[radio tuning]
[woman on radio] It is official.
Colorado has hired former NFL star
and now former Jackson State University head coach Deion Sanders.
[man] My job is to bring in the best coach in the country to Colorado,
and we just did that.
This guy is about integrity. He's about character.
It's about leading men. That's what he does.
He's your new head football coach.
So let's give him a big Colorado Buffalo welcome.
[applause]
Now let's get to business.
You know, at Jackson State, we had "I Believe."
And I have a problem when young men with everything in front of them...
don't believe.
We got a few positions already taken care of
'cause I'm bringing my luggage with me.
And it's Louis.
And they're dogs.
And they're gonna hunt and they're gonna eat.
So I want y'all to get ready to go ahead and jump in that portal
and do whatever you're gonna get.
Because the more you jump in, the more room you make.
I'm coming.
And when I get here...
there's gonna be change.
[man 1] Coach Prime.
It's official, and it has sent excitement throughout the entire country.
[all cheering]
[man 2] Coach Prime led Jackson State
to back-to-back undefeated SWAC championships.
Now looking to turn around a Colorado program
that's had two winning seasons
in the last 17 years.
[Coach Prime] This ain't last year. This ain't an old team.
[man 3] He's bringing Shedeur with him,
he's bringing Travis Hunter with him--
two of the biggest transfers in the country.
[man 4] Do you know what he said to his players?
He said, "Jump in the portal."
[man 5] Now there's a big deal because
over 50 players have hit the transfer portal.
[man 6] Does anyone on this roster make it?
I need my purpose right now! I need everything you got!
[man 7] This is the biggest experiment that we've ever seen in college football,
and I'm excited to see what this team has.
[theme music playing]
[all chanting] Prime Time! Prime Time! Prime Time!
[all cheering]
We got a bunch of people out there trying to get a glimpse.
Coach, we'll show you around a little bit.
Yes, sir, please.
[Coach Prime] Coming here to the University of Colorado,
I am so thankful for this tremendous opportunity.
[Shedeur] Hey, he's here right now!
[player] Whoa! Whoa.
He's in the building. He's actually in the building.
That man on TV.
We always on TV.
[Shedeur] What a coincidence, huh?
This is the football locker room.
Oh, my God.
Look at him. This little kid.
Go ahead. Go ahead.
[Coach Prime] I would have never fathomed that I would be a coach
in college football or youth coach or anything thereof.
But it's not about my plans.
It's about God's.
Look at him. Go get him.
We're not just trying to raise football players.
We're trying to take boys to men.
And we've gotta give them those tools
to achieve every durn goal they ever fathomed.
So we have one goal in mind,
and that's to win and develop these young men.
[laughs]
That's all right. Y'all are awesome.
Oh, I love that.
Come on.
Even with all my accomplishments, I don't feel like I've arrived.
I still got work to do.
Come on, man.
[Coach Prime] It's time. Everybody, it's time.
-[all] It's time. -It's time.
-[all] It's time. -Well, let it be that.
Here we go.
If you want a number, and I love this, you've got to earn it.
The reason we're here is because we asked you
for the numbers that you desired,
and a lot of you guys was desiring numbers that ain't you.
What I mean by that, um, alignment is not wearing a single digit.
That's not gonna happen up under me. That's not gonna happen.
And if you ain't that guy, you're not wearing a single digit.
Back in the day, when we came up, the single digits was that guy, right?
It was him. It was who he was.
How can you ask for number one and you ain't the one?
We only have eight single digits 'cause two is gone and I give out one.
So there's only eight left. You're not wearing zero.
That will never happen 'cause that means you're nothing.
So that's-- I don't understand who wants a zero.
I don't understand if you wanna be a nothing.
I don't get that. You earn it.
For example, if this guy wants this number--
-Stand up. What number you want? -Forty-five.
Forty-five. So who else wants 45?
Stand up.
That means you gotta be better than him.
That's simple. Okay?
You better than him, you get a number. But guess what?
We got a new group of guys coming right after spring,
and you're gonna have to fight for it again.
Everything you do around here will be earned.
We ain't giving you nothing.
[hip hop music playing]
[man 1] Make it count! Come off weak!
[man 2] Speed! Every play!
[Gary] You get 15 practices in the spring.
That's the only time you have as far as your evaluations.
We're gonna give you an opportunity to be who you are.
But if you understand where the program was for previous years,
we knew we had to make some changes.
[Coach Prime] Go get it. Go get it.
[whistle blows]
No. When that ball was thrown, you moved two steps.
You didn't even try to get to the durn ball, man!
I knew we're in a place where it's gonna take a lot of hard work.
We gotta do a lot of things, and we gotta start right now.
Quarterback, take the completion.
Take the completions. I want completions.
I tell you to take the completion, you throw a pick on the first durn play.
Winning in sports involves team.
When I came in here, I saw complacency.
I felt the spirit of losing, no commitment,
no desire, no fight, no purpose, no nothing.
And we had to flush that immediately.
[man] One hit, everybody going.
Set, hit!
Other side! Other side on the one!
Strike! Strike at him! That's softer than shit!
Stay there! Stay there! Watch him! Watch him!
-Get him out! Get him out! -[whistle blows]
Every guy is fighting for a seat on that plane.
Being at a powerful level, everybody gotta be accountable for,
like, their job and their craft.
Whenever we got here, they didn't have no grit to them.
[Travis] There's really nothing you gotta instill into a player.
They have to have that want.
Once he told me what I needed to do at Jackson,
I started to believe it, and I started to get the results that I wanted.
So following Coach Prime, that's the best decision for me.
[Coach Prime] Second! Second!
This is hard. These guys are bad.
You ought to know already.
Get your ass in the book and understand what the fuck you're doing.
[Charles] I was almost shocked at what I saw.
It was just like, this isn't the Colorado that I remember.
Let's go! When the ball goes downfield, get downfield!
Finish the plays!
[horn blows]
You can take them off now, guys, you can take them off.
Did we give it our all?
Did we reach down in there to go to that spot that we needed?
-[all] Yes, sir. -Or did we give in to the conditions
and the mentality and the structure of the old?
You gotta ask yourself that.
You don't have to respond to me or anybody else on this team.
Everybody wants to be the man until it's time to be the man.
And I'm seeing a lot of guys who walk around here perpetrating the fraud
like they're the man, and they ain't a durn thing!
Because they're giving in for the fight.
And you know who they are,
and y'all let them walk around here trick or treating.
We want our kids to have character, but when they're on the field,
I want a dog.
So we gotta find the ingredients and the tools that we need
to establish a winning tradition.
[crowd cheering]
There was a stretch when Colorado was talked about
as the greatest football program in the country.
[all cheering]
[Rick] We were undefeated in '89 and then the following year, we're 11-1-1
and beat Notre Dame to win the national championship.
[commentator] Number one for Colorado!
Every year, there were first-round NFL draft picks
that were coming out of this program.
The 1994 team with Kordell Stewart, Michael Westbrook,
and ultimately the Heisman Trophy winner with Rashaan Salaam
was as good as any team in the country.
[commentator] Rashaan Salaam's whole team going down!
Number one for Colorado!
Well, they've never been able to kind of recapture the magic they had
and the consistency they had
through the '80s and '90s and into the early 2000s.
[commentator] Another bad snap, and Oregon looks like they fell on it.
[commentator 2] Self-inflicted wounds all over the place.
Last year was a real challenging year.
[commentator] Their fifth running touchdown of the night.
[Arielle] 2022 was a rough year. The team only won one game.
They were 1-11 by the end of it.
It was never a fun assignment.
It was a bit of, uh, an embarrassment.
[commentator] Wow, right up the middle. Hey!
This is gonna get into the corner of the end zone.
[Rick] Obviously, when you didn't have a lot of success the previous year,
you really had to take a hard look at your program.
-Hi, Pam. -Hi, Rick.
Julia!
[Coach Prime] When I got the first call from Rick,
his passion and love for the university just bled through.
-[Rick] What's up, Chris? -How you doing, sir?
[Coach Prime] I didn't speak to anyone else that had that same type of love
and compassion and commitment to their university as he did.
[Rick] Recruiting Coach Prime was a recruiting
that I had really not done before.
In the old days, you'd send letters and, you know,
you'd write handwritten notes, and that's how you did it.
But during this process, it was really more text messages.
We had very few phone conversations.
[Arielle] It was extremely tight-lipped.
It was extremely secretive, and it is the most impressive recruiting thing
I've ever seen from Rick George.
When Rick started the first meetings,
we had to find an airport that was, like, a good hour away.
A car was rented in another name. There were no hotels involved.
Like, it was literally like a movie.
When you're hiring a coach, you always want the privacy and the secrecy.
So when I went down to visit Coach Prime, I decided to fly into New Orleans.
I felt like going there, you know, if they were tracking the plane, wouldn't know.
[Ray] We were trying to keep it low
that we were coming into Colorado.
Like, I was getting a lot of calls. "You going to Colorado?"
"Man, I don't know. We're going to South Florida."
You know, just to keep 'em off the scent. "Nah, we staying here in Jackson."
[man] Three sources told me that Deion Sanders and his associate
potentially going to Colorado.
[Constance] These schools need to make a decision before the portals open
and signing day is right around the corner,
so you move pretty quickly, but you want to make sure
that you're 110% still focused where you are.
[Rick] The pressure that I had during this was huge.
I knew this was a moment in time for this program that we had to get it right.
[all cheering]
[Mark] It's a new era, the Prime era.
And let's bring in the head coach of the Buffaloes,
Deion "Coach Prime" Sanders.
[cheering and applause]
Colorado, you showed up and you showed out.
I never would have thought at this time last year
when I was laying up in the hospital dealing with these blood clots,
getting two toes amputated and the sides of my legs cut out,
that I would be in Colorado.
And now that I've gotten here and I see it,
I truly understand what you want.
All you want is the opportunity to win, to be amongst the best,
and darn it, I'm gonna give you that.
[cheering and applause]
[Mark] By December 5th, Colorado went from the least interesting
to the most relevant college football program in America.
[man] Great hire for Colorado. I'm happy for Deion.
He's brought a level of excitement unlike any coaches that we've seen.
[man] The sky's the limit for Deion.
'Cause everything else, he's gonna bring everything.
It's must-see TV, much like it was with him
on the football field and on the baseball field.
You wanna see what this guy can do next.
[Rick] The growth that we've seen in our social media platforms,
our season tickets sold out, spring game's sold out,
ESPN's broadcasting our spring game.
-What you think, baby girl? -It's Prime Time, baby!
There are these people that are all in, just want Prime to succeed,
love what's happening, and then the other group that hates it,
they're just waiting for Prime and CU to fail.
And there's just nothing in between.
[cheering and applause]
[all chanting] Deion Sanders! Deion Sanders!
[man] Overnight, it made Colorado the cool place to be.
[indistinct chatter]
[Mark] Goes to show the impact that Coach Prime has had on this program
and how hungry CU fans are for it.
[crowd cheering]
It's been very clear from day one, he's not on a three- or five-year plan.
He is trying to win right away.
[Michael] Prime has shown that he gets results.
I don't know anybody who had the resume,
the charisma, the ability to communicate,
and the ability to really make you accountable.
We are coming.
This is the first day of his-story from history.
See? "History intrigues me,
but his-story compels me."
I think he knows who he is.
He's very comfortable in his skin and what he's trying to accomplish.
If someone doesn't like his style, it really doesn't matter.
He doesn't pay any attention to it.
[Michael] Prime Time and Deion are two different people.
Prime Time is flashy, arrogant,
confident, cocky.
Deion is chill, loves to fish, loves to hang out,
almost an introvert in a lot of different ways,
but also is family oriented.
[Connie] To me, I think of Deion,
'cause Prime Time is just the flashy side of him.
Deion, he's a businessman.
He's a good, good father, a good father.
Him and his sons are very, very close, and his daughters, too.
[Coach Prime] It's kind of hard for you to eat Buffalo sauce
and our mascot is a buffalo.
Actually, our mascot is not a buffalo.
What is it?
Oh, no, it is a buffalo, but you know what a buffalo--
Lord! Jesus!
No, no, no. A male buffalo--
-Oh, no, now it's too late. -A male buffalo is a bison.
Okay, thank you for that.
-What's a woman buffalo? -A buffalo.
-[Shedeur] But which one do we have? -[Deion] Technically, she's a bison.
-How? -Because that's what they're called.
-American bison. -[Shedeur] Yeah.
Mascot is a buffalo.
You can't. You can't do Ralphie like that.
[Coach Prime] All my kids are special.
I'm looking for them to be the best that they can be.
You don't have to be me.
You're not gonna be me. God only made one me.
So I'm looking for you.
And that was our deal early on in life,
be the best you that you can possibly be.
Lord, please bless our food. Bless the whole family.
In Jesus' name. Amen.
[all] Amen.
[Coach Prime] They off the chain.
[Shedeur] Hey, 55, 55, 55!
I'm gonna look for you. Bank out. Just think banking out on that shit.
Listen to this. Hey, you gotta out, out.
Ready? Go.
[Arielle] It's obvious that Shedeur Sanders
was going to be the starting quarterback when he came here,
not only just because he was Coach Prime's son,
but because he led Jackson State to a bowl game,
to their championship game.
I mean, he balled out at Jackson State.
[indistinct chatter]
[Ryan] This is a kid who had an Alabama offer coming out of high school.
He didn't go to Jackson State because that was the best school that wanted him.
He went to Jackson State 'cause he wanted to play for his dad.
Compete on me, compete on three.
-One, two, three. -[all] Compete.
Shedeur understands the game.
He understands life.
He's very mature, and he's always been.
He has the whole offense and the whole team on his back
'cause he must be the catalyst to us scoring.
Here we go. Here we go.
Ready. Go.
[Coach Prime] People discount the understanding
that Shedeur started every game in high school.
Shedeur has started every game in college.
And he's been astute and dominant because he's been here before.
He's done it.
[whistle blows]
-Hey, we had it, just look quicker. -Yeah, I know.
-You know what I'm saying? -Yeah.
When you get in that middle, we had that.
You prove yourself each and every day you walk in the building,
whether it's the weight room or being on the field or just watching film.
That's how you prove yourself.
You don't prove yourself when the lights come on.
Two up. Two up. Here we go. Here we go. Here we go.
Ready. Go.
My mindset is for sure when we get on the field
everything is, like, having a purpose when I do it,
having a purpose when I run so I can see the results,
you know, and just perfect my playing style.
Hey, let's do it, line. Let's do it.
Ready. Go.
Hey, new receiver, new outside, new outside.
Know the plays.
The receiver room, it's competition each and every day.
And then, you know, after the spring, there's gonna be more guys coming in.
So what I'm big on with all the receivers
is having them see through the same lens I see through.
[whistle blows]
With Jimmy, he understands, he got a good feel for the game,
and that's all this offense is.
Good shit.
I transferred from USF.
Like, everybody know I came here 'cause Coach Prime here.
He's bringing in players that got that mentality.
So, like, we know what winning feels like.
We know what it feels like to have that dog mentality.
-To the crib! -[whistle blows]
Jimmy Horn, he's an addition that we recently got,
and he's a speedster guy.
Hey! Oh, touchdown!
[Brett] He adds the element of speed and space,
and that's really what this offense is predicated on.
We're gonna play with tempo.
We're gonna make the defense, you know, a line and a sign
and, you know, they're gonna have to make a decision.
Do they wanna defend the run or do they wanna defend the pass?
And if they're gonna defend the run,
then Jimmy Horn is gonna have a lot of space to work with.
[exclaims]
[whistle blows]
[grunts]
You could've dropped the coverage, cuz, and just go.
Right. I ain't gonna lie.
You're trying to "hey, hey, hey!"
-I was sliding that whole play. -I ain't got time for "hey, hey, hey."
Jimmy can go. We need about three more Jimmies.
[Jimmy] Come on, Fire.
You gonna play anyway, though.
[microwave beeping]
I'm from the South, from Florida. Growing up, like, things wasn't easy.
You know what I'm saying?
Like, everybody goes through a little struggle, you know.
You want everything I eat, bro.
Everything I eat, you want.
I grew up in the projects, and when I tell you,
I feel like where I'm from, like, the area is just cursed,
like city of Sanford, like, it's hard to make it out.
You get trapped in there.
Sit down. Sit down. Sit down, bro.
Come on. I'm gonna give you a little snack, but we sly.
And, like, when you make it out, like, people say they the chosen one,
but you really is the chosen one if you make it out of Sanford.
[commentator] Cutting it back.
Horn, one of the fastest players on the team.
[Jimmy] I knew myself, when I first got into the game of football,
that this was gonna be my route.
I was always fast. I needed to do something with this speed.
[commentator] Jimmy Horn Jr. leaving everyone in his wake.
[Jimmy] My pops, like, he showed me the game.
He'd just always tell me, "You're going to--
You're going to, like, college.
You're going. You go do something good with your life. Like, just stay focused."
This is my pops.
He was talking to me one game. He was snapping on me.
Like, I let somebody run me down 'cause I was jogging
and I thought I was fixing to score a touchdown,
so they ran me down, tackled me. He snapped on me.
Right now, my pops, he's locked up.
He's locked up. He's been locked up since, like, my freshman year of college.
I don't know if he'll be out before the season's over with or what.
You can never talk bad on my pops,
like, say he was a bad parent, anything like that.
Like, he stood on business by his.
Every time I get on the phone with him, we talk about football a little bit,
but mainly it just be, like, about life.
A lot of people tell me, "Boy, you blessed, boy.
It ain't too many people out here that got a pops like yours,
like, that's really on you.
Like, just take all that in and cherish it."
The position I'm in,
I'm built to break the curse of my family, you know.
Like, I feel like my family curse, ain't too many people make it out.
So, like, it's just, like, how you-- how you take things and run with it.
Are you gonna let it affect you? Is it gonna make or break you?
And right now, it ain't breaking me.
[Coach Prime] Fellas, we wanna have this meeting
so we can understand personnel.
We can be great coaches all we want, but if we don't have the proper personnel,
the personnel that we desire, we're not gonna be successful.
Now, we'll start with those defensive ends and those pass rushers.
I want a guy that's gonna mix it up, take the paint off his helmet,
but a durn motor that's unbelievable.
Before we even took the job, we understood the whole team.
To be successful, we had to change the whole program.
We had to get 50 to 60 new players.
All the DBs we're looking for got to be great 50/50 guys.
And if there's a chance for us to get the ball...
-[Coach Prime] We're gonna get it. Amen. -...we need to get the ball.
Um, I don't like tall running backs.
I like those short, squatty guys, man.
The Emmitt Smith build, the LaDainian Tomlinson build.
Those type of guys dig down low, that you gotta bring it.
We just believe in staying with the blueprint.
Just come here and recruit the right guys, get the right mix,
make sure that we come to work every day and set the example.
But we have a lot of work to do here in Colorado.
Inside, I'm gonna be honest, I want Mandingo warriors.
[Coach Prime] Got you.
I want your linebackers to half-play running back some type of way.
Guys that are physical on contact,
that's not shying away or turning their shoulders in on the block,
that run sideline to sideline, that are smart,
that are bona fide leaders.
I'm looking for a young man that's smart, tough,
fast, discipline, with character.
Smart, tough, fast, discipline, with character.
So when you guys are-- people are calling you about guys,
you know the characteristics of what we're looking for.
So that means when I see some bull junk out there on that field, that's on y'all.
When I see some bull junk at your position, that's on you.
Because you know what we want, you said what you want,
you have the liberty to go out there and get it, and do not settle.
This part of the season is always difficult,
especially when you've played the game before
and you've had dreams of going to the next level,
and you have to tell somebody that "You may still be able
to accomplish those dreams, but it won't be here."
And they've invested time, you've invested time,
but you have to part ways.
We're very transparent that, yes, everyone knows there is a transfer portal.
Everyone knows that it is utilized.
And if you're a kid here on the Colorado football team,
then you gotta make sure that this is for you.
[Andre] They were 1-11 last year.
And in football, guess who's the first to get fired?
The coach is.
So why I wanna play with some guys that got the other guy fired?
It didn't work for him.
So why is it gonna work for me? What's gonna be so much different?
[Gary] We're a long way from where we wanna be,
and that's what spring is all about.
We're still trying to find our right mix of guys
that's gonna go ahead and compete for the 2023 season.
But it's a lot of moving pieces.
It's well established that Coach Prime can go out
and get the best recruits in the country.
I guess the question is, does anyone on this roster make it?
Is there anyone that catches his eye enough in spring ball
to make him say, "All right, you know what, you can stay"?
-You wanna put two on each side? -[Charlie] Yeah.
How many guys are in the running back room now?
I think we got about eight, maybe seven. Um...
Once again, it's gotta be first in, last out.
First in, last out, 100%, 100%.
[John] We were concerned when Coach Prime was coming in.
You know, we knew there was gonna be huge turnover,
and my comment to Charlie was, "Keep doing the same thing."
First in, last out, 100%, 100% of the time.
This right there.
You could definitely tell there was quite a bit of guys
that were nervous, you know, scared about what was gonna happen to them.
'Cause obviously he was bringing that Louis luggage, as we all know,
but personally in my heart of hearts,
I knew that I was part of that Louis luggage.
It may not be in the form that everybody thinks,
but I'm gonna bring what I have to the table.
I wanna see you guys start making some contact.
Stay engaged. Hands inside. Run your feet. All right?
[Charlie] Being on that team last year,
I definitely got to see some opportunities for myself.
I got to break the walk-on rushing record last year.
Coach Prime, he doesn't care about any of that,
whether that's the new guys he's bringing in,
whether that's the old guys we had.
He cares about the real work that's being done.
[John] The coaches want you to succeed.
If you got some dog in you, you know, you can't kill dog.
That's all there is to it.
[Charlie] We all know that last year was tough,
1-11 season.
There was a real struggle in that,
but coming together as a team was a big part of it.
And Coach Prime brings so much more to this team,
so much more to this town, and to college football, really.
They're not gonna play favorites. They're not gonna do any of that.
That's how you run the ball, Chuck!
-Wow! -Let's go, baby!
They're gonna play who's gonna get them the win
and who's gonna earn it, really.
Good shit, boy!
[Coach Prime] What happened on the last play?
Porn Star bounced off about three different guys.
-Right? -Yes, sir.
[Coach Prime] There's something inside of him that wants more.
And he wants to be that one.
I'm waitin' for the rest of you to join him.
Porn Star, come break us down.
Yeah, Charlie! Yeah, Chuck!
Show the 'stache!
[all cheering]
You tell them what you just told me.
Scouts came to do what? They came to watch what?
[Charlie] Scouts came to watch other players,
and I balled out. And that's why I'm here.
Walk on.
Tell you what, if you keep on balling now, you ain't gonna be a walk-on for long.
[cheering and applause]
[cheering continues]
[Romi] A lot of times when a new coach comes in,
it can be a little bit of a turnoff
for people who have been there through everything
because they come in and they say, "I wanna throw everything out the window,
and I don't care about your culture because to create a winning culture,
that means we can't do anything that you've done."
All right, you ready?
Yes, sir.
[Romi] He's been the exact opposite.
He's come in and he's embraced the history of Colorado.
He's completely embraced what makes Colorado special.
I want you to meet this young man right here.
-Oh, my God. -How you doing?
All right. Well, my God. I'm Peggy.
Peggy, how you doing?
-Are you Prime? -That's what they call me.
-Do I call you that or... Deion? -No, no, call me anything you want.
-We good. -Oh, well, how about good-looking?
-There you go. -That'll do?
-I like that. -Okay. [chuckles]
Well, thank you for taking time to meet me, for heaven's sake.
Since I was a little kid before we ever moved to Boulder,
we listened to CU football.
My dad and mom
and naturally, my twin and I just picked it up.
We liked Colorado, we were Coloradoans,
and we supported the Colorado team.
[phone ringing]
That must be my boyfriend.
[all laugh]
[Coach Prime] You got a great sense of humor.
-Well, this is to show you my twin. -Okay.
We were inducted into the Legacy Wing of the Hall of Fame.
[Coach Prime] That's nice.
[Peggy] I can remember the first time that some students asked,
"Can we have a picture with you?"
And we said, "Well, of course."
And then we heard the kids calling us the CU Twins. [chuckles]
We were very close. We went to the games together.
And she died three years ago.
Sometimes it kind of makes me teary when I think she's not here
to go through all this and see this.
So I keep telling her, "I'm carrying on, Betty.
I'm carrying on for us."
Well, you gotta promise me that you're gonna walk out with me
-for the spring game. -I would love to walk out with you.
When we kick the ball off in the spring game, on television,
-I need you to walk out. -Okay. [laughs]
Now that Coach Prime has come here,
I hope we can win more than one game.
That's what I hope. That's what we did last year, the worst it's ever been.
-Thank you for taking the time. -Well, thank you for having us.
-[dog barks] -I'm not gonna bother her.
I'm just giving her love, okay? She's gonna be cool.
[Peggy] At this age, I may have to miss a game,
and I never have missed a home game.
But there may be a time this year where I can't get there.
I'll just have to see what I'm capable of at 98.
[Mark] We come to you from Folsom Field.
It's the annual spring game for the Buffaloes.
And what a difference a year can make.
Last season, there was a sparse crowd.
Today, because of Coach Prime, you've got a sold-out crowd,
as Deion Sanders will show us what the Prime era looks like.
Oh, my God, this is unbelievable.
This is unbelievable.
-Look at this. Look at this. -[crowd cheering]
[Mark] A packed stadium for a spring football game,
which is really, let's be honest about it,
it's a glorified practice, for goodness sakes.
-You made it. Thank you. -Yes.
[Coach Prime] Oh, I love you so much.
-Will you hold my hand? -I'm gonna hold everything, baby.
-I got you. I got you. Okay? -[chuckles] Okay.
[crowd cheers]
-That was great. -Okay.
-All right. Thank you. Thank you. -Oh, you're welcome.
[hip hop music playing]
[Mark] We've already seen a lot of change in this roster by Coach Prime,
but today, really, in this spring game,
is the final audition for a lot of players on this team
to see if they're gonna be here when fall rolls around.
But most importantly, we get our first look at Shedeur Sanders,
the quarterback for the Buffaloes.
[commentator] Sanders from the pocket delivers in the end zone!
And it's a leaping touchdown punch!
That's what the fans were hoping to see,
the Jackson State teammates.
Let's go, let's go. Let's go!
Let's go!
[commentator 1] There's a flag and a false start.
The free play and Sanders just launches downfield into traffic!
And the catch is made, beautifully!
Shedeur, knowing he had a free play, finally took a shot downfield.
[commentator 2] Yes, a great decisionmaker with the ball,
which is what you need to be inside of this offense.
He's a big-time player,
or as some people say, a Prime Time player.
[commentator] Sanders from the end zone.
Makes a shot downfield.
And the catch is made!
A 98-yard touchdown. Shedeur looks sharp.
What did you expect? He's a Sanders.
-He's a Sanders. -[all laugh]
[Mark] He passes the eye test.
He's got good size. He's got a very strong arm.
He's accurate with the football.
[Arielle] It's obviously a really big jump between FCS and FBS football,
and, you know, they say that between the HBCU and between Pac-12.
I mean, there is definitely a talent discrepancy between them.
[hip hop music playing]
[crowd cheering]
[Troy] Because of Deion, we've seen
the outpouring of support since he took the job.
That spring game in Boulder
was unlike anything that anyone had ever seen.
[crowd cheering]
[Troy] I'm as anxious as anyone to see
what this might look like when it's all said and done.
[crowd cheering]
[reporter] So the past couple weeks,
a lot of players have transferred out an alarming rate.
Is that a testament to you
switching out your Louis bags for the Walmart bags?
I didn't kick them out.
They walked out.
[reporter] Do you expect more players to come after this spring game?
We've gotta make some decisions. That's gonna be on me now.
That was on them. Now it's on me.
This is the genesis of the new era, the new thing.
We're gonna move on from some...
some of the team members,
and we're gonna reload and get some kids that we really identify with.
[man] Since the start of last season, a record 71 Colorado players
have entered the transfer portal.
About two-thirds of that number have left in the past three weeks alone.
I have never seen a transfer portal situation like this before.
I've never seen a turnover like this before,
where only ten scholarship players come back from the previous season.
I mean, if it works, this could be something incredible.
[man] He had to turn over the roster.
He had to do it in a drastic way, and that's exactly what's happening.
[Cormani] Coach Prime, he'd been there, he went there,
so got someone that can coach you, lead you to where you need to be in life.
Why not take a risk?
It's one thing to be a great coach, but it's another thing
to make players want to have you coach them.
And he has the ability to make the guys come to him.
[Shane] What is the best place for me in order to succeed?
Colorado was the perfect place for that.
[Bishop] Florida State changed my position from D-tackle to D-end.
But when I got to Colorado,
the game plan he got for me is, like... be me.
[Dylan] I was committed to Notre Dame, but after meeting with Prime
and talking to the coaches, I felt like my future is where he is.
He said he could make my dreams come true,
and so that's why I'm here.
-[Coach Prime] Morning. -[all] Good morning.
-[Coach Prime] Good morning. -[all] Good morning.
-I believe. -[all] I believe.
When you say that, I want you to say that with conviction,
and I want you to understand why you say that.
You can't say that just because I say that.
You gotta say that because you truly believe.
You believed, once upon a time, there was a tooth fairy, right?
I didn't even teach my kids that.
It's me putting that money up under the pillow.
All right? Ain't that right, Shilo?
I told you a long time ago. Who was Santa Claus?
-[Shilo] You was. -Me.
I ain't givin' no man coming down no chimney my credit.
I worked my butt off, and I'm gonna give him my credit?
That's a lie. I'm Santa Claus. I did that.
[all laugh]
And I'm not saying, "Ho, ho, ho!"
I'm coming in there, "Yo, yo, yo!"
[all laugh]
So when I say I believe, I truly do.
-You got that? -[all] Yes, sir.
I believe.
I believe this is gonna be one of the best practices we will ever have.
I believe we're going full speed on and off the field.
I believe we're gonna work our butts off.
It ain't no walking between the white lines.
-Can you do that for me? -[all] Yes, sir.
Can you really do that for me?
-[all] Yes, sir. -I believe you can.
We got some doubters.
We got some disbelievers.
We got somebody to say, "I don't know. I don't really know about that, man.
We won one game last year." There ain't no "we."
We wasn't all in here last year when we was playing games.
[man] Set!
Go!
[Coach Prime] When I say we're gonna win, why do I say it
with the type of power and passion I say it with?
Because I love what we've gathered in this room.
Tempo! Tempo!
But the question is, do you believe?
Do you believe that you are gonna do something spectacular in game one at TCU?
Do you all believe that we're gonna win?
I believe.
And when you say that, I want you to unequivocally believe what you say.
Do I need to inspire you? Do I need to encourage you?
Do I need to motivate you?
-Win! Win! Win! Win! Win! Win! -[all grunting]
[woman] The University of Colorado head football coach Deion Sanders
may need his left foot amputated.
[Coach Prime] I'm happy with our opponent.
I can't wait to get up there and see how we stand up to the challenge.
Let's go.
Come on, man, that's two in a row.
One more time like that, bro! Get to the durn ball!
That's the first play!
You're being fucking lazy!
I promise you, you will not get on the field if you're not in shape.
Aah!
We ain't got tomorrow, we got now.
We ain't got next. We got now.
We ain't coming no more.
[all] We here!
[hip hop music playing]