1
00:00:09,763 --> 00:00:13,363
If you had to describe Elon to
alien, how would you describe him?
2
00:00:13,523 --> 00:00:16,483
Well, I think of Elon as the alien...
3
00:00:16,643 --> 00:00:20,043
Meets your fellow countrymen. No.
4
00:00:20,203 --> 00:00:22,843
I'd say Elon is almost
the most human, human.
5
00:00:23,003 --> 00:00:27,003
He could kind of see the way
the world was going in a way I just,
6
00:00:27,163 --> 00:00:28,723
I just did not understand.
7
00:00:28,883 --> 00:00:31,843
TESLA LIVE
8
00:00:44,523 --> 00:00:48,643
Elon Musk is the richest man
who has ever lived
9
00:00:48,803 --> 00:00:50,883
but says he doesn't own a house.
10
00:00:51,043 --> 00:00:53,363
He's different than
a lot of other people.
11
00:00:53,523 --> 00:00:57,083
It truly embodies big thinking
and risk taking.
12
00:00:59,483 --> 00:01:04,443
With a few taps from his fingers,
Global Markets can crash and soar.
13
00:01:04,603 --> 00:01:07,603
CEO Elon Musk creating
chaos with a single tweet.
14
00:01:07,763 --> 00:01:09,683
Bizarre shook confidence.
15
00:01:09,843 --> 00:01:14,003
He is creating a chip
that can be put into our brains.
16
00:01:21,643 --> 00:01:26,163
And right now, he's building Rockets
that could take a 100 people to Mars.
17
00:01:28,483 --> 00:01:30,523
His power and wealth...
18
00:01:32,163 --> 00:01:35,643
continue to grow.
19
00:01:35,803 --> 00:01:38,763
No one on earth is doing more
to change the world.
20
00:01:38,923 --> 00:01:42,763
-Come on over man.
-Why would you want to talk to me?
21
00:01:42,923 --> 00:01:46,683
Because you are the dude my friend.
You are the dude.
22
00:01:46,843 --> 00:01:51,203
THIS IS ELON MUSK'S STORY
23
00:01:52,963 --> 00:01:55,803
He's done things
that no other country can do.
24
00:01:55,963 --> 00:02:00,603
-It's quite magnificent. Yes.
-You're mum and greatest champion.
25
00:02:00,763 --> 00:02:04,523
EX-WIVES FAMILY FRIENDS
ENEMIES
26
00:02:04,683 --> 00:02:09,843
He's so dangerous.
Completely, totally irresponsible.
27
00:02:10,003 --> 00:02:12,763
It's not as much fun being me
as you think.
28
00:02:12,923 --> 00:02:15,123
I'm not sure I want to be me.
29
00:02:15,283 --> 00:02:17,963
SHOULD WE CELEBRATE HIS
ACHIEVEMENTS?
30
00:02:18,123 --> 00:02:21,883
It seems strange to be handing it all
over to private enterprise,
31
00:02:22,043 --> 00:02:24,483
but I guess I'm kind of stuck in the
past.
32
00:02:27,163 --> 00:02:30,523
OR BE FRIGHTENED BY HIS
POWER?
33
00:02:30,683 --> 00:02:33,803
-Unstable, Reckless.
-I'm just being me.
34
00:02:38,603 --> 00:02:44,283
THE ELON MUSK SHOW
35
00:02:45,563 --> 00:02:48,523
We used up all 100 million.
And there was big recession.
36
00:02:48,683 --> 00:02:50,203
I had to invest everything.
37
00:02:50,363 --> 00:02:54,563
Why did you want to take the risks in
businesses that you've gone in to.
38
00:02:54,723 --> 00:02:57,443
Have to say at times I've wondered.
39
00:03:00,603 --> 00:03:03,843
But like, creating a company is
almost like having a child.
40
00:03:04,003 --> 00:03:08,683
So it's like, how do you say your
child should not have food?
41
00:03:10,283 --> 00:03:14,923
You have to feed and nurse it, take
care of it, even if it ruins you.
42
00:03:15,083 --> 00:03:16,603
Yeah.
43
00:03:20,723 --> 00:03:25,523
There wasn't tough times
in the end of 2008.
44
00:03:25,683 --> 00:03:28,083
How did you get through
that period of crisis?
45
00:03:32,523 --> 00:03:35,843
-Can we just break for a second.
-Of course.
46
00:03:39,563 --> 00:03:44,283
Man, I sure hope it was worth it.
Sure hope it was worth it.
47
00:03:53,283 --> 00:03:58,603
2009
48
00:04:00,523 --> 00:04:06,163
In 2009, Elon Musk
is a bruised and weary man.
49
00:04:10,443 --> 00:04:15,203
The father of five has invested all
of his money in his two companies,
50
00:04:15,363 --> 00:04:20,123
SpaceX making Rockets
and Tesla Electric Cars.
51
00:04:20,283 --> 00:04:23,283
Running a company does have its
drawbacks.
52
00:04:23,443 --> 00:04:25,163
Friend of mine has good phrase,
53
00:04:25,323 --> 00:04:27,803
it's like eating glass
and staring into abyss.
54
00:04:27,963 --> 00:04:30,323
-And you agree with that?
-Yeah.
55
00:04:30,483 --> 00:04:35,123
And if you don't eat the glass,
you're not going to be successful.
56
00:04:35,283 --> 00:04:36,723
This is Elon.
57
00:04:36,883 --> 00:04:40,443
Tesla narrowly scraped through
last year's global financial crisis.
58
00:04:41,923 --> 00:04:46,123
And now Elon has a new car,
the Model S,
59
00:04:46,283 --> 00:04:50,203
that he hopes will be the first mass
produced electric car in history.
60
00:04:50,363 --> 00:04:52,243
Again, thanks for coming here.
61
00:04:52,403 --> 00:04:55,763
I think it would be pretty exciting
what we're about to unveil.
62
00:04:55,923 --> 00:04:57,803
Somebody kick me that flashlight.
63
00:04:57,963 --> 00:05:01,243
I really believe that the sedan
is absolute vaporware.
64
00:05:01,403 --> 00:05:03,683
There is no way
Tesla has the cash on hand
65
00:05:03,843 --> 00:05:06,123
in order to be able to develop
their sedan.
66
00:05:06,283 --> 00:05:08,683
This is first mass manufactured
electric car.
67
00:05:08,843 --> 00:05:10,403
This is something that is...
68
00:05:10,563 --> 00:05:12,363
They've got prototype
they'll show
69
00:05:12,523 --> 00:05:14,603
and they're gonna start taking
deposits,
70
00:05:14,763 --> 00:05:17,763
which I find just an
amazing act of God.
71
00:05:29,443 --> 00:05:32,603
It's been a very, very high workload.
72
00:05:32,763 --> 00:05:37,603
And between SpaceX, Tesla and kids
that
73
00:05:37,763 --> 00:05:40,323
there's just really not enough time
in the day.
74
00:05:40,483 --> 00:05:43,123
So not enough time to sleep and...
75
00:05:45,883 --> 00:05:47,843
It was really awful.
76
00:05:48,003 --> 00:05:52,003
He plowed his money into Tesla
and SpaceX.
77
00:05:52,163 --> 00:05:54,003
He was under incredible stress.
78
00:05:54,163 --> 00:05:56,683
I was worried he was going
to have heart attack.
79
00:05:56,843 --> 00:05:59,963
I kept thinking, God,
I've just got to keep this guy alive.
80
00:06:00,123 --> 00:06:03,803
The honest answer is I'm not
looking forward to the party tonight.
81
00:06:03,963 --> 00:06:06,203
All night long I'll be selling cars
82
00:06:06,363 --> 00:06:11,683
for five hours after selling cars
for five hours before that.
83
00:06:13,163 --> 00:06:14,883
It won't be fun for me.
84
00:06:22,883 --> 00:06:25,443
It was one of the bad Christmases.
85
00:06:26,803 --> 00:06:30,483
He'd forgotten to get me
a Christmas present.
86
00:06:30,643 --> 00:06:34,003
We were in Boulder, Colorado.
There's loads and loads of snow.
87
00:06:34,163 --> 00:06:37,283
And we were in bed and he said, I do.
88
00:06:37,443 --> 00:06:40,483
It is not that I don't love you. I do
really love you.
89
00:06:40,643 --> 00:06:45,643
It's like, my brain is exploding.
I was like, no, I know, it's fine.
90
00:06:45,803 --> 00:06:49,243
And he sort of got up in the middle
of the night and disappeared.
91
00:06:52,363 --> 00:06:57,083
I was like, where's, where's he gone?
And he came back two hours later,
92
00:06:57,243 --> 00:07:02,043
and he'd gone outside in his t-shirt
and shorts barefoot.
93
00:07:02,203 --> 00:07:05,843
And he'd gone and, like, dug through
the snow and picked flowers
94
00:07:06,003 --> 00:07:08,163
for, like, he'd walked all over
Boulder
95
00:07:08,323 --> 00:07:12,483
and, like, came back with a little
bouquet of picked flowers.
96
00:07:12,643 --> 00:07:15,643
I just wanted to show you
how much I loved you.
97
00:07:18,123 --> 00:07:22,763
He was very supportive of me
having a career.
98
00:07:22,923 --> 00:07:26,283
I had to come back and do St
Trinian's 2 and was the first time
99
00:07:26,443 --> 00:07:31,883
we'd been apart and he sent two
lorry loads of flowers to set for me.
100
00:07:32,043 --> 00:07:36,403
He'd also found out from production
that the name of every woman on set,
101
00:07:36,563 --> 00:07:39,283
he'd sent them flowers,
champagne and chocolates.
102
00:07:39,443 --> 00:07:42,523
Then when he came to visit,
everyone was like, "Oh, hi."
103
00:07:42,683 --> 00:07:45,643
Talulah can I get a quick picture
please?
104
00:07:45,803 --> 00:07:47,643
Talulah sign the card here.
105
00:07:47,803 --> 00:07:51,203
At the premiere he came along,
he was holding my umbrella
106
00:07:51,363 --> 00:07:54,563
for me while I was doing signings.
No one knew who Elon was.
107
00:07:54,723 --> 00:07:57,203
Talulah.
108
00:08:01,523 --> 00:08:06,443
He was very sweet and lovely
and very supportive.
109
00:08:09,243 --> 00:08:12,363
Two years after meeting Talulah,
110
00:08:12,523 --> 00:08:17,363
Elon's divorce from the mother
of his five children comes through.
111
00:08:19,483 --> 00:08:23,363
I wanted to get married in UK and
Elon said, you know, it's up to you.
112
00:08:26,243 --> 00:08:29,603
I wanted a religious ceremony.
Elon went along with it.
113
00:08:34,003 --> 00:08:36,723
We just had a really good fun.
I love Fred Astaire.
114
00:08:36,883 --> 00:08:38,803
I introduced Elon
to Astaire movies,
115
00:08:38,963 --> 00:08:40,843
and Elon got very into Fred
Astaire,
116
00:08:41,003 --> 00:08:43,563
he admired his
sort of technical proficiency.
117
00:08:44,483 --> 00:08:48,283
On the morning of the wedding, I got
him a top hat and cane as a joke
118
00:08:48,443 --> 00:08:51,523
I said "Is there anything
you would like at the wedding?"
119
00:08:51,683 --> 00:08:53,483
That's important to you?
120
00:08:54,763 --> 00:08:58,123
He said, "Yes, I would like there to
be hovercraft and eels."
121
00:08:58,283 --> 00:09:01,283
"My hovercraft is full of eels."
122
00:09:01,443 --> 00:09:03,803
So we had hovercraft and eels
at our wedding.
123
00:09:05,963 --> 00:09:08,483
After the wedding,
we went to Paris on honeymoon
124
00:09:08,643 --> 00:09:11,643
couldn't be a long honeymoon,
obviously, because of work.
125
00:09:11,803 --> 00:09:16,203
We managed a couple of days in
Paris and some meetings there.
126
00:09:16,363 --> 00:09:18,763
But yeah, it was lovely, really nice.
127
00:09:25,323 --> 00:09:28,443
Elon and Talulah are building
a new life together.
128
00:09:29,563 --> 00:09:31,363
But there's a major problem.
129
00:09:35,883 --> 00:09:38,203
Court documents from Elon's divorce
130
00:09:38,363 --> 00:09:41,843
show that for months he's been using
emergency loans from friends
131
00:09:42,003 --> 00:09:47,163
to pay for his divorce costs
and living expenses.
132
00:09:49,243 --> 00:09:53,523
A year after promising the world's
first mass produced all electric car,
133
00:09:53,683 --> 00:09:57,963
Tesla has so far
only made a few prototypes.
134
00:09:58,123 --> 00:10:02,683
And has neither the factory
or the staff to produce the cars.
135
00:10:05,043 --> 00:10:07,563
Elon decides to gamble.
136
00:10:07,723 --> 00:10:11,963
2010
137
00:10:12,123 --> 00:10:14,123
For the first time in 50 years,
138
00:10:14,283 --> 00:10:18,683
a car company is being floated
on the US Stock Exchange.
139
00:10:18,843 --> 00:10:23,963
If the stocks do well, Elon will have
the money to ramp up production.
140
00:10:24,963 --> 00:10:27,683
He'll know his fate by the Closing
Bell.
141
00:10:27,843 --> 00:10:32,083
Tesla Motors, they're making their
debut on the Nasdaq today.
142
00:10:32,243 --> 00:10:36,643
Now, the company has yet to make a
profit, even for a single quarter.
143
00:10:36,803 --> 00:10:39,003
This company has
yet to make a dime.
144
00:10:39,163 --> 00:10:41,083
It has lost 290 million dollars.
145
00:10:41,243 --> 00:10:43,723
Tesla to sell. You don't want
to own the stock.
146
00:10:43,883 --> 00:10:47,083
You don't want to Waste it. You
shouldn't rent darn thing.
147
00:10:47,243 --> 00:10:49,323
Elon was pretty stressed out
that day.
148
00:10:49,483 --> 00:10:53,923
You could see it on his face that he
was under some pressure,
149
00:10:54,083 --> 00:10:56,483
worried about how it's
going to come together.
150
00:10:56,643 --> 00:10:59,323
Elon huge day for Tesla,
the company going public.
151
00:10:59,483 --> 00:11:01,803
Like many Start-Up companies
you lose money.
152
00:11:01,963 --> 00:11:04,363
The company has lost
about 260 million dollars
153
00:11:04,523 --> 00:11:06,683
since its inception. You're going
public.
154
00:11:06,843 --> 00:11:08,883
You want the public to invest
in Tesla.
155
00:11:09,043 --> 00:11:12,603
We were this car company that had
no money
156
00:11:12,763 --> 00:11:17,163
that was, you know, making this
crazy car in Silicon Valley
157
00:11:17,323 --> 00:11:19,243
and without any automotive experts.
158
00:11:19,403 --> 00:11:22,683
So, everyone was like,
they're never going to make it.
159
00:11:22,843 --> 00:11:25,923
What they do? We weren't
close to being household name.
160
00:11:26,083 --> 00:11:27,443
There was definite risk.
161
00:11:27,603 --> 00:11:31,723
There's no place to charge this
stupid thing right now. You have to.
162
00:11:31,883 --> 00:11:33,443
That's the least of them.
163
00:11:33,603 --> 00:11:37,243
How you begin mass production? You
have an electric vehicle.
164
00:11:37,403 --> 00:11:39,483
You're guaranteeing
this'll be built
165
00:11:39,643 --> 00:11:41,843
and you can get production
ramped up on it
166
00:11:42,003 --> 00:11:45,643
in auto industry, a lot of people are
saying not going to happen.
167
00:11:45,803 --> 00:11:52,483
I think people at this point ought to
be a little bit more optimistic
168
00:11:52,643 --> 00:11:54,723
about the future of Tesla.
169
00:11:54,883 --> 00:11:56,723
WE'RE IN SIGNIFICANT
EXPANSION MODE
170
00:11:56,883 --> 00:12:00,003
I remember the energy
kind of in the studio right before
171
00:12:00,163 --> 00:12:02,563
they rang the bell.
I mean, it was palpable.
172
00:12:13,483 --> 00:12:16,123
Big losses on Wall Street
as we've been reporting.
173
00:12:16,283 --> 00:12:21,043
It's the same for just about any US
stock you care to name except one.
174
00:12:22,723 --> 00:12:25,483
It's a result that almost
no one saw coming.
175
00:12:25,643 --> 00:12:28,443
The shares go stratospheric,
176
00:12:28,603 --> 00:12:32,163
valuing the company
at two point two billion dollars.
177
00:12:32,323 --> 00:12:33,883
TESLA
178
00:12:34,043 --> 00:12:35,403
At the end of the day,
179
00:12:35,563 --> 00:12:40,803
Elon's own stake in the company
is worth 650 million dollars.
180
00:12:40,963 --> 00:12:43,323
Tesla has always been the problem
child.
181
00:12:43,483 --> 00:12:48,283
I suppose all sort of intensity of,
you know, it's us against the world.
182
00:12:48,443 --> 00:12:50,163
We're about to die any second.
183
00:12:50,323 --> 00:12:54,523
We had a lot of bloggers
maintaining a Tesla death-watch.
184
00:12:54,683 --> 00:12:57,483
Day by day count of how long before
Tesla would die.
185
00:12:57,643 --> 00:12:59,723
Tesla has this cool factor
186
00:12:59,883 --> 00:13:02,723
that a lot of car companies out there
just don't have.
187
00:13:04,883 --> 00:13:09,403
Flush with a new cash injection,
Elon gets to work.
188
00:13:09,563 --> 00:13:13,963
Well, we have a very big sign.
189
00:13:17,403 --> 00:13:22,563
He buys a factory in Fremont,
California, for 42 million dollars.
190
00:13:22,723 --> 00:13:25,723
It has the capacity
to mass produce the Model S,
191
00:13:25,883 --> 00:13:29,043
but Elon needs someone
to help sell his electric dreams
192
00:13:29,203 --> 00:13:32,203
to petrol obsessed America.
193
00:13:32,363 --> 00:13:35,923
George Blankenship, GEORGE.
194
00:13:36,083 --> 00:13:40,243
Blankenship, BLANKENSHIP.
195
00:13:40,403 --> 00:13:43,203
He chooses the man Steve Jobs
trusted
196
00:13:43,363 --> 00:13:46,483
to launch the Apple Stores
across the globe.
197
00:13:46,643 --> 00:13:49,683
I retired from Apple, and I started
getting these emails.
198
00:13:49,843 --> 00:13:53,843
"George, Elon Musk would like to
speak to you. Give me a call."
199
00:13:54,003 --> 00:13:56,563
Delete. I mean,
I assumed this was junk mail.
200
00:13:57,523 --> 00:13:59,963
Elon got on the phone
and we started chatting.
201
00:14:00,123 --> 00:14:02,683
"Want to come work for the
company" I've retired,
202
00:14:02,843 --> 00:14:05,483
I need to spend time
with my wife, kids and stuff.
203
00:14:05,643 --> 00:14:08,243
He said, come on, come out to L.A.,
204
00:14:08,403 --> 00:14:12,003
met with Elon,
and I thought he was special.
205
00:14:12,163 --> 00:14:15,843
He asked me, you know, if you were
going to bring Tesla EVs to market.
206
00:14:16,003 --> 00:14:18,083
I said I'd do it just like Apple.
207
00:14:18,243 --> 00:14:21,043
There's education thing
we had to go through at Apple
208
00:14:21,203 --> 00:14:25,123
and there's going to be education
thing we'll have to do with EV
209
00:14:25,283 --> 00:14:28,123
is how much it costs to charge
and how do I charge it?
210
00:14:28,283 --> 00:14:31,403
And there's all these questions out
there.
211
00:14:33,563 --> 00:14:35,843
The Roadster was proof of concept,
212
00:14:36,003 --> 00:14:41,123
but the Model S was the first car
that was really meant for people
213
00:14:41,283 --> 00:14:43,083
to drive like a regular car.
214
00:14:43,243 --> 00:14:46,163
We talked to people about the car
to show it to them,
215
00:14:46,323 --> 00:14:48,683
and they'd say,
"How do I get one of these?"
216
00:14:48,843 --> 00:14:52,203
With straight face, we would look
them in the eye, we would say,
217
00:14:52,363 --> 00:14:54,803
Well, give me 5,000 dollars today
218
00:14:54,963 --> 00:14:57,483
and I'll give you a car
in a couple of years.
219
00:14:57,643 --> 00:15:00,323
They go "what?" We'd go
"You give me a 5,000 dollar
220
00:15:00,483 --> 00:15:03,523
deposit today, we'll send you
car in a couple of years."
221
00:15:03,683 --> 00:15:05,883
And they'd go "You're kidding." No,
no.
222
00:15:06,043 --> 00:15:08,163
We'll give you a reservation number.
223
00:15:08,323 --> 00:15:10,523
And unless you want
one of the first 1000.
224
00:15:10,683 --> 00:15:12,323
If you want one of first 1000,
225
00:15:12,483 --> 00:15:14,163
you give me 40,000 dollars
today
226
00:15:14,323 --> 00:15:16,363
I'll send you car
in a couple of years.
227
00:15:16,523 --> 00:15:18,123
And people did it.
228
00:15:24,363 --> 00:15:28,963
Elon has sold his customers
a vision of the future.
229
00:15:29,123 --> 00:15:33,923
-It looks really amazing in the
pictures. -Green, fast. Sleek.
230
00:15:34,083 --> 00:15:36,643
Completely away from gas.
231
00:15:36,803 --> 00:15:40,563
I decided you got to put your money
where your mouth is and support it.
232
00:15:48,403 --> 00:15:50,283
Under George W bush.
233
00:15:50,443 --> 00:15:54,963
The American government had also
bought into Elon's future plans.
234
00:15:56,643 --> 00:16:01,763
In late 2008, Nasa granted
Elon's rocket company Space X,
235
00:16:01,923 --> 00:16:05,363
a one point six billion dollar
contract to take over the duties
236
00:16:05,523 --> 00:16:08,243
of the retiring space shuttle.
237
00:16:10,883 --> 00:16:13,123
It was incredible.
238
00:16:15,803 --> 00:16:17,803
And then Obama got elected.
239
00:16:22,923 --> 00:16:25,323
It was a sort of amazing moment
in history.
240
00:16:28,123 --> 00:16:32,123
And so we, we sat on the stage
for his inauguration.
241
00:16:36,923 --> 00:16:39,923
Thing I do remember is Elon
hadn't appropriately packed,
242
00:16:40,083 --> 00:16:43,803
and it started snowing and he had
to borrow the driver's coat and hat
243
00:16:43,963 --> 00:16:46,523
because otherwise
he would have frozen to death.
244
00:16:48,283 --> 00:16:52,123
I was like, shall I just pack for
you when we go on trips?
245
00:16:52,283 --> 00:16:53,923
He was, okay.
Good idea.
246
00:16:59,083 --> 00:17:02,723
Preserve, protect and defend the
Constitution of the United States.
247
00:17:02,883 --> 00:17:05,683
Preserve, protect and defend
Constitution of the U.S.
248
00:17:05,843 --> 00:17:07,603
-So help you God.
-So help me God.
249
00:17:07,763 --> 00:17:09,723
Congratulations, Mr. President.
250
00:17:36,123 --> 00:17:39,283
Today I'd like to talk about the
next chapter in the story,
251
00:17:39,443 --> 00:17:43,803
not just to continue on the same path
we want to leap into the future.
252
00:17:47,683 --> 00:17:50,403
Bottom line is, nobody is more
committed
253
00:17:50,563 --> 00:17:52,683
to manned spaceflight than
I am.
254
00:17:52,843 --> 00:17:56,563
But we've got to do it in a smart
way.
255
00:18:01,683 --> 00:18:04,803
Governments are just really bad
at cost efficiency.
256
00:18:04,963 --> 00:18:08,483
They tend to do things expensively
and inefficiently.
257
00:18:10,363 --> 00:18:13,963
People in Washington, driven
less by vision than by politics,
258
00:18:14,123 --> 00:18:18,403
have neglected NASA's mission in
space exploration in 21st century.
259
00:18:18,563 --> 00:18:21,643
-Do you consider yourself a
visionary? -I suppose.
260
00:18:21,803 --> 00:18:24,243
I suppose I would be a visionary,
yeah.
261
00:18:29,363 --> 00:18:32,523
I think the reality of being
president is that you're
262
00:18:32,683 --> 00:18:36,683
like the captain of a very huge ship
and have a small rudder.
263
00:18:38,123 --> 00:18:43,323
You know, I'm generally a fan of
like minimal government interference.
264
00:18:43,483 --> 00:18:48,203
Like the government should be kind of
the referee but not the player.
265
00:18:48,363 --> 00:18:50,963
And there shouldn't be too many
referees.
266
00:18:54,043 --> 00:18:56,123
Are there some pitfalls and some
risks?
267
00:18:56,283 --> 00:18:58,963
It seems like you're creating
intellectual material
268
00:18:59,123 --> 00:19:01,243
wouldn't be good,
maybe in wrong hands.
269
00:19:01,403 --> 00:19:04,323
As far as being able to go
send something up into space
270
00:19:04,483 --> 00:19:06,403
is there resistance
from government?
271
00:19:06,563 --> 00:19:09,723
No, government is US government is
our primary customer.
272
00:19:12,003 --> 00:19:16,563
Nasa, they took a risk. We were a
small company, very unproven.
273
00:19:16,723 --> 00:19:19,763
They're like,
I don't know, 300 people maybe.
274
00:19:19,923 --> 00:19:22,643
We went from like launching a small
rocket
275
00:19:22,803 --> 00:19:27,203
to working on the transportation
system
276
00:19:27,363 --> 00:19:29,683
to the International Space Station.
277
00:19:29,843 --> 00:19:33,523
Jumping into this huge responsibility
was a major step.
278
00:19:33,683 --> 00:19:35,723
You know, suddenly in the big league.
279
00:19:38,483 --> 00:19:41,283
With the retirement
of the last ever space shuttle,
280
00:19:41,443 --> 00:19:43,883
the US Government
is now reliant on SpaceX
281
00:19:44,043 --> 00:19:47,803
to make good its promise to resupply
the international space station.
282
00:19:49,643 --> 00:19:53,843
The young start-up has to upscale
fast.
283
00:19:54,003 --> 00:19:58,243
I jokingly describe myself
as the Pied Piper of super nerds.
284
00:19:58,403 --> 00:20:02,963
My role is essentially to go find
people a 1000 times smarter than me.
285
00:20:03,123 --> 00:20:06,003
Get them excited about solving a
really hard problem.
286
00:20:07,043 --> 00:20:09,883
One of the ways we explained
what SpaceX culture was,
287
00:20:10,043 --> 00:20:12,563
and this was in order
to be honest with people.
288
00:20:12,723 --> 00:20:15,443
SpaceX, special forces we take on
missions
289
00:20:15,603 --> 00:20:17,523
that others deem
impossible.
290
00:20:19,763 --> 00:20:23,483
This will be the hardest thing
you will ever do in your life.
291
00:20:23,643 --> 00:20:27,003
It is the kind of personality
that wants to be a Navy SEAL.
292
00:20:27,163 --> 00:20:29,243
The engineering equivalent of that.
293
00:20:31,603 --> 00:20:35,803
It will be bruising and punishing
and uncomfortable every day.
294
00:20:37,563 --> 00:20:39,123
Growth is rarely comfortable.
295
00:20:39,283 --> 00:20:42,083
If you are comfortable.
You are probably not growing.
296
00:20:45,443 --> 00:20:51,883
To work for Elon is to be comfortable
in a constant state of discomfort.
297
00:20:52,043 --> 00:20:55,483
He has 10,000 times more what the
average person has streaming
298
00:20:55,643 --> 00:20:57,723
through their brain any given time.
299
00:20:57,883 --> 00:21:00,883
Our ability to think about
and analyze a problem
300
00:21:01,043 --> 00:21:03,683
is nothing compared
to how his brain works.
301
00:21:03,843 --> 00:21:06,123
MR.MUSK
302
00:21:06,283 --> 00:21:10,803
Elon aspires to be like the greatest
engineer in the history of the world.
303
00:21:10,963 --> 00:21:14,563
He does have the cognitive
horsepower of the geniuses
304
00:21:14,723 --> 00:21:16,843
that we have seen come before us.
305
00:21:17,003 --> 00:21:22,763
-But he's not Einstein, is he?
-I think he is smarter than Einstein.
306
00:21:25,003 --> 00:21:27,603
But then there's another company
307
00:21:27,763 --> 00:21:31,683
that's focused on cancer, kind of
more of a near term thing.
308
00:21:31,843 --> 00:21:35,283
I think that'll be key things to
solving a lot of diseases
309
00:21:35,443 --> 00:21:38,083
which is to just basically
write a program
310
00:21:38,243 --> 00:21:40,723
that destroys the disease
and then dis-code.
311
00:21:40,883 --> 00:21:43,203
-It's just code.
-Yeah, its just software.
312
00:21:44,483 --> 00:21:49,643
As well as rockets and cars.
Elon's interests are growing.
313
00:21:51,283 --> 00:21:55,643
Elon starts tweeting about his
interests in artificial intelligence,
314
00:21:55,803 --> 00:21:59,643
something he refers
to as summoning the demon.
315
00:22:00,643 --> 00:22:05,723
We're building progressively
greater intelligence
316
00:22:07,523 --> 00:22:14,123
and the percentage of intelligence
that is not human is increasing.
317
00:22:14,283 --> 00:22:19,003
Eventually we will represent very
small percentage of intelligence.
318
00:22:33,443 --> 00:22:36,643
2012
319
00:22:36,803 --> 00:22:39,043
It's launch day.
320
00:22:40,483 --> 00:22:43,283
Ten years after SpaceX was founded,
321
00:22:43,443 --> 00:22:46,883
the company is operating
on the world stage.
322
00:22:47,043 --> 00:22:51,763
Perfect launch must lead to a precise
deployment of the dragon capsule,
323
00:22:51,923 --> 00:22:57,003
which will then dock autonomously
with the international space station.
324
00:22:57,163 --> 00:22:59,683
I was the launch chief engineer.
325
00:22:59,843 --> 00:23:02,283
My job was to make sure
everything goes right.
326
00:23:02,443 --> 00:23:06,683
T minus one minute. The flight
computers in control the vehicle.
327
00:23:06,843 --> 00:23:08,923
A rocket is a risky product.
328
00:23:09,083 --> 00:23:11,643
You just got to keep your nerves
and you got to.
329
00:23:11,803 --> 00:23:14,483
You got to basically do your job
and then trust.
330
00:23:14,643 --> 00:23:18,043
Trust your data and trust your tests.
Trust your work.
331
00:23:18,203 --> 00:23:21,003
T minus 30 seconds.
332
00:23:21,163 --> 00:23:24,763
We're going to launch our Dragon
spaceship on a Falcon nine rocket.
333
00:23:24,923 --> 00:23:27,123
Dragon will maneuver to the space
station,
334
00:23:27,283 --> 00:23:29,483
figure out the position and
orientation,
335
00:23:29,643 --> 00:23:32,923
and go through series of steps
where it gets closer and closer
336
00:23:33,083 --> 00:23:35,883
to the space station and eventually
docks.
337
00:23:36,043 --> 00:23:38,843
There's lot that could go wrong.
I mean, really lot.
338
00:23:39,003 --> 00:23:43,323
I cannot emphasize that enough.
This mission may not succeed.
339
00:23:43,483 --> 00:23:49,883
Five, four, three, two, one, zero.
340
00:23:59,483 --> 00:24:01,363
Falcon 9 has cleared the tower.
341
00:24:14,483 --> 00:24:17,643
You have to remember, rocket is like
essentially a miracle.
342
00:24:17,803 --> 00:24:23,843
Eighty thousand custom components.
One wire, one millimeter off.
343
00:24:24,003 --> 00:24:29,443
Anything off by the smallest margin.
And you are done.
344
00:24:29,603 --> 00:24:33,403
The launch of the SpaceX
Falcon 9 rocket
345
00:24:33,563 --> 00:24:35,563
as NASA turns to the private sector
346
00:24:35,723 --> 00:24:38,643
to resupply the international space
station.
347
00:24:38,803 --> 00:24:42,923
Only four governments in the world,
have the capability of doing
348
00:24:43,083 --> 00:24:46,763
what SpaceX is attempting to
accomplish.
349
00:24:50,403 --> 00:24:54,123
It seems strange to be handing it all
over to private enterprise,
350
00:24:54,283 --> 00:24:56,683
but I guess I'm kind of stuck in the
past?
351
00:25:00,803 --> 00:25:04,003
For a rocket mission.
Everything is over in 10 minutes.
352
00:25:04,163 --> 00:25:08,243
You see the satellite being deployed
and you can head to the party.
353
00:25:08,403 --> 00:25:10,683
Not true for Dragon.
354
00:25:10,843 --> 00:25:13,763
A rendezvous is one of the trickiest
maneuvers in space
355
00:25:13,923 --> 00:25:17,883
to bring together two spacecraft
going five miles a second.
356
00:25:19,003 --> 00:25:21,643
Initiating the capture of the Dragon.
Standing by.
357
00:25:23,323 --> 00:25:25,603
Copy. Confirm.
358
00:25:38,883 --> 00:25:40,963
When Dragon docks with a space
station.
359
00:25:41,123 --> 00:25:43,363
First it gets grappled by
the arm.
360
00:25:43,523 --> 00:25:46,483
Then it gets moved over
to a berthing port.
361
00:25:46,643 --> 00:25:49,123
And then that port
has to be actually fitting
362
00:25:49,283 --> 00:25:51,643
whatever we have on the Dragon
side.
363
00:25:51,803 --> 00:25:54,443
And you never have chance
to actually check that.
364
00:25:54,603 --> 00:25:56,403
Hardware is on the space station.
365
00:25:56,563 --> 00:25:59,723
First time you do this is
when you do the first mission
366
00:25:59,883 --> 00:26:03,083
and you just hope this all works
at the end of the day.
367
00:26:28,123 --> 00:26:31,283
Official Hatch opening time
for Space X Dragon spacecraft.
368
00:26:31,443 --> 00:26:33,963
4:53 p.m central time.
369
00:26:46,683 --> 00:26:49,483
We also got a little dessert,
just like you said.
370
00:26:49,643 --> 00:26:51,563
Got a little ice cream.
371
00:26:54,323 --> 00:26:56,683
THE PRESEIDENT JUST CALLED
TO SAY CONGRATS.
372
00:26:56,843 --> 00:27:00,123
CALLER ID WAS BLOCKED, I
THOUGHT IT'S TELEMARKETER
373
00:27:00,283 --> 00:27:02,163
I have big hand for friends at
NASA
374
00:27:02,323 --> 00:27:04,363
who helped make this happen,
guys.
375
00:27:08,963 --> 00:27:12,603
The mission is a complete success,
376
00:27:12,763 --> 00:27:16,203
but some established
aerospace figures aren't happy.
377
00:27:16,363 --> 00:27:20,803
SpaceX's lack of experience
bothers some NASA's legends
378
00:27:20,963 --> 00:27:23,923
like Apollo astronauts Neil Armstrong
and Gene Cernan.
379
00:27:24,083 --> 00:27:27,963
Welcome, Mr. Neil Armstrong
as commander of Apollo 11.
380
00:27:28,123 --> 00:27:30,803
NASA HUMAN SPACE FLIGHT
PROGRAMS
381
00:27:30,963 --> 00:27:32,403
Turn the button on.
382
00:27:32,563 --> 00:27:35,003
-It's turned on. How about that?
-That's good.
383
00:27:37,843 --> 00:27:42,403
With regard to President Obama's
2010 plan,
384
00:27:42,563 --> 00:27:45,323
I have yet to find a person in NASA,
385
00:27:45,483 --> 00:27:49,803
the Defense Department, the Air
Force, the National Academies,
386
00:27:49,963 --> 00:27:53,003
industry or academia
387
00:27:53,163 --> 00:27:57,683
that had any knowledge of the plan
prior to its announcement.
388
00:27:57,843 --> 00:28:00,363
I support the encouragement of
newcomers
389
00:28:00,523 --> 00:28:04,723
toward their goal
of lower cost access to space.
390
00:28:04,883 --> 00:28:08,923
But having cut my teeth in rockets
more than 50 years ago.
391
00:28:09,083 --> 00:28:10,723
I am not confident.
392
00:28:10,883 --> 00:28:13,323
Now is the time for wiser heads in
Congress
393
00:28:13,483 --> 00:28:15,523
of the United States to prevail.
394
00:28:15,683 --> 00:28:17,603
Now is time to overrule
395
00:28:17,763 --> 00:28:21,243
this administration's pledge to
mediocrity.
396
00:28:21,403 --> 00:28:25,523
Folks who propose
such a limited architecture
397
00:28:25,683 --> 00:28:30,203
do not yet know what they don't know.
398
00:28:30,363 --> 00:28:35,003
There are people who say about you
you don't know what you don't know.
399
00:28:35,163 --> 00:28:38,323
How can anyone know what they
don't know?
400
00:28:38,483 --> 00:28:40,323
When critics say you can't do this
401
00:28:40,483 --> 00:28:42,923
your answer to them is...
-We've done it.
402
00:28:43,083 --> 00:28:46,963
Neil, Jim Lovell and I have come
to a unanimous conclusion
403
00:28:47,123 --> 00:28:52,683
that this is, in fact, a blueprint
for a mission to nowhere.
404
00:28:52,843 --> 00:28:57,123
You know, there are American heroes
who don't like this idea.
405
00:28:57,283 --> 00:28:59,443
And I wonder what you think of that.
406
00:29:00,603 --> 00:29:05,523
I was very sad to see that
because those guys are, yeah.
407
00:29:06,523 --> 00:29:09,483
Those guys are heroes of
mine. So, it's really tough.
408
00:29:09,643 --> 00:29:11,323
I wish they would come
and visit
409
00:29:11,483 --> 00:29:13,963
and see the hard work
that we're doing here.
410
00:29:14,123 --> 00:29:17,123
And I think that would change their
mind.
411
00:29:17,283 --> 00:29:19,523
They inspired you to do this, didn't
they?
412
00:29:19,683 --> 00:29:21,043
Yes.
413
00:29:22,243 --> 00:29:25,043
And to see them casting stones
in your direction.
414
00:29:25,203 --> 00:29:28,563
60 MINUTES OVERTIME
415
00:29:28,723 --> 00:29:30,523
It's difficult.
416
00:29:38,883 --> 00:29:41,763
He's has a kind of innocence to him.
417
00:29:41,923 --> 00:29:46,603
What I mean by that is
that he feels with incredible purity,
418
00:29:46,763 --> 00:29:50,123
the emotion he is feeling at the
time, whatever that emotion is.
419
00:29:50,283 --> 00:29:52,843
He feels things very, very deeply.
420
00:29:53,003 --> 00:29:55,883
So, I've heard it said that he's cold
and emotionless
421
00:29:56,043 --> 00:29:58,403
and that could not be further
from the truth.
422
00:29:58,563 --> 00:30:00,763
He is the most emotional person I
know.
423
00:30:02,123 --> 00:30:05,123
One of the things I remember really
early on is we were,
424
00:30:05,283 --> 00:30:07,083
we'd gone to the
cinema
425
00:30:07,243 --> 00:30:11,763
and we were watching some comedy
and Elon found the film so funny
426
00:30:11,923 --> 00:30:15,483
that he literally fell on the floor
and was like rolling around,
427
00:30:15,643 --> 00:30:17,563
holding his tummy, laughing,
428
00:30:17,723 --> 00:30:19,443
everyone was looking at us
429
00:30:19,603 --> 00:30:21,323
what the hell is going on
there?
430
00:30:21,483 --> 00:30:23,563
I was,
"Come on, get up off the floor."
431
00:30:23,723 --> 00:30:26,643
But he was just enraptured
by what was on the screen.
432
00:30:26,803 --> 00:30:29,443
And he was feeling it.
And he feels things.
433
00:30:29,603 --> 00:30:31,523
And, if he feels anger, you know it,
434
00:30:31,683 --> 00:30:34,083
it's there, you know, anything.
435
00:30:34,243 --> 00:30:37,163
He it's, it goes deep.
436
00:30:40,763 --> 00:30:43,963
He told me all about
his childhood growing up.
437
00:30:44,123 --> 00:30:47,643
I think his childhood shapes him
in a lot of ways.
438
00:30:49,003 --> 00:30:53,083
I think he knows what it's like to be
bottom of the pack,
439
00:30:53,243 --> 00:30:57,683
to be hurt by people
that you should be able to trust.
440
00:30:57,843 --> 00:31:01,683
And obviously, I think that leaves
scars.
441
00:31:03,363 --> 00:31:07,203
-You grew up in South Africa?
-Yeah.
442
00:31:07,363 --> 00:31:09,443
I left when I was 17 by myself.
443
00:31:09,603 --> 00:31:12,763
I had backpack of clothes, suitcase
of books. And that's it.
444
00:31:12,923 --> 00:31:16,163
-Did you have a happy childhood?
-No, it was terrible.
445
00:31:16,323 --> 00:31:18,483
-Are you serious?
-Yes.
446
00:31:18,643 --> 00:31:20,723
Why was it terrible?
447
00:31:23,923 --> 00:31:30,083
1969
448
00:31:30,243 --> 00:31:34,483
I had this one guy
who would want to see me
449
00:31:34,643 --> 00:31:38,043
and I had nothing else to do.
Then I would see him.
450
00:31:38,203 --> 00:31:41,523
But he was very insulting to people
451
00:31:41,683 --> 00:31:45,883
and rude and I didn't really
like him that much. But then.
452
00:31:46,043 --> 00:31:48,323
Otherwise, I just sat at home, you
know?
453
00:31:49,843 --> 00:31:53,643
After a couple of years. My brother
banned him from seeing me.
454
00:31:53,803 --> 00:31:56,083
For two years I didn't see him.
455
00:31:56,243 --> 00:32:01,963
I graduated and went to live in Cape
Town and he came to visit me.
456
00:32:02,123 --> 00:32:05,923
Just turned up with an engagement
ring and I said, I'll never wear it.
457
00:32:06,083 --> 00:32:09,083
And he went back, told my
family I'd agreed to marry him,
458
00:32:09,243 --> 00:32:11,483
which surprised my family
459
00:32:11,643 --> 00:32:14,603
because they didn't know
I was seeing him and I wasn't.
460
00:32:14,763 --> 00:32:18,443
And then I just got this telegram
from my parents. Congratulations.
461
00:32:18,603 --> 00:32:21,683
The wedding arrangements are
made.
462
00:32:21,843 --> 00:32:24,563
The invites are out,
and 800 people are coming.
463
00:32:24,723 --> 00:32:27,803
I called him. "What do you
mean, I'm marrying you?"
464
00:32:27,963 --> 00:32:30,483
And he said, I will change when we
get married
465
00:32:30,643 --> 00:32:32,523
then I'll be kinder and
nicer,
466
00:32:32,683 --> 00:32:35,203
I'm just aggressive
because you won't marry me.
467
00:32:35,363 --> 00:32:38,043
So, I did believe him
468
00:32:39,443 --> 00:32:42,883
and then fell pregnant on
honeymoon.
469
00:32:43,043 --> 00:32:45,883
Then the abuse started right away,
470
00:32:46,043 --> 00:32:49,883
beating me up
if I didn't do as I was told.
471
00:32:50,043 --> 00:32:52,643
I came back from honeymoon,
bruised and pregnant,
472
00:32:52,803 --> 00:32:55,443
and then I didn't want my family to
know.
473
00:32:55,603 --> 00:33:00,243
So, then you just put up with it
because you have no choice.
474
00:33:04,323 --> 00:33:08,243
Elon while he was a little boy.
475
00:33:08,403 --> 00:33:12,003
He grew up in a very violent home.
476
00:33:13,243 --> 00:33:16,003
For example, when I always had
to drive the car
477
00:33:16,163 --> 00:33:20,163
and he would be punching me
and Elon would be between the seats
478
00:33:20,323 --> 00:33:23,163
hitting his father
to stop him punching me.
479
00:33:23,323 --> 00:33:25,483
When he would be at home and
punching me.
480
00:33:25,643 --> 00:33:27,843
Kimbal and Tosca
would be crying in corner
481
00:33:28,003 --> 00:33:33,323
because they were babies. Elon was
five. Kimbal four. Tosca three.
482
00:33:33,483 --> 00:33:36,323
Elon would be hitting his dad
at the back of his legs
483
00:33:36,483 --> 00:33:38,803
and then when he was eight, we left.
484
00:33:38,963 --> 00:33:42,083
My father has serious issues.
485
00:33:42,243 --> 00:33:45,923
Okay, well, so you didn't have
a happy childhood.
486
00:33:47,643 --> 00:33:53,203
His father Errol denies all the
allegations of domestic abuse.
487
00:33:54,683 --> 00:34:00,283
After two years, Elon said he wanted
to go and live with his father.
488
00:34:00,443 --> 00:34:02,523
And that made me very sad, very sad
489
00:34:02,683 --> 00:34:06,043
because I didn't see
why he would wanted to do that.
490
00:34:09,683 --> 00:34:13,803
His father
had the Encyclopedia Britannica.
491
00:34:13,963 --> 00:34:15,683
I couldn't afford books.
492
00:34:15,843 --> 00:34:18,363
He'd read everything
in the library in Durban,
493
00:34:18,523 --> 00:34:23,883
so he had the opportunity to actually
read the whole encyclopaedias.
494
00:34:24,043 --> 00:34:28,243
I could call him any time and ask him
any subject, anything in the world.
495
00:34:28,403 --> 00:34:31,163
I know you were bullied at
school, had difficult...
496
00:34:31,323 --> 00:34:33,843
I was beaten to death.
If you call that bullied.
497
00:34:35,083 --> 00:34:38,923
He was shy and awkward at school.
Elon didn't have many friends.
498
00:34:40,843 --> 00:34:43,883
Pupils at Elon's school
saw him as strange,
499
00:34:45,083 --> 00:34:47,403
and he was systematically
bullied for years.
500
00:34:48,763 --> 00:34:50,683
A gang beat up his best friend,
501
00:34:50,843 --> 00:34:55,243
making him agree
never to hang around with Elon.
502
00:34:55,403 --> 00:34:58,803
On one occasion, Elon was pushed
down a flight of stairs
503
00:34:58,963 --> 00:35:00,763
and beaten violently,
504
00:35:00,923 --> 00:35:04,003
leaving him in a hospital for weeks.
505
00:35:04,163 --> 00:35:06,803
It's no surprise then that as an
adult,
506
00:35:06,963 --> 00:35:12,203
he's a fighter determined to succeed
and prove everyone wrong.
507
00:35:13,403 --> 00:35:18,323
All right. It is now time. It is the
moment we've been waiting for.
508
00:35:18,483 --> 00:35:20,203
For a long time.
509
00:35:21,803 --> 00:35:26,763
Time to deliver Model S.
510
00:35:29,843 --> 00:35:31,403
Delivery of model S.
511
00:35:31,563 --> 00:35:35,883
We decided that
we should make an event of this.
512
00:35:38,723 --> 00:35:41,523
I was sort of M.C.
I got the opportunity to be the MC
513
00:35:41,683 --> 00:35:45,083
and I came out
and I sort of fired up the crowd.
514
00:35:45,243 --> 00:35:50,643
There are a lot of people
who said this day would never come
515
00:35:50,803 --> 00:35:53,563
we did it!
516
00:35:53,723 --> 00:35:57,963
The person who is going to drive us
to have best car in the solar system.
517
00:35:58,123 --> 00:36:00,883
Ladies and gentlemen, Mr. Elon
Musk.
518
00:36:01,043 --> 00:36:04,403
What the Model S is fundamentally
about is that an electric car
519
00:36:04,563 --> 00:36:06,883
can, in fact be the best car in the
world.
520
00:36:07,043 --> 00:36:09,323
Time to start delivering Model S.
521
00:36:15,563 --> 00:36:17,603
Let's give Jeff his car keys.
522
00:36:19,643 --> 00:36:21,523
Thank you.
523
00:36:27,243 --> 00:36:29,323
Let him go!
524
00:36:31,003 --> 00:36:34,803
The pr drive for the Model S
is up and running,
525
00:36:34,963 --> 00:36:37,203
but manufacturing is slow,
526
00:36:38,563 --> 00:36:42,963
the cars need to be rolling
off production line in their 1000s.
527
00:36:43,123 --> 00:36:48,563
-So far, tesla has made 10.
-One, two, three, TESLA!
528
00:36:50,683 --> 00:36:54,923
The hype is bolstered by the Model S
becoming the first ever electric car
529
00:36:55,083 --> 00:36:58,963
to win the industry's
prestigious car of the year award.
530
00:37:03,763 --> 00:37:07,843
Despite the chasm between hype
and economic reality,
531
00:37:08,003 --> 00:37:11,603
Elon makes a bold claim to investors.
532
00:37:11,763 --> 00:37:14,203
Just a couple of questions.
The first one is,
533
00:37:14,363 --> 00:37:18,763
how confident are you that you are
moving in the right direction there?
534
00:37:18,923 --> 00:37:21,563
I really feel that that Tesla
has turned a corner.
535
00:37:21,723 --> 00:37:25,723
We're very confident of achieving
a small profit in the first quarter.
536
00:37:25,883 --> 00:37:31,723
Elon tweeted
Tesla will be profitable in Q1 2013.
537
00:37:34,403 --> 00:37:35,883
Shall we talk about this?
538
00:37:36,043 --> 00:37:41,043
In the first quarter, we expect to
produce and deliver almost 5000 cars.
539
00:37:41,203 --> 00:37:45,443
We had to deliver 4750 cars.
540
00:37:45,603 --> 00:37:49,163
In Q2 of 2012, we delivered 12 cars.
541
00:37:49,323 --> 00:37:52,163
People will view this
as a turning point in time
542
00:37:52,323 --> 00:37:55,963
when an electric car company
became a truly viable company.
543
00:37:56,123 --> 00:38:01,723
I think that's how this period will
be looked at in in the future.
544
00:38:01,883 --> 00:38:07,763
He asked us to do the impossible,
but he modelled that himself.
545
00:38:07,923 --> 00:38:11,723
So, how are you going to tell the
hardest working man in the world
546
00:38:11,883 --> 00:38:13,723
like, no, I can't get that done?
547
00:38:13,883 --> 00:38:16,643
-Elon, good to see you.
-Good to see you.
548
00:38:16,803 --> 00:38:19,763
-We're ready to walk over to
factory. -Walk over there.
549
00:38:19,923 --> 00:38:21,443
Do you think you go quickly?
550
00:38:21,603 --> 00:38:25,643
The faster we can accelerate the
advance the better will be.
551
00:38:25,803 --> 00:38:29,283
But as you well know,
it's a fine line between growing
552
00:38:29,443 --> 00:38:31,923
and meeting demand and making
sure that
553
00:38:32,083 --> 00:38:33,763
you don't stumble along the
way.
554
00:38:33,923 --> 00:38:36,763
I have no doubt that we will stumble,
we have stumbled
555
00:38:36,923 --> 00:38:39,203
no doubt
we will stumble in the future.
556
00:38:39,363 --> 00:38:40,963
But yeah,
557
00:38:41,123 --> 00:38:43,283
but we want to go
as fast as we can
558
00:38:43,443 --> 00:38:45,723
without falling
totally flat on our face.
559
00:38:49,763 --> 00:38:54,403
It was tough.
I mean, four hours of sleep a night,
560
00:38:54,563 --> 00:38:56,683
my wife left and went to Florida.
561
00:38:56,843 --> 00:38:59,443
You know, she left
around the 15th of February.
562
00:38:59,603 --> 00:39:03,363
She said, I can't watch you anymore.
It was the toughest month.
563
00:39:03,523 --> 00:39:09,323
He assumed that we weren't doing
enough fast enough
564
00:39:09,483 --> 00:39:11,683
to deliver enough cars in Q1 of 2013.
565
00:39:13,083 --> 00:39:16,203
Too little, too late. He kept
saying too little, too late.
566
00:39:16,363 --> 00:39:19,283
There were moments when he
would definitely get upset.
567
00:39:19,443 --> 00:39:21,683
You've heard of him
firing people?
568
00:39:21,843 --> 00:39:24,803
Yes. All of that happened,
when Elon was behaving badly
569
00:39:24,963 --> 00:39:28,283
I would kind of liken it to a
toddler.
570
00:39:28,443 --> 00:39:32,403
That was having a tantrum about
something or upset about something.
571
00:39:32,563 --> 00:39:35,923
My desk is in factory. It's there. I
can show you where it is.
572
00:39:37,323 --> 00:39:39,163
He wants to take us by his desk.
573
00:39:39,323 --> 00:39:42,243
He moved his desk
over to near my desk
574
00:39:42,403 --> 00:39:45,643
so that he could watch
what was going on every single day.
575
00:39:45,803 --> 00:39:49,443
I think it's important
for a leader to be at the front line.
576
00:39:49,603 --> 00:39:52,443
My biggest challenge
is ramping up production.
577
00:39:52,603 --> 00:39:54,643
What's that about?
Being in the factory
578
00:39:54,803 --> 00:39:56,643
and understanding where issues
are.
579
00:39:56,803 --> 00:40:00,603
And so, I went the very opposite
of being up in an ivory tower.
580
00:40:00,763 --> 00:40:03,883
I want to be in the middle of the
battle.
581
00:40:04,043 --> 00:40:07,923
And and so that means putting
my desk in the middle of the factory
582
00:40:08,083 --> 00:40:09,963
so that's where it is.
583
00:40:10,123 --> 00:40:13,603
It's a noticeably clean desk
with the exception of the award.
584
00:40:13,763 --> 00:40:16,163
Yeah, I mean, it's got...
585
00:40:16,323 --> 00:40:21,203
I guess it's got the Persians award
my sunglasses and coffee.
586
00:40:22,323 --> 00:40:24,883
Yeah, this is my, it's my desk.
587
00:40:25,043 --> 00:40:28,243
I think failure is bad.
I don't think it's good.
588
00:40:28,403 --> 00:40:32,203
But if something's important enough,
then you do it.
589
00:40:32,363 --> 00:40:34,443
Even though the risk of failure is
high.
590
00:40:34,603 --> 00:40:36,963
If somebody wants
to start a company,
591
00:40:37,123 --> 00:40:40,283
is they should bear in mind
that the most likely outcome is,
592
00:40:40,443 --> 00:40:42,283
is that it's not going to work,
593
00:40:42,443 --> 00:40:45,443
as they should only do it
if they feel that there,
594
00:40:45,603 --> 00:40:49,563
they are really compelled to do it,
you know.
595
00:40:49,723 --> 00:40:52,563
There were a number of times I
witnessed
596
00:40:52,723 --> 00:40:54,683
Elon sleeping in the
factory,
597
00:40:54,843 --> 00:41:00,163
showing people how important it is
to be focussed on,
598
00:41:00,323 --> 00:41:04,603
on finding a solution because if Elon
Musk can take the time to sleep there
599
00:41:04,763 --> 00:41:08,363
and be there 24 hours a day.
Everyone else should make the time.
600
00:41:10,803 --> 00:41:13,883
Factories ramping up,
you know, and they're building cars,
601
00:41:14,043 --> 00:41:16,883
but it's going to be close.
Could they build enough?
602
00:41:17,043 --> 00:41:20,323
We're halfway through the quarter
and we weren't making it.
603
00:41:20,483 --> 00:41:25,323
We were not making it.
I'm really emotional, it hurts.
604
00:41:25,483 --> 00:41:27,843
This was really a tough time.
605
00:41:29,603 --> 00:41:33,523
And we started bringing
in people from Europe,
606
00:41:33,683 --> 00:41:37,643
bringing people from all over
to help deliver cars.
607
00:41:39,683 --> 00:41:42,243
The IT Team was washing cars.
608
00:41:42,403 --> 00:41:44,963
Other departments
marketing was driving them
609
00:41:45,123 --> 00:41:48,763
to the other end of parking lot
and...
610
00:41:51,443 --> 00:41:55,563
I started an email trail
to Elon every night telling him,
611
00:41:55,723 --> 00:41:58,403
here's how many we've sold,
how many have delivered
612
00:41:58,563 --> 00:42:01,883
and how many we have deposits on
and here's where we stand.
613
00:42:02,043 --> 00:42:05,163
And it didn't look good.
It did not look good.
614
00:42:05,323 --> 00:42:09,603
He would I would send it to him at
11:30 and he respond back at 11:35.
615
00:42:09,763 --> 00:42:12,403
And it just didn't look good.
And he let me know.
616
00:42:14,083 --> 00:42:16,723
Then on the Tuesday,
the last week of the quarter,
617
00:42:16,883 --> 00:42:20,963
I sent him one and I remember it
618
00:42:21,123 --> 00:42:24,683
as if it was yesterday and said,
this looks promising.
619
00:42:24,843 --> 00:42:30,043
And it was Saturday at three o'clock.
620
00:42:31,203 --> 00:42:36,643
We delivered the 4,750th car.
Three o'clock.
621
00:42:39,803 --> 00:42:44,043
We made 11 million dollars that
quarter. Put us over the hump.
622
00:42:44,203 --> 00:42:47,283
Starting from 20 dollars to 90
dollars,
623
00:42:47,443 --> 00:42:50,083
and Tesla became a viable
company.
624
00:42:50,243 --> 00:42:55,803
I stood up on the desk like this,
called everybody around, and I said.
625
00:42:57,683 --> 00:43:00,723
You guys have no idea how impactful
it is.
626
00:43:00,883 --> 00:43:04,923
What you just did,
you can't understand it.
627
00:43:05,083 --> 00:43:08,123
Well, what you just did is
monumental.
628
00:43:08,283 --> 00:43:12,283
Not just for Tesla, but for
what we're going to do for mankind.
629
00:43:12,443 --> 00:43:16,843
You should all feel extraordinary
sense of accomplishment.
630
00:43:17,003 --> 00:43:23,363
We were a real company
on March 31st, 2013.
631
00:43:28,243 --> 00:43:33,283
2014
632
00:43:33,443 --> 00:43:36,523
Nineteen years after starting
his first company.
633
00:43:36,683 --> 00:43:41,443
Elon Musk now has
a net worth of 11 billion dollars.
634
00:43:41,603 --> 00:43:44,843
Tesla is starting to become a
household name
635
00:43:45,003 --> 00:43:47,323
with mass market
appeal.
636
00:43:47,483 --> 00:43:50,563
And SpaceX has cornered
the lucrative market in launching
637
00:43:50,723 --> 00:43:53,243
commercial satellites into orbit.
638
00:43:53,403 --> 00:43:55,843
But despite all these achievements,
639
00:43:56,003 --> 00:44:00,563
Elon Musk has always dreamt
of one ultimate goal.
640
00:44:02,723 --> 00:44:06,283
If you look at things
on an historical timescale.
641
00:44:06,443 --> 00:44:09,443
The multibillion-year
history of earth itself.
642
00:44:09,603 --> 00:44:15,003
You can point to about half a dozen
major steps on the evolution of life,
643
00:44:15,163 --> 00:44:19,763
single celled life,
life moving from the oceans to land,
644
00:44:19,923 --> 00:44:23,363
mammals, consciousness. Those are
sort of like the big ones.
645
00:44:24,523 --> 00:44:30,163
On that scale would fit the extension
of life to multiple planets.
646
00:44:30,323 --> 00:44:35,283
But a critical element
is making reusable orbital craft.
647
00:44:35,443 --> 00:44:39,043
In any mode of transport if you had a
reusable vehicle
648
00:44:39,203 --> 00:44:42,523
or expendable vehicle, it would be a
night and day difference.
649
00:44:42,683 --> 00:44:46,243
How many people would have driven
here if the car was single use?
650
00:44:46,403 --> 00:44:48,883
Yeah. We've got this
weird situation in space
651
00:44:49,043 --> 00:44:51,283
where vehicles can only be used
once.
652
00:44:51,443 --> 00:44:54,803
If you want a return journey
you have to tow one behind you.
653
00:44:54,963 --> 00:44:58,643
So the huge breakthrough
that SpaceX aspires to achieve.
654
00:44:58,803 --> 00:45:00,483
This is a very difficult thing,
655
00:45:00,643 --> 00:45:03,483
is to make a fully reusable orbital
launch vehicle.
656
00:45:07,963 --> 00:45:12,843
Space X is fundamentally
a vehicle to make a thriving future
657
00:45:13,003 --> 00:45:14,883
for humanity in space possible.
658
00:45:15,043 --> 00:45:17,723
You cannot do that
with 200 million dollar rockets.
659
00:45:17,883 --> 00:45:20,283
That is the equivalent of buying a
yacht,
660
00:45:20,443 --> 00:45:25,323
sailing it from here to France, and
then essentially setting it on fire.
661
00:45:25,483 --> 00:45:27,083
That makes no sense.
662
00:45:29,123 --> 00:45:32,123
After each supply trip to the
international space station
663
00:45:33,363 --> 00:45:38,483
SpaceX attempt to land their rockets
safely so they can be used again.
664
00:46:03,083 --> 00:46:07,523
You're one of the CEOs of SpaceX
and I'm incredibly excited.
665
00:46:07,683 --> 00:46:10,323
You're the CEO? Well, I'm sorry.
666
00:46:10,483 --> 00:46:14,523
Your goal is to try to land
the Falcon rocket on a barge at sea
667
00:46:14,683 --> 00:46:18,363
so you can reuse a ship?
-If it's got engines, it's a ship.
668
00:46:18,523 --> 00:46:21,043
We have a footage
of this is the last attempt,
669
00:46:21,203 --> 00:46:24,803
I think, to land rocket after it
successfully delivered a payload.
670
00:46:24,963 --> 00:46:28,243
Here it goes. Come on, baby.
You can do it.
671
00:46:28,403 --> 00:46:31,083
It broke a leg on landing.
672
00:46:33,083 --> 00:46:34,843
It broke more than that.
673
00:46:35,003 --> 00:46:37,803
We're looking at data, need
to analyze what happened.
674
00:46:37,963 --> 00:46:41,803
It's certainly it needs more work and
the next couple of missions.
675
00:46:52,563 --> 00:46:54,003
So far,
676
00:46:54,163 --> 00:46:58,403
many of SpaceX's attempts to land
the Falcon rocket have failed.
677
00:46:58,563 --> 00:47:02,043
Lift off on the SpaceX Falcon 9
rocket.
678
00:47:02,203 --> 00:47:06,523
On the next trip to the space
station, there's a bigger problem.
679
00:47:07,723 --> 00:47:09,683
We have important payload on board.
680
00:47:09,843 --> 00:47:12,563
We have a docking adaptor
for the space station.
681
00:47:12,723 --> 00:47:14,563
We had a space spacesuit on there.
682
00:47:14,723 --> 00:47:20,163
And food and water and oxygen, all
the things that the astronauts need.
683
00:47:21,483 --> 00:47:23,723
Their survival depends on you.
684
00:47:24,923 --> 00:47:27,563
Vehicle on course, on track.
685
00:47:27,723 --> 00:47:30,603
And I had my head down.
I was launch chief engineer.
686
00:47:30,763 --> 00:47:33,683
I was looking at the data
and I look at the video data.
687
00:47:38,163 --> 00:47:44,123
At 137 seconds.
Suddenly the rocket disappears.
688
00:47:45,843 --> 00:47:47,763
I look up, and the rocket is
gone.
689
00:47:47,923 --> 00:47:49,803
And I was thinking, where did
it go?
690
00:47:56,443 --> 00:48:00,243
And then we see these,
these metal pieces raining down.
691
00:48:00,403 --> 00:48:06,683
And it was clear it exploded
or fell apart in flight.
692
00:48:13,443 --> 00:48:19,603
Caught by surprise while on a break,
Elon speaks to the press.
693
00:48:19,763 --> 00:48:25,203
Elon, can you talk for a second?
694
00:48:28,323 --> 00:48:31,043
What are your thoughts on--
695
00:48:31,203 --> 00:48:35,163
Sorry, I can't like to comment
anything.
696
00:48:35,323 --> 00:48:38,003
Our goal is to have
the most reliable rocket ever,
697
00:48:38,163 --> 00:48:41,723
because this is gonna be launching
astronauts in couple of years.
698
00:48:41,883 --> 00:48:45,243
So, it needs to be super, super
reliable.
699
00:48:45,403 --> 00:48:46,883
-All right.
-Thank you.
700
00:48:47,043 --> 00:48:51,283
The failure of the 9th rocket launch
is a setback for SpaceX,
701
00:48:51,443 --> 00:48:55,203
but more damaging for Elon are the
stories around tesla.
702
00:48:56,883 --> 00:48:58,403
Madre!
703
00:48:59,443 --> 00:49:02,803
Bad news for Tesla motors. It's
target of federal investigation
704
00:49:02,963 --> 00:49:06,683
why two of company's Model S
vehicles have caught fire this year.
705
00:49:06,843 --> 00:49:11,563
A small number of tesla car fires
has a large effect on a company
706
00:49:11,723 --> 00:49:13,923
trying to appeal
to a global marketplace.
707
00:49:14,083 --> 00:49:16,803
My kids'll be in the car.
Friends'll be in the car.
708
00:49:16,963 --> 00:49:19,963
You guys will be in the car. We care
about making sure
709
00:49:20,123 --> 00:49:22,203
this is the safest vehicle
in the world.
710
00:49:28,803 --> 00:49:31,243
Driver hit a concrete wall.
711
00:49:32,403 --> 00:49:35,643
Nobody was hurt. But what is getting
hurt are Tesla shares.
712
00:49:35,803 --> 00:49:38,203
They've shed about 12 percent
since yesterday,
713
00:49:38,363 --> 00:49:43,243
dragging Tesla's market cap
down by about three billion dollars.
714
00:49:43,403 --> 00:49:46,523
Elon goes on the offensive
to defend tesla.
715
00:49:46,683 --> 00:49:49,163
Three fires in these Tesla vehicles
716
00:49:49,323 --> 00:49:51,523
with the most recent one in the past
week.
717
00:49:51,683 --> 00:49:54,203
The headlines are extremely
misleading.
718
00:49:54,363 --> 00:49:56,963
In fact, if fire risk is your
concern,
719
00:49:57,123 --> 00:50:00,243
you would have great
difficulty being in any better car
720
00:50:00,403 --> 00:50:01,843
than the Model S.
721
00:50:02,003 --> 00:50:04,883
-I don't know. -Not true.
That's common misperceptions.
722
00:50:05,043 --> 00:50:07,643
How do you turn around image
of an electric car?
723
00:50:07,803 --> 00:50:11,483
Our three non-injurious fires
got more national headlines
724
00:50:11,643 --> 00:50:15,523
than a quarter million
deadly gasoline car fires.
725
00:50:16,803 --> 00:50:19,763
That's mad.
What the heck is going on?
726
00:50:19,923 --> 00:50:22,523
Are you quite thin skinned
about this stuff?
727
00:50:23,563 --> 00:50:25,003
Well...
728
00:50:26,243 --> 00:50:30,963
I really care about Tesla and about
the Model S and everything,
729
00:50:31,123 --> 00:50:34,683
so it's hard to be dispassionate
about that.
730
00:50:34,843 --> 00:50:39,963
You know, it's a lot of blood, sweat
and tears from a lot of people.
731
00:50:42,363 --> 00:50:45,563
Frustrated the bad press won't go
away.
732
00:50:45,723 --> 00:50:48,243
Elon repeatedly takes to twitter.
733
00:50:48,403 --> 00:50:51,443
GERMAN GOVT REVIEWS TESLA
MODEL S FIRES.
734
00:50:51,603 --> 00:50:54,443
MODEL S CONSUMER REPORTS
CUSTOMER SATISFACTION 99/100
735
00:50:54,603 --> 00:50:58,883
With five minutes of research, you
can get to the truth very quickly.
736
00:51:01,963 --> 00:51:04,763
Six months after the Falcon 9
explosion,
737
00:51:04,923 --> 00:51:08,243
Elon is desperate for a
good news story.
738
00:51:09,763 --> 00:51:15,283
Today SpaceX are trying
to safely land its reusable rocket.
739
00:51:15,443 --> 00:51:19,083
A historic first step
towards the mission to Mars.
740
00:51:19,243 --> 00:51:23,443
So far we only tried to land on the
ships. And then here we go.
741
00:51:23,603 --> 00:51:26,843
It's the first launch
after this major anomaly
742
00:51:27,003 --> 00:51:29,843
where we lose payload
on the way to space station.
743
00:51:30,003 --> 00:51:32,523
That's first launch
that tries to land on land.
744
00:51:34,723 --> 00:51:36,563
Count on we had like
certain issues
745
00:51:36,723 --> 00:51:39,763
where we needed to make decisions
if this was good or not.
746
00:51:39,923 --> 00:51:43,763
I wanted Elon to decide.
And, and he was thinking
747
00:51:43,923 --> 00:51:47,203
and I just I know he was thinking,
and we'll come to a result.
748
00:51:47,363 --> 00:51:50,323
I just want to remind him,
you got one minute left.
749
00:51:50,483 --> 00:51:52,323
As calmly as possible.
750
00:52:14,123 --> 00:52:18,403
We see it to the landing burn
and then we hear this boom.
751
00:52:18,563 --> 00:52:21,723
And the boom coincides
with the rocket disappearing.
752
00:52:23,163 --> 00:52:25,883
So we looked at screen again
and there's the rocket.
753
00:53:02,923 --> 00:53:06,483
It was incredible. That was one of
the best days of my life.
754
00:53:06,643 --> 00:53:10,643
I was truly thankful for seeing
first hand
755
00:53:10,803 --> 00:53:14,083
that humanity can do impossible
things
756
00:53:14,243 --> 00:53:17,443
and they are only impossible
until somebody pulls them off.
757
00:53:18,723 --> 00:53:23,443
Elon is never satisfied, but that is
what makes him who he is.
758
00:53:24,403 --> 00:53:26,803
I think he's an incredible gift
to the world.
759
00:53:28,563 --> 00:53:32,163
He is arguably the best leader
on the face of the planet.
760
00:53:32,323 --> 00:53:34,483
I would take the bad with the good.
761
00:53:34,643 --> 00:53:37,923
Because of you mess with recipe
you might mess with the magic.
762
00:53:39,363 --> 00:53:42,883
His brain is fundamentally more
efficient.
763
00:53:43,043 --> 00:53:47,563
There are times where like,
I might think I disagree,
764
00:53:47,723 --> 00:53:50,843
but he's like, probably thought it
through in a way
765
00:53:51,003 --> 00:53:53,883
that I haven't thought about it.
If he asked me to jump
766
00:53:54,043 --> 00:53:56,123
I'm gonna ask him how high.
767
00:54:01,363 --> 00:54:04,043
NEXT TIME
768
00:54:07,483 --> 00:54:10,363
And this is just the beginning,
they're going to Mars.
769
00:54:10,523 --> 00:54:12,883
Oh, no!
770
00:54:15,083 --> 00:54:17,203
Got a new tweet from Elon Musk.
771
00:54:17,363 --> 00:54:21,203
I am selling almost all physical
possessions, will own no house.
772
00:54:22,523 --> 00:54:24,883
I think when Elon Tweets, he just
goes
773
00:54:25,043 --> 00:54:27,803
with what's in his mind at the
moment.
774
00:54:27,963 --> 00:54:31,243
Some I understand and some I don't.
775
00:54:31,403 --> 00:54:35,443
And he's described his father
as emotionally abusive.
776
00:54:35,603 --> 00:54:37,483
My father has serious issues.
777
00:54:37,643 --> 00:54:43,803
My name is Errol Graham Musk.
I'm, Elon's father.
778
00:54:43,963 --> 00:54:47,963
TRANSLATOR CREDIT
Iyuno-SDI Group