RIGO'S MEN PHOTO CALENDAR
I don't know what to do this year.
We lost our top model.
Morning, compadre!
What's this?
It's the best part of working here.
Every year, Rigo Events publishes its Men's Photo Calendar.
It's a big deal locally and a chance to impress the women of the barrio.
Very clever!
It's a chance to see their favorite neighbors in skivvies.
But we have a problem.
Each year, Rigo Events names a Mr. Barrio,
who has the honor of being on the cover of the calendar.
What's the problem?
For the past seven years, that was my compadre, Genaro.
The barrio women loved seeing him,
loved seeing him revealed.
We need the profits from these sales, Neto.
We can't do without them.
All right. I'll do it.
I won't charge you a penny extra.
-What? -Just say the word.
And I'll be the next Mr. Barrio. I'll do it.
You are the sales guy that ladies prefer.
Rigoberto!
What's up, Tomás?
I've come to honor the legacy of our beloved Mr. Barrio, rest his soul.
A NETFLIX SERIES
I know I'll be replacing Genaro as the next Mr. Barrio.
That won't be necessary.
There's a new Mr. Barrio, Tomás.
Germán?
Not Germán. Me!
What? No way in hell!
I've been waiting for years to inherit the throne.
-It's been decided. -This is just what we need.
Germán, set up an open call and gather a jury.
This year, we'll choose Mr. Barrio like in the old days.
With a beauty pageant.
-Good! -Thanks, guys!
Not a word, compadre. It's a done deal.
Rigo Events. Rigo decides.
Tough luck, Netito.
You're done for.
You know why?
Because I come from the school of the original Mr. Barrio.
And I was a professional model in college.
I was even featured in the school brochure.
I think I can handle an amateur like you.
Yeah? What brochure?
Don't fight, boys. Save those pretty faces.
I won't go near the Mr. Barrio contest. It's archaic and misogynistic.
I considered entering.
What? Over my dead body.
I asked for a reservation at La Docena, but I'm so poor I can't afford it.
Did you know a tuna roll costs 250 pesos?
And since when is foie gras so pricey?
-Inflation sucks. -That's not it.
Those places have always been a rip-off.
I wanted a special place for our one-month anniversary.
Speaking of special.
Tostilocos?
What's that?
Hi, two specials with everything, please?
Here's one.
You eat it like this?
And two.
Thanks.
Shit, they're delicious!
-You never tried them? -No, they're not on Instagram.
They're not on any reservation page, not even on Yelp.
Last time you made that face, it started a worker protest.
I have to run. Love you. Pay, okay?
You're just gonna leave me here?
Diego!
Friends, it's Cris and Cris at the skate park.
-Hi! -Hope you're well.
With us are Javi, Beto.
-Yo, Mr. Bolts! -What's up?
There can only be one Nodal in Belinda's life, Crista.
Relax, Pablo. That's super toxic and zero cute.
Our fake dating was meant to get followers.
And that's what we're doing, Pablo.
Chill.
Cristiano is just…
a collaborator.
I didn't approve of him. You humiliate me. I'll be alone with no followers.
No way. People are suckers for love triangles.
Like in soap operas? So I'm the villain?
There are no losers in gossip, Pablo.
We all get more followers.
Plus, we benefit from Cristiano being super-hot.
He signed up for Mr. Barrio.
Mr. Barrio? Anyone can sign up.
Clearly not, Pablito.
How cute.
Beloved family, sorry to interrupt.
You all know this is Rigo Events' Men's Calendar Week, right?
Dad was always on the cover.
Increasingly more misogynistic.
Come on, family, don't be sad. You know why?
Because I, Tomás "The Tiger" López, will inherit my brother-in-law's legacy.
I'll be the next Mr. Barrio. What do you think?
I swear.
Don't joke about these things, my dear.
Genaro was truly handsome.
Brother, I appreciate your good intentions,
but we all know there's only one true Mr. Barrio.
That's Genaro.
I know, Tina, but listen. I'm not out to replace him.
If I don't compete,
they'll hand the title to that blonde Espinoza guy.
-I won't allow it. -No.
Me neither. I also signed up for Mr. Barrio.
No way!
No, Pablito.
That half-baked baguette Espinoza will not take Genaro's title.
It must stay in the family.
-What's more, I'll help you win. -Thanks, Tina.
-What about me? -Give it your best.
Follow your heart.
But the only man who can beat Ernesto is your uncle.
-Thanks, Tina. -Anyone want more tostadas?
Quesadillas again?
This time I didn't burn them.
Dad, you ever tried Tostilocos?
-Tosti what? -Diex.
Street food will give you salmonella.
You're totally right.
-Aren't you going to eat, honey? -I can't.
I'm on a diet for a shoot with Cristiano.
There's a rule about boys you must learn by heart.
Cute or not, riffraff is riffraff. Just look at Adrián Uribe.
Listen, family.
I'm proud to announce you're looking at the next Mr. Barrio.
Mr. what?
Don't bother, Dad. Cristiano will win.
Tere barred me from entering such a misogynistic contest.
Honey, you're in no shape for a calendar. You're chubby.
No, I'm not!
Besides, Rigo asked me to do it, and he's my boss.
If I don't win, Tomás will.
And you'll see him in undies everywhere.
Okay, just a minute.
The Espinoza de los Monteros are the best looking in this barrio.
And that's how it will stay.
Just look at this.
Such bad taste.
At least if you win, you'll give this neighborhood some class.
So stop eating quesadillas.
You are going to be Mr. Riffraff.
TOMÁS "THE TIGER" LÓPEZ
-A private show. -Hello, Lulú.
-Really? -Yes, of course.
-Hi, girls. -Hi!
Easy, now.
I got enough for all the ladies.
Mind telling me what you're doing?
Campaigning, chilling.
Can you autograph this for me?
Of course, my Lulis, with much love.
Should I sign it as Mr. Barrio or The Tiger?
Stop.
You should stop by my shop.
I have some real chunky avocados.
I'll drop by any day.
-Goodbye. -Bye.
Luli, what about my avocados?
Excuse me, Ernesto.
You know how it goes, Netito.
He who bares wins.
I'll prove to you that there's more to a man's beauty
than his physique.
Feast your eyes on this beauty!
So who wants one?
Thanks for the good vibes. Here's a spin.
Garnachapp takes eating Mexican junk food to new heights.
You can rank all the places you visit from one to ten tlacoyos.
Plus, there's an "I got sick" button linking you to gastroenterologists.
Eating street food is not what makes people sick.
You get the dysentery revenge because you're so white.
It's not my fault I was born with IBS.
I wrote a jingle for my app.
The clapping sounds like your grandma making tortillas.
I made a profile for the restaurant in the beta version.
Only if she agrees, of course.
I don't know, my dear. What should I do?
Just watch the success.
Garnachapp.
Did we get the cumbia DJ?
Demo-girls in mini uniforms?
Rigoberto!
You really want that colorless Ernesto to be Mr. Barrio?
The López Salcido family will keep that title.
Your compadre Genaro would have wanted it that way.
I announced the contest.
I may break Lent sometimes, but this contest is sacred.
A white, boring guy like Ernesto
can't represent the Baby Jesus barrio.
Of course he can!
A white man like Ernesto would elevate this barrio.
-We could be a Magical Village. -We're not a village.
Fine, a Magical Barrio.
Genaro would have loved it if Tomás won, Rigo.
Ernesto is your best employee.
Look, I'd love to help you, comadres.
But my hands are tied.
The panel of judges will decide.
Germán, Cata, and Raquel.
Cata will obviously vote for Ernesto out of spite!
What about your lackey?
He plays on Tomás's soccer team. It's not fair play.
Fine, then there's Raquel.
She's neutral.
It's strictly forbidden to approach the judges!
I'm screwed.
Not if you let me help.
Not to be mean, but what the hell?
Tomás's body is way hotter than mine.
And he has a natural sexuality
that I can't compete with.
So we'll give the local ladies what every woman really wants.
To be Dua Lipa?
No, Crista. Self-confidence.
And who inspires more self-confidence than anyone?
A hot dad.
How do you think Peña Nieto became president?
Okay.
From my Insta experience,
you have to show skin to sell.
I'm not going to show any skin.
Okay.
LUIS ERNESTO MR. BARRIO
Damn!
That son of a bitch.
There you go!
He does look like a man who's responsible at home,
but irresponsible in bed.
Knock it off, Tina.
No, this is one of the oldest tricks in the book.
The hot daddy.
It's about offering women security so that they like you.
That's how Peña Nieto got elected.
He's playing dirty indeed.
Don't worry, bro.
I have a plan.
Nothing's changed, Diego.
Even Mr. Romualdo came to order tortilla soup again.
Excuse me.
Is this Dolores's Restaurant from Garnachapp?
Yes!
Yes. Sit down, please.
Is the menu in dollars?
Yes, my dear.
Have a seat.
What would you like?
Thanks.
That's why I never give it up right away. Trust me.
Hello there!
How are you, Raquelita?
-Hello. -You look so nice!
Thank you.
I was wondering if your nimble hands could work their magic.
Since I started coming here, my hair has been looking better than ever.
You mean it was worse before?
Worse, girl. A lot worse.
Sit down. I'll take care of you.
Listen, I heard you'll be one of Mr. Barrio's panel judges.
Congratulations. What's the scoop? Who's got your vote?
You know I cannot disclose that information.
That information is confidential.
Well, you know Tomás is always at your disposal.
You know how he loves taking his shirt off all the time.
I have a great idea.
-What? -I got these new Swedish products.
You'll love them.
They're a bit daring, but trust me. You will look divine.
-Anything for you, Raquelita. -All right.
Get all our new products. We have someone to try them on.
You deserve all the love, trust, and joy in the world, okay?
-You can-- -Tomás.
Show some respect. Can't you see I'm in a session?
You're a therapist?
Better.
I present "Tommy listens to you."
Here, women can come and vent to a sensitive man.
Right, ladies?
I listen and offer a sense of security.
Relax, Martita. It'll be okay.
What? That was my strategy, you thief!
Here you go, Martita.
And finally, so you don't get upset, I offer you a session with Tiger López.
The full package.
Right, Martita?
So, Martita? How are we feeling now?
Phone service is also available.
That's my number.
Pablito, I don't have any data.
Plus, you're a better listener.
-No, I'm not. -You are.
-There it is. -Hello?
I'm here.
Okay. Do you prefer an appointment?
-These prices are insane, Diego! -Right?
I told you it'd be a hit with 9.5 out of 10 tlacoyos rating.
-Mrs. Dolores. -Yes?
Here it says the menu is in dollars?
Yes, that's correct.
And no more credit, Romualdo.
But this is a rip-off!
A rip-off?
More like the prices at your hardware store!
Besides, Blondie's willing to pay.
Okay, my dear?
See?
This is gentrification!
Be happy for your grandma. She's number one on my app.
It's the only restaurant on your classist app.
What was I thinking?
I'll make a fool of myself. Crista will go for Cristiano.
Isn't your relationship fake?
But the pain is real.
Relax. If you can't win with traditional methods,
we'll find something that sets you apart.
You won't beat him in categories involving physique or charisma.
He's handsome and charming.
The key is in the talent arena. Got any talents?
I can make cucumbers not bitter.
I have the highest score at Mrs. Lulú's mini arcade.
I can imitate Perro Bermúdez. Here goes.
What a shot!
Dear God.
There's also that video Mom used to show.
I've never seen it because it's so embarrassing.
Oh no.
I know how we'll win.
No.
What's wrong?
I don't know. No one wants to pay.
I didn't even change the prices.
They're still as high.
"Unpayable." "As expensive as Paris."
"If you want an old lady
to rob you blind, visit Dolores's Restaurant."
-"Amazing pambazos." -That's good.
"I had to sell my blender to pay for them"?
-No, Diego. -See here.
I had the barrio use your app and say it was too expensive.
That's not fair!
It's called democracy.
Admit it. Your app is posh-toxic.
I've got a plan. We can cash in on this.
Make it fast. I thawed ten kilos of steak.
Let's say that the place is booked. There isn't a single table available.
Lying is a sin, Diego.
It's called marketing.
People love restaurants they can't get into.
Heaven almighty!
We have Raquel's vote, Mom.
By the look of you, we have the Devil's vote.
All you're missing
are goat hooves.
Don't exaggerate, Mom. It'll be gone after I shower.
Well, that's a pity. There's no water again.
What?
What do you mean there's no water?
That's how it is.
Mother of God! How can there be no water?
Ernesto.
The water bill?
What happened to you?
To get Raquel's vote, I let her style me like Niurka.
Don't you dare.
You don't have water either.
Cheater. You tried to bribe Raquel.
Not at all. I saw Raquel because I needed a new look.
So you asked her for those caterpillars?
They're à la mode in Paris.
You and your hair are the latest style across the street.
-The street... -Thank you for coming!
How exciting!
Welcome to the Mr. Barrio contest, sponsored by Rigo Events.
We have everything for your parties!
As you know, this contest's winner
will be appointed Mr. Barrio.
He will appear on the cover of the Rigo Men's Photo Calendar!
Say hello to the Vásquez family!
And the Suárez-Suárez!
I can see that everybody is anxious to start.
Yes!
So let's kick things off
with the male catwalk!
Our first contestant is Cristiano.
He's 18. Scooters are his religion.
Endorsed by 50,000 fans that both love and follow him.
And now, representing the barrio's new generation,
Pablito López, the heir to the throne of the greatest Mr. Barrio…
Go, my dear!
-His dream date is a walk on the beach… -Go, Pablito!
-Look! -Pablo is wearing a suit.
He looks like Huicho Domínguez!
-Come on, ladies, don't laugh. -What's wrong, ladies?
Why the pink suit?
It defies the idea that pink is feminine. Like Harry Styles.
Here is the tall newcomer in the barrio, full of joy, and representing Rigo Events.
-Yes! -Ernesto.
Boo, Ernie!
It takes him 15 seconds to change a diaper and less to refill bottles.
He wishes for world peace.
A strong contender for the crown…
Wait till you see my tiger.
Your tabby!
Lastly, from the Baby Jesus barrio,
Tomás "The Tiger" López.
He holds the record for most sexy looks
in a single block of the barrio.
Whoever looks him in the eye for more than five seconds
falls madly in love.
That's why I'm extra careful around him.
Tomás lives by three strict rules.
Exercise, life, and love.
Hottie!
DOLORES'S RESTAURANT TODAY'S MENU
I told you. We're fully booked.
That's great.
-And they'll pay in dollars. -How exciting.
More tradition, less gentrification!
Oh my God, they must be exploiting the locals!
Dude, that's not cool.
Listen, what's your problem?
Everything's more expensive since you upped your prices.
Tortillas are selling at 50 pesos a kilo.
The gas guy doubled the prices since it's a rich neighborhood.
I got an idea.
And now, the swimming suit round, which is the ladies' favorite.
Representing the TikTok generation, Cristiano.
If you've ever wondered how hot these scooter-riders can get,
here's your answer.
Riding further along the youth wave, I give you Pablito López.
-In a sporty yet bold suit. -Good looker!
Go, Pablito!
This suit was worn by the third Mr. Barrio contest winner back in 1945.
Ernie, Neto, compadre, dad.
His favorite beach drink is a margarita in the day,
Sex on the Beach at night.
Are you drowning? Here's your lifeguard.
Is he the new Mr. Barrio?
-Too white. -Last by not least.
People with pacemakers beware.
Tomás!
His motto is, "It's sinful not to share what God gave me."
Rumor has it he danced over 20 lambadas and 50 songs in one night.
Just watch him groove to that beat!
The Latin Lover is no match for him!
Wouldn't you ladies like to dance with him?
Looks like he needs a rub down.
Raquel, those pecs have a life of their own!
LOCALS – VISITORS
See? There's always a creative solution to business problems.
I'm not sure, my dear.
Something here feels like an affront to God.
-All good. -Wow.
You gentrify, then you segregate, like a true corporate CEO.
Thanks.
What's wrong? The prices are the same as before.
The food doesn't taste like before. Sorry, ma'am, but your quality went down.
Besides, it's full of foreigners.
-Let's go. -No.
Sit down.
Why are you leaving?
It's full of foreigners.
Sit down.
Ever since we went international,
I don't get fair prices at the market.
So I buy at the supermarket.
And it's just not the same, Diego!
Once we break it down, Confucianism is mystifying.
And that should mystify all of us.
Food for thought.
See? He can say any nonsense and everyone claps.
-Will your speech work? -Stick to the script.
Go!
We have to assess the question of gender over and over again,
and be aware of the implications and responsibilities
that it brings.
We talk about masculinity
as if it were a concrete model, but it doesn't have to be that way.
Wow! That's it!
-Ernesto. -Darling.
What are you doing? You're losing.
The hot daddy shtick isn't working on Raquel.
Chivis, Tomás shows his ass to her every chance he gets.
I refuse to stoop to that level.
Throw your shirt at her or wink. I don't know. Growl or something.
The moment we've all been waiting for.
The talent show!
You can do it, Tommy!
Good evening.
Today, the universe has no rules.
The impossible
will become possible.
Let's hear it for the unmatched and exceptional…
The Incredible Winter!
And I, his sexy assistant.
Not fair. The weird kid is the talented one.
Shut up and sit down, or he'll make you disappear.
One!
Two!
Three!
Go, Winter!
Dear God, where did he go?
Here!
Thanks so much.
Thanks.
Pretty good, right?
I don't need tricks to win, Tomás.
I am a poet.
We'll see.
Bravo!
A battle of giants
Turns air into natural gas
A brutal duel
Shows how close
I am
To entering
He who bears, wins
What a nightmare
To be running
With a beast on my trail
Say it
Say it's a lie
All of it
A foolish dream
Nothing more
I dread the immensity
I don't!
Sorry.
Where no one hears my voice
Stop the deception
Don't try to hide
Is he a natural blonde?
Janet, Tomás disappeared. And Ernesto disappeared his underwear.
The modern-man strategy isn't going to work.
Relax, Pablo. Stick to the plan.
No. I'll do my bad bunny rap routine.
-No. -Yes.
No way.
No.
I can't do it now. I'm screwed. I'll have to quit.
Pablo, listen to me. You're doing the routine from the video.
-Okay. -Now go change.
Mrs. Dolores.
Everyone in this barrio eats your food. It's the best part of living here.
And since I opened the app, the restaurant has changed.
I put it at risk.
I'd never forgive myself if it ever closed.
We want your business to prosper like before and stay open.
It pains me, but Garnachapp must die.
Yes, it must.
I miss cooking fine traditional dishes
at a fair price.
And I like local people to enjoy my food.
Fulgencio! The regular menu will be back tomorrow.
It turns me on when you're socially conscious.
Really?
Yes!
Bravo!
-Go, Pablito! -Bravo!
That's my nephew!
I'd say you won, Pablo.
What? In the wrong hands, that video could be a meme.
It's time to announce the winner.
Come on!
Go, Tommy!
And the winner is
Pablo López!
I won?
Attaboy, Pablito!
Thanks.
Pablo, not only did you stride proudly onto the stage,
you also made us think
and feel truly beautiful.
We are now looking at a Mr. Barrio
who doesn't put women down.
Right, ladies?
Yes, well said!
Who is not afraid of being vulnerable.
-Me too. -Of his feminine side.
That's why,
tonight, the barrio chose you.
Because we're sick of seeing macho men.
Yep, that's you.
Besides, we all knew it was you doing Tommy's phone therapy.
Yeah!
-Come on! -That's right.
Fine.
Pablito.
Sorry for not supporting you and saying you couldn't be Mr. Barrio.
So I'm not made of chocolate?
Yes, you are. The one used to season mole.
This is thanks to Janet. She's the real Mr. Barrio.
Winter! Take a photo of us.
You were right, Chivis.
I'm not ready for a beauty pageant.
My full monty routine spooked them.
That striptease was
so unexpected,
so vulgar,
and so daring.
It turned me on.
Let's play the bimbo and her hot daddy.
-Yes. -Put your sweater on.
-Where's the diaper bag? -Over there.
Are you ready?
Subtitle translation by: Ana G. González Meade