Have you ever found yourself thinking,
"This online world is a little exhausting"?
I mean, it's true.
There are just so many things to buy, to eat, and to do.
Wouldn't you agree?
And there's a daily onslaught of people
trying to tell you what you should eat, buy, and do.
It is exhausting. And aren't you tired of it?
Don't you wonder if these things
are really necessary?
You know, I used to feel that way myself.
"I don't get what all the fuss is about. They aren't even that pretty."
"I don't understand why everyone is buying them,
wearing them, and posting about them.
But you know what?
Yes, the sheet masks are made of natural materials
and don't cause any skin irritation.
Right! You'll notice how comfortable and refreshing they are for your skin.
And of course, you'll be collaborating with The Hue Cosmetics again.
They're known to be the best.
Yes, so I can vouch for their quality working with such titans in this industry.
Oh, and I'm getting word that we're about to sell out right now.
We ask that you please stay on the line…
Sadly, once we're used to seeing the constant stream of products
coming at us from every direction,
we consciously start doubting our own choices.
We think to ourselves,
"Everyone else has one. Shouldn't I have one too?"
Or we say,
"Everyone else is doing it. Shouldn't I try it?"
We compare ourselves to other people.
Worrying, "What do I do if I get left behind?"
Oh, come in, come in. Uh-huh.
This way. Come in.
Over there. To the left, right there.
This place is insane!
Whoa!
So you're paying 20 million won a month for this?
A-ri makes so much that 20 million
is just nothing to her!
Mom, oh my God. This is all natural marble.
Of course it is.
Look there!
There's a swimming pool out there?
Really?
It's true.
I leveraged all of your wants, and worries, and doubts to make money
and found more success than I even imagined.
-Hi. -Hi.
So, just take a look at this.
I think this one has a better feel to it.
Oh, I really like it.
CEO IN THE LIMELIGHT POWER ROOKIE CEO SEO A-RI
But once I reached the top, was that really all?
Was this where my journey ends?
No. Of course not.
Because, if that had been the case,
then we wouldn't be here now in this thrilling livestream together.
TAEGANG DIRECTOR JIN TAE-JEON
We can't just allow people to dilute themselves, hmm?
Letting them believe they're a somebody now.
This is exactly what's wrong with the press, you know?
Yeah, yeah, yeah.
Oh, no.
Seo A-ri will cost you more than an average influencer.
Right.
It's ten million for a 30-minute livestream endorsement
and five million for ads on her feed.
That's right. Yes.
But the thing is, she's completely booked out until October.
Yes.
-The ad sponsorship proposals for Ari.&. -Yeah.
Right.
Yes, well, uh…
…this deal might still be on the table if we raise the price a little.
That's right.
Of course.
1.3M FOLLOWERS
Ah, yeah, yeah, yeah.
Well, then…
Sir, Ms. Seo A-ri is here.
Right. I've told you all there is to know. Let's continue this another time.
Great.
God. That was another inquiry about Ari.&.
Things have been so hectic.
I know we're late, but our meetings dragged on.
Ah, don't worry. I don't mind a little waiting.
Ms. Seo has another appointment soon, so let's make this quick.
I'll be done in five minutes.
Oh God, this isn't the one!
This one. I want to get this new release.
But that one went to Seo A-ri for sponsorship.
What?
-I have to go. -Wait, where?
You need to get clothes too.
You want me to pick through A-ri's castoff from shit she doesn't want?
Really?
I'm Jin Chae-hee!
You're fucking pathetic, you traitors.
Not that long ago, you were begging me to wear your clothes.
But now you've picked Seo A-ri over me?
Seriously?
Chae-hee! Shit.
Chae-hee!
So what you're suggesting is we change how I run my account?
Yes.
You have 1.3 million followers now.
Things have changed.
You realize that you're the first and only e-celeb
to break a million so fast? Hmm?
And besides, the rumors about you and Han Jun-kyoung
are really making you the talk of the town.
Problem is, offers are pouring in,
but your need to personally vet each product you advertise
is extremely inefficient.
Going forward, we'll provide everything
from product selections, to PR lines, and we'll upload straight to the feed.
Oh! You're busy enough as is. Let's definitely do this.
That's not
how I do things, okay?
We'll be keeping my feed as is right now.
I'll go over the proposal in detail,
but I won't change how I manage my account.
A-ri, please. Uh…
I'm sorry, Miss Seo.
All of this is…
…good. It's easy money.
-We should rake it in while we can. -Business is good.
Isn't that right, Mr. Ju?
All because I have an M in my follower count.
I told you I'd make it big and that you'd get your reward.
I've kept that promise.
So I'll tell you again
that I'll manage my account my way.
Look, it's already been 20 minutes. I have another appointment.
Should we drop by the shop before the event?
A-ri, I, uh… Why don't we do what he says?
Huh?
I mean, it just seems like there's a lot of money on the line.
I'll pass. I just want to work on the brand right now.
Is it because you don't want to pay Mr. Ju a commission or something?
I could try taking it on.
Why would I give you that job?
It's not even something you could really do.
-What? -Let's drop this, okay?
I'm gonna cut back on ads anyway.
I've not been comfortable doing sponsorships since the beginning
because I don't believe in them, so…
-You get it, right? -Yeah. Yeah, I do.
We need to use our energy on Ari.& for now.
Let's focus on making this thing huge.
Great.
CARE OUR H
The goal was fusing this breast cancer awareness campaign
with the type of parties that Gen Z and millennials have at clubs.
We've invited a lot of A-list celebrities, as well as online influencers,
and rest assured that all the entry fees will be donated to charity.
That sounds pretty unique.
It'll be great for raising public awareness.
Picketing campaigns were getting a little stale, I must admit.
Oh, I wondered why you chose this venue. Why did we change it?
I thought that we originally planned to go with the Richen Hotel.
Yes, we did, but we were trying to adhere with current trends.
Aragon is picky with its clientele,
but they agreed to it because of Haeum's involvement.
We're grateful. This is all thanks to you, Ms. Yoon.
Whoa, look at these insane lines.
Why did it have to be here.
Oh, let's fix up your face a little.
Uh, no. I'm good.
You're a public figure now, A-ri. You have to look perfect.
I… I'm not a public figure.
Influencers are public figures in the modern world.
Maybe the modern world is wrong about that.
Celebrities are public figures?
We should reserve that for people who help people.
What? Don't be so weird about this.
Oh, a pic! Let's snap a pic before we go.
Wait, Du-seong, there's someone--
Is that girl fucking crazy?
Oh my God. Hey, are you okay?
-Did you get hurt? -No.
I'm okay.
Oh, wait. Come on, you can't just go.
-We should take you to a hospital-- -Just leave me alone!
I just have to go now.
I'm sorry about this.
Sorry. I'm so sorry.
Does she plan on wearing that to the party?
Whoo!
Min-hye, please, can we get a word with you?
Um, it's such an honor to be invited
to an important and meaningful event like this.
And I think tonight's gonna be a lot of fun.
And also, I'd like to--
Camera. Camera, over here. Hurry!
Oh! Oh!
Wait, why would they just run off?
Miss Seo A-ri,
thank you for attending this event despite your busy schedule.
It's such an honor to have you with us today.
I'm honored to just be invited to such a meaningful event.
I think I'm gonna have an amazing time tonight.
God, you asshole!
Why the hell did you let that bitch in here, you idiot?
I didn't know, sir.
The organization hosting was in charge of admitting--
Jesus!
Are you the owner of this place?
You know my brother, don't you? He used to work here.
Jesus fucking Christ! What the fuck is this shit?
Yeah!
God, this sucks.
You made it here. I know you're busy.
I have to head out soon. Just water tonight.
I figured I'd make an appearance since you're hosting this.
Well, thank you for making the time.
Have fun tonight.
Si-hyeon.
We have to talk, don't we?
We have something to discuss.
I've been thinking about what you said the other day.
What should I have known back then? And what should we have said?
I told you that it doesn't matter now. Understand?
There really isn't anything more to say at this point.
The reason that you left me, was it something I did?
If it wasn't just a change of heart,
was it…
'cause of everything that happened that day in New York?
It's so boring here tonight.
Ah, give me five!
Oh my God, Choi Bom is here. Choi Bom just got here. It's Choi Bom.
Choi Bom is here?
She's so pretty.
-Oh my God. Look, that's Choi Bom! -Hi, A-ri.
Ah, you're here!
-How have you been? -I've been great.
What?
Since when are they so close?
So awesome! My sister's like a rock star here!
God, she's really famous, huh?
She is.
A-ri looks really cool right now.
Shit.
Stop drinking. You're already drunk.
They just shoved me in some corner
while Seo A-ri's living it up with the VIPs.
Maybe you should say something to Chae-hee.
I think maybe she's right about needing a drink.
Since we have to stare at that bitch Seo A-ri from back here.
Excuse me for a minute.
I didn't expect to see you all here. I thought I should at least say hello.
Fuck off, you crazy bitch, okay?
We're not exactly on speaking terms, are we?
No, of course we aren't. We live in different worlds.
And the tables in my world
-sit at a different level than yours. -What?
Seo A-ri, don't let this get to your head.
Because you used to be a bottom-feeder.
You think getting that M makes you any better than us?
Doesn't it? According to your system, it does.
An M is pretty powerful compared to basic K's. Don't you agree?
What?
You're the ones obsessing about where people sit
in this arbitrary ranking system.
The tables have turned, and now you can't take it?
Are you really surprised?
Hey! Watch yourself, A-ri. You've forgotten your place, haven't--
There it is. "Your place, how dare you, you're a loser."
You're still spewing the same old bullshit.
But take a look around.
Open your eyes, Min-hye. This is the world we live in.
And according to your little immature ranking system,
I'm on a whole nother level than you now.
-That fucking bitch. -Wait, don't.
Hey, Seo A-ri.
Hey!
Chae-hee!
Just calm down.
Let's go.
Come on, let's go.
Here, this way.
Let's go.
Come on.
Uh, I think we should go too.
Whoa. A-ri, are you all right?
Do you know those people?
Oh my God, your dress.
I'll be right back.
God, A-ri what do we do?
This dress… It's a sponsored item.
It's fine. I can just buy it.
Did I really say I can just buy it?
Miss Seo A-ri?
Funny running into you.
This charity event, my wife's hosting it.
Sir, no, please!
-Someone please help me! I won't go! -I told you get out of here!
No, stop!
Stop. Calm down.
You have to help me. Please, sir! Please!
Please listen to me.
My brother just isn't the kind of person who would die that way.
He wouldn't die like that leaving me and my mom--
Shut up, you bitch!
What in the world are you doing?
Oh God, Miss!
Are you okay? Miss, are you all right?
It's not true.
My brother didn't kill himself.
He wouldn't do that.
He wouldn't do that to me and my mom.
I'm sorry, Miss.
What do you mean by that?
There was a suicide? Who's your brother?
Honey!
I need my brother.
Please help me.
The thing is, that girl…
It's not true!
Help me! I need someone to help me!
Aren't you going to take care of this mess?
-Please help me! -Oh, of course!
Come on, get up. Time to get up.
Let's just talk outside, okay?
Outside, right now.
-No! Get off me! -We'll talk outside.
Outside! Let's go!
Come with me.
Let's go now.
Could it be…
It was that man!
The man was that poor woman's brother, right?
Wasn't he?
Don't hold back, and just ask me.
I saw that woman earlier.
We almost hit her outside the club.
Why…
You know what?
Seeing that look on your face makes me not want to know the answer.
Pull over at the corner up there.
I think I need some fresh air.
I'll get some too.
I've been feeling that way as well.
I know you haven't asked me yet,
but I think I need to let you know.
I…
I need you, Seo A-ri.
I know that's not the case for you yet…
but I hope that one day you'll
feel the same way about me.
I remember
feeling the breeze on my skin like it was yesterday.
It was so warm.
And so gentle.
Isn't it strange?
I still remember
everything about that moment so clearly.
Back then, I had no idea.
About what was to come,
or that my heart was opening up.
I didn't know that night was…
the last…
moment of peace I would ever get again.
Oh, Yu-rang.
Hey, uh,
you said that you saw something strange in your husband's briefcase, right?
Some paper that was an agreement with Taegang.
Uh-huh.
Bbb, it's nice to see you. It's been a while.
There seems to be a misunderstanding.
Forget you? I would never do that.
I kept sending you DMs,
but you were the one who wasn't responding.
DON'T BE RIDICULOUS!!
YOU IGNORED ME EVEN AT THE BRAND LAUNCH EVENT!!
YOU IGNORED ME AND ALL MY DMS!!
I had no way to respond to you because I shut down all my social media.
I sent you numerous DMs once I was back online,
but you never messaged me back.
_BBBFAMOUS TYPING…
YOU BETTER NOT TREAT ME LIKE THIS, IF YOU HAVE COMMON SENSE.
UNDERSTAND?! RESPOND RIGHT AWAY WHEN I'M TALKING!!
No, I'm afraid I can't comply with such a ridiculous request.
More importantly,
I need you to answer some questions for me.
Who are you, bbb?
Why are you doing this to me?
I think it's time for me to find out what kind of person you are.
ACTIVE NOW
OFFLINE
Is it confirmed?
He died not too long after the incident.
His body was cremated.
Once the man's family started looking for him,
they were told he killed himself.
That lady we saw at your event was his younger sister.
Stay out of it. I'll take care of this.
How could I stay out when my husband used Taegang to do this?
You can stay out, and you should.
Why do you always try to handle things all by yourself?
You're allowed to pass the torch to other people.
You can say you're exhausted and can't handle it alone.
You've always been like this.
Hmm.
-You're here early. -Mm-hmm.
Is that…
It is.
Didn't you say it was a little big? That I bought the wrong size?
You did. That's Han Jun-kyoung for you.
Did you get a different size?
Oh no, I'll just wear it.
My ever aloof boyfriend
probably picked it out without much thought.
But it's still a first. I didn't want to exchange it.
I didn't just pick out whatever.
"Will it make her happy? Will it look good on her?"
I wanted you to love it.
-That's a very sweet thing to say. -Well, it's true.
I ordered us wine. It's our usual.
I still remember so much about the time we spent together that day.
Even the air that surrounded us inside that restaurant.
I could still describe it to you perfectly.
I know, Mom.
I know Dad needs this, and our family needs this.
But come on, Mom.
Do I even get a say in the kind of life I want?
Please, you have to stop. I don't want to hear this.
Bye.
When'd you get here?
Just right now.
Sorry, I didn't mean to listen in on that.
MOM
-I-- -Taegang.
And Tae-jeon.
I understand.
You marrying into a rich corporate family like mine
won't help your dad become prime minister.
But Taegang's a law firm that could prove useful.
Doesn't it…
…bother you
when my family calls me about these things?
Well, why should it? These things happen sometimes.
And really, the choice is up to you.
MOM
She'll worry if you don't pick that up.
I'll get us coffee.
Latte, right?
It hurt that I could never tell what you were thinking
or how deeply you really cared about me.
And that was why I went back to Seoul.
I thought, "When it comes to Han Jun-kyoung,
I guess I didn't mean all that much to him."
That's what I realized.
Do you know what's funny?
I couldn't help but hold on to that dress,
even though I couldn't bear to wear it or throw it away.
It felt like the sad remains of the time we had spent together.
I want you to understand that you meant so much more than that.
And those weren't sad memories.
However, I realize now I should've answered you before you asked.
That back then,
I needed you.
That's no longer the case for us, and it can't be.
But, Si-hyeon,
stop holding it all in and shouldering the burden alone.
I'll do it.
-It's so pretty, isn't it? -It is.
-Ji-min, would you help her out over here? -Of course.
-Oh, look, you're here! -Hey.
Yes, just go right upstairs.
A social marketing collab with a Chinese influencer?
Exactly.
Yes, an e-celeb contacted us directly.
Her name is Zhang Wei,
and she has a whopping 38 million followers on Weibo.
Oh, I've heard about Zhang Wei.
I know she has incredible pull in the Chinese market.
Wait till you hear this. She likes Ari.& so much
that she wants to collaborate on a live commerce project.
Using our products!
Wait, are you serious?
Uh, hold on. Do you think our production can handle this kind of scale?
Our current factory is already struggling to keep up with the sales as is.
A-ri, this is something worth investing in.
This is the opportunity of a lifetime!
Uh, still, we just shouldn't rush into things like this--
A-ri.
Business is all about opportunities, and this is the time for us to strike.
You should get prepared. And I'll try to pull some funds together.
You understand how big the Chinese market is, right?
If we take off there, we're talking 10, 20 billion.
No, no, this company could be worth ten times that.
The sky's the limit!
How can this goddamn fucking bitch have more followers than I do?
Shit!
What the fuck? Who's texting?
MISS JIN CHAE-HEE, AREN'T YOU CURIOUS ABOUT HOW SEO A-RI REACHED HER FAME?
I COULD TELL YOU.
What the fuck is this about?
IF YOU REVEAL THIS, YOU CAN GET RID OF HER RIGHT AWAY
God, my account isn't what it used to be.
What am I even doing looking at this stuff?
Hmm?
"Blowing the lid off"?
Oh my God.
Honey!
Honey, have you seen this yet? They're talking about your clinic in this.
Where are they talking about it? What are they saying?
Come on! Someone wrote this crazy post online.
About your clinic! And they're saying somebody died there!
-What? -Look at this.
Apparently, Chae-hee and her girls were doing drugs at Aragon
and someone ended up dead.
-They're saying your clinic is involved. -Shut up.
You shut the fuck up!
JUNKIES WITH POWER BEHIND AN UNDESERVING DEATH!
MOVED TO KMC PLASTIC SURGERY TO HIDE THE DRUG PARTY
TG IS COVERING IT UP DESPITE QUESTIONS FROM VICTIM'S FAMILY
-Sir, there's a post-- -Yes, I know.
That post, do we know how far it's spread yet?
How'd it go?
We reached out to the website and got them to take down all the posts.
That's not enough.
By now, I'm sure it's been screen-capped and spread like wildfire.
Scour every corner.
Find it all, and make them take down every single thing!
The loan and investment commitments are finalized.
They must've seen the potential because they were approved right away.
Right. Okay, I'll see you at the meeting tomorrow.
I'm sorry, but the store's already closed for the day.
You're Seo A-ri, aren't you?
The CEO of Ari.&.
Come on. Just pick up the phone, A-ri.
Yes, I am the CEO, Seo A-ri.
And… who are you?
We finally get to meet
after all this time.
Seo A-ri,
good to see you.
CEO HAN JUN-KYOUNG