Shall I just dig one? Right... Just go in.
Wow! Whoohoohoo!
That smells like the one. Do you think so?
Oh, this looks quite fatty. Yeah.
I think three. There was, like, a kick.
I want to go for two. Because that's more mouldy? Yeah.
The level of mould on it is... You're going for mould over flavour?
For me, it's number two. 100%.
I'd like to go for two...
Fine. ..if that's OK.
Arrgh! Two. Are we going for two? Yeah.
I'm going to say it's this one. This third one.
I'd put money on that.
I could be wrong, but I really think it's this one.
Mate, it's so creamy. We have to go with the majority.
I'd say one. I say one. I say one, too.
One is very creamy. I'm happy to go with the majority,
but I really think it's that one. I genuinely think it's one.
Shall we get this, then? Yeah. Yeah.
Whoa! Balance it on your head. Is it heavy? Yes.
I don't know why. I really thought it was the other one.
Whoa! Got it?
Thank you, Amit. No probs. Good man.
That's a heavy piece of cheese, right?
Whoa! Thank you.
OK.
I set this incredible challenge to see if you could keep
clear heads under pressure,
and whether you could correctly identify
a delicious 16-month aged beautiful Cheddar. Yeah.
Are we confident?
Yeah. I feel good. I do.
Yeah. You look a little bit confused.
You know, Gordon, I would have picked the other one,
furthest along. The third one? I think so, yeah.
But I did go with the majority.
How confident were you? I would have put money on that.
OK, Blue Team.
Leah, which one did you think? I thought three.
I just felt three had more tang at the back of my throat,
which is what I was going on,
but Steph put up a good argument for the reason to go two,
which is why I went for it.
I'm going to reveal to both teams what cheese you chose.
Right, let's taste the Red Team.
Red Team, three of you wanted this cheese, right? Yeah. Yeah.
Amit, you didn't? Yeah.
Blue Team.
Interesting. Very interesting.
Red Team, it's not the 16-month. Oh!
OK. It's 12-month aged Cheddar.
Oh, so close! THEY GROAN
Amit,
you had... THEY SCREAM
..the 16-month.
You know, I could just tell. The smell, you just...
I just knew I wouldn't forget that smell.
We should have listened to you. Sorry, man.
I had the right cheese, and I knew it. I knew it.
But, you know, I had to go with the team.
What was I going to do?
Blue Team, this cheese... Yeah?
..is six months old.
THEY GROAN
Six months is a baby! It's so green.
Leah, just like Amit on the Red Team... Yeah.
I said three. ..you had it in the bag.
I know, but I kept saying three.
I'm very mad cos I flipping said three,
and I gave my reasons why.
SHE GROANS It was three!
I've been saying this for weeks now,
but I'm going to tell you one more time.
Stick to your convictions. Yes. Be confident. Yeah.
Because you both had the right cheese in your hands
and you allowed your teams to talk you down from it,
so stand up for what you believe.
So, the winning team is... No-one. No-one. No-one.
..nobody.
How gutting, descending 180ft for the wrong cheese.
See you in the morning.
If they behave like this in the next challenge,
there's going to be trouble.
What a lovely morning. Wow! Look at this! This is incredible.
Wow. Lovely farm. It's huge.
It goes all the way back there, as well.
I wonder what we're doing today.
Don't know, but it's all fresh, innit? Yeah, fresh.
Now, I've asked the guys to meet me here at the beautiful
Daylesford Organic Farm in Morton-in-the-Marsh
in the Cotswolds.
Set over 2,500 acres, this organic farm
has won multiple awards.
If you're looking for excellence, it's right here.
But in business, you're only as strong as your weakest link.
Let's hope the contenders don't let this place down.
I love the Cotswolds.
This is genuinely my idea of heaven.
Is this like your parents' vineyard in Italy?
I wish.
Oh, hello.
Hiya.
- Good morning. - Morning.
Yesterday, I hope you all learnt a very valuable lesson about standing
by your decisions.
We're in week five.
Honestly, if you're still getting your ideas shut down,
I'm worried right now.
You all run prolific businesses.
You make decisions on a daily basis.
Make them here. Got it?
Yeah. Good.
Now, for your next big challenge,
I want all of you to create a delicious vegetarian...
OK.
..children's grab-and-go product range.
Oh, wow. Wow, yeah.
For kids aged five to seven-year-olds. Wow.
That consists of one amazing main course, a snack and a drink.
Is that clear?
Very clear.
Today, you'll be devising your concept.
Tomorrow, you'll be pitching your range to the farm itself.
The team that receives the best feedback wins.
OK. Do not disappoint me.
Off you go, guys.
Oh, my God.
I love children.
Right.
Let's get cracking.
Let's just win this task now.
I've got two children, so I know exactly what it's like...
To convince them to eat.
This challenge is about clearly the food, but it's about
pitching that brand.
How do you sell it to parents?
How do you convince the kids?
Kids have a very short attention span, so it's got to be colourful,
exciting,
but more importantly, appetising.
Tomorrow, the teams will be pitching their kids' grab-and-go ranges.
I feel very strong in the kitchen and cooking and taste and visuals,
so I'd love to lead the food in whoever I'm with.
So, today, they'll need to create their recipes and design
eye-catching packaging.
I think I would prefer to do the branding, personally.
Designing and branding is just right up my street.
Your creative flair is so amazing.
You're so skilled at that.
I've been confined to the kitchen all over the previous challenge,
and I'm really happy to come out of that and be in a creative team.
So, yeah, really excited.
I think we're going to absolutely smash it.
OK, guys, you know what? We're going to have to do this.
We're going to have to divide and conquer.
I don't want to be held back now this time round, right?
What I'm thinking is I would like to work with you on the branding,
and then maybe you guys with the food just play
to your strengths.
So, is your skill branding as well as cooking?
As well as cooking, yeah.
Amit is really enthusiastic because he's taken on board Gordon's
points, but we just need to keep it at a nice level where everybody's
being listened to.
I don't want to be part of the losing team.
But, listen, we know Gordon said
for you to have a voice, but I feel like it's really loud,
your voice.
Team roles decided...
Good luck, guys.
Try and think about the end goal.
..they now need to get farming.
There are 29 acres of market garden here to explore...
Have we got any chard around?
..with over 300 varieties of organic fruit,
vegetables and herbs...
I'll get like five pieces of rhubarb. Yeah.
..they can use in their products.
I love strawberries. And do you know what?
Kids love strawberries as well.
Do we want broad beans?
I really am not a fan of broad beans.
I think we should get, like, one of everything.
I can hear Steph having like loads and loads of ideas.
Thinking back of when Steph took control
of the cheese challenge yesterday.
Come on. Let's go.
I'm definitely going to stand my ground a little bit more.
Oh.
A snack I always do is hummus, but you could put beetroot
in the hummus and make it bright pink. What about a main?
Could do tartlets, so you could have it like a pizza.
I mean, I know my kids love pizza.
Tomatoes it is.
Oh, I'm happy with that. I've got a bundle.
Come on. Time.
Have you got...? Have you got potatoes?
We've got everything.
Are they wasting time now?
OK, let's just go. That's delicious.
I was thinking for the snack, brownie or cookies.
Cookies. Good. Sweet baked-type thing.
What about like a rocky road? With chocolate.
The marshmallows, the strawberries.
My kids would really like that.
I think that's a great idea.
It's about getting the attention of the five to seven-year-olds.
Get the sugar in them, you know, get them running
around for a little bit.
That's how I see it.
Get it exciting.
And what were you thinking for the main?
Doing a wrap.
I assume we're going to research a grab-and-go box, aren't we?
So, if it was a wrap, like, cut in half... I'm happy with that.
Yeah.
Right? Let's get it out. Fruit and veg collected...
I love this.
..the teams must now decide on a theme for their product range.
I really love the idea of we're in a farm
with just beautiful products.
For me, it should be all about the life in a farm.
I definitely think characterising the farm could be quite cool.
Absolutely. I love that.
Something I really want to make sure is at the forefront
of this is education.
Yeah, but don't presume that they don't know.
There is a risk of the farm theme being a little bit babyish.
Five and seven-year-olds are very smart.
They're already at school. They're reading, they're learning.
They're actually not as little as you think.
Yeah, I like the idea of farm because if you're going
down milkshake, you've got the moo cows.
The farm might be a bit boring. But it's really important.
That's so safe.
We need to really make it fun, exciting.
I'm definitely thinking space.
When I was, like, between five and seven, I was excited about, like,
the stars and shit like that.
OK, we'll make space work, then.
Yeah. It's a child's product.
If it's not fun, then there's no point.
And what's going to win it for us?
Is it being fun, colourful and exciting?
As the teams get started
on their grab-and-go products,
I want to find out more about the kids' food market,
so I've arranged to meet with a budding business sensation,
13-year-old vegan chef Omari McQueen. With his own vegan brand
CBBC cookery show and an award-winning cookbook,
he's the perfect person to get the lowdown on what kids want.
We're live, so no swearing, please.
OK. I don't swear.
Nor do I.
Yeah, you do. I do not swear.
It's the muppets I have to work with.
First of all, congratulations, OK, because you have taken this whole
cookery scene by storm.
Second series of your own show.
Yep. You're also the CEO of your own company.
Yeah. How cool is that?
A CEO at the age of what?
13. 13.
What attracts you to the food first?
Kids, they love to see something that's fun, and it has lots of
colour to it.
When you're selling it to the parents,
you have to have the benefits of the food where they buy it.
What kind of things do you look for in packaging?
With my siblings, they don't like stuff that looks like baby stuff.
So, they don't like being spoken down to.
Yeah. They want to be feeling a little bit more mature.
Yes. Let's fast track ten years' time.
What would you like to be?
I want to have my own restaurants all around the world like you.
I love that. Dude.
1pm, and it's time to divide and conquer.
So, have you got any ideas for names?
Oh, my gosh,
I am dying to tell you all the names I've got in mind. OK.
For the branding half of the teams, first job,
come up with a name and logo for their product ranges.
When I think about space, it's, of course, like the moon.
Astronauts. Starships.
I like starships. I don't like starships.
You don't like starships? It's a bit flat.
Whilst in the kitchen... You focus on the beetroot, hummus,
and then I will work on cutting the batons and then doing...
Seeing how we're going to present it.
The task in hand - develop recipes to win over a five
to seven-year-old audience.
I'll get started on the smoothie quickly, and let's just do
the rocky road, I reckon.
We'll prepare a mix of chocolate.
50 dark, 50 white, 100 milk,
and then I'm going to do the shortbread.
So, do you make it often, then, shortbread? Every couple of weeks.
I actually do make a lot of sweet treats at home.
So, these need to be cooked? On the Blue Team...
Yeah, but you can chop it really small.
..taking the lead on their farm-inspired snack, Leah.
Idea is it is meant to look like a little bundle of hay.
Come on. It will work.
Those batons, they just look so healthy, and kids
don't like healthy. We'll work on that.
Could you try this paste for me in a minute?
Yeah. I only put one thing of garlic in,
and it's super garlicky. Really garlicky.
Yeah. I like that. I love it.
OK, we can move on to the pizza.
Yeah.
Quantum Kids. Space Monster.
Astronaut. Astro... Astro Club.
For the branding teams... Astro Club. Yeah.
All right. Let's go with that.
..I've given them a pair of top graphic designers to help
bring their visions to life.
I love that font. Do you think the logo should be that big?
Could we not have it this way?
No, because the brand name is the most important thing.
Or we have the logo here.
I'd be very uncomfortable with that.
OK, let's move on. We don't have time.
The brand could be something like Jay the Pig, an extraordinary
little pig that lives in a farm.
On the Blue Team,
still to decide on a brand name, Valentina and Matthew.
I like the idea of scrumping.
You go and get apples from somewhere.
So, you go to someone else's apple tree and you scrumple them.
Yeah. So, something like this scrumpy's vegetable patch.
I really hate it because it's... I don't know.
I just think it has to be catchy, it needs to be fun.
I'm going to tell you the idea behind scrumpy's.
No, you say that. It's not working.
I don't know how to say that in a better way.
I'm not just asking, I'm challenging that because you say...
Scrump... And if you let me talk, I will get my point across.
OK. Don't need to get upset or to change your tone.
Scrumpy's... I also have seven years' experience of branding.
Do you?
I understand. Yeah. I'm not going to go down that road.
OK? Yes.
When Valentina is on point, she can be brilliant.
But she has to understand that just because she's got
more experience in something doesn't necessarily mean
that she's right.
"I've got seven years of branding experience."
Yeah, well, I've also got experience within setting stuff up as well.
You don't need to be showing whose balls are bigger.
For me, it's Jay the Pig all the way.
I'm really going to push for this Scrumpy.
Back in the kitchen...
Pizza. What do people put on a pizza?
..and the Blue Team have moved on to their main dish.
Because it's missing something, and I can't work out what it is.
Do you think the children will eat the asparagus as one piece?
I'm feeling the pressure because it's not how I want it to look.
Oh, it's cold pizza.
Who wants cold pizza?
Suddenly, now I'm just, like, freaking out.
Oh, my gosh.
OK, well, now we know that that doesn't work.
Not happy with the toppings.
Right. Hello.
OK. How are we doing?
We're doing well.
We're experimenting, so we're trialling lots of different variables.
Pizza? Yeah, not what I expected to see.
We were trying to, like, get lots of colours on there.
I know you've got it going on up there.
Yeah. But it's not resonating, so you can be a little bit
more creative on that.
What's this?
These are our little baton bundles. We went for, like, a rainbow theme.
That looks like something out of a leftover banquet from the 1980s.
You've got cutters, you've got shapes, you've got animals.
Just bring some fun into it because that's been lost.
OK? OK. Good luck.
Thank you.
OK, shall we get some shapes out? Yeah.
Blue Team's kitchen.
There's no fun there. Pizza, and then a bunch of crudites.
It just seems sort of run-of-the-mill
and just like a desperate throw out,
as opposed to something that'll entice them in.
This is beetroot and carrot slaw.
A little bit of lemon juice to enhance the flavour.
That's better.
Mm-hm. Next up, I want to check in on the Red Team
and their space-themed recipes.
OK, how are we? Yeah, good, thanks.
How's it going? Yeah, fine.
What are we cooking? What are we making?
We've gone for a wrap that we're going to have shaped in a rocket ship.
Heritage carrots and beetroot slaw in there.
Snack, we're going for a rocky road style. Some shortbread.
The chocolate, we've gone for strawberries through it
and the marshmallows.
Wow. OK.
It's a very sugary snack.
Five to seven-year-olds, remember?
Yes. Yeah, but we're balancing it out with, you know...
Other bits. Yeah.
I can't wait to see this coming together.
OK, good luck. Thank you. Thank you.
I think that went well, don't you? Yes.
So, in the Red Team's kitchen, Jamie sounds excited. But a wrap?
A wrap with beetroot and cabbage, that does not sound appetising
for a five or seven-year-old.
Rocky road finished with shortbread and strawberries.
The calories are important as well.
It doesn't feel right.
Shall we try and compromise on maybe a different name.
Do you like Charlie the Farmer?
Charlie the Farmer? That's... Yeah. It's a farmer.
We're in a farm. Compromise? Phew! Good. Got there. Great.
Charlie the Farmer. I like the idea of a rabbit.
OK, yeah. Let's go with a rabbit.
OK, so, Charlie the rabbit on his little adventure.
On his little adventure. He could be on a skateboard
and the skateboard could be a carrot. In terms of the branding,
slight worry that it's going to be a little bit babyish.
So we need to make sure that there's that educational side that comes through.
On there, we're going to do, pot your own seeds at home.
Fill me with soil, seeds... Yeah. Water.
Yeah. You can even put a whole tomato in there.
To grow your own tomato in your kitchen.
Another main element is our tag line. Organic. Always organic.
Love. Grown.
Or out of space organic.
What does out of space organic mean?
I mean, if I saw that I wouldn't, I wouldn't know.
Out of space organic because it plays towards our brand story.
We're talking about space. You know what?
I'm sorry. I've got to put my foot down here, man.
What is it? Trust me on this one.
I like organic with love. It's natural.
It's organic. Yes. It's made with love.
Organic with love. Yeah, let's do it.
I think we're going to run out of time, you know?
Yeah, that's OK. Just move on, move on.
OK, next.
With the day coming to an end, the teams
need to finalise their packaging.
Is it possible to do, like, a slice of tomato with seeds in there?
That's perfect. And sign off their recipes. I love that.
Do you think that looks enough like a bunny rabbit?
Yes. Yeah, that's playful.
I think if we've got the spot-on branding, spot-on food
and a really good pitch, I think there's no way we can lose.
Tomorrow, it'll all come down to how well they pitch.
9am.
The teams have one hour to prep samples of their grab-and-go ranges...
Yes, I'm going to get you making the smoothies.
So, we need to make 15 of these.
..before pitching them to me and the experts.
We're aiming for perfect, I think. Yes, Chef.
The team we decide has created the best overall range will win.
If you need any help with any spices or a bit of star anise... No spices!
..I might be able to help you.
We've got shit-loads to do, mate.
Making a start on the Red Team's rocky road snack...
That is a lot of chocolate.
..Michelle and Victoria.
So much chocolate.
It's so much chocolate.
I wanted it to be a healthy snack. It is not.
It's not healthy. When Amit and I were creating the design,
we made it very health-focused.
However, Jamie and Michelle have made a very chocolate-heavy
snack, so there's inconsistencies there.
What ingredients do we have in our smoothie?
Are they healthy? Per portion,
you've got about half a banana, blueberries, loads of them...
It's two of your five-a-day in there, isn't it?
In there, yeah, yeah. And then we've got three or four in the wrap.
So, with the whole meal, we're getting five a day.
So, the five-a-day thing that we've got going, I'm happy
that we can put it across in the pitch.
I don't think it's on the branding, the five-a-day,
but they have mentioned about it using organic ingredients.
So, we've got peppers that are in the shape of a rabbit,
got carrots in the shape of a carrot.
It's all about the fun.
For the Blue Team, prepping their farm-inspired snack, Valentina.
I'm struggling to see a bunny with this.
How you make it into a bunny?
We just cut out the ears, cut out the head.
And we've got the bun.
Yeah, how is that a bunny?
It's playful.
I really don't like this rabbit theme.
Do you want Steph to do the rabbits?
If she could do better, yeah.
Would you mind doing the marshmallows then?
Yeah. Yeah.
You can't make Valentina do something
that she doesn't want to do.
So, my philosophy is always find a solution.
The packaging's here.
Oh, wow. It looks incredible.
Right? It's here. Are you ready?
Oh! Yeah? Look at this.
That looks so good.
I'm actually really proud of that.
And then we've got "organic with love" on every packet.
What? "Organic with love"? I thought we were doing space.
I thought it was space.
Oh! OK, so...
I love this little tomato plant.
Wasn't the path a different colour?
Was it what? Was it always orange?
Yes.
Yeah. I felt like the packaging was too orange.
I think everything looked the same.
Also, the bunny might be a bit childish,
so I'm a little bit unhappy.
We've got five minutes.
Are you going to be able to do those bunnies in five minutes?
Yeah, I think so.
Now the packaging has arrived...
How many is there?
11. We need three more.
..the teams can add the finishing touches to their food
and drink samples. All the drinks done?
Yeah? Yeah. Two, four, six, eight, ten, 12, 14. Push it with 15.
I'm doing one more.
Sorry, that was my bad.
Teamwork.
I think we're done, guys. Yeah, well done.
Oh, yeah.
It's nearly time for the teams to pitch their grab-and-go kids' range.
But first, I want to get some feedback direct
from their target market.
I've invited a group of five to seven-year-old boys and girls...
..to taste test the teams' food.
First...
..the Blue Team's Charlie The Farmer range...
I think the carrots are nice.
..which includes a veggie tartlet...
I like the pizza.
..strawberry milkshake...
I love it.
..and a beetroot hummus dip with veggie sticks.
I didn't like the sauce here.
Next is the Red Team's Astro Club range, consisting
of a blueberry smoothie...
I love the drink.
I like the drink especially.
..cheese wrap...
I like the cheese, but not the pink bit.
..and a rocky road snack.
I really like that. It's chocolate.
And the decorations. Crunchy and nice.
I loved it.
I liked everything.
I didn't like any of it.
I like...
The kids have given their feedback, so now
it's over to the teams. So both teams have designed their packaging.
They've come up with some exciting ideas.
Your feedback is going to be crucial.
Helping me judge this challenge is Daylesford's creative director
Amy Devine.
Any products hoping to get into the award-winning farm shop
need her approval.
I've also asked Omari to return to offer his thoughts
on the teams' efforts.
Amy, visual impact is important, right?
You want something that's going to stand out on the shelf.
And it has to attract the parent and the child.
You want the child to see it,
be interested in it.
But the parent has to trust it.
Now, as one of the most prolific vegan chefs anywhere on the planet,
how important is hiding ingredients through?
My sister, she doesn't like vegetables, so I have my own recipe
called cauliflower wings, and I do not make it in front of her.
So, kids don't want to see all these vegetables, right?
Yeah. So, five to seven-year-olds, they're not babies any more.
They always want to be a little bit older.
Yeah, don't patronise them. Yeah. Exactly.
Smiles.
Ah!
First up, pitching Charlie The Farmer, the Blue Team.
Welcome, Blue Team. Nice to see you.
Hello. Hi.
Nice to meet you.
OK. Please, fire away.
So, we are the founders of Charlie The Farmer, on-the-go lunch snacks
which bring organic, yummy food from farm to tummy.
So, I want to bring you to the journey of this little
rabbit called Charlie The Farmer.
He's determined to discover beautiful, beautiful vegetables.
We wanted to have a brand that is gender-neutral,
hence Charlie, which is a name that is both female and male.
We wanted to put a little element of the sustainability as well.
So, the actual vegetable pot,
you put a handful of soil in there,
you can get a tomato seed and then you can put
it on a sunny windowsill, so then you can almost bring
a little bit of the farm home with you as well.
And so are there any tomatoes in there?
There's not any tomatoes in there. No, no, no.
So, how am I supposed to grow tomato if I haven't got one in there?
It's great that you've got the farm link in,
because that's so important.
And the rabbit character choice is great,
but it's very cutesy.
My siblings, they're both eight,
and they go for older things.
They would not want to buy this because it's, like, babyish.
You've got one colour across them all. Why?
Orange is lovely.
It makes you think about something warmer.
But when you imagine if you're expanding this range
and you've got everything all the same, it's very hard to shop.
I'm going to talk about the food now.
We made the carrots into carrot shapes.
We made the hummus bright colours. Is there vegetables inside there?
Yes, so this is a hummus, and it's got beetroot in it.
I like the way that that's hidden.
My sister would definitely eat that.
We've got a tart for our main. We've got some spinach
hidden underneath there.
I know that cheese and tomato is a really big firm
favourite for children.
Vegetable tartlet.
How many five-year-olds know the word tartlet?
Explaining that this is a tartlet is an education for them.
They've learned something for that day.
OK, good.
Thank you. Thank you.
Yeah, interesting.
It's sort of almost they've dumbed it down.
Seven and six-year-olds would definitely not go for this. No.
We should've just popped in a cherry tomato.
Yeah. Yeah.
Yeah. That was such an opportunity. Bugger.
Yeah. Yeah.
So, I'll be introducing the brand, then Jamie will go
on to the ingredients.
So that's the pitch.
Michelle and yourself, Amit, won't talk in that part.
I'm going to just wrap up with the product, the product placement.
No, you're not doing your wrapping, you're doing nothing.
Please don't butt in.
No. I'm not going to butt in.
If you guys have got it, then that's fine.
Right, Red Team, welcome.
Please, fire away.
We are the founders of Astro Club.
We chose the theme of space, as we see it as a way to make us
distinctive in the marketplace.
Space is educational, but it's also fun.
My name is Amit.
I just wanted to say hi.
Essentially, what we wanted to do is Astro Club is celebrating
the very best of British produce, so we're telling the story
and the narrative of farm to plate,
but for children.
Space?
Yeah, the space.
Let me clarify.
So, we wanted to bring an exciting way for kids to enjoy their food
made with love. Organic with Love.
Astro Club. Organic with Love.
Yeah. Sounds like the inside of a tepee in Burning Man.
I think there's a little bit of a gap in the narrative for me
of farm to fork into space.
I feel like that could have been a little bit stronger.
So we missed the ball with that one.
We missed the mark on that. We missed the mark on that one.
So I'm going to pass over to Jamie.
He is our food team.
We wanted to make the parents feel comfortable that their children
are getting a nice, nutritious and organic meal, but also a meal
that the children will enjoy eating as well.
So, here, we have a smoothie.
They've got lots of fresh blueberries in there,
and there's just under half a banana in each one as well.
And then we mixed it with grape juice,
and then we've added natural flavourings.
Have you worked out how much sugar is in it from the fruit?
Not from the fruit.
No, no, no.
I think there's still going to be a lot of sugar in that...
Very sweet. Yeah.
What is healthy about something so sweet and sugary?
Across the range it's a five-a-day balanced diet.
Where is the five?
So, in the wrap itself, you've got tomatoes, you've got the carrots
and you have the beetroot as well.
And in the smoothie, you've got your banana and your blueberries.
So, what you're saying is you've got a collection of five or six
fruit and vegetables.
Yes. Yes. So, as the meal... That's not five a day, FYI.
Right.
OK. Right? Red Team, thank you.
Thank you. Thank you.
Of course, kids are going to love that, of course, but it's not going
to be... It's not something you can give them every day.
No, it was so sugary.
Heavy chocolate marshmallow. It was.
You know, you want to give your chil...
You give your children a sweet treat at the end.
Michelle, she made it very sugary, which I just thought
was a wrong decision, and Gordon kept on coming back to the sweet
treat being a problem.
It did look a bit childish.
So, you know, it's true.
So that's hard sometimes to argue with that.
I only heard negative things about the branding.
So if the branding lets us down, then that is going to fall
on Valentina and Matthew, unfortunately.
Pitches over.
Tomorrow, they'll meet me at the restaurant where
I'll reveal the results.
Right. How are we?
Good. Good, thank you.
Good.
Your first challenge involved all of you descending 180 feet
into a cave to pick up that delicious 16-month-old age Cheddar.
Now, as you know, none of you selected the correct cheese.
Well, you did, but you both managed to be talked
out of it by your teams.
And after that challenge, I had a very stern message
for you all - stick to your convictions.
For your second challenge, I asked all of you to devise a stunning
new vegetarian product range aimed at five to seven-year-olds.
Let's start with the Blue Team.
Charlie The Farmer.
Packaging. The orange colour.
It was confusing.
A strawberry milkshake in an orange packet.
It's going to look slightly weird.
Yeah.
Matthew, sustainability was a big thing for you, right?
It's a big part of what I want to be able to achieve out of my time
in this industry.
So I wanted to upcycle the pot.
It's the pot to grow a tomato without a tomato in it.
Hello. Yeah. OK.
OK, Red Team. Astro Club.
Yes.
I thought it was really good, and so did the panel.
Thank you.
But we were a bit confused.
How did that tie into the vegetables that you collected on the farm?
It could've been developed a bit more, definitely.
You've got two items here that are really sort of connected
to the Astro Club.
And then the smoothie, did you run out of names?
That's just a smoothie.
We had written it down.
So it was meant to go on the packaging.
It just didn't get there.
Let's move on with the food.
Michelle, were you not worried the fact that these things are laced
with so much sugar?
I mentioned it numerous times that I understood Jamie's concept
of an incentive.
Yeah, that's a smart idea.
But this is two heavy, sugary-based snacks.
And I tasted both of these.
And there's so much sugar in this, so much sugar
in this. And this thing here.
Someone told me there was seven strawberries in there. Dried.
Dried. Trust me, I didn't find seven strawberries.
I barely found one.
But a lot of marshmallow, a lot of chocolate.
I just expected that to have less sugar.
And this with no sugar in. Yeah.
In your pitch, you kept on mentioning five a day.
We checked all the food for both teams.
And, Jamie, I want to say to all of you, you're miles off.
OK. OK.
Sorry.
You've confused five a day with five different vegetables.
There's a big difference.
OK.
Right. Results. I'm going to let you in on a little secret.
I invited ten local five to seven-year-olds down to the farm.
What did they say? Did they like it?
All those ten kids tried all of your products.
And trust me, they didn't hold back.
Right. Blue Team.
The feedback from the experts - whilst you brought the vegetables
to the forefront, smartly, and really incorporated them
into the story,
it came across too young.
The language and the imagery felt more suited
to three to four-year-olds.
The food wasn't the most dynamic, but it did feel really healthy.
Most of the kids loved the colourful dip,
and your cheese and tomato tartlets went down very well.
Red Team. The experts felt the concept of space was a really
fun and exciting one, but the space theme, it just felt incomplete.
And then the pitch left us wanting more explanation.
The kids who tried your food, you'll be happy to hear,
loved the rocky road.
Boy, they could not devour that quick enough!
Yeah. But it contained so much fricking sugar
they were literally bouncing off the walls inside that tepee.
Yeah. OK.
So, after getting feedback from the industry experts
and all those kids that tasted all your products, I've decided
the winning team this week...
..is the Blue Team.
Well done.
Tough challenge.
The expert panel really felt that you understood the brief.
Skewed slightly young, but it resonated.
The food was a double hit with the panel and the kids.
Well done, Leah.
The farm said, with some tweaks, they would consider putting
Charlie The Farmer on the shelves.
Well done. Right.
Red Team, at least one of you will be leaving today,
but before I decide who that is, I want to give you all a chance
to tell me why you think you should stay.
OK.
I'll see you in the restaurant.
I don't think I should be going home.
I'm pretty confident that I'm going to be able to get
that across to Gordon and also back that up with every single decision
that I made.
I'm very let down by the food team.
I think as parents, they should have known not to do
really sugary dishes.
And at this stage of the competition,
there's no excuses.
Wanted to do my best this week.
I feel like a proper fucking... Went for it, and, yeah, I'm pissed
off that I'm in the grilling again.
I don't believe I should be in there at all.
So, there's a number of reasons I'm in the grilling.
One is the branding was not complete and precise to the point.
And second of all, there was too much sugar in the snacks.
And third of all, the pitch was shite.
Come in. Sit down, please.
Thank you.
OK. Take a seat, please.
Take a seat, please, Victoria.
Right.
The original idea you had was a strong one.
Yes. OK. Yeah.
I know you pride yourself on branding,
but right now, would you be proud of what you produced?
I'm proud of the concept and the story I wanted to get across.
I'm not proud of the fact that it didn't translate.
I got excited about the space concept.
I was hooked in. We started off with this great idea.
There was no follow-through. I'm going to be completely honest.
I spent a lot of time baby-sitting Amit, and I didn't expect
at this stage of the competition to have to be doing his job
as well as mine.
So, are you saying that you couldn't manage Amit?
This week, I definitely couldn't, and it just meant
that I didn't get my vision on the packaging.
Organic With Love.
How does that relate to space? Yeah.
For me, it was the parents were going to make
the decision to buy.
So just to have organic, or made with love.
That was my understanding. Prepared with love.
Something like that.
It could have been tied together better. Totally.
A space theme. Help me. How does that resonate?
It doesn't. It doesn't resonate. Thank you.
It doesn't. Sorry, it doesn't.
The wrap. The beetroot was bleeding all over the place.
It looked sort of old and stained.
Surely there's a better way of hiding that beetroot or not use
it and come up with a more exciting veg?
Beetroot crisps?
Yeah. As a snack.
Yeah, yeah, it probably would have been a better option.
Yeah, definitely. You and Michelle in the kitchen,
that working relationship had clearly no dynamic.
Mm-hm. You must have felt that, because who took the lead in there?
It was myself taking the lead. Definitely.
I think Michelle was just a bit more like,
"Oh, you tell me what to do," and all this,
and it was just like, there's not... I didn't have much
inspiration from Michelle's side.
I was just like going, "Right, OK," trying to find... Pulling ideas
out of other people's head.
I just think you could have done better.
Rocky Road. Yeah. Full of sugar. Absolutely.
I wouldn't have had all those artificial colourings and
preservatives on that snack in the first place. But I'm confused.
It was your snack. That's your DNA.
It was my snack, right?
But there's two of us in that kitchen.
And Jamie was for putting that on that snack.
I would have went with a cupcake.
Some vegetables in there.
Something a bit lighter.
That's what I do at home.
But you're talking as if you weren't in the room.
That was your department. When you say, "we," it's you.
Unless you want me to go in there and absolutely create chaos
because I'm going to stick by that and not budge,
then we're going to achieve nothing.
I want you to stand up for what you know is right.
You just accepted that. All that veg on the farm, and you barely used it.
Those ten kids that ate that rocky road and that smoothie,
it's like we dipped them in sugar and stuck them
on a fucking trampoline.
So, where do you think the fault lies in this challenge?
Victoria.
She constantly just wanted to hog the limelight.
"Oh, this. No, this? Oh, let's do this. Let's do this."
And I was like, "Well, let's not." Really,
I would have liked them to just pass me the ball,
and I would've just got on with it.
Overall, as a team, the least team player was probably Amit.
He shies away from the work completely.
And then when they came in the kitchen, he couldn't even
put together bloody 15 bottles of smoothie.
He just, like, messes around. I managed him.
I told him exactly what I needed from him, and he just didn't do it.
He just runs around.
I just didn't expect to tell someone to do something and for them not
to do it.
You told Amit to step up.
He took that on board, and by God, he stepped up.
He thought he was the big man all day because...
Here's my question to you. Hmm.
Are you just happy to coast through this process or make waves?
No, I'm here to make waves.
I take this process so seriously, and every single week I deliver.
You may be able to deliver.
But what's becoming evident is you can't control.
Hmm.
Amit, I'm starting to sense a pattern.
No-one's listening to you. Mm-hm.
I take that on board. And I'll make sure that...
..that's not the case.
Third time in here.
I'm starting to lose faith.
Don't lose faith in me, please.
Like I am... I'm here for it.
I expected a stronger voice.
I've become more vocal.
Since week one to now, I've become a lot more vocal.
Thank you, Michelle.
Thank you.
All right. Thanks, Gordon.
Michelle, Jamie, Victoria and Amit,
you were all at fault in this challenge.
I expect each and every one of you to get stronger every week,
and in this room, clearly a lot of potential,
let's get that absolutely clear.
But for me, potential can only be fulfilled
if the person behind it believes in themselves.
I'm sorry.
Michelle, I will not be investing in you.
We're done.
I'm not finished.
There was one person across this week and the whole challenge
who everyone in the team identified was a problem.
I just can't ignore that.
Amit, we're done.
Oh, my God.
I had to let Michelle go because she was constantly pointing
out problems after the event.
And, Amit, everyone in his team identified him as the issue.
And in business, if a name keeps on coming forward, trust me,
you have to deal with it.
I'm happy with where I am.
I would have loved to have been in the final, but I will achieve
everything that I set out to achieve.
Just takes me a little bit longer.
I've had an awesome time.
I have had an awesome time.
Definitely a plot twist, but, hey...
..it is what it is.
I feel really lucky, actually. Three grillings, still here.
Two people went. I'm glad I'm not going, really glad.
Yeah, yeah, yeah. So pleased. Yeah.
What being in the grilling taught me is Gordon doesn't want any excuses.
I am in it to win it.
Woohoo!
Next time...
Do not get stuck in the mud.
..it's all about the finer things.
Good morning. Welcome.
What a beautiful restaurant you have.
Let's hope we keep it that way.
And the stakes have never been higher...
Chef Gordon has sat down in the restaurant. He's ordering.
Just give it to me whenever.
Yes, Chef.
..as I get the contenders to run one of my restaurants.
Please don't talk over me when I'm talking!
Got to bring it together now. This is a joke.
We've been waiting ages.
A little update - close the place down.