AWFULLY SCANDALOUS AND BRUTALLY GLAMOROUS
What we eat, wear, and buy.
Our hobbies and the houses we live in.
Who we meet and what we enjoy.
Nowadays, we take a lot of selfies too, don't we?
We all live in a world like this.
Me, me, me!
Making ourselves known
and proving our worth is all we care about in this world.
Sure, introducing yourself and getting to know others in that way
is often called "connecting."
But… is that really all there is to it?
Do we really have no other desires and calculations
behind these actions and choices?
Why become an entertainer?
This world allows literally anybody to turn any kind of attention
into power, ability, and money.
Haven't you all dreamed about it?
Living like them here?
Becoming one of them?
#WHERE_TO_GO
So we can mix in a bit of lies here and there.
We just want to look richer than we are.
What if you can turn your life from rags to riches
using some tools and tricks of this world?
What do you think?
What if there is a way
to stop being a pathetic pretender and actually become
one of them?
Can't you hear me? Anyone say something!
SEO A-RI'S LIVESTREAM DAY ONE
Seo A-ri is dead. We all know this.
Then how is that bitch on a livestream?
I don't know.
What is she, a ghost?
Stop being ridiculous! That's nonsense!
Then what is this? She's clearly A-ri herself.
It's fabricated.
It's obvious. Don't you know what she's like?
The queen of fabrication.
It's gotta be a prerecorded video.
This insane bitch! She's seeking attention even after death.
No.
She's responding to the chat in real time.
I know it's hard to believe. It is for me too.
But I don't think this livestream is fabricated.
Even now, A-ri is… responding to people's questions.
"Seo A-ri is dead. What is this fake stream?"
"If Seo A-ri's not dead, that would piss me off to death."
What's this?
"A-ri, you're beautiful as always."
"What's your secret?"
Right, I forgot this place was like this.
Here, people who don't know me
would hate, praise, and stalk me.
And?
Disgusting! I hate her!
She should have died.
Among the people that blindly hate me…
Holy!
She's got 20,000 people watching.
…jealous of me to death…
Crazy bitch.
I thought we finally got rid of her.
…and want so badly to kick me out of the scene…
What's wrong?
Perhaps someone
would feel relieved
that I'm alive.
Anyway, I really don't care what people think anymore.
I'm going to reveal everything as I've promised.
The real secret to this world…
STOP FAKING
…and the identity of
the person who must be trembling in fear right this moment.
ONLINE
Now, let's move on to the next step.
The second cheat code.
What could its hashtag be?
#FOLLOWING, FOLLOWER
Are you crazy?
What the hell are you doing, in a place like this?!
Place like this?
I'm the one who started taking you to celeb parties.
You and your tacky little ass!
Binii, please.
Let's calm down a little.
Somebody, stop her!
Please stop.
What more can you do?
I can guess what happened, but this won't change anything.
You could embarrass Min-hye,
but you'll lose more from it.
Oh no!
The dress!
Lose more?
Hey, what's your deal?
Are you shielding her as her new servant?
Saint Laurent's special edition? You?
Is it even genuine
or yours?
I can see through the likes of you.
Lowlife social sellers trying to get somewhere
by mooching off of famous celebs.
And you dare to lecture me?
Bitch, do you even have a thousand followers?
-Goodness! -Oh no…
I'm not done introducing myself.
The hell?!
I'm not done saying my piece!
You said, what, ten sentences?
Then you need to listen to me too. That's only fair.
"Servant, lowlife, rock bottom, moocher?"
Wow, how you can say something like that to someone's face?
This dress? You're right, it's not mine.
But I also can see through the likes of you.
A worthless human that tramples on others to feel their self-worth.
Unaware that a human's true self is exposed
when they hit rock bottom, not when they're climbing.
-What did you say? -Me?
I don't care. I don't know anyone here.
But you?
You just revealed in front of all these people
that you're worth less than the worthless, the worst of all.
How shameful. Are you gonna be okay tomorrow?
I said more than ten, but you needed it.
If you want payback, come find me.
What do I do? This probably won't come off.
Do you need help?
I was in there. I thought you might need this.
Man, wine stain on a Saint Laurent…
But on you, even this looks stylish.
Welcome home. Attorney Jin called earlier. He will be late today.
-Thank you. You may head home. -Yes.
Oh, by the way,
my dress… where did you send it for alterations?
No!
You're crazy! What were you thinking?
Do you know how expensive this is?
This is… this is…
Can't you do something? You're a repair master.
I do alterations, not cleaning!
No one can get rid of wine stains!
How much do you think it is? Two million won? Three?
-We'd have to compensate them, right? -This is clearly not cheap.
I'm sure you can't afford this!
Why did it have to be wine of all things?
You can never get rid of these things!
Tweed dress…
SAINT LAURENT TWEED DRESS
-Twelve million! -What?!
Is the global meeting for diversification strategy at two?
Yes, sir.
Please prepare it as a video conference for everyone and phone call for me.
Understood.
The marketing expenses in China for the third quarter exceeded by 32%.
Meanwhile, sales growth was less than 17%.
How about shifting the theme to "safety" and "natural"?
Gen Z and Millennials are into those things.
Can we change our strategy then?
Hey, Mr. Han!
Hey, how did you get here?
I called your office, and they told me you'd be here.
Isn't this scary?
It was a bit. It was my first time today.
I tried it while I was in the meeting.
You did that up there?
I focus better when I'm working out.
Oh, that's why you're target shooting, paragliding, and now rock climbing?
It's fun. Wanna join me?
No, thanks. Anyway, about the thing you asked for.
We got a killer setup. Are you free right now?
What? What are they bullshitting about?
What else? About the humiliation I got from Biniimom at the party.
Even your name?
-Did they reveal your name too?! -No, just the initials for now.
But it's just a matter of time.
What if someone posts a picture or something?
Even the smallest scratch can ruin my reputation in this world!
We'll have to say that's not you and deal with them right away.
Don't worry, darling. The moment your name gets out,
I'll sue all their asses
and lock them up.
You don't have to worry at all.
How dare they, huh?!
It'll be okay.
Wait a sec.
Wait, Attorney Jin is here.
Talk to you later.
Wow…
Attorney Jin, welcome!
-Hello, it's been a while. -Yes.
Oh, this is--
MH Grand Motors' CEO, Kwon Myeong-ho.
Mr. Han Jun-kyoung, right?
It is an honor to be able to serve the CEO of such a huge company.
I see.
You're even more perfect than I've heard. I'm humbled by your presence!
I've heard you enjoy car racing.
Born in 1962, only four in Asia. This is in the best condition.
I'll get the key. Manager Kim, where's the key?
I know, seems a little frivolous.
But he's a good businessman.
You know him well?
Through Chae-hee.
You know, Insta celebs?
He's the husband of one of them.
I see. Celebs, huh?
Was everyone at the party yesterday basically from that world?
Oh, yeah.
I heard there was a commotion yesterday.
Your company sponsored it. Was it okay?
How'd you know? Did Si-hyeon--
I mean, did Mrs. Yoon tell you?
Just call her Si-hyeon. You two were classmates.
You know she's not the type to spread stuff.
I heard Chae-hee screaming at Attorney Ahn.
But how about you? Did you not see her?
See who?
Si-hyeon.
Oh, nah. I left pretty early.
Oh my goodness! It's so pretty.
Look.
COMMENT ON YOUR POST
Chae-hee's great fashion sense!
I love you, my little sister!
What the hell?!
-Oh jeez. -What a clingy bitch!
Why, is it Oh Min-hye again?
She commented on my post again.
Is she a stalker or what?
I mean, why am I her little sister?
Doesn't she know, "left on read"? It means I don't wanna talk.
No way…
She's in my feed too.
Ji-na, you're so pretty! Miss you.
Wow, I am so sick of her.
You know her fight is all over the Internet, right?
She needs to get the hint that we're all ignoring her.
She's so obsessive.
Biniimom and now Oh Min-hye.
They drag us down to their level!
Rumors are spreading in moms' forums about Oh Min-hye's hidden past.
Hidden past? What is it? Let's see.
Min-hye, what do we do?
Shut up! I'm checking it now.
EXPOSING OMH'S PAST
Who's this crazy bitch?
You must be so upset.
Heck, I'm upset. You must feel worse.
Are Chae-hee, Angela, and Ji-na also not responding to you?
Are they ignoring your comments?
No, not mine.
Why?
Hello?
What am I gonna do?
They're trying to cut ties with me?
That's cute.
You think I'll back down so easily?
What?! Twelve million won?
That's crazy. It's insane. Even if it's a limited edition!
Hey! What if they make you pay them back?
I don't know! I can't believe this either.
But did you take a picture?
Huh?
Of you in the dress. You should post it on social media.
Dude, how can you say that in this--
Look at how many followers you have.
You have to take care of them by posting a picture like that.
Who are these people? I don't know them.
They're all from Oh Min-hye's account because she followed you back.
FOLLOWERS 472
Hello, this is Seo A-ri, the beauty consultant.
Sorry?
Who is it, again?
No, I do remember, but…
How did you get my number?
What? What is it?
Instagram?
Do you do it too? Social media?
Yes… well, I do.
I just own an account, though.
Our company also manages those celeb people for marketing, right?
I want to know who came to the party last night.
The PR team should have a guest list.
Get it ready for me when I'm back in the office.
I need to find someone.
Yes, sir.
JU SEUNG-HYEOK, CEO
How did you get my phone number?
I can find even more. A phone number's nothing.
If I really try,
I can find out everything about you, Miss Seo A-ri.
-Even your past relationships. -Huh?
I'm kidding.
This is why people often get me wrong.
I'm not a weirdo.
No, I think you're very weird.
I looked up the company before coming here.
It's a pretty well-known consulting company.
Marketing, PR, planning.
It's weird that the CEO of such a company would want to see me.
And so are your words.
If this is a personal interest,
I'm leaving since it's a waste of our time,
and if you're just trying to scam me, I'm planning on reporting it.
But you showed up because there's a chance I'm serious.
You stole the show at the party. Even now, I can see you have something.
You have the ability to draw attention, and that's your potential.
Huh?
You only started recently.
Why weren't you on it before?
Because you had nothing to show?
Seo A-ri,
31 years old.
Brought up wealthy, but after father's business failed,
dropped out of Dartmouth. Ended up with a high school diploma.
After several part-time jobs to pay the debt,
is now a so-called "beauty consultant," a glorified door-to-door saleswoman.
Excuse me, who are you to find--
Whoa, relax and let me finish.
Honestly, your profile is not that great, so I thought of folding this one.
But your followers were growing at such an interesting rate.
Is it because you're stylish?
A follow-for-follow with Oh Min-hye should only give you a tiny boost once,
but you've been gaining a few dozens of followers every day.
What are you talking about?
About your competency
as a product, Miss Seo A-ri.
That I have seen potential
and thought about making something out of it.
You're Oh Min-hye's friend, right?
Miss Seo A-ri.
How do you think Oh Min-hye grew her account?
Aren't you curious?
Biniimom?
Is that really all there is?
I mean, this is business after all.
Don't you think that there might be something more to it?
Isn't it, Si-hyeon?
Yours. Saint Laurent.
Mom…
A-ri…
What do I do…
The owner came in person.
Excuse me, I didn't mean to--
I thought it wouldn't be, but…
I guess it was mine.
Give me a bag for the dress.
Ma'am, I am so sorry. I made a terrible mistake.
I've never run my business in such an irresponsible way before.
I swear, this is the first time something like this happened, ma'am.
This dress isn't completely gone yet.
I will try to take the stain out.
With technology nowadays, it'd be as good--
Mom.
I'm not so shameless to say nothing can be done.
Not at all. I must make it work!
We must somehow… come up with a way to…
Will you compensate me for the dress?
Huh?
That is…
No, no matter what you do,
you cannot compensate for it.
I will take the dress.
I don't have to pay… the alteration fee, right?
Then… the compensation would be--
Goodness, how can this be?
Does this mean that she won't make us pay for it?
Wait.
Si-hyeon, right?
We met last night.
What more is there to talk about? You don't need to pay me back.
I sincerely apologize.
Whatever I say would be an excuse. I did something I shouldn't have.
It's okay. Let's not do this.
0315. That's the passcode.
There is 6,250,000 won in it.
It's a debit card, not credit.
I don't use credit cards. I hate debts.
You'll get all of it in cash if you enter the passcode.
I'll pay back the rest as soon as…
no, within three months.
I'm sorry, again.
But my mom and I
are not shameless people. We are sorry about what we did,
and we will do what we can to pay you because we're not that hopeless.
This was an unspeakable, terrible mistake.
Please let me pay.
You misunderstood.
I didn't say that to belittle you or anything.
Seo A-ri, right?
It's unfortunate to see you like this. You seemed cool.
When I said I don't need compensation, I didn't mean it like that.
I don't wear it anyway and…
should've thrown it away sooner.
Let's just forget about this.
And tell your mother not to worry about it.
Hey, wait.
She was going to throw it away…
a dress that costs more than my life savings?
What the hell, Oh Min-hye?! Did she finally lose it?
-Hey, get out. -Ma'am?
I said, get out.
Seriously, what's her problem?
"Inviting all my Insta friends to Min-hye's Gabin Ladies online party."
"See you all on tomorrow's livestream with the Gabin members"?
Who made the call?
Did you see the hashtag?
"Forever my side," "real friendship," "girls' loyalty, true loyalty," she says.
Going all out, huh? Isn't this her asking if we have the audacity not to come?
She's saying she wants to mooch off of us. I'm so sick of her.
Are you all--
This is why we shouldn't hang out with social climbers or social sellers.
They don't know their place.
Completely unaware that they're different from us from the roots.
I'll unfollow Oh Min-hye and cut ties. What about you?
I'm following your decision.
Me too, of course.
Well, I'm going.
I'm accepting Min-hye's invitation.
She called this morning, and I already said I'll go.
-I should follow through. -Si-hyeon, really?
Si-hyeon, I mean…
You weren't even that close to Min-hye.
Well, it's safe to say that it'll be just me tomorrow, right?
Excuse me for tonight. It was a long day.
Si-hyeon.
Si-hyeon, wait!
Are you all ostracizing Min-hye because of the incident at the party?
Isn't it obvious?
Oh Min-hye is dragging us down to her level!
Chae-hee!
"Level"? Let's pretend such a thing exists.
Who decides it?
You? Us?
Here? With what right?
Seeing you like this upsets me. It's disappointing.
You said a social media celeb might as well be a public figure.
What would people say about you if you ditch Min-hye right away?
"Jin Chae-hee has no loyalty to her friends."
Is that true?
Can you really live with that?
What do you think will benefit you more?
What kind of public image should you be creating?
What do we do?
What would people say if Si-hyeon goes and we don't?
Yeah, she's better-known than us even though she's not on social media.
A 5-time assemblyman's daughter, chairwoman of Haeum Foundation,
and Taegang is her in-law. Everyone knows Yoon Si-hyeon.
God! I don't know anymore!
She always tells me off for everything!
LUNACHIC_MINHYE FOLLOWERS 340K
FOLLOWERS 297K
Hey, good to see you.
This store was newly opened before the Black Line release.
By the way, Mr. Kim,
about DMs, or direct messages.
On social media, do you mean?
What does it mean if the person doesn't read my DM?
Am I being ignored?
Or do they not wanna talk to me?
Sorry?
Aren't you gonna check your DMs?
Later. I don't even know how.
Pretty shocking night, right?
More or less.
What a crappy thing to experience in life.
I knew Biniimom always felt inferior to me,
but to think she would do such a thing. I was so upset I couldn't sleep.
Life's just one crappy thing after another.
I guess your life was pretty smooth until now.
Huh?
By the way, A-ri, what you said
about you not being an Ivy Leaguer…
It's not true, right?
I swear I heard that you went to college in the US.
My family went broke.
What? Broke?
Come on, it's the same old story. Going bankrupt and into poverty.
That's how it went down.
Then what do you do now?
-Door-to-door cosmetics sales. -Huh?
Door-to-door?
At Bibidia. It's not a well-known brand, so you wouldn't know.
There's no point telling you all about my past.
That's why I didn't tell you. I didn't try to hide it.
Yeah, of course.
It must have been hard.
You grew up like a princess.
By the way, Min-hye, I came here to ask you something.
About your Insta.
Door-to-door, makeup?
Hey, you got time today, right? Let's get out of here.
My showroom is right there. Go take a look.
-Huh? -This is great.
I can help you with something too.
Get your stuff. Let's go.
My, what a good day.
Let's go, hurry.
-This is your office? -Yep.
Showrooms on the first and second floors and offices on the third. Pretty big, huh?
-Good afternoon, ma'am. -Hi.
Look around.
Oh, Min-hye!
Do they take your calls? What did they say? Are they coming?
Min-hye, actually…
Huh?
Si-hyeon!
I'm not late, am I?
We all came together.
Welcome, everyone. It's a surprise party!
Your friend is here too?
Hello, my Lucies! Min-hye here.
Today is…
Ta-da!
A special drinking stream with the Gabin Ladies Society.
Don't scold us for day drinking, okay?
Say hi, Gabin Ladies!
-Hi! -Hello!
Wow, they're so pretty today.
Now,
the hidden power of Gabin Ladies Society, Si-hyeon is also here.
She is so well-known, she doesn't need social media.
A-ri, where are you going?
Come over here!
You need to say hi too.
Everyone, let me introduce
my best friend from high school, Seo A-ri, to you.
Isn't she so pretty? No joke, right?
She hides her pretty face like this all the time.
Girl, look here. They're going crazy.
"Pretty girl next to a pretty girl."
"Crying face, your perfect body!" "Holy, she's really not a celeb?"
-Min-hye, I'm gonna-- -Oh my, A-ri!
Some Lucies already recognize you! Look.
"You're Seo A-ri, right? I followed you too."
See, A-ri?
Honestly, today's stream was partly planned for her too.
I wanted to help her because she was so good to me.
Did you know I was a complete outcast in high school?
And reasonably so.
A high school kid at the mall every day,
collecting luxury brands just because her parents are rich.
I was so fake back then, right?
But A-ri here stayed by my side
through all that.
So guess whose turn it is now?
This loyal girl, Oh Min-hye's!
All righty.
Today's main event.
Just one second!
So, these are the skin care products A-ri is selling.
Look at her skin. It's so spotless!
But apparently, the secret to it was this 20,000-won facial mist.
-Isn't this too good to be true, Lucies? -Is she a seller?
Well, guess what I'm doing next.
Bingo! A mass purchase!
What should we do, A-ri?
A hundred… no, maybe just 200 sets?
Two hundred sets?
Lucies, you all know that I don't even glance at things
unless proven to be good.
That's right. You can trust me on this.
Let's show A-ri what Lucies can do today.
Oh, wow!
Look at you all go!
This is crazy.
Change of plans.
We will come back in a minute with more of today's products.
Be back in a bit, Lucies!
Wow, Oh Min-hye.
She's restoring her loyal friend image like that, after what she did to Biniimom?
I knew it. I was wondering why these cheap makeup bottles
were rolling around.
No way. That Fake Ivy was also a social seller?
Fake Ivy!
Oh man…
What's wrong with her?
Hey, wait! You can't leave like this!
Hey, A-ri--
You brought me here to do this?
To rewrite your past and make me a part of it?
Excuse me?
What do you mean, rewrite my past?
I'm not doing this just for myself.
I sold your products too.
-Oh Min-hye-- -Ridiculous.
Rewrite my past?
All right, let's say I did that.
How about you? You said that you went broke.
You're not even an Ivy Leaguer. What are you so high-and-mighty about?
"She's in a bad place. Oh, good, she sells cosmetics."
"It's nothing. I'll help her out."
I did it to make you some money, you know.
Do… do you even know how much I charge?
You should be grateful I promoted your products for free.
"Promote"? "Help out"?
Stop sugarcoating it, Oh Min-hye.
You just used me for your scam act.
I'm in a bad place?
To me, yours is worse. Your life is as shabby as mine.
-Shabby? -That's right.
I'm so embarrassed for you, I can't stand to look at you.
Get your shit together.
Do you think you'll get something you don't own by living that way?
That's funny to hear
from someone like you.
Just be honest.
You're jealous, aren't you?
I'm so successful. Meanwhile, you're living like that.
Isn't that right?
-What? -Don't be so ridiculous.
Do you think I'm still your handmaid, and your family is still rich?
I never thought of you like that.
Exactly. You're nothing.
You're not the Seo A-ri you used to be.
A high school graduate, door-to-door saleswoman, a pleb.
You're a loser.
Seriously…
I let your pleb ass join because of what we had in the past,
but you're still such a snob.
A-ri, get your shit together.
That kind of attitude
doesn't suit you anymore.
You left your bag.
Do you think I'm still your handmaid, and your family is still rich?
A-ri, hey!
Hey!
Come on, what's wrong?
This is the luxury bag you gave me. It'll get wet.
Oh, don't tell the other kids.
Min-hye, bags are to be used, not served.
Let's go.
-A-ri! -Come on!
You're not the Seo A-ri you used to be.
A high school graduate, door-to-door saleswoman, a pleb.
You're a loser.
My bad.
Miss Seo A-ri.
How do you think Oh Min-hye grew her account?
It is you, right? Luna Chic's Oh Min-hye.
She's restoring her loyal friend image, after what she did to Biniimom?
I can help you too.
Say hi, Gabin Ladies!
I mean, this is business after all.
Don't you think that there might be something more to it?
Some people say,
"The online world is different from offline."
"It's nothing but a virtual world."
Not true at all!
On or off, worlds full of humans are all the same.
Followers.
Number of people who know me and watch me.
That's what gives you power and lets you make money.
Did you know that you can
make them in this world?
I sent the money. Get me as many followers as I lost.
Actually, more than that.
How?
Got it.
Begin.
Just like this.
Up to this point, it's really nothing crazy.
Here's the real deal.
Quality is as important as quantity.
In other words, the number of famous people within my followers.
The true rank in this world is determined by this,
and this is why everyone is so eager to network
with the famous people.
And for me,
I got pretty lucky this time.
I got the help that anybody could have ever wanted
out of nowhere.
Hello?
DONGBU POLICE STATION
This way.
Sir.
Miss Seo A-ri, right?
Yes.
But what's going on?
How should we know?
You're the ones using law enforcement for your personal issues.