(theme music playing)
Now, let's move on to our online promotion strategy.
According to our survey on mobile social media usage,
among people in their 20s and 30s,
Instagram is the most popular social media platform by far.
And among those in their 30s and 40s, the most popular platform is Cocoa Story,
and this is followed by B Band and U Community.
Instagram is used more by male consumers.
(sighs)
SPEAKER: And by age,
it's most used by teenagers,
and you can see that over in this chart here.
PR JOA
I'm sorry for the long wait.
Is your boss around?
She'll be right here.
Well, you're up next, so just hang in there.
You seem used to this.
Cheering me on like you don't know anything. It's weird.
(melancholic music playing)
(inhales deeply) Well, whatever. Here she comes.
Yoonjo.
Don't mess with me. Please, don't.
(melancholic music continues playing)
(footsteps approaching)
Hey, so you're ready?
-YOONJO: Yeah. -Great, let's go.
Now, our last presenter, PR Joa.
(melancholic music continues playing)
MARKETING TEAM 1 TEAM LEADER KO DONGKYUN
(breathes nervously)
(clears throat)
-(exhales deeply) -SUNTAE: A quick question.
Who's presenting for the company?
Wouldn't it be the CEO?
HEEYOUNG: Um, yes, but Ms. Yoonjo Park will give the presentation--
No, she won't. Please do it yourself.
Well, that's how the other agencies did it today.
Ms. Park came up with this proposal. She can do it.
I think you ought to do it.
SUNTAE (scoffs): They all had someone else come up with it.
It's not like I'm speaking Greek here.
Oh, I see. You're not prepared for that.
(sighs)
(dramatic music playing)
EUNJEONG: Did Song call Heeyoung here?
To screw her over?
And she actually came?
CHULJUN: That's how hard it is to make a living.
(sighs)
Okay, well then... I can present it.
(sighs)
She's not prepared. Doesn't seem eager at all.
Sorry?
SUNTAE: Oh, I'm sorry. (chuckles)
I didn't mean for you to hear that.
-(tense music playing) -SUNTAE: Well, now...
Not putting on makeup in your daily life, well...
I suppose that's your choice, but uh...
This is about cosmetics, it's...
about the launch of a new cosmetic product, right?
You're the CEO bidding for this... (scoffs)
...and yet... (chuckles scornfully)
I mean, uh... (sniffs)
(mic feedback)
Listen. Have you even used any of our products before?
(Suntae scoffs)
How could I possibly trust you with this? (scoffs)
(tense music continues playing)
(inhales sharply)
Sorry about that. I... I have a skin condition, sir,
so I hope you'll understand.
-So you haven't used it. -Sorry for the confusion...
I guess, well, that's your issue.
SUNTAE: Oh, man.
What, am I being too demanding here?
I don't think it's wrong to expect an alleged pro to act professionally.
Well, this is awkward.
EUNJEONG: What's wrong with Song? He's being a total jerk.
CHULJUN: He just got his PhD. He just wants someone to lecture.
Excuse me, Mr. Song.
YOONJO: I'm Yoonjo Park from PR Joa.
Sorry to interrupt, but a question for you, sir.
The CEOs of the other agencies you met with earlier,
were they wearing makeup?
-(scoffs) -Oh, they weren't, because they're men.
Ah, so they don't have to wear makeup.
But if they were true professionals,
they should've worn makeup for you,
especially for their presentation on cosmetics
regardless if they usually wear it.
(bright music playing)
Who are you?
Yoonjo Park, sir.
Back to the presentation.
Okay. Let's get started then.
(upbeat music playing)
DANCING
(high-pitched cheering)
SOJU
(utensils clattering)
I'm curious. Were you being honest when you talked about your skin condition?
Oh, no. (chuckles softly)
I'm gifted with beautiful skin, you know.
On my otherwise crappy body, my skin is the only healthy part.
(Heeyoung chuckles softly)
(scoffs)
(gentle music playing)
HEEYOUNG: Wow, so, uh...
Well, there you were, talking to that guy there.
(sighs) How did you stand up to him like that?
You're a lot braver than I am, I'll say that.
(Yoonjo chuckles softly, inhales sharply)
That guy was just so rude.
So, it wasn't about being brave.
(sighs) I'm sorry.
You should've given the presentation, just for the experience.
He said the other CEOs gave the presentation themselves.
It made sense for you to do it.
You know, I did a lot of rehearsing by myself, so...
-(soft grunt) -It was a good experience.
(sighs) What nerve they have.
I mean, seriously.
It's been decades,
but their high-horse attitude still hasn't changed, right?
(gulping)
YOONJO: We were set up to fail, right?
And the fact that we knew it, you know,
but still had to keep up appearances, it's just a lot to process.
(scoffs) It's pretty sad.
(sighs)
I know. Here's to us.
(Donghoon exhales deeply) Huh.
Hey, there. Hi. Sorry I'm late.
(exhales in relief)
Oh, you're Earth Comm's...
Do you mind if I join you?
Uh, what?
I haven't seen Heeyoung in a long time.
I knew she'd be drinking...
-Mm-hm. -...so I asked if I could join her here.
Oh, yeah. Cool.
YOONJO: I mean, you're already here, so...
(chuckles) All right.
Donghoon, so you had dinner with your employees already?
Yeah, they seemed to wanna go grab another drink by themselves,
so I let them.
Man, that's why you called me. Because you had spare time.
HEEYOUNG: It's not because you missed me?
Come on. It's one of the reasons.
-Let me pick up the check here then. -Aw...
To make up to that coffee spill.
Well, I don't think you can just charge this all to your corporate card.
Maybe by using your own?
It's my own. I swear.
-(Donghoon chuckles) -(scoffs)
I don't know.
Why would you pay for this to make up for my shirt?
You should pay me directly, you know.
Wait. Did something happen with you two?
What shirt is this?
-(sucks teeth) -YOONJO: Oh.
The chocolate latte disaster from this morning. Hmph.
Oh, so this is about you getting a new blouse?
Mm-hm.
But didn't you buy that with my credit card?
The corporate card?
(comical music playing)
Huh.
Just pay for our meal here, and we'll call it even.
DONGHOON: Huh.
"CELLTICS" PROMOTION BID PRESENTATION EVALUATION
(paper rustling)
CELLTICS ON/OFFLINE CAMPAIGN PROPOSAL PR JOA
(sentimental music playing)
YOONJO: You seem used to this.
Cheering me on like you don't know anything.
Don't mess with me. Please, don't.
CALLING YOONJO
(ringing tone)
(sentimental music continues playing)
(ringing tone continues)
OPERATOR: The number you're trying to reach is currently unavailable.
At the tone, please leave a message.
Oh. You're here to party?
And I thought everyone had left!
Don't be so happy.
I'm not gonna go out drinking with you tonight.
Wait, what?
But we're done with the presentation.
So what? It's not like we gave one.
Yeah, but we watched one.
Such a tough journey, it was.
(exasperated sigh)
Anyway, I can't tonight.
-(childishly) But why? -I can't.
-Why not? Why not? Why not? -(grunts)
-Why not? Why not? Why not? -Stop it.
-Why not? Why not? Why not? -(snaps)
(Chuljun gasps)
(quirky music playing)
-(Chuljun shrieks) -(Jaemin growls)
HEEYOUNG: Seriously, it's too much, it makes me wanna cry, you know.
I hear that. I mean, I get it.
-I really do get it. -HEEYOUNG: Mm-hm.
But it still really hurts, you know.
It's just like they, um... They wanna say, "Take the hint and leave us, buddy."
-Every time they look at me like that... -HEEYOUNG: Oh, I know.
-I totally get it. -Uh-huh.
HEEYOUNG: I mean, come on, guys! Your boss wants to drink too, you know.
She wants to join you for another round, yeah?
-DONGHOON: Do you mean that? -HEEYOUNG: Yeah.
HEEYOUNG: Yoonjo, this is all just for show.
-This whole bidding. -Congrats.
They've already decided to go with Earth Comm.
MARKETING TEAM 1 TEAM LEADER KO DONGKYUN
SUNTAE: Who's presenting for the company?
She's not prepared. Doesn't seem eager at all.
(Suntae scoffs)
How could I possibly trust you with this? (scoffs)
DONGHOON: You really have to drink with me--
-HEEYOUNG: Yeah, yeah. Well, you know. -DONGHOON: Yeah.
HEEYOUNG: You know what, let's do that.
We should get together whenever that happens.
Bosses get lonely.
You really have to drink with me, okay?
HEEYOUNG: Well, tell me how come you don't call me
-anymore, huh? -DONGHOON: I've been a little busy.
HEEYOUNG: Oh, you're too busy to call me now?
-DONGHOON: That's not-- -Ms. Kim.
Yeah?
(somber music playing)
Are you really... I mean, you can't be okay with all this.
YOONJO: It's just...
Well...
I know it's not Earth Comm's fault.
HEEYOUNG: Yoonjo.
It's just...
Well, I just can't help feeling jealous.
And why is that?
Why do I hate this so much?
You're drunk, Yoonjo.
(inhales deeply) Yep, I'm pretty wasted.
(clears throat) I'm just gonna...
(somber music continues playing)
I'm sorry.
(indistinct background chatter)
By the way, Ms. Kim.
(scoffs) You're right.
That's just how it goes.
That's just how...
how our world works.
That's how you can still be friends with Mr. Seo here,
no matter how awful things are in this stupid, competitive field, and...
you getting no respect today.
-Yoonjo. -YOONJO: I know.
But it's just so...
(inhales sharply) It's just so unfair.
You deserve better.
(somber music continues playing)
(sobbing softly)
Enjoy your evening.
(rain pattering)
-(door closes) -Is she okay?
Just take a shot.
(gulping)
(somber music continues playing)
(sobbing)
(whimpers, groans)
(sobbing continues)
(phone vibrating)
JAEMIN
(sighs)
(vibrating continues)
(vibrating stops)
JAEMIN YOU HAVE A NEW MESSAGE
MISSED CALLS FROM JAEMIN
TALKTALK
JAEMIN
JAEMIN: Pick up before I get mad. I mean it.
(Eun sighs)
(phone vibrating)
Oh. Hey, it's Yoonjo. She just texted.
What did she say?
YOONJO UTOPIA
What did you say to her to make her send this?
"Pick up before I get mad. I mean it."
I guess she means she wants to meet here.
(clicks tongue) I sense a war.
Uh...
JAEMIN: I guess I'll head home then. Uh...
EUN: Hey, hey, hey.
The hell do you think you're going?
Look, if you did something bad, just face her.
Don't drag it out, okay?
(tired groan) I'm going in.
Whoo!
(door opens)
(door closes)
(blows air)
(thunder clapping)
(loud thunder clapping)
(eerie music playing)
(footsteps approaching)
(Yoonjo sighs)
YOONJO: You're better off, so you're buying.
Hey, Eun, bring out the most expensive thing here.
Oh, oh. One sec.
EUN: So, why would you go around getting soaked through like that?
You don't like getting wet?
(scoffs) Just, like, take a shower then.
The rain's strong, it could drill a hole right here. Right here.
The hole's not here.
It's here in my heart.
(scoffs) Such a drama queen--
(awkward comical sting playing)
(inhales deeply)
-Let's drink first. -Yeah.
(all gulping)
(grunts)
(exhales sharply) Wow!
(breathes sharply)
(mutters, grunts)
(gulping)
(sighs)
(exhales nervously)
-Listen, Jaemin. -Yeah?
(sighs, slurps)
-Oof. -(gulps)
Wow.
Jaemin.
(mutters nervously)
(glass thuds)
I'm listening.
Hey, Jaemin Ryu!
(soft gasp)
You're really an asshole.
(pensive music playing)
All right, Jaemin. Have a good night.
JAEMIN: Sure.
BYUNGMAN: Congrats.
DONGHOON: Thanks. Thanks so much, sir.
YOONJO: You were one of them. You knew everything,
and you looked like you're completely used to it.
(pensive music continues playing)
You make me so mad.
How could you lie to me?
I'm really sorry.
I really am. Believe me.
Whatever.
EUN: Hmm...
Okay. Well, I can understand why he couldn't tell you.
-(sniffling) -EUN: Can't you?
Yeah, whatever. Okay, I know.
Just needed to vent a little bit.
(inhales deeply) Okay, vent away.
Yell and cry as much as you want.
Oh, just shut up, or I'll cry.
Well, I think you're already crying.
Anyway, regardless of the result,
I could see how hard you worked.
I really mean that. Your proposal was great.
It really should've been you.
EUN: Ah, hey.
Doesn't it make you feel weird
to say something like that? (snickers)
In my heart, you're the winner. I would choose you.
(uplifting music playing)
-No, cut it out! -(music stops)
(Eun giggles)
-Hey. -(liquid pouring)
Nice try. You're so childish.
You do this and make up.
-(Jaemin chuckles) -(scoffs)
-You see? -Enough of this.
Hey, let's just have a drink.
-EUN: Cheers! -(glasses clink)
JAEMIN (sighs in relief): Here we go.
(gentle music playing)
(ice cubes rattling)
YOONJO: (sighs) They say that...
you are given three really big chances for changing your life.
EUN: Who said that?
YOONJO: The Book of Changes.
-The Book of Changes? -YOONJO: Mm.
(sighs)
YOONJO: I thought this was it.
I really thought one had come.
But I was wrong.
(Yoonjo's glass thuds)
YOONJO (groans): This really sucks. Bleh...
It really does, but who's paying for all this?
-You are, dumbass. -You are.
Uh, why?
Well, you're the richest here out of all of us.
I told you when you got here that if you're better off,
then you're paying for us.
-She did say that. -YOONJO: Uh-huh.
-How much is this? -1.8 million won.
(gasps)
(comical music playing)
(scoffs)
Hey, I'm a salaried employee.
You make more than I do.
And I'm losing money.
(frustrated groan)
-(bottle thuds) -(groans)
JAEMIN: Why do I make so much money?
Fuck my life.
-He's such a drama queen, seriously. -(Eun sighs)
(eerie chiming)
CHULJUN: Chief Strategy Officer, Jihyeon Lim,
the only daughter of Seyong's founder, the late Changsoo Lim.
(upbeat music playing)
Under the Management and Strategy Division are
the Strategy Planning Department,
HR,
the Legal Team,
and the PR Department.
The truth is, the Management Strategy Division
is a little something created by Mr. Changsoo Lim
to give his daughter more power.
He was worried, you see,
that she might not be able to take over the company once he passes away.
SEYONG OPERATION DIVISION VICE PRESIDENT JUNG GUYOUNG
Of course, sir.
SEYONG SALES DIVISION DIRECTOR KIM YEONSOO
So why is that?
Because Vice President Guyoung Jung,
also the head of Operation Division, drives Seyong like no other.
You see, he co-founded Seyong alongside Mr. Changsoo Lim.
(Chuljun giggles)
CHULJUN: The relationship between Mr. Jung and Ms. Lim?
It's good...
on the outside.
(upbeat music continues playing)
(whispers) That's it.
If you're just to lift the veil here,
even just a little bit, you could tell.
Oh, yes.
There's going to be a fierce power struggle at play.
-(phone vibrating) -Oh!
Excuse me.
Oh, Jaemin.
JAEMIN (over phone): Where are you?
Uh, meeting room?
Yeah, I'm right here.
Hey, lookie, lookie.
(Jaemin sighs)
(phone beeps)
What are you doing here...
(comical upbeat music playing)
JAEMIN: The interns.
Wow, with a team this big, you must be working hard.
I'm, uh, briefing them on Seyong's management.
(whispers) Intro to the epic drama?
(whispers) Bingo.
You're interrupting. What's up?
Ah, Ms. Jeon in Cosmetics wants to speak to you about the bidding--
Oh...
CHULJUN: And you're in charge of that now.
You took it over from me, sir.
(awkward sting playing)
(crow cawing)
(sighs)
(chuckles softly) Okay.
(Jaemin sighs) Okay.
(door closes)
What a silly man.
But it's important to remain professional. Got it?
(inhales sharply) You're here.
I didn't think you'd be attending.
You're not even done with the mourning period.
JIHYEON: This isn't the 18th century.
Well...
It's not like I have to sit by the grave for 49 days.
Hmm.
-You got me there. -Hmm.
(tense music playing)
Well, I thought you asked me to stay because you had something to say.
Yes, just some advice.
Hang in there and keep it up.
(scoffs softly)
I appreciate it.
(snickers)
You've had a lot going on, so you probably didn't hear this.
There's been some bad press.
The PR department's not doing their job.
I might manage them myself,
putting them under the Operation Division.
JIHYEON: No need.
I can take care of that.
(scoffs) Okay.
(tense music continues playing)
CHIEF STRATEGY OFFICER LIM JIHYEON
DAEGUK DAILY
BRIBERY INVOLVED IN BID TO REPLACE SEYONG'S SUPPLIER?
(sighs)
Get me the PR head.
Ma'am.
(footsteps receding)
PLANNING DEPT.
JAEMIN: I'm sorry?
DAJUNG: We had a few discussions about this,
and we selected a proposal.
This one.
CELLTICS ON/OFFLINE CAMPAIGN PROPOSAL PR JOA
Ms. Jeon.
I know that we're supposed to pick Earth Comm,
so Earth Comm can just use this proposal instead.
I heard it's happened before.
(pages flipping)
From creative ideas to media strategy...
this is better.
CHULJUN: It did happen before. With another agency, not Earth Comm.
That's fun.
So what's next?
Well, there's no protocol.
It's not like the loser agencies would be,
"Oh, no, you don't need to pay us.
Please, my god, go ahead and steal our ideas."
I mean, can't they sell their proposal, like, at a fair price or something?
Just let Earth Comm take care of it.
If they're willing to pay for it, they will.
Anyhow, just proceed with PR Joa.
(Chuljun sighs deeply)
CHULJUN: Mr. Song will have a total conniption over this.
PR Joa's proposal?
(chuckles)
Wow, that wasn't on my bingo card.
Yeah. No way. Tell them we can't.
It's Dajung Jeon of Cosmetics?
Yes, sir.
Always the newcomers that pull stupid shit like this.
-(dialing beep) -(sighs)
Where's she from again?
She thinks she can use the proposal I threw out?
But it's true PR Joa's ideas were much--
-Damn it! -(phone beeps)
Not answering her phone.
SUNTAE: Jaemin.
Please don't do this.
-You-- -(phone vibrates)
Hi, Mr. Jin.
-Yeah. -(sighs)
SUNTAE: Oh, sure. I'm on my way.
Yep.
Hey, come with me.
CHIEF STRATEGY OFFICER
JIHYEON: You're saying...
you gave them money and let them make a fool of us again?
Oh, no, of course not.
They'll publish a correction soon, and then, we'll...
No one ever reads the correction.
But they... they do.
The VP sure will.
(cheeky music playing)
(Jihyeon sighs deeply)
JIHYEON: What do you got?
Let's publish a big story about Seyong doing something good.
That'll satisfy our press-loving Mr. Jung.
-Mr. Song. -Yes?
Anything?
Uh... Sorry?
I'll think about it. Absolutely.
And who are you, darling?
Oh, this is assistant manager Jaemin Ryu of PR.
Oh, Jaemin!
The one who writes all our great statements?
(chuckles)
I'm surprised you remember that, ma'am.
You're just so incredibly smart, Ms. Lim. Much smarter than my wife.
(chuckles)
So what about you?
Can you come up with a shiny distraction for media use?
To bury our alleged power abuse.
Something that all the other companies are doing but we aren't.
But it shouldn't look like we're copying them.
Something fresh, new, exciting.
(tense sting)
(upbeat music playing)
(chuckles nervously)
Non-discriminatory employment.
Non-discriminatory employment?
But you hear that every day.
JIHYEON: You can't exactly say it's discriminatory.
The other companies do it. We're the only ones who haven't yet.
When hiring workers on their experience,
we would let employees pick the people they want to work with.
(soft grunt)
Okay!
(exhales sharply) Prepare everything
-for the next executive meeting. -Ma'am.
Give a press release to everyone except Daeguk.
But Ms. Lim, if we do that to Daeguk Daily,
-the aftermath will be-- -JIHYEON: Then pull the ads. I don't care.
(loud bang)
Don't let them have the power. Strike first!
Oh. (chuckles nervously)
Dismissed.
-Yes, dismissed. -Yes.
(footsteps receding)
(exhales sharply) This is the recent news about Ms. Goo.
(pensive music playing)
SECRETARY HONG: She has gotten job offers from several Korean companies,
but she turned them all down.
Isn't she your friend from college?
-She might accept it-- -We hate each other.
(soft gasp) Oh.
We both fought over the same guy.
(both chuckle)
We haven't talked in over 20 years.
2022 INFLUENTIAL FEMALE LEADER PR CONSULTANT, GOO YIJUNG
-Ms. Kim! -Hmm?
Siljang's babies.
-HEEYOUNG: Wow, they're finally here. -(babies crying on video)
-HEEYOUNG: Look at them. -(Siljang whispers on video)
YOONJO: They're beautiful.
HEEYOUNG: Wow, they look like her. They really, really do.
YOONJO: You're right. (gasps)
-Aw, look at those plump cheeks. -(chuckles)
-Just adorbs! -They're beautiful.
-(laughing) -(Yoonjo giggles)
I think...
I think things will get really tough for Siljang now.
It's hard to raise just one child these days, but twins?
I know. And she doesn't have anyone who can help her.
It's just terrible.
Well, that's for sure.
She'll need more money. (chuckles softly)
It's not easy.
HEEYOUNG: You're right.
I have my own problems. I should worry about myself.
-YOONJO: Aw... -HEEYOUNG: Oh, man.
-GIRLS: Thank you. -Here are your drinks.
-Enjoy. -Thanks.
Goodbye. Bye now. Hello.
(indistinct chatter)
This is that bakery you're obsessed with, isn't it?
Oh, yeah, it's pretty popular.
YOONJO: The bread isn't even that good, but people seem to like it.
Anyway,
I just need something to make them interested.
HEEYOUNG: It's a thought.
Do they even have money for promotion?
Oh, well, if the idea is good enough, the money isn't...
-HEEYOUNG: Hmm. Hmm? -I've got it.
I'll get you a new client this time. A nice one, you'll see.
Oh, wow! So you're doing sales now? (chuckles)
Well, I'd really appreciate that, you know.
-But I'm a little embarrassed -(both laugh)
You're fine.
I'm gonna check out this place a little more,
but I'll see you later, okay?
Oh, yeah, yeah, yeah. Let me throw this out for you.
Good luck. Good luck getting a new client!
(laughing) Thank you. Oh, I'm embarrassed...
But I'm happy. (laughs)
(happy music playing)
Okay.
(indistinct chatter)
Excuse me.
I was wondering why this is so popular.
Well, this is protein bread, ma'am.
Oh, okay, but this is... this isn't the only place that makes protein bread.
It's a limited amount.
Plus, it tastes better than all the other protein bread we've had.
Oh.
-Hey! Wait, wait, wait. -(keyboard clacking)
Yeah, yeah, yeah. Okay.
-Where are you? -Okay, okay!
Hey, cover me from behind.
Cover me!
Okay. Got it.
Wait, hey!
Shit! What the fuck?
HAEJO: I told you to cover me from behind!
Why the hell...
-FRIEND 1: I couldn't fire my gun! -HAEJO: Are you freaking kidding me?
What are you doing?
You have no sense of direction at all!
-Hey, hey! -Go, go, go!
Hey, load your gun!
(indistinct shouting)
(sighs)
-FRIEND 1: Hey, hey! -What are you doing?
-FRIEND 2: Go, go. Shoot! Shoot! -Come on, come on!
(bangs on table) Yes!
(all cheering)
FRIEND 2: Oh, my gosh. We did it.
(comical music playing)
-Good. -What? Go away.
I've been here for a while now.
Who is she?
I'm Haejo's sister. Hey, gamers.
Huh, didn't you say your sister died?
YOONJO: Oh, really?
And when did I die?
Whatever.
Next.
Why don't you join the army after you graduate?
I think you found your calling.
-Just go. -Try it.
YOONJO: I hear it's popular. High schoolers love it.
Just try it. There' s enough for you and your friends.
HAEJO: What is it?
Protein bread.
A lot of kids at school like that stuff.
-HAEJO: It helps you lose weight. -Oh.
Do you girls wanna lose weight?
Calm down, boomer.
Here, it's protein bread. Here you go.
-Oh. -Thanks.
-HAEJO: Enjoy! -Awesome. Thank you.
-FRIEND 1: Ooh. -(munching)
-Mmm! It's so good. -Mmm.
-So good. -You sure you can lose weight with this?
-HAEJO: Mmm. Oh, it's so good. -CHAEYEON: Wow.
-Is it good? -It's quite soft.
-FRIEND 1: This is protein bread? -HAEJO: It's good.
-CHAEYEON: Yeah, yeah. -FRIEND 1: Huh.
-You'll definitely lose weight with this. -This is so good.
(blows air)
(Suntae sighs deeply)
Here's the situation.
Mr. Jin just spoke to Mr. Kim.
Yeonsoo Kim, head of Sales?
It looks like... (sighs)
...we'll have to go with PR Joa.
Call Donghoon Seo. He's Earth Comm. Just let him know.
Dajung Jeon's a character... (chuckles)
SUNTAE: She said she understood me.
I can't believe she brought Mr. Kim into this.
(Suntae chuckles, inhales sharply)
Yeah, yeah. Tell him to make a new proposal first,
as if it's their original.
(pensive music playing)
What?
Nothing, sir.
(Jaemin sighing)
-(sighs) -(mouse clicking)
(pages flipping)
CELLTICS ON/OFFLINE CAMPAIGN PROPOSAL PR JOA
(somber music playing)
Yeah, I understand.
So then, what's your plan here?
(chuckles)
Oh, uh... I'm, I'm sorry.
I wasn't laughing at you.
Well...
I'll take care of it.
(sighs)
(gentle music playing)
ANG'S BREAD
(clicks tongue)
(soft groan)
ANG'S BREAD
So the two of you barely have enough time to bake
as well as manage the store, right?
Our plan is to run all your social media accounts online
and create an online store, of course.
We gotta be online?
You could become a hit among teenagers.
You have to take this seriously 'cause right now,
-this market-- -MAN 1: I think we just...
don't have enough funds for promotion right now.
Oh, we can talk about payment again
after your sales increase. What do you think?
-MAN 2 (whispers): Should we do it? -MAN 1 (whispers): Yeah.
Yeah, that sounds great.
-(gasps, chuckles) -(upbeat music playing)
Okay.
YOONJO: Here's this.
Take a look.
ANG'S BREAD
(camera shutter clicking)
ANG'S BREAD #PROTEIN BAR #PROTEIN CAKE
(camera shutter clicks)
(upbeat music continues playing)
(plastic rustling)
BLIND TEST
SEO DONGHOON/CEO EVALUATION BASED ON ABILITY
CELLTICS ON/OFFLINE CAMPAIGN PROPOSAL PR JOA
ANG'S BREAD
Hey, party people. Haejo online.
I'm here at Ang's Bread, and I'm reviewing their products.
Now, through here...
-HAEJO: Hello, sir! -Hello.
-(laughs) -HAEJO: Smells good.
Oh, my gosh, guys, look here.
So adorable!
And now, it's time to try their protein bread. Let's roll.
It's protein bread, yo!
HAEJO: This is the bread that won't make you fat.
(munching)
Wow, it's so fucking good!
(whispering) Hey! No swearing.
Wow, it's freaking good.
HAVE YOU TRIED ANG'S BREAD? THEY HAVE GREAT PROTEIN BREAD!
-(gasps) It's amazing. -(man chuckles)
GIRL 1: Ah, look at all these amazing colors!
-GIRL 2: Isn't the logo cute, too? -GIRL 3: Oh, you know their bread?
-GIRL 4: This is so pretty! -GIRL 5: The bread
-that won't make you fat. -(overlapping chatter)
#HONEST REVIEWS #DONUT REVIEW #TASTE
I don't usually eat a lot of bread, but this, I like.
It's a special protein bread, so clearly, better for your weight.
NORTUBE: IT'S NICE OUT TODAY! TALK WITH US
ANG'S BREAD... HAVE YOU HEARD OF IT? IT'S POPULAR SO I GOT SOME.
HAVE A PROTEIN BREAD WHEN YOU'RE TIRED!
-HAEJO: And a rich chocolate flavor. -(girl gasps)
It's good!
HAEJOTUBE HAVE YOU TRIED THIS?
-GIRL 1: Want some of mine? -Mm.
-GIRL 1: I'll try yours. -Good.
(girls giggling)
THIS IS THE SNACK YOU ASKED ABOUT.
I ALWAYS KEEP A COUPLE WITH ME!
THEY HAVE PRETTY GREAT BREAD
(pinging)
DATE, ORDER, PAYMENT
CEO
YOONJO: Hey, Ms. Kim! (gasps)
What?
Come. Come over here, quick. Come!
Oh, oh, oh. Wait, wait, wait.
(Yoonjo chuckles)
Look at that!
ORDER, PAYMENT, REFUND (CANCEL/RETURN)
LAST 7 DAYS PAYMENT TOTAL: 23,493,500 WON
That's amazing! Oh!
HEEYOUNG: Their sales are going through the roof!
I'm so happy.
Oh, oh, oh... it's going up! Look at you!
You did it!
-(squeals) -You made it!
(both cheer and laugh)
HEEYOUNG: Oh, my gosh! You are my star!
Great job. I gotta catch my breath! This is awesome!
(happy music playing)
DAEGUK DAILY
IF YOU CAN'T QUIT BREAD, ALLOW YOURSELF "PROTEIN BREAD"
"PROTEIN BREAD" IS MADE WITH PROTEIN POWDER...
DAEGUK DAILY, REPORTER CHOI HYEYOUNG
JAEMIN: Hey, workaholic.
So... (sighs)
Are you happy and excited?
It feels amazing. I'm on sky nine here, you know.
(chuckles) It's "cloud nine".
-What? -JAEMIN (over phone): It's cloud nine...
(sighs)
It's... anyway--
Thank you. For the article, I mean.
When'd you find the time to give it to Hyeyoung?
Too easy.
It was nothing.
JAEMIN: Just buy me a drink.
You make much less money than me,
but you still... (groaning)
...but you still owe me one.
(groans)
Why are you sounding like that?
Don't change the subject.
(exhales deeply)
(scoffs) Well, you sound disgusting.
(phone beeps)
YOONJO
(phone vibrating)
Hey, Jaemin Ryu speaking.
"Special employment of experienced workers
through junior employees' blind screening.
No qualifications.
Education or personal connections no longer needed.
Employees selecting their own co-workers..."
I want you to emphasize "junior employees" when you put it out, okay?
Underline "only experience matters".
Right.
Oh, one thing. Make sure it's clear. It's for a temporary position.
Not a regular position?
Why open recruitment if it's so easy to get a regular position?
SUNTAE (sighs): Do well,
they'll be offered a position in two years.
(paper rustling)
That's how hard it is to prove yourself here at Seyong, you know.
What?
Then people won't apply, is that what you're worried about now?
Oh, no. Applicants will swarm like bees.
JAEMIN: Korea, a living hell.
See? That's what I'm saying.
Go on.
-SUNTAE: What a surprise. Jaemin... -(comical music playing)
...is the only person on our team
who's actually here to work.
(Suntae chuckles, grunts)
-SUNTAE: Oh. -(loud bang)
I mean, uh...
aside from me.
(chuckles scornfully)
See you tomorrow.
You happy?
Happy to be the only good one?
-You're number two. -(exhales slowly)
But two is crap.
(Chuljun scoffs)
(keyboard clacking)
NO QUALIFICATIONS! BRING EXPERIENCE ONLY!
JUNIOR EMPLOYEES WILL BE BLIND SCREENING?
THEY'RE HIRING BASED ON WORK-RELATED CAPABILITIES!
NOTHING IRRELEVANT ON THE APPLICATION! NO QUALIFICATIONS!
LET'S APPLY TO SEYONG'S BLIND RECRUITMENT!
2022 SPECIAL RECRUITMENT OF EXPERIENCED WORKERS
NO QUALIFICATIONS! BRING EXPERIENCE ONLY!
(mellow pop music playing)
QUALIFICATIONS
EDUCATION/LANGUAGE ABILITIES/GENDER/AGE: NO REQUIREMENTS
FEMALE AUTOMATED VOICE: Your bus is arriving soon.
(bus approaching)
(phone chimes)
JAEMIN YOU HAVE A NEW MESSAGE
SEYONG'S OFFICIAL WEBSITE
Excuse me.
Oh, I'm so sorry.
2022 SPECIAL EMPLOYMENT OF EXPERIENCED WORKERS
(bus doors closing)
NO QUALIFICATIONS! BRING EXPERIENCE ONLY!
(bus engine rumbling)
-HWAJA: Thank you. -MAN: Here we go.
Thank you so much.
-HWAJA (groans): Thank you, sir. -(chuckles)
HWAJA: Love the car.
MAN: Is... Is this the right place?
HWAJA: Um, yeah. Building...
-103. -103 Building. Yeah, yeah, yeah.
Come on. Oh, my god.
-Oh, my god! Hwaja! -Oh, my god!
-MAN: Careful! You're not 25, you know? -I think I pulled my thigh muscle.
-(Hwaja cackles) -Okay, you scared me.
-(both laugh) -I'm such a klutz.
-HWAJA: Oh, my goodness. -MAN: It's all right. You're all right.
YOONJO (shouts): Hwaja, please!
(comical music playing)
(Hwaja mumbles)
That feels so nice.
-Back off. I'm her daughter. -What?
I'll take her from here. You can get going now.
So, uh, please leave.
Don't forget to call...
Wait, Hwa...
HWAJA: Call me!
(man groans)
MAN: Ah, shit.
(sighs)
What is this place? Where do you keep going to hook up?
Ah, your momma still got it, huh?
That's why you hook up with those guys? To prove that?
(rapping) ♪ I'm, uh-huh, Momma, yeah ♪
(giggling)
-Hwaja, please. -HWAJA: Come on.
(stomps) Come with me!
You'd be a lot more fun if you wound up that ice cave.
What do you think about me working over at Seyong?
Is it that you don't like men?
What about women? Get a girlfriend if you like.
How would you feel if I worked at Seyong?
Seyong?
(snorts)
More like "boring".
(groans)
Boing.
-(Hwaja chuckling) -(sighs)
What?
(dramatic music playing)
What? Are you kidding me?
What do you suggest I do?
Never work with Seyong again? Refuse to do it, or do what?
(inhales sharply, sighs deeply)
(blows air, sucks teeth)
(both sigh)
There's a fridge. It's outside there.
There's a bottle of soju in it.
-Go, bring it. -Heeyoung.
What is it you wanna do, Donghoon?
(Donghoon breathes deeply)
Please, just tell me what I should do here.
Make it easy.
(sighs)
(Donghoon sighs)
(bottles rattling)
(chair screeches)
-(bottle thuds) -(sighs)
HEEYOUNG: I'm just as confused.
Yeah.
It's all Yoonjo's work.
You would be lucky to have her.
(upbeat music playing)
YIJUNG (on video): What is the most important thing for a company?
Sustainability.
And what makes a company sustainable?
First, there must be a market for the company
to sell their products and services to you.
And second, we need to know where the company stands financially
to always make the right business decisions.
Last but not least,
the earth still needs to exist.
This is why ESG,
which stands for Environment, Social, and Governance,
is critical these days.
And this is why we need to focus
much more on all the factors that impact ESG
to make our businesses sustainable
not only for ourselves, but...
for the future of this planet
and our children.
(audience applauding)
Thank you.
(applause continues)
-YIJUNG: Mm. Beautiful day, ma'am. -(Linda chuckles)
LINDA: Please. You don't have to call me that when we're alone.
They sent me because they know we're good friends. "Ma'am" is... bleh.
YIJUNG: Linda.
I appreciate the offer, but...
Uh-oh... Don't tell me where this is going.
(soft chuckle)
It's okay, really. I think I can guess the rest.
It's been a while since I left politics.
Yeah, but that's not a good reason.
People still want you.
I feel like I failed there.
You succeeded, too.
-(chuckles awkwardly) -(Linda chuckles)
(slurping)
So you're serious?
Yeah.
(sighs)
Okay.
I guess I really can't convince you, and that's okay.
(chuckles)
(Yijung breathes deeply)
You're working now as a consultant? How's that going
(sighs) Well...
It's going fine.
LINDA: Jenny.
Why don't you take a break?
Give your body a rest.
I never rest.
And this is enough. It'll recharge me just like that.
(both laugh)
(Yijung sighs)
Take care of yourself, at least.
(both giggle)
(mellow music playing)
Hi, Jenny. Have a good day.
(office phone ringing)
(indistinct chatter)
(sighs)
You've got nice coffee.
What brand does your company get?
I thought I was very clear with your secretary
that I didn't want you to come.
Guess I never got the message.
I'm sure you did but ignored it.
(chuckles) Did I?
You haven't changed. You just do whatever.
That makes me charming.
I came because I need help.
From me?
(soft chuckle)
Why should I?
CCO.
It's all yours. Just tell me what you want, and it's done.
If you thought I'd take a job just for the money, well--
Should I just beg?
(tense music playing)
Please consider it.
I want you more than anyone else right now.
UTOPIA
EUN (groans): Look, man.
I don't know if Yoonjo applied. If she did, she didn't tell me.
Is she scared she'll jinx it? You think she's afraid?
EUN (over phone): Yeah.
(gentle music playing)
(sighs)
(groans)
EUN: But I'll bet 10,000 won she at least applied.
Oh, yeah. I'll bet 20,000 won.
Hey, that's not how you bet, dude. You can't just add to mine.
Are you still sitting at work?
That would be me.
JAEMIN: I think they'll make the announcement soon.
Well, I suppose I can tell you the results.
INBOX
FW: FINALIZED LIST OF ACCEPTED CANDIDATES
JAEMIN: Oh!
What?
EUN (over phone): Are they in?
What is it? What happened?
What the hell? Come on, tell me!
Yeah, I'll call you back.
(phone beeps)
(heavy breathing)
FW: FINALIZED LIST OF ACCEPTED CANDIDATES
(tired groan)
(sighs)
Knock, knock.
Ah, Mr. Donghoon Seo.
Um, one moment, please.
Uh, Ms. Kim...
left work early today, so she's not here right now.
Oh, well, I'm actually here to talk with you, Ms. Park.
YOONJO: Oh, with me? Okay.
Wanna get dinner?
Uh, why?
Oh, well, you see, I have an offer for you.
(excited gasp) Oh!
My protein bread promotion.
It's cute. I made it myself, you know.
-(laughs) -Uh-huh.
The PR world just can't get enough of my little promotion here,
and everyone, everyone wants to know my name.
That's pushing it.
Okay, it's a small blip in the world of digital PR.
Nothing too fancy.
No one knows my name.
Good job, protein bread.
Okay, well, that's just... acceptable.
(chuckles awkwardly) Are you... Are you here to joke with me?
(chuckles) No, I'm not.
But would you want to go out for a drink instead?
I know you can, uh, hold your liquor.
Well, can I ask you what kind of offer this is?
You're asking here?
Asking like this?
Mm-hm.
DONGHOON: Hmm...
(gentle music playing)
(blows air)
(Jaemin sighs)
FW: FINALIZED LIST OF ACCEPTED CANDIDATES
(upbeat music playing)
A TOTAL OF 3 CANDIDATES HAVE BEEN CHOSEN...
Okay. (chuckles softly)
There is a new opportunity at Earth Comm as the leader of Team 1.
(upbeat music continues playing)
STRATEGIC MANAGEMENT DIVISION PR DEPARTMENT, PARK YOONJO
(soft chuckle)
STRATEGIC MANAGEMENT DIVISION PR DEPARTMENT, PARK YOONJO
(upbeat music continues playing)
(music fades)
(mellow pop music playing)
ALL CHARACTERS, INCIDENTS, ORGANIZATIONS, AND SETTINGS IN THIS DRAMA ARE FICTITIOUS