AWFULLY SCANDALOUS AND BRUTALLY GLAMOROUS
Have you ever thought to yourself
that the world is a bit exhausting?
Isn't it, though?
Aren't there way too many things to buy, eat, and do
in this freaking world?
Besides, more new things are flooding in,
literally every single day.
#luxury_goods
Overwhelming, tiring.
Are any of these
actually necessary?
In the past, I actually thought,
"What's the big deal? They don't even look that pretty to me."
"Why are they all wearing or using them?"
But you know what?
Yes, the masks are made out of nonirritating,
all-natural materials.
That's right. You will immediately think that they feel comfy when you use them.
You're collaborating again with the top of the industry, The Hue Cosmetics, right?
Yes, so I can proudly guarantee the quality of this product.
We are very close to being sold out.
We recommend you call us right now…
Sadly, as we continue to watch all those things overflowing in our lives,
we will find ourselves pondering like this.
"Everyone is buying it."
"Maybe I should buy one for myself as well."
"Everyone is doing it."
"Maybe I should try it myself at least once."
We will compare ourselves with others thinking, "What if I fall behind alone?"
Come in.
Come on in, yes.
This way, to the left.
Oh my goodness!
Wow!
Mrs. Lee, did you say the rent is 20 million a month?
With how much A-ri earns in a month,
this is nothing!
Mom, this is all real marble.
Of course it is.
Mom, there's a swimming pool too!
-For real? -Holy!
That's right. I made money by taking advantage of this mentality…
and achieved success.
Okay.
If you look here…
This one has a better feel to it.
CEO IN THE LIMELIGHT POWER ROOKIE CEO SEO A-RI
But would that have been it?
Was that how my story ended?
Nope. Not at all.
If so, you wouldn't be watching
this thrilling and scandalous livestream right now.
#hierarchy #the_world_we_live_in
TAEGANG DIRECTOR JIN TAE-JEON
They shouldn't mislead her, don't you think?
As if she's an important person.
This is why the press is such a problem.
Oh, no.
Miss Seo A-ri is in a different pay grade than other celebs.
Livestreams are 10 mil for 30 minutes, and feed posts are five million each.
Right. Yes.
Her schedule is filled up until the end of October anyway.
These are sponsorship ad proposals for Ari.&.
Yes.
Well, obviously,
it's not impossible to negotiate if you're willing to compensate.
Correct.
1.3M FOLLOWERS
Yes.
Well, uh…
Miss Seo of Ari.& has arrived.
Let's just leave it at that for now. We'll continue this later. Bye.
That was another promotion offer for Ari.&.
What a hectic day.
The meetings before this ran late.
For you, I can always wait.
Miss Seo has appointments after. You know the drill. Please make it quick.
We'll be done in five minutes.
This isn't it either!
This one. I said I want this new item!
I apologize, but that item is already sponsored out to Miss Seo A-ri.
What?
-I'm leaving. -What do you mean?
Aren't you gonna look around?
Are you telling me to pick from Seo A-ri's leftovers?
I'm Jin Chae-hee!
You can look around all you want like a loser.
You used to beg me to wear your clothes.
You dare put Seo A-ri before me?
Huh?!
Chae-hee!
I can't believe this!
Chae-hee!
You want me to change how I run my account?
Correct.
You have 1.3M followers.
Not K, but M.
No other celebs have gained a million followers as fast as you did.
Not only that, you're now at the center of attention,
thanks to the rumor that you're dating Han Jun-kyoung.
But in the midst of all this,
trying all the products by yourself before promoting them
is just too inefficient.
From choosing products to writing PR lines,
we'll take care of everything.
-You just post them on your feed. -Let's do that.
You're so busy right now.
I'm afraid
I can't do that.
It will have to be maintained as it has been.
I will read all proposals thoroughly.
But I will not change how I run my account.
A-ri…
Miss Seo.
Basically…
these proposals mean money.
-We have to rake it in when we can-- -You're in a lot better place now, right?
As you said, I'm at the M level now, not K.
I said I'll make it big and hit you with insane returns,
and I think I kept my word.
My account
will be managed as I like.
It's been 20 minutes.
I have another appointment.
Do we have time to go to the beauty salon?
A-ri, why don't we do as CEO Ju says?
-Huh? -Well, you know.
Imagine how much more money you can make.
It's fine. I'm going all in with my brand.
Are you bothered by the commission fee Ju will be taking?
Then I can do it.
Why would you do that? It's not even something you can do.
-Huh? -Let's stop talking about this.
I'm going to cut back on the advertising.
I've always felt bad doing all the things that I used to criticize.
-You understand me, right? -Yeah.
Let's focus on our brand, not others. We'll just make it even more successful.
Okay.
This year's breast cancer awareness campaign
is integrated with the Gen Z and Millennials club parties.
We invited many social media influencers along with A-list celebrities.
All entry fees from participants will be donated to support the cause.
It's a refreshing approach.
This way, we can raise awareness.
Campaigns with pickets are a bit old-fashioned nowadays.
By the way, is there a reason for the change in event location?
I believe it was originally going to be at the Richen Hotel.
We were trying to go along with the recent trend.
I'm surprised that the picky Aragon Club provided the venue.
It must be because Haeum is holding the event.
It's all thanks to you, ma'am.
Wow, look at that line.
Why is it here of all places?
Let's fix your makeup.
It's okay.
You have to look perfect. You're a public figure now.
No, I'm not.
You come up on search engines, like a star.
That doesn't prove anything.
And celebrities aren't public figures. Public figures do public work.
Whatever. Everyone calls them that.
Oh, a picture. Let's take a picture before going in.
Du-seong, watch out!
Is she crazy?
Excuse me, are you okay?
-Are you hurt? -No.
I'm okay.
Wait, you can't leave like this.
-You should go to the hospital-- -I'm fine!
I have to go.
I'm sorry.
Is she going to the party dressed like that?
Min-hye, a word, please.
I'm so honored to be invited to such a meaningful event.
Tonight will be so much fun, as always.
And--
Camera. Camera, move. Fast!
What? You were in the middle of--
Miss Seo, thank you so much for taking your time to join us.
I am so, so honored to have you here.
I am also honored to partake in an event for a good cause.
I will enjoy my time here.
Stupid bastard, what were you thinking, letting that bitch in here?!
I didn't know she was here. The event organizers let her in.
Damn it!
Are you the owner?
You know my brother, right? He worked here.
Jesus Christ!
What the hell?
You came. You must be busy.
I have to go soon, so I'm having water instead of alcohol.
It's your foundation's event. I should at least show up.
Thanks for making the time. Make yourself comfortable.
Si-hyeon.
We need to talk, don't we? I think we do.
I kept thinking about what you said.
What was it that I had to know, and what was it that you had to say?
I said that there's no point anymore. Remember?
I also said that we don't need any of it now.
Was it because of me
that you left?
Not because you had a change of heart?
Is it…
because of what happened that day in New York?
This is so lame.
Oh my god, it's Choi Bom!
It's Choi Bom, Min-hye.
It's Choi Bom.
She's so pretty.
-Holy! Choi Bom! -A-ri.
-You're here. -How have you been?
Take a seat.
Why are they acting so close?
Holy! My sister's actually a star!
She's so famous now.
Yeah. A-ri's so cool.
Stop, you're drunk!
They placed me in this shitty spot, while Seo A-ri's at the VIP table.
Min-hye, you gotta stop Chae-hee.
Who wouldn't drink to that sight?
When that loser Seo A-ri is over there?
Excuse me.
What an occasion to see you all here. I thought I should at least say hi.
My ass, bitch.
-You think we would talk to you? -Of course not. We're so different.
My table and your table are on different levels, you know.
-What?! -Seo A-ri, don't get cocky.
Do you think a bottom-feeder like you
is something else now just because you have a measly "M"?
Am I not? I think I am.
Isn't M a bit different from the dime-a-dozen Ks out there?
What?!
Oh Min-hye, Jin Chae-hee, all of you who like to put people in a hierarchy.
What is it? You can't stand being on the lower level?
Hey! How dare you! You should know your place--
That's right. "Your place, likes of you, how dare."
You really liked saying those things.
But look now, closely.
This is the reality now.
Your childish hierarchy system
is now flipped upside down.
-That little… -Min-hye, no.
Hey, Seo A-ri.
Hey!
Chae-hee!
Calm down, okay?
Let's go. Get it together. Come on.
Min-hye, let's go too.
A-ri, are you okay?
Do you know them?
Oh no, your dress.
Stay put.
A-ri, what do we do? This…
This was sponsored.
It's okay. I can just pay for--
I can just pay for it, huh?
Miss Seo A-ri?
What a coincidence.
I'm here for my wife's foundation event.
Get the hell out of here!
No!
Sir! Sir, please help me.
Please help!
Sir, my brother would never die like that.
He wouldn't leave me and my mom and kill--
-I said shut the hell up, bitch! -What are you doing?!
Miss!
Miss, are you okay?
It can't be.
There's no way my brother killed himself.
He's not that kind of person.
There's no way.
Miss. What are you talking about?
Killed himself? Who's your brother?
Honey!
My brother…
Help me…
Mr. Jin, well…
My brother…
Please help me!
Shouldn't you take care of this?
Oh, yes, sir!
I'm sorry, my apologies!
Let's talk outside.
-Help me! -Okay, let's go!
-Let go! -Let's talk outside, I said.
Come.
Let's leave.
Was that…
Tell me!
That man, he wasn't okay?!
Is that it?
Damn it.
You don't have to hesitate. What is it?
That young lady from earlier,
I saw her outside the club.
Why…
Never mind.
Your face tells me I shouldn't ask.
Please drop me off here.
I want to get some fresh air.
Let's do that here.
I want to get some too.
And you haven't asked,
but I want to tell you something.
I…
need you.
And I know it isn't the case yet…
but someday, I would like you
to feel the same about me.
I still remember
the air that caressed my body that night.
It was cozy
and warm.
Weird, right?
Even now,
I can't forget that moment.
I was clueless back then.
About what was to come,
and how my heart started moving.
I didn't know that it was…
the last moment…
of tenderness given to me.
Hey, Yu-rang. Didn't you say you saw something shady
from your husband's bag the other day?
Like a written agreement with "Taegang" on it.
Yeah.
HER INFLUENCER RATE SKYROCKETS CELEBRITY SEO A-RI
PLEASE SHARE INFO ON ARI.& PRODUCTS
ARI.& REOPENED SELLING OUT FAST
SEND A MESSAGE
HOW HAVE YOU BEEN, MISS SEO A-RI?
YOU HAVE A MESSAGE FROM _BBBFAMOUS
HOW HAVE YOU BEEN, MISS SEO A-RI?
Bbb, good to see you! It's been so long.
BBB GOOD TO SEE YOU, IT'S BEEN SO LONG!
GOOD TO SEE ME, YOU SAY. I'M SURPRISED.
I THOUGHT YOU COMPLETELY FORGOT ABOUT ME. LOL
WHY WOULDN'T YOU? YOU'RE FAMOUS NOW. IT'S ONLY NATURAL. LOL
There must be a misunderstanding.
There's no way I would forget about you.
I kept sending you DMs,
but you are the one who didn't reply at all.
YOU CONTACTED ME?!
DON'T BE RIDICULOUS!!
YOU IGNORED ME EVEN AT THE BRAND LAUNCH EVENT!!
YOU IGNORED ME AND ALL MY DMS!!
I had closed down my account at the time. I had no other way.
Afterwards, I sent you multiple DMs,
but you didn't respond at all, bbb.
_BBBFAMOUS TYPING…
YEAH? DO YOU ADMIT YOUR FAULT? FOR BEING UNGRATEFUL TO ME?!
YOU BETTER NOT TREAT ME LIKE THIS, IF YOU HAVE COMMON SENSE.
FINE, I'LL FORGIVE YOU
ONCE, BUT
THERE WON'T BE
ANOTHER CHANCE.
MAKE A SUB ACCOUNT, AND USE IT ONLY TO DM ME.
UNDERSTAND?! RESPOND RIGHT AWAY WHEN I'M TALKING!!
WHAT'S THIS? ARE YOU IGNORING ME AGAIN? ANSWER ME RIGHT NOW…!!
No, I can't accept such an unreasonable demand.
More importantly,
I must also get an answer from you.
Who are you, bbb?
Why are you doing this to me?
I need to know what kind of person you are, now.
ACTIVE NOW
OFFLINE
Is it confirmed?
He passed not long after the incident.
His body was cremated.
Later, when his family started looking for him,
they announced it as a suicide.
The lady at the event was his younger sister.
-You stay back. I'll take care of it. -My husband did it, at Taegang.
-How could I? -You can, and you should.
Why do you always try to carry all the burden?
It's okay to ask for help.
You can tell others that it's too hard to carry some of the weight.
You were like this back then too.
-You're early. -Yeah.
That dress…
Yep.
Didn't you say I bought a size too big?
I did. That's Han Jun-kyoung, all right.
-Did you get the right size then? -No, I'll just wear it as is.
I bet you picked the first thing you saw like the careless man that you are,
but this is a first, so I want to keep it.
It wasn't the first thing I saw.
I thought long and hard about whether it would look good on you.
-You know how to say stuff like that? -It's the truth.
I ordered the wine already. The usual one.
That day, that moment, I still remember all of it.
Even the air
that surrounded us at the café.
I know that Dad and our family need this.
But, Mom,
does my opinion even matter?
Please just stop. I don't want to hear it.
I'm hanging up.
When did you get here?
A while ago.
Sorry, I didn't mean to eavesdrop.
MOM
-Hey-- -It's Taegang, isn't it?
Tae-jeon, right?
It makes sense.
Your father wants to become the prime minister.
Chaebol in-laws would be bad.
On the other hand, Taegang is useful in many ways.
Aren't you
upset
that I'm getting calls like these?
Why would I get mad at you? These things can happen.
It's also completely up to you to decide.
MOM
You should answer that. You'll make her worry.
I'll get us some coffee. Latte for you, right?
Your words were always
hurtfully confusing.
That's why I came back to Seoul.
Because I realized that
I didn't mean much to you,
after all.
But the funny thing is,
I couldn't wear or throw away that dress.
I've been holding on to it.
It felt like a trace of our lonesome times together.
To me, you meant more than you thought you did.
And our memories weren't lonesome.
But I should have given you the answer before you asked.
That I
needed you back then.
But we don't need each other now, not that it's allowed.
Yoon Si-hyeon.
Don't try to carry the weight on your own.
I'll do it.
-Isn't it so beautiful? -Yes.
Hey, Ji-min, can you help her?
Hello, welcome!
Right this way, upstairs.
Social media marketing in collaboration with China?
Yeah. We got direct contact from a Wanghong.
WANGHONG: CHINESE TERM FOR AN INFLUENCER
Zhang Wei, an influencer with 38 million followers on Weibo.
I know Zhang Wei too.
Her name is big in the Chinese market.
They have expressed interest in Ari.& products
and proposed joint live commerce.
-With our items! -Really?
But can our production line pull this off?
Our factory is already struggling to cover the online and offline orders.
A-ri, you have to make an investment. Opportunities like this don't come easily!
-But, Uncle, shouldn't we be cautious-- -A-ri.
A business is all about timing, and now's the time to push forward.
You do what you can. I'll look for ways to fund this project.
You know how big the Chinese market is, right?
If we make it there, we're not talking 10 or 20 billion won.
This company will be worth hundreds of billions.
How could someone like her be bigger than me?
Who the hell is this now?!
MISS JIN CHAE-HEE, AREN'T YOU CURIOUS ABOUT HOW SEO A-RI REACHED HER FAME?
I COULD TELL YOU.
What the hell is this?
WHAT SEO A-RI DID IN SOCIAL MEDIA…!!
IF YOU REVEAL THIS, YOU CAN GET RID OF HER RIGHT AWAY
My account has seen better days.
What has my life come to?
"Whistleblowing"?
What is this?
Honey!
Honey, have you seen this? Why are they mentioning your clinic?
-What do you mean? You have zero context. -Just look at this!
There's a weird post on the forum!
It says someone died at your clinic!
-What? -Look.
At Aragon Club, Jin Chae-hee and others did drugs,
and someone died from it.
-But it was at your-- -Shut up.
I'm reading right now!
JUNKIES WITH POWER BEHIND AN UNDESERVING DEATH!
MOVED TO KMC PLASTIC SURGERY TO HIDE THE DRUG PARTY
TG IS COVERING IT UP DESPITE QUESTIONS FROM VICTIM'S FAMILY
-Have you seen this-- -I'm aware.
How far has the post spread?
How are things?
For now, we contacted portal websites and deleted the posts.
Is that enough?
It's probably captured and spread everywhere by now.
Leave no stone unturned. Find them all and get rid of them!
Loan and investment contracts are all signed.
They must've seen the potential. It was approved right away.
Okay, see you at the meeting tomorrow, Uncle.
I'm sorry, we're closed for the night…
Miss Seo A-ri, right?
The CEO of Ari.&.
CEO HAN JUN-KYOUNG
Answer it. Answer the phone, Seo A-ri!
Yes, I am Seo A-ri.
Who… might you be?
At last,
we meet.
Nice to meet you,
Miss Seo A-ri.
CEO HAN JUN-KYOUNG