1 00:00:00,944 --> 00:00:03,180 [projector whirring] 2 00:00:04,315 --> 00:00:06,883 [epic music] 3 00:00:17,161 --> 00:00:18,995 ASTRONAUT: Five, four... 4 00:00:19,163 --> 00:00:20,464 Command engine start. 5 00:00:20,564 --> 00:00:22,833 Two, one. Ignition. 6 00:00:22,999 --> 00:00:24,368 [rocket powering on] 7 00:00:28,505 --> 00:00:30,841 [engine rumbling] 8 00:00:39,550 --> 00:00:41,518 WOMAN: Oh, yeah, look at her go! 9 00:00:41,685 --> 00:00:43,720 Mission control has confirmed New Shepard has cleared 10 00:00:43,854 --> 00:00:46,823 the tower on her way to space from Launch Site One 11 00:00:46,923 --> 00:00:50,727 in the west Texas desert with Mannequin Skywalker on board. 12 00:00:53,063 --> 00:00:55,566 [gentle music playing] 13 00:00:55,699 --> 00:00:57,401 JEFF: I was born into great wealth. 14 00:00:57,534 --> 00:00:59,270 Not monetary wealth, 15 00:00:59,403 --> 00:01:01,037 but the wealth of a loving family. 16 00:01:01,672 --> 00:01:04,408 A family that fostered my curiosity 17 00:01:05,008 --> 00:01:07,043 and encouraged me to dream big. 18 00:01:09,380 --> 00:01:13,784 My mom, Jackie, had me when she was 17 years old. 19 00:01:15,886 --> 00:01:19,956 My dad's name is Miguel. He adopted me when I was four. 20 00:01:21,592 --> 00:01:24,127 He was 16 when he came to the United States 21 00:01:24,261 --> 00:01:27,531 from Cuba, shortly after the Castro Regime. 22 00:01:30,367 --> 00:01:32,436 My dad didn't speak English 23 00:01:32,569 --> 00:01:34,905 and he did not have an easy path. 24 00:01:35,038 --> 00:01:38,141 What he did have was grit and determination. 25 00:01:38,909 --> 00:01:41,245 Together, with my grandparents, 26 00:01:41,412 --> 00:01:43,079 these hard-working, 27 00:01:43,214 --> 00:01:46,082 resourceful, and loving people made me who I am. 28 00:01:50,787 --> 00:01:53,490 I walked away from a steady job on Wall Street 29 00:01:53,624 --> 00:01:56,493 into a Seattle garage to pursue my dream, 30 00:01:56,960 --> 00:01:59,730 fully understanding that it might not work. 31 00:02:00,831 --> 00:02:04,468 It feels just like yesterday I was driving packages 32 00:02:04,601 --> 00:02:06,102 to the post office myself, 33 00:02:06,770 --> 00:02:10,341 dreaming that one day we might afford a forklift. 34 00:02:13,477 --> 00:02:15,178 You earn trust slowly, over time, 35 00:02:15,312 --> 00:02:17,248 doing hard things well. 36 00:02:18,114 --> 00:02:21,252 We offer fast shipping and everyday low prices. 37 00:02:22,018 --> 00:02:24,020 We make promises to our customers 38 00:02:24,154 --> 00:02:25,589 that we intend to keep. 39 00:02:26,623 --> 00:02:28,859 We make principled decisions, 40 00:02:28,992 --> 00:02:32,696 however unpopular, and our approach is working. 41 00:02:33,264 --> 00:02:38,302 *** 42 00:02:46,142 --> 00:02:48,879 [cars honking] 43 00:02:49,012 --> 00:02:51,982 [uplifting music playing] 44 00:02:55,986 --> 00:02:58,889 [office din] 45 00:03:08,632 --> 00:03:11,034 [keyboard clacking] 46 00:03:23,847 --> 00:03:26,082 Jeff, David just asked about you, let's go. 47 00:03:26,216 --> 00:03:28,352 -We're late. -Shit! 48 00:03:30,887 --> 00:03:33,990 Oh, my goodness, how are you always late? 49 00:03:34,090 --> 00:03:35,926 'Cause I'm always working. 50 00:03:36,860 --> 00:03:38,762 Let's see how well that excuse works on David. 51 00:03:40,731 --> 00:03:43,233 -Is this a sleeping bag? -No. 52 00:03:49,540 --> 00:03:52,576 You do know that that's a poor answer 53 00:03:52,709 --> 00:03:54,378 to tell me that that's a jump bag 54 00:03:54,545 --> 00:03:56,012 instead of a sleeping bag 55 00:03:56,112 --> 00:03:57,781 when you have a pillow sticking out of it? 56 00:03:57,914 --> 00:04:01,217 -You believe it. -[scoffs] Come on, man. 57 00:04:02,118 --> 00:04:03,520 Okay, here we go. 58 00:04:03,620 --> 00:04:05,288 DAVID: Mr. Bezos, thanks for joining us. 59 00:04:05,422 --> 00:04:06,890 You mean, I had a choice? 60 00:04:07,023 --> 00:04:08,559 Back to what we were talking about. 61 00:04:08,725 --> 00:04:10,394 Look, we're not gonna spend all day 62 00:04:10,527 --> 00:04:12,062 talking about how great our quarter was. 63 00:04:12,228 --> 00:04:13,764 Our numbers are fine, 64 00:04:13,897 --> 00:04:15,432 but that's not what we're gonna do. 65 00:04:15,566 --> 00:04:17,100 We wanna talk about how we're gonna move 66 00:04:17,233 --> 00:04:18,735 the business forward, right? 67 00:04:18,902 --> 00:04:20,771 So, I wanted to spend a little time going over 68 00:04:20,904 --> 00:04:22,739 an idea that Anton and his team brought us. 69 00:04:22,906 --> 00:04:25,709 Let's put it up on the board. Online brokerage. 70 00:04:26,477 --> 00:04:29,613 The idea that we would actually start transacting 71 00:04:29,746 --> 00:04:31,915 completely online. 72 00:04:32,082 --> 00:04:34,150 Where consumers can go on and instantaneously 73 00:04:34,284 --> 00:04:35,886 execute a trade. 74 00:04:35,986 --> 00:04:38,088 Now, I think all of you are kind of wondering 75 00:04:38,254 --> 00:04:39,756 how it's gonna affect us on the fee side, 76 00:04:39,923 --> 00:04:41,458 and there's gonna be less fee, 77 00:04:41,592 --> 00:04:43,259 but there's also gonna be less cash going out. 78 00:04:43,394 --> 00:04:45,095 That's a win-win for everybody, isn't it? 79 00:04:45,228 --> 00:04:47,764 As we move forward, I wanna see good ideas, 80 00:04:47,898 --> 00:04:50,133 the next big idea. 81 00:04:51,001 --> 00:04:52,335 Does that make sense to you? 82 00:04:52,803 --> 00:04:54,738 And remember one thing: 83 00:04:54,838 --> 00:04:56,306 ALL: It's all about the data. 84 00:04:56,440 --> 00:04:59,142 [tense music playing, keyboard clacking] 85 00:05:07,684 --> 00:05:13,990 *** 86 00:05:25,502 --> 00:05:27,303 [Jeff and MacKenzie chuckling] 87 00:05:30,974 --> 00:05:32,275 I don't know, I just... 88 00:05:33,644 --> 00:05:35,011 feel like I'm in a rut. 89 00:05:36,813 --> 00:05:38,982 Sometimes like I don't want to get back into writing. 90 00:05:39,149 --> 00:05:40,817 You should, 100%. 91 00:05:41,485 --> 00:05:44,488 Yeah, but there's no money in that. 92 00:05:45,355 --> 00:05:46,723 Could be. 93 00:05:46,857 --> 00:05:48,525 You're an amazing writer, you know that. 94 00:05:49,993 --> 00:05:51,862 You're my husband, you have to say that. 95 00:05:51,995 --> 00:05:53,497 I'm serious! 96 00:05:53,664 --> 00:05:55,131 Some of the stuff you've written 97 00:05:55,231 --> 00:05:56,800 just makes me want to cry. 98 00:05:56,900 --> 00:05:58,902 -Ugh. -And I have several times. 99 00:05:59,035 --> 00:06:00,571 -Oh, stop. -[chuckles] 100 00:06:02,673 --> 00:06:04,508 [sighs] 101 00:06:06,877 --> 00:06:09,412 You're amazingly talented. You know that. 102 00:06:09,546 --> 00:06:12,683 [emotional music playing] 103 00:06:12,849 --> 00:06:14,384 Thank you. 104 00:06:15,986 --> 00:06:18,021 It's just easier said than done sometimes. 105 00:06:20,557 --> 00:06:23,093 With the job and all, I just don't have as much time for it. 106 00:06:25,829 --> 00:06:28,532 And it's not like I don't love my job, 107 00:06:28,699 --> 00:06:30,934 I'm so grateful for the opportunity, but... 108 00:06:32,569 --> 00:06:36,607 I never imagined myself as a glorified secretary. 109 00:06:39,109 --> 00:06:40,611 You're not a secretary. 110 00:06:41,545 --> 00:06:43,379 You're a novelist trapped in a boring job, 111 00:06:43,547 --> 00:06:45,248 believe me, I know. 112 00:06:45,381 --> 00:06:48,885 Yeah. VP of the company understands. 113 00:06:50,721 --> 00:06:52,055 Things are good right now, 114 00:06:53,023 --> 00:06:55,792 but I always pictured I'd start a business or something. 115 00:06:56,392 --> 00:06:58,695 Never thought that I'd just end up as another hedge fund guy. 116 00:07:00,731 --> 00:07:02,132 Well, what's stopping you? 117 00:07:03,299 --> 00:07:05,268 Just gotta be there. 118 00:07:06,136 --> 00:07:08,038 No, seriously, 119 00:07:08,138 --> 00:07:10,240 what's-- what's stopping you from starting your own company? 120 00:07:10,406 --> 00:07:11,975 A business idea. 121 00:07:12,108 --> 00:07:14,110 There's the logistics, the supply chain, 122 00:07:14,244 --> 00:07:15,746 I-- I don't know the first thing 123 00:07:15,879 --> 00:07:17,581 about getting a business off the ground. 124 00:07:18,081 --> 00:07:20,584 Plus, I have a steady job, why would I risk that? 125 00:07:20,751 --> 00:07:22,753 No, no. Forget that! 126 00:07:22,919 --> 00:07:24,420 You can get another job if you wanted to. 127 00:07:24,588 --> 00:07:26,089 I mean, with a mind like yours, 128 00:07:26,222 --> 00:07:27,824 you'd get hired anywhere in an instant. 129 00:07:28,959 --> 00:07:30,260 Seriously. 130 00:07:33,797 --> 00:07:36,399 If you wanna start your own company, 131 00:07:36,499 --> 00:07:38,268 you should go for it. 132 00:07:42,272 --> 00:07:44,841 You're right. You're right. 133 00:07:44,975 --> 00:07:46,610 No more excuses. 134 00:07:49,445 --> 00:07:50,781 And there is something. 135 00:07:52,115 --> 00:07:53,516 I read an article the other day. 136 00:07:54,084 --> 00:07:59,823 Did you know that the internet is growing at 2,300% a year? 137 00:08:01,357 --> 00:08:03,293 Holy shit, that's a lot. 138 00:08:03,459 --> 00:08:07,297 Yeah. That's an understatement. Nothing grows at 2,300%. 139 00:08:07,463 --> 00:08:08,765 Ever. 140 00:08:11,968 --> 00:08:13,336 Yeah. 141 00:08:14,137 --> 00:08:18,308 I mean, that's the million-dollar idea, I guess. 142 00:08:18,441 --> 00:08:20,476 It's-- It's numbers, really, 143 00:08:20,644 --> 00:08:23,313 but if I could find a way to capitalize on it... 144 00:08:24,347 --> 00:08:26,683 I mean, imagine if we started a business 145 00:08:26,817 --> 00:08:29,485 and in its first year did a million dollars in sales 146 00:08:29,653 --> 00:08:31,454 and grew 2,300%. 147 00:08:31,554 --> 00:08:33,990 That means its second year would do $23 million, 148 00:08:34,157 --> 00:08:36,226 and then if it grew another 2,300% 149 00:08:36,359 --> 00:08:39,730 it would do $529 million in its third year. 150 00:08:40,831 --> 00:08:42,132 [laughs softly] 151 00:08:42,833 --> 00:08:44,367 -Wow. -Yeah. 152 00:08:46,002 --> 00:08:48,004 Could be the idea David's been looking for. 153 00:08:49,706 --> 00:08:51,174 Well, are you gonna tell him about it? 154 00:08:51,708 --> 00:08:54,244 Not yet. I don't even know what we're gonna sell. 155 00:08:57,080 --> 00:08:58,649 Whatever it is... 156 00:09:00,684 --> 00:09:01,985 it could be big. 157 00:09:08,558 --> 00:09:12,395 [upbeat electronic music playing] 158 00:09:34,718 --> 00:09:40,256 *** 159 00:09:59,910 --> 00:10:01,812 [music fades out] 160 00:10:03,747 --> 00:10:06,416 [train rumbling distantly] 161 00:10:24,267 --> 00:10:27,303 [bright electronic music playing] 162 00:10:48,458 --> 00:10:50,761 [car honking] 163 00:10:50,861 --> 00:10:53,529 Move! First time in New York? 164 00:10:59,970 --> 00:11:02,205 [music continues] 165 00:11:31,701 --> 00:11:33,003 [elevator dings] 166 00:11:35,205 --> 00:11:36,539 -Jeff! Jeff! -One quick minute. 167 00:11:36,672 --> 00:11:38,074 Jeff, he's on a call! 168 00:11:38,208 --> 00:11:39,409 DAVID: A great opportunity. 169 00:11:39,542 --> 00:11:40,844 I'd-- It'd be a real honor. 170 00:11:41,511 --> 00:11:42,745 Absolutely. 171 00:11:43,513 --> 00:11:45,081 I agree. 172 00:11:45,215 --> 00:11:47,417 -[mouthing] What is this? -Tomorrow's best idea. 173 00:11:47,550 --> 00:11:49,319 Okay, Tom, let me give you a call back, 174 00:11:49,419 --> 00:11:50,987 something just came up, okay? 175 00:11:51,087 --> 00:11:52,388 Hey, thanks so much. 176 00:11:54,190 --> 00:11:55,992 That was a friend at the White House. 177 00:11:56,860 --> 00:11:58,328 President's asking me to be on his council 178 00:11:58,428 --> 00:12:00,163 for science and technology. 179 00:12:00,263 --> 00:12:02,899 -Congratulations. -Well, it's important, right? 180 00:12:03,366 --> 00:12:05,235 But obviously not as important as this. 181 00:12:05,368 --> 00:12:09,439 Tell me something that grows at a 2,300% annual growth rate. 182 00:12:09,572 --> 00:12:12,075 Outside of petri dishes, nothing. 183 00:12:13,343 --> 00:12:15,411 Forget about it, keep reading. Right there. 184 00:12:15,545 --> 00:12:17,280 That's a month's work, right there. 185 00:12:17,413 --> 00:12:19,215 Jeff, if you don't shut the fuck up 186 00:12:19,382 --> 00:12:20,951 it's gonna take me a month to read it. 187 00:12:21,551 --> 00:12:23,119 Forget about it. Let me bottom line it. 188 00:12:23,753 --> 00:12:26,556 -Books. -Books? That's your idea? 189 00:12:26,689 --> 00:12:27,891 It's tomorrow's best idea. 190 00:12:28,024 --> 00:12:29,592 The one you've been looking for. 191 00:12:29,725 --> 00:12:32,095 Jeff, I haven't been looking for books. In fact, 192 00:12:32,228 --> 00:12:34,397 I don't even know what the fuck you're talking about. 193 00:12:34,530 --> 00:12:36,732 -Have you gotten any sleep? -Let me explain it to you. 194 00:12:36,867 --> 00:12:39,903 See, millions of copies of books are published every year 195 00:12:40,036 --> 00:12:42,405 and-- and millions more internationally, 196 00:12:42,906 --> 00:12:45,976 but a physical store can only carry several thousand books. 197 00:12:46,109 --> 00:12:47,710 Well, that's true of any retailer. 198 00:12:47,810 --> 00:12:49,212 Right, take Barnes & Noble. 199 00:12:49,312 --> 00:12:52,048 $1.6 billion a year in sales. 200 00:12:52,748 --> 00:12:55,818 But any physical Barnes & Noble store 201 00:12:55,952 --> 00:12:58,121 only has thousands of copies. 202 00:12:58,955 --> 00:13:02,425 Now, add several of Barnes & Noble stores, 203 00:13:02,592 --> 00:13:04,494 and you still have thousands of copies. 204 00:13:04,627 --> 00:13:07,163 But there's potentially millions of copies 205 00:13:07,297 --> 00:13:09,632 that could be sold, but not in a physical store. 206 00:13:10,934 --> 00:13:13,769 Now, imagine a virtual store 207 00:13:16,606 --> 00:13:19,809 that was open 24 hours a day, seven days a week, 208 00:13:21,577 --> 00:13:24,680 and could carry an infinite amount of books, 209 00:13:24,814 --> 00:13:26,917 potentially every book that ever existed. 210 00:13:27,583 --> 00:13:29,119 Jeff, do me a favor. 211 00:13:29,252 --> 00:13:31,121 Go wash up, shave, 212 00:13:31,254 --> 00:13:32,688 and that sleeping bag that you have? 213 00:13:32,822 --> 00:13:34,524 Go take a little nap. 214 00:13:34,657 --> 00:13:37,193 And I want you to meet me in the park in an hour, okay? 215 00:13:37,327 --> 00:13:38,962 [sighs] 216 00:13:47,170 --> 00:13:48,871 [door closes] 217 00:13:50,640 --> 00:13:52,808 [tranquil music playing, birds chirping] 218 00:13:54,644 --> 00:13:56,980 [bike bell ringing] 219 00:13:57,147 --> 00:14:00,150 -You clean up nice. -Thanks, David. 220 00:14:00,716 --> 00:14:03,853 You know, it's a great idea with a good plan. 221 00:14:06,822 --> 00:14:08,791 I'm so relieved you-- you liked it. 222 00:14:08,891 --> 00:14:10,493 I mean, with 76-- 223 00:14:10,660 --> 00:14:12,562 Take a look at that guy over there. 224 00:14:14,797 --> 00:14:16,499 Now take a look at that guy. 225 00:14:19,469 --> 00:14:21,071 Which one do you think's happier? 226 00:14:23,873 --> 00:14:25,575 -The one with the hotdog. -Why do you say that? 227 00:14:25,708 --> 00:14:27,877 He's living for the moment. 228 00:14:28,011 --> 00:14:30,680 Does that mean that the other guy's miserable? Right? 229 00:14:31,347 --> 00:14:33,016 Maybe. Yeah. 230 00:14:33,149 --> 00:14:36,019 Let's jump ahead 20 years to 2014. 231 00:14:36,152 --> 00:14:37,920 Who do you think's gonna be happier, 232 00:14:38,054 --> 00:14:40,356 the guy eating hotdogs that didn't plan for his future 233 00:14:40,490 --> 00:14:42,258 or the guy who worked his ass off 234 00:14:42,392 --> 00:14:44,194 to get where he wanted to go? 235 00:14:44,694 --> 00:14:47,163 People always make the same mistake. 236 00:14:47,263 --> 00:14:49,499 They focus on short-term goals instead of planning 237 00:14:49,599 --> 00:14:52,002 for the future, instead of planning for the future 238 00:14:52,102 --> 00:14:54,737 and using a short-term strategy to execute it. 239 00:14:55,571 --> 00:14:58,041 You're the youngest vice president 240 00:14:58,208 --> 00:15:00,510 of the fastest growing hedge fund in America. 241 00:15:00,943 --> 00:15:02,778 You make a six-figure salary. 242 00:15:03,546 --> 00:15:05,715 Your coworkers respect you, 243 00:15:05,881 --> 00:15:08,451 and you want to throw all of that away to, what, sell books? 244 00:15:09,585 --> 00:15:10,853 I thought you liked the idea, David. 245 00:15:10,953 --> 00:15:12,355 I do like the idea. 246 00:15:12,455 --> 00:15:14,257 I actually think it's a great idea, 247 00:15:14,390 --> 00:15:16,459 but it's not for me, 248 00:15:16,592 --> 00:15:19,229 and I definitely don't think it's for you. 249 00:15:19,895 --> 00:15:22,432 Jeff, you're brilliant and you're ambitious 250 00:15:22,565 --> 00:15:24,400 and I love that about you, 251 00:15:25,901 --> 00:15:29,239 but, ultimately, you have to think bigger, okay? 252 00:15:29,405 --> 00:15:31,607 You have a career to grow, and you have places to go 253 00:15:31,741 --> 00:15:33,243 and you have a family to take care of 254 00:15:33,409 --> 00:15:34,810 and your wife wants to move your-- 255 00:15:34,944 --> 00:15:36,412 your whole family forward. 256 00:15:37,213 --> 00:15:39,449 But I don't think that's gonna happen with your plan. 257 00:15:43,419 --> 00:15:44,954 Okay? Let's head out. 258 00:15:49,092 --> 00:15:50,626 WOMAN ON TV: Well, what Alisson should know-- 259 00:15:50,760 --> 00:15:52,595 MAN ON TV: What is internet, anyway? 260 00:15:53,463 --> 00:15:56,732 WOMAN: Internet is that massive computer network. 261 00:15:56,832 --> 00:15:58,934 Starting your own business is one of the most 262 00:15:59,102 --> 00:16:01,003 challenging things you can do. 263 00:16:01,137 --> 00:16:03,239 The risk often outweighs the rewards, 264 00:16:03,339 --> 00:16:05,775 but I'm telling you, if you know what you're doing 265 00:16:05,941 --> 00:16:07,477 and you got nothing to lose, 266 00:16:07,610 --> 00:16:09,579 then why not, right? 267 00:16:09,679 --> 00:16:12,082 That's because fear-- fear is what runs the human heart. 268 00:16:12,182 --> 00:16:14,150 MACKENZIE: Hey. 269 00:16:14,284 --> 00:16:16,152 LEONARD: But if you got the guts to face what's ahead-- 270 00:16:16,286 --> 00:16:19,822 -When'd you get home? -A little while ago. 271 00:16:19,955 --> 00:16:21,791 LEONARD: I didn't have two pennies to rub together. 272 00:16:21,924 --> 00:16:23,826 But I didn't let it slow me down, you know why? 273 00:16:23,959 --> 00:16:25,628 I'll tell you why. When I was a kid, 274 00:16:25,761 --> 00:16:27,497 I used to caddy at this country club. 275 00:16:27,630 --> 00:16:29,031 And every morning... 276 00:16:32,168 --> 00:16:35,138 Brought some take out. You hungry? 277 00:16:38,774 --> 00:16:40,543 Those biscuits will ruin your dinner. 278 00:16:45,981 --> 00:16:48,984 -What'd you get? -Chinese. 279 00:16:55,158 --> 00:16:57,393 [chair scraping] 280 00:17:07,703 --> 00:17:12,875 So... you gonna tell me why you left work early today? 281 00:17:16,412 --> 00:17:18,080 No reason. 282 00:17:18,681 --> 00:17:20,916 Oh, come on, I know you had your pitch with David 283 00:17:21,050 --> 00:17:23,353 and look at you, you're wallowing in self-pity. 284 00:17:23,886 --> 00:17:25,188 No, I'm not. 285 00:17:25,355 --> 00:17:26,722 Jeff, you're a terrible liar. 286 00:17:29,659 --> 00:17:31,194 He's not interested, okay? 287 00:17:32,495 --> 00:17:33,763 Well, why not? 288 00:17:33,896 --> 00:17:35,231 He said it was a great idea, 289 00:17:35,365 --> 00:17:37,099 just not for the company or for me. 290 00:17:38,067 --> 00:17:39,769 What the hell's that supposed to mean? 291 00:17:39,902 --> 00:17:42,405 It means I shouldn't be taking risks like this. 292 00:17:43,539 --> 00:17:46,209 And he asked me, would I risk everything for this idea? 293 00:17:46,342 --> 00:17:47,943 And, honestly, I wouldn't. 294 00:17:48,844 --> 00:17:50,546 Well, why wouldn't you risk it all? 295 00:17:52,948 --> 00:17:55,451 I don't think the risk is worth the opportunity. 296 00:17:56,952 --> 00:18:00,223 I have a steady career, we have a family. 297 00:18:01,391 --> 00:18:02,858 What if we wanna have kids one day? 298 00:18:02,958 --> 00:18:04,894 I can't be living with this kind of risk. 299 00:18:05,060 --> 00:18:07,630 Whoa, whoa, hold up there, cowboy. 300 00:18:09,565 --> 00:18:12,902 Listen, if we wanna have kids, 301 00:18:13,068 --> 00:18:14,904 we'll discuss that in the future. 302 00:18:15,405 --> 00:18:16,772 Later on down the line. 303 00:18:17,273 --> 00:18:20,576 As for your job, you can get another one. 304 00:18:21,444 --> 00:18:23,579 You're Jeff Bezos, 305 00:18:23,746 --> 00:18:26,749 the youngest VP in the history of D.E. Shaw. 306 00:18:26,882 --> 00:18:28,818 you really think this is your only opportunity 307 00:18:28,951 --> 00:18:30,253 for a good job in the future? 308 00:18:31,421 --> 00:18:32,655 Hell no! 309 00:18:33,256 --> 00:18:35,090 Whatever it is you choose to do, 310 00:18:35,225 --> 00:18:37,593 you're going to be incredible at. 311 00:18:39,094 --> 00:18:40,496 I know it. 312 00:18:41,431 --> 00:18:44,267 And if this is something that you wanna do, 313 00:18:44,767 --> 00:18:46,135 then I believe in you. 314 00:18:47,803 --> 00:18:49,839 And you need to believe in yourself, 315 00:18:49,972 --> 00:18:52,808 'cause you're not just someone who takes unnecessary risks, 316 00:18:52,942 --> 00:18:56,312 you're someone who-- who looks at the possibilities, 317 00:18:56,446 --> 00:18:58,113 runs the numbers, 318 00:18:58,281 --> 00:19:00,149 and then takes the chances that are worth taking! 319 00:19:04,654 --> 00:19:06,789 You said to think about the future, right? 320 00:19:10,125 --> 00:19:12,262 Is D.E. Shaw really what you envision 321 00:19:12,362 --> 00:19:14,096 for the rest of your life? 322 00:19:24,874 --> 00:19:28,811 [pensive music playing] 323 00:19:33,283 --> 00:19:35,985 Regret... minimization. 324 00:19:38,354 --> 00:19:39,989 What? 325 00:19:41,991 --> 00:19:43,993 Regret minimization framework. 326 00:19:44,159 --> 00:19:46,362 I need to minimize the amount of regrets 327 00:19:46,496 --> 00:19:47,830 that I'm gonna have by age 80. 328 00:19:48,964 --> 00:19:51,334 Okay, that's-- that's one way to look at it. 329 00:19:53,135 --> 00:19:56,005 See, I'm not gonna regret being a part of this Internet thing, 330 00:19:56,138 --> 00:19:59,475 but I will regret not trying, and if it fails, who cares? 331 00:20:00,743 --> 00:20:02,678 I'm not living my life in regret. 332 00:20:03,546 --> 00:20:04,847 So, you're gonna go for it? 333 00:20:05,014 --> 00:20:06,248 Yeah, we're going for it! 334 00:20:07,049 --> 00:20:10,152 All right, Internet man! So, what's our next move? 335 00:20:10,252 --> 00:20:11,654 We're quitting our jobs. 336 00:20:14,023 --> 00:20:16,859 [chuckles softly] I'm sorry. We? 337 00:20:17,360 --> 00:20:19,529 Yeah. I'm not doing this without you. 338 00:20:21,764 --> 00:20:23,933 And we're not starting a business venture here. 339 00:20:25,067 --> 00:20:27,903 -I need you. -But-- But... 340 00:20:28,037 --> 00:20:29,405 We can do this. 341 00:20:31,541 --> 00:20:32,775 It's gonna be okay. 342 00:20:33,876 --> 00:20:36,546 We have savings, we're gonna be together. 343 00:20:38,514 --> 00:20:39,749 You can have time to write. 344 00:20:45,020 --> 00:20:46,255 It's gonna work out. 345 00:20:47,923 --> 00:20:50,893 -Okay. Okay, I'm in. -Okay? Doing it? 346 00:20:51,060 --> 00:20:52,428 -We're doing it. -We're doing it! 347 00:20:56,098 --> 00:20:58,968 -You're amazing. -I'm so excited for us. 348 00:20:59,101 --> 00:21:00,636 This is gonna work. 349 00:21:00,770 --> 00:21:03,272 -I'm scared, but I'm excited. -I'm scared, too! 350 00:21:03,406 --> 00:21:04,640 [chuckles] 351 00:21:04,774 --> 00:21:06,108 Zander. 352 00:21:06,241 --> 00:21:07,877 Hey, it's Jeff Bezos. 353 00:21:08,611 --> 00:21:13,416 Yeah, MacKenzie's great. I'm starting a new business. 354 00:21:14,249 --> 00:21:15,751 We're gonna sell on the Internet. 355 00:21:15,918 --> 00:21:17,953 Yeah, Warren, Internet. 356 00:21:18,087 --> 00:21:20,956 I-N-T-E-R-N-E-T. 357 00:21:23,092 --> 00:21:25,060 Yeah. You have a modem, right? 358 00:21:26,429 --> 00:21:29,231 Yeah, you're gonna go online and buy. 359 00:21:29,331 --> 00:21:31,601 You know how you said if I ever had a big idea 360 00:21:31,734 --> 00:21:33,936 to call you and-- and, um-- This is it. 361 00:21:34,404 --> 00:21:36,105 We're starting a website. 362 00:21:37,106 --> 00:21:38,441 Website. 363 00:21:38,574 --> 00:21:40,776 Yeah, Nancy. Okay. 364 00:21:42,612 --> 00:21:45,515 Hmm. We don't have a name for it yet. 365 00:21:45,648 --> 00:21:46,949 Valuation? 366 00:21:48,584 --> 00:21:50,285 A million dollars? 367 00:21:50,420 --> 00:21:53,288 Yeah, Bill, the valuation isn't determined yet. 368 00:21:53,756 --> 00:21:56,125 We don't know what the profit margins are gonna be. 369 00:21:56,258 --> 00:21:58,994 No. I'm working on the business plan. 370 00:21:59,595 --> 00:22:01,997 No, I've never started a business before. 371 00:22:02,865 --> 00:22:05,034 That's the point, it's called a startup. 372 00:22:05,501 --> 00:22:08,137 How about instead of saying it's a startup business, 373 00:22:08,303 --> 00:22:13,676 why don't you tell them it's an investment opportunity? 374 00:22:14,143 --> 00:22:16,846 If you just invest $50,000... 375 00:22:17,647 --> 00:22:21,484 Yeah. Listen, David. It's going to be big. 376 00:22:21,651 --> 00:22:22,952 We're still working on the plan, 377 00:22:23,052 --> 00:22:24,319 but-- but we'd love to invite you 378 00:22:24,487 --> 00:22:25,821 to be one of the first investors. 379 00:22:25,988 --> 00:22:27,890 What do you mean I'd make a terrible CEO? 380 00:22:28,658 --> 00:22:31,461 [tense music playing] 381 00:22:34,997 --> 00:22:36,331 MACKENZIE: How much is it? 382 00:22:37,667 --> 00:22:39,001 $50,000. 383 00:22:40,970 --> 00:22:42,672 Can't even start a business with that. 384 00:22:42,805 --> 00:22:44,239 No, that can't be, 385 00:22:44,373 --> 00:22:46,075 we must've called over 60 people today. 386 00:22:46,208 --> 00:22:47,743 And half of them said no. 387 00:22:50,345 --> 00:22:51,581 Maybe we can get a loan? 388 00:22:52,381 --> 00:22:55,384 No bank is gonna lend us money. We're a startup. 389 00:22:56,719 --> 00:22:58,053 What do we do, then? 390 00:22:59,321 --> 00:23:00,690 I don't know. 391 00:23:05,094 --> 00:23:09,031 [electronic beeping] 392 00:23:09,198 --> 00:23:11,601 [gentle music playing] 393 00:23:13,936 --> 00:23:15,170 Let's go. 394 00:23:15,270 --> 00:23:17,540 [birds chirping] 395 00:23:19,241 --> 00:23:23,112 -You sure about this? -It's our only option. 396 00:23:24,379 --> 00:23:25,748 But it's up to you. 397 00:23:27,750 --> 00:23:29,084 All right. 398 00:23:36,726 --> 00:23:39,428 There you are! Oh! 399 00:23:40,429 --> 00:23:43,398 -Hey, Mom. -You made it! 400 00:23:43,533 --> 00:23:45,067 Why didn't you give us some warning? 401 00:23:45,234 --> 00:23:47,236 I-- I would've rolled out the red carpet. 402 00:23:47,369 --> 00:23:48,904 You know me, spontaneous to a fault. 403 00:23:49,038 --> 00:23:50,606 [chuckles] Did you hear that? 404 00:23:50,740 --> 00:23:53,743 He's about as spontaneous as a stopwatch. 405 00:23:54,243 --> 00:23:57,279 Oh, you look exhausted. Well, come on in, come in. 406 00:23:58,080 --> 00:24:01,083 -Oh, Mike, they're here! -Oh, my God! 407 00:24:01,250 --> 00:24:03,418 That's my boy. Oh, welcome! 408 00:24:04,587 --> 00:24:07,723 So good to see you! You look great! 409 00:24:07,823 --> 00:24:09,324 So happy you guys made it, look at this! 410 00:24:09,458 --> 00:24:10,726 -Hey, Dad. -Welcome. 411 00:24:10,826 --> 00:24:12,161 This is so great you guys are here! 412 00:24:12,294 --> 00:24:14,096 Feels so good when you're here, 413 00:24:14,263 --> 00:24:16,098 thank you so much, you guys, for coming. Gonna be great. 414 00:24:16,265 --> 00:24:17,633 Okay, I've gotta ask, 415 00:24:17,767 --> 00:24:19,101 is he still totally unorganized? 416 00:24:19,268 --> 00:24:21,270 -Mom! -Yes. 417 00:24:21,436 --> 00:24:23,806 You know, when he was a kid, he used to be just like that. 418 00:24:23,939 --> 00:24:25,775 He had so many inventions, remember, Mike, 419 00:24:25,941 --> 00:24:28,410 up in his room that we finally had to turn over the garage 420 00:24:28,510 --> 00:24:31,113 -to make it your workshop! -Thanks, Mom. 421 00:24:31,280 --> 00:24:32,982 Oh, Mike, would you take the luggage? Take their luggage. 422 00:24:33,115 --> 00:24:35,117 We're gonna have a good time, we're so happy. 423 00:24:35,284 --> 00:24:36,485 -Thank you. All right. -Thank you. 424 00:24:36,619 --> 00:24:38,153 So... 425 00:24:38,287 --> 00:24:39,655 [MacKenzie laughing softly] 426 00:24:41,624 --> 00:24:44,459 -Oh, my gosh, is that you? -JEFF: It's me. 427 00:24:44,627 --> 00:24:46,195 MACKENZIE: That is such a cute photo. 428 00:24:47,296 --> 00:24:49,131 MIKE: A lot of memories, eh? 429 00:24:49,264 --> 00:24:51,333 Ah! We're so happy you guys are here. 430 00:24:51,466 --> 00:24:53,302 -Let's sit, sit, come on. -Let's go. 431 00:24:55,304 --> 00:24:59,008 So, is it happening? Are we gonna be grandparents? 432 00:24:59,141 --> 00:25:00,475 [MacKenzie laughs] 433 00:25:01,143 --> 00:25:02,477 -No. -No. 434 00:25:02,612 --> 00:25:04,513 -JACKLYN: Oh! -Not yet. 435 00:25:04,647 --> 00:25:06,649 This is a great time for you, you are so busy 436 00:25:06,782 --> 00:25:08,550 and you're doing so many great things, it's better 437 00:25:08,684 --> 00:25:10,820 to keep working now, have the kid when you're ready. 438 00:25:10,986 --> 00:25:12,187 How's work? 439 00:25:12,888 --> 00:25:17,526 Actually... we quit our jobs. 440 00:25:17,993 --> 00:25:20,329 -You quit? -Yeah. 441 00:25:20,495 --> 00:25:21,731 Both of you guys? 442 00:25:22,331 --> 00:25:23,699 -Yep. -Yep. 443 00:25:24,700 --> 00:25:26,468 Did you have a fight with David? 444 00:25:26,568 --> 00:25:28,503 No, things are fine with David, you know, 445 00:25:28,671 --> 00:25:30,505 I think he's one of the smartest people I know, 446 00:25:30,673 --> 00:25:32,908 and somebody that uses both sides of his brain. 447 00:25:33,042 --> 00:25:35,978 But, um, just, an opportunity came up 448 00:25:36,078 --> 00:25:37,647 that we just couldn't pass up. 449 00:25:37,747 --> 00:25:39,682 So, you got another offer? 450 00:25:40,515 --> 00:25:42,517 No, Mom, um... 451 00:25:43,052 --> 00:25:46,722 We're actually starting a business online. 452 00:25:46,856 --> 00:25:48,523 On the Internet. Selling books. 453 00:25:49,191 --> 00:25:50,860 The Internet? 454 00:25:51,026 --> 00:25:53,929 So, the Internet, it's a vast network of computers 455 00:25:54,063 --> 00:25:57,399 that communicate with each other and transfer information, 456 00:25:57,532 --> 00:26:01,236 so why couldn't this network be used to conduct commerce? 457 00:26:01,837 --> 00:26:05,440 And we've identified the potential 458 00:26:05,574 --> 00:26:09,712 of selling books through the Internet as a business. 459 00:26:09,879 --> 00:26:11,280 Well, why would you want to do that? 460 00:26:11,413 --> 00:26:13,015 Why wouldn't you just go to the store? 461 00:26:13,115 --> 00:26:16,085 A physical store can never have every book 462 00:26:16,218 --> 00:26:18,020 that ever existed. 463 00:26:18,120 --> 00:26:20,723 And our virtual store could potentially have every book 464 00:26:20,890 --> 00:26:22,557 and we'll just ship it to you. 465 00:26:23,092 --> 00:26:24,794 Mm-hmm. 466 00:26:24,927 --> 00:26:28,097 And plus, the internet's growing at 2,300% a year. 467 00:26:28,898 --> 00:26:30,199 Well, how do you know that? 468 00:26:30,733 --> 00:26:33,102 Well, we've found several analyst reports 469 00:26:33,235 --> 00:26:35,204 and we've been identifying other businesses 470 00:26:35,304 --> 00:26:37,873 that-- that have seen that kind of growth and we believe 471 00:26:37,973 --> 00:26:39,775 we can achieve that selling books. 472 00:26:40,242 --> 00:26:43,145 I don't know, guys, I think this seems really risky. 473 00:26:43,278 --> 00:26:45,080 Couldn't you, like, do this on nights 474 00:26:45,214 --> 00:26:47,416 and weekends, and keep your current job? 475 00:26:49,084 --> 00:26:50,419 No. 476 00:26:50,920 --> 00:26:53,322 Mom, we-- we already quit our jobs. 477 00:26:53,455 --> 00:26:57,927 And... we'll regret not trying this business. 478 00:26:58,060 --> 00:26:59,929 That's actually why we're here. 479 00:27:00,062 --> 00:27:04,299 We were hoping that you both would consider investing. 480 00:27:07,102 --> 00:27:08,403 How much do you need? 481 00:27:09,071 --> 00:27:10,439 Couple hundred thousand. 482 00:27:15,610 --> 00:27:17,780 Three hundred would be great. 483 00:27:19,281 --> 00:27:22,752 You each would get a couple percentage points and ownership 484 00:27:22,852 --> 00:27:25,120 in the business and, if it's successful, 485 00:27:25,287 --> 00:27:27,289 it could be millions of dollars for you. 486 00:27:28,023 --> 00:27:33,028 But I have to warn you, there's a 70% chance it could fail. 487 00:27:34,163 --> 00:27:37,867 I mean, that's the majority 488 00:27:38,000 --> 00:27:39,802 of our retirement fund, honey. 489 00:27:39,969 --> 00:27:41,203 When do you need it by? 490 00:27:44,673 --> 00:27:46,208 Tomorrow. 491 00:27:46,776 --> 00:27:48,811 Well, I've got an idea. 492 00:27:48,978 --> 00:27:50,813 Dinner's almost ready. 493 00:27:51,280 --> 00:27:53,148 Why don't we have a nice dinner 494 00:27:53,282 --> 00:27:55,885 and we can just talk about this later? 495 00:27:56,018 --> 00:27:59,388 [crickets chirping] 496 00:27:59,521 --> 00:28:02,491 [pensive music playing] 497 00:28:15,204 --> 00:28:18,974 [soft music playing] 498 00:28:45,868 --> 00:28:47,536 -You're up early. -Yeah. 499 00:28:50,239 --> 00:28:52,041 I just wanna tell you, 500 00:28:52,174 --> 00:28:54,543 I don't invest in you and I hope you understand that. 501 00:29:03,218 --> 00:29:04,419 Why? 502 00:29:05,087 --> 00:29:06,889 You know, it's an idea that you have to understand, 503 00:29:07,022 --> 00:29:08,423 it takes a lot of planning, 504 00:29:08,557 --> 00:29:11,093 a lot of things, and we don't have a lot. 505 00:29:11,760 --> 00:29:13,095 But I'm not gonna tell you, 506 00:29:13,228 --> 00:29:15,097 you know how much you represent to me. 507 00:29:15,230 --> 00:29:17,432 And I just want to tell you something. 508 00:29:17,566 --> 00:29:19,634 We live in a free country. I believe in America 509 00:29:19,768 --> 00:29:21,937 that every dreams can come true. 510 00:29:22,071 --> 00:29:24,806 And the main thing that I want you to know... 511 00:29:26,108 --> 00:29:27,476 that I believe in you. 512 00:29:27,609 --> 00:29:28,810 So, I'm going to give you something. 513 00:29:28,944 --> 00:29:30,245 These are life savings. 514 00:29:30,913 --> 00:29:33,883 [sighs] Thanks, Dad. 515 00:29:33,983 --> 00:29:35,918 -I love you. -I love you. 516 00:29:42,257 --> 00:29:43,725 I won't let you down. 517 00:29:43,825 --> 00:29:46,295 I know that. Absolutely, I know that. 518 00:29:53,102 --> 00:29:54,769 Can I ask you for another favor? 519 00:29:54,937 --> 00:29:56,771 Another favor now? [laughs] 520 00:29:57,272 --> 00:29:59,174 Can I borrow the truck? 521 00:29:59,308 --> 00:30:01,110 Oh, my God, you gonna kill me. 522 00:30:01,276 --> 00:30:03,112 Your mom is gonna kill me, too, because you know that-- 523 00:30:03,278 --> 00:30:05,147 Go ahead, enjoy yourself. Today's a big day. 524 00:30:09,584 --> 00:30:12,621 [upbeat music playing] 525 00:30:14,957 --> 00:30:16,325 [keyboard clacking] 526 00:30:16,458 --> 00:30:17,826 So, where are we heading? 527 00:30:18,793 --> 00:30:20,595 Just keep heading west, babe. 528 00:30:22,297 --> 00:30:23,798 Okay. 529 00:30:25,634 --> 00:30:28,971 -I'll figure it out soon. -I mean, take your time. 530 00:30:29,138 --> 00:30:31,340 The movers are only, I don't know, 531 00:30:31,473 --> 00:30:33,142 18 hours behind us, I don't-- 532 00:30:33,308 --> 00:30:35,610 I'm sure they don't mind driving aimlessly. 533 00:30:36,811 --> 00:30:38,313 It's probably not the first time they do. 534 00:30:42,817 --> 00:30:44,987 [thunder rumbling] 535 00:30:45,154 --> 00:30:46,655 You sure we're at the right place? 536 00:30:47,156 --> 00:30:48,790 MACKENZIE: Um, you picked it. 537 00:30:55,998 --> 00:30:57,832 Thank you. 538 00:31:02,671 --> 00:31:04,339 [faucet running, MacKenzie spitting] 539 00:31:15,717 --> 00:31:17,852 I think I figured out where we're going. 540 00:31:18,687 --> 00:31:22,157 Oh. I'm really starting to like the nomad life, though. 541 00:31:22,257 --> 00:31:24,693 [chuckles] Well, normally, an analysis like this 542 00:31:24,859 --> 00:31:27,096 would take several months, but since we have 24 hours 543 00:31:27,229 --> 00:31:28,663 to notify the movers, 544 00:31:28,763 --> 00:31:30,332 I've narrowed it down to one city. 545 00:31:30,932 --> 00:31:33,235 It's a city with a favorable tax structure, 546 00:31:33,368 --> 00:31:36,705 a reasonable cost of living, a highly qualified workforce, 547 00:31:36,871 --> 00:31:38,373 and access to ports. 548 00:31:38,907 --> 00:31:40,209 Ports? 549 00:31:40,742 --> 00:31:42,911 'Cause we'll be getting so many books from Asia? 550 00:31:43,045 --> 00:31:46,848 You never know. So, drumroll, please. 551 00:31:47,382 --> 00:31:49,418 [MacKenzie drumming hands] 552 00:31:49,551 --> 00:31:52,187 We're moving to... Seattle, Washington. 553 00:31:53,688 --> 00:31:54,923 [drumroll stops] 554 00:31:55,724 --> 00:31:57,959 -Hmm. -You're not excited. 555 00:31:58,727 --> 00:32:02,964 I mean, the coffee's good, right? 556 00:32:03,098 --> 00:32:04,733 There's more than just coffee in Seattle. 557 00:32:04,866 --> 00:32:06,401 [MacKenzie chuckles] 558 00:32:07,102 --> 00:32:08,637 I better call the movers. 559 00:32:08,770 --> 00:32:10,805 Yeah, they're gonna need an actual address. 560 00:32:10,939 --> 00:32:13,075 At least they know where to point the truck now. 561 00:32:27,622 --> 00:32:30,225 [dreamy music playing] 562 00:32:42,471 --> 00:32:44,239 [door closes] 563 00:32:50,179 --> 00:32:51,680 I wanna show you something. 564 00:32:55,016 --> 00:32:56,651 [sighs] 565 00:33:00,755 --> 00:33:01,990 [door closes] 566 00:33:09,098 --> 00:33:11,032 You're about to see something beautiful. 567 00:33:14,803 --> 00:33:18,973 -It's beautiful. -Yeah. Cadabra. 568 00:33:21,810 --> 00:33:24,213 -What? -Cadabra. 569 00:33:24,979 --> 00:33:26,315 That's the name of our company. 570 00:33:28,817 --> 00:33:30,385 Like magic. 571 00:33:43,998 --> 00:33:46,335 So, you're sure he's gonna do it for a price? 572 00:33:47,236 --> 00:33:48,537 Excellent. 573 00:33:49,238 --> 00:33:51,206 He's a divorce lawyer, of course! 574 00:33:53,242 --> 00:33:55,377 How exactly is opening a corporation 575 00:33:55,510 --> 00:33:56,745 like dissolving a marriage? 576 00:33:57,346 --> 00:33:59,214 All right, thank you. 577 00:33:59,348 --> 00:34:01,583 Great, so you'll have a draft for us by Wednesday. 578 00:34:02,517 --> 00:34:04,853 I'll send you my address in Seattle once we get there. 579 00:34:05,687 --> 00:34:08,590 Yeah. Cadabra, Inc. 580 00:34:10,192 --> 00:34:11,926 Like Abra Cadabra. Yeah. 581 00:34:12,661 --> 00:34:15,864 No, no. Not a cadaver. Cadabra. 582 00:34:17,232 --> 00:34:21,403 Yep. No, no, we're not selling any magic supplies, just books. 583 00:34:22,504 --> 00:34:23,738 Thank you. 584 00:34:28,710 --> 00:34:32,547 Hey, Shel. How are you? Jeff Bezos. 585 00:34:32,714 --> 00:34:35,517 Yep. Peter Leventhal's friend. 586 00:34:37,552 --> 00:34:39,454 So, we're heading your way, 587 00:34:39,588 --> 00:34:41,190 wanted to see if you're available tomorrow. 588 00:34:41,290 --> 00:34:43,525 Get some breakfast and we can talk about a job. 589 00:34:44,959 --> 00:34:47,696 Yep. San Francisco, perfect. 590 00:34:47,796 --> 00:34:49,531 All right. Call you in the morning. 591 00:34:51,933 --> 00:34:54,703 [uplifting electronic music playing] 592 00:35:00,909 --> 00:35:02,577 GRANDPA: Okay, here we go, Jeff. 593 00:35:02,744 --> 00:35:05,747 Uh, with your left hand take the nail like this, 594 00:35:06,948 --> 00:35:09,651 and with your right hand hold the hammer like that, okay? 595 00:35:09,784 --> 00:35:11,920 Hold it, hold it with strength, okay? 596 00:35:12,053 --> 00:35:16,591 And then subtly tap on the nail to seed it in place. 597 00:35:16,725 --> 00:35:19,894 And then when you're ready, hit it a little harder. 598 00:35:20,462 --> 00:35:24,333 Then take your left hand away and give it a whack. 599 00:35:24,466 --> 00:35:26,935 -Okay. -Okay? Try that. 600 00:35:34,276 --> 00:35:36,578 -Did I do it good! -Yeah, you did it! 601 00:35:36,678 --> 00:35:40,282 All right, drink up! You boys need to stay hydrated. 602 00:35:40,449 --> 00:35:41,750 Oh, yeah. 603 00:35:44,152 --> 00:35:45,354 Thanks, Grandma. 604 00:35:45,487 --> 00:35:47,188 Supper's ready in 30 minutes. 605 00:35:47,322 --> 00:35:49,023 Go inside and get cleaned up. 606 00:35:49,157 --> 00:35:51,826 I'm making grandpa's special dish today. 607 00:35:51,960 --> 00:35:53,295 GRANDPA: Mm. 608 00:35:54,696 --> 00:35:56,365 You know, you always wanna have great people 609 00:35:56,498 --> 00:35:57,799 in your life, Jeff. 610 00:35:59,801 --> 00:36:01,636 It's the one way to stay happy. 611 00:36:01,803 --> 00:36:03,305 [glasses clink] 612 00:36:07,276 --> 00:36:09,177 JEFF: But make sure it has at least three bedrooms 613 00:36:09,311 --> 00:36:11,179 and an attached garage. 614 00:36:11,980 --> 00:36:13,648 May I ask why? 615 00:36:13,815 --> 00:36:15,350 I want us to be like 616 00:36:15,484 --> 00:36:17,719 all the great American suburb stories. 617 00:36:17,852 --> 00:36:19,988 Apple. Dell. Disney. 618 00:36:20,522 --> 00:36:22,657 They all started in a garage. 619 00:36:23,191 --> 00:36:25,059 -You serious? -Yeah. 620 00:36:25,994 --> 00:36:27,662 But no more than 800 a month. 621 00:36:28,663 --> 00:36:31,733 -Seems like kind of a lot. -Seven hundred. 622 00:36:32,467 --> 00:36:34,703 And we need the keys tomorrow. 623 00:36:35,837 --> 00:36:37,406 I think the movers are in Nebraska already. 624 00:36:37,539 --> 00:36:38,840 Okay. 625 00:36:39,374 --> 00:36:40,675 Oh, he's here. 626 00:36:43,678 --> 00:36:44,979 Hi, Shel. 627 00:36:47,081 --> 00:36:48,917 Jeff. My wife, MacKenzie. 628 00:36:49,050 --> 00:36:50,652 MacKenzie. Nice to meet you. 629 00:36:50,752 --> 00:36:52,821 -I'll leave you to it. -Great. 630 00:36:52,921 --> 00:36:54,989 So, Paul speaks very highly of you. 631 00:36:55,089 --> 00:36:56,558 Said he doesn't know anybody that can build 632 00:36:56,691 --> 00:36:58,327 a database as fast as you. 633 00:36:58,427 --> 00:37:00,429 Yeah, I was part of the team that wrote script decks. 634 00:37:00,562 --> 00:37:02,397 -Oh, impressive stuff. -It was. 635 00:37:02,531 --> 00:37:05,567 You were also part of the whole Earth catalogue, correct? 636 00:37:05,700 --> 00:37:07,101 -Indeed. -Yeah, great. 637 00:37:07,235 --> 00:37:08,603 -You want a coffee? -Sure. 638 00:37:09,170 --> 00:37:11,105 I'll have a large coffee and whatever he's having. 639 00:37:11,239 --> 00:37:13,074 Cappuccino. 640 00:37:13,207 --> 00:37:16,244 I'll pay 'cause we actually have startup capital. 641 00:37:16,378 --> 00:37:18,913 It's from my parents, don't be overly impressed. 642 00:37:19,047 --> 00:37:20,549 Here. 643 00:37:21,350 --> 00:37:23,952 [keyboard clacking] 644 00:37:24,085 --> 00:37:27,255 [tense music playing] 645 00:37:28,222 --> 00:37:30,058 This is the whole business plan? 646 00:37:30,191 --> 00:37:33,127 Mm, no, just what I was able to get done 647 00:37:33,261 --> 00:37:35,229 between Fort Worth and now. 648 00:37:35,364 --> 00:37:37,766 Um, I'll have the rest done by the time we get to Seattle. 649 00:37:38,733 --> 00:37:41,703 -Books, huh? Nothing else? -That's it. 650 00:37:43,938 --> 00:37:45,607 You got a name yet? 651 00:37:46,107 --> 00:37:49,911 -Cadabra. -Cadaver? Like a dead body? 652 00:37:50,078 --> 00:37:53,147 No. Cadabra. Like a magic trick. 653 00:37:53,915 --> 00:37:55,249 That's much better. 654 00:37:55,817 --> 00:37:58,052 Now, based on your qualifications, 655 00:37:58,152 --> 00:38:00,655 why are you perfect for this programming job? 656 00:38:01,756 --> 00:38:04,393 I was under the impression you were pitching me a job. 657 00:38:06,094 --> 00:38:07,629 -Yeah, but-- -I didn't drive all the way up 658 00:38:07,762 --> 00:38:09,764 from Santa Cruz to be interviewed. 659 00:38:11,065 --> 00:38:13,435 -I kinda thought it'd be both. -It's not. 660 00:38:13,568 --> 00:38:15,169 You'd be very lucky to have me. 661 00:38:16,270 --> 00:38:17,606 Probably right. 662 00:38:17,739 --> 00:38:19,340 -I am. -Fine. 663 00:38:19,474 --> 00:38:21,109 The job is yours if you want it. 664 00:38:21,242 --> 00:38:22,811 I commend your good judgement. 665 00:38:22,944 --> 00:38:25,313 Now, I must warn you, the pay is shit, 666 00:38:25,447 --> 00:38:27,281 you will be working barbaric hours, 667 00:38:27,449 --> 00:38:29,317 but you will receive some stock options 668 00:38:29,451 --> 00:38:30,952 and it will be the most difficult project 669 00:38:31,085 --> 00:38:32,487 you've ever worked on. 670 00:38:33,922 --> 00:38:35,990 You know, most tech startups never make it. 671 00:38:36,458 --> 00:38:38,126 See, in the book business, 672 00:38:38,259 --> 00:38:39,961 there's a huge disparity between supply and demand 673 00:38:40,128 --> 00:38:41,796 and it's virtually impossible 674 00:38:41,963 --> 00:38:44,833 for a physical bookstore to carry millions of books. 675 00:38:45,500 --> 00:38:48,703 So, if you're able to build us a website that can handle 676 00:38:48,837 --> 00:38:52,807 a product category that large, we will be successful. 677 00:38:53,642 --> 00:38:54,876 Welcome aboard. 678 00:38:58,480 --> 00:39:00,715 Okay, yeah. Yeah, those dates are perfect. 679 00:39:02,383 --> 00:39:04,152 Amazing. Yeah, great. 680 00:39:04,318 --> 00:39:06,054 Thank you so much. I'll call you when we arrive. 681 00:39:06,187 --> 00:39:07,489 Okay. 682 00:39:09,023 --> 00:39:10,992 -He's in. -Well, that was easy. 683 00:39:11,860 --> 00:39:13,495 How'd it go on your end? 684 00:39:13,662 --> 00:39:15,163 You're not the only one having success. 685 00:39:15,296 --> 00:39:18,032 -Oh! -Our new home. 686 00:39:20,969 --> 00:39:22,504 Perfect. 687 00:39:24,338 --> 00:39:26,841 [birds chirping] 688 00:39:28,677 --> 00:39:30,011 -Pleasure. -Thank you. 689 00:39:31,546 --> 00:39:33,081 [MacKenzie giggles] 690 00:39:34,348 --> 00:39:35,884 Yeah. 691 00:39:38,520 --> 00:39:40,522 [door closes, car revs] 692 00:39:48,429 --> 00:39:49,898 [clattering] 693 00:39:51,566 --> 00:39:53,434 Maybe we should've seen it first before renting. 694 00:39:53,568 --> 00:39:54,869 It's perfect. 695 00:39:55,737 --> 00:39:58,272 [upbeat electronic music playing] 696 00:40:05,213 --> 00:40:06,515 That's gotta go. 697 00:40:13,354 --> 00:40:17,559 *** 698 00:40:21,262 --> 00:40:22,564 What do you think? 699 00:40:24,198 --> 00:40:25,734 Potential at best. 700 00:40:26,768 --> 00:40:28,236 Everything we need's right here. 701 00:40:29,403 --> 00:40:31,405 [truck beeping] 702 00:40:32,907 --> 00:40:34,308 Whoa! Whoa, whoa, whoa! 703 00:40:45,086 --> 00:40:48,089 We came all the way from New York for this? 704 00:40:48,623 --> 00:40:50,324 Yeah, this is our new offices. 705 00:40:50,925 --> 00:40:52,226 Got it. 706 00:40:56,430 --> 00:41:01,570 *** 707 00:41:15,449 --> 00:41:21,823 *** 708 00:41:42,677 --> 00:41:47,649 *** 709 00:41:47,816 --> 00:41:51,119 [engine rumbling] 710 00:42:07,501 --> 00:42:08,737 Hey, look who's here! 711 00:42:08,870 --> 00:42:10,805 -JEFF: Hey, Paul! -Jeff! 712 00:42:10,905 --> 00:42:13,307 Good to see you. Paul, meet Shel. 713 00:42:13,407 --> 00:42:14,909 Your reputation precedes you. 714 00:42:15,376 --> 00:42:17,679 -Same. -How was the farewell party? 715 00:42:17,812 --> 00:42:20,014 I'm a bit hungover, honestly. 716 00:42:20,148 --> 00:42:21,716 They threw me quite the sendoff. 717 00:42:22,483 --> 00:42:23,985 Even gave me a lovely gift. 718 00:42:25,353 --> 00:42:28,022 They're a bit skeptical of Cadabra's chances of success, 719 00:42:28,189 --> 00:42:30,191 so they took up a collection to tide me over 720 00:42:30,358 --> 00:42:31,525 while I look for work. 721 00:42:31,693 --> 00:42:33,027 [coins rattling] 722 00:42:33,194 --> 00:42:36,530 -Almost $27. -Wanna buy some shares? 723 00:42:37,165 --> 00:42:38,867 Mind if I take a peek at the books first? 724 00:42:39,033 --> 00:42:40,869 Come on, let me show you your new home. 725 00:42:43,504 --> 00:42:45,606 I just finished setting up the new computer system. 726 00:42:45,740 --> 00:42:47,208 I went with high-powered servers. 727 00:42:47,375 --> 00:42:48,910 PAUL: Splendid. 728 00:42:49,043 --> 00:42:50,544 Only problem is they draw so much power, 729 00:42:50,712 --> 00:42:52,446 I had to run each one off a different circuit. 730 00:42:53,047 --> 00:42:54,448 JEFF: They work great, 731 00:42:54,582 --> 00:42:56,517 so long as you don't plug anything else in. 732 00:42:56,617 --> 00:42:57,919 [electricity crackles] 733 00:42:59,721 --> 00:43:02,190 Shit. Gimme a second. 734 00:43:05,093 --> 00:43:07,896 -MacKenzie. -MACKENZIE: Yes? 735 00:43:08,062 --> 00:43:11,099 -JEFF: What're you doing? -MACKENZIE: Drying my hair! 736 00:43:11,232 --> 00:43:15,069 I told you, don't plug anything in while we're working. 737 00:43:15,569 --> 00:43:17,238 MACKENZIE: Well, what am I supposed to do, then? 738 00:43:17,405 --> 00:43:19,407 Don't plug in any appliances! 739 00:43:19,941 --> 00:43:22,643 [sighs] Sorry, guys. 740 00:43:25,613 --> 00:43:27,581 All right, guys. Got some stuff 741 00:43:27,716 --> 00:43:29,751 I want to share with you. Let me get my notes. 742 00:43:29,884 --> 00:43:31,652 I thought he came from finance? 743 00:43:31,786 --> 00:43:33,587 Is he a programmer, too? 744 00:43:34,055 --> 00:43:36,657 He majored in computer science at Princeton. 745 00:43:36,791 --> 00:43:38,592 Oh, dear. 746 00:43:38,727 --> 00:43:40,594 So, I've gone ahead and analyzed every software 747 00:43:40,762 --> 00:43:42,496 in the marketplace and, unfortunately, 748 00:43:42,630 --> 00:43:44,598 most of 'em were built for a mail order system. 749 00:43:44,766 --> 00:43:46,935 The customer places the order, the order's processed, 750 00:43:47,068 --> 00:43:48,636 and then the inventory's updated 751 00:43:49,137 --> 00:43:51,605 with three typical product availabilities: in stock, 752 00:43:51,773 --> 00:43:53,407 out of stock, and unavailable. 753 00:43:53,507 --> 00:43:56,244 Our website's gonna have seven of them: 754 00:43:57,011 --> 00:43:58,646 shipped within 24 hours, 755 00:43:58,780 --> 00:44:00,248 shipped within two to three days, 756 00:44:00,348 --> 00:44:01,750 shipped within one to two weeks, 757 00:44:01,850 --> 00:44:03,417 shipped within four to six weeks, 758 00:44:03,517 --> 00:44:05,920 not yet published, out of stock, 759 00:44:06,020 --> 00:44:08,757 and, for hard to find titles, shipped within three months. 760 00:44:09,991 --> 00:44:11,359 So, what does this all mean? 761 00:44:11,492 --> 00:44:12,861 Indeed. 762 00:44:13,527 --> 00:44:15,163 We need to build our own software. 763 00:44:15,296 --> 00:44:17,098 So, we're going open source? 764 00:44:17,198 --> 00:44:18,632 We don't have a choice. 765 00:44:18,800 --> 00:44:20,468 You see, we don't have the finances 766 00:44:20,634 --> 00:44:22,636 to hire a bunch of programmers to build this for us. 767 00:44:22,771 --> 00:44:24,638 So, we're gonna count on thousands of programmers 768 00:44:24,806 --> 00:44:28,476 around the world to build it for us and update it for us, 769 00:44:28,609 --> 00:44:31,712 which is gonna allow us to focus on what really matters. 770 00:44:32,947 --> 00:44:35,817 Selling books. Make sense? 771 00:44:36,317 --> 00:44:38,519 So, if we're gonna build the world's greatest bookstore, 772 00:44:38,652 --> 00:44:40,521 we're gonna need the world's greatest website. 773 00:44:41,289 --> 00:44:42,523 Let's get to it. 774 00:44:44,025 --> 00:44:45,994 -Jeff. -Yeah? 775 00:44:46,160 --> 00:44:47,728 I feel the need to remind you that, 776 00:44:47,862 --> 00:44:49,998 given all the things you want the site to do, 777 00:44:50,164 --> 00:44:52,400 no one's ever built anything even remotely like it before. 778 00:44:52,533 --> 00:44:54,202 Exactly. 779 00:44:54,335 --> 00:44:56,537 While we're attempting the impossible, 780 00:44:56,670 --> 00:44:58,406 what will you be doing? 781 00:44:58,539 --> 00:45:00,741 Attempting the improbable. 782 00:45:00,875 --> 00:45:02,576 I need to raise a million dollars 783 00:45:02,710 --> 00:45:04,512 if we're gonna get this website live by summer. 784 00:45:05,213 --> 00:45:08,516 If you're serious about this timeline, we'll need help. 785 00:45:08,682 --> 00:45:10,584 Fine. Put an ad out. 786 00:45:10,718 --> 00:45:12,053 Which reminds me... 787 00:45:12,186 --> 00:45:15,389 [optimistic music playing] 788 00:45:15,523 --> 00:45:18,059 Never again will we be referred 789 00:45:18,192 --> 00:45:20,028 to as the website that sells dead bodies. 790 00:45:20,194 --> 00:45:22,330 Cadabra.com is defunct. 791 00:45:26,334 --> 00:45:28,736 Our new name is-- Drumroll... 792 00:45:28,870 --> 00:45:32,106 [drumming] 793 00:45:33,241 --> 00:45:35,243 Relentless.com. 794 00:45:41,549 --> 00:45:44,085 Nick, it's Jeff. How are you? 795 00:45:44,718 --> 00:45:47,755 You signed the contract, you said you were sending 796 00:45:47,889 --> 00:45:50,391 the check, and then you put a stop payment on the check. 797 00:45:50,524 --> 00:45:52,626 Do you understand how that affects our company? 798 00:45:52,760 --> 00:45:55,063 What do you mean you don't understand what we're doing? 799 00:45:55,229 --> 00:45:57,698 Yeah, I'm just following up on that investment 800 00:45:57,798 --> 00:45:59,400 you committed to. 801 00:45:59,567 --> 00:46:01,903 A lot of great companies have started in a garage. 802 00:46:02,070 --> 00:46:04,405 Apple. Microsoft. 803 00:46:04,572 --> 00:46:06,207 Um, yep. 804 00:46:06,307 --> 00:46:08,742 The company's still going, but we really need you 805 00:46:08,910 --> 00:46:10,578 to send us the money, if you can. 806 00:46:10,744 --> 00:46:13,747 It's a virtual Internet store. 807 00:46:14,248 --> 00:46:16,050 There's no physical location. 808 00:46:16,150 --> 00:46:18,219 That's not our business model. 809 00:46:18,319 --> 00:46:20,254 If you're not interested, just tell me. 810 00:46:20,421 --> 00:46:23,257 We're selling books. 811 00:46:23,757 --> 00:46:25,960 I don't care if you changed your mind, 812 00:46:26,094 --> 00:46:27,428 if you make commitments, 813 00:46:27,595 --> 00:46:28,930 you gotta follow through in life. 814 00:46:29,097 --> 00:46:30,999 You can't have two million products 815 00:46:31,132 --> 00:46:33,434 inside of a bookstore! 816 00:46:33,567 --> 00:46:35,103 You think we're gonna fail? 817 00:46:35,736 --> 00:46:37,338 Well, I think you're gonna fail. 818 00:46:41,142 --> 00:46:45,113 [uplifting music playing] 819 00:46:56,624 --> 00:47:04,432 *** 820 00:47:19,713 --> 00:47:27,455 *** 821 00:47:29,857 --> 00:47:33,061 [music fades out] 822 00:47:35,463 --> 00:47:37,231 It's still a little bit too confusing. 823 00:47:37,999 --> 00:47:40,001 What do you mean? It's a standard landing page. 824 00:47:40,168 --> 00:47:42,236 You need to imagine that all of our customers have never 825 00:47:42,370 --> 00:47:43,704 used a computer before. 826 00:47:44,205 --> 00:47:47,908 The homepage has to be very... user-friendly. 827 00:47:48,042 --> 00:47:50,078 I can't work on this change tonight, 828 00:47:50,211 --> 00:47:51,912 -I'll work on it tomorrow. -No, no. 829 00:47:52,046 --> 00:47:53,847 Let's get it done now while the ideas are fresh. 830 00:47:53,982 --> 00:47:55,516 Jeff, with all due respect, 831 00:47:55,683 --> 00:47:57,418 we've been at this for 12 hours straight. 832 00:47:57,551 --> 00:47:59,353 And there's 24 hours in the day, Shel. 833 00:47:59,520 --> 00:48:02,890 I'll redraft it. And burn the midnight oil. 834 00:48:04,258 --> 00:48:06,560 Jeff? 835 00:48:06,694 --> 00:48:09,430 -One second. -Jeff. 836 00:48:10,064 --> 00:48:11,865 One second, MacKenzie. 837 00:48:12,033 --> 00:48:15,203 [soft tense music playing] 838 00:48:17,738 --> 00:48:19,173 Is it important? 839 00:48:20,374 --> 00:48:24,212 -No. It's fine. -I'll be up in a bit. 840 00:48:24,378 --> 00:48:26,114 What's a bit? 841 00:48:26,247 --> 00:48:27,548 I don't know! 842 00:48:33,921 --> 00:48:35,389 Goodnight, fellas. 843 00:48:36,557 --> 00:48:38,092 PAUL & SHEL: Night. 844 00:48:51,905 --> 00:48:54,642 [solemn music playing] 845 00:49:35,783 --> 00:49:37,451 [sighs] 846 00:49:50,931 --> 00:49:54,968 [upbeat electronic music playing] 847 00:50:10,518 --> 00:50:13,221 -WOMAN: Thank you so much. -MAN: Do you have your receipt? 848 00:50:13,354 --> 00:50:15,656 -WOMAN: Hi, your name? -WOMAN 2: Vazquez. 849 00:50:15,823 --> 00:50:19,527 -MAN: Hello. How are you? -WOMAN 2: Thank you. 850 00:50:19,660 --> 00:50:21,562 -MAN: Thank you for attending. -WOMAN 2: Of course. 851 00:50:21,695 --> 00:50:23,731 -WOMAN: Hi, your name? -Hi. Bezos. 852 00:50:23,864 --> 00:50:25,499 Bezos. 853 00:50:25,666 --> 00:50:28,402 -Here. -Thank you. 854 00:50:28,536 --> 00:50:30,671 WOMAN: Thank you. Hi. 855 00:50:30,838 --> 00:50:33,341 -[applause] -Okay, okay. 856 00:50:33,507 --> 00:50:36,177 Now it's time for you brave souls 857 00:50:36,844 --> 00:50:40,848 to stand up and tell us about yourselves. 858 00:50:41,349 --> 00:50:44,051 Who you are, your hopes and dreams. 859 00:50:46,019 --> 00:50:47,355 Who's gonna go first? 860 00:50:48,822 --> 00:50:51,259 -Okay. -Okay. Hi. 861 00:50:51,392 --> 00:50:54,195 Hi, I'm Molly Jean Andrews 862 00:50:54,328 --> 00:50:57,231 and I'm from Green Valley, Arizona, 863 00:50:57,365 --> 00:51:01,202 and I'm opening up a little shop called Kitchen Bible. 864 00:51:01,369 --> 00:51:03,704 And I have a few cookies. Do you wanna try one? 865 00:51:03,871 --> 00:51:05,706 All right. Um, you know, 866 00:51:05,839 --> 00:51:07,541 there's gonna be nothing but cookbooks. 867 00:51:07,708 --> 00:51:09,677 I'm not looking to get rich or anything, 868 00:51:09,777 --> 00:51:12,045 I just don't wanna lose my shirt either. 869 00:51:12,213 --> 00:51:15,048 -[laughs] -[applause] 870 00:51:16,884 --> 00:51:21,289 Hello. I'm Charles Allen Morrow from Highland Park, Illinois. 871 00:51:21,789 --> 00:51:26,093 My shop, Marrow's Antiquaria, opening in August, 872 00:51:26,227 --> 00:51:29,297 is going to be specializing in rare books 873 00:51:29,430 --> 00:51:31,899 and autographs in all fields. 874 00:51:32,065 --> 00:51:35,035 -[applause] -Okay, anybody else? 875 00:51:35,936 --> 00:51:37,238 Oh, please! 876 00:51:38,071 --> 00:51:39,907 Hi. How are you? 877 00:51:40,040 --> 00:51:42,943 Um, my name is Jeff, Jeff Bezos from Seattle, Washington, 878 00:51:43,076 --> 00:51:45,646 and I'm mainly here to learn more about the book business 879 00:51:45,779 --> 00:51:48,282 because this summer we'll be launching 880 00:51:48,416 --> 00:51:51,419 the world's largest bookstore, relentless.com. 881 00:51:51,552 --> 00:51:53,254 [applause] 882 00:51:53,421 --> 00:51:54,755 HOST: A bit overzealous for a bookstore. 883 00:51:54,888 --> 00:51:56,257 Don't you think? 884 00:51:56,424 --> 00:51:58,492 Well, I can-- I can explain, actually. 885 00:51:58,626 --> 00:52:01,295 The reason why it'll be the world's largest bookstore 886 00:52:01,429 --> 00:52:03,431 is because its vast library 887 00:52:03,597 --> 00:52:06,300 is gonna exist exclusively on the Internet. 888 00:52:07,301 --> 00:52:10,571 -[applause] -HOST: Okay, well... 889 00:52:11,439 --> 00:52:13,774 Let's move on to the other topics, then. 890 00:52:16,310 --> 00:52:18,078 Um, excuse me one second. 891 00:52:18,178 --> 00:52:20,981 -Hey. Internet guy. -Who, me? 892 00:52:21,114 --> 00:52:23,351 -Yes, you. -Hi, how're you doing, sir? 893 00:52:23,484 --> 00:52:25,853 -Do you know who I am? -Of course. Mr. Leonard Riggio. 894 00:52:25,986 --> 00:52:28,188 -And you are? -Jeff. Jeff Bezos. 895 00:52:30,157 --> 00:52:31,592 Care to have a drink with me, Jeff? 896 00:52:37,298 --> 00:52:39,333 See, since books are a true commodity, 897 00:52:39,467 --> 00:52:41,969 it seemed like the ideal first product to sell online, 898 00:52:42,102 --> 00:52:43,971 being that books in every physical-- 899 00:52:44,137 --> 00:52:45,839 -Can I get you anything else? -We're fine. 900 00:52:46,474 --> 00:52:49,142 Books in all your physical locations are identical. 901 00:52:49,277 --> 00:52:50,878 So, customers should be comfortable 902 00:52:51,011 --> 00:52:52,513 purchasing them online. 903 00:52:53,146 --> 00:52:56,350 Hmm. Seems like an interesting idea you have there. 904 00:52:56,484 --> 00:52:58,986 Well, it's more than just an idea. 905 00:52:59,152 --> 00:53:01,389 -[scoffs] Is it, though? -Yeah. 906 00:53:01,522 --> 00:53:03,156 I mean, we have programmers working on it now, 907 00:53:03,291 --> 00:53:04,825 we'll be live this summer. 908 00:53:04,958 --> 00:53:07,027 But until it actually comes to fruition, 909 00:53:07,160 --> 00:53:09,663 and more than anything, actually proves to be viable, 910 00:53:09,830 --> 00:53:11,665 it's... just an idea. 911 00:53:11,832 --> 00:53:13,634 What did you say you're calling it again? 912 00:53:13,734 --> 00:53:15,002 Relentless. 913 00:53:15,669 --> 00:53:17,971 Huh. Peculiar name. 914 00:53:19,206 --> 00:53:21,174 Doesn't quite fit the book industry, though, does it? 915 00:53:21,342 --> 00:53:22,543 How so? 916 00:53:23,176 --> 00:53:25,879 "Relentless," I mean, it's aggressive. 917 00:53:26,013 --> 00:53:27,415 You're trying to lure bookworms in, 918 00:53:27,548 --> 00:53:29,216 you're not trying to ready them for battle. 919 00:53:29,683 --> 00:53:31,218 See, I never looked at it that way. 920 00:53:31,352 --> 00:53:33,053 I always thought our competitors 921 00:53:33,186 --> 00:53:35,689 would see us a certain way, not-- not the consumer. 922 00:53:35,856 --> 00:53:38,091 And that right there is why Relentless will never be 923 00:53:38,225 --> 00:53:40,027 anything more than just an idea. 924 00:53:40,528 --> 00:53:43,263 But, you see, we're open to an investment 925 00:53:43,397 --> 00:53:45,699 and maybe a partnership with Barnes & Noble 926 00:53:45,866 --> 00:53:47,601 where we are your Internet fulfillment wing. 927 00:53:47,735 --> 00:53:50,237 No, I-- I'm sorry, James. [chuckles] 928 00:53:50,371 --> 00:53:53,206 -Uh, Jeff. -Right. Jeff, uh... 929 00:53:53,874 --> 00:53:55,409 We don't do that. 930 00:53:55,543 --> 00:53:57,378 You see, we're not just gonna be 931 00:53:57,511 --> 00:53:59,046 another independent bookseller. 932 00:53:59,179 --> 00:54:00,948 Okay. Stop right there. 933 00:54:01,081 --> 00:54:03,551 Right. Do you-- Do you know who you're speaking to? 934 00:54:04,352 --> 00:54:06,286 -Of course. -But do you really? 935 00:54:06,420 --> 00:54:07,721 Because I'm not just Leonard Riggio. 936 00:54:07,888 --> 00:54:09,957 I am Barnes & Noble, Inc. 937 00:54:10,090 --> 00:54:13,126 Biggest book retailer in the entire industry, all right? 938 00:54:13,260 --> 00:54:15,463 And we just had an 87% gain in revenue 939 00:54:15,596 --> 00:54:16,864 over the last quarter alone. 940 00:54:16,964 --> 00:54:18,432 I'm well aware of your success. 941 00:54:18,566 --> 00:54:20,368 Oh, well, then you should also be aware 942 00:54:20,468 --> 00:54:22,235 that we're about to open 100 more stores this year. 943 00:54:22,403 --> 00:54:24,137 And then it's only a matter of time before 944 00:54:24,271 --> 00:54:26,807 independent booksellers such as yourself become obsolete. 945 00:54:26,940 --> 00:54:29,242 I have no interest in investing in anything 946 00:54:29,410 --> 00:54:31,244 other than my own company. 947 00:54:31,979 --> 00:54:34,047 But it's more about the future. 948 00:54:34,147 --> 00:54:35,749 Would you like some advice? 949 00:54:35,916 --> 00:54:38,051 -It's Jeff, right? -Yeah. 950 00:54:38,151 --> 00:54:40,320 Um, I think you should go find another business 951 00:54:40,454 --> 00:54:41,989 to look at. 952 00:54:42,122 --> 00:54:43,724 Take whatever money you have and put it into 953 00:54:43,824 --> 00:54:45,659 the manufacturing sector or something. 954 00:54:45,793 --> 00:54:48,161 I-- It's-- You know, they're having a lot of growth lately. 955 00:54:48,295 --> 00:54:50,764 But you will never find success in the book industry, 956 00:54:50,898 --> 00:54:52,600 I can guarantee you that. 957 00:54:53,100 --> 00:54:56,103 I'd like to say that it was good chatting with you, 958 00:54:56,236 --> 00:54:58,071 but, frankly, it was a waste of time. 959 00:54:58,739 --> 00:55:01,274 That is for the drinks. 960 00:55:01,775 --> 00:55:03,477 And whatever is leftover, you can consider 961 00:55:03,611 --> 00:55:05,513 it seed money for a new business venture. 962 00:55:16,023 --> 00:55:19,159 [somber music playing] 963 00:55:37,310 --> 00:55:40,948 [footsteps] 964 00:55:46,353 --> 00:55:48,689 [keys clinking] 965 00:55:58,832 --> 00:56:00,834 MACKENZIE: You don't have to be quiet. 966 00:56:00,968 --> 00:56:02,202 I waited up. 967 00:56:06,507 --> 00:56:09,176 -[Jeff sighs] -How'd it go? 968 00:56:11,344 --> 00:56:13,681 -Terrible. -Why? What happened? 969 00:56:13,847 --> 00:56:15,516 I don't wanna talk about it. 970 00:56:15,683 --> 00:56:18,351 Oh, come on. I'm just asking about your day. 971 00:56:19,019 --> 00:56:21,321 MacKenzie, I don't wanna talk about it. 972 00:56:23,557 --> 00:56:25,092 It was a complete waste of time. 973 00:56:25,225 --> 00:56:26,660 Nobody's interested in our company. 974 00:56:26,760 --> 00:56:28,161 Is that what you wanna hear? 975 00:56:30,731 --> 00:56:32,232 [door closes] 976 00:56:33,701 --> 00:56:35,202 Is this how it's gonna be from now on? 977 00:56:35,368 --> 00:56:36,837 Like what? 978 00:56:38,539 --> 00:56:40,874 -Like what? -Like this! 979 00:56:41,041 --> 00:56:43,376 We barely talk, and when we do talk, you just yell. 980 00:56:43,911 --> 00:56:45,779 -I'm not yelling. -Yes, you are! 981 00:56:45,913 --> 00:56:47,581 You're yelling. 982 00:56:47,715 --> 00:56:49,583 No, ever since we got here I can't talk to you 983 00:56:49,717 --> 00:56:52,219 without you getting upset at me or telling me to shut up. 984 00:56:52,385 --> 00:56:54,622 In case you haven't realized, I have a company 985 00:56:54,755 --> 00:56:56,590 that I'm trying to get off the ground. 986 00:56:57,190 --> 00:56:59,627 So, excuse me if I don't give you 100% of my attention-- 987 00:56:59,760 --> 00:57:01,629 I don't want 100% of your attention, 988 00:57:01,762 --> 00:57:03,764 I just want a fraction of it. 989 00:57:07,701 --> 00:57:09,069 Please. 990 00:57:12,573 --> 00:57:15,242 This is my life, MacKenzie, 991 00:57:15,375 --> 00:57:17,611 and I have everything in the world invested 992 00:57:17,745 --> 00:57:20,313 in this business and I will not fail. 993 00:57:20,447 --> 00:57:23,884 I will work 24 hours a day to make sure that I succeed. 994 00:57:23,984 --> 00:57:26,554 And I'm sorry if I don't make you a priority. 995 00:57:27,087 --> 00:57:29,890 -We. -What're you talking about? 996 00:57:29,990 --> 00:57:32,159 We put everything we had into this. 997 00:57:32,292 --> 00:57:35,428 In case you forgot, I quit my job and moved here for you! 998 00:57:35,963 --> 00:57:37,430 Give me a break. 999 00:57:38,766 --> 00:57:40,000 Jeff. 1000 00:57:42,435 --> 00:57:44,004 You're a really smart guy. 1001 00:57:44,605 --> 00:57:46,473 Hell, the smartest guy I've ever met, 1002 00:57:46,607 --> 00:57:48,441 but you've been acting like a complete dick 1003 00:57:48,609 --> 00:57:49,843 since we've gotten here. 1004 00:57:51,444 --> 00:57:53,614 How can you not see how you're acting? 1005 00:57:56,650 --> 00:58:01,454 We have a business that has taken hundreds 1006 00:58:01,589 --> 00:58:04,124 of thousands of dollars of investor funds, 1007 00:58:04,658 --> 00:58:08,461 that is days away from potentially closing. 1008 00:58:08,629 --> 00:58:11,298 We have the shittiest fucking name on the planet, 1009 00:58:11,464 --> 00:58:14,802 relentless.com, that doesn't appeal 1010 00:58:14,935 --> 00:58:16,637 to any of our customer base. 1011 00:58:17,270 --> 00:58:19,372 So, we need to understand 1012 00:58:19,506 --> 00:58:22,342 that Jeff may not have time for MacKenzie. 1013 00:58:22,475 --> 00:58:23,944 God. 1014 00:58:24,044 --> 00:58:25,713 'Cause we have other priorities. 1015 00:58:25,846 --> 00:58:28,148 You're not even listening to what I'm saying. 1016 00:58:29,149 --> 00:58:30,851 I get that you have a lot going on. 1017 00:58:30,984 --> 00:58:33,020 I get that everything is riding on this idea 1018 00:58:33,153 --> 00:58:35,522 and I'm not asking you to stop focusing on that. 1019 00:58:35,656 --> 00:58:37,557 I'm asking you to be present. 1020 00:58:37,691 --> 00:58:39,226 [tense music playing] 1021 00:58:39,359 --> 00:58:40,794 Be a little more human, for God's sake. 1022 00:58:40,894 --> 00:58:42,229 You're so absorbed in the computer, 1023 00:58:42,362 --> 00:58:43,997 it's like you're not even here. 1024 00:58:47,167 --> 00:58:48,669 Whoa, look at that! 1025 00:58:48,836 --> 00:58:50,370 -Lot of smoke. -Yeah. 1026 00:58:51,404 --> 00:58:54,041 Okay. Mm-hmm. 1027 00:58:54,174 --> 00:58:56,877 Okay. There's some little coolant over here, 1028 00:58:57,010 --> 00:58:58,746 so why don't you hand me that, Jeff? 1029 00:59:02,149 --> 00:59:03,416 There we go. 1030 00:59:09,222 --> 00:59:10,523 Okay. 1031 00:59:13,493 --> 00:59:15,262 All right, do you wanna turn it on now? 1032 00:59:16,529 --> 00:59:18,565 [engine starts] 1033 00:59:18,699 --> 00:59:20,934 -Hey! -Whoa, you fixed it! 1034 00:59:21,068 --> 00:59:22,870 You should see a mechanic, though. 1035 00:59:23,003 --> 00:59:24,705 -Thank you so much. -You're welcome. 1036 00:59:24,838 --> 00:59:26,073 You're a godsend. 1037 00:59:35,415 --> 00:59:37,685 Okay, here we go. 1038 00:59:37,785 --> 00:59:40,553 You know, we really, really did a good job here today. 1039 00:59:40,721 --> 00:59:42,622 We helped out-- Jeff, hey. 1040 00:59:42,756 --> 00:59:44,424 -Listen to me, pay attention. -Okay. 1041 00:59:44,557 --> 00:59:46,794 We helped out today, it's important to give back, 1042 00:59:46,927 --> 00:59:49,462 and it's all about just being human. 1043 00:59:50,063 --> 00:59:51,431 -Right? -Yes, Grandpa. 1044 00:59:51,564 --> 00:59:53,200 -So, help me up. -[both laugh] 1045 00:59:54,467 --> 00:59:55,769 MACKENZIE: Jeff. 1046 00:59:55,903 --> 00:59:57,137 Jeff. 1047 00:59:57,270 --> 00:59:59,072 [somber music playing] 1048 00:59:59,239 --> 01:00:01,574 Jeff, are you seriously not paying attention right now? 1049 01:00:02,575 --> 01:00:05,746 -I've gotta go. -Go where? 1050 01:00:05,913 --> 01:00:07,647 I have an idea. 1051 01:00:07,781 --> 01:00:09,817 -I need to go to the garage. -Are you fucking kidding me! 1052 01:00:09,950 --> 01:00:11,651 See, this is what I'm talking about, you're obsessed! 1053 01:00:11,785 --> 01:00:13,954 We'll talk tomorrow about this. 1054 01:00:14,087 --> 01:00:15,823 No, don't treat me like I'm one of your employees! 1055 01:00:15,956 --> 01:00:18,091 -Jeff! -[door closes] 1056 01:00:23,130 --> 01:00:24,497 Hey, guys! 1057 01:00:25,966 --> 01:00:30,137 [soft music playing] 1058 01:00:39,679 --> 01:00:41,181 [sighs] 1059 01:00:55,996 --> 01:01:02,803 *** 1060 01:01:17,985 --> 01:01:23,390 -Hey! How was your trip? -You look like shit. 1061 01:01:23,523 --> 01:01:25,025 [chuckling] 1062 01:01:25,158 --> 01:01:26,726 JEFF: Well, I haven't slept at all. 1063 01:01:27,660 --> 01:01:30,230 But it was worth it. I figured something out. 1064 01:01:31,698 --> 01:01:34,001 First off, relentless.com is out. 1065 01:01:34,902 --> 01:01:36,536 It makes us sound crazy. 1066 01:01:36,669 --> 01:01:38,872 We don't want our secret getting out, now, do we? 1067 01:01:40,340 --> 01:01:42,342 See, whatever we call ourselves 1068 01:01:42,509 --> 01:01:44,577 has to be something we never need to change. 1069 01:01:44,711 --> 01:01:46,513 Can it start with the letter "A"? 1070 01:01:46,679 --> 01:01:48,748 Search engines have started ranking 1071 01:01:48,882 --> 01:01:51,018 the sites alphabetically, so being right at the top 1072 01:01:51,184 --> 01:01:52,585 would be a huge advantage. 1073 01:01:52,719 --> 01:01:54,721 -Interesting. -PAUL: I've got it. 1074 01:01:56,189 --> 01:01:57,490 aar.com. 1075 01:01:59,059 --> 01:02:00,393 With two "A"s. 1076 01:02:02,029 --> 01:02:03,730 Short for "aardvark"? 1077 01:02:04,898 --> 01:02:06,233 Keep working on it. 1078 01:02:06,900 --> 01:02:10,370 You see, I realized, we've been missing a critical factor. 1079 01:02:10,503 --> 01:02:12,239 It doesn't matter if our product library 1080 01:02:12,372 --> 01:02:15,575 is the size of seven New York City phone books, 1081 01:02:15,708 --> 01:02:17,210 there's something we've been missing. 1082 01:02:17,377 --> 01:02:19,079 -Can you guess what it is? -Wouldn't dare. 1083 01:02:19,212 --> 01:02:21,714 What's the easiest way to build customer loyalty? 1084 01:02:21,882 --> 01:02:24,384 Um, coupons? 1085 01:02:24,885 --> 01:02:26,119 Close. 1086 01:02:27,020 --> 01:02:31,724 You see, when you go to that independent bookstore, 1087 01:02:31,859 --> 01:02:33,026 you can take your time. 1088 01:02:33,126 --> 01:02:35,362 Browse. No pressure to buy. 1089 01:02:35,462 --> 01:02:37,030 You know you're getting a fair price. 1090 01:02:37,130 --> 01:02:38,932 That human touch. 1091 01:02:39,066 --> 01:02:42,302 Now, imagine we can create that human touch virtually. 1092 01:02:43,136 --> 01:02:48,575 Putting the customer first no matter what all the time. 1093 01:02:48,741 --> 01:02:50,143 Exactly. 1094 01:02:50,277 --> 01:02:52,445 You see, our competitors are all focused 1095 01:02:52,579 --> 01:02:54,047 on what they're all doing. 1096 01:02:54,147 --> 01:02:56,083 They're not focused on the customer. 1097 01:02:56,249 --> 01:02:58,218 We will be focused on the customer. 1098 01:02:58,318 --> 01:03:00,320 When they get to our home page, they're gonna see 1099 01:03:00,453 --> 01:03:04,257 our entire product library, fair prices, fast shipping, 1100 01:03:04,391 --> 01:03:05,625 easy returns. 1101 01:03:06,093 --> 01:03:07,594 No matter what it costs. 1102 01:03:08,929 --> 01:03:10,763 The customer is always first. 1103 01:03:12,765 --> 01:03:14,601 Can you make the homepage do that? 1104 01:03:14,767 --> 01:03:16,469 It's complicated. 1105 01:03:17,570 --> 01:03:20,773 I know. Do it. 1106 01:03:23,110 --> 01:03:26,980 [doors opens, closes] 1107 01:03:27,114 --> 01:03:29,116 [typewriter clacking] 1108 01:03:32,819 --> 01:03:36,656 [gentle music playing] 1109 01:03:49,636 --> 01:03:51,104 Still angry? 1110 01:03:56,209 --> 01:03:57,510 I'm sorry. 1111 01:04:02,849 --> 01:04:07,054 Look, I know I've been a little distracted by work, 1112 01:04:07,187 --> 01:04:09,156 but I'm sorry. 1113 01:04:17,164 --> 01:04:19,832 I don't need you to apologize for focusing on the company. 1114 01:04:19,967 --> 01:04:22,502 I-- I get that that's important. 1115 01:04:25,672 --> 01:04:28,741 I need you to apologize for being an asshole. 1116 01:04:30,477 --> 01:04:33,180 Okay, I get it, you've been working 18-hour days, 1117 01:04:33,313 --> 01:04:35,548 you're losing money, you've barely eaten or slept 1118 01:04:35,682 --> 01:04:37,550 or showered, I get that. I see it. 1119 01:04:38,851 --> 01:04:40,653 But that doesn't give you a right to treat me 1120 01:04:40,753 --> 01:04:42,389 the way you've been treating me. 1121 01:04:48,361 --> 01:04:49,729 You're right. 1122 01:04:51,864 --> 01:04:53,933 I've lost focus on what's important 1123 01:04:56,036 --> 01:04:58,738 and it will never happen again. 1124 01:05:04,777 --> 01:05:06,079 I love you. 1125 01:05:10,517 --> 01:05:12,085 I love you, too. 1126 01:05:16,389 --> 01:05:20,093 So, how's the site coming along? 1127 01:05:20,227 --> 01:05:21,794 Work in progress. 1128 01:05:21,928 --> 01:05:24,064 I got the boys working on something right now. 1129 01:05:24,231 --> 01:05:26,566 Yeah? What're they working on? 1130 01:05:27,900 --> 01:05:30,303 Something to help improve customer experience, 1131 01:05:30,437 --> 01:05:33,573 give people that in-store touchy feeling. 1132 01:05:33,706 --> 01:05:36,276 You know, the human touch when shopping. 1133 01:05:38,245 --> 01:05:39,812 You came up with that on your own? 1134 01:05:39,946 --> 01:05:41,714 Yeah, last night in the garage. 1135 01:05:45,752 --> 01:05:47,887 Still gotta figure out a new name for the site, though. 1136 01:05:48,988 --> 01:05:50,923 Wait. You're a writer. 1137 01:05:51,091 --> 01:05:52,759 You should have hundreds of ideas. 1138 01:05:54,261 --> 01:05:55,562 Okay. 1139 01:05:57,097 --> 01:05:59,266 -I don't know. -Come on. 1140 01:06:01,768 --> 01:06:05,272 But I-- I struggle with titles, like, I... 1141 01:06:08,775 --> 01:06:15,282 How 'bout... earthsbiggestbookstore.com? 1142 01:06:16,949 --> 01:06:19,619 Little wordy. Great tagline, though. 1143 01:06:21,121 --> 01:06:22,355 Sorry. 1144 01:06:22,489 --> 01:06:24,957 Anyways, we have bigger fish to fry. 1145 01:06:26,293 --> 01:06:28,295 -Investors? -Yup. 1146 01:06:28,828 --> 01:06:31,631 I sometimes feel like these investors are just wasting 1147 01:06:31,798 --> 01:06:33,633 my life away, to be honest. 1148 01:06:34,967 --> 01:06:36,803 I'm sure you'll figure something out. 1149 01:06:39,306 --> 01:06:40,807 It better happen soon. 1150 01:06:43,843 --> 01:06:45,445 We're running out of time. 1151 01:06:46,479 --> 01:06:48,948 MAN ON TV: The plan's to open 97 new superstores 1152 01:06:49,048 --> 01:06:52,285 in addition to its already existing 261 locations. 1153 01:06:52,385 --> 01:06:54,287 Will this be the end for independent booksellers? 1154 01:06:54,387 --> 01:06:56,022 Would you mind turning that TV off? 1155 01:06:58,658 --> 01:07:00,860 -MAN ON TV: Up next! -[TV shuts off] 1156 01:07:01,661 --> 01:07:04,331 [keyboard clacking] 1157 01:07:06,999 --> 01:07:08,368 Still don't like it. 1158 01:07:09,736 --> 01:07:11,171 Why not? 1159 01:07:11,838 --> 01:07:13,506 It's not clever enough. 1160 01:07:15,342 --> 01:07:17,009 You said you wanted it simple. 1161 01:07:17,677 --> 01:07:20,547 Simple, but it needs to have a little bit of... 1162 01:07:20,680 --> 01:07:22,014 What's that word? 1163 01:07:22,149 --> 01:07:24,384 -Charm? -Exactly. 1164 01:07:24,517 --> 01:07:28,855 You see, it needs to be charming, make customers smile. 1165 01:07:33,360 --> 01:07:34,694 What's a smile again? 1166 01:07:35,395 --> 01:07:37,530 I think it's the opposite of that. 1167 01:07:42,235 --> 01:07:43,903 We'll tackle it after lunch. 1168 01:07:44,771 --> 01:07:46,373 You care to join us? 1169 01:07:47,407 --> 01:07:48,941 Not today, boys. 1170 01:07:49,075 --> 01:07:51,344 I need to go have lunch with an investor. 1171 01:07:54,414 --> 01:07:55,748 -Jeff. -Yeah. 1172 01:07:55,882 --> 01:07:57,284 Before you go... 1173 01:07:58,585 --> 01:08:00,420 There's a couple of things that we've been meaning 1174 01:08:00,553 --> 01:08:02,189 -to talk to you about. -Sure. 1175 01:08:02,289 --> 01:08:05,091 First, any luck getting us that help? 1176 01:08:05,625 --> 01:08:08,195 The ad's out, but, you know, I haven't got any leads. 1177 01:08:08,295 --> 01:08:10,463 You mean this job ad? 1178 01:08:12,064 --> 01:08:14,701 "You must have experience designing and building large 1179 01:08:14,801 --> 01:08:16,803 and complex, yet maintainable systems, 1180 01:08:16,936 --> 01:08:19,138 and you should be able to do so in about one-third 1181 01:08:19,272 --> 01:08:21,608 of the time that most competent people think possible." 1182 01:08:21,741 --> 01:08:24,277 -Perfect. -"You should have a master's 1183 01:08:24,411 --> 01:08:25,945 degree or doctorate from a top university. 1184 01:08:26,078 --> 01:08:28,648 World class communication skills are essential." 1185 01:08:28,781 --> 01:08:30,250 Excellent. 1186 01:08:32,219 --> 01:08:33,586 You go. 1187 01:08:33,753 --> 01:08:35,588 It'll sound nicer in an English accent. 1188 01:08:36,589 --> 01:08:38,258 With all due respect, Jeffrey, 1189 01:08:38,925 --> 01:08:40,760 have you lost your bloody mind? 1190 01:08:41,261 --> 01:08:42,829 Why on Earth would someone 1191 01:08:42,962 --> 01:08:44,664 with those qualifications want to work here? 1192 01:08:44,797 --> 01:08:46,266 You're both working here. 1193 01:08:46,433 --> 01:08:47,934 But you're not describing us at all. 1194 01:08:48,100 --> 01:08:50,069 Shel attended UC Santa Cruz. 1195 01:08:50,169 --> 01:08:52,104 I got my postdoc in Israel. 1196 01:08:52,272 --> 01:08:54,841 We're not the best, we're merely the most 1197 01:08:54,974 --> 01:08:57,977 willing to work like dogs for ludicrously low pay. 1198 01:08:58,845 --> 01:09:00,780 Time is running out, Jeff, you gotta get off 1199 01:09:00,947 --> 01:09:03,015 your high horse and hire whoever the hell you can get. 1200 01:09:03,149 --> 01:09:05,518 So, basically any capable human being? 1201 01:09:07,320 --> 01:09:09,289 All right. I'll put MacKenzie on it, 1202 01:09:09,456 --> 01:09:11,291 but we gotta figure out where we're gonna put these people. 1203 01:09:11,458 --> 01:09:13,860 That brings us to the second thing 1204 01:09:13,993 --> 01:09:15,628 we wanted to talk to you about. 1205 01:09:15,795 --> 01:09:17,997 I mean, look around, Jeff, come on. 1206 01:09:19,131 --> 01:09:20,967 We could move those file cabinets 1207 01:09:21,133 --> 01:09:23,636 and squeeze in a couple of desks over there. 1208 01:09:24,971 --> 01:09:28,007 How are we gonna buy desks? We've got no money. 1209 01:09:28,140 --> 01:09:30,710 -Jeff! -Fine. 1210 01:09:30,843 --> 01:09:32,979 We'll figure something out. All right? 1211 01:09:33,480 --> 01:09:34,981 Maybe I'll use a door. 1212 01:09:39,952 --> 01:09:41,688 [door closes] 1213 01:09:42,522 --> 01:09:45,392 Niko! How are you? It's Jeff. 1214 01:09:46,293 --> 01:09:51,364 [laughs] We're in Seattle working on a new startup. 1215 01:09:52,031 --> 01:09:53,533 You wanna come over? 1216 01:09:55,668 --> 01:09:57,069 The pay's shit. 1217 01:09:59,539 --> 01:10:02,141 Sure, it probably pays more than that. 1218 01:10:04,243 --> 01:10:06,479 All right. I'll send you some information. 1219 01:10:07,747 --> 01:10:09,181 Bye. 1220 01:10:12,752 --> 01:10:16,222 [phone ringing] 1221 01:10:16,923 --> 01:10:19,759 Hello? Arthur! 1222 01:10:19,892 --> 01:10:21,728 It's good to hear from you. 1223 01:10:22,329 --> 01:10:23,563 How's the business coming? 1224 01:10:25,898 --> 01:10:28,701 Yeah. That's what I like to hear. 1225 01:10:28,868 --> 01:10:31,203 So, to what do I owe the pleasure today? 1226 01:10:34,707 --> 01:10:39,912 Yeah, yeah, I've heard of it, the so-called online bookstore. 1227 01:10:45,017 --> 01:10:46,252 Really? 1228 01:10:47,387 --> 01:10:50,957 Yeah, uh-- I-- Thanks, Arthur, I appreciate you telling me. 1229 01:10:51,090 --> 01:10:52,959 Oh, you better believe I'm gonna take care of this. 1230 01:10:53,092 --> 01:10:56,463 Yeah, thanks again. Yeah, we'll talk soon. 1231 01:10:59,599 --> 01:11:01,067 This is where the magic happens. 1232 01:11:09,075 --> 01:11:10,777 It's a dump. 1233 01:11:10,910 --> 01:11:13,546 I know. Come on, that's your desk right over there. 1234 01:11:20,453 --> 01:11:22,088 Is this a door? 1235 01:11:22,589 --> 01:11:23,990 It's the best desk money can buy. 1236 01:11:25,958 --> 01:11:27,660 Now, here's the rest of the team. 1237 01:11:27,794 --> 01:11:30,096 Shel, Paul, MacKenzie you know. 1238 01:11:30,262 --> 01:11:31,931 NIKO: Of course. Hey, MacKenzie. 1239 01:11:32,098 --> 01:11:35,101 So, you've got your computer, your full setup there. 1240 01:11:35,602 --> 01:11:37,604 -SHEL: Hey, Jeff. -Slight problem. 1241 01:11:37,737 --> 01:11:39,138 JEFF: How slight? 1242 01:11:39,271 --> 01:11:41,007 One that threatens our very existence. 1243 01:11:41,140 --> 01:11:42,609 British drôlerie there? 1244 01:11:42,775 --> 01:11:45,011 No, deadly serious, I'm afraid. 1245 01:11:45,812 --> 01:11:47,780 I went to run a test on the checkout 1246 01:11:47,947 --> 01:11:49,949 to see if we could order an actual book 1247 01:11:50,116 --> 01:11:52,184 and, to my horror, the distributor requires 1248 01:11:52,318 --> 01:11:54,487 a 10-book minimum order on all retailers. 1249 01:11:54,621 --> 01:11:55,955 What? 1250 01:11:56,122 --> 01:11:58,458 Ten books per order, no exceptions. 1251 01:11:58,625 --> 01:11:59,926 That makes no sense. 1252 01:12:00,026 --> 01:12:02,194 I know. I told them that. 1253 01:12:02,328 --> 01:12:03,963 But seeing as they're the largest distributor 1254 01:12:04,130 --> 01:12:05,965 with five million titles and I'm a nobody, 1255 01:12:06,132 --> 01:12:07,800 they weren't really interested in my opinion. 1256 01:12:07,967 --> 01:12:10,136 It's just how they've always done business. 1257 01:12:10,302 --> 01:12:12,004 Let's try a different distributor. 1258 01:12:12,138 --> 01:12:14,040 The only other distributor that matters 1259 01:12:14,173 --> 01:12:15,808 has the identical policy. 1260 01:12:15,975 --> 01:12:18,878 I humbled myself, begged them to let our poor, 1261 01:12:19,011 --> 01:12:21,313 fledgling company order less than a minimum 1262 01:12:21,481 --> 01:12:23,716 and they told me to go fuck myself. 1263 01:12:24,484 --> 01:12:27,520 Not in those words exactly, but pretty close. 1264 01:12:29,021 --> 01:12:30,490 So, what's the bottom line? 1265 01:12:31,323 --> 01:12:32,692 For every one book we order, 1266 01:12:32,825 --> 01:12:34,393 we're gonna have to pay for ten. 1267 01:12:34,527 --> 01:12:36,162 We're gonna burn through our cash reserves 1268 01:12:36,295 --> 01:12:38,230 in less than three months. 1269 01:12:38,831 --> 01:12:40,700 And then we'll be swimming in inventory 1270 01:12:40,833 --> 01:12:42,669 we don't even need with no place to put it. 1271 01:12:48,875 --> 01:12:52,378 [tense soft music playing] 1272 01:12:53,379 --> 01:12:55,181 How does the payment work? 1273 01:12:56,849 --> 01:12:59,051 Do they charge you when you order the book? 1274 01:13:00,520 --> 01:13:01,921 Or when they ship it? 1275 01:13:02,689 --> 01:13:04,190 Or when we actually get it? 1276 01:13:04,356 --> 01:13:06,659 -When the books arrive. -You're sure? 1277 01:13:06,759 --> 01:13:08,160 Yeah. 1278 01:13:08,260 --> 01:13:09,996 So, if we order ten books, 1279 01:13:10,096 --> 01:13:11,698 but only seven arrive-- 1280 01:13:11,864 --> 01:13:13,432 We're only billed for the seven. 1281 01:13:13,566 --> 01:13:15,367 -Niko! -Yeah. 1282 01:13:15,535 --> 01:13:16,936 You were a biology teacher. 1283 01:13:17,069 --> 01:13:19,038 -Yeah. -I need you to find me 1284 01:13:19,205 --> 01:13:21,073 the most obscure science book out there. 1285 01:13:21,207 --> 01:13:23,175 Something that is impossible to find. 1286 01:13:28,581 --> 01:13:31,217 [keyboard clacking] 1287 01:13:36,723 --> 01:13:38,390 Here's a hot title. 1288 01:13:38,558 --> 01:13:41,260 The Lichen-Flora of Chicago and Vicinity 1289 01:13:41,393 --> 01:13:43,429 by William Wirt Calkins. 1290 01:13:43,563 --> 01:13:48,935 Carver Press. 1896. Definitely out of print. 1291 01:13:49,068 --> 01:13:50,803 Perfect. 1292 01:13:50,937 --> 01:13:52,905 Now, what's the name of the new Grisham book? 1293 01:13:53,039 --> 01:13:54,741 The Rainmaker. 1294 01:13:54,907 --> 01:13:56,743 Let's go ahead and order one copy of The Rainmaker, 1295 01:13:57,577 --> 01:14:00,913 nine copies of Niko's science book. 1296 01:14:02,081 --> 01:14:04,150 And the distributor should only charge us 1297 01:14:04,283 --> 01:14:05,985 for the one copy of The Rainmaker. 1298 01:14:06,819 --> 01:14:08,821 Yeah. And if any of the back ordered books arrive, 1299 01:14:08,955 --> 01:14:10,256 we'll just return them. 1300 01:14:11,257 --> 01:14:12,659 Now what? 1301 01:14:12,792 --> 01:14:14,293 We wait, I suppose. 1302 01:14:14,761 --> 01:14:17,764 No. Full speed ahead. 1303 01:14:17,930 --> 01:14:19,398 Even if it's off a cliff? 1304 01:14:19,498 --> 01:14:22,669 [chuckles] We've done worse. Let's go! 1305 01:14:22,802 --> 01:14:26,172 -Full steam. -[phone rings] 1306 01:14:26,305 --> 01:14:27,807 Hello? 1307 01:14:29,475 --> 01:14:30,777 Yeah, this is him. 1308 01:14:36,115 --> 01:14:38,951 I'm available. Tomorrow? 1309 01:14:42,154 --> 01:14:44,490 I'll be there. Thank you. 1310 01:14:50,262 --> 01:14:52,031 That was Leonard Riggio of Barnes & Noble. 1311 01:14:52,164 --> 01:14:53,532 What did he want? 1312 01:14:53,666 --> 01:14:55,034 He wants to meet tomorrow. 1313 01:14:55,835 --> 01:14:58,104 Something about a business opportunity. 1314 01:14:58,605 --> 01:15:00,139 Well, that's good. 1315 01:15:01,140 --> 01:15:04,711 Yeah. That's good. 1316 01:15:05,311 --> 01:15:08,848 [dramatic music playing] 1317 01:15:21,694 --> 01:15:25,632 [epic tribal music playing] 1318 01:15:35,041 --> 01:15:38,377 [tense music playing] 1319 01:15:38,510 --> 01:15:41,513 -Jeff? -Oh. Mr. Riggio. 1320 01:15:42,882 --> 01:15:44,583 -Pleasure. -Good to see you. 1321 01:15:46,819 --> 01:15:48,721 What would you like to talk about? 1322 01:15:48,855 --> 01:15:51,891 [exhales] An old friend gave me a call the other day. 1323 01:15:53,059 --> 01:15:54,727 Told me about you, actually. 1324 01:15:55,327 --> 01:15:57,229 Seems you didn't take my advice 1325 01:15:57,363 --> 01:16:00,667 and you're still going around trying to get investments. 1326 01:16:01,167 --> 01:16:02,702 Can you blame me? 1327 01:16:03,903 --> 01:16:07,106 See, it's not that you're pursuing this silly little idea 1328 01:16:07,239 --> 01:16:09,375 that bothers me, it's the fact that apparently 1329 01:16:09,541 --> 01:16:10,777 you still are referring to it 1330 01:16:10,910 --> 01:16:12,211 as the world's biggest bookstore. 1331 01:16:13,713 --> 01:16:15,247 I don't see a problem with it. 1332 01:16:15,381 --> 01:16:17,249 You-- You don't see why that offends me? 1333 01:16:18,050 --> 01:16:19,952 -No. -Well, then, I'll tell you. 1334 01:16:21,721 --> 01:16:23,622 How old are you Jeff? What, about 35? 1335 01:16:23,756 --> 01:16:25,291 Thirty-one. 1336 01:16:25,424 --> 01:16:28,427 When you were a one-year-old, 1337 01:16:28,560 --> 01:16:32,899 I opened a little shop called, uh, Student Book Exchange. 1338 01:16:33,565 --> 01:16:35,735 I was just a kid at the time at NYU, 1339 01:16:35,868 --> 01:16:39,405 but it turned into be a major retailer. 1340 01:16:39,571 --> 01:16:41,307 Coast to coast. 1341 01:16:41,440 --> 01:16:43,575 Well, I mean, that's amazing. 1342 01:16:43,710 --> 01:16:46,278 You should just listen, you might learn something. 1343 01:16:47,413 --> 01:16:49,248 So, a little bit later, 1344 01:16:49,381 --> 01:16:50,950 it was when you were about seven years old, 1345 01:16:51,083 --> 01:16:54,086 I acquired a little shop called Barnes & Noble, 1346 01:16:54,253 --> 01:16:56,288 and I liked its name, so I used it 1347 01:16:56,422 --> 01:16:58,257 after I picked up a few hundred more shops. 1348 01:16:59,258 --> 01:17:02,094 But Wall Street said, "Well, there's no more room, 1349 01:17:02,261 --> 01:17:04,463 my friend, to grow in the book industry," 1350 01:17:04,596 --> 01:17:09,268 and I said, "Fuck you. I'm just getting started." 1351 01:17:10,302 --> 01:17:12,638 And that's when I invented the superstore. 1352 01:17:13,272 --> 01:17:17,009 So, you don't understand why you calling yourself 1353 01:17:17,143 --> 01:17:18,945 the world's biggest bookstore offends me? 1354 01:17:19,645 --> 01:17:22,348 Well, it's because it's a goddamn lie. 1355 01:17:22,481 --> 01:17:25,484 We hold that title and will for many more years to come. 1356 01:17:26,018 --> 01:17:27,787 And if we ever lose it, 1357 01:17:27,954 --> 01:17:32,759 it'll be to Crown or, I don't know, Kmart or Borders. 1358 01:17:34,126 --> 01:17:36,628 Not to some dope who's working out of a shit hole, 1359 01:17:36,796 --> 01:17:39,766 who hasn't sold one single book in his entire life. 1360 01:17:39,866 --> 01:17:41,100 I understand. 1361 01:17:41,200 --> 01:17:44,270 Yeah, I'm pretty articulate. 1362 01:17:45,972 --> 01:17:48,607 You see, it's not meant to be taken literally. 1363 01:17:49,308 --> 01:17:51,277 It's just a way for our customers to understand 1364 01:17:51,377 --> 01:17:54,046 the vast extent and potential of the Internet. 1365 01:17:54,180 --> 01:17:56,215 See, I don't care what your intentions are, 1366 01:17:56,348 --> 01:17:58,317 just stop saying it. 1367 01:17:59,318 --> 01:18:01,988 You don't and I'll sue your ass. 1368 01:18:02,688 --> 01:18:05,124 But not right now, no. 1369 01:18:05,224 --> 01:18:07,359 Not even after you've actually sold a few thousand books. 1370 01:18:07,493 --> 01:18:09,695 I'm gonna wait for just the right time, 1371 01:18:09,829 --> 01:18:11,163 like the week that you go public. 1372 01:18:11,798 --> 01:18:13,833 And then you'll be dead in the crib. 1373 01:18:14,533 --> 01:18:18,004 Or I can make you a proposal right now 1374 01:18:18,170 --> 01:18:21,073 so we can bury this idea five feet, under where it belongs. 1375 01:18:22,674 --> 01:18:25,544 Barnes & Noble is willing to acquire this idea 1376 01:18:25,677 --> 01:18:28,380 from you for the gracious sum of $1 million. 1377 01:18:29,548 --> 01:18:31,851 I mean, God knows that's more than what it's worth. 1378 01:18:32,318 --> 01:18:34,253 But, you know, it should be enough for you 1379 01:18:34,386 --> 01:18:35,855 to cover and recoup your losses, 1380 01:18:35,988 --> 01:18:37,556 pay whoever you owe, 1381 01:18:37,689 --> 01:18:40,860 and bother someone other than myself. 1382 01:18:42,161 --> 01:18:43,529 You're naive. 1383 01:18:45,031 --> 01:18:48,700 Frankly, insults me to a degree, 1384 01:18:48,868 --> 01:18:54,773 but you have ambition that reminds me of my younger self. 1385 01:18:55,707 --> 01:18:57,709 I, too, had dreams of being a conqueror, 1386 01:18:57,877 --> 01:19:02,781 but you would be a fool not to take this offer. 1387 01:19:07,719 --> 01:19:09,055 See, you have one thing wrong. 1388 01:19:10,957 --> 01:19:12,458 I'm not a conqueror. 1389 01:19:14,060 --> 01:19:15,561 I'm an explorer. 1390 01:19:15,727 --> 01:19:17,429 [chuckles] What's the difference? 1391 01:19:19,231 --> 01:19:20,799 It pays to explore. 1392 01:19:23,269 --> 01:19:25,872 You remember that time at that bar in Miami? 1393 01:19:27,273 --> 01:19:28,807 I was so excited. 1394 01:19:28,941 --> 01:19:31,743 I'm meeting Leonard Riggio, the legend, 1395 01:19:31,911 --> 01:19:35,747 CEO of Barnes & Noble, and inviting him 1396 01:19:35,915 --> 01:19:39,418 on this journey with me to invest in amazon.com. 1397 01:19:40,920 --> 01:19:42,721 And when you walked out on that meeting, 1398 01:19:42,821 --> 01:19:44,590 I realized something. 1399 01:19:47,493 --> 01:19:51,430 You're the past and I'm the future. 1400 01:19:52,764 --> 01:19:55,667 And one day, your stores will start to close, 1401 01:19:55,801 --> 01:19:57,636 just like all those independent bookstores 1402 01:19:57,769 --> 01:19:59,939 you proudly put out of business. 1403 01:20:00,672 --> 01:20:03,609 And your empire will begin to crumble 1404 01:20:04,176 --> 01:20:06,979 the day that my website goes live. 1405 01:20:07,113 --> 01:20:10,149 [tense music playing] 1406 01:20:21,627 --> 01:20:22,861 [door opens] 1407 01:20:24,096 --> 01:20:27,033 [dramatic music playing] 1408 01:20:29,001 --> 01:20:31,503 Jeff? How'd it go? 1409 01:20:31,637 --> 01:20:33,205 -Good. -[spray paint can spraying] 1410 01:20:33,339 --> 01:20:35,141 He offered to buy us out. 1411 01:20:35,807 --> 01:20:37,309 -What? -How much? 1412 01:20:37,443 --> 01:20:38,810 A million. 1413 01:20:38,945 --> 01:20:41,213 [all cheering] 1414 01:20:41,680 --> 01:20:43,482 Yes! 1415 01:20:45,184 --> 01:20:47,153 You said yes, right? 1416 01:20:47,653 --> 01:20:49,355 I told him to go fuck himself. 1417 01:20:49,488 --> 01:20:51,157 Are you bloody mad? 1418 01:20:53,792 --> 01:20:57,029 You see, he's willing to pay us a million dollars 1419 01:20:57,163 --> 01:20:59,999 before we're even live. Doesn't that tell you anything? 1420 01:21:00,166 --> 01:21:03,169 He's scared. He's scared of what we're gonna become. 1421 01:21:03,335 --> 01:21:05,204 Jeff, be sensible. 1422 01:21:05,337 --> 01:21:07,706 We don't have any cash, we don't have any investors. 1423 01:21:07,839 --> 01:21:09,741 At this rate, we're never gonna get off the ground. 1424 01:21:09,875 --> 01:21:11,543 Why are you challenging me about this? 1425 01:21:11,677 --> 01:21:13,712 I'm not challenging you. 1426 01:21:13,845 --> 01:21:15,847 Listen, do I need to go under this table, 1427 01:21:16,015 --> 01:21:17,749 get the certificate that says I'm the CEO 1428 01:21:17,883 --> 01:21:19,818 of this company to tell you to trust me? 1429 01:21:20,686 --> 01:21:22,054 Honey... 1430 01:21:22,688 --> 01:21:26,225 Anyways, after what I told him, that deal's gone. 1431 01:21:26,358 --> 01:21:28,227 But I do have good news. 1432 01:21:28,360 --> 01:21:31,730 What good news could you possibly give us after this? 1433 01:21:31,863 --> 01:21:33,165 Our name. 1434 01:21:34,366 --> 01:21:35,867 Come on. Get close. 1435 01:21:36,035 --> 01:21:37,703 Come on! Drumroll, please. 1436 01:21:37,869 --> 01:21:42,274 *** 1437 01:21:47,546 --> 01:21:50,116 Whoa! 1438 01:21:51,550 --> 01:21:52,951 I like that! 1439 01:21:53,085 --> 01:21:55,787 [laughs] Amazon.com! 1440 01:21:55,921 --> 01:21:58,024 Named after the world's largest river! 1441 01:21:58,124 --> 01:22:01,027 Actually, five times bigger than the second largest river. 1442 01:22:01,127 --> 01:22:02,961 Bet he tells us what it is. 1443 01:22:03,095 --> 01:22:04,863 The Congo, of course. 1444 01:22:04,963 --> 01:22:06,965 Amazon.com is a name we'll never need to change. 1445 01:22:07,099 --> 01:22:11,137 It tells everybody that we are the world's biggest bookstore. 1446 01:22:11,270 --> 01:22:13,572 And it starts with an A, just for you. 1447 01:22:16,475 --> 01:22:22,448 -Yeah. -Um, is it Amazon.com 1448 01:22:23,115 --> 01:22:26,085 or without and just Amazon? 1449 01:22:26,252 --> 01:22:29,421 It's Amazon.com. The dot com is-- is to be included 1450 01:22:29,588 --> 01:22:31,123 in every instance. 1451 01:22:31,257 --> 01:22:34,993 One more question. Um, why? 1452 01:22:35,894 --> 01:22:37,829 See, the dot com tells our customers 1453 01:22:37,963 --> 01:22:41,600 that we exist exclusively on the internet. 1454 01:22:41,733 --> 01:22:44,270 That's true of a lot of places. 1455 01:22:44,903 --> 01:22:46,672 No one else uses the dot com. 1456 01:22:47,606 --> 01:22:49,841 But we will be the first. 1457 01:22:52,478 --> 01:22:54,946 All right. Niko, you still got those friends in New York? 1458 01:22:55,114 --> 01:22:56,948 Sure, I know some guys. 1459 01:22:57,083 --> 01:22:58,350 Well, we need to raise some money fast. 1460 01:22:58,484 --> 01:22:59,951 Let's get some new investors. 1461 01:23:00,086 --> 01:23:01,453 Shel, let's pull up that homepage. 1462 01:23:01,620 --> 01:23:02,954 Come on, let's get to work. 1463 01:23:07,293 --> 01:23:10,129 Now, see where it says "World's Biggest Bookstore?" 1464 01:23:10,762 --> 01:23:12,298 Cut it. 1465 01:23:12,464 --> 01:23:14,533 Now, scroll all the way to the top. 1466 01:23:16,135 --> 01:23:19,638 Right there. On the top. 1467 01:23:24,042 --> 01:23:25,344 Bolder. 1468 01:23:26,145 --> 01:23:29,014 Bolder. Perfect. 1469 01:23:31,850 --> 01:23:35,287 [gentle music playing] 1470 01:23:51,170 --> 01:23:56,708 *** 1471 01:23:56,842 --> 01:23:58,310 [Jeff chuckles] 1472 01:24:02,581 --> 01:24:04,483 NIKO: Yeah. 1473 01:24:23,169 --> 01:24:25,904 -It worked! -[laughs] 1474 01:24:26,037 --> 01:24:29,040 -Whoo! -PAUL: Nice. 1475 01:24:29,175 --> 01:24:31,377 -[laughter] -NIKO: Oh, wow. 1476 01:24:32,711 --> 01:24:34,613 Because it's an online model, 1477 01:24:34,746 --> 01:24:37,048 we believe we can have significant cost advantages 1478 01:24:37,183 --> 01:24:38,917 and undercut our competitors. 1479 01:24:39,050 --> 01:24:40,719 And what's to stop them both from opening 1480 01:24:40,852 --> 01:24:42,621 their own online stores? 1481 01:24:42,754 --> 01:24:44,890 Well, they likely will. Um, but they're doomed to fail. 1482 01:24:45,023 --> 01:24:46,558 Because they're probably gonna be competing 1483 01:24:46,692 --> 01:24:48,260 with themselves in that scenario, right? 1484 01:24:48,394 --> 01:24:50,396 Exactly. Their physical locations. 1485 01:24:50,529 --> 01:24:52,063 And to compete, they're gonna have to close 1486 01:24:52,198 --> 01:24:53,765 those physical locations, 1487 01:24:53,899 --> 01:24:55,634 and I doubt they're gonna do that. 1488 01:24:55,767 --> 01:24:57,469 And if they do, it's not gonna be anytime soon. 1489 01:24:57,603 --> 01:24:59,571 By then, Amazon will have the market share 1490 01:24:59,738 --> 01:25:01,307 and it'll be too late. 1491 01:25:01,440 --> 01:25:04,075 Exactly. We believe that we will probably lose money 1492 01:25:04,243 --> 01:25:06,412 for up to 20 years. 1493 01:25:06,545 --> 01:25:09,581 Uh, but at Amazon.com, we're focused on the long-term. 1494 01:25:09,715 --> 01:25:12,284 Uh, not short-term profitability. 1495 01:25:12,418 --> 01:25:15,120 Um, because we don't charge our customers sales tax, 1496 01:25:15,254 --> 01:25:18,757 uh, we believe we can continue to gain market share, 1497 01:25:18,890 --> 01:25:20,659 um, without profitability. 1498 01:25:20,792 --> 01:25:23,762 You're talking about monopolizing the market here. 1499 01:25:23,929 --> 01:25:25,931 You really want to get into that, Mr. Bezos? 1500 01:25:26,097 --> 01:25:29,268 Monopolizing is-- is a very, uh, harsh word. 1501 01:25:29,435 --> 01:25:31,570 Um, it's more survival of the fittest. 1502 01:25:31,670 --> 01:25:33,639 Um, the smaller companies will fail. 1503 01:25:33,772 --> 01:25:35,907 Obviously, in order for us to succeed, 1504 01:25:36,007 --> 01:25:37,976 we need to continuously be raising capital, 1505 01:25:38,109 --> 01:25:41,480 and, um, this company will require significant amounts 1506 01:25:41,613 --> 01:25:43,682 of capital if we're gonna build the infrastructure 1507 01:25:43,815 --> 01:25:45,183 and the system to have higher revenue 1508 01:25:45,317 --> 01:25:46,852 and higher profitability down the road. 1509 01:25:46,985 --> 01:25:49,020 INVESTOR 1: But you have so many big box stores. 1510 01:25:49,154 --> 01:25:50,756 They're not gonna let you get away with this. 1511 01:25:50,856 --> 01:25:52,824 Well, physical locations are paying up 1512 01:25:52,958 --> 01:25:55,294 to $10 a square foot when we pay pennies 1513 01:25:55,461 --> 01:25:56,862 a square foot for our warehouses 1514 01:25:56,995 --> 01:25:58,597 that can be located just outside 1515 01:25:58,697 --> 01:26:00,432 of big metropolitan areas. 1516 01:26:00,532 --> 01:26:02,634 Uh, we only have a small facility right now in Seattle, 1517 01:26:02,801 --> 01:26:05,837 but we believe expanding those facilities nationwide 1518 01:26:05,971 --> 01:26:08,139 will get the product to our customers quicker 1519 01:26:08,307 --> 01:26:11,310 and allow us to maintain that lower cost structure. 1520 01:26:11,477 --> 01:26:13,679 To me, if I'm hearing you correctly, 1521 01:26:13,812 --> 01:26:15,647 you're open 24 hours, 1522 01:26:15,814 --> 01:26:18,216 it's faster and easier to buy books, 1523 01:26:18,350 --> 01:26:20,286 it's cheaper 'cause of sales tax, 1524 01:26:20,386 --> 01:26:22,388 and it's cheaper for you to deliver that 1525 01:26:22,521 --> 01:26:24,723 'cause you don't have the cost of brick and mortar. 1526 01:26:24,856 --> 01:26:26,358 Does it end with books, 1527 01:26:26,492 --> 01:26:28,226 or would there be an opportunity to sell 1528 01:26:28,360 --> 01:26:30,228 other products and services to this customer base? 1529 01:26:30,362 --> 01:26:33,164 Other categories that we look to expand into are music 1530 01:26:33,332 --> 01:26:36,502 and, um, other vast library categories. 1531 01:26:36,635 --> 01:26:39,070 [upbeat electronic music playing] 1532 01:26:46,011 --> 01:26:49,348 I mean that was the greatest performance ever. 1533 01:26:49,481 --> 01:26:51,383 -Thanks! -And it means a lot, like, 1534 01:26:51,517 --> 01:26:53,552 when you said full steam ahead, like this-- 1535 01:26:53,685 --> 01:26:55,387 But what about small businesses? 1536 01:26:55,521 --> 01:26:57,856 -What about 'em? -They're honest people. 1537 01:26:57,989 --> 01:26:59,725 We're a small business, 1538 01:26:59,858 --> 01:27:01,192 we should be helping each other out. 1539 01:27:01,327 --> 01:27:03,028 We won't be for long. 1540 01:27:03,161 --> 01:27:05,864 If this is gonna work, we have to continue to scale. 1541 01:27:09,568 --> 01:27:11,703 -[indistinct chatter] -All right, team. 1542 01:27:13,339 --> 01:27:17,376 So, as you all know, beta testing begins today. 1543 01:27:17,876 --> 01:27:20,211 We've assembled a list of several hundred of our friends 1544 01:27:20,379 --> 01:27:22,381 and family that will be receiving a link 1545 01:27:22,514 --> 01:27:25,417 to a test site where they can place test orders. 1546 01:27:25,551 --> 01:27:27,386 Of course, they could place a real order, 1547 01:27:27,519 --> 01:27:28,687 but there's a chance that 1548 01:27:28,787 --> 01:27:30,188 there'll still be some glitches. 1549 01:27:30,288 --> 01:27:33,692 Now, there's a lot of work to be done 1550 01:27:33,792 --> 01:27:39,598 before the whole site goes live in July, but there's a saying. 1551 01:27:39,731 --> 01:27:41,600 You can work long, you can work hard, 1552 01:27:41,733 --> 01:27:43,234 and you can work smart, 1553 01:27:43,402 --> 01:27:44,803 but you can only pick two of them. 1554 01:27:45,404 --> 01:27:48,874 At Amazon.com, we need all three every single day. 1555 01:27:48,974 --> 01:27:52,310 If we're gonna make Amazon.com the world's greatest website, 1556 01:27:52,444 --> 01:27:55,113 it begins with all of our hard work. 1557 01:27:55,246 --> 01:27:56,648 So, let's go. 1558 01:27:57,616 --> 01:28:00,786 [applause] 1559 01:28:02,421 --> 01:28:05,290 [upbeat electronic music playing] 1560 01:28:05,424 --> 01:28:08,427 [keyboard clacking] 1561 01:28:17,436 --> 01:28:19,104 Ready? 1562 01:28:26,111 --> 01:28:29,014 -We're live. -[Jeff laughs] 1563 01:28:29,147 --> 01:28:32,618 [epic music playing] 1564 01:28:40,826 --> 01:28:44,295 [keyboard clacking] 1565 01:28:45,296 --> 01:28:46,532 [yawning] 1566 01:28:52,438 --> 01:28:54,372 I'm going to get something to eat. 1567 01:28:55,674 --> 01:28:57,042 Care to join me? 1568 01:28:59,144 --> 01:29:00,879 -I'm gonna hang back. -All right. 1569 01:29:01,613 --> 01:29:03,715 PAUL: Niko? NIKO: Yeah, I could eat. 1570 01:29:04,516 --> 01:29:07,218 -PAUL: Jeff? -I'm good, thank you. 1571 01:29:07,352 --> 01:29:10,489 -PAUL: All right. -[door opens, closes] 1572 01:29:24,470 --> 01:29:26,037 Jeff, can I talk to you for a second? 1573 01:29:26,171 --> 01:29:27,506 Sure. 1574 01:29:29,675 --> 01:29:31,677 So, I guess because we're on the home stretch now, 1575 01:29:31,843 --> 01:29:33,411 I've been thinking. 1576 01:29:33,545 --> 01:29:35,413 I look at everything I've given to this company 1577 01:29:35,547 --> 01:29:38,183 and quite frankly, I put everything I had into it. 1578 01:29:38,349 --> 01:29:40,051 Paul has, too. 1579 01:29:40,185 --> 01:29:41,753 I mean, we built the damn site. 1580 01:29:41,887 --> 01:29:43,354 The site is everything, you know that. 1581 01:29:44,022 --> 01:29:45,591 You guys are rock stars, I know. 1582 01:29:47,258 --> 01:29:49,160 So, I guess what I'm wondering is, 1583 01:29:49,260 --> 01:29:52,030 why aren't we founders along with you and MacKenzie? 1584 01:29:52,197 --> 01:29:54,500 Why aren't we receiving founder's shares? 1585 01:29:57,603 --> 01:29:59,004 'Cause you never asked. 1586 01:29:59,104 --> 01:30:01,773 [tense music playing] 1587 01:30:02,373 --> 01:30:04,610 You remember that time we got together for coffee? 1588 01:30:04,743 --> 01:30:06,612 Came up with the terms of your agreement, 1589 01:30:06,745 --> 01:30:09,681 wrote up the contract, which you signed. 1590 01:30:11,049 --> 01:30:16,054 Now, whatever the difference is from what you did receive 1591 01:30:17,388 --> 01:30:20,726 to what you believe you're due should be a lesson to you. 1592 01:30:21,426 --> 01:30:24,462 Know your worth, Shel. 1593 01:30:27,599 --> 01:30:29,701 When we had first met in that coffee shop, 1594 01:30:29,801 --> 01:30:31,302 I knew my worth. 1595 01:30:32,070 --> 01:30:34,205 I knew my worth so much, I was willing to follow 1596 01:30:34,305 --> 01:30:36,742 this dream of yours to revolutionize commerce. 1597 01:30:38,109 --> 01:30:39,945 I know you wanna change the world, 1598 01:30:40,078 --> 01:30:42,113 Jeff, but what're you trying to change it to? 1599 01:30:42,914 --> 01:30:44,783 Huh. To think I figured you out. 1600 01:30:52,624 --> 01:30:54,259 I just want to make history. 1601 01:30:55,260 --> 01:30:58,830 *** 1602 01:30:58,964 --> 01:31:02,768 [door opens, closes] 1603 01:31:38,303 --> 01:31:41,006 Hey. I'm going to bed. You should, too. 1604 01:31:41,139 --> 01:31:45,110 -[scoffs] I should, too. -No, but really. You should. 1605 01:31:46,645 --> 01:31:48,346 It's the weekend. 1606 01:31:48,479 --> 01:31:50,448 The test is running smoothly, and there's no reason 1607 01:31:50,548 --> 01:31:52,550 why you can't get a good night's sleep with your wife. 1608 01:31:54,653 --> 01:31:56,154 While you're at it, 1609 01:31:56,321 --> 01:31:57,823 why don't you send Paul and Shel home, too. 1610 01:31:57,989 --> 01:31:59,658 You're right. 1611 01:32:00,325 --> 01:32:02,060 Don't sound too excited. 1612 01:32:03,829 --> 01:32:08,133 I just feel like watching my toddler learn how to walk. 1613 01:32:09,835 --> 01:32:11,502 If I don't pay attention... 1614 01:32:11,670 --> 01:32:14,205 It's gonna crack its head open on a chrome coffee table? 1615 01:32:14,673 --> 01:32:16,207 Exactly. 1616 01:32:18,409 --> 01:32:20,045 That's a feeling I wouldn't trust. 1617 01:32:20,679 --> 01:32:22,047 It's just a test. 1618 01:32:22,914 --> 01:32:24,382 None of this matters yet, 1619 01:32:24,515 --> 01:32:26,351 it's gonna be a few weeks before any orders 1620 01:32:26,517 --> 01:32:28,754 even maybe come in, you know-- 1621 01:32:28,887 --> 01:32:30,321 [computer chimes] 1622 01:32:30,421 --> 01:32:33,558 [emotional music playing] 1623 01:32:35,927 --> 01:32:37,763 Is that what I think it is? 1624 01:32:38,229 --> 01:32:40,699 Fluid Concepts and Creative Analogies. 1625 01:32:42,533 --> 01:32:43,735 Paid with a credit card. 1626 01:32:44,402 --> 01:32:45,904 We got our first order. 1627 01:32:47,038 --> 01:32:49,708 [Jeff laughs] 1628 01:32:49,841 --> 01:32:51,276 [laughs] 1629 01:32:56,882 --> 01:33:03,088 *** 1630 01:33:09,060 --> 01:33:13,264 [uplifting music playing] 1631 01:33:34,385 --> 01:33:40,491 *** 1632 01:33:56,107 --> 01:34:01,146 *** 1633 01:34:11,957 --> 01:34:16,962 *** 1634 01:34:30,641 --> 01:34:35,646 *** 1635 01:34:51,462 --> 01:34:56,501 *** 1636 01:35:25,396 --> 01:35:30,535 *** 1637 01:35:54,893 --> 01:36:01,132 *** 1638 01:36:23,321 --> 01:36:28,426 *** 1639 01:36:42,974 --> 01:36:48,013 *** 1640 01:36:54,752 --> 01:36:58,789 [soft electronic music playing] 1641 01:37:12,170 --> 01:37:17,208 *** 1642 01:37:34,492 --> 01:37:39,564 *** 1643 01:37:59,850 --> 01:38:04,855 *** 1644 01:38:09,694 --> 01:38:13,531 [uplifting music playing] 1645 01:38:33,718 --> 01:38:37,455 *** 1646 01:38:48,233 --> 01:38:52,903 ***