1 00:00:01,110 --> 00:00:03,520 (traffic rumble) (people conversing) 2 00:00:03,520 --> 00:00:05,160 (traffic rumble) (people conversing) 3 00:00:11,010 --> 00:00:14,070 - This is the story of whisky and I start it right here, 4 00:00:14,070 --> 00:00:14,080 in the heart of Tokyo. 5 00:00:14,080 --> 00:00:16,070 in the heart of Tokyo. 6 00:00:16,070 --> 00:00:17,200 Around these streets are bars 7 00:00:17,200 --> 00:00:17,600 crammed with people imbibing the amber liquid. 8 00:00:17,600 --> 00:00:21,030 crammed with people imbibing the amber liquid. 9 00:00:21,030 --> 00:00:21,120 It'll be a fascinating journey, 10 00:00:21,120 --> 00:00:22,200 It'll be a fascinating journey, 11 00:00:22,200 --> 00:00:24,640 so come with me as I tell the story 12 00:00:24,640 --> 00:00:25,100 so come with me as I tell the story 13 00:00:25,100 --> 00:00:28,020 of Scotland's gift to the world. 14 00:00:29,230 --> 00:00:31,680 I'm going on a pilgrimage to find out 15 00:00:31,680 --> 00:00:32,200 I'm going on a pilgrimage to find out 16 00:00:32,200 --> 00:00:35,200 why such a simple drink has come to mean so much. 17 00:00:35,200 --> 00:00:36,220 why such a simple drink has come to mean so much. 18 00:00:37,190 --> 00:00:38,720 Hi, my name's Jim, I'm from Scotland. 19 00:00:38,720 --> 00:00:39,240 Hi, my name's Jim, I'm from Scotland. 20 00:00:39,240 --> 00:00:42,030 From the makers to the marketeers, 21 00:00:42,030 --> 00:00:42,240 and the chemists to the cocktail makers, 22 00:00:42,240 --> 00:00:44,070 and the chemists to the cocktail makers, 23 00:00:44,070 --> 00:00:45,760 and from the Highlands to Hobart in Tasmania, 24 00:00:45,760 --> 00:00:48,000 and from the Highlands to Hobart in Tasmania, 25 00:00:50,130 --> 00:00:51,110 I'll be meeting the people 26 00:00:51,110 --> 00:00:52,160 and travelling to the places 27 00:00:52,160 --> 00:00:52,800 immersed in Scottish whisky's world story. 28 00:00:52,800 --> 00:00:56,120 immersed in Scottish whisky's world story. 29 00:00:56,120 --> 00:00:56,320 This is the tale of an ancient craft 30 00:00:56,320 --> 00:00:59,040 This is the tale of an ancient craft 31 00:00:59,040 --> 00:00:59,840 that became a global colossus. 32 00:00:59,840 --> 00:01:02,040 that became a global colossus. 33 00:01:02,040 --> 00:01:03,360 It is the tale of Scotch. (triumphant music) 34 00:01:03,360 --> 00:01:06,080 It is the tale of Scotch. (triumphant music) 35 00:01:13,130 --> 00:01:13,920 I can't shake the feeling 36 00:01:13,920 --> 00:01:14,160 I can't shake the feeling 37 00:01:14,160 --> 00:01:16,230 that so much of what makes this drink 38 00:01:16,230 --> 00:01:17,440 is what surrounds us here in Scotland. 39 00:01:17,440 --> 00:01:19,190 is what surrounds us here in Scotland. 40 00:01:19,190 --> 00:01:20,960 There is something about the landscape, 41 00:01:20,960 --> 00:01:21,160 There is something about the landscape, 42 00:01:21,160 --> 00:01:23,110 about the air itself, 43 00:01:23,110 --> 00:01:24,480 some unquantifiable atmosphere 44 00:01:24,480 --> 00:01:25,120 some unquantifiable atmosphere 45 00:01:25,120 --> 00:01:28,000 that adds its personality to our whisky. 46 00:01:28,000 --> 00:01:29,020 that adds its personality to our whisky. 47 00:01:29,020 --> 00:01:30,240 Now, it might sound overly romantic, 48 00:01:30,240 --> 00:01:31,520 but if the idea of terroir, 49 00:01:31,520 --> 00:01:33,020 but if the idea of terroir, 50 00:01:33,020 --> 00:01:35,040 the effect on a product of its place of origin, 51 00:01:35,040 --> 00:01:35,180 the effect on a product of its place of origin, 52 00:01:35,180 --> 00:01:38,560 can be applied to wine, then why not to Scotch? 53 00:01:38,560 --> 00:01:39,130 can be applied to wine, then why not to Scotch? 54 00:01:39,130 --> 00:01:42,030 Some places in Scotland feel, to me, 55 00:01:42,030 --> 00:01:42,080 like the living embodiment of this. 56 00:01:42,080 --> 00:01:45,010 like the living embodiment of this. 57 00:01:47,200 --> 00:01:49,120 What a majestic welcome 58 00:01:49,120 --> 00:01:50,130 What a majestic welcome 59 00:01:50,130 --> 00:01:52,640 this epic sweep of landscapes offers. 60 00:01:52,640 --> 00:01:53,150 this epic sweep of landscapes offers. 61 00:01:54,240 --> 00:01:56,160 Over here, we have rugged, vast Jura, 62 00:01:56,160 --> 00:01:57,170 Over here, we have rugged, vast Jura, 63 00:01:57,170 --> 00:01:59,240 with its distinctive Paps. 64 00:01:59,240 --> 00:01:59,680 And over here, we have bountiful Islay, 65 00:01:59,680 --> 00:02:03,150 And over here, we have bountiful Islay, 66 00:02:03,150 --> 00:02:03,200 the Queen of the Hebrides. 67 00:02:03,200 --> 00:02:05,150 the Queen of the Hebrides. 68 00:02:05,150 --> 00:02:06,720 Below us, the waters swirling and birling 69 00:02:06,720 --> 00:02:08,040 Below us, the waters swirling and birling 70 00:02:08,040 --> 00:02:10,040 like a witch's cauldron. 71 00:02:11,140 --> 00:02:13,760 Islay casts a spell on you, 72 00:02:13,760 --> 00:02:14,020 Islay casts a spell on you, 73 00:02:14,020 --> 00:02:17,080 and perhaps that sorcery imbues whisky. 74 00:02:53,120 --> 00:02:55,010 - I love the place names on Islay. 75 00:02:55,010 --> 00:02:56,000 They are all rooted in fact. 76 00:02:56,000 --> 00:02:57,110 They are all rooted in fact. 77 00:02:57,110 --> 00:02:59,220 You know, you're looking at the sea, 78 00:02:59,220 --> 00:02:59,520 the land, nature, topography, and all of these names 79 00:02:59,520 --> 00:03:03,040 the land, nature, topography, and all of these names 80 00:03:03,040 --> 00:03:04,020 the land, nature, topography, and all of these names 81 00:03:04,020 --> 00:03:06,070 that are derived from Norse, from Gaelic, 82 00:03:06,070 --> 00:03:06,560 from Islay's history, really. 83 00:03:06,560 --> 00:03:08,120 from Islay's history, really. 84 00:03:08,120 --> 00:03:10,080 Bunnahabhain is at the foot of the river. 85 00:03:10,080 --> 00:03:11,050 Bunnahabhain is at the foot of the river. 86 00:03:11,050 --> 00:03:12,090 Bunnahabhain. 87 00:03:12,090 --> 00:03:13,600 Um, Port Askaig is ash tree bay. 88 00:03:13,600 --> 00:03:15,010 Um, Port Askaig is ash tree bay. 89 00:03:15,230 --> 00:03:17,120 Ask-vik in Norse was, um... 90 00:03:17,120 --> 00:03:18,040 Ask-vik in Norse was, um... 91 00:03:19,080 --> 00:03:20,640 means ash, ash tree, and, remember, 92 00:03:20,640 --> 00:03:21,240 means ash, ash tree, and, remember, 93 00:03:21,240 --> 00:03:24,110 the Lords of the Isles, in the 12th, 13th century, 94 00:03:24,110 --> 00:03:24,160 would come in, sail into Port Askaig 95 00:03:24,160 --> 00:03:26,240 would come in, sail into Port Askaig 96 00:03:26,240 --> 00:03:27,680 and use the ash to repair their 97 00:03:27,680 --> 00:03:28,210 and use the ash to repair their 98 00:03:28,210 --> 00:03:30,180 (speaking in foreign language), for repairs, 99 00:03:30,180 --> 00:03:31,200 which is lovely, a lovely part of history. 100 00:03:31,200 --> 00:03:32,150 which is lovely, a lovely part of history. 101 00:03:32,150 --> 00:03:34,720 Um, Ardbeg in Gaelic means small headland. 102 00:03:34,720 --> 00:03:35,220 Um, Ardbeg in Gaelic means small headland. 103 00:03:35,220 --> 00:03:38,240 Islay means island bent like a bow, 104 00:03:38,240 --> 00:03:39,020 Islay means island bent like a bow, 105 00:03:39,020 --> 00:03:41,760 so wonderful words and names 106 00:03:41,760 --> 00:03:42,030 so wonderful words and names 107 00:03:42,030 --> 00:03:44,010 that are so evocative of the land 108 00:03:44,010 --> 00:03:45,280 and the island of Islay, really. 109 00:03:45,280 --> 00:03:46,210 and the island of Islay, really. 110 00:03:46,210 --> 00:03:47,190 A couple of hundred years ago in Islay, 111 00:03:47,190 --> 00:03:48,800 there were 23 licensed distilleries. 112 00:03:48,800 --> 00:03:50,220 there were 23 licensed distilleries. 113 00:03:50,220 --> 00:03:52,090 Couple of hundred years ago, 114 00:03:52,090 --> 00:03:52,320 there were many, many more illicit distilleries 115 00:03:52,320 --> 00:03:54,170 there were many, many more illicit distilleries 116 00:03:54,170 --> 00:03:55,840 and, you know, the people who made whisky at that time 117 00:03:55,840 --> 00:03:57,080 and, you know, the people who made whisky at that time 118 00:03:57,080 --> 00:03:59,360 were using the landscape, they were using nature, 119 00:03:59,360 --> 00:04:01,060 were using the landscape, they were using nature, 120 00:04:01,060 --> 00:04:02,880 the topography, they were hiding in caves, 121 00:04:02,880 --> 00:04:03,180 the topography, they were hiding in caves, 122 00:04:03,180 --> 00:04:05,020 they were very cunning about 123 00:04:05,020 --> 00:04:06,220 where they would actually make their whisky, 124 00:04:06,220 --> 00:04:06,400 so the sense of that in Islay's landscape 125 00:04:06,400 --> 00:04:09,170 so the sense of that in Islay's landscape 126 00:04:09,170 --> 00:04:09,920 absolutely prevails, for sure. 127 00:04:09,920 --> 00:04:11,160 absolutely prevails, for sure. 128 00:04:11,160 --> 00:04:13,180 We feel it on a daily basis. 129 00:04:13,180 --> 00:04:13,440 - If you stepped back today 130 00:04:13,440 --> 00:04:15,030 - If you stepped back today 131 00:04:15,030 --> 00:04:16,960 and looked at a map of Scotland and said, 132 00:04:16,960 --> 00:04:18,020 and looked at a map of Scotland and said, 133 00:04:18,020 --> 00:04:20,020 "Right, we'll ostensibly build 134 00:04:20,020 --> 00:04:20,480 "120 factories to make a spirit, 135 00:04:20,480 --> 00:04:22,190 "120 factories to make a spirit, 136 00:04:23,190 --> 00:04:24,000 "um, economically, what's the most sensible thing to do? 137 00:04:24,000 --> 00:04:26,100 "um, economically, what's the most sensible thing to do? 138 00:04:26,100 --> 00:04:27,130 "Where will we build them? 139 00:04:27,130 --> 00:04:27,520 "How big will they be? 140 00:04:27,520 --> 00:04:28,140 "How big will they be? 141 00:04:28,140 --> 00:04:30,020 "How much will we produce?", 142 00:04:30,020 --> 00:04:31,040 you wouldn't end up with a map of what you have today. 143 00:04:31,040 --> 00:04:33,210 you wouldn't end up with a map of what you have today. 144 00:04:33,210 --> 00:04:34,560 You know, these distilleries are far-flung, 145 00:04:34,560 --> 00:04:35,200 You know, these distilleries are far-flung, 146 00:04:35,200 --> 00:04:38,050 they're difficult to travel to. 147 00:04:38,050 --> 00:04:38,080 You're reliant on a rural population of staffing. 148 00:04:38,080 --> 00:04:41,600 You're reliant on a rural population of staffing. 149 00:04:41,600 --> 00:04:42,070 You're reliant on a rural population of staffing. 150 00:04:43,110 --> 00:04:45,120 There's lots of things that, economically, 151 00:04:45,120 --> 00:04:45,210 There's lots of things that, economically, 152 00:04:45,210 --> 00:04:48,040 wouldn't be the thing that would necessarily be 153 00:04:48,040 --> 00:04:48,640 a suitable and significant driver for investment, 154 00:04:48,640 --> 00:04:51,210 a suitable and significant driver for investment, 155 00:04:51,210 --> 00:04:52,160 but the history of how they've developed, 156 00:04:52,160 --> 00:04:54,000 but the history of how they've developed, 157 00:04:54,000 --> 00:04:54,210 and the fact that you have 158 00:04:54,210 --> 00:04:55,680 this really fantastic rural diaspora, 159 00:04:55,680 --> 00:04:57,040 this really fantastic rural diaspora, 160 00:04:57,040 --> 00:04:58,230 is not only great for Scotch whisky, 161 00:04:58,230 --> 00:04:59,200 but is obviously, you know, great for making it 162 00:04:59,200 --> 00:05:01,120 but is obviously, you know, great for making it 163 00:05:01,120 --> 00:05:02,720 intrinsically part of the country. 164 00:05:02,720 --> 00:05:03,220 intrinsically part of the country. 165 00:05:03,220 --> 00:05:05,050 - The whisky industry is strong, 166 00:05:05,050 --> 00:05:06,240 it's forceful and it's built an economy on Islay 167 00:05:06,240 --> 00:05:09,200 it's forceful and it's built an economy on Islay 168 00:05:09,200 --> 00:05:09,760 in this landscape in the 21st century, 169 00:05:09,760 --> 00:05:12,000 in this landscape in the 21st century, 170 00:05:12,000 --> 00:05:13,280 which is so important for islanders and for locals. 171 00:05:13,280 --> 00:05:15,210 which is so important for islanders and for locals. 172 00:05:15,210 --> 00:05:16,800 - [Narrator] Then, it is said, the secret is in the water. 173 00:05:16,800 --> 00:05:19,020 - [Narrator] Then, it is said, the secret is in the water. 174 00:05:19,020 --> 00:05:20,320 And there's plenty of it about in Scotland. 175 00:05:20,320 --> 00:05:23,020 And there's plenty of it about in Scotland. 176 00:05:23,020 --> 00:05:23,840 (gentle Scottish music) 177 00:05:23,840 --> 00:05:26,110 (gentle Scottish music) 178 00:05:27,240 --> 00:05:27,360 Little springs that become clear, clean streams. 179 00:05:27,360 --> 00:05:30,880 Little springs that become clear, clean streams. 180 00:05:30,880 --> 00:05:31,240 Little springs that become clear, clean streams. 181 00:05:34,080 --> 00:05:34,400 - This island has to be visited 182 00:05:34,400 --> 00:05:35,210 - This island has to be visited 183 00:05:35,210 --> 00:05:37,920 to be understood or even believed. 184 00:05:37,920 --> 00:05:38,210 to be understood or even believed. 185 00:05:38,210 --> 00:05:41,070 The land gives itself to the whisky, 186 00:05:41,070 --> 00:05:41,440 and the whisky keeps Islay alive and vibrant. 187 00:05:41,440 --> 00:05:44,960 and the whisky keeps Islay alive and vibrant. 188 00:05:44,960 --> 00:05:45,060 and the whisky keeps Islay alive and vibrant. 189 00:05:45,060 --> 00:05:48,000 If landscape does indeed influence taste, 190 00:05:48,000 --> 00:05:48,480 then Islay's has been tinting its whisky 191 00:05:48,480 --> 00:05:50,060 then Islay's has been tinting its whisky 192 00:05:50,060 --> 00:05:52,000 for longer than is the case elsewhere. 193 00:05:52,000 --> 00:05:52,240 for longer than is the case elsewhere. 194 00:05:52,240 --> 00:05:55,000 It is here, go legends, 195 00:05:55,000 --> 00:05:55,520 that some of Scotland's earliest water of life was made. 196 00:05:55,520 --> 00:05:59,040 that some of Scotland's earliest water of life was made. 197 00:06:00,070 --> 00:06:02,200 Here we are at the rather elegant tip of Islay. 198 00:06:02,200 --> 00:06:02,560 Sail that way through the mist and you reach Ireland. 199 00:06:02,560 --> 00:06:06,080 Sail that way through the mist and you reach Ireland. 200 00:06:06,080 --> 00:06:06,100 Sail that way through the mist and you reach Ireland. 201 00:06:06,100 --> 00:06:07,130 In the most romantic telling 202 00:06:07,130 --> 00:06:09,600 of how whisky came to Scotland, 203 00:06:09,600 --> 00:06:10,110 of how whisky came to Scotland, 204 00:06:10,110 --> 00:06:13,010 this whole stretch of coastline was a portal 205 00:06:13,010 --> 00:06:13,120 through which the ancient Celts arrived 206 00:06:13,120 --> 00:06:14,180 through which the ancient Celts arrived 207 00:06:14,180 --> 00:06:16,220 to preach the art of distilling. 208 00:06:16,220 --> 00:06:16,640 Now, depending on who you ask, 209 00:06:16,640 --> 00:06:19,050 Now, depending on who you ask, 210 00:06:19,050 --> 00:06:20,160 we have the Irish, the Romans, 211 00:06:20,160 --> 00:06:21,100 we have the Irish, the Romans, 212 00:06:21,100 --> 00:06:23,040 the Persians, and even the Chinese 213 00:06:23,040 --> 00:06:23,680 to thank for its invention. 214 00:06:23,680 --> 00:06:25,010 to thank for its invention. 215 00:06:25,010 --> 00:06:27,200 Whisky's origins are as complex as a fine blend. 216 00:06:27,200 --> 00:06:29,010 Whisky's origins are as complex as a fine blend. 217 00:06:30,000 --> 00:06:30,720 This is Finlaggan, in the centre of Islay, 218 00:06:30,720 --> 00:06:32,210 This is Finlaggan, in the centre of Islay, 219 00:06:32,210 --> 00:06:34,240 once home to the MacDonald Clan, Lords of the Isles, 220 00:06:34,240 --> 00:06:36,190 once home to the MacDonald Clan, Lords of the Isles, 221 00:06:36,190 --> 00:06:37,760 and to what is the most likely truth 222 00:06:37,760 --> 00:06:38,140 and to what is the most likely truth 223 00:06:38,140 --> 00:06:41,140 of how distilling reached Scotland. 224 00:06:41,140 --> 00:06:41,280 When Angus MacDonald married 225 00:06:41,280 --> 00:06:42,240 When Angus MacDonald married 226 00:06:42,240 --> 00:06:44,800 Princess Aine Ni Chathain of Ulster, in 1300, 227 00:06:44,800 --> 00:06:47,040 Princess Aine Ni Chathain of Ulster, in 1300, 228 00:06:47,040 --> 00:06:48,320 Aine's entourage brought the art of distilling 229 00:06:48,320 --> 00:06:49,120 Aine's entourage brought the art of distilling 230 00:06:49,120 --> 00:06:51,100 from Ireland with them. 231 00:06:52,080 --> 00:06:54,060 We don't know exactly where or when, 232 00:06:54,060 --> 00:06:55,360 but soon these distilling techniques were being employed 233 00:06:55,360 --> 00:06:56,140 but soon these distilling techniques were being employed 234 00:06:56,140 --> 00:06:58,880 to make a raw form of whisky here in Scotland 235 00:06:58,880 --> 00:06:59,210 to make a raw form of whisky here in Scotland 236 00:06:59,210 --> 00:07:01,210 for the very first time. 237 00:07:03,100 --> 00:07:05,180 (dog barks) 238 00:07:09,110 --> 00:07:09,440 Then, in the 15th century, 239 00:07:09,440 --> 00:07:10,210 Then, in the 15th century, 240 00:07:10,210 --> 00:07:12,960 a first recorded mention of whisky emerged. 241 00:07:12,960 --> 00:07:14,020 a first recorded mention of whisky emerged. 242 00:07:14,020 --> 00:07:16,210 (drums skirling) 243 00:07:27,110 --> 00:07:30,140 The art of distilling first made it into print 244 00:07:30,140 --> 00:07:30,560 in Britain in The Canterbury Tales. 245 00:07:30,560 --> 00:07:33,150 in Britain in The Canterbury Tales. 246 00:07:33,150 --> 00:07:34,080 A century later, in 1494, 247 00:07:34,080 --> 00:07:35,190 A century later, in 1494, 248 00:07:35,190 --> 00:07:37,170 came Scotland's first recorded mention 249 00:07:37,170 --> 00:07:37,600 and, in it, Friar John Cor, a Fife monk, 250 00:07:37,600 --> 00:07:41,120 and, in it, Friar John Cor, a Fife monk, 251 00:07:41,120 --> 00:07:41,130 and, in it, Friar John Cor, a Fife monk, 252 00:07:41,130 --> 00:07:44,170 is listed in King James IV's Exchequer Rolls 253 00:07:44,170 --> 00:07:44,640 as having received eight balls of malt for aqua vita. 254 00:07:44,640 --> 00:07:48,160 as having received eight balls of malt for aqua vita. 255 00:07:48,160 --> 00:07:49,090 as having received eight balls of malt for aqua vita. 256 00:07:49,090 --> 00:07:50,160 Now, that's enough barley to make 257 00:07:50,160 --> 00:07:51,680 over 1,000 bottles of whisky! 258 00:07:51,680 --> 00:07:52,200 over 1,000 bottles of whisky! 259 00:07:52,200 --> 00:07:54,190 But it's unlikely that Friar John 260 00:07:54,190 --> 00:07:55,200 was either Scotland's first or only whisky producer. 261 00:07:55,200 --> 00:07:58,230 was either Scotland's first or only whisky producer. 262 00:08:00,070 --> 00:08:02,240 Whisky was now trickling its way across Scotland 263 00:08:02,240 --> 00:08:03,040 Whisky was now trickling its way across Scotland 264 00:08:03,040 --> 00:08:05,760 and into the country's customs and identity. 265 00:08:05,760 --> 00:08:06,210 and into the country's customs and identity. 266 00:08:08,200 --> 00:08:09,280 - The first real record I think you get 267 00:08:09,280 --> 00:08:10,140 - The first real record I think you get 268 00:08:10,140 --> 00:08:12,190 of whisky becoming Scottish, 269 00:08:12,190 --> 00:08:12,800 and kind of part of a Scottish psyche, 270 00:08:12,800 --> 00:08:15,150 and kind of part of a Scottish psyche, 271 00:08:15,150 --> 00:08:16,320 the first record of that is Martin Martin's account 272 00:08:16,320 --> 00:08:18,110 the first record of that is Martin Martin's account 273 00:08:18,110 --> 00:08:19,840 of whisky drinking on the Isle of Lewis, 274 00:08:19,840 --> 00:08:20,170 of whisky drinking on the Isle of Lewis, 275 00:08:20,170 --> 00:08:22,090 at the beginning of the 18th century, 276 00:08:22,090 --> 00:08:23,210 where he says, and I'll paraphrase here, 277 00:08:23,210 --> 00:08:23,360 but he says something along the lines of, 278 00:08:23,360 --> 00:08:26,880 but he says something along the lines of, 279 00:08:26,880 --> 00:08:27,100 but he says something along the lines of, 280 00:08:27,100 --> 00:08:29,090 "When the community, 281 00:08:29,090 --> 00:08:30,400 "their manner of drinking was called a streah or a round, 282 00:08:30,400 --> 00:08:33,000 "their manner of drinking was called a streah or a round, 283 00:08:33,000 --> 00:08:33,920 "because they would sit in a circle 284 00:08:33,920 --> 00:08:34,220 "because they would sit in a circle 285 00:08:34,220 --> 00:08:37,040 "and the cup would be passed from one to the other 286 00:08:37,040 --> 00:08:37,440 "and all would drink until all became drunk." 287 00:08:37,440 --> 00:08:40,040 "and all would drink until all became drunk." 288 00:08:40,040 --> 00:08:40,960 Now, there's kind of two ways to look at that. 289 00:08:40,960 --> 00:08:41,200 Now, there's kind of two ways to look at that. 290 00:08:41,200 --> 00:08:43,050 You know, one is, that's just people 291 00:08:43,050 --> 00:08:44,230 sitting around in a circle in a big ceilidh 292 00:08:44,230 --> 00:08:44,480 and getting drunk, but I think the... 293 00:08:44,480 --> 00:08:48,000 and getting drunk, but I think the... 294 00:08:48,000 --> 00:08:49,170 When you begin to look deeply into that, 295 00:08:49,170 --> 00:08:51,520 you see here is whisky being used as a social lubricant, 296 00:08:51,520 --> 00:08:53,200 you see here is whisky being used as a social lubricant, 297 00:08:53,200 --> 00:08:55,040 or as a way for a community to cohere, 298 00:08:55,040 --> 00:08:56,240 or as a way for a community to cohere, 299 00:08:58,080 --> 00:08:58,560 and here is whisky being used to sort out, 300 00:08:58,560 --> 00:09:02,030 and here is whisky being used to sort out, 301 00:09:02,030 --> 00:09:02,080 to loosen people's tongues, 302 00:09:02,080 --> 00:09:03,220 to loosen people's tongues, 303 00:09:03,220 --> 00:09:05,120 for a community to come together, 304 00:09:05,120 --> 00:09:05,600 to say, "Right, who's getting married? 305 00:09:05,600 --> 00:09:07,040 to say, "Right, who's getting married? 306 00:09:07,040 --> 00:09:09,120 "Who's going to be plowing that particular field?" 307 00:09:09,120 --> 00:09:09,170 "Who's going to be plowing that particular field?" 308 00:09:09,170 --> 00:09:11,040 "Who's going to go fishing?" 309 00:09:11,040 --> 00:09:12,640 And, suddenly, I think, from that record, 310 00:09:12,640 --> 00:09:13,000 And, suddenly, I think, from that record, 311 00:09:13,000 --> 00:09:16,130 you see that whisky isn't just this alien spirit 312 00:09:16,130 --> 00:09:16,160 that's used in certain occasions. 313 00:09:16,160 --> 00:09:18,090 that's used in certain occasions. 314 00:09:18,090 --> 00:09:19,210 Whisky's now part of us, 315 00:09:19,210 --> 00:09:19,680 it's now part of our Scottish culture. 316 00:09:19,680 --> 00:09:21,130 it's now part of our Scottish culture. 317 00:09:21,130 --> 00:09:22,210 (waves lapping) 318 00:09:22,210 --> 00:09:23,200 - From fuzzy origins, 319 00:09:23,200 --> 00:09:24,010 - From fuzzy origins, 320 00:09:24,010 --> 00:09:26,720 this simple drink seeped its way into everyday life. 321 00:09:26,720 --> 00:09:28,070 this simple drink seeped its way into everyday life. 322 00:09:28,070 --> 00:09:30,080 Nowhere came to embody the spread of whisky 323 00:09:30,080 --> 00:09:30,240 into an area's soul more than Speyside, 324 00:09:30,240 --> 00:09:33,110 into an area's soul more than Speyside, 325 00:09:33,110 --> 00:09:33,760 or, to some of us, Strathspey in north-eastern Scotland. 326 00:09:33,760 --> 00:09:37,150 or, to some of us, Strathspey in north-eastern Scotland. 327 00:09:42,210 --> 00:09:44,320 The peaty water of life. 328 00:09:44,320 --> 00:09:45,150 The peaty water of life. 329 00:09:45,150 --> 00:09:47,840 This is Speyside, the capital of whisky. 330 00:09:47,840 --> 00:09:49,060 This is Speyside, the capital of whisky. 331 00:09:49,060 --> 00:09:51,220 It's a place of wonder and pilgrimage, 332 00:09:51,220 --> 00:09:51,360 a secret zone where the sweet smell of malt 333 00:09:51,360 --> 00:09:54,140 a secret zone where the sweet smell of malt 334 00:09:54,140 --> 00:09:54,880 seems to hang in the air. 335 00:09:54,880 --> 00:09:57,070 seems to hang in the air. 336 00:09:57,070 --> 00:09:58,400 And it's almost as if, every corner you turn, 337 00:09:58,400 --> 00:09:59,030 And it's almost as if, every corner you turn, 338 00:09:59,030 --> 00:10:00,130 there's a distillery, 339 00:10:00,130 --> 00:10:01,920 and in every nook and cranny, you'll find evidence 340 00:10:01,920 --> 00:10:03,130 and in every nook and cranny, you'll find evidence 341 00:10:03,130 --> 00:10:05,440 of the making and the worship of whisky. 342 00:10:05,440 --> 00:10:07,120 of the making and the worship of whisky. 343 00:10:07,120 --> 00:10:08,960 You know, within a 20-mile radius 344 00:10:08,960 --> 00:10:09,020 You know, within a 20-mile radius 345 00:10:09,020 --> 00:10:10,010 of where I'm standing now, 346 00:10:10,010 --> 00:10:12,030 there are about 60 distilleries. 347 00:10:12,030 --> 00:10:12,480 I mean, that's almost half the total number in Scotland! 348 00:10:12,480 --> 00:10:16,000 I mean, that's almost half the total number in Scotland! 349 00:10:16,000 --> 00:10:16,020 I mean, that's almost half the total number in Scotland! 350 00:10:16,020 --> 00:10:18,080 But you see, it's more than a whisky region. 351 00:10:18,080 --> 00:10:19,220 It's a whisky republic! 352 00:10:19,220 --> 00:10:19,520 And I think they should rename it the Amber Republic! 353 00:10:19,520 --> 00:10:22,200 And I think they should rename it the Amber Republic! 354 00:10:22,200 --> 00:10:23,040 It is truly a place of wonder! 355 00:10:23,040 --> 00:10:25,070 It is truly a place of wonder! 356 00:10:32,240 --> 00:10:33,600 - [Narrator] If you talk about The Glenlivet 357 00:10:33,600 --> 00:10:34,130 - [Narrator] If you talk about The Glenlivet 358 00:10:34,130 --> 00:10:37,040 to the average Scotsman or the man on the street, 359 00:10:37,040 --> 00:10:37,120 his mind goes straight to the Highlands 360 00:10:37,120 --> 00:10:39,100 his mind goes straight to the Highlands 361 00:10:39,100 --> 00:10:40,640 and he thinks of an old distillery 362 00:10:40,640 --> 00:10:41,190 and he thinks of an old distillery 363 00:10:41,190 --> 00:10:44,160 producing the finest whisky distilled in the Highlands, 364 00:10:44,160 --> 00:10:45,060 producing the finest whisky distilled in the Highlands, 365 00:10:45,060 --> 00:10:46,100 The Glenlivet. 366 00:10:49,210 --> 00:10:51,170 - Glenlivet is a Speyside whisky, 367 00:10:51,170 --> 00:10:51,200 with a foot in both the past and the present. 368 00:10:51,200 --> 00:10:54,720 with a foot in both the past and the present. 369 00:10:54,720 --> 00:10:55,090 with a foot in both the past and the present. 370 00:10:55,090 --> 00:10:56,160 Two centuries ago, 371 00:10:56,160 --> 00:10:58,240 one of countless illicit distilleries on Speyside, 372 00:10:58,240 --> 00:10:59,170 one of countless illicit distilleries on Speyside, 373 00:10:59,170 --> 00:11:01,760 it now produces the highest-selling single malt 374 00:11:01,760 --> 00:11:02,140 it now produces the highest-selling single malt 375 00:11:02,140 --> 00:11:04,040 in the world. 376 00:11:04,040 --> 00:11:05,280 Master distiller Alan Winchester took me for a walk 377 00:11:05,280 --> 00:11:07,070 Master distiller Alan Winchester took me for a walk 378 00:11:07,070 --> 00:11:08,800 in the hills overlooking this amber realm. 379 00:11:08,800 --> 00:11:10,240 in the hills overlooking this amber realm. 380 00:11:10,240 --> 00:11:12,320 What would this place be like without... 381 00:11:12,320 --> 00:11:13,030 What would this place be like without... 382 00:11:13,030 --> 00:11:14,020 You've got, what, 383 00:11:14,020 --> 00:11:15,840 something like 50, 60 distilleries round here? 384 00:11:15,840 --> 00:11:17,120 something like 50, 60 distilleries round here? 385 00:11:17,120 --> 00:11:19,010 - Well, absolutely, um... 386 00:11:19,010 --> 00:11:19,360 - I mean, it's the heart and soul of this country, isn't it? 387 00:11:19,360 --> 00:11:21,150 - I mean, it's the heart and soul of this country, isn't it? 388 00:11:21,150 --> 00:11:22,880 - Yes, eh... 389 00:11:22,880 --> 00:11:23,090 - Yes, eh... 390 00:11:23,090 --> 00:11:24,150 It's been very important. 391 00:11:24,150 --> 00:11:26,120 It's very important. 392 00:11:26,120 --> 00:11:26,400 It goes along with all the traditional... 393 00:11:26,400 --> 00:11:28,090 It goes along with all the traditional... 394 00:11:28,090 --> 00:11:29,920 You can see it, farming, forestry, landed estates, 395 00:11:29,920 --> 00:11:32,130 You can see it, farming, forestry, landed estates, 396 00:11:34,020 --> 00:11:36,080 where you can go fishing and shooting. 397 00:11:36,080 --> 00:11:36,960 The whisky distillation really took off here 398 00:11:36,960 --> 00:11:39,160 The whisky distillation really took off here 399 00:11:39,160 --> 00:11:40,480 after the 1824 Distilling Act, 400 00:11:40,480 --> 00:11:42,110 after the 1824 Distilling Act, 401 00:11:42,110 --> 00:11:44,000 getting the push with the railways. 402 00:11:44,000 --> 00:11:44,050 getting the push with the railways. 403 00:11:44,050 --> 00:11:47,090 It's got all the things correct here. 404 00:11:47,090 --> 00:11:47,520 It's got bogs of peat, if you want to make peaty whisky. 405 00:11:47,520 --> 00:11:50,080 It's got bogs of peat, if you want to make peaty whisky. 406 00:11:50,080 --> 00:11:51,040 Lots of water, a fairly dry climate at the coast, 407 00:11:51,040 --> 00:11:54,020 Lots of water, a fairly dry climate at the coast, 408 00:11:54,020 --> 00:11:54,560 which is ideal for growing barley, 409 00:11:54,560 --> 00:11:56,110 which is ideal for growing barley, 410 00:11:56,110 --> 00:11:58,080 so all the magic comes together, 411 00:11:58,080 --> 00:11:59,140 so all the magic comes together, 412 00:11:59,140 --> 00:12:01,070 and then, as Sir Walter Scott said, 413 00:12:01,070 --> 00:12:01,600 "the cunning alchemists" were based at Glenlivet. 414 00:12:01,600 --> 00:12:04,180 "the cunning alchemists" were based at Glenlivet. 415 00:12:04,180 --> 00:12:05,120 And that's an important part (chuckles) 416 00:12:05,120 --> 00:12:06,160 And that's an important part (chuckles) 417 00:12:06,160 --> 00:12:07,240 in making whisky as well. 418 00:12:07,240 --> 00:12:08,640 - Cunning alchemists? - Yes. 419 00:12:08,640 --> 00:12:09,200 - Cunning alchemists? - Yes. 420 00:12:09,200 --> 00:12:12,040 - Aha! - I like that title. 421 00:12:12,040 --> 00:12:12,160 If you travel round the world, you find local spirits 422 00:12:12,160 --> 00:12:15,030 If you travel round the world, you find local spirits 423 00:12:15,030 --> 00:12:15,240 and you'll say, "Why's that spirit 424 00:12:15,240 --> 00:12:15,680 "not bigger in the world of things?" 425 00:12:15,680 --> 00:12:19,030 "not bigger in the world of things?" 426 00:12:19,030 --> 00:12:19,200 You go to Calvados, 427 00:12:19,200 --> 00:12:20,070 You go to Calvados, 428 00:12:20,070 --> 00:12:22,040 you get that apple brandy. 429 00:12:22,040 --> 00:12:22,720 You do see it round about. 430 00:12:22,720 --> 00:12:23,190 You do see it round about. 431 00:12:23,190 --> 00:12:26,120 Whisky was this local drink, 432 00:12:26,120 --> 00:12:26,240 it was used by my great-grandfathers 433 00:12:26,240 --> 00:12:28,200 it was used by my great-grandfathers 434 00:12:28,200 --> 00:12:29,760 and that to turn a little barley 435 00:12:29,760 --> 00:12:30,120 and that to turn a little barley 436 00:12:30,120 --> 00:12:32,130 into a bit of cash, you know, 437 00:12:32,130 --> 00:12:33,280 add value to it and it would keep better. 438 00:12:33,280 --> 00:12:35,080 add value to it and it would keep better. 439 00:12:35,080 --> 00:12:36,800 It was one of the few agricultural products 440 00:12:36,800 --> 00:12:38,110 It was one of the few agricultural products 441 00:12:38,110 --> 00:12:40,130 that improves with keeping, with age. 442 00:12:40,130 --> 00:12:40,320 You can't keep milk for years. 443 00:12:40,320 --> 00:12:42,060 You can't keep milk for years. 444 00:12:42,060 --> 00:12:43,840 You make cheese to preserve your milk, etc. 445 00:12:43,840 --> 00:12:45,130 You make cheese to preserve your milk, etc. 446 00:12:45,130 --> 00:12:47,040 So it was part of that, 447 00:12:47,040 --> 00:12:47,360 and then it was very much woven 448 00:12:47,360 --> 00:12:48,170 and then it was very much woven 449 00:12:48,170 --> 00:12:50,880 into the fabric of the country 450 00:12:50,880 --> 00:12:51,000 into the fabric of the country 451 00:12:51,000 --> 00:12:53,120 from the early days of distillation. 452 00:12:53,120 --> 00:12:54,220 One of the founders of Cragganmore distillery 453 00:12:54,220 --> 00:12:54,400 speaks about 200 illicit stills here. 454 00:12:54,400 --> 00:12:57,150 speaks about 200 illicit stills here. 455 00:12:57,150 --> 00:12:57,920 Now, that seems a lot of little stills working away, 456 00:12:57,920 --> 00:13:00,240 Now, that seems a lot of little stills working away, 457 00:13:00,240 --> 00:13:01,440 so there was crofts all around here, er... 458 00:13:01,440 --> 00:13:04,960 so there was crofts all around here, er... 459 00:13:04,960 --> 00:13:05,070 so there was crofts all around here, er... 460 00:13:05,070 --> 00:13:07,150 Small production, so, to fill a few ankers, 461 00:13:07,150 --> 00:13:08,480 you needed a few of these working. 462 00:13:08,480 --> 00:13:09,150 you needed a few of these working. 463 00:13:09,150 --> 00:13:12,000 So, all these communities were working their little stills, 464 00:13:12,000 --> 00:13:12,130 So, all these communities were working their little stills, 465 00:13:12,130 --> 00:13:14,020 very remote, and also, 466 00:13:14,020 --> 00:13:15,520 some of the estates would take whisky as the rent. 467 00:13:15,520 --> 00:13:17,160 some of the estates would take whisky as the rent. 468 00:13:17,160 --> 00:13:19,040 It would be part of that cash trade. 469 00:13:19,040 --> 00:13:19,180 It would be part of that cash trade. 470 00:13:19,180 --> 00:13:21,130 - Just for consumption? 471 00:13:21,130 --> 00:13:22,190 For their own personal consumption? 472 00:13:22,190 --> 00:13:22,560 - Personal or sell on. 473 00:13:22,560 --> 00:13:24,060 - Personal or sell on. 474 00:13:24,060 --> 00:13:26,080 Because many of the local distillers here 475 00:13:26,080 --> 00:13:26,140 Because many of the local distillers here 476 00:13:26,140 --> 00:13:29,600 were the distillers and then they handled it on 477 00:13:29,600 --> 00:13:30,030 were the distillers and then they handled it on 478 00:13:30,030 --> 00:13:32,050 to the smuggler, the other... 479 00:13:32,050 --> 00:13:33,120 A distiller was called a smuggler, 480 00:13:33,120 --> 00:13:34,030 A distiller was called a smuggler, 481 00:13:34,030 --> 00:13:36,180 but the smuggler was the guy that took it to the market, 482 00:13:36,180 --> 00:13:36,640 and they were the hard men 483 00:13:36,640 --> 00:13:38,050 and they were the hard men 484 00:13:38,050 --> 00:13:40,160 that would take on the Customs and Excise, et cetera. 485 00:13:40,160 --> 00:13:40,200 that would take on the Customs and Excise, et cetera. 486 00:13:40,200 --> 00:13:42,070 A lot of the ladies did the distilling 487 00:13:42,070 --> 00:13:43,210 in the area round here, 488 00:13:43,210 --> 00:13:43,680 in these 200 illicit stills. 489 00:13:43,680 --> 00:13:46,020 in these 200 illicit stills. 490 00:13:46,020 --> 00:13:47,200 - [David] When they smuggled them on land, 491 00:13:47,200 --> 00:13:48,010 - [David] When they smuggled them on land, 492 00:13:48,010 --> 00:13:49,180 were they actually carrying casks? 493 00:13:49,180 --> 00:13:50,720 - They would strap the casks to the ponies. 494 00:13:50,720 --> 00:13:52,240 - They would strap the casks to the ponies. 495 00:13:52,240 --> 00:13:54,240 Two ankers onto the side of a Highland pony 496 00:13:54,240 --> 00:13:57,000 Two ankers onto the side of a Highland pony 497 00:13:57,000 --> 00:13:57,760 and away they went. 498 00:13:57,760 --> 00:13:58,050 and away they went. 499 00:13:58,050 --> 00:14:00,030 It was maturing all the way to the market. 500 00:14:00,030 --> 00:14:01,280 (both laugh) 501 00:14:01,280 --> 00:14:02,130 (both laugh) 502 00:14:05,040 --> 00:14:07,120 The smuggling of whisky was a way of life. 503 00:14:07,120 --> 00:14:08,320 Scallywag, brazen stories are still 504 00:14:08,320 --> 00:14:09,200 Scallywag, brazen stories are still 505 00:14:09,200 --> 00:14:11,840 proudly told on Speyside. 506 00:14:11,840 --> 00:14:12,130 proudly told on Speyside. 507 00:14:12,130 --> 00:14:15,150 One of my favourite spots here is the Fiddichside Inn, 508 00:14:15,150 --> 00:14:15,360 in Craigellachie. 509 00:14:15,360 --> 00:14:17,050 in Craigellachie. 510 00:14:17,050 --> 00:14:18,880 Joe Brandie married into a family 511 00:14:18,880 --> 00:14:19,000 Joe Brandie married into a family 512 00:14:19,000 --> 00:14:22,010 that had been running the pub since 1919 513 00:14:22,010 --> 00:14:22,400 and were shifting whisky less legitimately before that. 514 00:14:22,400 --> 00:14:25,920 and were shifting whisky less legitimately before that. 515 00:14:25,920 --> 00:14:26,040 and were shifting whisky less legitimately before that. 516 00:14:26,040 --> 00:14:27,160 Joe, there's a wonderful photograph up there 517 00:14:27,160 --> 00:14:29,000 of an interesting character. 518 00:14:29,000 --> 00:14:29,200 Who's he? 519 00:14:29,200 --> 00:14:29,440 - That was my wife's grandfather 520 00:14:29,440 --> 00:14:31,200 - That was my wife's grandfather 521 00:14:31,200 --> 00:14:32,960 and he was a gamekeeper over in Glass, you know, 522 00:14:32,960 --> 00:14:35,180 and he was a gamekeeper over in Glass, you know, 523 00:14:35,180 --> 00:14:36,480 between Dufftown and Huntly. - Uh-huh. 524 00:14:36,480 --> 00:14:38,140 between Dufftown and Huntly. - Uh-huh. 525 00:14:38,140 --> 00:14:40,000 - In a very remote croft there. 526 00:14:40,000 --> 00:14:41,170 - In a very remote croft there. 527 00:14:41,170 --> 00:14:43,520 And he used to make his own whisky 528 00:14:43,520 --> 00:14:45,080 And he used to make his own whisky 529 00:14:45,080 --> 00:14:47,040 and the Customs and Excise used to go and try to catch him. 530 00:14:47,040 --> 00:14:49,120 and the Customs and Excise used to go and try to catch him. 531 00:14:50,180 --> 00:14:50,560 They would go dressed as tramps and knock at the door 532 00:14:50,560 --> 00:14:54,080 They would go dressed as tramps and knock at the door 533 00:14:54,080 --> 00:14:55,020 They would go dressed as tramps and knock at the door 534 00:14:55,020 --> 00:14:57,210 and he would say, "Oh, come on in!" 535 00:14:57,210 --> 00:14:57,600 and they thought, "Oh, well, this is it now." 536 00:14:57,600 --> 00:15:00,230 and they thought, "Oh, well, this is it now." 537 00:15:00,230 --> 00:15:01,120 They were asking for something to warm them up 538 00:15:01,120 --> 00:15:03,210 They were asking for something to warm them up 539 00:15:03,210 --> 00:15:04,640 and they thought he'd produce the whisky, 540 00:15:04,640 --> 00:15:05,190 and they thought he'd produce the whisky, 541 00:15:05,190 --> 00:15:08,160 but he didn't, he gave them a bowl of soup instead. 542 00:15:08,160 --> 00:15:09,000 but he didn't, he gave them a bowl of soup instead. 543 00:15:09,000 --> 00:15:10,140 (both laugh) 544 00:15:10,140 --> 00:15:11,680 But he was finally caught. 545 00:15:11,680 --> 00:15:12,230 But he was finally caught. 546 00:15:12,230 --> 00:15:15,200 His boss was the laird over at where he worked. 547 00:15:15,200 --> 00:15:17,060 His boss was the laird over at where he worked. 548 00:15:17,060 --> 00:15:18,720 It was in a dinner down in London and, 549 00:15:18,720 --> 00:15:20,090 It was in a dinner down in London and, 550 00:15:20,090 --> 00:15:22,050 unknown to him, sitting next to him 551 00:15:22,050 --> 00:15:22,240 was the head of Customs and Excise and, er, 552 00:15:22,240 --> 00:15:25,190 was the head of Customs and Excise and, er, 553 00:15:26,230 --> 00:15:29,280 he said to the head of Customs 554 00:15:29,280 --> 00:15:30,020 he said to the head of Customs 555 00:15:30,020 --> 00:15:31,110 he didn't know that was him, 556 00:15:31,110 --> 00:15:32,800 he said, "I would get a better dram from a gamekeeper." 557 00:15:32,800 --> 00:15:36,030 he said, "I would get a better dram from a gamekeeper." 558 00:15:36,030 --> 00:15:36,320 So they came up and caught him 559 00:15:36,320 --> 00:15:38,100 So they came up and caught him 560 00:15:38,100 --> 00:15:39,840 and confiscated some of his gear and he was fined 10 pounds. 561 00:15:39,840 --> 00:15:42,140 and confiscated some of his gear and he was fined 10 pounds. 562 00:15:44,070 --> 00:15:45,030 - Gorrah! 563 00:15:45,030 --> 00:15:46,880 Just because of an overheard conversation in London? 564 00:15:46,880 --> 00:15:47,120 Just because of an overheard conversation in London? 565 00:15:47,120 --> 00:15:48,120 - Yes, yeah. 566 00:15:49,110 --> 00:15:50,060 - [David] Dear me, what, oh that's a shame 567 00:15:50,060 --> 00:15:50,400 that he was caught out. 568 00:15:50,400 --> 00:15:52,110 that he was caught out. 569 00:15:52,110 --> 00:15:53,920 - Yeah, he was caught out. 570 00:15:53,920 --> 00:15:54,200 - Yeah, he was caught out. 571 00:15:54,200 --> 00:15:55,230 - So, Joe, when you were a boy, 572 00:15:55,230 --> 00:15:57,440 you must have been aware of illegal stills 573 00:15:57,440 --> 00:15:58,170 you must have been aware of illegal stills 574 00:15:58,170 --> 00:15:59,170 all round this area? 575 00:15:59,170 --> 00:16:00,960 - Och, there was too, a lot, 576 00:16:00,960 --> 00:16:01,160 - Och, there was too, a lot, 577 00:16:01,160 --> 00:16:04,200 but I dinnae remember much about them at all. 578 00:16:04,200 --> 00:16:04,480 But I know there was a lot, - But you knew they were there 579 00:16:04,480 --> 00:16:07,040 But I know there was a lot, - But you knew they were there 580 00:16:07,040 --> 00:16:08,000 - there was a lot in Glenlivet 581 00:16:08,000 --> 00:16:08,110 - there was a lot in Glenlivet 582 00:16:08,110 --> 00:16:11,240 and they used go to Inverness with the whisky, 583 00:16:11,240 --> 00:16:11,520 but they got word that they were going to be waylaid 584 00:16:11,520 --> 00:16:15,040 but they got word that they were going to be waylaid 585 00:16:15,040 --> 00:16:15,060 but they got word that they were going to be waylaid 586 00:16:15,060 --> 00:16:18,070 on the way by the Customs and Excise, 587 00:16:18,070 --> 00:16:18,560 so they hired a hearse, and it was horse in these days, 588 00:16:18,560 --> 00:16:22,080 so they hired a hearse, and it was horse in these days, 589 00:16:22,080 --> 00:16:22,200 so they hired a hearse, and it was horse in these days, 590 00:16:22,200 --> 00:16:25,600 put a coffin in it and put all the whisky into the coffin 591 00:16:25,600 --> 00:16:26,130 put a coffin in it and put all the whisky into the coffin 592 00:16:26,130 --> 00:16:28,180 and when they passed the Customs and Excise, 593 00:16:28,180 --> 00:16:29,120 they took off their bonnets, downed their buckets, 594 00:16:29,120 --> 00:16:32,030 they took off their bonnets, downed their buckets, 595 00:16:32,030 --> 00:16:32,640 and let them go through. 596 00:16:32,640 --> 00:16:34,130 and let them go through. 597 00:16:34,130 --> 00:16:35,200 - And you could get a hell of a lot of whisky 598 00:16:35,200 --> 00:16:36,160 into a coffin, couldn't you? 599 00:16:36,160 --> 00:16:37,050 into a coffin, couldn't you? 600 00:16:37,050 --> 00:16:38,200 - A good lot, yeah. 601 00:16:39,210 --> 00:16:39,680 - In this region, it feels like whisky is in the soil. 602 00:16:39,680 --> 00:16:43,200 - In this region, it feels like whisky is in the soil. 603 00:16:43,200 --> 00:16:43,240 - In this region, it feels like whisky is in the soil. 604 00:16:43,240 --> 00:16:46,230 While history's more clandestine traditions are gone, 605 00:16:46,230 --> 00:16:46,720 some roots remain firm. 606 00:16:46,720 --> 00:16:49,050 some roots remain firm. 607 00:16:49,050 --> 00:16:50,240 There are entire whisky generations here, 608 00:16:50,240 --> 00:16:52,010 There are entire whisky generations here, 609 00:16:52,010 --> 00:16:53,760 some connected by association, and some by family. 610 00:16:53,760 --> 00:16:56,050 some connected by association, and some by family. 611 00:16:57,010 --> 00:16:57,280 Glenfarclas, one of the many distilleries 612 00:16:57,280 --> 00:16:59,110 Glenfarclas, one of the many distilleries 613 00:16:59,110 --> 00:17:00,800 scattered throughout Speyside. 614 00:17:00,800 --> 00:17:02,060 scattered throughout Speyside. 615 00:17:02,060 --> 00:17:03,240 Like many places, this seems to inspire 616 00:17:03,240 --> 00:17:04,320 an old-fashioned devotion and dedication from the workforce. 617 00:17:04,320 --> 00:17:07,840 an old-fashioned devotion and dedication from the workforce. 618 00:17:07,840 --> 00:17:08,050 an old-fashioned devotion and dedication from the workforce. 619 00:17:08,050 --> 00:17:09,050 I've found that's true 620 00:17:09,050 --> 00:17:11,140 right across the whisky industry in Scotland. 621 00:17:11,140 --> 00:17:11,360 Because everyone I talk to seems to have 622 00:17:11,360 --> 00:17:14,070 Because everyone I talk to seems to have 623 00:17:14,070 --> 00:17:14,880 a passion and a commitment to their work and the craft, 624 00:17:14,880 --> 00:17:18,010 a passion and a commitment to their work and the craft, 625 00:17:18,010 --> 00:17:18,400 and in a cynical 21st century, that's pretty rare. 626 00:17:18,400 --> 00:17:21,920 and in a cynical 21st century, that's pretty rare. 627 00:17:21,920 --> 00:17:22,030 and in a cynical 21st century, that's pretty rare. 628 00:17:22,030 --> 00:17:24,040 But I guess it helps that, very often, 629 00:17:24,040 --> 00:17:25,440 the distilleries are family owned, 630 00:17:25,440 --> 00:17:26,070 the distilleries are family owned, 631 00:17:26,070 --> 00:17:28,030 and none more so than this one, 632 00:17:28,030 --> 00:17:28,960 because this is owned by one of 633 00:17:28,960 --> 00:17:29,010 because this is owned by one of 634 00:17:29,010 --> 00:17:32,040 the first great whisky families, the Grants, 635 00:17:32,040 --> 00:17:32,480 who are now in their sixth generation of custody. 636 00:17:32,480 --> 00:17:36,000 who are now in their sixth generation of custody. 637 00:17:36,000 --> 00:17:36,080 who are now in their sixth generation of custody. 638 00:17:36,080 --> 00:17:39,140 George, Glenfarclas is a family affair. 639 00:17:39,140 --> 00:17:39,520 - It is indeed. 640 00:17:39,520 --> 00:17:40,150 - It is indeed. 641 00:17:40,150 --> 00:17:41,200 - Is that important to you? 642 00:17:41,200 --> 00:17:43,040 - It's the most important thing that we have. 643 00:17:43,040 --> 00:17:45,190 It gives us our most exclusive selling point, 644 00:17:45,190 --> 00:17:46,560 our most exclusive, advantageous over other brands. 645 00:17:46,560 --> 00:17:50,070 our most exclusive, advantageous over other brands. 646 00:17:50,070 --> 00:17:50,080 In the world today, 647 00:17:50,080 --> 00:17:51,170 In the world today, 648 00:17:51,170 --> 00:17:53,600 so many brands are being overtaken by big conglomerates. 649 00:17:53,600 --> 00:17:54,070 so many brands are being overtaken by big conglomerates. 650 00:17:54,070 --> 00:17:56,170 We're still family owned, still family run, 651 00:17:56,170 --> 00:17:57,120 still very much family hands on. 652 00:17:57,120 --> 00:17:58,210 still very much family hands on. 653 00:17:58,210 --> 00:18:00,090 - And you're determined to keep it that way. 654 00:18:00,090 --> 00:18:00,640 - Very much so. 655 00:18:00,640 --> 00:18:01,110 - Very much so. 656 00:18:01,110 --> 00:18:02,080 Very much so. 657 00:18:02,080 --> 00:18:04,160 - So, you must be the sixth generation. 658 00:18:04,160 --> 00:18:04,240 - So, you must be the sixth generation. 659 00:18:04,240 --> 00:18:07,680 - I'm the sixth generation of my family to work here. 660 00:18:07,680 --> 00:18:08,150 - I'm the sixth generation of my family to work here. 661 00:18:08,150 --> 00:18:11,200 - And you can trace them all back to the very origins. 662 00:18:11,200 --> 00:18:12,150 - And you can trace them all back to the very origins. 663 00:18:12,150 --> 00:18:14,240 - We do, so it was my great-great-great-grandfather 664 00:18:14,240 --> 00:18:14,720 that bought Glenfarclas in 1865 665 00:18:14,720 --> 00:18:17,130 that bought Glenfarclas in 1865 666 00:18:18,130 --> 00:18:18,240 for the princely sum of 511 pounds and 19 shillings. 667 00:18:18,240 --> 00:18:21,760 for the princely sum of 511 pounds and 19 shillings. 668 00:18:21,760 --> 00:18:22,150 for the princely sum of 511 pounds and 19 shillings. 669 00:18:22,150 --> 00:18:23,200 - Away you go! 670 00:18:23,200 --> 00:18:25,110 - So we hope it's worth a little bit more now. 671 00:18:25,110 --> 00:18:25,280 - (chuckles) I bet it is. 672 00:18:25,280 --> 00:18:27,230 - (chuckles) I bet it is. 673 00:18:27,230 --> 00:18:28,800 I mean, I'm able to drink whisky, taste whisky, 674 00:18:28,800 --> 00:18:30,030 I mean, I'm able to drink whisky, taste whisky, 675 00:18:30,030 --> 00:18:32,050 sell whisky that was made by my grandfather, 676 00:18:32,050 --> 00:18:32,320 made by my father, you know, 677 00:18:32,320 --> 00:18:34,060 made by my father, you know, 678 00:18:34,060 --> 00:18:35,840 it gives you so much passion to it. 679 00:18:35,840 --> 00:18:36,000 it gives you so much passion to it. 680 00:18:36,000 --> 00:18:37,070 And it's not even just the fact 681 00:18:37,070 --> 00:18:39,200 that we're family owned, family ran, 682 00:18:39,200 --> 00:18:39,360 so many people that have worked here 683 00:18:39,360 --> 00:18:41,090 so many people that have worked here 684 00:18:41,090 --> 00:18:42,880 have worked here for generations as well. 685 00:18:42,880 --> 00:18:43,050 have worked here for generations as well. 686 00:18:43,050 --> 00:18:45,200 So it really is a totally family affair. 687 00:18:45,200 --> 00:18:46,400 - But also that means the whisky you're producing today 688 00:18:46,400 --> 00:18:48,150 - But also that means the whisky you're producing today 689 00:18:48,150 --> 00:18:49,210 will be enjoyed by your children 690 00:18:49,210 --> 00:18:49,920 or your grandchildren in years to come. 691 00:18:49,920 --> 00:18:51,110 or your grandchildren in years to come. 692 00:18:51,110 --> 00:18:52,130 - Well, you see, that's the beauty of it. 693 00:18:52,130 --> 00:18:53,440 So any mistakes I make, 694 00:18:53,440 --> 00:18:54,020 So any mistakes I make, 695 00:18:54,020 --> 00:18:56,170 nobody will find out for a few generations. 696 00:18:56,170 --> 00:18:56,960 - (chuckles) Aye, you'll be well gone. 697 00:18:56,960 --> 00:18:58,230 - (chuckles) Aye, you'll be well gone. 698 00:18:58,230 --> 00:19:00,120 That's very good. 699 00:19:00,120 --> 00:19:00,480 That's what you call passing the buck. 700 00:19:00,480 --> 00:19:01,220 That's what you call passing the buck. 701 00:19:01,220 --> 00:19:03,140 - That's it (chuckles). 702 00:19:03,140 --> 00:19:04,000 - How many people do you employ here? 703 00:19:04,000 --> 00:19:05,110 - How many people do you employ here? 704 00:19:05,110 --> 00:19:07,520 - We've got about 35, 36 people here. 705 00:19:07,520 --> 00:19:08,000 - We've got about 35, 36 people here. 706 00:19:08,000 --> 00:19:11,040 Some of them have been here for a very long time. 707 00:19:11,040 --> 00:19:11,070 Some of them have been here for a very long time. 708 00:19:11,070 --> 00:19:12,170 We have a gentleman in the still house 709 00:19:12,170 --> 00:19:14,560 who's been here for over 42 years. 710 00:19:14,560 --> 00:19:16,030 who's been here for over 42 years. 711 00:19:16,030 --> 00:19:17,030 - 42 years! 712 00:19:17,030 --> 00:19:18,080 - Yeah, he's been here for a while. 713 00:19:18,080 --> 00:19:20,090 - Yeah, he's been here for a while. 714 00:19:20,090 --> 00:19:21,600 - So will he get a special bottle or a cask when he retires? 715 00:19:21,600 --> 00:19:23,160 - So will he get a special bottle or a cask when he retires? 716 00:19:23,160 --> 00:19:25,070 - Well, he's one of these people 717 00:19:25,070 --> 00:19:25,120 that I don't think ever will retire. 718 00:19:25,120 --> 00:19:27,080 that I don't think ever will retire. 719 00:19:27,080 --> 00:19:28,200 But for his 40th anniversary, 720 00:19:28,200 --> 00:19:28,640 we gave him a gallon bottle of 40-year-old, 721 00:19:28,640 --> 00:19:31,170 we gave him a gallon bottle of 40-year-old, 722 00:19:31,170 --> 00:19:32,160 - Ohh...! 723 00:19:32,160 --> 00:19:32,170 - Ohh...! 724 00:19:32,170 --> 00:19:34,160 - which apparently didn't last very long. 725 00:19:34,160 --> 00:19:35,680 (both laugh) 726 00:19:35,680 --> 00:19:37,010 (both laugh) 727 00:19:38,190 --> 00:19:39,200 - It wasn't always as easy to move whisky around 728 00:19:39,200 --> 00:19:41,080 - It wasn't always as easy to move whisky around 729 00:19:41,080 --> 00:19:42,720 as it is now, for Glenfarclas and Speyside's 730 00:19:42,720 --> 00:19:44,070 as it is now, for Glenfarclas and Speyside's 731 00:19:44,070 --> 00:19:46,090 many other distilleries. 732 00:19:46,090 --> 00:19:46,240 The coming of the railways was momentous for this area. 733 00:19:46,240 --> 00:19:49,760 The coming of the railways was momentous for this area. 734 00:19:49,760 --> 00:19:50,130 The coming of the railways was momentous for this area. 735 00:19:51,140 --> 00:19:53,280 I'm about to jump aboard the Whisky Train. 736 00:19:53,280 --> 00:19:54,190 I'm about to jump aboard the Whisky Train. 737 00:19:54,190 --> 00:19:55,210 I can't wait. 738 00:20:00,190 --> 00:20:00,320 (train horn blares) 739 00:20:00,320 --> 00:20:03,190 (train horn blares) 740 00:20:08,180 --> 00:20:10,150 I love-- (horn blares) 741 00:20:10,150 --> 00:20:10,880 I love train journeys, but this has got to be 742 00:20:10,880 --> 00:20:12,100 I love train journeys, but this has got to be 743 00:20:12,100 --> 00:20:14,400 the slowest train journey I've never taken. 744 00:20:14,400 --> 00:20:15,240 the slowest train journey I've never taken. 745 00:20:18,080 --> 00:20:20,030 - Good afternoon, sir. 746 00:20:20,030 --> 00:20:21,440 Can I interest you in a wee dram? 747 00:20:21,440 --> 00:20:22,010 Can I interest you in a wee dram? 748 00:20:22,010 --> 00:20:23,070 - Peter, what are you offering me? 749 00:20:23,070 --> 00:20:24,960 - I'm offering you Chivas Regal 18-year-old. 750 00:20:24,960 --> 00:20:26,140 - I'm offering you Chivas Regal 18-year-old. 751 00:20:26,140 --> 00:20:28,480 - I think that'll do me very nicely, thank you. 752 00:20:28,480 --> 00:20:29,000 - I think that'll do me very nicely, thank you. 753 00:20:29,000 --> 00:20:29,240 - Okay? 754 00:20:29,240 --> 00:20:30,210 - Slainte! 755 00:20:30,210 --> 00:20:32,000 - Thank you. - Your very good health. 756 00:20:32,000 --> 00:20:33,230 - Thank you. - Your very good health. 757 00:20:38,120 --> 00:20:39,040 This railway shunts along as a tourist attraction. 758 00:20:39,040 --> 00:20:42,120 This railway shunts along as a tourist attraction. 759 00:20:42,120 --> 00:20:42,560 It takes day-trippers from Dufftown to Keith 760 00:20:42,560 --> 00:20:45,240 It takes day-trippers from Dufftown to Keith 761 00:20:45,240 --> 00:20:46,080 through beautiful Speyside. 762 00:20:46,080 --> 00:20:48,230 through beautiful Speyside. 763 00:20:48,230 --> 00:20:49,600 But it also has a deep meaning to the whisky industry 764 00:20:49,600 --> 00:20:51,100 But it also has a deep meaning to the whisky industry 765 00:20:51,100 --> 00:20:53,120 and the flowering of this area as the center of whisky, 766 00:20:53,120 --> 00:20:54,240 and the flowering of this area as the center of whisky, 767 00:20:54,240 --> 00:20:56,170 because, historically, 768 00:20:56,170 --> 00:20:56,640 it was very difficult to get anything in or out 769 00:20:56,640 --> 00:20:58,240 it was very difficult to get anything in or out 770 00:20:58,240 --> 00:21:00,160 of this remote pocket of Scotland. 771 00:21:00,160 --> 00:21:00,230 of this remote pocket of Scotland. 772 00:21:00,230 --> 00:21:03,240 And then suddenly, at the tail end of the 19th century, 773 00:21:03,240 --> 00:21:03,680 they opened the railway and it became much, much easier 774 00:21:03,680 --> 00:21:07,050 they opened the railway and it became much, much easier 775 00:21:07,050 --> 00:21:07,200 to get coal into the area 776 00:21:07,200 --> 00:21:09,030 to get coal into the area 777 00:21:09,030 --> 00:21:10,720 and the best of Strathspey out to the world. 778 00:21:10,720 --> 00:21:12,130 and the best of Strathspey out to the world. 779 00:21:12,130 --> 00:21:14,240 And just as in Islay and Campbeltown had used 780 00:21:14,240 --> 00:21:15,240 And just as in Islay and Campbeltown had used 781 00:21:15,240 --> 00:21:17,760 water as their motorway to create their own eras 782 00:21:17,760 --> 00:21:19,060 water as their motorway to create their own eras 783 00:21:19,060 --> 00:21:21,280 as being the center of whisky excellence, 784 00:21:21,280 --> 00:21:22,020 as being the center of whisky excellence, 785 00:21:22,020 --> 00:21:23,230 the railway shifted it here, 786 00:21:23,230 --> 00:21:24,800 so these very tracks helped change this area 787 00:21:24,800 --> 00:21:28,010 so these very tracks helped change this area 788 00:21:28,010 --> 00:21:28,320 and this industry for ever. 789 00:21:28,320 --> 00:21:30,070 and this industry for ever. 790 00:21:31,030 --> 00:21:31,840 Here's to the Whisky Railway. 791 00:21:31,840 --> 00:21:33,130 Here's to the Whisky Railway. 792 00:21:37,070 --> 00:21:38,880 (train horn blares) 793 00:21:38,880 --> 00:21:40,070 (train horn blares) 794 00:21:42,190 --> 00:21:42,400 Tourism founded upon history 795 00:21:42,400 --> 00:21:44,080 Tourism founded upon history 796 00:21:44,080 --> 00:21:45,920 and a vibrant, modern whisky industry 797 00:21:45,920 --> 00:21:46,160 and a vibrant, modern whisky industry 798 00:21:46,160 --> 00:21:48,120 brings thousands of people to Speyside 799 00:21:48,120 --> 00:21:49,440 from every corner of the globe. 800 00:21:49,440 --> 00:21:50,220 from every corner of the globe. 801 00:21:50,220 --> 00:21:52,190 Some of them never leave. 802 00:21:52,190 --> 00:21:52,960 Like Tatsuya Minagawa, 803 00:21:52,960 --> 00:21:54,240 Like Tatsuya Minagawa, 804 00:21:54,240 --> 00:21:56,480 owner of the Highlander Inn in Craigellachie. 805 00:21:56,480 --> 00:21:57,220 owner of the Highlander Inn in Craigellachie. 806 00:21:57,220 --> 00:21:59,060 How long have you been here? 807 00:21:59,060 --> 00:22:00,000 - Eh, 17, 18 years. 808 00:22:00,000 --> 00:22:01,120 - Eh, 17, 18 years. 809 00:22:01,120 --> 00:22:02,100 - 17, 18 years. 810 00:22:02,100 --> 00:22:03,230 - Stopped counting. 811 00:22:03,230 --> 00:22:03,520 - Wow! 812 00:22:03,520 --> 00:22:04,190 - Wow! 813 00:22:04,190 --> 00:22:05,190 So what was your passion? 814 00:22:05,190 --> 00:22:07,040 Did you come because of the whisky? 815 00:22:07,040 --> 00:22:07,170 Did you come because of the whisky? 816 00:22:07,170 --> 00:22:09,150 - Purely, yeah, yeah. 817 00:22:09,150 --> 00:22:10,120 - So initially it was the whisky, 818 00:22:10,120 --> 00:22:10,560 then you fell in love with the country 819 00:22:10,560 --> 00:22:11,150 then you fell in love with the country 820 00:22:11,150 --> 00:22:12,230 and the people and you decided to stay. 821 00:22:12,230 --> 00:22:14,080 - Absolutely, yes, it's not only whisky. 822 00:22:14,080 --> 00:22:14,120 - Absolutely, yes, it's not only whisky. 823 00:22:14,120 --> 00:22:16,200 If it's not only whisky, I'm living Tokyo life. 824 00:22:16,200 --> 00:22:17,600 Whisky, scenery and the people, all mixed together. 825 00:22:17,600 --> 00:22:21,110 Whisky, scenery and the people, all mixed together. 826 00:22:21,110 --> 00:22:21,120 - [David] Now, you're in the heart of Scotch whisky country. 827 00:22:21,120 --> 00:22:23,150 - [David] Now, you're in the heart of Scotch whisky country. 828 00:22:23,150 --> 00:22:24,110 - [Tatsuya] Mm-hmm. 829 00:22:24,110 --> 00:22:24,640 - [David] And you're selling Japanese whisky. 830 00:22:24,640 --> 00:22:25,240 - [David] And you're selling Japanese whisky. 831 00:22:25,240 --> 00:22:27,020 - [Tatsuya] Yeah. 832 00:22:27,020 --> 00:22:28,080 - [David] Do many people buy it? 833 00:22:28,080 --> 00:22:28,160 - Surprisingly yes. 834 00:22:28,160 --> 00:22:29,140 - Surprisingly yes. 835 00:22:29,140 --> 00:22:30,100 - Really? - Aye. 836 00:22:30,100 --> 00:22:31,680 It's not cheap stuff, it's quite pricey, some of them, 837 00:22:31,680 --> 00:22:33,120 It's not cheap stuff, it's quite pricey, some of them, 838 00:22:33,120 --> 00:22:35,200 but 10 years ago, people say, 839 00:22:35,200 --> 00:22:36,080 but 10 years ago, people say, 840 00:22:36,080 --> 00:22:38,150 "Oh, Japanese whisky, rubbish! 841 00:22:38,150 --> 00:22:38,720 "I wanna drink Scotch." 842 00:22:38,720 --> 00:22:40,010 "I wanna drink Scotch." 843 00:22:40,010 --> 00:22:41,150 But nowadays, people come here 844 00:22:41,150 --> 00:22:42,240 only for Japanese whisky, some people. 845 00:22:42,240 --> 00:22:44,030 only for Japanese whisky, some people. 846 00:22:44,030 --> 00:22:45,100 - Do you appreciate the differences 847 00:22:45,100 --> 00:22:45,760 between Japanese whisky and Scotch whisky? 848 00:22:45,760 --> 00:22:47,150 between Japanese whisky and Scotch whisky? 849 00:22:47,150 --> 00:22:49,200 - Eh, because Japanese whisky industry 850 00:22:49,200 --> 00:22:49,280 inspired by Scottish whisky industry. 851 00:22:49,280 --> 00:22:52,210 inspired by Scottish whisky industry. 852 00:22:52,210 --> 00:22:52,800 Basically, we learn how to make whisky from this country. 853 00:22:52,800 --> 00:22:56,000 Basically, we learn how to make whisky from this country. 854 00:22:56,000 --> 00:22:56,320 So, ingredients we use and the method, 855 00:22:56,320 --> 00:22:59,070 So, ingredients we use and the method, 856 00:22:59,070 --> 00:22:59,840 exactly same as Scottish way. 857 00:22:59,840 --> 00:23:01,180 exactly same as Scottish way. 858 00:23:01,180 --> 00:23:03,360 So I'm always telling people, you know, 859 00:23:03,360 --> 00:23:04,120 So I'm always telling people, you know, 860 00:23:04,120 --> 00:23:06,880 Champagne comes from France, you know, 861 00:23:06,880 --> 00:23:07,030 Champagne comes from France, you know, 862 00:23:07,030 --> 00:23:08,120 Cava from Spain. 863 00:23:09,160 --> 00:23:10,400 More or less same ingredients, same principle, right? 864 00:23:10,400 --> 00:23:13,020 More or less same ingredients, same principle, right? 865 00:23:13,020 --> 00:23:13,920 Both good product. 866 00:23:13,920 --> 00:23:14,150 Both good product. 867 00:23:15,120 --> 00:23:17,440 So Japanese whisky and whisky from Scotland, 868 00:23:17,440 --> 00:23:18,030 So Japanese whisky and whisky from Scotland, 869 00:23:18,030 --> 00:23:19,170 pretty much like that. 870 00:23:19,170 --> 00:23:20,960 - Tatsuya, you're in a very unique position. 871 00:23:20,960 --> 00:23:21,230 - Tatsuya, you're in a very unique position. 872 00:23:21,230 --> 00:23:24,150 You're a man from Japan, from the other side of the world. 873 00:23:24,150 --> 00:23:24,480 You grew up in whisky, you come here 874 00:23:24,480 --> 00:23:27,180 You grew up in whisky, you come here 875 00:23:27,180 --> 00:23:28,000 and you're surrounded by whisky 876 00:23:28,000 --> 00:23:29,150 and you're surrounded by whisky 877 00:23:29,150 --> 00:23:31,150 at the heart of whisky country, 878 00:23:31,150 --> 00:23:31,520 so you see it from an outsider's perspective. 879 00:23:31,520 --> 00:23:34,160 so you see it from an outsider's perspective. 880 00:23:34,160 --> 00:23:35,040 Do we do enough, do we appreciate our own whisky enough? 881 00:23:35,040 --> 00:23:38,560 Do we do enough, do we appreciate our own whisky enough? 882 00:23:38,560 --> 00:23:39,000 Do we do enough, do we appreciate our own whisky enough? 883 00:23:39,000 --> 00:23:40,000 Or does it take someone like you 884 00:23:40,000 --> 00:23:42,080 to come from another culture, another language, 885 00:23:42,080 --> 00:23:42,170 to come from another culture, another language, 886 00:23:42,170 --> 00:23:43,140 to come and say to us, 887 00:23:43,140 --> 00:23:45,240 "Hey, look what you have on your doorstep." 888 00:23:45,240 --> 00:23:45,600 - I think the same happens back home, you know? 889 00:23:45,600 --> 00:23:48,000 - I think the same happens back home, you know? 890 00:23:48,000 --> 00:23:49,120 Young people don't drink sake, you know, 891 00:23:49,120 --> 00:23:50,190 Young people don't drink sake, you know, 892 00:23:50,190 --> 00:23:52,640 drink beer, wine, or a cocktail, 893 00:23:52,640 --> 00:23:53,090 drink beer, wine, or a cocktail, 894 00:23:53,090 --> 00:23:55,020 it's exactly the same as here. 895 00:23:55,020 --> 00:23:56,160 Say some weekend a number of young people, 896 00:23:56,160 --> 00:23:58,010 Say some weekend a number of young people, 897 00:23:58,010 --> 00:23:59,680 they pretty much drink vodka, and 898 00:23:59,680 --> 00:24:00,190 they pretty much drink vodka, and 899 00:24:01,210 --> 00:24:03,200 Jack Daniel's or maybe a pint of lager, 900 00:24:03,200 --> 00:24:05,220 Jack Daniel's or maybe a pint of lager, 901 00:24:05,220 --> 00:24:06,720 so whisky is, I don't know... 902 00:24:06,720 --> 00:24:08,210 so whisky is, I don't know... 903 00:24:08,210 --> 00:24:10,040 You have to be like 904 00:24:10,040 --> 00:24:10,240 some sort of a certain age to appreciate? 905 00:24:10,240 --> 00:24:13,020 some sort of a certain age to appreciate? 906 00:24:13,020 --> 00:24:13,760 - Mm-hm. - Yeah. 907 00:24:13,760 --> 00:24:14,060 - Mm-hm. - Yeah. 908 00:24:14,060 --> 00:24:16,180 So, I don't know, those young people when they grow up, 909 00:24:16,180 --> 00:24:17,280 a little older, maybe they start drinking whisky. 910 00:24:17,280 --> 00:24:19,070 a little older, maybe they start drinking whisky. 911 00:24:19,070 --> 00:24:20,800 - When they reach the age of wisdom-- 912 00:24:20,800 --> 00:24:21,040 - When they reach the age of wisdom-- 913 00:24:21,040 --> 00:24:21,240 - Oh, that's a good one, aye, yeah. 914 00:24:21,240 --> 00:24:23,150 - They will start to drink whisky. 915 00:24:23,150 --> 00:24:24,320 - Yeah. - Yes. 916 00:24:24,320 --> 00:24:25,020 - Yeah. - Yes. 917 00:24:25,020 --> 00:24:27,840 (whisky trickling) (gentle music) 918 00:24:27,840 --> 00:24:29,210 (whisky trickling) (gentle music) 919 00:24:29,210 --> 00:24:31,360 There remains a Speyside institution 920 00:24:31,360 --> 00:24:32,020 There remains a Speyside institution 921 00:24:32,020 --> 00:24:34,160 built upon such wisdom of age, 922 00:24:34,160 --> 00:24:34,880 a Victorian grocer, blender of whisky, 923 00:24:34,880 --> 00:24:36,240 a Victorian grocer, blender of whisky, 924 00:24:36,240 --> 00:24:38,400 and curator of fine malts that continues to thrive. 925 00:24:38,400 --> 00:24:41,040 and curator of fine malts that continues to thrive. 926 00:24:42,220 --> 00:24:45,220 In 1895, a family opened a grocery store here 927 00:24:45,220 --> 00:24:45,440 on a street corner in the heart of Elgin. 928 00:24:45,440 --> 00:24:48,040 on a street corner in the heart of Elgin. 929 00:24:48,040 --> 00:24:48,960 It was Gordon & MacPhail's, 930 00:24:48,960 --> 00:24:49,240 It was Gordon & MacPhail's, 931 00:24:49,240 --> 00:24:51,160 and like the other great whisky families, 932 00:24:51,160 --> 00:24:52,480 like the Buchanans and the Walkers, 933 00:24:52,480 --> 00:24:53,150 like the Buchanans and the Walkers, 934 00:24:53,150 --> 00:24:56,000 they created a great whisky brand from a corner shop, 935 00:24:56,000 --> 00:24:56,190 they created a great whisky brand from a corner shop, 936 00:24:56,190 --> 00:24:58,230 and as the whisky side of the business expanded, 937 00:24:58,230 --> 00:24:59,520 they had the foresight to do deals 938 00:24:59,520 --> 00:25:00,130 they had the foresight to do deals 939 00:25:00,130 --> 00:25:02,040 with the Spanish for their oak, 940 00:25:02,040 --> 00:25:03,040 and with fellow Scots for their best whisky. 941 00:25:03,040 --> 00:25:04,120 and with fellow Scots for their best whisky. 942 00:25:04,120 --> 00:25:05,240 So, Gordon & MacPhail soon became 943 00:25:05,240 --> 00:25:06,560 a byword for quality whisky. 944 00:25:06,560 --> 00:25:08,160 a byword for quality whisky. 945 00:25:08,160 --> 00:25:10,080 It's a business rooted in the family and it still is. 946 00:25:10,080 --> 00:25:12,200 It's a business rooted in the family and it still is. 947 00:25:14,040 --> 00:25:17,080 (shop bell jingles) 948 00:25:17,080 --> 00:25:17,120 Stephen, this shrine to whisky 949 00:25:17,120 --> 00:25:19,040 Stephen, this shrine to whisky 950 00:25:19,040 --> 00:25:20,150 started off as a wee grocer's shop 951 00:25:20,150 --> 00:25:20,640 on a street corner in the heart of Elgin, didn't it? 952 00:25:20,640 --> 00:25:22,180 on a street corner in the heart of Elgin, didn't it? 953 00:25:22,180 --> 00:25:24,160 - Yes, back in 1895, David. 954 00:25:24,160 --> 00:25:24,230 - Yes, back in 1895, David. 955 00:25:24,230 --> 00:25:25,200 - Yeah, so a long-- 956 00:25:25,200 --> 00:25:27,680 Just coming up to our 121st birthday, in fact. 957 00:25:27,680 --> 00:25:28,200 Just coming up to our 121st birthday, in fact. 958 00:25:28,200 --> 00:25:30,130 It was James Gordon and John MacPhail 959 00:25:30,130 --> 00:25:31,200 who started the business 960 00:25:31,200 --> 00:25:32,050 who started the business 961 00:25:32,050 --> 00:25:34,720 with a young apprentice by the name of John Urquhart, 962 00:25:34,720 --> 00:25:35,040 with a young apprentice by the name of John Urquhart, 963 00:25:35,040 --> 00:25:37,050 and John, who was my great-grandfather, 964 00:25:37,050 --> 00:25:38,240 worked his way up through the business very quickly 965 00:25:38,240 --> 00:25:40,150 worked his way up through the business very quickly 966 00:25:40,150 --> 00:25:41,760 to become a partner by 1911, 967 00:25:41,760 --> 00:25:42,230 to become a partner by 1911, 968 00:25:44,140 --> 00:25:45,280 and in 1915, he was sole owner. 969 00:25:45,280 --> 00:25:47,020 and in 1915, he was sole owner. 970 00:25:47,020 --> 00:25:48,800 So, the Urquharts have been involved since day one. 971 00:25:48,800 --> 00:25:49,190 So, the Urquharts have been involved since day one. 972 00:25:49,190 --> 00:25:52,040 We've passed the knowledge of whisky down 973 00:25:52,040 --> 00:25:52,320 through, now, four generations. 974 00:25:52,320 --> 00:25:54,080 through, now, four generations. 975 00:25:54,080 --> 00:25:55,130 - Gordon & MacPhail was built 976 00:25:55,130 --> 00:25:55,840 on two strands of whisky selling. 977 00:25:55,840 --> 00:25:58,050 on two strands of whisky selling. 978 00:25:58,050 --> 00:25:59,360 They made blended whiskies, as befitted a grocery store, 979 00:25:59,360 --> 00:26:01,180 They made blended whiskies, as befitted a grocery store, 980 00:26:01,180 --> 00:26:02,880 and bought casks to be matured in their own warehouses, 981 00:26:02,880 --> 00:26:05,040 and bought casks to be matured in their own warehouses, 982 00:26:05,040 --> 00:26:06,400 then bottled and sold on. 983 00:26:06,400 --> 00:26:07,140 then bottled and sold on. 984 00:26:07,140 --> 00:26:09,920 That second strand thrives today. 985 00:26:09,920 --> 00:26:10,210 That second strand thrives today. 986 00:26:10,210 --> 00:26:13,440 (tense music) (light switches snapping) 987 00:26:13,440 --> 00:26:15,160 (tense music) (light switches snapping) 988 00:26:15,160 --> 00:26:15,240 Wow! 989 00:26:15,240 --> 00:26:16,120 Wow! 990 00:26:17,240 --> 00:26:18,200 Look at that. 991 00:26:18,200 --> 00:26:20,480 This is a liquid museum of whisky. 992 00:26:20,480 --> 00:26:21,150 This is a liquid museum of whisky. 993 00:26:22,180 --> 00:26:24,000 It's owned by Gordon & MacPhail. 994 00:26:24,000 --> 00:26:26,050 It's owned by Gordon & MacPhail. 995 00:26:26,050 --> 00:26:27,520 There are over 7,000 oak casks here, 996 00:26:27,520 --> 00:26:29,120 There are over 7,000 oak casks here, 997 00:26:29,120 --> 00:26:31,040 slowly maturing the whisky inside, 998 00:26:31,040 --> 00:26:32,100 slowly maturing the whisky inside, 999 00:26:32,100 --> 00:26:33,220 and each barrel is stamped 1000 00:26:33,220 --> 00:26:34,560 with the name of a different distillery, 1001 00:26:34,560 --> 00:26:35,180 with the name of a different distillery, 1002 00:26:35,180 --> 00:26:37,210 and the idea is that they're brought here 1003 00:26:37,210 --> 00:26:38,080 for further maturation, 1004 00:26:38,080 --> 00:26:40,010 for further maturation, 1005 00:26:40,010 --> 00:26:41,600 so that the aspects of climate and place 1006 00:26:41,600 --> 00:26:43,050 so that the aspects of climate and place 1007 00:26:43,050 --> 00:26:45,120 can add unique flavors to the whisky. 1008 00:26:45,120 --> 00:26:46,070 can add unique flavors to the whisky. 1009 00:26:47,230 --> 00:26:48,640 Gordon & MacPhail's believe 1010 00:26:48,640 --> 00:26:49,020 Gordon & MacPhail's believe 1011 00:26:49,020 --> 00:26:51,090 it's the wood that makes the whisky 1012 00:26:51,090 --> 00:26:52,160 and I think I tend to agree with them, 'cause, you see, 1013 00:26:52,160 --> 00:26:54,230 and I think I tend to agree with them, 'cause, you see, 1014 00:26:54,230 --> 00:26:55,680 these casks are a portal into another world. 1015 00:26:55,680 --> 00:26:57,240 these casks are a portal into another world. 1016 00:26:57,240 --> 00:26:59,200 (drums skirling) 1017 00:26:59,200 --> 00:27:00,170 (drums skirling) 1018 00:27:02,110 --> 00:27:02,720 It's quite something to imagine that, 1019 00:27:02,720 --> 00:27:03,210 It's quite something to imagine that, 1020 00:27:03,210 --> 00:27:05,110 once bottled or blended, 1021 00:27:05,110 --> 00:27:06,240 so much of the liquid gold here 1022 00:27:06,240 --> 00:27:07,170 so much of the liquid gold here 1023 00:27:07,170 --> 00:27:09,760 will reach markets way beyond these shores. 1024 00:27:09,760 --> 00:27:11,010 will reach markets way beyond these shores. 1025 00:27:11,010 --> 00:27:13,020 Over 90% of Scotland's whisky 1026 00:27:13,020 --> 00:27:13,280 is sold outside of the United Kingdom. 1027 00:27:13,280 --> 00:27:16,060 is sold outside of the United Kingdom. 1028 00:27:22,120 --> 00:27:23,840 When Scotland sells its whisky, it sells casks, 1029 00:27:23,840 --> 00:27:26,020 When Scotland sells its whisky, it sells casks, 1030 00:27:26,020 --> 00:27:27,360 but also places like Speyside... 1031 00:27:27,360 --> 00:27:28,170 but also places like Speyside... 1032 00:27:28,170 --> 00:27:30,190 The marketing of Scotch has long promoted 1033 00:27:30,190 --> 00:27:30,880 an image of Scotland to the world with triumphant success, 1034 00:27:30,880 --> 00:27:34,400 an image of Scotland to the world with triumphant success, 1035 00:27:34,400 --> 00:27:35,040 an image of Scotland to the world with triumphant success, 1036 00:27:35,040 --> 00:27:36,000 no matter how far from reality 1037 00:27:36,000 --> 00:27:37,920 that image stretches. (Scottish jig music) 1038 00:27:37,920 --> 00:27:39,040 that image stretches. (Scottish jig music) 1039 00:27:39,040 --> 00:27:41,440 - [Narrator] A land of beauty and poetry. 1040 00:27:41,440 --> 00:27:42,140 - [Narrator] A land of beauty and poetry. 1041 00:27:43,180 --> 00:27:44,960 A land of violence and color. 1042 00:27:44,960 --> 00:27:46,000 A land of violence and color. 1043 00:27:46,000 --> 00:27:48,120 A part of the world unlike any other in its people, 1044 00:27:48,120 --> 00:27:48,480 its exciting history and even its products. 1045 00:27:48,480 --> 00:27:52,000 its exciting history and even its products. 1046 00:27:52,000 --> 00:27:52,080 its exciting history and even its products. 1047 00:27:52,080 --> 00:27:55,520 Probably the most famous of which is, Scotch. 1048 00:27:55,520 --> 00:27:56,020 Probably the most famous of which is, Scotch. 1049 00:27:57,010 --> 00:27:58,180 - Fusing a sense of the romantic 1050 00:27:58,180 --> 00:27:59,040 with arresting visuals and novel methods, 1051 00:27:59,040 --> 00:28:01,140 with arresting visuals and novel methods, 1052 00:28:01,140 --> 00:28:02,560 advertising put this product on the path 1053 00:28:02,560 --> 00:28:03,200 advertising put this product on the path 1054 00:28:03,200 --> 00:28:05,070 to global success. 1055 00:28:06,060 --> 00:28:06,080 In 1898, Dewar's produced 1056 00:28:06,080 --> 00:28:08,130 In 1898, Dewar's produced 1057 00:28:08,130 --> 00:28:09,600 the world's earliest filmed advertisement for any product. 1058 00:28:09,600 --> 00:28:13,010 the world's earliest filmed advertisement for any product. 1059 00:28:13,010 --> 00:28:13,120 It was the first major strike by an industry 1060 00:28:13,120 --> 00:28:15,120 It was the first major strike by an industry 1061 00:28:15,120 --> 00:28:16,640 which knew that sales rested on image and communication. 1062 00:28:16,640 --> 00:28:18,160 which knew that sales rested on image and communication. 1063 00:28:18,160 --> 00:28:20,160 (film reel clattering) 1064 00:28:20,160 --> 00:28:21,210 (film reel clattering) 1065 00:28:21,210 --> 00:28:23,680 The story of Johnnie Walker represents Scotland's success 1066 00:28:23,680 --> 00:28:25,090 The story of Johnnie Walker represents Scotland's success 1067 00:28:25,090 --> 00:28:27,120 in marrying tradition and innovation 1068 00:28:27,120 --> 00:28:27,200 to take a drink to the world. 1069 00:28:27,200 --> 00:28:30,030 to take a drink to the world. 1070 00:28:30,030 --> 00:28:30,720 This is the life-sized figure 1071 00:28:30,720 --> 00:28:32,040 This is the life-sized figure 1072 00:28:32,040 --> 00:28:34,240 of the very handsome Striding Man. 1073 00:28:34,240 --> 00:28:35,120 of the very handsome Striding Man. 1074 00:28:35,120 --> 00:28:37,050 Johnnie Walker's Red Label, 1075 00:28:37,050 --> 00:28:37,760 which is the largest-selling Scotch whisky in the world, 1076 00:28:37,760 --> 00:28:40,020 which is the largest-selling Scotch whisky in the world, 1077 00:28:40,020 --> 00:28:41,280 and it's owned by Diageo. 1078 00:28:41,280 --> 00:28:42,170 and it's owned by Diageo. 1079 00:28:42,170 --> 00:28:44,800 Now, Diageo have enough resources to employee 1080 00:28:44,800 --> 00:28:45,010 Now, Diageo have enough resources to employee 1081 00:28:45,010 --> 00:28:47,200 six archivists, which is extraordinary in itself, 1082 00:28:47,200 --> 00:28:48,320 and they take great pride in being custodians 1083 00:28:48,320 --> 00:28:50,160 and they take great pride in being custodians 1084 00:28:50,160 --> 00:28:51,840 of the history of some of the major whisky brands 1085 00:28:51,840 --> 00:28:53,020 of the history of some of the major whisky brands 1086 00:28:53,020 --> 00:28:55,360 over the last 100 years, but more than that, 1087 00:28:55,360 --> 00:28:56,090 over the last 100 years, but more than that, 1088 00:28:56,090 --> 00:28:58,220 they also contain the image of Scotland 1089 00:28:58,220 --> 00:28:58,880 as it has changed throughout the world 1090 00:28:58,880 --> 00:29:00,150 as it has changed throughout the world 1091 00:29:00,150 --> 00:29:02,400 over those hundreds of years. 1092 00:29:02,400 --> 00:29:03,000 over those hundreds of years. 1093 00:29:04,160 --> 00:29:05,920 (pulsing music) 1094 00:29:05,920 --> 00:29:07,080 (pulsing music) 1095 00:29:09,180 --> 00:29:09,440 Oh, these wonderful old tomes, 1096 00:29:09,440 --> 00:29:11,180 Oh, these wonderful old tomes, 1097 00:29:11,180 --> 00:29:12,960 look at the size of them, great ledgers! 1098 00:29:12,960 --> 00:29:14,170 look at the size of them, great ledgers! 1099 00:29:14,170 --> 00:29:16,090 All written by hand. 1100 00:29:17,180 --> 00:29:20,000 The Diageo Archive also includes a temple of bottles. 1101 00:29:20,000 --> 00:29:21,050 The Diageo Archive also includes a temple of bottles. 1102 00:29:21,050 --> 00:29:22,010 Cor, wow! 1103 00:29:23,210 --> 00:29:23,520 Christine, this is amazing. 1104 00:29:23,520 --> 00:29:26,020 Christine, this is amazing. 1105 00:29:26,230 --> 00:29:27,040 - We use this space to show the evolution of our brands 1106 00:29:27,040 --> 00:29:29,170 - We use this space to show the evolution of our brands 1107 00:29:29,170 --> 00:29:30,560 from the very earliest bottle, 1108 00:29:30,560 --> 00:29:31,110 from the very earliest bottle, 1109 00:29:31,110 --> 00:29:33,090 and also to look at brands that have come and gone 1110 00:29:33,090 --> 00:29:34,080 over the years. 1111 00:29:34,080 --> 00:29:37,020 This is actually our oldest bottle of Johnnie Walker. 1112 00:29:37,020 --> 00:29:37,600 It dates from the 1880s. 1113 00:29:37,600 --> 00:29:39,020 It dates from the 1880s. 1114 00:29:39,020 --> 00:29:41,120 We don't really know why it has a snake in it. 1115 00:29:41,120 --> 00:29:41,130 We don't really know why it has a snake in it. 1116 00:29:41,130 --> 00:29:44,170 Um, we think it left Scotland without a snake 1117 00:29:44,170 --> 00:29:44,640 and probably went somewhere in the Far East, 1118 00:29:44,640 --> 00:29:46,240 and probably went somewhere in the Far East, 1119 00:29:46,240 --> 00:29:48,160 but it's not unusual for things 1120 00:29:48,160 --> 00:29:48,220 but it's not unusual for things 1121 00:29:48,220 --> 00:29:50,160 that end up in whisky bottles. 1122 00:29:50,160 --> 00:29:51,150 - That is truly bizarre! 1123 00:29:51,150 --> 00:29:51,680 - We're not sure how it ended up back in Scotland, 1124 00:29:51,680 --> 00:29:53,240 - We're not sure how it ended up back in Scotland, 1125 00:29:53,240 --> 00:29:55,010 but we actually found it 1126 00:29:55,010 --> 00:29:55,200 when we were clearing out a space 1127 00:29:55,200 --> 00:29:56,070 when we were clearing out a space 1128 00:29:56,070 --> 00:29:58,720 at one of our packaging plants, about 12, 13 years ago. 1129 00:29:58,720 --> 00:29:59,170 at one of our packaging plants, about 12, 13 years ago. 1130 00:29:59,170 --> 00:30:02,030 So it's amazing what you can still find around 1131 00:30:02,030 --> 00:30:02,240 in the industry and in the business. 1132 00:30:02,240 --> 00:30:04,150 in the industry and in the business. 1133 00:30:04,150 --> 00:30:05,760 So, we're always adding to the archive 1134 00:30:05,760 --> 00:30:07,000 So, we're always adding to the archive 1135 00:30:07,000 --> 00:30:08,200 with historical items, but actually, 1136 00:30:08,200 --> 00:30:09,280 we always collect everything that we create today 1137 00:30:09,280 --> 00:30:11,140 we always collect everything that we create today 1138 00:30:11,140 --> 00:30:12,800 to build the archive of the future. 1139 00:30:12,800 --> 00:30:13,060 to build the archive of the future. 1140 00:30:13,060 --> 00:30:14,020 So what I love... 1141 00:30:14,020 --> 00:30:15,110 One of the things that I love about our archive, 1142 00:30:15,110 --> 00:30:16,320 it's never going to be complete, 1143 00:30:16,320 --> 00:30:17,040 it's never going to be complete, 1144 00:30:17,040 --> 00:30:18,100 'cause we're always going to be adding to it 1145 00:30:18,100 --> 00:30:19,840 and always telling the story. 1146 00:30:19,840 --> 00:30:20,030 and always telling the story. 1147 00:30:20,030 --> 00:30:21,110 - [David] Yeah, it's a living, working, growing archive. 1148 00:30:21,110 --> 00:30:22,170 - Absolutely, yeah. 1149 00:30:22,170 --> 00:30:23,360 So, this side really shows 1150 00:30:23,360 --> 00:30:24,160 So, this side really shows 1151 00:30:24,160 --> 00:30:26,880 some of our Johnnie Walker collection, 1152 00:30:26,880 --> 00:30:27,030 some of our Johnnie Walker collection, 1153 00:30:27,030 --> 00:30:30,080 our Gold Label, Blue Label and Green Label, 1154 00:30:30,080 --> 00:30:30,400 but actually, around the other side 1155 00:30:30,400 --> 00:30:31,150 but actually, around the other side 1156 00:30:31,150 --> 00:30:33,190 we have Red Label and Black Label, 1157 00:30:33,190 --> 00:30:33,920 and they were introduced in 1909 1158 00:30:33,920 --> 00:30:36,080 and they were introduced in 1909 1159 00:30:36,080 --> 00:30:37,440 and the display really shows the evolution 1160 00:30:37,440 --> 00:30:39,100 and the display really shows the evolution 1161 00:30:39,100 --> 00:30:40,960 from our earliest right through to present day. 1162 00:30:40,960 --> 00:30:41,220 from our earliest right through to present day. 1163 00:30:41,220 --> 00:30:44,480 - Christine, one of the most famous logos and brand marks 1164 00:30:44,480 --> 00:30:45,140 - Christine, one of the most famous logos and brand marks 1165 00:30:45,140 --> 00:30:48,000 in the world of whisky is the Johnnie Walker walking man. 1166 00:30:48,000 --> 00:30:49,030 in the world of whisky is the Johnnie Walker walking man. 1167 00:30:49,030 --> 00:30:50,120 - Yeah, the Striding Man, yeah, yeah. 1168 00:30:50,120 --> 00:30:51,080 - The Striding Man. 1169 00:30:51,080 --> 00:30:51,520 - Yep, so, yeah, he's really famous, 1170 00:30:51,520 --> 00:30:52,230 - Yep, so, yeah, he's really famous, 1171 00:30:52,230 --> 00:30:54,160 so wherever you travel around the world, 1172 00:30:54,160 --> 00:30:55,040 everybody recognizes the Striding Man 1173 00:30:55,040 --> 00:30:57,020 everybody recognizes the Striding Man 1174 00:30:57,020 --> 00:30:58,560 and associates it with Johnnie Walker. 1175 00:30:58,560 --> 00:30:59,050 and associates it with Johnnie Walker. 1176 00:30:59,050 --> 00:31:00,130 Um, we've got some bottles 1177 00:31:00,130 --> 00:31:02,080 where you can see how the Striding Man first appears. 1178 00:31:02,080 --> 00:31:04,180 where you can see how the Striding Man first appears. 1179 00:31:04,180 --> 00:31:05,600 So, he was actually drawn in 1908 and-- 1180 00:31:05,600 --> 00:31:07,120 So, he was actually drawn in 1908 and-- 1181 00:31:07,120 --> 00:31:08,240 - 1908? 1182 00:31:08,240 --> 00:31:09,120 - Yeah, so the story goes that we... 1183 00:31:09,120 --> 00:31:12,040 - Yeah, so the story goes that we... 1184 00:31:12,040 --> 00:31:12,640 The Walkers invited Tom Browne, 1185 00:31:12,640 --> 00:31:14,040 The Walkers invited Tom Browne, 1186 00:31:14,040 --> 00:31:16,160 who was the cartoonist for Punch magazine, to lunch, 1187 00:31:16,160 --> 00:31:16,170 who was the cartoonist for Punch magazine, to lunch, 1188 00:31:16,170 --> 00:31:19,090 and he drew the figure on the back of a menu card. 1189 00:31:19,090 --> 00:31:19,680 But even though it was drawn in 1908, 1190 00:31:19,680 --> 00:31:21,010 But even though it was drawn in 1908, 1191 00:31:21,010 --> 00:31:23,200 it didn't actually appear on the pack until the 1950s. 1192 00:31:23,200 --> 00:31:24,120 it didn't actually appear on the pack until the 1950s. 1193 00:31:24,120 --> 00:31:26,140 So, here we can see how the Striding Man looked 1194 00:31:26,140 --> 00:31:26,720 in the 1950s. 1195 00:31:26,720 --> 00:31:28,090 in the 1950s. 1196 00:31:28,090 --> 00:31:29,160 - Did he change over the years? 1197 00:31:29,160 --> 00:31:30,220 - He has evolved. 1198 00:31:30,220 --> 00:31:30,240 Yeah, so right from when Tom drew him in 1908, 1199 00:31:30,240 --> 00:31:33,760 Yeah, so right from when Tom drew him in 1908, 1200 00:31:33,760 --> 00:31:34,100 Yeah, so right from when Tom drew him in 1908, 1201 00:31:34,100 --> 00:31:37,280 through to the '50s, individual artists drew the figure, 1202 00:31:37,280 --> 00:31:38,050 through to the '50s, individual artists drew the figure, 1203 00:31:38,050 --> 00:31:40,000 and then, in more recent times, 1204 00:31:40,000 --> 00:31:40,800 they've actually modified him, 1205 00:31:40,800 --> 00:31:42,050 they've actually modified him, 1206 00:31:42,050 --> 00:31:43,200 made him a bit more contemporary, 1207 00:31:43,200 --> 00:31:44,320 and in 1999 we switched the direction 1208 00:31:44,320 --> 00:31:46,120 and in 1999 we switched the direction 1209 00:31:46,120 --> 00:31:47,840 in which he was walking. 1210 00:31:47,840 --> 00:31:48,020 in which he was walking. 1211 00:31:48,020 --> 00:31:49,080 - Why did you do that? 1212 00:31:49,080 --> 00:31:51,040 - That coincided with the launch 1213 00:31:51,040 --> 00:31:51,360 of our Keep Walking campaign, 1214 00:31:51,360 --> 00:31:52,130 of our Keep Walking campaign, 1215 00:31:52,130 --> 00:31:54,880 which was the first truly global advertising campaign 1216 00:31:54,880 --> 00:31:55,110 which was the first truly global advertising campaign 1217 00:31:55,110 --> 00:31:57,180 for Johnnie Walker, but it was also 1218 00:31:57,180 --> 00:31:58,400 the advent of the Millennium, 1219 00:31:58,400 --> 00:31:59,000 the advent of the Millennium, 1220 00:31:59,000 --> 00:32:01,920 so it was all about the brand moving into the next century. 1221 00:32:01,920 --> 00:32:02,010 so it was all about the brand moving into the next century. 1222 00:32:02,010 --> 00:32:05,190 - So how long did the company stay in the family's hands? 1223 00:32:05,190 --> 00:32:05,440 - So... - Until when? 1224 00:32:05,440 --> 00:32:07,090 - So... - Until when? 1225 00:32:07,090 --> 00:32:08,960 - John Walker & Sons became part of the Distillers Company 1226 00:32:08,960 --> 00:32:10,110 - John Walker & Sons became part of the Distillers Company 1227 00:32:10,110 --> 00:32:12,040 in the 1920s. 1228 00:32:12,040 --> 00:32:12,480 Johnnie Walker and other blending companies, 1229 00:32:12,480 --> 00:32:14,030 Johnnie Walker and other blending companies, 1230 00:32:14,030 --> 00:32:15,170 like Buchanan's, and White Horse, 1231 00:32:15,170 --> 00:32:16,000 all became part of the Distillers Company 1232 00:32:16,000 --> 00:32:17,200 all became part of the Distillers Company 1233 00:32:17,200 --> 00:32:18,220 around the same time. 1234 00:32:18,220 --> 00:32:19,520 - But they kept their autonomy, didn't they? 1235 00:32:19,520 --> 00:32:20,070 - But they kept their autonomy, didn't they? 1236 00:32:20,070 --> 00:32:22,050 - They certainly did and at that time, 1237 00:32:22,050 --> 00:32:23,040 we had moved on to the third generation of Walkers 1238 00:32:23,040 --> 00:32:24,100 we had moved on to the third generation of Walkers 1239 00:32:24,100 --> 00:32:26,160 and they still ran the company, 1240 00:32:26,160 --> 00:32:26,560 even though it was part of this bigger parent company, 1241 00:32:26,560 --> 00:32:29,150 even though it was part of this bigger parent company, 1242 00:32:29,150 --> 00:32:30,080 I guess. 1243 00:32:30,080 --> 00:32:30,140 I guess. 1244 00:32:30,140 --> 00:32:31,210 One of the things that I love about the archive 1245 00:32:31,210 --> 00:32:33,210 is we actually have advertising and photographs 1246 00:32:33,210 --> 00:32:33,600 from most of those export markets, 1247 00:32:33,600 --> 00:32:35,210 from most of those export markets, 1248 00:32:35,210 --> 00:32:37,120 so we can not only tell, you know, 1249 00:32:37,120 --> 00:32:37,140 so we can not only tell, you know, 1250 00:32:37,140 --> 00:32:39,050 the great back story for Johnnie Walker, 1251 00:32:39,050 --> 00:32:40,640 but we then can show how it appears, you know, 1252 00:32:40,640 --> 00:32:42,060 but we then can show how it appears, you know, 1253 00:32:42,060 --> 00:32:44,160 in Latin America and Asia and out there in the world, 1254 00:32:44,160 --> 00:32:45,180 in Latin America and Asia and out there in the world, 1255 00:32:45,180 --> 00:32:47,220 and what a huge global success it's become. 1256 00:32:47,220 --> 00:32:47,680 (jaunty pipes music) 1257 00:32:47,680 --> 00:32:49,150 (jaunty pipes music) 1258 00:32:49,150 --> 00:32:50,210 - [David] From modern-era films 1259 00:32:50,210 --> 00:32:51,200 to ornate printed sketches of old, 1260 00:32:51,200 --> 00:32:53,010 to ornate printed sketches of old, 1261 00:32:53,010 --> 00:32:54,180 advertising has been crucial - Good old Johnnie Walker! 1262 00:32:54,180 --> 00:32:54,720 - to the expansion of Scotch, - The Scotch of Scots. 1263 00:32:54,720 --> 00:32:57,000 - to the expansion of Scotch, - The Scotch of Scots. 1264 00:32:57,000 --> 00:32:58,240 whether aficionados like it or not. 1265 00:32:58,240 --> 00:32:59,230 whether aficionados like it or not. 1266 00:32:59,230 --> 00:33:01,760 - The malt whisky snobs seem to see marketing somehow 1267 00:33:01,760 --> 00:33:02,090 - The malt whisky snobs seem to see marketing somehow 1268 00:33:02,090 --> 00:33:04,240 as the demon in the world of whisky. 1269 00:33:04,240 --> 00:33:05,280 Well, frankly, again, reality check, 1270 00:33:05,280 --> 00:33:07,050 Well, frankly, again, reality check, 1271 00:33:07,050 --> 00:33:08,800 no marketing, no Scotch whisky industry. 1272 00:33:08,800 --> 00:33:10,170 no marketing, no Scotch whisky industry. 1273 00:33:10,170 --> 00:33:12,320 And in the late 19th and early 20th century, 1274 00:33:12,320 --> 00:33:14,070 And in the late 19th and early 20th century, 1275 00:33:14,070 --> 00:33:15,840 the big blending houses pioneered marketing 1276 00:33:15,840 --> 00:33:17,140 the big blending houses pioneered marketing 1277 00:33:17,140 --> 00:33:19,360 and they brought in expertise from America 1278 00:33:19,360 --> 00:33:20,080 and they brought in expertise from America 1279 00:33:20,080 --> 00:33:22,190 in terms of this new science of advertising. 1280 00:33:22,190 --> 00:33:22,880 They used the very best copywriters, 1281 00:33:22,880 --> 00:33:25,060 They used the very best copywriters, 1282 00:33:25,060 --> 00:33:26,400 they used the very best artists, 1283 00:33:26,400 --> 00:33:27,120 they used the very best artists, 1284 00:33:27,120 --> 00:33:29,070 and if you visit our archive 1285 00:33:29,070 --> 00:33:29,920 and look at some of that material, 1286 00:33:29,920 --> 00:33:31,000 and look at some of that material, 1287 00:33:31,000 --> 00:33:33,120 you really need to look at it hard and think about it 1288 00:33:33,120 --> 00:33:33,440 to understand how brilliantly executed it is. 1289 00:33:33,440 --> 00:33:36,960 to understand how brilliantly executed it is. 1290 00:33:36,960 --> 00:33:37,030 to understand how brilliantly executed it is. 1291 00:33:37,030 --> 00:33:39,070 And I think people who do whisky marketing today 1292 00:33:39,070 --> 00:33:40,480 have a lot to learn from the way it was done 1293 00:33:40,480 --> 00:33:41,120 have a lot to learn from the way it was done 1294 00:33:41,120 --> 00:33:43,070 100 years ago, you know? 1295 00:33:43,070 --> 00:33:44,000 (pulsing music) (pages flipping) 1296 00:33:44,000 --> 00:33:47,110 (pulsing music) (pages flipping) 1297 00:33:48,220 --> 00:33:50,220 I mean, if you just think, you know, 1298 00:33:50,220 --> 00:33:51,040 of the number of bottles of Johnnie Walker 1299 00:33:51,040 --> 00:33:52,100 of the number of bottles of Johnnie Walker 1300 00:33:52,100 --> 00:33:54,080 that are sold around the world, and they've got 1301 00:33:54,080 --> 00:33:54,560 on the bottom of each bottle, 1302 00:33:54,560 --> 00:33:55,110 on the bottom of each bottle, 1303 00:33:55,110 --> 00:33:57,030 it's got "Product of Scotland". 1304 00:33:57,030 --> 00:33:58,080 It's in houses almost everywhere in the world, you know, 1305 00:33:58,080 --> 00:34:00,240 It's in houses almost everywhere in the world, you know, 1306 00:34:00,240 --> 00:34:01,600 and that's what people are going to think, 1307 00:34:01,600 --> 00:34:02,040 and that's what people are going to think, 1308 00:34:02,040 --> 00:34:03,150 Scotland, Scotch. 1309 00:34:04,170 --> 00:34:05,120 - During the bad days of the '70s, '80s, into the 1990s, 1310 00:34:05,120 --> 00:34:08,170 - During the bad days of the '70s, '80s, into the 1990s, 1311 00:34:08,170 --> 00:34:08,640 marketing was running whisky rather than production, 1312 00:34:08,640 --> 00:34:11,200 marketing was running whisky rather than production, 1313 00:34:11,200 --> 00:34:12,160 and marketing and production did not talk to each other. 1314 00:34:12,160 --> 00:34:15,000 and marketing and production did not talk to each other. 1315 00:34:15,000 --> 00:34:15,680 So, if you think, like, back in the 1980s, 1316 00:34:15,680 --> 00:34:17,170 So, if you think, like, back in the 1980s, 1317 00:34:17,170 --> 00:34:19,200 where, you know, sales are going like that, 1318 00:34:19,200 --> 00:34:20,230 where, you know, sales are going like that, 1319 00:34:20,230 --> 00:34:22,110 but if you are a marketing director, 1320 00:34:22,110 --> 00:34:22,720 are you going to turn around to your boss and say, 1321 00:34:22,720 --> 00:34:24,070 are you going to turn around to your boss and say, 1322 00:34:24,070 --> 00:34:26,240 "You know, next year, boss, I'm going to be selling less?" 1323 00:34:26,240 --> 00:34:27,100 "You know, next year, boss, I'm going to be selling less?" 1324 00:34:27,100 --> 00:34:28,160 You'd be out the door. 1325 00:34:28,160 --> 00:34:29,120 So everybody was saying, 1326 00:34:29,120 --> 00:34:29,760 "Oh, no, we're going to sell more. 1327 00:34:29,760 --> 00:34:30,080 "Oh, no, we're going to sell more. 1328 00:34:30,080 --> 00:34:31,160 "Things will turn round." 1329 00:34:31,160 --> 00:34:33,130 So you suddenly get production going like that 1330 00:34:33,130 --> 00:34:33,280 and sales going like that, 1331 00:34:33,280 --> 00:34:34,130 and sales going like that, 1332 00:34:34,130 --> 00:34:36,800 which you end up with Whisky Loch as a result of that. 1333 00:34:36,800 --> 00:34:37,180 which you end up with Whisky Loch as a result of that. 1334 00:34:37,180 --> 00:34:39,220 - Marketing is a very easy thing to have a... 1335 00:34:39,220 --> 00:34:40,320 "Ooh, it's bad, they're doing evil things." 1336 00:34:40,320 --> 00:34:42,210 "Ooh, it's bad, they're doing evil things." 1337 00:34:42,210 --> 00:34:43,840 My job is to get really nice, amazing whiskies 1338 00:34:43,840 --> 00:34:46,180 My job is to get really nice, amazing whiskies 1339 00:34:46,180 --> 00:34:47,360 out there for people to drink, 1340 00:34:47,360 --> 00:34:49,020 out there for people to drink, 1341 00:34:49,020 --> 00:34:50,880 so I don't think that's a bad thing. 1342 00:34:50,880 --> 00:34:52,020 so I don't think that's a bad thing. 1343 00:34:56,120 --> 00:34:57,920 - Graphic designer Jules Akel relocated to Dalwhinnie 1344 00:34:57,920 --> 00:34:59,230 - Graphic designer Jules Akel relocated to Dalwhinnie 1345 00:34:59,230 --> 00:35:01,440 in the north of Scotland from London. 1346 00:35:01,440 --> 00:35:02,230 in the north of Scotland from London. 1347 00:35:02,230 --> 00:35:04,230 He became captivated by the influence 1348 00:35:04,230 --> 00:35:04,960 of marketing upon Scotch whisky 1349 00:35:04,960 --> 00:35:07,170 of marketing upon Scotch whisky 1350 00:35:07,170 --> 00:35:08,480 and turned his fascination into a number 1351 00:35:08,480 --> 00:35:09,240 and turned his fascination into a number 1352 00:35:09,240 --> 00:35:12,000 of beautifully crafted distillery books. 1353 00:35:12,000 --> 00:35:13,080 of beautifully crafted distillery books. 1354 00:35:16,070 --> 00:35:18,120 In it is to be found the sunshine and shadow 1355 00:35:18,120 --> 00:35:19,040 that chased each other over the billowy cornfield, 1356 00:35:19,040 --> 00:35:21,120 that chased each other over the billowy cornfield, 1357 00:35:21,120 --> 00:35:22,560 the hum of the bee, the hope of spring, 1358 00:35:22,560 --> 00:35:23,140 the hum of the bee, the hope of spring, 1359 00:35:23,140 --> 00:35:26,080 the breath of May, the carol of the lark, 1360 00:35:26,080 --> 00:35:26,090 the breath of May, the carol of the lark, 1361 00:35:26,090 --> 00:35:29,010 the distant purple heather in the mountain mist 1362 00:35:29,010 --> 00:35:29,600 and the wealth of autumn's rich content, 1363 00:35:29,600 --> 00:35:31,190 and the wealth of autumn's rich content, 1364 00:35:31,190 --> 00:35:33,120 all golden with imprisoned light. 1365 00:35:33,120 --> 00:35:35,030 all golden with imprisoned light. 1366 00:35:35,030 --> 00:35:36,640 Absolutely beautiful, Jules, isn't it? 1367 00:35:36,640 --> 00:35:37,180 Absolutely beautiful, Jules, isn't it? 1368 00:35:37,180 --> 00:35:38,180 - It is. 1369 00:35:38,180 --> 00:35:39,230 - And that was Tommy Dewar. 1370 00:35:39,230 --> 00:35:40,160 - Can you imagine drinking the whisky after reading that? 1371 00:35:40,160 --> 00:35:42,040 - Can you imagine drinking the whisky after reading that? 1372 00:35:42,040 --> 00:35:43,000 (David chuckles) 1373 00:35:43,000 --> 00:35:43,680 But that really creates an impression about a place 1374 00:35:43,680 --> 00:35:46,240 But that really creates an impression about a place 1375 00:35:46,240 --> 00:35:47,200 and the story of a... 1376 00:35:47,200 --> 00:35:48,180 and the story of a... 1377 00:35:50,090 --> 00:35:50,720 A whisky... 1378 00:35:50,720 --> 00:35:51,070 A whisky... 1379 00:35:53,010 --> 00:35:54,240 is not sold without those stories, 1380 00:35:54,240 --> 00:35:55,170 is not sold without those stories, 1381 00:35:55,170 --> 00:35:57,010 those fantastically evocative 1382 00:35:57,010 --> 00:35:57,760 purple pastures of prose, aren't they? 1383 00:35:57,760 --> 00:35:59,150 purple pastures of prose, aren't they? 1384 00:35:59,150 --> 00:36:00,110 - Mm-hm. 1385 00:36:00,110 --> 00:36:01,280 - 'Cause if we just drink whisky from a label-less bottle, 1386 00:36:01,280 --> 00:36:03,200 - 'Cause if we just drink whisky from a label-less bottle, 1387 00:36:03,200 --> 00:36:04,800 without a brand, it's going to be nice, 1388 00:36:04,800 --> 00:36:06,230 without a brand, it's going to be nice, 1389 00:36:06,230 --> 00:36:08,140 but if you know the story behind it, 1390 00:36:08,140 --> 00:36:08,320 the characters who built the distillery, 1391 00:36:08,320 --> 00:36:10,110 the characters who built the distillery, 1392 00:36:10,110 --> 00:36:11,840 and the brand, and its location 1393 00:36:11,840 --> 00:36:13,020 and the brand, and its location 1394 00:36:13,020 --> 00:36:15,360 on top of a moor or somewhere, 1395 00:36:15,360 --> 00:36:16,050 on top of a moor or somewhere, 1396 00:36:16,050 --> 00:36:18,120 then you go back to the spirit, don't you? 1397 00:36:18,120 --> 00:36:18,880 - You do, and it's a much richer experience, yeah. 1398 00:36:18,880 --> 00:36:20,170 - You do, and it's a much richer experience, yeah. 1399 00:36:20,170 --> 00:36:22,200 - Yeah, and you enjoy it so much more. 1400 00:36:22,200 --> 00:36:22,400 - Great brands will have a people story, 1401 00:36:22,400 --> 00:36:22,880 - Great brands will have a people story, 1402 00:36:22,880 --> 00:36:25,230 - Great brands will have a people story, 1403 00:36:25,230 --> 00:36:25,920 a place story, and a production story, 1404 00:36:25,920 --> 00:36:28,230 a place story, and a production story, 1405 00:36:28,230 --> 00:36:29,440 and Scotch is the best in the world at doing that. 1406 00:36:29,440 --> 00:36:32,090 and Scotch is the best in the world at doing that. 1407 00:36:32,090 --> 00:36:32,960 So you'll always have either, um... 1408 00:36:32,960 --> 00:36:35,230 So you'll always have either, um... 1409 00:36:35,230 --> 00:36:36,480 a distillery founder, do you know what I mean? 1410 00:36:36,480 --> 00:36:38,160 a distillery founder, do you know what I mean? 1411 00:36:38,160 --> 00:36:39,120 There's always... 1412 00:36:39,120 --> 00:36:40,000 So you can think of it, 1413 00:36:40,000 --> 00:36:40,080 So you can think of it, 1414 00:36:40,080 --> 00:36:41,050 you can name every Scotch brand 1415 00:36:41,050 --> 00:36:43,210 and you can tell me there's distillery founders 1416 00:36:43,210 --> 00:36:43,520 or there's, you know, blender founders, 1417 00:36:43,520 --> 00:36:46,240 or there's, you know, blender founders, 1418 00:36:46,240 --> 00:36:47,040 there's a place, there's a... 1419 00:36:47,040 --> 00:36:48,120 there's a place, there's a... 1420 00:36:48,120 --> 00:36:50,560 this beautiful iconic distillery or this area of Scotland 1421 00:36:50,560 --> 00:36:52,030 this beautiful iconic distillery or this area of Scotland 1422 00:36:52,030 --> 00:36:54,080 full of glens, and nooks, and crannies, and smugglers, 1423 00:36:54,080 --> 00:36:56,080 full of glens, and nooks, and crannies, and smugglers, 1424 00:36:56,080 --> 00:36:57,600 and harlots, and you'll have a production story 1425 00:36:57,600 --> 00:36:58,000 and harlots, and you'll have a production story 1426 00:36:58,000 --> 00:37:00,140 and everybody will say, well... 1427 00:37:01,160 --> 00:37:04,640 "There's up to 40 different whiskies in this blend!" 1428 00:37:04,640 --> 00:37:06,000 "There's up to 40 different whiskies in this blend!" 1429 00:37:06,000 --> 00:37:08,160 Or, "Well, we make it with the widest 1430 00:37:08,160 --> 00:37:09,020 Or, "Well, we make it with the widest 1431 00:37:10,090 --> 00:37:11,680 "copper pot stills in the world." 1432 00:37:11,680 --> 00:37:12,140 "copper pot stills in the world." 1433 00:37:12,140 --> 00:37:14,020 You know, so there's always those things. 1434 00:37:14,020 --> 00:37:15,200 Those are the bits that actually make it really interesting, 1435 00:37:15,200 --> 00:37:16,150 Those are the bits that actually make it really interesting, 1436 00:37:16,150 --> 00:37:18,720 because every brand I've ever worked on, 1437 00:37:18,720 --> 00:37:19,090 because every brand I've ever worked on, 1438 00:37:19,090 --> 00:37:22,130 once you find those stories, you love it. 1439 00:37:22,130 --> 00:37:22,240 - Sometimes you'll see the message 1440 00:37:22,240 --> 00:37:25,060 - Sometimes you'll see the message 1441 00:37:25,060 --> 00:37:25,760 being very much about heritage, 1442 00:37:25,760 --> 00:37:27,010 being very much about heritage, 1443 00:37:27,010 --> 00:37:28,140 about the Auld Alliance, 1444 00:37:28,140 --> 00:37:29,280 about the clans, about the piper, 1445 00:37:29,280 --> 00:37:31,080 about the clans, about the piper, 1446 00:37:31,080 --> 00:37:32,110 about whatever it is, 1447 00:37:32,110 --> 00:37:32,800 and sometimes you'll purely see it as the brand, 1448 00:37:32,800 --> 00:37:35,020 and sometimes you'll purely see it as the brand, 1449 00:37:35,020 --> 00:37:36,320 and the brand values, and what they stand for 1450 00:37:36,320 --> 00:37:37,240 and the brand values, and what they stand for 1451 00:37:37,240 --> 00:37:39,840 in terms of character, and the kind of markets they go to, 1452 00:37:39,840 --> 00:37:42,120 in terms of character, and the kind of markets they go to, 1453 00:37:42,120 --> 00:37:43,360 and how they're served as long drinks, 1454 00:37:43,360 --> 00:37:44,020 and how they're served as long drinks, 1455 00:37:44,020 --> 00:37:46,880 and you're a million miles away from tartan, and heather, 1456 00:37:46,880 --> 00:37:47,190 and you're a million miles away from tartan, and heather, 1457 00:37:47,190 --> 00:37:50,060 and pipes, and bagpipes, and sometimes, 1458 00:37:50,060 --> 00:37:50,400 it's not even necessarily known as being Scotch whisky. 1459 00:37:50,400 --> 00:37:52,190 it's not even necessarily known as being Scotch whisky. 1460 00:37:52,190 --> 00:37:53,920 It's known as being "that brand". 1461 00:37:53,920 --> 00:37:54,140 It's known as being "that brand". 1462 00:37:54,140 --> 00:37:56,130 - Brands are personalities, 1463 00:37:56,130 --> 00:37:57,440 so if you're a pretentious person, 1464 00:37:57,440 --> 00:37:58,020 so if you're a pretentious person, 1465 00:37:58,020 --> 00:38:00,960 you might like a pretentious brand. 1466 00:38:00,960 --> 00:38:01,000 you might like a pretentious brand. 1467 00:38:01,000 --> 00:38:03,130 We feel affinities to certain brands 1468 00:38:03,130 --> 00:38:04,480 because they work with us as persons, don't we? 1469 00:38:04,480 --> 00:38:06,070 because they work with us as persons, don't we? 1470 00:38:06,070 --> 00:38:07,070 - Yes, true. 1471 00:38:11,000 --> 00:38:11,520 - So here we are in Dalwhinnie, 1472 00:38:11,520 --> 00:38:13,150 - So here we are in Dalwhinnie, 1473 00:38:13,150 --> 00:38:15,040 and the whisky has a very appealing story. 1474 00:38:15,040 --> 00:38:17,080 and the whisky has a very appealing story. 1475 00:38:17,080 --> 00:38:18,560 We're right up in the heather moors, 1476 00:38:18,560 --> 00:38:19,080 We're right up in the heather moors, 1477 00:38:19,080 --> 00:38:21,210 top of the Grampian Mountains, 1478 00:38:22,220 --> 00:38:25,600 with all those glorious peaks of snowy tops, 1479 00:38:25,600 --> 00:38:27,040 with all those glorious peaks of snowy tops, 1480 00:38:27,040 --> 00:38:28,110 but if you stop and think about 1481 00:38:28,110 --> 00:38:29,120 the Dalwhinnie distillery and its product, 1482 00:38:29,120 --> 00:38:32,000 the Dalwhinnie distillery and its product, 1483 00:38:32,000 --> 00:38:32,640 how much of it actually is of Dalwhinnie? 1484 00:38:32,640 --> 00:38:35,110 how much of it actually is of Dalwhinnie? 1485 00:38:36,120 --> 00:38:36,160 It gets the water from down the burn, 1486 00:38:36,160 --> 00:38:38,160 It gets the water from down the burn, 1487 00:38:38,160 --> 00:38:39,680 the grain is grown miles away, 1488 00:38:39,680 --> 00:38:41,050 the grain is grown miles away, 1489 00:38:41,050 --> 00:38:43,200 it's malted miles away, the wood that the cask... 1490 00:38:43,200 --> 00:38:44,240 it's malted miles away, the wood that the cask... 1491 00:38:44,240 --> 00:38:46,720 The whisky's put in the cask, that comes from abroad. 1492 00:38:46,720 --> 00:38:49,230 The whisky's put in the cask, that comes from abroad. 1493 00:38:49,230 --> 00:38:50,240 But it's manufactured here, put in the casks, 1494 00:38:50,240 --> 00:38:53,760 But it's manufactured here, put in the casks, 1495 00:38:53,760 --> 00:38:54,020 But it's manufactured here, put in the casks, 1496 00:38:54,020 --> 00:38:56,130 and then, well, many of those casks 1497 00:38:56,130 --> 00:38:57,280 are left down in the Central Belt, 1498 00:38:57,280 --> 00:38:59,090 are left down in the Central Belt, 1499 00:39:00,170 --> 00:39:00,800 so what is it of Dalwhinnie, you see? 1500 00:39:00,800 --> 00:39:03,090 so what is it of Dalwhinnie, you see? 1501 00:39:03,090 --> 00:39:04,090 It's interesting, isn't it? 1502 00:39:04,090 --> 00:39:04,320 - Mm-hm. 1503 00:39:04,320 --> 00:39:05,040 - Mm-hm. 1504 00:39:05,040 --> 00:39:07,050 But the story is very powerful and very romantic. 1505 00:39:07,050 --> 00:39:07,840 - It is. 1506 00:39:07,840 --> 00:39:08,030 - It is. 1507 00:39:08,030 --> 00:39:10,220 You compare that to, say, a chateau 1508 00:39:10,220 --> 00:39:11,360 which makes glorious wine and cognacs, 1509 00:39:11,360 --> 00:39:14,020 which makes glorious wine and cognacs, 1510 00:39:15,110 --> 00:39:18,190 they'll have their own land, their vineyards, 1511 00:39:18,190 --> 00:39:18,400 and they'll make the wines there in the chateau, 1512 00:39:18,400 --> 00:39:21,190 and they'll make the wines there in the chateau, 1513 00:39:21,190 --> 00:39:21,920 and then they'll put it in the casks in their cellars, 1514 00:39:21,920 --> 00:39:25,050 and then they'll put it in the casks in their cellars, 1515 00:39:25,050 --> 00:39:25,440 and then they'll bottle it there in the chateau, 1516 00:39:25,440 --> 00:39:27,240 and then they'll bottle it there in the chateau, 1517 00:39:27,240 --> 00:39:28,960 so it's much more of a provenance story, isn't it? 1518 00:39:28,960 --> 00:39:32,030 so it's much more of a provenance story, isn't it? 1519 00:39:34,010 --> 00:39:36,000 But here, it's more like an assemblage, isn't it? 1520 00:39:36,000 --> 00:39:36,140 But here, it's more like an assemblage, isn't it? 1521 00:39:36,140 --> 00:39:37,230 - Mm-hmm, mh-hmm. - It's interesting, isn't it? 1522 00:39:37,230 --> 00:39:39,520 - It's a really interesting way of looking at it, yes. 1523 00:39:39,520 --> 00:39:40,190 - It's a really interesting way of looking at it, yes. 1524 00:39:40,190 --> 00:39:43,040 But it's been a very successful campaign, 1525 00:39:43,040 --> 00:39:43,120 But it's been a very successful campaign, 1526 00:39:43,120 --> 00:39:44,210 the branding with Dalwhinnie. 1527 00:39:44,210 --> 00:39:46,090 - Yes! - Extremely successful. 1528 00:39:46,090 --> 00:39:46,560 - Well, that's where design comes along, you see, 1529 00:39:46,560 --> 00:39:48,150 - Well, that's where design comes along, you see, 1530 00:39:48,150 --> 00:39:50,080 and creates this story out of what it's got 1531 00:39:50,080 --> 00:39:52,120 and creates this story out of what it's got 1532 00:39:52,120 --> 00:39:53,600 and makes it so appealing, and gives it a provenance. 1533 00:39:53,600 --> 00:39:56,050 and makes it so appealing, and gives it a provenance. 1534 00:39:56,050 --> 00:39:57,120 - Scotland is... It's a tiny, tiny place. 1535 00:39:57,120 --> 00:39:59,090 - Scotland is... It's a tiny, tiny place. 1536 00:39:59,090 --> 00:40:00,640 To have such presence from something 1537 00:40:00,640 --> 00:40:02,090 To have such presence from something 1538 00:40:03,060 --> 00:40:04,160 that we produce is just phenomenal, 1539 00:40:04,160 --> 00:40:06,000 that we produce is just phenomenal, 1540 00:40:06,000 --> 00:40:07,680 so I think it's grown beyond being just a drink. 1541 00:40:07,680 --> 00:40:10,140 so I think it's grown beyond being just a drink. 1542 00:40:10,140 --> 00:40:11,200 It is something that is about passion, about love, 1543 00:40:11,200 --> 00:40:13,120 It is something that is about passion, about love, 1544 00:40:13,120 --> 00:40:14,720 about friendship, about family, 1545 00:40:14,720 --> 00:40:15,060 about friendship, about family, 1546 00:40:15,060 --> 00:40:17,190 and everything else that encompasses that. 1547 00:40:17,190 --> 00:40:18,240 Like any image, it's rooted in some sort of a reality, 1548 00:40:18,240 --> 00:40:21,230 Like any image, it's rooted in some sort of a reality, 1549 00:40:21,230 --> 00:40:21,760 but of course it ignores some of the industrialization 1550 00:40:21,760 --> 00:40:25,280 but of course it ignores some of the industrialization 1551 00:40:25,280 --> 00:40:26,040 but of course it ignores some of the industrialization 1552 00:40:26,040 --> 00:40:27,120 that's necessary to the industry. 1553 00:40:27,120 --> 00:40:28,800 It ignores some of the scale, and the picture-postcard image 1554 00:40:28,800 --> 00:40:31,070 It ignores some of the scale, and the picture-postcard image 1555 00:40:31,070 --> 00:40:32,320 that we might have of the little distillery 1556 00:40:32,320 --> 00:40:33,090 that we might have of the little distillery 1557 00:40:33,090 --> 00:40:35,840 nestled in the glens doesn't necessarily accord with 1558 00:40:35,840 --> 00:40:36,130 nestled in the glens doesn't necessarily accord with 1559 00:40:36,130 --> 00:40:39,230 the reality of a mega warehouse somewhere in the Lowlands, 1560 00:40:39,230 --> 00:40:39,360 but there's enough there for us to hang onto and believe in. 1561 00:40:39,360 --> 00:40:42,160 but there's enough there for us to hang onto and believe in. 1562 00:40:42,160 --> 00:40:42,880 - My marketing director came in and said, 1563 00:40:42,880 --> 00:40:45,210 - My marketing director came in and said, 1564 00:40:45,210 --> 00:40:46,400 "I'd like to replace the capsule... 1565 00:40:46,400 --> 00:40:48,070 "I'd like to replace the capsule... 1566 00:40:48,070 --> 00:40:49,920 "I'd like to replace the ROPP... 1567 00:40:49,920 --> 00:40:50,230 "I'd like to replace the ROPP... 1568 00:40:52,050 --> 00:40:53,200 "with a cork and capsule." 1569 00:40:53,200 --> 00:40:53,440 ROPP is a screw-top. 1570 00:40:53,440 --> 00:40:55,110 ROPP is a screw-top. 1571 00:40:56,120 --> 00:40:56,960 "I'd like to replace that with a cork and capsule." 1572 00:40:56,960 --> 00:40:59,200 "I'd like to replace that with a cork and capsule." 1573 00:40:59,200 --> 00:41:00,160 And I said, "Why?" 1574 00:41:00,160 --> 00:41:00,480 He said, "Because it just... 1575 00:41:00,480 --> 00:41:02,040 He said, "Because it just... 1576 00:41:02,040 --> 00:41:04,000 "It's not classy the way it is." 1577 00:41:04,000 --> 00:41:04,190 "It's not classy the way it is." 1578 00:41:04,190 --> 00:41:07,520 And I had a phone call from my brother, and he said, 1579 00:41:07,520 --> 00:41:09,040 And I had a phone call from my brother, and he said, 1580 00:41:09,040 --> 00:41:11,040 "Why on earth did you change the screw-top 1581 00:41:11,040 --> 00:41:12,160 "Why on earth did you change the screw-top 1582 00:41:14,020 --> 00:41:14,560 "to a cork and capsule?" 1583 00:41:14,560 --> 00:41:16,050 "to a cork and capsule?" 1584 00:41:16,050 --> 00:41:18,050 And I thought, "Oh, my..." 1585 00:41:18,050 --> 00:41:18,080 All my fears are coming. 1586 00:41:18,080 --> 00:41:20,160 All my fears are coming. 1587 00:41:20,160 --> 00:41:21,600 I said, "Why? What's wrong?" 1588 00:41:21,600 --> 00:41:22,100 I said, "Why? What's wrong?" 1589 00:41:22,100 --> 00:41:25,120 He said, "Well, when it was a screw-top, 1590 00:41:25,120 --> 00:41:25,160 He said, "Well, when it was a screw-top, 1591 00:41:25,160 --> 00:41:28,050 "I could open one at night, 1592 00:41:28,050 --> 00:41:28,640 "pour myself a dram before I went to bed. 1593 00:41:28,640 --> 00:41:31,160 "pour myself a dram before I went to bed. 1594 00:41:32,210 --> 00:41:34,230 "Now, when I pull the cork, it goes..." 1595 00:41:34,230 --> 00:41:35,680 (mimics cork popping) 1596 00:41:35,680 --> 00:41:37,080 (mimics cork popping) 1597 00:41:37,080 --> 00:41:39,200 And my wife says, "Jack! Is that you at the Macallan again?" 1598 00:41:39,200 --> 00:41:41,210 And my wife says, "Jack! Is that you at the Macallan again?" 1599 00:41:41,210 --> 00:41:42,720 - As advertisers know, whisky creates desire. 1600 00:41:42,720 --> 00:41:45,160 - As advertisers know, whisky creates desire. 1601 00:41:45,160 --> 00:41:46,240 One modern expression of this 1602 00:41:46,240 --> 00:41:47,090 One modern expression of this 1603 00:41:47,090 --> 00:41:49,200 is the exponential growth in people buying Scotch 1604 00:41:49,200 --> 00:41:49,760 for collection and investment. 1605 00:41:49,760 --> 00:41:52,090 for collection and investment. 1606 00:41:52,090 --> 00:41:53,280 This is McTear's Auction House in Glasgow 1607 00:41:53,280 --> 00:41:54,220 This is McTear's Auction House in Glasgow 1608 00:41:54,220 --> 00:41:56,800 and I've come to bid for a piece of the action 1609 00:41:56,800 --> 00:41:57,030 and I've come to bid for a piece of the action 1610 00:41:57,030 --> 00:42:00,320 with two men who make a living from doing just that. 1611 00:42:00,320 --> 00:42:01,010 with two men who make a living from doing just that. 1612 00:42:01,010 --> 00:42:03,170 So, Andy, what is this? 1613 00:42:03,170 --> 00:42:03,840 Apart from a display case of gorgeous whiskies. 1614 00:42:03,840 --> 00:42:06,160 Apart from a display case of gorgeous whiskies. 1615 00:42:06,160 --> 00:42:07,360 - Well, what we've got here is some of the... 1616 00:42:07,360 --> 00:42:08,180 - Well, what we've got here is some of the... 1617 00:42:08,180 --> 00:42:10,120 I guess the oldest and rarest in the auction, 1618 00:42:10,120 --> 00:42:10,880 so there's some absolutely fantastic... 1619 00:42:10,880 --> 00:42:14,060 so there's some absolutely fantastic... 1620 00:42:14,060 --> 00:42:14,400 what we call the three types of whisky, 1621 00:42:14,400 --> 00:42:16,080 what we call the three types of whisky, 1622 00:42:16,080 --> 00:42:17,920 so the drinker, the collector and the investor, 1623 00:42:17,920 --> 00:42:18,000 so the drinker, the collector and the investor, 1624 00:42:18,000 --> 00:42:19,160 so I'm a drinker, a collector, and and investor, 1625 00:42:19,160 --> 00:42:21,440 but as a collector, I'll buy kind of weird old stuff 1626 00:42:21,440 --> 00:42:22,080 but as a collector, I'll buy kind of weird old stuff 1627 00:42:22,080 --> 00:42:23,200 that I just think is cool, 1628 00:42:23,200 --> 00:42:24,960 that I just have never seen, or the label's a bit odd. 1629 00:42:24,960 --> 00:42:25,200 that I just have never seen, or the label's a bit odd. 1630 00:42:25,200 --> 00:42:27,080 It might cost 20 pounds at auction. 1631 00:42:27,080 --> 00:42:28,480 I know it's never going to go up in value. 1632 00:42:28,480 --> 00:42:29,050 I know it's never going to go up in value. 1633 00:42:29,050 --> 00:42:31,070 I might drink it one day, but it's a collectable, 1634 00:42:31,070 --> 00:42:32,000 so it's just a kind of different, weird thing. 1635 00:42:32,000 --> 00:42:33,030 so it's just a kind of different, weird thing. 1636 00:42:33,030 --> 00:42:34,150 - What makes a difference? 1637 00:42:34,150 --> 00:42:35,520 Is it the rarity of a whisky 1638 00:42:35,520 --> 00:42:36,030 Is it the rarity of a whisky 1639 00:42:36,030 --> 00:42:39,040 or is it the taste that gives it its premium value? 1640 00:42:39,040 --> 00:42:39,150 or is it the taste that gives it its premium value? 1641 00:42:39,150 --> 00:42:40,180 - So, quality is paramount. 1642 00:42:40,180 --> 00:42:42,560 Rarity, scarcity, we're looking for all these things. 1643 00:42:42,560 --> 00:42:43,070 Rarity, scarcity, we're looking for all these things. 1644 00:42:43,070 --> 00:42:45,020 Let's take this, age and vintage, 1645 00:42:45,020 --> 00:42:46,080 so we're looking at this Macallan 1646 00:42:46,080 --> 00:42:46,170 so we're looking at this Macallan 1647 00:42:46,170 --> 00:42:48,220 and I'm going to pick this one out specifically. 1648 00:42:48,220 --> 00:42:49,600 My colleague to my left here, David, 1649 00:42:49,600 --> 00:42:50,060 My colleague to my left here, David, 1650 00:42:50,060 --> 00:42:52,020 actually was responsible for the liquid 1651 00:42:52,020 --> 00:42:53,120 and the bottling of this specific bottle, 1652 00:42:53,120 --> 00:42:54,050 and the bottling of this specific bottle, 1653 00:42:54,050 --> 00:42:56,120 so David's signature is on every single one 1654 00:42:56,120 --> 00:42:56,640 of just over 3,000 bottles. 1655 00:42:56,640 --> 00:42:57,210 of just over 3,000 bottles. 1656 00:42:57,210 --> 00:43:00,060 - But, David, you weren't alive in 1946! 1657 00:43:00,060 --> 00:43:00,160 - I obviously didn't distill the whisky 1658 00:43:00,160 --> 00:43:01,160 - I obviously didn't distill the whisky 1659 00:43:01,160 --> 00:43:03,680 but I was lucky enough to work at Macallan during the 1990s 1660 00:43:03,680 --> 00:43:04,080 but I was lucky enough to work at Macallan during the 1990s 1661 00:43:04,080 --> 00:43:06,150 and I was given the kind of task, I suppose, 1662 00:43:06,150 --> 00:43:07,200 to select the barrels that went into the 1946 vintage, 1663 00:43:07,200 --> 00:43:09,150 to select the barrels that went into the 1946 vintage, 1664 00:43:09,150 --> 00:43:10,720 which was a terrific responsibility, 1665 00:43:10,720 --> 00:43:11,160 which was a terrific responsibility, 1666 00:43:11,160 --> 00:43:13,100 great, great fun doing it, 1667 00:43:13,100 --> 00:43:14,240 but the one downside was having to sign 3,036 certificates. 1668 00:43:14,240 --> 00:43:17,220 but the one downside was having to sign 3,036 certificates. 1669 00:43:17,220 --> 00:43:17,760 It took me a whole week to sign... 1670 00:43:17,760 --> 00:43:19,050 It took me a whole week to sign... 1671 00:43:19,050 --> 00:43:21,090 to sign all the certificates for these bottles, 1672 00:43:21,090 --> 00:43:21,280 but it's a wonderful old smoky style of Macallan, 1673 00:43:21,280 --> 00:43:23,120 but it's a wonderful old smoky style of Macallan, 1674 00:43:23,120 --> 00:43:24,800 very unusual, highly regarded. 1675 00:43:24,800 --> 00:43:25,150 very unusual, highly regarded. 1676 00:43:25,150 --> 00:43:26,140 - Because Macallan's not a smoky whisky. 1677 00:43:26,140 --> 00:43:28,220 - It typically is not, but when you look at Macallan 1678 00:43:28,220 --> 00:43:28,320 pre and post the Second World War, 1679 00:43:28,320 --> 00:43:30,060 pre and post the Second World War, 1680 00:43:30,060 --> 00:43:31,170 it actually was a smoky whisky, 1681 00:43:31,170 --> 00:43:31,840 when coal was in short supply and they used peat 1682 00:43:31,840 --> 00:43:33,240 when coal was in short supply and they used peat 1683 00:43:33,240 --> 00:43:35,360 to actually dry the malted barley back then. 1684 00:43:35,360 --> 00:43:36,000 to actually dry the malted barley back then. 1685 00:43:36,000 --> 00:43:37,000 - So why did they change? 1686 00:43:37,000 --> 00:43:38,880 Why did they stop using the peat? 1687 00:43:38,880 --> 00:43:40,010 Why did they stop using the peat? 1688 00:43:40,010 --> 00:43:42,040 - Coal became available again after the Second World War, 1689 00:43:42,040 --> 00:43:42,400 so they went back to something 1690 00:43:42,400 --> 00:43:43,000 so they went back to something 1691 00:43:43,000 --> 00:43:44,120 that was much more fuel efficient. 1692 00:43:44,120 --> 00:43:45,080 - Cor, interesting. 1693 00:43:45,080 --> 00:43:45,920 So what would that be worth now? 1694 00:43:45,920 --> 00:43:47,090 So what would that be worth now? 1695 00:43:47,090 --> 00:43:49,240 - Anything, seven, maybe even 8,000 pounds a bottle. 1696 00:43:49,240 --> 00:43:49,440 (gasps) When it first came out... 1697 00:43:49,440 --> 00:43:50,220 (gasps) When it first came out... 1698 00:43:50,220 --> 00:43:52,240 You're joking! - in 1998, 1699 00:43:52,240 --> 00:43:52,960 I think it was retailing for about 1,575 pounds a bottle. 1700 00:43:52,960 --> 00:43:56,480 I think it was retailing for about 1,575 pounds a bottle. 1701 00:43:56,480 --> 00:43:57,060 I think it was retailing for about 1,575 pounds a bottle. 1702 00:43:57,060 --> 00:43:58,170 - [David] Shall we head off and spend some money? 1703 00:43:58,170 --> 00:43:59,230 - [Andy] Let's do that. 1704 00:43:59,230 --> 00:44:00,000 As long as it's yours. 1705 00:44:00,000 --> 00:44:00,220 As long as it's yours. 1706 00:44:00,220 --> 00:44:01,200 - [David] No, no way, Andy. 1707 00:44:01,200 --> 00:44:03,240 - That lot is going now, are you all done at 80? 1708 00:44:03,240 --> 00:44:03,520 At 80 pounds on that lot there, 80 pounds 1709 00:44:03,520 --> 00:44:06,010 At 80 pounds on that lot there, 80 pounds 1710 00:44:06,010 --> 00:44:07,040 and it's away to... 1711 00:44:07,040 --> 00:44:07,170 and it's away to... 1712 00:44:07,170 --> 00:44:10,070 - Buyer number for that is 656. 1713 00:44:12,020 --> 00:44:13,090 280, 300 bid. - Is there just one more? 1714 00:44:13,090 --> 00:44:14,080 Any advance at 300 pounds? 1715 00:44:14,080 --> 00:44:15,160 Any advance at 300 pounds? 1716 00:44:15,160 --> 00:44:16,120 320 in the back there. 1717 00:44:16,120 --> 00:44:17,200 Any advance on 320? 1718 00:44:17,200 --> 00:44:17,600 Can I see 40? 1719 00:44:17,600 --> 00:44:18,180 Can I see 40? 1720 00:44:18,180 --> 00:44:20,060 We're at 320 standing. 1721 00:44:20,060 --> 00:44:21,120 Any advance at 320? 1722 00:44:21,120 --> 00:44:21,230 Any advance at 320? 1723 00:44:21,230 --> 00:44:24,000 340 seated, 360 bid. 1724 00:44:24,000 --> 00:44:24,640 Any advance at 360? 1725 00:44:24,640 --> 00:44:25,080 Any advance at 360? 1726 00:44:25,080 --> 00:44:26,040 380? 1727 00:44:26,040 --> 00:44:27,110 360 here standing. 1728 00:44:27,110 --> 00:44:28,160 Any advance at 360 again? 1729 00:44:28,160 --> 00:44:28,240 Any advance at 360 again? 1730 00:44:28,240 --> 00:44:30,050 Are you all done at 360? 1731 00:44:30,050 --> 00:44:31,680 Last chance at 360... 1732 00:44:31,680 --> 00:44:32,100 Last chance at 360... 1733 00:44:32,100 --> 00:44:34,220 (gavel strikes) 360, that is 3606. 1734 00:44:34,220 --> 00:44:35,190 Thank you. 1735 00:44:35,190 --> 00:44:35,200 That's away at 360. 1736 00:44:35,200 --> 00:44:37,010 That's away at 360. 1737 00:44:37,010 --> 00:44:38,230 - So will you drink that or hold on to it? 1738 00:44:38,230 --> 00:44:38,720 - I don't know. 1739 00:44:38,720 --> 00:44:39,190 - I don't know. 1740 00:44:39,190 --> 00:44:41,140 Let's find out afterwards. 1741 00:44:41,140 --> 00:44:42,240 Depends how thirsty we get. 1742 00:44:42,240 --> 00:44:43,140 Depends how thirsty we get. 1743 00:44:43,140 --> 00:44:45,180 - We open at 100... 1744 00:44:45,180 --> 00:44:45,760 - [David] After Andy's success, it was my turn to bid. 1745 00:44:45,760 --> 00:44:48,050 - [David] After Andy's success, it was my turn to bid. 1746 00:44:48,050 --> 00:44:49,280 Competition comes not just from those in the room, 1747 00:44:49,280 --> 00:44:51,070 Competition comes not just from those in the room, 1748 00:44:51,070 --> 00:44:52,800 but from remote online and telephone bidders 1749 00:44:52,800 --> 00:44:54,080 but from remote online and telephone bidders 1750 00:44:54,080 --> 00:44:55,100 across the planet. 1751 00:44:55,100 --> 00:44:56,110 - Can I see 90 again? 1752 00:44:56,110 --> 00:44:56,320 We're at 80 pound in the book here. 1753 00:44:56,320 --> 00:44:58,060 We're at 80 pound in the book here. 1754 00:44:58,060 --> 00:44:59,020 Any advance at 80? 1755 00:44:59,020 --> 00:44:59,230 Are you all done now? 1756 00:44:59,230 --> 00:44:59,840 Any advance at 80 pound on that lot there? 1757 00:44:59,840 --> 00:45:01,150 Any advance at 80 pound on that lot there? 1758 00:45:01,150 --> 00:45:02,130 90 with you, sir. 1759 00:45:02,130 --> 00:45:03,140 Any advance at 90, way in the back? 1760 00:45:03,140 --> 00:45:03,360 Any advance at 90? 1761 00:45:03,360 --> 00:45:05,090 Any advance at 90? 1762 00:45:05,090 --> 00:45:06,050 Are you all done? 1763 00:45:06,050 --> 00:45:06,880 At 90 pounds for that lot, that is going at 90. 1764 00:45:06,880 --> 00:45:08,090 At 90 pounds for that lot, that is going at 90. 1765 00:45:08,090 --> 00:45:09,130 Are you all done at 90? 1766 00:45:09,130 --> 00:45:10,110 (gavel strikes) 90 pound, thank you. 1767 00:45:10,110 --> 00:45:10,400 - Yay! 1768 00:45:10,400 --> 00:45:11,060 - Yay! 1769 00:45:11,060 --> 00:45:13,920 - [Auctioneer] That's to bidder number 3606. 1770 00:45:13,920 --> 00:45:14,220 - [Auctioneer] That's to bidder number 3606. 1771 00:45:14,220 --> 00:45:16,000 - Result. - Well done. 1772 00:45:16,000 --> 00:45:17,180 (both chuckles) 1773 00:45:17,180 --> 00:45:17,440 (drums skirling) 1774 00:45:17,440 --> 00:45:18,880 (drums skirling) 1775 00:45:18,880 --> 00:45:20,120 (drums skirling) 1776 00:45:20,120 --> 00:45:20,960 - After a morning's hard bidding, 1777 00:45:20,960 --> 00:45:22,000 - After a morning's hard bidding, 1778 00:45:22,000 --> 00:45:23,200 Andy, David, and I went for lunch 1779 00:45:23,200 --> 00:45:24,480 to discuss the finer details 1780 00:45:24,480 --> 00:45:25,100 to discuss the finer details 1781 00:45:25,100 --> 00:45:28,000 of whisky valuation, collection and investment. 1782 00:45:28,000 --> 00:45:29,200 of whisky valuation, collection and investment. 1783 00:45:29,200 --> 00:45:31,520 Now, do you buy and sell these whiskies for yourselves 1784 00:45:31,520 --> 00:45:33,150 Now, do you buy and sell these whiskies for yourselves 1785 00:45:33,150 --> 00:45:34,180 or for other people? 1786 00:45:34,180 --> 00:45:35,040 - Well, we act as the catalyst in the middle, 1787 00:45:35,040 --> 00:45:35,230 - Well, we act as the catalyst in the middle, 1788 00:45:35,230 --> 00:45:37,140 so we've got a number of buyers 1789 00:45:37,140 --> 00:45:38,560 that are looking for specific bottles or collections, 1790 00:45:38,560 --> 00:45:40,010 that are looking for specific bottles or collections, 1791 00:45:40,010 --> 00:45:41,180 and we have a number of sellers at any one time, 1792 00:45:41,180 --> 00:45:42,080 so we're really just a matchmaker, 1793 00:45:42,080 --> 00:45:43,130 so we're really just a matchmaker, 1794 00:45:43,130 --> 00:45:45,100 so we bring the two parties together. 1795 00:45:45,100 --> 00:45:45,600 So certain people might be looking for 1796 00:45:45,600 --> 00:45:46,180 So certain people might be looking for 1797 00:45:46,180 --> 00:45:48,060 a collection of rare Macallan 1798 00:45:48,060 --> 00:45:49,120 or a collection of the rare malts from Diageo, 1799 00:45:49,120 --> 00:45:51,010 or a collection of the rare malts from Diageo, 1800 00:45:51,010 --> 00:45:52,640 or maybe they're peat freaks and they love Ardbeg 1801 00:45:52,640 --> 00:45:53,130 or maybe they're peat freaks and they love Ardbeg 1802 00:45:53,130 --> 00:45:55,170 and want every single bottle of Ardbeg on the planet, 1803 00:45:55,170 --> 00:45:56,160 so we help kind of plug those gaps 1804 00:45:56,160 --> 00:45:57,090 so we help kind of plug those gaps 1805 00:45:57,090 --> 00:45:59,040 that they might have in their own collection, 1806 00:45:59,040 --> 00:45:59,680 and sometimes, which is really interesting 1807 00:45:59,680 --> 00:46:00,210 and sometimes, which is really interesting 1808 00:46:00,210 --> 00:46:02,230 from our point of view, in recent times, 1809 00:46:02,230 --> 00:46:03,200 people have come to us as professional investors 1810 00:46:03,200 --> 00:46:05,210 people have come to us as professional investors 1811 00:46:05,210 --> 00:46:06,720 rather than just kind of amateur collectors, 1812 00:46:06,720 --> 00:46:08,100 rather than just kind of amateur collectors, 1813 00:46:08,100 --> 00:46:09,120 and that something that's really changed, 1814 00:46:09,120 --> 00:46:10,240 probably in the last two, three, four years maximum, 1815 00:46:10,240 --> 00:46:12,210 probably in the last two, three, four years maximum, 1816 00:46:12,210 --> 00:46:13,760 where people can see value, 1817 00:46:13,760 --> 00:46:14,090 where people can see value, 1818 00:46:14,090 --> 00:46:16,170 they've maybe done a little bit of tracking of their own 1819 00:46:16,170 --> 00:46:17,280 and they understand that we've got 1820 00:46:17,280 --> 00:46:18,040 and they understand that we've got 1821 00:46:18,040 --> 00:46:20,800 this incredible database, 146... 1822 00:46:20,800 --> 00:46:21,000 this incredible database, 146... 1823 00:46:21,000 --> 00:46:23,050 - Thousand, yeah. - Thousand pieces of data now, 1824 00:46:23,050 --> 00:46:24,320 covering 22,000 different bottles, 1825 00:46:24,320 --> 00:46:25,040 covering 22,000 different bottles, 1826 00:46:25,040 --> 00:46:26,200 that give us a really powerful... 1827 00:46:26,200 --> 00:46:27,840 - That's phenomenal. - piece of insight 1828 00:46:27,840 --> 00:46:28,030 - That's phenomenal. - piece of insight 1829 00:46:28,030 --> 00:46:31,010 that obviously people use for a number of different reasons. 1830 00:46:31,010 --> 00:46:31,360 - Now, David, who are these individuals 1831 00:46:31,360 --> 00:46:33,040 - Now, David, who are these individuals 1832 00:46:33,040 --> 00:46:34,040 that you work on behalf of? 1833 00:46:34,040 --> 00:46:34,880 I know that you can't be indiscreet... 1834 00:46:34,880 --> 00:46:35,220 I know that you can't be indiscreet... 1835 00:46:35,220 --> 00:46:36,230 - Of course. 1836 00:46:36,230 --> 00:46:38,070 - But obviously, A, they have money. 1837 00:46:38,070 --> 00:46:38,400 - Yes. 1838 00:46:38,400 --> 00:46:39,030 - Yes. 1839 00:46:39,030 --> 00:46:40,110 - They have money to spend and money to burn. 1840 00:46:40,110 --> 00:46:41,920 - Yes, and most people might expect 1841 00:46:41,920 --> 00:46:42,190 - Yes, and most people might expect 1842 00:46:42,190 --> 00:46:44,210 that it's all Asian money or Chinese money. 1843 00:46:44,210 --> 00:46:45,440 That's not the case. 1844 00:46:45,440 --> 00:46:46,050 That's not the case. 1845 00:46:46,050 --> 00:46:48,080 We've got clients from North America, from Canada, 1846 00:46:48,080 --> 00:46:48,960 from Europe, from the UK, Hong Kong, 1847 00:46:48,960 --> 00:46:50,170 from Europe, from the UK, Hong Kong, 1848 00:46:50,170 --> 00:46:52,480 Taiwan, Singapore, I mean, it really is quite global 1849 00:46:52,480 --> 00:46:54,150 Taiwan, Singapore, I mean, it really is quite global 1850 00:46:54,150 --> 00:46:56,000 and we're kind of surprised at where we get calls from. 1851 00:46:56,000 --> 00:46:58,040 and we're kind of surprised at where we get calls from. 1852 00:46:58,040 --> 00:46:59,190 - What percentage of your clients 1853 00:46:59,190 --> 00:46:59,520 buy whisky purely for investment 1854 00:46:59,520 --> 00:47:01,190 buy whisky purely for investment 1855 00:47:01,190 --> 00:47:03,040 and which of them buy it 1856 00:47:03,040 --> 00:47:05,070 purely because they just love whisky? 1857 00:47:05,070 --> 00:47:06,560 - The vast majority of the... 1858 00:47:06,560 --> 00:47:07,170 - The vast majority of the... 1859 00:47:07,170 --> 00:47:08,220 kind of the big old bottles 1860 00:47:08,220 --> 00:47:10,080 that we are moving at the moment 1861 00:47:10,080 --> 00:47:10,220 that we are moving at the moment 1862 00:47:10,220 --> 00:47:13,130 are for collecting and investing. 1863 00:47:13,130 --> 00:47:13,600 However, we recently sold a collection 1864 00:47:13,600 --> 00:47:16,180 However, we recently sold a collection 1865 00:47:16,180 --> 00:47:17,120 for just under half a million pounds 1866 00:47:17,120 --> 00:47:19,150 for just under half a million pounds 1867 00:47:19,150 --> 00:47:20,640 to somebody who opened it 1868 00:47:20,640 --> 00:47:22,100 to somebody who opened it 1869 00:47:22,100 --> 00:47:24,160 and is probably drinking it, as we are sat here now. 1870 00:47:24,160 --> 00:47:26,060 and is probably drinking it, as we are sat here now. 1871 00:47:26,060 --> 00:47:27,230 - They opened and are drinking 1872 00:47:27,230 --> 00:47:27,680 - Absolutely. - a half-million-pound 1873 00:47:27,680 --> 00:47:29,070 - Absolutely. - a half-million-pound 1874 00:47:29,070 --> 00:47:30,030 - Absolutely - collection of whisky? 1875 00:47:30,030 --> 00:47:30,240 - Absolutely. 1876 00:47:30,240 --> 00:47:31,200 - How many bottles would be involved? 1877 00:47:31,200 --> 00:47:31,230 - How many bottles would be involved? 1878 00:47:31,230 --> 00:47:34,080 - 50, 50, 50 bottles exactly. 1879 00:47:34,080 --> 00:47:34,720 Now this is the interesting thing. 1880 00:47:34,720 --> 00:47:35,040 Now this is the interesting thing. 1881 00:47:35,040 --> 00:47:36,000 We did this. 1882 00:47:36,000 --> 00:47:38,070 We did a similar collection or the same collection 1883 00:47:38,070 --> 00:47:38,240 three or four years ago to a different buyer 1884 00:47:38,240 --> 00:47:41,240 three or four years ago to a different buyer 1885 00:47:42,230 --> 00:47:45,280 and we sold it for slightly less than that, 1886 00:47:45,280 --> 00:47:46,040 and we sold it for slightly less than that, 1887 00:47:46,040 --> 00:47:48,800 and this buyer again opened this collection of 50 bottles 1888 00:47:48,800 --> 00:47:50,030 and this buyer again opened this collection of 50 bottles 1889 00:47:50,030 --> 00:47:52,130 and drank it with his mates playing snooker, 1890 00:47:52,130 --> 00:47:52,320 so the answer to the question, 1891 00:47:52,320 --> 00:47:53,220 so the answer to the question, 1892 00:47:53,220 --> 00:47:55,210 does everybody buy for collecting and investing? 1893 00:47:55,210 --> 00:47:55,840 Absolutely not. 1894 00:47:55,840 --> 00:47:57,090 Absolutely not. 1895 00:47:57,090 --> 00:47:59,150 - That is really good news, gents, 1896 00:47:59,150 --> 00:47:59,360 because I think whisky is for drinking and for enjoying. 1897 00:47:59,360 --> 00:48:02,140 because I think whisky is for drinking and for enjoying. 1898 00:48:02,140 --> 00:48:02,880 - [Andy] We couldn't agree with you more. 1899 00:48:02,880 --> 00:48:03,190 - [Andy] We couldn't agree with you more. 1900 00:48:03,190 --> 00:48:05,100 - It's one of the most delicious nectars available 1901 00:48:05,100 --> 00:48:06,220 in the history of humankind. 1902 00:48:06,220 --> 00:48:06,400 - [Andy] Couldn't agree with you more. 1903 00:48:06,400 --> 00:48:07,180 - [Andy] Couldn't agree with you more. 1904 00:48:07,180 --> 00:48:09,920 - And to buy a bottle, or a collection of bottles, 1905 00:48:09,920 --> 00:48:10,050 - And to buy a bottle, or a collection of bottles, 1906 00:48:10,050 --> 00:48:13,140 purely for investment purposes, to me, is immoral. 1907 00:48:13,140 --> 00:48:13,440 - [Andy] Yeah, do you know what... 1908 00:48:13,440 --> 00:48:14,120 - [Andy] Yeah, do you know what... 1909 00:48:14,120 --> 00:48:15,210 - I know it must be, you know... 1910 00:48:15,210 --> 00:48:16,220 You're both on a cleft stick 1911 00:48:16,220 --> 00:48:16,960 because you make a living from it. 1912 00:48:16,960 --> 00:48:19,030 because you make a living from it. 1913 00:48:19,030 --> 00:48:19,240 - Indeed. - Yeah, yeah. 1914 00:48:19,240 --> 00:48:20,480 It's kind of half-and-half, 1915 00:48:20,480 --> 00:48:21,060 It's kind of half-and-half, 1916 00:48:21,060 --> 00:48:22,230 and we've grown up, both of us, 1917 00:48:22,230 --> 00:48:24,000 drinking whisky as well as both of us collect whisky, 1918 00:48:24,000 --> 00:48:25,140 drinking whisky as well as both of us collect whisky, 1919 00:48:25,140 --> 00:48:27,520 and both of us invest in whisky at the same time, 1920 00:48:27,520 --> 00:48:28,010 and both of us invest in whisky at the same time, 1921 00:48:28,010 --> 00:48:30,200 so three distinct areas that we focus on, 1922 00:48:30,200 --> 00:48:31,040 which is drinking, collecting, and investing. 1923 00:48:31,040 --> 00:48:32,220 which is drinking, collecting, and investing. 1924 00:48:32,220 --> 00:48:34,560 (melancholy strings music) 1925 00:48:34,560 --> 00:48:36,120 (melancholy strings music) 1926 00:48:45,090 --> 00:48:45,120 - The one thing that I guess worries me particularly 1927 00:48:45,120 --> 00:48:48,640 - The one thing that I guess worries me particularly 1928 00:48:48,640 --> 00:48:49,100 - The one thing that I guess worries me particularly 1929 00:48:49,100 --> 00:48:51,090 is this idea that's taken hold recently 1930 00:48:51,090 --> 00:48:52,160 that you can invest in whisky, 1931 00:48:52,160 --> 00:48:53,070 that you can invest in whisky, 1932 00:48:53,070 --> 00:48:55,160 that whisky is some kind of an alternative 1933 00:48:55,160 --> 00:48:55,680 to the stock market, some kind of an alternative 1934 00:48:55,680 --> 00:48:58,140 to the stock market, some kind of an alternative 1935 00:48:58,140 --> 00:48:59,200 to pork belly futures or whatever it might be. 1936 00:48:59,200 --> 00:49:01,200 to pork belly futures or whatever it might be. 1937 00:49:01,200 --> 00:49:02,720 Now, I have a very firm view on this. 1938 00:49:02,720 --> 00:49:04,080 Now, I have a very firm view on this. 1939 00:49:04,080 --> 00:49:06,240 Whisky was made to be drunk and to be enjoyed. 1940 00:49:06,240 --> 00:49:08,180 Whisky was made to be drunk and to be enjoyed. 1941 00:49:08,180 --> 00:49:09,760 Whisky has no meaning until the moment of its consumption. 1942 00:49:09,760 --> 00:49:13,160 Whisky has no meaning until the moment of its consumption. 1943 00:49:13,160 --> 00:49:13,280 It is just a glass bottle of cold tea until its destruction, 1944 00:49:13,280 --> 00:49:16,800 It is just a glass bottle of cold tea until its destruction, 1945 00:49:16,800 --> 00:49:17,200 It is just a glass bottle of cold tea until its destruction, 1946 00:49:20,120 --> 00:49:20,320 and only in its consumption 1947 00:49:20,320 --> 00:49:22,090 and only in its consumption 1948 00:49:22,090 --> 00:49:23,840 does it achieve meaning, and worth, and value. 1949 00:49:23,840 --> 00:49:26,050 does it achieve meaning, and worth, and value. 1950 00:49:30,110 --> 00:49:30,880 - So, chaps, this is the bottle of Rosebank 12-year-old 1951 00:49:30,880 --> 00:49:33,170 - So, chaps, this is the bottle of Rosebank 12-year-old 1952 00:49:33,170 --> 00:49:34,400 that I bid so successfully for. 1953 00:49:34,400 --> 00:49:35,130 that I bid so successfully for. 1954 00:49:35,130 --> 00:49:37,920 - Well done, congratulations. 1955 00:49:37,920 --> 00:49:38,060 - Well done, congratulations. 1956 00:49:38,060 --> 00:49:39,140 - But, Andy, you've got a treat for me 1957 00:49:39,140 --> 00:49:40,130 in that glass, haven't you? 1958 00:49:40,130 --> 00:49:41,100 - Oh, this is... 1959 00:49:41,100 --> 00:49:41,440 Because you've popped your cherry at auction, 1960 00:49:41,440 --> 00:49:43,200 Because you've popped your cherry at auction, 1961 00:49:43,200 --> 00:49:44,960 (David laughs) at a whisky auction, 1962 00:49:44,960 --> 00:49:45,200 (David laughs) at a whisky auction, 1963 00:49:45,200 --> 00:49:47,140 we thought we'd celebrate with something special, 1964 00:49:47,140 --> 00:49:48,480 so we brought you some Mortlach from 1936... 1965 00:49:48,480 --> 00:49:49,210 so we brought you some Mortlach from 1936... 1966 00:49:49,210 --> 00:49:51,200 - Mortlach! - to celebrate with. 1967 00:49:51,200 --> 00:49:52,000 Please accept that on David and I. 1968 00:49:52,000 --> 00:49:54,160 Please accept that on David and I. 1969 00:49:56,080 --> 00:49:59,000 - Oh, it's got a wonderful nose! 1970 00:49:59,210 --> 00:50:00,210 Slainte. 1971 00:50:00,210 --> 00:50:01,200 - Slainte mhath. 1972 00:50:01,200 --> 00:50:02,560 - The pursuit of Scotch is full of surprises. 1973 00:50:02,560 --> 00:50:04,210 - The pursuit of Scotch is full of surprises. 1974 00:50:04,210 --> 00:50:06,080 I never expected to be drinking 1975 00:50:06,080 --> 00:50:06,100 I never expected to be drinking 1976 00:50:06,100 --> 00:50:09,600 a 1936 Mortlach in a Glasgow car park. 1977 00:50:09,600 --> 00:50:10,080 a 1936 Mortlach in a Glasgow car park. 1978 00:50:10,080 --> 00:50:11,180 How much would this cost a bottle? 1979 00:50:11,180 --> 00:50:12,240 - Three-and-a-half thousand pounds at the moment, 1980 00:50:12,240 --> 00:50:13,120 if you buy it retail. 1981 00:50:13,120 --> 00:50:14,130 if you buy it retail. 1982 00:50:14,130 --> 00:50:15,220 - Three-and-a-half grand? 1983 00:50:15,220 --> 00:50:16,640 - Yeah, yeah. 1984 00:50:16,640 --> 00:50:17,140 - Yeah, yeah. 1985 00:50:17,140 --> 00:50:18,240 - You haven't poured me a big enough dram. 1986 00:50:18,240 --> 00:50:20,160 (all laugh) 1987 00:50:20,160 --> 00:50:21,070 (all laugh) 1988 00:50:26,090 --> 00:50:27,180 Next time, I'll be visiting 1989 00:50:27,180 --> 00:50:27,200 a spellbinding whisky collection, 1990 00:50:27,200 --> 00:50:30,060 a spellbinding whisky collection, 1991 00:50:30,060 --> 00:50:30,720 then assessing the rise of craft distilleries 1992 00:50:30,720 --> 00:50:32,130 then assessing the rise of craft distilleries 1993 00:50:32,130 --> 00:50:34,240 and the future of Scotch, but most importantly, 1994 00:50:34,240 --> 00:50:35,240 and the future of Scotch, but most importantly, 1995 00:50:35,240 --> 00:50:37,760 I'm heading to Norfolk, Sweden, Japan, and Australia 1996 00:50:37,760 --> 00:50:39,160 I'm heading to Norfolk, Sweden, Japan, and Australia 1997 00:50:39,160 --> 00:50:41,140 to meet our whisky rivals. 1998 00:50:41,140 --> 00:50:41,280 (water trickling) (gentle music) 1999 00:50:41,280 --> 00:50:44,800 (water trickling) (gentle music) 2000 00:50:44,800 --> 00:50:45,180 (water trickling) (gentle music) 2001 00:51:24,000 --> 00:51:26,010 [END CREDITS]