1 00:00:00,066 --> 00:00:16,983 ♪♪ 2 00:00:16,983 --> 00:00:23,723 ♪ GET YOU THAT MONEY, THAT MONEY, BOY ♪ 3 00:00:23,723 --> 00:00:32,465 ♪♪ 4 00:00:32,465 --> 00:00:41,174 ♪♪ 5 00:00:41,174 --> 00:00:49,849 ♪♪ 6 00:00:49,849 --> 00:01:07,135 ♪♪ 7 00:01:07,135 --> 00:01:10,759 >>> HEY, Y'ALL, WELCOME TO "SOUL OF A NATION." 8 00:01:10,759 --> 00:01:13,294 TONIGHT WE'RE GOING TO TALK ABOUT THE NEXT GENERATION. 9 00:01:13,294 --> 00:01:16,064 WE'LL HEAD INTO THE DEEP FUTURE AND CONNECT IT TO THE PAST. 10 00:01:16,064 --> 00:01:20,502 WE'LL GET INTO STYLES, SNEAKERS, AND THE PERFORMANCE BY H. E. R., 11 00:01:20,502 --> 00:01:22,804 IT'S LIT. BUT FIRST A CONNECTION TO OUR 12 00:01:22,804 --> 00:01:25,974 PAST ALIVE IN THE PRESENT. NOT MANY PEOPLE ALIVE TODAY CAN 13 00:01:25,974 --> 00:01:30,011 SAY THEY KNEW SOMEONE WHO SURVIVED SLAVERY IN AMERICA, ONE 14 00:01:30,011 --> 00:01:34,215 OF THOSE RARE GEMS IS MISS LUCILLE OSBOURNE, A WITNESS TO 15 00:01:34,215 --> 00:01:36,885 HISTORY. THE STORY OF A GREAT GRANDFATHER 16 00:01:36,885 --> 00:01:39,988 REVEALS A PAINFUL FAMILY SECRET THAT STRETCHES BACK MORE THAN A 17 00:01:39,988 --> 00:01:42,123 CENTURY. STERLING K. BROWN BRINGS US THE 18 00:01:42,123 --> 00:01:48,563 STORY OF HERITAGE, LEGACY AND GRACE. 19 00:01:48,563 --> 00:01:54,936 >> I REMEMBER THOSE DAYS BACK ON THE FARM, WE CALLED IT. 20 00:01:54,936 --> 00:02:02,077 I DID HEAR ABOUT LIFE AS A SLAVE. THEY NEVER BROUGHT THE SUBJECT 21 00:02:02,077 --> 00:02:06,481 UP UNLESS I ASKED. SO I DID ASK. 22 00:02:06,481 --> 00:02:10,385 >> LUCILLE OSBOURNE IS 95 YEARS OLD. 23 00:02:10,385 --> 00:02:13,288 SHE HEARD ABOUT SLAVERY BECAUSE SHE LIVED IN A HOUSE WITH FAMILY 24 00:02:13,288 --> 00:02:19,294 WHO HAD SURVIVED BEING ENSLAVED. LIKE HER GREAT GRANDMOTHER 25 00:02:19,294 --> 00:02:22,897 RACHEL McGRUDER. 26 00:02:22,897 --> 00:02:26,367 >> IT WAS HER JOB TO TAKE THE LUNCHES OUT TO THE FIELD FOR 27 00:02:26,367 --> 00:02:33,108 WORKERS. THEY HAD BUTTERMILK AND CORNBREAD FOR LUNCH. 28 00:02:33,108 --> 00:02:36,778 >> RACHEL WAS MARRIED TO CHARLES McGRUDER WHO WAS ALSO ENSLAVED. 29 00:02:36,778 --> 00:02:40,582 >> EVIDENTLY OLD MAN CHARLES McGRUDER MUST HAVE BEEN A VERY 30 00:02:40,582 --> 00:02:43,685 IMPORTANT PERSON TO THE COMMUNITY BECAUSE WE WOULD HEAR 31 00:02:43,685 --> 00:02:48,523 HIS NAME MANY, MANY TIMES. BUT NOBODY SEEMED TO WANT TO 32 00:02:48,523 --> 00:02:53,495 DISCUSS HOW CHARLES FIT INTO 33 00:02:53,495 --> 00:02:57,966 THAT SLAVE SITUATION. AND IT SEEMED LIKE EVERYBODY 34 00:02:57,966 --> 00:03:01,269 WOULD WHISPER WHEN THEY WERE TALKING ABOUT CHARLES. 35 00:03:01,269 --> 00:03:05,406 >> TURNS OUT CHARLES WAS A BREEDER, SOMEONE WHO WAS FORCED 36 00:03:05,406 --> 00:03:11,412 TO HAVE CHILDREN WITH ENSLAVED WOMEN WHO ALSO HAD NO CHOICE. 37 00:03:11,412 --> 00:03:12,647 IT'S DEVASTATING. 38 00:03:12,647 --> 00:03:15,049 >> IF YOU'VE BEEN TOLD TO DO SOMETHING THAT'S YOUR JOB, YOU 39 00:03:15,049 --> 00:03:18,586 GO OUT THERE AND DO IT, ESPECIALLY IF YOU'RE A SLAVE. 40 00:03:18,586 --> 00:03:24,092 MY MOTHER SAID, LISTEN TO THIS. IF YOU EVER GO ANYWHERE IN YOUR 41 00:03:24,092 --> 00:03:28,730 LIFE AND YOU SEE THE NAME McGRUDER OR YOU HEAR THE NAME 42 00:03:28,730 --> 00:03:34,402 McGRUDER, THAT'S A RELATIVE THAT CAME FROM CHARLES. 43 00:03:34,402 --> 00:03:40,308 >> MY NAME IS WARREN McGRUDER, SR. I'M THE GREAT GRANDSON OF 44 00:03:40,308 --> 00:03:43,211 CHARLES McGRUDER, SR. 45 00:03:43,211 --> 00:03:47,115 >> MY NAME IS J. R. AND CHARLES McGRUDER IS MY GREAT, GREAT, 46 00:03:47,115 --> 00:03:49,050 GREAT GRANDFATHER. 47 00:03:49,050 --> 00:03:56,658 >> MY NAME IS GWENDOLIN McGRUDER. 48 00:03:56,658 --> 00:04:00,295 CHARLES McGRUDER WAS MY GREAT, GREAT GRANDFATHER. 49 00:04:00,295 --> 00:04:04,365 >> CHARLES McGRUDER IS MY GREAT, GREAT GRANDFATHER. 50 00:04:04,365 --> 00:04:07,135 >> CONGRESS BANNED THE TRANSATLANTIC SLAVE TRADE‐IN 51 00:04:07,135 --> 00:04:12,307 1808. SINCE THEY COULDN'T IMPORT ENSLAVED AFRICANS, OWNERS FORCED 52 00:04:12,307 --> 00:04:16,044 PEOPLE LIKE CHARLES TO BREED TO CREATE MORE SLAVES AND MORE 53 00:04:16,044 --> 00:04:16,845 PROFIT. 54 00:04:16,845 --> 00:04:21,115 >> WE HAVE RECORDS THAT SHOW US, THAT TELL US FROM ENSLAVED 55 00:04:21,115 --> 00:04:25,653 PEOPLE, THAT THERE WERE CERTAIN PEOPLE WHO WERE DEEMED FIT FOR 56 00:04:25,653 --> 00:04:26,321 BREEDING. 57 00:04:26,321 --> 00:04:30,758 >> CHARLES McGRUDER WAS REPORTED TO BE 6'4", BROAD SHOULDERS, 58 00:04:30,758 --> 00:04:31,993 VERY STRONG. 59 00:04:31,993 --> 00:04:38,066 >> CHARLES McGRUDER, SR., WAS BASICALLY SENT FROM PLANTATION 60 00:04:38,066 --> 00:04:41,603 TO PLANTATION TO BREED WITH OTHER AFRICAN WOMEN. 61 00:04:41,603 --> 00:04:48,877 >> SLAVE OWNERS OWNED SLAVE OWNER'S WOMBS AND THEY OWNED THE 62 00:04:48,877 --> 00:04:52,914 PRODUCT OF SLAVE WOMEN'S WOMBS. THAT WAS FOUNDATIONAL TO HOW IT 63 00:04:52,914 --> 00:04:56,684 WHITE SOUTHERNERS UNDERSTOOD AND CONCEPTUALIZED SLAVERY. 64 00:04:56,684 --> 00:05:01,256 >> I CAN'T IMAGINE HOW ‐‐ I DON'T EVEN KNOW IF HE COULD FEEL 65 00:05:01,256 --> 00:05:06,427 BECAUSE THAT STAGE AND IN THAT POINT IN TIME HE WAS SURVIVING 66 00:05:06,427 --> 00:05:08,363 HIMSELF. 67 00:05:08,363 --> 00:05:14,402 >> I CAN JUST SAY I FORGIVE THE WHOLE HISTORY OF SLAVERY. 68 00:05:14,402 --> 00:05:15,970 I PUT THAT IN THE HANDS OF GOD 69 00:05:15,970 --> 00:05:26,581 BECAUSE IT BECOMES ‐‐ IT'S MY 70 00:05:26,581 --> 00:05:30,785 BUSINESS TO BE ABLE TO HEAL AND MOVE FORWARD. 71 00:05:30,785 --> 00:05:34,489 >> CHARLES TURNED THIS CRIME AGAINST HUMANITY INTO A FAMILY 72 00:05:34,489 --> 00:05:35,790 HOMESTEAD. 73 00:05:35,790 --> 00:05:39,961 >> THERE IS THIS HISTORY OF BLACK INGENUITY, BLACK 74 00:05:39,961 --> 00:05:45,633 CREATIVITY, BLACK EFFORT TO HOLD ON TO FAMILY TIES. 75 00:05:45,633 --> 00:05:51,306 >> THE 1866 ALABAMA CENSUS SHOWED CHARLES GATHERED ALL HIS 76 00:05:51,306 --> 00:05:55,143 FOLKS INCLUDING CHILDREN INTO A SINGLE PLOT OF LAND. 77 00:05:55,143 --> 00:05:58,479 IN 1877, CHARLES WAS ABLE TO PURCHASE ALMOST 300 ACRES OF 78 00:05:58,479 --> 00:06:02,583 LAND WITH HIS SHARECROPPER WAGES. CHARLES BOUGHT THE LAND FOR 79 00:06:02,583 --> 00:06:07,455 $1500, THE SAME VALUE HE WAS GIVEN AS A SLAVE. 80 00:06:07,455 --> 00:06:11,859 >> MY GREAT GREAT GRANDFATHER CHARLES McGRUDER BOUGHT PROPERTY 81 00:06:11,859 --> 00:06:16,397 FOR HIS WIFE RACHEL AND ALL OF THEIR KIDS ARE LISTED ON THIS 82 00:06:16,397 --> 00:06:18,132 PROPERTY, ON THIS DEED. 83 00:06:18,132 --> 00:06:23,171 >> ALL OF THE FAMILIES LIVED ON THE SAME ESTATE IN VARIOUS PLOTS 84 00:06:23,171 --> 00:06:30,611 OF LAND ON THE ESTATE. THIS IS A FAMILY, A COMMUNITY. 85 00:06:30,611 --> 00:06:34,349 YOU ALWAYS WANTED TO IMPROVE BASED ON YOUR SKPIRKS TRY TO 86 00:06:34,349 --> 00:06:35,283 KEEP THE FAMILY TOGETHER. 87 00:06:35,283 --> 00:06:37,618 >> THE FAMILY STILL OWNS PART OF THAT LAND TODAY. 88 00:06:37,618 --> 00:06:41,489 MUCH OF IT OVERGROWN, COVERING UP THE RICH YET COMPLICATED 89 00:06:41,489 --> 00:06:43,491 HISTORY. 90 00:06:43,491 --> 00:06:48,096 >> I ALWAYS SAID, WHEN I GET TO BE A MAN, I'M GOING TO BUILD ME 91 00:06:48,096 --> 00:06:52,133 A HOUSE UPON THIS LAND. 92 00:06:52,133 --> 00:06:58,139 >> I WANT TO PRESERVE THIS FOR FUTURE GENERATIONS OF McGRUDERS. 93 00:06:58,139 --> 00:07:01,275 MAYBE IN A FEW YEARS, WE CAN EVEN BRING EVERYONE ONTO THE 94 00:07:01,275 --> 00:07:04,212 LAND AND HAVE A BIG FAMILY REUNION WHICH IS MY GOAL. 95 00:07:04,212 --> 00:07:08,583 >> FAMILY THAT INCLUDES DOCTORS, LAWYERS, ENTREPRENEURS. 96 00:07:08,583 --> 00:07:12,086 J.R. IS WORKING ON A BOOK TITLED, THE ALABAMA BLACK 97 00:07:12,086 --> 00:07:13,654 McGRUDERS. 98 00:07:13,654 --> 00:07:16,591 >> ONE OF THE VERY FIRST THINGS THAT CHARLES DID WAS DIRECT HIS 99 00:07:16,591 --> 00:07:22,330 SONS TO LEARN HOW TO READ AND 100 00:07:22,330 --> 00:07:26,701 WRITE AND TEACH ALL THEM TO READ AND WRITE AND TEACH THEM 101 00:07:26,701 --> 00:07:29,871 SELF‐DEVELOPMENT. WHAT WOULD HAPPEN IF FORMERLY 102 00:07:29,871 --> 00:07:32,974 ENSLAVED PEOPLE RECEIVED 40 ACRES AND A MULE FOR THEIR 103 00:07:32,974 --> 00:07:36,978 CHILDREN TO ACQUIRE EDUCATION AND TO CREATE SOCIAL MOBILITY? 104 00:07:36,978 --> 00:07:42,683 THE ALABAMA BLACK McGRUDER STORY PERHAPS OFFERS AN ANSWER. 105 00:07:42,683 --> 00:07:48,289 >> MY MOTHER TOLD ME THAT THE LAND WAS THE MOST IMPORTANT 106 00:07:48,289 --> 00:07:51,759 THING IN A BLACK FAMILY'S LIFE. IF YOU DON'T HAVE THAT, YOU GOT 107 00:07:51,759 --> 00:07:55,630 NOTHING. YOU'RE LIKE A SLAVE AGAIN. 108 00:07:55,630 --> 00:07:59,734 >> MY NAME IS JILL, AND I'M A McGRUDER. 109 00:07:59,734 --> 00:08:01,169 >> HI! 110 00:08:01,169 --> 00:08:03,404 >> HI! 111 00:08:03,404 --> 00:08:08,743 >> JILL IS A DESCENDANT OF THE WHITE McGRUDERS WHO ONCE OWNED 112 00:08:08,743 --> 00:08:09,243 CHARLES. 113 00:08:09,243 --> 00:08:15,249 >> THE FAMILY TREE DNA TESTING, JILL LEARNED SHE IS A 7th COUSIN 114 00:08:15,249 --> 00:08:18,252 TO CHARLES. CHARLES WAS ENSLAVED BY THE 115 00:08:18,252 --> 00:08:19,787 FAMILY OF HIS OWN GRANDFATHER. 116 00:08:19,787 --> 00:08:23,391 >> I WROTE IT OUT ON A PIECE OF PAPER SO WE CAN SEE HOW WE'RE 117 00:08:23,391 --> 00:08:23,858 RELATED. 118 00:08:23,858 --> 00:08:25,760 >> THEY SAY DNA DON'T LIE. 119 00:08:25,760 --> 00:08:28,362 >> A LOT OF INFORMATION COMING OUT OF THE CLOSET NOW. 120 00:08:28,362 --> 00:08:29,063 >> OH. 121 00:08:29,063 --> 00:08:34,202 >> I KNOW AS A WHITE McGRUDER OR JUST AS A WHITE AMERICAN, YOU 122 00:08:34,202 --> 00:08:37,271 HEAR THE STORIES ABOUT A SLAVE OWNER HAVING CHILDREN WITH A 123 00:08:37,271 --> 00:08:41,676 SLAVE WOMAN, AND YOU KNOW, THERE IS SOME KIND OF DENIAL ABOUT 124 00:08:41,676 --> 00:08:42,477 THAT. 125 00:08:42,477 --> 00:08:46,180 >> THE GROUP PASSES AROUND PUBLIC RECORDS WHICH CONFIRM 126 00:08:46,180 --> 00:08:49,917 LUCILLE'S MEMORIES. FOR THE VERY FIRST TIME, SHE'S 127 00:08:49,917 --> 00:08:52,854 SEEING THE PRICE THAT WAS PUT ON THE LIVES OF PEOPLE SHE KNEW AND 128 00:08:52,854 --> 00:08:53,321 LOVED. 129 00:08:53,321 --> 00:09:01,062 >> WELL, LOOK AT THE MONEY. 130 00:09:01,062 --> 00:09:07,435 WELL, I CAN'T BELIEVE THAT THERE WAS A MONEY VALUE ON A HUMAN 131 00:09:07,435 --> 00:09:08,236 LIFE. 132 00:09:08,236 --> 00:09:11,639 >> THAT'S THE THING, YEAH. I KNOW. 133 00:09:11,639 --> 00:09:14,942 >> I CAN'T BELIEVE THIS. OF COURSE, HERE IT IS IN BLACK 134 00:09:14,942 --> 00:09:22,016 AND WHITE, AND I ALWAYS SAID, YOU KNOW, IT MAKES ME FEEL SAD. 135 00:09:22,016 --> 00:09:25,153 >> I WOULD SAY THAT MAKES ME FEEL SAD. 136 00:09:25,153 --> 00:09:29,357 >> WHEN YOU SEE THE WILLS ON THE WHITESIDE, THAT'S WHEN IT REALLY 137 00:09:29,357 --> 00:09:33,094 STARTED TO HIT ME WHEN I'D SEE PEOPLE LISTED WITH LIVESTOCK AND 138 00:09:33,094 --> 00:09:34,495 FURNITURE. 139 00:09:34,495 --> 00:09:39,000 >> MISS LUCILLE IS A LIVING LINK TO A PAINFUL HISTORY THAT HER 140 00:09:39,000 --> 00:09:42,770 RELATIVES AND LOVED ONES WORKED HARD TO TURN INTO A PROUD LEGACY. 141 00:09:42,770 --> 00:09:50,611 >> AND I'M SAYING, OH, MY GOD! 142 00:09:50,611 --> 00:09:55,383 SLAVES IN MY OWN FAMILY. I DON'T KNOW HOW COOL THAT IS, 143 00:09:55,383 --> 00:10:00,288 BUT I THINK IT'S MARVELOUS. I MET THIS PERSON, AND NOW 144 00:10:00,288 --> 00:10:03,224 THEY'RE FREE. AND THEY ARE YOUR RELATIVE. 145 00:10:03,224 --> 00:10:05,092 >> YEAH. 146 00:10:05,092 --> 00:10:08,095 >> SO, LOOK AT THE LEGACY YOU GOT. 147 00:10:08,095 --> 00:10:13,901 IF WE MADE IT THROUGH HERE, YOU CAN DO EVEN BETTER. 148 00:10:13,901 --> 00:10:16,704 >> NEXT ON "SOUL OF A NATION," WE'RE GOING TO TAKE YOU BACK TO 149 00:10:16,704 --> 00:10:22,343 THE FUTURE, THE AFRO FUTURE. AND H. E. R. BRINGS THE HEAT. 150 00:10:22,343 --> 00:10:24,712 ♪ SING FOR ME ♪ 151 00:10:24,712 --> 00:10:28,149 >> MUCH MORE AHEAD ON "SOUL OF A NATION." 152 00:10:33,254 --> 00:10:36,757 >>> HEY, WELCOME BACK. YES, BLACK HISTORY MONTH MIGHT 153 00:10:36,757 --> 00:10:40,294 BE IN OUR REARVIEW MIRROR, BUT ON THIS SHOW WE'RE DRIVING INTO 154 00:10:40,294 --> 00:10:42,597 MARCH. BUT WITH SO MANY BLACK AMERICANS 155 00:10:42,597 --> 00:10:47,868 STILL TRYING TO UNPACK OUR PAST, WHAT ABOUT THE FUTURE? 156 00:10:47,868 --> 00:10:55,209 IN THIS SEGMENT ABC'S ADRIAN TALKS TO A FUTURIST. 157 00:10:55,209 --> 00:11:00,448 PIONEERS OF IMAGINATION WHO WANT ALL OF US TO ASK, WHAT'S NEXT 158 00:11:00,448 --> 00:11:01,048 FOR US? 159 00:11:01,048 --> 00:11:08,956 >> WHAT DOES SCI‐FI HAVE TO DO 160 00:11:08,956 --> 00:11:16,297 WITH PROGRESS? 161 00:11:16,297 --> 00:11:20,701 >> NO JUSTICE, NO PEACE! NO JUSTICE, NO PEACE! 162 00:11:20,701 --> 00:11:28,676 >> EVERYTHING. 163 00:11:28,676 --> 00:11:29,577 >> EVERYTHING? 164 00:11:29,577 --> 00:11:34,482 >> YES, EVERYTHING. AFRO FUTURISM CAN UNCHAIN THE 165 00:11:34,482 --> 00:11:36,550 MIND. 166 00:11:36,550 --> 00:11:42,657 THAT'S ACCORDING TO YATASHA 167 00:11:42,657 --> 00:11:49,130 WOMAWC WHO WROTE THE BOOK ON IT. IT'S A PERSPECTIVE THAT HELPS 168 00:11:49,130 --> 00:11:50,464 ALL OF US. 169 00:11:50,464 --> 00:11:54,535 >> IT'S LOOKING AT THE FUTURE OR REALITY THROUGH BLACK CULTURE. 170 00:11:54,535 --> 00:11:57,038 YOU SEE IT IN THE ARTS. 171 00:11:57,038 --> 00:12:01,509 >> MISSY ELLIOTT. 172 00:12:01,509 --> 00:12:06,747 >> JANELLE MONAE. GEORGE CLINTON. 173 00:12:06,747 --> 00:12:10,818 BUTLER IS AMAZING. "BLACK PANTHER," FOR SOME PEOPLE 174 00:12:10,818 --> 00:12:14,555 IT'S A PRACTICE THAT HELPS THEM TO CLAIM THE POWER OF THE 175 00:12:14,555 --> 00:12:15,256 IMAGINATION. 176 00:12:15,256 --> 00:12:16,657 >> WHY IS THAT SO IMPORTANT? 177 00:12:16,657 --> 00:12:21,028 >> I WAS SPEAKING TO A GROUP OF KIDS, AND I SAID, OH, LET'S TALK 178 00:12:21,028 --> 00:12:23,364 ABOUT FUTURES. AND I THOUGHT IMMEDIATELY THEY 179 00:12:23,364 --> 00:12:27,101 WILL WERE GOING TO START TALKING ABOUT SPACE SHIPS AND FLYING 180 00:12:27,101 --> 00:12:30,905 CARS. AND THEIR PRIMARY CONCERN WAS 181 00:12:30,905 --> 00:12:33,908 NOT WANTING TO SEE A WORLD WITH VIOLENCE. 182 00:12:33,908 --> 00:12:37,211 I'M SPEAKING WITH YOUNG KIDS, AND THEY ALREADY HAVE SORT OF 183 00:12:37,211 --> 00:12:42,049 THIS HIJACKED IMAGINATION. WHAT DOES THAT SAY ABOUT A 184 00:12:42,049 --> 00:12:42,717 FUTURE? 185 00:12:42,717 --> 00:12:47,521 >> DEPICTIONS OF THE FUTURE HAVE LONG EXCLUDED BLACK PEOPLE. 186 00:12:47,521 --> 00:12:50,558 I, TOO, WAS A CHILD WHO STRUGGLED TO SEE MANY FACES LIKE 187 00:12:50,558 --> 00:12:54,762 MY OWN ON TV. AFRO FUTURISM HAS PLAYED A ROLE 188 00:12:54,762 --> 00:12:59,700 IN INCREASING BLACK REPRESENTATION ON AND OFF SCREEN. 189 00:12:59,700 --> 00:13:03,771 SO HAS RUTH CARTER, THE COSTUME DESIGNER ON SO MANY ICONIC 190 00:13:03,771 --> 00:13:06,707 FILMS, INCLUDING "BLACK PANTHER." 191 00:13:06,707 --> 00:13:11,679 >> I'VE BEEN GIVEN, YOU KNOW, THE PRIVILEGE TO CONNECT HISTORY 192 00:13:11,679 --> 00:13:16,917 WITH COSTUME DESIGN. BACK IN THE '90s, AFRO FUTURE 193 00:13:16,917 --> 00:13:20,654 WOULD HAVE BEEN SEEING IMAGES OF OURSELVES THAT WE FELT 194 00:13:20,654 --> 00:13:25,926 REPRESENTED OUR COMMUNITY AND OUR FAMILIES, MORE PARTICULARLY 195 00:13:25,926 --> 00:13:27,561 THAN WHAT WE WERE SEEING IN HOLLYWOOD. 196 00:13:27,561 --> 00:13:31,599 I DIDN'T HEAR ABOUT IT REALLY UNTIL I STARTED WORKING ON 197 00:13:31,599 --> 00:13:35,770 "BLACK PANTHER." WE REDIRECTED THE EYE TO LOOK AT 198 00:13:35,770 --> 00:13:41,008 BEAUTY IN WAYS THAT WE DIDN'T REALLY UNDERSTAND BEFORE. 199 00:13:41,008 --> 00:13:46,414 >> THE SCIENCE BEHIND "BLACK WHAT EXCITES A PARTICULAR YOUNG 200 00:13:46,414 --> 00:13:50,351 TECH EDUCATOR IN NEW YORK WHO HAILS FROM THE SOUTH SIDE OF 201 00:13:50,351 --> 00:13:51,452 CHICAGO. 202 00:13:51,452 --> 00:13:55,556 >> MY NAME IS JUSTIN SHAFER, BUT YOU CAN CALL ME MR. FASCINATOR. 203 00:13:55,556 --> 00:14:03,130 I TRAVEL ALL OVER THE WORLD AND I MAKE IT COOL FOR KIDS. 204 00:14:03,130 --> 00:14:06,834 >> HEY! THAT'S WHAT I'M TALKING ABOUT. 205 00:14:06,834 --> 00:14:10,771 >> WE HAVE MORE BLACK PEOPLE IMAGINING FUTURES, LIKE "BLACK 206 00:14:10,771 --> 00:14:14,575 PANTHER." WE CAN LEAD TO CRAZY INNOVATIONS 207 00:14:14,575 --> 00:14:21,348 LIKE THOSE IN OUR SOCIETY THAT CHANGE THE WORLD, THAT RADICALLY 208 00:14:21,348 --> 00:14:23,117 CAN CHANGE OUR FUTURE. 209 00:14:23,117 --> 00:14:25,286 >> THAT COULD HAPPEN, WHAT YOU SAW IN THE MOVIE COULD BE REAL. 210 00:14:25,286 --> 00:14:28,255 >> WHEN SHIRLEY WAS IN THE CAR DRIVING THE VEHICLE ON THE OTHER 211 00:14:28,255 --> 00:14:33,127 SIDE OF THE PLANET, THERE'S PHENOMENA LIKE QUANTUM 212 00:14:33,127 --> 00:14:37,731 ENTANGLEMENT WHERE IT CAN CAUSE CHANGES IN VAST DISTANCES. 213 00:14:37,731 --> 00:14:40,801 THE THING ABOUT SCI‐FI IT INSPIRES THE REAL SCIENTISTS AND 214 00:14:40,801 --> 00:14:42,603 ENGINEERS IN THE REAL WORLD. 215 00:14:42,603 --> 00:14:47,374 >> I REMIND PEOPLE THAT MARTIN LUTHER KING WAS A SCIENCE 216 00:14:47,374 --> 00:14:50,311 FICTION FAN. HE WAS A BIG STAR TREK FAN. 217 00:14:50,311 --> 00:14:53,848 THERE'S A POPULAR STORY OF HIM CONVINCING MICHELLE NICHOLS SHE 218 00:14:53,848 --> 00:14:58,085 SHOULD STAY ON THE STAR TREK SHOW BECAUSE SHE WAS INSPIRING 219 00:14:58,085 --> 00:14:58,986 SO MANY PEOPLE. 220 00:14:58,986 --> 00:15:04,959 >> IT SURPRISED ME THAT DR. KING KNEW AS MUCH ABOUT MY SHOW AS I 221 00:15:04,959 --> 00:15:06,660 DID. 222 00:15:06,660 --> 00:15:13,734 >> AROUND THE FANTASY, PEOPLE ARE INSPIRED TO MAKE REAL WORLD 223 00:15:13,734 --> 00:15:14,768 CHANGE. 224 00:15:14,768 --> 00:15:20,441 >> NICHOLS WENT ON TO RECRUIT ASTRONAUTS, A PATH AS AN AFRO 225 00:15:20,441 --> 00:15:23,777 FUTURIST TO GET MORE KIDS IN SCIENCE, TECH, ENGINEERING AND 226 00:15:23,777 --> 00:15:26,814 MATH. BLACK AMERICANS MAKE UP ONLY 9% 227 00:15:26,814 --> 00:15:28,782 OF THAT WORK FORCE. 228 00:15:28,782 --> 00:15:32,820 >> A LOT OF KIDS JUST LIKE YOU AREN'T ABLE TO REALLY TAP INTO 229 00:15:32,820 --> 00:15:34,922 THAT LOVE AND THAT PASSION FOR STEM. 230 00:15:34,922 --> 00:15:36,790 WHY DO YOU THINK IT'S IMPORTANT THAT THEY DO? 231 00:15:36,790 --> 00:15:40,895 >> SOME CAREERS ARE THE HIGHEST PAYING CAREERS PER CAPITA IN THE 232 00:15:40,895 --> 00:15:43,631 UNITED STATES. WE ARE AT THE CUSP OF A 233 00:15:43,631 --> 00:15:46,433 REVOLUTION, AN INDUSTRY. IF WE'RE NOT A PART OF THESE 234 00:15:46,433 --> 00:15:49,169 REVOLUTIONS THAT ARE HAPPENING, THEN WE'RE GOING TO BE LEFT 235 00:15:49,169 --> 00:15:50,037 BEHIND. 236 00:15:50,037 --> 00:15:54,842 >> WHAT DO YOU TELL KIDS WHO HAVE A HARD TIME IMAGINING 237 00:15:54,842 --> 00:15:58,846 THEMSELVES IN A FUTURE WHERE THEY CAN BE FEARLESS? 238 00:15:58,846 --> 00:16:04,218 >> I DON'T THINK WE CAN. I THINK WE SHOW THEM. 239 00:16:04,218 --> 00:16:10,691 I REALLY THINK THAT THE CHILDREN, IF THEY'RE AFFECTED BY 240 00:16:10,691 --> 00:16:17,698 SEEING ADORA, NOT ONLY DID THEY EMBRACE THE AFRO FUTURE OR THEIR 241 00:16:17,698 --> 00:16:21,535 AFRICAN ROOTS. I THINK IT EMPOWERED THEIR SOULS. 242 00:16:21,535 --> 00:16:24,371 >> IT'S CLEAR NOW THAT THE NEXT GENERATION WILL BE INFLUENCED BY 243 00:16:24,371 --> 00:16:28,609 SO MUCH MORE THAN COMIC BOOKS AND BLACK SCI‐FI. 244 00:16:28,609 --> 00:16:32,112 THEY'LL BE INSPIRED BY SCIENTISTS, AUTHORS, OSCAR 245 00:16:32,112 --> 00:16:35,082 WINNERS, AND HOPEFULLY THEMSELVES. 246 00:16:35,082 --> 00:16:40,621 FULLY REALIZED AS AFRO FUTURISTS, EMPOWERED TO CHANGE 247 00:16:40,621 --> 00:16:41,722 THE WORLD. 248 00:16:41,722 --> 00:16:44,191 >> IT'S NOT SO MUCH ABOUT DID I DO ALL THESE THINGS. 249 00:16:44,191 --> 00:16:45,993 IT'S MORE ABOUT DO I SEE POSSIBILITY? 250 00:16:45,993 --> 00:16:51,098 AND DO I SEE VALUE AND LOOK INTO EXPERIENCES IN BLACK CULTURES TO 251 00:16:51,098 --> 00:16:56,303 HELP SHAPE THAT FUTURE. 252 00:16:56,303 --> 00:16:58,539 >> UP NEXT, TIKTOK. 253 00:16:58,539 --> 00:17:02,843 >> SO, ONCE YOU KNEW, LIKE, WAIT, THIS IS MY DANCE AND IT'S 254 00:17:02,843 --> 00:17:04,979 BLOWING UP HERE AND I'M NOT GETTING THE CREDIT FOR IT. 255 00:17:04,979 --> 00:17:06,280 WHAT WAS THAT LIKE FOR YOU? 256 00:17:06,280 --> 00:17:09,350 >> AND STICK AROUND FOR REVEALING CONVERSATION AND 257 00:17:09,350 --> 00:17:13,346 PERFORMANCE WITH THE ARTIST H.E.R. THAT'S AHEAD ON "SOUL OF A NATION." 258 00:17:22,232 --> 00:17:26,300 >>> WHAT IS ALL THAT MUSIC? TIKTOK IS MUCH MORE THAN THAT. 259 00:17:26,300 --> 00:17:30,337 LOOK, IT'S ABOUT GENIUS CREATIVITY, OWNERSHIP AND, OF 260 00:17:30,337 --> 00:17:34,708 COURSE, FEATURES BLACK EXCELLENCE. YOU CAN HIT ME UP. 261 00:17:34,708 --> 00:17:37,144 YOU GOT IT. BUT WITH EVERY NEW TREND IN 262 00:17:37,144 --> 00:17:39,513 VIRAL VIDEO, THERE IS ANOTHER SET OF CHALLENGES. 263 00:17:39,513 --> 00:17:44,018 SOME BLACK CREATORS SAY THEY AREN'T GETTING THE CREDIT THEY 264 00:17:44,018 --> 00:17:48,322 DESERVE. ABC'S JANAI NORMAN HAS THE STORY. 265 00:17:48,322 --> 00:17:52,459 >> TIKTOK IS CREATIVE, SUPPRESSIVE, FUNNY. 266 00:17:52,459 --> 00:17:53,327 >> YEAH. 267 00:17:53,327 --> 00:17:56,797 >> RAW, ENTERTAINING AND FIERCE. 268 00:17:56,797 --> 00:18:00,234 >> WITH OVER A BILLION USERS WORLDWIDE, TIKTOK IS THE LATEST 269 00:18:00,234 --> 00:18:02,436 CRAZE IN ENTERTAINMENT. 270 00:18:02,436 --> 00:18:04,638 >> IT LETS ME BE FREE. 271 00:18:04,638 --> 00:18:08,409 >> IT ALLOWS ME TO SPEAK WITHOUT GETTING IN TROUBLE. 272 00:18:08,409 --> 00:18:12,046 >> IT'S NONSTOP CREATIVITY AND EXPRESSION DELIVERED RIGHT TO 273 00:18:12,046 --> 00:18:18,118 THE VITAL OR YOU PAGE CREATED BASED ON THEIR INTEREST 274 00:18:18,118 --> 00:18:20,287 CALCULATED BY THEIR LIKES, VIEWS AND SHARES. 275 00:18:20,287 --> 00:18:23,490 >> IT'S DESIGNED TO REACH PEOPLE, ANY AGE, ANY BACKGROUND, 276 00:18:23,490 --> 00:18:24,892 ANY ETHNICITY. 277 00:18:24,892 --> 00:18:27,127 >> IT GIVES EVERYONE A CHANCE TO BE DISCOVERED. 278 00:18:27,127 --> 00:18:30,564 >> AND, OF COURSE, THERE IS A VIRAL DANCES. 279 00:18:30,564 --> 00:18:36,537 IN 2020, THE RENEGADE, BY K. CAMP, MILLIONS OF PEOPLE WERE 280 00:18:36,537 --> 00:18:39,773 DOING THE RENEGADE CHALLENGE, INCLUDING CELEBRITIES LIKE LIZZO 281 00:18:39,773 --> 00:18:43,243 AND A‐ROD. BUT AT THE TIME, NO ONE WAS 282 00:18:43,243 --> 00:18:48,515 CONTRACTING THE DANCE'S CREATOR, THEN JUST 14 YEARS OLD. 283 00:18:48,515 --> 00:18:51,051 >> DO YOU WANT TO TEACH THE RENEGADE? 284 00:18:51,051 --> 00:18:56,957 >> IF YOU WANT TO. LIKE A DICE ROLL. 285 00:18:56,957 --> 00:19:00,360 >> THE ATLANTA‐BASED TEEN HAS BEEN DANCING SINCE SHE WAS 3, 286 00:19:00,360 --> 00:19:05,632 AND IT SHOWED: SHE ORIGINALLY POSTED THE DANCE TO INSTAGRAM, 287 00:19:05,632 --> 00:19:09,103 BUT IT WASN'T UNTIL SOMEONE ELSE DID HER DANCE ON TIKTOK THAT IT 288 00:19:09,103 --> 00:19:11,405 WENT VIRAL. 289 00:19:11,405 --> 00:19:12,873 >>> WHAT WAS THAT LIKE FOR YOU? 290 00:19:12,873 --> 00:19:17,411 >> I WAS HAPPY, BUT I WAS KIND OF FRUSTRATED AT THE SAME TIME 291 00:19:17,411 --> 00:19:19,847 BECAUSE THEY WEREN'T REALLY GIVING ME MY CREDIT. 292 00:19:19,847 --> 00:19:22,382 >> THE RENEGADE IS SYNONYMOUS WITH TIKTOK. 293 00:19:22,382 --> 00:19:25,953 I THINK IT IS THE MOST VIRAL DANCE I'VE EVER SEEN IN MY 294 00:19:25,953 --> 00:19:26,453 CAREER. 295 00:19:26,453 --> 00:19:32,860 >> IT TOOK A PROFILE AND "THE NEW YORK TIMES" TO GIVE CLAIM TO 296 00:19:32,860 --> 00:19:36,363 TITLE TO THE RENEGADE CREATOR. IN A LOT OF WAYS YOUR LIFE 297 00:19:36,363 --> 00:19:37,264 CHANGED OVERNIGHT. 298 00:19:37,264 --> 00:19:43,570 >> YES. THAT WEEKEND I WENT TO CHICAGO 299 00:19:43,570 --> 00:19:47,574 FOR THE NBA ALL‐STAR GAME. 300 00:19:47,574 --> 00:19:52,513 AND THEN "ELLEN." 301 00:19:52,513 --> 00:19:56,984 >> SINCE THEN, SHE HAS TURNED THAT CLOUD INTO PARTNERSHIPS 302 00:19:56,984 --> 00:20:01,255 WITH BRANDS LIKE SAMSUNG, MOVIES, AND EVEN PRADA. 303 00:20:01,255 --> 00:20:05,092 THESE ARE HUGE ENDORSEMENT DEALS ON THE LINE FOR VIRAL TREND OR 304 00:20:05,092 --> 00:20:07,394 TIKTOK. YOU CAN SEE MILLIONS OF DOLLARS. 305 00:20:07,394 --> 00:20:09,997 >> THERE'S A SAYING OUT THERE, IF THEY LOVE BLACK PEOPLE AS 306 00:20:09,997 --> 00:20:13,267 MUCH AS THEY LOVE BLACK CULTURE, IT'S BECAUSE THE APPROPRIATION 307 00:20:13,267 --> 00:20:16,904 OF BLACK ART GOES BACK CENTURIES. BUT HOW DID IT FEEL FOR YOU 308 00:20:16,904 --> 00:20:21,208 BEING AN EXAMPLE OF THIS MUCH BIGGER PROBLEM AT SUCH A YOUNG 309 00:20:21,208 --> 00:20:21,542 AGE? 310 00:20:21,542 --> 00:20:27,581 >> IT WAS PRETTY ‐‐ I REALLY DON'T LIKE TO SEE BLACK CREATORS 311 00:20:27,581 --> 00:20:30,017 NOT GETTING THE RECOGNITION THAT THEY NEED. 312 00:20:30,017 --> 00:20:35,455 >> THIS RENEGADE CHALLENGE, IT MADE ME FEEL LIKE A BLACK 313 00:20:35,455 --> 00:20:38,659 CURATOR, I CAN ALWAYS HAVE SOMETHING TAKEN AWAY FROM ME. 314 00:20:38,659 --> 00:20:42,563 >> I DO THINK THAT BLACK WORK IS APPRECIATED ON TIKTOK, BUT ONLY 315 00:20:42,563 --> 00:20:49,069 WHEN IT'S BEING DONE BY NON‐BLACK PEOPLE. 316 00:20:49,069 --> 00:20:52,606 >> WE WANT TO MAKE SURE THAT THESE CREATORS GET THE 317 00:20:52,606 --> 00:20:56,043 RECOGNITION BECAUSE THEY DESERVE THEIR FLOWERS. 318 00:20:56,043 --> 00:20:59,479 >> AS THE DIRECTOR OF CREATOR COMMUNITY AT TIKTOK, IT'S HIS 319 00:20:59,479 --> 00:21:03,116 JOB TO MAKE SURE ITS CREATORS ARE SEEN AND HEARD. 320 00:21:03,116 --> 00:21:07,554 >> SO, WE NEED TO DO A LOT MORE WORK IN UNDERSTANDING TREND ORIGINATION. 321 00:21:07,554 --> 00:21:11,024 >> HEY, THIS IS A MESSAGE FOR ALL MY BLACK TIKTOKERS. 322 00:21:11,024 --> 00:21:14,528 >> EVEN ON TIKTOK WHERE CREATIVITY AND AUTHENTICITY 323 00:21:14,528 --> 00:21:18,098 THRIVES, SOME CREATORS FEEL DISADVANTAGED FROM THE START. 324 00:21:18,098 --> 00:21:22,703 >> I WAS GIVEN $25,000. EXPLAIN TO ME HOW THEY GOT 325 00:21:22,703 --> 00:21:24,638 54,000 VIEWS ‐‐ 326 00:21:24,638 --> 00:21:27,608 >> CREATORS GET LEAST FAVORED. 327 00:21:27,608 --> 00:21:30,677 >> THE ALGORITHM IS A REFLECTION OF USERS. 328 00:21:30,677 --> 00:21:35,682 IF USERS ARE NOT FOLLOWING AND ENGAGING WITH BLACK CREATORS AS 329 00:21:35,682 --> 00:21:40,754 MUCH BECAUSE OF SYSTEMIC RACISM, THE ALGORITHM IS GOING TO SHOW 330 00:21:40,754 --> 00:21:43,123 THAT CONTENT TO FEWER AND FEWER PEOPLE. 331 00:21:43,123 --> 00:21:46,126 >> THERE IS CRITICISM ABOUT THE ALGORITHM. 332 00:21:46,126 --> 00:21:49,429 SOME BLACK CREATORS FEEL LIKE THEIR WORK IS STILL NOT SEEN AS 333 00:21:49,429 --> 00:21:51,798 MUCH AS IF THEY WERE MAYBE WHITE. 334 00:21:51,798 --> 00:21:57,304 >> I BELIEVE THAT THE CREATORS WANT MORE TRANSPARENCY WITH THE 335 00:21:57,304 --> 00:22:00,440 RECOMMENDATION SYSTEM BEFORE YOU SEE IT IS WHAT WE CALL IT. 336 00:22:00,440 --> 00:22:03,810 TIKTOK DOESN'T COLLECT RACE DATA SO THAT'S NOT HOW ‐‐ ONE OF THE 337 00:22:03,810 --> 00:22:05,312 FACTORS THAT GOES INTO THAT. 338 00:22:05,312 --> 00:22:07,948 >> IF THERE ARE WHITE USERS ON THE PLATFORM WHO ARE ONLY 339 00:22:07,948 --> 00:22:12,819 SEEKING OUT AND SEEING CONTENT BY WHITE CREATORS, DO YOU THINK 340 00:22:12,819 --> 00:22:16,156 THAT TIKTOK HAS AN OBLIGATION TO MAKE SURE THAT THEY ARE BEING 341 00:22:16,156 --> 00:22:19,426 OFFERED AND SHOWN DIVERSE VIDEOS? 342 00:22:19,426 --> 00:22:24,164 >> THERE'S A STRATEGY TO ELIMINATE WHAT WE CALL FILTER 343 00:22:24,164 --> 00:22:27,000 BUBBLES. THE RECOMMENDATION SYSTEM 344 00:22:27,000 --> 00:22:31,204 INTERSPERSES WITH VIDEOS FROM OTHER CREATORS OR CATEGORIES OF 345 00:22:31,204 --> 00:22:33,907 CONTENT THAT YOU MAY NOT HAVE SEEN BEFORE SO THAT YOU CONTINUE 346 00:22:33,907 --> 00:22:38,712 TO DISCOVER AND SEE NEW VOICES AND NEW PERSPECTIVES. 347 00:22:38,712 --> 00:22:42,049 >> UNSATISFIED WITH THE ALGORITHM, BLACK CREATORS 348 00:22:42,049 --> 00:22:44,718 DEMANDED ACTION. IN RESPONSE, TIKTOK CREATED 349 00:22:44,718 --> 00:22:48,455 PROGRAMS LIKE THEIR BLACK TRAIL BLADERS LIST AND TIKTOKS FOR 350 00:22:48,455 --> 00:22:51,024 BLACK CREATORS INCUBATOR PROGRAM. 351 00:22:51,024 --> 00:22:54,261 >>> DO YOU THINK IT'S ENOUGH FOR A COMPANY TO HAVE ALL THESE 352 00:22:54,261 --> 00:22:58,532 INITIATIVES FOR THIS SPECIFIC GROUP WHEN THAT GROUP IS REALLY 353 00:22:58,532 --> 00:23:01,168 ASKING TO BE TREATED AS EQUALLY AS EVERYBODY ELSE? 354 00:23:01,168 --> 00:23:03,971 >> YOU HAVE TO START SOMEWHERE. 355 00:23:03,971 --> 00:23:07,074 >> SOME CREATORS AREN'T WAITING FOR THE PLATFORM TO CHANGE AND 356 00:23:07,074 --> 00:23:10,177 INSTEAD THEY'RE TAKING MATTERS INTO THEIR OWN HANDS. 357 00:23:10,177 --> 00:23:13,947 >> HEY, GUYS, WELCOME BACK TO BLACK MAGIC MINUTE. 358 00:23:13,947 --> 00:23:16,950 I'M YOUR HOST. 359 00:23:16,950 --> 00:23:20,487 >>> MY PAGE IS ABOUT LIKE BLACK SINGERS AND BLACK PEOPLE TRYING 360 00:23:20,487 --> 00:23:26,259 TO GET THEIR NAME OUT THERE. SO IT'S LIKE I UP LIFTED THEM. 361 00:23:26,259 --> 00:23:27,594 >> YOU ARE BEAUTIFUL. 362 00:23:27,594 --> 00:23:30,097 >> YOU ARE ENOUGH. 363 00:23:30,097 --> 00:23:34,301 >> ATL KILLER CASSIDY ONE OF TIKTOK'S BLACK TRAIL BLAZERS IS 364 00:23:34,301 --> 00:23:37,270 ALL ABOUT HIGHLIGHTING BLACK WOMEN'S WORK AND SPREADING 365 00:23:37,270 --> 00:23:41,108 POSITIVITY TO HER OVER 2 MILLION FOLLOWERS. 366 00:23:41,108 --> 00:23:43,844 >> IT HAS NO ONE TYPE. GO AND MAKE YOUR OWN MAGIC. 367 00:23:43,844 --> 00:23:47,814 >> I WANT TO SHOW PEOPLE THAT BLACK PEOPLE AREN'T A MONOLITH. 368 00:23:47,814 --> 00:23:49,583 >> DO YOU REMEMBER THE MISS FATTY CHALLENGE? 369 00:23:49,583 --> 00:23:52,552 IT WAS MADE BY THE ONLY I AM RATTY B. 370 00:23:52,552 --> 00:23:58,525 SHE DIDN'T GET CREDIT FOR IT. SO LET'S GIVE HER HER PROPS. 371 00:23:58,525 --> 00:24:01,528 >>> PEOPLE OF ALL RACES COME TO BLACK GIRL MAGIC BECAUSE THEY 372 00:24:01,528 --> 00:24:05,499 WANT TO LEARN TO SUPPORT BETTER AND RESPECT BLACK CULTURE BETTER. 373 00:24:05,499 --> 00:24:10,337 MORE AND MORE TIKTOKERS ON THE PLATFORM SAYING THEIR TRUTH. 374 00:24:10,337 --> 00:24:13,640 YOU KNOW, ONE BLACK PERSON CAN'T SOLVE EVERYTHING AND CAN'T GIVE 375 00:24:13,640 --> 00:24:15,942 THE ANSWERS TO EVERY SINGLE PROBLEM. 376 00:24:15,942 --> 00:24:20,414 IT'S UP TO AN ENTIRE GROUP OF PEOPLE TO MAKE THAT CHANGE. 377 00:24:20,414 --> 00:24:22,549 THANK YOU SO MUCH, GUYS, FOR TUNING IN. 378 00:24:22,549 --> 00:24:25,819 AND REMEMBER, KEEP RISING. 379 00:24:25,819 --> 00:24:28,889 >> COMING UP, GETTING CANDID ABOUT THE CULTURE. 380 00:24:28,889 --> 00:24:33,693 >> IF YOU CAN'T FIND BLACK TWITTER, LEAVE IT BE. 381 00:24:33,693 --> 00:24:35,395 >> YES. 382 00:24:35,395 --> 00:24:39,132 >> SHE'S BACK AND SHE'S GOT COMPANY IN THE KITCHEN. 383 00:24:39,132 --> 00:24:41,735 WHEN "SOUL OF A NATION" RETURNS. 384 00:24:49,309 --> 00:24:55,115 >>> WELCOME TO THE KITCHEN. THANK YOU FOR JOINING ME. 385 00:24:55,115 --> 00:24:56,149 >> WE'RE EXCITED. 386 00:24:56,149 --> 00:25:04,391 >> THIS IS ONE OF MY FAVORITES. HAVE Y'ALL HEARD OF BLACK TWITTER? 387 00:25:04,391 --> 00:25:04,925 [ LAUGHTER ] 388 00:25:04,925 --> 00:25:07,794 >> WE ARE BLACK TWITTER. 389 00:25:07,794 --> 00:25:14,201 >> THE REASON I ASK YOU THAT IS BECAUSE I HAVE THIS FRIEND, AND 390 00:25:14,201 --> 00:25:20,740 SHE ASKED ME WHERE SHE COULD FIND BLACK TWITTER. 391 00:25:20,740 --> 00:25:24,578 AND I THINK SHE THOUGHT IT WAS ‐‐ MY RESPONSE WAS SORT OF 392 00:25:24,578 --> 00:25:29,116 LIKE, YOU KNOW, BLACK TWITTER WILL FIND YOU. 393 00:25:29,116 --> 00:25:32,486 [ LAUGHTER ] 394 00:25:32,486 --> 00:25:37,257 >> IF YOU CAN'T FIND BLACK TWITTER, LEAVE IT BE. 395 00:25:37,257 --> 00:25:41,728 >> BLACK TWITTER IS THE LOOK YOU GIVE ANOTHER BLACK PERSON WHEN A 396 00:25:41,728 --> 00:25:43,830 WHITE PERSON SAYS SOMETHING CRAZY. 397 00:25:43,830 --> 00:25:44,631 >> RIGHT. 398 00:25:44,631 --> 00:25:46,733 [ LAUGHTER ] 399 00:25:46,733 --> 00:25:50,003 >> THAT'S A NOD. 400 00:25:50,003 --> 00:25:51,171 >> IT'S SO GOOD. 401 00:25:51,171 --> 00:25:54,508 >> WE TOOK IT AND LIKE MADE IT OURS. I FEEL LIKE WE DO THAT FOR 402 00:25:54,508 --> 00:25:56,209 EVERYTHING. IT'S SO POWERFUL. 403 00:25:56,209 --> 00:25:57,677 >> IT'S VERY POWERFUL. 404 00:25:57,677 --> 00:25:58,178 >> UM‐HMM. 405 00:25:58,178 --> 00:26:05,385 >> I MEAN, IT'S ALSO ‐‐ WHEN IT COMES TO SERIOUS MATTERS, IT 406 00:26:05,385 --> 00:26:08,288 ALLEVIATES THE SITUATION WHICH IS MUCH NEEDED, YOU KNOW. 407 00:26:08,288 --> 00:26:13,827 >> HONESTLY, LIFE, I THINK ESPECIALLY FOR PEOPLE ‐‐ I FEEL 408 00:26:13,827 --> 00:26:17,831 LIKE I HAVE SOMETHING TO MYSELF WITH EVERY MAJOR EVENT THAT'S 409 00:26:17,831 --> 00:26:22,235 BEEN HAPPENING WEEK AFTER WEEK AT THIS POINT. 410 00:26:22,235 --> 00:26:30,110 >> I'M NOT GEN Z, I'M 411 00:26:30,110 --> 00:26:34,548 MILLENNIAL. WHEN I SPEAK TO GEN Z AUDIENCES, 412 00:26:34,548 --> 00:26:40,053 I REMIND MYSELF THESE CHILDREN WERE CHILDREN. 413 00:26:40,053 --> 00:26:45,158 WHEN I LAUNCHED BLM, THEY WERE 7 YEARS OLD. 414 00:26:45,158 --> 00:26:49,663 >> WHEN THEY SAY IGNORANCE IS BLISS, I REALLY FEEL THAT GEN 415 00:26:49,663 --> 00:26:50,063 Z ‐‐ 416 00:26:50,063 --> 00:26:51,198 >> YOU DON'T HAVE THAT. 417 00:26:51,198 --> 00:26:53,767 >> YOU DON'T HAVE IGNORANCE. IT'S AT OUR FINGERTIPS. 418 00:26:53,767 --> 00:26:56,870 YOU CAN SEE WHAT'S HAPPENING IN THE WORLD THROUGH EVERY SCREEN 419 00:26:56,870 --> 00:27:00,140 THAT YOU CAN IMAGINE. AND THAT'S OVERWHELMING. 420 00:27:00,140 --> 00:27:03,009 BUT IT'S ALSO NECESSARY AND BEAUTIFUL. 421 00:27:03,009 --> 00:27:07,948 >> SOCIAL MEDIA HAS IN ALL THE AMAZING WAYS ALLOWED FOR THESE 422 00:27:07,948 --> 00:27:10,450 CONVERSATIONS TO BECOME GLOBAL. 423 00:27:10,450 --> 00:27:13,653 >> IT'S NICE TO HAVE A SPACE WHERE YOU'RE ‐‐ THE WHOLE GOAL 424 00:27:13,653 --> 00:27:15,222 IS TO UPLIFT YOU. 425 00:27:15,222 --> 00:27:18,758 >> IT'S ALSO THERAPEUTIC. YOU KNOW, WHEN I WAS OUT LAST 426 00:27:18,758 --> 00:27:21,828 SUMMER IN NEW YORK CITY, I DOCUMENTED EVERYTHING. 427 00:27:21,828 --> 00:27:26,466 I MEAN, THESE TOOLS THAT WE HAVE, BEING GEN Z AND 428 00:27:26,466 --> 00:27:28,635 MILLENNIALS ARE PERFECT FOR CHANGING OUR NARRATIVES. 429 00:27:28,635 --> 00:27:31,538 >> HOW DO YOU CHANGE THE NARRATIVE NOW? 430 00:27:31,538 --> 00:27:35,375 YOU'RE GEN Z LEADERS. WHERE DO YOU GO? 431 00:27:35,375 --> 00:27:37,110 >> HE'S RUNNING FOR OFFICE. 432 00:27:37,110 --> 00:27:39,546 >> BLACK LIVES MATTER. I'M NOT KIDDING. 433 00:27:39,546 --> 00:27:44,751 >> PEACEFUL JOYOUS PROTESTS. 434 00:27:44,751 --> 00:27:45,552 >> YOU'RE RIGHT. 435 00:27:45,552 --> 00:27:46,319 >> EXACTLY, YES. 436 00:27:46,319 --> 00:27:48,955 >> LOOK, WE'RE HERE. YOU'RE NOT GOING TO IGNORE OUR 437 00:27:48,955 --> 00:27:50,991 NEEDS. I HAVE TO FIGHT SO HARD AS A 438 00:27:50,991 --> 00:27:54,294 BLACK WOMAN TO JUST BE FREE. 439 00:27:54,294 --> 00:28:00,700 >> GEN Z IS REALLY GOING THROUGH IT. REALLY GOING THROUGH IT. 440 00:28:00,700 --> 00:28:05,805 MY KIDS ARE GEN Z. I KNOW I DON'T LOOK LIKE I HAVE 441 00:28:05,805 --> 00:28:07,073 GEN Z KIDS. 442 00:28:07,073 --> 00:28:09,709 [ LAUGHTER ] 443 00:28:09,709 --> 00:28:11,311 >> BUT I DO. 444 00:28:11,311 --> 00:28:13,947 >> THAT'S THE THING, SOMETIMES YOU HAVE TO LAUGH SO YOU DON'T 445 00:28:13,947 --> 00:28:16,516 CRY AS A COMMUNITY. AND I HAVE FOUND BLACK TWITTER 446 00:28:16,516 --> 00:28:18,551 TO BE SO THERAPEUTIC. 447 00:28:18,551 --> 00:28:19,386 >> ABSOLUTELY. 448 00:28:19,386 --> 00:28:23,023 >> OH, MY GOD. I'M GOING TO GO ON AFTER THIS. 449 00:28:23,023 --> 00:28:23,890 >> YEAH, ME, TOO. 450 00:28:23,890 --> 00:28:25,959 [ LAUGHTER ] 451 00:28:25,959 --> 00:28:30,997 >> I'M GOING TO ASK EACH ONE OF YOU, WHEN WAS THE MOMENT WHEN 452 00:28:30,997 --> 00:28:34,467 YOU KNEW THAT YOU'RE BLACK? 453 00:28:34,467 --> 00:28:38,038 >> I LOVE THIS QUESTION. 454 00:28:38,038 --> 00:28:39,039 >> AND I'LL START WITH YOU. 455 00:28:39,039 --> 00:28:43,543 >> WE WERE LEARNING ABOUT SLAVERY IN ELEMENTARY SCHOOL, 456 00:28:43,543 --> 00:28:47,681 AND TWO BOYS WHO I THOUGHT WERE MY BEST FRIENDS CAME UP TO ME 457 00:28:47,681 --> 00:28:51,885 AND THEY CALLED ME THE "N" WORD. BECAUSE I FEEL LIKE MAYBE YOU 458 00:28:51,885 --> 00:28:56,489 ALL KNOW THIS AS BLACK FOLKS. LIKE YOU MAY NOT KNOW WHAT A 459 00:28:56,489 --> 00:29:02,829 WORD IS NECESSARILY, BUT THE WAY IT HITS YOU, IT HIT ME LIKE A 460 00:29:02,829 --> 00:29:08,535 TON OF BRICKS AND I LITERALLY CRUMBLED AND I SOBBED. 461 00:29:08,535 --> 00:29:10,537 AND I REMEMBER THAT DAY CHANGED EVERYTHING FOR ME. 462 00:29:10,537 --> 00:29:15,875 IT CHANGED HOW I SAW THOSE BOYS, HOW I SAW MYSELF, HOW I SAW 463 00:29:15,875 --> 00:29:16,710 BLACK PEOPLE. 464 00:29:16,710 --> 00:29:20,413 >> I GREW UP IN AN EXTREMELY PRO‐BLACK HOUSEHOLD THANKFULLY. 465 00:29:20,413 --> 00:29:27,087 MY GRANDFATHER, THE LATE PETTY VAN WAS A MUSIC PRODUCER. 466 00:29:27,087 --> 00:29:31,858 HIM AND MY MOM WROTE A SONG BACK IN THE '70s CALLED "SANTA CLAUS 467 00:29:31,858 --> 00:29:33,660 IS A BLACK MAN." 468 00:29:33,660 --> 00:29:34,427 >> DID HE? 469 00:29:34,427 --> 00:29:37,130 >> YEAH. I THINK IT WAS ALWAYS WHO I WAS 470 00:29:37,130 --> 00:29:40,934 AND WHAT I ACKNOWLEDGED BECAUSE OF THE COLOR OF MY SKIN MEANT 471 00:29:40,934 --> 00:29:42,836 GREATNESS AND I WAS SO THANKFUL FOR THAT. 472 00:29:42,836 --> 00:29:46,539 >> WHEN WAS THE MOMENT, TIANA, WHEN YOU KNEW YOU WERE BLACK? 473 00:29:46,539 --> 00:29:50,377 >> UM, SO, IT WAS A LITTLE BIT DIFFERENT FOR ME. 474 00:29:50,377 --> 00:29:53,880 MY MOM IS WHITE. I SAW MY DAD ON THE WEEKENDS, 475 00:29:53,880 --> 00:29:56,983 BUT THERE WAS NEVER BLACK PEOPLE AT MY SCHOOL. 476 00:29:56,983 --> 00:30:01,121 BUT IT WAS DEFINITELY IN ELEMENTARY SCHOOL BECAUSE 477 00:30:01,121 --> 00:30:05,725 EVERYBODY TREATS YOU AS "OTHER." LIKE YOU'RE OTHER. YOU'RE BLACK. 478 00:30:05,725 --> 00:30:09,062 YOU'RE DIRTY. YOU SMELL BAD. YOU SHOULD STRAIGHTEN YOUR HAIR. 479 00:30:09,062 --> 00:30:13,733 AND IT'S LIKE, IT'S CRAZY AND I'M LIKE, WHY WOULD NONE OF 480 00:30:13,733 --> 00:30:17,203 THESE PEOPLE LIKE ME? YOU KNOW RACISM AT A VERY YOUNG 481 00:30:17,203 --> 00:30:20,907 AGE BECAUSE IT'S NOT, IT'S NOT BORN, IT'S TAUGHT, BUT IT'S 482 00:30:20,907 --> 00:30:24,844 TAUGHT FROM THE MOMENT THAT YOU'RE BROUGHT INTO THIS WORLD. 483 00:30:24,844 --> 00:30:27,414 >> THIS HAS BEEN BEAUTIFUL. THANK YOU SO MUCH. 484 00:30:27,414 --> 00:30:31,317 >> WELL, HAVE Y'ALL HAD FUN IN THE KITCHEN? 485 00:30:31,317 --> 00:30:34,421 >> ABSOLUTELY. I'M FULL. 486 00:30:34,421 --> 00:30:34,988 >> YOU'RE FULL? 487 00:30:34,988 --> 00:30:35,722 >> YEAH. 488 00:30:35,722 --> 00:30:38,191 >> SEE, WE DIDN'T EVEN EAT ANY FOOD. 489 00:30:38,191 --> 00:30:39,659 [ LAUGHTER ] 490 00:30:39,659 --> 00:30:41,027 >> COMING UP. 491 00:30:41,027 --> 00:30:43,163 >> SO WHAT DOES IT MEAN TO HAVE FRESH CAKE? 492 00:30:43,163 --> 00:30:47,167 >> THE SNEAKER CULTURE ON ITS TOES. 493 00:30:47,167 --> 00:30:50,703 UNDEFEATED SHOWS US WHY SNEAKERS AREN'T JUST A FASHION STATEMENT 494 00:30:50,703 --> 00:30:54,257 BUT A WAY OF LIFE, WHEN "SOUL OF A NATION" RETURNS. 495 00:31:01,781 --> 00:31:04,117 >>> WELCOME BACK TO "SOUL OF A NATION." 496 00:31:04,117 --> 00:31:07,086 BELIEVE ME, A GOOD PAIR OF SNEAKERS IS ALL ABOUT SOUL. 497 00:31:07,086 --> 00:31:10,990 THEY REPRESENT A LIFE‐STYLE, SELF‐EXPRESSION, AND YEAH, EVEN 498 00:31:10,990 --> 00:31:16,162 A STATUS SYMBOL. SNEAKERS ARE NEAR $80 BILLION 499 00:31:16,162 --> 00:31:19,466 BUSINESS THAT HAS EVOLVED OVER THE DECADES WITH BLACK PEOPLE AT 500 00:31:19,466 --> 00:31:22,702 THE CORE OF ITS CONSUMER BASE. TOGETHER WITH OUR PARTNERS AT 501 00:31:22,702 --> 00:31:27,173 UNDEFEATED, WE GET TO THE SOLE OF THE ISSUE AND THAT SNEAKER CULTURE. 502 00:31:27,173 --> 00:31:29,342 >> LET ME TELL YOU ABOUT A SHOE GAME IN THE BLACK COMMUNITY. 503 00:31:29,342 --> 00:31:31,411 WE DON'T PLAY. 504 00:31:31,411 --> 00:31:34,547 >> WHAT DOES IT MEAN TO HAVE FRESH KICKS? 505 00:31:34,547 --> 00:31:38,852 >> YOU COULD BE BUMMY UP TOP. NEED A SHAPE UP. 506 00:31:38,852 --> 00:31:43,223 BUT IF I HAD A FRESH PAIR OF LOTTOS OR REVOLUTION, THE GIRLS 507 00:31:43,223 --> 00:31:44,924 WOULD FORGIVE ME. 508 00:31:44,924 --> 00:31:49,662 >> LIKE, EVERYBODY IS THERE FROM THE TABLES TO SEE WHAT YOUR DRIP 509 00:31:49,662 --> 00:31:51,097 IS LOOKING LIKE. 510 00:31:51,097 --> 00:31:53,466 >> BLACK SWAG. 511 00:31:53,466 --> 00:31:53,933 >> SIMPLE. 512 00:31:53,933 --> 00:31:56,336 >> YOU CAN DEFINITELY REPRESENT YOURSELF BY WHAT YOU HAVE ON 513 00:31:56,336 --> 00:31:57,270 YOUR FEET. 514 00:31:57,270 --> 00:31:59,873 >> EVERYBODY WANTS TO PUT THEIR BEST FOOT FORWARD. 515 00:31:59,873 --> 00:32:02,475 SORRY FOR THE WORD PLAY, BUT WE ALL WANT TO DO IT. 516 00:32:02,475 --> 00:32:04,944 >> IN THE BLACK COMMUNITY IT'S ALL ABOUT THE SHOES. 517 00:32:04,944 --> 00:32:06,880 >> WHATEVER WE WANT TO WEAR, EVERYBODY ELSE IS GOING TO WEAR 518 00:32:06,880 --> 00:32:12,051 IT. WE ARE THE MAKERS OF THE CULTURAL STOCK MARKET. 519 00:32:12,051 --> 00:32:15,154 >> YOU SEE ME, I GOT TO KEEP THEM CRISPY. 520 00:32:15,154 --> 00:32:17,090 >> THIS IS THE OFF WHITE FOUR. 521 00:32:17,090 --> 00:32:19,492 >> I HAVE ON A PAIR OF DIORS. 522 00:32:19,492 --> 00:32:23,229 >> THESE ARE A PAIR THE CLEATS. THESE ARE THE CLEATS I WORE IN 523 00:32:23,229 --> 00:32:25,431 THE LITTLE LEAGUE WORLD SERIES. 524 00:32:25,431 --> 00:32:28,601 >> THIS HERE, THE NIKE DUCK, ONE OF THE STAPLES IN MY SHOE 525 00:32:28,601 --> 00:32:29,235 COLLECTION. 526 00:32:29,235 --> 00:32:31,771 >> I THINK I HAVE ABOUT 90 PAIRS. 527 00:32:31,771 --> 00:32:34,140 >> AT ONE POINT I HAD LIKE 75 PAIRS. 528 00:32:34,140 --> 00:32:36,543 >> IF I HAD TO GUESS, IT'S PROBABLY AROUND 400. 529 00:32:36,543 --> 00:32:39,379 I WOULDN'T CONSIDER MYSELF A SNEAKER DUDE. 530 00:32:39,379 --> 00:32:41,247 MY FRIENDS WOULD SAY DIFFERENT. 531 00:32:41,247 --> 00:32:43,850 >> I DON'T THINK IT'S HYPERBOLE TO SAY YOU WOULDN'T BE DOING 532 00:32:43,850 --> 00:32:49,989 THIS IF IT WASN'T MY IDEAS TO SOLE. IT WOULD NOT BE A SNEAKER 533 00:32:49,989 --> 00:32:52,458 CULTURE AS WE UNDERSTAND IT IF THOSE THREE BROTHERS DID NOT 534 00:32:52,458 --> 00:32:53,526 MAKE THAT SONG. 535 00:32:53,526 --> 00:32:59,899 >> WHEN THEY STARTED WEARING THEM, EVERYBODY STARTED WEARING THEM. 536 00:32:59,899 --> 00:33:04,337 ♪♪ 537 00:33:04,337 --> 00:33:06,539 >> THOSE MOMENTS THE SHOE GAME 538 00:33:06,539 --> 00:33:13,479 REALLY EPITOMIZED THE POP CULTURE. 539 00:33:13,479 --> 00:33:14,647 >> CAN I KICK IT? 540 00:33:14,647 --> 00:33:16,683 >> YES, I CAN. 541 00:33:16,683 --> 00:33:18,851 >> WE'RE ALL BUYING JORDANS. 542 00:33:18,851 --> 00:33:21,487 >> WHEN YOU TALK ABOUT CULTURE, WE'RE TALKING ABOUT MICHAEL 543 00:33:21,487 --> 00:33:22,956 JORDAN. ARE THOSE JORDANS? 544 00:33:22,956 --> 00:33:24,591 >> SHOE COMMERCIALS. 545 00:33:24,591 --> 00:33:27,060 >> THIS IS SOMETHING YOU CANNOT DO. 546 00:33:27,060 --> 00:33:30,496 >> I WOULDN'T SAY HE CREATED, BUT HE CERTAINLY TRANSFORMED IT. 547 00:33:30,496 --> 00:33:33,366 >> LET ME REPEAT MYSELF. CAN, CAN. 548 00:33:33,366 --> 00:33:35,602 >> YOU GET A PAIR OF JORDANS, THAT'S IT. 549 00:33:35,602 --> 00:33:38,504 YOUR FIRST PAIR, THEY SAY YOU'RE NOTHING. 550 00:33:38,504 --> 00:33:42,642 >> THE JORDAN DOES ZERO. ALL BLACK, SUEDE, AND I WORE 551 00:33:42,642 --> 00:33:46,546 THEM EVERY DAY BECAUSE THEY WERE MY FIRST JORDAN SHOES. 552 00:33:46,546 --> 00:33:49,082 >> I HAVE A LOVE FOR SNEAKERS, ESPECIALLY JORDANS. 553 00:33:49,082 --> 00:33:53,620 I JUST GOT A LOVE FOR IT IN MY HEART. 554 00:33:53,620 --> 00:34:04,764 ♪♪ ♪♪ 555 00:34:04,764 --> 00:34:11,971 >> I BOUGHT AIR FORCE ONES. I WORE THE AIR FORCE ONES. 556 00:34:11,971 --> 00:34:16,442 >> AIR FORCE ONESES, THEY'RE THE GREATEST. THEY WERE $79. 557 00:34:16,442 --> 00:34:19,912 THEY'RE WHITE, YOU CAN WEAR THEM ALL THE TIME. 558 00:34:19,912 --> 00:34:24,283 >> IT CAN GO EXTREMELY, EXTREMELY MY WAY. 559 00:34:24,283 --> 00:34:26,119 >> WE CAN FLEX, I'M PEOPLE. 560 00:34:26,119 --> 00:34:30,990 >> THE SNEAKER CULTURE IT'S EXPLODED BECAUSE THE INTERNET 561 00:34:30,990 --> 00:34:32,425 ALLOWED IT TO EXPLODE. 562 00:34:32,425 --> 00:34:35,628 >> YOU HAVE A LOT OF SNEAKER APPS. YOU FOLLOW A LOT OF SNEAKER 563 00:34:35,628 --> 00:34:38,264 PAGES ON INSTAGRAM, TWITTER, SNAPCHAT. 564 00:34:38,264 --> 00:34:40,199 NOW IT'S MORE OF A BUSINESS TO ME. 565 00:34:40,199 --> 00:34:43,236 >> YOU'RE TAKING A $200 SHOE, SELLING IT FOR 1500. 566 00:34:43,236 --> 00:34:44,804 I RESPECT THE HUSTLE. 567 00:34:44,804 --> 00:34:48,107 >> I KNOW ONE YEAR JORDAN MADE A BILLION DOLLARS. 568 00:34:48,107 --> 00:34:50,543 IF HE MADE A BILLION DOLLARS FROM SELLING HIS SHOES. 569 00:34:50,543 --> 00:34:55,581 >> YOU KNOW, YOU KNOW, YOU KNOW, IT'S GOT TO BE THE SHOES. 570 00:34:55,581 --> 00:34:56,349 >> THE SHOES. 571 00:34:56,349 --> 00:34:57,083 >> THE SHOES. 572 00:34:57,083 --> 00:34:58,551 >> SHOES. 573 00:34:58,551 --> 00:34:59,318 ♪♪ 574 00:34:59,318 --> 00:35:03,656 ♪♪ 575 00:35:03,656 --> 00:35:10,196 >> UP NEXT, H. E. R. BRINGS THE SIZZLE TO SOUL. 576 00:35:13,453 --> 00:35:16,132 ♪♪ 577 00:35:16,132 --> 00:35:19,802 >>> WE MIGHT NOT BE ‐‐ I MIGHT BE IN JAIL, I MIGHT BE ANYWHERE. 578 00:35:19,802 --> 00:35:23,639 BUT WHEN I LEAVE, YOU CAN REMEMBER I SAID, THE LAST WORDS 579 00:35:23,639 --> 00:35:28,911 ON MY LIPS, THAT I AM ‐‐ A REVOLUTION AIR I. 580 00:35:28,911 --> 00:35:30,146 >> I AM 581 00:35:30,146 --> 00:35:31,080 >> I AM. 582 00:35:31,080 --> 00:35:35,418 >> A REVOLUTIONARY. 583 00:35:35,418 --> 00:35:37,386 >> A REVOLUTIONARY. 584 00:35:37,386 --> 00:35:40,756 >> FRED HAMPTON WAS AN ACTIVIST, REVOLUTIONARY AND A FIGHTER WHO 585 00:35:40,756 --> 00:35:44,026 WAS ONLY 21 WHEN HE WAS KILLED BY THE POLICE. 586 00:35:44,026 --> 00:35:48,297 AND THE SONG "FIGHT FOR YOU" H.E.R. ELEVATES THAT SPIRIT OF 587 00:35:48,297 --> 00:35:50,733 SOCIAL ADVOCACY WITH SONG AND SOUL. 588 00:35:50,733 --> 00:35:54,770 >> I'M CURIOUS IF YOU THINK THAT MUSIC CAN BE A VEHICLE FOR THIS 589 00:35:54,770 --> 00:35:58,140 TRANSFORMATION THAT WE'RE A PART OF. 590 00:35:58,140 --> 00:36:01,977 >> OH, ABSOLUTELY. MUSIC CHANGES THE WAY THAT WE, 591 00:36:01,977 --> 00:36:03,946 WE VIEW SOMETHING. IT CHANGES THE WAY THAT WE MOVE 592 00:36:03,946 --> 00:36:06,649 IN OUR EVERYDAY LIFE. IT HELPS US GET THROUGH THINGS. 593 00:36:06,649 --> 00:36:10,553 IT EASES PAIN, IT'S THERE WHEN NOBODY ELSE IS, AND IT'S A 594 00:36:10,553 --> 00:36:14,256 LANGUAGE THAT EVERYBODY SPEAKS. 595 00:36:14,256 --> 00:36:18,894 >> JUDAS THE BLACK MESSIAH, HOW DID YOU GET INVOLVED WITH THE 596 00:36:18,894 --> 00:36:19,261 FILM? 597 00:36:19,261 --> 00:36:23,332 >> AS SOON AS I GOT THE CALL, I SAID I'D LOVE TO BE PART OF THE 598 00:36:23,332 --> 00:36:27,002 STORY. I FELT LIKE I COULD MAKE A MASTERPIECE. 599 00:36:27,002 --> 00:36:29,872 I FELT IT WAS THE PERFECT THING FOR ME TO DO. 600 00:36:29,872 --> 00:36:32,975 THE MUSIC I WOULD BE ABLE TO TAP INTO SO I LISTENED TO SOME 601 00:36:32,975 --> 00:36:40,282 CURTIS MAYFIELD AND MARVIN GAYE AND SLY STONE. 602 00:36:40,282 --> 00:36:44,687 WE WATCHED IT IN THE STUDIO BEFORE I CREATED THE SONG. 603 00:36:44,687 --> 00:36:46,889 I THOUGHT ABOUT THE DIFFERENT STORY LINES AND EVERYBODY WAS 604 00:36:46,889 --> 00:36:49,058 FIGHTING FOR SOMETHING. WHETHER IT WAS FOR THEMSELVES, 605 00:36:49,058 --> 00:36:54,129 FOR THEIR PEOPLE, FOR CONTROL, FOR FREEDOM, FOR JUSTICE. 606 00:36:54,129 --> 00:36:58,133 EVERYBODY WAS FIGHTING FOR SOMETHING EVERY SINGLE DAY. 607 00:36:58,133 --> 00:37:02,805 AND THE IDEA WAS TO CREATE THIS SONG THAT GAVE PEOPLE HOPE AND 608 00:37:02,805 --> 00:37:08,611 WASN'T SAD. IN THE SONG I SAID ‐‐ FEEL FOR 609 00:37:08,611 --> 00:37:13,883 EACH OTHER, FREE FROM HOW THEY FEEL, FREEDOM WON'T YOU FREE US, 610 00:37:13,883 --> 00:37:15,885 FREEDOM HANG FROM THE TREES. 611 00:37:15,885 --> 00:37:17,786 >> FREEDOM IS NOT FREE. 612 00:37:17,786 --> 00:37:24,593 >> FREEDOM IS NOT FREE. 613 00:37:24,593 --> 00:37:26,295 ♪♪ 614 00:37:26,295 --> 00:37:37,006 ♪♪ 615 00:37:37,006 --> 00:37:41,477 ♪ OH, OH, OH, YEAH, YEAH, YEAH ♪ 616 00:37:41,477 --> 00:37:49,118 ♪ OOH, OOH, OOH, OH, OH, OH ♪ 617 00:37:49,118 --> 00:38:01,130 ♪ ALL THE PAIN THAT WE BEAR, YOU 618 00:38:01,130 --> 00:38:03,832 BETTER BEWARE ♪ 619 00:38:03,832 --> 00:38:17,947 ♪ ALL WE GOT IS ‐‐ ♪ 620 00:38:17,947 --> 00:38:25,020 ♪♪ 621 00:38:25,020 --> 00:38:28,424 ♪ FREEDOM WILL KEEP US STRONG ♪ 622 00:38:28,424 --> 00:38:31,527 ♪ FREEDOM WILL KEEP US STRONG ♪ 623 00:38:31,527 --> 00:38:33,729 ♪ FREEDOM ♪ 624 00:38:33,729 --> 00:38:36,665 ♪ OOH ♪ 625 00:38:36,665 --> 00:38:38,167 ♪ THERE'S NO ONE, THERE'S NO ONE 626 00:38:38,167 --> 00:38:41,470 LIKE YOU ♪ 627 00:38:41,470 --> 00:38:45,307 ♪ WE CAN FEEL THE MOOD ♪ 628 00:38:45,307 --> 00:38:50,479 ♪ I WILL ALWAYS, ALWAYS ‐‐ ♪ 629 00:38:50,479 --> 00:38:53,115 ♪ I WILL ALWAYS FIGHT FOR YOU, I 630 00:38:53,115 --> 00:38:55,451 WILL ALWAYS FIGHT FOR YOU ♪ 631 00:38:55,451 --> 00:38:58,253 ♪ OOH, OOH, OOH ♪ 632 00:38:58,253 --> 00:39:00,689 ♪ YEAH, YEAH ♪ 633 00:39:00,689 --> 00:39:03,425 ♪ OOH, OOH, OOH ♪ 634 00:39:03,425 --> 00:39:07,229 ♪ OH, OH, OH ♪ 635 00:39:07,229 --> 00:39:18,440 ♪ OOH, OOH, OOH ♪ 636 00:39:18,440 --> 00:39:19,908 ♪♪ 637 00:39:19,908 --> 00:39:23,445 ♪ THE ONLY SOLUTION IS A NEW 638 00:39:23,445 --> 00:39:25,514 REVOLUTION ♪ 639 00:39:25,514 --> 00:39:30,119 ♪ WE CAN'T BE IGNORED ♪ 640 00:39:30,119 --> 00:39:35,324 ♪ WILL YOU BE READY ♪ 641 00:39:35,324 --> 00:39:38,160 ♪ OH, OH, 642 00:39:38,160 --> 00:39:40,963 ♪♪ 643 00:39:40,963 --> 00:39:48,837 ♪♪ 644 00:39:48,837 --> 00:39:56,612 ♪♪ 645 00:39:56,612 --> 00:40:04,453 ♪♪ 646 00:40:04,453 --> 00:40:12,294 ♪♪ 647 00:40:12,294 --> 00:40:20,135 ♪♪ 648 00:40:20,135 --> 00:40:28,010 ♪♪ 649 00:40:28,010 --> 00:40:35,851 ♪♪ 650 00:40:35,851 --> 00:40:43,692 ♪♪ 651 00:40:43,692 --> 00:40:51,533 ♪♪ 652 00:40:51,533 --> 00:40:59,308 ♪♪ 653 00:40:59,308 --> 00:41:08,384 ♪♪ 654 00:41:08,384 --> 00:41:10,932 >> THANK YOU FOR WATCHING, EVERYONE. 655 00:41:10,932 --> 00:41:12,787 NEXT WEEK "SOUL OF A NATION" DIGS INTO SPACE. 656 00:41:12,787 --> 00:41:14,934 I AM MARSAI MARTIN. HAVE A GOOD NIGHT.