Some people are just dying to show off how happy they are.
Why, you ask?
This looks better, right?
A husband that cooks.
Even though he's busy too.
This is true happiness, right?
How to become a VVIP at Louis Vuitton?
It's simple.
You just need to spend 100,000 USD a year.
Huh?
Oh wow, I haven't even removed the tags from this guy.
I didn't even know I bought this.
When did I buy this bag?
Yeah, looking fine. Wow!
Huh?
Honey, I look good?
Smashing.
You are my wife, after all.
Take a good hard look, everyone. This is the woman I live with.
The more you have, the bigger deal you are.
-Oh, come on. -How much love and attention you get.
You're just promoting my clinic. Why do you need to take my picture?
Do it for me.
I don't have much to brag about
besides the fact that my husband's a doctor, okay?
Just look here. Look.
Smile.
Ta-da!
So pretty, right?
This one's a color called "Elwood Blue." Apparently, this is the only one in Korea.
I'm bringing this beauty home today.
In this world,
anything can become an object of admiration and envy.
What do you think? Do you like it?
But don't you think
there were
others that might've felt differently?
People that were bothered by the rampant humblebragging
and showboating of the have-it-alls in this space.
I dislike likes, everyone.
WHY VOLUNTEER TO BE A SERVANT? I'M SORRY, BUT NO THANKS
What's this? She's totally talking about us, isn't she?
She might be talking about you.
Your handle literally has "princess" in it.
-What? -She dissed the whole Gabin Society.
She's carrying a grudge after what happened today.
-Even me? -That's how they're taking it.
Everyone's going nuts, saying she's after us.
Oh shit. What are you going to do about this?
You're the one who brought Seo A-ri into the group.
People who were bothered by this culture of worship and blind adoration.
I wasn't going after them.
I took a calculated risk.
A leap of faith that I could reach these people.
I hoped that somewhere out there, there were others like me,
I knew that they must be
just as disgusted by all this and dying to speak out.
I risked everything on this small group.
I bet it all on my 9,100 followers.
PLEASE FOLLOW BACK. LET'S CONNECT, A-RI.
#LETS_CONNECT
DONGBU POLICE STATION
Your reaction's different from the others.
I mean, I've already met with some of her acquaintances.
How do I put this?
They seem to be holding a grudge against her.
Like they resented Seo A-ri.
Seo A-ri had
a large target painted on her back.
The truth won't win you any friends, you know.
That's what I really liked about A-ri.
She was honest.
A transparent person.
And you didn't have
any personal conflicts with Seo A-ri?
No, I had none whatsoever.
You're back?
Oh, honey.
You look tired.
You know how it is with these things.
I heard you had a drink with Jun-kyoung after.
Who told you that?
Chae-hee did.
She talked about the same woman and went nuts.
Asking about her ties to Jun-kyoung.
It's your sister.
Hey, Chae-hee.
What was that? Just slow down a little bit.
What do you mean?
A-ri attacked the Gabin Society?
I DON'T LIKE LIKES, EVERYONE.
From the frying pan, into the fire.
Hey, come out.
Hurry on out. Come on now.
Why are you banging on my door so early?
-God. -Ow! You hit me!
Hey, just what is this? Huh?
You lost your temper and embarrassed yourself again?
Why do you care?
That's not what matters right now, okay?
Just what were you thinking stirring up the hornet's nest like this, you dummy?
Huh? Just look.
See how everyone's after you? How much your follower count has dropped?
Are you seeing this? How's the situation?
People spammed A-ri's feed, and her follower count has dropped.
But Chae-hee, our feeds are also in trouble.
They called us princesses, and a bunch of nobodies are mocking us.
Ugh! Seo A-ri, that bitch!
What am I going to do? I have to do my stream for an event.
But viewers will ask me about this. What should I do?
Just do it.
I'll start my stream at the same time.
I'm Jin Chae-hee.
We are the Gabin Society.
You think a nobody like Seo A-ri can fuck with us?
What're you doing?
All that shit about pretending to be besties.
You approached me, remember?
You're jealous of my success, and now you're dragging me down with you!
Don't be dramatic.
You don't matter enough for me to work that hard.
What?
Hey, Seo A-ri!
And yesterday,
I was just expressing my honest feelings on what happened.
What I've seen, and how I felt, and my experience dealing with you.
Because of you!
Do you have any idea how fucked we are?
My feed is a mess.
Because of you, we all are--
No, more than that.
Seo A-ri's feed is taking the brunt of the damage.
You lost 3,000 followers overnight.
6034 FOLLOWERS
Do you know the gravity of this situation?
Your honest feelings?
Who the hell brings up that bullshit on social media?
It's Jin Chae-hee. Jin Chae-hee's also starting a livestream.
Jin Chae-hee? Which bitch is that, huh?
Princess Chae. She's the endgame boss, you know.
Hey, follow her on my account too. Let me see this livestream or whatever.
Ta-da! Today's the day I reveal our house.
I mean, you guys have been begging me to do a house tour for you on livestream.
I'm in a good mood today, so I'm granting your wish.
Ah, look at this.
These are all the gifts my Insta buddies sent me for my birthday.
God, I'm so touched. Thank you so much.
And my house has the best view ever.
Take a look at this. Isn't the view out of this world?
God, the weather today is amazing.
Bathroom? You want to see the bathroom?
We have a huge bathtub, and it has a view of Namsan.
Isn't it the best?
Seo A-ri?
Who is that?
Throwing shade on the Gabin Society? No way!
I don't even know her that well.
Um, was it Min-hye's livestream?
She said she was a salesgirl going through a hard time.
I guess I met her then.
I mean, I didn't even know her name till my little Gellattos told me.
That's the part that really bugs me.
I mean, she's dissing us, but she barely knows us.
This person must be a seething ball of jealousy and full of self-loathing.
She doesn't have what we're looking for in the Gabin Society,
but she's jealous.
"This is an inferiority complex thing with Seo A-ri."
"She's acting out 'cause she's jealous."
"I can't stand bitter people like her."
"Seo A-ri accuses people of being lackeys because she is one."
I agree!
That's what I think!
I mean, what's wrong with being there for each other? For your friends?
Just because I'm a princess, does that make you guys lackeys?
You all are my Insta buddies, right?
I'm so angry that she's looking down on you
just because we're friends.
"Maid A-ri."
Do you know what that is?
What's this?
It's your own hate account.
MAID.ARI 33 POSTS, 342 FOLLOWERS
I mean, wow. To get yourself a hate account right after debuting?
Very impressive.
Seo A-ri.
It's true.
Those people are lackeys.
These people believe in a delusional faux-friendship with e-celebs.
Just what did you think would happen when you called them out like that?
Calling an idiot an idiot is offensive, right?
So which lackey would enjoy being called one?
This is a mess.
Well, now the real fun begins.
You think Chae-hee's posse was bad?
Just wait. Their followers are going to kick up a real shit storm.
YOU GOT SOME NERVE PATHOLOGICAL LIAR
SEO A-RI FABRICATIONS MAID SEO A-RI
This is Seo A-ri. Do you have a minute to chat?
OF COURSE. THINGS ARE LOOKING PRETTY BAD.
I'VE ALSO BEEN WATCHING.
Okay, honey. I'll also chip in.
All right, okay.
Love you, baby.
I'm sorry, sir. Chae-hee asked me to comment on some social media posts.
Ugh, Jesus Christ. Seriously?
So what is it this time?
I DON'T LIKE LIKES, EVERYONE.
Thank you.
Why would you be interested in something like this, ma'am?
Is it because you're worried about your sister-in-law?
Oh no, it's about someone else.
I'm currently on my eighth account defending her.
Ma'am, you really have a knack for this.
I get confused when I'm managing any more than three accounts.
Ugh, why is everyone bitching about her?
It's not like A-ri said anything wrong.
Hey!
Just where have you been?
You didn't even pick up your phone!
It's an emergency.
Your follower numbers have dropped, and someone's made a hate account.
So you two were defending me online? Why?
It's not all people talking behind your back.
There's the occasional comments supporting you--
Don't bother. It's not worth it. Stop wasting your energy.
So what? You're just dropping out now?
Are you just going to let things end like this?
That thing you mentioned yesterday,
do you think it's really possible?
Honey, are they picking up?
Honey, honey, are they picking up? Huh?
Ah, just shut up!
Now, now, now, now, take a seat and calm down.
Take a seat and call them, huh?
Are all these bitches ignoring your calls now?
I think Chae-hee's posse's trying to dump me this time.
Oh shit. This is A-ri's fault!
Hold on a second. Let me call Mr. Jin and ask.
Ask him what?
Why his sister's not picking up. He should know.
Why don't you just stop talking for once?
Why are you so fucking stupid, seriously?
Come on, I was just trying to help out.
Ugh!
So now, did you do what I asked?
Of course I did. I had my orders.
I uploaded ten comments.
Mmm, good job, babe.
But really,
it didn't look like you needed to step in.
That woman's account is filled with hate posts right now.
Fine, but I still need to personally crush her.
She thinks she can pick a fight with me?
Mm-hmm, what?
Not much. I'm with Jae-hun.
What?
Go to Seo A-ri's feed.
Our accounts are close to blowing up right now.
Min-hye!
Min-hye, Min-hye, Min-hye, look at this!
There's something off.
Uh, you know how I'm a member of other online communities like Missy?
They have, like, a million members.
Ugh, so what? Get to the point.
Look at this.
They're talking about the Gabin Society and A-ri, and something's off.
You should also take a look.
PRINCESS, SERVANT INCIDENT
THAT WAS AN ATTACK ON GABIN, RIGHT? I DON'T LIKE THEM EITHER
SOMEONE MESSED WITH INSTAGRAM PRINCESSES THEY AND THEIR SERVANTS ARE SO MAD
THEY'RE RIDICULOUS IT WAS SO SATISFYING FOR ME
SHE'S NOT WRONG THOUGH
PROTECT A-RI AT ALL COSTS!
I'M ON A-RI'S SIDE ALWAYS
I BECAME SEO A-RI'S FAN
WHAT DID A-RI DO WRONG?
THE YOUNG MRS. FORUM
She called out the Gabin Society? God, I can't stand those bitches.
So I heard the lackeys are coming out strong
ganging up on the person who started it.
That's fucking stupid. What did she do wrong?
I'm here to add firepower to the army.
Link, please. I'd like to chip in.
-Can I share this? -I'd like the link too, please.
It's Seo A-ri.
I AGREE, A-RI I'M ON YOUR SIDE
YOU'RE SO PRETTY PRETTY AND PERSUASIVE
I'M ROOTING FOR YOU!
Two thousand five hundred won. Please insert your card here.
Uh, yeah.
Your payment has gone through.
FOLLOW
9754 FOLLOWERS
SAW YOUR LINK ON THE FORUM. F4F?
I LOVE YOUR STYLE
FOLLOWING
Oh, right, yeah.
It's me, Seo A-ri.
I had no idea things would work out so well.
Thank you so much.
I'M GLAD I WAS HELPFUL. THIS WAS ALL YOU, A-RI!
An online community?
IF SOMEONE BRINGS IT UP AS AN ISSUE, PEOPLE MIGHT LISTEN TO YOU.
By the way, who are you, bbb?
Why did you help me?
I AM
IT'S NOT IMPORTANT WHO I AM
I WANT TO BE OF HELP TO YOU
Welcome back.
Mother.
It's good to see you.
Yes.
How is Chae-hee?
I came over because I was worried, but she won't come out of the bathroom.
She used to follow you around when she was little,
so she's more open to your opinions.
Can you go in and check on her?
Sure, I can.
I'm coming in.
Just leave it, we'll clean it up.
Are you crazy?
Why would you clean that up?
Please leave us.
Ma'am.
Why would I?
You should clean it, it's all your mess.
Si-Hyeon.
Chae-hee, when are you going to act like a grown-up?
Si-hyeon, why do you only ever pick on me?
Seo A-ri get's a K on her follower count,
and I have to put my account on hold thanks to that bitch.
Because of this bullshit, Seo A-ri got to 51K.
Does that make sense?
-You expect me to be okay with this? -How is all that A-ri's fault?
Don't you think A-ri has every right to say what she thinks on her account as--
What the fuck?
Even Jun-kyoung started following her.
He won't even follow me.
Why that bitch?
Seo A-ri is the only person Jun-kyuong's following on social media.
Si-hyeon,
do you think he's doing it again, this time to her?
What if that's why he's so focused on Seo A-ri?
He's waiting for you.
I didn't know your taste in wine yet, so I picked one that I'm familiar with.
I can tell that it was expensive wine.
Same thing goes for this place.
It's quite elegant for discussing a settlement.
So you think I'm showing off?
It's nothing like that, so don't take it the wrong way.
I'm just used to these kinds of situations, that's all.
And same goes for back then.
I'm withdrawing the complaint.
It seems I've made a mistake.
What's this? A quick admission and an apology?
Oh no.
It just means I won't fight a losing battle.
I had no idea you were such a huge deal.
I know I'll lose if I pick a fight with someone like you,
so I'm running away.
Swallowing my pride. Like a coward.
I hope you don't mind,
but I have to go now that you've gotten the answer you've wanted.
So,
why did you start this fight in the first place?
Was it because you thought you had a chance?
Ah.
I meant social media.
I even gave you a like on your feed. Didn't you know?
I started following you.
I couldn't help but wonder
what kind of person you really are,
what you did today, and what you'll be doing tomorrow.
You share those things with your followers.
Why are you playing these games with me?
You mean to ask why I'm being so obsessive, right?
Sure.
We'll use your words, not mine, so let's go with that.
Why are you so obsessed with this?
There's no reason for someone like you to care this much.
There is, though.
"Princess maker."
-What? -Oh yeah.
You probably don't know about my reputation.
"Princess maker."
That's my nickname.
It wasn't intentional.
They call me that because I occasionally date people below my station, you know?
Station? Seriously?
Speaking of which,
what do you say?
I'm quite interested in you, Seo A-ri.
Why don't we meet up one, two, maybe even a few more times
if you're into it?
And maybe you'd also develop an interest in me.
Smile just a little more, please.
All right, that's good.
Beautiful.
She's a natural.
She's got talent.
I know, right?
A-ri always looks great in just about any outfit.
God, so pretty.
Wow, very nice.
MODERN-DAY CINDERELLA
RUMORED TO BE DATING A CELEB
Up next, this one.
Pretty.
Take this.
Hmm…
And let's pair it with this top, okay?
Oh my god, they're a perfect match.
-Ah! -With this bag.
God, that's awesome.
These are the e-celebs that A. Picks is managing as of right now.
Their followers range
from a hundred thousand to a million on the high end.
They advertise products through their feeds, livestreams, and YouTube
and earn a million to over ten million in advertising
depending on their rank.
Contemporary marketing trends prefer influencers
over traditional celebrities now.
The effects are instant, after all.
That's not the whole picture, though.
Aren't they given a rank based on their public image?
Yes.
"How classy does the influencer seem in the public eye?"
"What's their target demographic?"
All these things decide an e-celeb's rank.
Depending on rank, some attendees will be paid
while others won't at today's launch.
I'd like to know which ones belong to your company.
Yes, for the paid attendees, there is makeup artist Risabae.
Nine hundred sixty-one thousand followers and…
89K INFLUENCER SEO A-RI
Seo A-ri, with 89,000.
Her numbers may be low, but she's provocative and is expanding.
We have high expectations for her.
LAUNCH PARTY FOR "SWISS PERFECTION" THE HUE COSMETICS' NEW BRAND
Oh, you're home.
I was about to head out. There's an event today.
Oh, you're going to that, are you? Jun-kyoung's big launch event thing.
Say hi for me.
I'll do that.
Oh.
Also, tell him to watch his step.
Seo A-ri.
Was that her name?
That new woman Jun-kyoung's been with.
How do you know about that gossip?
The rumor's is all over the place.
I heard he's going to make a social media account for that woman.
Uh, I heard he was sued recently for sexual harassment.
And that woman was also Seo A-ri.
Just tell him to get a grip, and, uh,
find himself a proper woman, why don't you?
We don't know how long he'll last,
but he has nothing to gain from strange rumors.
You're an old friend of his, so I suppose he'll listen to you, right?
Hello, it's your girl Ssinnim.
I'm here at the Swiss Perfection event today,
and it's an absolute blast.
I haven't been to parties in a while.
They have perfumes…
Min-Hye!
Min-Hye, aren't you gonna come in? The party's almost over.
Ugh, just stay here. I can't go in until I see for myself.
Hey, Seo A-ri.
What's up with that car?
Hue Cosmetics send it?
Is he paying for you or something?
Is that why?
If you're asking whether I'm receiving payment for attending,
it's true. So what?
Hey, that doesn't make sense.
How come you're getting paid? I'm not even getting paid.
-You're a nobody. -Why are you asking me that?
-Go ask the person who-- -Han Jun-kyoung.
Is it true?
Those rumors that you're seeing him.
Those are real?
Answer me.
Did you come on to him?
Is that why you're getting special treatment?
Min-hye,
it's my turn to ask you something.
Why would I even answer that?
Shouldn't these conversations be reserved for close friends?
I thought we were done with the whole BFF act.
You…
Really…
-Min-Hye-- -Let go.
Huh? Uh, Min-hye!
Uh, that's not the way. The entrance is over here, Min-Hye!
What? Seo A-ri?
It's all everyone's talking about.
Han Jun-kyoung made an account and only followed Seo A-ri.
I heard she was being paid to attend this event.
When she's under 100K.
Are you kidding me? Is that true?
Is it, Chae-hee?
You have to know something. You're close to Han Jun-kyoung.
Shut up. That's all bullshit.
-I know. Jun-kyoung used to date-- -Oh my, Chae-hee.
There you are, sweetie.
Wow, Yeon-woo! It's been forever.
I know. It's so nice to see you. You've just gotten prettier and younger.
You should stay in touch more often.
I only get to see you on TV now. I thought we were closer.
You all know Yeon-woo, right? Yeon-woo, say hi to my friends.
Hello, nice to meet you.
I'm a huge fan.
Huh?
Is that really Seo A-ri?
It is.
-Just hold on, be right back. -Yeon-woo!
Ms. Seo A-ri?
You know me? Song Yeon-woo.
I've seen you on TV.
Oh my. I've been dying to meet you. To think I'd run into you like this here…
To meet me?
So nice to meet you.
Seeing you in real life, your face is really petite.
Oh, I've been meaning to ask. You have the prettiest feed ever.
Do you manage it alone, or do you have someone do it for you?
I normally do it myself, but my friend…
Song Yeon-woo, the actress.
She's up to renew her contract with your company soon.
I think that's why she's doing that.
Because of all the rumors that you're seeing A-ri.
Seo A-ri.
She's a good person.
Why don't you put an end to it if it's a fling?
You too.
You like A-ri too, right?
We have something in common.
She's intriguing, that woman.
She's entertaining.
Han Jun-kyoung.
Don't play with kind people based on your whims like this.
Whenever you play these little games,
someone gets hurt.
A whim? Little games? Really?
That doesn't apply to you. You turned out fine, Yoon Si-hyeon,
in spite of my little games.
Oh, scratch that.
I think I was probably the one who was toyed with.
Since I was the one
who got hurt.
One, two…
Let's see now.
-We both look nice in this one! -Okay.
I'll upload it to my feed.
You'll do the same, right, A-ri?
Uh, I'll do that.
100K…
101K FOLLOWERS
So…
the rumors that you're going out with Mr. Han, are they true?
Excuse me?
Let's get dinner with Mr. Han sometime.
I'd like to get to know you as well, if that's all right.
-Actually, the thing is-- -Hey, Song Yeon-woo!
Jin Chae-hee, what the fuck? Are you insane?
-Isn't that Jin Chae-hee? -You're the one who's insane.
I knew you when you were just a trainee at a third-rate talent agency.
When did you become such a star?
You think you can snub me?
Seo A-ri?
Oh, is it because of Jun-kyoung?
You think the rumors about them are true.
You think this bitch is a somebody.
Sucking up to her to extend your contract.
Fuck that shit!
I'm the one cutting ties with you, bitch.
You two will get along great, seeing how you two started as nobodies.
Hey, how dare you?
I'm Song Yeon-woo. You think I'm gonna let this slide?
Two can play that game, yeah?
You're the one that doesn't seem to know who I am.
Do you have any idea who you're messing with?
And who are you?
Do you not know? Is that why you keep asking everyone if they know who you are?
What are you talking about?
Hey, that's not my point. My family--
Tell me who you are, not who your family is.
Just you, Jin Chae-hee.
Why should we care?
Hey.
You think you're hot shit?
Because you've got Jun-kyoung behind you?
You crazy bitch, she's just talking to you because--
Chae-hee, stop.
-Stop this. You're causing a scene. -Let me go! That bitch started with me!
People are watching you.
You're okay with this?
I'm sorry. Allow me to apologize.
Thank you, Ms. Yoon.
It's just that I'm really shook up right now.
What's up with her?
Let's go outside.
There should be a change of clothes in my car.
Okay.
Leaving so soon?
Just a second.
Thank you so much.
For your help.
I haven't had a chance to return the favor.
Would you be all right if I also followed you?
Huh?
I meant on social media.
You see, I've also made an account.
I'd appreciate it,
if you took my request.
That would allow us to connect as good friends, wouldn't it?
"Connection."
What do you think it really means to connect?
A person sharing their thoughts and feelings
to understand another person?
Something like that?
It's true.
I did like A-ri.
I got close to her,
and I wanted to help her.
Until she
decided to do what she did.
Nope, wrong answer.
We can never truly understand other people.
Misunderstandings, they just…
pile up until they fall.
Seo A-ri?
You seriously believe her?
How can you all believe what Seo A-ri is saying?
You know all the things that Seo A-ri has done.
Why'd she drop off as if she's running away?
ARE YOU REALLY SEO A-RI?
YOU CAN'T BE!
That's not possible.
We all know Seo A-ri is dead.
A bitch like her doesn't deserve to live.
Seo A-ri
is a fucking murderer!
She killed a man!
Someone who did everything in his power for her.
Then I guess the three of us have become friends now?
Oh, that's right.
I did do that.
I'm responsible…
for someone's death.