1 00:00:01,419 --> 00:00:02,626 - Previously... 2 00:00:02,712 --> 00:00:03,919 I've handpicked america's best up-and-coming 3 00:00:04,046 --> 00:00:05,504 Food and drink entrepreneurs who will compete 4 00:00:05,548 --> 00:00:08,465 On a series of challenges designed to showcase 5 00:00:08,467 --> 00:00:10,676 Their business skills and convince me 6 00:00:10,720 --> 00:00:11,969 They have what it takes to win 7 00:00:12,013 --> 00:00:14,263 My $1/4 million, my investment. 8 00:00:14,306 --> 00:00:17,558 You'll be hosting your very own galas. 9 00:00:17,601 --> 00:00:18,851 This week was all 10 00:00:18,894 --> 00:00:20,144 About delivering high-end hospitality. 11 00:00:20,229 --> 00:00:21,854 - Whoo! - Our leadership failed. 12 00:00:21,897 --> 00:00:24,690 - You seem to be the leader in title only. 13 00:00:24,775 --> 00:00:27,276 I will not be investing in... 14 00:00:27,361 --> 00:00:29,278 Elisa. 15 00:00:29,363 --> 00:00:30,612 We're done. 16 00:00:30,656 --> 00:00:31,864 [dramatic music] 17 00:00:31,949 --> 00:00:34,241 Tonight, you'll all be creating 18 00:00:34,285 --> 00:00:36,702 Your very own wine brand. 19 00:00:36,746 --> 00:00:38,120 - Ooh! 20 00:00:38,247 --> 00:00:40,414 - That is an absolute obliteration. 21 00:00:40,458 --> 00:00:42,249 I've designed this challenge for me to know 22 00:00:42,293 --> 00:00:43,834 That they really understand marketing, 23 00:00:43,878 --> 00:00:45,919 Branding, and pitching skills. 24 00:00:45,963 --> 00:00:48,130 - We are about to go on, and where is sydney? 25 00:00:48,174 --> 00:00:50,716 You not once asked if she was okay. 26 00:00:50,801 --> 00:00:52,760 I just don't like the fakeness going on here right now. 27 00:00:52,845 --> 00:00:54,511 I really don't. 28 00:00:56,015 --> 00:00:57,222 - I feel very uneasy. 29 00:00:57,349 --> 00:00:58,974 - You can't drop a bomb like that. 30 00:00:59,018 --> 00:01:01,351 - Who will be my food star? 31 00:01:01,395 --> 00:01:04,521 ♪ ♪ 32 00:01:04,607 --> 00:01:07,357 [bright blues music] 33 00:01:07,401 --> 00:01:09,902 ♪ ♪ 34 00:01:09,987 --> 00:01:11,487 - Now, this week, I've asked the contestants 35 00:01:11,530 --> 00:01:16,366 To meet me here at the stunning chimney rock winery 36 00:01:16,494 --> 00:01:18,160 In napa valley. 37 00:01:18,245 --> 00:01:19,953 - Wow. 38 00:01:19,997 --> 00:01:22,790 - This is my kind of challenge right here. 39 00:01:22,833 --> 00:01:24,500 - Cheers. - Yes. 40 00:01:24,585 --> 00:01:26,585 - Cheers. - Whoo-hoo! 41 00:01:26,670 --> 00:01:28,337 - Now, they think they're meeting me 42 00:01:28,380 --> 00:01:31,548 For some afternoon drinks, but trust me, 43 00:01:31,634 --> 00:01:33,300 They can think again. 44 00:01:33,344 --> 00:01:36,470 Drinks with me in a vineyard. Really? 45 00:01:36,555 --> 00:01:39,181 Come on, guys, it's a competition. 46 00:01:39,225 --> 00:01:41,642 - Oh, my god. - Look who's here. 47 00:01:41,769 --> 00:01:43,393 - Oh, my god. - Look at that. 48 00:01:43,479 --> 00:01:44,603 - Hey! - Hey! 49 00:01:44,647 --> 00:01:47,022 - Let's go! Let's go see, let's go see. 50 00:01:47,108 --> 00:01:48,732 - Right, good morning. - Good morning! 51 00:01:48,818 --> 00:01:50,901 [cheers and applause] 52 00:01:50,945 --> 00:01:52,152 - Welcome to napa. - Thank you! 53 00:01:52,196 --> 00:01:53,612 - Thank you. - You feeling good? 54 00:01:53,697 --> 00:01:55,072 All: Yes! 55 00:01:55,157 --> 00:01:58,033 - Now, as you can see, there are only 12 of us left. 56 00:01:58,077 --> 00:02:00,911 Unfortunately, for personal reasons, 57 00:02:00,996 --> 00:02:02,371 Chanel had to leave the competition, 58 00:02:02,414 --> 00:02:05,457 And of course, we wish her the very best of luck. 59 00:02:05,501 --> 00:02:07,793 I also understand we have someone else 60 00:02:07,837 --> 00:02:09,837 Who's leaving the process. 61 00:02:09,922 --> 00:02:12,965 Jourdan, you have an emergency. 62 00:02:13,050 --> 00:02:15,259 - Yeah, so at my restaurant, basically, 63 00:02:15,344 --> 00:02:17,094 They just need me back, and it's been one 64 00:02:17,179 --> 00:02:18,971 Of the hardest decisions that I need to make, 65 00:02:19,056 --> 00:02:20,889 But I know where I need to be, and this is-- 66 00:02:20,975 --> 00:02:21,849 Like, that's my baby. 67 00:02:21,934 --> 00:02:23,058 - I respect that. 68 00:02:23,060 --> 00:02:24,768 We have multiple businesses 69 00:02:24,854 --> 00:02:26,103 And an infrastructure in chicago... 70 00:02:26,147 --> 00:02:27,229 - Yes, sir. 71 00:02:27,481 --> 00:02:29,439 - So if I can be of any help, reach out to me. 72 00:02:29,525 --> 00:02:31,150 - Definitely. - Take care, bud. 73 00:02:31,235 --> 00:02:33,944 All right, let me know, okay? - Thank you! 74 00:02:34,029 --> 00:02:36,071 - I know that, you know, there's a bigger picture 75 00:02:36,157 --> 00:02:37,823 In hand, though, with my business. 76 00:02:37,825 --> 00:02:39,241 You know, they need me. 77 00:02:39,326 --> 00:02:40,909 You know, I gotta go ahead and go with my gut 78 00:02:40,995 --> 00:02:43,245 And get back to my provaré family. 79 00:02:43,289 --> 00:02:45,622 - Now I trust you all enjoyed the wine and food. 80 00:02:45,666 --> 00:02:47,416 [laughter] - just a little. 81 00:02:47,501 --> 00:02:49,877 - Elizabeth, please come and join us. 82 00:02:49,962 --> 00:02:51,420 Good to see you. - Hello, gordon. 83 00:02:51,463 --> 00:02:52,963 [cheers and applause] how are you? 84 00:02:53,048 --> 00:02:54,339 - Good to see you. - Good to see you. 85 00:02:54,425 --> 00:02:57,301 - This is elizabeth vianna, the amazing winemaker 86 00:02:57,386 --> 00:03:00,512 Here at chimney rock, and she will be helping me 87 00:03:00,556 --> 00:03:03,974 Judge you on your next challenge. 88 00:03:04,059 --> 00:03:05,517 The market for creative wine boxes 89 00:03:05,603 --> 00:03:07,603 Makes over a billion dollars a year. 90 00:03:07,688 --> 00:03:09,146 - Whew! - Wow. 91 00:03:09,190 --> 00:03:12,900 - Today, you will be curating a bespoke themed wine box 92 00:03:12,943 --> 00:03:15,110 And blending your very own wine 93 00:03:15,196 --> 00:03:17,529 That will be included in the box. 94 00:03:17,573 --> 00:03:20,657 - The main thing is that the package has to be cohesive. 95 00:03:20,776 --> 00:03:24,203 Branding and marketing is everything, as we know. 96 00:03:24,246 --> 00:03:26,413 - You'll then need to make food pairings 97 00:03:26,498 --> 00:03:29,166 That compliment your wine, but most importantly, 98 00:03:29,251 --> 00:03:31,293 The branding and the contents of this box 99 00:03:31,337 --> 00:03:34,087 Must be aimed at the napa valley consumer 100 00:03:34,131 --> 00:03:36,256 Because, in business, you must understand 101 00:03:36,342 --> 00:03:37,549 Your market to succeed. 102 00:03:37,843 --> 00:03:39,927 Today, you're gonna be in two teams for this challenge. 103 00:03:39,970 --> 00:03:44,640 Ashley, queen, lan, jake, chris, and tony. 104 00:03:44,725 --> 00:03:47,643 Guys, come and stand over here. 105 00:03:47,728 --> 00:03:49,144 Right, you'll be the yellow team. 106 00:03:49,230 --> 00:03:53,732 Sydney, megan, caroline, luther, and aaron, 107 00:03:53,817 --> 00:03:56,151 You'll be the blue team. 108 00:03:56,195 --> 00:04:00,072 Tomorrow afternoon, both teams will be pitching 109 00:04:00,199 --> 00:04:03,700 Their blend and box to elizabeth 110 00:04:03,786 --> 00:04:07,329 And a room full of connoisseurs. 111 00:04:07,373 --> 00:04:08,747 [laughter] - oh, my gosh. 112 00:04:08,832 --> 00:04:10,874 No pressure, no pressure. - Oh, god. 113 00:04:11,001 --> 00:04:13,994 - The team that gets the best feedback wins 114 00:04:14,004 --> 00:04:16,672 And is safe from that dreadful grilling. 115 00:04:16,715 --> 00:04:17,881 - Amazing. - Is that clear? 116 00:04:17,967 --> 00:04:18,882 - Clear! - Yes! 117 00:04:18,968 --> 00:04:19,967 - Good luck. - Whoo! 118 00:04:20,010 --> 00:04:22,010 - Off you go. - Let's go! 119 00:04:22,096 --> 00:04:23,971 - All right, guys, let's do this! 120 00:04:24,014 --> 00:04:25,514 - I've designed this challenge for me to know 121 00:04:25,599 --> 00:04:28,725 That they really understand marketing and branding. 122 00:04:28,811 --> 00:04:30,185 They go hand in hand. 123 00:04:30,229 --> 00:04:32,437 Even the best brand will never, ever survive 124 00:04:32,564 --> 00:04:33,855 If it's not marketed well. 125 00:04:33,941 --> 00:04:35,899 The teams need to create quality products 126 00:04:35,943 --> 00:04:37,276 That will stand out. 127 00:04:37,361 --> 00:04:39,653 If you can't effectively market a product, 128 00:04:39,697 --> 00:04:41,029 Then your potential customers 129 00:04:41,073 --> 00:04:43,031 Will never buy what you're selling. 130 00:04:43,117 --> 00:04:45,200 For the teams to make their wine boxes... 131 00:04:45,244 --> 00:04:46,868 - All right, we gotta get a plan of action, team. 132 00:04:46,954 --> 00:04:48,078 - All right. - All right. 133 00:04:48,122 --> 00:04:49,371 - I've laid on two prep kitchens. 134 00:04:49,456 --> 00:04:50,998 - What a cool kitchen. - Wow. 135 00:04:51,083 --> 00:04:52,291 - First job... - What's our priority? 136 00:04:52,334 --> 00:04:53,959 - The team needs to pick a wine color. 137 00:04:54,044 --> 00:04:55,210 - I'm gonna go red. 138 00:04:55,462 --> 00:04:58,630 I think that the theme with that is really luxurious. 139 00:04:58,674 --> 00:05:00,007 - Comforting. 140 00:05:00,092 --> 00:05:01,925 - I feel more comfortable blending white. 141 00:05:01,969 --> 00:05:03,135 - Me too. - Okay, great. 142 00:05:03,178 --> 00:05:04,219 - Let's do white. 143 00:05:04,263 --> 00:05:05,429 - And theme for their wine box. 144 00:05:05,556 --> 00:05:07,848 - I automatically think of white wine, you guys, 145 00:05:07,891 --> 00:05:09,224 I think of Sunday fun day. 146 00:05:09,310 --> 00:05:12,144 - I kind of like picnic, the idea of a picnic. 147 00:05:12,229 --> 00:05:14,146 - Picnic is nice too. - Yeah, it's fun in the day. 148 00:05:14,231 --> 00:05:17,682 - I think picnic because it could be an elevated picnic. 149 00:05:17,693 --> 00:05:18,942 - Over on the yellow team. 150 00:05:19,028 --> 00:05:20,819 - I'm thinking experiences, right? 151 00:05:20,904 --> 00:05:22,279 Like, either you're going to the beach, 152 00:05:22,364 --> 00:05:23,697 Or you're going to a party. 153 00:05:23,782 --> 00:05:25,532 - Or a relaxation theme. 154 00:05:25,617 --> 00:05:27,993 - Pampering action. - Pampering, yeah. 155 00:05:28,120 --> 00:05:29,953 - A spa theme is always dope. - Yeah. 156 00:05:30,039 --> 00:05:32,164 - When I want to, like, relax in the bathtub, 157 00:05:32,249 --> 00:05:34,958 I want those full-bodied flavors. 158 00:05:35,002 --> 00:05:36,501 - I think we go with a red. - Oh, yeah. 159 00:05:36,587 --> 00:05:38,170 I'm all over that, baby. - Oh, man. 160 00:05:38,213 --> 00:05:39,588 - What's up, guys? 161 00:05:39,673 --> 00:05:41,715 My name is tony balestreri, 162 00:05:41,800 --> 00:05:43,383 But a lot of people call me tony b. 163 00:05:43,510 --> 00:05:46,845 My product is beef jerky that shatters like a chip. 164 00:05:46,889 --> 00:05:50,015 It's the future of snacking. It's tony b's steak chips. 165 00:05:50,100 --> 00:05:51,975 I want to be on "food stars" because I want, 166 00:05:52,061 --> 00:05:54,394 I need people to try my product. 167 00:05:54,480 --> 00:05:57,689 I want people to be blown away just how I was 168 00:05:57,775 --> 00:05:58,940 The first time I tried it. 169 00:05:58,984 --> 00:06:00,942 Gordon ramsay should invest in me 170 00:06:01,028 --> 00:06:02,361 Because steak chips are coming. 171 00:06:02,446 --> 00:06:03,737 [soft dramatic music] 172 00:06:03,822 --> 00:06:07,449 - Every spa I've been to, I've never had red wine. 173 00:06:07,493 --> 00:06:10,702 - As long as you have the box, the spa is with you. 174 00:06:10,788 --> 00:06:11,745 - Okay, vote. - Spa? 175 00:06:11,830 --> 00:06:12,621 - Who wants spa? Raise hands. 176 00:06:12,664 --> 00:06:13,580 - Spa. 177 00:06:13,707 --> 00:06:14,915 - Raise your hand if you want a spa. 178 00:06:14,958 --> 00:06:16,416 - I'm the only one not for spa, but go ahead. 179 00:06:16,502 --> 00:06:17,876 - Okay. - [laughs] 180 00:06:17,961 --> 00:06:19,169 ♪ ♪ 181 00:06:19,213 --> 00:06:21,213 - Next on the agenda, assign roles. 182 00:06:21,256 --> 00:06:22,964 - I think that I would be amazing 183 00:06:23,008 --> 00:06:24,883 For the brand-facing position 184 00:06:24,968 --> 00:06:27,344 Because I've done all of that with my brand. 185 00:06:27,388 --> 00:06:29,221 - Coming from, like, a marketing background, 186 00:06:29,264 --> 00:06:32,724 I feel really comfortable taking on a marketing role. 187 00:06:32,810 --> 00:06:33,850 Let's do it. 188 00:06:33,894 --> 00:06:35,185 My business is bandida, 189 00:06:35,229 --> 00:06:37,562 And we make horchata cold brew coffee. 190 00:06:37,648 --> 00:06:41,066 Over 41 million americans don't do dairy 191 00:06:41,110 --> 00:06:43,944 And are a little bit more health conscious 192 00:06:44,029 --> 00:06:46,696 But still love their coffee, so I created bandida. 193 00:06:46,782 --> 00:06:49,825 I am a woman on fire. I have something to prove. 194 00:06:49,868 --> 00:06:51,952 I need that $250,000. 195 00:06:52,037 --> 00:06:53,995 I'm ready to move beyond farmer's markets, 196 00:06:54,039 --> 00:06:55,956 Beyond new york, and I want to get 197 00:06:55,999 --> 00:06:57,582 Into many other stores. 198 00:06:57,668 --> 00:06:58,834 I want to be national. 199 00:06:58,919 --> 00:06:59,960 We're not here to make friends, 200 00:07:00,003 --> 00:07:02,170 So I hope no one takes it personally. 201 00:07:02,256 --> 00:07:05,090 - I think that we all bring something really cool, 202 00:07:05,134 --> 00:07:06,550 Unique, and special to this team. 203 00:07:06,677 --> 00:07:07,676 - Awesome. - Great. 204 00:07:07,761 --> 00:07:09,219 - I have no problem formulating. 205 00:07:09,304 --> 00:07:10,220 - Mm-hmm. 206 00:07:10,305 --> 00:07:11,847 - I just need people to taste it. 207 00:07:11,932 --> 00:07:13,181 Who here drinks wine? 208 00:07:13,308 --> 00:07:16,601 - I at least would know if it tastes so terrible, 209 00:07:16,687 --> 00:07:17,811 I wouldn't drink it. 210 00:07:17,896 --> 00:07:19,354 I'll figure it out. - So that's culinary. 211 00:07:19,440 --> 00:07:21,356 - I'll be on the marketing, branding team. 212 00:07:21,400 --> 00:07:23,775 - I'll be on the marketing and branding team as well. 213 00:07:23,861 --> 00:07:25,944 - I'm marketing and branding team. 214 00:07:26,029 --> 00:07:28,655 - So I think that we can do this and this. 215 00:07:28,699 --> 00:07:30,866 [upbeat music] 216 00:07:30,951 --> 00:07:32,159 - Roles chosen... 217 00:07:32,202 --> 00:07:34,161 - Let's see if we can get some ideas together. 218 00:07:34,246 --> 00:07:35,245 - Okay. 219 00:07:35,330 --> 00:07:36,580 - I've given the teams three hours 220 00:07:36,665 --> 00:07:37,998 To create their blend... 221 00:07:38,083 --> 00:07:40,208 - I develop smart cups technology. 222 00:07:40,252 --> 00:07:42,085 You name it, I've formulated it. 223 00:07:42,129 --> 00:07:45,005 This is what I do all day, every day, 224 00:07:45,048 --> 00:07:46,882 And if I screw it up, I deserve to be kicked off 225 00:07:47,000 --> 00:07:48,216 By gordon ramsay. 226 00:07:48,260 --> 00:07:50,844 - And food pairings for their wine box. 227 00:07:50,929 --> 00:07:52,929 - So we can do cheeses with an apple 228 00:07:52,973 --> 00:07:54,723 And maybe an infused honey. 229 00:07:54,808 --> 00:07:56,308 - Mmm, that sounds so good. 230 00:07:56,393 --> 00:07:59,144 - Smoked trout, brown butter with caviar top. 231 00:07:59,304 --> 00:08:00,979 - While the kitchen teams start the prep... 232 00:08:01,064 --> 00:08:02,522 - Yes, that is so sexy. 233 00:08:02,608 --> 00:08:06,109 - The branding teams must come up with a name and logo. 234 00:08:06,153 --> 00:08:07,194 [quirky orchestral music] 235 00:08:07,279 --> 00:08:09,362 Brainstorming for the blue team... 236 00:08:09,406 --> 00:08:13,909 - We want to have a name that really draws on the theme. 237 00:08:13,994 --> 00:08:16,328 - Aaron, megan, and sydney. 238 00:08:16,371 --> 00:08:19,873 - It's really about, like, what we're preaching, 239 00:08:19,958 --> 00:08:21,458 What the theme of the basket is. 240 00:08:21,502 --> 00:08:23,084 - Can I pause you really quickly? 241 00:08:23,170 --> 00:08:24,711 Will you take just, like, ten seconds 242 00:08:24,796 --> 00:08:26,546 To kind of brainstorm. 243 00:08:26,673 --> 00:08:28,673 - Yeah. - Awesome, okay. 244 00:08:28,717 --> 00:08:29,841 - That sounds great. 245 00:08:29,885 --> 00:08:31,259 [tense music] 246 00:08:31,386 --> 00:08:33,053 Megan rubs me the wrong way. 247 00:08:33,096 --> 00:08:35,055 The feeling of being on a picnic. 248 00:08:35,098 --> 00:08:37,682 - With friends or with someone you love. 249 00:08:37,768 --> 00:08:41,686 - She keeps interrupting me. 250 00:08:41,772 --> 00:08:43,480 It's extremely frustrating. 251 00:08:43,482 --> 00:08:46,191 I do think that-- - is this a date picnic? 252 00:08:46,235 --> 00:08:47,442 Are we with friends? 253 00:08:47,486 --> 00:08:50,362 Is it the five of us on a picnic? 254 00:08:50,447 --> 00:08:52,656 Working with sydney, I think I could've done 255 00:08:52,783 --> 00:08:55,325 Without all the eye rolls that she was giving me. 256 00:08:55,410 --> 00:08:57,244 At the end of the day, we do have to shine 257 00:08:57,329 --> 00:08:59,162 As individuals, but I want to make sure we win. 258 00:08:59,206 --> 00:09:03,625 - On the way here this morning, we saw seven hot air balloons 259 00:09:03,710 --> 00:09:05,001 Among the clouds. 260 00:09:05,045 --> 00:09:07,254 - Among the clouds? Ooh, that's kind of nice. 261 00:09:07,297 --> 00:09:08,088 I like that. 262 00:09:08,173 --> 00:09:10,715 - I like it. - I like that. 263 00:09:10,759 --> 00:09:12,175 [bright music] 264 00:09:12,219 --> 00:09:14,427 - Branding for the yellow team, 265 00:09:14,555 --> 00:09:16,888 Tony, lan, and jake. 266 00:09:16,974 --> 00:09:22,561 - Like, it's a box/kit for a moment for yourself. 267 00:09:22,604 --> 00:09:23,979 - I'm thinking something along the lines of, like, 268 00:09:24,064 --> 00:09:26,648 Big letters, a very simple word. 269 00:09:26,733 --> 00:09:28,775 Like, a period at the end. - Yep. 270 00:09:28,860 --> 00:09:30,527 - Mm. - Something along those lines. 271 00:09:30,571 --> 00:09:32,070 ♪ ♪ 272 00:09:32,155 --> 00:09:33,196 How's it going? 273 00:09:33,490 --> 00:09:35,991 I'm 25 years old, I'm from millburn, new jersey, 274 00:09:36,034 --> 00:09:38,326 And I'm the ceo and cofounder of pepper. 275 00:09:38,370 --> 00:09:40,203 Pepper is a social cooking app 276 00:09:40,289 --> 00:09:42,831 Where you can post your favorite homemade meals 277 00:09:42,916 --> 00:09:45,917 And get recipes from pretty much anyone else. 278 00:09:46,003 --> 00:09:47,627 Pepper right now is a rocket ship 279 00:09:47,713 --> 00:09:49,129 Waiting to take off. 280 00:09:49,214 --> 00:09:50,797 With gordon's investment, we want to be 281 00:09:50,841 --> 00:09:52,173 The go-to platform for, 282 00:09:52,259 --> 00:09:53,425 What am I going to cook tonight, 283 00:09:53,510 --> 00:09:55,969 And how am I gonna get it at my front door? 284 00:09:56,054 --> 00:09:57,345 - Recharge. - Mm-hmm. 285 00:09:57,389 --> 00:09:59,014 Okay, yeah, these are good words to write down. 286 00:09:59,099 --> 00:10:01,558 - To relax. - Relax. 287 00:10:01,602 --> 00:10:02,892 - Reward. - To... 288 00:10:02,936 --> 00:10:04,811 - It's a lot of "re"s. 289 00:10:04,896 --> 00:10:06,813 - What if we did re-noun? 290 00:10:06,857 --> 00:10:08,356 [soft dramatic music] 291 00:10:08,442 --> 00:10:11,735 Like, noun is a word, but it sounds like renowned. 292 00:10:11,820 --> 00:10:13,111 ♪ ♪ 293 00:10:13,196 --> 00:10:14,779 - And if someone was like, "why does it-- 294 00:10:14,865 --> 00:10:16,781 Why is it called re-nouned?" what would you say? 295 00:10:16,825 --> 00:10:20,744 - You would say, "because we have all of these..." 296 00:10:20,787 --> 00:10:23,204 It's something--something along the lines of, like, 297 00:10:23,206 --> 00:10:27,208 "we reflect, recharge, reward ourselves," 298 00:10:27,294 --> 00:10:29,711 And you put, like, a noun in there. 299 00:10:29,796 --> 00:10:32,005 - These are verbs. 300 00:10:32,090 --> 00:10:33,757 I think I'm just being too literal. 301 00:10:33,842 --> 00:10:36,134 ♪ ♪ 302 00:10:40,307 --> 00:10:42,182 - This week, I've invited 11 of america's 303 00:10:42,267 --> 00:10:43,808 Top food and drink entrepreneurs 304 00:10:43,894 --> 00:10:45,101 To napa valley... 305 00:10:45,187 --> 00:10:46,311 - Yellow team, let's get everything together. 306 00:10:46,396 --> 00:10:47,395 - Yep. 307 00:10:47,481 --> 00:10:48,813 - For a chance to win my investment 308 00:10:48,899 --> 00:10:50,398 Of $1/4 million. 309 00:10:50,442 --> 00:10:51,650 - I like a crispy wine. 310 00:10:51,777 --> 00:10:53,276 I like something with a little more bite to it. 311 00:10:53,362 --> 00:10:55,695 - I've asked my two teams to create and brand 312 00:10:55,739 --> 00:10:58,782 A bespoke themed wine box that must appeal 313 00:10:58,867 --> 00:11:00,241 To the napa valley market. 314 00:11:00,285 --> 00:11:02,827 - The theme is picnic. 315 00:11:02,913 --> 00:11:03,953 - And if you're thinking, like, spas. 316 00:11:04,039 --> 00:11:05,413 - Easy. - Okay. 317 00:11:05,499 --> 00:11:08,208 - Earlier, I left the teams to mix their blend... 318 00:11:08,293 --> 00:11:10,126 - I feel like a scientist right now. 319 00:11:10,212 --> 00:11:11,711 - And create food pairings. 320 00:11:11,797 --> 00:11:12,921 - And we gotta make the honeys 321 00:11:12,964 --> 00:11:14,130 Because you have to let the honey infuse. 322 00:11:14,216 --> 00:11:15,090 - Yes. 323 00:11:15,300 --> 00:11:16,341 - Coming up with a name and logo 324 00:11:16,426 --> 00:11:17,759 For the yellow team's wine box, 325 00:11:17,803 --> 00:11:20,595 Tony, lan, and jake. 326 00:11:20,639 --> 00:11:22,681 - What if we did re-noun? 327 00:11:22,766 --> 00:11:24,182 [soft dramatic music] 328 00:11:24,226 --> 00:11:25,850 - Like, these are verbs, you know? 329 00:11:25,894 --> 00:11:27,727 But that makes-- I mean-- 330 00:11:27,813 --> 00:11:29,229 ♪ ♪ 331 00:11:29,314 --> 00:11:32,399 - The whole word is a noun that starts with the word re, 332 00:11:32,484 --> 00:11:34,275 So... 333 00:11:34,319 --> 00:11:38,655 - I think clarity is the main priority. 334 00:11:38,740 --> 00:11:41,282 - Re-noun, really pushing at them, hey guys, 335 00:11:41,368 --> 00:11:43,618 Like, it's a fill in the blank. - Yeah. 336 00:11:43,745 --> 00:11:45,120 - It's clever. - [chuckles] 337 00:11:45,163 --> 00:11:47,539 I like that. - Mm-hmm, okay, I'm with it. 338 00:11:47,666 --> 00:11:48,707 - Let's do it. 339 00:11:48,792 --> 00:11:49,791 - I feel really good about this. 340 00:11:49,876 --> 00:11:51,376 I hope our team is supportive of it. 341 00:11:51,461 --> 00:11:52,460 - Yeah. 342 00:11:52,587 --> 00:11:54,462 ♪ ♪ 343 00:11:54,548 --> 00:11:56,965 - Creating the logo for the blue team... 344 00:11:57,008 --> 00:11:58,383 - What if it was, like, a little hot air balloon, 345 00:11:58,468 --> 00:12:00,427 Like, kind of off to the side. - Oh! 346 00:12:00,470 --> 00:12:03,763 - Megan, sydney... - What if that's our logo? 347 00:12:03,807 --> 00:12:04,889 - And aaron. - Yeah. 348 00:12:04,933 --> 00:12:06,766 - That is kind of napa-esque. - It is. 349 00:12:06,852 --> 00:12:09,310 - We saw them today. 350 00:12:09,396 --> 00:12:11,020 Hello! 351 00:12:11,106 --> 00:12:13,273 I am from redondo beach, california, 352 00:12:13,316 --> 00:12:16,192 And I am the ceo of toto. 353 00:12:16,278 --> 00:12:19,487 Toto is a line of adaptogenic cookie dough 354 00:12:19,531 --> 00:12:22,782 Made to enhance the mind, body, and spirit. 355 00:12:22,868 --> 00:12:25,076 Toto was inspired by my journey 356 00:12:25,162 --> 00:12:27,662 Healing colon cancer six years ago. 357 00:12:27,706 --> 00:12:29,956 I am a fighter. 358 00:12:30,000 --> 00:12:34,169 $250,000 would be absolutely 359 00:12:34,254 --> 00:12:37,130 Out of this world for toto. 360 00:12:37,257 --> 00:12:40,216 It would take us to the next universe. 361 00:12:40,260 --> 00:12:42,427 I think it's gonna look pretty solid. 362 00:12:42,471 --> 00:12:45,054 - I can't wait to see this actually on a bottle. 363 00:12:45,182 --> 00:12:46,848 It's gonna be wild. - It's gonna be amazing. 364 00:12:46,892 --> 00:12:48,641 - Yeah. 365 00:12:48,727 --> 00:12:50,393 [upbeat music] 366 00:12:50,437 --> 00:12:53,271 - I'm so excited to try. - Me too. 367 00:12:53,356 --> 00:12:55,565 - Formulating the wine and creating food pairings 368 00:12:55,692 --> 00:12:59,027 For their elevated picnic box, luther and caroline. 369 00:12:59,070 --> 00:13:01,196 - It's a little on the spicy side. 370 00:13:01,281 --> 00:13:03,823 - I would take down the fiano, 371 00:13:03,909 --> 00:13:06,618 Add more gris. - Okay, great. 372 00:13:06,703 --> 00:13:09,329 - Finishing up the touches to their red wine blend... 373 00:13:09,414 --> 00:13:12,582 - Here, give this a try. - The yellow team. 374 00:13:12,626 --> 00:13:14,959 - That tastes like something my mother-in-law would drink, 375 00:13:15,003 --> 00:13:16,869 So I think that that might work. 376 00:13:16,922 --> 00:13:18,630 - Queen, ashley's gonna pass you this. 377 00:13:18,715 --> 00:13:20,298 ♪ ♪ 378 00:13:20,342 --> 00:13:23,885 - I smell sweet, a little bit of hit, 379 00:13:23,929 --> 00:13:26,763 But not too hit, mmm. 380 00:13:26,848 --> 00:13:28,890 [chuckles] let's go. 381 00:13:29,017 --> 00:13:31,768 I am the owner, ceo, spice purveyor 382 00:13:31,853 --> 00:13:33,219 Of indulgent essential spices. 383 00:13:33,271 --> 00:13:36,689 It is vegan, gluten free, organically made 384 00:13:36,733 --> 00:13:38,399 Spices, sauces, marinades. 385 00:13:38,443 --> 00:13:40,318 I came up with indulgent essential spices 386 00:13:40,403 --> 00:13:42,320 Because these are the spices and blends 387 00:13:42,364 --> 00:13:45,156 That I use in my catering for the last eight years. 388 00:13:45,200 --> 00:13:47,116 People always underestimate me. 389 00:13:47,160 --> 00:13:50,912 I am a black, female, plus-size from the bronx, 390 00:13:50,956 --> 00:13:52,914 Muslim, and I'm gay. 391 00:13:52,999 --> 00:13:54,916 They underestimate me all day long. 392 00:13:55,001 --> 00:13:56,876 I'm going to win this investment. 393 00:13:56,962 --> 00:13:59,045 Ooh, I like that a lot. Great job, y'all. 394 00:13:59,130 --> 00:14:02,131 - Prep time almost up... Blue team. 395 00:14:02,259 --> 00:14:04,509 Elizabeth and I have come to taste the teams' blends. 396 00:14:04,553 --> 00:14:06,469 Come over. Give us a little insight. 397 00:14:06,513 --> 00:14:09,848 - We have a very beautiful wine that we have paired 398 00:14:09,891 --> 00:14:12,517 Some incredible high-end ingredients 399 00:14:12,519 --> 00:14:14,018 For our elevated picnic. 400 00:14:14,062 --> 00:14:15,228 - Food-wise, where are we going? 401 00:14:15,272 --> 00:14:17,480 - So we have some gorgonzola stuffed inside 402 00:14:17,566 --> 00:14:18,982 Some beautiful olives. 403 00:14:19,067 --> 00:14:20,358 - We're doing a truffle honey. 404 00:14:20,527 --> 00:14:23,152 Keeping it elevated just to pour on top of our breads. 405 00:14:23,196 --> 00:14:24,237 - Just be careful with those cheeses. 406 00:14:24,322 --> 00:14:25,280 - Okay. 407 00:14:25,365 --> 00:14:27,156 - 'cause it's gotta compliment it. 408 00:14:27,242 --> 00:14:28,616 I love the idea of the white. - Yep. 409 00:14:28,702 --> 00:14:31,411 - Who put this together? - So we did it as a team. 410 00:14:31,454 --> 00:14:33,037 And we actually changed this a couple times 411 00:14:33,123 --> 00:14:35,707 To get it perfect, and we do believe that it's... 412 00:14:35,792 --> 00:14:37,333 - It's the one. - It's the one. 413 00:14:37,460 --> 00:14:38,793 - Okay. 414 00:14:38,837 --> 00:14:40,420 [dramatic music] 415 00:14:40,505 --> 00:14:41,671 - What do you think? 416 00:14:41,715 --> 00:14:43,715 ♪ ♪ 417 00:14:43,758 --> 00:14:45,341 - I find it just a little short. 418 00:14:45,427 --> 00:14:46,634 ♪ ♪ 419 00:14:46,678 --> 00:14:48,845 - For me, it needs to be a little bit fruitier... 420 00:14:48,930 --> 00:14:50,722 - Yeah. - And a little more lively. 421 00:14:50,765 --> 00:14:52,098 Yeah? - Thank you so much. 422 00:14:52,183 --> 00:14:53,474 - Thank you. - Good luck. 423 00:14:53,518 --> 00:14:54,642 - Thank you. 424 00:14:54,728 --> 00:14:56,394 - Ugh. 425 00:14:56,438 --> 00:14:59,314 - The first taste was just a little bit too rough. 426 00:14:59,357 --> 00:15:02,233 The white wine needs to have those citrus notes. 427 00:15:02,277 --> 00:15:04,235 They need to think about picnic, 428 00:15:04,279 --> 00:15:06,029 So they need to lighten that thing up a bit. 429 00:15:06,031 --> 00:15:07,947 - So let's make a new batch of wine 430 00:15:08,033 --> 00:15:09,157 And then finish everything off. 431 00:15:09,242 --> 00:15:10,074 - I think that's a great idea. Let's do it. 432 00:15:10,160 --> 00:15:11,659 - Awesome, let's go. Boom! 433 00:15:11,703 --> 00:15:12,911 ♪ ♪ 434 00:15:12,913 --> 00:15:14,913 - Right, so, yellow team, how are we? 435 00:15:14,998 --> 00:15:16,539 - Great, yes. 436 00:15:16,625 --> 00:15:18,207 - What's the theme connected to the red? 437 00:15:18,293 --> 00:15:20,335 - So the theme is spa and comfort, 438 00:15:20,420 --> 00:15:21,961 And so we went with a cabernet. 439 00:15:22,005 --> 00:15:23,829 - Oh, in a spa? 440 00:15:23,882 --> 00:15:25,757 ♪ ♪ 441 00:15:25,800 --> 00:15:28,801 - Food, I'm in the spa. - So it's a comforting theme. 442 00:15:28,887 --> 00:15:31,512 We did a dark chocolate cherry popcorn. 443 00:15:31,556 --> 00:15:35,725 We're going to do cayenne jalapeño lime infused honey. 444 00:15:35,769 --> 00:15:37,268 - I love the idea of the fruit. 445 00:15:37,354 --> 00:15:38,853 Just be careful everything else is not too heavy. 446 00:15:38,939 --> 00:15:40,021 - Okay. - Okay? 447 00:15:40,065 --> 00:15:42,649 'cause it's spa comfort, so... - Sure. 448 00:15:42,776 --> 00:15:43,858 - Okay, for the wine. 449 00:15:43,902 --> 00:15:45,944 ♪ ♪ 450 00:15:46,029 --> 00:15:47,362 That is super acidic. 451 00:15:47,447 --> 00:15:50,907 - Mm, I feel like it's missing a little mid palate. 452 00:15:50,951 --> 00:15:53,618 I want it to be a little fuller. 453 00:15:53,662 --> 00:15:55,536 - They got slices of cucumbers on my eyes, 454 00:15:55,580 --> 00:15:57,997 I'm in the spa, and I've just been kicked in the balls 455 00:15:58,041 --> 00:16:00,833 With that 'cause that is punchy. 456 00:16:00,919 --> 00:16:02,293 You've got some work to do on this. 457 00:16:02,379 --> 00:16:03,503 - Yeah. - Not easy. 458 00:16:03,588 --> 00:16:04,837 - Thank you so very much. - See you later. 459 00:16:04,881 --> 00:16:06,255 - Thank you. - Bye, guys. 460 00:16:06,299 --> 00:16:07,632 - I've never had a glass of red wine 461 00:16:07,717 --> 00:16:08,967 In any spa, let me tell you. 462 00:16:09,094 --> 00:16:10,885 That blend, that's just not good enough. 463 00:16:11,012 --> 00:16:12,387 They need to refine that. 464 00:16:12,430 --> 00:16:13,680 ♪ ♪ 465 00:16:13,765 --> 00:16:14,973 [soft dramatic music] 466 00:16:15,058 --> 00:16:18,017 - I think us going with the spa and comfort, 467 00:16:18,061 --> 00:16:20,103 Going with red probably hurt us... 468 00:16:20,188 --> 00:16:21,187 - Ooh. 469 00:16:21,272 --> 00:16:23,272 - 'cause you really think white wine 470 00:16:23,316 --> 00:16:25,400 When you think spa and comfort, not red. 471 00:16:25,485 --> 00:16:26,943 - What did I say? 472 00:16:27,028 --> 00:16:30,029 When I go to a spa, I want to drink white wine. 473 00:16:30,073 --> 00:16:32,907 Everyone convinced me that, no, red is fine. 474 00:16:32,909 --> 00:16:35,576 That's me time. Okay. 475 00:16:36,162 --> 00:16:38,746 - Deadlines looming and labels signed off... 476 00:16:38,790 --> 00:16:41,249 - Hello. - Hello. 477 00:16:41,334 --> 00:16:42,875 - The branding teams have come to the kitchen... 478 00:16:42,961 --> 00:16:44,002 - Hey, team. - Hi, guys. 479 00:16:44,045 --> 00:16:45,336 - What's up? - Hey, there we go. 480 00:16:45,422 --> 00:16:47,880 - Checking in on the spa themed wine box... 481 00:16:47,924 --> 00:16:49,173 - We took everything we talked about. 482 00:16:49,259 --> 00:16:52,969 You know, relax, reflect, revise, reward. 483 00:16:53,054 --> 00:16:54,429 - The yellow team. 484 00:16:54,514 --> 00:16:56,973 - We realize everything starts with r-e, 485 00:16:57,058 --> 00:16:58,850 And there was no way for us to encompass 486 00:16:58,935 --> 00:17:02,103 Everything that we wanted to say. 487 00:17:02,138 --> 00:17:04,772 So what we came up with was re-noun. 488 00:17:04,858 --> 00:17:07,025 ♪ ♪ 489 00:17:07,068 --> 00:17:10,069 - [gasps] that is dope! 490 00:17:10,155 --> 00:17:14,032 - When I first heard re-noun, it was a little confusing. 491 00:17:14,117 --> 00:17:16,159 It's definitely a thinker. 492 00:17:16,286 --> 00:17:17,952 We'll see how it works tomorrow. 493 00:17:17,996 --> 00:17:19,412 - Tomorrow, we're gonna kill it. 494 00:17:19,456 --> 00:17:20,997 It's gonna be absolutely amazing. 495 00:17:21,041 --> 00:17:22,749 - Hopefully, we won't have to reformulate. 496 00:17:22,792 --> 00:17:23,833 - We won't reformulate. [laughter] 497 00:17:23,877 --> 00:17:27,128 ♪ ♪ 498 00:17:27,172 --> 00:17:30,381 - We came up with a name. 499 00:17:30,467 --> 00:17:32,508 It is... 500 00:17:32,594 --> 00:17:33,885 Among the clouds. 501 00:17:33,928 --> 00:17:36,012 ♪ ♪ 502 00:17:36,097 --> 00:17:38,181 - Why is the word "among" bothering me though? 503 00:17:38,183 --> 00:17:40,892 Is among-- does among bother anybody? 504 00:17:40,935 --> 00:17:43,094 No? - It's a little too late now. 505 00:17:43,146 --> 00:17:44,812 - Let's do it. - Okay, okay. 506 00:17:44,898 --> 00:17:46,230 ♪ ♪ 507 00:17:46,274 --> 00:17:48,524 - I'm really excited to present the brand tomorrow. 508 00:17:48,568 --> 00:17:52,779 I'm coming off the back of being on the losing team 509 00:17:52,822 --> 00:17:53,988 Two weeks in a row. 510 00:17:54,074 --> 00:17:57,158 I'm here to do whatever it takes to win. 511 00:18:01,331 --> 00:18:03,039 - I'm going to invest $1/4 million 512 00:18:03,166 --> 00:18:06,000 Of my own money into one of these contestants. 513 00:18:06,086 --> 00:18:08,586 Right now, I'm slightly worried. 514 00:18:08,630 --> 00:18:10,379 [dramatic music] 515 00:18:14,177 --> 00:18:15,760 - It's day two of the challenge... 516 00:18:15,887 --> 00:18:18,137 - Day two, let's do this. 517 00:18:18,181 --> 00:18:21,432 - Where my 11 contestants are at chimney rock vineyard 518 00:18:21,518 --> 00:18:22,558 In napa valley. 519 00:18:22,602 --> 00:18:24,268 Now, when we left the teams yesterday, 520 00:18:24,312 --> 00:18:27,939 They made their wine blend and paired it with food. 521 00:18:28,024 --> 00:18:29,941 Today, they'll pitch their boxes 522 00:18:30,026 --> 00:18:33,319 To an amazing panel of wine connoisseurs. 523 00:18:33,404 --> 00:18:36,155 Before they crate their boxes using the wine blend 524 00:18:36,199 --> 00:18:37,949 And food pairings they made yesterday... 525 00:18:38,034 --> 00:18:39,617 - Ooh, starting to see everything come together 526 00:18:39,702 --> 00:18:41,035 For our baskets. 527 00:18:41,121 --> 00:18:43,162 - They need to decide on their roles. 528 00:18:43,248 --> 00:18:46,165 - Okay, who wants to do what? - First up, the blue team. 529 00:18:46,209 --> 00:18:47,792 - I think you would do well on the presentation. 530 00:18:47,877 --> 00:18:49,252 - Yes. 531 00:18:49,337 --> 00:18:51,003 - Maybe after spending all the time in the kitchen 532 00:18:51,047 --> 00:18:52,547 With you, maybe I can relay some of that message. 533 00:18:52,632 --> 00:18:54,006 - I think that'd be great to have the food 534 00:18:54,092 --> 00:18:55,716 And story together, yeah, definitely. 535 00:18:55,760 --> 00:18:57,051 Yeah. 536 00:18:57,178 --> 00:19:00,179 - I would love to be a part of the presentation. 537 00:19:00,265 --> 00:19:02,807 - I was surprised sydney volunteered herself 538 00:19:02,892 --> 00:19:05,226 To do the presentation, especially since 539 00:19:05,270 --> 00:19:08,187 Her team lost last week by a landslide, 540 00:19:08,273 --> 00:19:10,606 And she was responsible for the presentation as well, 541 00:19:10,650 --> 00:19:12,441 So I'm a little nervous. 542 00:19:12,569 --> 00:19:13,943 - Whoo! Okay. 543 00:19:13,987 --> 00:19:16,487 Let's go, team. Let's do this. 544 00:19:16,573 --> 00:19:19,240 - Planning for their pitch, the yellow team. 545 00:19:19,325 --> 00:19:20,783 - I think, from the marketing side 546 00:19:20,869 --> 00:19:22,285 For the pitch, we want to create 547 00:19:22,328 --> 00:19:23,703 Some feminine energy up there, right? 548 00:19:23,746 --> 00:19:24,871 - Yes, yeah. 549 00:19:24,956 --> 00:19:26,914 - So I will be giving the pitch. 550 00:19:27,041 --> 00:19:28,249 - I feel very comfortable putting my heart 551 00:19:28,334 --> 00:19:29,584 Into the brand that we put together... 552 00:19:29,627 --> 00:19:31,252 - Absolutely. 553 00:19:31,337 --> 00:19:32,545 - And then taking a backseat and letting one of you guys 554 00:19:32,755 --> 00:19:34,589 Step in front of a crowd and really show yourselves. 555 00:19:34,591 --> 00:19:35,798 I presented last week. 556 00:19:35,967 --> 00:19:39,051 This week, I don't need to take the spotlight. 557 00:19:39,095 --> 00:19:40,845 I'm very comfortable standing off to the side 558 00:19:40,930 --> 00:19:42,096 And letting the team take it from here. 559 00:19:42,140 --> 00:19:44,223 - What about you? You pitching the wine? 560 00:19:44,267 --> 00:19:47,143 - Jake has put his heart and his soul into this brand. 561 00:19:47,187 --> 00:19:49,687 God forbid, one of us bombs. - [laughs] 562 00:19:49,772 --> 00:19:51,063 - So we're gonna think back and go, 563 00:19:51,191 --> 00:19:53,149 "man, we should have had jake in front of the group 564 00:19:53,193 --> 00:19:54,942 And in front of gordon and elizabeth." 565 00:19:54,986 --> 00:19:56,277 - We are volunteering for you 566 00:19:56,321 --> 00:19:58,237 Just because I think it'd be irresponsible 567 00:19:58,323 --> 00:19:59,697 For our team not to put you forward. 568 00:19:59,741 --> 00:20:01,949 - Sure. Why not? 569 00:20:01,993 --> 00:20:03,492 - I want to know why 570 00:20:03,578 --> 00:20:04,744 Everybody's overlooking me for this pitch. 571 00:20:04,787 --> 00:20:08,080 [dramatic music] 572 00:20:08,124 --> 00:20:10,833 - Chris has already taken care of it for the men here. 573 00:20:10,919 --> 00:20:11,876 - You know, whichever you prefer. 574 00:20:11,961 --> 00:20:13,377 I was definitely shot down. 575 00:20:13,421 --> 00:20:15,922 It was kind of, you know, heartbreaking a little bit, 576 00:20:15,965 --> 00:20:17,006 But I understand that, you know, 577 00:20:17,050 --> 00:20:18,174 We have to play to our strength. 578 00:20:18,176 --> 00:20:20,593 - If you want to work on your pitches... 579 00:20:20,637 --> 00:20:21,844 - Mm-hmm. 580 00:20:21,930 --> 00:20:24,388 - Us three can work on the baskets. 581 00:20:24,474 --> 00:20:28,226 ♪ ♪ 582 00:20:28,311 --> 00:20:29,977 - With only two hours until my guests arrive 583 00:20:30,021 --> 00:20:32,021 For the presentations... - One, two, three. 584 00:20:32,065 --> 00:20:33,439 [together] re-noun! 585 00:20:33,483 --> 00:20:35,107 - The teams will need to bottle their wine... 586 00:20:35,151 --> 00:20:37,944 - Guys, our first bottle. - Yeah! 587 00:20:38,029 --> 00:20:39,737 - Whoo! - Whoo! 588 00:20:39,781 --> 00:20:41,030 - Prep their food pairings... 589 00:20:41,115 --> 00:20:42,949 - Tony, I need you to do crackers and cheese. 590 00:20:43,034 --> 00:20:45,076 - Rehearse the presentations... 591 00:20:45,161 --> 00:20:49,705 - Join us among the clouds, bottled here in napa valley. 592 00:20:49,749 --> 00:20:52,250 - And curate their wine box. 593 00:20:52,293 --> 00:20:54,001 - We have our bath salts, of course. 594 00:20:54,045 --> 00:20:55,995 - Okay. - Some bath bombs. 595 00:20:56,047 --> 00:20:57,588 - I've given them a selection of products 596 00:20:57,674 --> 00:20:59,173 To choose for their theme. 597 00:20:59,217 --> 00:21:01,509 - We're doing five, six. - That's cute. 598 00:21:01,594 --> 00:21:02,843 - Hot off the press... 599 00:21:02,929 --> 00:21:05,346 - Here, guys, check out how nice these labels are. 600 00:21:05,431 --> 00:21:07,139 Look at this matte finish. - Beautiful. 601 00:21:07,183 --> 00:21:09,016 - The teams labels have arrived. 602 00:21:09,060 --> 00:21:11,811 - Among the clouds. 603 00:21:11,896 --> 00:21:15,398 - We have to work with what we have. 604 00:21:15,525 --> 00:21:17,108 ♪ ♪ 605 00:21:17,151 --> 00:21:18,526 [dramatic orchestral music] 606 00:21:18,569 --> 00:21:20,820 - Putting the finishing touches to their boxes. 607 00:21:20,905 --> 00:21:22,363 - That's it. That's the food. 608 00:21:22,448 --> 00:21:24,156 - Now all of the accessories can be built around this. 609 00:21:24,242 --> 00:21:25,741 - And the bottle of wine has to fit in there. 610 00:21:25,785 --> 00:21:26,659 - Yeah. 611 00:21:26,786 --> 00:21:27,952 - I designed this challenge 612 00:21:28,037 --> 00:21:29,829 Not only to test their product creation, 613 00:21:29,872 --> 00:21:31,163 But also to judge the contestants 614 00:21:31,249 --> 00:21:32,540 On their marketing and branding. 615 00:21:32,625 --> 00:21:36,043 Get the box or name wrong, and they will fail. 616 00:21:36,087 --> 00:21:38,045 - This one needs to be in this one. 617 00:21:38,089 --> 00:21:39,255 This one-- - oh. 618 00:21:39,299 --> 00:21:40,798 There's three of 'em over here. - Come on. 619 00:21:40,883 --> 00:21:42,049 - Tensions are high right now 620 00:21:42,135 --> 00:21:44,260 Because I think there's just so much going on. 621 00:21:44,304 --> 00:21:46,220 I'll roll up my sleeves and do anything 622 00:21:46,264 --> 00:21:47,680 To make sure we get across the finish line 623 00:21:47,765 --> 00:21:50,308 And just make sure we get everything out the door. 624 00:21:50,351 --> 00:21:52,768 - We cannot have empty space in this basket. 625 00:21:52,812 --> 00:21:55,021 I feel like we should put something in the glass. 626 00:21:55,064 --> 00:21:56,647 - In the glass. - Yeah. 627 00:21:56,733 --> 00:21:57,857 - Do we want to do that? 628 00:21:57,900 --> 00:21:59,191 - I'm cool with doing the socks. 629 00:21:59,360 --> 00:22:00,901 - Does that look weird to have socks in your wine glass? 630 00:22:00,987 --> 00:22:02,361 - I don't think it's bad. - Okay. 631 00:22:02,447 --> 00:22:04,905 - The box is done. Looks great. 632 00:22:04,991 --> 00:22:06,490 It's just gonna come down to the presentation, 633 00:22:06,576 --> 00:22:08,868 So I have to be really focused on this. 634 00:22:08,953 --> 00:22:10,536 - We deserve a round of applause, team. 635 00:22:10,580 --> 00:22:12,663 - Nice job, very good. - Really stressful. 636 00:22:12,749 --> 00:22:15,458 - Let's show chimney rock what we're made of! 637 00:22:15,543 --> 00:22:17,918 [all cheering] 638 00:22:17,962 --> 00:22:20,629 ♪ ♪ 639 00:22:20,715 --> 00:22:22,131 [upbeat music] 640 00:22:22,175 --> 00:22:24,050 - The teams are moments away from pitching 641 00:22:24,093 --> 00:22:25,676 Their brands to a room full of connoisseurs 642 00:22:25,762 --> 00:22:27,928 And marketing experts. 643 00:22:28,014 --> 00:22:30,014 - When you go up there, a lot of energy. 644 00:22:30,099 --> 00:22:32,141 Emotion, get these people to buy in. 645 00:22:32,185 --> 00:22:34,685 - To help me judge the teams' wine boxes, 646 00:22:34,729 --> 00:22:37,355 I've invited elizabeth vianna from chimney rock 647 00:22:37,440 --> 00:22:40,483 And erica davis and catherine carter 648 00:22:40,526 --> 00:22:41,776 From sip society. 649 00:22:41,861 --> 00:22:43,861 Launching in 2019, 650 00:22:43,946 --> 00:22:45,154 Their champagne subscription service 651 00:22:45,239 --> 00:22:47,782 Now brings in over $1 million a year, 652 00:22:47,867 --> 00:22:49,367 Making them the perfect pair 653 00:22:49,410 --> 00:22:51,577 To judge the marketing and branding 654 00:22:51,621 --> 00:22:53,662 Of the teams' products. 655 00:22:53,748 --> 00:22:55,373 Let's get started, shall we? 656 00:22:55,416 --> 00:22:58,542 Please welcome the yellow team. Thank you. 657 00:22:58,628 --> 00:23:02,380 [cheers and applause] 658 00:23:02,423 --> 00:23:04,840 - Thank you all so much for coming tonight. 659 00:23:04,926 --> 00:23:07,885 Welcome to re-noun. 660 00:23:07,929 --> 00:23:09,637 - Welcome. 661 00:23:09,680 --> 00:23:11,305 When was the last time 662 00:23:11,391 --> 00:23:14,183 That you made time for yourself? 663 00:23:14,268 --> 00:23:18,396 Re-noun is for you, for you, and for you. 664 00:23:18,439 --> 00:23:23,734 See, re-noun is an all-encompassing experience, 665 00:23:23,820 --> 00:23:25,069 And what you have in front of you 666 00:23:25,154 --> 00:23:27,029 Is all that you need. 667 00:23:27,073 --> 00:23:32,410 Are you going to recharge, relax, or re...? 668 00:23:32,495 --> 00:23:34,245 [dramatic music] 669 00:23:34,330 --> 00:23:36,705 - I have a question for everyone! 670 00:23:36,749 --> 00:23:40,126 Are you like everyone else, or are you an individual? 671 00:23:40,211 --> 00:23:42,044 All: Individual! - Right? 672 00:23:42,130 --> 00:23:47,133 Re-noun is built on the punch created by the wine. 673 00:23:47,218 --> 00:23:50,636 Ladies and gentlemen, reward yourselves 674 00:23:50,721 --> 00:23:53,180 With re-noun. Thank you. 675 00:23:53,266 --> 00:23:55,015 - Thank you. - Thank you. 676 00:23:55,101 --> 00:23:56,851 [cheers and applause] 677 00:23:56,894 --> 00:23:59,228 - Thank you. 678 00:24:01,441 --> 00:24:03,732 - Right, ladies and gentlemen, please dig in. 679 00:24:03,818 --> 00:24:06,861 [soft dramatic music] 680 00:24:06,904 --> 00:24:08,571 ♪ ♪ 681 00:24:08,614 --> 00:24:10,030 - It's definitely soap. 682 00:24:10,116 --> 00:24:12,700 - It's very nice. - It's very smooth. 683 00:24:12,785 --> 00:24:14,160 - Ladies, first impressions. 684 00:24:14,203 --> 00:24:15,953 When you look inside there, what do you think? 685 00:24:16,038 --> 00:24:18,581 - There's a lot. - There's a lot going on. 686 00:24:18,666 --> 00:24:20,040 - Yeah. 687 00:24:20,126 --> 00:24:22,418 What about the fuzzy socks in the wine glass? 688 00:24:22,462 --> 00:24:24,420 - I don't know that I would put that on in the spa. 689 00:24:24,464 --> 00:24:28,841 - Yeah, when I think about feet in my wine glass-- 690 00:24:28,968 --> 00:24:32,887 I like the name, but also you have to explain it to me. 691 00:24:32,930 --> 00:24:34,763 We need a paragraph to understand 692 00:24:34,807 --> 00:24:36,015 Really what's going on here. 693 00:24:36,100 --> 00:24:37,641 - I think they made a big improvement 694 00:24:37,685 --> 00:24:38,851 On the blends that we tried, for sure. 695 00:24:38,936 --> 00:24:41,145 - They did. Yeah, they did. 696 00:24:41,263 --> 00:24:44,690 - There was just a lack of labeling in general. 697 00:24:44,734 --> 00:24:46,358 I actually did eat the soap 698 00:24:46,402 --> 00:24:48,903 Thinking it was cheese next to the cheese box, 699 00:24:49,030 --> 00:24:50,946 So that was fun. 700 00:24:51,032 --> 00:24:52,323 - I thought the presentation was really good. 701 00:24:52,408 --> 00:24:54,742 I would definitely buy what they are offering. 702 00:24:54,785 --> 00:24:58,329 ♪ ♪ 703 00:24:58,331 --> 00:25:00,289 - Next up, it's the blue team, 704 00:25:00,374 --> 00:25:03,751 But their lead presenter sydney is with the medics. 705 00:25:03,794 --> 00:25:04,960 - Hi. - How you feeling? 706 00:25:05,046 --> 00:25:06,045 - Not so good. 707 00:25:06,088 --> 00:25:07,755 [tense music] 708 00:25:07,840 --> 00:25:09,340 - It's gonna be okay. 709 00:25:09,467 --> 00:25:11,258 We don't even know if sydney's not able 710 00:25:11,344 --> 00:25:12,551 To do the presentation yet. 711 00:25:12,762 --> 00:25:15,262 - Right, no matter what happens, I'm happy to step in. 712 00:25:15,306 --> 00:25:17,431 I have a really good understanding of the brand. 713 00:25:17,517 --> 00:25:19,517 ♪ ♪ 714 00:25:19,560 --> 00:25:23,020 - I have to be honest, I'm a little, like, irked. 715 00:25:23,147 --> 00:25:24,980 Our friend isn't doing well, 716 00:25:25,024 --> 00:25:27,066 And you're just excited to jump in her place? 717 00:25:27,193 --> 00:25:28,901 - No, not at all. - It was very yucky. 718 00:25:29,028 --> 00:25:30,945 - Like, that's absolutely my first concern. 719 00:25:30,988 --> 00:25:32,363 - No, it's not your number one concern. 720 00:25:32,406 --> 00:25:34,782 I just don't like the fakeness going on here right now. 721 00:25:34,825 --> 00:25:35,699 I really don't. 722 00:25:35,743 --> 00:25:37,368 ♪ ♪ 723 00:25:40,706 --> 00:25:42,790 [dramatic music] 724 00:25:42,833 --> 00:25:45,042 - Napa valley, california. 725 00:25:45,086 --> 00:25:47,211 There's a room full of connoisseurs 726 00:25:47,329 --> 00:25:50,089 Waiting for the blue team to pitch their brand. 727 00:25:50,174 --> 00:25:52,007 You guys excited for the next box? 728 00:25:52,009 --> 00:25:55,177 - Yeah. - Excellent. 729 00:25:55,221 --> 00:25:59,223 Outside, their lead presenter, sydney, has been taken ill. 730 00:25:59,267 --> 00:26:02,518 - My intestines have felt like 731 00:26:02,562 --> 00:26:07,356 They've just been getting ripped apart all day. 732 00:26:07,441 --> 00:26:08,607 [tense music] 733 00:26:08,776 --> 00:26:10,025 - I have a really good understanding of the brand. 734 00:26:10,069 --> 00:26:11,569 I'm happy to step in. 735 00:26:11,654 --> 00:26:12,945 - She's not feeling good, 736 00:26:13,030 --> 00:26:15,072 And she worked her ass off on this. 737 00:26:15,157 --> 00:26:16,448 - As soon as I saw the medics show up, 738 00:26:16,534 --> 00:26:18,742 Like, that's absolutely my first concern. 739 00:26:18,828 --> 00:26:20,744 - No, it's not your number one concern. 740 00:26:20,788 --> 00:26:21,787 I just don't like the fakeness. 741 00:26:21,872 --> 00:26:24,331 ♪ ♪ 742 00:26:24,375 --> 00:26:26,375 - At the end of the day, we have to get on that stage 743 00:26:26,502 --> 00:26:29,753 And present to a room full of wine experts, right? 744 00:26:29,797 --> 00:26:32,089 - Our friend isn't doing well. 745 00:26:32,174 --> 00:26:33,882 - There's a lot of tension right now. 746 00:26:33,968 --> 00:26:34,883 I think there is miscommunication 747 00:26:34,927 --> 00:26:36,135 On megan's end. 748 00:26:36,178 --> 00:26:39,471 That came across very poorly to caroline... 749 00:26:39,515 --> 00:26:41,682 - Caroline, can I talk to you really quickly? 750 00:26:41,767 --> 00:26:43,976 Like, separately please? - Mm-hmm. 751 00:26:44,061 --> 00:26:47,354 - And then the way caroline approached it to her 752 00:26:47,398 --> 00:26:50,524 Was pretty aggressive, so, you know, 753 00:26:50,610 --> 00:26:52,276 It continues to escalate. 754 00:26:52,320 --> 00:26:53,777 - Like, just take a deep breath. 755 00:26:53,904 --> 00:26:55,112 - Don't talk to me anymore. 756 00:26:55,197 --> 00:26:57,072 Think about what you say before you say it 757 00:26:57,116 --> 00:26:58,032 And how it affects people. 758 00:26:58,075 --> 00:26:59,658 It's rude, seriously. 759 00:26:59,702 --> 00:27:00,993 - Caroline, I think... - Seriously. 760 00:27:01,037 --> 00:27:02,786 - You have to think about how you take feedback. 761 00:27:02,830 --> 00:27:03,787 - Whew! 762 00:27:03,831 --> 00:27:05,039 - I understand that 763 00:27:05,124 --> 00:27:07,124 Caroline and sydney are really close, 764 00:27:07,168 --> 00:27:09,376 But we have to figure out what's gonna be our next step, 765 00:27:09,503 --> 00:27:11,795 Who's gonna cover because I want to make sure 766 00:27:11,839 --> 00:27:13,547 We win this challenge. 767 00:27:13,633 --> 00:27:14,256 ♪ ♪ 768 00:27:14,342 --> 00:27:15,633 - Two scenarios here. 769 00:27:15,885 --> 00:27:18,552 One is she's better, and we do it the way it was planned. 770 00:27:18,596 --> 00:27:21,597 Two, she's not, and-- 771 00:27:21,682 --> 00:27:23,557 - And basically, I assume for the most part, 772 00:27:23,601 --> 00:27:25,434 Hand it over to megan. 773 00:27:25,519 --> 00:27:31,649 ♪ ♪ 774 00:27:35,738 --> 00:27:37,446 ♪ ♪ 775 00:27:37,490 --> 00:27:42,117 - Oh, there's sydney. - Hopefully some positivity. 776 00:27:42,203 --> 00:27:45,371 - You okay? No? 777 00:27:46,582 --> 00:27:49,124 - I'm just in so much pain that it's hard 778 00:27:49,168 --> 00:27:51,043 For me to focus on anything. 779 00:27:51,087 --> 00:27:52,169 And I feel so... - Do not feel bad. 780 00:27:52,213 --> 00:27:53,754 - Bad. - Do not feel bad. 781 00:27:53,798 --> 00:27:54,963 Do not feel bad. Don't feel bad. 782 00:27:55,049 --> 00:27:56,882 It's gonna be okay. Do not worry. 783 00:27:56,967 --> 00:27:58,592 Everything is going amazing. 784 00:28:03,474 --> 00:28:07,017 But I am going to somehow figure it out, 785 00:28:07,103 --> 00:28:08,936 And it's gonna be okay. 786 00:28:09,063 --> 00:28:11,188 Do not worry. 787 00:28:11,232 --> 00:28:13,982 - How you feeling? - Are you okay? 788 00:28:14,068 --> 00:28:16,735 - I've been a bit better 789 00:28:16,779 --> 00:28:19,822 Than I am right now. 790 00:28:19,865 --> 00:28:22,116 I am in the middle 791 00:28:22,201 --> 00:28:25,411 Of a really difficult crohn's relapse. 792 00:28:25,496 --> 00:28:30,249 It's really, really painful and hard to ignore 793 00:28:30,334 --> 00:28:31,542 When it flares up. 794 00:28:31,711 --> 00:28:37,381 I really don't know if I can do the presentation. 795 00:28:37,466 --> 00:28:41,719 I feel like pushing myself beyond this point 796 00:28:41,762 --> 00:28:43,721 Would be going against what I know 797 00:28:43,764 --> 00:28:44,888 Is right for my body. 798 00:28:44,932 --> 00:28:46,473 [soft dramatic music] 799 00:28:46,559 --> 00:28:49,309 - Okay, I am concerned that you're not feeling 100%. 800 00:28:49,353 --> 00:28:53,188 Never feel under pressure to present, okay? 801 00:28:53,274 --> 00:28:55,899 Pass the baton over, which we do a lot in business. 802 00:28:55,985 --> 00:28:57,151 I wouldn't be presenting in your shoes. 803 00:28:57,153 --> 00:28:58,485 - Yeah. - Right, let's do it. 804 00:28:58,612 --> 00:29:00,612 - Okay, I'll go back in, and I'll see you in there, yes? 805 00:29:00,656 --> 00:29:02,656 - It's gonna be okay. 806 00:29:02,783 --> 00:29:04,116 - I just want to let you know 807 00:29:04,201 --> 00:29:05,868 That you're not letting down the team. 808 00:29:05,953 --> 00:29:07,286 - Absolutely. - We're here to support you. 809 00:29:07,329 --> 00:29:11,665 - What I would like is for luther to step in 810 00:29:11,709 --> 00:29:13,876 And help me explain... 811 00:29:13,919 --> 00:29:15,919 - Okay. - The items in the box. 812 00:29:15,963 --> 00:29:18,422 - Yes, of course. 813 00:29:18,466 --> 00:29:22,593 - Feel good with this plan? - Luther, you feel good, right? 814 00:29:22,678 --> 00:29:27,598 - Going into this presentation makes me feel very uneasy. 815 00:29:27,641 --> 00:29:29,391 I have nothing prepared. 816 00:29:29,435 --> 00:29:31,268 - All right, we got it. - Let's give it our best. 817 00:29:31,312 --> 00:29:33,771 - Yeah, it's a bit of a concern. 818 00:29:33,814 --> 00:29:36,681 ♪ ♪ 819 00:29:36,734 --> 00:29:39,651 [soft dramatic music] 820 00:29:39,695 --> 00:29:41,195 ♪ ♪ 821 00:29:41,238 --> 00:29:43,238 - Ladies and gentlemen, next up, 822 00:29:43,324 --> 00:29:46,492 Please welcome the blue team, thank you. 823 00:29:46,535 --> 00:29:49,453 [cheers and applause] 824 00:29:49,497 --> 00:29:50,704 ♪ ♪ 825 00:29:50,790 --> 00:29:51,914 - What's up, ladies? - Hi. 826 00:29:51,999 --> 00:29:53,707 - Hi. - Thank you so much. 827 00:29:53,793 --> 00:29:55,042 - Of course, you guys enjoy. 828 00:29:55,127 --> 00:29:57,002 - We've got amazing goodies for you today. 829 00:29:57,129 --> 00:29:58,879 We're gonna get into it in just a bit. 830 00:29:58,923 --> 00:30:02,049 ♪ ♪ 831 00:30:02,134 --> 00:30:04,551 - Hello, everybody! All: Hello. 832 00:30:04,595 --> 00:30:10,349 - I would like you all to imagine your most perfect day. 833 00:30:10,392 --> 00:30:14,603 The sound of the birds are like a beautiful symphony. 834 00:30:14,647 --> 00:30:15,854 Um... 835 00:30:15,940 --> 00:30:18,106 ♪ ♪ 836 00:30:18,192 --> 00:30:23,487 You know, the smell, that herbaceous, green, 837 00:30:23,531 --> 00:30:25,405 Grassy smell. 838 00:30:25,491 --> 00:30:26,949 Um... 839 00:30:26,992 --> 00:30:28,909 [dramatic music] 840 00:30:28,953 --> 00:30:32,538 All of the--all of the-- all of the flavors. 841 00:30:32,623 --> 00:30:34,832 ♪ ♪ 842 00:30:34,917 --> 00:30:36,667 [chuckles] 843 00:30:36,752 --> 00:30:41,004 ♪ ♪ 844 00:30:45,261 --> 00:30:47,386 - My two teams of potential business partners 845 00:30:47,429 --> 00:30:51,223 Have each created a bespoke themed wine box. 846 00:30:51,308 --> 00:30:54,142 - Imagine your most perfect day. 847 00:30:54,228 --> 00:30:57,104 - They must convince this room full of connoisseurs 848 00:30:57,147 --> 00:30:58,480 That their brand is best. 849 00:30:58,566 --> 00:31:02,276 - All of the--all of the-- all of the flavors. 850 00:31:02,319 --> 00:31:04,069 - Trying to get their message across... 851 00:31:04,113 --> 00:31:06,488 - Um... - The blue team. 852 00:31:06,574 --> 00:31:07,656 - [sighs] 853 00:31:07,741 --> 00:31:09,366 [dramatic music] 854 00:31:10,828 --> 00:31:12,411 - When we came into napa valley, 855 00:31:12,496 --> 00:31:16,039 The sunrise was just breaking over the dawn of the mountains, 856 00:31:16,083 --> 00:31:20,210 And we saw a handful of hot air balloons, 857 00:31:20,296 --> 00:31:22,754 And that's the inspiration for our brand. 858 00:31:22,798 --> 00:31:24,506 [sparse applause] 859 00:31:24,592 --> 00:31:28,719 You taste this blend of white, and it's new and exciting. 860 00:31:28,762 --> 00:31:30,304 You have our caviar 861 00:31:30,347 --> 00:31:35,017 And smoked butter with trout roe. 862 00:31:35,060 --> 00:31:37,519 - Among the clouds. 863 00:31:37,605 --> 00:31:40,147 Basically, we wanted to give you the experience 864 00:31:40,232 --> 00:31:43,108 Of your most perfect day all in this bottle 865 00:31:43,193 --> 00:31:44,735 And all in this basket. 866 00:31:44,820 --> 00:31:46,862 We hope you have that experience 867 00:31:46,947 --> 00:31:49,072 When you try all these items. 868 00:31:49,158 --> 00:31:51,909 Enjoy. - Thank you. 869 00:31:51,994 --> 00:31:54,828 - So dig in and please enjoy. 870 00:31:54,872 --> 00:31:57,581 [applause] 871 00:31:57,666 --> 00:31:59,541 [soft dramatic music] 872 00:31:59,627 --> 00:32:02,252 - Mm-hmm. - Mmm. 873 00:32:02,296 --> 00:32:03,378 - Catherine, what'd you think about the branding 874 00:32:03,464 --> 00:32:04,963 And the marketing, you know, the label? 875 00:32:05,090 --> 00:32:07,049 What does it say? - You know, I love it. 876 00:32:07,092 --> 00:32:08,467 I think everything's consistent. 877 00:32:08,552 --> 00:32:11,970 It's very clear the experience they're trying to create. 878 00:32:12,056 --> 00:32:15,349 - For me, not branding the wine napa valley 879 00:32:15,434 --> 00:32:18,352 And giving it a sense of place, that's a miss for me. 880 00:32:18,395 --> 00:32:19,561 - Mm. 881 00:32:19,647 --> 00:32:20,854 ♪ ♪ 882 00:32:20,940 --> 00:32:22,981 - This is-- yeah, this is refined. 883 00:32:23,067 --> 00:32:24,149 To think they really balanced this 884 00:32:24,234 --> 00:32:26,860 In the last 24 hours is very rare, but-- 885 00:32:26,904 --> 00:32:28,528 - Love it. 886 00:32:28,656 --> 00:32:31,365 ♪ ♪ 887 00:32:31,450 --> 00:32:35,702 - The among the clouds I feel is much more complete. 888 00:32:35,788 --> 00:32:37,746 It is a full experience. 889 00:32:37,831 --> 00:32:38,956 It is much more thought through. 890 00:32:39,041 --> 00:32:40,332 ♪ ♪ 891 00:32:40,417 --> 00:32:43,877 - Presentation wasn't great onstage. 892 00:32:43,921 --> 00:32:47,089 In the box, it's fantastic. 893 00:32:47,132 --> 00:32:48,924 We thought the wine was wonderful, 894 00:32:48,968 --> 00:32:50,884 And all the food synced up 895 00:32:50,928 --> 00:32:54,096 With what they said they were delivering. 896 00:32:54,181 --> 00:32:56,431 - Now that the two teams have done their presentation, 897 00:32:56,517 --> 00:32:59,142 I provided the connoisseurs with comment cards. 898 00:32:59,269 --> 00:33:01,812 I want to find out which team they believe 899 00:33:01,855 --> 00:33:03,397 Did a better job overall 900 00:33:03,440 --> 00:33:06,024 Blending their wine and creating their theme boxes, 901 00:33:06,110 --> 00:33:09,152 But, most importantly, which team's branding 902 00:33:09,196 --> 00:33:12,197 And marketing was the most successful. 903 00:33:14,326 --> 00:33:15,367 ♪ ♪ 904 00:33:15,452 --> 00:33:16,827 - I'm proud of us, y'all. - Yeah. 905 00:33:16,912 --> 00:33:17,911 - I really believe 906 00:33:17,997 --> 00:33:19,621 That the audience bought into it. 907 00:33:19,665 --> 00:33:20,664 - Yes. - Yep. 908 00:33:20,749 --> 00:33:22,040 - I'm so proud of it. 909 00:33:22,084 --> 00:33:23,417 I think the brand is unbelievable, 910 00:33:23,502 --> 00:33:25,669 And I hope that gordon sees what everyone else sees 911 00:33:25,754 --> 00:33:26,920 In that brand. 912 00:33:26,964 --> 00:33:28,547 - One, two, three. 913 00:33:28,590 --> 00:33:29,881 [together] re-noun! 914 00:33:29,925 --> 00:33:30,882 - I don't feel like I deserve to be 915 00:33:31,010 --> 00:33:32,259 In another grilling this week. 916 00:33:32,302 --> 00:33:33,760 I feel really confident going to bed. 917 00:33:33,846 --> 00:33:35,053 ♪ ♪ 918 00:33:35,097 --> 00:33:36,596 - A thing that we could not avoid. 919 00:33:36,682 --> 00:33:38,181 We stepped up, and I'm really proud of everybody. 920 00:33:38,225 --> 00:33:39,599 - Absolutely. - Yeah. 921 00:33:39,727 --> 00:33:41,018 - I'm feeling good going into the grilling tomorrow. 922 00:33:41,061 --> 00:33:44,021 If we lose, I think, honestly, the biggest reason 923 00:33:44,064 --> 00:33:46,148 Would be from the confrontation 924 00:33:46,191 --> 00:33:48,150 That we had prior to presentation. 925 00:33:48,235 --> 00:33:50,277 You can't have that in a business matter. 926 00:33:50,362 --> 00:33:53,280 - Tomorrow, they'll meet me in la, 927 00:33:53,323 --> 00:33:55,824 And I'll reveal the results. 928 00:33:55,909 --> 00:33:57,784 ♪ ♪ 929 00:33:57,870 --> 00:34:00,746 [bright dramatic music] 930 00:34:00,831 --> 00:34:05,459 ♪ ♪ 931 00:34:05,502 --> 00:34:08,211 - Oh, we get to see their box. You ready? 932 00:34:08,297 --> 00:34:10,881 - Oh, wow. - That's pretty. 933 00:34:11,008 --> 00:34:14,217 - Look at their labels. Okay, lots of black. 934 00:34:14,261 --> 00:34:16,428 - What is inside? - It's a sock, I think. 935 00:34:16,472 --> 00:34:17,637 - Oh, it's socks. 936 00:34:17,681 --> 00:34:20,974 ♪ ♪ 937 00:34:21,060 --> 00:34:22,768 - Ooh. - Man of the hour. 938 00:34:22,811 --> 00:34:23,769 - How are we? - Feeling good. 939 00:34:23,812 --> 00:34:25,812 - Really good. - Good. 940 00:34:25,898 --> 00:34:27,314 This week, I was testing 941 00:34:27,441 --> 00:34:30,901 Your marketing, branding, and your pitching skills, 942 00:34:30,944 --> 00:34:33,070 Something that is crucial in business. 943 00:34:33,155 --> 00:34:34,654 Agreed? - Absolutely. 944 00:34:34,740 --> 00:34:35,822 - Agreed, yes. 945 00:34:35,866 --> 00:34:37,491 - Let's start with the blue team. 946 00:34:37,609 --> 00:34:40,994 The title of your theme was among the clouds. 947 00:34:41,038 --> 00:34:43,789 You went with a white wine blend, 948 00:34:43,874 --> 00:34:46,666 Matched with an elevated picnic theme. 949 00:34:46,752 --> 00:34:48,210 - Yes. - Yes. 950 00:34:48,253 --> 00:34:50,420 - How do you feel you did? Luther, was it cohesive? 951 00:34:50,464 --> 00:34:51,880 - Everything came together quite well. 952 00:34:51,965 --> 00:34:53,548 - Aaron, what was your part? 953 00:34:53,592 --> 00:34:56,051 I created the name, among the clouds, 954 00:34:56,095 --> 00:34:57,594 And the hot air balloon. 955 00:34:57,638 --> 00:34:59,137 You're elevated. 956 00:34:59,181 --> 00:35:00,180 You see things from a different perspective. 957 00:35:00,265 --> 00:35:01,306 - Gotcha. 958 00:35:01,517 --> 00:35:04,059 Sydney, seconds before you were due to present, 959 00:35:04,061 --> 00:35:05,685 I know you weren't feeling very well. 960 00:35:05,729 --> 00:35:07,062 - Mm-hmm. 961 00:35:07,106 --> 00:35:09,022 - Blue team, how did you pivot to luther? 962 00:35:09,108 --> 00:35:11,149 - We all know that, if something bad happens 963 00:35:11,193 --> 00:35:12,818 In business, you have to come up with a new plan. 964 00:35:12,861 --> 00:35:13,819 You have to solve it immediately. 965 00:35:13,862 --> 00:35:15,237 - Solution. 966 00:35:15,322 --> 00:35:16,696 - But I do believe that there's also, like, 967 00:35:16,740 --> 00:35:18,365 A level of respect that can come with that and tact. 968 00:35:18,450 --> 00:35:20,158 Megan had mentioned, you know, "I'll jump in." 969 00:35:20,202 --> 00:35:22,202 - I didn't want them to feel like we hadn't prepared 970 00:35:22,287 --> 00:35:24,037 Because we still need to cross the finish line. 971 00:35:24,123 --> 00:35:25,288 We were seconds from presenting. 972 00:35:25,332 --> 00:35:27,415 - It really did come of as if, you know, 973 00:35:27,501 --> 00:35:30,210 You were really just trying to step in and take my role. 974 00:35:30,254 --> 00:35:31,920 - All we need is a solution. - Right. 975 00:35:32,005 --> 00:35:34,172 - Once we've got the solution, just deliver it. 976 00:35:34,216 --> 00:35:37,759 As for the yellow team, re-noun, 977 00:35:37,845 --> 00:35:40,804 A red wine blend with a relaxation theme. 978 00:35:40,889 --> 00:35:42,848 How do you feel you did? Chris. 979 00:35:42,933 --> 00:35:44,975 - This was a challenging task, 980 00:35:45,060 --> 00:35:47,519 But I think the wine ultimately came out great. 981 00:35:47,563 --> 00:35:48,895 - Jake? 982 00:35:48,981 --> 00:35:50,438 - I was really, really excited 983 00:35:50,482 --> 00:35:52,149 That we didn't just come up with some surface-level name 984 00:35:52,192 --> 00:35:53,316 That we felt like sounded right. 985 00:35:53,402 --> 00:35:55,318 We came up with something that meant more. 986 00:35:55,404 --> 00:35:56,486 - Right. 987 00:35:56,655 --> 00:35:59,281 Time to reveal the results. Listen carefully. 988 00:35:59,366 --> 00:36:04,244 I spoke at length with all of those connoisseurs 989 00:36:04,329 --> 00:36:06,204 And that table of experts after your pitches 990 00:36:06,248 --> 00:36:08,582 And then listened to all the feedback, 991 00:36:08,667 --> 00:36:10,792 And at the end of the day, 992 00:36:10,878 --> 00:36:13,628 One team did outshine the other. 993 00:36:13,672 --> 00:36:15,755 [tense music] 994 00:36:15,799 --> 00:36:17,507 Congratulations... 995 00:36:17,593 --> 00:36:19,593 ♪ ♪ 996 00:36:19,636 --> 00:36:21,386 Goes to... 997 00:36:21,430 --> 00:36:25,265 ♪ ♪ 998 00:36:28,812 --> 00:36:32,272 [tense music] 999 00:36:33,734 --> 00:36:35,192 - At the end of the day, 1000 00:36:35,235 --> 00:36:38,945 One team did outshine the other. 1001 00:36:38,989 --> 00:36:41,698 Congratulations goes to... 1002 00:36:41,700 --> 00:36:45,118 ♪ ♪ 1003 00:36:45,162 --> 00:36:46,661 - The blue team. - Whoo! 1004 00:36:46,705 --> 00:36:49,039 - [laughs] 1005 00:36:49,124 --> 00:36:50,874 [soft dramatic music] 1006 00:36:51,001 --> 00:36:54,878 - The cohesiveness and the consistency 1007 00:36:54,963 --> 00:36:57,005 Of the messaging, and your branding 1008 00:36:57,049 --> 00:36:59,883 And marketing was clear, well done. 1009 00:36:59,968 --> 00:37:01,843 - Nice job, guys. 1010 00:37:01,929 --> 00:37:04,054 - Yellow team... [sighs] 1011 00:37:04,097 --> 00:37:07,224 Unfortunately, it wasn't even close. 1012 00:37:07,309 --> 00:37:12,646 Just two connoisseurs out of the entire group 1013 00:37:12,689 --> 00:37:16,566 Said that they'd be willing to purchase the yellow box. 1014 00:37:16,610 --> 00:37:18,068 - Wow. 1015 00:37:18,111 --> 00:37:22,906 - Your brand was confusing and not cohesive. 1016 00:37:22,950 --> 00:37:27,494 Queen, chris, and ashley, you took charge 1017 00:37:27,579 --> 00:37:31,414 Of the wine blend and all the food. 1018 00:37:31,500 --> 00:37:34,376 The guests enjoyed that, so I've decided 1019 00:37:34,419 --> 00:37:36,378 That you three are safe from the grilling 1020 00:37:36,463 --> 00:37:39,547 And therefore not leaving the competition tonight. 1021 00:37:39,633 --> 00:37:41,549 - Wow, thank you. 1022 00:37:41,635 --> 00:37:46,554 - Jake, lan, and tony, the marketing and branding 1023 00:37:46,598 --> 00:37:48,056 Let your team down. 1024 00:37:48,100 --> 00:37:50,725 I'll see you in the restaurant shortly. 1025 00:37:50,811 --> 00:37:53,728 [tense music] 1026 00:37:53,814 --> 00:37:55,313 ♪ ♪ 1027 00:37:55,399 --> 00:37:56,815 - My gosh. 1028 00:37:56,900 --> 00:37:59,567 ♪ ♪ 1029 00:37:59,611 --> 00:38:02,320 - Jake, take a seat please. - Good afternoon, gordon. 1030 00:38:02,406 --> 00:38:05,907 - Tony, sit down please. Lan, sit down please. 1031 00:38:05,951 --> 00:38:07,659 - Yes. 1032 00:38:07,703 --> 00:38:11,955 - Two out of that entire room wanted to buy this box. 1033 00:38:12,040 --> 00:38:13,623 How does that make you feel? 1034 00:38:13,667 --> 00:38:14,874 - [sighs] 1035 00:38:15,002 --> 00:38:17,085 It makes me feel completely devastated. 1036 00:38:17,129 --> 00:38:19,671 - Let's get straight to the elephant in the room. 1037 00:38:19,715 --> 00:38:22,257 The branding and the marketing are off point. 1038 00:38:22,342 --> 00:38:23,258 Why? 1039 00:38:23,427 --> 00:38:26,052 - I coined the term re-noun. - Mm-hmm. 1040 00:38:26,096 --> 00:38:28,263 - I want to play to the high level of intellect 1041 00:38:28,348 --> 00:38:30,223 That was in the room of napa valley. 1042 00:38:30,309 --> 00:38:34,185 - It was napa valley, not silicon valley. 1043 00:38:34,229 --> 00:38:36,354 Comment cards I'd like to share. 1044 00:38:36,398 --> 00:38:40,942 "did not understand the re-noun." 1045 00:38:41,028 --> 00:38:44,571 They couldn't identify the concept. 1046 00:38:44,614 --> 00:38:46,948 It just left everybody... - Confused. 1047 00:38:46,992 --> 00:38:48,533 - Sat there with their mouth open. 1048 00:38:48,618 --> 00:38:53,371 - My team wanted to just barrel into the r-e thing 1049 00:38:53,457 --> 00:38:55,832 That we had going on, and it was a two on one. 1050 00:38:55,876 --> 00:38:58,084 I wasn't heard. 1051 00:38:58,128 --> 00:39:01,171 - For me, the name aside, the concept, 1052 00:39:01,214 --> 00:39:04,299 I truly felt like there was potential there. 1053 00:39:04,343 --> 00:39:06,676 - Two people out of that fricking room 1054 00:39:06,720 --> 00:39:08,011 Decided to pick up that box. 1055 00:39:08,055 --> 00:39:09,429 - Look, I think-- - do you think they're [bleep]? 1056 00:39:09,514 --> 00:39:11,923 - No, I do not at all. And I think what I-- 1057 00:39:11,933 --> 00:39:13,099 - And you're trying to tell me it work, 1058 00:39:13,185 --> 00:39:15,060 And I'm to say to you, "hello?" 1059 00:39:15,103 --> 00:39:18,104 - I take ownership of that 100%. 1060 00:39:18,231 --> 00:39:20,815 - Who was responsible for loading the box? 1061 00:39:20,859 --> 00:39:22,400 - Lan took the lead on the box. 1062 00:39:23,362 --> 00:39:25,320 - When was the last time you saw 1063 00:39:25,364 --> 00:39:27,072 A pair of socks in a wine glass? 1064 00:39:27,115 --> 00:39:28,782 - I mean, I haven't. 1065 00:39:28,825 --> 00:39:30,075 - No, nor have I, young lady. 1066 00:39:30,160 --> 00:39:32,452 - I thought it was a good use of space. 1067 00:39:32,496 --> 00:39:34,454 ♪ ♪ 1068 00:39:34,498 --> 00:39:37,248 - With your business, you do a lot of speaking. 1069 00:39:37,334 --> 00:39:39,250 Why weren't you in that presentation, 1070 00:39:39,336 --> 00:39:40,335 You personally? 1071 00:39:40,462 --> 00:39:43,129 - I put trust in lan to convey the name. 1072 00:39:43,215 --> 00:39:45,757 - But that's what left the whole room confused. 1073 00:39:45,842 --> 00:39:47,050 I've got it on cards. 1074 00:39:47,094 --> 00:39:49,803 I heard it straight from their mouths. 1075 00:39:49,846 --> 00:39:51,930 - I was ready. I wanted to pitch. 1076 00:39:52,015 --> 00:39:54,349 I was chomping at the bit. 1077 00:39:54,393 --> 00:39:56,101 - If you take ownership of that, 1078 00:39:56,186 --> 00:39:58,061 Follow it through to the end. - Yeah. 1079 00:39:58,105 --> 00:40:00,688 - That goes a long way for me in business. 1080 00:40:00,732 --> 00:40:02,357 ♪ ♪ 1081 00:40:02,442 --> 00:40:04,692 - Would you buy this box or send it to your friends? 1082 00:40:04,778 --> 00:40:06,444 ♪ ♪ 1083 00:40:06,488 --> 00:40:09,280 I'm asking a direct question, and it needs an answer. 1084 00:40:09,366 --> 00:40:10,865 Would you buy this box? - Okay, no, no, I would not. 1085 00:40:10,992 --> 00:40:13,034 ♪ ♪ 1086 00:40:13,120 --> 00:40:14,869 - This was your moment to shine, 1087 00:40:14,955 --> 00:40:16,246 But then you get into a situation 1088 00:40:16,248 --> 00:40:17,622 With the brand and the marketing 1089 00:40:17,707 --> 00:40:18,998 That you were no part of. 1090 00:40:19,084 --> 00:40:20,875 - I wanted to be. 1091 00:40:20,961 --> 00:40:23,753 - Thank you, tony. - [sighs] 1092 00:40:23,839 --> 00:40:25,755 - Thank you, lan. - Thank you. 1093 00:40:25,841 --> 00:40:28,508 - Jake, thank you. 1094 00:40:28,552 --> 00:40:31,177 ♪ ♪ 1095 00:40:31,263 --> 00:40:35,557 Recharge, reflect, and rethink. 1096 00:40:35,642 --> 00:40:42,564 ♪ ♪ 1097 00:40:45,360 --> 00:40:49,446 - This was a very tough, intense grilling, 1098 00:40:49,489 --> 00:40:53,450 And after much thought, I've made my decision. 1099 00:40:53,493 --> 00:40:55,243 ♪ ♪ 1100 00:40:55,245 --> 00:40:57,662 The person that will not be moving on 1101 00:40:57,747 --> 00:41:00,665 In the competition is... 1102 00:41:00,709 --> 00:41:05,545 ♪ ♪ 1103 00:41:05,589 --> 00:41:07,297 Jake. 1104 00:41:09,885 --> 00:41:11,968 You came up with the name re-noun. 1105 00:41:12,053 --> 00:41:15,305 You knew what that name and story meant 1106 00:41:15,432 --> 00:41:17,932 Better than anyone on your team, 1107 00:41:17,976 --> 00:41:21,769 And I honestly wish that you had stepped up 1108 00:41:21,813 --> 00:41:24,689 And presented your vision 1109 00:41:24,733 --> 00:41:27,099 Behind that name. 1110 00:41:27,110 --> 00:41:30,862 I've been a big supporter of your food app pepper... 1111 00:41:30,989 --> 00:41:32,155 - Thank you, gordon. 1112 00:41:32,240 --> 00:41:35,274 - But in business, if you start something, 1113 00:41:35,285 --> 00:41:37,243 Take it all the way to the finish line. 1114 00:41:37,329 --> 00:41:39,704 Don't drop the ball before you get there. 1115 00:41:39,789 --> 00:41:43,917 So for those reasons, I will not be investing in you. 1116 00:41:43,960 --> 00:41:46,503 We're done. 1117 00:41:46,546 --> 00:41:51,216 ♪ ♪ 1118 00:41:51,343 --> 00:41:53,092 Jake came up with the name re-noun, 1119 00:41:53,178 --> 00:41:55,053 And he needed to present that, 1120 00:41:55,138 --> 00:41:57,180 So people knew what he meant. 1121 00:41:57,265 --> 00:42:00,141 It was too confusing, and at the end of the day, 1122 00:42:00,268 --> 00:42:03,853 I can't invest in someone who does not follow through 1123 00:42:03,972 --> 00:42:06,481 And own their ideas from start to finish. 1124 00:42:06,566 --> 00:42:08,775 ♪ ♪ 1125 00:42:08,818 --> 00:42:10,109 - I'm devastated. 1126 00:42:10,195 --> 00:42:13,363 It's so much earlier 1127 00:42:13,406 --> 00:42:15,990 Than I deserve to be going home and than I expected 1128 00:42:16,076 --> 00:42:19,410 Of myself and than I think others expect of me too. 1129 00:42:19,496 --> 00:42:22,205 - I know gordon really wants me to step up, 1130 00:42:22,290 --> 00:42:24,666 So, you know, all gas, no breaks. 1131 00:42:24,793 --> 00:42:26,417 Not holding anything back. 1132 00:42:26,503 --> 00:42:29,629 We're gonna get real saucy in the next upcoming weeks. 1133 00:42:29,714 --> 00:42:32,715 [applause] 1134 00:42:32,759 --> 00:42:34,551 - Oh, my gosh. 1135 00:42:34,594 --> 00:42:36,711 ♪ ♪ 1136 00:42:36,763 --> 00:42:38,137 - Next time... 1137 00:42:38,265 --> 00:42:39,722 I'm gonna be testing your time management, 1138 00:42:39,766 --> 00:42:40,890 Ability to advertise, 1139 00:42:40,976 --> 00:42:42,976 And above all, your quality control. 1140 00:42:43,061 --> 00:42:44,477 - We got this! 1141 00:42:44,479 --> 00:42:47,814 - I want you to run a delivery only restaurant. 1142 00:42:47,899 --> 00:42:49,148 - Oh, we got our order! 1143 00:42:49,192 --> 00:42:50,441 - Nobody really knows what's going on. 1144 00:42:50,527 --> 00:42:51,943 - I don't know where your head is at the moment, 1145 00:42:51,987 --> 00:42:53,987 But it's not in the game. - Same advice. 1146 00:42:54,114 --> 00:42:55,321 Stay in your station, baby. - No, no. 1147 00:42:55,365 --> 00:42:58,116 - Mrbeast is the guy on social media. 1148 00:42:58,201 --> 00:42:59,367 - This guy had tears in his eyes. 1149 00:42:59,452 --> 00:43:00,827 - I've never had that happen before. 1150 00:43:00,870 --> 00:43:02,328 - [bleep]. 1151 00:43:02,372 --> 00:43:03,371 - I've got one big surprise for them, 1152 00:43:03,456 --> 00:43:04,998 And they've got no idea what's coming. 1153 00:43:05,041 --> 00:43:06,708 - No! - No way! 1154 00:43:06,793 --> 00:43:08,710 [upbeat notes] 1155 00:43:08,795 --> 00:43:10,420 [dramatic musical sting]