1 00:00:00,200 --> 00:00:04,800 [magnificent music] 2 00:00:02,000 --> 00:00:07,000 Downloaded from YTS.MX 3 00:00:08,000 --> 00:00:13,000 Official YIFY movies site: YTS.MX 4 00:00:21,400 --> 00:00:25,040 -[Charlize in English] Nice to meet you! -[Francis] Me too. I'm very honored. 5 00:00:25,200 --> 00:00:26,520 Yes! 6 00:00:26,680 --> 00:00:28,480 -Thank you for your time. -Thank you. 7 00:00:28,640 --> 00:00:32,240 It's so nice to finally meet you. I always just hear about you. 8 00:00:32,400 --> 00:00:33,480 Now, I have a face. 9 00:00:33,640 --> 00:00:35,800 Now, we have a face. And now, I feel... 10 00:00:35,960 --> 00:00:37,720 I'm getting younger because 11 00:00:37,880 --> 00:00:40,640 the first time I saw you in the Dior... 12 00:00:40,800 --> 00:00:43,680 in the famous Dior apartment advertising. 13 00:00:43,840 --> 00:00:46,680 I think it was very audacious. 14 00:00:46,840 --> 00:00:47,560 Yeah. 15 00:00:47,720 --> 00:00:49,520 It was unique. I still have it in my mind. 16 00:00:49,680 --> 00:00:52,560 Oh, that's really nice. Thank you so much. 17 00:00:52,720 --> 00:00:56,360 -I brought a few things from Paris. -Amazing. 18 00:00:56,520 --> 00:01:00,080 -Of course, what I've just created. -Wow. 19 00:01:00,240 --> 00:01:02,040 -First... -[Charlize] I haven't smelled it. 20 00:01:02,200 --> 00:01:04,400 -I know. And I have a question. -Yes? 21 00:01:04,560 --> 00:01:08,720 Do you have a feeling of what this new fragrance could smell like? 22 00:01:08,880 --> 00:01:15,320 I would say something very clean and simple. 23 00:01:15,800 --> 00:01:18,840 So, this is the one you may know. This is the eau de parfum. 24 00:01:19,000 --> 00:01:20,840 It smells like home. I know this one. 25 00:01:21,120 --> 00:01:21,920 [laughter] 26 00:01:23,039 --> 00:01:25,360 So now, this is the... drum roll... 27 00:01:25,520 --> 00:01:28,080 Wait, so this is it? I'm so excited. 28 00:01:28,240 --> 00:01:29,039 So this is it! 29 00:01:29,200 --> 00:01:33,640 Yay! This is so special that I get to smell this with you. 30 00:01:33,800 --> 00:01:35,200 Merci beaucoup. Thank you. 31 00:01:35,360 --> 00:01:37,840 It's very special to me as well as you can imagine. 32 00:01:38,400 --> 00:01:42,000 [intense music] 33 00:01:42,240 --> 00:01:46,800 -Oh, my gosh. It's so... -[music fades] 34 00:01:47,039 --> 00:01:51,400 [upbeat music] 35 00:01:51,560 --> 00:01:53,400 PARIS, FRANCE 1 YEAR EARLIER 36 00:01:57,000 --> 00:01:58,800 [Francis in French] I like mornings. 37 00:02:00,160 --> 00:02:04,000 It is my moment where I feel fresh, my mind is clear. 38 00:02:05,120 --> 00:02:07,480 Everything flows. There is no traffic in Paris. 39 00:02:07,640 --> 00:02:08,600 It's peaceful. 40 00:02:09,440 --> 00:02:11,600 Even at the office, there are no meetings. 41 00:02:12,200 --> 00:02:14,760 I could work from home, but I like going to the office. 42 00:02:14,920 --> 00:02:17,040 [music continues] 43 00:02:19,680 --> 00:02:21,720 I am Francis Kurkdjian, perfumer 44 00:02:21,880 --> 00:02:24,400 and Perfume Creation Director at Parfums Christian Dior. 45 00:02:26,600 --> 00:02:28,960 I grew up in Seine-Saint-Denis, outside of Paris. 46 00:02:29,120 --> 00:02:32,000 I discovered the perfumer profession aged 14. 47 00:02:32,440 --> 00:02:35,160 The job of a perfumer is to combine ingredients, 48 00:02:35,320 --> 00:02:37,800 side by side, in an aesthetic balance 49 00:02:37,960 --> 00:02:40,079 that corresponds to the idea in your mind. 50 00:02:45,680 --> 00:02:50,440 [music fades] 51 00:02:50,600 --> 00:02:57,200 [sighs] I am working on a fragrance that is coming out in September and... 52 00:02:57,760 --> 00:02:59,200 I changed tack along the way. 53 00:02:59,360 --> 00:03:00,680 A new idea came to light 54 00:03:00,840 --> 00:03:02,680 and I have to make some progress. 55 00:03:03,600 --> 00:03:08,640 [reflective music] 56 00:03:09,240 --> 00:03:13,320 Since arriving at the House of Dior, my first major challenge 57 00:03:14,040 --> 00:03:15,800 is to reinvent J'adore. 58 00:03:16,720 --> 00:03:18,120 It does make my head spin. 59 00:03:18,280 --> 00:03:21,320 It is Dior's iconic fragrance, 60 00:03:21,480 --> 00:03:23,920 a composition that is... 61 00:03:24,079 --> 00:03:25,520 unsurpassed to date. 62 00:03:25,680 --> 00:03:28,240 Am I able to do better? I don't know. 63 00:03:31,640 --> 00:03:33,400 I have 30 years of experience. 64 00:03:33,560 --> 00:03:36,160 My career started straight out of school, in 1995, 65 00:03:36,320 --> 00:03:38,560 with the creation of Le Mâle by Jean-Paul Gaultier. 66 00:03:38,720 --> 00:03:40,560 I was only 25. 67 00:03:41,680 --> 00:03:44,400 It catapulted me straight into the big league. 68 00:03:44,560 --> 00:03:47,560 Throughout my career, I have worked for several brands, 69 00:03:47,720 --> 00:03:51,000 Burberry, Saint Laurent, Guerlain, Armani, Dior, 70 00:03:51,160 --> 00:03:52,880 and even founded my own label. 71 00:03:54,200 --> 00:03:57,800 In 2021, I was contacted about being part of the House of Dior. 72 00:04:01,320 --> 00:04:04,600 From that moment on, the idea of joining Dior never left me. 73 00:04:04,760 --> 00:04:06,960 It was something very profound 74 00:04:07,120 --> 00:04:09,160 and almost essential to my life. 75 00:04:10,440 --> 00:04:14,720 I didn't want to be at Dior. I desired it. That is different. 76 00:04:19,040 --> 00:04:21,800 [radio host] From the Eiffel Tower to the Champs-Elysées, 77 00:04:21,959 --> 00:04:24,680 Avenue Montaigne is lined with cars from all around, 78 00:04:24,840 --> 00:04:28,640 bringing elegance from around the world to its leafy shade. 79 00:04:29,800 --> 00:04:31,840 They come to entrust the art of styling 80 00:04:32,000 --> 00:04:34,680 to the man who has become their most precious ally. 81 00:04:34,840 --> 00:04:36,320 For these women, his name 82 00:04:36,480 --> 00:04:39,480 embodies all the prestige of French haute couture, 83 00:04:39,640 --> 00:04:41,600 Christian Dior. 84 00:04:41,760 --> 00:04:45,640 In the spring of 1947, when Christian Dior launched his Corolle collection, 85 00:04:45,800 --> 00:04:49,680 christened "New Look" by America, there was talk of revolution. 86 00:04:49,840 --> 00:04:52,440 Women were rediscovering truly feminine forms. 87 00:04:53,400 --> 00:04:57,120 [Frédéric] From the moment, the House of Dior was created in 1947, 88 00:04:57,280 --> 00:04:58,680 Dior swept everyone aside. 89 00:04:58,840 --> 00:05:03,040 FIRST CHRISTIAN DIOR FASHION SHOW 1947 90 00:05:03,280 --> 00:05:04,560 [intense upbeat music] 91 00:05:22,480 --> 00:05:26,360 We can consider February 12, 1947, the first Christian Dior fashion show, 92 00:05:26,520 --> 00:05:29,000 as a key date in fashion history. 93 00:05:29,160 --> 00:05:30,960 Nothing would ever be the same. 94 00:05:31,240 --> 00:05:32,720 [silence] 95 00:05:32,880 --> 00:05:35,880 [Frédéric] The years of war and depression were left behind. 96 00:05:36,040 --> 00:05:38,240 Christian Dior said to women, 97 00:05:38,400 --> 00:05:42,440 "Put yourself in the spotlight. Be fabulous. Be feminine." 98 00:05:44,040 --> 00:05:46,520 You can really see the New Look figure, 99 00:05:46,680 --> 00:05:47,840 the Corolle line. 100 00:05:48,440 --> 00:05:49,760 Glamor, style, 101 00:05:49,920 --> 00:05:52,600 elegance, sophistication. 102 00:05:53,600 --> 00:05:56,960 His dream was to dress women from head to toe. 103 00:05:57,120 --> 00:06:00,800 He also said that perfume was the final touch to an outfit, 104 00:06:00,960 --> 00:06:04,240 the finishing touch. 105 00:06:05,160 --> 00:06:07,920 He did not wait for Dior's reputation to take root 106 00:06:08,080 --> 00:06:11,040 after three, five, ten years, as is often the case. 107 00:06:11,200 --> 00:06:14,600 From the very first year, he wanted to create a fragrance. 108 00:06:20,240 --> 00:06:23,560 So, in our innermost, darkest depths, 109 00:06:24,520 --> 00:06:28,320 I would suggest looking at some fairly old articles, 110 00:06:28,480 --> 00:06:30,520 from the 1947 to 1950 period. 111 00:06:31,000 --> 00:06:34,240 [Francis] What's this? It's Diorama. That's Roudnitska as well. 112 00:06:34,400 --> 00:06:36,120 [both] It's from 1949. 113 00:06:43,240 --> 00:06:45,080 [Francis] Wait for it. Drum roll... 114 00:06:46,000 --> 00:06:50,080 -Suspense. Thank you. -It smells like Aunt Françoise. 115 00:06:50,240 --> 00:06:51,680 In my family environment, 116 00:06:52,240 --> 00:06:54,720 there is a special person whom I call Aunt Françoise, 117 00:06:55,560 --> 00:06:58,640 who is a close friend of my mother 118 00:06:58,800 --> 00:07:02,360 and worked for Christian Dior from 1955 to 1959. 119 00:07:02,520 --> 00:07:04,880 She was a pattern maker in the pattern workshop, 120 00:07:05,040 --> 00:07:07,280 and so, from a young age, I grew up 121 00:07:07,440 --> 00:07:10,040 around Françoise's stories about Monsieur Dior. 122 00:07:10,200 --> 00:07:12,600 Like a children's book. Mr. Dior drives a car, 123 00:07:12,760 --> 00:07:13,960 Mr. Dior takes the elevator, 124 00:07:14,120 --> 00:07:18,480 Mr. Dior perfumes the floors of Avenue Montaigne with Diorissimo. 125 00:07:18,640 --> 00:07:22,920 And almost 30 or even 40 years later, 126 00:07:23,080 --> 00:07:25,600 when the chance to work at Dior presented itself, 127 00:07:25,760 --> 00:07:29,280 the first person I called, since my mother has passed away, was Françoise. 128 00:07:32,080 --> 00:07:34,800 Beautiful. There's a harmony with Diorella later on. 129 00:07:34,960 --> 00:07:37,840 It is kind of the pinnacle of femininity in the 1940s, 130 00:07:38,000 --> 00:07:40,840 and today, when you smell these kinds of notes, 131 00:07:41,000 --> 00:07:43,640 it could actually be completely genderless. 132 00:07:43,800 --> 00:07:45,600 It could almost be masculine. 133 00:07:45,760 --> 00:07:47,360 I had an idea of what Dior was like, 134 00:07:47,520 --> 00:07:50,080 but from the inside, it is completely different. 135 00:07:50,240 --> 00:07:53,560 Since coming here, I have immersed myself in this house, 136 00:07:53,720 --> 00:07:56,840 its founder, what he said, what he wrote... 137 00:07:57,080 --> 00:07:58,520 This is a letter. 138 00:07:59,640 --> 00:08:01,600 [Frédéric] It refers to a perfume, which I believe 139 00:08:01,760 --> 00:08:04,680 has nothing to do with Diorissimo. Maybe it was never made. 140 00:08:04,840 --> 00:08:06,800 Is this the only letter we have? 141 00:08:06,960 --> 00:08:09,760 I am trying to get inside his mind. 142 00:08:09,920 --> 00:08:12,280 1947 to 1957. 143 00:08:12,440 --> 00:08:14,680 He died aged 52, and everything he had built, 144 00:08:14,840 --> 00:08:16,080 he did it in ten years. 145 00:08:16,240 --> 00:08:17,880 It's impressive. It's immense. 146 00:08:18,040 --> 00:08:20,880 It is a very special journey, very special indeed. 147 00:08:21,040 --> 00:08:22,440 But Diorama is magnificent. 148 00:08:22,640 --> 00:08:25,480 My role as creation director is to try 149 00:08:25,640 --> 00:08:30,240 to bring this past back to life without being old-fashioned. 150 00:08:30,400 --> 00:08:31,760 From 1947, from 1950, 151 00:08:31,920 --> 00:08:35,720 Christian Dior chose the amphora as the shape. 152 00:08:37,720 --> 00:08:39,840 Indeed, it is similar to the New Look style. 153 00:08:40,000 --> 00:08:43,799 With J'adore, maybe the amphora is flipped to become a droplet. 154 00:08:43,960 --> 00:08:47,800 Today, when you look at the stylistic elements of J'adore, 155 00:08:47,960 --> 00:08:52,960 you realize that it is close to Christian Dior's original message. 156 00:08:53,120 --> 00:08:55,200 A message of enthusiasm, optimism, 157 00:08:55,360 --> 00:08:58,120 and a departure from the 1990 era, 158 00:08:58,280 --> 00:09:00,440 which was quite cold, somber and minimalist. 159 00:09:00,600 --> 00:09:03,200 This offers something quite extravagant. 160 00:09:04,920 --> 00:09:06,800 -[Frédéric] We have this too. -What is it? 161 00:09:07,000 --> 00:09:12,080 [Frédéric] It is the storyboard by Jean-Baptiste Mondino and his team. 162 00:09:12,680 --> 00:09:13,640 The golden pool. 163 00:09:13,800 --> 00:09:16,840 We're in a kind of sacred temple. 164 00:09:17,000 --> 00:09:20,600 And a divine being walks out of the golden pool. 165 00:09:20,840 --> 00:09:22,800 I think that will surprise people. 166 00:09:22,960 --> 00:09:25,360 [Francis] Yes, with the foot like that... 167 00:09:25,520 --> 00:09:28,160 [magnificent music] 168 00:09:28,400 --> 00:09:30,880 [Mondino] No hair, no makeup, no stylist, little lighting. 169 00:09:31,040 --> 00:09:34,040 I put others in the spotlight. I don't want to be center stage. 170 00:09:34,200 --> 00:09:35,720 I prefer the shadows. 171 00:09:36,560 --> 00:09:38,720 Everything is iconic with J'adore. 172 00:09:39,760 --> 00:09:42,760 In 1999, I was presented with this golden bottle. 173 00:09:42,920 --> 00:09:45,000 The necklace is like a Maasai necklace. 174 00:09:45,560 --> 00:09:47,840 There was gold everywhere you looked. 175 00:09:48,520 --> 00:09:51,840 It was so removed from the norm at that time. 176 00:09:52,000 --> 00:09:54,560 I thought about the liquid, the gold... 177 00:09:54,720 --> 00:09:56,640 How about a pool of gold? 178 00:09:58,160 --> 00:10:00,280 I didn't think it would work at all. 179 00:10:00,440 --> 00:10:02,600 But it turns out that it did. 180 00:10:03,200 --> 00:10:05,760 The rocket had been launched. 181 00:10:07,800 --> 00:10:10,600 [Charlize in English] One of the first campaigns I did with Mondino was 182 00:10:10,760 --> 00:10:12,400 kind of an elimination of gold 183 00:10:12,560 --> 00:10:16,600 and saying that let's not celebrate gold in this way where it's a god. 184 00:10:16,760 --> 00:10:18,480 It's just gold. It's just metal. 185 00:10:23,760 --> 00:10:26,920 There is gold in all of us, meaning we're all special. 186 00:10:27,080 --> 00:10:28,760 [Mondino in French] Her presence, her blondness, 187 00:10:28,920 --> 00:10:31,080 her power, that Amazonian quality, 188 00:10:31,240 --> 00:10:33,120 the idea that she comes home 189 00:10:33,280 --> 00:10:35,280 and abuses this luxury, 190 00:10:35,440 --> 00:10:37,800 the necklace, the clothes, the shoes, 191 00:10:37,960 --> 00:10:40,400 to finally feel good. 192 00:10:40,800 --> 00:10:42,040 She is a woman of action 193 00:10:42,200 --> 00:10:45,400 who is starting to make demands, 194 00:10:45,560 --> 00:10:47,160 who doesn't need a man, 195 00:10:47,320 --> 00:10:48,840 who doesn't need a car, 196 00:10:49,000 --> 00:10:51,200 and who is not playing a character. 197 00:10:51,360 --> 00:10:52,960 She is becoming a guide. 198 00:10:53,120 --> 00:10:55,840 [in English] The J'adore woman is always in movement. 199 00:10:56,000 --> 00:10:59,800 She's always moving and kind of has this feeling of, 200 00:10:59,960 --> 00:11:01,400 like, moving forward. 201 00:11:01,560 --> 00:11:05,480 I think deep down inside, people relate to the authenticity. 202 00:11:05,640 --> 00:11:09,560 And I think that's why J'adore has been so successful. 203 00:11:09,720 --> 00:11:13,800 [in French] With the bottle, Charlize, the name, the fragrance and the adverts, 204 00:11:13,960 --> 00:11:16,880 all the iconic ingredients are there. 205 00:11:17,040 --> 00:11:20,280 And there you have it. After 20 years, it is enshrined forever. 206 00:11:22,000 --> 00:11:23,600 J'adore will outlast us. 207 00:11:23,760 --> 00:11:25,640 Don't worry. You may all die, 208 00:11:25,800 --> 00:11:27,880 but J’adore will always be there. 209 00:11:28,040 --> 00:11:29,680 [laughs] Don't put that in! 210 00:11:29,840 --> 00:11:32,680 [music stopped, city sounds] 211 00:11:32,840 --> 00:11:35,760 [Francis] Retouching such an icon is a huge responsibility. 212 00:11:35,920 --> 00:11:38,400 I clearly have an obligation to achieve results. 213 00:11:39,080 --> 00:11:41,880 The first thing I want to and, in fact, must do 214 00:11:42,040 --> 00:11:44,520 is to visit Calice Becker and talk to her. 215 00:11:44,680 --> 00:11:50,200 She composed J'adore in 1999. We've known each other for 20 years. 216 00:11:50,360 --> 00:11:52,680 We worked together, side by side, in New York, 217 00:11:52,840 --> 00:11:55,680 when she was working on this project for J'adore. 218 00:11:55,840 --> 00:11:59,280 It was a competition open to the greatest perfumers of the time. 219 00:12:00,840 --> 00:12:03,680 This is everything that I didn't throw away. 220 00:12:03,840 --> 00:12:05,560 I don't have all the drafts. 221 00:12:05,720 --> 00:12:07,080 Amaranth wood, Damascus plum. 222 00:12:07,240 --> 00:12:09,840 I remember. We had discussed it in New York. 223 00:12:10,000 --> 00:12:12,000 [Francis] Calice Becker achieved the unthinkable. 224 00:12:12,160 --> 00:12:13,080 MASTER PERFUMER 225 00:12:13,240 --> 00:12:15,160 This is the complete formula, 226 00:12:15,760 --> 00:12:18,920 fully annotated with all the qualities you can... 227 00:12:19,080 --> 00:12:22,680 I clearly remember the commotion it caused at the factory. 228 00:12:22,920 --> 00:12:26,280 The formula had to be repatriated... It fits on three pages. 229 00:12:26,480 --> 00:12:29,960 As I was creating J'adore, when I started combining the flowers, 230 00:12:30,720 --> 00:12:32,560 essentially white flowers, 231 00:12:32,720 --> 00:12:36,840 it came to me like an apparition, and it was jasmine sambac, 232 00:12:37,000 --> 00:12:39,800 as with the lily of the valley and the honeysuckle, 233 00:12:39,960 --> 00:12:43,280 I had all the notes that fitted with the jasmine. 234 00:12:43,440 --> 00:12:44,440 It became obvious. 235 00:12:44,600 --> 00:12:46,560 So, I pushed the jasmine sambac 236 00:12:46,720 --> 00:12:50,880 to create this floral diffusion 237 00:12:51,040 --> 00:12:53,280 that can be savored from a great distance. 238 00:12:54,080 --> 00:12:55,960 [Calice] Look at what I found. 239 00:12:57,600 --> 00:12:58,920 Is it...? 240 00:12:59,080 --> 00:13:00,840 I don't know if they... 241 00:13:01,000 --> 00:13:03,760 And look at what is written. 242 00:13:03,920 --> 00:13:08,480 This is "the complete concentrate, finished using materials from Dior." 243 00:13:08,640 --> 00:13:09,880 -You recognize it. -Look. 244 00:13:10,040 --> 00:13:12,280 -That's crazy. -J'adore focuses... 245 00:13:12,440 --> 00:13:14,720 -You recognize it. -Absolutely. 246 00:13:15,760 --> 00:13:17,440 [emotional music] 247 00:13:17,680 --> 00:13:20,680 It is interesting to delve into the archives... 248 00:13:21,360 --> 00:13:23,000 Your archives, not Dior's, 249 00:13:23,160 --> 00:13:25,080 but it is Dior's history, in a way. 250 00:13:25,840 --> 00:13:31,040 I think it was important because I feel obliged to do it well. 251 00:13:32,920 --> 00:13:36,000 I can't wait to see what you come up with 252 00:13:36,160 --> 00:13:39,480 and what you will do with the story of J'adore. 253 00:13:42,240 --> 00:13:44,240 Above all, I remember that in 1999, 254 00:13:44,400 --> 00:13:48,520 jasmine sambac was the making of J'adore and vice versa. 255 00:13:48,680 --> 00:13:53,880 MADURAI, INDIA 256 00:13:54,040 --> 00:13:56,880 [indian music] 257 00:13:57,040 --> 00:14:00,120 [honking] 258 00:14:00,960 --> 00:14:03,520 I've been looking forward to this trip because India 259 00:14:03,680 --> 00:14:05,680 is a perfumery hub in terms of raw materials. 260 00:14:06,960 --> 00:14:11,640 It is a palette of natural products that are very important to perfumery. 261 00:14:11,800 --> 00:14:13,000 [hubbub] 262 00:14:18,760 --> 00:14:21,080 [hubbub] 263 00:14:21,320 --> 00:14:25,600 -[in English] 90% of sambac goes there. -In the hair. 264 00:14:27,000 --> 00:14:29,040 [Raja] It's used in temples and stuff like that. 265 00:14:29,200 --> 00:14:34,000 Between 3% and 5% is what is used in the fragrance industry. 266 00:14:34,840 --> 00:14:38,680 So, most of the usage of the flowers is domestic. 267 00:14:40,280 --> 00:14:45,160 When Dior launched J'adore, sambac became very popular. 268 00:14:45,320 --> 00:14:46,400 And since then, 269 00:14:46,560 --> 00:14:50,960 sambac's outlook as an ingredient 270 00:14:51,120 --> 00:14:53,160 in the fragrance industry has completely changed. 271 00:14:53,320 --> 00:14:55,240 Sambac is the new hero. 272 00:14:55,400 --> 00:14:58,280 [crowd chatting] 273 00:15:02,760 --> 00:15:06,760 Madurai is probably a synonym to sambac. 274 00:15:06,920 --> 00:15:08,360 The quality of the flowers 275 00:15:08,520 --> 00:15:12,160 that come from this city, Madurai, and its surroundings 276 00:15:12,320 --> 00:15:15,720 is so special because of its soil 277 00:15:15,880 --> 00:15:17,360 and the climatic conditions 278 00:15:17,520 --> 00:15:20,320 that no other sambac that is grown anywhere else 279 00:15:20,480 --> 00:15:22,480 can be claimed as Madurai Malli. 280 00:15:22,640 --> 00:15:25,160 [engine roar] 281 00:15:25,400 --> 00:15:27,480 [indian music] 282 00:15:27,720 --> 00:15:29,920 [birds twittering] 283 00:15:36,360 --> 00:15:39,400 [Raja] We are about 40 kilometers south of Madurai, 284 00:15:39,560 --> 00:15:42,200 closer to the city called Dindigul, 285 00:15:42,360 --> 00:15:46,120 where this is the main sambac growing bed. 286 00:15:48,560 --> 00:15:51,200 The picking is done as buds, 287 00:15:51,360 --> 00:15:53,680 and it starts at six o'clock in the morning 288 00:15:53,840 --> 00:15:56,240 and goes on till 11 or 12 in the afternoon. 289 00:16:05,200 --> 00:16:08,520 [engine roar] 290 00:16:12,560 --> 00:16:13,960 [music stops] 291 00:16:14,200 --> 00:16:16,480 [birds twittering] 292 00:16:16,720 --> 00:16:19,080 [Francis in French] Have you ever smelled a banana flower? 293 00:16:19,240 --> 00:16:20,440 It smells really good. 294 00:16:20,600 --> 00:16:22,240 [in English] Hello. Good morning. 295 00:16:22,920 --> 00:16:24,280 Oh, cutie! 296 00:16:26,400 --> 00:16:29,320 I’m not cute when I wake up, but you are cute. 297 00:16:30,800 --> 00:16:32,840 Hi. Her name is Ria. 298 00:16:33,960 --> 00:16:35,160 -Ria. -[Francis] Ria? 299 00:16:36,480 --> 00:16:38,280 Oh, too many people today. 300 00:16:38,440 --> 00:16:39,600 Oh, dear! 301 00:16:41,320 --> 00:16:43,120 [in French] So, this is sambac. 302 00:16:51,040 --> 00:16:53,040 [rooster crows] 303 00:16:58,320 --> 00:17:00,120 Very stiff and green. 304 00:17:03,000 --> 00:17:04,680 You know, it's a bit... 305 00:17:05,359 --> 00:17:06,359 Frédérique. 306 00:17:06,520 --> 00:17:08,839 It smells a bit like methyl benzoate. 307 00:17:09,000 --> 00:17:10,720 [indistinct chatting] 308 00:17:10,880 --> 00:17:13,200 It is my first trip with Frédérique Lecoeur, 309 00:17:13,359 --> 00:17:14,359 a trained perfumer. 310 00:17:14,520 --> 00:17:16,760 We met 25 years ago. 311 00:17:19,200 --> 00:17:22,319 Her main role is to ensure that the formulae are followed 312 00:17:22,480 --> 00:17:24,800 and to help me search the world and find 313 00:17:24,960 --> 00:17:27,440 the finest raw materials for our fragrances. 314 00:17:27,839 --> 00:17:31,680 It goes with the ethereal bouquet of J'adore. 315 00:17:32,840 --> 00:17:35,400 [Francis] We have Jasminum grandiflorum and Jasminum sambac. 316 00:17:35,560 --> 00:17:38,080 Sambac doesn't grow in Grasse. It is from India. 317 00:17:38,240 --> 00:17:42,040 To get the chance to have them both together 318 00:17:42,200 --> 00:17:44,400 is a real joy. 319 00:17:47,800 --> 00:17:50,480 In some contexts, I'll like the sambac. 320 00:17:50,640 --> 00:17:53,040 In others, it's the grandiflorum. 321 00:17:53,200 --> 00:17:55,880 There are two or three essential fruity facets 322 00:17:56,040 --> 00:17:57,760 that do not exist in other flowers. 323 00:17:57,920 --> 00:18:00,280 My idea for L'Or de J'adore is... 324 00:18:02,280 --> 00:18:04,440 to look for... 325 00:18:06,640 --> 00:18:08,840 To look for something not found in J'adore, 326 00:18:09,000 --> 00:18:10,160 the... 327 00:18:11,080 --> 00:18:13,520 This skin, this flesh, this... 328 00:18:14,080 --> 00:18:15,880 fullness. 329 00:18:16,760 --> 00:18:19,040 It's silky and buttery. 330 00:18:19,800 --> 00:18:23,200 When Charlize says that in the end, there is no gold, 331 00:18:23,360 --> 00:18:26,520 in that iconic advert where she throws off her clothes, 332 00:18:26,680 --> 00:18:28,720 and what remains is J'adore, the skin. 333 00:18:28,880 --> 00:18:31,720 That is what remains. Skin and perfume. 334 00:18:31,880 --> 00:18:33,960 What else do you need in life? 335 00:18:36,040 --> 00:18:38,240 Do you get the mango? 336 00:18:38,680 --> 00:18:42,640 Mango? I was thinking of a simple strawberry. 337 00:18:42,800 --> 00:18:44,840 Dried mango or candied. 338 00:18:45,000 --> 00:18:47,080 Candied, yes, candied fruit. 339 00:18:48,200 --> 00:18:49,640 It makes me want to eat it. 340 00:18:49,800 --> 00:18:51,680 It is almost physical. 341 00:18:52,240 --> 00:18:54,440 You know the scent, but forget the material. 342 00:18:54,600 --> 00:18:58,520 You forget where it comes from, how it is grown and by whom. 343 00:18:59,200 --> 00:19:02,800 Sometimes, these little reminders can be just the thing 344 00:19:03,520 --> 00:19:05,480 to retrace their origins. 345 00:19:07,240 --> 00:19:09,640 [birds twittering] 346 00:19:09,880 --> 00:19:12,320 [indian music] 347 00:19:26,920 --> 00:19:29,760 [Francis] My visits to markets or through the streets, 348 00:19:29,920 --> 00:19:33,040 for me, always conjure up a memory I had as a young man 349 00:19:33,200 --> 00:19:35,160 who wanted to become a perfumer. 350 00:19:35,320 --> 00:19:38,800 You take two steps and you get spices. 351 00:19:38,960 --> 00:19:40,760 Turn your head and you get flowers. 352 00:19:41,000 --> 00:19:43,360 [hubbub] 353 00:19:43,520 --> 00:19:46,000 You turn left and get the scent of curry and cumin. 354 00:19:47,720 --> 00:19:51,200 The abundance of it is so exciting. 355 00:20:03,760 --> 00:20:07,000 In India, all your senses are intensified. 356 00:20:09,240 --> 00:20:12,240 [indian music] 357 00:20:20,120 --> 00:20:22,880 [intense music] 358 00:20:31,400 --> 00:20:34,520 [Francis] Here's the rose... which is in the wrong place. 359 00:20:35,760 --> 00:20:37,120 -Should I? -[Francis] Go ahead. 360 00:20:37,280 --> 00:20:38,240 CREATION ASSISTANT 361 00:20:38,400 --> 00:20:39,400 Let's smell it. 362 00:20:48,520 --> 00:20:51,000 I develop the first formula and set out ideas. 363 00:20:51,160 --> 00:20:53,720 Then, with Maïa, it's like a game of table tennis. 364 00:20:57,560 --> 00:20:58,800 So, from memory, 365 00:20:58,960 --> 00:21:02,480 there must be something that is slightly floral. 366 00:21:02,640 --> 00:21:05,600 -Mahonial. We'll do it in the next blend. -Yes, but... 367 00:21:05,760 --> 00:21:06,800 Something that... 368 00:21:07,960 --> 00:21:12,640 [indistinct whispering] 369 00:21:12,880 --> 00:21:15,440 "The rose should be dosed differently. It feels old." 370 00:21:19,440 --> 00:21:23,480 [Francis] It is extremely precise work. It comes down to a thousandth of a gram. 371 00:21:24,080 --> 00:21:25,880 You need dozens of trials 372 00:21:26,040 --> 00:21:29,080 before finding the perfect proportions. 373 00:21:29,520 --> 00:21:32,920 [peaceful music] 374 00:21:33,160 --> 00:21:34,600 Today, I'm a bit stressed. 375 00:21:34,760 --> 00:21:38,720 I'm presenting my first Dior creation to Véronique, Sana and Kevin. 376 00:21:39,080 --> 00:21:42,360 No, I know why. Wait, 0.6... 377 00:21:43,040 --> 00:21:45,120 So, it's... It's tense. 378 00:21:46,720 --> 00:21:50,880 It is Francis' first time working on a Dior fragrance. 379 00:21:51,040 --> 00:21:52,840 It is a monumental fragrance 380 00:21:53,000 --> 00:21:58,360 that rocked the perfume world in the 2000s and made its mark on the century. 381 00:22:02,760 --> 00:22:05,600 It is a moment of extreme vulnerability. 382 00:22:06,040 --> 00:22:08,520 I had very little time to finalize this version. 383 00:22:08,720 --> 00:22:10,520 Of course it puts pressure on me. 384 00:22:11,760 --> 00:22:14,560 I have worn J'adore since it was launched. 385 00:22:14,720 --> 00:22:18,520 And I'm here with this wild hope 386 00:22:18,680 --> 00:22:24,040 of falling in love all over again with my new version of J'adore. 387 00:22:24,200 --> 00:22:26,000 [intense music] 388 00:22:26,760 --> 00:22:28,840 And now, J'adore! 389 00:22:29,000 --> 00:22:30,680 And now, J'adore. 390 00:22:31,280 --> 00:22:33,240 Did the brief inspire you? 391 00:22:33,440 --> 00:22:35,240 The brief? I loved it. 392 00:22:35,400 --> 00:22:36,240 [laughter] 393 00:22:36,480 --> 00:22:39,840 I always say it, and I'll say it again, but it is true. 394 00:22:40,000 --> 00:22:42,760 The most beautiful, simple stories have the most impact. 395 00:22:42,920 --> 00:22:44,600 That's what makes great perfume. 396 00:22:44,760 --> 00:22:47,120 The idea of liquid gold, 397 00:22:47,280 --> 00:22:49,600 the essence of gold, heating gold 398 00:22:49,760 --> 00:22:52,920 in a formula where L'Or de J'adore has the flowers of J'adore... 399 00:22:53,080 --> 00:22:55,520 It is all easy to explain. 400 00:22:55,680 --> 00:22:59,760 When it is easy to explain, it is easy to translate. 401 00:22:59,920 --> 00:23:03,400 The aim is to restore a floral shape 402 00:23:03,560 --> 00:23:06,960 that is slightly more pronounced. 403 00:23:13,680 --> 00:23:16,240 I used the original curve. 404 00:23:16,400 --> 00:23:18,360 My vision for this fragrance is... 405 00:23:18,520 --> 00:23:20,360 If I had to heat the formula, 406 00:23:20,520 --> 00:23:23,240 what would be the ingredients that aren't needed 407 00:23:23,400 --> 00:23:26,080 to tell the story of J'adore in a more condensed way? 408 00:23:26,240 --> 00:23:30,200 [Véronique] I can tell that you have steered away from certain ingredients. 409 00:23:30,360 --> 00:23:33,640 You know? There is less of a vanilla base than before. 410 00:23:33,800 --> 00:23:37,160 I find the top notes quite delicious. 411 00:23:37,640 --> 00:23:39,880 Today, are you...? 412 00:23:40,800 --> 00:23:43,200 In the body, is it possible that we're getting 413 00:23:43,360 --> 00:23:45,080 a bit too much eau de parfum? 414 00:23:45,240 --> 00:23:46,920 What do you think, Kevin? 415 00:23:47,080 --> 00:23:49,040 It is very true to the eau de parfum. 416 00:23:49,200 --> 00:23:52,280 I think it is almost the quintessential eau de parfum. 417 00:23:52,440 --> 00:23:54,680 [Sana] It's almost the purified version. 418 00:23:55,240 --> 00:23:58,760 It has a very syrupy aspect, a floral syrup. 419 00:23:58,920 --> 00:24:01,560 It fits perfectly in the world of J'adore. 420 00:24:01,720 --> 00:24:03,720 It is like you said, Kevin. 421 00:24:03,880 --> 00:24:06,000 For me, it is quintessential. It has a... 422 00:24:06,160 --> 00:24:08,120 a purist take on the eau de parfum. 423 00:24:08,280 --> 00:24:11,320 Perhaps it is lacking a certain something 424 00:24:11,480 --> 00:24:13,440 that could go even further than that, 425 00:24:14,440 --> 00:24:18,560 probably something in the initial notes, you know? 426 00:24:19,080 --> 00:24:23,800 Maybe a gold that is more powerful, more intense. 427 00:24:24,520 --> 00:24:27,360 -Dazzling. -Dazzling with a step to the side. 428 00:24:27,520 --> 00:24:30,000 Something more ostentatious than the eau de parfum. 429 00:24:30,720 --> 00:24:32,560 -Okay. -Okay? 430 00:24:32,720 --> 00:24:35,440 The idea is that J'adore 431 00:24:35,600 --> 00:24:39,480 heats up on the skin. Maybe it could be related to that. 432 00:24:40,200 --> 00:24:43,440 Go on! Let go! Push harder, right? 433 00:24:44,240 --> 00:24:47,960 -[Francis] In any case, you'll wear them. -We'll wear them and let you know. 434 00:24:48,120 --> 00:24:52,560 I am really happy with this first step because you could have been way off. 435 00:24:52,720 --> 00:24:54,240 [Sana] This meets the brief. 436 00:24:54,400 --> 00:24:57,520 I know you hate it when we're all happy, but... 437 00:24:57,680 --> 00:24:59,240 [Francis] I find it suspicious. 438 00:24:59,400 --> 00:25:00,760 [laughter] 439 00:25:01,000 --> 00:25:03,480 [Véronique] We have a perfect score, so I am thrilled 440 00:25:03,640 --> 00:25:07,320 because it's the right direction. I want him to go even further. 441 00:25:07,480 --> 00:25:08,920 J'adore is daring to let go. 442 00:25:10,840 --> 00:25:12,200 Although it went well, 443 00:25:13,400 --> 00:25:15,040 I am not happy. 444 00:25:15,800 --> 00:25:18,920 I know that they like it, but deep down, 445 00:25:19,080 --> 00:25:21,200 I feel like I'm not on the right track. 446 00:25:21,360 --> 00:25:23,160 Something isn't right. 447 00:25:24,600 --> 00:25:28,520 [reflective music] 448 00:25:28,920 --> 00:25:32,440 The idea presented to me at the start was the quest of pure gold. 449 00:25:32,600 --> 00:25:35,600 Molten gold, so the impurities evaporate. 450 00:25:35,760 --> 00:25:38,840 I think I have to push that idea even further. 451 00:25:39,000 --> 00:25:41,560 I need to tweak the formula 452 00:25:41,720 --> 00:25:43,320 and be a bit more daring. 453 00:25:45,320 --> 00:25:47,200 When I am doubting myself, 454 00:25:47,360 --> 00:25:49,960 generally speaking, I leave it for a few days. 455 00:25:51,080 --> 00:25:52,880 I try to empty my mind. 456 00:25:54,640 --> 00:25:59,080 MONTAUROUX, GRASSE REGION, FRANCE CHÂTEAU DE LA COLLE NOIRE 457 00:25:59,240 --> 00:26:01,400 [pastoral music] 458 00:26:04,880 --> 00:26:07,040 To compose a fragrance, I need silence. 459 00:26:08,600 --> 00:26:10,600 I need peace and tranquility. 460 00:26:18,360 --> 00:26:20,880 These are the gardens of La Colle Noire, 461 00:26:21,040 --> 00:26:23,160 Christian Dior's second home. 462 00:26:26,280 --> 00:26:28,280 This is where he came to unwind. 463 00:26:28,960 --> 00:26:30,720 [birds twittering] 464 00:26:40,480 --> 00:26:43,720 It's like being behind the scenes of Avenue Montaigne. 465 00:26:44,640 --> 00:26:48,600 He was a man who loved nature. He is viewed as a Parisian, 466 00:26:48,760 --> 00:26:52,040 he was Paris and fashion, but he was deeply attached to nature, 467 00:26:52,200 --> 00:26:54,080 to flowers, to plants. 468 00:26:55,000 --> 00:26:58,040 There were actual plantations of jasmine and roses. 469 00:26:58,600 --> 00:27:00,280 There were hectares of them, 470 00:27:00,440 --> 00:27:03,200 not just a few beds. 471 00:27:17,280 --> 00:27:20,000 For me, he was Dior in Paris 472 00:27:20,160 --> 00:27:22,040 and Christian at La Colle Noire. 473 00:27:22,720 --> 00:27:24,400 Monsieur's guest book. 474 00:27:24,560 --> 00:27:29,040 August 8, 1956, with signatures from the likes of Chagall, 475 00:27:29,200 --> 00:27:31,120 Catherine Dior, his sister, 476 00:27:31,280 --> 00:27:33,680 Bernard Buffet, of course. 477 00:27:33,840 --> 00:27:35,120 It is fairly impressive. 478 00:27:35,280 --> 00:27:36,880 June 13, June 15. 479 00:27:37,040 --> 00:27:39,600 Clearly, Bernard Buffet was a regular visitor. 480 00:27:46,360 --> 00:27:49,200 On his desk, you can see the cover of Time. 481 00:27:49,360 --> 00:27:53,840 Back then, it was unheard of for Time to put a dressmaker on the cover. 482 00:27:54,000 --> 00:27:56,040 I like his phone. It has two saved numbers. 483 00:27:56,200 --> 00:27:58,520 His sister and the office. 484 00:27:58,680 --> 00:28:02,880 To imagine him still alive and to feel his presence, 485 00:28:03,040 --> 00:28:05,160 for me, is actually very important. 486 00:28:05,320 --> 00:28:06,720 Sometimes, I talk to him. 487 00:28:06,880 --> 00:28:08,000 It's a dialogue. 488 00:28:08,160 --> 00:28:12,000 It's almost like I'm asking him if he is proud of me. 489 00:28:12,160 --> 00:28:14,640 It sounds totally insane, I know. 490 00:28:21,320 --> 00:28:24,960 J'adore is Dior in an exaggerated femininity 491 00:28:25,120 --> 00:28:28,440 and an accomplished femininity. 492 00:28:28,600 --> 00:28:33,160 Maybe we need to restore its density, something plump, voluptuous. 493 00:28:33,320 --> 00:28:37,040 Something more carnal, more addictive. 494 00:28:47,680 --> 00:28:51,680 [music fades] 495 00:28:51,920 --> 00:28:55,920 PARIS, FRANCE NIGHT BEFORE THE DIOR FASHION SHOW 496 00:28:56,080 --> 00:28:58,800 [magnificent music] 497 00:28:59,600 --> 00:29:01,880 [hubbub] 498 00:29:02,120 --> 00:29:06,200 And I think all the people are very happy to see you with this jacket and this. 499 00:29:06,360 --> 00:29:07,680 It's like so comfortable. 500 00:29:07,840 --> 00:29:09,760 All of this is so comfortable. 501 00:29:09,920 --> 00:29:13,400 I love it. I'm so excited for tomorrow. 502 00:29:13,560 --> 00:29:15,000 I have not been to a show... 503 00:29:15,160 --> 00:29:16,600 Yes, I know. I'm really... 504 00:29:16,760 --> 00:29:18,720 ...in 8 years or something. It's been so long. 505 00:29:18,880 --> 00:29:21,600 [hubbub] 506 00:29:21,840 --> 00:29:24,240 -You want to sit? -Yes, absolutely. 507 00:29:24,960 --> 00:29:28,280 [indistinct chattering] 508 00:29:28,440 --> 00:29:30,480 You're inspired by young people, right? 509 00:29:30,640 --> 00:29:34,160 Absolutely. I travel all the time with my team. 510 00:29:34,320 --> 00:29:36,480 [intense music] 511 00:29:36,720 --> 00:29:39,480 -Focus. Focus. -I'm sorry! 512 00:29:39,640 --> 00:29:41,680 Oh, wow. Look at this. 513 00:29:42,600 --> 00:29:43,640 It's very nice. 514 00:29:44,240 --> 00:29:45,320 Oh, wow. 515 00:29:45,480 --> 00:29:47,560 -It's a pearl? -Yes. 516 00:29:47,720 --> 00:29:51,040 [indistinct chattering] 517 00:29:51,840 --> 00:29:53,520 Oh, my God. This is amazing too. 518 00:29:59,520 --> 00:30:00,960 -Beautiful. -Thank you. 519 00:30:05,880 --> 00:30:09,400 Incredible. Wow. So amazing. 520 00:30:09,720 --> 00:30:16,680 I feel honored that Charlize Theron appreciates my clothes 521 00:30:16,840 --> 00:30:20,960 because she is a woman who doesn't just represent an icon 522 00:30:21,120 --> 00:30:25,520 as an actress, but also as an individual. 523 00:30:25,880 --> 00:30:31,520 Her strength, her independence and her incredible talent. 524 00:30:31,840 --> 00:30:37,360 There's no need to recount Charlize's career 525 00:30:37,520 --> 00:30:39,720 to prove 526 00:30:39,880 --> 00:30:45,080 the strength she embodies. 527 00:30:45,240 --> 00:30:49,800 [soft music] 528 00:30:53,960 --> 00:30:57,120 PARIS, FRANCE JARDIN DES TUILERIES, DIOR FASHION SHOW 529 00:30:57,960 --> 00:30:59,800 [upbeat music] 530 00:31:01,960 --> 00:31:03,920 [Francis] Inspiration is very personal. 531 00:31:05,000 --> 00:31:07,640 As a perfumer, anything can be inspiring. 532 00:31:08,760 --> 00:31:11,800 In a house like Dior, fashion is, of course, one source. 533 00:31:12,720 --> 00:31:15,560 My passion for fragrance comes from my love of fashion, 534 00:31:15,720 --> 00:31:19,640 and more precisely, the craftsmanship behind the fashion. 535 00:31:20,640 --> 00:31:23,000 I grew up around it. My grandfather was a tailor. 536 00:31:23,160 --> 00:31:24,560 My mother sewed beautifully. 537 00:31:25,640 --> 00:31:27,520 I remember the rolls of fabric. 538 00:31:27,680 --> 00:31:29,200 I can spend hours in a studio 539 00:31:29,360 --> 00:31:32,240 watching people work, needlework as my grandparents called it. 540 00:31:45,880 --> 00:31:48,800 I wanted to be a designer, but since I can't draw, 541 00:31:48,960 --> 00:31:52,680 I decided that being a perfumer for a designer 542 00:31:52,840 --> 00:31:54,840 would definitely be 543 00:31:55,000 --> 00:31:58,040 a way into this profession that I admire so much. 544 00:31:59,360 --> 00:32:01,040 It is a twist of fate. 545 00:32:03,760 --> 00:32:09,880 [paparazzi chatting] 546 00:32:12,120 --> 00:32:14,240 [in English] I'm a very, very big fan of Maria Grazia. 547 00:32:14,400 --> 00:32:17,920 I find her to be a phenomenal talent, artist, woman. 548 00:32:18,080 --> 00:32:20,360 She's such an incredible spirit to be around. 549 00:32:20,520 --> 00:32:24,200 So, to be able to share some of what has inspired her 550 00:32:24,360 --> 00:32:26,240 through art and clothes, 551 00:32:26,400 --> 00:32:28,920 to share that with her today is really exciting. 552 00:32:29,880 --> 00:32:31,360 Thank you so much. 553 00:32:31,600 --> 00:32:34,360 [magnificent music] 554 00:32:37,160 --> 00:32:42,240 [speaks in Mandarin] 555 00:33:01,000 --> 00:33:04,400 [the pace picks up] 556 00:33:53,360 --> 00:33:55,040 [Francis in French] Shows are always magical. 557 00:33:55,200 --> 00:33:58,200 And what I'm drawn to when I look at Maria Grazia's work 558 00:33:58,360 --> 00:34:00,280 is the way she uses lines. 559 00:34:00,440 --> 00:34:03,800 The line of a garment, when I transpose it into perfume, 560 00:34:03,960 --> 00:34:05,600 is almost an olfactory family. 561 00:34:05,760 --> 00:34:07,520 It can be reinterpreted infinitely. 562 00:34:07,680 --> 00:34:11,360 PARIS, FRANCE HAUTE COUTURE STUDIO 563 00:34:11,520 --> 00:34:14,280 [magnificent music] 564 00:34:15,400 --> 00:34:18,800 [Hongbo] This is the House of Dior haute couture studio. 565 00:34:18,960 --> 00:34:21,639 We're currently working on a design by Maria Grazia. 566 00:34:22,360 --> 00:34:27,960 Charlize Theron will wear this dress for the next J'adore campaign. 567 00:34:28,120 --> 00:34:30,679 Here, you have more detail with the draping. 568 00:34:30,840 --> 00:34:32,480 Braids around the neckline 569 00:34:32,639 --> 00:34:35,840 and parts of the dress will be braided into the neckline. 570 00:34:36,000 --> 00:34:37,080 It's quite Grecian. 571 00:34:52,080 --> 00:34:55,840 [in Italian] The first thing that characterizes a person is their perfume. 572 00:34:56,000 --> 00:34:58,280 The fragrance changes depending on the skin, 573 00:34:59,040 --> 00:35:04,200 just like clothing characterizes the person wearing it. 574 00:35:04,360 --> 00:35:07,960 For Charlize, I really enjoyed combining those two elements. 575 00:35:30,640 --> 00:35:32,880 [in English] Hello. [in French] Welcome to Dior. 576 00:35:33,040 --> 00:35:34,680 XIN LIU, SINGER, BRAND AMBASSADOR 577 00:35:34,840 --> 00:35:39,040 -[in English] My pleasure as well. -This is my album "Xanadu". 578 00:35:39,200 --> 00:35:40,400 Thank you. 579 00:35:40,560 --> 00:35:43,400 [Francis in French] Today, I'm meeting Xin Liu, our ambassador. 580 00:35:44,040 --> 00:35:46,000 Please follow me to the laboratory. 581 00:35:46,680 --> 00:35:52,120 This is Mariana, Cristina, Andrei. They are perfumer assistants. 582 00:35:53,400 --> 00:35:59,560 [in Mandarin] Today is my first time meeting a perfumer 583 00:35:59,720 --> 00:36:03,040 and understanding each stage of composing a fragrance. 584 00:36:03,200 --> 00:36:05,240 I've been looking forward to it. 585 00:36:05,400 --> 00:36:07,280 [in French] I will show you how I work. 586 00:36:07,440 --> 00:36:10,800 The project I'm currently working on is to create a formula 587 00:36:10,960 --> 00:36:15,480 that is as accomplished as possible and... I want to say as powerful as possible. 588 00:36:15,640 --> 00:36:19,720 It is like you taking a piece of music that a singer 589 00:36:19,880 --> 00:36:21,120 created 25 years ago 590 00:36:21,280 --> 00:36:23,560 and you have to imagine or you are entrusted 591 00:36:23,720 --> 00:36:25,600 to create a modern version. 592 00:36:25,760 --> 00:36:27,160 [in Mandarin] Like in music, 593 00:36:27,320 --> 00:36:30,920 you create harmonies with the elements you blend? 594 00:36:31,080 --> 00:36:33,120 [in French] This is called a formula. 595 00:36:33,280 --> 00:36:35,080 It is like a piece of music. 596 00:36:35,680 --> 00:36:38,560 Each name here is the name of an ingredient. 597 00:36:39,400 --> 00:36:43,600 Each ingredient corresponds to a value, a weight. 598 00:36:44,640 --> 00:36:47,280 Like in music, notes have a duration. 599 00:36:48,600 --> 00:36:51,240 For this project, this is the first draft, 600 00:36:51,400 --> 00:36:53,120 like the first version of a song. 601 00:36:53,280 --> 00:36:55,600 It is the initial inspiration. 602 00:36:55,760 --> 00:36:59,840 And now, I'm at 74, 75, 76. 603 00:37:00,000 --> 00:37:05,120 So, I have already done about 70 different versions 604 00:37:05,280 --> 00:37:07,960 or corrections of the same fragrance. 605 00:37:08,120 --> 00:37:13,040 [Xin Liu in Mandarin] My first contact with scent was near my school. 606 00:37:13,200 --> 00:37:16,600 I spent a lot of time there and there was a very sweet scent. 607 00:37:16,760 --> 00:37:20,800 At that time, maybe because I had a sweet tooth, 608 00:37:20,960 --> 00:37:23,800 I was more sensitive to sweet scents, 609 00:37:23,960 --> 00:37:28,600 so, when I was younger, I liked the fruitier notes. 610 00:37:32,680 --> 00:37:35,120 [Francis in French] I'm going to ask you to smell 611 00:37:36,280 --> 00:37:39,600 the same flower from two different places. 612 00:37:41,520 --> 00:37:43,840 You need several thousand flowers... 613 00:37:44,000 --> 00:37:47,720 For a single drop, you need several thousand flowers. 614 00:37:49,160 --> 00:37:51,200 [magnificent music] 615 00:38:00,720 --> 00:38:04,960 [Carole] When you're in Grasse, you have something extra in your DNA, 616 00:38:05,120 --> 00:38:06,560 the DNA of flowers. 617 00:38:06,720 --> 00:38:09,840 In our families, through the generations, 618 00:38:10,000 --> 00:38:11,360 many were producers 619 00:38:11,520 --> 00:38:13,880 or worked in perfume factories. 620 00:38:14,040 --> 00:38:15,920 It is three centuries of history. 621 00:38:19,280 --> 00:38:23,720 The foundations of perfumery are built on 622 00:38:23,880 --> 00:38:26,280 a flower's quality, 623 00:38:26,440 --> 00:38:28,880 such as rose, jasmine, tuberose, orange blossom, 624 00:38:29,040 --> 00:38:31,360 which are extraordinary here. 625 00:38:31,520 --> 00:38:34,880 That is how the story begins. 626 00:38:39,400 --> 00:38:44,280 [Armelle] Look, your 450 kilos are on their way. Isn't this plot amazing? 627 00:38:44,440 --> 00:38:46,720 -[Francis] It's a beautiful plot. -[Armelle] Beautiful, right? 628 00:38:46,880 --> 00:38:50,280 [Armelle] This plot is three years old. It is still young. 629 00:38:50,440 --> 00:38:54,000 It is off to a really great start. It is very consistent. 630 00:38:54,560 --> 00:38:55,600 [Francis] So good. 631 00:38:55,760 --> 00:38:58,680 A few days ago, they smelled like lemons 632 00:38:58,840 --> 00:39:00,800 and geraniol, but really strongly. 633 00:39:00,960 --> 00:39:04,320 And now, boom, it has changed to notes of talcum powder. 634 00:39:04,480 --> 00:39:05,760 Don't you think? 635 00:39:05,920 --> 00:39:08,920 [Francis] I think they have lost some of their spicier notes. 636 00:39:09,080 --> 00:39:13,520 Picking roses is not something I had experience with. 637 00:39:13,680 --> 00:39:16,000 I think it is important, being at Dior, 638 00:39:16,160 --> 00:39:17,800 to experience this initiation. 639 00:39:17,960 --> 00:39:20,680 As if I needed to woo the flowers too 640 00:39:20,840 --> 00:39:22,960 to make them reveal their final secret. 641 00:39:24,800 --> 00:39:28,080 [Armelle] The partnership with Dior is not important. It is essential. 642 00:39:28,240 --> 00:39:32,080 Not just for me, but for the region as a whole. 643 00:39:33,760 --> 00:39:37,400 The idea is that everyone contributes 644 00:39:37,560 --> 00:39:38,840 their best qualities. 645 00:39:39,000 --> 00:39:40,680 Dior has the means 646 00:39:40,840 --> 00:39:42,160 and we have know-how, 647 00:39:42,320 --> 00:39:45,760 expertise and experience. 648 00:39:46,880 --> 00:39:50,720 If a house like Dior had no need for products like these, 649 00:39:51,440 --> 00:39:54,080 we would disappear, pure and simple. 650 00:39:59,360 --> 00:40:01,840 [Pascal] The flowers look like this when we gather them. 651 00:40:02,000 --> 00:40:04,000 We use the foosball technique. 652 00:40:04,840 --> 00:40:06,760 You take it and break it. 653 00:40:09,920 --> 00:40:13,520 In 2016, Parfums Christian Dior were looking for producers 654 00:40:13,680 --> 00:40:14,800 for fragrant plants, 655 00:40:15,840 --> 00:40:18,920 so we put ourselves forward to work with them. 656 00:40:19,080 --> 00:40:21,640 We had to find some of the veterans 657 00:40:21,800 --> 00:40:23,000 to teach the young ones 658 00:40:23,160 --> 00:40:26,360 and redevelop an industry that was disappearing. 659 00:40:29,440 --> 00:40:32,600 Here, on the plantations, we don't use any chemicals. 660 00:40:32,760 --> 00:40:34,920 I think the fewer the products, the better we feel. 661 00:40:35,280 --> 00:40:36,480 I like doing this. 662 00:40:36,640 --> 00:40:38,760 It's lovely to see them open up. 663 00:40:42,640 --> 00:40:45,240 This is the baby centifolia. 664 00:40:47,240 --> 00:40:50,640 [Carole] As a producer, we are concerned about scent. 665 00:40:50,800 --> 00:40:54,040 The flowers have to be picked at exactly the right moment, 666 00:40:54,200 --> 00:40:56,600 when they are the most fragrant. 667 00:40:56,760 --> 00:41:00,520 We take great care in respecting the raw material 668 00:41:00,680 --> 00:41:02,520 and delivering it promptly 669 00:41:03,120 --> 00:41:05,280 to avoid maceration or oxidation. 670 00:41:05,440 --> 00:41:09,400 When I arrive at the factory, I want them to be 671 00:41:09,560 --> 00:41:12,320 the most beautiful, fragrant and intense. 672 00:41:12,920 --> 00:41:14,800 [engine roar] 673 00:41:22,640 --> 00:41:24,680 [magnificent music builds up slowly] 674 00:41:24,880 --> 00:41:26,120 Shall we put them there? 675 00:41:48,440 --> 00:41:52,280 [Carole] The fragrant flowers, plants and natural ingredients 676 00:41:52,440 --> 00:41:54,880 have to go through an industrial process 677 00:41:55,040 --> 00:41:59,840 to extract the scent from the fragrant body. 678 00:42:00,000 --> 00:42:03,680 The aim is to capture all the scent molecules 679 00:42:03,840 --> 00:42:05,840 found in all of these flowers. 680 00:42:06,720 --> 00:42:10,000 This process results in the creation of a substance 681 00:42:10,160 --> 00:42:12,560 known as the absolute essential oil. 682 00:42:16,240 --> 00:42:19,160 Past generations described it as absolute 683 00:42:19,320 --> 00:42:23,040 because it captures the very spirit of the flower. 684 00:42:23,200 --> 00:42:26,560 Today, we simply call it the absolute. 685 00:42:28,000 --> 00:42:32,240 All of these techniques, these skills, this expertise, 686 00:42:32,400 --> 00:42:36,040 which can't be studied in books and are typical to Grasse, 687 00:42:37,120 --> 00:42:39,760 were part of something that very nearly disappeared. 688 00:42:40,320 --> 00:42:43,680 It's a story of the heart, 689 00:42:43,840 --> 00:42:46,280 a story of heart and soul. 690 00:42:50,120 --> 00:42:52,400 [music slowly fades] 691 00:42:52,880 --> 00:42:54,400 -[Francis] Mariana? -[Mariana] Yes. 692 00:42:54,560 --> 00:42:57,240 Tell me. Can you make me blend 11, 693 00:42:57,400 --> 00:43:02,720 the latest one, fresh, and number 12, okay? 694 00:43:05,520 --> 00:43:07,960 For the solution, make it at 20%. 695 00:43:09,520 --> 00:43:12,560 And if we have Jasmodione, I'd like to get another smell. 696 00:43:12,720 --> 00:43:16,480 I'd like them... pure. 697 00:43:18,480 --> 00:43:19,400 Thank you. 698 00:43:21,520 --> 00:43:23,640 [reflective music] 699 00:43:27,160 --> 00:43:30,280 [Francis] When I don't get what I want, there are two solutions. 700 00:43:30,720 --> 00:43:33,000 Either I started off on the wrong foot 701 00:43:33,160 --> 00:43:35,680 or it has been badly translated. 702 00:43:38,200 --> 00:43:41,000 It has to be good, but, well... 703 00:43:44,440 --> 00:43:46,920 There is a sense of frustration to not get... 704 00:43:47,080 --> 00:43:50,440 It's all there, the name, everything. 705 00:43:50,600 --> 00:43:52,360 Everything, but the main event. 706 00:43:56,520 --> 00:43:58,320 [Herve] In 1997, 707 00:43:58,480 --> 00:44:01,160 I was selected to design the shape of the bottle 708 00:44:01,320 --> 00:44:05,240 because I designed jewelry and items that were precious, feminine, 709 00:44:05,960 --> 00:44:08,560 and golden. 710 00:44:08,720 --> 00:44:11,360 I am not a fragrance specialist. 711 00:44:12,520 --> 00:44:15,720 When I was asked to design the bottle, my initial inspiration 712 00:44:15,880 --> 00:44:17,880 came from the forms of John Galliano, 713 00:44:18,760 --> 00:44:21,080 sinuous and elongated 714 00:44:21,240 --> 00:44:22,960 with extremely long necks. 715 00:44:23,120 --> 00:44:27,120 For me, it was only natural to design a bottle in harmony 716 00:44:27,280 --> 00:44:29,480 with these extremely feminine forms. 717 00:44:31,840 --> 00:44:34,600 I tried putting the name on the bottle, 718 00:44:34,760 --> 00:44:37,080 putting it in gold, in relief, everything, 719 00:44:37,240 --> 00:44:40,600 but it ruined the shape and made it seem ordinary. 720 00:44:41,040 --> 00:44:45,480 We came up with the idea of putting the name under the crystal droplet, 721 00:44:45,640 --> 00:44:49,400 like a hallmark on a piece of jewelry or a precious object. 722 00:44:49,560 --> 00:44:50,920 That was revolutionary. 723 00:44:54,080 --> 00:44:55,440 The bottle is alive. 724 00:44:55,600 --> 00:44:57,960 As long as we keep this shape, which is precise 725 00:44:58,120 --> 00:44:59,840 and both restricted and generous, 726 00:45:00,000 --> 00:45:02,680 it remains extremely modern. 727 00:45:02,840 --> 00:45:06,640 Therefore, this bottle can live several lives. 728 00:45:06,800 --> 00:45:09,320 PACKAGING DESIGN STUDIO 729 00:45:09,480 --> 00:45:11,360 [soft music] 730 00:45:12,120 --> 00:45:14,320 [Rozenn] The gold will feature on the upper part. 731 00:45:14,480 --> 00:45:17,120 Technically, it might give it more purity. 732 00:45:17,280 --> 00:45:18,760 [woman] Something smoother. 733 00:45:21,120 --> 00:45:23,800 The way you read the current J’adore, 734 00:45:23,960 --> 00:45:28,000 it is a droplet, a necklace and pearl on top. 735 00:45:28,160 --> 00:45:31,000 Here, I get the impression that you want a monolith. 736 00:45:31,160 --> 00:45:35,040 [man] Exactly. There are no more levels. It is a single unit. 737 00:45:35,200 --> 00:45:39,240 [Rozenn] You want a smooth curve. 738 00:45:39,400 --> 00:45:43,160 -Yes. Stripped down, purified. -I see. That's interesting. 739 00:45:43,560 --> 00:45:47,480 It could be interesting to move away from the traditional ore. 740 00:45:47,640 --> 00:45:50,520 Exactly. The necklace with fewer details and... 741 00:45:50,680 --> 00:45:53,800 And we'll see if we end up leaving it smooth. 742 00:45:53,960 --> 00:45:57,440 -Here, you... -[Rozenn] You want a little vibration, 743 00:45:57,600 --> 00:46:00,400 just to simulate the necklace 744 00:46:00,560 --> 00:46:02,200 with a slight deflection, 745 00:46:02,360 --> 00:46:04,680 but not too much, so it is just a suggestion, 746 00:46:04,840 --> 00:46:07,120 without being too ornamental. 747 00:46:07,280 --> 00:46:10,640 I think we need to purify the bottle as much as possible, 748 00:46:10,800 --> 00:46:13,720 in terms of J’adore's story. Okay. 749 00:46:13,880 --> 00:46:16,760 [soft beat] 750 00:46:20,040 --> 00:46:22,400 TOKYO, JAPAN 751 00:46:22,560 --> 00:46:29,360 I'm invited to the 500th anniversary of the Kōdō ceremony in Japan. 752 00:46:29,520 --> 00:46:30,680 [intense music] 753 00:46:30,840 --> 00:46:36,040 For me, Japan encapsulates the dialogue between tradition and modernity. 754 00:46:39,040 --> 00:46:40,920 In my current process, 755 00:46:41,800 --> 00:46:44,560 modernity means simplifying things as much as possible. 756 00:46:44,720 --> 00:46:45,960 It is an obsession. 757 00:46:54,160 --> 00:46:56,840 So, this invitation came at exactly the right time. 758 00:47:01,360 --> 00:47:04,480 The Kōdō ceremony is a Kyoto tradition. 759 00:47:04,640 --> 00:47:06,520 Kōdō means "the way of fragrance." 760 00:47:06,680 --> 00:47:09,160 When the Japanese say, "Listen to the fragrance," 761 00:47:09,320 --> 00:47:11,360 it goes beyond the scent. 762 00:47:11,520 --> 00:47:13,840 It's about feeling the fragrance. 763 00:47:18,000 --> 00:47:21,520 Without doubt, with J'adore, the aim is to capture that idea. 764 00:47:23,720 --> 00:47:26,720 A kōdō session keeps me grounded. 765 00:47:26,880 --> 00:47:30,040 It forces me into myself to stop me from moving too fast. 766 00:47:30,560 --> 00:47:34,640 [in Japanese] The art of kōdō began here, 500 years ago, 767 00:47:34,800 --> 00:47:37,560 at the Ginkaku-ji temple, in Kyoto. 768 00:47:38,400 --> 00:47:41,720 In the art of kōdō, we smell koboku, natural wood incense 769 00:47:41,880 --> 00:47:46,920 gathered in southeast Asia, including Vietnam, Laos and Cambodia. 770 00:47:47,080 --> 00:47:49,960 Using the ashes, a small mound is formed 771 00:47:50,920 --> 00:47:55,000 on which lines are traced representing the five elements, 772 00:47:55,160 --> 00:48:01,600 wood, fire, earth, metal and water. 773 00:48:01,760 --> 00:48:07,640 The wood incense is placed on top of the mound 774 00:48:08,440 --> 00:48:13,400 and is held with the palm of the hand, guiding the fragrance into the nose. 775 00:48:14,160 --> 00:48:16,960 The fragrance is inhaled deep into the heart. 776 00:48:17,120 --> 00:48:21,680 Rich in natural essences, it lifts our spirits. 777 00:48:21,840 --> 00:48:24,680 I am sure that Francis feels something 778 00:48:24,840 --> 00:48:28,240 when he "listens" to the fragrance of incense. 779 00:48:30,280 --> 00:48:32,760 [Francis in French] It takes absolute concentration 780 00:48:32,920 --> 00:48:35,560 to ensure that every gesture is perfect, 781 00:48:35,720 --> 00:48:38,520 using as little energy as possible. 782 00:48:41,040 --> 00:48:42,880 And to feel it, experience it, 783 00:48:43,600 --> 00:48:46,200 in terms of where I am now, for me, 784 00:48:46,360 --> 00:48:48,640 is very important for the J'adore project. 785 00:48:48,880 --> 00:48:50,960 [peaceful music] 786 00:48:58,920 --> 00:49:01,160 After days and weeks of work, 787 00:49:01,320 --> 00:49:04,160 certainties, doubts, renouncements, 788 00:49:04,320 --> 00:49:06,080 I think we have succeeded. 789 00:49:06,240 --> 00:49:08,680 Can you make up a solution, just a vial, 790 00:49:08,840 --> 00:49:11,040 5ml, please? Thank you. 791 00:49:11,760 --> 00:49:15,640 This new version is clear and evident, 792 00:49:16,680 --> 00:49:19,000 but different from my last offering 793 00:49:19,160 --> 00:49:20,760 that was very well received. 794 00:49:20,920 --> 00:49:22,560 But, well, I think you have to 795 00:49:22,720 --> 00:49:24,880 follow through on your ideas and convictions. 796 00:49:25,040 --> 00:49:27,960 I hope they join me on this new interpretation. 797 00:49:28,120 --> 00:49:31,640 There's a great quote from Monsieur Dior that is in my office. It says, 798 00:49:31,800 --> 00:49:34,080 "Respect tradition and dare to be bold." 799 00:49:34,240 --> 00:49:37,200 And that is what I'm trying to do today. 800 00:49:37,360 --> 00:49:41,840 Francis wanted to take some space between the two olfactory sessions. 801 00:49:42,000 --> 00:49:43,640 It's been a while now. 802 00:49:43,800 --> 00:49:46,960 He went to Japan. He must have cleared his mind 803 00:49:47,120 --> 00:49:49,520 and seen things, so my expectations are high. 804 00:49:58,320 --> 00:50:00,440 I know this will shake things up. I'm aware. 805 00:50:00,600 --> 00:50:03,880 But with this new proposition, I am utterly convinced. 806 00:50:04,040 --> 00:50:07,240 There is a different way of envisaging the story of J'adore 807 00:50:07,400 --> 00:50:08,720 and that's what I've brought. 808 00:50:08,880 --> 00:50:11,720 I have a new proposition that I have called "I Love Gold." 809 00:50:11,880 --> 00:50:16,080 The quest for gold, the evaporation of impurities, 810 00:50:16,240 --> 00:50:18,040 it is all part of the same story. 811 00:50:18,200 --> 00:50:20,640 It is just another way of articulating the formula 812 00:50:20,800 --> 00:50:23,480 and restoring that fullness, right? 813 00:50:23,640 --> 00:50:26,760 Rounded, solar and feminine qualities, 814 00:50:26,920 --> 00:50:29,440 but not passive femininity, something very bold. 815 00:50:29,600 --> 00:50:31,200 That is the basic concept. 816 00:50:32,240 --> 00:50:33,320 [Sana] Thank you. 817 00:50:38,760 --> 00:50:40,040 [Véronique] Uh-uh... 818 00:50:40,200 --> 00:50:43,560 [Francis] You have Dior's key flowers, jasmine and rose. 819 00:50:43,720 --> 00:50:47,800 -[Sana] It is more rounded. -It is more rounded because... 820 00:50:49,160 --> 00:50:53,360 I actually reduced the more... classic floral notes 821 00:50:53,520 --> 00:50:56,080 -from the original. -Slightly drier, powdery. 822 00:50:56,240 --> 00:50:58,040 Drier and powdery, exactly. 823 00:50:58,200 --> 00:51:01,480 It is almost like the aldehydes of the 1970s. 824 00:51:02,160 --> 00:51:05,560 [Véronique] It is... There is such a big difference. 825 00:51:06,120 --> 00:51:09,400 Actually, I was bothered by this slightly opaque note. 826 00:51:09,560 --> 00:51:12,120 It was matte, like brushed gold. 827 00:51:12,280 --> 00:51:15,120 I wanted something more dazzling, more luminous. 828 00:51:15,280 --> 00:51:17,200 I think your trace is certainly there. 829 00:51:17,360 --> 00:51:19,240 -Now, we just have to... -A signature. 830 00:51:19,400 --> 00:51:24,720 I think that the fruity aspect gives it a sense of brightness, 831 00:51:24,880 --> 00:51:27,080 joy and youthfulness. 832 00:51:28,320 --> 00:51:31,120 I almost feel ashamed because with the last one, 833 00:51:31,280 --> 00:51:33,160 I was already pretty happy. 834 00:51:33,320 --> 00:51:34,680 -But now... -[Sana] I was too. 835 00:51:34,840 --> 00:51:37,680 You know, this was a big step, so... 836 00:51:37,840 --> 00:51:40,240 -[Kevin] I am convinced. -This is... 837 00:51:40,400 --> 00:51:42,760 Something totally evident. 838 00:51:42,920 --> 00:51:45,120 [Francis] Yes, it is easier to understand. It's less... 839 00:51:45,280 --> 00:51:46,240 It is very direct. 840 00:51:46,400 --> 00:51:50,200 [Sana] It smells good in every sense of the word, I'd say. 841 00:51:50,360 --> 00:51:53,040 We are very much in agreement. Yes, let's go. 842 00:51:53,200 --> 00:51:56,600 I didn't think we'd say that given how much I liked the last one. 843 00:51:56,760 --> 00:51:58,040 It is a magical moment. 844 00:51:58,760 --> 00:52:01,080 Any doubts I might have had vanished, 845 00:52:01,640 --> 00:52:05,080 and I'm relieved because it was a blank page, this story with Dior. 846 00:52:05,240 --> 00:52:06,880 [Véronique] Decision made! 847 00:52:07,360 --> 00:52:08,200 Bravo! 848 00:52:09,320 --> 00:52:10,840 It's quite exhilarating. 849 00:52:11,520 --> 00:52:13,760 I am happy, truly. 850 00:52:13,920 --> 00:52:17,640 Because when you approve a new olfactive composition, 851 00:52:17,800 --> 00:52:20,640 you're approving part of Dior's history. 852 00:52:20,800 --> 00:52:22,280 It is brilliant for us. 853 00:52:22,440 --> 00:52:24,040 [intense music] 854 00:53:17,560 --> 00:53:21,400 Seeing your fragrance suddenly come to life on the production lines 855 00:53:21,560 --> 00:53:23,440 is a very special feeling. 856 00:53:23,600 --> 00:53:27,080 It is amazing and a huge moment. It's all there. 857 00:53:27,240 --> 00:53:28,440 The fragrance lives. 858 00:53:44,440 --> 00:53:46,000 Every new fragrance 859 00:53:46,160 --> 00:53:49,080 is a massive celebration of the spirit of the House of Dior 860 00:53:49,240 --> 00:53:50,360 and of Christian Dior. 861 00:53:50,880 --> 00:53:53,360 So I wanted to thank you from the heart. 862 00:53:53,520 --> 00:53:55,280 Thank you and thanks for your time. 863 00:53:55,440 --> 00:53:57,360 [applause] 864 00:54:00,120 --> 00:54:03,000 LOS ANGELES, CALIFORNIA 865 00:54:03,160 --> 00:54:05,600 -[Charlize] So this is it? I'm so excited. -[Francis] This is it. 866 00:54:05,760 --> 00:54:06,960 Yay. 867 00:54:07,120 --> 00:54:10,560 This is so special that I get to smell this with you. 868 00:54:10,720 --> 00:54:12,080 Merci beaucoup. Thank you. 869 00:54:12,240 --> 00:54:14,840 It's very special to me as well as you can imagine. 870 00:54:19,200 --> 00:54:21,360 Oh, my gosh. It's so... 871 00:54:22,040 --> 00:54:23,040 Delicious. 872 00:54:23,840 --> 00:54:25,200 Wow. 873 00:54:25,360 --> 00:54:28,160 A much more complex floral scent. 874 00:54:29,000 --> 00:54:30,520 So good. 875 00:54:31,560 --> 00:54:33,480 Really is so good. 876 00:54:34,520 --> 00:54:35,960 Oh, wow. 877 00:54:36,120 --> 00:54:37,920 Well, you made me so happy today. 878 00:54:38,080 --> 00:54:40,880 Thank you so much for coming and meeting me. 879 00:54:41,040 --> 00:54:44,800 And I love it. It's really... L'Or is amazing. 880 00:54:44,960 --> 00:54:47,440 -We'll see how it feels on your skin. -It's beautiful. 881 00:54:47,600 --> 00:54:49,280 Maybe after the eau de parfum. 882 00:54:49,440 --> 00:54:50,480 Congratulations. 883 00:54:51,280 --> 00:54:52,880 -Thank you. -So nice to meet you. 884 00:54:53,040 --> 00:54:53,680 Thank you. 885 00:54:53,840 --> 00:54:55,080 [peaceful music] 886 00:54:58,320 --> 00:55:00,160 LA, CALIFORNIA FITTING FOR AD CAMPAIGN 887 00:55:00,840 --> 00:55:04,960 Hongbo, you've made so many dresses for me. I am so lucky. 888 00:55:05,680 --> 00:55:08,440 This is my honor. I'm so lucky too. 889 00:55:09,880 --> 00:55:11,040 So pretty. 890 00:55:11,200 --> 00:55:13,480 -Very delicate. -Yes. Like me. 891 00:55:14,240 --> 00:55:15,400 Of course. 892 00:55:15,560 --> 00:55:16,200 Always. 893 00:55:19,720 --> 00:55:22,160 You feel good? Yes. I love it. 894 00:55:23,240 --> 00:55:24,080 -You ready? -Yeah. 895 00:55:24,240 --> 00:55:26,240 Okay. Are you going to help me? 896 00:55:26,920 --> 00:55:28,080 Don't let me fall. 897 00:55:30,200 --> 00:55:31,240 [laughter] 898 00:55:31,480 --> 00:55:32,400 [peaceful music] 899 00:55:32,560 --> 00:55:34,480 PARIS, FRANCE LAUNCH DAY 900 00:55:54,320 --> 00:55:56,920 [Véronique] Monsieur Dior was always close to artists. 901 00:55:57,080 --> 00:55:59,440 For us, it is part of our mission to continue 902 00:55:59,600 --> 00:56:03,480 this house's special connection to the art world. 903 00:56:05,840 --> 00:56:06,800 We wanted 904 00:56:06,960 --> 00:56:10,080 Jean-Michel Othoniel to take on this magnificent J'adore 905 00:56:10,240 --> 00:56:13,080 with an exceptional limited edition. 906 00:56:14,640 --> 00:56:15,600 [shout] 907 00:56:16,440 --> 00:56:17,560 [Jean-Michel] As a sculptor, 908 00:56:17,720 --> 00:56:20,280 I am better known for monumental outdoor pieces. 909 00:56:20,960 --> 00:56:22,240 The thing I love about this 910 00:56:22,400 --> 00:56:25,000 is reducing a sculpture to a more intimate scale. 911 00:56:25,160 --> 00:56:27,480 I wanted the piece to be close to the fragrance, 912 00:56:27,640 --> 00:56:29,840 meaning it sits like a necklace 913 00:56:30,000 --> 00:56:31,880 that takes the shape of a rose 914 00:56:32,040 --> 00:56:35,760 that is set on the bottle like a jewel. 915 00:56:36,320 --> 00:56:37,440 [thrilling music] 916 00:56:37,640 --> 00:56:41,400 It is not just a fragrance; it is a work of art. 917 00:56:53,000 --> 00:56:55,320 [Francis] A fragrance launch doesn't make me nervous. 918 00:56:55,480 --> 00:56:56,760 It is more than that. 919 00:57:00,800 --> 00:57:02,520 Did I get the job done? 920 00:57:02,840 --> 00:57:04,360 Will people like it? 921 00:57:04,520 --> 00:57:06,960 Will women feel beautiful wearing it? 922 00:57:07,120 --> 00:57:09,360 Will it...? A creator is never satisfied. 923 00:57:10,520 --> 00:57:12,640 But it's fine. It's part of the package. 924 00:57:12,800 --> 00:57:14,840 After 30 years, you live with it. 925 00:57:27,120 --> 00:57:28,880 [Véronique] It is an emotional moment for me 926 00:57:29,040 --> 00:57:31,240 because I think about every person 927 00:57:31,400 --> 00:57:34,880 who has played a part, of course, Francis, first and foremost, 928 00:57:35,040 --> 00:57:38,520 but all of the helping hands, everyone behind the scenes 929 00:57:38,680 --> 00:57:40,280 who carries this fragrance 930 00:57:40,440 --> 00:57:42,560 and who will make this launch a success. 931 00:57:42,720 --> 00:57:45,920 For that, I am extremely proud of this team. 932 00:57:48,920 --> 00:57:52,920 It is a feeling that is impossible to describe. 933 00:57:54,440 --> 00:57:57,280 It is the culmination of weeks of work 934 00:57:58,040 --> 00:58:00,080 and suddenly, the fragrance comes alive. 935 00:58:00,600 --> 00:58:04,000 It now belongs to all those who will wear it. 936 00:58:05,960 --> 00:58:07,520 How are you? Good to see you. 937 00:58:07,680 --> 00:58:09,360 [music builds up] 938 00:58:31,000 --> 00:58:33,120 [music fades] 939 00:58:33,280 --> 00:58:34,120 [bass sound] 940 00:58:34,280 --> 00:58:35,880 PARIS, FRANCE A FEW DAYS LATER 941 00:58:59,160 --> 00:59:00,760 [soft piano music] 942 00:59:09,440 --> 00:59:11,960 [Francis] Months ago, at the archives, I came across a letter 943 00:59:12,120 --> 00:59:13,680 from August 23, 1950. 944 00:59:15,240 --> 00:59:16,200 This is a letter. 945 00:59:16,360 --> 00:59:18,680 It refers to a perfume that was maybe never made. 946 00:59:18,840 --> 00:59:20,960 Is this the only letter we have? 947 00:59:21,120 --> 00:59:23,760 The surprising and amazing thing about this letter 948 00:59:23,920 --> 00:59:25,960 is that Christian Dior mentions 949 00:59:26,120 --> 00:59:28,440 a fragrance that he desires, 950 00:59:28,960 --> 00:59:30,040 a dream fragrance. 951 00:59:30,480 --> 00:59:32,400 He lists the main ingredients. 952 00:59:33,360 --> 00:59:36,560 Three notes. I won't say any more. 953 00:59:36,720 --> 00:59:38,520 Looking through the archives, 954 00:59:38,680 --> 00:59:41,200 there is no fragrance that uses those three notes. 955 00:59:42,160 --> 00:59:44,240 -After Diorama, it's...? -[Frédéric] Eau Fraîche. 956 00:59:44,400 --> 00:59:45,880 -Very different. -Five or six years later. 957 00:59:46,040 --> 00:59:47,800 Then it's Diorissimo. 958 00:59:52,800 --> 00:59:55,400 This letter is insane, totally insane. 959 00:59:55,560 --> 00:59:56,840 It drives me crazy. 960 00:59:58,600 --> 01:00:03,440 But it has an emotional power that completely transcends me. 961 01:00:03,600 --> 01:00:06,600 It overwhelms me too, it... 962 01:00:08,240 --> 01:00:09,720 It is Dior's testament. 963 01:00:11,600 --> 01:00:15,680 This letter is Monsieur Dior's dream. My dream is to make it a reality. 964 01:00:15,840 --> 01:00:18,720 [soft upbeat music] 965 01:01:46,000 --> 01:01:49,800 Subtitle translation: Elaine Scott Subtitling: Hiventy by TransPerfect