1
00:00:17,150 --> 00:00:18,953
<i>Five, four...</i>

2
00:00:19,119 --> 00:00:20,420
<i>Command engine start.</i>

3
00:00:20,522 --> 00:00:22,790
<i>Two, one. Ignition.</i>

4
00:00:39,507 --> 00:00:41,475
<i>Oh, yeah, look at her go!</i>

5
00:00:41,643 --> 00:00:43,678
<i>Mission control has confirmed</i>
<i>New Shepard has cleared</i>

6
00:00:43,811 --> 00:00:46,781
<i>the tower on her way</i>
<i>to space from Launch Site One</i>

7
00:00:46,881 --> 00:00:50,685
<i>in the west Texas desert with</i>
<i>Mannequin Skywalker on board.</i>

8
00:00:55,657 --> 00:00:57,357
<i>I was born into great wealth.</i>

9
00:00:57,491 --> 00:00:59,226
<i>Not monetary wealth,</i>

10
00:00:59,359 --> 00:01:00,995
<i>but the wealth</i>
<i>of a loving family.</i>

11
00:01:01,629 --> 00:01:04,364
<i>A family that fostered</i>
<i>my curiosity</i>

12
00:01:04,966 --> 00:01:07,001
<i>and encouraged me</i>
<i>to dream big.</i>

13
00:01:09,336 --> 00:01:13,741
<i>My mom, Jackie, had me</i>
<i>when she was 17 years old.</i>

14
00:01:15,843 --> 00:01:19,914
<i>My dad's name is Miguel.</i>
<i>He adopted me when I was four.</i>

15
00:01:21,549 --> 00:01:24,117
<i>He was 16 when he came</i>
<i>to the United States</i>

16
00:01:24,251 --> 00:01:27,487
<i>from Cuba, shortly after</i>
<i>the Castro Regime.</i>

17
00:01:30,324 --> 00:01:32,392
<i>My dad didn't speak English</i>

18
00:01:32,527 --> 00:01:34,862
<i>and he did not have</i>
<i>an easy path.</i>

19
00:01:34,996 --> 00:01:38,098
<i>What he did have was grit</i>
<i>and determination.</i>

20
00:01:38,866 --> 00:01:41,201
<i>Together,</i>
<i>with my grandparents,</i>

21
00:01:41,368 --> 00:01:43,037
<i>these hard-working,</i>

22
00:01:43,170 --> 00:01:46,040
<i>resourceful, and loving</i>
<i>people made me who I am.</i>

23
00:01:50,745 --> 00:01:53,447
<i>I walked away from</i>
<i>a steady job on Wall Street</i>

24
00:01:53,581 --> 00:01:56,450
<i>into a Seattle garage</i>
<i>to pursue my dream,</i>

25
00:01:56,918 --> 00:01:59,687
<i>fully understanding</i>
<i>that it might not work.</i>

26
00:02:00,788 --> 00:02:04,424
<i>It feels just like yesterday</i>
<i>I was driving packages</i>

27
00:02:04,559 --> 00:02:06,060
<i>to the post office myself,</i>

28
00:02:06,728 --> 00:02:10,297
<i>dreaming that one day</i>
<i>we might afford a forklift.</i>

29
00:02:13,433 --> 00:02:15,135
<i>You earn trust slowly,</i>
<i>over time,</i>

30
00:02:15,268 --> 00:02:17,204
doing hard things well.

31
00:02:18,072 --> 00:02:21,208
We offer fast shipping
and everyday low prices.

32
00:02:21,976 --> 00:02:23,978
We make promises
to our customers

33
00:02:24,112 --> 00:02:25,546
that we intend to keep.

34
00:02:26,581 --> 00:02:28,816
We make principled decisions,

35
00:02:28,950 --> 00:02:32,654
however unpopular,
and our approach is working.

36
00:03:23,805 --> 00:03:26,040
Jeff, David just asked
about you, let's go.

37
00:03:26,174 --> 00:03:28,308
-We're late.
-Shit!

38
00:03:30,845 --> 00:03:33,948
Oh, my goodness,
how are you always late?

39
00:03:34,048 --> 00:03:35,883
'Cause I'm always working.

40
00:03:36,818 --> 00:03:38,720
Let's see how well that excuse
works on David.

41
00:03:40,688 --> 00:03:43,191
-Is this a sleeping bag?
-No.

42
00:03:49,496 --> 00:03:52,533
You do know that
that's a poor answer

43
00:03:52,667 --> 00:03:54,334
to tell me that
that's a jump bag

44
00:03:54,502 --> 00:03:55,970
instead of a sleeping bag

45
00:03:56,070 --> 00:03:57,739
when you have a pillow
sticking out of it?

46
00:03:57,872 --> 00:04:01,175
- You believe it.
- Come on, man.

47
00:04:02,076 --> 00:04:03,477
Okay, here we go.

48
00:04:03,578 --> 00:04:05,245
Mr. Bezos,
thanks for joining us.

49
00:04:05,378 --> 00:04:06,848
You mean, I had a choice?

50
00:04:06,981 --> 00:04:08,516
Back to what
we were talking about.

51
00:04:08,683 --> 00:04:10,350
Look, we're not gonna
spend all day

52
00:04:10,484 --> 00:04:12,019
talking about how great
our quarter was.

53
00:04:12,186 --> 00:04:13,721
Our numbers are fine,

54
00:04:13,855 --> 00:04:15,388
but that's not
what we're gonna do.

55
00:04:15,523 --> 00:04:17,058
We wanna talk about
how we're gonna move

56
00:04:17,191 --> 00:04:18,693
the business forward, right?

57
00:04:18,860 --> 00:04:20,728
So, I wanted to spend
a little time going over

58
00:04:20,862 --> 00:04:22,697
an idea that Anton
and his team brought us.

59
00:04:22,864 --> 00:04:25,666
Let's put it up on the board.
Online brokerage.

60
00:04:26,433 --> 00:04:29,570
The idea that we would
actually start transacting

61
00:04:29,704 --> 00:04:31,873
completely online.

62
00:04:32,039 --> 00:04:34,108
Where consumers
can go on and instantaneously

63
00:04:34,242 --> 00:04:35,843
execute a trade.

64
00:04:35,943 --> 00:04:38,045
Now, I think all of you
are kind of wondering

65
00:04:38,212 --> 00:04:39,714
how it's gonna affect us
on the fee side,

66
00:04:39,881 --> 00:04:41,414
and there's gonna be less fee,

67
00:04:41,549 --> 00:04:43,217
but there's also gonna be
less cash going out.

68
00:04:43,350 --> 00:04:45,086
That's a win-win for everybody,
isn't it?

69
00:04:45,219 --> 00:04:47,722
As we move forward,
I wanna see good ideas,

70
00:04:47,855 --> 00:04:50,091
the next big idea.

71
00:04:50,958 --> 00:04:52,292
Does that make sense to you?

72
00:04:52,760 --> 00:04:54,695
And remember one thing:

73
00:04:54,796 --> 00:04:56,264
It's all about the data.

74
00:05:30,932 --> 00:05:32,233
I don't know, I just...

75
00:05:33,601 --> 00:05:34,969
feel like I'm in a rut.

76
00:05:36,771 --> 00:05:38,940
Sometimes like I don't want
to get back into writing.

77
00:05:39,106 --> 00:05:40,775
You should, 100%.

78
00:05:41,441 --> 00:05:44,444
Yeah, but there's
no money in that.

79
00:05:45,313 --> 00:05:46,681
Could be.

80
00:05:46,814 --> 00:05:48,481
You're an amazing writer,
you know that.

81
00:05:49,951 --> 00:05:51,819
You're my husband,
you have to say that.

82
00:05:51,953 --> 00:05:53,453
I'm serious!

83
00:05:53,621 --> 00:05:55,089
Some of the stuff
you've written

84
00:05:55,189 --> 00:05:56,757
just makes me want to cry.

85
00:05:56,858 --> 00:05:58,860
-Ugh.
-And I have several times.

86
00:05:58,993 --> 00:06:00,528
Oh, stop.

87
00:06:06,834 --> 00:06:09,369
You're amazingly talented.
You know that.

88
00:06:12,807 --> 00:06:14,342
Thank you.

89
00:06:15,943 --> 00:06:17,979
It's just easier said
than done sometimes.

90
00:06:20,514 --> 00:06:23,050
With the job and all, I just
don't have as much time for it.

91
00:06:25,786 --> 00:06:28,488
And it's not like
I don't love my job,

92
00:06:28,656 --> 00:06:30,892
I'm so grateful
for the opportunity, but...

93
00:06:32,526 --> 00:06:36,564
I never imagined myself
as a glorified secretary.

94
00:06:39,066 --> 00:06:40,568
You're not a secretary.

95
00:06:41,502 --> 00:06:43,337
You're a novelist trapped
in a boring job,

96
00:06:43,504 --> 00:06:45,206
believe me, I know.

97
00:06:45,339 --> 00:06:48,843
Yeah. VP of the company
understands.

98
00:06:50,678 --> 00:06:52,013
Things are good right now,

99
00:06:52,980 --> 00:06:55,750
but I always pictured I'd start
a business or something.

100
00:06:56,350 --> 00:06:58,653
Never thought that I'd just end
up as another hedge fund guy.

101
00:07:00,688 --> 00:07:02,089
Well, what's stopping you?

102
00:07:03,257 --> 00:07:05,226
Just gotta be there.

103
00:07:06,093 --> 00:07:07,995
No, seriously,

104
00:07:08,095 --> 00:07:10,197
what's-- what's stopping you
from starting your own company?

105
00:07:10,364 --> 00:07:11,933
A business idea.

106
00:07:12,066 --> 00:07:14,068
There's the logistics,
the supply chain,

107
00:07:14,201 --> 00:07:15,703
I-- I don't know
the first thing

108
00:07:15,836 --> 00:07:17,538
about getting a business off
the ground.

109
00:07:18,039 --> 00:07:20,541
Plus, I have a steady job,
why would I risk that?

110
00:07:20,708 --> 00:07:22,710
No, no. Forget that!

111
00:07:22,877 --> 00:07:24,378
You can get another job
if you wanted to.

112
00:07:24,545 --> 00:07:26,047
I mean, with a mind like yours,

113
00:07:26,180 --> 00:07:27,782
you'd get hired
anywhere in an instant.

114
00:07:28,916 --> 00:07:30,217
Seriously.

115
00:07:33,754 --> 00:07:36,357
If you wanna start
your own company,

116
00:07:36,456 --> 00:07:38,225
you should go for it.

117
00:07:42,229 --> 00:07:44,799
You're right.
You're right.

118
00:07:44,932 --> 00:07:46,567
No more excuses.

119
00:07:49,403 --> 00:07:50,738
And there is something.

120
00:07:52,073 --> 00:07:53,473
I read an article
the other day.

121
00:07:54,041 --> 00:07:59,780
Did you know that the internet
is growing at 2,300% a year?

122
00:08:01,315 --> 00:08:03,250
Holy shit, that's a lot.

123
00:08:03,417 --> 00:08:07,254
Yeah. That's an understatement.
Nothing grows at 2,300%.

124
00:08:07,421 --> 00:08:08,723
Ever.

125
00:08:11,926 --> 00:08:13,294
Yeah.

126
00:08:14,095 --> 00:08:18,265
I mean, that's the
million-dollar idea, I guess.

127
00:08:18,399 --> 00:08:20,434
It's-- It's numbers, really,

128
00:08:20,601 --> 00:08:23,270
but if I could find a way
to capitalize on it...

129
00:08:24,305 --> 00:08:26,640
I mean, imagine
if we started a business

130
00:08:26,774 --> 00:08:29,443
and in its first year
did a million dollars in sales

131
00:08:29,610 --> 00:08:31,412
and grew 2,300%.

132
00:08:31,512 --> 00:08:33,948
That means its second year
would do $23 million,

133
00:08:34,115 --> 00:08:36,183
and then if it grew
another 2,300%

134
00:08:36,317 --> 00:08:39,687
it would do $529 million
in its third year.

135
00:08:42,790 --> 00:08:44,325
-Wow.
-Yeah.

136
00:08:45,960 --> 00:08:47,962
Could be the idea
David's been looking for.

137
00:08:49,663 --> 00:08:51,132
Well, are you gonna
tell him about it?

138
00:08:51,665 --> 00:08:54,201
Not yet. I don't even know
what we're gonna sell.

139
00:08:57,038 --> 00:08:58,606
Whatever it is...

140
00:09:00,641 --> 00:09:01,942
it could be big.

141
00:10:50,818 --> 00:10:53,487
Move!
First time in New York?

142
00:11:35,162 --> 00:11:36,497
-Jeff! Jeff!
-One quick minute.

143
00:11:36,631 --> 00:11:38,032
Jeff, he's on a call!

144
00:11:38,165 --> 00:11:39,366
A great opportunity.

145
00:11:39,500 --> 00:11:40,801
I'd-- It'd be a real honor.

146
00:11:41,468 --> 00:11:42,703
Absolutely.

147
00:11:43,470 --> 00:11:45,039
I agree.

148
00:11:45,172 --> 00:11:47,374
- What is this?
- Tomorrow's best idea.

149
00:11:47,509 --> 00:11:49,276
Okay, Tom,
let me give you a call back,

150
00:11:49,376 --> 00:11:50,945
something just came up, okay?

151
00:11:51,045 --> 00:11:52,346
Hey, thanks so much.

152
00:11:54,148 --> 00:11:55,950
That was a friend
at the White House.

153
00:11:56,817 --> 00:11:58,285
President's asking me
to be on his council

154
00:11:58,385 --> 00:12:00,120
for science and technology.

155
00:12:00,221 --> 00:12:02,856
-Congratulations.
-Well, it's important, right?

156
00:12:03,324 --> 00:12:05,192
But obviously
not as important as this.

157
00:12:05,326 --> 00:12:09,396
Tell me something that grows
at a 2,300% annual growth rate.

158
00:12:09,531 --> 00:12:12,032
Outside of petri dishes,
nothing.

159
00:12:13,300 --> 00:12:15,369
Forget about it, keep reading.
Right there.

160
00:12:15,503 --> 00:12:17,238
That's a month's work,
right there.

161
00:12:17,371 --> 00:12:19,173
Jeff,
if you don't shut the fuck up

162
00:12:19,340 --> 00:12:20,908
it's gonna take me
a month to read it.

163
00:12:21,509 --> 00:12:23,077
Forget about it.
Let me bottom line it.

164
00:12:23,712 --> 00:12:26,514
-Books.
-Books? That's your idea?

165
00:12:26,648 --> 00:12:27,848
It's tomorrow's best idea.

166
00:12:27,982 --> 00:12:29,551
The one
you've been looking for.

167
00:12:29,684 --> 00:12:32,086
Jeff, I haven't been looking
for books. In fact,

168
00:12:32,219 --> 00:12:34,355
I don't even know what
the fuck you're talking about.

169
00:12:34,488 --> 00:12:36,691
-Have you gotten any sleep?
-Let me explain it to you.

170
00:12:36,824 --> 00:12:39,860
See, millions of copies of
books are published every year

171
00:12:39,994 --> 00:12:42,363
and-- and millions more
internationally,

172
00:12:42,863 --> 00:12:45,933
but a physical store can only
carry several thousand books.

173
00:12:46,066 --> 00:12:47,669
Well, that's true
of any retailer.

174
00:12:47,768 --> 00:12:49,169
Right, take Barnes & Noble.

175
00:12:49,270 --> 00:12:52,006
$1.6 billion a year in sales.

176
00:12:52,707 --> 00:12:55,776
But any physical
Barnes & Noble store

177
00:12:55,909 --> 00:12:58,078
only has thousands of copies.

178
00:12:58,912 --> 00:13:02,383
Now, add several
of Barnes & Noble stores,

179
00:13:02,550 --> 00:13:04,451
and you still
have thousands of copies.

180
00:13:04,586 --> 00:13:07,121
But there's potentially
millions of copies

181
00:13:07,254 --> 00:13:09,591
that could be sold,
but not in a physical store.

182
00:13:10,891 --> 00:13:13,728
Now, imagine a virtual store

183
00:13:16,564 --> 00:13:19,768
that was open 24 hours a day,
seven days a week,

184
00:13:21,536 --> 00:13:24,639
and could carry an infinite
amount of books,

185
00:13:24,773 --> 00:13:26,874
potentially every book
that ever existed.

186
00:13:27,542 --> 00:13:29,076
Jeff, do me a favor.

187
00:13:29,209 --> 00:13:31,078
Go wash up, shave,

188
00:13:31,211 --> 00:13:32,647
and that sleeping bag
that you have?

189
00:13:32,781 --> 00:13:34,481
Go take a little nap.

190
00:13:34,616 --> 00:13:37,151
And I want you to meet me
in the park in an hour, okay?

191
00:13:57,104 --> 00:14:00,107
-You clean up nice.
-Thanks, David.

192
00:14:00,675 --> 00:14:03,812
You know, it's a great idea
with a good plan.

193
00:14:06,781 --> 00:14:08,750
I'm so relieved you--
you liked it.

194
00:14:08,849 --> 00:14:10,451
I mean, with 76--

195
00:14:10,618 --> 00:14:12,520
Take a look at that guy
over there.

196
00:14:14,756 --> 00:14:16,457
Now take a look at that guy.

197
00:14:19,426 --> 00:14:21,028
Which one
do you think's happier?

198
00:14:23,832 --> 00:14:25,533
-The one with the hotdog.
-Why do you say that?

199
00:14:25,667 --> 00:14:27,836
He's living for the moment.

200
00:14:27,968 --> 00:14:30,638
Does that mean that the other
guy's miserable? Right?

201
00:14:31,305 --> 00:14:32,973
Maybe. Yeah.

202
00:14:33,107 --> 00:14:35,976
Let's jump ahead 20 years
to 2014.

203
00:14:36,110 --> 00:14:37,878
Who do you think's
gonna be happier,

204
00:14:38,011 --> 00:14:40,314
the guy eating hotdogs
that didn't plan for his future

205
00:14:40,447 --> 00:14:42,216
or the guy
who worked his ass off

206
00:14:42,349 --> 00:14:44,151
to get where he wanted to go?

207
00:14:44,652 --> 00:14:47,121
People always make
the same mistake.

208
00:14:47,221 --> 00:14:49,456
They focus on short-term goals
instead of planning

209
00:14:49,557 --> 00:14:51,959
for the future, instead
of planning for the future

210
00:14:52,059 --> 00:14:54,696
and using a short-term strategy
to execute it.

211
00:14:55,530 --> 00:14:57,998
You're the youngest
vice president

212
00:14:58,165 --> 00:15:00,467
of the fastest growing
hedge fund in America.

213
00:15:00,901 --> 00:15:02,737
You make a six-figure salary.

214
00:15:03,505 --> 00:15:05,673
Your coworkers respect you,

215
00:15:05,840 --> 00:15:08,409
and you want to throw all of
that away to, what, sell books?

216
00:15:09,544 --> 00:15:10,812
I thought you liked the idea,
David.

217
00:15:10,911 --> 00:15:12,312
I do like the idea.

218
00:15:12,413 --> 00:15:14,214
I actually think
it's a great idea,

219
00:15:14,348 --> 00:15:16,417
but it's not for me,

220
00:15:16,551 --> 00:15:19,186
and I definitely don't think
it's for you.

221
00:15:19,854 --> 00:15:22,389
Jeff, you're brilliant
and you're ambitious

222
00:15:22,524 --> 00:15:24,358
and I love that about you,

223
00:15:25,860 --> 00:15:29,196
but, ultimately,
you have to think bigger, okay?

224
00:15:29,363 --> 00:15:31,566
You have a career to grow,
and you have places to go

225
00:15:31,699 --> 00:15:33,200
and you have a family
to take care of

226
00:15:33,367 --> 00:15:34,769
and your wife wants
to move your--

227
00:15:34,903 --> 00:15:36,370
your whole family forward.

228
00:15:37,171 --> 00:15:39,406
But I don't think that's
gonna happen with your plan.

229
00:15:43,377 --> 00:15:44,913
Okay? Let's head out.

230
00:15:49,049 --> 00:15:50,585
<i>Well,</i>
<i>what Alisson should know--</i>

231
00:15:50,718 --> 00:15:52,554
<i>What is internet, anyway?</i>

232
00:15:53,420 --> 00:15:56,691
<i>Internet is that</i>
<i>massive computer network.</i>

233
00:15:56,791 --> 00:15:58,893
<i>Starting your own business</i>
<i>is one of the most</i>

234
00:15:59,059 --> 00:16:00,961
<i>challenging things you can do.</i>

235
00:16:01,094 --> 00:16:03,197
<i>The risk often outweighs</i>
<i>the rewards,</i>

236
00:16:03,297 --> 00:16:05,733
<i>but I'm telling you,</i>
<i>if you know what you're doing</i>

237
00:16:05,900 --> 00:16:07,434
<i>and you got nothing</i>
<i>to lose,</i>

238
00:16:07,569 --> 00:16:09,537
<i>then why not, right?</i>

239
00:16:09,637 --> 00:16:12,039
<i>That's because fear-- fear is</i>
<i>what runs the human heart.</i>

240
00:16:12,139 --> 00:16:14,107
Hey.

241
00:16:14,241 --> 00:16:16,109
<i>But if you got the</i>
<i>guts to face what's ahead--</i>

242
00:16:16,243 --> 00:16:19,781
-When'd you get home?
-A little while ago.

243
00:16:19,914 --> 00:16:21,749
<i>I didn't have</i>
<i>two pennies to rub together.</i>

244
00:16:21,883 --> 00:16:23,785
<i>But I didn't let it</i>
<i>slow me down, you know why?</i>

245
00:16:23,918 --> 00:16:25,587
<i>I'll tell you why.</i>
<i>When I was a kid,</i>

246
00:16:25,720 --> 00:16:27,454
<i>I used to caddy at this</i>
<i>country club.</i>

247
00:16:27,589 --> 00:16:28,989
<i>And every morning...</i>

248
00:16:32,125 --> 00:16:35,095
Brought some take out.
You hungry?

249
00:16:38,733 --> 00:16:40,502
Those biscuits
will ruin your dinner.

250
00:16:45,940 --> 00:16:48,943
-What'd you get?
-Chinese.

251
00:17:07,662 --> 00:17:12,834
So... you gonna tell me
why you left work early today?

252
00:17:16,370 --> 00:17:18,038
No reason.

253
00:17:18,640 --> 00:17:20,875
Oh, come on, I know
you had your pitch with David

254
00:17:21,009 --> 00:17:23,310
and look at you,
you're wallowing in self-pity.

255
00:17:23,845 --> 00:17:25,145
No, I'm not.

256
00:17:25,312 --> 00:17:26,681
Jeff, you're a terrible liar.

257
00:17:29,617 --> 00:17:31,151
He's not interested, okay?

258
00:17:32,452 --> 00:17:33,721
Well, why not?

259
00:17:33,855 --> 00:17:35,188
He said it was a great idea,

260
00:17:35,322 --> 00:17:37,057
just not for the company
or for me.

261
00:17:38,026 --> 00:17:39,727
What the hell's that
supposed to mean?

262
00:17:39,861 --> 00:17:42,362
It means I shouldn't be
taking risks like this.

263
00:17:43,497 --> 00:17:46,166
And he asked me, would I risk
everything for this idea?

264
00:17:46,300 --> 00:17:47,902
And, honestly, I wouldn't.

265
00:17:48,803 --> 00:17:50,505
Well,
why wouldn't you risk it all?

266
00:17:52,907 --> 00:17:55,409
I don't think the risk
is worth the opportunity.

267
00:17:56,911 --> 00:18:00,180
I have a steady career,
we have a family.

268
00:18:01,348 --> 00:18:02,817
What if we wanna
have kids one day?

269
00:18:02,917 --> 00:18:04,852
I can't be living
with this kind of risk.

270
00:18:05,019 --> 00:18:07,589
Whoa, whoa, hold up there,
cowboy.

271
00:18:09,524 --> 00:18:12,860
Listen, if we wanna have kids,

272
00:18:13,027 --> 00:18:14,862
we'll discuss
that in the future.

273
00:18:15,362 --> 00:18:16,731
Later on down the line.

274
00:18:17,230 --> 00:18:20,535
As for your job,
you can get another one.

275
00:18:21,401 --> 00:18:23,538
You're Jeff Bezos,

276
00:18:23,705 --> 00:18:26,708
the youngest VP
in the history of D.E. Shaw.

277
00:18:26,841 --> 00:18:28,776
you really think
this is your only opportunity

278
00:18:28,910 --> 00:18:30,210
for a good job in the future?

279
00:18:31,378 --> 00:18:32,614
Hell no!

280
00:18:33,213 --> 00:18:35,049
Whatever it is
you choose to do,

281
00:18:35,182 --> 00:18:37,552
you're going to be
incredible at.

282
00:18:39,053 --> 00:18:40,454
I know it.

283
00:18:41,388 --> 00:18:44,224
And if this is something
that you wanna do,

284
00:18:44,726 --> 00:18:46,094
then I believe in you.

285
00:18:47,762 --> 00:18:49,797
And you need to believe
in yourself,

286
00:18:49,931 --> 00:18:52,767
'cause you're not just someone
who takes unnecessary risks,

287
00:18:52,900 --> 00:18:56,269
you're someone who-- who
looks at the possibilities,

288
00:18:56,403 --> 00:18:58,072
runs the numbers,

289
00:18:58,238 --> 00:19:00,108
and then takes the chances
that are worth taking!

290
00:19:04,612 --> 00:19:06,748
You said to think
about the future, right?

291
00:19:10,084 --> 00:19:12,219
Is D.E. Shaw
really what you envision

292
00:19:12,319 --> 00:19:14,055
for the rest of your life?

293
00:19:33,240 --> 00:19:35,943
Regret... minimization.

294
00:19:38,311 --> 00:19:39,947
What?

295
00:19:41,949 --> 00:19:43,951
Regret minimization framework.

296
00:19:44,118 --> 00:19:46,353
I need to minimize
the amount of regrets

297
00:19:46,486 --> 00:19:47,789
that I'm gonna have by age 80.

298
00:19:48,923 --> 00:19:51,291
Okay, that's--
that's one way to look at it.

299
00:19:53,094 --> 00:19:55,963
See, I'm not gonna regret being
a part of this Internet thing,

300
00:19:56,097 --> 00:19:59,433
but I will regret not trying,
and if it fails, who cares?

301
00:20:00,702 --> 00:20:02,637
I'm not living my life
in regret.

302
00:20:03,504 --> 00:20:04,806
So, you're gonna go for it?

303
00:20:04,972 --> 00:20:06,206
Yeah, we're going for it!

304
00:20:07,008 --> 00:20:10,111
All right, Internet man!
So, what's our next move?

305
00:20:10,210 --> 00:20:11,612
We're quitting our jobs.

306
00:20:13,981 --> 00:20:16,818
I'm sorry. We?

307
00:20:17,317 --> 00:20:19,486
Yeah. I'm not doing
this without you.

308
00:20:21,723 --> 00:20:23,891
And we're not starting
a business venture here.

309
00:20:25,026 --> 00:20:27,862
-I need you.
-But-- But...

310
00:20:27,995 --> 00:20:29,362
We can do this.

311
00:20:31,498 --> 00:20:32,734
It's gonna be okay.

312
00:20:33,835 --> 00:20:36,504
We have savings,
we're gonna be together.

313
00:20:38,472 --> 00:20:39,707
You can have time to write.

314
00:20:44,979 --> 00:20:46,214
It's gonna work out.

315
00:20:47,882 --> 00:20:50,852
-Okay. Okay, I'm in.
-Okay? Doing it?

316
00:20:51,018 --> 00:20:52,385
-We're doing it.
-We're doing it!

317
00:20:56,057 --> 00:20:58,926
-You're amazing.
-I'm so excited for us.

318
00:20:59,060 --> 00:21:00,595
This is gonna work.

319
00:21:00,728 --> 00:21:03,231
-I'm scared, but I'm excited.
-I'm scared, too!

320
00:21:04,732 --> 00:21:06,067
Zander.

321
00:21:06,200 --> 00:21:07,835
Hey, it's Jeff Bezos.

322
00:21:08,569 --> 00:21:13,373
Yeah, MacKenzie's great.
I'm starting a new business.

323
00:21:14,208 --> 00:21:15,710
We're gonna sell
on the Internet.

324
00:21:15,877 --> 00:21:17,912
Yeah, Warren, Internet.

325
00:21:18,045 --> 00:21:20,915
I-N-T-E-R-N-E-T.

326
00:21:23,050 --> 00:21:25,019
Yeah.
You have a modem, right?

327
00:21:26,419 --> 00:21:29,190
Yeah, you're gonna
go online and buy.

328
00:21:29,289 --> 00:21:31,559
You know how you said
if I ever had a big idea

329
00:21:31,692 --> 00:21:33,895
to call you and-- and, um--
This is it.

330
00:21:34,361 --> 00:21:36,063
We're starting a website.

331
00:21:37,064 --> 00:21:38,398
Website.

332
00:21:38,533 --> 00:21:40,735
Yeah, Nancy. Okay.

333
00:21:42,570 --> 00:21:45,472
Hmm. We don't have a name
for it yet.

334
00:21:45,606 --> 00:21:46,908
Valuation?

335
00:21:48,543 --> 00:21:50,244
A million dollars?

336
00:21:50,377 --> 00:21:53,247
Yeah, Bill, the valuation
isn't determined yet.

337
00:21:53,714 --> 00:21:56,083
We don't know what the profit
margins are gonna be.

338
00:21:56,217 --> 00:21:58,953
No. I'm working
on the business plan.

339
00:21:59,587 --> 00:22:01,956
No, I've never started
a business before.

340
00:22:02,824 --> 00:22:04,992
That's the point,
it's called a startup.

341
00:22:05,458 --> 00:22:08,095
How about instead of saying
it's a startup business,

342
00:22:08,262 --> 00:22:13,634
why don't you tell them
it's an investment opportunity?

343
00:22:14,101 --> 00:22:16,804
If you just invest $50,000...

344
00:22:17,605 --> 00:22:21,441
Yeah. Listen, David.
It's going to be big.

345
00:22:21,609 --> 00:22:22,910
We're still working
on the plan,

346
00:22:23,010 --> 00:22:24,278
but-- but we'd love
to invite you

347
00:22:24,444 --> 00:22:25,780
to be one
of the first investors.

348
00:22:25,947 --> 00:22:27,849
What do you mean
I'd make a terrible CEO?

349
00:22:34,956 --> 00:22:36,290
How much is it?

350
00:22:37,625 --> 00:22:38,960
$50,000.

351
00:22:40,928 --> 00:22:42,630
Can't even start
a business with that.

352
00:22:42,763 --> 00:22:44,198
No, that can't be,

353
00:22:44,332 --> 00:22:46,033
we must've called
over 60 people today.

354
00:22:46,167 --> 00:22:47,702
And half of them said no.

355
00:22:50,304 --> 00:22:51,539
Maybe we can get a loan?

356
00:22:52,340 --> 00:22:55,343
No bank is gonna lend us money.
We're a startup.

357
00:22:56,677 --> 00:22:58,012
What do we do, then?

358
00:22:59,280 --> 00:23:00,648
I don't know.

359
00:23:13,895 --> 00:23:15,129
Let's go.

360
00:23:19,200 --> 00:23:23,070
-You sure about this?
-It's our only option.

361
00:23:24,338 --> 00:23:25,706
But it's up to you.

362
00:23:27,708 --> 00:23:29,043
All right.

363
00:23:36,684 --> 00:23:39,387
There you are! Oh!

364
00:23:40,388 --> 00:23:43,357
-Hey, Mom.
-You made it!

365
00:23:43,490 --> 00:23:45,026
Why didn't you give us
some warning?

366
00:23:45,192 --> 00:23:47,194
I-- I would've rolled out
the red carpet.

367
00:23:47,328 --> 00:23:48,863
You know me,
spontaneous to a fault.

368
00:23:48,996 --> 00:23:50,564
Did you hear that?

369
00:23:50,698 --> 00:23:53,701
He's about as spontaneous
as a stopwatch.

370
00:23:54,201 --> 00:23:57,238
Oh, you look exhausted.
Well, come on in, come in.

371
00:23:58,039 --> 00:24:01,042
-Oh, Mike, they're here!
-Oh, my God!

372
00:24:01,208 --> 00:24:03,377
That's my boy. Oh, welcome!

373
00:24:04,545 --> 00:24:07,682
So good to see you!
You look great!

374
00:24:07,782 --> 00:24:09,283
So happy you guys made it,
look at this!

375
00:24:09,417 --> 00:24:10,685
-Hey, Dad.
-Welcome.

376
00:24:10,785 --> 00:24:12,119
This is so great
you guys are here!

377
00:24:12,253 --> 00:24:14,088
Feels so good when you're here,

378
00:24:14,255 --> 00:24:16,057
thank you so much, you guys,
for coming. Gonna be great.

379
00:24:16,223 --> 00:24:17,591
Okay, I've gotta ask,

380
00:24:17,725 --> 00:24:19,060
is he still totally
unorganized?

381
00:24:19,226 --> 00:24:21,228
-Mom!
-Yes.

382
00:24:21,395 --> 00:24:23,764
You know, when he was a kid,
he used to be just like that.

383
00:24:23,898 --> 00:24:25,733
He had so many inventions,
remember, Mike,

384
00:24:25,900 --> 00:24:28,369
up in his room that we finally
had to turn over the garage

385
00:24:28,468 --> 00:24:31,072
-to make it your workshop!
-Thanks, Mom.

386
00:24:31,238 --> 00:24:32,940
Oh, Mike, would you take the
luggage? Take their luggage.

387
00:24:33,074 --> 00:24:35,076
We're gonna have a good time,
we're so happy.

388
00:24:35,242 --> 00:24:36,444
-Thank you. All right.
-Thank you.

389
00:24:36,577 --> 00:24:38,112
So...

390
00:24:41,582 --> 00:24:44,418
- Oh, my gosh, is that you?
- It's me.

391
00:24:44,585 --> 00:24:46,153
That is such a cute photo.

392
00:24:47,254 --> 00:24:49,090
A lot of memories, eh?

393
00:24:49,223 --> 00:24:51,292
Ah! We're so happy
you guys are here.

394
00:24:51,425 --> 00:24:53,260
-Let's sit, sit, come on.
-Let's go.

395
00:24:55,262 --> 00:24:58,966
So, is it happening?
Are we gonna be grandparents?

396
00:25:01,102 --> 00:25:02,436
-No.
-No.

397
00:25:02,570 --> 00:25:04,472
- Oh!
- Not yet.

398
00:25:04,605 --> 00:25:06,607
This is a great time for you,
you are so busy

399
00:25:06,741 --> 00:25:08,509
and you're doing so many
great things, it's better

400
00:25:08,642 --> 00:25:10,778
to keep working now,
have the kid when you're ready.

401
00:25:10,945 --> 00:25:12,146
How's work?

402
00:25:12,847 --> 00:25:17,485
Actually... we quit our jobs.

403
00:25:17,952 --> 00:25:20,287
-You quit?
-Yeah.

404
00:25:20,454 --> 00:25:21,689
Both of you guys?

405
00:25:22,289 --> 00:25:23,657
-Yep.
-Yep.

406
00:25:24,658 --> 00:25:26,427
Did you have a fight
with David?

407
00:25:26,527 --> 00:25:28,462
No, things are fine with David,
you know,

408
00:25:28,629 --> 00:25:30,464
I think he's one
of the smartest people I know,

409
00:25:30,631 --> 00:25:32,867
and somebody that uses
both sides of his brain.

410
00:25:33,000 --> 00:25:35,936
But, um, just,
an opportunity came up

411
00:25:36,037 --> 00:25:37,605
that we just couldn't pass up.

412
00:25:37,705 --> 00:25:39,640
So, you got another offer?

413
00:25:40,474 --> 00:25:42,476
No, Mom, um...

414
00:25:43,010 --> 00:25:46,680
We're actually starting
a business online.

415
00:25:46,814 --> 00:25:48,482
On the Internet.
Selling books.

416
00:25:49,150 --> 00:25:50,818
The Internet?

417
00:25:50,985 --> 00:25:53,921
So, the Internet, it's a vast
network of computers

418
00:25:54,055 --> 00:25:57,358
that communicate with each
other and transfer information,

419
00:25:57,491 --> 00:26:01,195
so why couldn't this network
be used to conduct commerce?

420
00:26:01,796 --> 00:26:05,399
And we've identified
the potential

421
00:26:05,534 --> 00:26:09,670
of selling books through
the Internet as a business.

422
00:26:09,837 --> 00:26:11,238
Well, why would you want
to do that?

423
00:26:11,372 --> 00:26:12,973
Why wouldn't you just go
to the store?

424
00:26:13,074 --> 00:26:16,043
A physical store
can never have every book

425
00:26:16,177 --> 00:26:17,978
that ever existed.

426
00:26:18,079 --> 00:26:20,681
And our virtual store could
potentially have every book

427
00:26:20,848 --> 00:26:22,517
and we'll just ship it to you.

428
00:26:23,050 --> 00:26:24,752
Mm-hmm.

429
00:26:24,885 --> 00:26:28,055
And plus, the internet's
growing at 2,300% a year.

430
00:26:28,856 --> 00:26:30,157
Well, how do you know that?

431
00:26:30,691 --> 00:26:33,060
Well, we've found several
analyst reports

432
00:26:33,194 --> 00:26:35,162
and we've been identifying
other businesses

433
00:26:35,262 --> 00:26:37,832
that-- that have seen that kind
of growth and we believe

434
00:26:37,932 --> 00:26:39,733
we can achieve
that selling books.

435
00:26:40,201 --> 00:26:43,104
I don't know, guys, I think
this seems really risky.

436
00:26:43,237 --> 00:26:45,039
Couldn't you, like,
do this on nights

437
00:26:45,172 --> 00:26:47,374
and weekends,
and keep your current job?

438
00:26:49,043 --> 00:26:50,377
No.

439
00:26:50,878 --> 00:26:53,280
Mom, we-- we already
quit our jobs.

440
00:26:53,414 --> 00:26:57,885
And... we'll regret
not trying this business.

441
00:26:58,018 --> 00:26:59,887
That's actually why we're here.

442
00:27:00,020 --> 00:27:04,258
We were hoping that you both
would consider investing.

443
00:27:07,061 --> 00:27:08,362
How much do you need?

444
00:27:09,029 --> 00:27:10,397
Couple hundred thousand.

445
00:27:15,570 --> 00:27:17,738
Three hundred would be great.

446
00:27:19,240 --> 00:27:22,710
You each would get a couple
percentage points and ownership

447
00:27:22,810 --> 00:27:25,079
in the business and,
if it's successful,

448
00:27:25,246 --> 00:27:27,248
it could be millions
of dollars for you.

449
00:27:27,982 --> 00:27:32,987
But I have to warn you, there's
a 70% chance it could fail.

450
00:27:34,155 --> 00:27:37,825
I mean, that's the majority

451
00:27:37,958 --> 00:27:39,760
of our retirement fund, honey.

452
00:27:39,927 --> 00:27:41,162
When do you need it by?

453
00:27:44,633 --> 00:27:46,167
Tomorrow.

454
00:27:46,734 --> 00:27:48,769
Well, I've got an idea.

455
00:27:48,936 --> 00:27:50,771
Dinner's almost ready.

456
00:27:51,238 --> 00:27:53,107
Why don't we have a nice dinner

457
00:27:53,240 --> 00:27:55,843
and we can just talk
about this later?

458
00:28:45,826 --> 00:28:47,494
-You're up early.
-Yeah.

459
00:28:50,197 --> 00:28:51,999
I just wanna tell you,

460
00:28:52,132 --> 00:28:54,501
I don't invest in you
and I hope you understand that.

461
00:29:03,177 --> 00:29:04,378
Why?

462
00:29:05,045 --> 00:29:06,847
You know, it's an idea
that you have to understand,

463
00:29:06,981 --> 00:29:08,382
it takes
a lot of planning,

464
00:29:08,516 --> 00:29:11,051
a lot of things,
and we don't have a lot.

465
00:29:11,720 --> 00:29:13,053
But I'm not gonna tell you,

466
00:29:13,187 --> 00:29:15,055
you know how much
you represent to me.

467
00:29:15,189 --> 00:29:17,391
And I just want to tell you
something.

468
00:29:17,525 --> 00:29:19,594
We live in a free country.
I believe in America

469
00:29:19,728 --> 00:29:21,895
that every dreams
can come true.

470
00:29:22,029 --> 00:29:24,765
And the main thing that I want
you to know...

471
00:29:26,066 --> 00:29:27,434
that I believe in you.

472
00:29:27,569 --> 00:29:28,769
So, I'm going
to give you something.

473
00:29:28,902 --> 00:29:30,204
These are life savings.

474
00:29:30,871 --> 00:29:33,841
Thanks, Dad.

475
00:29:33,941 --> 00:29:35,876
-I love you.
-I love you.

476
00:29:42,216 --> 00:29:43,685
I won't let you down.

477
00:29:43,784 --> 00:29:46,253
I know that.
Absolutely, I know that.

478
00:29:53,060 --> 00:29:54,729
Can I ask you
for another favor?

479
00:29:54,895 --> 00:29:56,731
Another favor now?

480
00:29:57,231 --> 00:29:59,133
Can I borrow the truck?

481
00:29:59,266 --> 00:30:01,068
Oh, my God,
you gonna kill me.

482
00:30:01,235 --> 00:30:03,070
Your mom is gonna kill me, too,
because you know that--

483
00:30:03,237 --> 00:30:05,105
Go ahead, enjoy yourself.
Today's a big day.

484
00:30:16,417 --> 00:30:17,786
So, where are we heading?

485
00:30:18,753 --> 00:30:20,555
Just keep heading west, babe.

486
00:30:22,256 --> 00:30:23,758
Okay.

487
00:30:25,593 --> 00:30:28,929
-I'll figure it out soon.
-I mean, take your time.

488
00:30:29,096 --> 00:30:31,298
The movers are only,
I don't know,

489
00:30:31,432 --> 00:30:33,100
18 hours behind us,
I don't--

490
00:30:33,267 --> 00:30:35,570
I'm sure they don't mind
driving aimlessly.

491
00:30:36,771 --> 00:30:38,272
It's probably not
the first time they do.

492
00:30:45,112 --> 00:30:46,614
You sure
we're at the right place?

493
00:30:47,114 --> 00:30:48,750
Um, you picked it.

494
00:30:55,956 --> 00:30:57,792
Thank you.

495
00:31:15,677 --> 00:31:17,812
I think I figured out
where we're going.

496
00:31:18,646 --> 00:31:22,116
Oh. I'm really starting
to like the nomad life, though.

497
00:31:22,216 --> 00:31:24,652
Well, normally,
an analysis like this

498
00:31:24,819 --> 00:31:27,054
would take several months,
but since we have 24 hours

499
00:31:27,187 --> 00:31:28,623
to notify the movers,

500
00:31:28,723 --> 00:31:30,290
I've narrowed it down
to one city.

501
00:31:30,891 --> 00:31:33,193
It's a city
with a favorable tax structure,

502
00:31:33,327 --> 00:31:36,664
a reasonable cost of living,
a highly qualified workforce,

503
00:31:36,831 --> 00:31:38,332
and access to ports.

504
00:31:38,867 --> 00:31:40,167
Ports?

505
00:31:40,702 --> 00:31:42,871
'Cause we'll be getting
so many books from Asia?

506
00:31:43,003 --> 00:31:46,808
You never know.
So, drumroll, please.

507
00:31:49,511 --> 00:31:52,146
We're moving to...
Seattle, Washington.

508
00:31:55,683 --> 00:31:57,918
-Hmm.
-You're not excited.

509
00:31:58,686 --> 00:32:02,923
I mean, the coffee's good,
right?

510
00:32:03,056 --> 00:32:04,692
There's more than just
coffee in Seattle.

511
00:32:07,060 --> 00:32:08,596
I better call the movers.

512
00:32:08,730 --> 00:32:10,765
Yeah, they're gonna need
an actual address.

513
00:32:10,899 --> 00:32:13,033
At least they know
where to point the truck now.

514
00:32:50,137 --> 00:32:51,639
I wanna show you something.

515
00:33:09,056 --> 00:33:10,991
You're about to see
something beautiful.

516
00:33:14,762 --> 00:33:18,933
-It's beautiful.
-Yeah. Cadabra.

517
00:33:21,769 --> 00:33:24,171
-What?
-Cadabra.

518
00:33:24,939 --> 00:33:26,273
That's the name of our company.

519
00:33:28,776 --> 00:33:30,344
Like magic.

520
00:33:43,958 --> 00:33:46,293
So, you're sure
he's gonna do it for a price?

521
00:33:47,194 --> 00:33:48,495
Excellent.

522
00:33:49,196 --> 00:33:51,164
He's a divorce lawyer,
of course!

523
00:33:53,200 --> 00:33:55,335
How exactly is opening
a corporation

524
00:33:55,469 --> 00:33:56,704
like dissolving a marriage?

525
00:33:57,304 --> 00:33:59,172
All right, thank you.

526
00:33:59,306 --> 00:34:01,543
Great, so you'll have a draft
for us by Wednesday.

527
00:34:02,476 --> 00:34:04,812
I'll send you my address
in Seattle once we get there.

528
00:34:05,647 --> 00:34:08,550
Yeah. Cadabra, Inc.

529
00:34:10,150 --> 00:34:11,886
Like Abra Cadabra. Yeah.

530
00:34:12,620 --> 00:34:15,823
No, no. Not a cadaver.
Cadabra.

531
00:34:17,190 --> 00:34:21,361
Yep. No, no, we're not selling
any magic supplies, just books.

532
00:34:22,462 --> 00:34:23,698
Thank you.

533
00:34:28,670 --> 00:34:32,507
Hey, Shel.
How are you? Jeff Bezos.

534
00:34:32,674 --> 00:34:35,475
Yep. Peter Leventhal's friend.

535
00:34:37,512 --> 00:34:39,413
So, we're heading your way,

536
00:34:39,547 --> 00:34:41,148
wanted to see
if you're available tomorrow.

537
00:34:41,248 --> 00:34:43,483
Get some breakfast
and we can talk about a job.

538
00:34:44,919 --> 00:34:47,655
Yep.
San Francisco, perfect.

539
00:34:47,755 --> 00:34:49,489
All right.
Call you in the morning.

540
00:35:00,868 --> 00:35:02,537
Okay, here we go, Jeff.

541
00:35:02,704 --> 00:35:05,707
Uh, with your left hand
take the nail like this,

542
00:35:06,908 --> 00:35:09,611
and with your right hand hold
the hammer like that, okay?

543
00:35:09,744 --> 00:35:11,879
Hold it, hold it
with strength, okay?

544
00:35:12,013 --> 00:35:16,551
And then subtly tap on the nail
to seed it in place.

545
00:35:16,684 --> 00:35:19,854
And then when you're ready,
hit it a little harder.

546
00:35:20,420 --> 00:35:24,291
Then take your left hand away
and give it a whack.

547
00:35:24,424 --> 00:35:26,894
-Okay.
-Okay? Try that.

548
00:35:34,234 --> 00:35:36,537
-Did I do it good!
-Yeah, you did it!

549
00:35:36,638 --> 00:35:40,240
All right, drink up!
You boys need to stay hydrated.

550
00:35:40,407 --> 00:35:41,709
Oh, yeah.

551
00:35:44,112 --> 00:35:45,312
Thanks, Grandma.

552
00:35:45,445 --> 00:35:47,147
Supper's ready in 30 minutes.

553
00:35:47,280 --> 00:35:48,983
Go inside and get cleaned up.

554
00:35:49,117 --> 00:35:51,786
I'm making grandpa's
special dish today.

555
00:35:51,919 --> 00:35:53,253
Mm.

556
00:35:54,656 --> 00:35:56,323
You know, you always
wanna have great people

557
00:35:56,456 --> 00:35:57,759
in your life, Jeff.

558
00:35:59,761 --> 00:36:01,596
It's the one way to stay happy.

559
00:36:07,234 --> 00:36:09,137
But make sure
it has at least three bedrooms

560
00:36:09,269 --> 00:36:11,139
and an attached garage.

561
00:36:11,939 --> 00:36:13,608
May I ask why?

562
00:36:13,775 --> 00:36:15,308
I want us to be like

563
00:36:15,442 --> 00:36:17,679
all the great American
suburb stories.

564
00:36:17,812 --> 00:36:19,947
Apple. Dell. Disney.

565
00:36:20,480 --> 00:36:22,617
They all started in a garage.

566
00:36:23,151 --> 00:36:25,019
-You serious?
-Yeah.

567
00:36:25,953 --> 00:36:27,622
But no more than 800 a month.

568
00:36:28,656 --> 00:36:31,693
-Seems like kind of a lot.
-Seven hundred.

569
00:36:32,426 --> 00:36:34,662
And we need the keys tomorrow.

570
00:36:35,797 --> 00:36:37,364
I think the movers are
in Nebraska already.

571
00:36:37,497 --> 00:36:38,800
Okay.

572
00:36:39,332 --> 00:36:40,635
Oh, he's here.

573
00:36:43,638 --> 00:36:44,939
Hi, Shel.

574
00:36:47,041 --> 00:36:48,876
Jeff. My wife, MacKenzie.

575
00:36:49,010 --> 00:36:50,611
MacKenzie. Nice to meet you.

576
00:36:50,712 --> 00:36:52,780
-I'll leave you to it.
-Great.

577
00:36:52,880 --> 00:36:54,949
So, Paul speaks
very highly of you.

578
00:36:55,049 --> 00:36:56,517
Said he doesn't know anybody
that can build

579
00:36:56,651 --> 00:36:58,285
a database as fast as you.

580
00:36:58,385 --> 00:37:00,387
Yeah, I was part of the team
that wrote script decks.

581
00:37:00,521 --> 00:37:02,355
-Oh, impressive stuff.
-It was.

582
00:37:02,489 --> 00:37:05,526
You were also part of the whole
Earth catalogue, correct?

583
00:37:05,660 --> 00:37:07,061
-Indeed.
-Yeah, great.

584
00:37:07,195 --> 00:37:08,563
-You want a coffee?
-Sure.

585
00:37:09,130 --> 00:37:11,065
I'll have a large coffee
and whatever he's having.

586
00:37:11,199 --> 00:37:13,034
Cappuccino.

587
00:37:13,167 --> 00:37:16,204
I'll pay 'cause we actually
have startup capital.

588
00:37:16,336 --> 00:37:18,873
It's from my parents,
don't be overly impressed.

589
00:37:19,006 --> 00:37:20,508
Here.

590
00:37:28,182 --> 00:37:30,017
<i>This</i> is the whole
business plan?

591
00:37:30,151 --> 00:37:33,087
Mm, no, just what I was able
to get done

592
00:37:33,221 --> 00:37:35,189
between Fort Worth and now.

593
00:37:35,355 --> 00:37:37,725
Um, I'll have the rest done
by the time we get to Seattle.

594
00:37:38,693 --> 00:37:41,662
-Books, huh? Nothing else?
-That's it.

595
00:37:43,898 --> 00:37:45,566
You got a name yet?

596
00:37:46,067 --> 00:37:49,871
-Cadabra.
-Cadaver? Like a dead body?

597
00:37:50,037 --> 00:37:53,107
No. Cadabra.
Like a magic trick.

598
00:37:53,875 --> 00:37:55,209
That's much better.

599
00:37:55,777 --> 00:37:58,012
Now,
based on your qualifications,

600
00:37:58,112 --> 00:38:00,615
why are you perfect
for this programming job?

601
00:38:01,716 --> 00:38:04,351
I was under the impression
you were pitching me a job.

602
00:38:06,053 --> 00:38:07,588
-Yeah, but--
-I didn't drive all the way up

603
00:38:07,722 --> 00:38:09,724
from Santa Cruz
to be interviewed.

604
00:38:11,025 --> 00:38:13,393
-I kinda thought it'd be both.
-It's not.

605
00:38:13,528 --> 00:38:15,129
You'd be very lucky to have me.

606
00:38:16,230 --> 00:38:17,565
Probably right.

607
00:38:17,698 --> 00:38:19,299
-I am.
-Fine.

608
00:38:19,432 --> 00:38:21,068
The job is yours
if you want it.

609
00:38:21,202 --> 00:38:22,770
I commend your good judgement.

610
00:38:22,904 --> 00:38:25,273
Now, I must warn you,
the pay is shit,

611
00:38:25,405 --> 00:38:27,241
you will be working
barbaric hours,

612
00:38:27,407 --> 00:38:29,277
but you will receive
some stock options

613
00:38:29,409 --> 00:38:30,912
and it will be
the most difficult project

614
00:38:31,045 --> 00:38:32,445
you've ever worked on.

615
00:38:33,881 --> 00:38:35,950
You know, most tech startups
never make it.

616
00:38:36,416 --> 00:38:38,085
See, in the book business,

617
00:38:38,219 --> 00:38:39,921
there's a huge disparity
between supply and demand

618
00:38:40,087 --> 00:38:41,789
and it's virtually impossible

619
00:38:41,956 --> 00:38:44,792
for a physical bookstore
to carry millions of books.

620
00:38:45,458 --> 00:38:48,663
So, if you're able to build us
a website that can handle

621
00:38:48,796 --> 00:38:52,767
a product category that large,
we will be successful.

622
00:38:53,601 --> 00:38:54,836
Welcome aboard.

623
00:38:58,438 --> 00:39:00,675
Okay, yeah.
Yeah, those dates are perfect.

624
00:39:02,342 --> 00:39:04,111
Amazing. Yeah, great.

625
00:39:04,278 --> 00:39:06,013
Thank you so much.
I'll call you when we arrive.

626
00:39:06,147 --> 00:39:07,447
Okay.

627
00:39:08,983 --> 00:39:10,952
-He's in.
-Well, that was easy.

628
00:39:11,819 --> 00:39:13,453
How'd it go on your end?

629
00:39:13,621 --> 00:39:15,122
You're not the only one
having success.

630
00:39:15,256 --> 00:39:17,992
-Oh!
-Our new home.

631
00:39:20,928 --> 00:39:22,462
Perfect.

632
00:39:28,636 --> 00:39:29,971
-Pleasure.
-Thank you.

633
00:39:34,308 --> 00:39:35,843
Yeah.

634
00:39:51,525 --> 00:39:53,393
Maybe we should've seen it
first before renting.

635
00:39:53,527 --> 00:39:54,829
It's perfect.

636
00:40:05,172 --> 00:40:06,473
That's gotta go.

637
00:40:21,222 --> 00:40:22,523
What do you think?

638
00:40:24,158 --> 00:40:25,693
Potential at best.

639
00:40:26,727 --> 00:40:28,195
Everything we need's
right here.

640
00:40:32,867 --> 00:40:34,268
Whoa! Whoa, whoa, whoa!

641
00:40:45,046 --> 00:40:48,049
We came all the way
from New York for this?

642
00:40:48,582 --> 00:40:50,284
Yeah, this is our new offices.

643
00:40:50,885 --> 00:40:52,186
Got it.

644
00:42:07,461 --> 00:42:08,696
Hey, look who's here!

645
00:42:08,829 --> 00:42:10,765
- Hey, Paul!
- Jeff!

646
00:42:10,865 --> 00:42:13,267
Good to see you.
Paul, meet Shel.

647
00:42:13,367 --> 00:42:14,869
Your reputation precedes you.

648
00:42:15,336 --> 00:42:17,638
-Same.
-How was the farewell party?

649
00:42:17,772 --> 00:42:19,974
I'm a bit hungover,
honestly.

650
00:42:20,107 --> 00:42:21,675
They threw me quite
the sendoff.

651
00:42:22,443 --> 00:42:23,944
Even gave me a lovely gift.

652
00:42:25,312 --> 00:42:27,982
They're a bit skeptical of
Cadabra's chances of success,

653
00:42:28,149 --> 00:42:30,151
so they took up a collection
to tide me over

654
00:42:30,317 --> 00:42:31,485
while I look for work.

655
00:42:33,154 --> 00:42:36,490
-Almost $27.
-Wanna buy some shares?

656
00:42:37,124 --> 00:42:38,826
Mind if I take a peek
at the books first?

657
00:42:38,993 --> 00:42:40,828
Come on,
let me show you your new home.

658
00:42:43,464 --> 00:42:45,566
I just finished setting up
the new computer system.

659
00:42:45,699 --> 00:42:47,168
I went with
high-powered servers.

660
00:42:47,334 --> 00:42:48,869
Splendid.

661
00:42:49,003 --> 00:42:50,505
Only problem is
they draw so much power,

662
00:42:50,671 --> 00:42:52,406
I had to run each one
off a different circuit.

663
00:42:53,007 --> 00:42:54,408
They work great,

664
00:42:54,543 --> 00:42:56,477
so long as you don't plug
anything else in.

665
00:42:59,680 --> 00:43:02,149
Shit. Gimme a second.

666
00:43:05,052 --> 00:43:07,855
- MacKenzie.
- Yes?

667
00:43:08,022 --> 00:43:11,058
- What're you doing?
- Drying my hair!

668
00:43:11,192 --> 00:43:15,029
I told you, don't plug anything
in while we're working.

669
00:43:15,530 --> 00:43:17,198
Well,
what am I supposed to do, then?

670
00:43:17,364 --> 00:43:19,366
Don't plug in any appliances!

671
00:43:19,900 --> 00:43:22,603
Sorry, guys.

672
00:43:25,574 --> 00:43:27,542
All right, guys.
Got some stuff

673
00:43:27,675 --> 00:43:29,710
I want to share with you.
Let me get my notes.

674
00:43:29,844 --> 00:43:31,612
I thought
he came from finance?

675
00:43:31,745 --> 00:43:33,548
Is he a programmer, too?

676
00:43:34,014 --> 00:43:36,617
He majored in computer
science at Princeton.

677
00:43:36,750 --> 00:43:38,553
Oh, dear.

678
00:43:38,686 --> 00:43:40,555
So, I've gone ahead
and analyzed every software

679
00:43:40,721 --> 00:43:42,456
in the marketplace and,
unfortunately,

680
00:43:42,591 --> 00:43:44,559
most of 'em were built
for a mail order system.

681
00:43:44,725 --> 00:43:46,894
The customer places the order,
the order's processed,

682
00:43:47,027 --> 00:43:48,597
and then the inventory's
updated

683
00:43:49,096 --> 00:43:51,566
with three typical product
availabilities: in stock,

684
00:43:51,732 --> 00:43:53,367
out of stock, and unavailable.

685
00:43:53,467 --> 00:43:56,203
Our website's gonna
have seven of them:

686
00:43:56,971 --> 00:43:58,607
shipped within 24 hours,

687
00:43:58,739 --> 00:44:00,207
shipped within two
to three days,

688
00:44:00,307 --> 00:44:01,709
shipped within one
to two weeks,

689
00:44:01,809 --> 00:44:03,377
shipped within four
to six weeks,

690
00:44:03,477 --> 00:44:05,880
not yet published,
out of stock,

691
00:44:05,980 --> 00:44:08,716
and, for hard to find titles,
shipped within three months.

692
00:44:09,950 --> 00:44:11,318
So, what does this all mean?

693
00:44:11,452 --> 00:44:12,820
Indeed.

694
00:44:13,487 --> 00:44:15,122
We need to build
our own software.

695
00:44:15,256 --> 00:44:17,057
So, we're going open source?

696
00:44:17,158 --> 00:44:18,593
We don't have a choice.

697
00:44:18,759 --> 00:44:20,427
You see,
we don't have the finances

698
00:44:20,595 --> 00:44:22,597
to hire a bunch of programmers
to build this for us.

699
00:44:22,730 --> 00:44:24,599
So, we're gonna count
on thousands of programmers

700
00:44:24,765 --> 00:44:28,435
around the world to build it
for us and update it for us,

701
00:44:28,570 --> 00:44:31,672
which is gonna allow us to
focus on what really matters.

702
00:44:32,907 --> 00:44:35,776
Selling books.
Make sense?

703
00:44:36,277 --> 00:44:38,479
So, if we're gonna build
the world's greatest bookstore,

704
00:44:38,613 --> 00:44:40,481
we're gonna need
the world's greatest website.

705
00:44:41,248 --> 00:44:42,483
Let's get to it.

706
00:44:43,984 --> 00:44:45,953
-Jeff.
-Yeah?

707
00:44:46,120 --> 00:44:47,688
I feel the need
to remind you that,

708
00:44:47,821 --> 00:44:49,990
given all the things
you want the site to do,

709
00:44:50,157 --> 00:44:52,359
no one's ever built anything
even remotely like it before.

710
00:44:52,493 --> 00:44:54,161
Exactly.

711
00:44:54,295 --> 00:44:56,497
While we're attempting
the impossible,

712
00:44:56,631 --> 00:44:58,365
what will you be doing?

713
00:44:58,499 --> 00:45:00,701
Attempting the improbable.

714
00:45:00,834 --> 00:45:02,537
I need to raise
a million dollars

715
00:45:02,671 --> 00:45:04,471
if we're gonna get this website
live by summer.

716
00:45:05,172 --> 00:45:08,475
If you're serious about
this timeline, we'll need help.

717
00:45:08,643 --> 00:45:10,545
Fine. Put an ad out.

718
00:45:10,679 --> 00:45:12,012
Which reminds me...

719
00:45:15,482 --> 00:45:18,018
Never again
will we be referred

720
00:45:18,152 --> 00:45:19,987
to as the website
that sells dead bodies.

721
00:45:20,154 --> 00:45:22,289
Cadabra.com is defunct.

722
00:45:26,293 --> 00:45:28,697
Our new name is--
Drumroll...

723
00:45:33,200 --> 00:45:35,202
Relentless.com.

724
00:45:41,509 --> 00:45:44,044
Nick, it's Jeff.
How are you?

725
00:45:44,679 --> 00:45:47,716
You signed the contract,
you said you were sending

726
00:45:47,848 --> 00:45:50,351
the check, and then you put
a stop payment on the check.

727
00:45:50,484 --> 00:45:52,587
Do you understand
how that affects our company?

728
00:45:52,721 --> 00:45:55,022
What do you mean you don't
understand what we're doing?

729
00:45:55,189 --> 00:45:57,659
Yeah, I'm just following up
on that investment

730
00:45:57,758 --> 00:45:59,360
you committed to.

731
00:45:59,527 --> 00:46:01,862
A lot of great companies
have started in a garage.

732
00:46:02,029 --> 00:46:04,365
Apple. Microsoft.

733
00:46:04,532 --> 00:46:06,166
Um, yep.

734
00:46:06,267 --> 00:46:08,703
The company's still going,
but we really need you

735
00:46:08,869 --> 00:46:10,538
to send us the money,
if you can.

736
00:46:10,705 --> 00:46:13,708
It's a virtual Internet store.

737
00:46:14,208 --> 00:46:16,010
There's no physical location.

738
00:46:16,110 --> 00:46:18,178
That's not our business model.

739
00:46:18,279 --> 00:46:20,214
If you're not interested,
just tell me.

740
00:46:20,381 --> 00:46:23,217
We're selling books.

741
00:46:23,718 --> 00:46:25,919
I don't care
if you changed your mind,

742
00:46:26,053 --> 00:46:27,388
if you make commitments,

743
00:46:27,555 --> 00:46:28,889
you gotta
follow through in life.

744
00:46:29,056 --> 00:46:30,958
You can't have
two million products

745
00:46:31,091 --> 00:46:33,394
inside of a bookstore!

746
00:46:33,528 --> 00:46:35,062
You think we're gonna fail?

747
00:46:35,697 --> 00:46:37,298
Well, I think
you're gonna fail.

748
00:47:35,422 --> 00:47:37,191
It's still a little bit
too confusing.

749
00:47:37,958 --> 00:47:39,960
What do you mean?
It's a standard landing page.

750
00:47:40,127 --> 00:47:42,196
You need to imagine that all
of our customers have never

751
00:47:42,329 --> 00:47:43,665
used a computer before.

752
00:47:44,164 --> 00:47:47,868
The homepage has to be very...
user-friendly.

753
00:47:48,001 --> 00:47:50,037
I can't work
on this change tonight,

754
00:47:50,170 --> 00:47:51,872
-I'll work on it tomorrow.
-No, no.

755
00:47:52,005 --> 00:47:53,808
Let's get it done now
while the ideas are fresh.

756
00:47:53,941 --> 00:47:55,476
Jeff, with all due respect,

757
00:47:55,643 --> 00:47:57,378
we've been at this
for 12 hours straight.

758
00:47:57,512 --> 00:47:59,313
And there's 24 hours
in the day, Shel.

759
00:47:59,480 --> 00:48:02,851
I'll redraft it.
And burn the midnight oil.

760
00:48:04,218 --> 00:48:06,521
Jeff?

761
00:48:06,654 --> 00:48:09,390
-One second.
-Jeff.

762
00:48:10,057 --> 00:48:11,826
One second, MacKenzie.

763
00:48:17,699 --> 00:48:19,133
Is it important?

764
00:48:20,334 --> 00:48:24,171
-No. It's fine.
-I'll be up in a bit.

765
00:48:24,338 --> 00:48:26,073
What's a bit?

766
00:48:26,206 --> 00:48:27,509
I don't know!

767
00:48:33,882 --> 00:48:35,349
Goodnight, fellas.

768
00:48:36,518 --> 00:48:38,051
Night.

769
00:50:10,477 --> 00:50:13,180
- Thank you so much.
- Do you have your receipt?

770
00:50:13,313 --> 00:50:15,617
- Hi, your name?
- Vazquez.

771
00:50:15,783 --> 00:50:19,486
- Hello. How are you?
- Thank you.

772
00:50:19,621 --> 00:50:21,523
- Thank you for attending.
- Of course.

773
00:50:21,656 --> 00:50:23,691
- Hi, your name?
- Hi. Bezos.

774
00:50:23,825 --> 00:50:25,459
Bezos.

775
00:50:25,627 --> 00:50:28,362
-Here.
-Thank you.

776
00:50:28,495 --> 00:50:30,632
Thank you. Hi.

777
00:50:30,798 --> 00:50:33,300
Okay, okay.

778
00:50:33,467 --> 00:50:36,136
Now it's time
for you brave souls

779
00:50:36,804 --> 00:50:40,808
to stand up and tell us
about yourselves.

780
00:50:41,308 --> 00:50:44,012
Who you are,
your hopes and dreams.

781
00:50:45,980 --> 00:50:47,314
Who's gonna go first?

782
00:50:48,783 --> 00:50:51,218
-Okay.
-Okay. Hi.

783
00:50:51,351 --> 00:50:54,154
Hi, I'm Molly Jean Andrews

784
00:50:54,288 --> 00:50:57,224
and I'm from
Green Valley, Arizona,

785
00:50:57,357 --> 00:51:01,161
and I'm opening up a little
shop called Kitchen Bible.

786
00:51:01,328 --> 00:51:03,665
And I have a few cookies.
Do you wanna try one?

787
00:51:03,831 --> 00:51:05,667
All right. Um, you know,

788
00:51:05,800 --> 00:51:07,501
there's gonna be nothing
but cookbooks.

789
00:51:07,669 --> 00:51:09,637
I'm not looking to get rich
or anything,

790
00:51:09,737 --> 00:51:12,006
I just don't wanna lose
my shirt either.

791
00:51:16,844 --> 00:51:21,248
Hello. I'm Charles Allen Morrow
from Highland Park, Illinois.

792
00:51:21,749 --> 00:51:26,054
My shop, Marrow's Antiquaria,
opening in August,

793
00:51:26,186 --> 00:51:29,256
is going to be specializing
in rare books

794
00:51:29,389 --> 00:51:31,859
and autographs in all fields.

795
00:51:32,026 --> 00:51:34,996
Okay, anybody else?

796
00:51:35,897 --> 00:51:37,197
Oh, please!

797
00:51:38,032 --> 00:51:39,867
Hi. How are you?

798
00:51:40,001 --> 00:51:42,904
Um, my name is Jeff, Jeff Bezos
from Seattle, Washington,

799
00:51:43,037 --> 00:51:45,607
and I'm mainly here to learn
more about the book business

800
00:51:45,740 --> 00:51:48,241
because this summer
we'll be launching

801
00:51:48,375 --> 00:51:51,378
the world's largest bookstore,
relentless.com.

802
00:51:53,380 --> 00:51:54,716
A bit overzealous
for a bookstore.

803
00:51:54,849 --> 00:51:56,216
Don't you think?

804
00:51:56,383 --> 00:51:58,452
Well, I can--
I can explain, actually.

805
00:51:58,586 --> 00:52:01,254
The reason why it'll be
the world's largest bookstore

806
00:52:01,388 --> 00:52:03,423
is because its vast library

807
00:52:03,591 --> 00:52:06,259
is gonna exist exclusively
on the Internet.

808
00:52:07,260 --> 00:52:10,531
Okay, well...

809
00:52:11,398 --> 00:52:13,735
Let's move on
to the other topics, then.

810
00:52:16,269 --> 00:52:18,039
Um, excuse me one second.

811
00:52:18,138 --> 00:52:20,942
-Hey. Internet guy.
-Who, me?

812
00:52:21,075 --> 00:52:23,310
-Yes, you.
-Hi, how're you doing, sir?

813
00:52:23,443 --> 00:52:25,813
-Do you know who I am?
-Of course. Mr. Leonard Riggio.

814
00:52:25,947 --> 00:52:28,148
-And you are?
-Jeff. Jeff Bezos.

815
00:52:30,118 --> 00:52:31,552
Care to have a drink with me,
Jeff?

816
00:52:37,290 --> 00:52:39,292
See, since books
are a true commodity,

817
00:52:39,426 --> 00:52:41,929
it seemed like the ideal
first product to sell online,

818
00:52:42,063 --> 00:52:43,931
being that books
in every physical--

819
00:52:44,098 --> 00:52:45,800
-Can I get you anything else?
-We're fine.

820
00:52:46,433 --> 00:52:49,103
Books in all your physical
locations are identical.

821
00:52:49,236 --> 00:52:50,838
So, customers
should be comfortable

822
00:52:50,972 --> 00:52:52,472
purchasing them online.

823
00:52:53,107 --> 00:52:56,309
Hmm. Seems like an interesting
idea you have there.

824
00:52:56,443 --> 00:52:58,946
Well, it's more
than just an idea.

825
00:52:59,113 --> 00:53:01,348
- Is it, though?
- Yeah.

826
00:53:01,481 --> 00:53:03,117
I mean, we have programmers
working on it now,

827
00:53:03,250 --> 00:53:04,786
we'll be live this summer.

828
00:53:04,919 --> 00:53:06,988
But until it actually
comes to fruition,

829
00:53:07,121 --> 00:53:09,624
and more than anything,
actually proves to be viable,

830
00:53:09,791 --> 00:53:11,626
it's... just an idea.

831
00:53:11,793 --> 00:53:13,594
What did you say
you're calling it again?

832
00:53:13,695 --> 00:53:14,962
Relentless.

833
00:53:15,630 --> 00:53:17,932
Huh. Peculiar name.

834
00:53:19,167 --> 00:53:21,135
Doesn't quite fit the book
industry, though, does it?

835
00:53:21,301 --> 00:53:22,502
How so?

836
00:53:23,137 --> 00:53:25,840
"Relentless,"
I mean, it's aggressive.

837
00:53:25,973 --> 00:53:27,374
You're trying
to lure bookworms in,

838
00:53:27,508 --> 00:53:29,177
you're not trying
to ready them for battle.

839
00:53:29,644 --> 00:53:31,179
See, I never looked
at it that way.

840
00:53:31,311 --> 00:53:33,014
I always thought
our competitors

841
00:53:33,147 --> 00:53:35,650
would see us a certain way,
not-- not the consumer.

842
00:53:35,817 --> 00:53:38,052
And that right there is why
Relentless will never be

843
00:53:38,186 --> 00:53:39,987
anything more
than just an idea.

844
00:53:40,487 --> 00:53:43,256
But, you see,
we're open to an investment

845
00:53:43,390 --> 00:53:45,660
and maybe a partnership
with Barnes & Noble

846
00:53:45,827 --> 00:53:47,562
where we are your Internet
fulfillment wing.

847
00:53:47,695 --> 00:53:50,198
No, I-- I'm sorry, James.

848
00:53:50,330 --> 00:53:53,167
-Uh, Jeff.
-Right. Jeff, uh...

849
00:53:53,835 --> 00:53:55,368
We don't do that.

850
00:53:55,502 --> 00:53:57,337
You see,
we're not just gonna be

851
00:53:57,471 --> 00:53:59,006
another independent bookseller.

852
00:53:59,140 --> 00:54:00,908
Okay. Stop right there.

853
00:54:01,042 --> 00:54:03,511
Right. Do you-- Do you know
who you're speaking to?

854
00:54:04,311 --> 00:54:06,246
-Of course.
-But do you really?

855
00:54:06,379 --> 00:54:07,682
Because I'm not
just Leonard Riggio.

856
00:54:07,849 --> 00:54:09,917
I am Barnes & Noble, Inc.

857
00:54:10,051 --> 00:54:13,087
Biggest book retailer in
the entire industry, all right?

858
00:54:13,221 --> 00:54:15,422
And we just had an 87%
gain in revenue

859
00:54:15,556 --> 00:54:16,824
over the last quarter alone.

860
00:54:16,924 --> 00:54:18,391
I'm well aware of your success.

861
00:54:18,526 --> 00:54:20,327
Oh, well, then
you should also be aware

862
00:54:20,427 --> 00:54:22,196
that we're about to open
100 more stores this year.

863
00:54:22,362 --> 00:54:24,098
And then it's only a matter
of time before

864
00:54:24,232 --> 00:54:26,768
independent booksellers such
as yourself become obsolete.

865
00:54:26,901 --> 00:54:29,203
I have no interest
in investing in anything

866
00:54:29,369 --> 00:54:31,205
other than my own company.

867
00:54:31,939 --> 00:54:34,008
But it's more about the future.

868
00:54:34,108 --> 00:54:35,710
Would you like some advice?

869
00:54:35,877 --> 00:54:38,012
-It's Jeff, right?
-Yeah.

870
00:54:38,112 --> 00:54:40,280
Um, I think you should go find
another business

871
00:54:40,413 --> 00:54:41,949
to look at.

872
00:54:42,083 --> 00:54:43,684
Take whatever money you have
and put it into

873
00:54:43,785 --> 00:54:45,620
the manufacturing
sector or something.

874
00:54:45,753 --> 00:54:48,122
I-- It's-- You know, they're
having a lot of growth lately.

875
00:54:48,256 --> 00:54:50,758
But you will never find
success in the book industry,

876
00:54:50,892 --> 00:54:52,560
I can guarantee you that.

877
00:54:53,060 --> 00:54:56,063
I'd like to say that
it was good chatting with you,

878
00:54:56,197 --> 00:54:58,032
but, frankly,
it was a waste of time.

879
00:54:58,699 --> 00:55:01,235
That is for the drinks.

880
00:55:01,736 --> 00:55:03,436
And whatever is leftover,
you can consider

881
00:55:03,571 --> 00:55:05,472
it seed money
for a new business venture.

882
00:55:58,793 --> 00:56:00,795
You don't have to be quiet.

883
00:56:00,928 --> 00:56:02,163
I waited up.

884
00:56:06,466 --> 00:56:09,136
How'd it go?

885
00:56:11,305 --> 00:56:13,641
-Terrible.
-Why? What happened?

886
00:56:13,808 --> 00:56:15,475
I don't wanna talk about it.

887
00:56:15,643 --> 00:56:18,312
Oh, come on.
I'm just asking about your day.

888
00:56:18,980 --> 00:56:21,282
MacKenzie,
I don't wanna talk about it.

889
00:56:23,517 --> 00:56:25,052
It was a complete waste
of time.

890
00:56:25,186 --> 00:56:26,621
Nobody's interested
in our company.

891
00:56:26,721 --> 00:56:28,122
Is that what you wanna hear?

892
00:56:33,661 --> 00:56:35,162
Is this how it's gonna be
from now on?

893
00:56:35,329 --> 00:56:36,797
Like what?

894
00:56:38,498 --> 00:56:40,835
-Like what?
-Like this!

895
00:56:41,002 --> 00:56:43,337
We barely talk, and when
we do talk, you just yell.

896
00:56:43,871 --> 00:56:45,740
-I'm not yelling.
-Yes, you are!

897
00:56:45,873 --> 00:56:47,541
You're yelling.

898
00:56:47,675 --> 00:56:49,543
No, ever since we got here
I can't talk to you

899
00:56:49,677 --> 00:56:52,179
without you getting upset
at me or telling me to shut up.

900
00:56:52,346 --> 00:56:54,582
In case you haven't realized,
I have a company

901
00:56:54,715 --> 00:56:56,550
that I'm trying to get off
the ground.

902
00:56:57,151 --> 00:56:59,587
So, excuse me if I don't
give you 100% of my attention--

903
00:56:59,720 --> 00:57:01,589
I don't want 100%
of your attention,

904
00:57:01,722 --> 00:57:03,724
I just want a fraction of it.

905
00:57:07,662 --> 00:57:09,030
Please.

906
00:57:12,533 --> 00:57:15,202
This is my life, MacKenzie,

907
00:57:15,336 --> 00:57:17,571
and I have everything
in the world invested

908
00:57:17,705 --> 00:57:20,274
in this business
and I will not fail.

909
00:57:20,408 --> 00:57:23,844
I will work 24 hours a day
to make sure that I succeed.

910
00:57:23,945 --> 00:57:26,514
And I'm sorry
if I don't make you a priority.

911
00:57:27,048 --> 00:57:29,850
-We.
-What're you talking about?

912
00:57:29,951 --> 00:57:32,119
<i>We</i> put everything
we had into this.

913
00:57:32,253 --> 00:57:35,389
In case you forgot, I quit
my job and moved here for you!

914
00:57:35,923 --> 00:57:37,391
Give me a break.

915
00:57:38,726 --> 00:57:39,961
Jeff.

916
00:57:42,396 --> 00:57:43,965
You're a really smart guy.

917
00:57:44,565 --> 00:57:46,434
Hell, the smartest guy
I've ever met,

918
00:57:46,567 --> 00:57:48,402
but you've been acting
like a complete dick

919
00:57:48,569 --> 00:57:49,804
since we've gotten here.

920
00:57:51,405 --> 00:57:53,574
How can you not see
how you're acting?

921
00:57:56,610 --> 00:58:01,415
We have a business
that has taken hundreds

922
00:58:01,549 --> 00:58:04,085
of thousands of dollars
of investor funds,

923
00:58:04,618 --> 00:58:08,422
that is days away
from potentially closing.

924
00:58:08,589 --> 00:58:11,258
We have the shittiest
fucking name on the planet,

925
00:58:11,425 --> 00:58:14,762
relentless.com,
that doesn't appeal

926
00:58:14,895 --> 00:58:16,597
to any of our customer base.

927
00:58:17,231 --> 00:58:19,333
So, we need to understand

928
00:58:19,467 --> 00:58:22,303
that Jeff may not have time
for MacKenzie.

929
00:58:22,436 --> 00:58:23,904
God.

930
00:58:24,005 --> 00:58:25,673
'Cause we have other
priorities.

931
00:58:25,806 --> 00:58:28,109
You're not even listening
to what I'm saying.

932
00:58:29,110 --> 00:58:30,811
I get that you have a lot
going on.

933
00:58:30,945 --> 00:58:32,980
I get that everything
is riding on this idea

934
00:58:33,114 --> 00:58:35,483
and I'm not asking you
to stop focusing on that.

935
00:58:35,616 --> 00:58:37,518
I'm asking you to be present.

936
00:58:39,320 --> 00:58:40,755
Be a little more human,
for God's sake.

937
00:58:40,855 --> 00:58:42,189
You're so absorbed
in the computer,

938
00:58:42,323 --> 00:58:43,958
it's like you're not even here.

939
00:58:47,128 --> 00:58:48,629
Whoa, look at that!

940
00:58:48,796 --> 00:58:50,331
-Lot of smoke.
-Yeah.

941
00:58:51,365 --> 00:58:54,001
Okay. Mm-hmm.

942
00:58:54,135 --> 00:58:56,837
Okay. There's some little
coolant over here,

943
00:58:56,971 --> 00:58:58,706
so why don't you
hand me that, Jeff?

944
00:59:02,109 --> 00:59:03,377
There we go.

945
00:59:09,183 --> 00:59:10,484
Okay.

946
00:59:13,454 --> 00:59:15,222
All right,
do you wanna turn it on now?

947
00:59:18,659 --> 00:59:20,895
-Hey!
-Whoa, you fixed it!

948
00:59:21,028 --> 00:59:22,830
You should see a mechanic,
though.

949
00:59:22,963 --> 00:59:24,665
-Thank you so much.
-You're welcome.

950
00:59:24,799 --> 00:59:26,033
You're a godsend.

951
00:59:35,376 --> 00:59:37,645
Okay, here we go.

952
00:59:37,745 --> 00:59:40,515
You know, we really, really did
a good job here today.

953
00:59:40,681 --> 00:59:42,583
We helped out--
Jeff, hey.

954
00:59:42,716 --> 00:59:44,385
-Listen to me, pay attention.
-Okay.

955
00:59:44,519 --> 00:59:46,754
We helped out today,
it's important to give back,

956
00:59:46,887 --> 00:59:49,423
and it's all about
just being human.

957
00:59:50,024 --> 00:59:51,392
-Right?
-Yes, Grandpa.

958
00:59:51,526 --> 00:59:53,160
So, help me up.

959
00:59:54,428 --> 00:59:55,729
<i>Jeff.</i>

960
00:59:55,863 --> 00:59:57,098
Jeff.

961
00:59:59,200 --> 01:00:01,536
Jeff, are you seriously
not paying attention right now?

962
01:00:02,537 --> 01:00:05,706
-I've gotta go.
-Go where?

963
01:00:05,873 --> 01:00:07,608
I have an idea.

964
01:00:07,741 --> 01:00:09,777
-I need to go to the garage.
-Are you fucking kidding me!

965
01:00:09,910 --> 01:00:11,612
See, this is what I'm talking
about, you're obsessed!

966
01:00:11,745 --> 01:00:13,914
We'll talk tomorrow about this.

967
01:00:14,048 --> 01:00:15,783
No, don't treat me like
I'm one of your employees!

968
01:00:15,916 --> 01:00:18,052
Jeff!

969
01:00:23,090 --> 01:00:24,458
Hey, guys!

970
01:01:17,945 --> 01:01:23,350
-Hey! How was your trip?
-You look like shit.

971
01:01:25,119 --> 01:01:26,687
Well,
I haven't slept at all.

972
01:01:27,622 --> 01:01:30,191
But it was worth it.
I figured something out.

973
01:01:31,660 --> 01:01:33,961
First off,
relentless.com is out.

974
01:01:34,862 --> 01:01:36,497
It makes us sound crazy.

975
01:01:36,631 --> 01:01:38,832
We don't want our secret
getting out, now, do we?

976
01:01:40,301 --> 01:01:42,303
See, whatever we call ourselves

977
01:01:42,469 --> 01:01:44,539
has to be something
we never need to change.

978
01:01:44,673 --> 01:01:46,473
Can it start
with the letter "A"?

979
01:01:46,641 --> 01:01:48,709
Search engines
have started ranking

980
01:01:48,842 --> 01:01:50,978
the sites alphabetically,
so being right at the top

981
01:01:51,145 --> 01:01:52,547
would be a huge advantage.

982
01:01:52,681 --> 01:01:54,683
- Interesting.
- I've got it.

983
01:01:56,150 --> 01:01:57,451
aar.com.

984
01:01:59,019 --> 01:02:00,354
With two "A"s.

985
01:02:01,989 --> 01:02:03,692
Short for "aardvark"?

986
01:02:04,892 --> 01:02:06,193
Keep working on it.

987
01:02:06,860 --> 01:02:10,331
You see, I realized, we've
been missing a critical factor.

988
01:02:10,464 --> 01:02:12,199
It doesn't matter
if our product library

989
01:02:12,333 --> 01:02:15,537
is the size of seven
New York City phone books,

990
01:02:15,670 --> 01:02:17,171
there's something
we've been missing.

991
01:02:17,338 --> 01:02:19,039
-Can you guess what it is?
-Wouldn't dare.

992
01:02:19,173 --> 01:02:21,676
What's the easiest
way to build customer loyalty?

993
01:02:21,842 --> 01:02:24,345
Um, coupons?

994
01:02:24,845 --> 01:02:26,080
Close.

995
01:02:26,981 --> 01:02:31,686
You see, when you go
to that independent bookstore,

996
01:02:31,819 --> 01:02:32,987
you can take your time.

997
01:02:33,087 --> 01:02:35,322
Browse.
No pressure to buy.

998
01:02:35,422 --> 01:02:36,991
You know you're getting
a fair price.

999
01:02:37,091 --> 01:02:38,892
That human touch.

1000
01:02:39,026 --> 01:02:42,263
Now, imagine we can create
that human touch virtually.

1001
01:02:43,097 --> 01:02:48,536
Putting the customer first
no matter what all the time.

1002
01:02:48,703 --> 01:02:50,104
Exactly.

1003
01:02:50,237 --> 01:02:52,406
You see, our competitors
are all focused

1004
01:02:52,540 --> 01:02:54,008
on what they're all doing.

1005
01:02:54,108 --> 01:02:56,043
They're not focused
on the customer.

1006
01:02:56,210 --> 01:02:58,178
We will be focused
on the customer.

1007
01:02:58,279 --> 01:03:00,281
When they get to our home page,
they're gonna see

1008
01:03:00,414 --> 01:03:04,218
our entire product library,
fair prices, fast shipping,

1009
01:03:04,351 --> 01:03:05,587
easy returns.

1010
01:03:06,053 --> 01:03:07,555
No matter what it costs.

1011
01:03:08,889 --> 01:03:10,725
The customer is always first.

1012
01:03:12,727 --> 01:03:14,562
Can you make the homepage
do that?

1013
01:03:14,729 --> 01:03:16,430
It's complicated.

1014
01:03:17,532 --> 01:03:20,735
I know. Do it.

1015
01:03:49,597 --> 01:03:51,065
Still angry?

1016
01:03:56,170 --> 01:03:57,471
I'm sorry.

1017
01:04:02,811 --> 01:04:07,014
Look, I know I've been
a little distracted by work,

1018
01:04:07,147 --> 01:04:09,116
but I'm sorry.

1019
01:04:17,124 --> 01:04:19,794
I don't need you to apologize
for focusing on the company.

1020
01:04:19,927 --> 01:04:22,463
I-- I get
that that's important.

1021
01:04:25,633 --> 01:04:28,703
I need you to apologize
for being an asshole.

1022
01:04:30,437 --> 01:04:33,140
Okay, I get it, you've been
working 18-hour days,

1023
01:04:33,273 --> 01:04:35,510
you're losing money,
you've barely eaten or slept

1024
01:04:35,643 --> 01:04:37,512
or showered, I get that.
I see it.

1025
01:04:38,813 --> 01:04:40,615
But that doesn't give you
a right to treat me

1026
01:04:40,715 --> 01:04:42,349
the way
you've been treating me.

1027
01:04:48,322 --> 01:04:49,691
You're right.

1028
01:04:51,826 --> 01:04:53,894
I've lost focus
on what's important

1029
01:04:55,996 --> 01:04:58,700
and it will never happen again.

1030
01:05:04,739 --> 01:05:06,039
I love you.

1031
01:05:10,477 --> 01:05:12,045
I love you, too.

1032
01:05:16,350 --> 01:05:20,053
So, how's the site
coming along?

1033
01:05:20,187 --> 01:05:21,756
Work in progress.

1034
01:05:21,890 --> 01:05:24,024
I got the boys working
on something right now.

1035
01:05:24,191 --> 01:05:26,528
Yeah?
What're they working on?

1036
01:05:27,862 --> 01:05:30,264
Something to help
improve customer experience,

1037
01:05:30,397 --> 01:05:33,535
give people that in-store
touchy feeling.

1038
01:05:33,668 --> 01:05:36,236
You know, the human touch
when shopping.

1039
01:05:38,205 --> 01:05:39,774
You came up with that
on your own?

1040
01:05:39,908 --> 01:05:41,676
Yeah,
last night in the garage.

1041
01:05:45,713 --> 01:05:47,849
Still gotta figure out a new
name for the site, though.

1042
01:05:48,949 --> 01:05:50,885
Wait. You're a writer.

1043
01:05:51,051 --> 01:05:52,720
You should have hundreds
of ideas.

1044
01:05:54,221 --> 01:05:55,523
Okay.

1045
01:05:57,057 --> 01:05:59,226
-I don't know.
-Come on.

1046
01:06:01,729 --> 01:06:05,232
But I-- I struggle with titles,
like, I...

1047
01:06:08,736 --> 01:06:15,242
How 'bout...
earthsbiggestbookstore.com?

1048
01:06:16,911 --> 01:06:19,581
Little wordy.
Great tagline, though.

1049
01:06:21,081 --> 01:06:22,316
Sorry.

1050
01:06:22,449 --> 01:06:24,919
Anyways,
we have bigger fish to fry.

1051
01:06:26,253 --> 01:06:28,255
-Investors?
-Yup.

1052
01:06:28,790 --> 01:06:31,593
I sometimes feel like these
investors are just wasting

1053
01:06:31,759 --> 01:06:33,595
my life away, to be honest.

1054
01:06:34,929 --> 01:06:36,764
I'm sure
you'll figure something out.

1055
01:06:39,266 --> 01:06:40,768
It better happen soon.

1056
01:06:43,805 --> 01:06:45,405
We're running out of time.

1057
01:06:46,440 --> 01:06:48,910
<i>The plan's</i>
<i>to open 97 new superstores</i>

1058
01:06:49,009 --> 01:06:52,246
<i>in addition to its already</i>
<i>existing 261 locations.</i>

1059
01:06:52,346 --> 01:06:54,248
<i>Will this be the end</i>
<i>for independent booksellers?</i>

1060
01:06:54,348 --> 01:06:55,984
Would you mind
turning that TV off?

1061
01:06:58,620 --> 01:07:00,822
<i>Up next!</i>

1062
01:07:06,961 --> 01:07:08,328
Still don't like it.

1063
01:07:09,697 --> 01:07:11,131
Why not?

1064
01:07:11,799 --> 01:07:13,467
It's not clever enough.

1065
01:07:15,302 --> 01:07:16,971
You said you wanted it simple.

1066
01:07:17,639 --> 01:07:20,508
Simple, but it needs
to have a little bit of...

1067
01:07:20,642 --> 01:07:21,976
What's that word?

1068
01:07:22,109 --> 01:07:24,344
-Charm?
-Exactly.

1069
01:07:24,478 --> 01:07:28,816
You see, it needs to be
charming, make customers smile.

1070
01:07:33,320 --> 01:07:34,656
What's a smile again?

1071
01:07:35,355 --> 01:07:37,491
I think it's the opposite
of that.

1072
01:07:42,195 --> 01:07:43,865
We'll tackle it after lunch.

1073
01:07:44,732 --> 01:07:46,333
You care to join us?

1074
01:07:47,367 --> 01:07:48,903
Not today, boys.

1075
01:07:49,037 --> 01:07:51,305
I need to go have lunch
with an investor.

1076
01:07:54,374 --> 01:07:55,710
-Jeff.
-Yeah.

1077
01:07:55,843 --> 01:07:57,244
Before you go...

1078
01:07:58,546 --> 01:08:00,380
There's a couple of things
that we've been meaning

1079
01:08:00,515 --> 01:08:02,149
-to talk to you about.
-Sure.

1080
01:08:02,249 --> 01:08:05,053
First,
any luck getting us that help?

1081
01:08:05,587 --> 01:08:08,155
The ad's out, but, you know,
I haven't got any leads.

1082
01:08:08,255 --> 01:08:10,424
You mean this job ad?

1083
01:08:12,026 --> 01:08:14,662
"You must have experience
designing and building large

1084
01:08:14,762 --> 01:08:16,764
and complex,
yet maintainable systems,

1085
01:08:16,898 --> 01:08:19,099
and you should be able to do
so in about one-third

1086
01:08:19,232 --> 01:08:21,569
of the time that most competent
people think possible."

1087
01:08:21,703 --> 01:08:24,237
-Perfect.
-"You should have a master's

1088
01:08:24,371 --> 01:08:25,907
degree or doctorate
from a top university.

1089
01:08:26,040 --> 01:08:28,610
World class communication
skills are essential."

1090
01:08:28,743 --> 01:08:30,210
Excellent.

1091
01:08:32,179 --> 01:08:33,548
You go.

1092
01:08:33,715 --> 01:08:35,550
It'll sound nicer
in an English accent.

1093
01:08:36,551 --> 01:08:38,218
With all due respect,
Jeffrey,

1094
01:08:38,886 --> 01:08:40,722
have you lost your bloody mind?

1095
01:08:41,221 --> 01:08:42,790
Why on Earth would someone

1096
01:08:42,924 --> 01:08:44,626
with those qualifications
want to work here?

1097
01:08:44,759 --> 01:08:46,226
You're both working here.

1098
01:08:46,393 --> 01:08:47,895
But you're not describing us
at all.

1099
01:08:48,062 --> 01:08:50,031
Shel attended UC Santa Cruz.

1100
01:08:50,130 --> 01:08:52,066
I got my postdoc in Israel.

1101
01:08:52,232 --> 01:08:54,802
We're not the best,
we're merely the most

1102
01:08:54,936 --> 01:08:57,939
willing to work like dogs
for ludicrously low pay.

1103
01:08:58,806 --> 01:09:00,742
Time is running out,
Jeff, you gotta get off

1104
01:09:00,908 --> 01:09:02,977
your high horse and hire
whoever the hell you can get.

1105
01:09:03,111 --> 01:09:05,479
So, basically
any capable human being?

1106
01:09:07,280 --> 01:09:09,249
All right.
I'll put MacKenzie on it,

1107
01:09:09,416 --> 01:09:11,251
but we gotta figure out where
we're gonna put these people.

1108
01:09:11,418 --> 01:09:13,821
That brings us
to the second thing

1109
01:09:13,955 --> 01:09:15,590
we wanted to talk to you about.

1110
01:09:15,757 --> 01:09:17,959
I mean, look around,
Jeff, come on.

1111
01:09:19,093 --> 01:09:20,928
We could move
those file cabinets

1112
01:09:21,095 --> 01:09:23,598
and squeeze in a couple
of desks over there.

1113
01:09:24,932 --> 01:09:27,969
How are we gonna buy desks?
We've got no money.

1114
01:09:28,102 --> 01:09:30,672
-Jeff!
-Fine.

1115
01:09:30,805 --> 01:09:32,940
We'll figure something out.
All right?

1116
01:09:33,440 --> 01:09:34,942
Maybe I'll use a door.

1117
01:09:42,482 --> 01:09:45,352
Niko! How are you? It's Jeff.

1118
01:09:46,253 --> 01:09:51,324
We're in Seattle
working on a new startup.

1119
01:09:51,993 --> 01:09:53,493
You wanna come over?

1120
01:09:55,630 --> 01:09:57,031
The pay's shit.

1121
01:09:59,499 --> 01:10:02,103
Sure, it probably
pays more than that.

1122
01:10:04,204 --> 01:10:06,440
All right.
I'll send you some information.

1123
01:10:07,709 --> 01:10:09,143
Bye.

1124
01:10:16,884 --> 01:10:19,721
Hello? Arthur!

1125
01:10:19,854 --> 01:10:21,689
It's good to hear from you.

1126
01:10:22,289 --> 01:10:23,524
How's the business coming?

1127
01:10:25,893 --> 01:10:28,663
Yeah.
That's what I like to hear.

1128
01:10:28,830 --> 01:10:31,165
So, to what do I owe
the pleasure today?

1129
01:10:34,669 --> 01:10:39,874
Yeah, yeah, I've heard of it,
the so-called online bookstore.

1130
01:10:44,979 --> 01:10:46,214
Really?

1131
01:10:47,347 --> 01:10:50,918
Yeah, uh-- I-- Thanks, Arthur,
I appreciate you telling me.

1132
01:10:51,052 --> 01:10:52,920
Oh, you better believe
I'm gonna take care of this.

1133
01:10:53,054 --> 01:10:56,423
Yeah, thanks again.
Yeah, we'll talk soon.

1134
01:10:59,594 --> 01:11:01,028
This is where
the magic happens.

1135
01:11:09,036 --> 01:11:10,738
It's a dump.

1136
01:11:10,872 --> 01:11:13,508
I know. Come on, that's
your desk right over there.

1137
01:11:20,413 --> 01:11:22,049
Is this a door?

1138
01:11:22,550 --> 01:11:23,951
It's the best desk
money can buy.

1139
01:11:25,920 --> 01:11:27,622
Now, here's the rest
of the team.

1140
01:11:27,755 --> 01:11:30,057
Shel, Paul, MacKenzie you know.

1141
01:11:30,224 --> 01:11:31,893
Of course.
Hey, MacKenzie.

1142
01:11:32,059 --> 01:11:35,062
So, you've got your computer,
your full setup there.

1143
01:11:35,563 --> 01:11:37,565
- Hey, Jeff.
- Slight problem.

1144
01:11:37,698 --> 01:11:39,100
How slight?

1145
01:11:39,233 --> 01:11:40,968
One that threatens
our very existence.

1146
01:11:41,102 --> 01:11:42,570
British drôlerie there?

1147
01:11:42,737 --> 01:11:44,972
No, deadly serious,
I'm afraid.

1148
01:11:45,773 --> 01:11:47,742
I went to run a test
on the checkout

1149
01:11:47,909 --> 01:11:49,911
to see if we could order
an actual book

1150
01:11:50,077 --> 01:11:52,146
and, to my horror,
the distributor requires

1151
01:11:52,280 --> 01:11:54,447
a 10-book minimum order
on all retailers.

1152
01:11:54,582 --> 01:11:55,917
What?

1153
01:11:56,083 --> 01:11:58,418
Ten books per order,
no exceptions.

1154
01:11:58,586 --> 01:11:59,887
That makes no sense.

1155
01:11:59,987 --> 01:12:02,156
I know. I told them that.

1156
01:12:02,290 --> 01:12:03,925
But seeing as they're
the largest distributor

1157
01:12:04,091 --> 01:12:05,960
with five million titles
and I'm a nobody,

1158
01:12:06,127 --> 01:12:07,762
they weren't really
interested in my opinion.

1159
01:12:07,929 --> 01:12:10,097
It's just how they've always
done business.

1160
01:12:10,264 --> 01:12:11,966
Let's try a different
distributor.

1161
01:12:12,099 --> 01:12:14,001
The only other
distributor that matters

1162
01:12:14,135 --> 01:12:15,770
has the identical policy.

1163
01:12:15,937 --> 01:12:18,840
I humbled myself,
begged them to let our poor,

1164
01:12:18,973 --> 01:12:21,275
fledgling company order
less than a minimum

1165
01:12:21,441 --> 01:12:23,678
and they told me
to go fuck myself.

1166
01:12:24,444 --> 01:12:27,480
Not in those words exactly,
but pretty close.

1167
01:12:28,983 --> 01:12:30,450
So, what's the bottom line?

1168
01:12:31,285 --> 01:12:32,653
For every one book we order,

1169
01:12:32,787 --> 01:12:34,354
we're gonna have to pay
for ten.

1170
01:12:34,487 --> 01:12:36,123
We're gonna burn
through our cash reserves

1171
01:12:36,257 --> 01:12:38,192
in less than three months.

1172
01:12:38,793 --> 01:12:40,661
And then we'll be swimming
in inventory

1173
01:12:40,795 --> 01:12:42,630
we don't even need
with no place to put it.

1174
01:12:53,341 --> 01:12:55,142
How does the payment work?

1175
01:12:56,811 --> 01:12:59,013
Do they charge you
when you order the book?

1176
01:13:00,480 --> 01:13:01,883
Or when they ship it?

1177
01:13:02,650 --> 01:13:04,151
Or when we actually get it?

1178
01:13:04,318 --> 01:13:06,621
-When the books arrive.
-You're sure?

1179
01:13:06,721 --> 01:13:08,122
Yeah.

1180
01:13:08,222 --> 01:13:09,957
So, if we order ten books,

1181
01:13:10,057 --> 01:13:11,659
but only seven arrive--

1182
01:13:11,826 --> 01:13:13,393
We're only billed
for the seven.

1183
01:13:13,527 --> 01:13:15,329
-Niko!
-Yeah.

1184
01:13:15,495 --> 01:13:16,898
You were a biology teacher.

1185
01:13:17,031 --> 01:13:19,000
-Yeah.
-I need you to find me

1186
01:13:19,166 --> 01:13:21,035
the most obscure science
book out there.

1187
01:13:21,168 --> 01:13:23,137
Something that is impossible
to find.

1188
01:13:36,684 --> 01:13:38,352
Here's a hot title.

1189
01:13:38,519 --> 01:13:41,222
<i>The Lichen-Flora of Chicago</i>
<i>and Vicinity</i>

1190
01:13:41,355 --> 01:13:43,391
by William Wirt Calkins.

1191
01:13:43,524 --> 01:13:48,896
Carver Press. 1896.
Definitely out of print.

1192
01:13:49,030 --> 01:13:50,765
Perfect.

1193
01:13:50,898 --> 01:13:52,867
Now, what's the name
of the new Grisham book?

1194
01:13:53,000 --> 01:13:54,702
<i>The Rainmaker.</i>

1195
01:13:54,869 --> 01:13:56,704
Let's go ahead and order
one copy of <i>The Rainmaker,</i>

1196
01:13:57,538 --> 01:14:00,875
nine copies
of Niko's science book.

1197
01:14:02,043 --> 01:14:04,111
And the distributor
should only charge us

1198
01:14:04,245 --> 01:14:05,947
for the one copy
of <i>The Rainmaker.</i>

1199
01:14:06,781 --> 01:14:08,783
Yeah. And if any of the back
ordered books arrive,

1200
01:14:08,916 --> 01:14:10,217
we'll just return them.

1201
01:14:11,218 --> 01:14:12,620
Now what?

1202
01:14:12,753 --> 01:14:14,255
We wait, I suppose.

1203
01:14:14,722 --> 01:14:17,725
No. Full speed ahead.

1204
01:14:17,892 --> 01:14:19,360
Even if it's off a cliff?

1205
01:14:19,492 --> 01:14:22,630
We've done worse. Let's go!

1206
01:14:22,763 --> 01:14:26,133
Full steam.

1207
01:14:26,267 --> 01:14:27,768
Hello?

1208
01:14:29,437 --> 01:14:30,738
Yeah, this is him.

1209
01:14:36,077 --> 01:14:38,913
I'm available.
Tomorrow?

1210
01:14:42,116 --> 01:14:44,452
I'll be there. Thank you.

1211
01:14:50,224 --> 01:14:51,993
That was Leonard Riggio
of Barnes & Noble.

1212
01:14:52,126 --> 01:14:53,493
What did he want?

1213
01:14:53,627 --> 01:14:54,996
He wants to meet tomorrow.

1214
01:14:55,796 --> 01:14:58,065
Something about
a business opportunity.

1215
01:14:58,566 --> 01:15:00,101
Well, that's good.

1216
01:15:01,102 --> 01:15:04,672
Yeah. That's good.

1217
01:15:38,472 --> 01:15:41,475
-Jeff?
-Oh. Mr. Riggio.

1218
01:15:42,843 --> 01:15:44,545
-Pleasure.
-Good to see you.

1219
01:15:46,781 --> 01:15:48,682
What would you like
to talk about?

1220
01:15:48,816 --> 01:15:51,852
An old friend
gave me a call the other day.

1221
01:15:53,020 --> 01:15:54,688
Told me about you, actually.

1222
01:15:55,289 --> 01:15:57,191
Seems you didn't take my advice

1223
01:15:57,324 --> 01:16:00,628
and you're still going around
trying to get investments.

1224
01:16:01,128 --> 01:16:02,663
Can you blame me?

1225
01:16:03,864 --> 01:16:07,068
See, it's not that you're
pursuing this silly little idea

1226
01:16:07,201 --> 01:16:09,336
that bothers me,
it's the fact that apparently

1227
01:16:09,503 --> 01:16:10,738
you still are referring to it

1228
01:16:10,871 --> 01:16:12,173
as the world's
biggest bookstore.

1229
01:16:13,674 --> 01:16:15,209
I don't see a problem with it.

1230
01:16:15,342 --> 01:16:17,211
You-- You don't see
why that offends me?

1231
01:16:18,012 --> 01:16:19,914
-No.
-Well, then, I'll tell you.

1232
01:16:21,682 --> 01:16:23,584
How old are you Jeff?
What, about 35?

1233
01:16:23,717 --> 01:16:25,252
Thirty-one.

1234
01:16:25,386 --> 01:16:28,389
When you were a one-year-old,

1235
01:16:28,523 --> 01:16:32,860
I opened a little shop called,
uh, Student Book Exchange.

1236
01:16:33,528 --> 01:16:35,696
I was just a kid
at the time at NYU,

1237
01:16:35,830 --> 01:16:39,366
but it turned into be
a major retailer.

1238
01:16:39,534 --> 01:16:41,268
Coast to coast.

1239
01:16:41,402 --> 01:16:43,538
Well, I mean, that's amazing.

1240
01:16:43,671 --> 01:16:46,240
You should just listen,
you might learn something.

1241
01:16:47,374 --> 01:16:49,210
So, a little bit later,

1242
01:16:49,343 --> 01:16:50,911
it was when you were
about seven years old,

1243
01:16:51,045 --> 01:16:54,048
I acquired a little shop
called Barnes & Noble,

1244
01:16:54,215 --> 01:16:56,250
and I liked its name,
so I used it

1245
01:16:56,383 --> 01:16:58,219
after I picked up
a few hundred more shops.

1246
01:16:59,220 --> 01:17:02,056
But Wall Street said,
"Well, there's no more room,

1247
01:17:02,223 --> 01:17:04,425
my friend, to grow
in the book industry,"

1248
01:17:04,559 --> 01:17:09,230
and I said, "Fuck you.
I'm just getting started."

1249
01:17:10,264 --> 01:17:12,601
And that's when I invented
the superstore.

1250
01:17:13,234 --> 01:17:16,971
So, you don't understand
why you calling yourself

1251
01:17:17,104 --> 01:17:18,906
the world's biggest
bookstore offends me?

1252
01:17:19,608 --> 01:17:22,309
Well, it's because
it's a goddamn lie.

1253
01:17:22,443 --> 01:17:25,446
We hold that title and will
for many more years to come.

1254
01:17:25,980 --> 01:17:27,748
And if we ever lose it,

1255
01:17:27,915 --> 01:17:32,720
it'll be to Crown or,
I don't know, Kmart or Borders.

1256
01:17:34,088 --> 01:17:36,591
Not to some dope who's
working out of a shit hole,

1257
01:17:36,757 --> 01:17:39,760
who hasn't sold one
single book in his entire life.

1258
01:17:39,860 --> 01:17:41,061
I understand.

1259
01:17:41,162 --> 01:17:44,231
Yeah, I'm pretty articulate.

1260
01:17:45,933 --> 01:17:48,570
You see, it's not meant to be
taken literally.

1261
01:17:49,270 --> 01:17:51,238
It's just a way
for our customers to understand

1262
01:17:51,338 --> 01:17:54,008
the vast extent and potential
of the Internet.

1263
01:17:54,141 --> 01:17:56,177
See, I don't care
what your intentions are,

1264
01:17:56,310 --> 01:17:58,279
just stop saying it.

1265
01:17:59,280 --> 01:18:01,949
You don't
and I'll sue your ass.

1266
01:18:02,651 --> 01:18:05,085
But not right now, no.

1267
01:18:05,186 --> 01:18:07,321
Not even after you've actually
sold a few thousand books.

1268
01:18:07,454 --> 01:18:09,658
I'm gonna wait
for just the right time,

1269
01:18:09,790 --> 01:18:11,125
like the week
that you go public.

1270
01:18:11,759 --> 01:18:13,827
And then you'll be dead
in the crib.

1271
01:18:14,529 --> 01:18:17,965
Or I can make you
a proposal right now

1272
01:18:18,132 --> 01:18:21,035
so we can bury this idea five
feet, under where it belongs.

1273
01:18:22,637 --> 01:18:25,507
Barnes & Noble is willing
to acquire this idea

1274
01:18:25,640 --> 01:18:28,342
from you for the gracious
sum of $1 million.

1275
01:18:29,511 --> 01:18:31,812
I mean, God knows that's
more than what it's worth.

1276
01:18:32,279 --> 01:18:34,215
But, you know,
it should be enough for you

1277
01:18:34,348 --> 01:18:35,816
to cover and recoup
your losses,

1278
01:18:35,950 --> 01:18:37,519
pay whoever you owe,

1279
01:18:37,652 --> 01:18:40,821
and bother someone
other than myself.

1280
01:18:42,122 --> 01:18:43,490
You're naive.

1281
01:18:44,992 --> 01:18:48,663
Frankly,
insults me to a degree,

1282
01:18:48,829 --> 01:18:54,735
but you have ambition that
reminds me of my younger self.

1283
01:18:55,670 --> 01:18:57,672
I, too, had dreams
of being a conqueror,

1284
01:18:57,838 --> 01:19:02,743
but you would be a fool
not to take this offer.

1285
01:19:07,682 --> 01:19:09,016
See,
you have one thing wrong.

1286
01:19:10,918 --> 01:19:12,419
I'm not a conqueror.

1287
01:19:14,021 --> 01:19:15,523
I'm an explorer.

1288
01:19:15,690 --> 01:19:17,391
What's the difference?

1289
01:19:19,193 --> 01:19:20,761
It pays to explore.

1290
01:19:23,230 --> 01:19:25,833
You remember that time
at that bar in Miami?

1291
01:19:27,234 --> 01:19:28,769
I was so excited.

1292
01:19:28,902 --> 01:19:31,706
I'm meeting Leonard Riggio,
the legend,

1293
01:19:31,872 --> 01:19:35,710
CEO of Barnes & Noble,
and inviting him

1294
01:19:35,876 --> 01:19:39,380
on this journey with me
to invest in amazon.com.

1295
01:19:40,881 --> 01:19:42,684
And when you walked out
on that meeting,

1296
01:19:42,783 --> 01:19:44,552
I realized something.

1297
01:19:47,454 --> 01:19:51,392
You're the past
and I'm the future.

1298
01:19:52,727 --> 01:19:55,630
And one day, your stores
will start to close,

1299
01:19:55,764 --> 01:19:57,599
just like all those
independent bookstores

1300
01:19:57,732 --> 01:19:59,900
you proudly
put out of business.

1301
01:20:00,635 --> 01:20:03,571
And your empire
will begin to crumble

1302
01:20:04,138 --> 01:20:06,940
the day that my website
goes live.

1303
01:20:28,962 --> 01:20:31,465
Jeff? How'd it go?

1304
01:20:31,599 --> 01:20:33,167
Good.

1305
01:20:33,300 --> 01:20:35,102
He offered to buy us out.

1306
01:20:35,770 --> 01:20:37,271
-What?
-How much?

1307
01:20:37,404 --> 01:20:38,773
A million.

1308
01:20:41,643 --> 01:20:43,444
Yes!

1309
01:20:45,145 --> 01:20:47,114
You said yes, right?

1310
01:20:47,615 --> 01:20:49,316
I told him to go fuck himself.

1311
01:20:49,450 --> 01:20:51,118
Are you bloody mad?

1312
01:20:53,755 --> 01:20:56,990
You see, he's willing
to pay us a million dollars

1313
01:20:57,124 --> 01:20:59,993
before we're even live.
Doesn't that tell you anything?

1314
01:21:00,160 --> 01:21:03,130
He's scared. He's scared
of what we're gonna become.

1315
01:21:03,297 --> 01:21:05,165
Jeff, be sensible.

1316
01:21:05,299 --> 01:21:07,669
We don't have any cash,
we don't have any investors.

1317
01:21:07,802 --> 01:21:09,704
At this rate, we're never
gonna get off the ground.

1318
01:21:09,838 --> 01:21:11,506
Why are you challenging me
about this?

1319
01:21:11,639 --> 01:21:13,675
I'm not challenging you.

1320
01:21:13,808 --> 01:21:15,810
Listen, do I need to go
under this table,

1321
01:21:15,976 --> 01:21:17,712
get the certificate
that says I'm the CEO

1322
01:21:17,846 --> 01:21:19,781
of this company
to tell you to trust me?

1323
01:21:20,648 --> 01:21:22,015
Honey...

1324
01:21:22,650 --> 01:21:26,186
Anyways, after what I told him,
that deal's gone.

1325
01:21:26,320 --> 01:21:28,188
But I do have good news.

1326
01:21:28,322 --> 01:21:31,693
What good news could you
possibly give us after this?

1327
01:21:31,826 --> 01:21:33,127
Our name.

1328
01:21:34,361 --> 01:21:35,830
Come on. Get close.

1329
01:21:35,996 --> 01:21:37,665
Come on! Drumroll, please.

1330
01:21:47,509 --> 01:21:50,077
Whoa!

1331
01:21:51,513 --> 01:21:52,913
I like that!

1332
01:21:53,046 --> 01:21:55,750
Amazon.com!

1333
01:21:55,884 --> 01:21:57,985
Named after the world's
largest river!

1334
01:21:58,085 --> 01:22:00,988
Actually, five times bigger
than the second largest river.

1335
01:22:01,088 --> 01:22:02,923
Bet he tells us
what it is.

1336
01:22:03,056 --> 01:22:04,826
The Congo, of course.

1337
01:22:04,925 --> 01:22:06,960
Amazon.com is a name
we'll never need to change.

1338
01:22:07,094 --> 01:22:11,098
It tells everybody that we are
the world's biggest bookstore.

1339
01:22:11,231 --> 01:22:13,535
And it starts with an A,
just for you.

1340
01:22:16,437 --> 01:22:22,409
-Yeah.
-Um, is it Amazon.com

1341
01:22:23,076 --> 01:22:26,046
or without and just Amazon?

1342
01:22:26,213 --> 01:22:29,383
It's Amazon.com. The dot com
is-- is to be included

1343
01:22:29,551 --> 01:22:31,084
in every instance.

1344
01:22:31,218 --> 01:22:34,955
One more question. Um, why?

1345
01:22:35,857 --> 01:22:37,792
See,
the dot com tells our customers

1346
01:22:37,926 --> 01:22:41,563
that we exist exclusively
on the internet.

1347
01:22:41,696 --> 01:22:44,231
That's true of a lot of places.

1348
01:22:44,866 --> 01:22:46,634
No one else uses the dot com.

1349
01:22:47,569 --> 01:22:49,804
But we will be the first.

1350
01:22:52,439 --> 01:22:54,909
All right. Niko, you still
got those friends in New York?

1351
01:22:55,075 --> 01:22:56,911
Sure, I know some guys.

1352
01:22:57,044 --> 01:22:58,312
Well, we need to raise
some money fast.

1353
01:22:58,445 --> 01:22:59,914
Let's get some new investors.

1354
01:23:00,047 --> 01:23:01,415
Shel, let's pull up
that homepage.

1355
01:23:01,583 --> 01:23:02,917
Come on, let's get to work.

1356
01:23:07,254 --> 01:23:10,090
Now, see where it says
"World's Biggest Bookstore?"

1357
01:23:10,725 --> 01:23:12,259
Cut it.

1358
01:23:12,426 --> 01:23:14,495
Now, scroll
all the way to the top.

1359
01:23:16,096 --> 01:23:19,601
Right there. On the top.

1360
01:23:24,004 --> 01:23:25,305
Bolder.

1361
01:23:26,106 --> 01:23:28,977
Bolder. Perfect.

1362
01:24:02,544 --> 01:24:04,444
Yeah.

1363
01:24:23,130 --> 01:24:25,867
It worked!

1364
01:24:26,000 --> 01:24:29,003
- Whoo!
- Nice.

1365
01:24:29,136 --> 01:24:31,338
Oh, wow.

1366
01:24:32,674 --> 01:24:34,576
Because it's an online model,

1367
01:24:34,709 --> 01:24:37,011
we believe we can have
significant cost advantages

1368
01:24:37,144 --> 01:24:38,880
and undercut our competitors.

1369
01:24:39,013 --> 01:24:40,682
And what's to stop them
both from opening

1370
01:24:40,815 --> 01:24:42,584
their own online stores?

1371
01:24:42,717 --> 01:24:44,852
Well, they likely will.
Um, but they're doomed to fail.

1372
01:24:44,986 --> 01:24:46,521
Because they're probably
gonna be competing

1373
01:24:46,654 --> 01:24:48,221
with themselves
in that scenario, right?

1374
01:24:48,355 --> 01:24:50,357
Exactly.
Their physical locations.

1375
01:24:50,490 --> 01:24:52,026
And to compete,
they're gonna have to close

1376
01:24:52,159 --> 01:24:53,728
those physical locations,

1377
01:24:53,861 --> 01:24:55,597
and I doubt
they're gonna do that.

1378
01:24:55,730 --> 01:24:57,431
And if they do,
it's not gonna be anytime soon.

1379
01:24:57,565 --> 01:24:59,534
By then, Amazon will have
the market share

1380
01:24:59,701 --> 01:25:01,268
and it'll be too late.

1381
01:25:01,401 --> 01:25:04,038
Exactly. We believe that
we will probably lose money

1382
01:25:04,204 --> 01:25:06,373
for up to 20 years.

1383
01:25:06,507 --> 01:25:09,544
Uh, but at Amazon.com,
we're focused on the long-term.

1384
01:25:09,677 --> 01:25:12,245
Uh, not short-term
profitability.

1385
01:25:12,379 --> 01:25:15,083
Um, because we don't charge
our customers sales tax,

1386
01:25:15,215 --> 01:25:18,720
uh, we believe we can continue
to gain market share,

1387
01:25:18,853 --> 01:25:20,622
um, without profitability.

1388
01:25:20,755 --> 01:25:23,725
You're talking about
monopolizing the market here.

1389
01:25:23,891 --> 01:25:25,893
You really want to get
into that, Mr. Bezos?

1390
01:25:26,060 --> 01:25:29,229
Monopolizing is-- is a very,
uh, harsh word.

1391
01:25:29,396 --> 01:25:31,532
Um, it's more survival
of the fittest.

1392
01:25:31,633 --> 01:25:33,601
Um, the smaller companies
will fail.

1393
01:25:33,735 --> 01:25:35,870
Obviously,
in order for us to succeed,

1394
01:25:35,970 --> 01:25:37,939
we need to continuously
be raising capital,

1395
01:25:38,072 --> 01:25:41,441
and, um, this company will
require significant amounts

1396
01:25:41,576 --> 01:25:43,645
of capital if we're gonna
build the infrastructure

1397
01:25:43,778 --> 01:25:45,145
and the system
to have higher revenue

1398
01:25:45,278 --> 01:25:46,814
and higher profitability
down the road.

1399
01:25:46,948 --> 01:25:48,983
But you have
so many big box stores.

1400
01:25:49,117 --> 01:25:50,718
They're not gonna let you
get away with this.

1401
01:25:50,818 --> 01:25:52,787
Well, physical locations
are paying up

1402
01:25:52,920 --> 01:25:55,255
to $10 a square foot
when we pay pennies

1403
01:25:55,422 --> 01:25:56,824
a square foot
for our warehouses

1404
01:25:56,958 --> 01:25:58,559
that can be located
just outside

1405
01:25:58,660 --> 01:26:00,394
of big metropolitan areas.

1406
01:26:00,494 --> 01:26:02,597
Uh, we only have a small
facility right now in Seattle,

1407
01:26:02,764 --> 01:26:05,800
but we believe expanding
those facilities nationwide

1408
01:26:05,933 --> 01:26:08,102
will get the product
to our customers quicker

1409
01:26:08,268 --> 01:26:11,271
and allow us to maintain
that lower cost structure.

1410
01:26:11,438 --> 01:26:13,641
To me,
if I'm hearing you correctly,

1411
01:26:13,775 --> 01:26:15,610
you're open 24 hours,

1412
01:26:15,777 --> 01:26:18,178
it's faster and easier
to buy books,

1413
01:26:18,311 --> 01:26:20,247
it's cheaper
'cause of sales tax,

1414
01:26:20,347 --> 01:26:22,349
and it's cheaper
for you to deliver that

1415
01:26:22,482 --> 01:26:24,686
'cause you don't have the cost
of brick and mortar.

1416
01:26:24,819 --> 01:26:26,319
Does it end with books,

1417
01:26:26,453 --> 01:26:28,188
or would there be
an opportunity to sell

1418
01:26:28,321 --> 01:26:30,190
other products and services
to this customer base?

1419
01:26:30,323 --> 01:26:33,127
Other categories that we look
to expand into are music

1420
01:26:33,293 --> 01:26:36,463
and, um, other
vast library categories.

1421
01:26:45,973 --> 01:26:49,309
I mean that was the greatest
performance ever.

1422
01:26:49,443 --> 01:26:51,344
-Thanks!
-And it means a lot, like,

1423
01:26:51,478 --> 01:26:53,514
when you said
full steam ahead, like this--

1424
01:26:53,648 --> 01:26:55,348
But what about
small businesses?

1425
01:26:55,482 --> 01:26:57,819
-What about 'em?
-They're honest people.

1426
01:26:57,952 --> 01:26:59,687
We're a small business,

1427
01:26:59,821 --> 01:27:01,155
we should be helping
each other out.

1428
01:27:01,288 --> 01:27:02,990
We won't be for long.

1429
01:27:03,124 --> 01:27:05,827
If this is gonna work,
we have to continue to scale.

1430
01:27:09,530 --> 01:27:11,666
All right, team.

1431
01:27:13,300 --> 01:27:17,337
So, as you all know,
beta testing begins today.

1432
01:27:17,839 --> 01:27:20,174
We've assembled a list of
several hundred of our friends

1433
01:27:20,340 --> 01:27:22,342
and family
that will be receiving a link

1434
01:27:22,476 --> 01:27:25,378
to a test site where
they can place test orders.

1435
01:27:25,513 --> 01:27:27,347
Of course,
they could place a real order,

1436
01:27:27,481 --> 01:27:28,649
but there's a chance that

1437
01:27:28,750 --> 01:27:30,151
there'll still be some
glitches.

1438
01:27:30,250 --> 01:27:33,654
Now, there's a lot
of work to be done

1439
01:27:33,755 --> 01:27:39,560
before the whole site goes live
in July, but there's a saying.

1440
01:27:39,694 --> 01:27:41,596
You can work long,
you can work hard,

1441
01:27:41,729 --> 01:27:43,197
and you can work smart,

1442
01:27:43,363 --> 01:27:44,766
but you can only
pick two of them.

1443
01:27:45,365 --> 01:27:48,836
At Amazon.com, we need
all three every single day.

1444
01:27:48,936 --> 01:27:52,272
If we're gonna make Amazon.com
the world's greatest website,

1445
01:27:52,405 --> 01:27:55,076
it begins with all
of our hard work.

1446
01:27:55,209 --> 01:27:56,611
So, let's go.

1447
01:28:17,397 --> 01:28:19,066
Ready?

1448
01:28:26,073 --> 01:28:28,976
We're live.

1449
01:28:52,399 --> 01:28:54,334
I'm going to get
something to eat.

1450
01:28:55,636 --> 01:28:57,004
Care to join me?

1451
01:28:59,106 --> 01:29:00,842
-I'm gonna hang back.
-All right.

1452
01:29:01,576 --> 01:29:03,678
- Niko?
- Yeah, I could eat.

1453
01:29:04,477 --> 01:29:07,181
- Jeff?
- I'm good, thank you.

1454
01:29:07,315 --> 01:29:10,450
All right.

1455
01:29:24,431 --> 01:29:26,000
Jeff, can I talk to you
for a second?

1456
01:29:26,133 --> 01:29:27,467
Sure.

1457
01:29:29,637 --> 01:29:31,639
So, I guess because
we're on the home stretch now,

1458
01:29:31,806 --> 01:29:33,373
I've been thinking.

1459
01:29:33,507 --> 01:29:35,375
I look at everything
I've given to this company

1460
01:29:35,509 --> 01:29:38,145
and quite frankly,
I put everything I had into it.

1461
01:29:38,312 --> 01:29:40,014
Paul has, too.

1462
01:29:40,147 --> 01:29:41,716
I mean, we built the damn site.

1463
01:29:41,849 --> 01:29:43,317
The site is everything,
you know that.

1464
01:29:43,985 --> 01:29:45,553
You guys are rock stars,
I know.

1465
01:29:47,221 --> 01:29:49,123
So, I guess
what I'm wondering is,

1466
01:29:49,223 --> 01:29:51,993
why aren't we founders
along with you and MacKenzie?

1467
01:29:52,159 --> 01:29:54,461
Why aren't we receiving
founder's shares?

1468
01:29:57,565 --> 01:29:58,966
'Cause you never asked.

1469
01:30:02,336 --> 01:30:04,572
You remember that time
we got together for coffee?

1470
01:30:04,705 --> 01:30:06,574
Came up with the terms
of your agreement,

1471
01:30:06,707 --> 01:30:09,644
wrote up the contract,
which you signed.

1472
01:30:11,012 --> 01:30:16,017
Now, whatever the difference
is from what you did receive

1473
01:30:17,351 --> 01:30:20,688
to what you believe you're due
should be a lesson to you.

1474
01:30:21,389 --> 01:30:24,424
Know your worth, Shel.

1475
01:30:27,561 --> 01:30:29,664
When we had first met
in that coffee shop,

1476
01:30:29,764 --> 01:30:31,265
I knew my worth.

1477
01:30:32,033 --> 01:30:34,168
I knew my worth so much,
I was willing to follow

1478
01:30:34,268 --> 01:30:36,704
this dream of yours
to revolutionize commerce.

1479
01:30:38,072 --> 01:30:39,907
I know you wanna
change the world,

1480
01:30:40,041 --> 01:30:42,076
Jeff, but what're you trying
to change it to?

1481
01:30:42,877 --> 01:30:44,745
Huh. To think
I figured you out.

1482
01:30:52,586 --> 01:30:54,221
I just want to make history.

1483
01:31:38,265 --> 01:31:40,968
Hey. I'm going to bed.
You should, too.

1484
01:31:41,102 --> 01:31:45,072
- I should, too.
- No, but really. You should.

1485
01:31:46,607 --> 01:31:48,309
It's the weekend.

1486
01:31:48,442 --> 01:31:50,411
The test is running smoothly,
and there's no reason

1487
01:31:50,511 --> 01:31:52,513
why you can't get a good
night's sleep with your wife.

1488
01:31:54,615 --> 01:31:56,117
While you're at it,

1489
01:31:56,283 --> 01:31:57,785
why don't you send
Paul and Shel home, too.

1490
01:31:57,952 --> 01:31:59,620
You're right.

1491
01:32:00,287 --> 01:32:02,023
Don't sound too excited.

1492
01:32:03,791 --> 01:32:08,095
I just feel like watching
my toddler learn how to walk.

1493
01:32:09,797 --> 01:32:11,465
If I don't pay attention...

1494
01:32:11,632 --> 01:32:14,168
It's gonna crack its head open
on a chrome coffee table?

1495
01:32:14,635 --> 01:32:16,170
Exactly.

1496
01:32:18,372 --> 01:32:20,007
That's a feeling
I wouldn't trust.

1497
01:32:20,641 --> 01:32:22,009
It's just a test.

1498
01:32:22,877 --> 01:32:24,345
None of this matters yet,

1499
01:32:24,478 --> 01:32:26,313
it's gonna be a few weeks
before any orders

1500
01:32:26,480 --> 01:32:28,716
even maybe come in,
you know--

1501
01:32:35,890 --> 01:32:37,725
Is that what I think it is?

1502
01:32:38,192 --> 01:32:40,661
<i>Fluid Concepts</i>
<i>and Creative Analogies.</i>

1503
01:32:42,496 --> 01:32:43,697
Paid with a credit card.

1504
01:32:44,365 --> 01:32:45,866
We got our first order.