1 00:56:02,464 --> 00:56:04,966 It's hard to explain, but... 2 00:56:05,634 --> 00:56:08,011 ...there was something special about Pharrell. 3 00:56:11,556 --> 00:56:15,477 Pharrell told me he wanted to start a brand called "Billionaire Boys Club." 4 00:56:25,070 --> 00:56:28,489 Pharrell introducing street fashion to the US... 5 00:56:28,490 --> 00:56:33,120 ...was the turning point for it to become mainstream.