1 00:00:02,000 --> 00:00:07,000 Downloaded from YTS.MX 2 00:00:02,557 --> 00:00:04,974 (epic music) 3 00:00:08,000 --> 00:00:13,000 Official YIFY movies site: YTS.MX 4 00:00:13,787 --> 00:00:16,197 (people chattering) 5 00:00:16,197 --> 00:00:17,277 Everybody over by two. 6 00:00:17,277 --> 00:00:18,772 Everybody take a step back, okay? 7 00:00:18,772 --> 00:00:20,977 Let's get these guys some room. They need room to move. 8 00:00:20,977 --> 00:00:24,394 (upbeat punk rock music) 9 00:00:33,784 --> 00:00:36,318 ♪ Forget the light, skate and destroy ♪ 10 00:00:36,318 --> 00:00:38,810 ♪ Pass the jogger, skate and destroy ♪ 11 00:00:38,810 --> 00:00:41,479 ♪ Snap it back, skate and destroy ♪ 12 00:00:41,479 --> 00:00:44,151 ♪ Kick that bike, skate and destroy ♪ 13 00:00:44,151 --> 00:00:45,280 ♪ It's not a cause or political belief ♪ 14 00:00:45,280 --> 00:00:46,630 ♪ It's something in my thinking ♪ 15 00:00:46,630 --> 00:00:47,779 ♪ If you agree it's cool by me ♪ 16 00:00:47,779 --> 00:00:49,150 ♪ At least I'm not a robot ♪ 17 00:00:49,150 --> 00:00:50,360 ♪ I'm not afraid of things I read ♪ 18 00:00:50,360 --> 00:00:51,750 ♪ I won't divide my friends up ♪ 19 00:00:51,750 --> 00:00:52,975 ♪ Dictatorship of people's minds ♪ 20 00:00:52,975 --> 00:00:54,171 ♪ Is not what I will strive for ♪ 21 00:00:54,171 --> 00:00:57,039 ♪ Forget the light, skate and destroy ♪ 22 00:00:57,039 --> 00:00:59,649 ♪ Pass the jogger, skate and destroy ♪ 23 00:00:59,649 --> 00:01:02,391 ♪ Snap it back, skate and destroy ♪ 24 00:01:02,391 --> 00:01:04,836 ♪ Kick that bike ♪ 25 00:01:04,836 --> 00:01:08,211 (upbeat punk rock music ends) 26 00:01:08,211 --> 00:01:09,240 (funky music) 27 00:01:09,240 --> 00:01:10,800 - [Narrator] The evolution of skateboarding 28 00:01:10,800 --> 00:01:12,513 dates back over 100 years. 29 00:01:13,770 --> 00:01:15,330 What started out as a plank of wood 30 00:01:15,330 --> 00:01:17,550 and wheels taken from roller skates, 31 00:01:17,550 --> 00:01:20,010 the skateboard has evolved into a creative tool 32 00:01:20,010 --> 00:01:22,250 and canvas to create art. 33 00:01:22,250 --> 00:01:24,750 (funky music) 34 00:01:26,340 --> 00:01:28,530 Skateboarding is now embedded into the fabric 35 00:01:28,530 --> 00:01:30,030 of modern pop culture, 36 00:01:30,030 --> 00:01:31,650 but it's the art on these skateboards 37 00:01:31,650 --> 00:01:33,400 that tells a whole different story. 38 00:01:34,290 --> 00:01:36,600 So let's kick back, take a ride 39 00:01:36,600 --> 00:01:38,253 and see how this craze began. 40 00:01:39,186 --> 00:01:41,899 ♪ Sk8face ♪ ♪ Sk8face ♪ 41 00:01:41,899 --> 00:01:43,920 ♪ Sk8face ♪ 42 00:01:43,920 --> 00:01:45,720 So skateboarding has been around 43 00:01:45,720 --> 00:01:47,873 since the turn of the century. 44 00:01:47,873 --> 00:01:49,020 (upbeat music) 45 00:01:49,020 --> 00:01:51,510 When this country was being paved 46 00:01:51,510 --> 00:01:53,160 is when skateboarding started. 47 00:01:53,160 --> 00:01:54,930 They were making scooters back then, 48 00:01:54,930 --> 00:01:57,360 you know, the old soapbox scooters with the handles 49 00:01:57,360 --> 00:01:59,337 and the old roller skate's wheels on there 50 00:01:59,337 --> 00:02:02,254 and they were having races down the streets of New York. 51 00:02:02,254 --> 00:02:04,920 (wheels rattling) 52 00:02:04,920 --> 00:02:07,350 These handles were nailed onto the scooters. 53 00:02:07,350 --> 00:02:08,910 They would, like, break off. 54 00:02:08,910 --> 00:02:10,320 So people were like, "Oh, man. 55 00:02:10,320 --> 00:02:13,470 Oh, well, I can ride this to my garage without the handle 56 00:02:13,470 --> 00:02:15,240 and nail the handle back on." 57 00:02:15,240 --> 00:02:16,530 Pretty soon people were just like, "Whoa. 58 00:02:16,530 --> 00:02:18,967 I can ride this just fine without the handle." 59 00:02:18,967 --> 00:02:20,430 (upbeat music) 60 00:02:20,430 --> 00:02:21,510 In the early '50s, 61 00:02:21,510 --> 00:02:24,120 skateboarding consisted of just a two-by-four 62 00:02:24,120 --> 00:02:26,400 with roller skate wheels nailed on the bottom. 63 00:02:26,400 --> 00:02:28,110 You know, I swiped my sister's skates 64 00:02:28,110 --> 00:02:31,143 and took 'em apart and nailed them on a piece of wood. 65 00:02:31,984 --> 00:02:33,526 (upbeat music) 66 00:02:33,526 --> 00:02:34,359 The boards were horrible. 67 00:02:34,359 --> 00:02:35,580 They had no grip tape. 68 00:02:35,580 --> 00:02:37,350 The wheels were metal in some cases, 69 00:02:37,350 --> 00:02:39,000 I mean, it was so much vibration 70 00:02:39,000 --> 00:02:40,470 that your feet would fall asleep, 71 00:02:40,470 --> 00:02:42,630 like it would numb the bottom of your feet 72 00:02:42,630 --> 00:02:45,800 if the wheel didn't explode beforehand. 73 00:02:45,800 --> 00:02:48,330 (upbeat music) 74 00:02:48,330 --> 00:02:52,500 The boards of the '60s, they all related to sort of surfing. 75 00:02:52,500 --> 00:02:54,210 A lot of 'em were sidewalk surfboard. 76 00:02:54,210 --> 00:02:57,810 Duke Kahanamoku and Surf Skate, 77 00:02:57,810 --> 00:03:01,260 the Tiger, to the Rattler, the Black Widow, 78 00:03:01,260 --> 00:03:02,730 Or they related to what was going on. 79 00:03:02,730 --> 00:03:04,560 Like a lot of 'em are spaceship related, 80 00:03:04,560 --> 00:03:07,143 the Rocket Ship, the Titan, the Space Traveler. 81 00:03:08,250 --> 00:03:10,950 [Announcer] July 20th, 1969. 82 00:03:10,950 --> 00:03:12,780 [Neil] Tranquility Base here. 83 00:03:12,780 --> 00:03:14,640 The eagle has landed. 84 00:03:14,640 --> 00:03:18,303 It's one small step for man, one giant leap for mankind. 85 00:03:20,332 --> 00:03:21,557 (upbeat music) 86 00:03:21,557 --> 00:03:23,130 - I have over there a "Life" magazine cover. 87 00:03:23,130 --> 00:03:24,450 It's got a chick doing a handstand. 88 00:03:24,450 --> 00:03:27,270 It says "Skateboards, the craze and the menace." 89 00:03:27,270 --> 00:03:29,430 They were looking at it as more of a fad, 90 00:03:29,430 --> 00:03:31,620 like they just had come off like the hula hoop. 91 00:03:31,620 --> 00:03:33,660 And a lot of people looked at this the same way 92 00:03:33,660 --> 00:03:34,920 and it almost was a fad 93 00:03:34,920 --> 00:03:37,770 because it got a bad rap because the gear sucked. 94 00:03:37,770 --> 00:03:40,680 It was the Urethane Revolution in 1974 95 00:03:40,680 --> 00:03:42,180 that really turned things around 96 00:03:42,180 --> 00:03:43,680 and that was like day and night 97 00:03:43,680 --> 00:03:47,130 to have a wheel that would grip and ride smoothly. 98 00:03:47,130 --> 00:03:48,900 Once the urethane wheel became invented 99 00:03:48,900 --> 00:03:51,000 and the precision bearing and grip tape, 100 00:03:51,000 --> 00:03:53,760 the boards got skateable and that's when the tricks 101 00:03:53,760 --> 00:03:56,187 started getting better and crazier. 102 00:03:56,187 --> 00:03:58,826 (upbeat music) 103 00:03:58,826 --> 00:04:01,080 - Narrator] In the 1970s skateboarding scene, 104 00:04:01,080 --> 00:04:03,480 famously known as the Dogtown era, 105 00:04:03,480 --> 00:04:06,060 is when skateboarding went from sidewalk surfing 106 00:04:06,060 --> 00:04:08,470 to skating empty swimming pools. 107 00:04:08,470 --> 00:04:11,053 (upbeat music) 108 00:04:12,120 --> 00:04:14,120 - No one really had sick graphics going on. 109 00:04:14,120 --> 00:04:16,050 It was really logo based. 110 00:04:16,050 --> 00:04:17,820 SIMS had beautiful wood boards. 111 00:04:17,820 --> 00:04:20,070 Like, from a visual point, it was beautiful. 112 00:04:20,070 --> 00:04:21,690 But then, what was the graphic? 113 00:04:21,690 --> 00:04:24,536 Was just the logo. 114 00:04:24,536 --> 00:04:27,119 (upbeat music) 115 00:04:29,580 --> 00:04:32,790 - Just, you know, powerflex, like Logan Earth Ski. 116 00:04:32,790 --> 00:04:34,650 It wasn't about pictures 117 00:04:34,650 --> 00:04:36,420 and it wasn't about identity, 118 00:04:36,420 --> 00:04:38,823 it was just more about labeling. 119 00:04:38,823 --> 00:04:41,573 (dramatic music) 120 00:04:43,440 --> 00:04:46,023 (upbeat music) 121 00:04:47,190 --> 00:04:48,330 The thing that people did back then 122 00:04:48,330 --> 00:04:49,977 was to do the little signature, you know, 123 00:04:49,977 --> 00:04:53,100 and that's how they did graphics. 124 00:04:53,100 --> 00:04:54,360 Dogtown kind of changed that 125 00:04:54,360 --> 00:04:57,390 by really announcing who this rider is 126 00:04:57,390 --> 00:05:00,417 and framing his name and putting the Dogtown logo 127 00:05:00,417 --> 00:05:03,221 and just saying, "Hey, you know, this is who we are." 128 00:05:03,221 --> 00:05:04,290 (upbeat music) 129 00:05:04,290 --> 00:05:05,520 You know, everybody calls Wes Humpston 130 00:05:05,520 --> 00:05:08,310 the godfather of skateboard graphics and in a way he is. 131 00:05:08,310 --> 00:05:10,020 He definitely made the template 132 00:05:10,020 --> 00:05:13,080 from which all that our skateboard graphics came from. 133 00:05:13,080 --> 00:05:15,600 After you see a Wes Humpston skateboard 134 00:05:15,600 --> 00:05:16,770 with graphics on the bottom, 135 00:05:16,770 --> 00:05:19,140 how could you go back to a plain skateboard. 136 00:05:19,140 --> 00:05:20,820 To us, just, you know, 137 00:05:20,820 --> 00:05:23,300 riding a board without any drawing on it, 138 00:05:23,300 --> 00:05:24,780 it didn't have as much soul. 139 00:05:24,780 --> 00:05:26,460 The board didn't feel as live. 140 00:05:26,460 --> 00:05:28,710 It just was missing something. 141 00:05:28,710 --> 00:05:31,710 It felt better to have a drawing on the bottom 142 00:05:31,710 --> 00:05:34,530 and especially the kind of drawing that Wes was doing 143 00:05:34,530 --> 00:05:36,870 because it was indigenous to our neighborhood. 144 00:05:36,870 --> 00:05:38,190 It was our town. 145 00:05:38,190 --> 00:05:41,100 It had our colors and our symbology on there 146 00:05:41,100 --> 00:05:42,090 that we understood. 147 00:05:42,090 --> 00:05:44,100 When we were skating pools, 148 00:05:44,100 --> 00:05:45,810 there was like a one second 149 00:05:45,810 --> 00:05:48,240 when your board would flash over the top 150 00:05:48,240 --> 00:05:49,950 and somebody'd take a picture of it 151 00:05:49,950 --> 00:05:52,650 or somebody would see it, even just looking at it. 152 00:05:52,650 --> 00:05:53,483 And I mean, to me 153 00:05:53,483 --> 00:05:56,760 it always had to have that shock or catch your eye 154 00:05:56,760 --> 00:05:58,350 and when it flashed, you would remember it. 155 00:05:58,350 --> 00:06:00,117 You'd go like, "Whoa, what the fuck was that?" 156 00:06:00,117 --> 00:06:02,640 You could buy a board for five bucks, 157 00:06:02,640 --> 00:06:04,800 but if you wanted the artwork on it, which Wes would do, 158 00:06:04,800 --> 00:06:06,810 he would draw a Dogtown cross on it. 159 00:06:06,810 --> 00:06:10,140 I think it was 10 bucks, like it would double the price. 160 00:06:10,140 --> 00:06:11,610 It wasn't the first time art was on board 161 00:06:11,610 --> 00:06:13,260 'cause people always drew stuff on their boards. 162 00:06:13,260 --> 00:06:15,180 But that was the first time, you know, 163 00:06:15,180 --> 00:06:17,040 that you noticed people actually paying other people 164 00:06:17,040 --> 00:06:18,180 to do art on their board. 165 00:06:18,180 --> 00:06:19,470 Wes made this board for me 166 00:06:19,470 --> 00:06:22,020 and he actually take characteristics from the person 167 00:06:22,020 --> 00:06:23,960 and put 'em in the drawing. 168 00:06:23,960 --> 00:06:26,543 (upbeat music) 169 00:06:29,100 --> 00:06:32,070 - Graphics are graphic 'cause it's stamped in the middle 170 00:06:32,070 --> 00:06:35,160 with a big image that's attention grabbing. 171 00:06:35,160 --> 00:06:36,810 No, I didn't see it before he did it. 172 00:06:36,810 --> 00:06:40,947 Now that's all you see, so gotta give it to the man. 173 00:06:40,947 --> 00:06:43,530 (upbeat music) 174 00:06:46,101 --> 00:06:46,934 - These are just one-offs. 175 00:06:46,934 --> 00:06:48,210 There was never two or three-offs. 176 00:06:48,210 --> 00:06:50,400 Wes made every board in his garage. 177 00:06:50,400 --> 00:06:51,930 Actually it was kinda like this. 178 00:06:51,930 --> 00:06:54,150 You'd go to Jim's house 179 00:06:54,150 --> 00:06:56,010 and you'd go in his garage and he had a bunch of wood. 180 00:06:56,010 --> 00:06:57,510 You'd pick a piece of wood out 181 00:06:57,510 --> 00:07:00,990 and he'd glue the tail on for you and then you'd go to Wes 182 00:07:00,990 --> 00:07:02,250 and he would shape it for you. 183 00:07:02,250 --> 00:07:04,560 You would draw out the shape and he would shape the boards. 184 00:07:04,560 --> 00:07:06,510 Even though all these fiberglass boards 185 00:07:06,510 --> 00:07:07,470 and everything were coming out, 186 00:07:07,470 --> 00:07:11,310 there was nothing that rode better than these wood boards. 187 00:07:11,310 --> 00:07:13,320 We'd go down to House of Plywoods 188 00:07:13,320 --> 00:07:15,990 and pick out a nice board, shape it out. 189 00:07:15,990 --> 00:07:16,980 A lot of times the boards 190 00:07:16,980 --> 00:07:18,900 had natural concave in 'em already. 191 00:07:18,900 --> 00:07:21,270 So we'd pick out boards that were warped. 192 00:07:21,270 --> 00:07:23,160 - It's kind of funny 'cause every board was different 193 00:07:23,160 --> 00:07:24,450 but we didn't even realize it. 194 00:07:24,450 --> 00:07:26,780 PC or whoever was riding a board 195 00:07:26,780 --> 00:07:29,120 is like, "I split this fucking board, I need a new board." 196 00:07:29,120 --> 00:07:30,480 It's like, "All right." 197 00:07:30,480 --> 00:07:31,830 So you get it and you'd take it down 198 00:07:31,830 --> 00:07:33,390 and throw it down on a piece of wood 199 00:07:33,390 --> 00:07:34,590 and you trace around it, 200 00:07:34,590 --> 00:07:36,720 but a sharp is fat and the points here. 201 00:07:36,720 --> 00:07:38,310 So each time we'd do it, 202 00:07:38,310 --> 00:07:41,070 it would be like the line would be out that much more. 203 00:07:41,070 --> 00:07:42,990 So the boards were slowly getting wider 204 00:07:42,990 --> 00:07:44,610 and then everybody's going like, "You know what? 205 00:07:44,610 --> 00:07:45,750 This works better. 206 00:07:45,750 --> 00:07:46,893 Just make me one like this. 207 00:07:46,893 --> 00:07:48,630 It's the best board I ever had." 208 00:07:48,630 --> 00:07:49,860 We just started realizing 209 00:07:49,860 --> 00:07:52,650 that certain boards worked better in pools 210 00:07:52,650 --> 00:07:56,850 and started working at making better pool boards. 211 00:07:56,850 --> 00:07:59,670 Back then there was really nothing good, 212 00:07:59,670 --> 00:08:01,320 I mean, that worked in a pool. 213 00:08:01,320 --> 00:08:02,550 You couldn't buy anything. 214 00:08:02,550 --> 00:08:04,800 - There were reasons for the nose to be a particular way 215 00:08:04,800 --> 00:08:06,960 'cause that's the way that you liked to ride. 216 00:08:06,960 --> 00:08:08,580 They didn't come pre-drilled. 217 00:08:08,580 --> 00:08:11,220 Even boards that were store-bought later on, 218 00:08:11,220 --> 00:08:12,960 many of them did not come pre-drilled. 219 00:08:12,960 --> 00:08:15,321 You would drill your own board to the way you like it. 220 00:08:15,321 --> 00:08:17,523 (upbeat music) 221 00:08:17,523 --> 00:08:19,470 - All of a sudden we clicked that we're onto something. 222 00:08:19,470 --> 00:08:22,380 So, I mean 10-inch, I mean, 11-inch, 12-inch. 223 00:08:22,380 --> 00:08:24,120 I was like, "Well, who knows?" 224 00:08:24,120 --> 00:08:26,100 And it all kind of happened really fast 225 00:08:26,100 --> 00:08:29,609 and it kind of revolutionized the whole skateboard industry. 226 00:08:29,609 --> 00:08:32,192 (upbeat music) 227 00:08:39,330 --> 00:08:41,160 - A lot of people think that Wes is the one 228 00:08:41,160 --> 00:08:42,930 who came up with the Dogtown cross, 229 00:08:42,930 --> 00:08:44,630 but that was actually Craig Stecyk 230 00:08:45,855 --> 00:08:48,438 (upbeat music) 231 00:08:54,240 --> 00:08:56,490 - [Narrator] In the 1970s, "SkateBoarder" magazine 232 00:08:56,490 --> 00:08:59,640 was one of the largest skateboard publications in America. 233 00:08:59,640 --> 00:09:01,680 It was the nucleus of skateboarding 234 00:09:01,680 --> 00:09:03,990 and Craig Stecyk was in the middle of it, 235 00:09:03,990 --> 00:09:06,150 capturing the raw essence of skateboarding 236 00:09:06,150 --> 00:09:08,520 like it had never been seen before. 237 00:09:08,520 --> 00:09:11,400 Stecyk's images and concepts were a dramatic shift 238 00:09:11,400 --> 00:09:14,370 from the clean cut images of the 1970s. 239 00:09:14,370 --> 00:09:16,200 These kids had a passion and aggression 240 00:09:16,200 --> 00:09:19,140 that affected the minds of misfits around the world 241 00:09:19,140 --> 00:09:22,080 and a new breed of creative skateboarding exploded, 242 00:09:22,080 --> 00:09:23,970 not just in the streets and pools, 243 00:09:23,970 --> 00:09:26,910 but on the art of the skateboards themselves. 244 00:09:26,910 --> 00:09:28,020 I think Craig Stecyk 245 00:09:28,020 --> 00:09:30,720 is the best skateboarding photographer there ever was. 246 00:09:30,720 --> 00:09:32,910 There was always something going on in the picture 247 00:09:32,910 --> 00:09:33,750 that made you wonder, 248 00:09:33,750 --> 00:09:36,507 or use some little technique that I hadn't seen before. 249 00:09:36,507 --> 00:09:40,020 And he was obviously around the guys at the right time. 250 00:09:40,020 --> 00:09:40,860 He's everywhere. 251 00:09:40,860 --> 00:09:41,940 He's chronicling it. 252 00:09:41,940 --> 00:09:43,680 He's thinking about it. 253 00:09:43,680 --> 00:09:45,210 He knows more than you do. 254 00:09:45,210 --> 00:09:46,950 He's four steps ahead of you. 255 00:09:46,950 --> 00:09:48,697 Working with Stecyk is kind of like, 256 00:09:48,697 --> 00:09:50,760 you never really know you're working with him 257 00:09:50,760 --> 00:09:53,040 'cause he's the kind of the behind the scenes guy, 258 00:09:53,040 --> 00:09:54,000 the idea guy. 259 00:09:54,000 --> 00:09:55,860 Stacy always said he'd sprinkle on the salt. 260 00:09:55,860 --> 00:09:58,320 He wasn't in everyone's face saying, "Hey, I'm doing this, 261 00:09:58,320 --> 00:09:59,730 and this is what I'm about." 262 00:09:59,730 --> 00:10:02,070 He would just add all this cool little stuff 263 00:10:02,070 --> 00:10:05,111 that if you weren't paying attention, you didn't know. 264 00:10:05,111 --> 00:10:08,370 (upbeat music) 265 00:10:08,370 --> 00:10:10,350 - Want to get used to Stecyk writing style, 266 00:10:10,350 --> 00:10:11,183 you can see that, you know, 267 00:10:11,183 --> 00:10:13,740 "Trash" and "Thrasher" was all, you know, 268 00:10:13,740 --> 00:10:14,670 that's his voice 269 00:10:14,670 --> 00:10:17,850 and all the various pseudonyms that he used, 270 00:10:17,850 --> 00:10:19,680 Lowboy, John Smythe and them, 271 00:10:19,680 --> 00:10:21,630 then you really put it all together, 272 00:10:21,630 --> 00:10:25,530 like how much Craig was really involved with skateboarding. 273 00:10:25,530 --> 00:10:28,290 I worked in Jeff Ho's shop for a while. 274 00:10:28,290 --> 00:10:31,710 I used to watch Craig Stecyk spraying boards. 275 00:10:31,710 --> 00:10:33,450 It was more like peeking behind the curtain 276 00:10:33,450 --> 00:10:35,043 for the Wizard of Oz, you know. 277 00:10:36,829 --> 00:10:39,240 Stecyk was the guy that did so much shit 278 00:10:39,240 --> 00:10:40,697 that nobody gives him credit for. 279 00:10:40,697 --> 00:10:45,030 I mean he is a freaking, I think a genius, you know, 280 00:10:45,030 --> 00:10:47,298 and a fucking artist and a half. 281 00:10:47,298 --> 00:10:50,381 (upbeat rock music) 282 00:10:55,230 --> 00:10:56,880 [Narrator] Stecyk introduced the concept 283 00:10:56,880 --> 00:10:58,560 of high art to skateboarding, 284 00:10:58,560 --> 00:11:01,110 but it was Tony Alva who exposed it to the masses, 285 00:11:01,110 --> 00:11:02,670 not just through his visceral skating, 286 00:11:02,670 --> 00:11:04,660 but a visual attitude as well. 287 00:11:04,660 --> 00:11:07,660 (upbeat rock music) 288 00:11:08,850 --> 00:11:10,230 When TA came around 289 00:11:10,230 --> 00:11:13,380 and he just was like, he really was kind of a mad dog 290 00:11:13,380 --> 00:11:15,660 and, you know, he had his own logo 291 00:11:15,660 --> 00:11:17,580 that had a lot of attitude. 292 00:11:17,580 --> 00:11:19,410 As little kids we looked up to that, it was like, "Wow, 293 00:11:19,410 --> 00:11:21,404 here's a guy who's blazing a trail." 294 00:11:21,404 --> 00:11:23,160 - In those days an ad was a guy doing a trick, 295 00:11:23,160 --> 00:11:24,660 a picture of a wheel or a board 296 00:11:24,660 --> 00:11:27,630 and Tony's advertising created these really simple, 297 00:11:27,630 --> 00:11:30,600 non hardcore sales type ads that just, 298 00:11:30,600 --> 00:11:31,577 they created the Alva brand 299 00:11:31,577 --> 00:11:34,410 and he was doing it by showing Tony in a different way 300 00:11:34,410 --> 00:11:36,184 than anyone had ever seen him. 301 00:11:36,184 --> 00:11:38,767 (upbeat music) 302 00:11:41,767 --> 00:11:43,530 - "Skateboarder" magazine and magazines like that 303 00:11:43,530 --> 00:11:44,910 that had never run anything 304 00:11:44,910 --> 00:11:47,490 besides action shots and product shots, 305 00:11:47,490 --> 00:11:49,350 started seeing these ads. 306 00:11:49,350 --> 00:11:51,210 It completely, like, put out the water. 307 00:11:51,210 --> 00:11:52,650 The logo became identified 308 00:11:52,650 --> 00:11:55,470 not only with the brand of skateboards, 309 00:11:55,470 --> 00:11:59,002 but it became identified with the advertising campaign. 310 00:11:59,002 --> 00:12:00,180 (upbeat music) 311 00:12:00,180 --> 00:12:04,557 - TA brought in like a higher sense of graphic 312 00:12:04,557 --> 00:12:07,590 and a combination of art, which was sick. 313 00:12:07,590 --> 00:12:09,960 Everybody was showing their product 314 00:12:09,960 --> 00:12:13,530 and showing the trick, advertising in a standard way 315 00:12:13,530 --> 00:12:16,267 and Alva all of a sudden just had a photo of him, 316 00:12:16,267 --> 00:12:17,430 "My Boards Will Blow Your Mind," 317 00:12:17,430 --> 00:12:19,410 or whatever they said, just standing there. 318 00:12:19,410 --> 00:12:21,690 - [Wes] His ads, everything was total artwork, 319 00:12:21,690 --> 00:12:24,510 artsy fartsy, just stylish, you know, 320 00:12:24,510 --> 00:12:26,117 I mean, he was the fucking man. 321 00:12:26,117 --> 00:12:29,200 (upbeat rock music) 322 00:12:31,680 --> 00:12:32,790 When punk rock came along, 323 00:12:32,790 --> 00:12:34,220 it was like it just blew the doors off everything. 324 00:12:34,220 --> 00:12:35,580 It was the most perfect thing ever 325 00:12:35,580 --> 00:12:37,350 for a skateboarder's attitude in life. 326 00:12:37,350 --> 00:12:39,060 The art thing affected the music 327 00:12:39,060 --> 00:12:39,893 and the music affected the skateboarding 328 00:12:39,893 --> 00:12:42,600 and the skateboarding affected the rest of the kids. 329 00:12:42,600 --> 00:12:44,610 - It translated straight into the boards, you know. 330 00:12:44,610 --> 00:12:46,620 There's a lot more checkers going down, 331 00:12:46,620 --> 00:12:48,719 a lot more swooshes. 332 00:12:48,719 --> 00:12:51,719 (upbeat rock music) 333 00:13:04,500 --> 00:13:07,170 - The way punk rock influenced skateboarding, you know, 334 00:13:07,170 --> 00:13:11,400 even influenced the art on skateboards, was with punk rock. 335 00:13:11,400 --> 00:13:14,610 There's no rules either, so the two fell hand in hand. 336 00:13:14,610 --> 00:13:16,410 Punk rock was on and it was, you know, 337 00:13:16,410 --> 00:13:18,117 there was part of skateboarding 338 00:13:18,117 --> 00:13:19,830 and the hippies were like now, 339 00:13:19,830 --> 00:13:21,720 like, "You gotta get outta here." 340 00:13:21,720 --> 00:13:22,920 It's almost overnight. 341 00:13:22,920 --> 00:13:26,730 And Olson and TA and Bowman, 342 00:13:26,730 --> 00:13:28,830 and these guys adapted that into their skating 343 00:13:28,830 --> 00:13:30,291 and who they were. 344 00:13:30,291 --> 00:13:32,874 (upbeat music) 345 00:13:38,040 --> 00:13:40,920 Say from late '70s into early '80s, 346 00:13:40,920 --> 00:13:42,390 all skateboarding influenced. 347 00:13:42,390 --> 00:13:44,190 Bands that were playing at skate parks 348 00:13:44,190 --> 00:13:47,430 because they couldn't get a gig in a theater, you know. 349 00:13:47,430 --> 00:13:50,760 Circle Jerks shooting the cover of "Group Sex" 350 00:13:50,760 --> 00:13:52,353 at Marina Del Rey Skate Park. 351 00:13:53,283 --> 00:13:54,116 [Interviewer] Well, we noticed 352 00:13:54,116 --> 00:13:56,320 that you have a pretty strange hairstyle there. 353 00:13:57,501 --> 00:13:59,640 Is that to psych out the other competitors? 354 00:13:59,640 --> 00:14:02,757 Nah, it's, I don't know, 355 00:14:02,757 --> 00:14:05,070 I'm just a weirdo, I guess, I don't know. 356 00:14:05,070 --> 00:14:05,903 I like it. 357 00:14:05,903 --> 00:14:07,710 Duane Peters had stripes on his board 358 00:14:07,710 --> 00:14:08,790 'cause it was like a punk thing, you know, 359 00:14:08,790 --> 00:14:09,720 a red and black stripe, 360 00:14:09,720 --> 00:14:11,580 and Steve Olson before that, you know, 361 00:14:11,580 --> 00:14:13,800 he had other models prior, you know, 362 00:14:13,800 --> 00:14:14,730 with just his signature 363 00:14:14,730 --> 00:14:17,070 and maybe the Santa Cruz stripe, real simple. 364 00:14:17,070 --> 00:14:18,870 But then all of a sudden it's like he had, you know, 365 00:14:18,870 --> 00:14:20,940 the checkerboard, which was a very like new wave 366 00:14:20,940 --> 00:14:22,223 punk rock, you know, graphic at the time. 367 00:14:22,223 --> 00:14:24,510 I mean, my shit was checkerboard like, 368 00:14:24,510 --> 00:14:25,804 'cause I'm a winner. 369 00:14:25,804 --> 00:14:28,215 (laughing) I'm only kidding. 370 00:14:28,215 --> 00:14:30,798 (upbeat music) 371 00:14:34,650 --> 00:14:36,603 Duane wasn't the first punk rocker. 372 00:14:37,724 --> 00:14:38,630 - [Interviewer] Who was the first punk skater? 373 00:14:38,630 --> 00:14:41,190 I was, for sure. 374 00:14:41,190 --> 00:14:44,313 Yeah, please, let's get this record straight. 375 00:14:45,240 --> 00:14:48,867 - Punk skaters like Steve Olson and Duane Peters came in 376 00:14:48,867 --> 00:14:52,530 and they wanted some of these punk rock geometric shapes 377 00:14:52,530 --> 00:14:54,300 and day-glo colors and stuff. 378 00:14:54,300 --> 00:14:56,460 They wanted that stuff on the white boards. 379 00:14:56,460 --> 00:14:58,560 Duane wanted stripes. 380 00:14:58,560 --> 00:15:00,930 It was kind of a punk looking thing 381 00:15:00,930 --> 00:15:04,200 and so I did my best and put the stripes on. 382 00:15:04,200 --> 00:15:05,190 Same with Steve Olson. 383 00:15:05,190 --> 00:15:06,720 He wanted the checkerboard stripes 384 00:15:06,720 --> 00:15:09,330 and we put the Santa Cruz red dot logo on there 385 00:15:09,330 --> 00:15:11,301 and it just looked cool. 386 00:15:11,301 --> 00:15:13,884 (upbeat music) 387 00:15:19,752 --> 00:15:22,235 ♪ Sk8face ♪ ♪ Sk8face ♪ 388 00:15:22,235 --> 00:15:23,068 ♪ Sk8face ♪ 389 00:15:23,068 --> 00:15:25,560 - [Narrator] By the 1980s, film and television commercials 390 00:15:25,560 --> 00:15:27,090 started to feature skaters 391 00:15:27,090 --> 00:15:29,190 to help further popularize skateboarding 392 00:15:29,190 --> 00:15:31,890 and bring it from the fringe to the mainstream. 393 00:15:31,890 --> 00:15:35,880 At the same time, the VHS home video market was on the rise 394 00:15:35,880 --> 00:15:37,830 and accessible to skateboard companies, 395 00:15:37,830 --> 00:15:40,680 which capitalized on the latest technological craze 396 00:15:40,680 --> 00:15:42,750 as a platform to feature team riders 397 00:15:42,750 --> 00:15:44,250 and promote their product. 398 00:15:44,250 --> 00:15:45,840 Kids from all around the world 399 00:15:45,840 --> 00:15:48,120 were not just being introduced to the latest tricks 400 00:15:48,120 --> 00:15:49,440 and skateboard stars, 401 00:15:49,440 --> 00:15:52,050 but they were also getting turned onto a whole new crop 402 00:15:52,050 --> 00:15:55,230 of artwork and graphics fueled by punk rock music. 403 00:15:55,230 --> 00:15:57,750 Powell Peralta, Santa Cruz and Vision 404 00:15:57,750 --> 00:15:59,550 were just three of the main companies 405 00:15:59,550 --> 00:16:02,760 that figured out how to use skate videos to their advantage 406 00:16:02,760 --> 00:16:06,570 and created some of the most iconic graphics of the decade. 407 00:16:06,570 --> 00:16:08,100 Powell Peralta being the first 408 00:16:08,100 --> 00:16:10,775 with "The Bones Brigade Video Show." 409 00:16:10,775 --> 00:16:13,692 (glass shattering) 410 00:16:14,670 --> 00:16:17,759 Now, this is a skateboard. 411 00:16:17,759 --> 00:16:20,259 (savvy music) 412 00:16:23,275 --> 00:16:25,942 This is my first graphic in... 413 00:16:27,540 --> 00:16:30,513 Yeah, yeah, for Rodriguez, 414 00:16:31,800 --> 00:16:34,080 Ray Bones Rodriguez. 415 00:16:34,080 --> 00:16:36,780 Oh, actually, yeah, that was '81 416 00:16:36,780 --> 00:16:40,533 'cause that's when I finally got the dragon done at the top. 417 00:16:41,790 --> 00:16:43,293 Beginning of my cocaine years. 418 00:16:45,720 --> 00:16:48,840 Once they started doing stuff 419 00:16:48,840 --> 00:16:52,650 that was very prominent on the boards, 420 00:16:52,650 --> 00:16:54,840 stuff like Ray Bones' graphics, 421 00:16:54,840 --> 00:16:56,940 obviously all the Bones Brigade stuff, 422 00:16:56,940 --> 00:16:59,098 that's really what started the graphic revolution. 423 00:16:59,098 --> 00:17:01,681 (upbeat music) 424 00:17:08,190 --> 00:17:10,020 - All I could tell from those early skateboards 425 00:17:10,020 --> 00:17:13,710 was that some other person was involved with me, 426 00:17:13,710 --> 00:17:17,913 like a teacher, an unseen teacher, was working with me. 427 00:17:19,174 --> 00:17:20,337 Marlin or something. 428 00:17:20,337 --> 00:17:22,800 (upbeat music) 429 00:17:22,800 --> 00:17:26,130 - Courtlandt Johnson for me was always the artistic standard 430 00:17:26,130 --> 00:17:29,940 or sort of like the watermark in skateboard graphics. 431 00:17:29,940 --> 00:17:34,020 And I think anybody who's ever been, you know, 432 00:17:34,020 --> 00:17:36,877 followed skateboard graphics has that watermark. 433 00:17:36,877 --> 00:17:39,460 (upbeat music) 434 00:17:42,210 --> 00:17:44,340 The early skateboard art 435 00:17:44,340 --> 00:17:47,730 is the awakening of an appetite 436 00:17:47,730 --> 00:17:49,653 for archetypes, you know, 437 00:17:51,390 --> 00:17:52,851 ancient symbols. 438 00:17:52,851 --> 00:17:54,390 (upbeat music) 439 00:17:54,390 --> 00:17:55,680 The phrase power symbols 440 00:17:55,680 --> 00:17:59,640 was kind of brought into mind like, just these graphics 441 00:17:59,640 --> 00:18:03,300 that had this strange iconic staying power 442 00:18:03,300 --> 00:18:04,530 and the sales proved it. 443 00:18:04,530 --> 00:18:06,931 These graphics were staying around for years. 444 00:18:06,931 --> 00:18:09,810 (upbeat music) 445 00:18:09,810 --> 00:18:11,550 I meet someone. 446 00:18:11,550 --> 00:18:13,650 What kind of image is that gonna evoke? 447 00:18:13,650 --> 00:18:14,610 I meet Tony Hawk. 448 00:18:14,610 --> 00:18:16,440 What kind of image does that evoke? 449 00:18:16,440 --> 00:18:17,820 I meet Caballero. 450 00:18:17,820 --> 00:18:19,170 Well, that's gonna be something twisted 451 00:18:19,170 --> 00:18:21,060 'cause his body is asymmetrical 452 00:18:21,060 --> 00:18:24,881 and it deserves an asymmetrical design. 453 00:18:24,881 --> 00:18:26,970 (upbeat music) 454 00:18:26,970 --> 00:18:30,600 - VCJ'S graphics were were very detail oriented. 455 00:18:30,600 --> 00:18:32,880 They were like brilliant tattoo graphics 456 00:18:32,880 --> 00:18:35,460 when a lot of stuff was really more sloppy 457 00:18:35,460 --> 00:18:37,440 and wasn't as fine tuned 458 00:18:37,440 --> 00:18:40,290 and definitely once screened didn't hold its own. 459 00:18:40,290 --> 00:18:42,450 And Court's graphics, once they got on a skateboard, 460 00:18:42,450 --> 00:18:43,743 they kept that Christmas. 461 00:18:44,580 --> 00:18:47,400 I was drawing the art for the boards, 462 00:18:47,400 --> 00:18:50,760 cutting ruby lifts and following a process, 463 00:18:50,760 --> 00:18:53,040 all the way through to silk screening, 464 00:18:53,040 --> 00:18:56,340 where five or six colors would get put on one side 465 00:18:56,340 --> 00:18:58,140 and then two on the other. 466 00:18:58,140 --> 00:19:01,571 And I was watching the whole process all the way through. 467 00:19:01,571 --> 00:19:04,080 (upbeat music) 468 00:19:04,080 --> 00:19:06,003 - Powell had their skull and sword graphic. 469 00:19:06,003 --> 00:19:08,310 That was like one of the most visible 470 00:19:08,310 --> 00:19:10,230 striking graphics of that time. 471 00:19:10,230 --> 00:19:13,087 And you think about it now, it still is. 472 00:19:13,087 --> 00:19:15,754 (upbeat music) 473 00:19:21,930 --> 00:19:24,270 - Powell took the Dungeons and Dragon route. 474 00:19:24,270 --> 00:19:26,070 We took Phillips. 475 00:19:26,070 --> 00:19:27,903 Oh, my old nemesis, Jim Phillips. 476 00:19:29,009 --> 00:19:31,676 (upbeat music) 477 00:19:34,020 --> 00:19:35,760 Jimmy, in any other venue, 478 00:19:35,760 --> 00:19:37,440 if he lived in any other place in the world, 479 00:19:37,440 --> 00:19:40,140 would've been an Asher, or Dali, or a van Gogh. 480 00:19:40,140 --> 00:19:42,120 I mean, he's as good an artist as they were. 481 00:19:42,120 --> 00:19:44,400 He just got stuck in commercial art. 482 00:19:44,400 --> 00:19:46,800 - What I especially appreciated about Phillips' stuff 483 00:19:46,800 --> 00:19:48,060 is that for the most part 484 00:19:48,060 --> 00:19:51,060 you have to dig a little bit to get it, like, you know, 485 00:19:51,060 --> 00:19:52,650 like what's a screaming hand? 486 00:19:52,650 --> 00:19:54,360 Why would a hand be screaming? 487 00:19:54,360 --> 00:19:58,260 People that skateboard tend to be young 488 00:19:58,260 --> 00:20:01,071 and facing the world and there's a lot of angst 489 00:20:01,071 --> 00:20:03,510 to what the world is about. 490 00:20:03,510 --> 00:20:06,330 And so to me the hand represents that angst. 491 00:20:06,330 --> 00:20:10,350 - Jim Phillips decks were just so solid and eye-popping. 492 00:20:10,350 --> 00:20:12,840 I started off on comics before skateboarding 493 00:20:12,840 --> 00:20:15,240 and so I could kind of identify with it, you know, 494 00:20:15,240 --> 00:20:16,830 like, "Oh, I recognize that." 495 00:20:16,830 --> 00:20:19,113 Like, there's just no way to not look at it. 496 00:20:19,980 --> 00:20:24,060 - Inspiration for art comes from the formative years, 497 00:20:24,060 --> 00:20:24,930 when you're really young. 498 00:20:24,930 --> 00:20:26,430 It all happens in your bedroom, 499 00:20:26,430 --> 00:20:29,520 in the comic books you read and the cartoons. 500 00:20:29,520 --> 00:20:32,743 I was really inspired by Walt Disney artists. 501 00:20:32,743 --> 00:20:35,410 (upbeat music) 502 00:20:41,700 --> 00:20:44,250 - Everyone had their own little iconic look, you know, 503 00:20:44,250 --> 00:20:47,970 like Corey O'Brien had his Grand Reaper and, you know, 504 00:20:47,970 --> 00:20:49,560 Jeff Kendall had a pumpkin, 505 00:20:49,560 --> 00:20:53,310 and Rob Roskopp with the target and the hand coming out. 506 00:20:53,310 --> 00:20:54,570 This was done by Jim Phillips 507 00:20:54,570 --> 00:20:56,220 and it's very iconic to this day. 508 00:20:56,220 --> 00:20:59,130 I mean, I've seen people with this tattoo on their arms. 509 00:20:59,130 --> 00:21:02,430 And yeah, everybody knows the Roskopp graphic 510 00:21:02,430 --> 00:21:03,840 and the series that have all... 511 00:21:03,840 --> 00:21:05,850 They started out with a bullseye 512 00:21:05,850 --> 00:21:08,269 and then they created it to a monster. 513 00:21:08,269 --> 00:21:11,040 So Roskopp, he had 10 years of sales 514 00:21:11,040 --> 00:21:12,150 and it was due to the art. 515 00:21:12,150 --> 00:21:13,667 He had progressive art. 516 00:21:13,667 --> 00:21:17,070 (upbeat music) 517 00:21:17,070 --> 00:21:18,810 - Watching Jim Phillips, the way he approaches, 518 00:21:18,810 --> 00:21:21,150 it's just such an amazing technical skill. 519 00:21:21,150 --> 00:21:22,453 The best, he's still the best. 520 00:21:22,453 --> 00:21:24,090 I still don't see graphics 521 00:21:24,090 --> 00:21:26,990 that really can surpass what he did in the '80s, 522 00:21:26,990 --> 00:21:29,580 so I don't really have to explain why they're awesome. 523 00:21:29,580 --> 00:21:31,170 You just gotta look at them and you're like, "Wow, 524 00:21:31,170 --> 00:21:32,310 this guy stepped it up." 525 00:21:32,310 --> 00:21:34,950 And he stepped it up at a time that no one was doing that. 526 00:21:34,950 --> 00:21:36,990 I think Jim Phillips' artwork, 527 00:21:36,990 --> 00:21:39,300 it was super important at that time period. 528 00:21:39,300 --> 00:21:44,300 To me, I was just more into, I guess, Vision at the time. 529 00:21:44,545 --> 00:21:47,520 (upbeat music) 530 00:21:47,520 --> 00:21:48,930 - [Narrator] Vision took a different approach 531 00:21:48,930 --> 00:21:49,800 to skateboarding. 532 00:21:49,800 --> 00:21:53,010 Their new wave aesthetic with neon colors and bold imagery 533 00:21:53,010 --> 00:21:55,790 had a profound impact on the scene. 534 00:21:55,790 --> 00:21:58,980 (upbeat music) 535 00:21:58,980 --> 00:22:00,570 When I came to Vision, 536 00:22:00,570 --> 00:22:04,023 day-glo was almost part of the fabric. 537 00:22:05,220 --> 00:22:07,410 Around the art department, 538 00:22:07,410 --> 00:22:09,845 there was day-glo markers all over the place. 539 00:22:09,845 --> 00:22:12,180 (upbeat music) 540 00:22:12,180 --> 00:22:14,640 And so we would do our comp artwork 541 00:22:14,640 --> 00:22:16,163 and use the day-glo markers. 542 00:22:16,163 --> 00:22:18,830 (upbeat music) 543 00:22:20,040 --> 00:22:21,150 A lot of the Vision graphics to me 544 00:22:21,150 --> 00:22:23,760 were just kind of goofy, like really kind of new wavy, 545 00:22:23,760 --> 00:22:26,100 like, just like they were just like big bursts of color 546 00:22:26,100 --> 00:22:28,650 that were like, I think it's kind of annoying. 547 00:22:28,650 --> 00:22:31,020 - It was a reflection of the culture at the time, I think. 548 00:22:31,020 --> 00:22:33,150 And those guys were in the middle of it, you know, 549 00:22:33,150 --> 00:22:34,950 they were in California. 550 00:22:34,950 --> 00:22:36,570 For me, being in West Virginia, 551 00:22:36,570 --> 00:22:39,030 to see this little chunk of pop culture 552 00:22:39,030 --> 00:22:41,640 kind of get shifted into my life 553 00:22:41,640 --> 00:22:44,280 that wasn't like mainstream stuff on television 554 00:22:44,280 --> 00:22:46,380 was like peering into California 555 00:22:46,380 --> 00:22:48,462 in a way that I never could see. 556 00:22:48,462 --> 00:22:49,650 (upbeat music) 557 00:22:49,650 --> 00:22:51,150 Vision, at the time they had, you know, 558 00:22:51,150 --> 00:22:55,350 Mark Rogowski, Gator, and they had him 559 00:22:55,350 --> 00:22:57,090 and his board was like, you know, 560 00:22:57,090 --> 00:22:58,890 one of the most popular boards. 561 00:22:58,890 --> 00:23:01,440 He outsold Alva in the thousands. 562 00:23:01,440 --> 00:23:04,500 So I figured the distribution of my board 563 00:23:04,500 --> 00:23:07,710 when it came out would be bigger on Vision 564 00:23:07,710 --> 00:23:09,595 rather than on Alva. 565 00:23:09,595 --> 00:23:10,650 (upbeat music) 566 00:23:10,650 --> 00:23:12,840 - So where do I take this Mark Gonzales board? 567 00:23:12,840 --> 00:23:15,090 Do I take it down the surf path 568 00:23:15,090 --> 00:23:17,280 and put some hibiscuses and palm trees? 569 00:23:17,280 --> 00:23:19,320 Well, that didn't seem right. 570 00:23:19,320 --> 00:23:22,080 This is all about energy and sweat 571 00:23:22,080 --> 00:23:24,570 and I looked around at my desk 572 00:23:24,570 --> 00:23:29,250 and what was laying on it, some graphic arts, detritus, 573 00:23:29,250 --> 00:23:33,330 and I scotch taped it together and I walked in the office 574 00:23:33,330 --> 00:23:35,430 and they said, "This is bitchin'! 575 00:23:35,430 --> 00:23:36,630 We love it. 576 00:23:36,630 --> 00:23:38,010 Here's your money." 577 00:23:38,010 --> 00:23:38,850 Thanks. 578 00:23:38,850 --> 00:23:41,640 That first Mark Gonzales Vision graphic, 579 00:23:41,640 --> 00:23:44,040 it just, I mean, as far as design goes, 580 00:23:44,040 --> 00:23:47,070 looking back on it now, it's just a really solid design. 581 00:23:47,070 --> 00:23:48,510 At the time it was real bold. 582 00:23:48,510 --> 00:23:50,640 It had real heavy lines, bright colors. 583 00:23:50,640 --> 00:23:52,260 It was kind of typical of the '80s, 584 00:23:52,260 --> 00:23:55,140 but you couldn't separate the board graphic 585 00:23:55,140 --> 00:23:56,790 from the pro skater, in my mind. 586 00:23:56,790 --> 00:23:59,370 So, just as important as that graphic, 587 00:23:59,370 --> 00:24:02,149 was this element that Mark Gonzales was riding the board. 588 00:24:02,149 --> 00:24:04,732 (upbeat music) 589 00:24:08,280 --> 00:24:09,210 [Announcer] Last time, right there, 590 00:24:09,210 --> 00:24:10,777 Mark wrapping it all up. 591 00:24:10,777 --> 00:24:11,610 (crowd cheering and clapping) 592 00:24:11,610 --> 00:24:12,443 Yeah. 593 00:24:12,443 --> 00:24:15,663 - And the face on the Mark Gonzales board is mine. 594 00:24:17,130 --> 00:24:18,973 It was a little chatbook 595 00:24:18,973 --> 00:24:22,320 that I had made called "Stay Up and Sleep." 596 00:24:22,320 --> 00:24:24,070 They just gave me enough graphic. 597 00:24:25,080 --> 00:24:26,550 It wasn't my choice. 598 00:24:26,550 --> 00:24:30,060 - The skateboard deck got very, very popular 599 00:24:30,060 --> 00:24:33,000 because of Mark and Mark got more popular 600 00:24:33,000 --> 00:24:34,113 because of the deck. 601 00:24:35,040 --> 00:24:36,090 [Narrator] By the late '80s 602 00:24:36,090 --> 00:24:38,280 skateboarding sales were at a new high 603 00:24:38,280 --> 00:24:41,490 and the Mark Gonzales pro model was a massive success. 604 00:24:41,490 --> 00:24:43,897 I got another phone call from Vision, 605 00:24:43,897 --> 00:24:46,597 "Would you like to come in and do another skateboard?" 606 00:24:50,100 --> 00:24:54,990 The deck that they handed me was the Psycho Stick, 607 00:24:54,990 --> 00:24:57,180 which had fairly exotic shape. 608 00:24:57,180 --> 00:24:58,650 But he started getting a little crazier 609 00:24:58,650 --> 00:24:59,820 with shapes and stuff, you know, 610 00:24:59,820 --> 00:25:02,670 everybody had to have their little money bumps 611 00:25:02,670 --> 00:25:04,620 is what everybody was calling 'em, you know, (laughs) 612 00:25:04,620 --> 00:25:07,306 so they're like, "Oh, the more bumps the better." 613 00:25:07,306 --> 00:25:09,889 (upbeat music) 614 00:25:14,277 --> 00:25:19,050 - In reality, the Psycho Stick was a minor player. 615 00:25:19,050 --> 00:25:22,500 It wasn't associated to a professional skater, 616 00:25:22,500 --> 00:25:26,490 it was just a whimsical deck really. 617 00:25:26,490 --> 00:25:27,660 The Psycho Stick was huge. 618 00:25:27,660 --> 00:25:29,070 It was like this weird entry level, 619 00:25:29,070 --> 00:25:31,110 just bright, bold skateboard 620 00:25:31,110 --> 00:25:32,460 the first time skaters would buy 621 00:25:32,460 --> 00:25:34,438 and they made millions of them. 622 00:25:34,438 --> 00:25:37,105 (upbeat music) 623 00:25:43,950 --> 00:25:47,820 Style wise, I'd say that Vision, 624 00:25:47,820 --> 00:25:50,820 they sat almost on the Disney fence. 625 00:25:50,820 --> 00:25:55,410 We have the opportunity to take all the challenging risks. 626 00:25:55,410 --> 00:25:57,510 We kind of didn't and we didn't need to 627 00:25:57,510 --> 00:26:00,008 and we were having fun. 628 00:26:00,008 --> 00:26:02,640 (upbeat music) 629 00:26:02,640 --> 00:26:03,900 - [Narrator] With the rise of skateboarding 630 00:26:03,900 --> 00:26:07,200 in the late '80s, Brad Dorfman, the owner of Vision, 631 00:26:07,200 --> 00:26:10,530 was looking beyond the skateboard deck to expand his brand 632 00:26:10,530 --> 00:26:12,510 and created Vision Street Wear. 633 00:26:12,510 --> 00:26:14,340 Well, by the time we got to '87, 634 00:26:14,340 --> 00:26:15,930 they got all their production worked out 635 00:26:15,930 --> 00:26:18,390 and they were producing everything they needed 636 00:26:18,390 --> 00:26:21,960 and Brad's ability to grow boardwise wasn't there anymore, 637 00:26:21,960 --> 00:26:23,970 but he started Vision Street Wear 638 00:26:23,970 --> 00:26:26,040 and he did shoes as a category 639 00:26:26,040 --> 00:26:28,860 and he did clothes as a category. 640 00:26:28,860 --> 00:26:31,230 - I don't think the industry was ready for it. 641 00:26:31,230 --> 00:26:32,430 I mean, like Vision. 642 00:26:32,430 --> 00:26:33,960 That was probably the first example 643 00:26:33,960 --> 00:26:36,843 of a skate company making clothing and getting that big. 644 00:26:37,680 --> 00:26:41,430 - When Vision Street Wear is the biggest company going 645 00:26:41,430 --> 00:26:44,403 and all they're doing is ripping off Vons, 646 00:26:45,390 --> 00:26:47,520 like the trucks on Vons, 647 00:26:47,520 --> 00:26:49,863 with like basic black and white, 648 00:26:51,390 --> 00:26:52,323 sad. 649 00:26:53,940 --> 00:26:55,980 - [Narrator] The creativity of skateboarding 650 00:26:55,980 --> 00:26:59,460 eventually inspired pro skaters such as Neil Blender 651 00:26:59,460 --> 00:27:02,580 to create their own artwork for their pro models. 652 00:27:02,580 --> 00:27:06,063 This sparked a new evolution in skateboard graphics. 653 00:27:07,027 --> 00:27:09,720 (funky music) 654 00:27:09,720 --> 00:27:11,280 Neil Blender was the whole package 655 00:27:11,280 --> 00:27:12,990 in the sense that man, he skateboarded, 656 00:27:12,990 --> 00:27:16,320 he designed and he did his own art and he, I mean, 657 00:27:16,320 --> 00:27:17,760 he did so much on his own. 658 00:27:17,760 --> 00:27:20,130 He's a true do it yourself kind of guy. 659 00:27:20,130 --> 00:27:22,530 - Neil was the first one to be like a pro skater 660 00:27:23,880 --> 00:27:26,100 and put his own artwork on the board. 661 00:27:26,100 --> 00:27:28,980 - Remember Steve Cathey, he goes, after a bunch of contests, 662 00:27:28,980 --> 00:27:31,530 he's like, "Okay, we're gonna turn you pro 663 00:27:31,530 --> 00:27:34,170 but you need a graphic and you draw, 664 00:27:34,170 --> 00:27:35,310 so do your own graphic. 665 00:27:35,310 --> 00:27:36,270 No one's doing that right now 666 00:27:36,270 --> 00:27:38,640 and none of the pros do their own graphics." 667 00:27:38,640 --> 00:27:40,080 I'm like, "All right, I'll try." 668 00:27:40,080 --> 00:27:43,770 - It wasn't even like he even called this art, 669 00:27:43,770 --> 00:27:44,940 it's just what he did, you know? 670 00:27:44,940 --> 00:27:46,383 He just made it his own. 671 00:27:47,487 --> 00:27:48,320 I think he's probably 672 00:27:48,320 --> 00:27:50,850 one of the skateboarding's best artists, not just art 673 00:27:50,850 --> 00:27:52,800 in terms of, like, painting and stuff like that, 674 00:27:52,800 --> 00:27:55,544 but in terms of, like, skateboarding as an art form. 675 00:27:55,544 --> 00:27:58,044 (funky music) 676 00:28:01,372 --> 00:28:04,200 (upbeat music) 677 00:28:04,200 --> 00:28:06,420 There was an Arizona contest, I think, 678 00:28:06,420 --> 00:28:08,730 where he, skating around doing his run, 679 00:28:08,730 --> 00:28:09,870 a school street contest 680 00:28:09,870 --> 00:28:11,910 and he went up, there was like a ramp to wall, 681 00:28:11,910 --> 00:28:13,590 and he went up and slammed his board into it 682 00:28:13,590 --> 00:28:15,120 and pulled out a spray paint can 683 00:28:15,120 --> 00:28:17,250 and spray painted a little face on the wall. 684 00:28:17,250 --> 00:28:20,007 - The skaters on Stereo, the younger guys are like 20 685 00:28:20,007 --> 00:28:21,450 and they were all talking about it. 686 00:28:21,450 --> 00:28:23,280 They were like, "Did you ever see that contest 687 00:28:23,280 --> 00:28:26,910 where Neil Blender just like starts painting on a wall?" 688 00:28:26,910 --> 00:28:29,460 - [Announcer] Frightening our lives just a little bit. 689 00:28:29,460 --> 00:28:32,640 - It's funny to hear them discover it 20 years later 690 00:28:32,640 --> 00:28:34,650 'cause I got it back then, you know, 691 00:28:34,650 --> 00:28:36,330 so it's funny to hear their reaction 692 00:28:36,330 --> 00:28:38,370 and they were so stoked on him. 693 00:28:38,370 --> 00:28:39,870 And that's like perfect example. 694 00:28:39,870 --> 00:28:42,750 It's like it was just part of his run, you know what I mean? 695 00:28:42,750 --> 00:28:45,660 Like, it was the best, it was so cool. 696 00:28:45,660 --> 00:28:46,920 If you think about it, 697 00:28:46,920 --> 00:28:50,160 that's like an early statement for skateboarding as an art. 698 00:28:50,160 --> 00:28:53,370 It definitely symbolizes that, like, skateboarding 699 00:28:53,370 --> 00:28:55,503 is kind of an extension of art. 700 00:28:56,820 --> 00:28:59,790 - Neil Blender kind of did this real personal expression 701 00:28:59,790 --> 00:29:03,780 and it was very kind of random to what, you know, 702 00:29:03,780 --> 00:29:05,640 was there before with all the graphics 703 00:29:05,640 --> 00:29:09,120 and logos and stripes and, you know, things like that. 704 00:29:09,120 --> 00:29:12,000 Neil's influenced skate culture hugely 705 00:29:12,000 --> 00:29:15,030 and skate culture has influenced other things hugely. 706 00:29:15,030 --> 00:29:17,670 Therefore there's huge worth to Neil's stuff. 707 00:29:17,670 --> 00:29:20,700 He's always, I think, struggled with ego 708 00:29:20,700 --> 00:29:24,810 and been offended by ego from other people, you know? 709 00:29:24,810 --> 00:29:26,670 And I think that as a reaction to that, 710 00:29:26,670 --> 00:29:29,463 I almost think, like, he's gone too far the other way. 711 00:29:30,480 --> 00:29:33,630 Neil just didn't and still doesn't 712 00:29:33,630 --> 00:29:35,430 really wanna play the game. 713 00:29:35,430 --> 00:29:37,680 Never be bought, never be sold, you know? 714 00:29:37,680 --> 00:29:40,080 - Neil Blender, come outta hiding, you know, 715 00:29:40,080 --> 00:29:40,913 we need you. 716 00:29:42,390 --> 00:29:43,763 Come save us. 717 00:29:43,763 --> 00:29:45,900 (upbeat music) 718 00:29:45,900 --> 00:29:49,270 - Neil is a creative genius in his own right 719 00:29:50,760 --> 00:29:52,470 And he's probably one of the main reasons 720 00:29:52,470 --> 00:29:55,350 that Mark Gonzales and a lot of people draw. 721 00:29:56,445 --> 00:29:59,028 (upbeat music) 722 00:30:03,274 --> 00:30:06,240 - Probably the most naturally best skateboarder ever 723 00:30:06,240 --> 00:30:07,950 was Mark Gonzales. 724 00:30:07,950 --> 00:30:12,567 I mean, just gifted beyond belief. 725 00:30:12,567 --> 00:30:15,000 And it's amazing how good he was 726 00:30:15,000 --> 00:30:18,810 and he never practiced anything, he just did it. 727 00:30:18,810 --> 00:30:19,710 - [Interviewer] Mark Gonzales, your favorite 728 00:30:19,710 --> 00:30:22,530 is one of the top street style competitors. 729 00:30:22,530 --> 00:30:23,363 For those people who don't know 730 00:30:23,363 --> 00:30:24,390 what street style's all about, 731 00:30:24,390 --> 00:30:26,213 can you tell us a little bit about it? 732 00:30:27,301 --> 00:30:29,160 It's just skating on ramps and stuff, 733 00:30:29,160 --> 00:30:32,310 little obstacles, like mainly, I guess, 734 00:30:32,310 --> 00:30:34,110 just anywhere on the street. 735 00:30:34,110 --> 00:30:34,943 [Interviewer] What's it gonna take 736 00:30:34,943 --> 00:30:36,200 to win a competition like this? 737 00:30:37,881 --> 00:30:39,541 A lot of practice, I guess. 738 00:30:39,541 --> 00:30:42,270 (upbeat music) 739 00:30:42,270 --> 00:30:44,520 - [Narrator] Mark's creative approach to skateboarding 740 00:30:44,520 --> 00:30:47,250 changed the way skaters looked at the world 741 00:30:47,250 --> 00:30:50,400 and because of this, Mark is considered one of the pioneers 742 00:30:50,400 --> 00:30:51,663 of street skating today. 743 00:30:52,511 --> 00:30:54,510 (upbeat music) 744 00:30:54,510 --> 00:30:56,550 - When I first met Mark he was riding two different trucks 745 00:30:56,550 --> 00:30:58,620 that he got outta the garbage at Veriflex 746 00:30:58,620 --> 00:31:01,200 and he got the board outta the dumpster 747 00:31:01,200 --> 00:31:03,870 and he was doing shit that I'd never even seen. 748 00:31:03,870 --> 00:31:05,430 Mark Gonzales used to come to my house 749 00:31:05,430 --> 00:31:07,380 to skate the ramp, as a little kid. 750 00:31:07,380 --> 00:31:09,180 Like, we had funny names for him 751 00:31:09,180 --> 00:31:10,800 'cause we didn't know who he was and stuff. 752 00:31:10,800 --> 00:31:12,717 And I remember taking him to the bus stop once 753 00:31:12,717 --> 00:31:14,940 and I dropped him off and I saw him get out of the car 754 00:31:14,940 --> 00:31:18,570 and push ollie up the curb, ollie up the curb, flop, flip. 755 00:31:18,570 --> 00:31:20,160 He just like rode the street 756 00:31:20,160 --> 00:31:23,790 like you would ride a snake run or a pool, you know, 757 00:31:23,790 --> 00:31:25,740 you're not pushing somewhere to transportation 758 00:31:25,740 --> 00:31:28,410 and you're not doing what we used to do, 759 00:31:28,410 --> 00:31:29,910 which was mimic road tricks 760 00:31:29,910 --> 00:31:31,800 on a curb out front of the skate park. 761 00:31:31,800 --> 00:31:33,960 He was actually skating it. 762 00:31:33,960 --> 00:31:37,140 - Mark Gonzales's art is just like his skating, 763 00:31:37,140 --> 00:31:39,840 in that it just comes out of him. 764 00:31:39,840 --> 00:31:42,540 - It's a manifestation of ideas in real time 765 00:31:42,540 --> 00:31:43,560 without a filter. 766 00:31:43,560 --> 00:31:46,260 He just flows in every possible way, 767 00:31:46,260 --> 00:31:47,820 like, flows as a human being 768 00:31:47,820 --> 00:31:50,574 and flows as an artist and a skater. 769 00:31:50,574 --> 00:31:53,157 (upbeat music) 770 00:31:56,250 --> 00:31:59,820 - Artwork is about kind of like being rebellious. 771 00:31:59,820 --> 00:32:01,740 Most of the artists that were fine artists 772 00:32:01,740 --> 00:32:05,040 that were trained, were trained by the church 773 00:32:05,040 --> 00:32:07,770 so they had to do church artwork, you know, 774 00:32:07,770 --> 00:32:09,990 the Madonna or Jesus. 775 00:32:09,990 --> 00:32:12,810 Yeah, they're mostly like commissioned to do church art 776 00:32:12,810 --> 00:32:14,160 and they would be rebellious. 777 00:32:14,160 --> 00:32:17,880 The first piece of art that I did that was significant 778 00:32:17,880 --> 00:32:20,460 was the little boy fishing 779 00:32:20,460 --> 00:32:22,620 and it says, "No fishing art dogs," 780 00:32:22,620 --> 00:32:23,820 'cause it was rebellious 781 00:32:25,020 --> 00:32:25,917 [Narrator] While The Gonz was known 782 00:32:25,917 --> 00:32:27,690 for his free flowing art style, 783 00:32:27,690 --> 00:32:29,820 John Lucero was another pro skater 784 00:32:29,820 --> 00:32:31,260 that had a very different approach 785 00:32:31,260 --> 00:32:33,693 that was more mechanical and design based. 786 00:32:34,770 --> 00:32:35,760 I don't necessarily think 787 00:32:35,760 --> 00:32:37,500 I would be considered a skate artist. 788 00:32:37,500 --> 00:32:39,210 I dunno, I'm more of a designer I would think. 789 00:32:39,210 --> 00:32:40,043 I don't know, 790 00:32:40,043 --> 00:32:42,420 I've done countless graphics, you know what I mean? 791 00:32:42,420 --> 00:32:43,253 On skateboards. 792 00:32:43,253 --> 00:32:44,940 Lucero's a great illustrator, 793 00:32:44,940 --> 00:32:46,490 he just doesn't want to do it, 794 00:32:46,490 --> 00:32:48,273 so he calls himself a designer. 795 00:32:49,745 --> 00:32:53,070 (upbeat music) 796 00:32:53,070 --> 00:32:55,590 - [Narrator] John not only did his own skate graphics, 797 00:32:55,590 --> 00:32:57,900 he also did the graphics for other top pros 798 00:32:57,900 --> 00:33:00,573 such as Jeff Grosso and Kevin Staab. 799 00:33:01,500 --> 00:33:02,610 I think the first graphic 800 00:33:02,610 --> 00:33:05,220 that really broke into the character realm 801 00:33:05,220 --> 00:33:07,020 and really made a impact 802 00:33:07,020 --> 00:33:10,081 was John Lucero's first Madrid board. 803 00:33:10,081 --> 00:33:11,010 I think that was the first one 804 00:33:11,010 --> 00:33:13,500 where everyone was like, "Whoa," you know, 805 00:33:13,500 --> 00:33:17,272 like, "Look at that, like, and he did that?" 806 00:33:17,272 --> 00:33:18,870 (upbeat music) 807 00:33:18,870 --> 00:33:21,660 - That board kind of proved my place as an artist 808 00:33:21,660 --> 00:33:23,250 'cause clearly the graphic 809 00:33:23,250 --> 00:33:25,860 was selling probably more than my name was selling. 810 00:33:25,860 --> 00:33:28,530 - Lucero was doing a lot of the artwork for... 811 00:33:28,530 --> 00:33:30,840 Well, he did his own and he did Grosso's, 812 00:33:30,840 --> 00:33:35,370 and I think was producing probably some of the best graphics 813 00:33:35,370 --> 00:33:37,710 ever done on skateboards at the time, you know, 814 00:33:37,710 --> 00:33:39,840 I mean, couple of those early Lucero 815 00:33:39,840 --> 00:33:42,300 and Grosso boards were incredible 816 00:33:42,300 --> 00:33:45,030 and they were super commercially successful too. 817 00:33:45,030 --> 00:33:48,030 I mean, those were some of the best selling boards. 818 00:33:48,030 --> 00:33:50,100 John took over the art at Vision 819 00:33:50,100 --> 00:33:52,560 as sort of art director of the Schmitt Stix's brand 820 00:33:52,560 --> 00:33:53,913 and instantly Schmitt Stix's 821 00:33:53,913 --> 00:33:56,640 went from their selling 500 boards a month 822 00:33:56,640 --> 00:33:59,012 to over 5,000 boards a month. 823 00:33:59,012 --> 00:34:02,429 (upbeat punk rock music) 824 00:34:04,980 --> 00:34:06,840 As a pro skater in competition, 825 00:34:06,840 --> 00:34:09,780 I was a good top 20 skater, 826 00:34:09,780 --> 00:34:12,030 definitely not a top 10 skater, you know what I mean? 827 00:34:12,030 --> 00:34:14,130 So my board started selling really well 828 00:34:14,130 --> 00:34:16,080 and it was pretty apparent that maybe it was the artwork 829 00:34:16,080 --> 00:34:19,250 that sold the board and not selling on my name. 830 00:34:19,250 --> 00:34:22,950 (upbeat punk rock music) 831 00:34:22,950 --> 00:34:24,600 I think John is an artist, 832 00:34:24,600 --> 00:34:28,380 even though he may claim to be a graphic artist. 833 00:34:28,380 --> 00:34:32,370 Regardless if he's a graphic artist or an artist, 834 00:34:32,370 --> 00:34:34,203 his work has made an impact. 835 00:34:35,058 --> 00:34:39,000 (upbeat punk rock music) 836 00:34:39,000 --> 00:34:40,260 He's not a rebel. 837 00:34:40,260 --> 00:34:41,540 As far as, like, with making art, 838 00:34:41,540 --> 00:34:43,890 he is not like a rebel like Neil. 839 00:34:43,890 --> 00:34:46,770 He's more of like going with the system. 840 00:34:46,770 --> 00:34:49,200 That's why I say he's second best, (laughs) 841 00:34:49,200 --> 00:34:51,180 second best artist in skateboarding. 842 00:34:51,180 --> 00:34:55,611 First Neil Blender, then John Lucero, then Chris Miller. 843 00:34:55,611 --> 00:34:58,980 (upbeat music) 844 00:34:58,980 --> 00:35:01,650 - [Narrator] Chris Miller was another top pro at this time 845 00:35:01,650 --> 00:35:02,910 and was also inspired 846 00:35:02,910 --> 00:35:05,850 to create his own art for his pro models. 847 00:35:05,850 --> 00:35:08,430 - Watching Chris Miller skate is like going to a demo, 848 00:35:08,430 --> 00:35:12,552 shows up, quietly drops in and just has the most amazing run 849 00:35:12,552 --> 00:35:14,756 and you're like, "How the hell did you do that?" 850 00:35:14,756 --> 00:35:16,140 (upbeat music) 851 00:35:16,140 --> 00:35:18,870 - At the time, not very many pros did their own graphics 852 00:35:18,870 --> 00:35:19,830 or that kind of thing. 853 00:35:19,830 --> 00:35:23,527 And basically Neil Blender kind of encouraged me, 854 00:35:23,527 --> 00:35:24,420 "You should do your own art." 855 00:35:24,420 --> 00:35:26,250 And G&S had done a board for me 856 00:35:26,250 --> 00:35:28,620 that I was really unhappy with, 857 00:35:28,620 --> 00:35:30,240 kind of just wound up being like, "Okay. 858 00:35:30,240 --> 00:35:32,670 Well, here's my sketches or this is what it is," 859 00:35:32,670 --> 00:35:35,610 and it wound up in just me attempting to describe it 860 00:35:35,610 --> 00:35:38,940 and almost sketch it out and almost like storyboard it. 861 00:35:38,940 --> 00:35:40,687 That just evolved into like, 862 00:35:40,687 --> 00:35:42,690 "Well, maybe you should just do it." 863 00:35:42,690 --> 00:35:44,310 (upbeat music) 864 00:35:44,310 --> 00:35:45,720 - Chris Miller says, "This is what I want," 865 00:35:45,720 --> 00:35:47,340 you just say, "Yes, sir." 866 00:35:47,340 --> 00:35:50,223 He'd already broken the mold of a skate graphic artist. 867 00:35:51,480 --> 00:35:53,130 But I think with his Schmitt Stix stuff, 868 00:35:53,130 --> 00:35:54,570 he really came into his own 869 00:35:54,570 --> 00:35:56,312 of developing a style and a look. 870 00:35:56,312 --> 00:35:58,979 (upbeat music) 871 00:36:08,490 --> 00:36:10,380 Chris Miller and I had done graphics 872 00:36:10,380 --> 00:36:12,150 for our boards and stuff, but really 873 00:36:12,150 --> 00:36:14,820 didn't have any kind of creative control over anything. 874 00:36:14,820 --> 00:36:16,650 And Miller had gone first to Paul 875 00:36:16,650 --> 00:36:18,420 and said, "I wanna start my own company." 876 00:36:18,420 --> 00:36:21,000 Ended up getting to Dorfman, Dorfman said, "No." 877 00:36:21,000 --> 00:36:23,015 Miller bailed and started Planet Earth. 878 00:36:23,015 --> 00:36:25,620 (upbeat music) 879 00:36:25,620 --> 00:36:28,770 Well, I was never that negative 880 00:36:28,770 --> 00:36:32,883 in terms of like, I didn't hate Brad Dorfman and Vision. 881 00:36:34,800 --> 00:36:38,460 My inspiration to do my company 882 00:36:38,460 --> 00:36:40,140 was more about personal expression 883 00:36:40,140 --> 00:36:42,060 and creating art around these things 884 00:36:42,060 --> 00:36:43,140 that weren't necessarily, 885 00:36:43,140 --> 00:36:44,550 like other people on skateboarding 886 00:36:44,550 --> 00:36:45,900 weren't really touching on them, you know, 887 00:36:45,900 --> 00:36:47,550 whether it was nature themes 888 00:36:47,550 --> 00:36:50,373 or whether it was kind of social or political themes. 889 00:36:51,229 --> 00:36:53,812 (upbeat music) 890 00:36:58,920 --> 00:37:00,870 Chris Miller's a master for sure 891 00:37:00,870 --> 00:37:02,880 and he's one of those guys that stepped up 892 00:37:02,880 --> 00:37:05,550 and said, "I can do this better than you can, you know? 893 00:37:05,550 --> 00:37:07,950 I'm a skateboarder, I know what to put on boards, 894 00:37:07,950 --> 00:37:10,802 I know, you know, who to put on the team." 895 00:37:10,802 --> 00:37:13,469 (upbeat music) 896 00:37:21,270 --> 00:37:22,590 The rest of the guys left on Schmitt 897 00:37:22,590 --> 00:37:24,907 were like, "We've lost Chris Miller," you know, 898 00:37:24,907 --> 00:37:26,307 "what are we gonna do?" 899 00:37:26,307 --> 00:37:28,810 And we just decided to start New Deal at that time 900 00:37:30,336 --> 00:37:32,836 (funky music) 901 00:37:36,900 --> 00:37:38,190 [Narrator] In the 1990s, 902 00:37:38,190 --> 00:37:40,950 street skating started to rise in popularity. 903 00:37:40,950 --> 00:37:43,710 As many of the skate parks started to close down 904 00:37:43,710 --> 00:37:47,520 due to the high cost of insurance, kids took to the streets 905 00:37:47,520 --> 00:37:50,430 and a new form of street skating started to develop. 906 00:37:50,430 --> 00:37:53,820 That included tricks downstairs, handrails, curves 907 00:37:53,820 --> 00:37:55,320 and just about anything. 908 00:37:55,320 --> 00:37:57,450 At the same time, these pro skaters 909 00:37:57,450 --> 00:37:59,760 started to break away from their legacy sponsors 910 00:37:59,760 --> 00:38:02,280 and started their own companies. 911 00:38:02,280 --> 00:38:04,773 Hobbies include water polo, 912 00:38:06,000 --> 00:38:10,593 scamming on hot babes, driving my fast expensive car. 913 00:38:12,930 --> 00:38:14,289 That's about it. 914 00:38:14,289 --> 00:38:16,789 (funky music) 915 00:38:44,100 --> 00:38:45,120 [Interviewer] What's your name? 916 00:38:45,120 --> 00:38:46,410 Steve Douglas. 917 00:38:46,410 --> 00:38:47,669 Where you from? 918 00:38:47,669 --> 00:38:49,881 - England originally, right now I live in San Jose. 919 00:38:49,881 --> 00:38:51,759 (funky music) 920 00:38:51,759 --> 00:38:52,592 [Paul] When The New Deal came out, 921 00:38:52,592 --> 00:38:54,990 the brand was born from a name 922 00:38:54,990 --> 00:38:57,000 that Steve Douglas had some friends in England 923 00:38:57,000 --> 00:38:58,470 who had a skate shop called The New Deal 924 00:38:58,470 --> 00:38:59,640 and he thought it was a great name. 925 00:38:59,640 --> 00:39:01,170 - And he was like, let's just call it New Deal. 926 00:39:01,170 --> 00:39:03,120 I know my friends wouldn't mind if I used that name 927 00:39:03,120 --> 00:39:05,550 and that's what we all want, we want a new deal. 928 00:39:05,550 --> 00:39:07,410 We're all like, "Yeah, we want a new deal, you know, 929 00:39:07,410 --> 00:39:10,530 fuck this, fuck the corporate dragons and," you know, 930 00:39:10,530 --> 00:39:11,400 all this kind of stuff. 931 00:39:11,400 --> 00:39:12,630 [Paul] Andy, literally in a meeting 932 00:39:12,630 --> 00:39:14,280 at a contest in Del Mar 933 00:39:14,280 --> 00:39:17,220 sketched out the logo on a coffee napkin. 934 00:39:17,220 --> 00:39:19,470 I said, "What if this whole concept 935 00:39:19,470 --> 00:39:21,960 was all like just drawn by just kids, 936 00:39:21,960 --> 00:39:24,000 like remedial, you know, kids on the street 937 00:39:24,000 --> 00:39:25,260 that didn't really know how to draw 938 00:39:25,260 --> 00:39:27,510 but just knew they wanted to like fuck the system 939 00:39:27,510 --> 00:39:29,040 and do their own thing." 940 00:39:29,040 --> 00:39:30,330 I said, "Hey, this should be our logo." 941 00:39:30,330 --> 00:39:32,516 And everybody's like, "Okay, cool." 942 00:39:32,516 --> 00:39:35,099 (upbeat music) 943 00:39:40,860 --> 00:39:44,670 - We thought that we had a new way to run a company 944 00:39:44,670 --> 00:39:47,850 where it was like the rider are gonna have the say, 945 00:39:47,850 --> 00:39:49,680 you know, each rider is in charge 946 00:39:49,680 --> 00:39:51,390 of everything on his level. 947 00:39:51,390 --> 00:39:53,940 There's no gonna be no edicts handed down 948 00:39:53,940 --> 00:39:58,020 from some detached company owner guy from above. 949 00:39:58,020 --> 00:40:00,060 And I think that's what, you know 950 00:40:00,060 --> 00:40:01,530 what must have been obviously happening 951 00:40:01,530 --> 00:40:03,600 with Paul through Brad Dorfman. 952 00:40:03,600 --> 00:40:06,483 - So Andy did most of the artwork for the brand. 953 00:40:08,160 --> 00:40:09,330 He did a lot of the artwork 954 00:40:09,330 --> 00:40:11,730 in conjunction of a guy Gorm Boberg from Sweden 955 00:40:11,730 --> 00:40:13,500 and they literally lived at my house. 956 00:40:13,500 --> 00:40:15,570 I lived in the garage on a mattress 957 00:40:15,570 --> 00:40:17,460 and we would just stay up all night and draw. 958 00:40:17,460 --> 00:40:19,410 - Literally Andy would be drawing on one piece of art 959 00:40:19,410 --> 00:40:20,790 and Gorm would be drawing on the other. 960 00:40:20,790 --> 00:40:23,160 And Andy really just set a tone. 961 00:40:23,160 --> 00:40:25,380 Andy Howell was a big influence on me. 962 00:40:25,380 --> 00:40:28,155 In fact I moved to California to work with him. 963 00:40:28,155 --> 00:40:30,600 (upbeat music) 964 00:40:30,600 --> 00:40:32,070 You're in charge. 965 00:40:32,070 --> 00:40:33,330 And so I was like, "I can do my own graphics?" 966 00:40:33,330 --> 00:40:34,980 They're like, "Yeah." 967 00:40:34,980 --> 00:40:36,810 And I think they were bummed on it at, you know, 968 00:40:36,810 --> 00:40:38,370 once I was like, "Here's what I want for my graphic." 969 00:40:38,370 --> 00:40:40,140 They were just like, "Oh, man." 970 00:40:40,140 --> 00:40:42,480 Like, 'cause at the time it wasn't really up to the standard 971 00:40:42,480 --> 00:40:43,440 of the other graphics out there. 972 00:40:43,440 --> 00:40:44,550 They had art departments 973 00:40:44,550 --> 00:40:46,440 and there was dudes who really knew how to draw 974 00:40:46,440 --> 00:40:49,440 and make graphics doing real graphic work 975 00:40:49,440 --> 00:40:52,023 and here I am, some like 18-year-old kid. 976 00:40:52,023 --> 00:40:54,690 (upbeat music) 977 00:40:56,280 --> 00:40:58,530 The ad said, you know, "Buy Ed Templeton's board, 978 00:40:58,530 --> 00:40:59,670 it's the one with the crappy graphics." 979 00:40:59,670 --> 00:41:01,140 'Cause I thought it's gonna stick off 980 00:41:01,140 --> 00:41:02,520 like a sore thumb on the shelf. 981 00:41:02,520 --> 00:41:03,670 It's gonna look so bad. 982 00:41:04,770 --> 00:41:08,040 And I really don't know how it did in the beginning. 983 00:41:08,040 --> 00:41:10,230 I don't think I had a lot of feedback from people. 984 00:41:10,230 --> 00:41:12,240 Ed's product had great success obviously 985 00:41:12,240 --> 00:41:14,970 because Ed was leading the market at that point in time 986 00:41:14,970 --> 00:41:18,342 and winning contests and creating a lot of excitement. 987 00:41:18,342 --> 00:41:19,800 (people cheering) 988 00:41:19,800 --> 00:41:21,650 - New Deal was a whole new deal, it really was. 989 00:41:21,650 --> 00:41:24,150 It was like the best name for a skateboard company 990 00:41:24,150 --> 00:41:27,485 because it just, it flipped everything on its ear. 991 00:41:27,485 --> 00:41:29,985 (funky music) 992 00:41:40,092 --> 00:41:42,600 (upbeat music) 993 00:41:42,600 --> 00:41:44,310 - [Narrator] While most of the graphics of this time 994 00:41:44,310 --> 00:41:46,470 were coming from California companies, 995 00:41:46,470 --> 00:41:48,660 kids in New York City took their inspiration 996 00:41:48,660 --> 00:41:50,070 from the streets of New York 997 00:41:50,070 --> 00:41:52,980 and the first all street skating company was born. 998 00:41:52,980 --> 00:41:55,800 SHUT Skateboards was started in 1986 999 00:41:55,800 --> 00:41:57,693 and is still going strong today. 1000 00:41:58,650 --> 00:42:02,160 I remember like Rodney and Bruno and Aly 1001 00:42:02,160 --> 00:42:03,817 kind of all talking about like, 1002 00:42:03,817 --> 00:42:06,420 "We're gonna start a New York City skateboard company." 1003 00:42:06,420 --> 00:42:08,190 And I was just like, "That'll never work." 1004 00:42:08,190 --> 00:42:10,950 You know, I was like, "It's all about California, man. 1005 00:42:10,950 --> 00:42:12,468 Like, this is a California thing." 1006 00:42:12,468 --> 00:42:13,301 They don't know what it's like 1007 00:42:13,301 --> 00:42:14,790 to go skate in the middle of snow 1008 00:42:14,790 --> 00:42:17,103 or like go get chased by bums in a hood. 1009 00:42:17,103 --> 00:42:18,750 - They don't know that, man. - They don't know that. 1010 00:42:18,750 --> 00:42:19,830 - [Skateboarder] New York had it's own voice 1011 00:42:19,830 --> 00:42:21,780 and kids were skateboarders there too 1012 00:42:21,780 --> 00:42:23,700 and we didn't have to follow or try to blend in 1013 00:42:23,700 --> 00:42:26,070 with what the magazine was saying on the West Coast. 1014 00:42:26,070 --> 00:42:29,100 - [Bruno] I quit Dogtown and we started SHUT. 1015 00:42:29,100 --> 00:42:31,838 - SHUT was New York City's first skateboard company. 1016 00:42:31,838 --> 00:42:32,671 You know, there might've been others 1017 00:42:32,671 --> 00:42:33,870 that were started at some point, 1018 00:42:33,870 --> 00:42:36,420 but SHUT was the one who actually made some ground 1019 00:42:36,420 --> 00:42:39,330 and actually helped put New York City on the map 1020 00:42:39,330 --> 00:42:42,090 and New York City being sort of the center of the east coast 1021 00:42:42,090 --> 00:42:44,094 and sort of like the mecca for street skating 1022 00:42:44,094 --> 00:42:46,344 and street skating was what it was all about. 1023 00:42:47,258 --> 00:42:49,841 (upbeat music) 1024 00:42:51,150 --> 00:42:54,090 They asked me to go do a board graphic 1025 00:42:54,090 --> 00:42:55,950 for the assault vehicle. 1026 00:42:55,950 --> 00:42:59,520 I wanted to draw it with like compositions 1027 00:42:59,520 --> 00:43:01,050 and stylistic elements 1028 00:43:01,050 --> 00:43:03,510 that I know I took from skateboard artists 1029 00:43:03,510 --> 00:43:04,590 who came before me. 1030 00:43:04,590 --> 00:43:08,430 But at the same time it's like my chops are comic books. 1031 00:43:08,430 --> 00:43:11,730 My chops are computer graphics, are cutting up, you know, 1032 00:43:11,730 --> 00:43:14,070 pieces of newspaper and taping them together. 1033 00:43:14,070 --> 00:43:17,656 My chops are graffiti art, so it just comes out. 1034 00:43:17,656 --> 00:43:20,760 (upbeat music) 1035 00:43:20,760 --> 00:43:22,650 Eli Gesnar was one of those dudes 1036 00:43:22,650 --> 00:43:25,500 who, like, paid attention to, like, everything. 1037 00:43:25,500 --> 00:43:27,210 Like, he's a New York City native. 1038 00:43:27,210 --> 00:43:29,407 So, like, growing up in New York City 1039 00:43:29,407 --> 00:43:32,583 there was so much stuff going on all the time. 1040 00:43:33,900 --> 00:43:36,753 He was very in touch with street culture. 1041 00:43:38,754 --> 00:43:40,650 (wheels rasping) 1042 00:43:40,650 --> 00:43:42,780 - This was kind of at a weird time in skateboarding 1043 00:43:42,780 --> 00:43:45,270 where, like, the '80s kind of money bumps 1044 00:43:45,270 --> 00:43:46,830 were kind of going away. 1045 00:43:46,830 --> 00:43:50,490 We all knew, like, we needed to get the nose longer 1046 00:43:50,490 --> 00:43:53,280 on the boards to catch your foot when you ollie. 1047 00:43:53,280 --> 00:43:54,600 But the double kick tail, 1048 00:43:54,600 --> 00:43:56,520 like, really hadn't been invented yet. 1049 00:43:56,520 --> 00:44:00,060 You had the option of either pushing the trucks, you know, 1050 00:44:00,060 --> 00:44:02,373 a half an inch up or a half inch down. 1051 00:44:03,734 --> 00:44:05,283 (wheels rattling) 1052 00:44:05,283 --> 00:44:07,620 - We wanted the board to emulate everything we were about 1053 00:44:07,620 --> 00:44:09,450 and have kids understand that 1054 00:44:09,450 --> 00:44:13,200 and then have that translate to other areas 1055 00:44:13,200 --> 00:44:16,230 of kids who love New York City. 1056 00:44:16,230 --> 00:44:18,750 - When it started, there was no, like, pro models. 1057 00:44:18,750 --> 00:44:22,380 It wasn't like Powell Peralta and you've got the Mike McGill 1058 00:44:22,380 --> 00:44:24,480 and the Steve Caballero and the Tony Hawk. 1059 00:44:25,680 --> 00:44:27,900 One of the things that was really cool 1060 00:44:27,900 --> 00:44:29,190 about the original SHUT 1061 00:44:29,190 --> 00:44:34,190 is the importance of the SHUT posse or the crew. 1062 00:44:34,560 --> 00:44:37,140 It was very gang like, you know, 1063 00:44:37,140 --> 00:44:40,230 where everybody unanimously, you know, 1064 00:44:40,230 --> 00:44:42,193 as a group would be like, "I like that shape, 1065 00:44:42,193 --> 00:44:44,430 I like that shape, I like that shape." 1066 00:44:44,430 --> 00:44:46,920 And you could, instead of trying 1067 00:44:46,920 --> 00:44:49,950 to be like, "This is the the Tony Hawk pro model," 1068 00:44:49,950 --> 00:44:51,975 it was just the assault vehicle. 1069 00:44:51,975 --> 00:44:54,510 (upbeat music) 1070 00:44:54,510 --> 00:44:56,250 The art was pretty revolutionary. 1071 00:44:56,250 --> 00:44:58,410 I mean, I remember when we used to come out 1072 00:44:58,410 --> 00:45:01,620 to, like, California, Julien Stranger 1073 00:45:01,620 --> 00:45:03,210 and Eric Dressen and them and Natas 1074 00:45:03,210 --> 00:45:05,160 would always ask us for SHUT stickers 1075 00:45:05,160 --> 00:45:06,594 'cause they were super hyped on it 1076 00:45:06,594 --> 00:45:09,120 'cause it was just so like raw east coast, 1077 00:45:09,120 --> 00:45:11,190 early graffiti, hip hop style 1078 00:45:11,190 --> 00:45:13,110 and it was like what Dogtown was 1079 00:45:13,110 --> 00:45:15,856 back then for New York City. 1080 00:45:15,856 --> 00:45:18,090 (upbeat music) 1081 00:45:18,090 --> 00:45:20,490 - This is back in like the silk screen era. 1082 00:45:20,490 --> 00:45:23,340 So I just did it as black and white art 1083 00:45:23,340 --> 00:45:26,940 and then it turned into like, "Oh, how do we get the colors 1084 00:45:26,940 --> 00:45:28,440 where we want it to go?" 1085 00:45:28,440 --> 00:45:29,670 And that turned into a whole thing 1086 00:45:29,670 --> 00:45:31,680 about like getting Rubylith 1087 00:45:31,680 --> 00:45:33,393 and learning how to cut Rubylith. 1088 00:45:34,770 --> 00:45:38,160 Everything was so hard because computers didn't exist 1089 00:45:38,160 --> 00:45:40,020 and because it's difficult, 1090 00:45:40,020 --> 00:45:43,804 it removes the amount of people doing it. 1091 00:45:43,804 --> 00:45:46,387 (upbeat music) 1092 00:45:47,643 --> 00:45:49,740 - The graphics are timeless almost, you know what I mean? 1093 00:45:49,740 --> 00:45:52,620 They don't speak of an era of New York City 1094 00:45:52,620 --> 00:45:53,550 or anything like that. 1095 00:45:53,550 --> 00:45:56,250 They just speak of New York City in general. 1096 00:45:56,250 --> 00:45:59,430 If you're in a location that's gritty and grimy, 1097 00:45:59,430 --> 00:46:01,110 that's exactly what it is, you know, 1098 00:46:01,110 --> 00:46:03,030 whether it be uptown or downtown 1099 00:46:03,030 --> 00:46:05,523 or Brooklyn or the Bronx, doesn't really matter. 1100 00:46:06,551 --> 00:46:09,134 (upbeat music) 1101 00:46:10,620 --> 00:46:13,380 - [Narrator] Steve Rocco began his career in the early '80s 1102 00:46:13,380 --> 00:46:14,970 as a freestyle skater 1103 00:46:14,970 --> 00:46:17,550 and later became the team manager for Vision 1104 00:46:17,550 --> 00:46:19,650 where he learned the mechanics of the industry 1105 00:46:19,650 --> 00:46:21,570 from the inside out. 1106 00:46:21,570 --> 00:46:25,710 In 1985, Steve reinvented himself as a street style skater 1107 00:46:25,710 --> 00:46:28,110 and soon realized that street skating 1108 00:46:28,110 --> 00:46:30,900 was about to dominate the marketplace. 1109 00:46:30,900 --> 00:46:33,210 Soon after, he and John Lucero 1110 00:46:33,210 --> 00:46:35,280 formed a short-lived distribution company, 1111 00:46:35,280 --> 00:46:38,760 which led to the creation of World Industries. 1112 00:46:38,760 --> 00:46:40,770 What started off as a small company 1113 00:46:40,770 --> 00:46:43,590 soon exploded when he brought on Marc McKee 1114 00:46:43,590 --> 00:46:46,034 to design all the artwork. 1115 00:46:46,034 --> 00:46:48,534 (funky music) 1116 00:46:49,530 --> 00:46:52,770 - Marc McKee in World Industries as far as like graphics 1117 00:46:52,770 --> 00:46:57,030 and just taking it to like a crazy level, 1118 00:46:57,030 --> 00:46:59,460 Marc was the king. 1119 00:46:59,460 --> 00:47:02,010 Marc was drawing some really cool 1120 00:47:02,010 --> 00:47:04,290 little intricate graphics for bikes. 1121 00:47:04,290 --> 00:47:06,157 I go, "Wow, what do you charge to draw something?" 1122 00:47:06,157 --> 00:47:07,979 "Yeah, well, this one's 50 bucks." 1123 00:47:07,979 --> 00:47:09,570 I go, "Well, what would you charge for a skateboard?" 1124 00:47:09,570 --> 00:47:11,310 And he goes, "Oh, that'd have to be a lot. 1125 00:47:11,310 --> 00:47:12,870 It'd have to be like 100. 1126 00:47:12,870 --> 00:47:15,750 We were like, "Yeah, we'll do that." 1127 00:47:15,750 --> 00:47:17,820 - At that point, like, I had really stopped skateboarding 1128 00:47:17,820 --> 00:47:19,050 for the longest time. 1129 00:47:19,050 --> 00:47:22,020 I was working for a BMX guy 'cause I did BMX. 1130 00:47:22,020 --> 00:47:24,930 So like that's like extra luck. 1131 00:47:24,930 --> 00:47:26,670 Wow, it's like your new company 1132 00:47:26,670 --> 00:47:28,890 consists of like Mullet and Mike Vallely. 1133 00:47:28,890 --> 00:47:29,723 He's like, you know, 1134 00:47:29,723 --> 00:47:32,229 the fucking best street skater at the time. 1135 00:47:32,229 --> 00:47:34,896 (upbeat music) 1136 00:47:36,810 --> 00:47:38,530 Every time you gave McKee something, 1137 00:47:38,530 --> 00:47:40,497 you go, "This is what I, you know, I'm thinking about." 1138 00:47:40,497 --> 00:47:43,080 And he came back and and showed it to you. 1139 00:47:43,080 --> 00:47:47,100 You were like, "Oh, my god, this is so much better 1140 00:47:47,100 --> 00:47:48,690 than what was going on in my brain." 1141 00:47:48,690 --> 00:47:51,180 - He was like totally prepped to be a Disney artist. 1142 00:47:51,180 --> 00:47:53,670 Like, that's what he was gonna go for, illustrator like, 1143 00:47:53,670 --> 00:47:57,120 and Rocco kind of like stole him away from, like, his vision 1144 00:47:57,120 --> 00:48:00,450 to be like a illustrator for, like, Disney, you know, 1145 00:48:00,450 --> 00:48:01,533 cartoons and stuff. 1146 00:48:02,750 --> 00:48:05,040 (upbeat music) 1147 00:48:05,040 --> 00:48:07,110 The first graphic I ever gave Marc 1148 00:48:07,110 --> 00:48:08,760 was Animal Farm from Mike. 1149 00:48:08,760 --> 00:48:11,940 That one board just put us on the map. 1150 00:48:11,940 --> 00:48:13,140 It changed skateboarding. 1151 00:48:13,140 --> 00:48:15,570 Rodney made this shape 1152 00:48:15,570 --> 00:48:17,730 that was just completely revolutionary. 1153 00:48:17,730 --> 00:48:19,830 It was like a freestyle board but big 1154 00:48:19,830 --> 00:48:22,720 and it had the double kick, which nobody had 1155 00:48:25,136 --> 00:48:27,570 because I went down with $6,000 in cash 1156 00:48:30,000 --> 00:48:32,280 and bribed the mold maker from Vision 1157 00:48:32,280 --> 00:48:33,630 to give us the double kick mold. 1158 00:48:33,630 --> 00:48:35,330 So we basically stole it from them 1159 00:48:36,780 --> 00:48:38,985 and we came out with the first double kick board. 1160 00:48:38,985 --> 00:48:40,530 (upbeat music) 1161 00:48:40,530 --> 00:48:41,940 [Narrator] Mike V's Barnyard Deck 1162 00:48:41,940 --> 00:48:44,070 not only changed the way tricks could be done, 1163 00:48:44,070 --> 00:48:45,390 but it also marked a shift 1164 00:48:45,390 --> 00:48:47,250 in the visual language of graphics. 1165 00:48:47,250 --> 00:48:49,560 - For as loose as the skateboard industry is, 1166 00:48:49,560 --> 00:48:52,710 Powell is a very structured company. 1167 00:48:52,710 --> 00:48:54,420 We had a time clock. 1168 00:48:54,420 --> 00:48:57,180 You punched in (indistinct) five o'clock. 1169 00:48:57,180 --> 00:48:59,670 It was a business that it was ran as such. 1170 00:48:59,670 --> 00:49:00,503 [Narrator] Around this time, 1171 00:49:00,503 --> 00:49:04,290 Powell Peralta legacy artist, VCJ, was ready to retire. 1172 00:49:04,290 --> 00:49:06,180 So Powell put an ad in the magazines 1173 00:49:06,180 --> 00:49:07,680 looking for his replacement. 1174 00:49:07,680 --> 00:49:09,210 I'm very close to a heart attack, 1175 00:49:09,210 --> 00:49:12,330 liver failure or a stroke and I had to leave the company, 1176 00:49:12,330 --> 00:49:14,610 but I had to find an artist to replace myself. 1177 00:49:14,610 --> 00:49:17,967 So Sean Cliver showed up and I said, "Here, do it." 1178 00:49:17,967 --> 00:49:18,960 (skeleton laughing) 1179 00:49:18,960 --> 00:49:21,783 - I was extremely nervous when I was hired by Powell. 1180 00:49:23,940 --> 00:49:25,980 Sean Cliver's first graphic for Powell 1181 00:49:25,980 --> 00:49:27,600 was Ray Barbee's Rag Doll 1182 00:49:27,600 --> 00:49:29,820 and you got goosey goosey style of Ray Barbee's 1183 00:49:29,820 --> 00:49:30,963 that easy going. 1184 00:49:32,160 --> 00:49:34,800 Kinda like VCJ did with the Cab Dragon, 1185 00:49:34,800 --> 00:49:38,190 Cliver did the same thing with Ray Barbee's Rag Doll. 1186 00:49:38,190 --> 00:49:41,250 Cliver became, you see, a VCJ robot 1187 00:49:41,250 --> 00:49:44,130 or he manifested some beautiful stuff 1188 00:49:44,130 --> 00:49:46,524 in service to his master. 1189 00:49:46,524 --> 00:49:48,540 (upbeat music) 1190 00:49:48,540 --> 00:49:51,330 - [Narrator] The Rag Doll graphic was an immediate success 1191 00:49:51,330 --> 00:49:55,890 and proved that Sean was indeed a great replacement for VCJ. 1192 00:49:55,890 --> 00:49:58,830 Sean went on to design many other iconic graphics 1193 00:49:58,830 --> 00:50:00,484 for Powell Peralta. 1194 00:50:00,484 --> 00:50:03,067 (upbeat music) 1195 00:50:04,890 --> 00:50:06,660 One of their most valuable assets. 1196 00:50:06,660 --> 00:50:10,452 They didn't realize how valuable at the time, Sean Cliver. 1197 00:50:10,452 --> 00:50:13,353 - I was laid off and I got a call from Rocco. 1198 00:50:15,078 --> 00:50:15,911 He's like, "Come on down." 1199 00:50:15,911 --> 00:50:20,003 Like, "Yeah, we want you to work for us." 1200 00:50:20,003 --> 00:50:21,245 "Okay, cool." 1201 00:50:21,245 --> 00:50:23,273 Then we went down there and it's like a playground. 1202 00:50:24,448 --> 00:50:25,498 It wasn't a business. 1203 00:50:27,092 --> 00:50:29,030 (skateboarder laughing) 1204 00:50:29,030 --> 00:50:31,320 [Skateboarder] Do not try this at home. 1205 00:50:31,320 --> 00:50:35,680 - Sean drew the graphic for the Claudia Schiffer board 1206 00:50:38,010 --> 00:50:41,760 and that was actually a graphic that Sean drew 1207 00:50:41,760 --> 00:50:44,220 and George poo-pooed on, I think. 1208 00:50:44,220 --> 00:50:46,033 But Sean really wanted to do it 1209 00:50:46,033 --> 00:50:47,550 and he was like, "Can we do this?" 1210 00:50:47,550 --> 00:50:50,089 I'm like, "Yeah, just do anything you want. 1211 00:50:50,089 --> 00:50:51,361 This is like fun in here." 1212 00:50:51,361 --> 00:50:53,861 (funky music) 1213 00:50:55,860 --> 00:50:57,030 [Narrator] Sean fit perfectly 1214 00:50:57,030 --> 00:50:58,950 into the World Industries aesthetic 1215 00:50:58,950 --> 00:51:01,410 and went on to create some of the most infamous boards 1216 00:51:01,410 --> 00:51:02,482 of that time. 1217 00:51:02,482 --> 00:51:05,250 (funky music) 1218 00:51:05,250 --> 00:51:08,760 - Cliver happened to enter it at the end of one era 1219 00:51:08,760 --> 00:51:10,710 of skate graphics that are considered classic 1220 00:51:10,710 --> 00:51:12,510 by like the old people like me 1221 00:51:12,510 --> 00:51:14,010 and the start of the next era 1222 00:51:14,010 --> 00:51:17,730 of like the irreverent, angry, rule-breaking, 1223 00:51:17,730 --> 00:51:20,010 cease and desisting graphics 1224 00:51:20,010 --> 00:51:22,352 that he was right in the center of. 1225 00:51:22,352 --> 00:51:23,220 (funky music) 1226 00:51:23,220 --> 00:51:24,930 Mark Gonzales came to me one day 1227 00:51:24,930 --> 00:51:27,730 and goes, "Look, I wanna do this, I wanna do a company." 1228 00:51:28,740 --> 00:51:31,470 And I go, "Fine, let's do it." 1229 00:51:31,470 --> 00:51:33,000 And he goes, "I wanna call it Blind." 1230 00:51:33,000 --> 00:51:35,220 I'm like, "Why Blind?" 1231 00:51:35,220 --> 00:51:37,380 And he goes, "It's the opposite of Vision." 1232 00:51:37,380 --> 00:51:39,390 People say it's the opposite of Vision, 1233 00:51:39,390 --> 00:51:43,080 but at the time the Talking Heads song "Blind" was popular 1234 00:51:43,080 --> 00:51:44,280 and I really liked that song. 1235 00:51:44,280 --> 00:51:46,494 I like how he says, "Blind, blind." 1236 00:51:46,494 --> 00:51:50,249 ♪ Blind, blind, blind, blind, blind ♪ 1237 00:51:50,249 --> 00:51:54,138 ♪ Blind ♪ 1238 00:51:54,138 --> 00:51:55,920 ♪ Blind, blind, blind, blind, blind ♪ 1239 00:51:55,920 --> 00:51:56,970 [Narrator] Because Mark Gonzales 1240 00:51:56,970 --> 00:51:59,010 was such a respected skater at the time, 1241 00:51:59,010 --> 00:52:01,260 when he left Vision and started Blind Skateboards, 1242 00:52:01,260 --> 00:52:03,810 it became an instant success. 1243 00:52:03,810 --> 00:52:06,690 Mark also teamed up with filmmaker Spike Jonze 1244 00:52:06,690 --> 00:52:08,820 to create Blind "Video Days," 1245 00:52:08,820 --> 00:52:11,280 which not only showcase mind blowing tricks, 1246 00:52:11,280 --> 00:52:13,470 but a visual style and playful tone 1247 00:52:13,470 --> 00:52:16,540 that set off a whole new vibe in skateboarding. 1248 00:52:16,540 --> 00:52:17,490 (upbeat music) 1249 00:52:17,490 --> 00:52:19,650 - Mark, he goes, "I'll do it on one condition, 1250 00:52:19,650 --> 00:52:21,780 that we get Jason Lee," 1251 00:52:21,780 --> 00:52:23,910 and Jason was our top, like, amateur 1252 00:52:23,910 --> 00:52:25,637 was we were gonna turn pro on the World. 1253 00:52:25,637 --> 00:52:28,020 It was really hard for him 'cause I, you know, 1254 00:52:28,020 --> 00:52:30,557 I found Jason when he was like 15. 1255 00:52:30,557 --> 00:52:31,620 If it wasn't for Jason Lee, 1256 00:52:31,620 --> 00:52:35,080 I doubt that I would've done Blind. 1257 00:52:35,080 --> 00:52:36,750 ♪ Give a little shock, and he raises his hand ♪ 1258 00:52:36,750 --> 00:52:38,340 I was pretty old there then, you know, 1259 00:52:38,340 --> 00:52:40,353 I started to be moving up in age. 1260 00:52:41,670 --> 00:52:44,220 He was one of the hot new kids. 1261 00:52:44,220 --> 00:52:45,210 We went ahead and did it 1262 00:52:45,210 --> 00:52:47,730 and Mark just immediately, you know, 1263 00:52:47,730 --> 00:52:49,830 just came up with ideas and graphics 1264 00:52:49,830 --> 00:52:52,893 and I would know what kids are gonna buy. 1265 00:52:54,846 --> 00:52:56,613 ♪ She looks down at me and says ♪ 1266 00:52:56,613 --> 00:53:00,450 - If I have a gift, it's not because I can draw that well 1267 00:53:00,450 --> 00:53:02,190 or a great businessman, 1268 00:53:02,190 --> 00:53:04,890 I think it's because I have the mind of a child. 1269 00:53:04,890 --> 00:53:07,680 - Rocco's way of having fun, was poking fun at things 1270 00:53:07,680 --> 00:53:12,030 and pure humor and humor that a 13-year-old can get. 1271 00:53:12,030 --> 00:53:17,030 He hit a nerve with core teenagers, street skater America. 1272 00:53:17,509 --> 00:53:20,176 (upbeat music) 1273 00:53:21,420 --> 00:53:23,700 Blind released the three spoof boards, 1274 00:53:23,700 --> 00:53:26,880 Pears, Tony's and the skull and sword graphic. 1275 00:53:26,880 --> 00:53:29,160 - Blind was just trying to stir things up left and right. 1276 00:53:29,160 --> 00:53:31,003 No warrant for heavy metal. 1277 00:53:31,003 --> 00:53:32,753 I look back on it, it's hilarious 1278 00:53:33,769 --> 00:53:35,310 that people were so caught up in it, 1279 00:53:35,310 --> 00:53:37,253 in the controversy of it, who cares. 1280 00:53:38,605 --> 00:53:41,272 (upbeat music) 1281 00:53:46,200 --> 00:53:48,630 I love when World Industries or Steve 1282 00:53:48,630 --> 00:53:51,120 would appropriate these very familiar graphics 1283 00:53:51,120 --> 00:53:53,760 in society or culture, and the world eyes them in a way 1284 00:53:53,760 --> 00:53:55,560 and it was another demonstration 1285 00:53:55,560 --> 00:53:57,060 of we're gonna do it our way. 1286 00:53:57,060 --> 00:53:58,855 We don't conform. 1287 00:53:58,855 --> 00:54:01,355 (funky music) 1288 00:54:05,670 --> 00:54:07,980 - Marc was doing the fucked up Blind kids boards 1289 00:54:07,980 --> 00:54:10,680 and one of the graphics was Rear End Rudy. 1290 00:54:10,680 --> 00:54:11,760 They yelled, "Just looking at the sketches." 1291 00:54:11,760 --> 00:54:14,910 I was like, "But you can't really do it, can you?" 1292 00:54:14,910 --> 00:54:16,890 Rocco was like, "What do you need if you can't do it?" 1293 00:54:16,890 --> 00:54:19,390 (funky music) 1294 00:54:21,090 --> 00:54:24,030 - We were just pushing it to the point of insanity. 1295 00:54:24,030 --> 00:54:25,650 Nobody can stop us. 1296 00:54:25,650 --> 00:54:28,920 - We got a cease and desist letter for the Scientology board 1297 00:54:28,920 --> 00:54:30,997 and it had the cover of the L. Ron Hubbard book, 1298 00:54:30,997 --> 00:54:35,010 "Dianetics," to which we changed to Colvinetics 1299 00:54:35,010 --> 00:54:36,720 for Randy Colvin, whose model it was. 1300 00:54:36,720 --> 00:54:39,630 We just eventually made a whole wall 1301 00:54:39,630 --> 00:54:41,790 where we just hung our cease and desist letters 1302 00:54:41,790 --> 00:54:45,300 like badges of honor, and we got 'em from everybody, 1303 00:54:45,300 --> 00:54:50,300 Theodor Geisel, you know, Dr. Seuss, Nintendo, Disney. 1304 00:54:51,030 --> 00:54:52,590 They didn't really have any teeth 1305 00:54:52,590 --> 00:54:56,580 until Disney actually brought us to federal court. 1306 00:54:56,580 --> 00:54:58,127 The judge was super cool. 1307 00:54:58,127 --> 00:55:00,870 He was just like, "Why don't you go in that room over there 1308 00:55:00,870 --> 00:55:03,720 and talk amongst yourself, see if you can settle something." 1309 00:55:03,720 --> 00:55:04,950 We could've gotten away with it 1310 00:55:04,950 --> 00:55:07,620 because it was Winnie the Pooh in a disguise, 1311 00:55:07,620 --> 00:55:09,360 like he has devil horns. 1312 00:55:09,360 --> 00:55:10,980 But all the records that we had to turn over 1313 00:55:10,980 --> 00:55:12,067 said Pooh Devil. 1314 00:55:12,067 --> 00:55:13,770 "Okay, what do you guys want?" 1315 00:55:13,770 --> 00:55:15,480 "We want quarter million." 1316 00:55:15,480 --> 00:55:16,456 We go, "We'll give you 50,000." 1317 00:55:16,456 --> 00:55:17,360 Da, da, da. 1318 00:55:17,360 --> 00:55:18,659 $100,000. 1319 00:55:18,659 --> 00:55:21,159 (funky music) 1320 00:55:22,080 --> 00:55:24,720 My CEO told me at that time 100 grand. 1321 00:55:24,720 --> 00:55:27,120 That was the most expensive graphic we ever did. 1322 00:55:28,395 --> 00:55:29,228 That was it. 1323 00:55:29,228 --> 00:55:31,678 And that put an end to all copyright infringement 1324 00:55:32,640 --> 00:55:34,910 and the good old days were gone. 1325 00:55:34,910 --> 00:55:38,100 - At that time, he ruled skate shops with an iron fist. 1326 00:55:38,100 --> 00:55:39,300 Hip shops didn't, you know, 1327 00:55:39,300 --> 00:55:40,133 didn't wanna carry it. 1328 00:55:40,133 --> 00:55:41,127 He typically blackballed them. 1329 00:55:41,127 --> 00:55:42,927 And a lot of times they went outta business. 1330 00:55:42,927 --> 00:55:44,820 (funky music) 1331 00:55:44,820 --> 00:55:47,490 - On some levels, I think that that defined skateboarding 1332 00:55:47,490 --> 00:55:50,280 during that period, at least for a lot of people. 1333 00:55:50,280 --> 00:55:53,340 And so I thought some of it was funny 1334 00:55:53,340 --> 00:55:56,329 and I thought some of it was lame actually, you know. 1335 00:55:56,329 --> 00:55:58,829 (funky music) 1336 00:55:59,988 --> 00:56:01,710 (upbeat music) 1337 00:56:01,710 --> 00:56:03,300 [Narrator] The crazy antics of Rocco 1338 00:56:03,300 --> 00:56:05,670 pushed John Lucero to leave the company 1339 00:56:05,670 --> 00:56:08,010 and start his own called Lucero Skates, 1340 00:56:08,010 --> 00:56:10,230 which later became Black Label Skates 1341 00:56:10,230 --> 00:56:11,700 that still exists today. 1342 00:56:11,700 --> 00:56:14,523 - So Steve actually bootlegged the first Lucero boards. 1343 00:56:15,840 --> 00:56:17,580 He claims he had the right to it. 1344 00:56:17,580 --> 00:56:18,720 He had no fucking right to it, 1345 00:56:18,720 --> 00:56:20,700 but like I said, I can laugh at it now, 1346 00:56:20,700 --> 00:56:22,080 it's all fucking funny. 1347 00:56:22,080 --> 00:56:24,090 But at the time, you know, when you're a kid 1348 00:56:24,090 --> 00:56:26,070 and you just start the first company, 1349 00:56:26,070 --> 00:56:27,870 it meant everything. 1350 00:56:27,870 --> 00:56:29,430 And so right off the bat, 1351 00:56:29,430 --> 00:56:31,790 of course I spray painted "Kill Rocco" on it. 1352 00:56:31,790 --> 00:56:33,910 So that's where the Kill Rocco story comes from. 1353 00:56:33,910 --> 00:56:36,493 (upbeat music) 1354 00:56:37,950 --> 00:56:39,930 Seriously gonna lose your jobs here. 1355 00:56:39,930 --> 00:56:40,923 All you guys. 1356 00:56:42,489 --> 00:56:45,156 (upbeat music) 1357 00:56:50,280 --> 00:56:51,930 It's rad that World dominated, 1358 00:56:51,930 --> 00:56:54,510 but it's never good for anything to dominate 1359 00:56:54,510 --> 00:56:58,470 because then it causes kind of like no competition 1360 00:56:58,470 --> 00:57:00,420 and no drive. 1361 00:57:00,420 --> 00:57:02,100 World started to get really big 1362 00:57:02,100 --> 00:57:04,620 and there were a lot of different brands happening with it. 1363 00:57:04,620 --> 00:57:05,640 Some of the guys, you know, 1364 00:57:05,640 --> 00:57:08,490 that were there riding just weren't happy 1365 00:57:08,490 --> 00:57:10,369 with the way things were being done. 1366 00:57:10,369 --> 00:57:13,036 (upbeat music) 1367 00:57:13,950 --> 00:57:17,970 So Mike Carroll and Rick Howard fronted the Exodus, 1368 00:57:17,970 --> 00:57:20,403 they took an entire team's worth of guys. 1369 00:57:21,810 --> 00:57:23,343 That was a big hit for Rocco. 1370 00:57:24,210 --> 00:57:25,500 It would last about a couple weeks, 1371 00:57:25,500 --> 00:57:28,210 it'd fall apart due to this lack of good management 1372 00:57:29,580 --> 00:57:31,500 Doesn't really have a chance. 1373 00:57:31,500 --> 00:57:33,050 The team's not that hot either. 1374 00:57:34,050 --> 00:57:36,090 - But they just wanted to do things their own way. 1375 00:57:36,090 --> 00:57:38,950 And so when we started Girl, it was like a fresh slate. 1376 00:57:38,950 --> 00:57:40,890 (upbeat music) 1377 00:57:40,890 --> 00:57:42,049 The Dark Ages? 1378 00:57:42,049 --> 00:57:43,350 I don't know if you wanna call it the Dark Ages, 1379 00:57:43,350 --> 00:57:47,553 but I saw life as soon as the Girl dudes quit World. 1380 00:57:48,510 --> 00:57:50,070 I like went and made friends with them 1381 00:57:50,070 --> 00:57:52,060 'cause I knew that was a break. 1382 00:57:54,240 --> 00:57:56,190 - [Narrator] The Girl Exodus from World Industries 1383 00:57:56,190 --> 00:57:58,740 was the beginning of the next skater owned companies. 1384 00:57:58,740 --> 00:58:02,160 Tony Hawk left Powell Peralta and started Birdhouse. 1385 00:58:02,160 --> 00:58:03,600 Chris Pastras left World 1386 00:58:03,600 --> 00:58:06,210 and joined forces with Jason Lee from Blind 1387 00:58:06,210 --> 00:58:08,190 and formed Stereo Skateboards. 1388 00:58:08,190 --> 00:58:11,670 Ed Templeton left The New Deal and started Toy Machine. 1389 00:58:11,670 --> 00:58:15,330 Slowly the various brands of World started to disappear 1390 00:58:15,330 --> 00:58:17,820 and these new brands took over the market share 1391 00:58:17,820 --> 00:58:19,770 and are still going strong today. 1392 00:58:19,770 --> 00:58:22,530 Even legendary street skater, Mark Gonzales, 1393 00:58:22,530 --> 00:58:24,900 decided to leave his own company, Blind, 1394 00:58:24,900 --> 00:58:28,020 and move to Paris to pursue his art career. 1395 00:58:28,020 --> 00:58:30,810 - I didn't want to do Blind anymore, you know? 1396 00:58:30,810 --> 00:58:33,000 I felt like, not out of touch, 1397 00:58:33,000 --> 00:58:34,890 but like all these younger guys, 1398 00:58:34,890 --> 00:58:37,596 I felt like a disconnect with them. 1399 00:58:37,596 --> 00:58:40,346 (poignant music) 1400 00:58:47,700 --> 00:58:51,300 I made like 200 hand painted boards at the time 1401 00:58:51,300 --> 00:58:53,433 and I thought this would be, like, something to do 1402 00:58:53,433 --> 00:58:57,750 that would be a departure from skateboarding to art. 1403 00:58:57,750 --> 00:58:59,760 And I thought I would be a famous artist. 1404 00:58:59,760 --> 00:59:03,090 Yeah, I thought I would be like, you know, 1405 00:59:03,090 --> 00:59:05,160 like a Keith Haring or like a Basquiat. 1406 00:59:05,160 --> 00:59:06,990 Like, I thought like I could leave skateboarding 1407 00:59:06,990 --> 00:59:09,123 and be, like, as huge as them. 1408 00:59:10,386 --> 00:59:13,695 (intense music) 1409 00:59:13,695 --> 00:59:14,940 Of course I was wrong. 1410 00:59:14,940 --> 00:59:16,227 And I came back into skateboarding 1411 00:59:16,227 --> 00:59:17,763 and started skateboarding. 1412 00:59:20,640 --> 00:59:22,590 [Narrator] By the end of the 1990s, 1413 00:59:22,590 --> 00:59:25,830 skateboarding took another turn into the mainstream. 1414 00:59:25,830 --> 00:59:27,990 ESPN created the Extreme Games 1415 00:59:27,990 --> 00:59:32,103 and included skateboarding, motocross, BMX and surfing. 1416 00:59:33,510 --> 00:59:34,530 Fueled by the success 1417 00:59:34,530 --> 00:59:36,840 of the "Tony Hawk Pro Skater" video game, 1418 00:59:36,840 --> 00:59:39,780 skateboarding was once again back in the mainstream 1419 00:59:39,780 --> 00:59:42,657 as it had been in the 1980s graphic revolution. 1420 00:59:42,657 --> 00:59:45,990 The new online store for used goods, eBay, 1421 00:59:45,990 --> 00:59:48,480 also helped the industry get back on top. 1422 00:59:48,480 --> 00:59:50,310 Digital retailers served as a place 1423 00:59:50,310 --> 00:59:52,800 for collectors to buy and sell. 1424 00:59:52,800 --> 00:59:55,440 No longer were these skateboards just for riding, 1425 00:59:55,440 --> 00:59:57,180 collectors had recognized the importance 1426 00:59:57,180 --> 00:59:59,111 of the artwork and graphics. 1427 00:59:59,111 --> 01:00:02,028 (forklift humming) 1428 01:00:04,080 --> 01:00:06,030 - We've all been up here for a couple years. 1429 01:00:06,030 --> 01:00:08,490 We've moved around a few times, so this'll be fun 1430 01:00:08,490 --> 01:00:10,707 to take everything out and see what's in there. 1431 01:00:10,707 --> 01:00:11,540 (forklift beeping) 1432 01:00:11,540 --> 01:00:12,930 Some of it's good, some of it's garbage, 1433 01:00:12,930 --> 01:00:14,883 some of it's shit, some of it's cool. 1434 01:00:15,780 --> 01:00:17,976 But it's all art. 1435 01:00:17,976 --> 01:00:20,893 (forklift beeping) 1436 01:00:31,470 --> 01:00:32,390 Get hot. 1437 01:00:32,390 --> 01:00:35,057 (upbeat music) 1438 01:00:43,950 --> 01:00:46,020 Never would I had ever thought 1439 01:00:46,020 --> 01:00:47,490 that I should have saved a board 1440 01:00:47,490 --> 01:00:50,220 and that it would be worth more than it was at that moment. 1441 01:00:50,220 --> 01:00:52,620 I wished I would've saved at least one new one 1442 01:00:52,620 --> 01:00:54,030 out of every model I ever had. 1443 01:00:54,030 --> 01:00:55,080 But to be honest, 1444 01:00:55,080 --> 01:00:57,990 I wish I'd saved most of the ones I rode. (laughs) 1445 01:00:57,990 --> 01:00:58,950 For proof. 1446 01:00:58,950 --> 01:01:01,530 This board right here, this is my original deck, 1447 01:01:01,530 --> 01:01:02,670 my original graphic. 1448 01:01:02,670 --> 01:01:05,520 I had to buy this off eBay for about two grand. 1449 01:01:05,520 --> 01:01:07,020 When I first started on eBay, 1450 01:01:07,020 --> 01:01:10,710 and this is 1996, I typed in skateboards 1451 01:01:10,710 --> 01:01:13,590 and 17 items came up to search. 1452 01:01:13,590 --> 01:01:17,133 Now if you type it in, you get like 20,000 items, a joke. 1453 01:01:18,097 --> 01:01:20,597 (funky music) 1454 01:01:29,550 --> 01:01:31,140 Right around 2000, 1455 01:01:31,140 --> 01:01:34,800 as more and more collectors started coming into the scene, 1456 01:01:34,800 --> 01:01:36,780 the prices started to jump up 1457 01:01:36,780 --> 01:01:39,180 and soon, you know, 1458 01:01:39,180 --> 01:01:40,601 the boards that were going for, you know, 1459 01:01:40,601 --> 01:01:41,434 a couple hundred bucks 1460 01:01:41,434 --> 01:01:44,223 were now going for 800 bucks, 1,000 bucks. 1461 01:01:45,870 --> 01:01:48,120 - It's a million dollars worth of skateboards 1462 01:01:51,450 --> 01:01:52,283 on eBay. 1463 01:01:54,780 --> 01:01:56,490 [Narrator] As the internet expanded, 1464 01:01:56,490 --> 01:01:59,133 so did the sales of iconic skateboards. 1465 01:02:00,420 --> 01:02:02,700 Everything from Facebook specialty groups 1466 01:02:02,700 --> 01:02:04,140 to Instagram collectors 1467 01:02:04,140 --> 01:02:07,140 who are selling and trading everywhere. 1468 01:02:07,140 --> 01:02:09,260 I've made, I don't know what it is, 1469 01:02:09,260 --> 01:02:12,300 10,000 different graphics over the years. 1470 01:02:12,300 --> 01:02:14,010 It's impossible to save them. 1471 01:02:14,010 --> 01:02:15,247 But I look back now and go, 1472 01:02:15,247 --> 01:02:17,370 "I wish I would've saved this one, that one, that one." 1473 01:02:17,370 --> 01:02:18,203 Yeah. 1474 01:02:18,203 --> 01:02:20,340 - My world is really all about collecting stuff 1475 01:02:20,340 --> 01:02:23,103 that never cost anything or meant anything to anybody. 1476 01:02:24,600 --> 01:02:26,610 And I really was in love with skateboarding, 1477 01:02:26,610 --> 01:02:27,610 that's why I did it. 1478 01:02:29,010 --> 01:02:31,380 I started off collecting used boards 1479 01:02:31,380 --> 01:02:32,250 just 'cause they were cheaper. 1480 01:02:32,250 --> 01:02:35,010 You could get 'em for 100 bucks or so. 1481 01:02:35,010 --> 01:02:36,150 So I had this nice collection 1482 01:02:36,150 --> 01:02:37,607 of just like huge used piles on the wall 1483 01:02:37,607 --> 01:02:39,000 and it looked all nifty and nice. 1484 01:02:39,000 --> 01:02:40,590 And I had this chance 1485 01:02:40,590 --> 01:02:44,250 to get a Steve Steadham board in NOS condition. 1486 01:02:44,250 --> 01:02:45,720 And once I had that one board, 1487 01:02:45,720 --> 01:02:48,282 all the others said they just didn't look right. 1488 01:02:48,282 --> 01:02:50,782 (funky music) 1489 01:02:57,618 --> 01:02:59,130 - Well, before our first skateboard graphics are there. 1490 01:02:59,130 --> 01:03:02,790 You know, I'm a pack rat, a hoarder. 1491 01:03:02,790 --> 01:03:05,340 You gotta see my home garage, it's even worse. 1492 01:03:05,340 --> 01:03:06,810 But I don't really collect boards. 1493 01:03:06,810 --> 01:03:09,240 I just have a bunch of boards. 1494 01:03:09,240 --> 01:03:12,510 Plus since I've been making boards for over 20 years, 1495 01:03:12,510 --> 01:03:14,760 a lot of it's just samplings of what we have. 1496 01:03:16,537 --> 01:03:19,037 (funky music) 1497 01:03:25,686 --> 01:03:26,640 There's some great collectors out there. 1498 01:03:26,640 --> 01:03:27,780 There's a guy named Dale Smith 1499 01:03:27,780 --> 01:03:29,220 and they call him Sausage Man. 1500 01:03:29,220 --> 01:03:30,053 He was my rival. 1501 01:03:30,053 --> 01:03:33,120 We used to mindfuck each other all the time. 1502 01:03:33,120 --> 01:03:35,340 - When I first started collecting these skateboards, 1503 01:03:35,340 --> 01:03:38,370 I thought I'd pick up only one or two or five, 1504 01:03:38,370 --> 01:03:42,000 went out, started looking, swap meets, thrift stores 1505 01:03:42,000 --> 01:03:43,230 and over the 10-year period, 1506 01:03:43,230 --> 01:03:45,963 you see just a portion of what I have. 1507 01:03:46,925 --> 01:03:47,970 (funky music) 1508 01:03:47,970 --> 01:03:49,650 - I figured out that he used to get to the swap meet 1509 01:03:49,650 --> 01:03:52,080 at nine o'clock, I'd get there at six o'clock, 1510 01:03:52,080 --> 01:03:53,820 walk the whole swap meet 1511 01:03:53,820 --> 01:03:55,167 and be home before he even got there. 1512 01:03:55,167 --> 01:03:56,767 And then he'd call me on Sunday, 1513 01:03:56,767 --> 01:03:58,183 "Hey, there was nothing out there." 1514 01:03:58,183 --> 01:03:59,550 I was laughing inside 1515 01:03:59,550 --> 01:04:01,350 because I already went and cleaned house 1516 01:04:01,350 --> 01:04:02,190 before he even got there. 1517 01:04:02,190 --> 01:04:04,372 Like, I did that for a while. 1518 01:04:04,372 --> 01:04:07,650 (funky music) 1519 01:04:07,650 --> 01:04:10,230 - I have a collection, you know, of some things that I like, 1520 01:04:10,230 --> 01:04:14,673 but I think the whole super crazy collector dudes are weird. 1521 01:04:15,813 --> 01:04:17,340 (upbeat music) 1522 01:04:17,340 --> 01:04:19,590 We did the tallest scalable boards 1523 01:04:19,590 --> 01:04:21,600 when we did the design AERIUM ones, 1524 01:04:21,600 --> 01:04:23,490 I got the originals that we reproduced them from 1525 01:04:23,490 --> 01:04:24,720 and hung those up. 1526 01:04:24,720 --> 01:04:27,930 So at first I'd tell you I'm not a collector, 1527 01:04:27,930 --> 01:04:29,366 but suddenly I had quite a few boards 1528 01:04:29,366 --> 01:04:31,140 (laughing) on the wall. 1529 01:04:31,140 --> 01:04:34,260 - There's no way, I don't care who you are, 1530 01:04:34,260 --> 01:04:35,970 you'll ever have every skateboard made. 1531 01:04:35,970 --> 01:04:36,803 You just can't do it. 1532 01:04:36,803 --> 01:04:38,190 It's not possible. 1533 01:04:38,190 --> 01:04:41,190 It's a great thing to collect something that there's no end. 1534 01:04:42,651 --> 01:04:45,318 (upbeat music) 1535 01:04:47,130 --> 01:04:48,450 Most of the serious collectors 1536 01:04:48,450 --> 01:04:50,340 don't want to collect reissue 'cause they're spoiled. 1537 01:04:50,340 --> 01:04:52,290 They want the the real deal 1538 01:04:52,290 --> 01:04:53,880 and there's a lot of people out there 1539 01:04:53,880 --> 01:04:56,670 who can't afford to spend 300 bucks on the real deal 1540 01:04:56,670 --> 01:05:00,360 and they can buy a reissue for, you know, $69 or $59. 1541 01:05:00,360 --> 01:05:02,460 Collecting is consumerism gone awry. 1542 01:05:02,460 --> 01:05:05,370 It's just ri-fuckin-diculous, you know, bottom line. 1543 01:05:05,370 --> 01:05:06,720 None of us needs all this shit. 1544 01:05:06,720 --> 01:05:08,370 The people who are, you know, 1545 01:05:08,370 --> 01:05:10,830 buying these things now and hoarding 'em, 1546 01:05:10,830 --> 01:05:12,870 that didn't happen in the '80s. 1547 01:05:12,870 --> 01:05:14,310 Like, when you're a kid, 1548 01:05:14,310 --> 01:05:17,070 you'd managed to scrape together 50 bucks. 1549 01:05:17,070 --> 01:05:18,660 You weren't gonna just put the board on your wall, 1550 01:05:18,660 --> 01:05:20,010 you were gonna skate it. 1551 01:05:20,010 --> 01:05:22,593 (upbeat music) 1552 01:05:28,410 --> 01:05:29,820 - Those are the things that enrich your life. 1553 01:05:29,820 --> 01:05:30,975 That's why I have them, you know, 1554 01:05:30,975 --> 01:05:32,340 it's like I have so much crap, 1555 01:05:32,340 --> 01:05:34,800 but it all makes me appreciate life more. 1556 01:05:34,800 --> 01:05:37,203 So some things I look at is so awesome. 1557 01:05:38,614 --> 01:05:41,197 (upbeat music) 1558 01:05:45,465 --> 01:05:47,640 On a level, it's just pack ratting shit. 1559 01:05:47,640 --> 01:05:51,480 On another level, there's somehow an appreciation 1560 01:05:51,480 --> 01:05:56,480 of the connection between the skater and the skate. 1561 01:05:56,503 --> 01:05:59,490 (upbeat music) 1562 01:05:59,490 --> 01:06:01,530 We didn't save the boards always 1563 01:06:01,530 --> 01:06:04,740 and we just didn't think they would have a life. 1564 01:06:04,740 --> 01:06:08,220 But now that the collector thing has come in, 1565 01:06:08,220 --> 01:06:11,460 it's really broadened, I think, the skateboard art 1566 01:06:11,460 --> 01:06:13,200 and it's created demand for it. 1567 01:06:13,200 --> 01:06:15,510 It's brought it into the realm of art 1568 01:06:15,510 --> 01:06:17,130 where it's hung on the wall 1569 01:06:17,130 --> 01:06:19,950 and it's in museums and gallery shows. 1570 01:06:19,950 --> 01:06:23,880 So it's really brought the art out of skateboarding 1571 01:06:23,880 --> 01:06:26,349 and into the public view. 1572 01:06:26,349 --> 01:06:27,510 (upbeat music) 1573 01:06:27,510 --> 01:06:29,430 - That Hosoi board, like, you know that board, 1574 01:06:29,430 --> 01:06:30,990 you're like, "Man, I shouldn't have rode it," you're like... 1575 01:06:30,990 --> 01:06:32,107 But, you know what, at the end of the day you're like, 1576 01:06:32,107 --> 01:06:34,920 "I need a fucking skateboard," and that's what it is. 1577 01:06:34,920 --> 01:06:35,753 It's a skateboard. 1578 01:06:35,753 --> 01:06:36,960 I needed to go skate, much more important 1579 01:06:36,960 --> 01:06:41,429 than I need to like cherish some whatever. 1580 01:06:41,429 --> 01:06:43,313 - (upbeat music) - I don't like the idea 1581 01:06:43,313 --> 01:06:46,530 of making skateboards so precious, you know, 1582 01:06:46,530 --> 01:06:48,600 because they're not made to be precious thing 1583 01:06:48,600 --> 01:06:50,523 and they're made to be ridden. 1584 01:06:50,523 --> 01:06:53,106 (upbeat music) 1585 01:06:55,980 --> 01:06:57,720 Once it's been skated once, 1586 01:06:57,720 --> 01:06:59,880 even just the etch from the truck alone, 1587 01:06:59,880 --> 01:07:02,463 like, I don't really look at as being keepable. 1588 01:07:04,380 --> 01:07:08,363 - I think it becomes more art once it's skated, you know, 1589 01:07:08,363 --> 01:07:09,600 like once you skate it, 1590 01:07:09,600 --> 01:07:11,940 and then like there's like skate marks on it. 1591 01:07:11,940 --> 01:07:13,740 Something about like just a thrash board 1592 01:07:13,740 --> 01:07:14,730 and then going on the wall 1593 01:07:14,730 --> 01:07:17,917 seems like it's got more behind it. 1594 01:07:17,917 --> 01:07:19,080 I actually am so stoked 1595 01:07:19,080 --> 01:07:21,753 that people appreciated anything that we did, 1596 01:07:21,753 --> 01:07:23,700 that it means something to them 1597 01:07:23,700 --> 01:07:24,900 or that they like the art 1598 01:07:24,900 --> 01:07:26,430 or it represents a period in their life 1599 01:07:26,430 --> 01:07:27,660 that they wanna remember. 1600 01:07:27,660 --> 01:07:31,181 I love the fact that people recognize it on that level. 1601 01:07:31,181 --> 01:07:34,230 (upbeat music) 1602 01:07:34,230 --> 01:07:36,150 - [Narrator] Rolling into the new millennium, 1603 01:07:36,150 --> 01:07:39,570 skateboards have become commonplace in art galleries 1604 01:07:39,570 --> 01:07:41,422 and fashion runways. 1605 01:07:41,422 --> 01:07:44,089 (upbeat music) 1606 01:08:00,750 --> 01:08:01,950 It's been interesting to see 1607 01:08:01,950 --> 01:08:04,950 the world accepts skateboarders as artists 1608 01:08:04,950 --> 01:08:07,380 in this last 10 years. 1609 01:08:07,380 --> 01:08:09,630 In a sense we're always treated as the outcast, 1610 01:08:09,630 --> 01:08:10,920 as the not accepted, you know? 1611 01:08:10,920 --> 01:08:13,140 So you see the success of someone like Andy Howell, 1612 01:08:13,140 --> 01:08:15,360 Ed Templeton or Mark Gonzales, you know, 1613 01:08:15,360 --> 01:08:17,970 where in the art world they actually have a position 1614 01:08:17,970 --> 01:08:19,980 and they're in the art magazines, 1615 01:08:19,980 --> 01:08:23,003 just like they were in the skateboard magazines. 1616 01:08:23,003 --> 01:08:25,140 (upbeat music) 1617 01:08:25,140 --> 01:08:26,460 You were creative in the beginning 1618 01:08:26,460 --> 01:08:28,290 of like being just a skateboarder, 1619 01:08:28,290 --> 01:08:29,910 what trick you do, what style you have. 1620 01:08:29,910 --> 01:08:32,310 And then it turns into that you are out there, 1621 01:08:32,310 --> 01:08:35,310 you're in the street, people can see you, you in the public. 1622 01:08:35,310 --> 01:08:38,730 So coming from like, "Let's do a painting on your board," 1623 01:08:38,730 --> 01:08:41,640 to go outside and say, "I do a piece of art 1624 01:08:41,640 --> 01:08:43,920 and put it in a gallery on the streets," 1625 01:08:43,920 --> 01:08:44,970 you're already there. 1626 01:08:44,970 --> 01:08:47,430 If skateboarding somehow overlaps 1627 01:08:47,430 --> 01:08:49,350 and gets considered fine art, so be it. 1628 01:08:49,350 --> 01:08:51,810 But to me it's all just drawing. 1629 01:08:51,810 --> 01:08:55,050 I don't really have definitions for it as skateboard art 1630 01:08:55,050 --> 01:08:56,523 or non-skateboard art. 1631 01:08:57,429 --> 01:08:58,950 (upbeat music) 1632 01:08:58,950 --> 01:09:01,380 - It's still like fine art versus commercial art. 1633 01:09:01,380 --> 01:09:05,010 But the line there is a lot more blurred these days. 1634 01:09:05,010 --> 01:09:09,060 - Every young person, every part of youth culture 1635 01:09:09,060 --> 01:09:12,000 has been influenced by skateboard graphics in some way. 1636 01:09:12,000 --> 01:09:13,320 The first art they see 1637 01:09:13,320 --> 01:09:15,960 is Ed Templeton's artwork on skateboards. 1638 01:09:15,960 --> 01:09:17,670 So how could that not be real art? 1639 01:09:17,670 --> 01:09:19,560 Some of this art will be recognized 1640 01:09:19,560 --> 01:09:21,690 on a level that's more meaningful 1641 01:09:21,690 --> 01:09:24,420 than just you influenced skate art, 1642 01:09:24,420 --> 01:09:26,730 you influenced art in general. 1643 01:09:26,730 --> 01:09:29,400 - It's up there with what we call the masters now. 1644 01:09:29,400 --> 01:09:30,963 Picasso was crazy, you know, 1645 01:09:30,963 --> 01:09:32,310 that when that stuff came out, 1646 01:09:32,310 --> 01:09:34,260 people were like, "That's not art." 1647 01:09:34,260 --> 01:09:37,353 - Are any of us or them legitimate in the art world? 1648 01:09:38,370 --> 01:09:41,010 Not until people want it. 1649 01:09:41,010 --> 01:09:42,510 That's what makes it legitimate. 1650 01:09:42,510 --> 01:09:44,940 - When you see boards worth millions of dollars, 1651 01:09:44,940 --> 01:09:48,180 skateboard art, I think in our lifetime we'll see that. 1652 01:09:48,180 --> 01:09:51,390 I think you'll see maybe Olson's board 1653 01:09:51,390 --> 01:09:54,210 or maybe Wes's board in a museum 1654 01:09:54,210 --> 01:09:58,888 or in a Sotheby's auction house go for that much money. 1655 01:09:58,888 --> 01:10:01,471 (upbeat music) 1656 01:10:02,370 --> 01:10:04,200 A works value will be measured 1657 01:10:04,200 --> 01:10:08,730 on how much emotion it elicits and the uniqueness of it. 1658 01:10:08,730 --> 01:10:11,670 And I think people's work like Ed's is unique 1659 01:10:11,670 --> 01:10:14,433 and people's work like Gonz does elicit emotion. 1660 01:10:15,300 --> 01:10:17,271 This is what's after Warhol. 1661 01:10:17,271 --> 01:10:19,860 (upbeat music) 1662 01:10:19,860 --> 01:10:22,770 - You can walk in today to the Museum of Modern Art 1663 01:10:22,770 --> 01:10:25,129 and buy an Andy Warhol skateboard. 1664 01:10:25,129 --> 01:10:27,960 (upbeat music) 1665 01:10:27,960 --> 01:10:31,890 - This whole over analyzing the artwork on skateboards 1666 01:10:31,890 --> 01:10:33,063 makes no sense to me. 1667 01:10:33,987 --> 01:10:36,469 (people laughing) 1668 01:10:36,469 --> 01:10:39,052 (upbeat music) 1669 01:11:04,830 --> 01:11:06,180 - [Narrator] Most of the skateboard artists 1670 01:11:06,180 --> 01:11:07,920 who helped elevate this culture 1671 01:11:07,920 --> 01:11:12,090 had no idea that skateboarding or skateboard art simply put, 1672 01:11:12,090 --> 01:11:14,070 would become a global phenomenon 1673 01:11:14,070 --> 01:11:17,700 from TV commercials to renowned museums all over the world 1674 01:11:17,700 --> 01:11:19,200 and even the Olympics. 1675 01:11:19,200 --> 01:11:21,960 Skateboard art continues to grow and evolve 1676 01:11:21,960 --> 01:11:23,989 just like skateboarding. 1677 01:11:23,989 --> 01:11:26,489 (funky music) 1678 01:11:31,320 --> 01:11:32,910 I guess I would say the biggest impact 1679 01:11:32,910 --> 01:11:34,410 that skateboard graphics have had, 1680 01:11:34,410 --> 01:11:36,780 it's not so much direct 1681 01:11:36,780 --> 01:11:39,103 in that it's like, "Yeah, that board graphic, you know, 1682 01:11:39,103 --> 01:11:41,220 I want that eagle on, you know, 1683 01:11:41,220 --> 01:11:43,170 across the side of a building." 1684 01:11:43,170 --> 01:11:44,760 I think it's more the mentality 1685 01:11:44,760 --> 01:11:46,770 that had the greater impact 1686 01:11:46,770 --> 01:11:49,350 and so many amazingly creative people 1687 01:11:49,350 --> 01:11:53,100 who have a love for skateboarding from an early age 1688 01:11:53,100 --> 01:11:56,940 have gone on to be unbelievable filmmakers 1689 01:11:56,940 --> 01:12:00,870 or studio artists or designers in one way or another. 1690 01:12:00,870 --> 01:12:02,310 Part of the reason they've gone on to do that 1691 01:12:02,310 --> 01:12:05,610 is because of the freedom that they saw in skating 1692 01:12:05,610 --> 01:12:09,432 and the lawlessness and kind of the lack of rules. 1693 01:12:09,432 --> 01:12:11,010 (funky music) 1694 01:12:11,010 --> 01:12:11,843 Skateboarding's old enough now 1695 01:12:11,843 --> 01:12:14,130 to where there's generations of skateboarders 1696 01:12:14,130 --> 01:12:17,130 that are actually part of society. 1697 01:12:17,130 --> 01:12:18,990 Kids that were skating 20 years ago 1698 01:12:18,990 --> 01:12:20,400 that are 30 something now 1699 01:12:20,400 --> 01:12:22,953 are definitely behind offices and running things. 1700 01:12:25,200 --> 01:12:27,240 You gotta realize from a age perspective 1701 01:12:27,240 --> 01:12:28,710 where skateboarders are. 1702 01:12:28,710 --> 01:12:29,790 The next election or two, 1703 01:12:29,790 --> 01:12:32,190 we'll probably have a skateboarder in the White House. 1704 01:12:32,190 --> 01:12:33,540 We want to believe 1705 01:12:33,540 --> 01:12:38,540 that we're still this really neat set aside industry 1706 01:12:38,670 --> 01:12:40,950 that has a lot of creativity and we do, 1707 01:12:40,950 --> 01:12:45,540 don't get me wrong, but this has become huge commodity. 1708 01:12:45,540 --> 01:12:47,700 So many kids ride skateboards to school, 1709 01:12:47,700 --> 01:12:49,410 people ride skateboards to work. 1710 01:12:49,410 --> 01:12:51,240 People need skateboards. 1711 01:12:51,240 --> 01:12:54,003 I need my skateboard just for my mental health. 1712 01:12:55,380 --> 01:12:56,550 There's always been people 1713 01:12:56,550 --> 01:12:57,990 from outside of skateboarding 1714 01:12:57,990 --> 01:13:00,780 want to come and take something from it, right? 1715 01:13:00,780 --> 01:13:05,520 You got recruiters, you got fucking pit juice, 1716 01:13:05,520 --> 01:13:07,740 underarm deodorant, you know, 1717 01:13:07,740 --> 01:13:08,573 you got all these people 1718 01:13:08,573 --> 01:13:10,560 that want to take their action from skateboarding 1719 01:13:10,560 --> 01:13:13,380 because they think that's gonna give 'em some credibility. 1720 01:13:13,380 --> 01:13:14,910 It's not gonna give 'em any credibility 1721 01:13:14,910 --> 01:13:17,273 with someone who's a true skateboarder. 1722 01:13:17,273 --> 01:13:20,460 (upbeat music) 1723 01:13:20,460 --> 01:13:21,960 There's gonna be skateboard artwork, 1724 01:13:21,960 --> 01:13:23,670 there's gonna be unique artwork 1725 01:13:23,670 --> 01:13:26,730 done with skateboards by skateboard artists 1726 01:13:26,730 --> 01:13:28,860 and there's gonna be production stuff, 1727 01:13:28,860 --> 01:13:30,870 which is just, you know, like the garbage 1728 01:13:30,870 --> 01:13:33,870 that all these skateboard companies are turning out, 1729 01:13:33,870 --> 01:13:35,583 fucking Mickey D. bullshit. 1730 01:13:36,630 --> 01:13:38,610 I always loved the art of skateboarding 1731 01:13:38,610 --> 01:13:40,980 because it wasn't intimidating. 1732 01:13:40,980 --> 01:13:43,890 It didn't seem like you had to be some sort of, 1733 01:13:43,890 --> 01:13:48,890 amazing virtuoso artist to make graphics for skateboards, 1734 01:13:49,200 --> 01:13:53,010 that just seemed like you could participate 1735 01:13:53,010 --> 01:13:55,290 without having to be self-conscious. 1736 01:13:55,290 --> 01:13:58,290 Half the battle with art is just doing. 1737 01:13:58,290 --> 01:14:01,080 As you do, you get better. 1738 01:14:01,080 --> 01:14:03,450 - Maybe that's what my work has been for in the long term, 1739 01:14:03,450 --> 01:14:04,620 is to inspire other artists 1740 01:14:04,620 --> 01:14:09,030 because that's when I have known my soul, 1741 01:14:09,030 --> 01:14:12,120 are those late night hours where I'm at ease 1742 01:14:12,120 --> 01:14:14,853 watching a black and white graphic develop. 1743 01:14:16,050 --> 01:14:20,220 - Artists that traditionally have a problem 1744 01:14:20,220 --> 01:14:21,750 getting exposure, 1745 01:14:21,750 --> 01:14:24,900 but skateboarding provides a vehicle 1746 01:14:24,900 --> 01:14:28,050 to get the art out into the world onto the streets. 1747 01:14:28,050 --> 01:14:31,230 And so it's seen everywhere around the world 1748 01:14:31,230 --> 01:14:34,110 and to me that was a tremendous opportunity 1749 01:14:34,110 --> 01:14:35,633 to have the work shown. 1750 01:14:37,160 --> 01:14:40,650 If I can make money making art, 1751 01:14:40,650 --> 01:14:43,320 which is the same exact thing I thought when I was a kid. 1752 01:14:43,320 --> 01:14:46,260 If I can make money skateboarding, how great would that be? 1753 01:14:46,260 --> 01:14:49,680 And now I'm in the same position as an older person 1754 01:14:49,680 --> 01:14:52,860 saying if I can make money selling art or just making art, 1755 01:14:52,860 --> 01:14:54,960 that's what I want to do, then that's great. 1756 01:14:54,960 --> 01:14:56,610 That's the goal I think, for everybody's life. 1757 01:14:56,610 --> 01:14:59,110 It's like make a living doing what you want to do. 1758 01:14:59,980 --> 01:15:02,040 - There are a lot of graphics through the years 1759 01:15:02,040 --> 01:15:04,560 that I thought were very important 1760 01:15:04,560 --> 01:15:07,470 and iconic and inspiring, 1761 01:15:07,470 --> 01:15:10,650 but I love that people choose a skateboard 1762 01:15:10,650 --> 01:15:11,850 to make a statement. 1763 01:15:11,850 --> 01:15:13,290 What other sport has that? 1764 01:15:13,290 --> 01:15:18,180 What other activity has that where the tool that you use 1765 01:15:18,180 --> 01:15:22,950 can be this art and can be a political statement 1766 01:15:22,950 --> 01:15:25,860 or can be a sign of the times. 1767 01:15:25,860 --> 01:15:28,428 You know, that just doesn't exist ever anywhere. 1768 01:15:28,428 --> 01:15:31,319 (logo clanking) 1769 01:15:31,319 --> 01:15:32,168 [Man] Excuse me, sir. 1770 01:15:32,168 --> 01:15:36,369 Sir, the general public is kind of curious. 1771 01:15:36,369 --> 01:15:40,358 What is the problem with your decision-making process? 1772 01:15:40,358 --> 01:15:41,775 And then again... 1773 01:15:42,667 --> 01:15:44,551 ♪ Hey, what about the kids ♪ 1774 01:15:44,551 --> 01:15:52,990 ♪ What about the kids ♪ 1775 01:15:52,990 --> 01:15:56,391 ♪ (indistinct) ♪ 1776 01:15:56,391 --> 01:16:06,123 ♪ What about the kids ♪ 1777 01:16:06,123 --> 01:16:09,542 ♪ (indistinct) ♪ 1778 01:16:09,542 --> 01:16:11,488 ♪ Hey, hey, hey ♪ 1779 01:16:11,488 --> 01:16:12,709 ♪ Hey, hey ♪ 1780 01:16:12,709 --> 01:16:18,037 ♪ Hey, hey, hey, hey ♪ 1781 01:16:18,037 --> 01:16:19,293 ♪ Hey, hey ♪ 1782 01:16:19,293 --> 01:16:21,791 ♪ Hey, hey, hey, hey ♪ 1783 01:16:21,791 --> 01:16:34,420 ♪ What about the kids ♪ ♪ Hey, hey, hey, hey ♪ 1784 01:16:34,420 --> 01:16:35,457 ♪ Hey, hey ♪ 1785 01:16:35,457 --> 01:16:45,467 ♪ What about the kids ♪ 1786 01:16:45,467 --> 01:16:48,315 ♪ (indistinct) ♪ 1787 01:16:48,315 --> 01:16:58,446 ♪ What about the kids ♪ 1788 01:16:58,446 --> 01:17:05,065 ♪ (indistinct) ♪ 1789 01:17:05,065 --> 01:17:08,048 ♪ Hey, hey, hey, hey ♪ 1790 01:17:08,048 --> 01:17:11,621 ♪ What about the kids ♪ ♪ Hey, hey, hey, hey ♪ 1791 01:17:11,621 --> 01:17:17,677 ♪ Hey, hey, hey, hey ♪ 1792 01:17:17,677 --> 01:17:28,313 ♪ What about the kids ♪ ♪ Hey, hey, hey, hey ♪ 1793 01:17:28,313 --> 01:17:32,980 (skateboarders chattering indistinctly) 1794 01:17:34,288 --> 01:17:40,876 ♪ What about the kids ♪ 1795 01:17:40,876 --> 01:17:45,100 ♪ (indistinct) ♪ 1796 01:17:45,100 --> 01:17:47,706 ♪ Fuck me, fuck me, fuck me, fuck me ♪ 1797 01:17:47,706 --> 01:17:54,243 ♪ Fuck you, fuck you, fuck you, fuck you ♪ 1798 01:17:54,243 --> 01:17:58,328 ♪ What about the kids, what about the kids ♪ 1799 01:17:58,328 --> 01:18:00,500 ♪ What about the kids ♪ 1800 01:18:00,500 --> 01:18:03,718 ♪ What about the kids, what about the kids ♪ 1801 01:18:03,718 --> 01:18:06,996 ♪ (indistinct) ♪ 1802 01:18:06,996 --> 01:18:16,676 ♪ What about the kids, what about the kids ♪ 1803 01:18:16,676 --> 01:18:20,156 ♪ (indistinct) ♪ 1804 01:18:20,156 --> 01:18:28,326 ♪ What about the kids, what about the kids ♪ 1805 01:18:28,652 --> 01:18:31,069 (epic music)