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Eight weeks ago, I sent 12 food
and drink entrepreneurs on an

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assault course of challenges to
decide which one of their businesses

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I'd be investing
150K of my own cash into.

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This programme contains
some strong language

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Each challenge was designed
to push them to their limit...

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I'm not very good with height.

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It's like all my phobias
all in one.

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..and test them

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in the most extreme business
environments... I cannot take money

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off people without getting
the orders out.

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You didn't let me do this. This is
all you. All right. Festival!

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..to see who would rise to the top.

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This is vibrant.
The colours are great.

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I like the flavours
that are coming through.

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I'm excited about the cocktail.

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She's fantastic.

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Oh! You couldn't organise
a piss-up in a brewery!

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Shit. Just pack it in now.

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You can't be upset.
The day hasn't even begun yet.

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Got to bring it together now.
This is a joke.

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I'm not doing this.

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Disorganised, underprepared.
You let your team down.

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I've invited my three finest
to meet me here in Covent Garden,

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a marketplace that's renowned
across the world and home to some

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of the UK's finest shopping
and dining experiences.

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Where better place to decide
my winner?

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How beautiful is Covent Garden?
It's so nice.

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With nine contenders eliminated,
we're down to my three finalists.

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My baby! Steph, with her
Japanese-inspired soft drinks.

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I've gone through the last eight
weeks and I've changed, like,

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completely from the person I was.

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I haven't been in a grilling.

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I haven't messed up in a big way.

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This is the last hurdle
on that race, and I want to win.

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It's really real now, isn't it?
I wonder what we're going to do.

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Victoria, and her plantain-based
snacks.

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I'm going to do everything
I can to win this.

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I am an East London girl,
so I've got a lot of grit in me.

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I've overcome a lot with zero money
whilst working full time, studying

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full time, while starting my
business. I know I have it in me.

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I am absolutely shaking.

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And Leah,
with her free-from brownies.

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Getting into this final,
it means everything.

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I've left my family.

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I've not seen my children for eight
weeks, but to get to the final,

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it was worth it.

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Wow. It's so different, isn't it?

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The drinks, the plantain, the
brownies.

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Hi, Gordon! Hello.

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First of all, congratulations
to all three of you.

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This week, I'm going to decide
on who's going to win

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my £150,000 investment.

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So tomorrow, you'll all be hosting
a unique launch event right here,

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right in the centre of Covent
Garden, to promote your product,

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your brand and you.

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Whilst I see something unique
in all your businesses,

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I've identified areas each
of you are going to have to address

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if you want any chance of securing
my investment.

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Oh, my God.

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Steph, your Japanese-inspired
soft drink.

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It's a lovely concept, but currently
I don't know where it stands

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in an already crowded drinks market.

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Mm-hm. I want you to work today
on your marketing and social media.

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I want to see something that really
sells your brand. Got it.

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Leah, you sell sugar-free,
gluten-free, delicious

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vegan brownies, but I feel like your
current packaging is not doing

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the brownies justice.

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No. I want to see a total
rebrand of that packaging.

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I want you to show me packaging that
is as aspirational as the product
inside.

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OK. Yeah.

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Victoria, a healthy, exciting
snack brand.

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I've seen your business plan,
and I know you want to extend

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that product range. Yeah.

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Prove to me you have what it takes
to create your great product.

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Oh, my word.

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One final challenge.
Everything to play for.

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I've set you up with the best
of the best.

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There are no excuses.

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Good luck, and I'll see you soon.

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Off you go.

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Oh, my gosh.

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You know, just like...

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Oh, my gosh...

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To launch their businesses,

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I provided each of them with a unit
in an iconic building in the heart

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of Covent Garden.

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Oh, wow, look at this! What an
amazing thing.

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This is massive.

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They'll have just 24 hours
to reinvent these empty rooms

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into incredible spaces to showcase
their brands tomorrow.

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Oh, my gosh. It's so big.

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Oh, the drinks just look so small.

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Gordon's throw down the gauntlet.

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He said, "Your Achilles' heel is
your social media. Sort it out."

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Having 24 hours to change
around the whole social media

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strategy is, is pretty intense.

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I'm going to need a few more cans.

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Oh, my gosh.

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This looks so cool.

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It is very ambitious to do
a complete new product in a day,

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but it is a huge opportunity
right now.

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It's more than the £150,000,

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it's working with Gordon Ramsay.

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This is my baby.

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So Gordon said that he wanted
to rebrand.

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So I have to really focus,
because if I win this, my life

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will change forever.

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How do you showcase such a tiny item
in such a massive room?

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With such a huge task ahead of them,

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they're going to need some help.

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Team... Shut...!

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How are you? Are you OK?

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Hello, sunshine.

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Fuck off! Oh, my God!

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Matthew!

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We're going to win this.

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We're going to do this together.
With me?

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Oh, my God.

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That was a big surprise.

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Victoria, how's it going?

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SHE SCREECHES

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What the heck?!

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What?! Are you working with me?
Yeah, yeah...

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If I could pick anyone to come back,
Jamie would be the first person

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that I would pick.

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So him being on my team
is like a dream come true.

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Team! This is Sunmo.

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Tell me about it, yeah.

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This is our plantain crisp range.
Plantain -

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it's cousin to the banana,
but it's got so much more potassium.

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So I wanted to create a brand
that is healthy, nutritious,

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but it was fun.

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So my brand is very much
rooted in East London.

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I started it literally in my mum's
East London council flat,

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and then I took them to market
stalls, other sites,

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and then through that.

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Now we're in the huge stores
across the country.

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Even to say it, it's amazing.

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I'm not surprised that Victoria's
business has become the success
it has been.

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She's had to come back from work,
work on the business and go back

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to work. Going to the market at 12
midnight, to lugging everything

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to the trade shows.

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But to see her at this point,
I'm just so proud of her.

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Well, the orders are coming in.
I just need the money.

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So what will I be helping
you make, then?

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We're going to be making
a plantain smoothie,

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so we're going into drinks. OK.
And I'm working with the best person

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to make a new product. Funny! Yeah.

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What's this? Is this you?

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Yes.

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So this is the ginger stem brownies.

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So they are gluten-free,
refined sugar-free and dairy-free.

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Wow.
And do you make these all at home?

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Yeah, I've been doing it
in my kitchen, in my house. Stop it.

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So I called them Norah's Brownies
cos I was on maternity with Norah.

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She was six months old and I'm
there, like, baking brownies.

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My husband ate one one day and he
went, "You could make money from
this."

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And I kind of went, "Hmm."

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Any event
that was going on, I would message

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them and say, "Can I get my brownies
in your goodie bag?"

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And I had boxes of brownies in one
hand and Nora was in a pushchair.

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It just step-by-step and
bit-by-bit grew.

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Look. I love it. I love it.

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The business has grown organically
so far, so to get investment

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of any level, I think,
would be a game-changer.

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Being able to get a premises
somewhere, that means

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we don't have to share a kitchen
with loads of workers any more.

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Can't tell you how much
I've outgrown my kitchen.

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I've got, like, secret cupboards
with just things popping out.

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I don't want my family to feel
like they're living

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in a work space any more.

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I'm bursting at the seams here.

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Your products look insane
and they taste incredible.

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So it's the design.
The packaging needs improving.

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And I've always known that.
I've known that for years.

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I just haven't had the funds
to do it.

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And I just am really excited
about...

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Oh, my God, I can't believe you're
here!

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Let's do it. Let's do it.

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The whole idea came from being
in Japan and I tried this drink

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and it really lit my imagination.

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And I want to be transporting people
to downtown Tokyo every time

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they drink it. All the bustling
around, all the movement...

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Yeah, exactly.

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Sounds really cool.

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The idea for my brand came
from my travels with the Royal Navy,

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specifically four months in Japan,
where I was really inspired

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by this drink called Chu-hi.

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When I returned home, I couldn't
find it, so I decided

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to make my own version
of a Chu-hi.

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I went from kind of first ideas
on paper to minimum product

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in the shop in six months.

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My goodness me, here is somebody
that... She's one to follow.

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She's done the hard miles.

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She's not been given this on a plate
and her drink

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will be a great success.

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The last two years
have been really tough.

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I've done everything on my own.

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I've paid my way with everything,
using loans and grants.

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I need to get that investment
and I need to take my business off.

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This opportunity does not come
around twice.

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You know, that's
nice and refreshing.

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What has Gordon said?

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He said it's a bit too niche.

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I need to make it more accessible
for other people. Right, OK.

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So he's told me to work
on social media and marketing.

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OK, cool.

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So you're going to be helping me
with a marketing agency.

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OK, so we've got to create
a campaign around this. Exactly. OK.

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What Gordon's asked Steph
to do, it is massive, mammoth task.

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I mean, 24 hours is not
a lot of time.

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OK. OK.

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We got this, we got this!

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Yeah? Yeah. Don't worry. Don't
worry.

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I've given the finalists an interior
designer each... Hello! Hi.

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..to assist them
in bringing their units to life.

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When I do the markets, I have lots
of, like, green and plants,

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really bright, vibrant colours.
These white walls,

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I'm going to transform it.

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I really want it to scream
downtown Tokyo.

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So I'm thinking futuristic,
like, gaming vibes, assault

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on the senses.

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So maybe we could create some kind
of cool light installation. Yes.

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It's vital the brief that the
finalists give is clear

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and represents the vision
for their brands.

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When I was younger, I used
to have a graffiti wall in my room,

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so all my friends would come
round and write their

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tag name or whatever.

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Yeah, we can bring an element of
that in. Good to have, like, seating

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as well, because that's what it's
about, bringing people together.

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I think that sits really nicely with
you launching the new products
as well.

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The next time they see this space
will be before they launch in front

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of the public tomorrow.

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My business is in my kitchen.

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I don't have a bakery. So maybe we
can play on that a little bit. Yeah.

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Incorporate your kitchen
into this space and maybe extend

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it out to other rooms of the home.
Yeah, I would love that. OK.

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Definitely work with that.

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There's a huge amount of work to do.

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00:11:21,523 --> 00:11:23,763
Obviously, Leah has had this vision
for this company.

241
00:11:23,763 --> 00:11:25,843
She's never had the money
to be able to rebrand it.

242
00:11:25,843 --> 00:11:28,723
So we've got a day to put in four
years' worth of work to get

243
00:11:28,723 --> 00:11:30,523
it rebranded and set up. Yeah.

244
00:11:30,523 --> 00:11:34,163
Oh, my gosh. This is just not real.
Is this really happening? Yeah.

245
00:11:34,163 --> 00:11:38,083
The stakes are high, so I've put
them under real pressure.

246
00:11:38,083 --> 00:11:39,683
That's what it's like in business

247
00:11:39,683 --> 00:11:43,323
with me. Now, I'll only partner
with someone who can really step

248
00:11:43,323 --> 00:11:46,843
up and take direction and get
to that next level.

249
00:11:49,923 --> 00:11:53,043
With the design of their spaces
under way, the finalists now

250
00:11:53,043 --> 00:11:56,883
need to tackle the concerns
I raised with their businesses.

251
00:11:56,883 --> 00:12:00,203
With only limited time to achieve
this, I provided some support

252
00:12:00,203 --> 00:12:01,803
for them all.

253
00:12:01,803 --> 00:12:05,563
Helping Steph revitalise her social
media is award-winning digital

254
00:12:05,563 --> 00:12:07,283
marketing agency Jellyfish.

255
00:12:07,283 --> 00:12:10,443
Hey. Hey!

256
00:12:10,443 --> 00:12:12,963
Assisting Leah to see
if she can take her packaging

257
00:12:12,963 --> 00:12:14,723
to the next level...

258
00:12:14,723 --> 00:12:16,043
Oh, thank you so much.

259
00:12:16,043 --> 00:12:19,403
..top creative agency TRO.

260
00:12:19,403 --> 00:12:22,883
And working with Victoria
on expanding her product range...

261
00:12:22,883 --> 00:12:26,043
Hi. Good to meet you.

262
00:12:26,043 --> 00:12:29,243
..leading food and drink innovators
Tastemakers.

263
00:12:29,243 --> 00:12:31,883
Do you want to tell me
what you're hoping to achieve?

264
00:12:31,883 --> 00:12:34,163
So we've got our plantain
crisp range. Yep.

265
00:12:34,163 --> 00:12:36,603
What I'm really thinking
is to do a protein shake.

266
00:12:36,603 --> 00:12:38,283
Oh, wow. A type of smoothie.

267
00:12:38,283 --> 00:12:41,123
It's got that lovely kind
of creamy texture associated

268
00:12:41,123 --> 00:12:44,243
to it and it's quite sweet.
So I think it would be quite
a good one.

269
00:12:44,243 --> 00:12:46,763
Yeah, I would really like to do
four flavours.

270
00:12:46,763 --> 00:12:48,083
OK, cool.

271
00:12:48,083 --> 00:12:49,883
Have you made smoothies before?

272
00:12:49,883 --> 00:12:52,763
To be honest, I haven't.

273
00:12:52,763 --> 00:12:55,643
I was thinking like a green
smoothie.

274
00:12:55,643 --> 00:12:58,883
Either broccoli or spinach. Or a
combination of the two.

275
00:12:58,883 --> 00:13:00,763
Yeah. Yeah.

276
00:13:00,763 --> 00:13:03,123
So we can use the cucumber.
Yeah.

277
00:13:03,123 --> 00:13:05,363
That will give us the kind
of base liquid.

278
00:13:05,363 --> 00:13:06,883
Yeah.

279
00:13:08,083 --> 00:13:10,603
Amazing colour. It is so green.

280
00:13:13,563 --> 00:13:15,123
It's very bitter.

281
00:13:15,123 --> 00:13:17,043
Yeah, I don't like the taste
of that.

282
00:13:17,043 --> 00:13:19,043
For a smoothie, this could be too
many.

283
00:13:19,043 --> 00:13:21,123
Maybe if it was my business,
I'd maybe just do two,

284
00:13:21,123 --> 00:13:22,763
to start off with, and then build
on that.

285
00:13:22,763 --> 00:13:25,083
But, you know, Victoria
wants to do it.

286
00:13:25,083 --> 00:13:26,723
So, sod it, let's do it.

287
00:13:26,723 --> 00:13:29,363
The green smoothie's out!
The green smoothie's out.

288
00:13:31,363 --> 00:13:34,723
The digital marketing agency
have had a look at Steph's current

289
00:13:34,723 --> 00:13:36,643
social media campaign.

290
00:13:36,643 --> 00:13:38,243
They have some thoughts.

291
00:13:38,243 --> 00:13:41,123
There's a few question marks,
challenges we've got.

292
00:13:41,123 --> 00:13:43,483
There's lots going on in your social
media

293
00:13:43,483 --> 00:13:46,243
that's, that's maybe
a bit confusing.

294
00:13:48,203 --> 00:13:51,283
So, social media so far
has literally just been me.

295
00:13:51,283 --> 00:13:52,723
It's garbage.

296
00:13:52,723 --> 00:13:53,963
I know it's poor.

297
00:13:53,963 --> 00:13:56,883
So I guess one of the first
questions is - who is it really for?

298
00:13:56,883 --> 00:14:00,923
The biggest sort of sector and the
most diverse sector is gamers

299
00:14:00,923 --> 00:14:05,123
who want something that's going
to go with what they're playing.

300
00:14:05,123 --> 00:14:08,883
What do you want people to feel
when they pick up a can?

301
00:14:08,883 --> 00:14:10,323
I want them to be transported.

302
00:14:10,323 --> 00:14:13,523
I remember standing in the centre
of Tokyo, just looking

303
00:14:13,523 --> 00:14:16,643
at a billboard and just taking
it all in.

304
00:14:16,643 --> 00:14:18,443
It's about an experience.

305
00:14:18,443 --> 00:14:20,963
And I think with marketing,
especially with the journey,

306
00:14:20,963 --> 00:14:23,123
that you've got to make
people feel something.

307
00:14:23,123 --> 00:14:25,643
What if this brand is a real kind
of... Gives you an instant hit

308
00:14:25,643 --> 00:14:28,283
of Japan? The sour, distinctive
taste.

309
00:14:28,283 --> 00:14:31,923
What if we said, "This is
about helping you sour up"?

310
00:14:34,443 --> 00:14:36,643
Like power up. To sour up.

311
00:14:36,643 --> 00:14:39,963
Oh... Almost like life's a game
and you need to kind of sour

312
00:14:39,963 --> 00:14:42,883
up to get an edge. That's cool.

313
00:14:42,883 --> 00:14:46,083
What do you think? I think there's
a lot there. In terms

314
00:14:46,083 --> 00:14:47,963
of what it should look like,

315
00:14:47,963 --> 00:14:51,563
we had an idea
of a 15-second or a 30-second video.

316
00:14:51,563 --> 00:14:53,323
Yeah, I think video is massive.

317
00:14:53,323 --> 00:14:55,723
Getting someone to put on a headset

318
00:14:55,723 --> 00:14:58,603
and then it's almost like
you're going into their mind

319
00:14:58,603 --> 00:15:01,363
when they're opening that kind
of drink and into the experience

320
00:15:01,363 --> 00:15:03,403
of Japan. Oh, perfect.

321
00:15:03,403 --> 00:15:05,883
It's a really exciting brief.
I'm getting overexcited.

322
00:15:05,883 --> 00:15:08,243
No, no. Excited is good.

323
00:15:08,243 --> 00:15:09,883
That's what it's all about.

324
00:15:09,883 --> 00:15:13,163
My biggest challenge now is to make
a video that rings true

325
00:15:13,163 --> 00:15:17,603
with that Gen Z, early-millennial
bracket.

326
00:15:17,603 --> 00:15:20,323
Sensory overload.
That's what I want.

327
00:15:20,323 --> 00:15:23,563
I want someone... Perfect. ..like,
borderline overwhelmed!

328
00:15:28,043 --> 00:15:30,803
Over in South London, Leah
is addressing the issues

329
00:15:30,803 --> 00:15:31,923
with her branding.

330
00:15:31,923 --> 00:15:34,003
I've had this packaging
for four years.

331
00:15:34,003 --> 00:15:36,483
I'm very proud of it, only because
I did it myself.

332
00:15:36,483 --> 00:15:38,243
In terms of the overall look
and feel,

333
00:15:38,243 --> 00:15:41,203
probably initially, I wouldn't
have thought it was brownies.

334
00:15:41,203 --> 00:15:44,443
It's got a little bit of a tissue
box vibe, but I think we can kind

335
00:15:44,443 --> 00:15:46,843
of bring it together to shout
about brownies and things.

336
00:15:46,843 --> 00:15:49,643
When I called it Norah's Brownies,
we started with brownies, and now

337
00:15:49,643 --> 00:15:52,283
I'm doing doughnuts, and now
I'm doing cookies.

338
00:15:52,283 --> 00:15:55,243
Lola always said,
"Why is it never called Nola?"

339
00:15:55,243 --> 00:15:58,203
Because it was a... Perfect!
..combination between the two.

340
00:15:58,203 --> 00:16:01,683
In terms of looking at a logo
anyway, we're starting from scratch,

341
00:16:01,683 --> 00:16:05,563
so now is the time if you want
to change that name. Yeah.

342
00:16:05,563 --> 00:16:08,603
Gordon has given you the challenge
today to rebrand this and change it.

343
00:16:08,603 --> 00:16:11,883
If you're going to do it, we're
going to do it with the best in the
business.

344
00:16:11,883 --> 00:16:14,843
This is an opportunity
to rebrand, then...

345
00:16:14,843 --> 00:16:16,523
Yes. ..today is the day.

346
00:16:16,523 --> 00:16:19,083
Today is the day.
Today is the day.

347
00:16:19,083 --> 00:16:22,203
So Nora and Lola - Nola's?

348
00:16:22,203 --> 00:16:24,963
I've had that name Norah's Brownies
for four years, and I built my

349
00:16:24,963 --> 00:16:26,483
brand on that.

350
00:16:26,483 --> 00:16:28,323
People know me as that.

351
00:16:28,323 --> 00:16:30,603
It is a bit scary.

352
00:16:30,603 --> 00:16:34,443
I feel like I've let go
of something and it's a risk.

353
00:16:37,603 --> 00:16:40,803
With only a few hours to completely
revamp their brands...

354
00:16:40,803 --> 00:16:42,763
Oh, my head hurts.

355
00:16:42,763 --> 00:16:45,483
..all three finalists will
need to press ahead and make

356
00:16:45,483 --> 00:16:46,683
some bold decisions...

357
00:16:46,683 --> 00:16:49,843
Just rotate a fraction. I am
rotating. There you go.

358
00:16:49,843 --> 00:16:52,923
..if they want to be ready
for tomorrow's launch events.

359
00:16:52,923 --> 00:16:56,203
At the flavour innovators,
Victoria is pushing forward

360
00:16:56,203 --> 00:16:58,003
with her plantain smoothies.

361
00:16:58,003 --> 00:17:01,683
I think maybe if we start
off with 25g of plantain. OK.

362
00:17:01,683 --> 00:17:05,923
We're going to use some almond
butter, some cacao, water,

363
00:17:05,923 --> 00:17:08,803
and then we're actually
going to try a bit of date syrup.

364
00:17:08,803 --> 00:17:10,363
Mm, it smells very good.

365
00:17:10,363 --> 00:17:12,363
I can't wait to try this.

366
00:17:12,363 --> 00:17:14,283
That should be done. Brilliant.

367
00:17:14,283 --> 00:17:17,563
It smells so chocolaty. It does!

368
00:17:17,563 --> 00:17:20,363
Cheers!
Nice one.

369
00:17:21,803 --> 00:17:23,603
It tastes quite nutty.

370
00:17:23,603 --> 00:17:26,243
Consistency-wise, I think
I will blend it a bit more.

371
00:17:26,243 --> 00:17:27,923
It's not so lumpy.

372
00:17:27,923 --> 00:17:31,483
I was wondering if it could do
with a tiny little bit of salt.

373
00:17:31,483 --> 00:17:34,523
Now that I'm making the smoothies
packed with plantain,

374
00:17:34,523 --> 00:17:38,043
and I've tasted them, I'm so
surprised that no-one's done it
before.

375
00:17:38,043 --> 00:17:40,883
I'm really excited. I can see the
pound signs with this one. Yeah.

376
00:17:40,883 --> 00:17:44,683
This is delicious. I can't believe
it's got plantain in it.

377
00:17:47,043 --> 00:17:48,803
I already don't like it.

378
00:17:48,803 --> 00:17:51,563
Leah is going to have to get
creative if she wants the branding

379
00:17:51,563 --> 00:17:54,323
of her packaging to match the high
quality of her product.

380
00:17:54,323 --> 00:17:57,323
I am looking at that.
And then going, "And then what?"

381
00:17:57,323 --> 00:18:01,483
To create a kind of green backdrop
you then have Norla's on top of.

382
00:18:01,483 --> 00:18:03,883
And is there another way
that we could do it?

383
00:18:03,883 --> 00:18:06,403
Only cos I know time is short
and I'm sure you can hear the panic

384
00:18:06,403 --> 00:18:07,843
in my voice.

385
00:18:07,843 --> 00:18:09,683
So that's £23 for that box.

386
00:18:09,683 --> 00:18:12,163
So I want the people
when they receive the box

387
00:18:12,163 --> 00:18:14,243
to be like,
"This was worth my money."

388
00:18:14,243 --> 00:18:18,083
If we could maybe, like you said,
incorporate those ingredients

389
00:18:18,083 --> 00:18:20,803
in an abstract way. And that
could work really nicely

390
00:18:20,803 --> 00:18:23,683
if we have the kind of raspberry
colour flashing and then you've got

391
00:18:23,683 --> 00:18:27,683
a little lilac that works nicely
tonality-wise. Yes. I'm liking that.

392
00:18:27,683 --> 00:18:32,603
I feel a bit sick, like, I feel a
bit like "Shit, like, what if it

393
00:18:32,603 --> 00:18:36,083
"actually doesn't look nice and I
don't even like it?"

394
00:18:36,083 --> 00:18:39,123
But I'm almost thinking
that the panic is making my brain

395
00:18:39,123 --> 00:18:42,563
stop a little bit and that I just
have to maybe take a deep breath

396
00:18:42,563 --> 00:18:45,523
and calm and just focus,
because there's just...

397
00:18:45,523 --> 00:18:48,123
There's only so much time
I can do this.

398
00:18:48,123 --> 00:18:50,083
Not much longer. Not much longer.

399
00:18:52,163 --> 00:18:54,843
The less fumbling we can have,
the better.

400
00:18:54,843 --> 00:18:58,203
Over at the digital marketing
agency, Steph is calling the shots

401
00:18:58,203 --> 00:19:00,363
on her new social media campaign.

402
00:19:00,363 --> 00:19:04,243
Can you say, "Wow," and, like, look
to that point above the camera?

403
00:19:06,363 --> 00:19:08,083
Wow.

404
00:19:08,083 --> 00:19:10,563
Little bit more wow.
A little bit more.

405
00:19:12,403 --> 00:19:15,123
Wow. A little bit more wow.

406
00:19:15,123 --> 00:19:16,723
OK. Same again.

407
00:19:16,723 --> 00:19:19,043
Do you want to try one
from the other side or anything?

408
00:19:19,043 --> 00:19:21,083
No, I want to just get all the
shots in. OK.

409
00:19:21,083 --> 00:19:23,523
This is the one. I can feel it.

410
00:19:24,723 --> 00:19:26,763
Oh...

411
00:19:26,763 --> 00:19:29,003
HE EXHALES

412
00:19:29,003 --> 00:19:30,883
I like that a lot.

413
00:19:30,883 --> 00:19:33,203
I think the idea is ace. Yeah.

414
00:19:33,203 --> 00:19:36,083
I think, personally, I would
have liked to maybe shoot

415
00:19:36,083 --> 00:19:40,083
more of a variation. In my humble
little experience with shooting,

416
00:19:40,083 --> 00:19:43,523
it's just to kind of try and get
as much as you possibly can.

417
00:19:43,523 --> 00:19:45,803
But, yeah, I think what we've got
is good.

418
00:19:45,803 --> 00:19:48,683
Right. Steph, are you happy with
everything? Cos we've only got

419
00:19:48,683 --> 00:19:52,723
ten minutes left. I think you're
right. We need to get the, um...
Yeah? ..the video chosen.

420
00:19:54,763 --> 00:19:58,523
The day is coming to an end,
and it's time for Victoria, Steph

421
00:19:58,523 --> 00:20:02,323
and Leah to make the final
touches to their brands.

422
00:20:02,323 --> 00:20:03,963
What do you want to do?

423
00:20:03,963 --> 00:20:06,843
Because we've developed
four recipes.

424
00:20:06,843 --> 00:20:08,283
We've tested five.

425
00:20:08,283 --> 00:20:11,643
Yeah, I would actually love to put
forward all four of them.

426
00:20:11,643 --> 00:20:14,683
There is a lot hinging on Gordon
liking these smoothies

427
00:20:14,683 --> 00:20:16,163
that I've produced today.

428
00:20:16,163 --> 00:20:18,843
Him seeing that I can develop
products, that I have that skill

429
00:20:18,843 --> 00:20:21,363
and that ability is so vital.

430
00:20:23,083 --> 00:20:25,843
Good colours. That's good.

431
00:20:25,843 --> 00:20:28,843
Yeah.
So we have the opening of the can.

432
00:20:28,843 --> 00:20:31,883
It's got the logo nice and clearly,
it's looking really good.

433
00:20:31,883 --> 00:20:34,363
So I think what we want
is like the VR headset coming

434
00:20:34,363 --> 00:20:38,683
down and then neons, cartoons,
games, anime, anything.

435
00:20:38,683 --> 00:20:39,963
Tokyo in a drink.

436
00:20:39,963 --> 00:20:42,603
That's the one. Perfect. Yes,
please. Yeah.

437
00:20:42,603 --> 00:20:44,083
Today's been a massive eye opener.

438
00:20:44,083 --> 00:20:46,603
It's shown me what can
happen when you put money

439
00:20:46,603 --> 00:20:48,003
into professional services.

440
00:20:48,003 --> 00:20:49,523
And it's like, having now seen this,

441
00:20:49,523 --> 00:20:53,443
I want that 150 grand from Gordon
because I'm not going back

442
00:20:53,443 --> 00:20:55,483
to editing videos on my phone.

443
00:20:55,483 --> 00:20:58,923
It's going to be a cracking video.
Oh, I'm so excited.

444
00:20:58,923 --> 00:21:02,283
Thank you. Thank you so much. See
you soon. See you.

445
00:21:02,283 --> 00:21:05,283
Let's get Katie's
work up on the big screen.

446
00:21:05,283 --> 00:21:06,963
Oh, look, it says, "Bakery".

447
00:21:06,963 --> 00:21:10,323
It's almost projecting success.

448
00:21:10,323 --> 00:21:11,843
You've gone from brownie to bakery.

449
00:21:11,843 --> 00:21:13,483
Stop it. Yeah, exactly.

450
00:21:13,483 --> 00:21:17,043
I've changed the name, I've changed
the look, I changed everything.

451
00:21:17,043 --> 00:21:18,603
And...

452
00:21:18,603 --> 00:21:23,403
And I'm hoping that Gordon will
appreciate bold, brave decisions.

453
00:21:23,403 --> 00:21:25,123
The difference is huge.

454
00:21:25,123 --> 00:21:27,723
Yeah, and that's what I wanted
to show Gordon, that I was brave

455
00:21:27,723 --> 00:21:29,283
enough to go.

456
00:21:29,283 --> 00:21:32,683
I hope Gordon appreciates
how hard today was.

457
00:21:32,683 --> 00:21:35,843
About an hour and a half ago,
I did feel a little bit, like,

458
00:21:35,843 --> 00:21:39,443
shellshocked and now it's all come
together and it just looks

459
00:21:39,443 --> 00:21:40,643
so beautiful.

460
00:21:40,643 --> 00:21:42,603
So that's it. You're done!

461
00:21:42,603 --> 00:21:44,603
CHEERING

462
00:21:47,563 --> 00:21:50,603
I'm not nervous about tomorrow.
I'm excited about tomorrow.

463
00:21:50,603 --> 00:21:52,963
I've just put everything in today.

464
00:21:52,963 --> 00:21:55,843
I worked my hardest.
I couldn't work any harder.

465
00:21:55,843 --> 00:21:59,523
My brain couldn't work any more.
And I just hope that it's enough.

466
00:21:59,523 --> 00:22:01,523
I'm obviously living for tomorrow.

467
00:22:01,523 --> 00:22:04,843
It's going to be brilliant and I
can't wait to see what comes out.

468
00:22:04,843 --> 00:22:06,363
I can't wait to see what it
looks like.

469
00:22:06,363 --> 00:22:09,203
It's the launch of my brand,
really.

470
00:22:09,203 --> 00:22:12,723
Tonight I'm going to plan
and perfect what's going

471
00:22:12,723 --> 00:22:17,723
to happen tomorrow, cos this is a
once-in-a-lifetime opportunity.

472
00:22:26,163 --> 00:22:29,883
Last time I saw the finalists,
I asked Leah to rebrand, Steph

473
00:22:29,883 --> 00:22:32,523
to update her marketing, and
Victoria to expand her range.

474
00:22:32,523 --> 00:22:33,843
In business,

475
00:22:33,843 --> 00:22:36,723
you have to take advice
on board and constantly evolve.

476
00:22:36,723 --> 00:22:39,483
Will they step up and present
something I want to invest in?

477
00:22:39,483 --> 00:22:40,843
It's make or break.

478
00:22:41,963 --> 00:22:45,083
24 hours ago, the finalists left
the designers with a vision

479
00:22:45,083 --> 00:22:46,723
for their units.

480
00:22:46,723 --> 00:22:49,323
Sorted? Yeah, I feel good.
I'm feeling really good.

481
00:22:49,323 --> 00:22:52,243
I still have that kind of, like,
"Eugh!" Kind of, like, feeling...

482
00:22:52,243 --> 00:22:55,363
Oh, I really hope it's, like, super
in-your-face...

483
00:22:55,363 --> 00:22:57,963
With their brand's
reputation on the line...

484
00:22:57,963 --> 00:22:59,523
Oh, wow.

485
00:22:59,523 --> 00:23:02,443
..now it's time to see if the brief
they delivered was clear enough.

486
00:23:02,443 --> 00:23:04,803
Let's see. Fingers crossed.

487
00:23:04,803 --> 00:23:06,443
Fingers crossed.

488
00:23:09,123 --> 00:23:10,883
Wow.

489
00:23:10,883 --> 00:23:12,203
Oh, my God.

490
00:23:16,203 --> 00:23:17,763
That looks ace.

491
00:23:17,763 --> 00:23:20,043
It's so good.

492
00:23:20,043 --> 00:23:21,763
Oh, look at this.

493
00:23:21,763 --> 00:23:23,083
I love this wall.

494
00:23:25,003 --> 00:23:26,643
That is cool, innit? Yeah.

495
00:23:26,643 --> 00:23:28,043
Your shakes.

496
00:23:28,043 --> 00:23:29,643
Oh, my gosh.

497
00:23:29,643 --> 00:23:33,403
Oh, this is going to be so much fun.
Yeah. Yeah.

498
00:23:33,403 --> 00:23:34,883
Oh, wow.

499
00:23:35,923 --> 00:23:38,203
Oh, my gosh. Look at that.

500
00:23:38,203 --> 00:23:40,603
Oh, wow. Oh, look at this.

501
00:23:40,603 --> 00:23:43,403
This is actually what my kitchen
at home looks like.

502
00:23:43,403 --> 00:23:47,883
And, oh, my gosh, look at that.

503
00:23:47,883 --> 00:23:49,443
They have done amazing.

504
00:23:49,443 --> 00:23:52,603
Well, I say, "They..." You, you!

505
00:23:52,603 --> 00:23:55,683
Isn't that cute?
I think it's beautiful.

506
00:23:55,683 --> 00:23:58,043
I love the text.
I love the writing.

507
00:23:58,043 --> 00:24:00,883
I'm really proud of the way
it looks.

508
00:24:00,883 --> 00:24:04,243
I knew it was going to be great
and then it was better.

509
00:24:04,243 --> 00:24:08,443
Yesterday, when I left, I did doubt
myself whether changing the name

510
00:24:08,443 --> 00:24:10,643
was too big a decision.

511
00:24:10,643 --> 00:24:13,843
But then going in there today
and seeing it on the box,

512
00:24:13,843 --> 00:24:17,563
it had to be done. It was definitely
the right decision.

513
00:24:17,563 --> 00:24:19,043
I just can't believe it. It just...

514
00:24:19,043 --> 00:24:21,243
It's like everything, all the
touches you've got,

515
00:24:21,243 --> 00:24:23,203
like, the screens, which are
amazing.

516
00:24:23,203 --> 00:24:25,803
You've got pictures kind of
six-foot-high on the walls.

517
00:24:25,803 --> 00:24:27,323
It's really cool.

518
00:24:27,323 --> 00:24:29,443
Let's have a look at the video.
Yeah.

519
00:24:32,923 --> 00:24:34,803
POP MUSIC

520
00:24:58,123 --> 00:25:00,603
Oh, my gosh. That did it.

521
00:25:00,603 --> 00:25:02,163
That's so good.

522
00:25:02,163 --> 00:25:05,723
I think you must have answered the
brief with that. It's good. It's
awesome. Really good.

523
00:25:05,723 --> 00:25:07,323
Looking at that room,

524
00:25:07,323 --> 00:25:10,043
it's just, like,
this is what my brand could be.

525
00:25:10,043 --> 00:25:13,043
I just haven't got enough money, so
I'm coming out of the blocks
fighting.

526
00:25:13,043 --> 00:25:15,763
And I'm here to convince
Gordon Ramsay to invest

527
00:25:15,763 --> 00:25:17,323
all his money in me.

528
00:25:17,323 --> 00:25:19,963
Maybe not all of it,
but 150 grand's worth.

529
00:25:19,963 --> 00:25:23,403
These are your products
that you made yesterday.
So we've had them down here.

530
00:25:23,403 --> 00:25:25,243
Nice, mmm, let's see...

531
00:25:25,243 --> 00:25:27,123
Vanilla latte shake.

532
00:25:28,723 --> 00:25:30,563
That's nice. Do you like it?

533
00:25:30,563 --> 00:25:32,123
That tastes good.

534
00:25:32,123 --> 00:25:33,483
I like the consistency.

535
00:25:33,483 --> 00:25:34,843
Yeah. Really good.

536
00:25:34,843 --> 00:25:37,403
I feel like there's a big
reveal behind these.

537
00:25:37,403 --> 00:25:40,283
Well, I was thinking, how can
you showcase your new product?

538
00:25:40,283 --> 00:25:44,443
So I thought everything you said
about healthy lifestyle.

539
00:25:44,443 --> 00:25:46,843
Yeah. Good food.

540
00:25:46,843 --> 00:25:50,163
Oh! And these smoothie bikes.

541
00:25:50,163 --> 00:25:53,283
So much fun.
We've got some more out the back.

542
00:25:53,283 --> 00:25:55,203
Yeah. Have a little smoothie spin
class.

543
00:25:55,203 --> 00:25:57,363
Oh, that's amazing.
Get everyone having fun.

544
00:25:57,363 --> 00:25:58,603
That is cool.

545
00:25:58,603 --> 00:26:01,043
Today is such a big day.
To be in the middle

546
00:26:01,043 --> 00:26:03,403
of Covent Garden,
the pressure is on.

547
00:26:05,963 --> 00:26:09,643
Have you ever been to an event
with a doughnut wall? Never.

548
00:26:09,643 --> 00:26:12,483
It's only a couple of hours
until these spaces will be filled

549
00:26:12,483 --> 00:26:14,003
with members of the public.

550
00:26:14,003 --> 00:26:15,443
A bit further to the right.

551
00:26:15,443 --> 00:26:20,123
The finalists will need to get
hands-on so the units are ready
for their launches.

552
00:26:20,123 --> 00:26:24,763
With my £150,000 investment up for
grabs, there is no room for error.

553
00:26:24,763 --> 00:26:28,123
So I think what I might do
is take out the palm tree vibe

554
00:26:28,123 --> 00:26:30,643
and just have it, like, raw.
In Nigeria,

555
00:26:30,643 --> 00:26:32,563
plantain is like a street food.
Yeah.

556
00:26:32,563 --> 00:26:35,203
Like, when you're in the middle
of Lagos, you've got a lot of cars,

557
00:26:35,203 --> 00:26:36,923
concrete, that type of thing. Yeah.

558
00:26:36,923 --> 00:26:39,523
So it's more that type of vibe
than a tropical vibe.

559
00:26:39,523 --> 00:26:42,163
She's got a one in three chance
of getting 150-grand investment

560
00:26:42,163 --> 00:26:45,763
off Gordon Ramsay. I mean, who could
imagine that in their lifetime?

561
00:26:45,763 --> 00:26:48,403
It's a really, really big day for
her.

562
00:26:48,403 --> 00:26:50,803
Oh, my God.
Gordon is going to be here.

563
00:26:50,803 --> 00:26:52,843
People are going to be here.

564
00:26:52,843 --> 00:26:54,403
SHE SHRIEKS

565
00:26:54,403 --> 00:26:57,163
Gordon's got a really, really tough
decision today.

566
00:26:57,163 --> 00:27:01,923
Leah, Victoria, Steph - completely
different businesses, completely

567
00:27:01,923 --> 00:27:03,883
different people, as well.

568
00:27:03,883 --> 00:27:06,443
Edible bubbles! That is so cool.

569
00:27:06,443 --> 00:27:08,203
It's actually chu-hi flavoured.

570
00:27:08,203 --> 00:27:11,643
Yeah. I've never seen anything
like this before.

571
00:27:13,123 --> 00:27:16,603
I think maybe we need to have it
somewhere, so, like, it's not

572
00:27:16,603 --> 00:27:19,163
blowing straight into people's
faces.

573
00:27:19,163 --> 00:27:21,163
I think the event is going
to go ace.

574
00:27:21,163 --> 00:27:23,203
There's so many different
elements there.

575
00:27:23,203 --> 00:27:24,963
Steph's incredibly confident.

576
00:27:24,963 --> 00:27:26,683
She's passionate
about what she does.

577
00:27:26,683 --> 00:27:29,323
I hope it goes well.
I can't see it going any other way.

578
00:27:29,323 --> 00:27:31,683
Come on, Leah. Too thick.

579
00:27:31,683 --> 00:27:32,843
No pressure.

580
00:27:32,843 --> 00:27:35,283
It's really important for us
to welcome them as soon

581
00:27:35,283 --> 00:27:38,523
as they come in. I'm going to be
like, "Hello, I'm Victoria,

582
00:27:38,523 --> 00:27:40,123
"CEO, founder of the brand."

583
00:27:40,123 --> 00:27:44,323
Right, Steph. Good luck, mate. No
worries. You got it? Yeah. Got it.

584
00:27:44,323 --> 00:27:47,683
Where shall I stand?!
Here. Get ready!

585
00:27:47,683 --> 00:27:49,843
SHE LAUGHS

586
00:27:49,843 --> 00:27:52,203
I'm not nervous at all.
Got it.

587
00:27:52,203 --> 00:27:53,883
I'm not nervous at all.

588
00:27:53,883 --> 00:27:57,603
The finalists are about to launch
their products and there's
everything to play for.

589
00:28:11,283 --> 00:28:13,083
Hi. Welcome to my home.

590
00:28:13,083 --> 00:28:16,003
How are you? Hello.

591
00:28:16,003 --> 00:28:17,283
Hey!

592
00:28:17,283 --> 00:28:18,843
SHE SPEAKS JAPANESE

593
00:28:18,843 --> 00:28:20,163
Hi. My name is Victoria.

594
00:28:20,163 --> 00:28:23,523
I'm the CEO and founder of the
brand, and this is our concept
space.

595
00:28:23,523 --> 00:28:26,683
Please help yourself to
matcha lattes.

596
00:28:26,683 --> 00:28:28,283
OK. Smile.

597
00:28:29,683 --> 00:28:32,163
She was just inspired when
she went to Japan.

598
00:28:32,163 --> 00:28:34,963
She came out with Chu Lo
because it's kind of very different

599
00:28:34,963 --> 00:28:37,123
to what's available in the market.

600
00:28:37,123 --> 00:28:39,483
There is more shakes.
Some shakes here,

601
00:28:39,483 --> 00:28:41,563
if you want to try the ones...

602
00:28:41,563 --> 00:28:42,923
That's it.

603
00:28:42,923 --> 00:28:44,283
That's almost healthy.

604
00:28:44,283 --> 00:28:45,883
That one is one of your five a day.

605
00:28:49,643 --> 00:28:52,563
What the finalists don't know
is that I'm sending in undercover

606
00:28:52,563 --> 00:28:55,323
industry experts who could help me
propel their business

607
00:28:55,323 --> 00:28:56,723
to the next level.

608
00:28:56,723 --> 00:29:00,043
Visiting each launch are titans
of the food and drink industry.

609
00:29:00,043 --> 00:29:01,803
offering a buyer's perspective -

610
00:29:01,803 --> 00:29:05,763
Breige Donaghy, head of product
development at Co-op Food,

611
00:29:05,763 --> 00:29:09,683
and Charlotte Di Cello,
commercial director of Waitrose.

612
00:29:11,683 --> 00:29:13,563
Assessing Leah's baked goods -

613
00:29:13,563 --> 00:29:17,883
co-founder of handcrafted doughnut
brand Crosstown, Adam Wills.

614
00:29:20,963 --> 00:29:25,603
Casting an eye over Steph's brand -
founders of Japanese mochi company

615
00:29:25,603 --> 00:29:29,083
Little Moons,
Howard and Vivien Wong.

616
00:29:29,083 --> 00:29:32,683
And making time for a taste test
at Victoria's event is Praveen Vijh,

617
00:29:32,683 --> 00:29:36,043
co-founder of healthy snack brand
Eat Natural.

618
00:29:38,123 --> 00:29:40,603
Soon, I'll be choosing one
of them to invest in.

619
00:29:40,603 --> 00:29:44,843
The more insight I get, the better.

620
00:29:44,843 --> 00:29:48,123
With all the finalists' launches
in full swing,

621
00:29:48,123 --> 00:29:52,283
it's time for my undercover experts
to interrogate their businesses.

622
00:29:52,283 --> 00:29:54,803
We did all the rebranding
yesterday.

623
00:29:54,803 --> 00:29:59,723
These are all vegan, so dip it in
and then you need to decorate it.

624
00:29:59,723 --> 00:30:01,323
Yeah, dip it in.

625
00:30:01,323 --> 00:30:03,883
Oh, I like what you did there.
And then have fun.

626
00:30:03,883 --> 00:30:05,763
I just dip that...? Yeah.

627
00:30:05,763 --> 00:30:08,043
You can dip it, we've got
raspberries.

628
00:30:08,043 --> 00:30:10,283
So I used coconut sugar.

629
00:30:10,283 --> 00:30:14,163
That's quite clever because it
gives you almost that molasses
kind of flavour to it.

630
00:30:14,163 --> 00:30:16,523
Well, that's how the brownies
are so rich.

631
00:30:16,523 --> 00:30:19,403
Being a diabetic, it's kind
of just showing like, look,

632
00:30:19,403 --> 00:30:22,163
I can eat these treats
and it's still healthy.

633
00:30:22,163 --> 00:30:25,763
My whole brand is about healthy
eating, but still, you know,

634
00:30:25,763 --> 00:30:28,043
it still being a treat.

635
00:30:28,043 --> 00:30:31,323
I'm very calm because I've always
had that manner.

636
00:30:31,323 --> 00:30:33,683
I'm always like, you know,
it's my teacher mode on,

637
00:30:33,683 --> 00:30:36,883
and inside I'm like,
"Oh, my God...!"

638
00:30:36,883 --> 00:30:39,163
Oh, my gosh.
You need to work for me.

639
00:30:39,163 --> 00:30:41,043
You're hired. Thanks.

640
00:30:41,043 --> 00:30:42,923
LAUGHTER

641
00:30:44,043 --> 00:30:46,403
That's it, get the glitz on.

642
00:30:46,403 --> 00:30:48,083
Right, smile. Yes.

643
00:30:48,083 --> 00:30:51,803
So a chu-hi is a Japanese cocktail.

644
00:30:51,803 --> 00:30:54,163
The number one drink for women in
Japan.

645
00:30:54,163 --> 00:30:55,843
Are you going to target women?

646
00:30:55,843 --> 00:30:57,803
We're targeting Generation Z.

647
00:30:57,803 --> 00:30:59,763
So people that are into
their gaming,

648
00:30:59,763 --> 00:31:01,883
they're into anime, cartoons.

649
00:31:01,883 --> 00:31:05,243
And what they want
is a really authentic experience.

650
00:31:05,243 --> 00:31:07,003
So how do you market to gamers?

651
00:31:07,003 --> 00:31:10,083
If you have a look at our social
media over there, that's brand-new,

652
00:31:10,083 --> 00:31:12,683
and the idea is that this guy is
putting on his VR headset

653
00:31:12,683 --> 00:31:15,963
and he's transported to all
the amazing things that are

654
00:31:15,963 --> 00:31:19,083
synonymous with Japan and everything
is all about that really excited

655
00:31:19,083 --> 00:31:21,883
Japanese vibe that everyone loves
and wants more.

656
00:31:21,883 --> 00:31:24,683
So using platforms like
TikTok and Twitch,

657
00:31:24,683 --> 00:31:28,043
so we're specifically looking
at the really quick media.

658
00:31:28,043 --> 00:31:30,443
Like, if you don't grab
their attention in the first couple

659
00:31:30,443 --> 00:31:32,323
of seconds then you're going to
struggle.

660
00:31:32,323 --> 00:31:34,443
Doing a great job of
multitasking.

661
00:31:34,443 --> 00:31:38,563
No, I love it. Cocktail mixing
and holding the conversation.

662
00:31:38,563 --> 00:31:40,923
I'm so, so, so excited.

663
00:31:40,923 --> 00:31:44,523
The last two days, I've had a taste
of what running a successful

664
00:31:44,523 --> 00:31:47,243
business looks like.
I want this so much.

665
00:31:48,283 --> 00:31:50,723
Write on the wall. Memories.

666
00:31:50,723 --> 00:31:54,203
Take some photos here.
No worries, go for it.

667
00:31:54,203 --> 00:31:56,763
We're redefining snacking,
essentially.

668
00:31:56,763 --> 00:31:59,803
I know snacking can be really heavy,
we want to strip it back

669
00:31:59,803 --> 00:32:03,083
completely and make it healthy,
but also very fun.

670
00:32:03,083 --> 00:32:06,763
And it's very low in calories.
And what makes it low in calories?

671
00:32:06,763 --> 00:32:08,683
So these are baked, not fried.

672
00:32:08,683 --> 00:32:10,283
Ah. Yes.

673
00:32:10,283 --> 00:32:11,643
How much do they sell for?

674
00:32:11,643 --> 00:32:13,963
In Sainsbury's, they're only £1.60.

675
00:32:13,963 --> 00:32:16,163
We really want to bring
down that price.

676
00:32:16,163 --> 00:32:18,923
So it's more of a mass-market
product.

677
00:32:18,923 --> 00:32:20,443
I'm going in fighting.

678
00:32:20,443 --> 00:32:23,803
I know that my brand has the most
potential to be a global brand

679
00:32:23,803 --> 00:32:26,403
and I really want to work
with Gordon.

680
00:32:28,123 --> 00:32:30,923
My experts have had a chance
to get their lowdown on each

681
00:32:30,923 --> 00:32:34,243
of the finalists, but now
it's my turn to see them in action.

682
00:32:38,123 --> 00:32:41,203
And it was just, like,
so wasteful, so making my own

683
00:32:41,203 --> 00:32:43,883
and making the coconut...
possible.

684
00:32:43,883 --> 00:32:45,763
So... Hello, Gordon!

685
00:32:45,763 --> 00:32:48,523
How are you? This looks beautiful.
Thank you so much.

686
00:32:48,523 --> 00:32:51,443
Very beautiful, indeed.
I've obviously rebranded.

687
00:32:51,443 --> 00:32:54,363
We talked about rebranding
yesterday and I went for it.

688
00:32:54,363 --> 00:32:58,403
I didn't hold back and we got
Lola in there as well.

689
00:32:58,403 --> 00:33:01,763
Big transformation. Really big
transformation. Yeah.

690
00:33:04,963 --> 00:33:06,643
Wow.

691
00:33:07,763 --> 00:33:10,163
This is a spin class on a whole
new level!

692
00:33:10,163 --> 00:33:11,683
Yeah, I know, right?

693
00:33:11,683 --> 00:33:13,643
How do you find the drink?

694
00:33:13,643 --> 00:33:15,083
So good. Oh, amazing.

695
00:33:15,083 --> 00:33:18,123
Great idea with the smoothies. We've
got, what, four different flavours?

696
00:33:18,123 --> 00:33:20,803
Yeah, four different flavours.
And they taste good as well.

697
00:33:20,803 --> 00:33:24,683
Also, the energy in the room,
getting excited about
and delivering.

698
00:33:27,083 --> 00:33:28,523
Wow.

699
00:33:37,283 --> 00:33:40,483
How are we? I'm good, thanks. How
are you feeling? How are you?

700
00:33:40,483 --> 00:33:41,923
I'm perfect.

701
00:33:41,923 --> 00:33:44,323
This looks incredible. Thank you.
Great video, by the way.

702
00:33:44,323 --> 00:33:47,163
May I have a little sip?
You may, yes.

703
00:33:47,163 --> 00:33:49,803
All three of the finalists seem
to be handling the pressure well.

704
00:33:49,803 --> 00:33:52,323
But how will they react
when I put them on the spot?

705
00:33:52,323 --> 00:33:55,203
Ladies and gentlemen, can I just
have your attention for 30 seconds?

706
00:33:55,203 --> 00:33:57,963
First of all, thank you so much
for making the effort to be here.

707
00:33:57,963 --> 00:34:01,483
Can I hand you over to Leah to give
an insight and an essence of the
story?

708
00:34:01,483 --> 00:34:03,003
Leah. Thank you.

709
00:34:03,003 --> 00:34:04,363
Hello, everybody.

710
00:34:04,363 --> 00:34:06,883
The essence of my brand,
it's called Norla's.

711
00:34:06,883 --> 00:34:08,803
It's named after Norah and Lola.

712
00:34:08,803 --> 00:34:11,723
They're my inspirations.
They're my babies.

713
00:34:11,723 --> 00:34:13,363
I'm a type 1 diabetic.

714
00:34:13,363 --> 00:34:17,203
And it was so important for me
to be able to treat myself

715
00:34:17,203 --> 00:34:18,923
without harming my body.

716
00:34:18,923 --> 00:34:22,043
Since, I've been making brownies
for royalty, I've been making

717
00:34:22,043 --> 00:34:26,083
brownies for campaigns, and loads
of events and loads of big people.

718
00:34:26,083 --> 00:34:28,723
And at the moment,
I'm in my kitchen.

719
00:34:28,723 --> 00:34:30,243
Any questions?

720
00:34:30,243 --> 00:34:32,363
What do you think your biggest
challenge is to get

721
00:34:32,363 --> 00:34:34,603
this out of your kitchen
and to more people?

722
00:34:34,603 --> 00:34:37,443
I'm already getting orders
in that I'm having to refuse.

723
00:34:37,443 --> 00:34:40,163
I've already got wholesalers
that want me to stock them.

724
00:34:40,163 --> 00:34:41,923
I can't, I can't do it.

725
00:34:41,923 --> 00:34:45,043
So there has to be that change
for me, getting from my kitchen

726
00:34:45,043 --> 00:34:47,643
to a larger bakery and a unit.

727
00:34:47,643 --> 00:34:50,363
And then I can turn around and say,
"I'm ready for you,

728
00:34:50,363 --> 00:34:52,203
"bring on the orders."

729
00:34:52,203 --> 00:34:54,963
So I just want to thank
everybody for being here.

730
00:34:54,963 --> 00:34:58,763
And I'm so glad that you,
you enjoyed your day.

731
00:34:58,763 --> 00:35:00,643
Lovely.

732
00:35:00,643 --> 00:35:02,763
Really good. Well done.

733
00:35:11,443 --> 00:35:14,723
Downstairs next, to see Victoria.

734
00:35:14,723 --> 00:35:16,363
Nice atmosphere. Yeah.

735
00:35:16,363 --> 00:35:19,003
Ladies and gentlemen, may
I just have your attention

736
00:35:19,003 --> 00:35:20,443
for 30 seconds, please?

737
00:35:20,443 --> 00:35:24,003
First of all, on behalf of Victoria
and I, thank you so much for coming.
It means a lot.

738
00:35:24,003 --> 00:35:27,163
This has been an amazing journey
and I'm so proud and happy to see

739
00:35:27,163 --> 00:35:28,883
these incredible products.

740
00:35:28,883 --> 00:35:33,363
But trust me, you don't want to hear
from me, let's hear from you. OK.

741
00:35:33,363 --> 00:35:34,763
Absolutely.

742
00:35:34,763 --> 00:35:37,683
So I started the brand from my mum's
East London council flat,

743
00:35:37,683 --> 00:35:41,083
burning my mum's pots, essentially,
developing these products

744
00:35:41,083 --> 00:35:43,923
and selling them to the mass market.
Plantain crisps

745
00:35:43,923 --> 00:35:47,723
are full of energy, so you can grab
them before you go to the gym.

746
00:35:47,723 --> 00:35:50,443
You can grab them if you want to go
to work, and be full of energy

747
00:35:50,443 --> 00:35:52,003
till lunchtime.

748
00:35:52,003 --> 00:35:55,403
And then we're launching a new range
of products, which is our smoothie

749
00:35:55,403 --> 00:35:59,643
drinks. A breakfast drink
that's high-protein, low-sugar,

750
00:35:59,643 --> 00:36:01,723
and it's going to keep you full
for longer.

751
00:36:01,723 --> 00:36:04,083
So how do you sort
of tell people about that?

752
00:36:04,083 --> 00:36:07,323
Because I think you mentioned that
these are baked, not fried, for
example.

753
00:36:07,323 --> 00:36:08,803
I mean, that's a wonderful story.

754
00:36:08,803 --> 00:36:11,483
Yeah. I would have expected
that to be sort of front and centre

755
00:36:11,483 --> 00:36:14,083
of the packaging because for me
that's quite a big thing. Right.

756
00:36:14,083 --> 00:36:15,563
Yeah, that's a great question.

757
00:36:15,563 --> 00:36:18,883
I think what we are going to do
is put that "baked, not fried"

758
00:36:18,883 --> 00:36:21,203
message on there, cos it's a very
niche thing.

759
00:36:21,203 --> 00:36:23,603
So I'm definitely going to put
that on the front of the pack.

760
00:36:23,603 --> 00:36:26,963
And like you said, plantain isn't
something that everyone knows about.

761
00:36:26,963 --> 00:36:30,003
It's so much higher in potassium
than a banana.

762
00:36:30,003 --> 00:36:32,563
So that educational piece
is something that we're going to do

763
00:36:32,563 --> 00:36:35,483
on social media, send it out,
educate people about plantain

764
00:36:35,483 --> 00:36:37,683
because it's a great, great
ingredient.

765
00:36:37,683 --> 00:36:41,083
So, welcome to the Sunmo family
and have a great time.

766
00:36:42,483 --> 00:36:43,883
Thank you.

767
00:36:43,883 --> 00:36:46,723
The smoothies are on Jamie.
Let's go, ladies and gentlemen!

768
00:36:46,723 --> 00:36:48,443
Let's go, Jamie! Come on!

769
00:36:53,123 --> 00:36:55,843
Finally, it's over to Steph.

770
00:36:55,843 --> 00:36:58,323
Ladies and gentlemen, may
I just ask for your attention

771
00:36:58,323 --> 00:37:01,203
for 30 seconds, please? First of
all, personally, I'd like to say

772
00:37:01,203 --> 00:37:03,323
a big thank you for making the
effort to be here.

773
00:37:03,323 --> 00:37:05,763
I'm going to pass you over to Steph,
who's going to give

774
00:37:05,763 --> 00:37:08,683
you a little insight to the brand,
to the story,

775
00:37:08,683 --> 00:37:10,963
to this incredible journey.

776
00:37:10,963 --> 00:37:14,603
Steph, over to you, my darling.
Hi, everyone. My name is Steph.

777
00:37:14,603 --> 00:37:17,923
I'm the owner and founder of Chu Lo
Japanese-inspired soft drinks.

778
00:37:17,923 --> 00:37:21,123
So I left the Royal Navy eight weeks
ago, and this is inspired

779
00:37:21,123 --> 00:37:22,763
by my travels in Japan.

780
00:37:22,763 --> 00:37:27,043
So I spent four months of 2018
in Japan trying all these different

781
00:37:27,043 --> 00:37:30,883
flavours and tastes, and drinking
a lot of drinks called chu-hi.

782
00:37:30,883 --> 00:37:34,323
So chu-hi is this sour fizz
customisable cocktail available

783
00:37:34,323 --> 00:37:37,883
everywhere in Japan.
And so when I came home, I was like,

784
00:37:37,883 --> 00:37:40,283
"Why do we not have chu-hi
in the UK?"

785
00:37:40,283 --> 00:37:44,723
And so Chu Lo was developed
as an alcohol-free chu-hi.

786
00:37:44,723 --> 00:37:49,643
So it's got the same sour fizz tang
but super-authentic branding

787
00:37:49,643 --> 00:37:51,363
and a really exciting story.

788
00:37:51,363 --> 00:37:55,323
How come you're targeting
the gaming market?

789
00:37:55,323 --> 00:37:58,563
Everyone thinks that the gaming
market is, like, only male,

790
00:37:58,563 --> 00:38:01,963
and actually they are 50-50
split male and female, and it's one

791
00:38:01,963 --> 00:38:04,683
of those markets
that are extremely loyal.

792
00:38:04,683 --> 00:38:08,003
If you can break that gaming market,
everything else will follow.

793
00:38:09,643 --> 00:38:13,123
So, welcome to my brand.
Please, enjoy. Well done.

794
00:38:19,603 --> 00:38:21,243
Launches over.

795
00:38:22,603 --> 00:38:25,403
The finalists have given it
their all.

796
00:38:29,523 --> 00:38:32,363
I'm going to bang my name on it now,
well done.

797
00:38:32,363 --> 00:38:35,323
I'll tell you what, that went
incredibly well. Yeah? Yeah.

798
00:38:35,323 --> 00:38:38,563
Everybody was engaging. They were
here taking pictures. Yeah.

799
00:38:38,563 --> 00:38:41,643
They were looking at that
and they were focused on you.
You told the story.

800
00:38:43,563 --> 00:38:47,643
Oh! It's fucking worked!

801
00:38:47,643 --> 00:38:49,323
Yes!

802
00:38:49,323 --> 00:38:53,443
Like, when you do something
so massive to change your life,

803
00:38:53,443 --> 00:38:56,483
it's like you want it to work,
and it has worked.

804
00:38:56,483 --> 00:38:59,563
It's not just worked. It's gone
really, really flippin' well.

805
00:38:59,563 --> 00:39:03,203
Shall we head off? Yeah.
I need to cool down!

806
00:39:03,203 --> 00:39:05,843
Been cycling and making smoothies
for everyone!

807
00:39:05,843 --> 00:39:07,923
Oh, I could jump up and down.

808
00:39:07,923 --> 00:39:09,563
I can probably run a marathon.

809
00:39:09,563 --> 00:39:11,363
I'm so happy right now.

810
00:39:11,363 --> 00:39:13,963
Well done. You did so well.

811
00:39:13,963 --> 00:39:15,523
Really?

812
00:39:15,523 --> 00:39:17,323
Your presentation as well.

813
00:39:17,323 --> 00:39:20,043
Gordon went, "And now Leah is going
to explain."

814
00:39:20,043 --> 00:39:21,723
And I was like, "Am I?"

815
00:39:21,723 --> 00:39:23,803
I couldn't have done any more.

816
00:39:24,883 --> 00:39:28,083
I gave it everything.
So I'm just hoping it's enough.

817
00:39:28,083 --> 00:39:29,523
It's done.

818
00:39:30,963 --> 00:39:33,763
Before I leave, I want to get
the feedback on the finalists

819
00:39:33,763 --> 00:39:35,763
from the buyers and the experts.

820
00:39:35,763 --> 00:39:38,243
First one, Victoria.

821
00:39:38,243 --> 00:39:41,083
Victoria brought energy,
because this room was buzzing.

822
00:39:41,083 --> 00:39:42,363
She certainly did.

823
00:39:42,363 --> 00:39:44,843
Obviously, she's got a real passion
for the plantain crisps

824
00:39:44,843 --> 00:39:46,763
and she's got some brilliant ideas.

825
00:39:46,763 --> 00:39:49,003
You can see that she's quite
entrepreneurial.

826
00:39:49,003 --> 00:39:51,683
I think there's a lot we can do
with the branding of it,

827
00:39:51,683 --> 00:39:54,003
because I think
it's about the messaging.

828
00:39:54,003 --> 00:39:57,523
You pointed out - emphasise baked.
One of the most important marketing

829
00:39:57,523 --> 00:40:00,643
tools on there, and nowhere
to be seen. And all the other

830
00:40:00,643 --> 00:40:04,283
nutritions as well. You know, a lot
of passion that doesn't come through

831
00:40:04,283 --> 00:40:06,443
on the packaging but comes through
from her.

832
00:40:06,443 --> 00:40:09,243
Were you surprised by the flavour?
I thought the flavours were good.

833
00:40:09,243 --> 00:40:11,723
I think one of the challenges she's
going to have is the price point.

834
00:40:11,723 --> 00:40:14,203
At the moment it's quite high,
it's quite expensive.

835
00:40:14,203 --> 00:40:16,803
She wants to get below a pound,
so she can compete.

836
00:40:16,803 --> 00:40:20,603
Super busy area, with the crisp
market. Could that fit in?

837
00:40:20,603 --> 00:40:23,283
Healthy snacking is going to be
really, really key for the future.

838
00:40:23,283 --> 00:40:25,803
So from a retailing perspective,
be key to get more products

839
00:40:25,803 --> 00:40:29,683
like this on the shelf. Good.
Excellent. Shall we?

840
00:40:29,683 --> 00:40:32,003
Next, I want to hear about Leah.

841
00:40:32,003 --> 00:40:36,563
So, Leah's brownies, erm,
gluten-free.

842
00:40:36,563 --> 00:40:38,683
It's on everyone's lips right now.

843
00:40:38,683 --> 00:40:42,443
Gluten-free, vegan, healthier
snacking, trying to do the right

844
00:40:42,443 --> 00:40:43,883
thing for our kids.

845
00:40:43,883 --> 00:40:46,683
Branding? Branding, I think,
is interesting.

846
00:40:46,683 --> 00:40:48,203
Having her two daughters' names

847
00:40:48,203 --> 00:40:51,763
come together, it gives it a level
of authenticity with it.

848
00:40:51,763 --> 00:40:54,403
I feel it has improved massively
from what it was.

849
00:40:54,403 --> 00:40:56,843
It now feels like a high-end
product. How do we stand out?

850
00:40:56,843 --> 00:40:58,523
I think that's
going to be the challenge.

851
00:40:58,523 --> 00:41:00,643
So we're going to have to really
elevate her story

852
00:41:00,643 --> 00:41:04,083
and what it stands for. The big
issue for me was the scalability.

853
00:41:04,083 --> 00:41:06,763
She's done a great job
from her kitchen with her mum

854
00:41:06,763 --> 00:41:09,363
and her husband and her kids
all pitching in.

855
00:41:09,363 --> 00:41:12,883
But she's going to have to let go
if she wants to grow this business

856
00:41:12,883 --> 00:41:15,283
at scale. And I think that's going
to be quite hard for her.

857
00:41:15,283 --> 00:41:18,003
I think she's probably going to need
help with the production side

858
00:41:18,003 --> 00:41:20,283
of things if she's really
going to move this forward.

859
00:41:20,283 --> 00:41:21,723
I think you're right.

860
00:41:21,723 --> 00:41:24,923
Scaling up and keeping the same
quality is going to be her biggest
problem.

861
00:41:24,923 --> 00:41:27,523
She mentioned earlier about,
you know, "I'm cancelling orders,

862
00:41:27,523 --> 00:41:29,043
"I can't take them."

863
00:41:29,043 --> 00:41:31,523
That's not what we want to hear
in growth.

864
00:41:31,523 --> 00:41:33,803
Finally, their thoughts on Steph.

865
00:41:33,803 --> 00:41:35,323
A vibrant atmosphere,

866
00:41:35,323 --> 00:41:37,963
but her marketing was a big
concern for me.

867
00:41:37,963 --> 00:41:39,403
What were you thinking?

868
00:41:39,403 --> 00:41:41,003
The video, the branding,

869
00:41:41,003 --> 00:41:44,083
I think she's, you know,
she's bang on-trend. Too niche?

870
00:41:44,083 --> 00:41:46,323
Is she focusing on too small
a market?

871
00:41:46,323 --> 00:41:48,923
I think she's done a fantastic
job to get the product

872
00:41:48,923 --> 00:41:50,283
to where it is. Yeah.

873
00:41:50,283 --> 00:41:53,083
A lot of people said Little Moons
were too niche when we launched,

874
00:41:53,083 --> 00:41:55,803
but it has taken us ten years,
so it could be a long journey

875
00:41:55,803 --> 00:41:57,203
to transition to supermarkets.

876
00:41:57,203 --> 00:41:59,803
What does she need to focus on next
to get that out there?

877
00:41:59,803 --> 00:42:03,563
If she wants to take it mainstream,
she needs to broaden her appeal

878
00:42:03,563 --> 00:42:05,443
and her marketing strategy.

879
00:42:05,443 --> 00:42:08,083
There's lots of brands in this space
at the moment, and therefore

880
00:42:08,083 --> 00:42:09,803
she's going to have to be
really focused.

881
00:42:09,803 --> 00:42:11,963
I think it's going to have
to be about her building

882
00:42:11,963 --> 00:42:14,163
her social media connection.

883
00:42:14,163 --> 00:42:17,123
Armed with the experts'
invaluable insights,

884
00:42:17,123 --> 00:42:22,243
tomorrow I'll decide who gets
my £150,000 investment.

885
00:42:30,323 --> 00:42:32,603
This will be the most intense.

886
00:42:32,603 --> 00:42:34,323
This moment is huge.

887
00:42:34,323 --> 00:42:37,323
The last eight weeks have actually
been more intense than the whole

888
00:42:37,323 --> 00:42:39,483
two years of my business.

889
00:42:39,483 --> 00:42:41,163
It's a lot of pressure.

890
00:42:41,163 --> 00:42:44,043
There's so many emotions
going on inside of me,

891
00:42:44,043 --> 00:42:47,803
and this is really my opportunity
to show Gordon that I'm that person

892
00:42:47,803 --> 00:42:49,323
to invest in.

893
00:42:49,323 --> 00:42:52,363
I'm really hoping that I've done
enough to get this investment now.

894
00:42:52,363 --> 00:42:55,323
This is it.
This is the last thing I have to do.

895
00:42:55,323 --> 00:42:58,963
I'm going in fighting today. There's
no way I'm going to lose it now.

896
00:42:58,963 --> 00:43:03,123
Three finalists walk out,
one winner. Yeah. Literally.

897
00:43:03,123 --> 00:43:07,603
I can't express in words
how much I want this.

898
00:43:07,603 --> 00:43:11,603
I feel like an Olympian that's
chasing that gold medal, and silver

899
00:43:11,603 --> 00:43:14,843
and bronze is just not going to be
enough!

900
00:43:19,043 --> 00:43:21,403
ALL GASP

901
00:43:23,603 --> 00:43:25,203
Well done.

902
00:43:26,643 --> 00:43:28,323
CHEERING AND SHRIEKING

903
00:43:35,843 --> 00:43:37,723
ALL CHATTER

904
00:43:39,603 --> 00:43:41,403
Right!

905
00:43:41,403 --> 00:43:44,323
Hello, everybody.
Good to see you all.

906
00:43:44,323 --> 00:43:46,043
- We good?
- Yeah.

907
00:43:46,043 --> 00:43:47,283
All right,

908
00:43:47,283 --> 00:43:51,043
first of all, a huge welcome back
to all of our former contenders.

909
00:43:51,043 --> 00:43:54,123
So good to see you all.
Let's go back to the beginning,

910
00:43:54,123 --> 00:43:56,883
all those weeks ago, when I first
met you on that beautiful beach

911
00:43:56,883 --> 00:44:00,923
in Cornwall. I told you all that you
had some of the most exciting food

912
00:44:00,923 --> 00:44:03,803
and drink businesses
anywhere in the UK.

913
00:44:05,003 --> 00:44:09,203
And then I designed an assault
course of challenges to push

914
00:44:09,203 --> 00:44:11,203
you to the extreme.

915
00:44:11,203 --> 00:44:15,483
I had you jumping off cliffs, caving
for cheese, organising extraordinary

916
00:44:15,483 --> 00:44:17,563
feasts in forests.

917
00:44:18,603 --> 00:44:21,443
I pushed you all to the limit,
because I wanted to see

918
00:44:21,443 --> 00:44:23,363
what you're really made of.

919
00:44:23,363 --> 00:44:29,003
After seven amazing weeks,
Victoria, Leah and Steph, you rose

920
00:44:29,003 --> 00:44:31,803
to the top and became my finalists.

921
00:44:31,803 --> 00:44:34,403
Matthew, Jamie and Amit, you were
helping these ladies

922
00:44:34,403 --> 00:44:36,923
over the last few days. All three
of you, thank you for that

923
00:44:36,923 --> 00:44:38,563
extraordinary work
that went into it.

924
00:44:38,563 --> 00:44:41,523
Right, this week, I set you,
quite honestly, your hardest

925
00:44:41,523 --> 00:44:43,043
challenge to date.

926
00:44:43,043 --> 00:44:47,603
I identified three areas that I
needed each of you to work on.

927
00:44:47,603 --> 00:44:50,483
You then got to host those
incredible events for members

928
00:44:50,483 --> 00:44:53,363
of the public in the centre
of Covent Garden.

929
00:44:53,363 --> 00:44:57,323
Unbeknown to you, I invited
some very special guests

930
00:44:57,323 --> 00:44:59,123
to attend those events.

931
00:44:59,123 --> 00:45:02,963
We had two of the top directors
from major supermarkets.

932
00:45:02,963 --> 00:45:04,403
Wow.

933
00:45:04,403 --> 00:45:09,643
Waitrose and Co-op. The founders
of Crosstown Doughnuts.

934
00:45:09,643 --> 00:45:11,043
Eat Natural.

935
00:45:11,043 --> 00:45:12,443
Oh, my God.

936
00:45:12,443 --> 00:45:14,363
And Little Moons.

937
00:45:15,523 --> 00:45:20,163
They were all in the room
with you, and you were fielding

938
00:45:20,163 --> 00:45:24,083
questions with them. Taking
all of that into account,

939
00:45:24,083 --> 00:45:28,843
I now have to decide who will be
getting my £150,000 investment.

940
00:45:28,843 --> 00:45:31,043
And trust me, this is not
going to be easy.

941
00:45:31,043 --> 00:45:36,043
So, Victoria, Leah, and Steph, I
want to grill you one more time

942
00:45:36,043 --> 00:45:37,963
before I make my decision.

943
00:45:39,523 --> 00:45:42,243
I'll see you in the restaurant
for the final time.

944
00:45:42,243 --> 00:45:43,923
OK. Thank you. Thank you.

945
00:45:43,923 --> 00:45:45,243
Thank you, Gordon.

946
00:45:47,963 --> 00:45:51,883
Three deserving finalists
with three very different brands.

947
00:45:51,883 --> 00:45:54,403
Now, they've all excelled
across the last eight weeks,

948
00:45:54,403 --> 00:45:56,363
and this is the final hurdle.

949
00:45:56,363 --> 00:46:00,243
I've got one massive decision
to make, and what they say to me now

950
00:46:00,243 --> 00:46:02,843
in this room could change
the rest of their lives.

951
00:46:05,763 --> 00:46:08,923
Victoria, please, take a seat.
Thank you.

952
00:46:10,483 --> 00:46:13,443
Leah, please, take a seat.
Thank you.

953
00:46:15,923 --> 00:46:19,003
Steph, sit down, please.

954
00:46:20,723 --> 00:46:23,323
Right. What a week.

955
00:46:23,323 --> 00:46:24,683
Incredible.

956
00:46:24,683 --> 00:46:27,563
I've got a huge decision to make
with the big investment.

957
00:46:27,563 --> 00:46:30,403
I need to make sure that investment
goes into the right hands.

958
00:46:30,403 --> 00:46:33,523
But more importantly, there are such
tiny margins between all three

959
00:46:33,523 --> 00:46:36,563
of you in this finale.
It's that close.

960
00:46:36,563 --> 00:46:39,603
I now need to make sure
that I'm 100% certain

961
00:46:39,603 --> 00:46:41,843
that I've backed the right winner.

962
00:46:41,843 --> 00:46:44,803
Victoria, you've won the majority
of the challenges.

963
00:46:44,803 --> 00:46:46,403
Let's be honest,

964
00:46:46,403 --> 00:46:47,883
you've been working with some big

965
00:46:47,883 --> 00:46:49,923
personalities and you kept it
together,

966
00:46:49,923 --> 00:46:51,603
which is not easy.

967
00:46:51,603 --> 00:46:52,963
Right?

968
00:46:52,963 --> 00:46:56,483
But I've not seen sufficient
moments to make me feel comfortable

969
00:46:56,483 --> 00:46:57,883
of that leadership.

970
00:46:59,843 --> 00:47:01,883
OK. I understand.

971
00:47:02,923 --> 00:47:04,363
I am a leader.

972
00:47:04,363 --> 00:47:06,563
I may not be the best speaker.

973
00:47:06,563 --> 00:47:08,683
To be honest,
I am from East London...

974
00:47:08,683 --> 00:47:11,403
That doesn't matter.
I was born in Glasgow.

975
00:47:12,883 --> 00:47:15,323
In all of the challenges
that have been my expertise,

976
00:47:15,323 --> 00:47:18,723
I have stepped forward. As soon
as pitching or brand design

977
00:47:18,723 --> 00:47:21,963
came into play,
I made sure I was leading the teams.

978
00:47:21,963 --> 00:47:26,883
There's no CEO anywhere on the
planet across major companies

979
00:47:26,883 --> 00:47:28,523
that is not a leader.

980
00:47:28,523 --> 00:47:30,203
I need to hear a voice.

981
00:47:31,443 --> 00:47:34,883
Steph, you've done incredibly well
to get to this stage.

982
00:47:34,883 --> 00:47:38,523
If there's one thing you have been
across this competition is
consistent.

983
00:47:38,523 --> 00:47:40,283
Fair to say? Absolutely.

984
00:47:40,283 --> 00:47:42,363
You've led your team to victory
on a few occasions.

985
00:47:42,363 --> 00:47:44,963
I think the most important thing
for me is that you've excelled

986
00:47:44,963 --> 00:47:47,723
in the challenges
that are important to you.

987
00:47:47,723 --> 00:47:50,803
The big question I have is,
have you delivered anything

988
00:47:50,803 --> 00:47:54,923
creatively outside of your comfort
zone, or do you always just revert

989
00:47:54,923 --> 00:47:58,763
back to that safe space
because of that fear of screwing up?

990
00:47:58,763 --> 00:48:01,283
I think I've shown creativity.
Absolutely. Mm-hm.

991
00:48:01,283 --> 00:48:03,643
If you give me three objects,
I'll create you a brand.

992
00:48:03,643 --> 00:48:07,123
That's what I'm good at. I'm good at
delivering what people want.

993
00:48:09,283 --> 00:48:15,603
Leah, what I've loved more than
anything is how much you stepped up

994
00:48:15,603 --> 00:48:19,283
in these challenges and tackled
those difficulties head on.

995
00:48:19,283 --> 00:48:21,923
You're comfortable being
in uncomfortable situations.

996
00:48:21,923 --> 00:48:23,323
Yes, I am.

997
00:48:23,323 --> 00:48:27,083
Yeah. So that was a big plus for me
in terms of that business strength.

998
00:48:27,083 --> 00:48:31,283
But you've failed to relinquish
control to other people.

999
00:48:31,283 --> 00:48:34,723
And if there's one thing that is
questioned over your business

1000
00:48:34,723 --> 00:48:35,883
is the scalability.

1001
00:48:35,883 --> 00:48:39,003
You said something poignant
yesterday and it raised eyebrows.

1002
00:48:39,003 --> 00:48:42,123
You announced to the audience
that you're turning down orders.

1003
00:48:42,123 --> 00:48:43,443
I'm in my kitchen at the moment.

1004
00:48:43,443 --> 00:48:45,403
I can't accept wholesale orders.

1005
00:48:45,403 --> 00:48:48,563
The dream is to get out of my
kitchen and I want to be able to say

1006
00:48:48,563 --> 00:48:52,003
yes to orders. You know, if a big
order comes in, I know when to say,

1007
00:48:52,003 --> 00:48:53,963
actually, I can't cope with that.

1008
00:48:53,963 --> 00:48:56,563
How many products are you selling?
Weekly.

1009
00:48:56,563 --> 00:48:58,043
Roughly, at the minute.

1010
00:48:58,043 --> 00:49:00,283
50 boxes. Weekly.

1011
00:49:00,283 --> 00:49:01,803
I'm thinking of 5,000.

1012
00:49:04,443 --> 00:49:06,123
Yeah.

1013
00:49:06,123 --> 00:49:10,323
How are you going to maintain that
level of consistency and quality

1014
00:49:10,323 --> 00:49:14,123
when you are over every
little detail?

1015
00:49:14,123 --> 00:49:17,923
The great thing about my product
is that it can be made quickly

1016
00:49:17,923 --> 00:49:19,403
and it can be made well.

1017
00:49:19,403 --> 00:49:22,563
It's not overly complicated,
so there's definitely methods

1018
00:49:22,563 --> 00:49:26,323
in place to be able to scale up.
Sure. That will make it quicker

1019
00:49:26,323 --> 00:49:29,283
and it'll just keep the quality
the same.

1020
00:49:30,563 --> 00:49:33,603
Let's talk about that presentation.
Huge launch.

1021
00:49:33,603 --> 00:49:35,443
The positives from the experts -

1022
00:49:35,443 --> 00:49:36,843
accessible flavours.

1023
00:49:36,843 --> 00:49:39,923
They absolutely identify
that you're bang on-trend,

1024
00:49:39,923 --> 00:49:43,523
but it's already a niche
product you've got here.

1025
00:49:43,523 --> 00:49:46,603
The experts felt
that you're pigeonholing yourself

1026
00:49:46,603 --> 00:49:51,043
in a way that, yeah, it could work,
but it's not going to gain traction

1027
00:49:51,043 --> 00:49:55,443
over the next five years
if you stay in that tiny spot.

1028
00:49:55,443 --> 00:49:59,403
So, ambitions over the next five
years are more flavours, zero-sugar

1029
00:49:59,403 --> 00:50:02,043
version, which, that will be
in the next six months.

1030
00:50:02,043 --> 00:50:05,123
Following that, we're looking
at an energy drink version

1031
00:50:05,123 --> 00:50:07,483
for the gaming market.
And where are you thinking

1032
00:50:07,483 --> 00:50:09,083
of selling these drinks?

1033
00:50:09,083 --> 00:50:12,323
Where's the target market?
If I can get the margins right,

1034
00:50:12,323 --> 00:50:14,723
I would love to have it
in a supermarket, clearly.

1035
00:50:14,723 --> 00:50:18,323
But at the moment, with the order
quantities I'm in, it's just not

1036
00:50:18,323 --> 00:50:20,843
viable for the supermarkets
to stock me.

1037
00:50:20,843 --> 00:50:23,923
You just can't afford to become
too niche. Yep.

1038
00:50:23,923 --> 00:50:27,403
You'll be missing out on a huge
potential market.

1039
00:50:27,403 --> 00:50:29,723
Victoria, let's talk
about this week.

1040
00:50:29,723 --> 00:50:32,203
Yeah. A few question marks
that I'd like to address.

1041
00:50:32,203 --> 00:50:34,163
Let's start with the packaging.

1042
00:50:34,163 --> 00:50:36,923
You're missing the most important
marketing skill, the fact

1043
00:50:36,923 --> 00:50:39,403
that you are baking them, not frying
them. Yes.

1044
00:50:39,403 --> 00:50:42,803
How do you miss something
like that off? On the packaging,

1045
00:50:42,803 --> 00:50:44,843
I didn't want it to be too crowded.

1046
00:50:44,843 --> 00:50:47,803
We highlight that it's 100% natural
ingredients, it's vegan

1047
00:50:47,803 --> 00:50:49,163
and it's gluten-free.

1048
00:50:49,163 --> 00:50:52,203
And those were the tickets
that I thought were bigger

1049
00:50:52,203 --> 00:50:53,963
than it being baked, not fried.

1050
00:50:53,963 --> 00:50:57,363
You've got this great brand,
but if the general public

1051
00:50:57,363 --> 00:51:00,403
can't identify the message,
it's going to get lost.

1052
00:51:00,403 --> 00:51:01,683
Yes.

1053
00:51:03,563 --> 00:51:05,683
Going forward, what's your plan?

1054
00:51:05,683 --> 00:51:07,363
This business takes off.

1055
00:51:07,363 --> 00:51:09,323
You win the investment.

1056
00:51:09,323 --> 00:51:11,803
Give me an overview on your
five-year plan.

1057
00:51:11,803 --> 00:51:15,283
My plan is, of course, we've got our
plantain crisp range, to launch

1058
00:51:15,283 --> 00:51:19,243
it into more stores in the UK
and then also to launch the drinks.

1059
00:51:19,243 --> 00:51:21,483
It's a bigger
market than the crisps.

1060
00:51:21,483 --> 00:51:23,963
It's actually, like, three
times the size.

1061
00:51:23,963 --> 00:51:25,403
The product's expensive.

1062
00:51:25,403 --> 00:51:26,963
Yes, that's very true.

1063
00:51:26,963 --> 00:51:28,443
I've studied the figures.

1064
00:51:28,443 --> 00:51:31,803
You have a turnover, but you don't
have much of a bottom line. Yes.

1065
00:51:31,803 --> 00:51:33,923
You're not making money, currently.
Yes.

1066
00:51:33,923 --> 00:51:36,923
And if we can't make money
with a product that's so expensive,

1067
00:51:36,923 --> 00:51:40,163
how is an investment going to make
that viable?

1068
00:51:42,003 --> 00:51:43,723
With going mass market,

1069
00:51:43,723 --> 00:51:45,283
I'll bring the prices down.

1070
00:51:45,283 --> 00:51:46,963
It costs about 14p to make.

1071
00:51:46,963 --> 00:51:51,163
So if I bring them down, we can
bring it down to the 90p mark,

1072
00:51:51,163 --> 00:51:53,283
and it will be a competitor

1073
00:51:53,283 --> 00:51:56,083
against what is in the market
currently.

1074
00:51:58,683 --> 00:52:01,883
How important is that investment
of £150,000 to you?

1075
00:52:01,883 --> 00:52:04,283
I really want your investment
because I want to take

1076
00:52:04,283 --> 00:52:05,683
this to the States.

1077
00:52:05,683 --> 00:52:09,443
The soft drinks industry
in the States is worth 120 billion.

1078
00:52:09,443 --> 00:52:10,963
That's huge.

1079
00:52:10,963 --> 00:52:13,283
If we can break the States,
then everything else

1080
00:52:13,283 --> 00:52:14,643
just falls into place.

1081
00:52:14,643 --> 00:52:18,163
You saw that Japanese dessert brand
in there, Little Moons.

1082
00:52:18,163 --> 00:52:21,883
Ten years
it took them to get to this level.

1083
00:52:21,883 --> 00:52:24,963
Are you willing to put that amount
of time in on this journey to get

1084
00:52:24,963 --> 00:52:27,643
to the very top?
It won't take me ten years,

1085
00:52:27,643 --> 00:52:29,523
Gordon, I'll do it in five.

1086
00:52:29,523 --> 00:52:31,243
Five years? Five years.

1087
00:52:32,243 --> 00:52:34,723
Thank you, Steph.
Thanks, Gordon.

1088
00:52:37,243 --> 00:52:41,643
I started at 27 in a business
with six staff. Yeah.

1089
00:52:41,643 --> 00:52:43,563
I've got just over 3,000 now.

1090
00:52:43,563 --> 00:52:47,003
How are you going to sit comfortably
in five years' time running a group

1091
00:52:47,003 --> 00:52:48,883
with 250 members of your staff?

1092
00:52:48,883 --> 00:52:52,963
Yeah. I've seen skills in myself
that I've utilised from my teaching

1093
00:52:52,963 --> 00:52:54,723
and I continue that in my business.

1094
00:52:54,723 --> 00:52:57,203
I can see weaknesses.
I can see strengths.

1095
00:52:57,203 --> 00:53:00,203
You know, I play to my strengths
and I know that I'm capable

1096
00:53:00,203 --> 00:53:02,763
of that because I've seen myself
do it throughout the years.

1097
00:53:02,763 --> 00:53:05,123
I'm not expecting this investment
to go in and it's going

1098
00:53:05,123 --> 00:53:07,003
to be thousands throughout
the country.

1099
00:53:07,003 --> 00:53:09,603
Start with, like, working
on the supermarkets locally

1100
00:53:09,603 --> 00:53:12,323
and you scale up bit by bit.

1101
00:53:12,323 --> 00:53:14,763
How desperate are you for
your business to succeed?

1102
00:53:14,763 --> 00:53:17,603
I've sacrificed eight weeks
with my children to be here.

1103
00:53:17,603 --> 00:53:20,003
So it means everything.

1104
00:53:23,243 --> 00:53:25,883
Thank you, Leah.
Thank you. Thank you.

1105
00:53:27,603 --> 00:53:30,563
How important is that investment
of £150,000 to you?

1106
00:53:30,563 --> 00:53:34,083
It's so important to me. Everything
that you say, I take on board,

1107
00:53:34,083 --> 00:53:37,243
because essentially you've done
exactly what I would love to do.

1108
00:53:37,243 --> 00:53:40,523
You've made yourself a global
brand, and there's no-one

1109
00:53:40,523 --> 00:53:42,363
that I would work better with.

1110
00:53:42,363 --> 00:53:44,763
I don't know if I could put
it in words, to be honest,

1111
00:53:44,763 --> 00:53:47,323
but it does bring me to tears
because it's very overwhelming

1112
00:53:47,323 --> 00:53:49,683
to think about.
Thank you, Victoria.

1113
00:53:49,683 --> 00:53:51,003
Thank you, Gordon.

1114
00:54:12,323 --> 00:54:13,843
Right.

1115
00:54:13,843 --> 00:54:17,283
Leah, Steph, Victoria,
thank you so much for being

1116
00:54:17,283 --> 00:54:19,123
brutally honest in there.

1117
00:54:19,123 --> 00:54:22,763
What's really important for me
tonight is that I'm investing

1118
00:54:22,763 --> 00:54:27,203
in someone future-facing.
Someone that I can help

1119
00:54:27,203 --> 00:54:30,683
propel their businesses
to the next level.

1120
00:54:30,683 --> 00:54:34,843
All three of you were worthy
finalists, and this has been a very,

1121
00:54:34,843 --> 00:54:38,363
very tough decision. Leah...

1122
00:54:38,363 --> 00:54:42,563
..you have so much passion,
and the story behind your business

1123
00:54:42,563 --> 00:54:44,123
is so inspiring.

1124
00:54:44,123 --> 00:54:49,283
Steph, you are incredibly determined
and I saw you come alive yesterday

1125
00:54:49,283 --> 00:54:52,043
when you were talking about
the product and the story

1126
00:54:52,043 --> 00:54:53,803
and the essence behind that.

1127
00:54:53,803 --> 00:54:55,123
I love that.

1128
00:54:56,163 --> 00:54:58,563
Victoria, from day
one, you've been focused.

1129
00:54:58,563 --> 00:55:03,323
Your vision for your business is
clear, and then in that presentation

1130
00:55:03,323 --> 00:55:05,123
the room could feel it.

1131
00:55:05,123 --> 00:55:07,843
This hasn't been an easy decision.

1132
00:55:10,723 --> 00:55:14,043
The last two months have all come
down to this moment right here.

1133
00:55:17,043 --> 00:55:20,123
The person who I will be
investing in...

1134
00:55:27,483 --> 00:55:29,563
..congratulations goes to...

1135
00:55:36,163 --> 00:55:37,683
..Victoria.

1136
00:55:37,683 --> 00:55:39,803
CHEERING

1137
00:55:43,763 --> 00:55:45,203
Oh, my God!

1138
00:55:49,643 --> 00:55:51,603
Well done. Well done.

1139
00:55:51,603 --> 00:55:53,603
Oh, my gosh.

1140
00:55:57,003 --> 00:56:00,243
Victoria, congratulations.

1141
00:56:00,243 --> 00:56:02,883
I'm really looking forward
to working with you.

1142
00:56:02,883 --> 00:56:04,723
Thank you so much.
Enjoy your moment.

1143
00:56:04,723 --> 00:56:06,363
Oh, my gosh!

1144
00:56:08,203 --> 00:56:10,283
I'm feeling overjoyed.

1145
00:56:10,283 --> 00:56:13,003
It definitely hasn't sunk
in yet, but I'm so happy.

1146
00:56:13,003 --> 00:56:14,443
So happy.

1147
00:56:14,443 --> 00:56:16,723
Working with Gordon is a huge deal.

1148
00:56:16,723 --> 00:56:19,123
It's even better
than the investment.

1149
00:56:19,123 --> 00:56:21,083
So I'm super excited.

1150
00:56:21,083 --> 00:56:22,323
I'm super excited.

1151
00:56:22,323 --> 00:56:24,723
I could scream.
I could literally scream.

1152
00:56:24,723 --> 00:56:26,323
Now the fun time begins.

1153
00:56:26,323 --> 00:56:29,483
So it's a dream come true.

1154
00:56:29,483 --> 00:56:31,643
I feel I've lost a massive
opportunity.

1155
00:56:31,643 --> 00:56:34,203
But when one door closes,
another one opens.

1156
00:56:34,203 --> 00:56:37,683
So that's...
That's where I'm looking now.

1157
00:56:37,683 --> 00:56:39,683
I can't believe it, I'm so sorry.

1158
00:56:39,683 --> 00:56:42,043
I'm really proud where I've come.

1159
00:56:45,523 --> 00:56:47,123
Really proud.

1160
00:56:49,723 --> 00:56:51,443
I still feel like a winner.

1161
00:56:51,443 --> 00:56:54,923
I'm very happy that, you know,
if I was going to lose to anyone,

1162
00:56:54,923 --> 00:56:56,563
it would be to Victoria.

1163
00:56:56,563 --> 00:56:58,763
I've just loved her from
the beginning.

1164
00:56:58,763 --> 00:57:01,643
I'm going to be going round and
seeing her and celebrating with her.

1165
00:57:01,643 --> 00:57:03,563
I'm so happy.

1166
00:57:03,563 --> 00:57:05,123
A truly deserving winner.

1167
00:57:05,123 --> 00:57:07,603
The other two finalists
were incredible, but Victoria

1168
00:57:07,603 --> 00:57:09,043
just edged it.

1169
00:57:09,043 --> 00:57:11,963
I said at the very start
I was looking not just to invest

1170
00:57:11,963 --> 00:57:14,763
in the business, but the person
behind it.

1171
00:57:14,763 --> 00:57:17,803
I couldn't be any happier
with my decision and I'm so excited

1172
00:57:17,803 --> 00:57:19,643
to see what the future holds.